Podcasts about Clutch

Though the office of the Shining Star stands on the second of Spillaway Peaks' three tiers, on a clear night, its rooftop beacon can be seen from miles away. This, Thelonious, the newspaper's editor-in-chief says, is a recruitment strategy. Those who see the light and travel through the wilderness towards it tend to be inquisitive and adventurous enough to make good freelance reporters. And though they followed the Shining Star's reputation before its shining light, couldn't the same be said of the crew of the Little Snail? This week on Perpetua: A Picture of the Hills 03 Perpetua Guide [In Progress v.058] Side Quests[SDQS] Spillaway Peaks [SPSQ] Escort the Waylon the Photographer - 300 Asta Description: It's time for Old Waylon to take the yearly photo of the town. Guard him on his journey up the mountains to the best angle. Definitely take this quest before leaving town. You're gonna be going up that way to do other side quests anyway, and while Waylon isn't worth a damn in a fight, he also doesn't actually cause you too much trouble as long as you keep up with him! Terrapin Interest Story - 25 to 425 Asta Description: The Shining Star is paying for feature stories about the people of Spillaway Peaks. Brainstorm an idea, interview your subjects, write your article, and supplement it with art! This one is a pain in the butt and it seems really random how much you make from it. Basically, you pick from easy to difficult in each phase of the quest (topic, interview, etc.) and depending on how you do, you get more money. Each of the topics also requires you to go to different places, so like if you do a story on the school play, you have to go to the Clutch area to interview parents and children, where as if you do a story on the port's guards, you need to go down to the water to talk to them. I guess if you really need the Asta, go for it. Investigate the Livestock Deaths - 400 Asta  Description: Beula's Giant Oxen have been getting sick, and some have even been dying! This is a problem, since it's almost time to dredge up new Rice Paddies. Though this looks like a side quest, it's basically mandatory. Unless you were inducted into the Luminaries by Commodore Onyx before leaving Calstega Bay, when you meet with Thelonious, he'll basically put you on a path to do this quest. As such, go read the main Calstega Bay quest section of the FAQ to learn more about this one.  Kill 17 Frostoads - 100 Asta Description: N/A I honestly don't understand why this one is even on this side quest board. Isn't it supposed to be a newspaper? Why would they pay you to kill random toads? There's not even a description on it! Paper Delivery - 20 Asta Description: Deliver the Shining Star to all 15 of its readers. Okay, so, you have to go from the Shining Star to 15 different NPCs spread all across the town. And with a 20 Asta reward, it sounds like a really boring fetch quest that just wastes your time right? Well. I guess I won't say it isn't a time waster. But the important thing is that you can do this once per every Rest action. And because you can stay for free in Jonathan's family's house… that's right. It seems like you can just grind money here indefinitely. I say "seems" because I haven't tested it yet, and there is a chance that just resting repeatedly and not advancing the main plot could have consequences, like it did in Shine-Divine War Armidirge. So be careful, but let me know what happens if you do try to get infinite money here! Hosted by Austin Walker (austinwalker.bsky.social) Featuring Ali Acampora (ali-online.bsky.social), Art Martinez-Tebbel (amtebbel.bsky.social), Jack de Quidt (notquitereal.bsky.social), and Andrew Lee Swan (swandre3000.bsky.social) Produced by Ali Acampora Music by Jack de Quidt (available on bandcamp) Cover Art by Ben McEntee (https://linktr.ee/benmce.art) With thanks to Amelia Renee, Arthur B., Aster Maragos, Bill Kaszubski, Cassie Jones, Clark, DB, Daniel Laloggia, Diana Crowley, Edwin Adelsberger, Emrys, Greg Cobb, Ian O'Dea, Ian Urbina, Irina A., Jack Shirai, Jake Strang, Katie Diekhaus, Ken George, Konisforce, Kristina Harris Esq, L Tantivy, Lawson Coleman, Mark Conner, Mike & Ruby, Muna A, Nat Knight, Olive Perry, Quinn Pollock, Robert Lasica, Shawn Drape, Shawn Hall, Summer Rose, TeganEden, Thomas Whitney, Voi, chocoube, deepFlaw, fen, & weakmint This episode was made with support from listeners like you! To support us, you can go to friendsatthetable.cash.

Chris Forsberg and Kayla Burton break down the Celtics' double-overtime win over the Brooklyn Nets, including Joe Mazzulla's bold decision that led to Hugo Gonzalez's clutch three, a standout performance from Payton Pritchard and more.   WATCH every episode of the Celtics Talk podcast on YouTubeFollow NBC Sports Boston:NBCSportsBoston.comX @NBCScelticsFacebookInstagramTikTok Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Celtics, even without White, had no business being in a 2OT game with the Nets BUT at least they pulled out the win. Hugo and Amari freaking Williams made 2 of the biggest plays of the game which I'm sure was on everyone's BINGO card lol. This podcast is fun so make sure to tune in for the full game breakdown and player analysis!This podcast is brought to you by me, Guy DePlacido. I have been a Loan Officer servicing MA, NH and ME for the last 5 years so if you are looking to buy or refinance, reach out to me today at (978) 804-7756 or email me at guy.deplacido@ccm.com! Like the Boston Celtics, I know that you need a great team behind you to win so this year I am partnering with some of my favorites including Deb Burke, and Collin Tucker.If you're looking to buy or sell a home in the near future meet Deb Burke, your trusted realtor at Compass Real Estate, serving MA and NH. With a passion for finding dream homes, Deb is committed to making your real estate journey a breeze. Whether you're buying or selling, Deb's got your back. Reach out today at 978-930-4621 or email deb.burke@compass.com to start your next chapter. Let's turn your real estate dreams into reality!After getting preapproved with me and finding your home with Deb Burke, you'll want to make sure your home is protected and for that, there is nobody better than Collin Tucker at Berlin Insurance Group. Collin is a local agent but he is licensed in all of New England with over 20+ carriers for auto and home insurance guaranteeing the lowest quote possible. I have worked with Collin so many times not only for my clients insurance needs but mine as well. Reach out to Collin Tucker at Berlin Insurance Group at 508-459-1226 or Collin@berlininsurancegroup.comOne of my favorite things about the Celtics is how much they care and give back to the community and INspire Cafe is following that model too. Inspire Cafe is a Community Cafe in Wakefield on a mission to inspire change and creating a more inclusive world where individuals with diverse abilities are not just included but valued. If you're looking for, not only amazing food, but an opportunity to support a cafe that is inspiring change check out INspire Cafe in Wakefield today!

