Podcast appearances and mentions of josh bernoff

Jim talks with Josh Bernoff, author of Writing Without Bullshit, about the impact of AI on writing education and professional writing. They discuss Josh's background and career, Stephen Lane's recent op-ed arguing that AI should take over writing mechanics, problems with AI-generated writing, the role of writing in thinking, ChatGPT's "deep research," Jim's ScriptHelper project, the decline in math & navigation skills, the importance of memos for corporate decision-making, literacy as a fundamental life skill, Ethan Mollick's approach to AI in education, writing as art, the PowerPoint problem, the Idiocracy scenario, and much more. Episode Transcript "Could AI Replace the Teaching of Writing?: Why the Boston Globe op-ed is dead wrong" - Josh's blog post "AI in the classroom could spare educators from having to teach writing" - Stephen Lane's Boston Globe op-ed Writing Without Bullshit, by Josh Bernoff The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience, by P.V. Kannan with Josh Bernoff Josh Bernoff is an expert on how business books can propel thinkers to prominence. He is the author of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters – A Comprehensive Guide for Authors and Writing Without Bullshit: Boost Your Career by Saying What You Mean, as well as coauthor of Groundswell: Winning in a World Transformed by Social Technologies. He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.

Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books. Over his 20 years at Forrester, Josh covered the technological transformation of the television and other media sectors. He also edited two books and co-authored three of us his own, including the bestselling book on social media, “Groundswell.” Because books are a key piece of thought leadership marketing, Josh brings a valuable perspective to Everything Thought Leadership. Today, he speaks with ETL Host Bob Buday about his career in thought leadership, the keys to a productive thought leader/ghost writer relationship, and the findings of a new study on business book ROI.

In today's episode of Leveraging Thought Leadership, our host Peter Winick is joined by Bill Sherman, co-host and COO of Leveraging Thought Leadership, Dr. AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book, Marissa Eigenbrood, President of Smith Publicity, Inc., Alison Schwartz, COO of Gotham Ghostwriters, and Naren Aryal of Amplify Publishing Group. They discuss the findings of their recent research into the Return on Investment of publishing a business book. In today's presentation we will have a first look at the data that was gathered from hundreds of authors about their experiences getting published, the expenses incurred, and the results the book had on their business. These authors were reached through not only the friends and colleagues at Thought Leadership Leverage but those from many supporting sponsors such as Greenleaf Book Group, Marshall Goldsmith 100 Coaches, Page Two Books, and Zilker Media to name a few. Before the research could even begin we had to ask the questions "What is ROI?  How can you measure it?  How much does an author spend? What is the effect of different publishing models?  And what type of returns do authors see? In answering these questions we explore what the data tells us about the three different publishing models (Traditional, Hybrid, and Self Publishing), the role RP and Ghostwriters can play in the success of each. We also investigate the hard and soft costs involved in writing a book and what the returns could look like.  While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data. To get a copy of the paper when it's released e-mail info@authorroi.com

If you've ever thought about writing a book, this is for you. If you've ever read a business book and wondered what goes into it, this is for you.Josh Bernoff helps nonfiction authors succeed. He's been doing it with a high degree of success himself and has documented how you can in his latest book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters (Amplify 2023).He brings us on a journey of the struggles and rewards of writing a book, including everything from being a pantser vs. a planner, proposals and agents, marketing, and more.Timeless Leadership is supported by people like you. Show how much you value this content by becoming a subscriber.Links* Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters by Josh Bernoff* Josh's website and blog* Connect with Josh on LinkedInBecome a sponsor of Timeless Leadership Music* Americana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.  https://creativecommons.org/licenses/by/4.0/Source:  http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092Artist: http://incompetech.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

Welcome to episode #908 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #908. When I think about business books... from writing one to the ideas within them, to how the business of writing book works, I think of Josh Bernoff. His latest book, Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters, highlights his deep understanding of the intricate process of crafting impactful business literature, and how to make it successful. His approach is direct, and uniquely hands-on. He dives deep into the creation phase, assisting authors in rapidly defining their book idea and finding the perfect title and subtitle, delivering a one-page book treatment that sets the foundation for their project. His service extends to creating compelling book proposals, including everything from a captivating opening to a detailed promotion plan, ensuring that the manuscript appeals to both publishers and readers. Book projects on which he collaborated have generated more than $20 million for their authors. Before this gig, Josh spent twenty years as the Senior Vice President, Idea Development at Forrester, where he analyzed technology and business. At Forrester (and with co-author, Charlene Li), he published the Businessweek bestseller Groundswell - Winning in a World Transformed by Social Technologies. He has authored, coauthored, or ghostwritten eight business books, including Writing Without Bullshit - Boost Your Career by Saying What You Mean. Prior to Forrester, Josh spent fourteen years in start-up companies in the Boston area. Now, he works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 50 nonfiction books. Josh writes a blog post on topics of interest to authors every weekday. Enjoy the conversation... Running time: 1:09:44. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Josh Bernoff. Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters. Writing Without Bullshit - Boost Your Career by Saying What You Mean. Groundswell - Winning in a World Transformed by Social Technologies. Josh's Blog. Follow Josh on X. Follow Josh on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

One of the keys to successful partnerships is the creation of great content.   You might not always equate partnerships with content, but the fact is, the partnership space is filled with content-filled satellites such as onboarding, case studies, pitches, white papers, reports, sales introductions, books, and of course the more obvious rockets such as blog posts, eBooks and webinars.   Each one an opportunity to partner with a colleague within your organization, or a partnership leader from another brand.   How can we ensure these content partnerships succeed?   That's what Josh Bernoff is here to help us with.   Josh is a prolific writer and is dedicated to helping other businesses and authors publish amazing content. Books he has written or collaborated on have generated over $20 million for their authors. Josh's daily blog at Bernoff.com has topped 4 million views. He was formerly senior vice president, idea development at Forrester Research, where he spent 20 years analyzing technology and business.   Partnership Unpacked host Mike Allton will ask Josh Bernoff on Date at Time:   ♉️How brands can leverage content partnerships ♉️Where to start to ensure a successful partnership ♉️What pitfalls to avoid with content partnerships   Subscribe to the show calendar: agorapulse.com/calendar   Learn more about Josh Bernoff   Connect with Josh Bernoff on LinkedIn Connect with Josh Bernoff on Twitter   Resources & Brands mentioned in this episode   Bernoff.com Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-drive-successful-content-partnerships-w-josh-bernoff/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Alton

A lot of thought leaders have written books, eager to get their insights out into the world. Yet many start the task without having a well-defined plan for what comes next!   Our guest today has literally written the book on writing thought leadership books! “Build a Better Business Book: How to Plan, Write and Promote a Book That Matters” is the work of the amazing Josh Bernoff, and we can't think of a better person to help nonfiction authors succeed. In order to help authors find success, they first have to understand what that means to them. Josh explains how success can look differently to each author and often is unrelated to the quantity of books sold.  Success can take the form of launching a speaking career, generating leads, or purely having a book that makes you the authority in your field. Once you know what sort of success you want, you'll need to plan beyond the book. Josh shares how many authors don't look beyond the launch of their book and become disappointed when nothing happens. However, those that properly promote their book, and have scalable plans in place for after the book is launched, can take their business to the next level. If you have an idea for a book, but you're not sure if it checks the boxes of "big, right, and new," then this episode will guide you on your journey. Three Key Takeaways: ·         For authors the success of a book is typically not measured in sales but in the additional business generated from the book. ·         Before you publish a book have a plan to define yourself beyond the book. ·         Tradition, hybrid, and self-publishing all have pros and cons.  You have to understand the needs of your book to find the right fit.

Josh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book' on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife' of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early' as AI continues to evolve in the creative world, and as long as we change and adapt, AI plus HI can provide a brilliant future for writers Josh Bernoff website: https://bernoff.com Josh Bernoff books: https://bernoff.com/books How authors use AI: https://bernoff.com/blog/how-successful-business-authors-work-better-with-ai Cory Doctorow article about enshittification: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys Article about fake travel books: https://www.nytimes.com/2023/08/05/travel/amazon-guidebooks-artificial-intelligence.html Atlantic article about the AI corpus of pirated books called "Books3": https://www.theatlantic.com/technology/archive/2023/09/books3-ai-training-meta-copyright-infringement-lawsuit/675411/

"Unless you have a way to differentiate, then you don't really have any sort of justification for putting out yet another book." There's not much Josh Bernoff doesn't know about writing business books. And he knows that differentiation is everything. Whether it's your unique perspective or a groundbreaking solution, finding your distinctive edge makes all the difference.  He also encourages authors to think of their book as a pivotal part of a larger ecosystem - and to create a sense of immediacy right up front to capture engagement. This conversation is a treasure trove of actionable advice and profound insights, a must-listen for anyone aspiring to write a business book that makes a difference.

Minter Dialogue with Josh Bernoff Josh Bernoff is the author, coauthor, editor or ghostwriter of eight business books. He's published "Writing Without Bullshit" which Toronto's Globe and Mail called, "a Strunk and White for the modern knowledge worker." He was the coauthor with Charlene Li of "Groundswell" which was a BusinessWeek best seller. His latest book, and the main subject of our discussion, is “Build a Better Business Book, How to Plan, Write and Promote a Book That Matters.” We discuss the why and how of writing a business book, some super valuable tips around how to position the book, how to get your book "out there," the importance of an index, audiobooks, cowriting and many other elements that can help a business book be successful.   If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he collaborated have generated more than $20 million for their authors. Josh's most recent book is "Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters." He is also the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean" and the co-author of "Groundswell: Winning in a World Transformed by Social Technologies." He has authored, coauthored, or ghostwritten an additional eight business books. Josh works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 45 nonfiction books. He was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. Prior to Forrester, Josh spent 14 years in start-up companies in the Boston area. Josh has a mathematics degree from The Pennsylvania State University and studied mathematics in the Ph.D. program at MIT. He lives with his wife, an artist, in Portland, Maine. More about Josh and his new book at https://bernoff.com/books More about Dan Pontefract and his work at https://www.danpontefract.com/

A conversation about the current state of marketing books with Josh Bernoff. Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify. Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.  He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. Book projects on which he has collaborated have generated over $20 million for their authors.  Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).  He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.  He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.  Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff About the Book: Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead, focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your readers take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute that plan with a low-stress, high-potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghostwriters without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. About the Author: Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors. Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto's Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller. He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business. Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT. And, interesting fact – he has appeared on 60 Minutes! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/build-better-business-book-josh-bernoff

Today, we’re honored to have Josh Bernoff on our podcast. Josh is an established figure in the content marketing realm, with a keen interest in book publishing as a potent strategy for expanding your reach and influence. Books remain a powerful form of content marketing. When done right, they can significantly increase the visibility of…

Josh Bernoff's entire career as an analyst and author has been focused on the future. In this episode The Futurists discuss forecasting: What is the difference between strategic insight and tactical decisions? Why is is so difficult to predict the timing of forecasts? Why organizations have a bias towards the status quo, and why futurists have a bias towards change. Josh explains how summarizing "What It Means" can bring a liberating clarity to forecasts and strategic plans. 

