Podcasts about ion interactive

Scott Brinker takes us on a journey exploring Hubspot's fascinating platform strategy, where competitive overlaps between Hubspot's own hubs and products and third-party developers in the ecosystem are treated as a good thing, and where recognizing and serving the “joint customer need” is the real focus. Scott is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog, covering marketing technology management, and is the author of the best-selling book “Hacking Marketing”. Previously, he was the co-founder and CTO of Ion Interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Serving multiple niche customer needs with modular platforms: is this possible? Hubspot's success seems to confirm. With Scott we take a closer look at Hubspot's approach at figuring out what makes the collaboration between a platform and its ecosystem work. We see what makes a product portfolio and an organizational structure more keen to meet complex and evolving customer needs through collaboration, all while keeping everything connected as one boundaryless ecosystem.   Key highlights 

This episode is sponsored by MicroAcquire.com, a free startup acquisition marketplace. MicroAcquire helps startups get acquired. Simple as that. When you list your startup on MicroAcquire, you get free and instant access to over 10,000 trusted buyers with total anonymity, Say goodbye to brokers and meet your ideal buyer today. Diego is an Entrepreneur, angel investor, SaaS expert and the CEO of Rock Content. After studying advertising he met Victor - his co-founder. They were both avid blog readers which led them to start a blog about trends, technology and the Internet. Not long after that Diego Created EverWrite, which was an SEO platform that was reverse-engineered by Google to give brands intelligence when creating content. To demonstrate that the SEO hypotheses worked, they created a blog and Diego spent his days producing content on the most diverse topics. Diego always wanted to undertake and build an impactful company in Brazil. With Diego's experience and network, that gave rise to Rock Content, one of the largest content marketing companies in LATAM. Today, he and his 2 co-founders lead Rock Content, a team of more than 300 professional Rockers, produces content for 20 global companies in different languages and their revenue continues to grow at a fast pace. They've hit over $25 million in annual revenues and they have big plans for their next steps, which we'll cover today. During this interview we cover: 00:00 - MicroAcquire helps startups find buyers. Simple as that (A Word From The Sponsor) 01:03: - Intro 02:49 - About RockContent, it's Product & Trajectory 04:41 - A Service Driven Creative Marketplace  07:10 - The Talent Rating System that Ensures Quality & Growth  08:34 - Why You Should Start Using Interactive Content in Your Marketing Strategy 11:21 - Create Authority by Summarizing Articles through an Original Post 12:44 - Super Specialized Niche Content VS Larger Audiences  15:14 - How to Deploy Your Content Marketing To Max Long Term ROI 17:40 - High Quality Media VS High Volume Approach  19:07 - Best Content Schedule (Length & Frequency) 21:43 - Successful M&A Strategies & Market Expansion 24:58 - Perspectives of the Future Entrepreneurial Scene in LATAM  28:13 - Customer & Talent Differences Between Center, South & NorthAmerica  32:49 - The Future of RockContent 34:04 - Diego's Favourite Thought Leaders To Check Out 35:44 - Get In Touch With Diego Gomes Mentions: http://www.rockstudioweb.com/ (Rock Studio) https://stage.rockcontent.com/ (Stage) https://ion.rockcontent.com/ (Ion Interactive) https://visual.ly/ (Visual.ly) https://en.rockcontent.com/ (Scribblelive) http://christophjanz.blogspot.com/ (The Angel VC) People: https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) http://christophjanz.blogspot.com/ (Chis Janz The Angel VC) https://www.linkedin.com/in/markorgan/?originalSubdomain=ca (Mark Organ) Companies: https://en.rockcontent.com/ (Rock Content) https://www.upwork.com/ (Upwork) https://www.hubspot.com/ (Hubspot) https://vtex.com/us-en/ (VTEX) https://beta.mural.co/signin?returnUrl=%2Fdashboard (Mural.ly) https://site.gympass.com/ (GymPass) Get in touch with Diego: https://www.linkedin.com/in/diegottg/ (Diego's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (Linkedin) https://horizencapital.com/saas-podcast (More Episodes)