Clutch play from the Celtics down the stretch forced two overtime periods against the Nets in Brooklyn. The C's were up by 10 with 3:06 to go in the 4th-quarter, but a late rally from Brooklyn forced overtime. Boston looked dead and buried in OT, but some crafty plays, including a game-tying three from Hugo Gonzalez, forced double-OT. From there, the C's did just enough to leave Brooklyn with a win. The Garden Report on CLNS Media is Powered by: 

The Chicago Bulls secure a HUGE 120-115 win over the Minnesota Timberwolves in a thriller at the United Center!

PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

On what should have been an off day for the Lakers was anything but, as ESPN published a story from Baxter Holmes taking a deeper look at the sale of the team by the Buss family to Mark Walter. Not only did the story go into detail about the internal strife within the family, but what Jeanie allegedly said to Jesse that has the internet ablaze, and other possible ideas for a partial sale of the team as well. The article also alleges that Jeanie was unhappy with LeBron, claiming he "saved" the Lakers, including contemplating a trade at one point, and she also allegedly was miffed at LeBron and Clutch for reportedly being unappreciative of Bronny James being picked in the 2024 NBA Draft. We discuss ALL the family drama and how it might (or might not) affect the team's season as we get some more salacious details on the Buss family drama right here on the Lakers Fast Break podcast! Check out Yaron Weitzman's book, "A Hollywood Ending: The Dreams and Drama of the LeBron Lakers," which you can buy today on Amazon at https://tinyurl.com/y344ckmjFollow @DripShowshop for some awesome sports or pop culture merchandise!The MVP Race is heating up, and Best League has got it covered on his site https://mvprace.top/ Joe's new game Coreupt is OUT NOW on Steam. Play it today! Lakers Fast Break now has YouTube memberships! Join today at / @lakersfastbreak and for just $2.99 a month, you get access to LFB badges and emojis, channel page recognition, and more! Check out Stone Hansen on Twitter @report_court, Alfred Ezman @alfredezman, and John Costa's channels: Clutch Talk- / @clutchtalkpod and Lakers Corner- / @lakerscorner and Legend350 on his new channel / @sportslegend2018 Special Deals today from our friends at #temu today at https://temu.to/m/u1samwbo8cc use code: aca785401 and you might save some $$$ at TEMU! Take a look at the line of Kinhank Mini PC's and retro game machines today at https://www.kinhank-retrogame.com?rs_ref=e8NA2Rm2 for some gaming and computing fun from Kinhank! Don't forget to watch the Lakers games with us LIVE at playback.tv/lakersfastbreak and our newest Lakers Fast Break merchandise site is now up at ⁠http://tinyurl.com/yerbtezk check it out! Please Like, Share, and Subscribe to our channel and our social media @lakersfastbreak on Twitter, Instagram, Facebook, Twitch, on BLUESKY at @lakersfastbreak.bsky.social, e-mail us lakersfastbreak@yahoo.com or catch our audio of the Lakers Fast Break today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/lakers-fast-break⁠, Spotify, Apple Podcasts, or your favorite podcast outlet! The views and opinions expressed on the Lakers Fast Break are those of the panelists or guests themselves and do not necessarily reflect the official policy or position of the Lakers Fast Break or its owners. Any content or thoughts provided by our panelists or guests are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual, anyone, or anything. Presented by our friends at ⁠⁠⁠⁠⁠⁠⁠⁠⁠lakerholics.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠lakersball.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Pop Culture Cosmos⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Inside Sports Fantasy Football⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Lakers Corner, @DripShowshop, ⁠⁠⁠⁠⁠⁠⁠⁠⁠SynBlades.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, I Got Next Sports Media⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Happy Hoarder⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Retro City Games!

