Share Your Difference

Standing out in a very competitive and crowded market can seem an impossible task, but in this episode Steve is joined by Susannah Davda, founder of The Shoe Consultant Ltd.We all wear shoes and there is no shortage of places to buy them, but how does Susannah help brands wanting to make an impact in the market do achieve their goals? And what's with the obsession people have with shoes?Find out more about Susannah at: https://shoeconsultant.com/--Hosted by Steve Randall: https://uk.linkedin.com/in/steverandallukFind out more about Share Your Difference coaching and the podcast at shareyourdifference.comShare Your Difference is a Communication Generation production. For podcast and other audio production visit CGpods.com

Dr Morgana McCabe Allan urges all of us to consider how we live our lives and how we perceive and engage with others in the world.Her work focuses on the lived experiences (past and present) of women, children, the BIPOC community, LGBTQ community, experiences of neurodiversity and disability, and the experience of being outside of the accepted religious paradigm.In this episode of Share Your Difference she talks about her early start in entrepreneurship, imposter syndrome, and how to embrace your identity and to develop greater understanding of others. Her book 'Unbecoming: The Unorthodox Guide to Radical Wholeness' is a rallying cry to do life and business in a more whole, sustainable and life-giving way. Get it now: https://mybook.link/book/B09SYBNR99?fbclid=IwAR0vgTcbzkszw1ohknMVh2WEcss8bV9M1UHaE9r0fPaSufwC9bFnWcHHDMMFind out more about Dr Morgana at: https://www.morganamccabeallan.com/--Hosted by Steve Randall: https://uk.linkedin.com/in/steverandallukFind out more about Share Your Difference coaching and the podcast at shareyourdifference.comShare Your Difference is a Communication Generation production. For podcast and other audio production visit CGpods.com

What can we learn from actors that we can use in our professional lives?In this episode of the Share Your Difference podcast, Steve Randall talks with Luana Ribeira, the founder of Dauntless PR who has a dual life as an actor in more than 20 movies over the past two decades.Luana shares how dancing and acting helped her overcome childhood shyness to the point where she feels safe and empowered enough to run a successful business in the high-pressure world of public relations.She talks about her acting career, how the school system and other societal conditioning doesn't benefit individuals and makes standing out from the crowd scary for many people.Luana also talks about how she helps her clients to walk the fine line between being different and standing out, while not going too far and alienate people.She also shares the importance of consistency in your PR and what are the ‘visibility goblins'?Find out more at https://dauntlesspr.com/--Hosted by Steve Randall: https://uk.linkedin.com/in/steverandallukFind out more about Share Your Difference coaching and the podcast at shareyourdifference.comShare Your Difference is a Communication Generation production. For podcast and other audio production visit CGpods.com

Francisco Baptista is the founder and CEO of TeamSportz, an AI-powered tool that helps people get the kind of sports performance technology usually reserved for elite professionals.Francisco is originally from Angola and is a keen basketball player (hence the title of this episode). The sport enabled him to escape the harsh realities of his environment during the Angolan civil war.He moved from Angola, to Brazil, to Portugal, and then to the UK, where he learned the language and many other life lessons too.He shares his unique perspective on overcoming adversity, racism, and the challenges of starting a business - especially when faced with bias. His aim to is that by making AI affordable and accessible, it will have a positive impact on lives. Find out more at https://www.teamsportz.pro/ Follow Francisco on LinkedIn: https://uk.linkedin.com/in/baptistafrancisco--Hosted by Steve Randall: https://uk.linkedin.com/in/steverandalluk Find out more about Share Your Difference coaching and the podcast at shareyourdifference.comShare Your Difference is a Communication Generation production. For podcast and other audio production visit CGpods.com

Dr Jo North is managing director of The Big Bang Partnership and has board-level experience in accountancy, HR, marketing, commercial business growth, and customer experience. In this episode, she talks with CG founder Steve Randall about how businesses can embrace change and innovation to achieve growth, especially in the fast-moving digital world.She shares her insights on helping employees become change-makers and flourish with an ‘intrapreneurial' spirit and why intergenerational teams should take time to listen to each other.Embracing the values of emerging consumers is vital for talent acquisition and retention but also for products and services to ensure that you are the disruptor not the disrupted.Jo has developed several courses as well as her Idea Time book.Find out more at https://bigbangpartnership.co.ukConnect with Jo on LInkedIn: https://uk.linkedin.com/in/jonorth --Find out more about Share Your Difference coaching and the podcast at shareyourdifference.comShare Your Difference is a Communication Generation production. For podcast and other audio production visit CGpods.com

