Podcasts about gonto

In this episode, I pull out some of the key DevTools lessons I've learned in the last 120 interviews. Including:The importance of deeply understanding the problem you're solving by talking to developers directly, as emphasized by Adam Frankl.Ant Wilson's advice on experimenting with different go-to-market strategies and channels rather than relying on conventional wisdom. Zeno Rocha's emphasis on the importance of the last mile—packaging and presentation. He shares how spending more time on documentation and onboarding materials helped his open-source project gain massive traction.Gonto's perspective that "it's better to be different than better," and how creativity, uniqueness, and understanding developer habits are key to successful marketing.My personal reflections on overcoming fear and discomfort in go-to-market efforts.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com.

durée : 00:20:56 - Ronan Le Pennec poltrejer a vicher a gonto deomp diouzh labour Henri Cartier-Bresson

Gonto (Martin Gontovnikas) was the 6th employee at Auth0 and helped them grow fast and sell for $6.5billion to Okta.  Now he is the founder of Hypergrowth Partners and helps DevTools grow fast.We discuss:What Auth0 did to become so valuable so fastWhat the best founders do (Guillermo Rauch)Different is better than better People follow people not brandsWhy bleeding edge mattersResourcesWhy Technical SDRs are the Future of DevToolshttps://playbooks.hypergrowthpartners.com/p/product-advocates-technical-sdrsGonto's website https://gon.to/Gonto's Twitter https://twitter.com/mgontoHypergrowth Partners https://www.hypergrowthpartners.com/Code to Market https://codetomarket.fm/Guillermo Rauch https://x.com/rauchgThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.Mentioned Resources:HyperGrowth PartnersDeepgramAshbyRetoolAuth0VercelVueCursorGitHubCoPilotSiriusChurn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

Martin Gontovnikas, a.k.a Gonto, is a software engineer at heart who moved to the “dark side” to focus on Marketing. With this career transition, he found a way to combine his 2 passions by applying his “engineering thinking” model to Marketing. He is now a B2B SaaS Advisor to Vercel and Airbyte among others and Co-Founder & GP of Hypergrowth Partners. Previously, he was SVP of Marketing and Growth at Auth0. In Today's Episode with Martin Gontovnikas (Gonto) We Discuss: 1. From No Idea to Growth Leader: How Gonto made his way into the world of growth when it was not a thing? What does Gonto know now that he wishes he had known when he entered the world of growth? Why does Gonto believe product and marketing is more important than sales and marketing? 2. Growth: What, When and Who: What is growth? What is it not? What do people misunderstand most with growth? When is the right time to hire your first growth person? What is the right profile for the right first growth hire? Junior? Senior? 3. Mastering PLG and Enterprise: What are the single biggest mistakes startups make when scaling into enterprise? Why does Gonto believe that all PLG companies should start with 6-8 design partners? Is it possible to do enterprise and PLG at the same time? How does one provide enough value in a PLG motion to convert enterprise buyers? 4. Data vs Intuition: Art vs Science: Is growth more art or science? Why does Gonto believe qualitative data is more important than quantitative? How does Gonto think about psychology when selling and marketing? What do so few startups? understand about the psychology of their customers? How does Gonto approach messaging and what is truly great product marketing?

“Community” is a major buzzword today, and for good reason. Community creates leverage, and lots of it. Gonto ran marketing and growth at Auth0 for 7 years before the $6.5 billion acquisition by Okta. He cuts through the buzzword noise to give us his perspective and playbook on why (and how) to win with a community strategy.Key Takeaways:[00:27] Overview — Building a community[02:24] Defining community, and why is it trending[04:56] Creating communities through open source products, enterprise solutions, and other methods[08:55] How to identify members to target if you're building from scratch[13:31] Tapping into existing communities and identifying communities to target[21:17] Doing research with a user, interviewing developers, and engaging on Twitter[26:30] What does a community team look like, and who owns the effort in a PLG company?[30:02] KPIs and measuring the business value of building communityMentioned in this episode:Sign up for OpenView's weekly newsletterMartin Gontovnika, Co-Founder and General Partner at HyperGrowth PartnersHyperGrowth PartnersSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product. In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at Auth0 for seven years. We're talking about the mistakes companies make when first switching to product-led growth (PLG), how to delight your users, growth teams, and so much more.

