Podcasts about farra trompeter

  • 16PODCASTS
  • 127EPISODES
  • 23mAVG DURATION
  • 1EPISODE EVERY OTHER WEEK
  • Jun 24, 2026LATEST

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Best podcasts about farra trompeter

Latest podcast episodes about farra trompeter

The Smart Communications Podcast
Episode 214: Why can't more fundraising fix your fundraising?

The Smart Communications Podcast

Play Episode Listen Later Jun 24, 2026 19:00


Farra Trompeter, co-director, talks with Kevin L. Brown, CEO of Mighty Ally and author of Fundable & Findable, about why so many nonprofits get stuck in the starvation cycle and how brand strategy offers a way out. They explore the power of vision, the importance of clarity and brand personality, and the action steps nonprofits can take to become both fundable and findable. Get practical tools to help your organization rethink its approach to fundraising.

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The Smart Communications Podcast
Episode 213: How can you get your board to fundraise?

The Smart Communications Podcast

Play Episode Listen Later Jun 10, 2026 28:18


How can nonprofits get their board to fundraise without relying on rigid or stressful demands? In this episode, Farra Trompeter, co-director, talks with Amber Hamilton, founder of Fig Leaf Development, to unpack practical strategies for turning anxious or novice board members into confident fundraisers. They explore how to shift from transactional requests to strengths-based engagement and five entry points for board participation—investor, cultivator, connector, fundraiser, and advisor—giving every board member a valuable role to play. Amber also shares how to celebrate small wins, foster deeper board connections, and thoughtfully navigate the complex power and racial dynamics that can arise in philanthropy.

The Smart Communications Podcast
Episode 212: How can we be brave and embrace conflict?

The Smart Communications Podcast

Play Episode Listen Later May 27, 2026 15:25


What if conflict could strengthen your relationships and drive meaningful change? Farra Trompeter, co-director, interviews Altagracia Montilla, founder of A.M. Consulting and creator of the Conflict BraveryTM masterclass. They discuss why avoiding conflict often holds us back. Altagracia shares how healing our relationship to conflict can build stronger teams and save us time. Get practical tips for becoming braver by reframing conflict as a positive force at work.

The Smart Communications Podcast
Episode 211: Why do communicators need a seat at the table?

The Smart Communications Podcast

Play Episode Listen Later May 13, 2026 18:49


Why are nonprofit communicators so often brought in at the end of a project and treated more like an order-taker than a strategic partner? Farra Trompeter, co-director, talks with Ally Dommu, director of service development, about why communications staff deserve a seat at the table and what changes when they get it. They explore the organizational habits and assumptions that keep communications stuck in a tactical role, and share practical steps communicators can take to shift the culture, build stronger cross-team relationships, and demonstrate their strategic value.

The Smart Communications Podcast
Episode 210: What is the connection between your brand and hiring?

The Smart Communications Podcast

Play Episode Listen Later Apr 29, 2026 21:02


What does your brand have to do with hiring? More than you think. Farra Trompeter, co-director, talks with Olivia Freire, director of operations, to explore how a clear, authentic brand helps nonprofits attract the right candidates, set expectations, and build stronger teams. Together, they share practical ways to align what you post in job ads with what it's actually like to work at your organization.

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The Smart Communications Podcast
Episode 209: How can we build trust, bridge divides, and engage communities?

The Smart Communications Podcast

Play Episode Listen Later Apr 15, 2026 25:25


How can nonprofits connect more meaningfully with the people they serve during times of deep division and declining trust? Farra Trompeter, co-director, talks with Doug Hattaway, president of Hattaway Communications, and Erica Pelletreau, founder and CEO of The Pelletreau Group, about the science and strategy behind building trust, bridging divides, and fostering real community engagement. Drawing on the Trust Playbook developed for The Communications Network, they share practical insights on addressing misconceptions, using plain language, and designing communications that prioritize listening, relationships, and shared goals.

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The Smart Communications Podcast
Episode 208: How can you lead an inclusive strategic planning process?