Businesses, schools and universities will be encouraged to think in-depth about the challenges faced by those who struggle to be heard in a world built for extroverts.One in three of Britain's population are believed to be introvert but the ‘shy' personality of an introvert means "added layers of exclusion" for black people both in the workplace and the classroom, according to the man championing the movement: Richard Etienne.He wants companies, schools and universities to think again about how they can recognise and nurture the talents of those whose personalities are misunderstood and whose skills are all too often overlooked.In this episode of Share Your Difference, CG founder Steve Randall talks to Richard about life as an introvert and how ethnicity adds another level to potential exclusion.Richard also shares an insightful view of the way we label people, specifically the often-used BAME tag which lumps all Black, Asian, and Minority Ethnic people together as if they are all one group with the same experiences and challenges. Search online for 'Black Introvert Week UK' and Connect with Richard on social media:Twitter: @retienneIG: @brandetienneLinkedIn: http://uk.linkedin.com/in/richardetienneFind out more about Share Your Difference coaching and the podcast at shareyourdifference.comShare Your Difference is a Communication Generation production. For podcast and other audio production visit CGpods.com

Mental health is such a big issue today, in society but also for business.Joining Steve Randall on this episode is someone who knows only too well how mental health can affect lives, and he's using his experience of it for a purpose-driven clothing brand.Justin Proud has created Solis to give hope of a brighter future for those with depression.He shares how his personal experience led him to a brand that meant more to him than the generic products business he had previously run, or the banking job that he feels contributed to his depression.Justin wants Solis to make a difference to others with depression, by inspiring hope but also by helping to fund the work of the Samaritans - £5 from the sale of each Solis t-shirt goes to the charity which says it costs £5 to answer each of its often life-saving calls. Find out more about Solis and Justin's story at https://www.findsolis.com and check out the Instagram feed: https://www.instagram.com/findsolis/The Samaritans can be reached via their website: https://www.samaritans.org and if you or someone you know needs their help, call 116 123 in the UK from any phone.Find out more about Share Your Difference coaching and the podcast at shareyourdifference.comShare Your Difference is a Communication Generation production. For podcast and other audio production visit CGpods.com

Michael Duah is a youth and leadership mindset coach, speaker and founder of Transcend X.For more than a decade he has been developing the next generation of leaders, although they don't start out as 'natural born leaders', often questioning themselves whether they are good enough and struggling to balance finding their individual identity while fitting into the crowd.In this inspirational conversation, Michael shares his thoughts on how people of all ages, whether they are leaders or followers, can hold on to their values and help to shape a better world.He also talks about how business owners and managers can better understand the individuals in their team.Find out more at https://michaelduah.com/ or search DUAHABLE on Twitter, Instagram, YouTube, and TikTok.Share Your Difference is produced by Communication Generation. Want to launch a podcast? We'll help you do it right. Visit CGpods.com

Geraldo Alken built a digital marketing business because he wanted more than the low-paid and uninspiring jobs he was doing.But after growing his audience on social media to hundreds of thousands of followers, one day, it was all gone.In this chat with Steve Randall, Geraldo shares his story of how he nearly lost his entire business but ended up building it back up while also happening on a new business idea.The digital marketing guru and jump rope expert has been through a lot, but now manages two companies that bring in a 7-figure income at the age of 28.For more information regarding marketing, please visit www.yrcharisma.com.For more information about jump rope, please visit www.elevaterope.comShare Your Difference is produced by Communication Generation. Want to launch a podcast? We'll help you do it right. Visit CGpods.com

In this new series of Share Your Difference, Steve Randall talks with those who are standing out from the crowd through their innovative products and services, disrupting markets, or using outstanding marketing.This time, he's joined by Matt O'Crowley whose toilet paper innovation is addressing a real need for multiple industries and helping the environment too. Matt is the co-founder of plastic-free toilet paper Tanki. Find out more at https://tanki.co.ukShare Your Difference is produced by Communication Generation. Want to launch a podcast? We'll help you do it right.

In this episode, Steve Randall talks about 'nostalgia marketing' which taps into our inate desire to remember the good times. Why should your business be thinking about how to use the past to drive your future? https://knowledgebank.marketingweek.com/partner/yougov/nostalgia-is-it-what-it-used-to-be-238Also, a new report sets out the 4 golden rules of engagement for creating content that works in the coming months. https://redhavas.com/wp-content/uploads/2020/10/Red-Havas-Person-to-Person-White-Paper.pdfRelated episodes:https://www.spreaker.com/user/podcastinguk/marketing-with-purpose-with-natalie-weavhttps://www.spreaker.com/user/podcastinguk/finding-and-sharing-your-business-valuesListen to more episodes at shareyourdifference.com or on your favourite podcast app.We're now on Amazon Podcasts - just ask your Alexa device to "play Share Your Difference podcast"Created by Communication Generation - communicationgeneration.co.uk

In this episode, Steve Randall talks about podcasting and dispels some of the most popular myths about the medium.If you've ever thought about starting a podcast or you're podcasting already, Steve shares his insights based on more than 15 years of podcasting and from running the podcasting company Communication Generation.Listen to more episodes at shareyourdifference.com or on your favourite podcast app.We're now on Amazon Podcasts - just ask your Alexa device to "play Share Your Difference podcast"Created by Communication Generation - communicationgeneration.co.uk

