Podcasts about ppc pay per click

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent Daniels is joined by his acquisition manager Chad Coulter to do a masterclass breakdown on calling sellers. Show notes -- in this episode we'll cover: Responding quickly to inbound leads, like PPC (Pay-Per-Click) inquiries, greatly improves the likelihood of closing deals within 30 days. Understanding the seller's motivations and timelines allows you to tailor solutions, such as offering flexibility for tenants or handling renovations. Structuring follow-ups and appointments strategically, especially in competitive markets, increases closing rates by allowing you to assess and outperform other offers. PPC leads offer higher conversion rates (1 in 15 vs. 1 in 100+ for cold calls), making them a valuable resource for faster, more motivated deals. Communication and discovery in initial calls are crucial—learn the property's condition, seller's desired price range, and any potential obstacles early on. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC. Highlight Bullets> Here's a glimpse of what you would learn…. PPC (Pay-Per-Click) strategies for Amazon sellersConversion rate optimization techniquesImportance of understanding key metrics like TACoS and ACoSBalancing advertising budgets with profitabilityStrategies for optimizing PPC spend and traffic qualityDay parting and timing for ad campaignsPrice adjustments and their impact on salesSeasonal trends and inventory managementData-driven decision-making for performance trackingBuilding strong supplier relationships for better sourcing and pricing In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Aaron Biner, CEO of Marketplace Nerd, to discuss advanced PPC strategies and conversion rate optimization for Amazon sellers. Aaron emphasizes the importance of understanding key metrics like TACoS and ACoS to make informed decisions. He shares actionable insights on balancing PPC budgets, optimizing ad spend, and leveraging data-driven strategies to enhance profitability. The discussion also covers effective pricing tactics, the significance of building strong supplier relationships, and the necessity of continuous product launching. This episode is a must-listen for Amazon sellers aiming to scale their businesses amidst rising competition and costs.Here are the 3 action items that Josh identified from this episode:Action Item #1: Understand Your Numbers: Utilize tools for SKU-level profitability to make data-driven decisions.Action Item #2: Test Different Strategies: Experiment with various approaches and analyze the results to find what works best for your products.Action Item #3: Build Supplier Relationships: Meet suppliers in person to negotiate better pricing and ensure product quality.Resources mentioned in this episode:Scale InsightsPower BISellerboardHelium 10Jungle ScoutData DiveData RoverProphecyChatGPTSeller SessionsSreenath Reddy on LinkedInStephen Silcock on LinkedInRitu Java on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I'm speaking with Aaron Biner, who is the CEO of Marketplace Nerd, and we're going to be talking a lot about PPC conversion rate optimization strategies that can help you survive the increased competition and fees on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your busines...

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent Daniels is joined by his acquisition manager Chad Coulter to do a masterclass breakdown on calling sellers. Show notes -- in this episode we'll cover: Responding quickly to inbound leads, like PPC (Pay-Per-Click) inquiries, greatly improves the likelihood of closing deals within 30 days. Understanding the seller's motivations and timelines allows you to tailor solutions, such as offering flexibility for tenants or handling renovations. Structuring follow-ups and appointments strategically, especially in competitive markets, increases closing rates by allowing you to assess and outperform other offers. PPC leads offer higher conversion rates (1 in 15 vs. 1 in 100+ for cold calls), making them a valuable resource for faster, more motivated deals. Communication and discovery in initial calls are crucial—learn the property's condition, seller's desired price range, and any potential obstacles early on. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Brian on flips, wholesales, or coaching, OR interested in PPC fill out this form, check out this page - https://www.briandavila.co/home-7863Follow Brian on Instagram -   / thebriandavila  In this episode, Brian Davila sits down with real estate expert Michael McDonald to uncover the secrets to virtual wholesaling. We dive deep into actionable strategies for closing deals remotely, from mastering PPC (Pay-Per-Click) campaigns to leveraging cold calling and text marketing. Learn how to streamline your sales process, generate high-quality leads, and build a winning team through effective leadership. Whether you're a seasoned real estate investor or just starting in the world of real estate wholesaling, this episode is packed with insights on how to scale your business and maximize profits in the competitive real estate market.Topics include:• Proven virtual wholesaling techniques• Generating leads through PPC marketing, cold calling, and SMS campaigns• Optimizing your sales funnel for higher conversion rates• Essential leadership skills for building a successful real estate businessDon't miss this value-packed episode that will transform your approach to the real estate wholesaling game!---If you would like to work with Brian on flips, wholesales, or coaching, check out this page - https://www.briandavila.co/home-7863Follow Brian on Instagram - https://www.instagram.com/thebriandavila/Follow Wealthy Investor on Social Media: https://www.instagram.com/_wealthyinvestor https://www.tiktok.com/@_wealthyinvestor---

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations  In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of the podcast, “Profiting with Non Profits.” While he shies away from bombastic approbations like “guru” and “expert”, don't let his humility fool you. Non-profit organizations from around the world consult him about marketing strategies for fundraising. In this conversation, just in time for Thanksgiving and #GivingTuesday, Sean Littman generously shared insights from his vast experience managing successful, ROI-positive ad campaigns on Google and other search engine platforms for small and medium-sized non-profits.  Topics Covered: How Non-Profits can put their best foot forward The Psychology Behind Why People Give to Some Organizations and Not Others Non-profit Growth Strategies and Taking Advantage of Google Grants CRMs and all-in-one marketing solutions for managing your fundraising and donor base And much, much more! Connect with Sean Littman: https://www.linkedin.com/in/sean-littman-catch22nonprofit/  Learn more about GiveSuite: https://givesuite.com/ Check out the Profiting with Non-Profits Podcast: https://www.youtube.com/playlist?list=PLHJPx7qg79CYEe6hV7qV6Q3Yu5cYMRimF Watch this episode on YouTube: https://youtu.be/q6vmSsIV8xc   

Guest Bio: Brandon Bateman is the founder of Bateman Collective, a marketing firm that has generated over $100 million in revenue for real estate investors through paid online marketing strategies. Brandon is an expert in leveraging data-driven marketing techniques to maximize ROI and specializes in helping real estate investors attract off-market deals. Episode Summary: In this episode, Matty A. sits down with Brandon Bateman to discuss the intricacies of paid online marketing for real estate investors. Brandon shares his journey into the marketing world, insights into effective marketing strategies, the importance of data in marketing, and key performance indicators (KPIs) to track. This episode is packed with valuable advice for real estate investors and business owners looking to enhance their marketing efforts and achieve better results. Time-Stamped Show Notes: [00:00:00] - Introduction and episode overview [00:00:31] - Guest introduction: Brandon Bateman and his company's achievements [00:01:09] - Episode preview: Insights into Brandon's marketing strategies and data-driven approach [00:01:21] - Welcome message and introduction to Brandon Bateman [00:01:53] - Brandon's background and journey into marketing [00:03:08] - Early experiences with inbound marketing and its impact [00:04:50] - Founding Bateman Collective and early challenges [00:06:08] - Importance of marketing for business owners and entrepreneurs [00:08:10] - The role of budget in marketing effectiveness [00:10:18] - Bateman Collective's niche focus and specialization [00:10:54] - Leveraging data to enhance marketing performance [00:13:00] - Budget considerations for different types of real estate investors [00:15:00] - The relationship between data and marketing budget [00:18:00] - Strategies for succeeding in competitive marketing spaces [00:20:00] - Understanding the economics of PPC (Pay-Per-Click) advertising [00:22:00] - Direct-to-seller marketing for real estate investors [00:24:00] - Key strategies for high-converting marketing campaigns [00:26:00] - Importance of urgency, assuming motivation, and lead handling [00:28:47] - Essential KPIs for tracking marketing effectiveness [00:32:00] - The significance of consistency in marketing efforts [00:35:42] - Identifying and avoiding overspending in marketing [00:38:27] - Emerging trends and the impact of automation and AI in marketing [00:41:26] - Where to find more information about Bateman Collective and their services Notable Quotes: "If someone's in the middle of a Google search and they have a list of you and all your competitors sitting right in front of them, you can call them right now. You might stop them from reaching out to another 10 people by the time you talk to them." - Brandon Bateman "Companies that spend more money on marketing do get better results, but it's not because they spend more money. It's because when you spend more money, you get more data." - Brandon Bateman Links and Resources Mentioned: Bateman Collective Collective Clicks Podcast Calls-to-Action: Text 'XRAY' to 844.447.1555 for a free financial portfolio review. Text 'DEALS' to 844.447.1555 for private investment opportunities. Follow Matty A. on Instagram and other social media platforms. Visit Shop.MillionaireMindcast.com for all the latest resources and merchandise. Subscribe and share the podcast to support the channel. Closing: Matty A. and Brandon Bateman wrap up the episode discussing the importance of staying informed and consistent in marketing efforts. Brandon shares final insights on leveraging data and automation to stay ahead in the competitive real estate investment space. Tune in next week for more expert advice and valuable discussions on Money Moves. Episode Sponsored By: Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/ MY FIRST 50K!: Visit https://wiseinvestorcollective.com/ and submit your application to join!  

Welcome to the eCommerce Lab Podcast! Join us for this fascinating episode featuring Oleksandr Nyezhnyk, CEO of Profit Whales! In this exclusive conversation, we explore how PPC (Pay Per Click) optimization and launches have evolved in 2024.Discover the latest strategies, emerging trends, and key tips straight from one of the leaders in the industry.Don't miss this opportunity to stay on top of the latest innovations in the world of digital marketing.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Today Brandon Bateman and I delve into the intricacies of online marketing for real estate investors, emphasizing the advantages of inbound marketing through PPC (Pay-Per-Click) campaigns. We discuss how online leads, typically more motivated, shift the power dynamic in sales conversations. Brandon explains the importance of data-driven decision-making and how Bateman Collective helps clients optimize their marketing strategies by analyzing detailed metrics and providing actionable insights. The conversation covers the need for patience, proper budgeting, and the critical role of data in achieving high ROI in real estate marketing. --- Connect with Brandon! Instagram - @batemancollective Collective Clicks Podcast - https://podcasts.apple.com/us/podcast/collective-clicks-digital-marketing-for-real-estate/id1650430120 Bateman Collective Website - https://www.batemancollective.com/ --- Thank you to our sponsors for this episode:  Bateman Collective - Digital Marketing That Drives Motivated Seller Deals. https://www.batemancollective.com/  Fund and Grow - https://www.fundandgrow.com/  --- The #1 training and coaching system to launch, grow, and scale your investing business! 

Welcome to the eCommerce Lab Podcast! Join us for an exclusive session with Christian Kelm, VP of Product at AMALYZE, where we'll explore key strategies to master keyword research and optimize your PPC (Pay Per Click) performance.In this unique event, Christian will share his deep expertise in data analytics and advanced digital marketing strategies. We will discover how to identify and select the most effective keywords to drive successful PPC campaigns, thereby maximizing visibility and return on investment.Whether you're an experienced digital marketer or just starting out in the world of PPC, this session will provide you with valuable, actionable insights to optimize your keyword research strategies and achieve new levels of success in your advertising campaigns.Don't miss this opportunity to learn from one of the leaders in the industry and take your PPC strategy to the next level!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Si entras en el canal de Whatsapp te regalaré recursos exclusivos que puedes aplicar en el marketing de tu despacho para que empieces a ganar clientes desde ya! https://whatsapp.com/channel/0029Va8FRe4545um7aTFd22t Hoy exploraremos en detalle cómo los abogados por cuenta propia pueden aprovechar el poder del PPC (Pay-Per-Click) para atraer más clientes y optimizar su presencia online. Este video cubre todo lo que necesitas saber sobre PPC, desde conceptos básicos hasta estrategias avanzadas. ¿Qué es PPC?: Definimos PPC y explicamos cómo funciona el modelo de pago por clic. Apúntate a la newsletter de Tertulia Juridica: https://tertuliajuridica.com Tertulia Juridica, tu podcast de Derecho.

