The Green Dream Landscaping Show

In this eye-opening episode of The Green Dream, Luke Truetken tackles the uncomfortable truth about business growth plateaus. If you've ever contemplated starting a new business because your current one feels stuck, this episode is your wake-up call. Luke shares his personal experience of starting and selling landscape companies while building a marketing agency, revealing how the "grass isn't greener" mindset cost him precious time and momentum. You'll discover: Why most entrepreneurs get stuck at specific growth levelsThe dangerous trap of running multiple businesses simultaneouslyThe four cyclical constraints every business faces (liquidity, leads, labor, leadership)Why hiring challenges exist in EVERY industry (not just landscaping)How trying to force rapid growth can actually prevent long-term success Drawing parallels to video game boss levels, Luke provides a refreshing perspective on business challenges and why the solution isn't starting a new game—it's beating the current boss. Whether you're struggling with cash flow, lead generation, hiring, or leadership challenges, this episode offers the mindset shift needed to break through your current plateau and reach the next level of business growth. Listen now and remember: the grass isn't greener in another business—it's greener where you water it. Host - Luke Truetken Landscape SEO

Did you know that 85% of potential customers won't call back if you miss their first call? In this eye-opening episode of The Green Dream, Luke Truetken reveals why your phone answering system might be the most overlooked profit lever in your landscape business. Listen as Luke breaks down: Why missed calls are literally missed moneyHow to set up a professional phone system that converts callers to customersThe exact script his top-performing clients use to answer callsCommon phone answering mistakes that drive customers to competitorsSmart solutions for managing calls during the spring rushAfter-hours strategies that keep leads from going cold Whether you're answering calls yourself from the field or managing an office team, this episode delivers actionable steps to transform your phone into a revenue-generating machine. Stop letting opportunities ring out to voicemail and start making powerful first impressions that win business. Book of strategy session Here! Author Luke Truetken

In this episode of The Green Dream, Luke dives into the critical concept of ROAS (Return on Ad Spend) and why it's a game-changer for lawn and landscape businesses. After sharing updates from his recent speaking engagement at the Spring Fling in Denver, Luke breaks down the simple yet powerful math behind successful marketing campaigns. Learn how to calculate your true marketing ROI, with a real case study showing how one client achieved an incredible $67 return for every dollar spent on Facebook ads. Luke walks through the formulas, shares practical examples for both lawn maintenance and landscape construction businesses, and explains why understanding your numbers is essential for scaling your operation. Discover why marketing should be treated as a simple math equation, not a guessing game, and how slight conversion rate and margin improvements can dramatically increase your returns. Whether you're skeptical about digital marketing or looking to optimize your current ad spend, this episode provides the framework to make data-driven decisions that can transform your business. Luke also touches on the importance of commitment to the process, debunks common misconceptions about Facebook vs. Google ads, and explains why patience and proper tracking are necessary for marketing success. Don't miss this eye-opening discussion about turning your marketing dollars into profit machines for your lawn or landscape business! Ready to calculate your own ROAS? Use the booking link below to schedule a strategy call with Luke and learn how to make marketing math work for your business. Book a call with us! https://landscapeseo.com/get-started/

Why Only 2% of Lawn Care Businesses Make It Big (And How You Can Be One of Them) Ever wondered why some lawn care businesses thrive while others struggle to survive?

Overcoming Sales Challenges for Contractors with Eric Triplet Are your marketing efforts failing to generate actual sales? Do you find yourself blaming your marketing firm when projects stall? In this episode of The Green Dream Show, host Luke welcomes Eric Triplet from the Pond Digger Podcast to explore contractors' common sales hurdles and provide actionable solutions to overcome them.