From time to time people find out in conversation that I'm a published author. It's a monicker and fact that sits in my social media bios and certainly something I say proudly on my website and such, but it's not something that typically comes up on conversation. When it does, I get asked a lot of questions about it. Writing a book certainly had a big impact on my professional credibility and personal brand. Though anyone with an idea and the Internet, and maybe a little bit of money, can self-publish, all three of my books have been with legit, business publishing houses. For Winfluence, I even had an agent to help me shop the book around. As an aside, I love the sound of saying, “My agent will get back to you,” and having one sounds like a big deal. I love ya, Gary, but in reality, it's not as big of a deal as you might think. It's like having a real estate agent for your ideas. Nonetheless, people are curious about writing books. Content creators should be. For the influencer types out there, writing a book takes you to a new level of legitimacy and credibility. If you're not an influencer but still want to write a book, the hard truth is you're going to need an audience to market it to if you want a publisher to pay attention to your idea.  All those nuances of writing books, or at least business books, stuck in Josh Bernoff's crawl, as they say where I'm from. Josh has three published titles to his name including the groundbreaking book Groundswell he co-authored with Charlene Li. But he's collaborated on, ghost written or been involved with 45 non-fiction book projects.  His latest is a new how-to guide that cuts through the fantasy and makes writing a book a very practical thing. It's called Build a Better Business Book: How to Plan, Write and Promote a Book That Matters. Sounds a little like the advice we got from Jay Acunzo recently on the show, right? Josh is here today to share his comprehensive guide for authors to help you write a better book. Or write your first one in a better way. We're going to dig into whether or not you should be an author, how to be a good one and where books fall into the schema of influence success for creators and brands.  This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I'll personally set up time to chat with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to plan, write and promote a book that matters?With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves calculated Positioning, stimulating Questioning, ingenious Tactics, fearless Reaching, awe-inspiring Shareable content, and perfect Timing. By implementing this method one month before and two months after releasing your book, you can revolutionize your reach and impact like never before. And that's not all - Josh also uncovers the untapped potential of building personal connections with influential reporters and bloggers for effective book marketing.  Tune in now!Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for AuthorsGet a copy of Josh's bestselling book today!Click here to schedule your 20-minute brainstorming session with Susan

In this episode, I am joined by Josh Bernoff who shares how he transitioned from being a corporate analyst to an author. We discussed his background in academia and how his openness to every opportunity led him to discover his passion for writing. We also touched on the challenges one can face when shifting careers and valuable tips on how you can plan for your own transition.  If you find yourself at a crossroads, uncertain about whether a career shift is an appropriate path for you, or unsure of where to begin, you have come to the right place. Tune in now to discover valuable insights that will guide you in your career transition!   Links mentioned in the episode:  SYCK Career Podcast Alan I Linkedin Josh Bernoff Website Josh Bernoff LinkedIn  

#storytelling #communication #writing #empathy In Episode #794 of CXOTalk, we explore storytelling in business with Josh Bernoff, a seasoned ghostwriter, industry analyst, and business strategist. Josh explains how stories can drive business success, and how empathy can transform intellectual ideas into emotionally resonant narratives.This episode presents the challenges technology leaders face in storytelling, the significance of a robust product story, and the universal appeal of visual storytelling. Josh explains how to manage executive bias in data storytelling, crafting stories with data, addressing salespeople's resistance to storytelling, and the foundational role of empathy in effective storytelling.Topics in this episode include:► The power of stories in business communications► Impact of stories on business success► Empathy translates intellectual ideas into stories with emotional impact► The challenge of storytelling for technology leaders, like CIOs and CTOs► The power of a strong product story► How to tell a memorable story► The power of visual storytelling is universal across cultures► How to handle executive bias in data storytelling► How to tell a story with data► How to address pushbacks from salespeople on storytelling► How to tell sales stories► Role of empathy in storytelling for sales► How to write an effective story for business► Effective stories require details to become real► How to write an effective customer case study in business► How to manage marketing departments that do poor storytelling► Create interesting storytelling, without rehashing old, tired stories► How to create a narrative story arc in business writing► What CIOs should know about effective storytelling for information technology► What are the best AI tools for B2B writing► Empathy is the foundation of effect storytellingSubscribe to be notified of LIVE CXOTalk shows: www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/cxos-guide-to-effective-storytelling-in-businessJosh Bernoff has been a professional writer since 1982. He has coauthored three books on business strategy, including Groundswell, which was a bestseller. And he is passionate about clear, brief, fascinating communication.For 20 years at Forrester Research, he wrote and edited reports on the future of technology. He learned to do kick­ass analysis of business strategy, then taught others to do so. In his last five years there, as Senior Vice President, Idea Development, he identified, developed, and promoted Forrester's most powerful and influential ideas. He gave hundreds of speeches around the world, got quoted in every news source you can name, and gave strategy advice to countless clients from the world's largest companies and tech vendors. Josh Bernoff also created Technographics, the segmentation that launched Forrester's highly successful consumer survey business.At Forrester he edited two books by other analysts: Outside In: The Power of Putting Customers at the Center of Your Business (New Harvest/HMH, 2012) by Harley Manning and Kerry Bodine and Digital Disruption: Unleashing the Next Wave of Innovation (Amazon Publishing, 2013) by James McQuivey.Before Forrester Josh Bernoff spent 14 years in technology startups writing everything from product definitions to online tutorials to press releases. He studied mathematics in the Ph.D. program at MIT and was a National Science Foundation fellow.

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business.  ​​His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. More About Josh Bernoff: Get your copy of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Reach out to Josh.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

IN CLEAR FOCUS: Josh Bernoff, author of "Build a Better Business Book," shares insights about writing and publishing successful business books. Josh offers tips for planning, outlining chapters, and eliminating writer's block. He discusses co-authoring, ghostwriting, and publishing models. Josh also provides expert advice on promotion and timing marketing efforts effectively. For readers and aspiring authors alike, this is a rare opportunity to hear from an accomplished industry insider.   

We live in an age where everything needs to be fast, easy, and in high volume. I've seen people say, “I'm going to write 8 books this year.” Josh Bernoff thinks that's a load of crap. See, if you want to write a good book, just like anything of quality, you need to spend time on it. Josh's new book, Build a Better Business Book, is a master class on how to do that. And today, he's giving us the best parts of that book. In the PRO show, things get real as we talk more about the charlatans of writing, as well as ghostwriting.Top Takeaways To write a good book, your idea has to be big, right, and new. This will make it distinguishable from everything else, and increase your impact and influence.  A good business book consists of two things: answers to reader questions, and case studies. Your book is nothing if you don't have case studies to back up your claim. Are you a planner, or a panter? Panters write by the seat of their pants, which creates a long, rambling, incoherent book. Planners start with what Josh calls a “fat outline,” so they know the story they're telling before they ever put pen to page. Show Notes Josh Bernoff Josh on Twitter Josh on Facebook Josh on Linkedin Build a Better Business Book Blitzscaling Sponsored by: Gapscout | Sensei Sponsored by: Sensei: Save 20% FOR LIFE with code JOECASABONA Gapscout: ChatGPT insights, but for market research Get your FREE copy of my Automations Library ★ Support this podcast ★

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff https://amzn.to/446ArCp “If you're serious about writing a business book that matters, then look no further.” —Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human ENDORSED BY MORE THAN 50 SUCCESSFUL BUSINESS AUTHORS Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghost writers without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. About the Author Josh Bernoff is the author, coauthor, editor, or ghostwriter of eight business books. Book projects on which he has collaborated have generated over $20 million for their authors. His most recent book is "Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters -- A Comprehensive Guide" (Amplify, 2023). He is also the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean"(HarperBusiness, 2016). Toronto's Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He was coauthor of "Groundswell: Winning in a World Transformed by Social Technologies" (Harvard Business Press, 2008), which was a BusinessWeek bestseller. Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views. He lives with his wife, an artist, in Portland, Maine.

Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors. His most recent book is Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters – A Comprehensive Guide for Authors (Amplify, 2023). Fifty successful authors have endorsed the book. Daniel Pink said “If you're serious about writing a business book that matters, then look no further.” He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views. Josh shares with Lou many of the building blocks business authors need to build a great book on Thrive LouD ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

My friend Josh Bernoff returns today to talk about his excellent new release, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Support the showMore about Conversations About Collaboration: Tweet at Phil Simon. Support the show via Patreon. Contact Phil Simon.

Conversation with Josh Bernoff is the author of Build a Better Business Book and eight other books. Episode on Website

Have you ever thought about how your communication impacts your business' bottom line? Not just from an incoming, making the sales aspect, but in terms of cost to produce? Or consume? Have you ever timed or even tried to accurately estimate how much time you spend creating or consuming business communications - then put a price on that time? This episode provides a breakdown of how to tighten our writing and become more efficient - therefore profitable - communicators. (Also, apologies for the audio; my regular set up is broken and the borrowed replacements are not great; hoping to have the improved set up in action soon.)Key Points:The Cost of Business Communications (2:43)Tips to Tighten Your Communications (6:25)The 10 Second Email: A Case for Messaging (12:20)Mentioned Resources:State of Business Writing study by Josh Bernoff, 2016: http://withoutbullshit.jbspartnersinc.netdna-cdn.com/wp-content/uploads/2016/07/State-of-Business-Writing-2016-final-2.pdfhttps://www.statista.com/statistics/1273288/time-spent-brand-emails/Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossJoin my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

So you've decided to write a nonfiction book, but how do you get started when you don't even know what square one looks like? Today's guest offers a wealth of useful advice on how to lay a strong foundation for your book and avoid costly, time-wasting mistakes. Josh Bernoff is a freelance ghostwriter, editor, publishing consultant, and the author of four books, including Writing Without Bullshit: Boost Your Career by Saying What You Mean. A former analyst and SVP at Forrester Research, Josh also delivers workshops on how to write with clarity for companies like Netflix, Disney, GE, Salesforce, and many others. His mission? "To rid the world of bullshit, one writer at a time."Josh says writing a book is like going on a trip: If you just start driving without any idea of where your destination is, you could end up anywhere—and probably not where you intended. In the same way, you need to develop a clear goal and roadmap for your book before you start typing. In this episode, he'll give you the tools to build that roadmap—or what Josh calls a "fat outline." You'll learn:The first three steps you need to take in order to start writing your book.Why all effective writing includes stories, even in the business genre. (Hint: Stories are persuasive.)How to find, structure, and use case studies effectively.The biggest mistakes authors often make—and how to avoid them.Why real authors always promote their work. (If you don't, you're just a typist!)Why there's no such thing as true writer's block—and a simple, funny trick that can help you get through it.For more, check out:withoutbullshit.commaggielangrick.comwonderwell.pressAnd follow:instagram.com/jbernoffinstagram.com/maggielangrickinstagram.com/wonderwellpressinstagram.com/selfishgiftpodcast