How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence, and much more.Visit our website for the detailed episode recap with key learnings.Hypergrowth Partners — a “sweat equity advisor” co-founded by GontoAuth0 — Gonto's previous place of work, acquired by OktaGong, Chorus — call recording softwareFollow Gonto on TwitterGonto's blogFollow Hypergrowth Partners on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Pitch : Plusieurs semaines se sont écoulées depuis les événements de GREEN-18 et nos héros sont encore et toujours traqués par les Forces Terriennes. Engagés dans une course poursuite spatiale et sans Hyperespace, Rosten, Kannitsh et Gonto font leur possible pour survivre. Gloomy, quant à lui, découvre la nature de Farra et la raison de sa présence à ses côtés.

La era de Mad Men y Don Draper ya es historia. Hoy en día, el proceso es más importante que la táctica en sí. Cómo buen científico, el trabajo de un marketer es descubrir, a través de la experimentación, las pistas y lecciones que te van a llevar al resultado deseado. Martin Gontovnikas, mejor conocido como Gonto, es un ingeniero de formación que se sintió atraído por "el lado oscuro". Por lo tanto, ha desempeñado su labor como VP of Marketing & Growth dentro de Auth0 con un acercamiento bastante científico y cuantitativo, llevándolo posteriormente a fundar un fondo con un ángulo particular en Hypergrowth Partners. En este episodio, Gonto y yo conversamos sobre el método científico aplicado en experimentación de marketing; el fúnel y la proyección de un modelo de growth; y el impacto que tiene la activación en el "bottom line" de toda empresa. ¡Sigue a Victor Cortés (@cortesvictorh) y a Tracción (@traccion_) en redes sociales para que puedas enterarte de los próximos episodios! Hasta la próxima, atraccionados⚡

Hoy charlamos con Gonto sobre growth marketing, la importancia del método, el síndrome del impostor y como crecer el equipo junto con el proyecto. ¡No te lo podés perder!

En este episodio nos acompaña Martin Gontovnikas, SVP de Marketing & Growth en Auth0. Gonto nos va a contar cómo el clásico libro de Daniel Kahneman, "Thinking, Fast and Slow", le dio herramientas tanto para su vida personal y profesional, y lo ayudó en el crecimiento de Auth0, uno de los unicornios originarios de Latinoamérica. Es un episodio especialmente para cualquier persona interesada en entender cómo pensamos, y para poder reconocer los sesgos cognitivos que tenemos en nuestro proceso de toma de decisiones.

For many of us, remote work is a new experience brought on by the COVID-19 pandemic. But for Martin Gontovnikas (aka Gonto) it's just another day at the home office. Gonto is Auth0's SVP of Marketing & Growth and manages a fully remote marketing team. In this episode, he shares lessons learned in remote team management – from how he shows up as a leader and builds trust in a remote environment, to how he sets realistic goals and objectives for his team (plus how he re-allocated budget and re-forecasted pipeline targets when the unexpected happened). And there's one more thing you need to know about Gonto. As a former software engineer, he LOVES experiments. Gonto breaks down how he built a culture of experimentation and testing at Auth0, what makes for a good test, and (you guessed it) how to set goals and measure the success of an experiment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Gonto on Twitter @triciagellman @mgonto @HYPERGROWTH_Pod *This episode was recorded prior to recent protests. Drift stands with our Black employees, customers, and community. Read our statement from our CEO here: https://www.drift.com/blog/we-wont-be-silent/

For many of us, remote work is a new experience brought on by the COVID-19 pandemic. But for Martin Gontovnikas (aka Gonto) it's just another day at the home office. Gonto is Auth0's SVP of Marketing & Growth and manages a fully remote marketing team. In this episode, he shares lessons learned in remote team management – from how he shows up as a leader and builds trust in a remote environment, to how he sets realistic goals and objectives for his team (plus how he re-allocated budget and re-forecasted pipeline targets when the unexpected happened). And there's one more thing you need to know about Gonto. As a former software engineer, he LOVES experiments. Gonto breaks down how he built a culture of experimentation and testing at Auth0, what makes for a good test, and (you guessed it) how to set goals and measure the success of an experiment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Gonto on Twitter @triciagellman @mgonto @HYPERGROWTH_Pod*This episode was recorded prior to recent protests. Drift stands with our Black employees, customers, and community. Read our statement from our CEO here: https://www.drift.com/blog/we-wont-be-silent/