The Smart Communications Podcast

Play Episode Listen Later Apr 1, 2026 22:17


What does it take to really lead an inclusive strategic planning process, and why does it matter? Farra Trompeter, co-director, talks with Dr. Renee Rubin Ross, author of Inclusive Strategic Planning for Nonprofits, about designing plans that center participation, clarify purpose, and build real alignment. Get practical tips for assessing readiness, integrating communications throughout, and turning big ideas into actionable plans.

The Smart Communications Podcast
Episode 207: How can you center community voices in messaging?

The Smart Communications Podcast

Play Episode Listen Later Mar 18, 2026 22:48


What does it really mean to center community voices in your messaging? Farra Trompeter, co-director, talks with Logan Herring, CEO of The WRK Group, about how organizations can develop communications grounded in authentic community experiences and how sharing genuine stories can revolutionize your nonprofit's messaging.

The Smart Communications Podcast
Episode 206: How can you use science to engage donors?

The Smart Communications Podcast

Play Episode Listen Later Mar 4, 2026 27:33


What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.

The Smart Communications Podcast
Episode 205: Why is it important to change how you talk to funders?

The Smart Communications Podcast

Play Episode Listen Later Feb 18, 2026 13:57


How you talk to your funders shapes how they understand your work, your community, and your impact. Farra Trompeter, co-director, talks with grant writer and fundraising strategist, Dani Fauklner, about why nonprofits must rethink traditional, jargon-heavy fundraising language. Together, they explore practical ways teams can audit and improve proposals, reports, and messaging. Learn how cross-team communication can help nonprofits secure funding without compromising integrity.

The Smart Communications Podcast
Episode 204: Is the field of nonprofit communications coming of age?

The Smart Communications Podcast

Play Episode Listen Later Jan 30, 2026 23:10


Farra Trompeter, co-director, and Kivi Leroux Miller, founder and chief strategy officer of the Nonprofit Marketing Guide, discuss insights from the 16th annual Nonprofit Communications Trends Report. Together, they explore why communicators are ready for strategy, what AI means for visibility and influence, and where the approach to nonprofit communications is showing real maturity.

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The Smart Communications Podcast
Episode 203: How to bridge belonging in your narratives?

The Smart Communications Podcast

Play Episode Listen Later Jan 21, 2026 21:16


Narratives don't just tell stories; they shape meaning. Farra Trompeter, co-director, and Sadé Dozan, vice president of advancement at Borealis Philanthropy, discuss how nonprofits can use plain language and narrative strategies to build belonging, expand your “we”, and create more inclusive communications. Get practical guidance for anyone working at the intersection of storytelling and social change.

The Smart Communications Podcast
Episode 202: How can you put AI to work for your nonprofit?

The Smart Communications Podcast

Play Episode Listen Later Jan 7, 2026 34:32


AI is reshaping nonprofit work, but adopting it responsibly takes intention. Farra Trompeter, co-director, is joined by Cheryl Contee, chief innovation officer at BrightWorksAI.com, and Darian Rodriguez Heyman, founder of Helping People Help, to discuss insights from their new book, AI for Nonprofits, including practical, ethical ways nonprofits can use AI from fundraising and communications to operations and culture.

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The Smart Communications Podcast
Episode 200: How can we reimagine nonprofits and philanthropy?

The Smart Communications Podcast

Play Episode Listen Later Dec 3, 2025 24:31


In our 200th episode, Farra Trompeter, co-director, talks with writer, speaker, and beloved nonprofit truth-teller Vu Le, to explore how we can reimagine nonprofits and philanthropy. Learn about “sacred cows,” structural barriers, the urgency of this political moment, and what real transformation requires from all of us. Vu also shares insights from his new book, challenges long-held norms, and offers reflections on joy, community, and resilience. Listen or read along to this milestone conversation that's honest, energizing, and deeply needed.

The Smart Communications Podcast
Episode 199: How can you find the best parts of your brand?