Charlene Li is renowned as a strategic thinker. She helps leaders and organizations thrive with disruption as an Author, Speaker, Advisor and Board Member. She has worked with dozens of companies such as IBM, Oracle, 3M, Adobe, Cisco, Dell, Intel, and Microsoft, just to name a few. She has authored six books, the most recent titled: The Disruption Mindset – Why Some Organizations Transform, While Others Fail.  She is prolific at sharing content through her LinkedIn live streams, as well as on Twitter and Clubhouse sharing her thought leadership on the disruption mindset.   On this episode, Charlene discusses disruption in business, starting with what it is, why it is important for leaders to embrace it and her recommendations to creating stronger employee relationships within the disruption model.   What is Disruption and Why it Matters Charlene grew up in Detroit where she was the only person of color in her early school years. Her presence alone was a disruption which prepared her mindset to look at mainstream principles through a different lens. She looks at the rapid evolution of technology as an opportunity for companies to thrive. In other words, she helps business leaders look at change and disruption as great opportunities for growth.   Charlene's first book is the critically acclaimed Groundswell which published in 2008 when social media was in its early days. In this book, Charlene and her co-author Josh Bernoff encouraged business leaders to embrace the disruption of social media as an opportunity to engage and communicate with their audience. She was frequently asked by leaders why do some companies thrive in disruption and others fail? So, she set out to conduct research to learn what's different about those companies who thrive in disruption over and over again.   The Disruption Mindset For a company to thrive in disruption, there must be a vision for what the future looks like. It begins with leadership, but the employees must catch the vision and trust leadership in the company's commitment and ability to embrace the disruption to thrive. Disruption will take people out of their comfort zone. Employees must trust their leaders to thrive in the midst of disruption. Leaders must have a plan to bring employees with them willingly on the disruption journey to a new future.   What it Takes to Create Stronger Employee Relationships.  Charlene identifies three strategies for creating strong employee relationships to enable the disruption mindset to thrive across the organization. They are:  -       Integrity -       Agency -       Openness  Integrity Leaders who do what they say they're going to do with consistency between action and messaging operate with integrity. Employees know the difference between empty promises and actions that live out the company's values. Leaders should communicate the reason for a different future, how the company needs to get there and how each employee is integral to getting there along with why it's valuable to the employee. Beyond communication, leaders must live it every day to be recognized for integrity. The three strategies for building long term, sustained employee relationships start with integrity, which leads to trust.   Agency Agency means that employees believe in the mission and work hard to achieve the strategies defined by leadership. When agency is present, employees behave like owners in the business with accountability for their actions because they genuinely care. They are bought into the vision.     Openness This is the simple concept that nothing is hidden. That everything that isn't considered company confidential is out in the open and available for discussion. No question is off the table.   Charlene points out that these three strategies are intermixed together to define the relationship between leaders and employees in the disruption mindset.  How to Implement Integrity, Agency, Openness Charlene points out that leaders must be committed to building relationships with employees starting with defining what the relationship looks like. Leaders should document the attributes of their desired relationship with their teams as the starting point in this process.  At iQor, we deploy a weekly Mood-o-Meter survey to our contact center agents to measure their current mood. Anyone who scores low for more than one week in a row gets contacted by a skip-level manager to set up a meeting. These meetings allow the employee to discuss what's on their mind. The relationship and trust built in these skip-level meetings are an example of our attempt at integrity, agency and openness.     Borrow Best Practices from the Marketing Department Your marketing team is adept at listening and communicating with customers. Employers should adapt some of these marketing practices to likewise listen and engage with employees in relationship building, treating them with the same care as customers are treated. A Long Term View of the Employee Relationship In the digital age, the lines are blurred between an employee's life outside of work and at work. Employers should embrace the employee's whole self, including their passion and dreams. By providing a work environment that allows employees to thrive as a person, working toward their long-term dreams with the support of their employer, the relationship between employer and employee is strengthened.   Infusing Integrity, Agency and Openness into Employee Relationships Imagine speaking with an employee about their last day at your company on their first day at your company. Strong relationships are built if we talk openly with employees about their aspirations and offer support to help them achieve their dreams. In return, the employee is more likely to have a strong relationship with their employer while they work there. Additionally, we can ask and receive cooperation to provide more than two weeks' notice and help in hiring and training a replacement. This level of relationship lives beyond current employment and breeds agency among employees.  What Charlene Does for Fun Charlene has a cat named Cosmo. She has trained him to do tricks, which he is motivated to do with treats. She says he performs about a dozen tricks such as jump through hoops and playing with cups and balls. Charlene loves dogs but with her busy travel schedule, a cat is purrfect for her lifestyle.   Learn more about Charlene's book and other resources at her website.   Learn more about iQor digital customer experience capabilities.  Read the blog post here. Watch the video here.  

In this episode of Masters of Community, we speak with Marius Ciortea, Chief Community Officer at IBM. Marius leads the community strategy of forming an engaging brand presence to interact with their community of existing customers. He will be discussing how to share best practices and use common terminology to expand the experience beyond the company brand and fuel the fireside chat. Who is this episode for? B2B, Successful Brands, Mature Organizations, Scaling, Revitalizing Three key takeaways: 1. IBM's Community Strategy: Companies should value customers above everything else. IBM's community shift aims to keep the customers satisfied, engaged, and loyal to the brand 2. Developing a Cohesive Community Experience: 1. Companies need to focus more on the end-users that influence the buying decision. 2. Create various points of communication to bring the community closer and to interact directly with individuals. 3. Focus on clearly defining the purpose and the strategy of the organization 3. Showing the Scale and Investing in a Community Brand: Community managers should feel good about the tools available to drive scale and take a more nurturing stance in their role. Companies from the same community influence each other. If different organizations create positive experiences for the users, they will become engaged and active within the community. Notable Quotes: 1. “I never fully understood why communities were relegated to a community manager role in the world of social media. I don't want to knock social media, but you are talking to everyone, and you don't know the impact that you're having. When you're talking in a community, especially a community of customers, you're talking to your customers. I believe smart companies should value the customers above everything else. Therefore, you should not let that conversation live with a junior intern.” 2. “I feel like the real influencers are the guys that actually use your software in and day out. If you get those internal users to be your advocates, signing the check will be a no-brainer for the decision-makers. The true influencers are inside the company that is already using the product. So that is why I think companies need to focus on the users more because they are ultimately making the buying decision.” 3. “The purpose that I have is to create a place where customers can share their thoughts and learn from each other. Ultimately, if they share their experiences and learn from each other, they will do more with the products. And that is right, regardless of technology, language, product, or whatever it is that unifies all together.” Answers to rapid-fire questions: 1. If you could only have one kind of food for the rest of your life, what would that food be? Spaghetti Carbonara. 2. What's your favorite book to give or to recommend to people? Groundswell by Charlene Li and Josh Bernoff. 3. What's a go-to community engagement, tactic, or conversation starter that you like to use in your communities? T-shirts and beer. Anytime people get together, get them a t-shirt, and if you can give them a beer, they will love you forever. 4. What's the weirdest community you've ever been a part of? My kid, who is 15, told me that he is sort of a community manager on a Minecraft community on this court. 5. What advice do you have for community professionals who want to become chief community officers one day? Be clear in what you're trying to achieve for your company. 6. How to break the silos? Interview your customers, ask them questions on how they feel being siloed. 7. How do you evaluate a platform to choose for your community? Be clear on your purpose and then match your or your community's capabilities to that purpose.

Dies ist ein Ausschnitt aus einer Session der Heul nicht, mach doch! Abschlussklasse. Wir sprechen über die Groundswell-Theorie aus 2008, welche Groundswell-Technologien und -Beispiele wir in unserem Alltag nutzen und wie es aktuell um die Theorie steht. Timestamps: 01:01 Groundswell 04:30 Beispiele für den Groundswell 10:27 Groundswell-Technologien 18:28 Groundswell - 10 Jahre später Zugehörige Literatur: Charlene Li und Josh Bernoff (2008): Groundswell Josh Bernoff (2018): Ten years of the Groundswell (Medium.com) Sonstige Links: Notion-Dashboard zum MOOC Instagram: @heulnichtmachdoch Wochenmail abonnieren

Dies ist ein Ausschnitt aus einer Session der Heul nicht, mach doch! Abschlussklasse. In diesem Teil geht es um zwei verschiedene Arten, die verschiedenen Nutzer:innen im Netz zu klassifizieren. Im Buch Groundswell (siehe letzte Folge) werden sechs verschiedene Typen beschrieben, die 90-9-1-Regel nach Nielsen nutzt nur 3. Wir besprechen die Typen, ordnen uns selber bei verschiedenen Technologien und Plattformen in Nutzungstypen ein und machen einen kleinen Exkurs in die Welt der parasozialen Interaktion und Beziehung. Timestamps: 00:37 6 Stufen laut Groundswell: Von Kreatoren bis zu den Inaktiven 10:03 Die 90-9-1 Pyramide 11:30 Diskussion: Ist die 90-9-1 Regel heute noch gültig?! Links: Charlene Li und Josh Bernoff (2008): Groundswell Nielsens 90-9-1-Regel von 2006 Sonstige Links: Notion-Dashboard zum MOOC Instagram: @heulnichtmachdoch Wochenmail abonnieren

Ever wanted to know what a buffet of thought leaders looks like? Your curated plate will be served up to you CoronaTV style. A dollup of Moshe Engelberg. A spoonful of Wesley Faulkner. A serving of Geoff Cottrill. A handful of Josh Bernoff. And a pinch of Tricia Benn. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Marcus John Henry Brown, Dan Silberberg, Sally Hogshead and Martin Lindstrom. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever watched someone blow out the candles on a birthday cake and wondered, “Do I really want to eat cake after someone blew and spit all over it?” I have -even long before Covid-19. So I start this episode with a look at the risks of eating that cake once the candles are out. http://foodnetwork.wikia.com/wiki/Food_Detectives A lot has been written about peak performance. There are books, articles, podcasts, seminars, speeches, and many gurus all claiming to know the magical steps to achieving high performance in your career. So, who’s right? What are you supposed to believe? Marc Effron, author of the book 8 Steps to High Performance (https://amzn.to/2OsZqso) has taken a look at a lot of the material and separated the fluff from the science. Listen as he explains what really works if you want to really excel in your career. Ever wondered whether or not you should buy a new car if your old car works just fine? Since cars last much longer than a generation or two ago, a lot of drivers struggle with the decision to buy a new car. If you are one of them, you should listen as I discuss this topic. https://www.freep.com/story/money/cars/2015/07/30/autos-average-age/30820613/ When you think about it, you write a lot. You likely write emails, text messages, memos, reports and more. So HOW you write really matters if you want people to understand what you are trying to say. Josh Bernoff author of the book, Writing Without BS (https://amzn.to/2KP08xF) is on a mission to help people improve communication through better writing. Listen to what he has to say and you will instantly become a better writer. PLEASE SUPPORT OUR SPONSORS! https://www.geico.com Bundle your policies and save! It's Geico easy! https://bestfiends.com Download Best Fiends FREE today on the Apple App Store or Google Play. Discover matches all the cash back you earn on your credit card at the end of your first year automatically! Learn more at https://discover.com/yes Visit https://m1finance.com/something to sign up and get $30 to invest! The Jordan Harbinger Show is one of our favorite podcasts! Listen at https://jordanharbinger.com/subscribe , Apple Podcasts, Spotify or wherever you enjoy podcasts. Let SelectQuote save you time and money! Get your free quote at https://SelectQuote.com today! Truebill is the smartest way to manage your finances like reoccurring subscription charges! Get started today at https://Truebill.com/SYSK Learn more about your ad choices. Visit megaphone.fm/adchoices