In this episode, we sit down with Cody from Revhike to dive into the critical importance of phone communication in today's business landscape. Discover how effectively answering the phone and mastering phone sales can significantly boost your profitability while eliminating the time wasted driving to every property. Cody shares actionable strategies and insights that will help you streamline your operations, close more deals over the phone, and maximize your business's efficiency. Whether you're a seasoned professional or just starting out, this is an episode you won't want to miss! #lawncare #landscape #marketing

Join us for a candid conversation with Adam and Sahra Linnemann of The Green Executive as we dive deep into the current state of the green industry. We discuss the challenges landscapers are facing this year, from unpredictable sales cycles and rising costs to the impact of major events on the economy. Adam and Sahra share their insights on: Staying profitable in a fluctuating market: Learn how to proactively manage your cash flow and adjust your pricing strategies to maintain profitability.The importance of data-driven decisions: Discover why implementing business management software like LMN is crucial for tracking trends and making informed decisions.Adapting to industry changes: Hear about the latest trends in landscaping, including battery-powered equipment and the rise of permanent holiday lighting, and how to stay ahead of the curve. Tune in to gain valuable perspectives and actionable strategies for navigating the Green Dream even in times of uncertainty.

In landscaping, it's easy to get caught up in pursuing bigger numbers – more revenue, crews, and clients. But are those numbers truly reflective of success? In this episode of The Green Dream, we sit with industry veteran Steven, Owner of BCLS, to explore the often-overlooked aspects of building a thriving landscaping business. Tune in to learn: Why financial literacy is crucial, even for small businessesHow to define your personal and business goals to achieve true fulfillmentThe importance of building a strong foundation for sustainable growthStrategies for overcoming "mind trash" and making clear decisions Whether you're at $500k or $5 million, this episode will challenge your assumptions and provide actionable insights to help you build a landscaping business that supports your ideal life. Website : bclslandscape.com #landscaping #lawncare #businessgrowth #entrepreneurship #smallbusiness #landscapingbusiness #greenindustry

In this episode of The Green Dream, Luke Truetken dives into the landscaping industry's current challenges and how to overcome them with effective marketing strategies. With the recent economic slowdown, competition is fiercer than ever. Luke shares five essential marketing strategies to help you achieve your 2025 goals even in this challenging market. Learn how to attract new clients, build brand awareness, and convert leads into paying customers. Actionable items discussed in the episode: Build a good, mobile-friendly website: Your website is often the first impression potential clients have of your business. Ensure it's easy to navigate, loads quickly, and conveys your services and location.Invest in search engine optimization (SEO): SEO helps your website rank higher in search results, making it easier for people to find you when looking for landscaping services.Consider using Google Ads: Google Ads can help reach people actively searching for landscaping services in your area.Utilize Facebook and Nextdoor: Facebook and Nextdoor are effective platforms for building brand awareness and reaching potential clients in specific neighborhoods.Create engaging organic social media posts: Share content your audience wants to see, including project updates, video testimonials, and helpful tips. Luke also emphasizes the importance of following up with leads promptly and effectively. Learn how to use text messages, voicemails, emails, and even selfie videos to increase your chances of converting leads into customers. Now more than ever, getting your digital marketing and marketing right is crucial. Tune in to this episode for valuable insights and actionable strategies to help your landscaping business survive and thrive in 2025! Landscapeseo.com

Ready to Light Up Your Holiday Profits? In this episode, we dive deep into the world of Christmas light installation marketing with a special guest, Luke, a seasoned entrepreneur who scaled his service business from humble beginnings to a multi-million dollar operation. Whether you're a newbie or a veteran in the holiday lighting industry, this episode is packed with actionable strategies to attract more clients and boost your bottom line. Luke shares his proven tactics for leveraging your existing network, conquering community groups, creating captivating content, mastering paid advertising, and harnessing the power of SEO. We'll also tackle common questions like: How to get started with marketing if you're new to the businessWhy Facebook ads might not be working for you (and how to fix it)The importance of SEO for long-term growthThe best ways to follow up with leads and convert them into paying clientsHow to stand out from the competition in a crowded market Get ready to illuminate your path to success this holiday season and beyond! Tune in now and discover how to make your Christmas light installation business shine brighter than ever! Keywords: Christmas lights, holiday lighting, marketing, small business, SEO, Facebook ads, Google Ads, lead generation, customer conversion Website: https://landscapeseo.com/blog/marketing-mastery-for-your-christmas-light-installation-business/ #ChristmasLights #HolidayLighting #ChristmasLightInstallation #HolidayLightInstallation #SmallBusinessMarketing #MarketingTips #BusinessGrowth