You're on social media but is it really working for you? Perhaps you post occassionally but without a specific goal? And what kind of content should you post anyway?In this episode, Steve Randall is joined by Liz Harmon to talk about social media strategy including how to decide which platforms you should be on, how to share your values, and how to avoid the common social media mistakes that businesses make.Find out more at https://elizabethharmon.co.uk/Listen to more episodes at shareyourdifference.com or on your favourite podcast app.We're now on Amazon Podcasts - just ask your Alexa device to "play Share Your Difference podcast"Created by Communication Generation - communicationgeneration.co.uk

Marketing in the post-lockdown world is a unique challenge in many ways but lots of the trends that were already growing before the pandemic are now even more important.These include addressing your audience's needs and sharing your values and purpose.Natalie Weaving is a director of The Typeface Group, based in Hampshire UK, and in this informative episode she talks with Steve Randall about the importance of not being afraid to tell people what you - and your business - stand for. She also talks about diversity, sustainability, even gardening at one point!Find out more at www.thetypefacegroup.co.ukListen to more episodes at shareyourdifference.comCreated by Communication Generation - communicationgeneration.co.uk

In this episode, Steve Randall is joined by Nicola Webster to talk about brand licensing.Maybe you have a great product but don't know how to make it, or an established brand that you want to add new product lines to, or scale into new markets. Brand licensing may be the answer.Nicola can help you with the process. Find out more at njwebster.comListen to more episodes at shareyourdifference.comCreated by Communication Generation - communicationgeneration.co.uk

The pandemic and economic crisis it has created may make you think about cutting back on PR, certainly spending time and effort focused on your audience (and potential audience) when fighting for business makes more sense.But now is exactly the time to be shouting about your business and how it can help others, plus highlighting what you may have been doing in your community during these tough times.Steve Randall is joined by PR expert Miranda Rock of Rock Launch to help your PR blast off.Find Miranda at http://rocketlaunch.co.uk/ and on social media at RocketLaunchUKListen to more episodes at shareyourdifference.comCreated by Communication Generation - communicationgeneration.co.uk

In this episode, Steve Randall shares a real-life experience of a business that is risking its very survival by ignoring critical errors in its digital presence.Steve explains how a local pub has left its online presence open to hackers and cyber-squatters and decimated customer confidence in the process. Listen to more episodes at shareyourdifference.comCreated by Communication Generation - communicationgeneration.co.uk

What makes a great logo? How can you make sure yours stands out and what should you look for in a logo designer?In this episode of Share Your Difference, Steve Randall is joined by logo designer and marketer Kate Rose of Twenty Seven Digital to discuss the dos and don'ts of logo design, what the current trends are, and how to manage the process of updating a logo for the digital age.Kate's website is twentysevendigital.co.ukListen to more episodes at shareyourdifference.comCreated by Communication Generation - communicationgeneration.co.uk

Networking may have been forced online recently but as we return to face-to-face events, how can you make the best use of them to share your difference?Steve Randall is joined by Joanne Dewberry who combines running her business and family life with holding her networking events and she shares her tips and insights to help you maximise the networking experience. Spoiler Alert: It's not all about selling!Joanne's book is Networking A Successful Small Business: https://amzn.to/2YurYt9Her website is: www.joannedewberry.co.ukListen to more episodes at shareyourdifference.comCreated by Communication Generation - communicationgeneration.co.uk

With many events having moved online during the COVID-19 lockdown, how do we make virtual events better and what's the future for physical business events? What makes good and bad events?Steve Randall is joined by event consultant Chris Powell who shares his insights into the events industry and how businesses can make the experience better for their customers.Chris's website is www.theeventexpert.co.ukListen to more episodes at shareyourdifference.comCreated by Communication Generation - Your Podcast Partners. communicationgeneration.co.uk

Have you ever thought about writing a book? There's a good business case for doing so as it can help you become an authority, grow your reputation, and build your business. Karen Williams is a book mentor and publisher and shares insights into getting started as an author with Steve Randall.Karen's website is librotas.comListen to more episodes at shareyourdifference.comCreated by Communication Generation - Your Podcast Partners. communicationgeneration.co.uk

Your employees - and those you would like to have on your team - want more than just a job. They want an experience and to buy-in to your business' values. But how do you identify and share that?CG founder Steve Randall talks with Alex Marshall of employee engagement and internal comms firm Spot The Gap to find out.Visit Alex's website: www.spotthegap.comA podcast is a great way to share your business values, engage employees, and attract talent. Find out more at www.communicationgeneration.co.uk

In times of crisis, businesses often pull back from advertising and reduce their marketing messages.But is staying in the shadows the right move? Should you carry on as usual? Or is there a way to continue to post on social media and other channels without appearing uncaring?In this episode, Steve Randall talks about how to support your audience (clients/customers/employees) during times of crisis; and shares his experience of being on the radio during the Salisbury poisonings and how the radio station set the right tone.

In this special episode, ahead of new regular ones, Steve Randall gives some tips for sharing information to keep remote workers in touch and avoid them feeling disconnected.