Join us in this enlightening episode of the Sellernomics Podcast as Andy Craig from AdHabit breaks down the fundamentals of Amazon advertising for beginners. Discover effective strategies that can help new Amazon sellers navigate the complex world of PPC (Pay-Per-Click) campaigns and how to maximize their advertising ROI. Whether you're just starting or looking to refine your existing ad strategies, Andy's insights will provide valuable guidance on how to make your products stand out in Amazon's crowded marketplace. #AndyCraig #AdHabit

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

A really insightful episode of the Mortgage Marketing podcast as we sit down with Rachel Southcott, a renowned expert in digital marketing strategies tailored for mortgage advisers. Together, we dive into the world of SEO and PPC techniques crafted to enhance mortgage adviser marketing. In this episode, Rachel simplifies the difference between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising, explaining how each impacts mortgage leads and broker visibility. You'll gain valuable insights into budgeting for Google advertising, discovering just how much investment is needed to see real results in the competitive mortgage market. Rachel shares insider strategies for landing on the first page of Google search results, a crucial step for mortgage advisers looking to boost their online presence. Whether you're new to Google ads for mortgage brokers or seeking to refine your lead generating tactics, this episode offers actionable advice to help you navigate the world of mortgage marketing with confidence.

In an industry where visibility and reach can significantly impact success, effective marketing strategies are crucial. In this insightful episode of "The Real Estate Investing Podcast," hosts Ron and Dan Apke, along with guest Matt Pamfilis, a successful land flipper himself, dissect the marketing essentials required to build a land flipping business that generates $1 million a year in revenue. This episode is a treasure trove of strategies, tips, and firsthand experiences aimed at helping listeners elevate their land flipping ventures to the next level. Key Discussions in the Episode: Foundation of a Strong Marketing Strategy: Ron, Dan, and Matt kick off the conversation by emphasizing the importance of a well-structured marketing plan. They outline the key components that form the foundation of successful marketing in land flipping. Digital Marketing Tactics: Delving into the digital realm, the trio discusses the power of online marketing channels, including SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, and social media platforms. They share insights on leveraging these tools to increase visibility and attract quality leads. Direct Mail Campaigns: Despite the digital age, direct mail remains a potent tool for land investors. The hosts and their guest explain how to execute effective direct mail campaigns that stand out and yield results. Networking and Partnerships: Building relationships within the industry can significantly boost your business. Ron, Dan, and Matt talk about the benefits of networking, forming strategic partnerships, and utilizing word-of-mouth to enhance your marketing efforts. Utilizing Data and Analytics: The importance of data in shaping marketing strategies is a focus area. The conversation covers how to use market data, analytics, and feedback to refine marketing approaches and improve ROI. Scaling Your Marketing Efforts: As your business grows, so should your marketing. The episode offers strategies for scaling marketing efforts efficiently, ensuring your business continues to expand without sacrificing the quality of your campaigns. Real-World Examples and Success Stories: Matt shares his personal experiences and successes in marketing his land flipping business. These real-world examples provide listeners with actionable ideas and demonstrate the effectiveness of the discussed strategies. Avoiding Common Pitfalls: The trio wraps up the episode by highlighting common marketing mistakes land flippers make and how to avoid them, ensuring listeners are well-equipped to navigate their marketing journey. Conclusion: This episode is not just about what marketing strategies to use but how to implement them effectively to build a lucrative land flipping business. Whether you're new to land investing or looking to scale your existing operations, Ron, Dan, and Matt offer invaluable advice that can help you achieve your financial goals. Join them in "Marketing Needed To Build A $1 Million/Year Land Flipping Business" for an episode packed with expertise, practical tips, and inspiring success stories. TIME STAMPS ================================ 0:00 Intro 0:22 Blind offer acquistions 8:45 Alternative acquistion methods (Cold calling, SMS, etc) 12:52 Disposition 15:51 Matt's virtual assistant's role 21:00 Matt's path in getting 1 million dollar a year 25:45 Conclusion WANT TO GET STARTED?  ================================  Check out our free Discord: https://landinvestingonline.com/Discord Interested in a free 15-minute consultation: https://landinvestingonline.com/consultation Where to start?: https://landinvestingonline.com/get-started/ SOCIAL ================================ Ron's Instagram

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Discover the secrets of Amazon's hidden programs with our guest, Ankur K Garg (AKG). With over a decade of experience in brand building and innovative startups, AKG shares his insights into these clandestine initiatives. As a seasoned corporate strategist and marketing expert, he sheds light on how these programs can drive remarkable growth in brand recognition, marketing presence, and customer loyalty. Tune in to learn from AKG's exceptional track record in enhancing sales, leads, and profits through Amazon's secret programs. Explore the world of Creative Services Consulting, Social Media Marketing, and Brand Strategy with our esteemed guest and uncover the strategies that can transform your Amazon selling experience. Don't miss this opportunity to unlock the hidden potential of Amazon's secret programs!Takeaways:Buy Box Importance: Maintaining the Buy Box is crucial for sellers as it significantly impacts sales. Amazon sometimes removes sellers from the Buy Box, even if they are the sole seller for a product, leading to a loss in sales.Amazon Renewed: Sellers should be aware of programs like Amazon Renewed, which can affect their sales performance and Buy Box eligibility.Amazon Litigation Team: Amazon has a specialized litigation team that can help sellers address issues beyond regular trademark infringement. It's a resource for more complex problems that affect sellers' revenue.Trademark Infringement Reporting: Amazon has a mechanism for reporting trademark infringements, where unauthorized sellers can be taken down within three business days. Utilize Amazon's Resources: Amazon has various departments and teams that can assist sellers, from the Brand Registry to specialized litigation teams. Sellers should utilize these resources to their advantage.PPC Advertising: Consider using Amazon's PPC (Pay-Per-Click) advertising to promote your products and increase visibility, but monitor and adjust your campaigns regularly to maximize ROI. Fulfillment Method: Choose between FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) based on your business needs, but understand the associated costs and requirements.Quote of the Show:  There are many programs at Amazon to help you succeed. But you have to ask the right questions. Amazon reps won't offer until you inquire. It's like car sales—ask for what you want, and they'll help. There are specific programs for different ethnic business owners too, designed to make you thrive. Links :Contact Links:Personal Website ankurkgarg.comYoutube youtube.com/ankurkgargInstagram: instagram.com/ankurkgargFacebook: facebook.com/ankurkgargTwitter: twitter.com/ankurkgargLinkedIn: linkedin.com/in/ankurkgargSnapchat: snapchat.com/add/ankurkgargTikTok: tiktok.com/@ankurkgargMedium: medium.com/@ankurkgargBook an Ask Me Anything session with Ankur: https://www.buymeacoffee.com/ankurkgarg

Prime Day might have only just wrapped up, but it's already time for marketers to get ready for the next big Amazon sales event: a fall prime event. Amazon has not confirmed a date for this event yet, or even that it is happening. But as an agency, we're seeing enough clues to suggest that 2023 will follow 2022 in terms of having a summer Prime event as well as a fall Prime event.  To get our heads in the game,  Kiri speaks with several retail media managers at Acadia: Eva Tomic, Emily Ostrander, Robert Benlloch, Juan Munoz, Damiano Ciarrocchi, and Ross Walker  to gather some collective wisdom about last year's Prime Early Access Sale, how it is likely to play out this year, and what advertising strategies they'll be pursuing with their clients.     The guests emphasize the importance of planning, strategy, and utilizing the right advertising approaches to make the most of major sales events and leverage them to boost brand performance in the e-commerce space, and what to expect from this year's fall Prime event , which we speculate will be in October.   Make sure you tune in to find out more! You can also read our recap of the July Prime Day event on the Acadia blog.    In today's episode you'll hear: The guests discuss the importance of preparing for another Prime Day-like event, possibly called "Prime Early Access Sale," before Black Friday and Cyber Monday, likely in October. Experts emphasize that brands need to start preparing for this event as early as August to capitalize on it effectively. The team shares recaps and insights from the recent summertime Prime Day event, highlighting the significance of the lead-in period and budget allocation for the event's success. The fall event is predicted to be stronger than last year, mainly due to increased demand for deals amidst economic conditions and inflation. Brands are advised to carefully strategize and optimize their participation in both Prime Day and Black Friday/Cyber Monday events to leverage unique advantages and create synergies for better performance. The utilization of DS P (Display Advertising) and PPC (Pay-Per-Click) campaigns are crucial in driving sales during these sales events, with a focus on optimizing different stages of the funnel for better results. Brands should be aware of their seasonality and consider their customers' preferences in deciding to participate in such events. Prime Day events also provide an opportunity for brands to test pricing tactics, product bundles, and advertising approaches to gather valuable insights and feedback for future strategies. Full Prime Day events and early access sales can be used to promote products, gather data, and fine-tune strategies for better performance during peak sales seasons like Black Friday and Cyber Monday.  

In this episode, we delve into Pay-Per-Click (PPC) advertising and uncover the winning strategies tailored for lawn and landscape companies. Whether you're looking to boost website traffic, generate leads, or increase sales, mastering PPC can significantly impact the success of your business. Join us as we explore the step-by-step process of optimizing your PPC campaigns to maximize your return on investment. We'll discuss essential tactics such as conducting thorough keyword research to identify relevant search terms, creating well-structured campaigns that align with your business objectives, and crafting compelling ad copy that resonates with your target audience. Discover the power of landing page optimization and how it can enhance the conversion rate of your PPC ads. We'll explore the elements that make a landing page effective, including persuasive content, clear calls-to-action, and user-friendly design. Furthermore, we'll explore advanced strategies like leveraging ad extensions to provide additional information and increase your ad's visibility. We'll also explore the importance of geo-targeting, negative keywords, and bid optimization in maximizing your PPC success. Learn how to set up conversion tracking to measure the effectiveness of your campaigns and the value of A/B testing to refine your ad copy, headlines, and landing pages for optimal performance. To stay ahead of the competition, continuous optimization is key. We'll discuss the importance of regular campaign performance reviews, making data-driven adjustments, and staying updated with industry trends. If you want to take your lawn and landscape company's PPC advertising to the next level, this episode will provide actionable insights and expert tips to help you win the PPC game and achieve your business goals. Tune in to this episode and unlock the secrets to PPC success for your lawn and landscape company!

Welcome to the thirteenth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris.    We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.     This episode is packed with value from our guest, Lodewijk “Louis” Veldhuijzen founder of MSP Launchpad.     Get to learn more about two of the most powerful ‘three-letter' abbreviations in the MSP market, PPC (Pay Per Click) and SEO (Search Engine Optimization). Louis guides us clearly through the differences, what ROI to expect, when to use and how much to spend.    We also talk about how the MSP status affects PPC and SEO, exploring topics such as geography, maturity of sales and delivery capabilities.     Connect with Lodewijk "Louis" Veldhuijzen on LinkedIn by clicking here - linkedin.com/in/lodewijk-veldhuijzen    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/       Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/       We look forward to catching up with you on the next one. Stay tuned!

Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC! The layout of the event stood out to us, it is driven by storytelling and experiences with real-life examples of PPC (Pay Per Click) and CRO (Conversion Rate Optimisation). The speaker sessions covered both B2B and B2C marketing with an insight into the European markets. Take a closer look at value-based bidding and attribution models across different platforms, attributing conversions to different touchpoints in the journey. One of our key takeaways is to make use of your own data to track more website micro conversions to get more value from our campaigns for our clients. Listen for more in-depth discussions surrounding their key takeaways and insights from the event!

Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won't be made from one ad. Our job as marketers is to create curiosity with our campaigns, and our guest today shows us how to do it. Today we talk with Matt Wszolek, the Senior Executive of Marketing & Media at the University of Illinois at Urbana-Champaign. Matt runs the internal agency of the University of Illinois that helps with paid media. In our conversation with Matt, he unpacks the best practices and offers insights on how higher ed marketers can push the envelope forward with paid media. Join us as we discuss: The biggest mistake that people make when using paid advertising. Identifying goals and objectives for future ad campaigns. Creating curiosity with your ad campaigns.

Brandon Bateman comes on the show to talk about the latest updates to Google's pay-per-click and how you can 5x your ROI. Video replay of my interview with Brandon Bateman talking about the latest in Google's pay-per-click and how you can 5x your ROI Subscribe... The post 5x Your ROI + What's New In PPC (pay-per-click) appeared first on Real Estate Disruptors.

Brandon Bateman comes on the show to talk about the latest updates to Google's pay-per-click and how you can 5x your ROI. Video replay of my interview with Brandon Bateman talking about the latest in Google's pay-per-click and how you can 5x your ROI Subscribe... The post 5x Your ROI + What's New In PPC (pay-per-click) appeared first on Real Estate Disruptors.

What is Search Engine Optimization (SEO)?  Why use SEO vs. PPC (Pay-Per-Click)?  How do I improve my SEO?  Clayton Carini and Dylan Davino are cofounders of Modern Age Marketing LLC. Since an early age, Clayton has been fascinated by the digital landscape and the potential of software as a service. After two semesters at Storrs, Clayton along with Dylan started their first company.  Dylan grew up wanting to start a company and pursue entrepreneurship. For as long as he can remember he has always been passionate about finances, investing, and personal growth. Connect with Modern Age Media and Clayton Carini and Dylan Davino:Webpage:  https://www.modernagemarketingllc.com/Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.Connect with us:To get in touch with us, email the podcast at itsjustbusinesspodcast@gmail.com. Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!www.itsjustbusinesspodcast.comYou can find Russ @reliable.remediationRuss Harlow – Reliable Remediation – Disaster RestorationGoogle: https://g.page/r/CXogeisZHEjMEBAYou can find Dana @adashofboss, @dana.dowdell and @hrfanatic Dana Dowdell – Boss Consulting – HR ConsultingGoogle -  https://tinyurl.com/y4wxnavx

PPC (Pay Per Click) is on our agenda today. What exactly is PPC and why is it important in well-rounded digital marketing and advertising campaigns? We hear how Natalie and her team positively affect growth for clients in over 40 countries with up to 300% increased leads and 40% less cost per lead using intelligent and customised PPC campaigns. Why is a localised approach necessary to address various session and browser behaviours in different countries, channels and search engines? Do you need a specialised approach for different campaign objectives such as awareness vs conversions? Can AI replace human touchpoints in long-term relationship building? What is a PPC-friendly landing page? Join us for a lively discussion and expert insights about PPC and its use in successful digital advertising and marketing campaigns across the globe.Our guest:Natalie NG, based in the Hong Kong office as head of PPC, leads an international team of PPC experts. Before MediaGroup, Natalie worked in various digital agencies in the UK and Hong Kong. Natalie holds an MA from the University of Warwick in Electronic Business Management. Her experience working and studying abroad has prepared her to lead a multi-national team of PPC and SoMe experts.Please feel free to leave comments, we value your feedback and opinion. If you would like to discuss your next PPC strategy with us, you can get in touch with me directly at: info@mediagroupww.com, and we would be happy to chat with you.

¡Hola a todos y todas! Bienvenidos a un nuevo episodio del blog / podcast del Emprendedor Amazónico. Un podcast destinado a proporcionarte las herramientas y conocimientos que necesitas para crear tu propia marca de productos online, aprovechando el poder de Amazon, y con ello poder vivir tu vida tal y como tú desees. En este episodio te hablo sobre aspectos básicos de la herramienta de gestión de anuncios de Amazon, comúnmente conocida como PPC (Pay Per Click). Como ya sabes, es muy fácil crear campañas con la herramienta de gestión de anuncios de Amazon. Pero es igual de fácil ver cómo tu dinero se va gastando sin que aparezcan ventas, o sin que esas ventas sean con beneficios. Por eso, en este episodio te cuento qué aspectos básicos debes conocer antes de poder operar con eficacia en la plataforma de anuncios de Amazon. Algunas de las cosas que te cuento, no se las oirás ni leerás a nadie más. Tal vez en curso de pago, pero no de forma gratuita. Además, también hablaremos sobre una nueva herramienta disponible para las marcas registradas y que te permite contactar a clientes que hayan dejado una opinión negativa. Para terminar el episodio te cuento mi recomendación sobre una estrategia inicial de anuncios en la plataforma de Amazon. Puedes utilizar esta estrategia tanto para lanzamientos como para posicionamiento para palabras clave. Ahora tan solo tienes que ir arriba y hacer clic en el botón de play

Following the devastating effects of the novel coronavirus pandemic, many industries were left with no alternative than to start marketing online. In many instances, these companies saw the potential the digital market has for them. According to statistics, 60% of business closures were due to the coronavirus, and in many of those cases, it was businesses who didn't utilize the various effective digital marketing strategies. In 2021 it's almost unthinkable that companies still don't use the incredible opportunities within their marketing campaigns. Many didn't know this, but the Google search engine receives more than three billion searches per day. This means there are more than three billion opportunities for your business to make money; you simply need to capture your audience and show them what you have to offer. In this article, we'll look at four simple digital marketing tips to promote your business. 1. Google Ads Google ads is a platform provided by the most popular search engine on the web; you can bid specific amounts for specific keywords on this platform. The company that bets the most for a searched keyword will place first on the google ads reflected at the top of the search results page. This marketing strategy uses a PPC (Pay Per Click) for accruing charges on your Google Ads budget. It's a great way of marketing and seeing immediate results in your website traffic; the only negative is that when your industry is competitive online, you might end up spending significant amounts on clicks referred to your site. 2. Search Engine Optimization Search engine optimization, SEO in short, is increasing the quantity and quality of website traffic through the organic search results page. Google developed software specifically designed to place the most relevant websites to searches it receives on its platform. Using search engine optimization and keywords, you ensure you are relevant when your consumers search for you online. Your ranking will also be determined by your website visitors as well as the responsiveness of the platform. 3. Email Marketing By using this means of marketing, you combine an effort to retarget successful customers and target customers who have previously shown interest in your products. Some might think it's useless, but in most cases, some percentage of impressions does convert to sales. One negative to this means of marketing is the ability for consumers to sign up using their temp mail which terminates after they successfully logged into your platform. When you're marketing to a load of inactive mail addresses, you're wasting your time and money. 4. Social Media Campaigns You can also use social media marketing; this means of marketing is ideal for brand exposure and getting the max amount of impressions possible. It's somewhat cheaper and also gives you a wide range of audiences to target. These marketing strategies are done with sponsored promotions on social media platforms like Facebook and Instagram. These marketing strategies will ensure you get the exposure you need to start selling your products on your online platform. Your marketing will be one of the essential aspects when it comes to the marketing of your business.

There are plenty of ways to advertise for your print on demand products depending on how you are selling. Even then, there are plenty of ways to lose money doing it. On this week's show, perennial guest Mike Perillo joins Travis and Josiah for a chat about several different ways to go about advertising, from PPC (Pay Per Click) to viral social sharing. Enjoy the show! http://printondemandcast.com PODCast Facebook Group PODCast YouTube Channel -------- Links mentioned during the show: Sales Samurai (get 20% off for LIFE with code “printodemandcast”)

In this GYDA Talks, Robert talks to Mark Haslam. Mark is the Founder and Managing Director of Loud Mouth Media in Belfast. Establishing Loud Mouth in 2011 after gaining valuable experience as a Web Consultant in the telecommunications industry, Mark’s fervent passion for digital instilled his vision to set up a specialist PPC (Pay Per Click) advertising agency. His aim has always been to do PPC differently, creating more transparent, measurable, digital experiences and building strong, mutually beneficial relationships with clients.Mark has a no-nonsense approach to running his agency. He does the basics brilliantly, listening to what his customers want and delivering it. And it has paid off for Loud Mouth Media. Mark tells us how he sees the world.Robert and Mark discuss:Pure PPC or full service?Putting stuff where people want to see itNo big business planHow to move from pure PPCHow client buying habits and behaviours have changedWho are we competing against?Are there secrets of success? What the best do differentlyWhat would a ‘fit’ agency look like in 12 months?Recommendations/pearls of wisdom, golden nuggets you‘d like to share… This is a bite-size version of the hour-long video. To watch the rest, head on over to www.GYDAmemberhub.com

An exciting new episode as Kurt and Di are joined by successful author, founder of Evolution 2.0 and internet marketing expert, Perry Marshall. Perry shares his personal journey on his route to international success and discusses his new ventures in the world of online marketing. Together they discuss that book "The Ultimate Guide to Google AdWords" and how to excel by elimination outlined in his book Detox, Declutter, Dominate. KEY TAKEAWAYS Some great advice if you are looking to start writing a book would be ‘don't start unless you are a writer'. This doesn't mean you have to be ‘Ernest Hemingway' but you do need to have a way with words. When you do decide to write, you need to write about  something unique. You need to either write the same thing to a unique set of people or you need to address a new thing. This may mean narrowing your topic down to something really specific.  TikTok is like Facebook 11 years ago. There is a huge amount of engagement on it and it is likely going to be a multi billion dollar platform before long. All of the social media platforms have their own idiosyncratic way and nobody can be an expert of all of them. You can get good at one or two of them and use the other platforms for re-targeting.   Succeeding in business is not a bunch of formulas or systems that you go and copy out of somebody's manual. Business is really 7 riddles that only you can figure out for yourself.  Firstly, you need a ritual to figure out the riddles in the first place.  You need to start your day the right way which is by planning, meditating, praying or whatever your spiritual practice is. This is the foundation of everything.  You need to figure out where the 80/20 levers are in your business. Then, you  need to earn $1000 an hour a day for one hour a day with 80/20 time. You then need to create an irresistible product that is a joy to use by simplifying it for your customers. You are going to find a way to make your customers' life simpler, it may make your life more complicated but this is why you have a job.  Carve out the niche where you're the number one undisputed leader. Most people never do this but whatever you do you need to make sure you are number one. Next, build a moat around your castle to ensure you are defending your business long term, why start a business you cannot defend?. Lastly, enjoy the freedom to create an event everyday. Most people feel guilty when they are creating something, reading a book or just thinking.   When you get to a certain level of mastery in your niche, you will now know how to master anything. You will eventually be able to know more about an entire industry in two weeks than a college student who has spent three years of their life learning about.  BEST MOMENTS “My first sales job totally ran against my marketing DNA” “You have got to have something unique to say.” “If he has to remind you how smart he is, to remind you he is smart..then he is not smart.” “One person cannot master 6 ad platforms.” “Whatever you do you need to make sure you are number one in.” “Everyone is conditioned to look busy, but they aren't even busy.” .. and be sure to check out the quick fire trivia round! ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO INSTAGRAM.COM/KURTWILSON.UK    INSTAGRAM.COM/DIFORSTER.UK     WWW.ADVANSYS.COM  KURT@ADVANSYS.CO.UK  DIANE@ADVANSYS.CO.UK  See omnystudio.com/listener for privacy information.

Episode 67Are you planning to start an eCommerce business? Well, you’ve come to the right podcast episode. Today, Ken and I made a deep dive discussion about it, which we divided into two parts. The first part focuses on the needs of a business such as business name, employee identification number, and business bank account. The second part is all about Wants. They’re not really required, but they can make your life--and business--a lot better. Listen to this episode and start your eCommerce journey! [00:01 - 05:07] Opening SegmentWe introduce our topic for todayStart with your business nameWhat to consider in choosing a name[05:08 - 10:03] Setting Up the Business Get an Employee Identification Number in 10 minutes  Follow David’s tips Open a separate business bank account and checking accountHow to get a 5% cashback on your PPC (Pay-Per-Click)? Product vs. InventoryListen to our exchange [10:04 - 16:10] Physical and Digital Assets The physical asset you should have for your business Backup your important files with a dedicated cloud storage You need internet access for thisHear our thoughts about having a separate workspaceCan be a simple corner in your house [16:11- 20:17] Ways to Learn Business Is a mentor a need or a want? The other ways to learn your business Want some Amazon refunds? Check out GetidaPromo code: FTM400[20:18- 26:37] Ergonomic Office Setup The Mercedes Benz of office chairs according to David The perks of having a dual monitor setup for Ken How to set up an ergonomic office set upLink below[26:38- 33:04] Ecommerce Hacks for Beginners Why have overflow storage for inventory? This is what David wished he has done earlier How to use product research tools for free for more than 30 days?[33:05 - 39:04] Closing Segment Other physical assets you can buy Final words Tweetable Quotes:“If you’re stuck on [choosing a business name] and not moving forward, outsource it.” - Ken Wilson“It’s a good way to skip to the head of the line...just get a mentor.” - David SchomerResources Mentioned:United States Patent and Trademark OfficeInternal Revenue ServiceLegalZoomChase Ink Business Credit CardsStarlinkHerman MillerWall Street Journal video: Ergonomics Expert Explains How to Set Up Your Desk | WSJA6 Binder Journal Refillable NotebookOnlinejobs.phFiverrUpworkJungle ScoutHelium10------------------------------------------------------------------------------------------Do you want to fire the man yourself? Send us a voice message and let’s see how we can help you! FacebookYouTubeInstagramEmail us --> support@firingtheman.LEAVE US A REVIEW!

Internet marketer Michael Caroff paid his way through college (and a bit beyond) playing clubs and teaching guitar. He then went to work for the legendary guitar company, Fender, where he started Frontline magazine, a publication he produced for 8 years. Subsequently he worked for The Phelps Group -- a full-service advertising agency -- as an account rep and later a Web production manager. While at The Phelps Group, Michael launched an Internet marketing and development company, Caroff Communications. For the last 25 years, Caroff Communications has produced more than 100 Web sites, and done online marketing for clients in a variety of business genres, including law, finance, medicine, retail, nutrition, and a myriad of other fields. The company specializes in cutting edge responsive websites, as well as SEO (Search Engine Optimization) and PPC (Pay-Per-Click) marketing. As a Google Partner company, they are certified experts in digital marketing strategies and tactics. For the last 19 years Michael has played guitar for a Santana Tribute band called Savor. His band has performed for audiences as large as 6,000 people in more than 50 different cities in California, Arizona, and Nevada.

En este tu podcast César y Padrino de Bros Emprenden, estaremos hablando acerca de estrategias de lanzamiento de productos nuevos por medio de PPC (Pay Per Click ) en Amazon, lo que se conoce como PPC es utilizado para poder mejorar las conversiones y hacer que los clientes vean tus productos. Se lanzan campañas de Amazon Ads las cuales se deben planear para poder optimizar tu presupuesto y posicionarte mejor que tus competidores así como ganar la buybox te dejo el enlace para un post que subimos.Para el caso de RA, OA y WA no es muy necesario gastar en PPC de acuerdo a lo que comenta César, porque los listados ya están optimizados y solo debes hacer bien tu tarea antes de comprar.Para el tema específico de tus listados, PPC se utiliza como estrategia para poder obtener data directamente de Amazon y es la única herramienta dentro de Amazon que te brinda la data como la necesitas, pero se debe estar contar con los siguientes requerimientos mínimos para poder crear Amazon ads: Necesitas contar con una cuenta profesional, no se pueden crear ads si solo cuentas con una cuenta individual. ambién se requiere que tus productos para el lanzamiento se tengan en existencia en un almacén de Amazon FBA, ya que no funcionará si utilizas FBM para poder enviar tus productos a los clientes y de preferencia que utilices una tarjeta de crédito para que puedas obtener beneficios de cashback (una que recomiendo es Quick Silver de Capital One). Hablamos del ACOS (Average Cost of Sales). Los dos tipos de campañas básicas: Automática (es comúnmente más cara y tu presupuesto se puede acabar más rápido) y Manual (puedes hacer ajustes a lo largo de la campaña) existen 3 keyword en campañas manuales con keyword exact, broad y phrase. Te recomendamos que si tu producto no tiene 10 reviews. Puedes dejar corriendo tu campaña por 1-2 semanas para obtener información directamente de Amazon (lo puedes exportar a Excel) y corregir tu estrategia.Se pueden pagar anuncios en Facebook (tendremos un episodio donde hablaremos de esta estrategia).Únete a nuestro telegram https://t.me/brosemprendenUn video corto para entender Keepa  https://bit.ly/3niSjoZUna de las herramientas más poderosas para vender en Amazon es Helium 10 (50% de descuento en tu primer mes https://bit.ly/2RdhZrf) aunque el Padrino use JS. Prueba amazon Prime en México https://amzn.to/3grmJDYCómo hacer ungate en Amazon

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In 2006, Carlos's fiancée (now his wife) was approached by a client to do SEO (Search Engine Optimization) and PPC (Pay Per Click). Carlos got into the agency in 2008 when the economy “tanked” and the funding for the startup where he worked dried up. From 2008 forward, the agency has been “tapped” on a regular basis by traditional (radio, print, TV) agencies needing digital services for their clients. Bloom works with a variety of different industries – retail, B2B, government agencies, and some non-profits. Hospitality, which is big in British Columbia, is currently challenged because of the pandemic. Over the years, the focus of needs has become more complex – from a “We need to be on FaceBook” to “We need to be on Facebook, on LinkedIn, on Twitter, on Instagram.” When asked why these traditional agencies did not develop their own digital services in-house, Carlos explained that many digital marketers who started in the mid-2000s were self-taught. They learned the craft by “reading blogs, by attending conferences, by networking with other marketers.” He says, “It takes time to build expertise and a skillset where you're able to run big-enough campaigns.” Partnerships with Bloom meet larger agencies' needs for solid, experience-based digital expertise and have given Bloom the opportunity to work with larger clients than they might otherwise have had.  Carlos gave a nod to Converge's marketing performance reports by relating that the number one complaint that he hears from clients coming from other agencies is, “We get an invoice every month, we don't know what our agency is doing, we don't know what they've been working on, we don't know what the next steps are.” Carlos notes, “You can save so much time and deliver so much better quality and end results using the proper tools.” Communication with clients is critical. Carlos commented on the problem that good digital marketing people are hard to come by and even harder to retain. He says, “Once somebody becomes skilled at running campaigns with six-digit budgets every month, they get poached.”  In this interview, Carlos discusses how Covid has changed his business and how the marketing industry has “always been on the leading edge of change.” He is looking forward to a disrupter in the digital marketing industry because there are no barriers to becoming an expert, no licensing, and the service is becoming commoditized. What that new model will look like . . . and who will do it . . . who knows? Carlos can be reached on his agency's website at bloommarketing.ca – (.ca for Canada), or on LinkedIn, Facebook, or Twitter. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Carlos Obregon, Co-founder at Bloom Marketing based in Vancouver, British Columbia. Welcome to the podcast, Carlos. CARLOS: Thank you very much, Rob. It's great to be here. ROB: I'm pleased to have you here. Why don't you start off by telling us about Bloom Marketing and what focus areas the firm excels in? CARLOS: We started Bloom Marketing back in 2006. Initially it started as a result of my then-fiancée, now wife. She was approached by a former client, and she was invited to become a contractor doing SEO, doing PPC. That was the first client. I joined the company two years later as a result of the 2008 financial problems. I was working for a startup, and at the time all their funding dried up as a result of it, so the staff was laid off. We were then expecting our first child. There is nothing to light up your entrepreneurial fire like having a mortgage and a baby arriving soon. [laughs] ROB: [laughs] Yeah. So, you started off in that SEO, pay-per-click; where has that path taken you in terms of the specialties of the firm now? What does a typical client engagement look like? CARLOS: We started our agency and organically, we started getting approached by traditional media agencies wanting to build up their digital marketing expertise because invariably – we're talking about 2008-2009. This is when they were doing radio, print, TV. They were asked by their clients, “We now need to be on Google, we need to be on Facebook, we need to rank better on organic searches.” That led to us developing several partnerships with traditional media agencies. That became our social growth. By having access to larger clients than what we would have had otherwise, we were able to nourish and develop these partnerships. That happens still today. We still maintain most of these partnerships. That has allowed us to tap clients that we probably wouldn't have access to because we don't have a radio department, we don't have a print advertising department. So more or less, that's been our path. We didn't really plan it that way, but that's how it's been working out. ROB: That's an excellent path. I've definitely seen a lot of these traditional media purveyors – they're used to selling TV ads, they're used to selling radio ads. Actually, some friends of mine were involved in a company that was acquired by Gannett, who was one of these big old school media companies. They tried to equip the sales folks to go out and sell digital, and it didn't go very well. What do you think it is in these organizations – by now they certainly could have built an in-house practice and an in-house capability. What do you think has made it hard for them to turn that corner? They really do need these partnerships. They need you. CARLOS: I think in part it's because those of us who started mid-2000s with digital marketing, we're all self-taught. There were no programs in universities or colleges for digital marketing. So, we just learned as we went by reading blogs, by attending conferences, by networking with other marketers. It takes time. It takes time to build expertise and a skillset where you're able to run big enough campaigns, where you're able to communicate with the client. That's a crucial part of the business, communication. I know you're involved in the reporting side of the tools. That's probably the number one complaint that we hear from people coming from other agencies, from past experiences. Communication. So many times we've heard, “We get an invoice every month, we don't know what our agency is doing, we don't know what they've been working on, we don't know what the next steps are.”  I think it takes time to build the marketing expertise. Once somebody becomes skilled at say running campaigns with six-digit budgets every month, they get poached. We're all trying to make a living, so understandably. ROB: Right. That training effect is challenging I think also, especially where you started out in some of that SEO and PPC world. I had some friends who ran an online marketplace for building products, essentially, and these two guys are running this $20-30 million a year business, and the founders are still doing a lot of the PPC because every time they get somebody up to speed, they get poached. CARLOS: Yeah. I've seen it over and over again. At one point I remember one of the biggest agencies here in Vancouver, a traditional agency, their entire digital marketing team was two people. They were both entry level, and here they were running gigantic companies. [laughs] ROB: Yeah. So, you had those beginnings in certain areas, and the marketing world has changed quite a bit since you started the firm. What are some of the more services you offer now? What different expertises are you working with clients on? You mentioned where the clients are coming from; what does a typical client look like?  CARLOS: We're actually involved in several different industries. Hospitality is pretty big here in British Columbia. At the moment it's going through challenges because of the pandemic. We're also involved in retail, B2B, and we have also done some nonprofits as well as government agencies. One key difference now is before, we would be approached and they'd say, “I need to do SEO because I need better rankings.” What I think now is the needs of the customers encompass more. Right now we get approached and they say, “I need to be on Facebook, I need to be on Instagram, I need to be on Google, Microsoft ads, on LinkedIn, on Twitter.” There's a lot more of a whole vision of what the needs are and all these different channels the business needs to be visible on. I think that would be the main change. More than one channel, now it's multichannel. ROB: When someone comes to you and they want to order everything on the menu, how do you help them in that decision process? They still have to choose where they're going to allocate more of their effort and budget, and also maybe some channels aren't quite appropriate for them. How do you think about that guidance?  CARLOS: Again, we go back to the communication. We have an onboarding process where we meet with the prospective client or client and first we try to understand, what are the goals? Usually you get an answer like, “I want more business.” Well, yeah, but what does that look like? Do you mean more subscribers initially? Do you want more people signing up for a trial?  Do you want more people ordering a sample? Do you want to get appointments? Do you want to get viewings for real estate? When we start narrowing down the goal, we say, “You're a business-to-business company, so perhaps Facebook is not the ideal channel if you're selling industrial equipment. Why don't we explore LinkedIn first, where you can target people based on which companies they work for and their job titles?” For the most part, it's a back and forth. We agree on what the goals are, we agree on how we're going to measure, what kind of timelines we have – because as you know, some products have a really long sell cycle, so it makes it tricky to measure sometimes. But again, it goes back to making sure you align and you understand what the client wants and they understand what you can deliver and how long it will be. That would be more or less how we approach it. ROB: That certainly makes sense. On this journey, you already gave us a little bit of a picture of the origin of the firm and how it sounded like your wife started the firm and then a couple years later she let you into the business. CARLOS: [laughs] Pretty much. ROB: How many people were on the team? Were you Employee #2, or were there some other people that had come in between the two events? CARLOS: We had contractors from the start. I was not Employee #2 per se. I was “Person on the Payroll #2.” Up until today, we continue to work mostly with freelancers and contractors who are part of our team, but they're not under contract. They're not just working for us. So I was #2 on the payroll but not necessarily #2 in the company. ROB: That's an interesting thing. I'm going to pull on that a little bit. When you talk about contractors, what percent of your team would you say is full time versus contract? CARLOS: I would say full time is about 40% and contract about 60%. ROB: That's a strategic choice, right? I know people who say that their target is 30% contract, but at the end of the day they can't help themselves and they end up being much more towards 100% of it being full time, or maybe 10% on contract. How have you reached that decision strategically? What led you there? CARLOS: We didn't really choose it; it just kind of happened. People we found that were really good at what they do usually wouldn't want to commit to working full time for any one firm. I think it comes down to quality and reliability. The contractors we work with, we know they're never going to come and work exclusively for us just because they've achieved a certain level of success and they want flexibility. They want to be able to turn down work occasionally. So it just happened that way. Now, looking back, I think it was a good thing that we learned how to work with contractors early on and how we maintained those relationships, given the changes that we're undergoing right now. A lot of people are working remotely. Those who already have practice in working remotely, it was an easier transition. Some other ones were more abrupt. But I feel like the days of huge agencies and huge offices are probably behind us. ROB: Is your team in any office right now or is everybody completely remote still? CARLOS: We're a hybrid. We do have an office, and I go about three times a week or so. But we have contractors who live 2,000 miles away from here, just as an example. We're never going to have them in the office, and that's fine. ROB: In that sort of environment, how are you thinking about people knowing each other, working together, team-building? What do you think that looks like right now, number one, and then number two – suppose we're in full regathering and getting together mode, but you're still distributed. How are you thinking about team? CARLOS: I'm a really social guy. I miss being able to hang out with groups of people. I really, really miss it. In some instances it's possible to have most of our team in any one place, especially at certain times of the year or if there is something happening in Vancouver like a big conference or some reason for everyone to be together. But I think moving forward, we're going to have to do a hybrid where those of us who are close by might be able to meet up and be physically in the same boardroom, but I think from now on we're always going to have people remote conferencing. ROB: It's definitely something I've been trying to sort my way through. Before, we had an office. I liked having an office. I wanted people who wanted to be in an office. And then I just kind of changed my mind. In February, we made a hire who's an American, but in Santiago, Chile. We just hired someone in Sacramento. We're looking at people in Chicago and Tucson, Arizona. I'm thinking a lot about how we get together, whether we have some sort of annual team event or what it looks like. I don't quite know yet. So I'm asking a little bit for myself as well. CARLOS: Yeah, we're definitely in – none of us were planning for this to happen, for these drastic changes. Who knows? Perhaps next year we'll be somewhat back to some normal, but I think especially in our industry, we're always at the leading edge of change. Things were changing rapidly in our industry to begin with, and now with the work from home revolution, perhaps we're going to have team members that we never meet in person. But I don't know if it happens to you – to me, I have people that I work with remotely and have for years, and even though I don't see them physically very often, I feel like I know them really well. It's like we're buddies. So, I don't think we're giving up that much by not meeting everyone in person frequently. ROB: Really interesting. It's good to have thoughts on that. It's good to talk to each other about that. Carlos, as you reflect on the path of the business so far, what are some lessons you have learned along the way that, if you were starting over today, you might do things a little bit differently? CARLOS: Definitely. You know what the number one is? ROB: What's that? CARLOS: I wouldn't accept every client that comes through the door. I learned that initially because I started working in the firm in 2008, and there was a lot of uncertainty. Huge banks were going under. Huge insurance companies were going under. Everybody was kind of in panic mode. So, I started getting customers and I would say yes to everything and everyone because I didn't know when the next one was going to be. I had bills to pay, I had a mortgage, I had a kid on the way. Looking back, I could've been pickier because with some of those projects, I had no alignment. I didn't really connect with the client. Perhaps I didn't understand their goals, they didn't understand me and how I wanted to deliver. Although we never really had any frictions or difficult breakups with clients, there were a lot of projects that I did not enjoy. We're in a free market and we obviously need to make a living and grow and prosper, but we also need to enjoy what we do as much as possible. So that would be my number one learning. Don't accept every gig. I put it down on paper here in front of me for our chat today. That would be my key takeaway. ROB: It's draining on your energy, those things that you take on that maybe don't align. There comes a point – and you probably have realized this at different times – there comes times when you're at capacity and you end up almost having to say no to something you'd rather do, or at least scramble to figure out how you're going to do it. It can be hard to keep the quality level high when you're scrambling for a solution. CARLOS: That, and obviously the contracts and the projects that you enjoy, we all do better. We're more creative. We come up with better ideas on projects we enjoy rather than something like, “I don't even know how to sell this product. What does the end customer want? Do I really want to be promoting this? I don't believe in this product or this service.” So yeah, definitely a learning. ROB: I think we all need reminders of this. It's so easy to get off track so quickly, and then you get into the mode where you're just handling the decision that you've made. Are there any tools you have found that have helped you think ahead and think about working on the business? Because you have a lot going on and a lot of people involved. CARLOS: Yeah. I love finding new tools and experimenting, whether it be marketing automation, reporting, or analytics. You're an expert in this industry. You can save so much time and deliver so much better quality and end results using the proper tools. Now, as you're fully aware, it's a highly competitive industry. There are so many new tools. It's hard to keep on top of it. You have to do a lot of reading, which I happen to enjoy. But we definitely love using and finding and testing new tools. I remember when I first started working in-house, running a huge technical company, I was doing the SEO for this company, for this startup here in Vancouver. It was comparison shopping. I was doing the SEO, and from one day to the next, the person who was running the Google Ads left. The CEO approached me and said, “Can you take care of this, at least on an intern basis, while we find somebody else?” I was like, “Okay, yeah, sure.” It was a six-digit budget in Google Ads. And this was in 2005. The days of Google Ads Editor were not around yet. [laughs] We had to download all the data to spreadsheets. The campaigns were so gigantic – we were bidding on over 100,000 keywords at the time – that Excel kept crashing. Whenever we tried to do any analysis of bids and conversions, it would always freeze up. Thinking back, if I had the tools we have now back in the day, oh my God, I would've done a full day of work in one hour. ROB: [laughs] Wow. If only you could travel back in time with tools, you could take over the world. One thing I think that's interesting that you have uncovered in your story – we've had guests before whose spouse is involved in the business, but they were very vague. They wouldn't really admit it on the audio. It's really interesting that you brought it to the forefront. What have you found makes it work well to work on a business, on an entrepreneurial venture, with your spouse? CARLOS: We can go back even further than that. I'll give you a little bit of background. I actually met my now wife at a marketing conference here in Vancouver. She was working for an agency at the time; I was working as in-house SEO at another company. So, we met, and that's how it started. We actually met because of digital marketing. Then we got engaged, and that's when she started working freelance. Then I joined in 2008. It's been 14 years and we're still happily married. I can't deny that there have been difficult times where we don't agree and I want to do things one way and she wants to do things different or vice versa, but for the most part I think we complement each other really well. There are areas of the business – a lot of guys will agree with this – I don't get involved in the finance. She's the treasurer. [laughs] I like to socialize and meet people. I do a lot of the business development. It's something that she doesn't enjoy. We've made it work that way. I keep my hands off the money and the checkbook, and then whenever she gets a new lead or someone that needs more information, I usually do the communication. We've made it work. Just for mental health, we work with different clients. She looks after some clients, I look after different clients. Occasionally we work on the same project, but we keep some things separate. ROB: That sounds like a good tip in general. That's good for division of work, I think, in any company. You want people who work on some clients and not others. You want some people to work in their area of strength in finance, and others in business development. We do that, but I think there can be maybe this pull as co-owners to have your hand in a little bit of everything. It sounds like being able to split that up a little bit has served you well just to not be all in each other's business literally every day. CARLOS: Yeah. When we're at home, we have a rule of no business discussion. We talk about the kids, we talk about dinner, and we talk about vacations. We try to stay away from work because otherwise you end up working 16 hours a day, one way or another. ROB: That makes sense. Carlos, when you look ahead at what's coming up in the marketing world, what's coming up for Bloom Marketing, what are you excited about? CARLOS: I think the digital marketing agency world is ripe for disruption. I don't know who's going to do it, but if you recall, real estate was revolutionized by Re/Max. They completely put the business model on its head by giving realtors a lot more control of their commissions and how they split costs. I think this industry is ripe for disruption somewhere along those lines where perhaps rather than having an owner, a founder, and account managers and strategists and business development, I wonder if it could be pooling a partnership of frontend developers, backend developers, usability experts, web designers, SEO experts, PPC experts, and put them all in one company, split the costs, and somehow share revenue. I don't know what that would look like, but I'm hoping there's disruption because we're becoming commoditized. Every week I run a search on Google for “digital marketing agency Vancouver,” and every week I see new names coming up. There is no barrier of entry in this industry. You just put up your website and you say, “Okay, I'm a digital marketing expert,” and you are. It's unregulated. It's not like you have a license. ROB: Huh. That's interesting. It's interesting to think about the different ways that we get clients and the different ways that realtors get clients. The real estate industry is set up to equip the realtor to focus on a few things and other people in the process – different people are – let's say most real estate firms, for instance, don't have handypeople on staff to fix up the house before listing it. They just don't. It's all parceled out. CARLOS: Yes. ROB: So, it's interesting. What's possible, what's not possible? I wonder, what are the next couple steps that would prove that to be more possible and more true? CARLOS: I'm sure there's going to be a better way of creating a digital marketing agency business model, different than what we have right now. But if you come up with it, remember me. Call me, okay? [laughs] ROB: [laughs] Yeah. One thing I have seen – I'll share this; it's been a little while since we talked about it on the podcast, but it's come up a couple of times here and there. There is one firm that we've spoken with that was a co-op. They were structured as a co-op, where they were owned by their employees, and when the employees left, they gave up their ownership in the company. Soze was the agency there, out of Brooklyn. It sounds like a very Brooklyn kind of thing. But I just swapped emails with Michael Skolnik, who's their – I don't know what you say – he's the founder, I guess, but I don't know what his official title is within that mix since everybody owns the business. But he's going to look at open sourcing the local documents once they've got all that ready. I've got him on commitment to check in with in the new year. That may not be exactly where things go, but it is an interesting model because it does feel strange. I guess as a founder, you take the risk. Some people would look at it and say, “Fine, you take the risk, you get the reward.” But there's other times, I think, where you have a business that's doing well, but its service is revenue, so there's only so much of it you're going to reinvest in the business. And when it's going well, maybe it feels like it flows a little bit too much to the owners. CARLOS: Yeah. You're saying the co-op models – yeah, that's one way. I'm sure some smart guy will come up with a really good business model for the 21st century. ROB: [laughs] Perfect. We'll keep our eyes out and we'll keep talking about that here. Carlos, when people want to find you and when they want to connect with Bloom Marketing, where should they look to connect? CARLOS: Our website is bloommarketing.ca – .ca because we're in Canada I'm also active on LinkedIn, Facebook, Twitter. That'll be the easiest way to find us. ROB: Excellent. Carlos, thank you for coming on the podcast. Best wishes to you and to Bloom Marketing going forward. CARLOS: Thank you. All the best, and thank you very much for the invite. ROB: Thank you. Be well. CARLOS: Thanks. Bye. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is a Digital Marketing Specialist at Nick LaIuppa Marketing. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.   [00:01 – 09:08] Google Ads What are Google Ads & PPC? Nick talks about how Google Ads function at a higher level. [09:09 – 32:38] Strategy Development Establish your patient personas first Think like a patient (what type of keywords will they be searching for?) Stay away from Google Smart Campaigns (it’s a great way to lose money) The key elements in search ads What makes a good landing page? Targeting and Retargeting  Choosing the right budget  [32:39 – 37:27] Potential Problems to be Aware of Nick talks about potential problems when marketing medical and health-related services you should know about [37:28 – 43:31] Tracking Your Campaigns The different strategies you can use to track your campaigns Call tracking Google Tag Manager Hire the appropriate professionals [43:32 - 46:12] Closing Segment Check out our previous episodes featuring Nick and ways to connect with him. See the links below. Final thoughts and gratitude Have a Happy Holiday!   Tweetable Quotes: “You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa “You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa   Resources Mentioned: Google Tag Manager Pay-Per-Click (PPC) definition Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa   You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.Learn More On Our Blog Post: https://soonermarketingsolutions.com/strategy-tactics/7-elements-of-a-great-construction-marketing-strategy/It's Time For Your Construction Marketing To Get Creative!Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand.Construction Marketing ChallengesConstruction Marketing has always had its challenges. As the new era of device-driven technology takes over everything from communication to project proposals, construction company owners have been forced to embrace it often in place of traditional “handshake” interactions.So, what are your steps if you are contractor, developer or construction business owner seeking to use construction marketing to establish and increase your brand? Here are few ideas to help you “build” your brand, increase qualified leads and get your company in front of the right decision makers.1. Establish A GREAT Website.Every business needs a website! Whether you are a small contractor who offers home remodeling services or a large company building multi-million-dollar skyscrapers, you must have an online presence. Potential clients are going to want to look you up on the Internet. Think of this as your business card, your website builds trust. It helps to establish your legitimacy as a company. If potential clients can't find your company online, they will often move on to their next consideration.Your Construction Marketing Website Should Have:An About Page – This tells your website visitors who you are, your history and experience.A Services Page – Lets clients know what services you have to offer.A Testimonials Page – This is important to build trust.A Gallery or Projects Page – To provide visual impact and show the results of your work.A Blog Page – For support of SEO through continued updates via fresh content.A Contact Page – So that potential clients can reach you easily. *Don't Forget SEO (Search Engine Optimization)! SEO is crucial for getting your website to the Top of Google Searches.To have good dynamic SEO, your website needs both Off- and On-Page SEO. In addition, you should have an avenue such as a blog to continually feed good updated SEO content to your website.2. Embrace Social Media. Okay first off, let us just say social media is not just about “playing on Facebook”. Social Media Marketing is an effective tool for construction marketing. The key is doing it right.For those contractors and companies in the home building and remodeling services' market, social platforms such as Facebook, Twitter and Instagram are essential for reaching homeowners. These platforms can help you to build a great referral community to “pass on” your name and advertise your services by word of mouth via the Internet. Social Media is also a great way to get personal and build relationships with your followers (customers). Let the community see who you are as a civic business leader. And while, having a Facebook Page is a standard for all businesses, for those in the B2B market and larger scale construction companies, your primary platform should be LinkedIn.Having a LinkedIn presence will help you to connect with decision-makers that are seeking proposal submissions for large projects. It can also help you to build a great referral network with vendors. The key is to make sure your LinkedIn Profile and Page is attention-getting, informative and professional. Use the posting of articles to establish your company as a knowledgeable leader in your industry.3. Create A Newsletter. Newsletters are an amazing tool for email marketing. Once a month is the ideal base marketing schedule. Use a newsletter to highlight projects you are working on or have completed. Share your community outreach and company member highlights. While yes you can and should promote a sale or discount as part of your email, for your newsletter to be effective its content should not all be about sales! In the end, newsletters are the perfect tool for establishing and maintaining a relationship with your existing customers. 4. Make An Impact With Video. Whether you are looking for a way to introduce your company on the Home Page of your website or use on social media as a recruitment tool, video delivers your message quickly. Creating just one video can provide you with a marketing tool that can be on your website, in your social media posts and emailed out in your newsletter. Considering all the “marketing” mileage you can get from one video; it may be one the best investments you can make for your construction marketing.5. Build a Partnership. No building is made up of only one material. Partnerships are essential in the construction business. And, they can be terrific lead builders. Work with trusted vendors to build a partnership list. LinkedIn is one to the best platforms for sourcing potential partners. Make a partners' page on your website with a contact form for those who may wish to join up. Be sure to explore other organizations that may be a benefit to join and publicize your membership on your website. The ACG (Associated General Contractors of Georgia) organization is a great place to start. Also, be sure to connect with your local Chamber of Commerce and Business Associations.6. Host a Webinar. Consider hosting a webinar with a topic pertinent to your industry. This is a great way to attract potential vendors, clients, and employees, you just have to gear it to whatever audience you wish to attract. *Home Services Contractors, hosting a webinar is the perfect way to show your expertise and gain potential leads. 7. Use PPC To Bring In Qualified Leads. PPC (Pay Per Click), also known as Paid Advertising, is a highly effective way to get you in front of the right audience AND garner more qualified leads. The key is having someone who is trained and knowledgeable in how to perform PPC correctly. PPC often requires a degree of “tweaking” and can be a very fluid marketing tool; it really requires careful oversight to perform its best, This is one marketing tool best left to experts and not just anyone otherwise, you can end up wasting marketing dollars and have little leads to show from it. Construction Marketing is An Investment That Will Pay Off If Done Right!Construction Marketing takes a team that is knowledgeable in marketing and comfortable working with the industry.While often many small construction businesses will try to keep their marketing in-house, such as using an admin to do the work. This decision can often actually end up costing you money, delivering little results. In addition, this can be a headache for your office staff.A marketing team that has all the resources in-house can carefully coordinate and design a construction marketing strategy for your business that delivers results. More qualified leads coming in, can mean more profitability. In addition, a well-trained, expert marketing team will be able to perform services effectively, assuring the right emphasis is placed on the tools that best fit your company where you are at the moment. At Sooner Marketing Solutions we understand the complex and unique marketing services those in the construction and home services industries require. With a combined 30+ years of experience in digital marketing and media design, our team can coordinate a construction marketing strategy that will deliver to you the results you are looking for.Construction Marketing Agency Services from Sooner Marketing SolutionsReady to find out more about our construction marketing? Contact Us Now or Call (918) 609-3248

Doug has made a million dollars on Upwork working as a PPC (Pay-Per-Click) specialist. He worked as bartender and retrained himself to be a Google Ads specialist and is now able to support his family solely working on Upwork. He's been on the platform since Elance days and shares a lot of his insights such as attracting clients, setting pricing, getting first gigs, managing failures and handling bad reviews. (Apologies for audio problems, not much I could do in post-processing)

Bill Hauser is the author of PPC for Lawyers (Not Dummies) and the CEO and President of the SMB Team, a Philadelphia-based law firm marketing agency. Bill's agency specializes in unique marketing solutions for small law firms, including paid search campaigns and social media advertising. Under his leadership, the SMB Team has seen 300% year-over-year growth for two consecutive years, and it currently manages over eight figures of annual ad spend. Bill is also the host of the SMB Team's Lawyer Marketing Lab Podcast. In this episode… How do you implement successful and profitable PPC (Pay-Per-Click) campaigns into your personal injury law firm marketing strategy? According to paid advertising expert Bill Hauser, you shouldn't even be spending money on Google Ads if your law firm's monthly revenue isn't within a specific range. However, if your firm does qualify for PPC marketing, you should be using Bill's WAM (Word Alignment Marketing) method to maximize your ad spend.With the WAM method, you determine how your potential legal clients are searching for lawyers, then align these words and search terms with your ad messaging. This will help you craft a unique selling proposition that successfully attracts and converts clients. So how can you start taking advantage of the WAM method and PPC marketing at your law firm? Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method. 

#7 What You NEED To Know About Digital Marketing Talking Of Business - By: Jordan Disberger and Russell Disberger Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com Show Notes: Background: Society started to change in the early nineties on the onset of the internet; back then everyone thought that the internet would just dominate everything moving forward. This did not really come into the light until five to seven years ago. Shifting from person-to-person telephone advertising in the nineties; now-a-days, a digital strategy and positioning of your online brand is something that all businesses CANNOT ignore even if you're not in ecommerce. Growth: The idea “I really don't need a website for my business” has proven to work when you have established a great network and can work solely off of referrals; however, if you you want your business to grow, a digital presence is critical. Saturation: The market is really really saturated right now. It seems like everyone nowadays is a digital marketing expert. All of the cold calling emails, calls, and ads just become noise and an annoyance.. …*Show Gets Interrupted By A Digital Marketing Ad Call*... If everyone is offering this great product to businesses and all businesses need it, what’s the problem? The problem is that in the sea of ads and 100’s of options, it is difficult to know who and what is actually going to work to drive the results you want. Solution: What type of business or software should I look for to fulfill my digital marketing needs? Business They care about your business and your results and not theirs They have a good track record (Google Them) They have a good digital presence themselves (Google Them) They understand that you are unlike any other business and inturn deserve a custom digital marketing strategy Software/Tools Understand what tools you need Only pay for what you need If you aren’t needing or going to use the bells and whistles; it is not for you What are the most important elements of digital marketing? SEO (Search Engine Optimization) Keywords Backlinking Theming etc... PPC (Pay-Per-Click) advertising Understand keyword bidding Social Media Be unique Analytics (Google tag manager, landing pages, Google analytics, etc…) Make intelligent decisions based on data We hope you all enjoyed the Podcast. In future episodes, we plan to dive more deeply into some of the tools discussed in this episode. Subscribe to us on whatever platform you use for podcasts, check out our websites, and follow us on social media for the latest and greatest content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

In the first episode of Geek Speak: The Podcast we are joined by SEMGeeks team members, Ken Magner and Christian Lopez. Ken and Christian discuss the various ways in which PPC (Pay-Per-Click) works and how to get the best results from it for your business.

Duane Brown runs a digital marketing agency called Take Some Risk. He’s all across PPC (Pay Per Click) and the hashtag of the PPC community #PPCChat. He’s visited 40 countries and he has just moved from Vancouver to Montreal. And along the way, he’s spent time working out the company he wants to work in while building it. We discuss: Basic digital performance marketing concepts Not charging for hours worked Quora, Pinterest, Reddit, Google Shopping, Facebook When a client outgrows you Which categories are hard to sell online Working out what you want to do and not do You can find Duane here https://twitter.com/duanebrown and his company here https://www.takesomerisk.com/ For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

In this episode, I talk with Chaz of Side Hustle Pros about finding passion in what you do and how we approach PPC (Pay-Per-Click) on Amazon.

Cześć! Przed Wami kolejny odcinek sezonu Social Media!Rozmawiam tym razem z Karolem Styrczem. Specjalistą od reklamy, między innymi Facebook Ads i Google Ads, w Abanana Advertising.Temat odcinka to CPC - Cost Per Click. Jest to współczynnik efektywności reklamy. Koszt za kliknięcie. Dzięki niemu możemy sprawdzić, jak efektywna jest reklama. Jest to również model płatności. Tworząc kampanię reklamową, możemy rozliczać się w modelu CPM, jak również PPC. CPM to koszt tysiąca wyświetleń. PPC - Pay Per Click, to płatność za kliknięcia.W tych modelach wyświetlać można między innymi reklamy display - reklamy graficzne. Są to zwykłe banery na stronach, w mailach, w aplikacjach. To te reklamy, które mogą czasem irytować, wyskakiwać znienacka. Model rozliczeń PPC oferuje większość popularnych mediów, YouTube, Google, a także Instagram i Messenger - opierają się one na tej samej platformie, w której promujemy posty na Facebooku.Na Facebooku jednymi z najczęściej klikalnych reklam są tzw. link ads. Są to reklamy, w których można umieścić link pod obrazkiem z przyciskiem CTA (przerażeni ilością skrótów? Spokojnie, w tym odcinku wszystkie wyjaśniamy!). Ale jeszcze lepsze wyniki osiągają reklamy typu karuzelowego. W przypadku Google rządzą reklamy display zbliżone do kwadratu, na przykład w rozmiarze 300x250 px. Także na FB kwadratowe grafiki lepiej się sprawdzają niż prostokątne poziome.Wyjaśniamy też jak efektywniej dotrzeć do konsumentów i od czego zależy, ile będziemy płacić za jedno kliknięcie. W tym wszystkim duże znaczenie ma kreacja - musi być precyzyjnie dostosowana do grupy docelowej. Z tym wiąże się wskaźnik trafności. Przedstawia on to, jak grupa odbiorców reaguje na reklamę. Kolejnym istotnym czynnikiem jest umiejscowienie reklamy i jej cel. Ale są też specyficzne grupy docelowe, do których możemy dotrzeć taniej albo drożej i różnią się one nie tylko na poziomie profesji i zainteresowań, ale także całych narodowości!A co z LinkedInem? Okazuje się, że kiedy prowadzimy kampanie na LinkedInie, osiągamy bardzo wysoki współczynnik CTR. Jest to procentowy udział kliknięć w ilości wyświetleń. Ten współczynnik wykorzystuje się chociażby w mailingach. Na LinkedIn, przykładowo, wynosić może 3%, przy 1% na Facebooku w przypadku bardzo podobnych kreacji, ale jednocześnie reklama na LinkedInie jest droższa. Z drugiej strony znowu, przewagą LinkedIna jest to, że kierując reklamy do biznesu i do osób zajmujących konkretne stanowiska, w konkretnej branży, możemy dużo precyzyjniej targetować reklamę.Na koniec, ile kosztuje kliknięcie na Instagramie? Zazwyczaj jest droższe niż na portalu Zuckerberga. W opisywanej przez nas, jako przykład, kampanii związanej z odżywkami dla sportowców, na Instagramie jeden klik kosztował 1,68 zł, na Facebooku był nieco tańszy, kosztował około 1 zł. Różnica 68%. Wynika to prawdopodobnie z faktu, że Instagram jest mniej przystosowany do reklam związanych z kliknięciem.Jeżeli chcecie poznać więcej ciekawostek i realnych przykładów prosto ze świata reklamy płatnej, wysłuchajcie podcastu. Serdecznie zapraszam!Z tego odcinka dowiecie się:Co to jest CPC?Co pozwala zmierzyć współczynnik CPC?Co to jest PPC?Co to jest CPM?Jak potocznie nazywane są reklamy graficzne?Które media oferują model rozliczeń PPC?Jakiego typu formaty reklamowe najlepiej się klikają?Jakie reklamy są najczęściej klikane na Facebooku?Czym jest przycisk CTA?Na czym polegają reklamy typu karuzelowego na Facebooku?Jakie reklamy są najskuteczniejsze w przypadku Google?Jakie modele płatności są dostępne na Facebooku?Co zrobić, by efektywniej dotrzeć do konsumentów reklamą w mediach społecznościowych?Czy osoba, która raz zobaczy przekaz, zapamięta go?Od czego zależy, ile będziemy płacić za jedno kliknięcie?Jakie znaczenie ma kreacja?Czym jest wskaźnik trafności?Na co wpływa umiejscowienie reklamy?Czy są grupy docelowe, do których możemy trafić taniej albo drożej?Jak się mają koszty kliknięć w Polsce do innych krajów?Jak wygląda CPC na LinkedIn?Co wskazuje współczynnik CTR?Ile kosztuje kliknięcie na Instagramie? Dołącz do grupy networkingowej podcastu Marketing ludzkim głosemhttps://www.facebook.com/groups/MarketingLudzkimGlosem/

Paid, Owned and Earned Media. What are the differences? We’ll talk about that later. But before we do any of that I cant wait to have a chat with Ryan Holtz. Ryan's digital marketing work has been featured by Twitter, Automotive News, Canadian Auto Dealer Magazine, Huffington Post and several other major publications. An outspoken and charismatic keynote speaker at various events, schools, conferences and is in high demand so it was humbling when he agreed to come on the podcast and discuss the motoring industry and the importance of a CRM, amongst other things. Takeaways - Follow your own path, it will take you where you want to and are supposed to be. More importantly, don’t forget to enjoy the process and the getting there. And of course, this includes your CIM Qualification journey – would love to take it with you. - CRM (Customer Retention or Relationship Management) is hugely important if you want to stay in touch with your core audience, BUT and this is a massive BUT – The data must be clean and valid – rubbish in - rubbish out, unless you want to target M. Mouse and D. Duck! Think of it as your businesses little black book (for those who don’t know, a little black book used to be the thing ‘metaphorically speaking’ that had all your contacts in – those, personal, intimate contacts *cough* moving on. - In this fast paced world you need to keep an open mind and always be ready to change on a Dime. Today, we have the opportunity to compete on a level playing field with the giants of our industries and because the small businesses have the flexibility to move fast, this should be taken advantage of wherever possible. Paid, Earned and Owned Media This is where I tell you the difference between paid, owned and earned media in a digital landscape. Now this is important for two reasons. 1 – You should know this regardless of where you are at in your career, 2 – It forms the fundamentals for the CIM assignment question we will be discussing after this. Earned mediais essentially online word of mouth, usually seen in the form of mentions, shares, reposts, reviews, recommendations, likes, retweets or whatever term a platform uses for engagement of any kind. Owned media is what it says it is, it’s any web property that you are in control of. This can be your own website, a blog or a social media channel. Paid media is simply what you pay for within the online space. Usually to generate traffic or create further engagement through things like online advertising, paid social (posts and even influencers) and not forgetting PPC (Pay Per Click) and retargeting. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License   LinksRyan Holtz: Ryan Holtz Podcast: The Ryan Holtz Show: https://itunes.apple.com/ca/podcast/the-ryan-holtz-show/id1167195878?mt=2 www.ryanholtz.cainfo@ryanholtz.caTwitter: https://twitter.com/RyanHoltz1 @ryanholtz1 Instagram: https://www.instagram.com/ryanholtz1/ @ryanholtz1 Facebook: www.facebook.com/ryanholtzmarketing Books:Ego’s the Enemy – Ryan Holiday: https://amzn.to/2Poqais App:Evernote: https://evernote.comKeywords Everywhere (Google Chrome Extension): https://keywordseverywhere.com

Is there a magic formula for success in the ecommerce sector? Can you just find the right product to sell and then sit back and enjoy overnight success? Not so fast, things are changing! While you might be able to score some short-term success by selling a water filter on Amazon, you need a more robust strategy for long-term success. On this episode of The Amazing Seller, you’ll hear from Scott as Chris as they break down their formula for building an ecommerce brand that can go the distance. Make sure you have pen and paper ready for this informative episode, you don’t want to miss it! How to find the right niche market. Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott and Chris encourage sellers to take the time and drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as the guys explain how sellers like you can get started on the right foot! Product discovery. Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? What knowledge, skills, or expertise do you have that can be turned into a product? There is some aspect of your background that gives you a leg up on the competition because you already know the market and need. Listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can discover the right products to sell on Amazon! Make sure to build your home base! Once you’ve figured out your target audience and you’ve picked the right product to get your brand started, it’s time to start thinking long-term. While Amazon is a great place to get your ecommerce business off of the ground, you need to have a plan in place to expand beyond Amazon. A great way to get started while you wait for your product to arrive is to begin building your home base. Don’t overthink this step! You can start small and grow your home base from a small blog to a thriving ecommerce store, the key is to start somewhere. To get more helpful information on this important step, make sure to listen to this episode of The Amazing Seller! Three ways to launch your product on Amazon. Did you know that there are three ways you can launch your ecommerce product on Amazon? Which way is the best? It depends! Scott and Chris are here to take you through each way to launch your product on Amazon.  Turn on PPC (Pay Per Click) and start your keyword strategy. Leverage the email list you’ve built. Utilize your connection with social media influencers to push your product. How do you determine which way is the best way for you? What if you want to use more than one method? To get the full explanation of each approach to launch your product, make sure to catch this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [6:20] Short-term wins and long-term wins. [12:00] Why it’s important to identify a market right from the start. [13:30] The guys run through market validation. [20:00] Product discovery and the 10x10x1 formula. [24:00] Sourcing tips you can use. [28:30] Don’t forget to build your home base! [36:45] Three ways to launch your product on Amazon. [42:00] Why constant content creation is important for your brand. [48:00] Closing thoughts from Scott and Chris. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/training www.theamazingseller.com/js Sourcify Alibaba Global Sources Thomas Net 1688

Let's meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to blind his clients with the ‘dark arts’ of SEO or charging a customer for what is essentially an automated PPC report. Dan is of the opinion that being open and honest is just good business sense.   Takeaways- There are so many unethical practices out there, many leading to poor customer communications and service. Dan explained the following as things to watch out for: - Ryanair website UX patterns - Fake urgency - Upsells that are automatically added to a shopping cart - The false positives to get you to do something (i.e. click a button’) - Pop-ups that have negative or positive connotations - Dan highlighted how to create a great PPC strategy: - Create a customer persona (which you can hear more about in episode 30 with Tracey Tait) - Make sure you know a list of ‘negative’ keywords (one’s you don’t want to rank for) and you’ll find, this on top of a persona will make your PPC very targeted - TEST, always test, using A/B testing - Review the big things, then refine the smaller elements - Make sure you have clear and transparent reporting - And finally, re-marketing – which is targeting those consumers who already know about you. Those that are interested in what you have to offer due to their previous digital actions and using the likes of Facebook and Google to specifically target them with the appropriate creative. Which should in theory, cut down costs as you are targeting those that are already engaged. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License   LinksDan Charles – befairmarketing.co Instagram: https://www.instagram.com/befairmarketingco/ LinkedIn: https://www.linkedin.com/in/dancharles/ Twitter: https://twitter.com/befairmarketing Facebook: https://www.facebook.com/befairmarketingco/ Books:How to Win Friends and Influence People – Dale Carnegie: https://amzn.to/2Rd2kUc App:Clear Focus:https://play.google.com/store/apps/details?id=personal.andreabasso.clearfocus&hl=en_GB Method:(P)RACE Model: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ (P)RACE Episode: https://marketingstudylab.co.uk/episode-8-the-prace-to-digital-success-dave-chaffey-digital-marketing-guru/ Google Doodle: 20 Years: https://www.google.com/doodles/googles-20th-birthday

In this podcast I explain how SEO (search engine optimisation) is not dead but how Google AdWords PPC advertising can help your organic search rankings to drive more traffic and sales to your website.

Both Stellar e-Marketing (http://stellar-emarketing.com/) and United Restorers (http://unitedrestorers.com/) know how to get the phones to ring for Restoration companies.In this episode they dive deep into what makes good SEO (Search Engine Optimization) and PPC (Pay Per Click advertising) when it comes to getting more fire and water damage clients.Shana RandellDirector of SalesStellar-eMarketing, Inc.5543 Edmondson Pike, Suite 121Nashville, TN 37211Office: (615) 326-5175 x108Direct: (615) 457-8186Email: shana@stellar-emarketing.comThis episode is brought to you by the Xactimate estimating experts at Claims Delegates. Professional Xactimate estimates and invoices generated by the Claim Doctor himself. Become a member at https://plus.acast.com/s/the-claim-clinic. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In this episode of the Sales Prospecting School podcast, Ted and John talk about the power of PPC (Pay Per Click) advertising for lead generation and sales. Take the time to understand the definition of PPC and what strategies there are to employ. Display Search Social Affiliate Remarketing Learn how you can apply the AIDA model to track conversion metrics and get the most out of your advertising funnel. As a bonus, we go over how to utilize SKAGs to get the most bang for your buck in Google AdWords. A SKAG is a single keyword ad group that takes advantage of Google's relevancy and quality scoring in order to make sure that you win the auction, pay the least, and show up high in the rankings.

PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1 Share this Episode: Click to Tweet Links Mentioned: GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 Related Episodes: 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) 055. Ezra Firestone on How To […]

PPC (Pay Per Click) Advertising - A Holistic Approach with Ilana Wechsler - Part 1 Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 Related Episodes: 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, and Facebook Live 082. How To Use Google Display Network Or GDN To Maximise Your Advertising ROI With Mike Rhodes 084. How To Use The PEST Framework To Assess Your Industry Landscape 105. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 1 of 2) 106. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 2 of 2) 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Key Points and Insights 4:37 - Why PPC is is an important business growth tool 5:23 - PPC allows you to track your ads and improve conversions 6:16 - The 2 key metrics to ensure good ROI on your PPC dollars : Average customer lifetime profit & cost per customer acquisition 7:10 - Transaction lag times and how they affect your PPC campaigns 9:07 - Banner blindness explained 10:00 - Google Ads or Facebook Ads? Which one should you choose? 13:04 - PPC Advertising a holistic approach. Google Ads and Facebook Ads work in unison (multiple touch points matter) 14:44 - On Google Analytics 15:11 - Why ads work best with across multiple devices and channels. (Holistic advertising) 16:57 - It is a mistake to use PPC ads for lead generation purposes only 17:40 - How PCC advertising builds momentum and compounds the benefits of email marketing 18:20 - Dropping email open rates, and how to address this issue 18:54 - Holistic marketing a new approach 19:12 - Facebook advertising and Google advertising compared and contrasted 20:43 - Does Facebook advertising has more cut through than Google advertising? 24:32 - What role does social proof play in advertising? 25:08 - Does Google advertising work effectively in E-commerce business? 27:07 - Intro to Part 2

Have you been waiting for Scott and Chris to get down to brass tacks and tackle a scenario like the one you are facing? Well look no further, it’s time for the Hot Seat! On this episode of The Amazing Seller, Scott and Chris will break down a question from a TAS follower like you. They will cover product variations, keyword optimization, how to move your product quickly to recoup your costs, and so much more! This episode might have just right the tips, insights, and lessons you need to up your game and take action. Don’t wait. Grab your pen and paper tune and into this content rich episode. Use caution when adding color variations to your product listings. The last thing you want is to spend money that you didn’t need to. A critical step in the product research phase is to make sure you aren’t adding options that your potential customers are not expecting. For example, some products don’t need color variations, at least not right away. Listen to this episode of The Amazing Seller as Chris and Scott discuss the reasons to be cautious about which variations you add at to your product listing. If you are just getting started, make sure that you catch this helpful episode! Optimize the keywords in the title of your Amazon product listing Sometimes the best solution for a problem you’ve been having is the simplest one. On this episode of The Amazing Seller, Chris gives some great advice on how to optimize the title of your Amazon product listing. Don’t forget that quick glances at your product and titles MAKE a huge impression. Consider restructuring your title if you aren’t getting the results you are looking for. Don’t include unnecessary words. An example is using the words silver or chrome when describing stainless steel, those colors automatically come to mind for the consumer. If you are wondering how you can optimize your title, make sure to listen to this episode! Tips on how to move your product quickly. If you have some products that you’ve used in a testing phase or you just can’t seem to move them, what are your options? On this episode of The Amazing Seller, Scott gives some great tips on how to move product quickly and recoup some of your costs. Lower your price. See if that makes a difference. Lower the price for a few weeks. Go to a place like Snagshout or Slickdeals and list it there. Do a close out sale. Reach out to a blogger or Instagram page to see if they would do a contest with your product. To get more great tips and insights from Scott, make sure to listen to this episode! Approach your listing with fresh eyes An old maxim says that “Familiarity breeds complacency.” You’ve seen this truth play out in your own life. You get used to the weird sound your car makes and you don’t notice it until someone who never rides in your car gets in. Well, the same can be said of your Amazon product listing. You’ve spent so much time building it and crafting it to be “Just right” that you may have become blind to it limitations. On this episode of The Amazing Seller, Chris encourages sellers like to you to take a look at a competitor's listing and pick it apart. Then he wants you to take that same critical eye and turn it on your listing to see what you might be missing. This simple step could help you spot that one thing that you’ve been missing. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:10] The situation that’s on the hot seat today! [9:50] Caution for adding color variations. [15:30] Optimizing keywords in the listing’s title. [23:40] Scott and Chris break down the numbers for this product. [26:30] Some ideas on how to move your product quickly to recoup cost. [30:00] Chris talks about the best PPC (Pay Per Click) strategy. [36:00] Some parting advice from Chris. RESOURCES MENTIONED IN THIS EPISODE Listen to the episode Scott mentioned about depth and demand - HERE Find all the Hotseat episodes - HERE Watch the live events sizzle reels - HERE Slickdeals Snagshout

Today we discuss part 2 of how to move your traffic off Amazon. Last time we discussed the reasons why you should want to move off Amazon. Today's topic is SEO (Search Engine Optimization.) Now, SEO is tricky stuff and you can get in trouble really quick. We discuss our background in SEO and how to do everything “white hat.” Topics we covered today: A recap of part 1 of this topic. Grant's business update. Mike's business update. Why leaving Amazon is difficult. The struggles of 3PLS and other shipping issues. Why you shouldn't “black hat” SEO. The usefulness of PPC (Pay Per Click.) The downside of Ebay. Grant's SEO tips. How you get what you pay for in SEO. Why you shouldn't expect overnight results from SEO. Why most people don't understand SEO. Mike's SEO advice. Why you need to be an expert on your business. Why we emphasize SEO. The role of marketing in your business. Mike's plans with Wal-Mart. Retail business vs. Online business What to expect in parts 3 and 4. There are some grey areas with SEO, but hopefully our episode will convince you to leave that stuff alone. This series has been expanded to 4 parts. We will continue to record these episodes on Facebook Live, so if you want like our page on Facebook, you can watch our live streams and talk to us after the episode. Resources Mentioned During Today's Episode: Icewraps.com Colorit.com Cuttingboard.com If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!          

6 Landing Page Mistakes You Don't Want to Make What was discussed? Quote of the day: “You learn the value of hard work by working hard.” With Google Adwords, you want to send someone to a landing page rather than your homepage. The landing page is a page you've created specifically for the ad campaign that you're running. Conversions are much higher when people are sent to the landing page that was ad-specific versus when people are sent to home pages that aren't relevant to the ad campaign they were brought in by. Landing pages are valuable tools that anyone who is running a PPC (Pay Per Click) campaign should use. 1. Aren't Testing Them You should create a couple different (but similar) versions of landing pages and test out their effectiveness. For examples of small differences, try changing things like the length of the opt-in form, change the fields they have to answer before continuing, and so on. Other tests include the color of submit buttons, background images, page layout, and where you present your information. Google Analytics is great for testing landing pages and gauging how effective your different versions are. A service you could use to test different versions of your landing pages is Optimizely. 2. Stopping After One Test You shouldn't stop testing after you have a single successful page. Once you've established a winner that works better than your other versions, try improving on that winning version. If you assume that the version that performs better than the other ones is the best that it can be, you're not doing yourself any favors and are missing out on potential improvements! 3. Only Testing The Obvious Different headlines, offers, and call to actions are obvious changes. You can test completely different layouts of pages (perhaps one that doesn't look anywhere near to what the control version looks like) and you might be surprised at the results! Test completely different designs, content, color schemes, and field forms and see what works best. 4. Not Using Analytics Your measure of testing the landing pages is flawed. If you're basing success on single factors, you aren't getting the big picture. For example, if you're using a tracking number on one of your landing page versions and it's getting tons of phone calls, you might assume that that page is a clear winner. However, if you're not using analytics, you could be missing out on other wins on that page or different pages. Maybe people are responding positively to the content on the page, maybe they're staying on the page for longer than other pages or are rapidly clicking to other pages and are calling you from those pages. Make sure you're using analytics software to ensure you're getting the full report. 5. Test Isn't Long Enough You need to have more traffic than just a hundred visitors to determine whether or not a landing page is effective. A good number to shoot for is 1,000 visitors or more before coming to a conclusion. You need to test your pages for a long enough to be able to say that your results are statistically significant. 6. Comparing Traffic From Different Sources You're saying Landing Page A is the loser and Landing Page B is the winner but Landing Page A is all organic traffic and Landing Page B is all paid traffic or referral traffic from Facebook. Those are two completely different audiences and the conclusion that you're coming to isn't on the same playing field. You'll want to test these as close to apples to apples as possible. Make sure that the traffic source is the same to ensure that the results aren't being skewed. Head over to titanwebagency.com/adwords for a free report that will help you fix your adwords. In this report, we reveal 10 mistakes that people often make when working with Adwords. We'll give you advice on how to use keywords, how you should use keyword groups, whether or not you should be bidding on your own brand or not, and more! If you need assistance with creating effective landing pages or are struggling with your PPC campaigns, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/096 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

It’s time for Scott’s favorite part of the week, the episode where he gets to answer your Amazon private label questions on the show. Today’s episode is filled with questions from real Amazon sellers who are in the trenches, building their own business to benefit themselves, their family, and the world. Today Scott answers questions about choosing a second product, aiming at a particular market, shipping to Amazon USA when you live in a different country, maximizing your PPC (Pay Per Click) campaigns, and how to use Camel Camel Camel. It’s all on this episode of the podcast. I’ve heard people say that launching a second product is a good way to increase sales, is that always true? The short answer is, “No.” A second product has to be researched effectively and tied into your current product line to make the most sense and give you the most return on your effort. You can’t expect to simply pick a product, set it up on Amazon, and see sales come in. It simply doesn’t work that way. It makes a lot more sense to research your market and to develop a uniquely branded product line within the market that feeds from one product to another within your brand. That way you can promote cross sales and related items to people who are already familiar and happy with your products and brand. I don’t live in the U.S. How can I have my Chinese supplied products shipped straight to Amazon instead of to my home? A caller has heard that it makes sense to have your products from China shipped to your home before you send them to Amazon so that you can inspect them and assure that the quality is as you wish. But what if you don’t live in the U.S. but are selling on the Amazon U.S. site? The answer is to find an inspection company that can go on site to your supplier and inspect your products to ensure their quality before they ship. It’s an added expense and an added step, but it is a great way to enable your supplier to ship directly to Amazon and ensure that the quality of your products is high as well. My Pay Per Click (PPC) budget is used up in the first day. What am I doing wrong? If you’re running a PPC campaign where the daily budget runs out quickly or almost immediately, you may have a very good problem. What’s happening is either one of two things: #1 - You’ve allotted a very small amount and it’s running through it quickly - in which case you’d need to increase your daily budget. OR #2 - There are many people searching for your target keywords and clicking on your ads as a result. How do you determine which it is and what can you do to take full advantage of it? You’ll find out on this episode of The Amazing Seller when Scott answers a listener question about PPC. A great tool you can use to validate data about a new product idea. When you’re considering a new product, it’s easy to be misled by the initial research. The numbers can look very good at first until you dig a bit deeper. You want to use tools like www.CamelCamelCamel.com to look into the sales history and other facts surrounding similar products before you take the plunge. You can learn a lot that could save you from making a mistake that could cost you thousands of dollars. You can hear Scott’s description of how to use it effectively on this episode of the podcast. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to the podcast! [1:33] Why it’s important to move past your fear. [2:05] How you can get transcripts and show notes. [2:36] QUESTION ONE: I’m a bit confused about the criteria for launching a second product. [7:59] QUESTION TWO: I’m in Amsterdam. How can I get my products shipped to the U.S. in the most effective way? [10:51] QUESTION THREE: I ran out of PPC budget within the first two days. What am I doing wrong? [14:20] A BONUS TIP: The Google Chrome extension from Camel Camel Camel. [15:38] What is Camel Camel Camel? [16:30] Why you need to validate data around potential products. RESOURCES MENTIONED ON THIS EPISODE www.TheAmazingSeller.com/ask - Ask your questions! www.TopWinInspections.com - Inspection service www.TheAmazingSeller.com/PPC www.TheAmazingSeller.com/119 - PPC episode www.CamelCamelCamel.com Google Trends www.TheAmazingSeller.com/189 - Episode about product validation data. www.TheAmazingSeller.com/FB - Facebook community

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Andrew and Kenny go deep into PPC (Pay-Per-Click) advertising, one of the fastest ways to scale your marketing, and how to make it work for consultants especially. In this episode: Why is PPC great for consultants? The difference between user-intent PPC and demographic-based PPC Running ads with Google vs. Facebook vs. LinkedIn How to focus your campaigns, ads and landing pages Question of the week: How much should I spend on PPC? Tip of the week: When to outsource your PPC Extras SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart) 3 Big Reasons to Hate Google AdWords 3 Big Reasons to Love Google AdWords Download Episode 10 PDF Transcript The post Episode 10 – PPC That Works for Consultants appeared first on Magnetic Consultant.