In this episode of For The Dads with Former NFL Linebacker Will Compton, hosts Will and Sherm react to their first true piece of hate mail, the boys prepare for a snowy weekend in Nashville with the fams, and tease some brand new Milk Team 6 Merch (let’s go!) — all while keeping the episode fun, fresh and of course, under an hour. The episode kicks off with Will running through the Action Podcast Report for everything we messed up last episode before they dive into some hilarious conversations, including: An amazing Dad Hack from our new favorite caller Will ask Jill permission for Sherm to game with the boys The boys chat through the hardest part of parenthood Other highlights include: Will tells us he knows how to spell “illustration” Another amazing Dan Gable quote

In this episode of Going Forward, Eric Elliott sits down with Jason Myers, CEO of Legal Conversion Center, for a no-BS conversation about leadership, empathy, and the unseen moments that define a company's reputation.Jason shares his unlikely path from answering phones for minimum wage to leading a 100+ person organization built on one simple philosophy: dignity and respect. Together, they unpack why empathy isn't a soft skill, but a competitive advantage, especially in an industry where calls often come on the worst day of someone's life.They also tackle the reality of AI in legal intake. Jason breaks down where automation works, where it fails, and why the most important calls; the ones that shape trust, reputation, and outcomes still demand a human voice.This episode is about people, culture, and responsibility. About earning profit the right way. And about remembering that behind every phone call is a human being who needs to feel heard.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Jason Myers: Website: https://legalconversioncenter.com/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

The Bears' season is officially over—but the future has never looked brighter. We break down Chicago's playoff exit, why Caleb Williams has already cemented himself as a franchise QB, and what Ben Johnson's next steps must be as the Bears shift into full win-now mode.From there, we dive headfirst into an absolutely chaotic NFL Divisional Round: Josh Allen's latest playoff meltdown, the Bills firing Sean McDermott, conspiracy-level injury stories, and why some “elite” teams might not be as legit as they seem. We debate coaching carousel madness, questionable GM decisions, and which franchises are actually built to contend.We wrap with Super Bowl predictions, Rams vs. Patriots vs. Broncos chaos scenarios, and why experience, luck, and timing matter more than ever in today's NFL.Bears fans should be disappointed—but also excited. Everyone else? Buckle up.00:00 – Intro02:15 – Bears season postmortem06:40 – Was this season actually a success?10:55 – Caleb Williams proves he's the franchise QB16:20 – Ben Johnson's playoff performance & future22:45 – Bears offseason priorities (defense, cap, draft)32:10 – NFL Divisional Round reactions38:30 – Josh Allen's playoff collapse45:50 – Bills fire Sean McDermott: what went wrong55:05 – Coaching carousel chaos around the league1:08:30 – Injury controversy & NFL conspiracy talk1:18:40 – Super Bowl predictions1:26:10 – Final thoughts & what's next

The RLQ is one of the most commonly tested abdominal regions on the USMLE/COMLEX exams. In this podcast, I run through many of the HY pathologies associated with the RLQ and make numerous integrations that should help you score easy points on your test. Audio Download

Courtney Vertz is on a mission to get more women into motorsports through drift events with a focus on mentorship and an inviting atmosphere of friendly competition. Jim Miller fills in for Matt and interviews Courtney about that. He also gets her take on project cars, the BRZ/GT86 as a drift chassis, the new Nissan Z, and more!If you're into cars and going full send, this is the automotive podcast for you!https://www.instagram.com/clutch_kickin_cuties/Get your GPS tracker now and protect your car! Use Promo code AUTOADHD15 for 15% off, in addition to another 35% off an annual subscription: spytec.com

Gearheads do things and make stuff because they're doers at heart.  Just add tools and bolts and wires and parts (it's all ball bearings anyway) and fixing happens, no matter where we're pointed.  Make your house happy and point yourself at some walls and ceilings for an hour - it's more fun with wiring.  What's more: multimeters, wire nuts, 10-minute crashing guitar murder, dikes and strippers, and blaming hippies.  For fun: massive blackouts in first-world countries show they can't even subsist at third-world levels, laws to protect 'froaders, campers, bikers and hikers from wolves, and a little ditty about making your kids gun-safe instead of making your house crime-friendly. More in there (because space metal): Masters of Reality, Failure, Monster Magnet, Farflung, Kyuss, Snail, Man or Astro Man, Orange Goblin, Clutch, The Sword, Soundgarden, the wonderful McRib, and a peachy wheat sip (and some tales) from Breckenridge Brewery.

Gearheads do things and make stuff because they're doers at heart.  Just add tools and bolts and wires and parts (it's all ball bearings anyway) and fixing happens, no matter where we're pointed.  Make your house happy and point yourself at some walls and ceilings for an hour - it's more fun with wiring.  What's more: multimeters, wire nuts, 10-minute crashing guitar murder, dikes and strippers, and blaming hippies.  For fun: massive blackouts in first-world countries show they can't even subsist at third-world levels, laws to protect 'froaders, campers, bikers and hikers from wolves, and a little ditty about making your kids gun-safe instead of making your house crime-friendly. More in there (because space metal): Masters of Reality, Failure, Monster Magnet, Farflung, Kyuss, Snail, Man or Astro Man, Orange Goblin, Clutch, The Sword, Soundgarden, the wonderful McRib, and a peachy wheat sip (and some tales) from Breckenridge Brewery.

