The Massage Boss Podcast

In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that's both sustainable and aligned with your values.   Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who's run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she's learned along the way.   The conversation goes beyond just hiring and marketing. Erin dives into the mindset shift from being a technician to being an entrepreneur, the systems that free up mental bandwidth (personally and professionally), and why scaling doesn't always mean “more”—it means “more aligned.”   She breaks down:   The first things solo practitioners should outsource How to build systems that actually fit you Why personal assistants matter just as much as front desk staff The myths around being “fully booked” Why fun, freedom, and values are the real drivers of success   Whether you're solo, scaling, or somewhere in between, this episode is a masterclass in designing a business that doesn't burn you out—but actually supports the life you want to live.   Check out Erin's website: https://truebalancepainrelief.com/ Her Facebook: https://www.facebook.com/wrenkatthehealer/     - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you. In today's show, I'm breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim your clarity and your calendar. Inside, we'll talk about: How to prioritize your energy, not just your to-do list Why “just one more course” isn't the answer And how to build momentum by doing less—but doing it better If you're tired of feeling overwhelmed and ready to get back in the driver's seat of your business, this episode is your permission slip to slow down, simplify, and scale smarter.

What happens when you combine a Ph.D.-level scientist's brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today's guest on the Scaling Wellness Podcast and someone you absolutely need to know. Laura is a personal trainer and birth doula-turned-SEO strategist who's built not one, but two fully booked-out practices by mastering the art of SEO. She's now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease. In this episode, Laura breaks down: How SEO helped her fill her practice without dancing on TikTok or chasing algorithms What most wellness providers are doing wrong with their websites (and how to fix it) Her simple approach to getting found by the right clients online Why you don't need to be tech-savvy or have a big team to start ranking Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap. Tune in now to discover how showing up on Google can book out your business!   Check out Laura's website: https://www.laurajawadmarketing.com/  Her social media page: https://www.instagram.com/heylaurajawad   SEO Simplified: laurajawadmarketing.com/scaling-wellness   How To Use ChatGPT To Write Schema Markup For Your Website: https://www.laurajawadmarketing.com/blog/how-to-use-chatgpt-to-write-schema-markup/     - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back? If you've been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren't doing it. In this episode, I break down: Why reactivation marketing beats chasing strangers (almost every time) The key reasons clients don't come back—and how to fix it How to reconnect without feeling spammy or salesy Simple scripts, strategies, and tools to get clients booking again this week You don't need a fancy ad campaign. You don't need to offer a discount. You just need to show up the right way and remind them why they loved you in the first place. Let's breathe life back into your business, starting with the people who said “yes” once. Tune in now!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

Hey, DJ here—and today, we're talking about something real. If you've ever caught yourself saying, “I just don't have the time” or “I can't afford to grow my business right now,” this episode is especially for you. I know what it's like to feel stretched thin—emotionally, financially, and mentally. But here's the truth: building a successful wellness business doesn't always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I'll show you how to move forward—even when your resources feel limited. We'll unpack: Why “no time” and “no money” aren't the real problem (and what is) What you can do right now with the energy, capacity, and budget you already have The low-effort, high-impact strategies my clients use to grow even during their busiest, most cash-strapped seasons And how taking imperfect action today can unlock momentum for tomorrow So if you've been waiting for the “perfect time” to grow your business… this is your wake-up call. You don't need more to get started—you just need a better plan. Let's get into it.

We've got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive. Shair has been in the game for over two decades. In that time, she's built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesses with clarity and confidence. We dive deep into: What it takes to run and grow a successful massage school in today's climate The difference between teaching massage and building a business that lasts The biggest challenges she sees school owners facing (and how to overcome them) Her take on the mindset shifts massage professionals need to grow into true business owners And the legacy she's working to leave behind for the next generation of industry leaders Whether you're a solo practitioner, a school owner, or dreaming of building something bigger, Shair's insights will absolutely light a fire in you.

