Mindstate Marketing Hour

Kristian Aloma is back on the Mindstate Marketing Hour!  He joins the show to share about his new book - Start with the Story. Already hitting some of Amazon's best-selling lists, tune in to find out what designing with narrative psychology means and why it should be in your arsenal.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Do you want to know the secret of creating a sense of urgency and exclusivity in your marketing campaigns? If so, don't miss this one-time opportunity to discuss the Scarcity Effect on the Mindstate Marketing Hour. We'll discuss various ways you can use this powerful trigger to create effective advertising that works.

Finding passion in your career can feel like an impossible feat. While it doesn't come easy, it's well worth it. On this episode of the Mindstate Marketing Hour, Will Leach and Steve Brown interview R.T. Custer, a passionate entrepreneur, speaker, and guide who helps founders find freedom and support in their corner of the world. As the CEO of Vortic Watch Company and the co-host of Fast Foundations Mastermind, R.T. knows what it takes to build a successful business and drive impact. He'll be sharing his story - and some tips - with us this week.  Join us!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Discover how to revolutionize your copywriting game and infuse a human touch into your AI writing. Generative AI expert and Founder of Chibi AI joins this episode of the Mindstate Marketing Hour to share tips for bringing your creative ideas to life using generative AI.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Want to stand out from the crowd and build trust with your audience? If so, you don't want to miss this episode of the Mindstate Marketing Hour, where we'll discuss the importance of social proof in marketing and how it can be used to build psychological trust and credibility for your brand.  Don't miss this opportunity to learn how to use social proof to take your marketing to the next level.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

As advertising and marketing professionals, one of the biggest struggles we face is ensuring our marketing efforts stand out from the crowd. Nothing is more frustrating than seeing your hard work fail to deliver results. In this episode of Mindstate Marketing Hour, we discuss how to use consumer psychological insights to create highly effective advertising. By following 5 simple steps, you can create persuasive campaigns that deliver results and keep your customers coming back for more.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Not many people have the title “Marketing Super Hero” but on this episode we have one live, joining the conversation!  Beant Singh from Wahi Digital Marketing is the guest and he shares his wild story with Will and Steve. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Attention advertising agency owners and creative directors - Don't miss out on this opportunity to take your marketing to the next level!!  Are you struggling to cut through the noise and capture your audience's attention? Join us for this episode of the Mindstate Marketing Hour, where we explore the power of storytelling in marketing. Learn how to craft compelling narratives that will connect with your audience on a deeper level and leave a lasting impression. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Are you ready to take your ad agency to the next level in 2023? If so, you won't want to miss the latest Mindstate Marketing Hour! In this episode, we will interview Chase Buckner, Director of Product Marketing & Customer Marketing at High Level, a leading platform for digital agencies. Chase will share his insights on the challenges and opportunities of growing and scaling an ad agency in today's competitive market and some innovative ideas you can use to scale immediately.  Learn how to grow your ad agency faster and smarter in 2023!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Choosing the ideal price for your product or service can feel like rocket science. Too much, and customers turn away without a second thought. Too little, and you don't make enough to earn a profit.Psychology can help you strategically select prices that will catch customers' attention, give you a competitive advantage, and grow your brand. On this episode of the Mindstate Marketing Hour, we'll take a deeper dive into the psychology of pricing and walk through simple ways you can use pricing strategies to maximize your profits. You won't want to miss it!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

On this episode of the Mindstate Marketing Hour, Mark Hatcher shares his story and how he continues to help top brands around the world put people first.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Listen up. If you are an ad agency or seasoned marketing professional looking to significantly improve your content's effectiveness and efficiency, you should seriously consider adding Behavioral Design to your creative development process.  Behavioral Design is a scientific approach to integrating neuroscience + behavioral psychology into marketing creative for more persuasive, impactful advertising.  It will help you stand out in a sea of generic, AI-driven content. In this episode of the Mindstate Marketing Hour, Steve and Will share three reasons why adopting a Behavioral Design Strategy in 2023 can help you differentiate yourself from the competition, attract more clients and deliver better results.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Growing a sales team is far from easy. On this week's Mindstate Marketing Hour, we'll talk with Chad Cristo, CIMA, SVP of National Sales and Marketing at Independent Financial Group, about overcoming failure and achieving superior sales results.Chad is a financial services expert with decades of experience.  He spent 29 years at Putnam Investments in sales and leadership roles. He was recognized as a Putnam "Top Gun" sales leader 10 consecutive years prior to moving to a leadership position.  He was hired by Independent Financial Group in 2022 as SVP of National Sales and Marketing to lead their advisors to the next level.  It is his belief that this business is about developing trusting relationships, that evolve into mutually beneficial partnerships, that ultimately lead to superior results for his clients.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