Best-selling author Josh Bernoff is today's guest on the pod. His book Writing Without Bullshit is a modern-day classic. We talk about the merits of working for a large organization vs. being an independent. We also explore the relationship between clarity and effective collaboration.Support the show

Josh Bernoff is the other half of Groundswell, which in my opinion sits in a very exclusive subset of seminal books that defined a time. The others? Wisdom of Crowds. The Tipping Point. The Cluetrain Manifesto. There are others, but this gives you an idea of how excited I am to welcome him to CoronaTV today. Oh and he just penned an article in the Boston Globe which appeared over the weekend. It’s called "Social Media broke America. Here's how to fix it." At least someone is paying attention and at the wheel! Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on The Scripted Podcast today is Josh Bernoff. Josh has co-authored three books on business strategy, including the best seller Groundswell. He studied mathematics in the Ph.D program at MIT, was the the Senior Vice President in Idea Development at Forrester Research and He's here today to talk about his book Writing Without Bullshit, which is a guide to clarity and concision in writing.

ICYMI: With Scrabble Go down, Josh Bernoff fills in for Jefferson Graham with tips on great digital Scrabble alternatives.

With Scrabble Go down, Josh Bernoff fills in for Jefferson Graham with tips on great digital Scrabble alternatives.

This week, we welcome Josh Bernoff on the show to discuss his book Writing Without Bullshit. Sean and I have been reading through it recently. It was one of 11 recommended copywriting books by Digital Marketer. Josh has been a professional writer since 1982. He’s co-authored three books on business strategy, including a bestseller Groundswell. Josh is […]

Today my guest is Charlene Li. Charlene is a graduate of Harvard and of Harvard Business School, she's been named one of the most creative people in business by Fast Company, and she's an expert in digital transformation and disruptive growth strategies. Charlene has just released a new book called, The Disruption Mindset: Why Some Organizations Transform Why Others Fail. Charlene is a founder of and a Senior Fellow at Altimeter, which is a Profit company. She is the author of five previous books including a New York Times bestseller, Open Leadership; and the co-author of the critically acclaimed book Groundswell. I love how she explains that we've been approaching disruption backwards. In my conversation with her, we talk about how companies make disruption their goal, but they believe that if they develop the right innovation, they will disrupt the markets forever and drive the kind of growth worthy of what their Board of Directors wants. But, as Charlene explains to me that it's not how disruption works. Disruption doesn't create growth. Instead she talks about how growth creates disruption. I love how she hits it across the head when she says, growth is hard. She's not mincing words here. Disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties and answer questions like, ‘should we bet our company's future on the next generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making these bold changes demands leadership and often massive cultural transformation. We talk about leadership, and that in this type of disruptive companies, strategy trumps everything and how we need to meet the future needs of our customers. That leadership requires a movement to drive and sustain. It requires consistency. You can't whiffle-waffle as a leader. She talks about the consistency of the best transformation leaders and culture, of course, culture. We talk about culture, something she calls flux culture. Also, we discuss her concept of a dashboard. Many of you are digital leaders, but what do your dashboards look like? Charlene gets into specifics on what a true disruptive organization should have in there... the entire company is looking at it as it relates to their dashboard. You're going to love the envisioning exercise we talk about with envisioning your future customer. I love to speak with book authors like Charlene because we're taking 30 years’ worth of meeting some of the best, most transformative conversations and experiences, and distilling it into a book and a conversation. Charlene and I discuss ten powerful stories, concepts, ideas and strategies from this amazing book. Here are some of things that you will learn in this podcast episode. Specific leadership strategies that Jeff Bezos deploys at Amazon which allows him to build and scale an enormous company. The importance of a flux culture and its positive impact in a disruptive company. An amazing example of envisioning future customers. How one must lead moving forward in times of exponential change. The power of Dashboards in disruptive and innovative companies. The super power of disruption leaders to instill hope and confidence. Disruption doesn’t create growth. Growth creates disruption. Innovative companies vs. disruptive companies What is the role of the CIO – moving forward? Breakthrough growth shifts the balance of power and of established relationships. About Charlene Li For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell. Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs. Charlene is a sought after public speaker and has appeared at events ranging from TED and the World Business Forum to SxSW. She has appeared on 60 Minutes and PBS NewsHour, and is frequently quoted by The Wall Street Journal, The New York Times, USA Today, and The Associated Press. Charlene was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene graduated Magna cum Laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco. The Full Transcript for this episode can be found here: https://www.redzonetech.net/blog/the-disruption-mindset-charlene-li/ How to get in touch with Charlene Li LinkedIn Twitter Website Blog Key Resources Referenced: The Disruption Mindset: Why Some Organizations Transform While Others Fail, by Charlene Li. Published by Ideapress Publishing, 2019. Open Leadership: How Social Technology Can Transform the Way You Lead, by Charlene Li. Published by Jossey-Bass, San Francisco, CA, 2010. Groundswell: Winning In A World Transformed by Social Technologies, by Charlene Li and Josh Bernoff. Published by Harvard Business Review Press, Boston, MA, 2011 The Engaged Leader: A Strategy for Your Digital Transformation, by Charlene Li. Published by Wharton School Press, Philadelphia, PA, 2015. This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here Click here for instructions on how to leave an iTunes review if you’re doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Josh Bernoff is the author of a stellar book called Writing Without Bullshit: Boost Your Career by Saying What You Mean. The book is focused on making everyone a better writer in business. Most importantly, due to Josh's background in the technology sector, he has a lot of history with an industry that produces arguably the most jargon, poorly written emails, blog posts, and messaging of any business sector.  This episode centers on different examples of how people can improve their business writing, report writing, and emails, alongside many other great writing topics. In This Episode Josh's background and his first insights into useful, clear writing. On meaningless platitudes. The importance of strong titles and file names. How to write a strong executive summary. How to craft a great email. Why paragraphs are the worst. How we got to the current standard of communication in our professional lives. What the meaning ratio means when writing great content. Why shortening the length of your document is a good idea. On the passive voice. An approach for narrowing down your usage of jargon.

Conversation with Josh Bernoff, the best-selling author of four books including "Writing without Bullshit" and he's a subject matter expert at helping people communicate more clearly

Writing a business book is hard, from deciding on the topic to creating logic, story, and case studies. A best-selling author and ghost writer, Josh Bernoff, shares his advice on how to plan, write, and sell a business book.

Writing a business book is hard, from deciding on the topic to creating logic, story, and case studies. A best-selling author and ghost writer, Josh Bernoff, shares his advice on how to plan, write, and sell a business book.

A plea about creativity in the workplace, and a brief exploration of the evolution of the internet to learn why we should change how we communicate our value to others as creators. We're joined by Patreon's CEO, Jack Conte, as well as a collection of creative voices: Chase Jarvis (CEO of CreativeLive), Deb Aoki (Sr. Experience Designer, Adobe), Josh Bernoff (author, editor, and blogger at Without Bullshit), Juliana Casale (Head of Marketing, CrazyEgg), Angela Schneider (writer and photographer), Macaela Vandermost and Corey Fanjoy (both from Newfangled Studios). JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. Here's what to expect: IMMEDIATELY: A quick welcome note and video. WEEK ONE: A few of the most foundational ideas we need to go on this journey together. EVERY WEEK THEREAFTER: One new story and idea for questioning best practices, being consistently creative, and producing refreshing work. WORK WITH ME Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com Creating shows for B2B clients: unthinkablemedia.com Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook   ABOUT THE SHOW: Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable.    ABOUT THE HOST: Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer. As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView. Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list. Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Josh Bernoff is a prolific blogger and the bestselling author of Writing Without Bullshit: Boost Your Career by Saying What You Mean. Frequently quoted in publications like The New York Times and The Wall Street Journal, Josh has keynoted major conferences on television, music, marketing, and technology. He also blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. In this episode, Josh shares how to streamline your writing and get to the point before you lose readers. Listen in to hear his tips for creating more effective content, identifying and eliminating passive voice, and more. You can find show notes and more information by clicking here: http://bit.ly/2S1Xae3 

In this podcast Chris and Becca toast the first 100 episodes of the Smarty Pants Book Marketing Podcast by reminiscing about their favorite guests and shows, talking about where the podcast is headed in the next 100 episodes, and celebrating a nod from Digital Book World. The podcast closes with an invitation for listeners to give input about where the next 100 episodes should go. And don't miss the special announcement at the end of the show notes. Show Notes & Links: Nominees for Best Use of Podcasting for Book Marketing Award (Digital Book World annual awards). We recommend you check out the other nominees' shows here: The Creative Penn Podcast with Joanna Penn The Science Fiction & Fantasy Book Marketing Podcast with Lindsay Buroker Minorities in Publishing with Jenn Baker Read it Forward (Penguin Random House) Macmillan Podcasts Specific Episodes We Mentioned in the Show: We believe all 100 episodes are smarty pants episodes, but here are just a few of the favorites we mentioned in the show: Episode 99 - Writing to Be Understood with Anne Janzer (nonfiction) Episode 92 - How to Take Your Readers From Strangers to Superfans with David Gaughran Episodes 89-90: Crisis Management For Authors (Chris) Episode 87: How to Run Successful Book Promotions with Ricci Wolman (Written Word Media) Episode 85 - Marketing to Teens and Instagram with Kate Tilton Episode 72 - Where Book Marketing Is Going in 2018 with Kevin Tumlinson (Draft2Digital) Episode 62 - How to Get Into the Inbox with Tom Tate (AWeber) Episode 41 - What's Data Got to Do With Book Sales? with Honoree Corder and Brian Meeks Episode 37 - How to Build Loyal Readers with Author Roni Loren Episode 18 - Blogging to Build an Audience with Anne Allen Episode 15 - Writing Without Bullshit with Josh Bernoff (nonfiction) ** SPECIAL ANNOUNCEMENT** Becca's October Write Better-Faster online class still has some openings. If you've been waiting to get into this popular class, now's your chance. Check out the class in this link for more info. **YOUR CHANCE TO TELL US WHAT TO DO!** We'd like to know what you'd like to see in the next 100 podcasts. Or maybe share with us some personal highlights from the first 100 episodes. Just go to the comments (cksyme.com/episode100) and let 'er rip! Inquiring minds want to know.

Have you ever watched someone blow out the candles on a birthday cake and wondered, “Do I really want to eat cake after someone blew and spit all over it?” I have. So I start this episode with a look at the risks of eating that cake once the candles are out. http://foodnetwork.wikia.com/wiki/Food_DetectivesA lot has been written about peak performance. There are books, articles, podcasts, seminars, speeches and many gurus all claiming to know the magical steps to achieving high performance in your career. So, who’s right? What are you supposed to believe? Marc Effron, author of the book 8 Steps to High Performance https://amzn.to/2OsZqso has taken a look at a lot of the material and separated the fluff from the science. Listen as he explains what really works if you want to really excel in your career. Ever wondered whether or not you should buy a new car if your old car works just fine? Since cars last much longer than a generation or two ago, a lot of drivers struggle with the decision to buy a new car. If you are one of them, you should listen as I discuss this topic. http://www.msn.com/en-us/autos/news/the-average-american-car-is-a-record-115-years-old/ar-AAdGzIGWhen you think about it, you write a lot. You likely write emails, text messages, memos, reports and more. So HOW you write really matters if you want people to understand what you are trying to say. Josh Bernoff author of the book, Writing Without BS is on a mission to help people improve communication through better writing. Listen to what he has to say and you will instantly become a better writer. https://amzn.to/2KP08xFThis Week's SponsorsHoka One One. Get free expedited shipping on your first pair of shoes by going to www.hokaoneone.com/SYSK and use the promo code SYSKDaily Harvest. Go to www.Daily-Harvest.com and enter promo code SOMETHING to get three cups FREE in your first box!Hotel Tonight. Download the app Hotel Tonight to your phone and get $25 off your first eligible booking.Bombas Socks.Get 20% off your first order by going towww.Bombas.com/something and use the promo code SOMETHINGLinkedIn Marketing Solutions. To redeem a free $100 LinkedIn ad credit and launch your first campaign, go to www.LinkedIn.com/SOMETHING

Here is a truly terrifying SPAM received by my friend Josh Bernoff, who wrote a very funny article about it on his excellent site, Without Bullshit. This is a fantastic piece of blackmail. Enjoy.

Here is a truly terrifying SPAM received by my friend Josh Bernoff, who wrote a very funny article about it on his excellent site, Without Bullshit. This is a fantastic piece of blackmail. Enjoy.

Josh is the author of four books, including Writing Without Bullshit. He is frequently quoted in major publications like the New York Times and the Wall Street Journal. He's also given keynote speeches at major conferences on television, music, marketing, and technology all over the world. Josh spent his whole life focusing on his two […] The post 177: Streamline and Clarify Your Writing to Make It More Powerful with Josh Bernoff appeared first on TCK Publishing.

This week it’s time to cut the BS out of your writing, your language, and your business. No one wants to hear lies! Most business writing and the way executives talk is just filled with BS and people are just sick of it. It’s time to stop now!   Josh Bernoff has been a professional writer since 1982 and is the author of Without Bullshit. Also, for 20 years, he was at Forrester Research, where he wrote and edited reports on the future of technology. He was also a speaker at the Gazelle’s Growth Summit this year.   While working at Forrester, Josh would often get briefs and press releases from hundreds of Tech startups, but he noticed that most of the communication he received was BS. Of all the press releases he received, only .02% of all the words in there had any real meaning to Josh. That’s a lot of waste.   So, when Josh left Forrester, he wanted to teach people how to get rid of the bullshit and get straight to the point. People use jargon because somewhere in their head they think everybody uses this terminology. However, when you use jargon, you are actually more likely to alienate the people you’re trying to connect with, your customer.   People who are used to pitching and promoting are used to using certain words like ‘widely successful,’ ‘great,’ and ‘powerful’ to drive home that big point they’re trying to make, but to the outside world, it looks like complete BS. In fact, the more of these overexaggerated words you use, the less credible you look.   Instead of being super intense and using these big empty words and jargon that no one understands, you can take lessons from famous speechwriters who would often open the speech or conversation with a proactive fact. Bill likes to lead with, “One in four of you will not complete this program, statistically speaking.” That immediately got the attention and the engagement of the entire room.   People’s attention spans are very short. Based on a survey Josh conducted for his book, people spend a total of 46 hours a week reading and writing for their work, more than a full-time job, so anything you have to say to them, it had better be eye-catching and important.   When you need to write an important memo or message to your team, then you will need to think of these four things before you craft it. The first thing is, who will be reading this? Second, what’s the objective? What change are you trying to make? Third, what action should the reader take? And fourth, what kind of impression would you like your reader to be left with about you? Josh uses the ROAM acronym to help him remember this: Readers, Objective, Action, iMpressions.   Interview Links: Withoutbullshit.com   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

Segment 1: Dale Beaumont is an award-winning technology entrepreneur, international speaker and author of 16 best-selling books. He started his first business at age 19 and has been building companies ever since. With a passion to give back, Dale's goal is to help more than one million entrepreneurs around the world with BRiN, the world's first business advisor powered by artificial intelligence. Segment 2: Josh Bernoff has been a professional writer since 1982. He has coauthored three books on business strategy, including Groundswell, which was a bestseller. He also authored “WRITING WITHOUT BULLSHIT – Boosting your Career by Saying What You Mean”. Segment 3: Britt Alwerud has taken care of hundreds of dogs in San Diego, CA and has made millions doing what she loves. Now, she's taking it to the next level by launching Handlr – it's like an Airbnb for services that makes it a million times easier to scale your mobile business. Segment 4: Barry Moltz shares how to get your business unstuck.Segment 5: Pamela Villarreal is an NCPA expert on retirement, economic growth and tax issues and the project manager for the NCPA's Tax Analysis Center. She routinely shares her insight with media outlets throughout the country. Sponsored by Nextiva and Microsoft.

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) Join the journey to figure out what it takes to trust your intutiion: unthinkable.fm   LINKS TO KNOW: Josh on Twitter: twitter.com/jbernoff Josh's writing: withoutbullshit.com Jay's Twitter (best way to chat and offer feedback): twitter.com/jayacunzo Jay's Snapchat (go behind-the-scenes making the show): snapchat.com/add/jayacunzo   TOPICS DISCUSSED: Business Writing Books Forrester Research Blogging Donald Trump Creativity Careers Intuition

Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Bryan Kramer Show for real talk on how and why bullshit creeps into your writing and what to do about it. In This Episode How the meaning ratio leads to clear, brief, fascinating communication The dangerously tempting application of weasel words that dilute your message Why the Iron Imperative means putting your reader ahead of your writing How the ROAM approach ensures your writing rises above the collegiate level and makes an impact Why bullshit-free writing means slapping yourself Resources Josh Bernoff on Twitter: @jbernoff Without Bullshit Writing Without Bullshit Everybody Writes Visit BryanKramer.com to hear more Human Conversation.

How writing without bullshit can boost your career. You can literally write your way to the top if you cut the BS and deliver a clear, compelling, and concise message. Learn how to do it from author, Josh Bernoff. ThinkLikeAJournalist.com See the show notes.

Josh Bernoff is on a mission: Rid the world of bullshit in business writing. Since leaving his job as a senior vice president and analyst at Forrester Research, where he worked for 20 years, Bernoff has been calling out BS in writing on an almost daily basis via his Without Bullshit blog, where he analyzes emails, reports, and other missives that fail to state clearly what they mean.  In this FIR Interview, host Shel Holtz talks with Josh about these transgressions, why business writing is so bad, some of the causes of writing that seems to get worse over time, and how to impress readers with clear, concise messages.Continue Reading → The post FIR Interview: “Writing Without Bullshit” Author Josh Bernoff appeared first on FIR Podcast Network.

In this episode NY Times bestselling author Josh Bernoff talks about his new book Writing Without Bullshit and shares his take on everything from emojis to weasel words.  Show Notes:   -Learn The Iron Imperative--the foundation of writing without bullshit. -A formula for writing your best blog post. -Are you using weasel words? Time to quit. -Why the beginning is the end in good nonfiction and business writing. -Chris' slip of the tongue: virility or virality? Which is it? -Do emojis have a place in good writing? -We all need to learn to brag intelligently. -What has social media done to our ability to write? -Is Twitter a waste of time for most people? Links: -Click to get your copy of Writing Without Bullshit. -Leave a comment or question about this episode at https://cksyme.com/episode-15/ ‎ -Click to go to Josh's Amazon Author Page -Blog post on Marissa Mayer's email to Yahoo employees -Josh Bernoff Facebook page    

Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingSt [...]