The Smart Communications Podcast

Play Episode Listen Later Nov 12, 2025 29:58


What are the best parts of your brand, and are you putting them to work for your mission? Farra Trompeter, co-director, interviews Lyn Weinman, founder, president, and chief strategist at KidGlov and the author of Untangling Spaghetti: A Branding Fable (https://kidglov.com/untanglingspaghetti/), to discuss addressing brand confusion, aligning on strategy, and knowing what type of change is right.

The Smart Communications Podcast
Episode 198: What do you need to know about cybersecurity?

The Smart Communications Podcast

Play Episode Listen Later Oct 29, 2025 32:20


Cybersecurity is everyone's job. Farra Trompeter, co-director, talks with Joshua Peskay, co-founder of Meet the Moment, about practical ways nonprofits can reduce risk, protect sensitive data, and create a culture of awareness and care. From reasonable security standards to tabletop exercises, learn how to keep the mission and the people you serve safe.

The Smart Communications Podcast
Episode 197: How can you find joy?

The Smart Communications Podcast

Play Episode Listen Later Oct 15, 2025 17:56


How do we find joy in our work and our lives, especially when burnout looms? In this episode, Farra Trompeter, co-director, and Elandria Jackson Charles, chief joy officer at Ayoka Partners, explore how sabbatical care, intentional rest, and daily micro-moments of joy can help you reconnect with yourself and your purpose.

The Smart Communications Podcast
Episode 196: How can you engage in participatory grantmaking?

The Smart Communications Podcast

Play Episode Listen Later Oct 1, 2025 29:58


What happens when funders shift decision-making powers to communities? Farra Trompeter is joined by Cynthia Gibson, PhD, principal of Cynthesis Consulting, and Kelley Buhles, independent consultant and owner of Buhles Consulting, to discuss participatory grantmaking and explore how sharing decision-making power with communities fosters stronger, more democratic philanthropy. They also outline the steps nonprofits and funders can take to initiate this approach.

The Smart Communications Podcast
Episode 194: How can you communicate with candor and care?

The Smart Communications Podcast

Play Episode Listen Later Sep 3, 2025 17:43


Communicating with candor can be kind and helpful. Farra Trompeter, co-director, talks with Keyante Love, founder and president of Good Love Group, to discuss navigating power dynamics, embracing discomfort, and staying grounded in your values when collaborating with your team and your community.

Agency For Change : A Podcast from KidGlov
Changemaker Farra Trompeter, Co-Director and Worker-Owner, Big Duck

Agency For Change : A Podcast from KidGlov

Play Episode Listen Later Sep 3, 2025 32:57 Transcription Available


Dive into the world of nonprofit branding with Farra Trompeter, co-director and worker-owner at Big Duck, as she shares transformative insights on aligning mission, messaging, and money for maximum impact. Drawing from nearly three decades of experience helping organizations tell their stories effectively, Farra offers a refreshing perspective that challenges conventional wisdom about what makes a nonprofit brand truly powerful.With fundraising pressures mounting for nonprofits in today's uncertain landscape, Farrah offers practical guidance for leaders feeling overwhelmed. Whether you're reimagining your nonprofit's brand, struggling to connect communications with fundraising goals, or simply seeking fresh perspectives on nonprofit leadership, this conversation delivers actionable insights grounded in decades of specialized experience. Tune in to discover how clarifying who you are internally can transform how effectively you communicate externally – and ultimately, how successfully you advance your mission.Connect with Farra and Big Duck at: ·       Website: https://bigduck.com/·       Contact Big Duck: Hello@BigDuck.com ·       Contact Farra: Farra@BigDuck.com

The Smart Communications Podcast
Episode 193: How can you keep your communications plan alive?

The Smart Communications Podcast

Play Episode Listen Later Aug 20, 2025 23:09


Is your communications plan sitting untouched? We have swapped roles for this episode of the Smart Communications Podcast, with our director of service development, Ally Dommu as host and Farra Trompeter, co-director, as her guest, who explore how to keep your communications plan useful, relevant, and responsive, even in chaotic times.

