Podcasts about book that matters

If you've ever thought about writing a book, this is for you. If you've ever read a business book and wondered what goes into it, this is for you.Josh Bernoff helps nonfiction authors succeed. He's been doing it with a high degree of success himself and has documented how you can in his latest book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters (Amplify 2023).He brings us on a journey of the struggles and rewards of writing a book, including everything from being a pantser vs. a planner, proposals and agents, marketing, and more.Timeless Leadership is supported by people like you. Show how much you value this content by becoming a subscriber.Links* Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters by Josh Bernoff* Josh's website and blog* Connect with Josh on LinkedInBecome a sponsor of Timeless Leadership Music* Americana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.  https://creativecommons.org/licenses/by/4.0/Source:  http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092Artist: http://incompetech.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

Welcome to episode #908 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #908. When I think about business books... from writing one to the ideas within them, to how the business of writing book works, I think of Josh Bernoff. His latest book, Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters, highlights his deep understanding of the intricate process of crafting impactful business literature, and how to make it successful. His approach is direct, and uniquely hands-on. He dives deep into the creation phase, assisting authors in rapidly defining their book idea and finding the perfect title and subtitle, delivering a one-page book treatment that sets the foundation for their project. His service extends to creating compelling book proposals, including everything from a captivating opening to a detailed promotion plan, ensuring that the manuscript appeals to both publishers and readers. Book projects on which he collaborated have generated more than $20 million for their authors. Before this gig, Josh spent twenty years as the Senior Vice President, Idea Development at Forrester, where he analyzed technology and business. At Forrester (and with co-author, Charlene Li), he published the Businessweek bestseller Groundswell - Winning in a World Transformed by Social Technologies. He has authored, coauthored, or ghostwritten eight business books, including Writing Without Bullshit - Boost Your Career by Saying What You Mean. Prior to Forrester, Josh spent fourteen years in start-up companies in the Boston area. Now, he works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 50 nonfiction books. Josh writes a blog post on topics of interest to authors every weekday. Enjoy the conversation... Running time: 1:09:44. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Josh Bernoff. Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters. Writing Without Bullshit - Boost Your Career by Saying What You Mean. Groundswell - Winning in a World Transformed by Social Technologies. Josh's Blog. Follow Josh on X. Follow Josh on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

A lot of thought leaders have written books, eager to get their insights out into the world. Yet many start the task without having a well-defined plan for what comes next!   Our guest today has literally written the book on writing thought leadership books! “Build a Better Business Book: How to Plan, Write and Promote a Book That Matters” is the work of the amazing Josh Bernoff, and we can't think of a better person to help nonfiction authors succeed. In order to help authors find success, they first have to understand what that means to them. Josh explains how success can look differently to each author and often is unrelated to the quantity of books sold.  Success can take the form of launching a speaking career, generating leads, or purely having a book that makes you the authority in your field. Once you know what sort of success you want, you'll need to plan beyond the book. Josh shares how many authors don't look beyond the launch of their book and become disappointed when nothing happens. However, those that properly promote their book, and have scalable plans in place for after the book is launched, can take their business to the next level. If you have an idea for a book, but you're not sure if it checks the boxes of "big, right, and new," then this episode will guide you on your journey. Three Key Takeaways: ·         For authors the success of a book is typically not measured in sales but in the additional business generated from the book. ·         Before you publish a book have a plan to define yourself beyond the book. ·         Tradition, hybrid, and self-publishing all have pros and cons.  You have to understand the needs of your book to find the right fit.