Ever feel like you're stuck in the same place with your business, wondering what it takes to break through to the next level? In this episode of the Scaling Wellness Podcast, I'm breaking down the four distinct stages of growing a wellness business—so you can identify exactly where you are, what's holding you back, and how to push forward with confidence. I'll walk you through each stage, from the early grind of being a solo practitioner to building a fully scalable, thriving wellness business. You'll learn the common challenges at each phase, the mindset shifts required to level up, and the key systems that separate struggling owners from those who scale successfully. If you're ready to stop feeling stuck and start making real progress toward a business that supports your life (instead of running you into the ground), this episode is for you. Tune in now and let's map out your path to the next stage of growth!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Do you ever feel like no matter how much you check off your to-do list, you're still not getting ahead? You're busy all day, but your business still feels stuck? In this episode of the Scaling Wellness Podcast, I'm breaking down why traditional to-do lists might actually be slowing you down—and what you should be doing instead to create real momentum in your business. I'll share the mindset shifts and strategies that have helped my clients move past the endless cycle of “busy work” and start making meaningful progress. It's not about doing more—it's about focusing on the right things that will actually grow your business, free up your time, and help you scale without burning out. If you're ready to stop spinning your wheels and start seeing real results, this episode is for you. Tune in now and learn how to ditch the never-ending to-do list and start making powerful, strategic moves in your wellness business!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

What if I told you that spending just 30 minutes on documentation could completely change the way your business operates? In this episode of the Scaling Wellness Podcast, I'm breaking down why documentation isn't just some boring admin task—it's the key to reducing chaos, scaling your business, and finally getting some breathing room as an owner. I'll walk you through the simple but powerful ways documentation can streamline your operations, make training your team easier, and ensure your business runs smoothly without you having to micromanage every little thing. Whether it's step-by-step procedures, client workflows, or team expectations, having things written down is the secret weapon to long-term growth and sanity. If you're tired of repeating yourself, constantly putting out fires, or feeling like your business falls apart the second you step away, this episode is for you. Tune in now and learn how just 30 minutes of documentation can set you up for massive success!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

We're shaking things up! After a stretch of solo episodes, we're back with a powerful interview that you won't want to miss!  In this episode of the Scaling Wellness Podcast, I sit down with Krista Dicks, an experienced wellness entrepreneur who turned her passion into a thriving business. Her story is one of resilience, smart decision-making, and the willingness to evolve beyond just being a hands-on practitioner. Krista shares the biggest lessons from her journey—how she built her business from the ground up, her leadership challenges, and the mindset shifts that helped her scale successfully. We talk about the struggles of transitioning from solo practitioner to business owner, why hiring the right team is crucial, and how she set up systems that allowed her business to grow without burning out. She doesn't hold back on the real struggles, the mistakes she made, and what she'd do differently if she had to start over. If you've ever wondered what it takes to build a successful wellness business beyond just working with clients, this episode is packed with insights that will leave you craving more. Tune in now and learn how to take your practice to the next level!  Check out Krista's website: http://www.theradicalrmt.com/   Her social media pages: https://www.facebook.com/theradicalrmt/   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Let's be real—if you're running your wellness business without solid systems in place, you're setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I'm diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We'll explain why "winging it" isn't a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give you back time while increasing revenue. Whether it's streamlining client bookings, optimizing team management, or automating day-to-day operations, these strategies will help you run your business smarter, not harder. If you're tired of feeling like everything depends on you, this episode is your roadmap to freedom. Tune in now and start building the systems to take your wellness business to the next level!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

Let's be real—if you're running your wellness business without solid systems in place, you're setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I'm diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We'll break down why "winging it" isn't a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give you back time while increasing revenue. Whether it's streamlining client bookings, optimizing team management, or automating day-to-day operations, these strategies will help you run your business smarter, not harder. If you're tired of feeling like everything depends on you, this episode is your roadmap to freedom. Tune in now and start building the systems that will take your wellness business to the next level!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

What if the advice you've been following is actually keeping you stuck? In this episode of the Scaling Wellness podcast, I'm busting the five biggest myths that could be slowing down your business growth. Whether it's marketing misconceptions, team-building struggles, or the fear of stepping back from hands-on work, we're tackling the limiting beliefs that keep wellness business owners from scaling. I'll break down why these myths persist, the real strategies that lead to success, and how shifting your mindset can open the door to more revenue, freedom, and sustainability. If you've ever felt like you're doing all the “right” things but still aren't seeing the growth you want, this episode is for you. Tune in and let's debunk these myths together—because the truth is, scaling your business doesn't have to be as hard as you think!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