What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy!  Episode Quotes"The best way to grow your client base is to network and make connections.""My strategy has always been to solve problems in public, be useful first, worry about selling later.""It's not about genius, it's about discipline and repetition.""Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it.""I don’t want to work to make a living. I want to work to build a life." Listen to Learn00:21 - Rapid 5 Questions04:45 - How Joel got into copywriting09:41 - Going freelance growing a client base13:14 - The shift to course creation  18:17 - Marketing as a service-based business24:23 - How Joel started Case Study Buddy32:51 - Copywriting best practices & pitfalls40:36 - Leveraging audience feedback 45:39 - Tips on copywriting for course creators   47:52 - Exciting things coming up from Joel Connect with JoelBusinessCasualCopywriting.comCaseStudyBuddy.comFollow Joel on Twitter!  Looking for the Transcript?Episode 130

My guest, Joel Klettke is a full-time freelance conversion-focused copywriter and marketing strategist who’s worked with big-name clients, such as HubSpot, WP Engine, Safelite, and Ion Interactive.  Now, I think it’s necessary to first provide a little background information to my listeners so that we don’t get lost in buzz-words or fancy business jargon. When I say Joel is a copywriter, I want you to understand exactly what that means. No, that doesn’t mean he’s a lawyer. Copywriting has nothing to do with law. For those who don’t know, a copywriter is someone who writes the text for advertisements and other marketing content such as a corporate About Us on a company website, product descriptions, the captions for social media posts, slogans, flyers, banner ads, brochures, newsletters, and more. While design attracts, the copy is what usually creates the emotional connection and ultimately convinces a person to take a desired action such as hitting the like or subscribe button, opening the email, filling out the lead contact form, or placing the order. Joel Klettke’s writing helps businesses get more clicks, traffic, adds to cart, and sales.  I myself have a copywriting background and started out as a copywriter before expanding into other areas of marketing such as social media management and brand strategy consulting. If you’ve ever watched the popular TV series, Mad Men, then you’re familiar with the show’s protagonist, a whiskey-drinking, womanizing Madison Avenue agency copywriter named Don Draper, played by Jon Hamm. I can assure you the real life of most of today’s copywriters is not nearly as exciting and hopefully far less dysfunctional than that of Don Draper.  This interview turned into a really interesting discussion between two marketers. In this interview, Joel Klettke spills the tea on freelancing, copywriting, and how his work helps his clients and their businesses succeed. Click the links below learn more about Joel Klettke and his work: https://joelklettke.com/ https://businesscasualcopywriting.com/ Twitter: @JoelKlettke (over 11,700 followers at the time of this recording)

Scott is a computer programmer and entrepreneur who has a wealth of experience in tech and marketing and is one of the most prominent figures in the world of 'Martec' which he has been at the forefront of since it started. Topics On the show we discuss: The future of marketing Founding and scaling Ion Interactive Selling a business Hubspot's mission Writing How to start a conference Agile Marketing The biggest mistakes people make in marketing Scott's Background He has an eclectic mix of achievements on his CV and there is not nearly enough room to mention everything. Some of the big things you might know him for: VP of Platform Ecosystem - Hubspot Owner - Chief Marketing Technologist (blog) Founder and Chair - Martec Conference Cofounder - Ion-Interactive I can highly recommend Scott's blog Chief Marketing Technologist if you're ever looking for Martec advice and ideas. Also Hubspot is pretty great if you don't have a CRM and their entry level free version is good enough to get you going. Show Notes Note - This show is a repeat of an episode aired on 'Marketing Mindset' ABOUT THE HOST My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful. Sam: Instagram (https://www.instagram.com/samjamsnaps/) Quora (https://www.quora.com/profile/Sam-Harris-58) Twitter (https://twitter.com/samharristweets) LinkedIn (https://www.linkedin.com/in/sharris48/) Sam's blog - SamWebsterHarris.com (https://samwebsterharris.com/) Support the Show - Patreon (https://www.patreon.com/growthmindset) Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Scott Brinker.