Minter Dialogue with Josh Bernoff Josh Bernoff is the author, coauthor, editor or ghostwriter of eight business books. He's published "Writing Without Bullshit" which Toronto's Globe and Mail called, "a Strunk and White for the modern knowledge worker." He was the coauthor with Charlene Li of "Groundswell" which was a BusinessWeek best seller. His latest book, and the main subject of our discussion, is “Build a Better Business Book, How to Plan, Write and Promote a Book That Matters.” We discuss the why and how of writing a business book, some super valuable tips around how to position the book, how to get your book "out there," the importance of an index, audiobooks, cowriting and many other elements that can help a business book be successful.   If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he collaborated have generated more than $20 million for their authors. Josh's most recent book is "Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters." He is also the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean" and the co-author of "Groundswell: Winning in a World Transformed by Social Technologies." He has authored, coauthored, or ghostwritten an additional eight business books. Josh works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 45 nonfiction books. He was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. Prior to Forrester, Josh spent 14 years in start-up companies in the Boston area. Josh has a mathematics degree from The Pennsylvania State University and studied mathematics in the Ph.D. program at MIT. He lives with his wife, an artist, in Portland, Maine. More about Josh and his new book at https://bernoff.com/books More about Dan Pontefract and his work at https://www.danpontefract.com/

A conversation about the current state of marketing books with Josh Bernoff. Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify. Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.  He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. Book projects on which he has collaborated have generated over $20 million for their authors.  Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).  He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.  He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.  Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff About the Book: Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead, focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your readers take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute that plan with a low-stress, high-potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghostwriters without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. About the Author: Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors. Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto's Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller. He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business. Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT. And, interesting fact – he has appeared on 60 Minutes! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/build-better-business-book-josh-bernoff

From time to time people find out in conversation that I'm a published author. It's a monicker and fact that sits in my social media bios and certainly something I say proudly on my website and such, but it's not something that typically comes up on conversation. When it does, I get asked a lot of questions about it. Writing a book certainly had a big impact on my professional credibility and personal brand. Though anyone with an idea and the Internet, and maybe a little bit of money, can self-publish, all three of my books have been with legit, business publishing houses. For Winfluence, I even had an agent to help me shop the book around. As an aside, I love the sound of saying, “My agent will get back to you,” and having one sounds like a big deal. I love ya, Gary, but in reality, it's not as big of a deal as you might think. It's like having a real estate agent for your ideas. Nonetheless, people are curious about writing books. Content creators should be. For the influencer types out there, writing a book takes you to a new level of legitimacy and credibility. If you're not an influencer but still want to write a book, the hard truth is you're going to need an audience to market it to if you want a publisher to pay attention to your idea.  All those nuances of writing books, or at least business books, stuck in Josh Bernoff's crawl, as they say where I'm from. Josh has three published titles to his name including the groundbreaking book Groundswell he co-authored with Charlene Li. But he's collaborated on, ghost written or been involved with 45 non-fiction book projects.  His latest is a new how-to guide that cuts through the fantasy and makes writing a book a very practical thing. It's called Build a Better Business Book: How to Plan, Write and Promote a Book That Matters. Sounds a little like the advice we got from Jay Acunzo recently on the show, right? Josh is here today to share his comprehensive guide for authors to help you write a better book. Or write your first one in a better way. We're going to dig into whether or not you should be an author, how to be a good one and where books fall into the schema of influence success for creators and brands.  This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I'll personally set up time to chat with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to plan, write and promote a book that matters?With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves calculated Positioning, stimulating Questioning, ingenious Tactics, fearless Reaching, awe-inspiring Shareable content, and perfect Timing. By implementing this method one month before and two months after releasing your book, you can revolutionize your reach and impact like never before. And that's not all - Josh also uncovers the untapped potential of building personal connections with influential reporters and bloggers for effective book marketing.  Tune in now!Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for AuthorsGet a copy of Josh's bestselling book today!Click here to schedule your 20-minute brainstorming session with Susan

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business.  ​​His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. More About Josh Bernoff: Get your copy of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Reach out to Josh.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff https://amzn.to/446ArCp “If you're serious about writing a business book that matters, then look no further.” —Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human ENDORSED BY MORE THAN 50 SUCCESSFUL BUSINESS AUTHORS Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghost writers without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. About the Author Josh Bernoff is the author, coauthor, editor, or ghostwriter of eight business books. Book projects on which he has collaborated have generated over $20 million for their authors. His most recent book is "Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters -- A Comprehensive Guide" (Amplify, 2023). He is also the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean"(HarperBusiness, 2016). Toronto's Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He was coauthor of "Groundswell: Winning in a World Transformed by Social Technologies" (Harvard Business Press, 2008), which was a BusinessWeek bestseller. Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views. He lives with his wife, an artist, in Portland, Maine.