Feeling inspired by the fresh start of a new year? Let's channel that energy into making 2025 your most successful and fulfilling year yet. In this episode, I'll guide you through actionable steps to set goals that stick, build momentum, and create a sustainable plan for growth. We'll break down the essentials—how to identify the right goals, avoid burnout, and balance ambition with strategy. This isn't about overloading your plate or adding more to your to-do list. It's about working smarter, focusing on what truly moves the needle, and building a business that serves your clients and your life. If you're ready to stop dreaming and start doing, this episode is your blueprint for success. Tune in and let's create a game plan to make this year your best one yet! ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

Happy New Year! It's that time when resolutions are fresh, motivation is high, and dreams for a better business are top of mind. In this special kickoff episode, I'll guide you through how to turn those January resolutions into actionable strategies that bring real growth and revenue to your wellness business in 2025. We'll discuss why many business resolutions fail and how to avoid the common traps that keep you stuck. I'll share practical ways to align your goals with your daily actions, create a roadmap for success, and build the habits that will help you achieve more without burning out. Whether you're aiming to grow your team, double your revenue, or finally reclaim your work-life balance, this episode is packed with advice to make it happen. If you're ready to ditch vague resolutions and start the year with clear, powerful actions, tune in now, and let's build the business (and life) you've been dreaming of!     ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

Happy New Year and welcome to a special episode of the Scaling Wellness podcast! As we kick off 2025, I'm taking a moment to reflect on the incredible stories and lessons shared by the amazing massage and spa owners featured on the podcast throughout 2024. From personal breakthroughs to business triumphs, these entrepreneurs opened up about their challenges and the creative solutions that helped them thrive. Whether you're looking to scale your business, build a stronger team, or find balance in your personal life, this episode is packed with relatable, inspiring insights that will motivate you to confidently tackle the year ahead. Tune in as we revisit past year's most memorable answers and moments. Let their experiences guide you and spark new ideas for your journey. This is an episode you won't want to miss—let's make 2025 your best year yet!   This episode features:  Emily Woodside of Purity Day Spa Meagan Ford of Integrated Massage and Wellness Wendy Piedad of Wand and Willow Day Spa Eric Oliver of Beyond Exercise Venise Dixon of Indulgence Health Matthew Smith of BodyLogic Tara Tuveson of The Cove Massage Studio Nicole & Brynn of Modern Mind Body Karen Awender of Uptown Haven Wellness Professionals Tracey Morris of Therapeutic Massage and Wellness Spa   - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

Hey there, and welcome back to the Scaling Wellness podcast! Over the years, I've had the privilege of working with hundreds of wellness business owners, and in today's episode, I'm sharing the most impactful lessons I've learned from those experiences. These are the insights that can help you overcome common challenges, avoid costly mistakes, and take your business to the next level. From mastering your mindset to optimizing your team's performance, I'll break down the strategies that truly make a difference. Whether you're struggling to retain clients, manage growth, or scale sustainably, this episode is packed with actionable advice proven to work across the wellness industry. If you're ready to learn from the successes (and stumbles) of others and accelerate your own growth, this episode is a must-listen. Tune in to gain clarity, confidence, and the tools to build a thriving wellness business.   - - - - - - - - - - - - -   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

Welcome back to the Scaling Wellness podcast! In this exciting series continuation, I'm diving into the next critical steps to help you double your wellness business revenue. If you've been looking for actionable strategies to break through your current ceiling and create sustainable growth, this episode is packed with insights you can't afford to miss. We'll explore the essential systems, team dynamics, and operational tweaks that make scaling possible without burning yourself out. From creating a high-performing team to optimizing your client experience, these strategies are designed to work for wellness business owners at any stage. If you're serious about scaling your business and building a future you love, this episode will give you the tools to get there. Tune in, take action, and let's make your revenue goals a reality!   - - - - - - - - - - - - -   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness      

Are you ready to take your wellness business to the next level? In this episode, I'm diving into the first steps of a proven framework to help you double your revenue. Whether you're stuck at a plateau or just looking for fresh strategies, this is where the transformation begins. We'll unpack the foundational changes you need to make, from mindset shifts to practical business adjustments, to start seeing exponential growth. This isn't just about working harder—it's about working smarter, setting the stage for sustainable success while keeping your clients and team happy. If you're ready to stop spinning your wheels and start scaling like a pro, this episode is your roadmap to doubling your revenue. Tune in, take notes, and get ready for part two, where we'll dive even deeper into the actionable strategies you can implement today.   - - - - - - - - - - - - -   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