Este episodio lo dedicamos al tema de growth marketing en la industria de SaaS. Para cualquier empresa SaaS es importante entender y saber identificar los canales de captación (de pago y orgánicos) más importantes y definir indicadores. Hablamos de lo que significa que una empresa de producto esté conducida por marketing basado en datos, por qué el verdadero growth lleva tiempo, cuáles objetivos debería generar un equipo de growth y los retos que tienen las startups con product-market fit para mantener un crecimiento consistente. Para terminar, compartimos dónde creemos que se concentra lo más central en canales de marketing y la emergencia del área de Growth formalizándose en el mundo SaaS.Estos son los enlaces a los temas de los que hemos hablado:Zoom: https://zoom.us/Microsoft Teams: https://www.microsoft.com/es-es/microsoft-365/microsoft-teams/group-chat-softwareSlack: https://slack.com/intl/es-es/Skype: https://www.skype.com/es/Trello: https://trello.com/esJira: https://www.atlassian.com/es/software/jiraAsana: https://asana.com/esMonday.com: https://monday.com/lang/es/LinkedIn: https://www.linkedin.com/Blog - Intercom: https://www.intercom.com/blog/HubSpot: https://www.hubspot.esPendo.io: https://www.pendo.ioOptimizely: https://www.optimizely.comDes Traynor de Intercom: https://youtu.be/P6pQyB6ACrkZendesk: https://www.zendesk.esZoho: https://www.zoho.com/es-xl/Salesforce: https://www.salesforce.com/es/Andy Johns en LinkedIn: https://www.linkedin.com/in/andrewjohns/Andy Johns en Twitter: https://twitter.com/ibringtrafficTuit sobre Growth de Andy Johns: https://twitter.com/ibringtraffic/status/1222585433428647936Product Led Growth, explicado por OpenView: https://openviewpartners.com/product-led-growth/Network Effects: https://www.nfx.com/post/network-effects-bible/CAC: https://www.profitwell.com/blog/the-complete-saas-guide-to-calculating-and-reducing-cacObviously Awesome de April Dunford: https://www.amazon.es/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005Zapier: https://zapier.com/homeSEO en días: https://seoendias.com/Cohort analysis: https://www.stitchdata.com/cohort-analysis/Advanced Formulas in Google Sheets (0$): https://www.benlcollins.com/advanced-formulas-course/Hacking Growth: https://www.amazon.es/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721XGrowth Marketing Newsletter: https://www.demandcurve.com/newsletterAn engineering approach to marketing (Martin Gontovnikas, a.k.a Gonto): https://gon.to/thoughts/Notas de High Growth Handbook: https://docs.google.com/document/d/1IjfFw5LXeU3_y--C6eb9GMXyDpvXHzf851hsJcJU6iA/edit?usp=sharingSíguenos en Twitter:Danny Prol: https://twitter.com/DannyProl/Claudio Cossio: https://twitter.com/ccossioEstamos en todas estas plataformas:Apple Podcasts: https://podcasts.apple.com/ca/podcast/saas-product-chat/id1435000409ListenNotes: https://www.listennotes.com/podcasts/saas-product-chat-daniel-prol-y-claudio-CABZRIjGVdP/Spotify: https://open.spotify.com/show/36KIhM0DM7nwRLuZ1fVQy3Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8zN3N0Mzg2dg%3D%3D&hl=esBreaker: https://www.breaker.audio/saas-product-chatWeb: https://saasproductchat.com/

In this episode we talk to Martin Gontovnikas, VP of Marketing and Growth at Auth0. His friends call him "Gonto" and here's what he shared about applying product principles to marketing: 1) There's no silver bullet. Never trust the people who says "Facebook Ads always works". It's all around understanding people's habits. I do that through qualitative interviews for the target persona. 2) It's all about experimentation. Define short experiments, validate them, learn from the failures and double down on successes. 3) You can do User Testing or User Research for your marketing campaigns before building them out. The most expensive thing you can do is build. Therefore, we try to only build and work on campaigns that will work. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

El trabajo de manager en programación no es una promoción sino un cambio total de profesión. Hoy le dedicamos un episodio a la transición que vive un desarrollador de software cuando pasa de un rol de contribuidor individual a uno del lado de management. Explicamos las diferencias entre trabajar para uno mismo y trabajar dirigiendo a otros, por qué es erróneo pensar que es una consecución lógica del programador experimentado y cuáles son los mayores retos cuando asumes este nuevo rol. Te recomendamos: Fabiola Cazares, Sales Manager en la fintech Affirm, describe cómo es la transición de un rol de representante de ventas a Manager: https://soundcloud.com/learneducatediscover/ep-118-transition-from-ic-to-manager-fabiola-cazares-sales-manager-affirm What's a senior engineer's job? https://jvns.ca/blog/senior-engineer/ El concepto del péndulo ingeniero/manager, definido por Charity Majors (cofundadora de honeycomb): https://charity.wtf/2017/05/11/the-engineer-manager-pendulum/ Hilo buenísimo de Sarah Mei en twitter sobre el tema: https://twitter.com/sarahmei/status/862582787966095362?s=21 El blog de Know Your Team: https://knowyourteam.com/blog/ El VP de crecimiento y marketing de Auth0, Gonto, y el CTO de Wolox, Guido, también llevaron el tópico a su show y sacaron en claro aprendizajes que les han funcionado en esta situación: https://inheritedcomposition.com/episodes/2018/2/26/wip-from-ic-to-mgmt