Today on the Social-Engineer Podcast: The Security Awareness Series, Chris is joined by Rosa Rowles. Together, they explore the nuances of social engineering, focusing on the critical role of pretexting and impersonation in security assessments. Their conversation underscores the significance of preparation and adaptability, highlighting how embodying different personas can enhance the effectiveness of security operations. [Jan 19, 2026]   00:00 - Intro 00:27 - Rosa Rowles Intro -          LinkedIn: https://www.linkedin.com/in/shelbydacko/ 00:55 - Intro Links: -          Social-Engineer.com - http://www.social-engineer.com/ -          Offensive Security Vishing Services - https://www.social-engineer.com/offensive-security/vishing/ -          Offensive Security SMiShing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Offensive Security Phishing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Call Back Phishing - https://www.social-engineer.com/offensive-security/call-back-phishing/ -          Adversarial Simulation Services - https://www.social-engineer.com/offensive-security/adversarial-simulation/ -          Social Engineering Risk Assessments - https://www.social-engineer.com/offensive-security/social-engineering-risk-assessment/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - https://www.clutchmerch.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                                 02:54 - Long Time Listener... 05:24 - Pretexting and Impersonation 10:06 - Becoming the Part 12:04 - An Actor Prepares 13:54 - Sponsor 15:18 - SE for Yourself 23:25 - Saving FASE 25:46 - Principles in Action 29:34 - Wrap Up & Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org

0:00 - On Saturday, Ja'Quan McMillian had one of the craziest interceptions in Broncos franchise history. It's the time of clutch play that will live forever in Broncos lore ESPECIALLY if they make it to (and dare I say WIN) the Super Bowl. Bo Nix's injury will sideline him for the rest of the playoffs, which means Jarrett Stidham is your QB1. Whether or not we believe in him doesn't matter. Sean Payton has full confidence in his backup, and that's all that matters.18:45 - Caleb Williams' game-tying touchdown vs the Rams last night broke our brains. It defied all logic, science, and physics. And while we're at it, let's take a look around the NFL. 31:17 - One of our callers agrees with Brett: the Broncos need to use Marvin Mims more ON OFFENSE. Sean Payton was forced to do it on Saturday because of injuries, and look what happened! Pay dirt.Also, Sean Paytom believes in Stiddy. He didn't waste any time singing his praises. Coach praised his backup QB mere moments after telling the media that Bo Nix fractured his ankle. Let's ride.

The tag team champs are back and in full effect reflecting on another sensational weekend of playoff football. The Broncos end Josh Allen's dreams but what now for Denver with the Bo Nix injury? Can the Patriots protect Drake Maye more effectively than they did vs Houston when they head to Mile High? Why Mike likes the Rams on the road in Seattle, plus keys to both Championship games. Plus reaction to the new coaches in Atlanta & New York! ___ To sign up for our partners FanTeam, hit the link: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://af.fanteam.com/click?o=1&a=99082&c=1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - use code RUSH to unlock special offers for followers of The NC Show! Get involved in the Edge Rush Boosted Acca, the TNF Freeroll contest - free to enter - and more! FanTeam is the ultimate home for NFL fans in the UK, with season-long, weekly, and daily fantasy contests featuring regular five-figure guaranteed prize pools. Users have to be 18+, please play responsibly, BeGambleAware.org ___ Check out the official Nat Coombs Show music playlist: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://open.spotify.com/playlist/0i1nSLaUJWxZMGCe8eJLQY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ___ BONUS CONTENT! Subscribe to our YouTube Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@TheNCShow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ___ Follow Nat on X or Instagram: X (Twitter): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/natcoombs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/natcoombs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ___ NC Show socials: X (Twitter): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/thencshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thencshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thencshow/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tik Tok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thencshow?lang=en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thencshow⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Clutch Burners podcast, hosts Bill Armstrong, BangShift Billy and Canadian Chuck Norris welcome Jon Rogers, co-owner of Import Drag Solutions and a notable figure in the stick shift drag racing community. Jon shares his journey from using a Nissan SR20 engine to transitioning to a 2JZ and ultimately to the VK56 engine in his Nissan 240SX. He discusses the challenges he faced with reliability and performance, particularly with head gaskets, and how he found success with the VK56 platform, which he describes as more reliable than the 2JZ at high power levels. The conversation dives deep into the technical aspects of Jon's car, including engine specifications, turbo setups, and the intricacies of drag racing with a stick shift. In this episode, Jon, Canadian Chuck Norris, and Bill Armstrong dive deep into the intricacies of drag racing, focusing on the technical aspects of tuning and maintaining high-performance vehicles. They discuss the differences between fuel types, such as C16 and methanol, and the implications of each on performance and maintenance. Jon shares his experiences with clutch tuning, oil maintenance, and the importance of consistency in racing. The conversation also touches on the evolution of automotive technology, particularly the advancements in ECU systems that have revolutionized performance tuning. Throughout the discussion, the camaraderie and competitive spirit among racers shine through, highlighting the challenges and triumphs of the drag racing community.

Dan Wiederer and Mark Grote look at how both Rams quarterback Matthew Stafford and Bears quarterback Caleb Williams have been incredibly clutch this season. Which one will make the plays needed to win when the Bears host the Rams on Sunday? To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Leila Rahimi, Marshall Harris and Mark Grote listened to Bears head coach Ben Johnson's comments about why quarterback Caleb Williams is built for clutch moments.

Will Guillory, a Pelicans reporter for The Athletic, joined Sports Talk. Guillory recapped New Orleans' victory over the Brooklyn Nets, highlighting Trey Murphy's performance in the clutch. Guillory also shared his thoughts on Yves Missi, Jordan Poole, and the 2026 trade deadline.

Steve and Charlie wished legendary Saints quarterback Drew Brees a happy birthday. The guys reviewed the Pelicans' victory over the Brooklyn Nets. Will Guillory, a Pelicans reporter for The Athletic, joined Sports Talk. Guillory recapped New Orleans' victory over the Brooklyn Nets, highlighting Trey Murphy's performance in the clutch. Guillory also shared his thoughts on Yves Missi, Jordan Poole, and the 2026 trade deadline.