As the world continues to face a probable global recession, many brands will struggle to grow or even maintain their customer base. But with the right strategies in place, you can not only survive but also thrive during economic downturns.In this episode of the Mindstate Marketing Hour, we'll outline three actions you can take today to put yourself in a great position for brand growth in uncertain conditions. Whether you're a small business owner or a brand marketing professional, these tactics will provide you with a roadmap to attract new customers and retain existing ones, even in a recession.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

On this episode of the Mindstate Marketing Hour we have Ushi Patel joining the conversation, sharing her journey of failures and successes in her career. She is a globally recognized brand strategist with a focus on empowering women and her story-telling skills are absolutely dynamic.  Click tlisten!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Artificial intelligence (AI) and ChatGPT have already begun to revolutionize the way businesses operate, and the marketing research industry is no exception. From natural language processing (NLP) to GenerativeAI, these technologies are providing new and more efficient ways to build elite insights. On this episode of the Mindstate Marketing Hour, we will explore ways in which AI and ChatGPT, a large language model, are having a positive effect on the marketing research industry and give you a glimpse as to how this technology can be used to make your insights more impactful for your organization.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will's book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

On this episode of the Mindstate Marketing Hour, Mehrab Reza shares the ups and downs he experienced going from a three-person shop to leading one of the fastest-growing agencies in just five years.Mehrab Reza is the founder of Adlantica, a marketing and advertising agency based in Dallas, TX. When he started the agency in 2018, it only staffed two people. Five years later, Adlantica has become one of the fastest-growing agencies with a five-year revenue growth of 2,550%. Their top 3 competitive advantages are providing clients with top-tier audience insights, disruptive creative ideas, and competitive data capabilities.

While behavioral economics has proven to be a valuable tool in the world of marketing research and branding, it is important to recognize that “nudging” is inadequate to drive real growth in today's competitive market.Join us for this episode of the Mindstate Marketing Hour as we delve into the potential that is yet to be fulfilled by behavioral economics in marketing and examine why relying solely on "nudging" techniques may not be the most effective approach for driving brand growth."

Are you ready for a good laugh and some solid life advice? Well, you're in luck because I've got the one and only Chef Wade Burch of WB's Table and winner of Food Network's hit show Chopped here to spill the tea on his journey to the top.  We'll be talking about the ups, the downs, and everything in between. And trust me, he has seen it all. From chopping his way to victory on Chopped to hiccups in the kitchen and beyond, Chef Wade is here to share his wisdom and remind us that sometimes, it's okay to make mistakes. So grab your favorite snack and get ready to learn a thing or two from Chef Wade Burch on this very authentic, mistake-making, lesson-learning episode of The Mindstate Marketing Hour!

You can't think of the new year without New Year's Resolutions. But more often than not, our resolutions don't make it past January.   So how can you ensure your goals for 2023 stick? In this final episode of the Mindstate Marketing Hour of 2022, Will and Steve discuss the "why" behind New Year's resolutions and give you the process Will developed to create emotionally compelling resolutions you're more likely to achieve.

We all know that developing breakthrough massaging is critical to ending this year on a high note. But getting your messaging and emails noticed can be very difficult, with so many companies jumping onto the bandwagon of creating holiday ads to make an impression during these busy times!Well, check out this episode of the Mindstate Marketing Hour, where Steve and Will discuss some behavioral science-based best practices you can use to get your message seen, and acted on, this holiday season.

When you're creating content that must grow sales, it's easy to get stuck in a rut and not know where to start. On this episode of the Mindstate Marketing Hour, we'll help you shake up your marketing using three popular content frameworks. Whether you're just starting out or feel like you're spinning your wheels, these frameworks will give you some fresh ideas to sell more and worry less.

What You Can Learn from 2 Failures and 1 SuccessYou know those people who say, “Failure is a good teacher”? Well, they're not kidding because Will has learned a lot from his mistakes, as he shared in the last episode.   This time he asked one of his favorite people, CEO of InnovateMR Lisa Wilding-Brown to join him on The Mindstate Marketing Hour to talk about growing from past mistakes. Lisa will share a few personal stories of professional failures and successes. Plus, she'll share what learned about herself and life in the process. You won't want to miss it!

The saying, "Failure is a teacher," has some truth to it. In this episode of the Mindstate Marketing Hour, Will shares two personal stories of business failure and one success. By learning from our mistakes, we hope you will avoid falling into the same pitfalls and increase your chances of growing a profitable brand.

In this episode of the Mindstate Marketing Hour, one of the top behavioral science influencers, Hunter Thurman, joins Will and Steve for an interview.  As founder of behavioral research and consulting firm Alpha-Diver, he shares how his passion for neuroscience has guided his entrepreneurial journey—and helped him grow his brand by double-digits. 