Scott Brinker Scott is a computer programmer and entrepreneur who has been a wealth of experience in tech, marketing and the combination of the two 'Martec'. Topics On the show we discuss: The future of marketing Founding and scaling Ion Interactive Selling a business Hubspot's mission Writing How to start a conference Agile Marketing The biggest mistakes people make in marketing Scott's Background He has an eclectic mix of achievements to on his CV and there simply isn't room to mention everything. Some of the big things you might know him for: VP of Platform Ecosystem - Hubspot Owner - Chief Marketing Technologist (blog) Founder and Chair - Martec Conference Cofounder - Ion-Interactive I can highly recommend Scott's blog if you're ever looking for Martec advice and ideas.

Hi all! Today we will reverse engineer the success of Jackie Lipnicki, from ion interactive. I was shocked when I talked to Jackie, a total A-player both at work and outside of it. She hit almost 200% of quota at her company while being a player-coach, she is currently hiring SDRs in Boca Raton, FL. Jackie is a self taught SDR who has mastered the craft. If you want to join the series or nominate a colleague, please send an email to podcast@altisales.com. The topics covered, are indexed below. Without further ado, welcome Jackie Lipnicki! Topics covered: 0:50 -> What is ion interactive? 1:20 -> inbound vs. outbound? How's it all split. 2:05 -> How do you find your data for contacts to reach out to? 3:15 -> How much research do SDRs do? 3:50 -> How many calls do SDRs make a day? 4:40 -> Email templates and calling script strategy. 6:00 -> How ion uses the 10-80-10 rule and how they started using a new awesome email template 6:45 -> dissecting why that email is working for them and how to test emails. 12:00 -> How ion interactive compensates SDRs and why their changing it soon. 14:25 -> Jackie reveals that she hit ~195% of quota 15:50 -> Where Jackie's meetings come from (hint: 75% via phone) 16:50 -> Who is the ICP and Buyer Persona for ion interactive? 18:15 -> Doing a mock call and dissecting Jackie's success!! (Hint: I was a pain in the butt to her and she still got me!) 23:30 -> How Jackie is training BDRs and helping them have executive conversations. 25:30 -> Pod system vs. round robin. What does ion interactive use? (cool innovative round robin per SDRs rather than a company round robin) 27:00 -> Spiffs at ion interactive. 28:30 -> Would Jackie go work from Cancun and set up a team there? 29:15 -> How to get in touch with us

Vandaag het gesprek met Joel Klettke. Joel is a conversion-focused copywriter and strategist who's worked and delivered results for clients like HubSpot, WP Engine, Safelite and Ion Interactive. He runs his company like a business – not a creative divahood. He loves deadlines, strategy documents, and clear communication. Joel is a digital marketer with 5+ years of experience agency-side. He helps you to figure out what content you actually need to reach, nurture and convert your audience. In this conversation with Joel we are not talking about copywriting techniques. We are talking business. This conversation was sparked by an article of how sad the freelancers life is because of the low income. Joel knows lots of freelancers and solopreneurs that earn more than 100k or 200k. He shares how he earned in his first year almost six figures. The revenue in the years after that just kept increasing.   We dive into things that any freelancer or solopreneur can do to earn more money. Use the actions that Joel used to improve your business even when your business is more people than just you. Enjoy the insights with Joel. Show Notes Episode 171 https://businesscasualcopywriting.com/ https://twitter.com/JoelKlettke www.linkedin.com/in/joelklettke/ casestudybuddy.com Links uit de podcast   Transcriptie: Erno: Hello and welcome Today I'm having a chat with Joel and and we came in contact about this conversation because you said not a tweet. Joe welcome to the podcast by the way. Yeah thanks for having me.   You sent out a tweet about a research or an article about how little freelancers or earning or how much they were suffering on suffering on how much they were earning and you mentioned that you know plenty of freelancers.   That a great paycheck.   Yeah. No it was this article on NPR that my friend Emma had shared and it really painted this grim and sad and pathetic picture of freelancing. And when I saw it really hit a chord with me because as you mentioned you know I know lots of freelancers who are doing more money than they ever made in-house set you know fully employed quote unquote positions. And so I felt like the author just really missed the real story really missed you know a side of freelancing and entrepreneurship and chose to focus on the negative.   That bothered me and I I'm not sure how this is in Canada on us because you've also connected with some other freelancers or printers that also have a great business and I'm going to talk to them in other episodes as well.   But when I look at the Netherlands there's a lot of freelancers or solo printers that are living really at a low level with their income so they don't make a lot of money from the business so they sometimes under the welfare level. So.   So there is of course a site of entrepreneurship when you don't do well. It really doesn't do well for you as a person and earning money. So I think the story is of course a vision of a part of the freelance world but you bring a lot of vision   Yeah. And you know I agree.   I interact with lots and lots of people who don't do well and as you mentioned you know even in Canada and the U.S. they really struggle and you know a lot of my interaction like I'm part of a group called the corporate or club and there's some people in there who do very well. There's loads of people who do very very poorly. But I think the bigger thing is the realisation that hey it doesn't have to be that way the whole trope the whole you know cliche of the starving artist or the starving copywriter the starving freelancer that doesn't have to be the way that it goes. And it's not some you know woo woo magical thinking nonsense that changes that. It's just picking up the business skills and changing the way you approach it and changing the way you have conversations. And I think you'll find as you talked more and more of these peop...