In this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon […] The post Build a Better Business Book appeared first on Marketing Over Coffee Marketing Podcast.

My friend Josh Bernoff returns today to talk about his excellent new release, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Support the showMore about Conversations About Collaboration: Tweet at Phil Simon. Support the show via Patreon. Contact Phil Simon.

I was at a bar on Friday. And as is often the case when meeting new people, I was asked what I do for a living. So I said, as I commonly do (unless I decide to be cheeky), that I write books and help others do the same. So far so good. But my interlocutor was a curious one. So I was pressed to give more details and was asked one very interesting question. "Léandre, can anyone write a book? What is the level of skill needed?" I wanted to share my answer here because someone might need to hear it.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Have you ever wanted to become an author? If so, this episode is for you as we interview Dr. David Diehl, a retired educator from Houston, TX, who worked with Trivium Writing on his very first book The Umbrella: Your Personal Guide to Weathering Life Storms. During this interview, we talk about Dr. Diehl's book, which is all about creating better ways of thinking to navigate life situations. We also discuss the process of going from an idea to a published book.To purchase your copy of The Umbrella, click here.To connect with Dr. David Diehl, find him on Facebook, Instagram, and LinkedIn. To learn more about Dr. Diehl and his book, visit The Umbrella's website.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

“The art of persuasion lives in the craft of writing…if you want to catapult your writing skills, write a book.” Léandre Larouche is an author, speaker, and writing consultant based in Toronto, Canada. He is the author of Hétérochrome (2017), Write a Book That Matters (2021), The Architecture of Grammar (2021), and The End of Nonsense (forthcoming). Léandre is a writing activist. He believes that writing is the most powerful skill in the world and that writing well isn't hard with the right mindset and approach. Questions and topics we covered in this episode include: Léandre's obsession with writing and how he learned to become a writer with English as his second language. Using a book to build authority in any industry. How to start writing a book? What are the some popular “best practices” that Léandre doesn't agree with? The right writing habits to keep. Léandre's approach to editing. When is the right time to request feedback on a book? When should you hire a ghostwriter? Self-publishing or going through a publisher—which is the right path? And more! Connect with Léandre via his: Website - https://www.leandrelarouche.com/ Facebook - https://www.facebook.com/leandrelarouche/ Instagram - https://www.instagram.com/leandre_larouche/ LinkedIn - https://www.linkedin.com/in/leandre-larouche/ Twitter - https://twitter.com/leandrelarouche --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

To be persuasive, you should avoid certain words and phrases. One of them is the phrase "it's interesting to note that..." The reason this phrase hinders your persuasion is that it forces a conclusion onto the reader. Your readers are capable of making their conclusions, and if they come to the same conclusions as you do, they will be persuaded. But if they feel you are pushing your conclusions onto them, they will not hear you out.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

There is a large difference between speaking and writing as far as persuasion goes. When we speak, we can use tonality and body language to show confidence. But when we write, we have to double down on the power of our words themselves, and we can do so by revising and editing our words.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Can any type of content be persuasive? The short answer is "yes," but it depends on the writing goal. In Trivium Writing's Architecture of Writing methodology, there are 4 writing goals: description, narration, narration, and persuasion. These 4 goals contribute to content being persuasive, but in the end, for content to be persuasive, there must be an intention for the content to be persuasive. For example, a biology textbook isn't persuasive; but Darwin's On the Evolution of Species was very persuasive when it was published.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

From time to time, you will find yourself faced with an unconvincing sentence. The rest of the text may be persuasive, but one sentence in particular sounds off. To fix an unconvincing sentence, you have to ask yourself the following question: is the problem inside or outside the sentence? In other words, is the problem the words or the content? If the problem is inside the sentence, you must revise the words and choose them more carefully. If the problem is outside the sentence, then you must revise the paragraph's content.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