Join us on The Green Dream as we sit down with Quinton, a partner at Q&A Landscaping, to discuss their remarkable journey from humble beginnings mowing lawns to becoming a thriving project-based landscaping company. Quinton shares invaluable insights on their pivotal decision to transition out of lawn care, the marketing strategies that have fueled their growth, and their unique approach to hiring and retaining top talent. Discover how Q&A Landscaping's commitment to continuous improvement, financial understanding, and a long-term marketing vision has set them apart in a competitive industry. This episode is packed with actionable advice for aspiring landscapers and seasoned professionals, emphasizing the importance of building a solid brand, embracing digital marketing, and prioritizing the customer experience. Don't miss this inspiring story of entrepreneurship and resilience in landscaping! Q&A Landscaping Website: https://www.qalandscaping.com/ Instagram: https://www.instagram.com/qalandscaping/?hl=en Facebook: https://www.facebook.com/qalandscaping412

I recorded this show a few weeks ago but did not upload it. But I think this is a conversation that needs to be had. Where are you right now in making your business recession-proof? In this episode, we discuss the vital things you should look at in today's environment. Youtube: https://www.youtube.com/@landscapeseo Website: https://landscapeseo.com/advertising/

In this episode, we discuss all the stuff nobody wants to talk about when it comes to hiring and firing people. It is based on a real story that just happened to me. https://landscapeseo.com/social-media/

In this episode of The Green Dream for Landscape Contractors, we sit down with Steven Cowen, the owner of BCLS, to explore the benefits of hiring talent from outside the landscape industry. Steven shares his insights on how bringing in fresh perspectives and diverse skill sets can lead to innovation and growth within your business. Whether you're looking to strengthen your team or curious about unconventional hiring strategies, this episode is packed with valuable advice for any landscape business owner. Website: https://bclslandscape.com/ Facebook: https://www.facebook.com/BCLSLandscapeServices

A lot of things have changed in the last six months. Landscape Titan Trailer: From Rags to Riches: The Salcido Story to 100 Million https://youtu.be/-kgF6-5ap3A Book a call with us! https://landscapeseo.com/

In this episode, we sit down with John Ross a 50-year veteran in the Green industry. He just sold his business and we talked all about how to build a successful business that can be sold. You won't want to miss this. LandscapeSEO.com https://www.facebook.com/profile.php?id=100078173252261 https://www.youtube.com/@landscapeseo https://www.instagram.com/thegreendreamshow/ https://www.tiktok.com/@thegreendreamshow

Join us on "The Green Dream for Landscape Contractors" as we dive into an enlightening conversation with Steven Cohen, BCLS's owner, and distinguished landscaping industry leader. This episode, titled "True Ownership with Steven Cohen: Redefining Leadership in Landscaping," explores the essence of being a valid business owner in landscape contracting. Steven shares his invaluable insights on leadership, the hurdles of ownership, and the innovative practices that can lead to sustainable growth and community impact. Whether you're a seasoned contractor or just starting, this episode offers a wealth of knowledge and inspiration to help you redefine your approach to business and leadership in landscaping. https://bclslandscape.com/

That's a wrap. Q1 is over. Did you hit the goals you set? Are you where you want to be? In this episode, we talk about what we are seeing in the US with different companies we are working with. I want to hear from you. Are you feeling the pains of the financial market?

In this episode, we break down riches and niches with our special guest, Jason Dyler. But you know him as the Sod Father. This is an episode you won't want to miss. I promise you, he answers all the questions that are in your mind right now. Tune in because this is one you won't want to miss. Sod Father Website: https://www.sodfatheryyc.com/ Facebook: https://www.facebook.com/sodfatheryyc Instagram: https://www.instagram.com/sodfatheryyc Tiktok: https://www.tiktok.com/@sodfatherinc