Are you ready to cut through the noise and focus on what's actually working in the world of wellness business marketing? In this episode, I'm diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today. We'll explore the key trends driving client engagement, how to avoid wasting time and money on outdated methods, and what you need to prioritize to grow your business. Plus, I'll share insider insights from my own clients, along with practical tips that will help you maximize your marketing efforts without feeling overwhelmed. Whether you're looking to fill your team's schedule, attract more clients, or refine your marketing approach, this episode is packed with strategies to help you scale effectively. Tune in to learn what's working now—and how to make it work for you!   - - - - - - - - - - - - -   Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness  

Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today's episode, I'm breaking it all down—how simplicity and focus can transform both your personal and professional life. We'll dive into the dangers of scattered marketing efforts and why consistency, much like sticking to one salad every day, is the secret to sustainable growth. I'll share insights from my own experiences and explain why many business owners waste time and money on strategies that just don't work. Instead, I'll show you how to cut through the noise, build a clear marketing plan, and stop the endless cycle of guesswork. If you're ready to ditch the chaos and focus on strategies that bring results, you don't want to miss this! Plus, I'll be sharing all about Book Your Team Solid, my affordable course designed to help you fill your team's schedule and grow your wellness practice with ease. Tune in, simplify, and start scaling today! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness  

Do you ever feel like you're tossing money at marketing and crossing your fingers it works? In today's episode, we're taking the mystery out of setting a marketing budget. I'll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to new heights. We'll dig into budgeting based on your revenue, goals, and available resources, so you can confidently invest in strategies that bring clients through the door. And as a bonus, I'm excited to share insights from my new course, Book Your Team Solid—crafted to be the ultimate guide for scaling your team's bookings, all at a game-changing price of just $9. If you're ready to move past guesswork and make every dollar count, this episode is for you. Tune in, and let's make your marketing budget work as hard as you do! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

Are you posting on social media only to hear crickets? It's time to change that! In today's episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you're trying to reach new audiences or connect with your ideal clients, these strategies will give your social media presence the boost it needs. We'll explore the “Oh, I Need That” posts that showcase the irresistible appeal of your services and the “Hey, That's Me” posts that create a personal connection with your audience. When your content is engaging, relatable, and shareable, your followers will go from passive scrollers to excited clients. Tune in to discover how to build a stronger social media strategy that fills your schedule, boosts your business, and makes social media work for you. If you're ready to go further, check out the Scaling Wellness Intensive at scalingwellness.com/chat to get tailored strategies for growing your practice. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com  Follow us on Instagram: www.instagram.com/scalingwellness  

Are you struggling to crack the marketing code for your massage business? In today's episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing and ensure your team's schedule is filled with the right clients. Whether it's cultivating long-term relationships (seeds), launching laser-targeted marketing campaigns (spears), or casting a wide net to attract more clients (nets), this episode is packed with actionable insights to get your business moving. I'll dive into how each strategy works, how to implement them in your practice, and why mastering these approaches is crucial to your success. Plus, get a sneak peek at my upcoming course, Book Your Team Solid, designed to help you take these strategies and fill your team's calendar—fast! And the best part? You'll get it for under $10.  Tune in now and start scaling your wellness practice like never before. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness  

Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You're not alone! In today's episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you've got a few therapists or a larger group, scaling beyond this stage requires a different mindset and marketing strategy. I'll break down how you can shift from passive, inconsistent growth to intentional, scalable marketing approaches that will fill your team's schedule and boost your revenue. You'll also get a sneak peek into my new course designed to help you market your entire team and bring in more clients—without the guesswork. If you're ready to grow beyond word-of-mouth and take your wellness practice to new heights, this episode is packed with actionable tips and strategies to get you started. Tune in now and learn how to scale your business like never before! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness  

In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took a leap of faith and made pivotal changes that helped her double her revenue—growing from $180,000 to over $334,000 in just one year! Tracey shares her experience of scaling her business, expanding her team, and opening a new location—all while maintaining the quality care her clients love. From increasing her client database by 1,000+ clients to learning how to delegate and take control of her time, Tracy's story is a testament to the power of resilience, coaching, and strategic growth. Tune in to hear how Tracey transitioned from burnout to breakthrough, and how you can apply her lessons to grow your own business—without sacrificing quality or your sanity. Plus, learn how our intensive coaching played a key role in her success! Check out Tracey's website: https://www.massageandwellnessspa.com/   Her social media pages: https://www.facebook.com/traceystherapeuticmassageandwellnessspa/   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today's episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marketing or expanding your team. We'll start by uncovering why you might be stuck at this level: from being overworked and burned out to facing the challenges of managing a busy schedule and a growing reputation. Learn how what got you here won't necessarily take you further and why a new approach is essential. Then, discover the transformative shifts needed to elevate your business: upgrading your vision, focusing on what truly matters, refining your systems, and shifting your mindset. If you're ready to break free from the hamster wheel of endless tasks and unlock your business's full potential, tune in and see how our intensive coaching can guide you to new heights. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness    