Dutch Bros is buying a small coffee chain. Pollo Tropical would like to go public. And restaurant operators in Minnesota are pushing back against the ICE crackdown there.

NBA and Miami Heat News featuring Bam Adebayo, Tyler Herro, Norman Powell, Nikola Jovic, Andrew Wiggins, Kel'el Ware, Kasparas Jakucionis, Terry Rozier, Jaime Jaquez Jr., Pelle Larsson, Keshad Johnson, Erik Spoelstra and more. Subscribe for more Miami Heat, Miami Dolphins, NBA and NFL news. My YouTube Channel My Twitter Intro Song : Pine Island - RadixTheRuler Outro Song : Pull Up Freestyle - RadixTheRuler Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A not so happy Mavs and Stars Super Segment: AD hurt again and the Stars lose in the clutch full 847 Mon, 12 Jan 2026 17:00:33 +0000 moXZvQUngbGlj9Sec6DqwQETKH1BmUVd nhl,nba,dallas mavericks,dallas stars,sports The K&C Masterpiece nhl,nba,dallas mavericks,dallas stars,sports A not so happy Mavs and Stars Super Segment: AD hurt again and the Stars lose in the clutch K&C Masterpiece on 105.3 The Fan 2024 © 2021 Audacy, Inc. Sports False h

Today we are joined by Mitchell Osmond. Mitchell is a leadership consultant, executive coach, and host of the Dad Nation Podcast, ranked in the top 5% globally with over 33,000 listeners. With 15+ years in senior leadership, Mitchell helps high-performing men find success where it matters most: at home, in their health, and in their happiness, all while strengthening their careers. [Jan 12, 2026]   00:00 - Intro 00:29 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Offensive Security Vishing Services - https://www.social-engineer.com/offensive-security/vishing/ -          Offensive Security SMiShing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Offensive Security Phishing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Call Back Phishing - https://www.social-engineer.com/offensive-security/call-back-phishing/ -          Adversarial Simulation Services - https://www.social-engineer.com/offensive-security/adversarial-simulation/ -          Social Engineering Risk Assessments - https://www.social-engineer.com/offensive-security/social-engineering-risk-assessment/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - https://www.clutchmerch.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                 02:06 - Mitchell Osmond Intro 02:45 - The Turning Point 08:01 - The Attraction Triangle 15:48 - Driving Essence 22:49 - Ask, Don't Tell 25:04 - Mirroring/Summarizing 27:21 - The Need to Be Real 29:00 - Find Mitchell Osmond Online                       -          Website: https://www.dadnationco.com/ -          Instagram: https://www.instagram.com/dadnationco/ 29:26 - The Spark Starter Kit -          Website: https://www.dadnationco.com/spark-starter-kit 31:36 - Book Recommendations -          The Meaning of Marriage - Timothy Keller 32:43 - Mentors 35:57 - Guest Wrap Up & Outro                                 -          www.social-engineer.com -          www.innocentlivesfoundation.org

Send us a textOn this edition of The Brief Case, presented by Spirit Mountain Casino, Trail Blazers beat reporter/Insider Casey Holdahl discusses...• The Trail Blazers following up a win versus the Rockets on Wednesday at Moda Center with another on Friday in the rematch, also at Moda Center• Toumani Camara responds to losing a tooth by posting a career-high in scoring• Clutch free throws, a perfect night shooting from Sidy Cissoko and Duop Reath always staying ready helps Portland secure the second-straight win versus Houston• Deni Avdija's comments after the victory regarding how the way he plays and how that effects the way he's officiated• Portland having a five-game winning streak and a four-game homestand ended with a loss to the New York Knicks Sunday afternoon• The Trail Blazers running out of rallies versus the Knicks• Deni Avdija leaving Sunday's game in the fourth quarter with an apparent back injury• Jrue Holiday returning to the lineup in Sunday's game after missing the last two months with a calf strain• How Jrue feels the day AFTER the game being more important than how he felt DURING the game• Jrue Holiday being on a minutes restriction and how that would be impacted by whether or not Deni Avdija misses any time due to injury• Portland facing the Warriors in San Francisco on Tuesday before returning to Moda Center to host the Hawks and Lakers

In this episode of the Clutch Burners podcast, host Bill Armstrong and co-host Canadian Chuck Norris welcome Doug Cook, founder of Motion, to discuss his journey in the automotive industry, the growth of his business, and the importance of passion in racing. They explore Doug's experiences with partnerships, the significance of YouTube content creation, and predictions for upcoming racing events like Sick Week. The conversation also touches on the balance between family life and business, as well as future innovations in racing parts. In this conversation, Doug Cook discusses the intricacies of brake systems, the importance of brake pressure, and innovations in performance parts. He shares insights on the challenges faced in high-performance racing, the evolution of drag racing parts, and the significance of customer feedback in product development. Doug also emphasizes the direct-to-consumer business model and the impact of technology on racing. Personal anecdotes about his experiences in racing and the importance of building a strong team are highlighted throughout the discussion.

House of Horns recaps the Rams vs. Panthers NFL wild-card postseason game. Join us for immediate takeaways during the postgame show. Matthew Stafford had a clutch game-winning touchdown throw to Colby Parkinson. 