In this episode of "The Green Dream," we take you on a journey through the growth and success of Larry Ryan, the pioneering spirit behind Ryan Lawn and Tree, established in 1987. With a background in forestry from the University of Montana, Larry's passion for the great outdoors is evident in every project and initiative his company undertakes. This episode sheds light on Larry's dedication to making Ryan Lawn and Tree a fantastic place to work, emphasizing career growth, teamwork, and the fulfillment that comes from enhancing our natural surroundings. Tune in to "The Blueprint of Success with Larry Ryan" on "The Green Dream" podcast. This episode offers valuable insights into growing a successful lawn and landscape company while making a positive impact on the world around us. https://ryanlawn.com/

Next time you get a call like this just say no. I hope this helps

In this episode, we sit down with Jeff Gabris, owner of Gabris Landscaping. He walks us through his experience using the HB-2 visa program and what you need to know if you are looking to start in this program. This is an episode you won't want to miss. Website: gabrislandscaping.com Facebook: https://www.facebook.com/GabrisLandscaping/ TikTok: https://www.tiktok.com/@gabrislandscaping

In this episode, we talk with Jeff Gabris, a lawn and landscape business owner from Springfield, MO. We talk about one of the number one questions I hear from New and young people getting into the green industry. Is college important for this field? We also talk about hiring, recruiting, marketing, and so much more. This is an episode you won't want to miss. Gabris Landscaping: https://www.gabrislandscaping.com/ TikTok: https://www.tiktok.com/@gabrislandscaping Facebook: https://www.facebook.com/GabrisLandscaping/ If you would like to learn more about our services and how we can help you, check out our website https://landscapeseo.com/

Join us in this enlightening episode of The Green Dream as we sit down with Keith Kalfas, a renowned entrepreneur, motivational speaker, and social media influencer. Known for his transformative insights in landscaping and window cleaning businesses, Keith shares his journey from humble beginnings to becoming a pivotal figure in the service industry. In this episode: Cultivating Growth in Business and Life,' we delve into the rich tapestry of experiences that shaped his entrepreneurial spirit, his philosophy on balancing personal development with professional growth, and his unique approach to overcoming challenges. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone seeking personal growth, Keith's stories and advice are bound to inspire and inform. Tune in to discover how to cultivate your own path to success and fulfillment, both in business and life. https://www.keithkalfas.com/ https://www.keithkalfas.com/resources https://www.youtube.com/@keith-kalfas?themeRefresh=1 https://www.instagram.com/keithkalfas/?hl=en https://www.facebook.com/thelandscapingemployeetrap/

In today's show, we go through how to set your marketing goals in 2024. The proper steps on how to set goals and the platforms you should be on this year. This is a great episode. I hope you enjoy Landscapeseo.com

2024 State of the Union. My predictions On Growing Your Business In 2024

In this episode, I sit down with the one and only Steven Cohen. We discuss everything you need to know about getting into commercial contracts. This is an episode you won't want to miss!

In this show, we had the opportunity to sit down with Kevin Battistoni from Hunter Industries. We talk about the fast-moving world of Social Media and why it's important to embrace it in your business in 2024. This is a show you won't want to miss. https://raiseyourway.donordrive.com/index.cfm?fuseaction=donorDrive.personalCampaign&participantID=10080&fbclid=IwAR2cJeCOZOnCsi7ePx3QN161SBm9jRL24yD9pvRA1mMQvR9p52s__0mjoro_aem_AXVceBmTOP-PxAz3QP-fyWTahhFyPL1TpyG4EV5YcKphwfUKp8vr8wGf6- kevin.battistoni@hunterindustries.com https://www.facebook.com/kevin.battistoni https://www.linkedin.com/in/kevin-battistoni-35360892/ https://www.tiktok.com/@sprinklerdude1/video/7206693168568405294 https://www.instagram.com/kevin_battistoni_from_hunter/ FB0p7HaQ8#hunterindustries%20(https://raiseyourway.donordrive.com/index.cfm?fuseaction=donorDrive.personalCampaign&participantID=10080%23hunterindustries)