The Smart Communications Podcast
Episode 192: How can you consolidate feedback?

The Smart Communications Podcast

Play Episode Listen Later Aug 6, 2025 16:59


Managing feedback doesn't have to be messy or overwhelming. In this episode, Farra Trompeter, co-director, is joined by J Kelley, senior account manager, to walk through thoughtful steps to synthesize and clarify feedback—helping teams collaborate more efficiently, reduce confusion, and move forward with confidence.

The Smart Communications Podcast
Episode 190: How can you move from self-care to collective care?

The Smart Communications Podcast

Play Episode Listen Later Jul 9, 2025 25:10


What if self-care wasn't just personal but team-wide? Farra Trompeter, co-director, is joined by Lan To, senior consultant and executive coach at Community Resource Exchange (CRE), to examine CAREpacity, a powerful approach to organizational wellness and care-driven leadership.

The Smart Communications Podcast
Episode 189: How can you get more out of your rebrand?

The Smart Communications Podcast

Play Episode Listen Later Jun 25, 2025 13:16


Learn how to make your nonprofit's rebrand last. Farra Trompeter, co-director, and Sandy Zimmerman, design director, explore how nonprofits can go beyond the brand launch and learn how to bring your rebrand to life —and keep it thriving.

The Smart Communications Podcast
Episode 188: How can you grow midlevel donors?

The Smart Communications Podcast

Play Episode Listen Later Jun 11, 2025 20:55


What is a midlevel donor, and how do organizations define that? Farra Trompeter, co-director, is joined by Alia McKee, principal at Sea Change Strategies, to explore how nonprofits can engage midlevel donors and offer strategies on how to segment effectively, steward with intention, and recognize the long-term value of these supporters.

The Smart Communications Podcast
Episode 187: How can you shape your AI brand footprint?

The Smart Communications Podcast

Play Episode Listen Later May 29, 2025 18:32


How does AI perceive your nonprofit brand? Farra Trompeter, co-director, is joined by George Weiner, founder and chief whaler at Whole Whale, to explore “AI brand footprints” and how to proactively shape your visibility in tools like ChatGPT and Google's AI search. They explore how traditional SEO is shifting and what you can do to revisit your content strategy.

The Smart Communications Podcast
Episode 186: How should your nonprofit approach crisis communications?

The Smart Communications Podcast

Play Episode Listen Later May 14, 2025 22:49


When a crisis emerges, how should your nonprofit respond? Farra Trompeter, co-director, is joined by Joanna Brody, founder and president of Brody PR, to explore how nonprofits can prepare and navigate crises with strategy, empathy, and impact.

The Smart Communications Podcast
Episode 185: How can you approach AI with an equity lens?

The Smart Communications Podcast

Play Episode Listen Later Apr 30, 2025 25:07


Are you curious about using AI without compromising your values? In this episode, Farra Trompeter, co-director, chats with Meena Das, founder of Namaste Data, to unpack findings from the AI Equity Project and offer practical advice for nonprofits navigating this evolving technology.

The Smart Communications Podcast
Episode 184: Should your organization consider a merger?

The Smart Communications Podcast

Play Episode Listen Later Apr 16, 2025 24:00


What happens when two mission-aligned nonprofits decide to merge? Farra Trompeter, co-director, chats with Idealist's founder and executive director, Ami Dar, about their recent merger with VolunteerMatch—and what other orgs can learn from it.

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The Smart Communications Podcast
Episode 183: How can you break free from being busy?

The Smart Communications Podcast

Play Episode Listen Later Apr 2, 2025 30:05


Are you constantly busy but never feel accomplished? Farra Trompeter, co-director, and Kishshana Palmer, author, discuss Kishshana's book, Busy Is a Four-Letter Word: A Guide to Achieving More by Doing Less, what it means to work smarter, not harder, and offer practical insights for how personal development is professional development

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The Smart Communications Podcast
Episode 182: How can you build resilient nonprofit organizations and teams?