Joe and Hollywood break down the thrilling Fiesta Bowl, including the controversial no-call on the final play, ultimately agreeing it was the right call. They highlight Miami's long, methodical offensive drives that wore down Ole Miss and gave the defense a chance to rest. The segment praises Malachi Toney's performance, debates whether Carson Beck projects as an NFL QB or more of a game-manager, and lauds UM president Joe Echevarria for his leadership. Joe and Hollywood also weigh in on Lane Kiffin's legacy after leaving Ole Miss for LSU just before the CFP, and comment on the overblown media reaction to the game's final moments.

Ian Hamilton returns for the first Euro Clutch of the year, chatting about the main happenings from Rev Pro's Live in London 103 from a week ago - and how they could be a worrying sign for that Road To Wembley - before recapping how 2025 went for several of Europe's big promotions.Track: Midnight - Next Route [Audio Library Release]Music provided by Audio Library PlusFree Download / Stream: https://alplus.io/midnight-nrOur Sponsors:* Check out our sponsor BetterHelp at https://www.betterhelp.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

UtahJazz.com's JP Chunga sat down with SLC Stars GM Katie Benzan to discuss how she got into basketball (9:40), her playing career (14:35), and Jazz two-way players (31:00). Plus, an open about Keyonte George's clutch mid-range jumper against the Dallas Mavericks.

Mike Johnson, Beau Morgan, and Ali Mac react to the latest and biggest college football headlines.

   We are going to follow the facts about the former Kansas City resident that decided to leave her children behind Wednesday in Minneapolis, and at the very least, risk being arrested by ICE.  By all accounts, Renee Good was committing multiple crimes to defend Somali criminals when she hit the gas pedal with an agent right in front of her.  Bad decisions lead to bad outcomes.    Chiefs wide receiver Rashee Rice is in hot water again as his former girlfriend posts photos a writes an essay about years of abuse she took from him.  Is this the end for Rice in KC?    Salvador Perez is the captain of Team Venezuela in the upcoming World Baseball Classic and was in his home country when Maduro was extracted.  Why haven't we heard from Salvy on this?    The Missouri Tigers have turned their season around starting 2-0 in SEC hoops.  The Tigers got their first win ever at Kentucky and they did it by closing strong and showing something we weren't sure they had.    NFL tv ratings smash records as the Chiefs lead CBS to being the top rated network.  Clay County officials are no longer talking with the Royals and billionaires are fleeing California for good.

Alex, Zach, and Nick gather to get pumped up for the Packers' upcoming playoff game against the Chicago Bears and pick apart some of the discourse we've heard over the course of the week, including:-Some say Caleb Williams has already surpassed Jordan Love-Some say Jordan Love lacks the clutch gene. Do we say those things? No, but some do! Hosted on Acast. See acast.com/privacy for more information.

Anthony breaks down yet another clutch win, this time against a Pelicans team that played fairly well. LeBron looked great. Luka thought so too. Jake LaRavia made another case for starting. Anthony discusses all that, plus what the live audience wanted him to talk about, as well. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

The Cavs held off the Pacers, and pushed their losing skid from 12 to 13.  The stories of the night?  Darius Garland, Jarrett Allen, Sam Merrill, and CPJ.  Let's discuss.  Then Bob appears on the Setting the Pace podcast to chat about the game and Pacers with the pod of record for the Indiana Pacers.

It's Let's Rage Coogs, the original Houston Cougars postgame show, presented by the Saxenian Family! Join Andy Yanez, Dayon Dunlap, Kris Gardner and former UH guard Robert "Fluff" McKiver as they talk all things UH-Texas Tech! Thumbnail photo courtesy Houston Athletics.#gocoogs #collegebasketball #big12

Sacramento Kings lose to the Dallas Mavericks 100-98In this episode of The Royal Report I discuss the poor coaching decisions down the stretch by Doug Christie, the Kings scoring under 100 points again, and why this was a very disappointing loss.

1-6 Papa & Silver Hour 4: Snoop Dogg delivers the gold on Steve Kerr's ejection, but the Warriors lose another clutch game as they fall 103-102 to the ClippersSee omnystudio.com/listener for privacy information.

1-6 Papa & Silver Hour 4: Snoop Dogg delivers the gold on Steve Kerr's ejection, but the Warriors lose another clutch game as they fall 103-102 to the ClippersSee omnystudio.com/listener for privacy information.