Vandaag het gesprek met Joel Klettke. Joel is a conversion-focused copywriter and strategist who's worked and delivered results for clients like HubSpot, WP Engine, Safelite and Ion Interactive. He runs his company like a business – not a creative divahood. He loves deadlines, strategy documents, and clear communication. Joel is a digital marketer with 5+ years of experience agency-side. He helps you to figure out what content you actually need to reach, nurture and convert your audience. In this conversation with Joel we are not talking about copywriting techniques. We are talking business. This conversation was sparked by an article of how sad the freelancers life is because of the low income. Joel knows lots of freelancers and solopreneurs that earn more than 100k or 200k. He shares how he earned in his first year almost six figures. The revenue in the years after that just kept increasing.   We dive into things that any freelancer or solopreneur can do to earn more money. Use the actions that Joel used to improve your business even when your business is more people than just you. Enjoy the insights with Joel. Show Notes Episode 171 https://businesscasualcopywriting.com/ https://twitter.com/JoelKlettke www.linkedin.com/in/joelklettke/ casestudybuddy.com Links uit de podcast   Transcriptie: Erno: Hello and welcome Today I'm having a chat with Joel and and we came in contact about this conversation because you said not a tweet. Joe welcome to the podcast by the way. Yeah thanks for having me.   You sent out a tweet about a research or an article about how little freelancers or earning or how much they were suffering on suffering on how much they were earning and you mentioned that you know plenty of freelancers.   That a great paycheck.   Yeah. No it was this article on NPR that my friend Emma had shared and it really painted this grim and sad and pathetic picture of freelancing. And when I saw it really hit a chord with me because as you mentioned you know I know lots of freelancers who are doing more money than they ever made in-house set you know fully employed quote unquote positions. And so I felt like the author just really missed the real story really missed you know a side of freelancing and entrepreneurship and chose to focus on the negative.   That bothered me and I I'm not sure how this is in Canada on us because you've also connected with some other freelancers or printers that also have a great business and I'm going to talk to them in other episodes as well.   But when I look at the Netherlands there's a lot of freelancers or solo printers that are living really at a low level with their income so they don't make a lot of money from the business so they sometimes under the welfare level. So.   So there is of course a site of entrepreneurship when you don't do well. It really doesn't do well for you as a person and earning money. So I think the story is of course a vision of a part of the freelance world but you bring a lot of vision   Yeah. And you know I agree.   I interact with lots and lots of people who don't do well and as you mentioned you know even in Canada and the U.S. they really struggle and you know a lot of my interaction like I'm part of a group called the corporate or club and there's some people in there who do very well. There's loads of people who do very very poorly. But I think the bigger thing is the realisation that hey it doesn't have to be that way the whole trope the whole you know cliche of the starving artist or the starving copywriter the starving freelancer that doesn't have to be the way that it goes. And it's not some you know woo woo magical thinking nonsense that changes that. It's just picking up the business skills and changing the way you approach it and changing the way you have conversations. And I think you'll find as you talked more and more of these peop...

I invited Scott Brinker back on the podcast to discuss his recent decision to join Hubspot as their VP, Platform Ecosystem. After a quick check-in on how plans are coming for his upcoming MarTech conference we discuss topics including: Scott shares why he left Ion Interactive, the company he founded to join Hubspot What makes a marketing platform a "platform" versus just a marketing tool or system Why is there a growing popularity of chat bots as website engagement tools and what it takes to implement a solution at a high level.

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads. Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services. On the Show Today You’ll Learn: What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to you A big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaigns How the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% ones How to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets. How to track conversions offline events when you can’t place the Facebook pixel, and much more! And sneak peek into next week’s episode… Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting. Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive. If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners. Free Upcoming Online Training For Local Businesses How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget) If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you! Here’s what you’ll be learning: I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads. We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model. Days/Times: I’ll be doing 3 live online training classes starting on Wednesday, July 26th... Wednesday, July 26th @ 9am PST Wednesday, July 26th @ 4pm PST Thursday, July 27th @ 12pm PST (Here’s a handy time zone converter) To register for a day/time that works best for you, click here: rickmulready.com/fbadslocal Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone. See ya there!  

Scott Brinker. He publishes the chief marketing technologist blog known as ChiefMartec.com and is the program chair for Martech Conference Series. He’s the author of the book Hacking Marketing published by Wiley. He’s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT. Famous Five: Favorite Book? – The Innovator’s Dilemma What CEO do you follow? – Brian Halligan Favorite online tool? — Trello How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – “That software can rewrite the rules of the world”   Time Stamped Show Notes: 00:44 – Nathan introduces Scott to the show 01:36 – There are over 3600-3800 B2B SaaS companies that Scott has worked with 01:57 – Scott was researching the companies all by himself 02:22 – Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive 02:32 – There’s also the ChiefMartec blog that Scott started 8 years ago 03:00 – Scott is into how technology changes the way one manages one’s marketing 03:14 – Scott is also looking at the toolsets that enable the technology in marketing 03:35 – Ion Interactive is a SaaS company 04:44 – Chief Martec got millions of impressions in 2016 05:30 – Chief Martec’s Alexa ranking 06:03 – If you can create something of value, you can succeed 06:53 – Scott gets paid for most of his speaking gigs 07:28 – It’s not an easy path when you’re just starting to pitch to conferences 08:08 – Scott started his chart because of a speaking engagement at a conference 08:40 – The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing 09:23 – It was for 2 weeks 09:35 – Martech Conference was launched in 2014 in partnership with Third Door Media 09:51 – It was actually Third Door Media’s event and they just contacted Scott for content 10:08 – Scott took care of the speaker side and everything that involved content 11:00 – All the sectors in the space excite Scott 12:27 – Scott doesn’t agree that the CRM space is going to zero 13:15 – There’s so much innovation and value 13:30 – The CRM companies who have been in The Top 14:00 – The CRM space is still a hot space 14:52 – The Famous Five   3 Key Points: The marketing space has never been better because of the limitless potential of technology. If you can create something of value, you CAN succeed. Software can rewrite the rules of the world.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Funnelside Chat with Scott Brinker of Ion Interactive by BrightFunnel

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups. This week's articles: Is Content Marketing A Load Of Bollockshttps://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/ Google Acquires Famebit to Connect Youtube Creators With Brandshttps://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/ Publishers Become Retailers In The Market For Survivalhttps://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival 5 Takeaways From Hubspot’s State of Inbound 2016http://www.toprankblog.com/2016/09/hubspot-2016-report/ EPISODE SPONSOR  Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153 RANTS AND RAVES  http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8 http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935 THIS OLD MARKETING: Society of Grownups https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html https://www.societyofgrownups.com/