In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center.  With a year of hard work and dedication, Karen and her partner breathed life into their space, doing everything from crafting their own countertops to creating a warm and inviting atmosphere.  From the early challenges of finding a business name and logo to learning the complexities of client management and team leadership, Karen's journey is a testament to the unwavering commitment required to build a successful enterprise.  Through her dedication, Uptown Haven quickly grew from having no clients to serving approximately 2,000 individuals, offering massage therapy, skincare, and aesthetic medical services.  Karen's ability to adapt and navigate the demands of entrepreneurship is truly inspiring, from initially working around client needs to establishing clear boundaries and providing a welcoming yet professional environment for her team and clients alike. In this episode, she shares her insights, experiences, and valuable advice for aspiring business owners based on her own learning experiences.  So, tune in to gain invaluable perspectives on starting and growing a small business, and to be inspired by Karen's unwavering commitment to pursuing her passion and creating a haven for wellness.  Check out Karen's website: https://www.uptownhavenwellness.com/   Her social media pages: https://www.facebook.com/UptownHaven   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I'll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on marketing. Spoiler: it's all about making small but powerful tweaks. We'll dive into three key strategies that can transform your business: from fixing your team's rebooking consistency, to reactivating past clients, and optimizing your schedule to serve more clients with the resources you already have. These are actionable steps you can implement today to increase revenue without the marketing spend. If you're ready to take your business to the next level, this episode is for you. And if you want personalized help to accelerate your growth, don't miss out on our intensive coaching offer! Tune in and start scaling your success. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness    

Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona.  Nicole's story is one of resilience, as she shares her experiences of overcoming  financial challenges to build a successful business from the ground up. Throughout the episode, Nicole reflects on the obstacles she faced during the pandemic, including losing and regaining clients, expanding her business, and transitioning from a solo practitioner to managing a growing team.  She offers valuable insights into the mental shift required to embrace her role as a business owner, the complexities of handling finances, and the significant decision to switch her team from independent contractors to W-2 employees. Nicole's candid discussion also touches on the realities of running a small business, from the impact of COVID-19 to managing client retention and salon policies. Her experiences with marketing strategies like Groupon, strong cancellation policies' importance, and relentless determination offer practical lessons for entrepreneurs in any industry.  Join us as we explore Nicole's journey of passion, perseverance, and entrepreneurial spirit. Check out Nicole's website: https://millermassage.com/   Her social media pages: facebook.com/millermassage/   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Struggling to keep your clients coming back? If you're sending new clients to your team but can't seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You're great at what you do, but success isn't just about attracting clients—it's about retaining them. In this episode, we tackle a common mistake: assuming that your team should just "get it" after being shown once. It's not enough to explain things once and expect mastery. We'll explore "The Training Trinity"—a powerful approach to ensure your team has the systems, accountability, and repetition they need to succeed in rebooking. Your business deserves the same care you give your clients. If you're ready to build a thriving, sustainable, high-revenue, low-stress business, you've got to put in the work on your business, not just in it. And remember, you don't have to do it all alone—discover how our intensive coaching can help you elevate your team's performance. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness  

Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task.  In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. From identifying the root causes of poor performance to implementing effective coaching methods, we provide actionable steps to help you navigate these tough situations with confidence.  Tune in and learn how to build a stronger, more cohesive team by addressing the issues that matter most. This isn't just about management—it's about leadership that inspires change. Don't miss out! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio.  From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective mentorship, and innovative marketing techniques.  Tara's story is a testament to the power of vision, perseverance, and the implementation of proven strategies.  By tuning in and applying the insights shared here, you too can take your practice to new heights and achieve remarkable growth. Check out Tara's website: https://www.thecovemassagestudio.com/   Her social media pages: https://www.facebook.com/thecovemassagestudio   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing guidance with autonomy, and the power of recognizing and rewarding your team to boost morale and loyalty.  Tune in for actionable advice that will help you create a stable, dedicated workforce and transform your business's success.   - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, growing their business from scratch to a thriving team of over 12 practitioners in just three years, all during the challenges of the COVID-19 pandemic. In this episode, we revisit our conversation with Emily to explore how they navigated and grew during the COVID shutdowns, how implementing EOS revolutionized their business processes and management, and the key areas of growth that are essential for managing a large team effectively. Tune in to gain insights and inspiration from Emily's incredible journey! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month.  In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies to elevate your massage business to seven figures and beyond.    - - - - - - - - - - - - -  Ready to take your practice to the next level?  Visit www.scalingwellness.com/chat  and let's start scaling your success together. Tune in and let's make it happen! Learn more at www.scalingwellness.com    Follow us on Instagram: www.instagram.com/scalingwellness   Together, we'll tailor a plan to turbocharge your business journey and propel you toward success!

In this episode of The Scaling Wellness Podcast, I've had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia.    The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending different modalities to cater to diverse client needs.    With over fifteen years of experience as a licensed massage therapist and myofascial release specialist, Matthew has honed his skills in deep tissue and Dalton's Myoskeletal Alignment Technique, empowering his clients to achieve optimal wellness.    This episode has provided a captivating glimpse into the mind and success of a true wellness entrepreneur, inspiring us to explore the power of integrative care and the transformative impact it can have on individuals and communities. We delve into: Balancing business growth with personal passion The challenges and rewards of managing a diverse team The importance of a supportive and unified work environment Tips for navigating interpersonal dynamics in the workplace Check out Matthew's website: https://www.bodylogicclinic.com/   His social media pages: https://www.facebook.com/Bodylogicclinic - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

In today's compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry.    Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success.  This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupuncture and Traditional Chinese Medicine, is a registered massage therapist and certified life coach.In addition to his clinical work, Dr. Jess is a speaker and educator, providing continuing education programs for massage therapists focused on more than just hands-on skills. Jen Jones. Jen owns Chesapeake Serenity Massage, a spa in Arnold, Maryland that offers unique therapeutic methods. Linda Durant.  Linda is the proprietor of The Holistic Spa in Gaylord, Michigan, where they specialize in providing holistic services to enhance your physical, mental and spiritual well-being through their spa services. Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we're here to guide you through it with ease.   In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice on maintaining business values and vision. Steps to ensure your new hires are set up for success.   This episode is packed with actionable tips to help you make informed decisions and set a strong foundation for your growing wellness practice.   Plus, don't miss out on our Free Hiring Kit! Visit scalingwellness.com/hiring-kit-download to grab your complimentary checklist, interview questions, and a sample job ad template. - - - - - - - - - - - - - - -  Ready to Scale Faster? If you're eyeing significant growth and aiming for those $50k months, I'd love to chat with you. Schedule a strategy session with me at scalingwellness.com/chat and let's accelerate your journey to success.   Stay Connected: Follow us on Instagram: @scalingwellness for updates and highlights. For more insights and resources, visit scalingwellness.com.  