If you're like most brand researchers, you spend a lot of time gathering deep consumer insights to help your brand reach its growth plan.  But now that you have these rich insights, what do you do with all that information?In this episode of the Mindstate Marketing Hour, we'll discuss how to turn a marketing research study into a full-blown behavioral design initiative with concrete actions that will improve your brand and your impact.

Developing successful products is so difficult in today's highly competitive world, but it doesn't have to leave you feeling overwhelmed.In this episode of the Mindstate Marketing Hour, Clayton Key, VP of Business Development at Shapa Health, will share his tips for using behavioral science to create engaging products and get a leg-up on the competition. You won't want to miss this!

The rush of energy when you get to speak at a conference is hard to top. But these days, being selected to speak is more difficult than ever.  Fortunately, after years of organizing and speaking at conferences worldwide, I have discovered a few tricks that can improve your chances of being selected. In this episode of the Mindstate Marketing Hour, I'm sharing a few of my top “insider secrets” to help you stand out from the crowd and be selected to speak at your favorite conference.

Stories are a powerful tool for connecting with people on an emotional level. So how can you use stories to elevate your brand to new heights?In this episode of the Mindstate Marketing Hour, we will be discussing narrative psychology with Kristian A. Alomá, Ph.D., CEO of Threadline. Kristian will share his perspective on building brands using the timeless strategy of storytelling. 

Is brand loyalty still possible? And if it's not, what can we do to keep customers returning to our brand? In this episode of the Mindstate Marketing Hour, I'll share with you the secrets to building deep, emotional relationships that transform your customers into brand advocates.

How many times have you seen potentially powerful social and environmental movements start… and then fizzle out? Unfortunately, persuading people to take action and maintaining momentum is difficult.In this episode of The Mindstate Marketing Hour, special guest and Behavioral Change Marketer Brooke Tully shares her tips for helping companies use behavioral insights and communications to protect the planet. Brooke will share her perspective on creating social movements and how you can use these same insights to grow your own thriving business.

It's no secret that customer loyalty is a thing of the past. According to a study by Forbes, 73% of customers will happily switch brands if they find a better offer. As marketers, it's more important than ever to keep our existing customers happy and engaged. But how do we do that in a world where brand loyalty is practically extinct? Check out this episode of The  Mindstate Marketing Hour to learn how!

If you're like most business owners, you've probably asked yourself at some point whether it's time to switch directions. After all, why stick with a strategy that's not working?But is making a change always the right decision? In this episode Mindstate Marketing Hour, we'll explore when it might be better to stick it out and when it's time to make a change.

To have a successful lead nurturing campaign, you need to engage with your leads in the right way. But how can you do that in a way that is both effective and engaging?In this episode of the Mindstate Marketing Hour, we will explore four of the most important psychological steps you can use to create a nurturing environment that encourages leads to interact and take action.

It's hard to admit when you're wrong, especially when it comes to your business. But if you're not sure how well you know your customers, it might be time to take a step back and reassess. Join me in this episode of the Mindstate Marketing Hour to learn four signs that you might not be as in touch with your target audience as you think you are. 

What does it take to design engaging advertising that drives consistent sales? Who better to ask than someone who specializes in helping designers apply behavioral science to their creative.In this week's edition of the Mindstate Marketing Hour, guest Sarah Levinger shares how you can use your design to stand out from the crowd, boost sales, and achieve an ROI.

Determining whether your marketing strategy is paying off can be overwhelming. With so many factors to consider, it can be difficult to know where your brand actually stands.So how do you determine if your marketing strategy is actually working? Join me in this episode of Mindstate Marketing Hour to learn a 4-step plan to assess the effectiveness of your marketing efforts, pinpoint where it's going wrong, and start seeing results.

How to pick yourself back up when something doesn't go the way you planned.2018 was the hardest year I have ever had in business.  This is the year that my first company, TriggerPoint, was weeks away from being acquired by a dream company who I thought would be perfect to help us reach our vision for the research industry.  Months later after a massive investment of time, money and emotion, the deal fell through leaving me, my colleagues and my family in emotional and financial turmoil for months to come.  But in that journey, I learned a great deal about how to pick myself up from life's disappointments. 

AI allows machines to learn and work on tasks that would otherwise be time consuming. But it's not just for tech companies.AI can help all types of brands and businesses do more with less—as long you don't lose your humanity when using it. Check out this episode of the Mindstate Marketing Hour to learn about to use AI effectively in your brand while keeping a human touch.