The Smart Communications Podcast

Play Episode Listen Later Mar 19, 2025 18:50


Resilience isn't just a buzzword—it's essential for nonprofit success. Farra Trompeter, co-director, and Peter Heller, founder of Heller Fundraising Group, explore what it means when staff are resilient and supported, and how leaders can support their teams, adapt to change, and fundraise for a strong future.

The Smart Communications Podcast
Episode 180: Is it time to reboot your communications strategy?

The Smart Communications Podcast

Play Episode Listen Later Feb 19, 2025 22:11


Is it time to reboot your nonprofit's communications strategy? In this episode, Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, and Farra Trompeter, co-director, discuss the latest nonprofit communications trends, the need to focus, evolve, and reflect on approaches, challenges staff face, and why nonprofits may need to reboot their communication strategy.

The Smart Communications Podcast
Episode 177: How can you engage your community with campaigns?

The Smart Communications Podcast

Play Episode Listen Later Jan 8, 2025 20:18


Farra Trompeter, co-director, talks with Nicholas Bruneau, communications consultant and author of Engage with Impact. Together, they explore how nonprofits can use the AGILE framework to create effective campaigns, deepen community engagement, and drive real-world change. They share actionable tips for nonprofits to foster collaboration, and turn social media followers into active partners.

The Smart Communications Podcast
Episode 176: How do you plan and communicate about leaving an organization?

The Smart Communications Podcast

Play Episode Listen Later Dec 11, 2024 22:57


Is succession and continuity planning a standard practice in your organization? Farra Trompeter, co-director, joins Sarah Durham, founder of Big Duck, to explore why it's smart for executive directors and senior leaders to plan their eventual departures. They discuss the key factors that influence decisions to leave, strategies for communicating exit plans effectively, and how to approach thoughtful, phased succession planning that ensures organizational stability.

The Smart Communications Podcast
Episode 174: How can nonprofit leaders build strong organizations?

The Smart Communications Podcast

Play Episode Listen Later Nov 13, 2024 15:59


Farra Trompeter, co-director, is joined by David Rhode to discuss his book, Passion Isn't Enough: A Practical Guide for Nonprofit Leaders. They explore strategies and actionable steps that executive directors, CEOs, senior staff, and board members can take to strengthen and grow their organizations.

The Smart Communications Podcast
Episode 173: How can you use AI for strategic communications?

The Smart Communications Podcast

Play Episode Listen Later Oct 30, 2024 22:06


How is artificial intelligence reshaping the nonprofit landscape? Alexandra M. Merceron, executive vice president at RUBENSTEIN, joins Farra Trompeter, co-director, to explore the impact of artificial intelligence on nonprofits. They discuss emerging themes, risks, ethical concerns, how to navigate AI's challenges, available safeguards, and three key implications AI has on nonprofit communications.

The Smart Communications Podcast
Episode 172: EP172 What is the role of fundraisers in creating social change?

The Smart Communications Podcast

Play Episode Listen Later Oct 16, 2024 20:14


What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change.

The Smart Communications Podcast
Episode 171: How can you start treating donors as partners?

The Smart Communications Podcast

Play Episode Listen Later Oct 2, 2024 15:09


Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.

The Smart Communications Podcast
Episode 170: How can you conduct marketing and fundraising ethically?

The Smart Communications Podcast

Play Episode Listen Later Sep 19, 2024 33:42


Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.

The Smart Communications Podcast
Episode 169: How can you plan an inclusive and welcoming project?

The Smart Communications Podcast

Play Episode Listen Later Sep 4, 2024 28:39


Integrating inclusive practices into your projects leads to better outcomes. Farra Trompeter, co-director, is joined by account managers Josh Kelley, and Brenda Perez to discuss how to create stronger and welcoming projects from the outset. They share insights on ways to keep engagement and offer strategies for measuring success through an inclusive perspective.