How can you tell if a sentence is persuasive? Sure, you can know if a text is persuasive. But how can you tell if one sentence in particular helps the text being persuasive? The answer lies in the certainty of the language. Some words and phrases such as "I think" and "I believe" insert doubt in your writing. Unless you actually doubt what you are writing, in which case you perhaps should not be writing it, do not use doubtful language. The more doubt you insert into your writing, the less persuasive you are.This episode is the first in a series of podcasts on the topic of persuasion. I would like to thank you Carlo Cabrera for asking me questions about writing and persuasion.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

What's interesting about Hollywood movies is they follow a specific structure. Not only that, we can know the structure and have studied and still feel emotionally compelled by it. Why is that? That's because humans are completely wired for story. We understand the world through storytelling, and we crave stories. So, when writing and communicating, make sure you are telling stories.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

The other day, I was reading the New York Times nonfiction bestseller list and noticed something particular. What was it? It was that the top 5 books on the list all had one thing in common: their title was one word only. Of course, that fact does bear significance: it means these words are very strong and capable of drawing the audience in. In this episode, we look at these book titles and how powerful a single word can be.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

It can be hard to stay focused and productive when working on a long piece of writing. One thing I have noticed about myself is that varying where I write helps me a great deal in staying focused. I enjoy being in different environments, in different positions (sitting, standing), and using different devices. I have three different locations where I write in my apartment, and I also frequently go to coffee shops. I also have three devices I use to write: a mac mini, a Macbook, and an iPad. Having these different devices helps me vary where and how I write, which is extremely valuable. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

I was driving down in Toronto when suddenly I was struck with a sense of sadness and nostalgia. What had happened? I was driving by an avenue where an ex-lover was living when we were seven years ago. I associated that specific corner of the city with the heartbreak that occurred because it was around there I last saw that woman. But how could my emotions be triggered? It was because of the words written on the buildings on that corner. ICICI Bank and Intel. These words, with the image of these buildings, were carved into my mind in association with these feelings. This should all teach us a lesson, which is that words can trigger emotions in the subtlest of ways. When we write, we must be aware that words trigger emotions, and we can use this to our reader's advantage. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Leandre Larouche is an author, speaker, and writing coach/consultant based in Toronto, Canada. He is the author of Hétérochrome (2017), Write a Book That Matters (2021), The Architecture of Grammar (2021), and The End of Nonsense (forthcoming).Learn more about Léandre's writing here.Listen to the Word Leader podcast here!

On this episode, Azul talks about this idea of books being more than words, what is missing from most books, and how to write a book that really matters.

It's hard to believe, but we have passed the 300th episode of The Word Leader Podcast. We are going to take a short pause until the end of the year, and we'll be back strong in January 2022.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Stories sell, but how do you write a story? Not every piece of information in your hand is a story, but it can become one if you make it so. Remember that a story is made of someone doing something. There needs to be a character and an important action. These two elements create a journey, and the journey creates a change. The character's action is made in order to solve a problem. But the character can't resolve the problem right away. He or she needs to change and become better to do so. By the end of the story, the character is a new person, which gives people the hope of transformation for themselves.   Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

You don't need to be in love with writing to be a good writer. You simply need to be observant and analytical. You can identify the patterns of good writing. Learn some writing concepts and identify them in texts you love. Start implementing these patterns in your own writing, one at a time. Slowly but surely you'll be implementing most of the patterns found in good writing. You can guess what good writing is, but that's going to take you a long time. Looking for patterns is the perfect shortcut to improve your writing.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

The best and easiest way to improve your writing is to cut words and sentences. The less words you have, the more impact each word has. The same goes for sentences. Shorter and more concise texts require more from readers. The more engaged the reader, the more power your writing has. When you strike someone's imagination, you leave a mark on their mind. Less is more, always.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

You can educate people all you want, but nothing comes close to letting them come to their own conclusions. Your job as a writer is to connect facts, ideas, and stories for readers to make their own minds. You can try to force a perspective down their throat, but you likely won't succeed. Your job is simpler than that. Connect the right information in the right order with the right transitions, and the truth will become obvious. It will shine. It will glow. You'll be rewarded as a thought leader.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Some books contain knowledge that will change your life. Knowledge is power, as the saying goes. But power can kill you, too—or at least leave you incapacitated. Knowledge is empowering if one knows how to use it. There are many unfortunate things about the world we live in, and knowing all about it without the ability to change anything is soul-crushing. You need to grow to handle the truth. If you read more than you grow, you may become jaded and miserable. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