Josh Peterson and Kaleb Henry recap Nebraska's road tilt at Ohio State, as the Cornhuskers continue their winning streak with a three-point road win to move to 15-0 on the season and 4-0 in Big Ten play!The Nebrasketball Hour is proudly sponsored by Nebraska Realty! Stop in and view the real estate listings Tim Shanahan and Kurt Maly have to offer at Nebraska Realty in Wahoo. You'll appreciate great service and an enjoyable sales experience while working with the most aggressive, professional and friendly group of real estate agents in the area at Nebraska Realty. Call them today at 402-480-1708 or find them online at https://www.nebraskarealty.comMusic: Ian AeilloFor more from the I-80 Club, become a Patron and get bonus episodes, access to the I-80 Club Discord server, and so much more: patreon.com/i80clubSubscribe to the I-80 Club YouTube channel and don't miss any of our public episodes, see shorts, and other videos! Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Dr. Abbie explore psychopathy, focusing on its clinical definition and common misconceptions. They discuss how the term is often misapplied to various behaviors, stressing the importance of understanding its roots in empathy and fear. By highlighting the need for accurate knowledge, they aim to prevent stigmatization and promote a deeper understanding of mental health. [Jan 5, 2026]     00:00 - Intro 00:24 - Dr. Abbie Maroño Intro 00:42 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Offensive Security Vishing Services - https://www.social-engineer.com/offensive-security/vishing/ -          Offensive Security SMiShing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Offensive Security Phishing Services - https://www.social-engineer.com/offensive-security/smishing/ -          Call Back Phishing - https://www.social-engineer.com/offensive-security/call-back-phishing/ -          Adversarial Simulation Services - https://www.social-engineer.com/offensive-security/adversarial-simulation/ -          Social Engineering Risk Assessments - https://www.social-engineer.com/offensive-security/social-engineering-risk-assessment/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                 03:47 - The Topic of the Day: Psychopathy 04:28 - A Proper Definition 06:13 - Key Indicators 07:46 - Lack of Empathy 09:36 - The Influence of Social Media 11:51 - Evil ≠ Psychopathy 12:40 - Environment Matters 14:17 - Size Matters 16:02 - MasterClass Ad 17:28 - Work Advantage 18:46 - Gender Differences 20:54 - Big Red Flag! 26:00 - Teaching Emotional Regulation 27:27 - Label Hoarding 32:33 - It's Not Exclusive 36:04 - Wrap Up 36:58 - Next Month's Topic: Imposter Syndrome 37:23 - Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online: -          LinkedIn: linkedin.com/in/dr-abbie-maroño-phd -          Instagram: @DoctorAbbieofficial -          LinkedIn: linkedin.com/in/christopherhadnagy     References: Blair, R. J. R. (2007). The amygdala and ventromedial prefrontal cortex in morality and psychopathy. Trends in Cognitive Sciences, 11(9), 387–392. https://doi.org/10.1016/j.tics.2007.07.003   Blair, R. J. R. (2013). The neurobiology of psychopathic traits in youths. Nature Reviews Neuroscience, 14(11), 786–799. https://doi.org/10.1038/nrn3577   Frick, P. J., & White, S. F. (2008). Research review: The importance of callous-unemotional traits for developmental models of aggressive and antisocial behavior. Journal of Child Psychology and Psychiatry, 49(4), 359–375. https://doi.org/10.1111/j.1469-7610.2007.01862.x   Glenn, A. L., & Raine, A. (2014). Neurocriminology: Implications for the punishment, prediction and prevention of criminal behaviour. Nature Reviews Neuroscience, 15(1), 54–63. https://doi.org/10.1038/nrn3640   Hare, R. D. (2003). Manual for the Hare Psychopathy Checklist–Revised (2nd ed.). Toronto, ON: Multi-Health Systems. Hare, R. D., & Neumann, C. S. (2008). Psychopathy as a clinical and empirical construct. Annual Review of Clinical Psychology, 4, 217–246. https://doi.org/10.1146/annurev.clinpsy.3.022806.091452   Patrick, C. J. (Ed.). (2018). Handbook of psychopathy (2nd ed.). New York, NY: Guilford Press. Pemment, J. (2013). Psychopathy versus sociopathy: Why the distinction has become crucial. Aggression and Violent Behavior, 18(5), 458–461. https://doi.org/10.1016/j.avb.2013.07.001   Severson, H., & Lynam, D. R. (2020). Psychopathy and antisocial personality disorder: Distinctions and implications for treatment. Current Opinion in Psychology, 37, 27–32. https://doi.org/10.1016/j.copsyc.2020.07.006   Skeem, J. L., Polaschek, D. L. L., Patrick, C. J., & Lilienfeld, S. O. (2011). Psychopathic personality: Bridging the gap between scientific evidence and public policy. Psychological Science in the Public Interest, 12(3), 95–162. https://doi.org/10.1177/1529100611426706   Viding, E., Blair, R. J. R., Moffitt, T. E., & Plomin, R. (2005). Evidence for substantial genetic risk for psychopathy in 7-year-olds. Journal of Child Psychology and Psychiatry, 46(6), 592–597. https://doi.org/10.1111/j.1469-7610.2004.00393.x   Walsh, Z., & Kosson, D. S. (2008). Psychopathy and violent crime: A prospective study of the influence of psychopathic traits on violence among offenders. Psychiatry, Psychology and Law, 15(2), 181–194. https://doi.org/10.1080/13218710802014489

Post-Gazette Steelers insiders Gerry Dulac and Ray Fittipaldo react to the NFL Week 18 victory that clinched the AFC North title and a date with the Houston Texans to start the NFL playoffs next week. How much credit does QB Aaron Rodgers deserve for a clutch fourth quarter that included a game-winning touchdown pass to Calvin Austin III? Especially in the absence of top receiver DK Metcalf? How did Kenneth Gainwell, Pat Freiermuth, Jaylen Warren and the rest of the offense overcome multiple long touchdowns from Lamar Jackson and the Ravens? What happened to Jalen Ramsey, Cam Heyward, T.J. Watt and the defense on some of those long scores for Zay Flowers and the Ravens offense? And what are this team's chances vs. C.J. Stroud and Houston next week? Our duo tackles those questions and more. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Clutch Burners podcast, hosts Bill Armstrong and Canadian Chuck Norris engage with Bruce Couture, the founder of Modern Driveline, to discuss the intricacies of stick shift drag racing and the evolution of transmission technology. The conversation covers a range of topics including the importance of drivetrain components, the evolution of Modern Driveline, and the various transmission options available for performance cars. Bruce shares insights on clutch systems, hydraulic conversions, and unique transmission swaps, while also addressing customer experiences and the future of transmission technology. In this conversation, Bill Armstrong and Bruce Couture delve into the intricacies of automotive performance, focusing on transmission innovations, hydraulic systems, and the importance of precise engineering in racing. They discuss the evolution of components like bellhousings and hydraulic systems, emphasizing the need for alignment and reliability in high-performance applications. The dialogue also touches on the challenges of installation and the shift towards hydraulic systems in modern vehicles, highlighting the significance of consistency in stick shift racing. The episode concludes with insights into the future of performance racing and the offerings of Modern Driveline.