On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing. On the show you'll learn: What the Angular framework is Martin's take on the main product techniques, Product Discovery and Product DeliveryHow you can apply Discovery in MarketingHow interviews can help with thisHow you can apply Delivery in Marketing Plus, as usual, Martin provides his top tip/key takeaway for the audience. If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

Latest episode of BE UNIQUE --- Support this podcast: https://anchor.fm/ambriek-creations/support

In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches.  Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs.  Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Pitch : La couverture de nos héros est tombée et nombre de forces convergent vers Green18 pour s'en disputer la capture. Rosten et Gonto envisagent une impossible exfiltration et Gloomy, toujours introuvable, poursuit son exploration souterraine en compagnie de la mystérieuse Farra.

Pitch : La couverture de nos héros est tombée et nombre de forces convergent vers Green18 pour s'en disputer la capture. Rosten et Gonto envisagent une impossible exfiltration et Gloomy, toujours introuvable, poursuit son exploration souterraine en compagnie de la mystérieuse Farra.

We’ve separated this episode into 4 sections. In each of them we’ll be explaining different issues that might arise when you move from being an individual contributor (IC) to both a manager as well as a manager of managers. In each section, Guido and Gonto will be sharing some of the solutions they’ve found that worked for them, as well as some examples of both good habits as well as fuck ups.Key Learnings:* When you’re an IC, you have full control of (mostly) everything you do. When you’re a manager, that’s no longer true. In the first section, we’ll talk about a few solutions for this.* When you’re an IC, you’re the one who ships stuff. When you move to be a manager, your job is to enable people to ship and execute better. In the second section, we’ll share some insights about how to better do this transition* For a company to succeed, you need to both hire people smarter than you as well as hiring for your weaknesses. In the third section, we’ll discuss how to handle this.* Being a manager of ICs is very different from being a manager of managers. Last but not least, we’ll discuss how to do this transition effectively. SPOILER ALERT: we’re still learning this :DBibliography:Posts:* https://www.youtube.com/watch?v=IdMvWLARF1w* http://tomtunguz.com/ownership/* https://qz.com/1058563/these-are-googles-tools-for-effective-management/* http://firstround.com/review/to-grow-faster-hit-pause-and-ask-these-questions-from-stripes-coo/* https://charity.wtf/2017/05/11/the-engineer-manager-pendulum/* https://m.signalvnoise.com/* https://hbr.org/2012/07/why-arent-you-delegating* https://medium.com/@mrabkin/the-art-of-the-awkward-1-1-f4e1dcbd1c5c* http://randsinrepose.com/links/2017/01/05/regardless-of-seniority-every-good-manager-will/* https://blog.knowyourcompany.com/Books:* The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change* The AlliancePodcasts:* Manager Tools* Simple LeadershipLearn more about this episode in our website

Salve a tutti i gamer! Questo è il quinto episodio del Nightfall Arcade Gamecast, in cui parliamo di: PUBG: La guerra dei cloni. Chi la spunterà tra tutti? NAG alla Milan Games Week. Parliamo di early access games, da Minecraft in poi. Throwback Gaming: Indiana jones and the fate of atlantis. Ogni martedì siamo live su Youtube, Twitch.tv e Mixer! Canale Youtube: https://www.youtube.com/channel/UCmIyKxkr4BE3jb16VUHcciA Canale Twitch: https://www.twitch.tv/nightfallarcade Canale Mixer: https://mixer.com/NightfallArcade Twitter: https://twitter.com/NightfallArcade Facebook: https://www.facebook.com/nightfallarcade/

Pitch : Les affrontements sur Green 18 se poursuivent et rendent l'exploration de la planète difficile pour Rosten et Gonto qui, en plus, ont perdu la trace de Gloomy...

Pitch : Les affrontements sur Green 18 se poursuivent et rendent l'exploration de la planète difficile pour Rosten et Gonto qui, en plus, ont perdu la trace de Gloomy...