If you're writing and publishing a book, one of your goals is to sell copies. To sell copies, you must be cognizant of what's been done before you because success leaves a trail. In the end, you have to find a compromise between what you really want (which doesn't necessarily sell) and what works (what sells). One of the biggest mistakes we make both in writing/publishing and business is giving the market what we think it wants—not what it actually wants. Whether for your title, content, or book cover, look at what's worked before to get some inspiration. But remember to stay true to yourself!Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

What's hard about writing a good book is keeping the quality consistent. All too often, when we write our first draft, the quality of our content and writing vary between chapters and sections. Although it can be avoided through solid writing foundations, it's not completely abnormal. Writing is a difficult task, and writing well is even more so. But that's why you should always have people to review your work—whether or not they're professionals. The more pairs of eyes, the better. These people may not know how to fix the issues in your book, but they can at least point them out. You can also work with a professional writer to make sure your book is consistent. If the quality of your book isn't consistent across the whole book, you risk letting down your readers.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

It's tempting to believe that we can only learn how to write well by reading books on writing, by writing a lot, or by taking a graduate program. But the reality is that the mechanics of writing are only one aspect of writing—and it's not even the most important. The most important aspect of writing is human psychology. How well do you understand how people think and process information? That makes the biggest difference in your writing. That's why a lot of non-trained writers have become successful writers. At the end of the day, you can learn how to write anywhere—just look at the world around you and pay attention to how people behave.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Books take time to write, and that's a good thing. You've probably been in a situation where you spoke too fast and regretted it. Or perhaps you've sent a text message and didn't take the time to evaluate whether you meant what you wrote. That happens to the best of us. But that happens because we don't take the time to review ourselves. Books are great pieces because they afford you the ability to review yourself. So, by writing a book, you can give your message more credence. And by reading books, you can get your hands on better, more thoughtful information. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

When I was in university, I used personal branding to get good grades on my paper. I developed a very unique way of writing papers, and they usually involved mixing cultural politics and humour. The reality is that you can brand yourself through the way you write and the way you communicate. Branding can be found in everything, and everything can be branded. In the end, your branding is simply how people talk about you when you're not in the room. It's how you're remembered by your audience. Use branding to your advantage.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Two important needs humans have are certainty and variety. Though certainty matters because people need to trust you to take them somewhere, variety matters a great deal because people get bored if they can predict what's next. At every level of your writing and communication, you need to offer variety. You do so by changing the variables you are using. Variables can be themes, paragraph length, sentence types, and much more. Once you understand the variables of writing and communication, you can vary them and make your writing engaging.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Conceptual thinking is the ability to connect ideas and turn abstract thoughts into compelling concepts people can visualize. This skill is highly profitable and highly underrated. We don't talk a lot about conceptual thinking, just as we don't talk a lot about writing. Yet it is so important. Conceptual thinking produces best-selling books, billion-dollar brands, and paradigm-shifting thought leaders. Conceptual thinking is the very core of what makes information compelling. If we can feel it, and conceptualize it, we can see it. If we can see it, we can believe it. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

If you feel you're struggling with writing, you need to ask yourself why. You need to assess your expectations and vision. You also need feedback. The truth might be that you're doing just fine, and that your expectations are too high for where you are. High achievers have a way of always looking ahead and wanting to improve. But you can't get ahead of yourself. Perhaps the only problem you have is perception. Because, after all, your main question should be, “is my writing achieving its goal?” If it's not, you need to understand why so that you can solve the issue. This can only happen if you evaluate what the actual goal is.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

A client asked how to bridge the gap between being structured and being generic. The truth is that structure doesn't need to be generic. The problem with book and content coaches is they put a bandaid on the problem of structure. They say, “put these elements in this order” when in fact the order doesn't matter much. Sure, some things need to go at the beginning and others at the end. But, if you want to write something compelling, you need to trust your creative instincts and let the structure come to you. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Writing is the key to a successful life because writing is formalized thinking. Good thinking leads to a good life. But why is that? There are two ways writing can be useful to lead a good life. First, writing helps us figure out what we want. Writing about the future helps get a crystal-clear picture of what we want out of life. Second, writing helps us reconcile ourselves with the past. By writing, we can better understand how we feel about the things that have happened and we can improve our relationship with the past. If you write both about the future and the past, you'll be set for success no matter what happens to you. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today. Buy the Self-Authoring program at https://selfauthoring.com/ (I am not affiliated with them and am not receiving a commission.)

One of my mentors once told me, “No. Stop. You're growing too fast and not slowing down for your audience. Teach one simple nugget at a time, and your audience will be better off. Stop letting your expertise be your biggest shortcoming.” Damn, he was right. He was completely right, and it was tough to accept. Unfortunately, this happens to everyone—even the people who teach communication. We get so immersed into our field that we forget the world outside. But we need to come back to reality. We need to eat our dog food. So remember to slow down; you may be going to fast for your audience.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

If you write a book for the first time, you'll quickly notice that it's like opening a Pandora's box. You'll find a lot more than you thought you would. In fact, you may wonder whether you have more than one book. You may wonder if you should be expanding your thoughts—or not. You may wonder if you should be blogging, if you should be writing articles, and the like. It's normal. You have more than a book. You have a content library. Your thoughts are not just many, they are evolving. Your substance changes over time. Think about your book as the beginning, not the end. Your book is the beginning of a web of knowledge.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

While writing your book, you'll get feedback from other people. But chances are that you're attached to your work and taking criticism (even if constructive) can be difficult. I catch myself every so often wincing at the feedback I get when it's not what I want it to be. Of course, I'd like to get everything perfectly the first time. Don't we all? But, in those instances, I remind myself that I'm not doing this for myself. I'm not writing for myself. I'm writing for other people. I'm trying to lead, and as Simon Sinek says, “leaders eat last.” I swallow my pride and evaluate the feedback objectively. This is the only way to handle feedback.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

We often dismiss theory on the basis that it's not as useful as practice. We often believe that “practical” books—how-to books—are inherently better. I think that is because we live in the era of personal development. But let's not dismiss theory because we need theory to get to the practical stuff. We need to lay out theories about the world because we don't have all the answers just yet. We need to form theories because they guide us through our investigations of the world. We need theory as much as practice, so let's not dismiss it.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

We often talk about all the beautiful things that come with writing and being an author. Of course, writing is a potent way to make a mark on the world and impact other people's lives. But writing can also backfire. Words have lives of their own, and so do texts. Think of how Karl Marx's work was appropriated by various revolutionaries who killed millions of people. The truth is that most people who write are well-intended. They believe they are doing the right thing. But their writing can be appropriated nonetheless. Your responsibility as an author is to be crystal clear about your prescriptions. You can't stop people from interpreting your work, but you can at least make clear what you stand for and what you stand against. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