  I learned from my conversation with Brian Peters that you could auto"magically" manage your new media accounts and be a social media evangelist at the same time. As a former purchaser, it gave me a kick to learn about a company without regular sales people. I wonder what a Happiness Hero is reading at the moment? This episode was recorded on August 9, with the Ringr app. I downloaded the recording (audio format: mono mix, sample rate 44 kHz, Flac, 114.6 MB) to my MacBook and then did the post production with Auphonic (112 kbps, mp3, 53.1 MB). Podcasting equipment: iPhone 6S Plus, iRig Mic Cast microphone, and SnapRecorder portable recording booth. Show notes: 00 @Brian_G_Peters 02 Jon Ferrara 03 Ringr 04 Amy Ingram - X.ai 04 Gothenburg, Sweden 04 Vancouver, British Columbia, Canada 05 Buffer CultureLab podcast 06 Note to self tweet 07 Scott Stratten 10 Buffer purchased Respondly 13 "Social media evangelist" - Stefan Engeseth  13 10,000 hour rule - Malcolm Gladwell 14 @Tamar 16 Social media marketing video - Buffer 17 Tim Sinclair 19 Pierre DeBois 20 Instagram - Buffer 22 Social media study - Buffer 22 Gated content 23 Fizzle - [Editor's note: affiliate link.] 24 "No sales people" - Buffer 25 Zappos Library List 25 Blink: The Power of Thinking Without Thinking by Malcolm Gladwell - [Editor's note: affiliate link.]  27 Audible Trial - mid-roll placement [Editor's note: affiliate link.] 28 Audible podcasts... - Forbes 28 Wall Street Journal - Audible 29 Chris Reimer - Happywork 29 Happywork: A Business Parable About the Journey to Teamwork, Profit, and Purpose by Chris Reimer - [Editor's note: affiliate link.] 30 Brent Leary's interview with Jon Ferrara - Small Business Trends 30 Los Angeles Rams - New England Patriots 30 Trader principle - Ayn Rand Lexicon 31 The Objectivist Ethics. The Virtue of Selfishness: A New Concept of Egoism  [Editor's note: affiliate link.] by Ayn Rand. 32 Ayn Rand and Silicon Valley by Jason Crawford. 33 EGO NetCast standalone podcast / podcatcher app: Amazon appstore for Android Apple App Store Google Play 34 Libsyn 34 Overcast.fm 37 Groundswell, Expanded and Revised Edition: Winning in a WorldTransformed by Social Technologiesby Charlene Li and Josh Bernoff. [Editor's note: affiliate link.] 37 Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li. [Editor's note: affiliate link.] 38 Facebook ads guide - Buffer 40 Five Lessons Learned from my Start-up — And why I’d Do it Again by Martin Lindeskog - OPEN Forum 40 Coffee-houses: The Internet in a Cup - The Economist 42 Write Epic Shit by Corbett Barr. - Fizzle 42 My First Book on Tea with Illustrations by John Cox - #teaFTWbook 43 EGO NetCast caricature by John Cox. John Cox Art. 43 How to Cast a Vision So People Listen - Building a Story Brand podcast 44 Chai tea Rooibos in Vancouver. 45 "Red bush tea" - Wikipedia 45 Masala chai - Wikipedia 45 Persian chai - My Persian Kitchen 45 Amateur (lover of...) - Wikipedia 46 Kombucha - Kitchn 49 Kombucha in Vancouver - YellowPages 49 Micro... craft beer - Food Republic 50 Anchor Brewing Company 50 Slack - Lyceum 51 Rocketbook 51 The Bulletjournalist 51 Moleskine - Wikipedia 51 Frixion pen - Wikia 54 "Awesome plan" - Buffer 54 Pablo image creator - Buffer 55 Respond by Buffer 55 Support EGO NetCast  56 Video marketing - Buffer 56 Ileane Smith - Busker "rewarding live video" 58 .co Colombia - Wikipedia 58 .io "in - out"  (British) Indian Ocean (Territory) - Wikipedia 58 Matcha green tea - Lyceum on YouTube 59 Tea53 black tea blend - GOT-Tea-Party.com 60 OMG .coffee hipster domain? - Hover 62 Caffeine consumption by country - Caffeine Informer 63 Starbucks Takes a 3-Hour Coffee Break - The New York Times 63 Starbucks National Training Day: Did it Work? - Josh Bersin    

  I learned from my conversation with Brian Peters that you could auto"magically" manage your new media accounts and be a social media evangelist at the same time. As a former purchaser, it gave me a kick to learn about a company without regular sales people. I wonder what a Happiness Hero is reading at the moment? This episode was recorded on August 9, with the Ringr app. I downloaded the recording (audio format: mono mix, sample rate 44 kHz, Flac, 114.6 MB) to my MacBook and then did the post production with Auphonic (112 kbps, mp3, 53.1 MB). Podcasting equipment: iPhone 6S Plus, iRig Mic Cast microphone, and SnapRecorder portable recording booth. Show notes: 00 @Brian_G_Peters 02 Jon Ferrara 03 Ringr 04 Amy Ingram - X.ai 04 Gothenburg, Sweden 04 Vancouver, British Columbia, Canada 05 Buffer CultureLab podcast 06 Note to self tweet 07 Scott Stratten 10 Buffer purchased Respondly 13 "Social media evangelist" - Stefan Engeseth  13 10,000 hour rule - Malcolm Gladwell 14 @Tamar 16 Social media marketing video - Buffer 17 Tim Sinclair 19 Pierre DeBois 20 Instagram - Buffer 22 Social media study - Buffer 22 Gated content 23 Fizzle - [Editor's note: affiliate link.] 24 "No sales people" - Buffer 25 Zappos Library List 25 Blink: The Power of Thinking Without Thinking by Malcolm Gladwell - [Editor's note: affiliate link.]  27 Audible Trial - mid-roll placement [Editor's note: affiliate link.] 28 Audible podcasts... - Forbes 28 Wall Street Journal - Audible 29 Chris Reimer - Happywork 29 Happywork: A Business Parable About the Journey to Teamwork, Profit, and Purpose by Chris Reimer - [Editor's note: affiliate link.] 30 Brent Leary's interview with Jon Ferrara - Small Business Trends 30 Los Angeles Rams - New England Patriots 30 Trader principle - Ayn Rand Lexicon 31 The Objectivist Ethics. The Virtue of Selfishness: A New Concept of Egoism  [Editor's note: affiliate link.] by Ayn Rand. 32 Ayn Rand and Silicon Valley by Jason Crawford. 33 EGO NetCast standalone podcast / podcatcher app: Amazon appstore for Android Apple App Store Google Play 34 Libsyn 34 Overcast.fm 37 Groundswell, Expanded and Revised Edition: Winning in a WorldTransformed by Social Technologiesby Charlene Li and Josh Bernoff. [Editor's note: affiliate link.] 37 Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li. [Editor's note: affiliate link.] 38 Facebook ads guide - Buffer 40 Five Lessons Learned from my Start-up — And why I’d Do it Again by Martin Lindeskog - OPEN Forum 40 Coffee-houses: The Internet in a Cup - The Economist 42 Write Epic Shit by Corbett Barr. - Fizzle 42 My First Book on Tea with Illustrations by John Cox - #teaFTWbook 43 EGO NetCast caricature by John Cox. John Cox Art. 43 How to Cast a Vision So People Listen - Building a Story Brand podcast 44 Chai tea Rooibos in Vancouver. 45 "Red bush tea" - Wikipedia 45 Masala chai - Wikipedia 45 Persian chai - My Persian Kitchen 45 Amateur (lover of...) - Wikipedia 46 Kombucha - Kitchn 49 Kombucha in Vancouver - YellowPages 49 Micro... craft beer - Food Republic 50 Anchor Brewing Company 50 Slack - Lyceum 51 Rocketbook 51 The Bulletjournalist 51 Moleskine - Wikipedia 51 Frixion pen - Wikia 54 "Awesome plan" - Buffer 54 Pablo image creator - Buffer 55 Respond by Buffer 55 Support EGO NetCast  56 Video marketing - Buffer 56 Ileane Smith - Busker "rewarding live video" 58 .co Colombia - Wikipedia 58 .io "in - out"  (British) Indian Ocean (Territory) - Wikipedia 58 Matcha green tea - Lyceum on YouTube 59 Tea53 black tea blend - GOT-Tea-Party.com 60 OMG .coffee hipster domain? - Hover 62 Caffeine consumption by country - Caffeine Informer 63 Starbucks Takes a 3-Hour Coffee Break - The New York Times 63 Starbucks National Training Day: Did it Work? - Josh Bersin    

Communication is one of the most critical skills for any employee, manager, or executive. Yet, despite its importance, few executives write with clarity and boldness. On this episode, top industry analyst and author, Josh Bernoff, shares his secrets for great executive and marketing writing.Josh has been a professional writer since 1982. He has co-authored three books on business strategy, including Groundswell, which was a bestseller. And he is passionate about clear, brief, fascinating communication.

Communication is one of the most critical skills for any employee, manager, or executive. Yet, despite its importance, few executives write with clarity and boldness. On this episode, top industry analyst and author, Josh Bernoff, shares his secrets for great executive and marketing writing.Josh has been a professional writer since 1982. He has co-authored three books on business strategy, including Groundswell, which was a bestseller. And he is passionate about clear, brief, fascinating communication.

Welcome to episode #490 of Six Pixels Of Separation - The Mirum Podcast. It's hard not be impressed with the work and thinking of Josh Bernoff. For over twenty years, Josh was a key player at Forrester Research, where he wrote about, edited papers and studied companies involved in the future of technology. His work there was a key destination to better understand the players, what they were doing, and how this would affect business. His work for hugely important... and continues to be. At Forrester, Josh co-authored the famed business bestseller, Groundswell, with Charlene Li (as well as co-authoring the books, The Mobile Mindshift and Empowered). Now, he's blogging with a frenetic and awesome pace over at Without Bullshit (and working on the book, Writing Without Bullshit, which will be in stores next year. His main idea? Communicate smarter and better... without the BS. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #490 - Host: Mitch Joel. Running time: 50:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Josh Bernoff. Without Bullshit. Writing Without Bullshit. Groundswell. The Mobile Mindshift. Empowered. Follow Josh on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #490 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast charlene li david usher digital marketing digital marketing agency digital marketing blog empowered forrester forrester research google groundswell itunes j walter thompson josh bernoff jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog the mobile mindshift without bullshit wpp writing without bullshit