In this episode, In this episode,we sit down and talk with Carson Jones. A green industry leader in the lawn and landscape industry. He has helped multiple companies grow and scale by implementing the right practices in those businesses. He drops some real actionable items in this show. You won't want to miss this one.Carson's Facebook Page: www.facebook.com/carson.seth.jones  Website: www.greenindustrymasterminds.com Green-Industry-Masterminds Facebook Page: https://www.facebook.com/p/Green-Industry-Masterminds-100086468493388/?paipv=0&eav=AfYideLED8cEALtbXhtXR7UrQvf4RKixPnJ8PApiIILG8BiJJQ3rNlV65nDviNH1MwE&_rdr

In this episode we sit down with Steven Cohen, owner of BCLS Landscape Services, a 10-million-dollar landscape company in Richmond, VA. This is an episode you won't want to miss. https://www.facebook.com/BCLSSnowandIceManagement https://bclslandscape.com/

In this episode, I cover the last three weeks. We have covered a lot of ground, and I want to fill you guys in with exciting things to come. Check out this episode for some exciting news.

We ran into Austyn Roth, Owner of Lucky Landscaping. We talked about overcoming the objection of being young and growing a team around you to help support the business. This is an episode you won't want to miss. www.luckylandscapingllc.com/ www.instagram.com/luckylandscapingllc/ www.facebook.com/Luckylandscapingllc/ https://www.linkedin.com/in/luckylandscapingllc/

In this comprehensive guide, we're diving deep into the art of maximizing your industry expo experience. From the moment you plan your visit, through the whirlwind of networking on the expo floor, to the critical post-event follow-ups, we've got you covered. We'll explore insider tips on effective pre-expo research, mastering face-to-face networking in the digital age, and strategies for active engagement that will set you apart from the crowd. Plus, we'll uncover the hidden gems of expo exploration and the subtle art of impactful follow-up communication. Whether you're an expo novice or a seasoned pro, this episode is packed with actionable insights that will supercharge your next expo visit!

In this episode, we dive deep into "6 Power Moves to Compound Your Sales Out of a Rut." Whether you're a seasoned business owner or just starting out, these strategies are designed to help you break free from stagnation and supercharge your sales. From crafting irresistible offers to leveraging strategic partnerships, we cover actionable steps that can make a significant difference in your bottom line. Here's a sneak peek: Crafting a Compelling Offer: Learn how to create an offer that's hard to resist and targets your ideal customer.Engaging Existing Customers: Discover the power of email marketing.The Human Touch: Why following up with a text or call can make all the difference.Strategic Partnerships: Identifying and collaborating with partners that can amplify your reach.Print Marketing: A simple yet effective method to tap into potential customers right in your vicinity.Door-to-door Sales: Rediscover this classic approach and learn how it can still be a game-changer. We hope this helps you take your business to the next level!

Crazy Egg is a website optimization tool that provides visual insights into user behavior on your website. Here's what Crazy Egg can do for your website: Heatmaps: Crazy Egg provides a visual representation of where users click, move, and scroll on your website. This can help you understand which areas of your site are getting the most attention and which areas might need improvement.Scroll Maps: These show how far down the page users are scrolling. This can be particularly useful for understanding if important content is being seen or if it's below the fold and often missed.Confetti Reports: This feature allows you to segment clicks by referral sources, search terms, and more. It's a way to understand how different types of visitors interact with your site.Overlay Reports: This tool shows the number of clicks on each element of your page, helping you understand which CTAs, buttons, or links are the most effective.List Reports: It provides a consolidated list of all the elements on your page and how many clicks each one received.A/B Testing: Crazy Egg also offers a feature for A/B testing, allowing you to test different versions of your web pages to see which one performs better in terms of user engagement, conversions, or any other metric you're tracking.Snapshots: These are visual reports that capture data over a specific period. You can use snapshots to compare website performance before and after making changes.Recording: Crazy Egg lets you watch recordings of real user sessions. This can give you a deeper understanding of user behavior, such as where they get stuck or what path they take through your site.Integrations: Crazy Egg can be integrated with other tools and platforms, making it easier to incorporate its insights into your broader analytics and marketing strategies.Mobile Insights: With the increasing number of mobile users, it's essential to understand how they interact with your site. Crazy Egg provides insights specific to mobile user behavior.

How to gain business overnight. Turn your clients into salespeople for your business.