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's.  This week's show notes: Singapore-based music startup buys 49% stake in Rolling Stone https://techcrunch.com/2016/09/25/bandlab-rolling-stone/   Content Marketing Takes A Turn For The Better - New 2017 Research http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/   Content Creation Who’s Job Is It Anyway http://mediatel.co.uk/newsline/2016/09/27/content-creation-whose-job-is-it-anyway/   EPISODE SPONSOR  ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151   RANTS AND RAVES      https://www.amazon.com/dp/B01LK7GXKM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1   http://www.slate.com/blogs/browbeat/2016/09/24/paramount_has_some_regrets_about_monster_trucks.html?wpsrc=sh_all_dt_tw_ru   http://www.foliomag.com/mental-floss-shutters-print-edition/   http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/   TOM http://www.sainsburysmagazine.co.uk

Adam Somlai Fisher A year ago we’ve met at The Next Web. You’ve shared your story on how Prezi started and you gave us some tip’s and tricks. There were no surprises or scoops in the interview last year. In stead you said: We’ll share the Big bangs when they happen…. and now you’ve reached out to me because you have an announcement to make… So tell me, what’s the big bang you want to share? Now one year later you have announced a new service for marketing and sales professionals.. I’m really excited to discover more about that. Could you share what you’re up to now? Target Insights? For whoo? What can we see and how can it help me as a marketing and sales professional? Advanced collaboration. Like in Google Doc’s? Colleagues can work real time in the same project and see each others work? Remote presenting? Any device? ChromeCast? AppleTv? What’s needed to do so? last yr I asked: where do you start 5 years from now: New app released: Nutshell. What is it again and how is that working out? Growth was the main thing you wanted to focus on. You had 55 million users by then? Er is nieuws vanuit het PREZI kamp. Een jaar geleden sprak ik de co-founder van Prezi, Adam Somlai Fischer op The Next Web. Hij beloofde me een seintje te geven als hij nieuws heeft en… er is nu nieuws bij Prezi! Want het presentatieplatform dat gebruikers helpt om effectiever met hun publiek en klanten te communiceren, introduceert vandaag Prezi Business. Dit nieuwe platform combineert de voordelen van Prezi-presentaties met nieuwe tools voor zakelijke productiviteit. Denk aan tools voor samenwerking tussen teams en met het publiek, analysefunctionaliteit, integratie met Slack en mogelijkheden voor presenteren op afstand. Prezi Business voorziet in de groeiende behoefte van bedrijven aan openheid en teamwork op alle niveaus van de organisatie en de behoefte van moderne klanten aan een dialoog in plaats van eenrichtingsverkeer. Deze trends hebben impact op de presentatiemarkt en hebben bijgedragen aan lang verwachte veranderingen. Deze veranderingen worden kracht bijgezet door scholieren en studenten die het klaslokaal inruilen voor de werkplek. “Millennials vertegenwoordigen een fors percentage van onze 75 miljoen gebruikers. Toen zij de arbeidsmarkt betraden, brachten zij hun moderne verwachtingen en favoriete tools met zich mee”, aldus Peter Arvai, de CEO en medeoprichter van Prezi. “We hebben Prezi Business ontwikkeld voor gebruikers zoals zij. De oplossing is geschikt voor iedereen die geïnteresseerd is in een meer visuele, op samenwerking gebaseerde en datagestuurde manier van presenteren, en belangrijker nog, een presentatiestijl wil hanteren die in het teken staat van een dialoog met het Tijd voor de nieuwe manier van presenteren Presentaties vormen een essentieel onderdeel van de bedrijfscommunicatie. Er is bewijs in overvloed voor het feit dat afstappen van ouderwetse presentatiemethoden (een eenzijdige dialoog, slides en bullet points) veel positieve impact kan hebben op het zakelijke succes. Zo geeft de RAIN Group aan dat salesprofessionals meer omzet kunnen genereren door met prospects samen te werken in plaats van enkel tegen hen aan te praten. En volgens recent onderzoek door ION Interactive zegt twee derde van alle consumenten dat interactieve content langer in hun geheugen achterblijft dan statische content. Prezi Business is een platform