Breaking through the noise in a crowded marketplace isn't easy. Doing it as a solopreneur is even harder! So, let's learn from someone who has built an iconic brand that's changing an entire industry… all on her own.  In this episode of the Mindstate Marketing Hour, we will be talking to Melina Palmer, Founder and CEO of The Brainy Business. Melina will share how she created an iconic brand by humanizing behavioral science—and how you can do the same.

Ever feel like you're just not good at selling? While other people are just ‘born salespeople,' for you, it's a constant struggle? The good news is, you can use behavioral psychology to be more effective in your selling goals. So, whether you're a sales newbie or an old pro, check out this episode of the Mindstate Marketing Hour to kick your sales game up a notch!

Focusing on relating to your customers is a constant, but what about relating to your employees? They are a huge part of your business. When they feel a deep connection with the company culture and that they belong, your company thrives. We're still in the midst of the Great Resignation, and many businesses are struggling to attract the talent they need. Your company culture plays a significant role in getting and keeping great employees.  In this episode of the Mindstate Marketing Hour, we will discuss how to use behavioral psychology to create a genuine and authentic company culture that your employees will love!

What if businesses started putting people first instead of profits? It's something that we all want to be better at. The problem is, it's hard to be profitable when you're going above and beyond to help every customer. …Or is it?In this special edition of the Mindstate Marketing Hour, we're chatting with Pricilla McKinney, CEO of Little Bird Marketing, to find out whether a human-centric approach could actually be beneficial for businesses. Don't miss it!

Being an entrepreneur or marketing director is something many people dream of…until they've done it for a few years. Then, you hit the slump. Your days lack joy, and the grind makes it hard to get out of bed in the morning. If you've been in the slump before, you know how hard it is to get out of it. Fortunately, there are some practices you can implement to regain your joy, confidence, and love of what you do again. Listen to this episode of the Mindstate Marketing Hour to find out what they are.

Consultants have one of the most difficult jobs on the planet for the simple fact that there are so many of us. Heavy competition can prevent you from making a profit—even if your services are superior to competitors. In tomorrow's Mindstate Marketing Hour, I'll share the top 5 problems consultant firms face on a daily basis—and how to overcome them using behavioral psychology.

Are you in a career rut because you're sacrificing promotions at work for overall happiness?  If so, you're not alone.  Plenty of people don't advance in their careers because they choose personal happiness over career progression.  But what if seeking and finding happiness in your job was a key part of your career success?  Turns out, there's a lot of science out there that can help you find job satisfaction and career bliss. Behavioral scientists have spent years studying what makes us happy, and they've got some great insights into how you can apply their findings to your career.  So, if you're feeling down in the dumps about your current position or just want to ensure you're on the right track, tune in to this episode of the Mindstate Marketing Hour where we discuss some small changes in your focus at work that can give you greater joy...and a happy career.

Breakthrough is a word that can be applied to many things in life, but it's never more important than when you're running your own business. And the biggest breakthrough you can make is breaking the mold of being seen as a cold, impersonal company. In this special edition of the Mindstate Marketing Hour, we will tackle the topic of “being more human” in business with the help of Brian Sooy, founder of Aespire Branding Agency. Brian will discuss his experience from building a brand centered on making human connections with others.

For many business owners, 2021 was a mixed bag. So what can you do to ensure 2022 goes as smoothly as possible for your marketing? This episode of the Mindstate Marketing Hour, I'll share my predictions for how marketing could change over the next twelve months (and how to stay on top of the trends).

Do you make New Year's resolutions every year? If so, you know how difficult it is to actually achieve them. Sticking to any resolution can be a challenge for many people, but with the help of behavioral science principles, you can actually achieve your resolutions and create a powerful new year. In this week's Mindstate Marketing Hour, we will discuss the “why” behind New Year's resolutions and share a few behavioral science tips to help you stick to them.

It's the end of the year and our last episode of 2021, so what better way to wrap things up than share our best small business stories!If you're an entrepreneur, you know the feeling of being on an emotional (and financial) rollercoaster that comes with running your own business. It's not for everyone!There are definitely some exhilarating highs... and some really painful lows, but after 10 years of running my consultancies, I wouldn't change it for the world.If you're already on this journey, or about to start it yourself, life can feel lonely because not enough of us share our stories.

The hottest gift people are giving themselves this holiday season isn't new tech. It's leaving their job to find greener pastures. We're currently in The Great Resignation, where millions of Americans have been actively looking for work or already quit their positions, leaving employers dangling in the wind looking for answers. So, what can you do to design a culture that keeps your staff fully engaged and even excited to come to work?     Well, check out this week's Mindstate Marketing Hour, where Steve Brown and I will discuss some behavioral science-based best practices to help your employees love your business as much as you do.