It's Déjà vu all over again as the Lakers face off against the Memphis Grizzlies once again at the Crypt on Sunday night. And just like on Friday, the Lakers overcome another slow start and executed down the stretch for another victory in the clutch (12-0 this season) as Luka Doncic (36 points, 9 rebounds, 8 assists), LeBron James (26 points, 10 turnovers, 1 assists), and Jake LaRavia (26 points) once again provided the muscle as LA found a way to get a 120-114 win over Memphis. Check in with the LFB as they break down the game, how this game against Memphis compares to Friday's contest, and what's up ahead as they go out on the road for the first time in 2026. It's the Lakers and Grizzlies...again...as we get a little Déjà vu right here as part of a great Lakers Weekend and the Lakers Fast Break podcast!Check out Yaron Weitzman's book, "A Hollywood Ending: The Dreams and Drama of the LeBron Lakers," which you can buy today on Amazon at https://tinyurl.com/y344ckmjFollow @DripShowshop for some awesome sports or pop culture merchandise!The MVP Race is heating up, and Best League has got it covered on his site https://mvprace.top/ Joe's new game Coreupt is OUT NOW on Steam. Play it today! Lakers Fast Break now has YouTube memberships! Join today at / @lakersfastbreak and for just $2.99 a month, you get access to LFB badges and emojis, channel page recognition, and more! Check out Stone Hansen on Twitter @report_court, Alfred Ezman @alfredezman, and John Costa's channels: Clutch Talk- / @clutchtalkpod and Lakers Corner- / @lakerscorner and Legend350 on his new channel / @sportslegend2018 Special Deals today from our friends at #temu today at https://temu.to/m/u1samwbo8cc use code: aca785401 and you might save some $$$ at TEMU! Take a look at the line of Kinhank Mini PC's and retro game machines today at https://www.kinhank-retrogame.com?rs_ref=e8NA2Rm2 for some gaming and computing fun from Kinhank! Don't forget to watch the Lakers games with us LIVE at playback.tv/lakersfastbreak and our newest Lakers Fast Break merchandise site is now up at ⁠http://tinyurl.com/yerbtezk check it out! Please Like, Share, and Subscribe to our channel and our social media @lakersfastbreak on Twitter, Instagram, Facebook, Twitch, on BLUESKY at @lakersfastbreak.bsky.social, e-mail us lakersfastbreak@yahoo.com or catch our audio of the Lakers Fast Break today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/lakers-fast-break⁠, Spotify, Apple Podcasts, or your favorite podcast outlet! The views and opinions expressed on the Lakers Fast Break are those of the panelists or guests themselves and do not necessarily reflect the official policy or position of the Lakers Fast Break or its owners. Any content or thoughts provided by our panelists or guests are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual, anyone, or anything. Presented by our friends at ⁠⁠⁠⁠⁠⁠⁠⁠⁠lakerholics.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠lakersball.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Pop Culture Cosmos⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Inside Sports Fantasy Football⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Lakers Corner, @DripShowshop, ⁠⁠⁠⁠⁠⁠⁠⁠⁠SynBlades.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, I Got Next Sports Media⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Happy Hoarder⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Retro City Games!

Around the NCAA, Cees Coverage & Cee's Games of the Week . New Years Day games !!

Greg recaps another impressive win for the Wizards, who stunned the Milwaukee Bucks late behind CJ McCollum's game-winner. Bub Carrington and Alex Sarr shined with 20 points apiece. Enjoy!

Every year leaves behind a trail of ideas worth returning to. In this Best of 2025 episode, we've gathered the moments that carried us forward throughout the year. We had exceptional guests whose conversations sparked clarity, challenged comfort zones, and pushed us to think bigger and act more intentionally in our own communities and beyond. These are the lessons that defined the year for us, and the ones we'll be carrying into what comes next in 2026.Connect w/ Eric Elliott:Website: ⁠https://ericelliott.com/⁠⁠⁠⁠LinkedIn: ⁠https://www.linkedin.com/in/eric-elliott-45704745/⁠Instagram: ⁠https://www.instagram.com/ericmelliott/⁠Twitter: ⁠https://x.com/ericmelliott⁠Linktree: ⁠https://linktr.ee/ericmelliott⁠Email: ⁠Eric@EricElliott.com⁠Text: ⁠843-279-5843⁠Supercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by ⁠Clutch.co⁠. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

12-29 Niners Nightly host, Larry Krueger joins Dirty Work to break down the Niners clutch win vs Chicago, Brock Purdy's 5 TD's & can they take care of business vs Seattle to wrap up the #1 seed in the NFCSee omnystudio.com/listener for privacy information.