The title of your podcast episode is important because it is what's going to convince a brand new listener to check out your show. Word of mouth recommendations are another way to get new listeners, but if someone hears about your podcast from a friend, they are still going to go look at the titles of your episodes which will help them decide if it's a show they'd be interested in.Your title is a chance to convince someone who's never heard of you to listen to your episode.Here's the cold truth: People only care about what your podcast does for them. So what will your podcast do for your listener? This is one of the questions your title should answer.In today's episode, I'm going to talk about what makes a good title, what makes a less than ideal title, and I'm going to share some tips to help you write better titles.(After the show, I answered questions about titles and also a couple great questions about how to get into editing podcasts and finding work as a podcast editor, and where to find help with branding and logo design for your podcast.)Key Takeaways:If you don’t have a large following, using inside jokes or funny things you say in an episode as titles will prevent you from getting new listeners, so be careful.Your title should be memorable and it should give an idea of what the episode is about. It should be easy to say and not embarrassing or problematic for someone to say aloud to their friends.Sometimes a simple title can be just as effective as a clever title.Ask yourself if your title is something your audience would search for on Google. Ask yourself, “Would I click on this title if it was on someone else’s site?”According to Josh Bernoff, the title and first few sentences of a blog post should:Intrigue the readerPromise what’s coming, accuratelyIncorporate a clever or counter-intuitive turn of phraseBe natural and invitingAvoid click-bait (Click-bait means attracting clicks with false promises)Use a few keywords that will attract searchesDon't include your show title or episode number in your episode's title. That information will be displayed close-by in whatever app or directory people are using to listen to your show, so it's redundant to include the title of your show or the episode number in the episode title.---I was talking with Sean yesterday and I sent him a couple ideas I had for a title for this episode.He asked me three questions in response:* Why does it matter?* What does writing a better title do for me? * Why does the right title for my podcast matter?I told him that I thought that writing better titles would bring new listeners to the podcast by catching their attention, and also through search engine results.I told him that I thought that a good title would help the content stand out in an overwhelming amount of content that people see every day.His response was: “How to Write Episode Titles That Attract New Listeners.”I was pretty impressed (he’s good at writing titles). I asked him if he had some tips about writing titles that he’d like to share with my listeners. He responded with three things, the first two of which are questions that your title should answer for your listener. “What’s in it for me?” “Tell me why should I care about this?” “Speak to the desires I already have, but deliver what I need to know.”What Are Some Things That Make an Episode Title Bad?1. If the title doesn’t give the listener any idea about what the episode is about.2. If your title is too click-baity. This might work for people who are just casually browsing, but I’d argue that titles that are pure click-bait are going to turn off the smart people in your audience. Avoid them. 3. If the title is too generic, or exactly the same as something else that is more popular. For example, if you call your podcast episode “Top Gun”, I’d doubt that your episode is ever going to show up in search engine results. 4. If the title is something that your audience will not be interested in. If you have a show about web design and you have a title like “How to Effectively Clean Your Garage on the Weekends”, most of your audience may skip that episode.Examples of Less Than Ideal Podcast Episode TitlesI have to start off by saying that the first few on this list are from a show that I really enjoy, Systematic. The host, Brett Terpstra, is someone I consider a friend and a great human being.That being said, some of his titles are a little less than ideal. For example:(Systematic 135) Top of the Rollercoaster with Kelly Guimontand (Systematic 131) One-Way Ticket with Evan LovelyThese titles just don’t tell me anything about the episode, so I'm going to keep browsing through the episode list in my podcast app for something more interesting. (Sorry Brett! You're still awesome.)Back to Work is another example of a show that has less than ideal episode titles. I’m a big fan of Back to Work, but the titles do nothing to explain to new listeners what the show is about. They are all inside jokes for the people listening to the show.This probably helps create a deeper connection with those listening live and voting on the titles, but it doesn’t help with SEO.The hosts of the show (Dan Benjamin and Merlin Mann) can do this because they both already have large followings.If you don’t have a large following, using inside jokes or funny things you say in an episode as titles may prevent you from getting new listeners, so be careful.Another show that I really like is the Mac Power Users podcast. I’ve learned a ton of great things from this show, but some of their titles could be better. Example:(Mac Power Users 247) The Onslaught Revisited. What does that mean? Listeners of the show might know what this means, but I bet you don’t.If you read the description, you’ll see they are talking about RSS readers and the overwhelming amount of content we have coming at us all the time. The title itself doesn’t give that any indication of that, though.Alright. I’m going to put myself in the hot seat here. (The Podcast Dude 13) How to Choose the Right Format for Your PodcastI don’t think it was a great title. It doesn’t tell my listeners why the episode topic is important, and the word “format” is too vague: Format could mean many different things. It’s too late to change now, but I’ll work on coming up with better titles in the future.What Makes a Good Podcast Episode Title?Over the past week, I did some research about writing titles. Here’s what I found. A great title grabs your reader’s attention. Garrett Mickley gave a great example in the chat from a show that I’ve seen a few episodes of, Parks & Rec: “Bobby Newport’s Never Had a Real Job in His Life.” Sensationalism works.Kyle Arbuckle gave an example: “This Guy Invented a Solution to a Problem That Has Been Around for Over 100 Years.”That’s interesting, right? What is the problem? What is the solution?Your title should be memorable, interesting, and it should give an idea of what the episode is about.It should be easy to say and not embarrassing or problematic for someone to say aloud to their friends.You should ask yourself:* Would someone type this into a Google search? * What is the most important or interesting thing about this episode? * What is my audience interested in?How to Write Titles for InterviewsIf you do interviews, you should include a takeaway in the title, and not just the name of the person you interviewed.If the person you’ve interviewed is famous enough, you may not have to do much more than put their name in the episode title, but if you can augment their name with a takeaway from the episode, that’s even better.Use Title Case When Writing TitlesWhen writing a name or a title, it is a common convention to only use capital letters to start the principal words. This is called title case. The principal words in a title are all the words which are not:* Articles (a, an, the)* Conjunctions (e.g., and, but, or), or * Prepositions (e.g., on, in, with)Here’s a link to an article about how to write title case. Get familiar and check out titlecase.com if you need additional help.Examples of Good Podcast Episode Titles(The seanwes Podcast) Finding Your PassionThis is a great title, because we all struggle with finding our passion. Sean’s audience especially, because Sean’s thing is helping people make a living with their passion.How to Self Promote Without Feeling Like a LoserIf you’ve ever created something and then tried to promote it to strangers, you’ve probably worried about annoying someone. This title promises to teach you how to promote your thing, which is something a lot of people want to know how to do.(The Systematic Podcast) Procrastinate on Purpose with Rory VadenSince Systematic is a show for people interested in work and productivity, I’m sure nearly everyone in the audience has struggled with procrastination. This is a title that will catch their eye because it’s an interesting concept. Who has ever heard of procrastinating on purpose?(Mac Power Users) Workflows with John GruberThis is a good combination of a famous person and something the hosts of the Mac Power Users know that their audience is interested in—workflows. Geeks love hearing how other people get their work done.A few other examples of great titles from Mac Power Users:The Email Problem and Task ManagementTask Management is a simple title, but it works, because managing to-do lists is something a lot of people struggle with.I’m going to use my podcast as an example again:Introduction to Recording AudioAccording to iTunes, this is my most popular episode. My guess is that it’s my most popular episode because a lot of people Google search “Introduction to Recording Audio”.Even though there’s nothing clever or attention grabbing about that title, it still works because it’s something a lot of people are interested in learning and I’ve used a phrase that they might type into Google.Sometimes a simple title can be just as effective as a clever title.There’s a blog that I really enjoy called Without Bullshit. The author of this blog, Josh Bernoff, is a very good writer. His titles are all pretty fantastic, but this one really stood out to me:Please Stop French-Kissing Your Site VisitorsThat article is about website marketing and the pop-ups that so many sites use. I don’t like popups, and neither does the author.I recommend checking out his site but especially his article:How to start a blog post: Can you intrigue me in 50 words?Josh says: The title and first few sentences of a blog post should:Intrigue the readerPromise what’s coming, accuratelyIncorporate a clever or counterintuitive turn of phraseBe natural and invitingAvoid clickbait (Clickbait means attracting clicks with false promises)Use a few keywords that will attract searchesAdditional Tips for Creating Better TitlesGoogle your title ideas.See what else is out there. You might find some good information to include in your post or episode. Ask yourself if your title is something your audience would search for on Google. Ask yourself, “Would I click on this title if it was on someone else’s site?”Brainstorm 10-15 titles.This will give your creative muscle a workout. Eliminate the terrible ones when you’re done.Ask a trusted friend for feedback about your titles.I’m lucky to have a good friend like Sean to ask about my podcast titles, but I’ve also got a lot of other friends that are willing to give me feedback and help me brainstorm.Finally: Don't include your show title or episode number in your episode's title.That information will be displayed close-by in whatever app or directory people are using to listen to your show, so it's redundant to include the title of your show or the episode number in the episode title.Q&A:Noah Camp asked: How should you title a subject that seems to have been covered a thousand times before?If you can put a unique spin on it, that’s great. But keep in mind that someone is born everyday who hasn’t heard Merlin Mann make the Flintstones joke.What I mean is that just because you are familiar with a topic doesn’t mean other people are. It’s better to write a straightforward title that really communicates what your episode (or blog post) is about rather than try to do something unique or crazy.Don’t let coming up with the perfect title keep you from publishing something.Zach Simms asked: I am a freshman in college and I am planning to major in a field of business, right now finance. If I am interested in doing freelance work as an audio editor, how would you suggest I go about learning enough to be hirable? At the moment I have plans to eventually start my own company or move out east and work for a bank, but the more I learn about podcasts, the more I am interested in them and the more I want to learn. During college I wouldn’t mind possibly doing some work on the side as an audio editor and that’s how that question came up. Another question I have is how does the pay look for the average podcast/ audio editor? I want to live a dapper lifestyle making 250k+/year and that’s why I am swayed towards the finance and asset management industry. I’m just curious how much podcasters and audio editors make.First, congrats on going to college and having big dreams! If you’re interested in learning audio post production and podcast editing, get some professional software, learn it, and start studying post production. Learn about recording, editing, mixing and mastering, EQ, compression, and noise removal. Learn how to write good show notes. Learn Markdown.You’ll also need to learn business things like how to setup a website and market your skills, how to work with clients, and how much to charge.My advice for you is focus first on doing something that you really enjoy. I really enjoy working with people and helping people make things. Money isn’t quite as important to me. If you enjoy making money, that’s fine. Figure out the best way to do that.I don’t know that anyone makes 250,000/year editing podcasts. I certainly didn’t, I was making closer to $50,000.I googled “salary for audio engineer” and got results from a few websites that said between 43k and ​90k. Salary will also depend on skill level and location.There are other perks to my job besides money: Being able to work remotely, for example. Setting my own hours. Freedom to travel when I want.It’s important to think about what kind of work you love doing and what’s important to you. If you don’t know what kind of work you love, you’ll need to spend some time trying different things to figure that out. You’ll eventually find that you like certain kinds of work better than others.Now, to make $250k/year, you might have to work 70+ hours a week. If you do, you won’t have much time to spend that money. You won’t have much time to do anything else but work, really. I know because I’ve done 70 hours a week before. It’s brutal.Focus on developing valuable skills and get good at doing something that's in high demand. Once you have unqiue and valuable skills, you'll have more leverage over your work and pay, and you'll enjoy your work more.Life is so much better if you can do work you really enjoy. I don’t know how you guys felt about math class in school, but I always hated it. It was so boring to me. I wanted to be outside exploring or reading books. To me, that’s the difference between work I love and work I just do for money.Oliver asked: Do you have any recommendations for podcast art/logo resources?Let me start by saying that I’m not a professional designer, so take what I say with a grain of salt. It’s tempting to focus on just a logo, or just a website (one thing at a time), but you really need to think about the overall branding of your show. There needs to be consistency in fonts and colors that you use in your website and logo. I happen to know that Oliver is starting a podcast about Healthcare IT, so he needs design that communicates that to his audience.The design should give the audience visual cues about what the show is about, and who it’s for. Colors and fonts will play a big role here. Think about the design that you see in both the tech world and the healthcare world; it’s clean, professional, modern, and techie. There are colors and fonts that we associate with those things. If your design is playful or retro, you might confuse your audience. Just like the 80’s have a very distinctive look (bright neon colors), so does healthcare and technology.I talked about this in Episode 6, so go check that out, but if you can afford a good designer, it’s a great investment if you are dedicated to doing your podcast for awhile.If podcasting is something you’re just trying out to see if you like it, you may want to put together something simple yourself or hire an affordable or less experienced designer from a website like Craigslist, 99Designs or fiverr.If you want to invest in a professional designer, check out Dribbble or Behance. Good designers are not cheap (My guess is that you’ll be investing four to five figures for their services), but they are a good investment because they will ask the right questions and provide you with the best solution.An amateur designer will try to ask what you like, which is the wrong question. The design for your artwork and website needs to communicate something about your show to your audience. It’s not just about making something look pretty.Cool Stuff to Check Out:Recommended Gear: https://kit.com/thepodcastdudePodcast: https://thepodcastdude.simplecast.comTwitter: https://twitter.com/thepodcastdudeYoutube: https://www.youtube.com/c/thepodcastdudeSuccessful Podcasting: http://successfulpodcasting.comSimplecast Blog: http://blog.simplecast.com/

It's a paradox, but good writing is more important than ever. In this video I'm going to give you 10 tips on how to be a better writer.  Get my new Definitive newsletter: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/ Follow him on Twitter at http://twitter.com/jbernoff OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts:  http://marketingpodcasts.com Find More Jay:  http://www.convinceandconvert.com/ https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer

It's a paradox, but good writing is more important than ever. In this episode I'm going to give you 10 tips on how to be a better writer.  Get my new Definitive newsletter: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/ Follow him on Twitter at http://twitter.com/jbernoff OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts:  http://marketingpodcasts.com Find More Jay:  http://www.convinceandconvert.com/ https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer  

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.Continue Reading → The post The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask appeared first on FIR Podcast Network.

Josh Bernoff, Senior Vice President of Idea Development at Forrester

Josh Bernoff, co-Author of Groundswell explains how you can harness the power of social technologies and turn the force of customers connecting online to your own advantage.

Josh Bernoff, Senior VP of Idea Development at Forrester Research, is also co-author of the new book “Empowered: Unleash your employees, energize your customers, transform your business.” In this episode, Josh talks about why developerWorks was given the 2010 Forrester Groundswell Award in the business-to-business "supporting" category. We also talk about how social technologies are changing business, how to use them effectively, and what it all means to the IT professional. Josh shares his views on whether it’s realistic to expect people to participate in multiple social networks, and talks one of his favorite topics -- creating a HERO (highly empowered and resourceful operatives) culture in the office.

Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered." The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores how companies use technology to solve customer problems. It focuses of HEROes, highly empowered and resourceful employees whose experiments and innovations on customers' behalf result in extraordinary customer service. That surprising level of customer service, the co-authors argue, is the new way to market, generating repeat business and attracting new customers.During the hour-long show, you'll be able to call in with your own questions or comments, or participate in the chat room.The show is scheduled for 1 p.m. (Eastern time) on Saturday, October 9.

Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered." The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores how companies use technology to solve customer problems. It focuses of HEROes, highly empowered and resourceful employees whose experiments and innovations on customers' behalf result in extraordinary customer service. That surprising level of customer service, the co-authors argue, is the new way to market, generating repeat business and attracting new customers.During the hour-long show, you'll be able to call in with your own questions or comments, or participate in the chat room.The show is scheduled for 1 p.m. (Eastern time) on Saturday, October 9.

Josh Bernoff, senior vice president of idea development at Forrester Research and coauthor of "Empowered."

Welcome to our fourth episode! Run time: 20:47Community Divas on iTunesA podcast about communities and social media toolsIn this episode:- Daniele Rossi talks about his podcasts, particularly building a niche community for his Stuttering is Cool podcast. - We discuss Jane Rowe’s question about building a community in the business-to-business area where one doesn't (quite) yet exist.Daniele Rossi is a website designer, brilliant artist and illustrator,  and podcaster. Daniele blogs at DanieleRossi.ca and SuperSpud.com. He podcasts at Stuttering is Cool, SpudCast and The Laughing Podcast. 00:01 Intro by Jay Moonah00:10 Eden Spodek and Connie Crosby00:15 Summary of today’s episode00:23 Eden introduces our interview with Daniele Rossi, apparently having listened to The Laughing Podcast beforehand. Also mentioned: Podcamp, PAB (Podcasters Across Borders) and Podcamp Montreal.00:48 Interview with Daniele Rossi.00:56 Daniele talks about how he first got into podcasting.01:22 His original podcast is  SpudCast, about creativity.02:24 He has just launched The Laughing Podcast.03:20 Daniele tells us about the Stuttering is Cool podcast, how and why he started it. 07:10 Daniele tells us he also meets others through a stutterers' Toastmasters group.08:15 He has started a social meet-up group called Stutter Night which met recently for the first time.09:17 He finds many people don't understand the concept of a podcast, thinking it is a radio show that runs at a certain time on the website. They don't understand the concept of an RSS feed. 09:57 How Daniele finds Facebook useful for finding other stutterers.10:48 What the Stuttering is Cool podcast has given him.11:38 Being part of the podcaster community has brought him opportunities he previously wouldn't have had. 13:15 Social media tools such as webcams, Utterli, Skype, Seesmic and ooVoo have helped to change the stuttering experience.15:00  Eden and Connie thank Daniele for the interview.15:34 Question from Jane Rowe (http://movingstationery.wordpress.com) about less-developed groups in the B2B industry and using social media to bring them together. How can she engage their customers? How can they test and learn?16:50 Connie draws a parallel with work by people in her industry, librarians. She suggests reading the book and working through the website Groundswell by Charlene Li and Josh Bernoff. Rather than starting with Twitter and Ning as mentioned by Jane, Connie suggests using Facebook instead to start.18:39 Eden mentions Jane's interview on the For Immediate Release podcast, and applauds the idea of a contest (or was it an event?) for getting customers involved in creating content.19:18 Connie also suggest having people rate products, and Eden chimes in with the example of Threadless having people rate T-shirt designs.19:51 Connie wraps up the episode.Our cool theme music “Get Out of My Face” is by Uncle Seth and is from the Podsafe Music Network. We hope to hear from you! Send your comments to communitydivas@gmail.com or post them on the blog at communitydivas.com. Follow us on Twitter, our Facebook page or our FriendFeed room. Some registration may be required.See you next time!

Welcome to our second episode!Run time: 17:16Community Divas on iTunesIn this episodeWe present Part 2 of our interview with Jay Moonah, a podcaster, marketing strategist, musician and a driving force behind the social media unconference Podcamp Toronto. He blogs and podcasts at MediaDriving.com.Connie gives an update about her Twitter account deactivation.  Eden and Connie then discuss whether it is possible to use too many online community building tools. Tell us what you think!We try another method for recording our discussions. Our conclusion: keep looking for another method. 00:01 Intro by Jay Moonah00:09 Eden Spodek and Connie Crosby introduce themselves00:14 Summary of today’s episode00:24 Introducing part 2 of our interview with Jay Moonah00:35 Interview with Jay Moonah continues00:41 Jay talks about how to determine which tools to use for community building around marketing efforts. He mentions some of the demographic research covered in the book Groundswell by Charlene Li and Josh Bernoff. He also mentions Facebook, Neville Hobson and FriendFeed.05:11 We ask Jay about what music communities online mean to him, and also how he is trying to distinguish himself from being just "the music guy". He throws in references from "back in the day" when he used CompuServe and dial-up BBSs, not to mention MySpace, Uncle Seth, MP3.com, the McFlies, McFlies on Facebook, and the ever-popular Breakfast Television.08:43 Jay gives us his take on personal brands.10:31 Eden wraps up the interview, but Jay gets in the last word.11:00 Connie gives an update about her Twitter account, and the concern she still has. She recommends if you are on LinkedIn to back up your contacts.12:14 Eden asks what is the optimum number of tools we should use to build a community: one tool, or more than one tool? Community Divas have set up a both a Facebook page and a FriendFeed room, and have discovered two distinct groups gravitating toward each. How can we bring the two together in discussion?  Connie mentions the library industry call-in podcast show Uncontrolled Vocabulary.16:05 Where would you like to see Community Divas, and what is the optimal number of places for a community on the Web?16:27  Eden wraps up the show.Our cool theme music “Get Out of My Face” is by Jay's band Uncle Seth and is from the Podsafe Music Network. We thank Jay Moonah for all his help in getting us started! And we thank everyone who listened to our first episode and encouraged us. We hope to hear from you! Send your comments to communitydivas@gmail.com or post them on the blog at communitydivas.com. Our Facebook page and FriendFeed room are also available; free registration is required for them. Or follow us on Twitter.

Welcome to episode #113 of Six Pixels Of Separation - The Twist Image Podcast. You'll hear why this show was delayed a couple of days, which leads us into a quick conversation about brands, privacy and the choices we make. There's also tons of listener feedback, insights and comments. There's something about the summer that sparks creativity and the imagination. I was really feeling it this episode.  Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Running time: 33:06. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Montreal Gazette column – New Business – Six Pixels of Separation. Is Your Sales Rep Some Yahoo Named Google? PodCamp Boston. Request from Sara Wilson – Fresh Air Fund. Audio Comment – Dave Delaney – Dave Made That. Geek Breakfast Nashville. Social Media Breakfast. Email Comment – Stefan Holt – Active Media. Audio Comment - Morrie Johnston – That Happy Feeling. Podcasters Across Borders. Email Comment – Steve Cunningham – Polar Unlimited. Six Points of Separation – Six Books You Should Read This Summer: 1. Web Analytics – An Hour A Day – Avinash Kaushik. 2. Meatball Sundae – Seth Godin. 3. Join The Conversation – Joseph Jaffe. 4. Here Comes Everybody – Clay Shirkey. 5. The Big Switch – Nicholas Carr. 6. Groundswell - Charlene Li and Josh Bernoff. Music from the Podsafe Music Network: Brother Love – “Summertime'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #113 - Host: Mitch Joel. Tags: active media advertising anthony robbins avinash kaushik blog blogging brother love business charlene li clay shirkey dan ariely dave delaney dave made that digital marketing facebook facebook group foreword thinking fresh air fund geek breakfast google groundswell harpercollins canada here comes everybody itunes join the conversation joseph jaffe josh bernoff loretta laroch marketing mass media meatball sundae mike lipkin montreal gazette morrie johnston motivational books nichokas carr online social network phil town podcamp boston podcast podcasters across borders podcasting podsafe music network polar unlimited power within predictably irrational sara wilson seth godin six pixels of separation social media breakfast social media marketing stefan holt steve cunningham that happy feeling the big switch twist image web 20 web analytics an hour a day winnipeg yahoo

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social… The post Forrester Analyst and Groundswell Co-author Josh Bernoff appeared first on Eric Schwartzman.

Josh Bernoff, vice president and principal analyst at Forrester Research and coauthor of "Groundswell: Winning in a World Transformed by Social Technologies."

Josh Bernoff of Forrester Research discusses his contribution to a new book that analyzes social media called Groundswell, winning in a world transformed by social technologies

This is the second in a series of six podcasts, recorded during the Futures of Entertainment Conference hosted by the Convergence Culture Consortium and Comparative Media Studies at MIT. Television Futures was the first session of the conference. The panelists featured in this recording are Andy Hunter, a Planning Director at GSD&M; Mark Warshaw, founder of FlatWorld Intertainment, Inc; and Josh Bernoff, a vice president at Forrester. The moderator was Henry Jenkins.