dat alle visuele voordelen en mogelijkheden voor het hebben van een conversatie van Prezi combineert. Gebruikers kunnen uiteenlopende verhaallijnen binnen hun presentaties samenbrengen en op dynamische wijze de verhaallijnen selecteren die aansluiten op de specifieke interesses van hun publiek. Nieuwe zakelijke functies zijn onder andere: ● Advanced Collaboration – Functies voor het gezamenlijk bewerken van presentaties en toevoegen van opmerkingen bieden ondersteuning voor real-time samenwerking en maken een einde aan het moeten werken met verschillende versies. Gebruikers kunnen rechtstreeks met elkaar communiceren binnen preti’s, waar ze zich ook maar bevinden. Prezi Business slaat alle presentaties in de cloud op, zodat gebruikers die op een centrale locatie kunnen sorteren, selecteren of koppelen. De presentaties kunnen vervolgens worden gedeeld met collega’s voor gezamenlijke bewerking of worden gedeeld met klanten, die ze intern kunnen gebruiken om de dialoog voort te zetten. ● Prezi Analytics – Real-time analysemogelijkheden voorzien organisaties van feedback, zodat de sales- en marketingafdelingen hun aandacht kunnen richten op klanten met de meest prangende behoeften. Presentatoren kunnen real-time gebruiksdata raadplegen om na te gaan wanneer ze een prospect moeten opvolgen of te achterhalen welke onderwerpen het beste werkten bij hun publiek. Managers kunnen met een analytisch leaderboard de prestaties van het hele team bijhouden en de productiviteit verbeteren. ● Integratie met Slack — Slack biedt gebruikers van Prezi Business de mogelijkheid om samen te werken aan presentaties via het communicatiekanaal dat bijdraagt aan een sterke verbetering van de zakelijke productiviteit. Prei-gebruikers ontvangen meldingen van Slack als iemand een opmerking over hun Prezi heeft achtergaten, als iemand een Prezi met hen heeft gedeeld en als iemand hun Prezi heeft bewerkt. Ook worden gebruikers op de hoogte gebracht wanneer hun Prezi wordt bekeken en geanalyseerd. Op deze manier beschikken ze over real-time feedback van hun publiek. ● Presentaties op afstand in HD-kwaliteit – Organisaties die voor Prezi Business kiezen, krijgen hun eigen wachtwoordbeveiligde virtuele vergaderkamer toegewezen voor het hosten van presentaties, zodat iedereen die vanaf elke locatie kan bekijken. Presentaties op afstand verlopen soepel en met haarscherpe beelden. Preti’s kunnen worden weergegeven of gepresenteerd in HD-kwaliteit, zonder de noodzaak van software voor het delen van het beeldscherm. Prezi Business is per direct wereldwijd verkrijgbaar. Raadpleeg de site voor meer informatie Prezi, Adam Somlai Fischer, Jelle Drijver, Prezi Business FW057 - NEW PREZI Business - Adam Somlai Fischer en Jelle Dijver | Frankwatching

Agile Marketing, How Manufacturers can Share Agile Processes with Marketing and Win! Guest: Scott Brinker, Co-founder & CTO Ion Interactive, Editor of chiefmartec.com, Program Chair of MarTech  Sign up for the free course, ‘The New Way to Market for Manufacturing‘ Check out the Manufacturing Marketer’s Peer Group Advisory Board (first 3 members to join get 50% […] The post MM 024 – Agile Marketing Gives Manufacturers a Competitive Edge appeared first on Manufacturing Marketing Institute (MMI).

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The post Podcast: Scott Brinker on MarTech and Hacking Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this week's internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast. See acast.com/privacy for privacy and opt-out information.

Scott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing. The post Scott Brinker, ion interactive appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Scott Brinker from Ion Interactive discusses post-click marketing, how to create a culture of testing within your company, and how to compete on cycle times by deploying landing page tests quickly.

Conversion Paths, the next wave in landing page design and optimization, as we get a look into  post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, test and analyze sophisticated landing experiences.

Conversion Paths, the next wave in landing page design and optimization, as we get a look into  post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, test and analyze sophisticated landing experiences.