The Smart Communications Podcast
Episode 168: How can framing inform your strategy?

The Smart Communications Podcast

Play Episode Listen Later Aug 21, 2024 30:19


Farra Trompeter, co-director, is joined by Dr. Nat Kendall-Taylor, CEO, and Carinne Wheedan, director of communications, at the FrameWorks Institute, to discuss how framing can inform a nonprofit's communications strategy. They share practical ways that organizations can effectively apply framing to their messaging or campaigns and provide general tips for those in the mission-driven sector.

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The Smart Communications Podcast
Episode 165: How can my nonprofit benefit from launching a podcast?

The Smart Communications Podcast

Play Episode Listen Later Jul 10, 2024 18:05


Farra Trompeter, co-director, is joined by Marcus dePaula, audio engineer, podcast producer, and consultant, as they explore what an organization needs to launch a podcast as a part of its nonprofit communications strategy. They discuss factors organizations should consider before starting a podcast series and tips for how to manage podcasts once you get started.

The Smart Communications Podcast
Episode 163: When and how should you share branding work in development?

The Smart Communications Podcast

Play Episode Listen Later Jun 12, 2024 16:58


Farra Trompeter, co-director, is joined by Sarita Joseph, director of accounts, to discuss sharing nonprofit branding concepts and what questions to ask before inviting others to view and provide feedback on branding work in progress. Get tips on what to avoid and what to emphasize.

The Smart Communications Podcast
Episode 161: How can you challenge the power and practices of philanthropy?

The Smart Communications Podcast

Play Episode Listen Later May 15, 2024 19:17


Farra Trompeter, co-director, talks with Lisa Pilar Cowan, vice president of the Robert Sterling Clark Foundation, about the concepts of trust-based philanthropy, new ways some funders are working with nonprofits for more authentic relationships, and the connection between the community's role and the donor's role in guiding an organization.

The Smart Communications Podcast
Episode 160: Why does your website need a content strategy?

The Smart Communications Podcast

Play Episode Listen Later May 1, 2024 15:38


Farra Trompeter, co-director, is joined by Natalie Yelton, content strategist at Kanopi Studios, to delve into content strategy and how to create an engaging nonprofit website. They share key performance indicators to use while writing new content for your site and insights on how to lead with accessibility.

The Smart Communications Podcast
Episode 159: How can you better position your organization for funding?

The Smart Communications Podcast

Play Episode Listen Later Apr 17, 2024 19:52


Farra Trompeter, co-director, is joined by Sheleia Phillips, founder and principal consultant of SMP Nonprofit Consulting, to talk about how to better position your organization to secure funding. Hear examples of nonprofits that have better positioned themselves to receive funding and find out what the shift looked like that led to their success.

The Smart Communications Podcast
Episode 158: How can staff take care of themselves while changing the world?

The Smart Communications Podcast

Play Episode Listen Later Apr 3, 2024 28:29


Farra Trompeter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, about mindfulness in the workplace and offers tips that nonprofit leaders can apply to cultivate care and resilience among their teams.

The Smart Communications Podcast
Episode 157: How can you raise awareness and build trust?

The Smart Communications Podcast

Play Episode Listen Later Mar 20, 2024 24:57


Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.

The Smart Communications Podcast
Episode 156: How can we have courageous conversations?

The Smart Communications Podcast

Play Episode Listen Later Mar 6, 2024 21:24


Farra Trompeter, co-director, is joined by Nneka Allen, Camila Pereira, and Nicole Salmon, co-editors of Collecting Courage: Joy, Pain, Freedom, Love, a collection of lived experiences written by 15 accomplished Black North American fundraisers in the United States and Canada, to discuss how nonprofit staff can push for more honest, kind, clear, and direct conversations with their colleagues.

The Smart Communications Podcast
Episode 155: What are the latest nonprofit communications trends?

The Smart Communications Podcast

Play Episode Listen Later Feb 21, 2024 20:02 Very Popular


Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams.

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