No one ever asks “How do I pick a great coach to make sure I finish my book?”.  But according to Dr. Angela Lauria, that question is ten times more valuable than all the other questions she's asked by people about to start or in the process of writing a book.  Why? Because accountability can't be understated. If you're just starting on your nonfiction business book and wondering how to pick a topic, organize it, and write it, make sure you add selecting a great coach to your list of needs for your book writing project.  No Accountability? It's Unlikely Your Book Will Happen   The difference between saying to yourself you want to write a book and saying it out loud is huge, explains Angela, an author and writing coach.  She acknowledges that it's hard for people to understand the real value a coach can bring, especially when you throw in a cost of thousands of dollars. Lots of authors start out thinking they can coach themselves. But if you don't have the accountability built in, it just won't happen.  Angela paid $10,000 a month for a coach, who told her to post in a group that she intended to have her book manuscript finished by August 14. The thought of missing the deadline and having to tell her group that she made a promise to herself was enough to keep her on track with her first book, The Difference: 10 Steps To Writing a Book That Matters.  For people who can't or don't want to pay a coach $10,000 a month, Angela's advice as a coach is to withdraw $1,000 from your bank, put it in an envelope, and address the envelope to like the political party you don't like. Then hand it to a friend and ask them to mail it if your manuscript isn't finished on the deadline you set for yourself.  Revenue Increased To Millions After Publishing Her Book   Before writing The Difference, Angela says her business was a mish-mash of projects and clients. She was doing well financially, but felt unfocused in her work and purpose.   The Difference contains a ten-step process for life coaches and therapists who wanted to take one of their processes and put it into a book and use the book to get a steady flow of business. And when Angela wrote the book, she did so with a strategy in place to help her give her business focus and increase her income. Here's her strategy:  Determining the one service she wanted to focus on and sell - teaching clients how to put their expertise into a book to get clients  Using the book as a filter to attract the right clients for this one service  Giving away copies of the book. In total more than 100,000 copies were given to potential or existing clients  With the The Difference acting as a filter, Angela spent way less time on sales and fielding calls, and the ones she had were serious enquiries  She was able to sell one product at one price.    “I said no to a lot more, but my revenue went from a few $100,000 to $3 million within 18 months of publishing,” she says.  Two Kind Of Business Books  Angela says there are two kinds of business books. The first is about your signature program, in other words, what you want to be known for. The second kind of book is about your philosophy or your leadership. These are platform books that aren't going to drive clients but instead give readers an understanding of who you are.  Angela has two books about her signature program. One is The Difference and the other is Make ‘Em Beg To Publish Your Book.  “Those two books teach my signature system; it's called the difference process. It is the system for how to get your book written and generate revenue for you. And that is how people walk through my door. That's how people get to work with me.”  Angela's books about her leadership and philosophy as a human are The Incubated Author and Make ‘Em Beg To Be Your Client. The former is about her position on social justice, and how important she thinks it is for businesses, especially in personal development, to take a stand for their values.  Make Em Beg To Be Your Client is about how to build a quarter-million-dollar coaching business.  Use a Book To Make Your Message Clear To Clients   She explains that these types of books require a massive upgrade in thinking because most coaches make around $40,000 to $60,000 a year.  I always recommend until you've got your business cranking, to write what I call a front-end book, or a signature program book, or sometimes I call it in a Scottish accent: ‘Your wee portal,” explains Angela.  “Your wee portal is the little door that clients can walk through. So if you're a pool company, your wee portal is going to be ‘We build pools', but then you might do lifeguard lessons, pool maintenance, sell floats for people's pools, you might do a whole bunch of other things. But you wouldn't do them if they weren't add ons to your main core signature program.”  Complete Transparency With Client Processes And Promises   While some marketers advise adopting an air of mystery and keeping the details secret, Angela believes the opposite is the best strategy. And she advises that authors do the same: If someone reads your book, tell them the exact system in great detail.  She says: “If you read my books, and you follow the steps—actually follow them—they will result in a book that can generate a quarter million dollars for you within 12 months.  “But most people won't do it on their own. So instead of being shifty or cagey about what you include, tell them every single exhausting detail and tell them if they're committed. If they do it with you, they're probably more likely to succeed because you've done it a few more times than they have.”  Angela covers a lot more in this episode, including:  Her ten steps to writing a book that matters  Which time of the day you should write  How she works with her clients  How many clients are her ideal  Other lessons for entrepreneurs.    Learn more: If you got a lot from this episode and want to know what it's like working with a book coach, listen to:  Why And When To Work With a Book Coach And What to Expect From Them  And this interview with Paul Epstein, who highly recommends working with a book coach:  You Hurt Others By Not Sharing Your Big Ideas In a Book  LINKS  LinkedIn  Twitter  Facebook  AngelaLauria.com  SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.  We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

Dr. Angela E. Lauria is the founder of The Author Incubator™ and creator of the Difference Process™ for writing a book that matters. She host of the popular Book Journeys Radio and ^Page UP^ podcasts. Helping people free their inner author since...