Welcome back to another episode of the Scaling Wellness podcast!   Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage therapy and started a mobile business in 2007, later expanding into a multidisciplinary wellness oasis in 2014.    Indulgence Health offers a range of services, including massage, yoga, acupuncture, counseling, and skincare, providing holistic healing experiences. Venise's vision is to create a space of representation and inclusivity for underserved communities, offering services that provide relief from pain, depression, and anxiety.   We delve into: Representation Matters: Delve into the significance of representation in the wellness industry, particularly for black communities, and the impact of creating safe spaces for all individuals to access holistic care.   Navigating Growth: Hear Venise's insights on scaling her business, from making strategic hires to cultivating a diverse team of practitioners aligned with her vision.   The Role of Business Coaching: Venise emphasizes the value of having a business coach to navigate entrepreneurship. Coaching provided guidance, accountability, and support, helping them overcome challenges and achieve their goals.   Managing Growth and Delegating Responsibilities: Venise described her experiences of relinquishing responsibilities, like bookkeeping, and the benefits of seeking specialized expertise to streamline operations.   Navigating Financial Matters: Venise's shift from fear-based decision-making to a more confident and strategic approach, as well as the importance of seeking knowledgeable professionals, such as CFOs and tax advisors, to support financial management. Check out Venise's website: https://www.indulgencemb.com/   Her social media pages: https://www.facebook.com/IndulgenceHealth https://www.instagram.com/indulgencehealth/ Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast!    In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode is your ticket to unlocking next-level growth.   Join us as we explore the wisdom packed into "The E Myth Revisited" by Michael E. Gerber, SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems" by David Jenyns, "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz, "Making Money Is Killing Your Business" by Chuck Blakeman, and "Traction: Get a Grip on Your Business" by Gino Wickman. These aren't just books – they're your roadmap to success, guiding you through the twists and turns of entrepreneurship with clarity, purpose, and undeniable results.   If you're ready to revolutionize your approach to business growth, this episode is your golden ticket. Dive deep into the show notes for links to each must-read book and unlock the secrets to working smarter, growing faster, and achieving your wildest business dreams.     But wait, there's more! Don't miss your chance to schedule a 1-on-1 strategy session with us at www.scalingwellness.com/chat.  Learn more at www.scalingwellness.com  Follow us on Instagram: www.instagram.com/scalingwellness   Together, we'll tailor a plan to turbocharge your business journey and propel you toward success!    

Welcome back to another episode of the Scaling Wellness podcast!  In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard work from an early age, a trait that would shape his entrepreneurial path in the medical field. Beyond Exercise is not your typical physical therapy center. Eric's vision was to create a practice free from the constraints of insurance limitations, focusing solely on what's best for the patient. With a team of 10 physical therapists, 5 fitness coaches, and various wellness experts including massage therapists, health coaches, and Pilates instructors, Beyond Exercise offers a holistic approach to wellness that prioritizes individualized care and results.   We delve into: Breaking Free from Insurance Constraints: Eric shares his journey of dissatisfaction within the traditional medical system and his decision to forge a new path focused on patient-centric care. Working with Complex Cases and Athletes: Beyond Exercise specializes in treating complex cases and working with athletes, providing insights into the challenges and rewards of such specialized care. Scaling a Wellness Practice: With a large team and a wide range of services, Eric discusses the challenges and triumphs of scaling Beyond Exercise, including implementing an entrepreneurial operating system inspired by the book "Traction: Get a Grip on Your Business." Balancing Roles: As both owner and practitioner, Eric navigates the delicate balance of managing the business while ensuring team and patient satisfaction. Whether you're a solo practitioner or aspiring to scale your wellness practice, this episode offers valuable insights into building a successful business focused on patient care and community impact. Join us for an enlightening conversation with Eric Oliver of Beyond Exercise! Check out Eric's website: https://www.gobeyondexercise.com/   His social media pages: https://www.facebook.com/goBeyondExercise/ https://www.instagram.com/gobeyondexercise Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team?  In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them.  Additionally, we offer valuable insights on employee retention strategies to help you build a strong and dedicated team that will drive the success of your business. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager.    Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles.    From navigating challenges to embracing growth, this compilation episode offers invaluable insights and inspiration for those embarking on their own leadership journey in the wellness world.   This episode features: Danielle Ratliff. Danielle is the former owner of Serenity Now Massage Therapy in Cornelius, North Carolina. She currently owns a writing and marketing company called Joyful Rising. Danielle has compassionately empowered thousands on well-being journeys as a Contributing Writer, Holistic Wellness Radio Show Host, Licensed Massage Therapist, Registered Dietitian, and Mental Health Advocate.   Julie Miller-Wilson. Julie is the co-owner of Body Kneads, Etc a spa, coffee shop & boutique fitness center in Lebanon, TN.  Julie and Heather studied massage therapy at Southeastern Institute and continued their massage therapy education in Myofascial Trigger Point Therapy at the MYO Pain Institute, Chicago. Both Heather and Julie are "working partners" at the spa, and are licensed Neuromuscular massage therapists and specialize in Myofascial Trigger Point Therapy.   Kelley Silva. Kelley, the proud owner of All About the Massage in Westford, MA, has been dedicated to providing top-notch therapeutic massage services since 2010. With a team of skilled practitioners, her practice has become a trusted hub for relaxation and pain relief within the Westford community. Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com  Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness    

Welcome back to the Scaling Wellness podcast!    In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be.    We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business forward.    Tune in for practical insights and a roadmap to turn your business dreams into reality. Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness