Podcasts about community strategy

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Play Episode Listen Later Apr 21, 2024 30:58

Welcome back to The Community Strategy! In this podcast episode, you'll hear the second part of an event held in February 2024. Windy Lawson presented to community builders how to thrive with too many ideas. Click here to watch part one. In her insightful presentation, Windy Lawson provides five practical areas that empower you to differentiate ideas from opportunities. Windy emphasizes that action on opportunities, not just ideas, drives success. Go to show notes. Thanks for listening to the Community Strategy Podcast! Please subscribe, Follow, Rate, and Review! If you have an online community, or just want to grow an online business, communicating directly to your audience allows you to build relationships with them one email at a time! You might think you don't have enough time, but I have some great news for you! ConvertKit can help you start building your email list with easy-to-setup templates, immediate analytics, and start for free! Mighty NetworksAll-In-One Community Platform for your course or membership. Bonsai Run your entire business in one place with the help of this business management tool ConvertKitConvertKit makes it easy to get started and has tons of support Grammerly Grammarly helps you become a better writer using AI technology Buzzsprout Let's get your podcast Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThe Community Strategy Podcast (CSP) offers interviews with online community leaders who share their community-building journey. Our podcast covers community concepts, community building, community strategy, community structure, community membership, and community management. We deep dive into the best ways to launch with platform reviews, give our thoughts on cultivating engagement, and the keys to identifying ideal members who will keep coming back and becoming super supporters. Visit our Website Find Calm Here to learn more about working with Deb

Advocacy 101: Abercrombie, Mint Velvet & DOAC's Cheat Codes to Community Strategy

Building Brand Advocacy

Play Episode Listen Later Apr 10, 2024 21:44

What does it take to energize a thriving community of superfans, in today's Social Commerce era? Community-building gurus Katie Adams (Senior Marketing Director EMEA @ Abercrombie & Fitch), Sian Pilkington (Senior Marketing Manager @ Mint Velvet), Grace Andrews (Marketing Director for Steven Bartlett & The Diary Of A CEO), Angelic Vendette (Founder @ Ave Advisory, ex-Alo Yoga, ex-Sephora), and Daisy Morris (Founder @ The Selfhood) know. In this ‘Advocacy 101' episode, you're invited to dive back into Building Brand Advocacy's best advice on the world of community. A compilation of insightful conversations and tactical advice from past episodes, the experts share exact strategies that have worked for nourishing their world-renowned brand communities. Follow the timestamps to hear from… 1:32 – Katie @ Abercrombie & Fitch On how full-funnel marketing remains pivotal for fostering community, why evolving alongside your brand fans is key, and her direct engagement strategies for building meaningful connections. 3:46 – Daisy Morris @ The Selfhood On the nuanced distinction between an audience and a community, building for the Advocates who love you, and why it all comes down to speaking to your community to foster loyalty. 11:32 – Angelic @ Ave Advisory (ex-Alo Yoga, ex-Sephora) On harnessing the power of word-of-mouth, spotting strategic community investment opportunities, and how to attribute success back to your community building efforts; despite its notorious difficulty. 15:01 – Sian @ Mint Velvet On combating dark social by leveraging community engagement, how to authentically participate in relevant conversations outside of your brand, and why cultivating a sense of belonging is the ultimate lever for connection. 16:03 – Grace @ The Diary Of A CEO On adding immediate values to the community you're cultivating, resisting the urge to chase every trend, and tried-and-tested strategies for Advocate retention. Tune in. Take your community strategy to the next level. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with the experts: Katie's LinkedIn Sian's LinkedIn Grace's LinkedIn Angelic's LinkedIn Daisy's LinkedIn

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Expert Takes on HIMSS24: Navigating Another Year of Health IT's Biggest Event

The Dish on Health IT

Play Episode Listen Later Apr 3, 2024 35:38

The special episode of The Dish on Health IT episode provides insights and coverage from the recent HIMSS24 conference. Hosts Pooja Babbrah, the PBM and Pharmacy Lead and Jocelyn Keegan, Payer/Practice Lead with Point-of-Care Partners dig into their observation from HIMSS24 before reacting to stakeholder interviews from the floor of the Interoperability Showcase on topics ranging from the impact of the final CMS interoperability & prior authorization, benefits of API adoption and pharmacy interoperability opens with a montage of HIMSS24 attendees. --NOTE: The sound quality of the kiosk interviews is not ideal. If you prefer, you can watch this episode on video for close captioning of the kiosk interviews--The episode opens with a montage of HIMSS24 attendees sharing what they find valuable about attending HIMSS. Pooja Babbrah then opens the episode explaining that she and co-host Jocelyn Keegan share their key takeaways and insights from the biggest health technology conference in the industry. Jocelyn started the conversation off by sharing her observation that the work over the last 15 years to forge scalable connections to improve data fluidity has been fruitful and reached a tipping point. Importantly, the conversations we heard at HIMSS24 showed an acknowledgment as important as data fluidity is the content of what we are exchanging, and that data quality is just as important. Jocelyn then shared her second observation which is that we need to build a skillset and pool of resources who can do the next phase of work that is needed. She shared that when she worked in the financial industry which was at the time transitioning to interoperability and automation, they had to hire and develop the critical thinkers needed to think through how to best leverage technology, approach change management and do the abstractions needed to be successful. Health IT is at a similar place; we probably need more clinical informaticists because how we use technology in clinical workflows is extremely important, but we also need operational experts to help pull through how shifts in one workflow should get pulled through in others. She went on to say that we need people understand data mapping and why clean data is so important. Pooja thanked Jocelyn for her insights before sharing her own. She mentioned that she heard talk about whether ViVE and HIMSS could both survive because they occur so close together, and are big investments for companies to make to attend or exhibit. She shared that her view is that they are different enough in programmatic and attendance mix that she believes they both have value and will survive. Adding to Jocelyn's point about data quality, Pooja added that data governance and sending the right data to the right people at the right time versus just sending a data tsunami. Pooja continued by adding that it's also important to meet people where they are. This was clear at the post-acute care listening session. Some care facilities are not yet FHIR-enabled, some can send data via FHIR but perhaps are not yet API-enabled, how can we meet those facilities where they are even if they aren't using cutting-edge technology? Most stakeholders are going to be somewhere on a spectrum of tech adoption. We need to be flexible in how we do things. Pooja went on to say that another observation is that the importance of consent management will continue to grow, and that real work is starting to be done to figure out what patient-centered consent management might look like. We need to be able to exchange the right data at the right time with the right people, but we need to ensure we have the right consent to go along with it. Pooja mentioned some industry initiatives on consent including the HL7 FHIR at Scale Taskforce Accelerator, which has launched a new consent project. Public meetings for the FAST Consent project have launched and will be held regularly. A consent learning lab was held at HIMSS24 for the second year in a row. Pooja expressed that she attended both last year's and this year's events and she could feel a shift including the presence of regulators who were in the room. She explained that the conversation focused on actual work and progress being made in California and Florida as well as a huge focus on the role of consent in connecting health data and human services data.Next Pooja and Jocelyn listened and reacted to stakeholders who stopped by the POCP Kiosk in the Interoperability showcase to give their perspectives on the final CMS prior authorization & interoperability rule, API adoption, and pharmacy interoperability. Interviewees at the kiosk included:Colin Banas, Chief Medical Officer for DrFirst, shared insights on medication management and prior authorization.Polina Vaserman, Vice President of product Management with MHK, discussed the complexities and proposed improvements in prior authorization final rule.Lathe Bigler, Vice President of Clinical Network Services at First Databank provided perspectives on leveraging FHIR APIs for improving price transparency and patient care.Lenel James, Business Lead - Health Information Exchange & Innovation, Blue Cross Blue Shield Association, highlighted the use of FHIR APIs to enhance data accessibility for all stakeholders, including patients, payers, and providers, underscoring the importance of making healthcare data available across the care continuum to improve service delivery and care coordination.Melanie Marcus, Chief Marketing and Customer Experience Officer at Surescripts highlighted the role of pharmacies in expanding care access and the necessity for interoperability and policy support.Kathryn Ayers Wickenhauser, Sr. Director of Community Strategy at DirectTrust discusses the critical role of pharmacists in delivering care and the role of Direct Messaging can play in supporting this work. Themes from the interviews and host response include: CMS Interoperability and Prior Authorization: There has been broad acknowledgment of the positive progress this final rule will make towards enhancing interoperability and refining the prior authorization processes is widespread, with some hoping for additional policies to go even further.Healthcare Ecosystem and CMS Policies: The industry acknowledges the complexities of medications requiring prior authorization. There's an expectation for CMS to broaden its research and policy scope to include specialty medications, recognizing their critical importance.Impact of Technology and Innovation: The importance of adopting standards like FHIR for improving healthcare interoperability is emphasized. Leveraging technology and standard adherence is highlighted as crucial for enabling effective communication among healthcare stakeholders, reducing administrative burdens, and improving patient care quality.Pharmacy's Essential Role: Pharmacies are spotlighted as key to healthcare delivery, especially in underserved areas. There's strong advocacy for improved pharmacy interoperability and integration into the care team, stressing the need for policies, payment reforms, and access to health information to support their expanded role.Using Existing Technologies: The discussions promote the practical use of existing technologies and workflows to address healthcare delivery challenges effectively. This pragmatic approach centers on solving immediate patient care and business problems with available tools and sharing successful industry practices to foster broader adoption.Future Directions and Collective Engagement: A desire for ongoing engagement with health IT innovations, with a focus on interoperability, is clear in future industry events. The importance of collaborative efforts within the community and across the industry is underscored as critical for driving advancements in health IT and interoperability.After Pooja and Jocelyn listened and reacted to the interviews, Pooja shifted to close out the episode. She took a moment to reflect on the rich dialogue and insights shared by professionals across the healthcare ecosystem. She acknowledged the collective and collaborative effort that is fundamental to advancing health IT, underscoring the critical role of technology, the growing importance of pharmacies in the healthcare delivery ecosystem, and the collective anticipation for the evolution of policies concerning specialty medications and the work toward a better way to manage consent. With a nod to the resilience and spirit of innovation that defines the HIMSS conference, Pooja expressed gratitude for the contributions of all speakers and participants, celebrating another successful year of sharing, learning, and collaborating. Looking ahead with optimism, she voiced enthusiasm for the next HIMSS, where the community will reconvene to delve deeper into healthcare's pressing issues, explore new advancements, and foster further collaborations that promise to shape the future of health IT.

EA - GWWC's new community strategy by Giving What We Can

The Nonlinear Library

Play Episode Listen Later Sep 27, 2023 13:23

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: GWWC's new community strategy, published by Giving What We Can on September 27, 2023 on The Effective Altruism Forum. I'm extremely excited to announce the launch of our new community strategy that aims to connect our existing community better, and inspire more people to join us - I've been working on this for the past few months and am thrilled to finally share it! Over the almost two years I've been working with Giving What We Can, I've seen how important our community is - whether it's a supportive network to ask questions, a friendly face in a new city, or a shared sense that none of us are alone in wanting to do what we can to make a better world, I've personally taken much-needed inspiration, motivation, and comfort more times than I can count, simply by hearing from you! I want to make it easier for you to do the same. We are launching some new spaces for you to meet, connect, and chat with each other. Everyone is welcome: whether you just subscribe to our newsletter, have taken the pledge, have donated through our platform, or are simply interested in meeting like-minded people who care about making a difference in the world: In brief, Giving What We Can's new community strategy includes: The launch of GWWC Local Groups in key cities like London, NYC, Berlin, and Sydney; we plan to launch in other cities as well An online community space for you to connect, no matter where you are located A directory of other (non-GWWC) effective giving groups, to better connect the effective giving community more broadly I firmly believe that community and connection are an integral part of working towards a society where giving significantly and effectively is a cultural norm. We've heard from many of you that one of the best things about having found Giving What We Can is learning that there are other people with similar values. We hope this makes it a little easier to connect! TL;DR: How do I get involved? Join one of the GWWC Local groups below or apply to start one in your city! London New York Berlin Vancouver Sydney Melbourne You can read more about each of our new initiatives below: 1: GWWC Local Groups Since its founding in 2009, Giving What We Can has been connecting people through their commitment to effective giving. Our mission isn't just to marginally increase the amount of money going to effective charities; we're aiming for meaningful cultural change - with a goal to make giving effectively and significantly a global norm, in service of a better world. The community we've built (and are continuing to build) is instrumental to reaching that goal. The way that GWWC has engaged with the community has changed a lot over the years. It all started as small local groups bound by a common thread of pledging 10% back in 2009 through "Giving What We Can Chapters". One of the biggest changes that occurred was GWWC Chapters transitioning to become EA Groups several years ago. Since then, we've worked with EA groups to promote effective giving, had volunteers host monthly virtual meetups, and run an ambassador program where our ambassadors ran events too! Some highlights: PISE (Positive Impact Society Erasmus) has hosted pledge celebration events. An ambassador John Yan has hosted Giving Tuesday after-parties in New York. Grace (Head of Marketing) ran a community event in Melbourne earlier this year. Since GWWC was revitalised in 2020, we have often received requests to restart local groups, given that some of its strongest growth historically came from our former Chapters. Many of our smaller initiatives (e.g. one-off events, working with EA groups, and running the ambassador program) have shown a desire for this too. We've also been excited to see successful communities around effective giving start to grow and adapt to local cultural contexts i.e. in London and in the ...

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[Linkpost] “GWWC's new community strategy” by Giving What We Can, GraceAdams

Effective Altruism Forum Podcast

Play Episode Listen Later Sep 26, 2023 15:14

I'm extremely excited to announce the launch of our new community strategy that aims to connect our existing community better, and inspire more people to join us – I've been working on this for the past few months and am thrilled to finally share it! Over the almost two years I've been working with Giving What We Can, I've seen how important our community is — whether it's a supportive network to ask questions, a friendly face in a new city, or a shared sense that none of us are alone in wanting to do what we can to make a better world, I've personally taken much-needed inspiration, motivation, and comfort more times than I can count, simply by hearing from you! I want to make it easier for you to do the same. We are launching some new spaces for you to meet, connect, and chat with each other. [...] ---Outline:(01:51) TL;DR: How do I get involved?(02:15) 1: GWWC Local Groups(04:14) What will GWWC Groups look like?(05:39) Locations for GWWC Groups(06:57) What if we already have a local group focused on creating community around effective giving?(07:28) Help run a GWWC Group(09:20) Can I run events about effective giving if I'm not part of a group?(10:19) One for the World is helping to support our groups(10:54) Evaluating the trial(11:29) FAQ:(11:33) Being a part of a local group(13:19) 2: Our new online community space(14:17) 3: Global Effective Giving Community Directory--- First published: September 26th, 2023 Source: https://forum.effectivealtruism.org/posts/KuNsnszBxENS3tWMm/gwwc-s-new-community-strategy Linkpost URL:https://givingwhatwecan.org/blog/community-strategy-2023 --- Narrated by TYPE III AUDIO.

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Community Strategy through the Lens of Product Management with Danny Pancratz from Unqork | S:2 Ep:13

The Community-Led Growth Show

Play Episode Listen Later Sep 26, 2023 51:42

Guest: Danny Pancratz, Director of Community at Unqork In this episode, Danny discusses: Managing communities where the Community is the product The career-building value niche communities offer their members Applying product management frameworks to community building Why community managers should be unafraid to tackle learning technical skills Measuring engagement: active users vs active engagement Meeting members where they are The intangible, immeasurable benefits of a well-managed community Additional Links: Follow Unqork on LinkedIn

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Chili Piper's Arthur Castillo on Effectively Partnering with Communities as Your Community Strategy | S:2 Ep:11

The Community-Led Growth Show

Play Episode Listen Later Sep 26, 2023 31:12

Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper In this episode, Arthur divulges: How Chili Piper company decided to approach a community strategy by sponsoring ones Embracing a “Seek to understand before being understood” philosophy Creating integrated marketing campaigns within sponsored communities Listening on third-party platforms as a retention strategy How measuring ROI matured from hypotheses to solid metrics The future of community consolidation and acquisition, as well as the rise of customer communities Additional Links: Follow Chili Piper on LinkedIn

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062. Nonprofit operations CAN be a driver of transformation: Kim Kucinskas @ Humentum

NGO Soul + Strategy

Play Episode Listen Later Sep 24, 2023 50:56

SummaryHow should we think about the ‘collective journey to equitable development' of Northern-founded NGOs, national NGOs and their funders?What obstacles stand in the way of continuing on that journey? Why does Humentum argue that NGO operating models need to enable ERA (Equitable, Resilient, and Accountable) development, and how does that need to come about?In this NGO Soul+Strategy podcast episode, I interview Kim Kucinskas, Director for Community Strategy at Humentum, on nonprofit operations as a driver of transformation. Kim's Bio:Director, Community Strategy, HumentumDirector, Member Engagement and Services, HuentumSeveral other roles in Humentum since 2012Worked in Namibia on issues related to local epidemicsFundraising role at the International Institute for Cooperation and Development We discuss: The pressure is building for significant change in the northern INGO sector; it's coming from all frontiersThere is actual strategic power in the operations model; if we change it in a significant way, big change happens in the power distribution between northern INGOs, funders, and national NGOsHumentum argues this in their new 3-part series of reports on ERA: how to move to an Equitable (E), Resilient (R) and Accountable (A) development sectorBut this will only happen if northern INGOs, funders, and national NGOs make significant changes in their institutional architecture, people and culture, funding, and risk frameworksInstitutional Architecture is one of Humentum's main building blocks towards ERA: within this, organizations have to have sufficient autonomy for the sector to be able to be equitable, resilient, and accountablePeople and Culture: who is recruited, and works where; a shift in the ‘headquarters' concept from one that is location-based to role-based; where staff receive fair and equitable compensation, etc.Funding: the islands of innovation that are happening in various places need to become ‘mainland'Accountability, with a focus on risk management: within this, a shift from risk transfer to risk sharing is requiredBe mindful: the way in which the process of #shiftthepower is happening is actually reflective of the very ways in which power is still being held right now. Quotes:“There is strategic value and potential in operations; not as “back-office functions” but as drivers of transformation”“We are at a tipping point in terms of significant NGO sector change” Resources:Kim's LinkedIn profileKim's EmailHumentum's ERA reports YouTube video of this podcastClick here to subscribe to be alerted when new podcast episodes come out or when Tosca produces other thought leadership pieces.Or email Tosca at tosca@5oaksconsulting.org if you want to talk about your social sector organization's needs, challenges, and opportunities.You can find Tosca's content by following her on her social media channels:

Encore A Resilient You: Effective Continuity Culture at Home and Work

Play Episode Listen Later Aug 31, 2023 54:46

I talk with award-winning IT, Continuity, Resilience, Risk and Security professional and noted resilience expert, Modebola Olowu. Modebola talks about personal resilience and how we can cultivate a practice the will work effectively at home and in the workplace. We touch on subjects such as: 1. What is resilience and the difference between the workplace and home, 2. Characteristics of personal resilience? 3. The art of Kintsugi? (This is a great analogy for resilience and I urge everyone to go find your gold!!), 4. Cultivating Resilience, 5. The Me Strategy, 6. The Proactive Strategy, 7. The Community Strategy, 8. Crises and their Opportunities, and 9. Ways to identify opportunities in crisis (e.g., change your perspective, find the 'loophole' etc.). It's clear that Modebola is quite passionate about personal resilience, and it comes across during our discussion. With allot of resilience talk focusing on technology, processes, and systems, Modebola teaches us how to take a step back and look at ourselves...our gold. Enjoy!

Encore A Resilient You: Effective Continuity Culture at Home and Work

Play Episode Listen Later Aug 31, 2023 54:46

I talk with award-winning IT, Continuity, Resilience, Risk and Security professional and noted resilience expert, Modebola Olowu. Modebola talks about personal resilience and how we can cultivate a practice the will work effectively at home and in the workplace. We touch on subjects such as: 1. What is resilience and the difference between the workplace and home, 2. Characteristics of personal resilience? 3. The art of Kintsugi? (This is a great analogy for resilience and I urge everyone to go find your gold!!), 4. Cultivating Resilience, 5. The Me Strategy, 6. The Proactive Strategy, 7. The Community Strategy, 8. Crises and their Opportunities, and 9. Ways to identify opportunities in crisis (e.g., change your perspective, find the 'loophole' etc.). It's clear that Modebola is quite passionate about personal resilience, and it comes across during our discussion. With allot of resilience talk focusing on technology, processes, and systems, Modebola teaches us how to take a step back and look at ourselves...our gold. Enjoy!

Chapter 2: Develop Your Community Strategy

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Play Episode Listen Later Aug 13, 2023 40:36

In this episode of the Community Strategy Podcast, you'll hear an excerpt from the Creator to Community Builder book, coming soon! Are you a struggling entrepreneur trying to create new revenue streams? Discover proven strategies to help you save thousands of hours of your valuable time building an online community that can help you scale your business while connecting more authentically to your ideal clients. You've heard the buzz about building an online community from social media on your own app, but you don't know where to start. In Creator to Community Builder, you'll learn how Community Strategist Deb Schell has helped over 60 business owners find calm in building, launching, and growing their online communities. Based on client case studies, community examples, and interviews, this book provides new community builders with stories, strategies, worksheets, templates, and checklists that help you take action, launch sooner, and build your next revenue stream. Save thousands of dollars and hundreds of hours of your valuable time by getting the strategies that have worked for successful community builders, and find calm building your online community today! Check out the book here. Sign up for the Advanced Reader Cohort here. Click HERE to save time with Instacart. Click here to get $30. Learn about YouMap and working with Deb HERE. Buzzsprout - Let's get your podcast launched! Start for FREEMighty Networks Community PlatformDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThe Community Strategy Podcast (CSP) offers interviews with online community leaders who share their community-building journey. Our podcast covers community concepts, community building, community strategy, community structure, community membership, and community management. We deep dive into the best ways to launch with platform reviews, give our thoughts on cultivating engagement, and the keys to identifying ideal members who will keep coming back and becoming super supporters. Visit our Website Find Calm Here to learn more about working with Deb

Marjorie Anderson - Why is community strategy so important in company building!

Decoded by Threado

Play Episode Listen Later Aug 10, 2023 53:40

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How To Take A Leap of Faith with Leslie Greenwood

She Believed She Could Podcast

Play Episode Listen Later Jul 18, 2023 29:43

Leslie Greenwood is the Founder and CEO of Chief Evangelist Consulting, where she provides strategic guidance and insights to organizations looking to build impactful communities. Prior to starting her consulting company, Leslie was the VP of Member Success & Member Advocacy at Pavilion where she built out the first Success team. With over 20 years of leadership experience in community, customer success, and startups, Leslie has developed a member-first approach to community building that emphasizes the significance of mission, vision and consistently delivering value to community members. Her focus on the individual evangelist and the "sticky glue" that holds groups together creates engaging, loyal, and value-added communities that drive accelerated business growth. Connect with Leslie:⭐Connect on LinkedIn: https://www.linkedin.com/in/leslie-greenwood/⭐ Connect on LinkedIn: https://www.linkedin.com/company/wednesday-women⭐ Connect on her website: https://thechiefevangelist.com/ Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐ Download your free 90 day planner here

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Adapting Your Community Strategy Through Organizational Changes

Peers Over Beers - Community Experts Podcast

Play Episode Listen Later Jul 14, 2023 28:28

"Peers Over Beers," hosted by seasoned community experts Chris Detzel and Nicole Saunders, is a podcast that dives deep into the world of online communities. In this particular episode, the duo explores the challenging topic of navigating change and maintaining stability as a community manager amidst management turnover and significant organizational changes.Nicole opens up about her experiences at various startups and at Zendesk, sharing insights from a roller-coaster career where she had to adapt to five different managers over a span of 6.5 years. The conversation centers around the crucial importance of adaptability in a community manager's skill set.Chris and Nicole discuss several essential strategies for managing change and uncertainty, beginning with the necessity of a clear vision for your community. They emphasize that the vision should remain constant, regardless of the organization's changes. It should inherently drive value for both the business and the end-users, being independent of any single organization.They further elaborate on the importance of documenting your community programs and their impact, along with building cross-functional relationships as internal advocates within the organization. They advocate for showing urgency, delivering results, and welcoming change rather than dreading it.Nicole's quote, "Your community should have an objective that is kind of agnostic to all of that. It should be something that drives value for both the business and the end users that is not dependent on a single organization," encapsulates their philosophy.Chris concurs, adding that community managers must consistently show the value they bring to the business. He says, "I think people do to some degree, right? I think we have to continue to build out the programs, build out the value and act as every other department does to show what value we bring to the business."They further discuss how a community manager can smoothly transition knowledge and programs through organizational changes. For instance, Nicole recommends having quarterly reports to track and showcase community progress and impact.Lastly, Chris emphasizes the importance of forging cross-functional relationships and nurturing champions within the organization, thus amplifying the influence and reach of the community manager.The episode is a treasure trove of wisdom and practical advice, offering community managers the tools and mindset they need to thrive, even in the face of constant leadership and strategic changes.

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Accelerate your audience growth using community marketing, with the CMO of Guild, Michelle Goodall

Marketing in the Madness

Play Episode Listen Later Jun 26, 2023 48:29

Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups, and networks.A recognised speaker and specialist in digital marketing, community strategy, social media, comms, and content. She has 25 years of marketing & comms experience in a mix of agency and client-side roles, including at Econsultancy, Lexis PR, and Access Intelligence.She has worked with LOCOG (London2012), V&A Museum, General Mills, BBC, Coca-Cola, Econsultancy, Penguin Random House, Viacom, Unilever, Diageo + many others.Co-author of Community-Based Marketing (CBM) Best Practice Guide, she has also lectured in Community Strategy at Manchester Metropolitan University.This episode covers: Community marketing Community platforms The benefits of professional communities How to build trust and a supportive community space Making the world a better placeCreating your own community channel Community qualified leads (CQL's) How focusing on community marketing will help you grow your audience and business The periodic table of community strategy Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/ Michelle Goodall: https://www.linkedin.com/in/michellegoodall/ Guild: https://guild.co/profiles/189/michelle-goodall Twitter: https://twitter.com/greenwellysHappiness Community https://thehappinessindex.com/Marketing meetup: https://themarketingmeetup.com/about/Marketing society: https://www.marketingsociety.com/ The periodic table of community strategy: https://guild.co/blog/periodic-table-community-strategy/ Community based marketing best practice guide: https://guild.co/blog/what-is-community-based-marketing/The Art of Gathering: How We Meet and Why It Matters: https://bit.ly/3yMsCUt The Art of Community 2e: Building the New Age of Participation: https://bit.ly/3JxiWU0 Get in touch: hello@street.agencyKatie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Impact and Income through Residential Assisted Living w/ Isabelle Guarino-Smith

The Cashflow Project

Play Episode Listen Later May 24, 2023 30:00

Welcome to The Cashflow Project! Join Steve as he explores the world of residential assisted living with the incredible Isabelle Guarino-Smith. Discover Isabelle's inspiring journey and how her family revolutionized senior care by transforming single-family homes into warm havens for seniors. Learn how they built a successful business and became influential trainers in the industry. Isabelle unveils the untapped potential in senior housing, fueled by the upcoming "silver tsunami" of the baby boomer generation. Find out how to seize the massive opportunities and be part of this booming market. Impact and Income through Residential Assisted Living Isabelle reveals golden opportunities in the booming senior housing market. Learn the secret to success: being an early player and scaling up to attract buyers and investors. Discover the power of packaging and selling multiple facilities for long-term financial prosperity. Experience the emotional fulfillment of improving seniors' lives and the positive ripple effect on families, caregivers, and the community. Invest in high-end areas for a seamless blend of upscale living. Join Isabelle on this captivating journey to positively impact one million lives in 10 years. Unleash the secrets of success and leave a lasting legacy! About Isabelle Guarino-Smith: Isabelle is a graduate from Arizona State University, a former flight attendant, Walt Disney World intern and now Residential Assisted Living Academy's leading lady. She has been working as the COO of the company for the last 6 years, keeping everyone in line and on task. She's been featured in many magazines and articles on the topic of Senior Housing and most recently was given the title as one of the "Top Influencers in Senior Housing". Isabelle also won Aging Media's "the Future Leaders of Assisted Living" award in 2020 being 2 of 100's under 30 to make the list. Outline of the episode: 0:02 - Introducing Isabelle 1:08 - Unveiling the Journey: Isabelle's Path to Residential Assisted Living 2:54 - Navigating the 'Silver Tsunami': Baby Boomers' Impact on the Senior Housing Market 6:36 - Seizing the Golden Opportunity: First to Market in Senior Housing Industry with Isabelle 10:09 - The importance of having multiple exit strategies. 11:34 - The Landscape of Assisted Living: Mom and Pop-Style, Scalability, Creativity, and Emotion 16:39 - Expanding Horizons: Assisted Living Beyond Location and Cost Arbitrage 18:33 - Diverse Paths to Enter Assisted Living: Converting Homes, Overcoming Pushback, Buying Existing Businesses, and Building Custom Facilities 22:11 - Impacting Seniors and the Community: Strategy, Million Dollar Timeline, and Book Recommendations 24:38 - Book Recommendation: The 5 AM Club Connect with Isabelle Guarino-Smith… Website: https://residentialassistedlivingacademy.com/ LinkedIn: https://www.linkedin.com/in/isabelle-guarino/ Podcast: https://residentialassistedlivingacademy.com/podcast_personality/isabelle/ Connect with The Cashflow Project! • Website • LinkedIn • Youtube • Facebook • Instagram The Hawaii Millionaires Mindset Blueprint Conference: https://www.millionairesmindsetblueprint.com/

Sandy Mangat's AMA Community Strategy That Fueled Pocus' Marketing Flywheel

Marketing Powerups

Play Episode Listen Later May 5, 2023 35:38

Community-Led Growth is all the hype recently. But if you look at most companies' communities, what you hear is "crickets."But, if you look at Pocus' Product-Led Sales community, you can see members welcoming each other, responding to each other questions, and lifting everybody up.The secret? It's their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any questions, which has been so central to their marketing flywheel and community growth.Today, Sandy Mangat, Head of Marketing at Pocus, discusses the Pocus' AMA community strategy in detail.In this Marketing Powerups episode, you'll learn:How Pocus' AMA series fuel its marketing flywheel.How building a network of mentors and advisors accelerated Sandy's career.How Sandy repurposes the AMA recordings into articles and podcast episodes.How Sandy identifies product evangelists through their community.

SPI 677: How Gesche Haas Accidentally Created the Best Community

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later May 3, 2023 35:14

#677 Bringing people together and fostering uplifting relationships is one of the most valuable services you can offer. That's why, at SPI, we're all-in on creating powerful online community experiences and sharing what we discover along the way. Today's chat with Gesche Haas of Dreamers & Doers is an incredible learning opportunity for all of us running membership sites. Her award-winning community has been going strong for nearly a decade, supporting women entrepreneurs and leaders. Gesche shares her inspiring continent-spanning journey and the tools and mindset that have made her membership business a success! We discuss attracting new members without being salesy, crafting an effective application process, onboarding, monetization, and more. This is a fantastic conversation about organic community growth, so tune in and enjoy. And, if this interview inspires you, be sure to check out our community challenge to help you get started! Show notes and more at SmartPassiveIncome.com/session677.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The Benefits of Affiliate Communities & The Periodic Table Of Community Strategy

AffiliateINSIDER - Affiliate Marketing Podcast

Play Episode Listen Later Mar 30, 2023 30:55

This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Michelle Goodall. Michelle has spent 25 years in the marketing and communication industry and is currently CMO at Guild, a mobile-first platform for creating branded communities.The ladies come together to discuss a range of affiliate marketing topics, including the Periodic Table of Community Strategy, which outlines the elements that make up a successful marketing strategy. Listen to the podcast for the full details.Listen to find out more about:The benefits of building an affiliate communityThe importance of collaboration in a communityThe importance of communication and trust in affiliate marketingKey segments of this podcast and where you can tune into go direct[05:00] – Michelle's history in affiliate marketing[15:00] – What does building a community really mean?[25:00] – Stories from former clients Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

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Greg Isenberg on The ONE Community Strategy That Will Make You RICH | Ep. 7

The Matt Gray Show

Play Episode Listen Later Mar 25, 2023 52:38

Join my free weekly newsletter to get 1 free audience growth tip to scale your online business: https://www.mattgray.xyz/newsletter Join the Founder OS Course to build a proven system for audience growth in 2 hours here: https://www.mattgray.xyz/courses If you're interested in working together 1:1 join here: https://www.mattgray.xyz/coaching Ready to create a community for your business? Check out Late Checkout: https://www.latecheckout.studio/ Late checkout newsletter: https://latecheckout.substack.com/ In this podcast, I had the pleasure of having a 50-minute conversation with one of my dear friends, Greg Isenberg. For those of you who don't know Greg, he's a successful serial entrepreneur and Co-Founder/CEO of Late Checkout, a product design agency studio, and venture fund that designs, creates, and acquires community-based technology businesses. He's worked with some of the biggest brands in the world. He's also an advisor at Reddit and Co-Host of Where it Happens Podcast, a top technology podcast. You can check it out below. Greg and I discuss the importance of building a community, and how we got started on his entrepreneurial journey. The secrets to growing a massive community around your business, and the difference between a community and an audience. This is something you don't want to miss. I hope you get as much value as I did over the next hour. Special thanks to Greg for joining me on The Matt Gray Show. Greg's Social Media Accounts: Instagram: https://www.instagram.com/gregisenber... LinkedIn: https://www.linkedin.com/in/gisenberg... Twitter: https://twitter.com/gregisenberg?lang=en Tiktok: https://www.tiktok.com/@gregisenberg Where it happens podcast: https://podcasts.apple.com/us/podcast... Twitter: https://twitter.com/matt_gray_ Instagram: https://instagram.com/matthgray YouTube: / @realmattgray LinkedIn: https://www.linkedin.com/in/mattgray1

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403. Future of Media & Brands in Web 3 with NFTbark

NFT 365: 1st Daily Podcast Minting NFTs

Play Episode Listen Later Feb 27, 2023 64:21

On today's episode of the NFT365 podcast, Fanzo welcomes Steve (@NFTbark) to the show. Steve is well known in the NFT space as an educator, communicator, and Web3 personality. He co-hosts Coffee with Captain on the dGen Network, and more recently is the lead of Community Strategy for the Starbucks Odyssey NFT program. They chat about how the NFT space is still early, yet has come so far. They discuss their perspectives on “mass adoption” and how everything in Web3 is evolving, from terminology to the wide scope of use cases of NFTs. They find common ground, not only both being girl dads, but in principles that translate well to the space, holding fast transparency, honesty, and authenticity. Steve then shares his perspectives on monetizing, and also what keeps him driven in this early Web3 space. https://twitter.com/NFTbark https://twitter.com/dGenNetwork ______________________________________________________________ Learn more about the NFT365 Podcast

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Encore A Resilient You: Effective Continuity Culture at Home and Work

Play Episode Listen Later Feb 23, 2023 54:46

I talk with award-winning IT, Continuity, Resilience, Risk and Security professional and noted resilience expert, Modebola Olowu. Modebola talks about personal resilience and how we can cultivate a practice the will work effectively at home and in the workplace. We touch on subjects such as: 1. What is resilience and the difference between the workplace and home, 2. Characteristics of personal resilience? 3. The art of Kintsugi? (This is a great analogy for resilience and I urge everyone to go find your gold!!), 4. Cultivating Resilience, 5. The Me Strategy, 6. The Proactive Strategy, 7. The Community Strategy, 8. Crises and their Opportunities, and 9. Ways to identify opportunities in crisis (e.g., change your perspective, find the 'loophole' etc.). It's clear that Modebola is quite passionate about personal resilience, and it comes across during our discussion. With allot of resilience talk focusing on technology, processes, and systems, Modebola teaches us how to take a step back and look at ourselves...our gold. Enjoy!

Encore A Resilient You: Effective Continuity Culture at Home and Work

Play Episode Listen Later Feb 23, 2023 54:46

I talk with award-winning IT, Continuity, Resilience, Risk and Security professional and noted resilience expert, Modebola Olowu. Modebola talks about personal resilience and how we can cultivate a practice the will work effectively at home and in the workplace. We touch on subjects such as: 1. What is resilience and the difference between the workplace and home, 2. Characteristics of personal resilience? 3. The art of Kintsugi? (This is a great analogy for resilience and I urge everyone to go find your gold!!), 4. Cultivating Resilience, 5. The Me Strategy, 6. The Proactive Strategy, 7. The Community Strategy, 8. Crises and their Opportunities, and 9. Ways to identify opportunities in crisis (e.g., change your perspective, find the 'loophole' etc.). It's clear that Modebola is quite passionate about personal resilience, and it comes across during our discussion. With allot of resilience talk focusing on technology, processes, and systems, Modebola teaches us how to take a step back and look at ourselves...our gold. Enjoy!

Warren Carlyle's Thriving OctoNation and the 7 C's

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Play Episode Listen Later Feb 21, 2023 73:26

#076 The uncharted waters of online communities have claimed many a landlubber. But, with the right step-by-step plan, we can weather any storm. In this episode, Warren Carlyle shares the 7 C's of building a fanatical community. He is a strategist who has helped thousands of individuals build highly engaged followings. Warren is also the man behind OctoNation, a massive community that inspires wonder of the ocean by educating the world about octopuses! So how do you find your sea legs and start growing a community around your passion, even if you're not an expert? Warren shares his treasure map with us today. He and host Jillian discuss everything from finding a perfect audience to community monetization. This chat covers content creation, time management, team building, and much more. So join us to stop treading water and start creating and managing a profitable membership today! Show notes and more at SmartPassiveIncome.com/cx076.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to determine if your community strategy is working with Katie Ray

Rep Your Brand

Play Episode Listen Later Feb 21, 2023 36:16

What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie explains what a community is and how you can build a community around a company. Katie and Nick discuss the importance of having a strategy and shared identity in the community and how you can measure if a community is working or not.Special thanks to our sponsors:HockeystackAllegoOpensense

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Slow, Intentional Community-Building with Lisa Barroca of Cultivate

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Play Episode Listen Later Feb 14, 2023 57:32

#075 How many new members do you need each month to build a thriving community business? The number is smaller than you think. But are you focused on the right metrics to take full advantage of a slow growth strategy? In this episode, Lisa Barroca of Cultivate joins us to share her best-performing tactics for sustainable membership scaling. Lisa is all about looking past vanity numbers and zeroing in on the practices that make a difference. So what are the pros and cons of slow growth? How do you determine your community health status and take action in the right direction? What does your member lifecycle look like, and how do you optimize it for maximum impact? We tackle all this today with Lisa. She and our host Jillian also discuss choosing the best community platform, building a user experience in the shadow of Facebook, and the vital importance of onboarding and introduction spaces! Show notes and more at SmartPassiveIncome.com/cx075.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noele Flowers and the Evolution of Community

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Play Episode Listen Later Feb 7, 2023 63:16

#074 We'd all like to create bustling communities that seduce members into multiple daily logins. But isn't that just taking a page out of the social media addiction book? In this episode, we take a step back and reconsider the essentials of running a thriving digital space. Joining our endeavor is Noele Flowers, an expert strategic community consultant. So how do you optimize a community for the metrics that impact your bottom line? With no get-rich-quick schemes to abuse, how do you identify and focus on the programs that will transform your business? This is what we tackle in today's conversation with Noele. We also explore community consulting as a career option and learn how she leverages her influential newsletter to serve her audience. Don't even think about missing this chat because Noele's next-level knowledge is vital for anyone looking to earn a living in community! Show notes and more at SmartPassiveIncome.com/cx074.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sustainable Collaboration Across the Public/Private Sector -- Common Goals & Aspirations

Waste360 NothingWasted! Podcast

Play Episode Listen Later Jan 30, 2023 42:39

With recycling rates averaging only 30% in the US there is plenty of room for improvement. Many companies and organizations have sustainability strategies that include goals to increase the capture and use of recycled content. These goals are often worked on within an organization where the scale and impact can be limited and not widely accessible or beneficial. Learn how The Recycling Partnership, the City of Baltimore, Dow and Rehrig Pacific Company have used their individual sustainability goals and aspirations to form a common foundation for collaboration. This session will explore how this public/private sector partnership has successfully delivered and implemented almost 200,000 roll out carts across the city. This inclusive and equitable new solution will enable The City of Baltimore to increase household recycling by 80% and will capture as much as 40 million additional pounds of recyclable material. Speakers: HyeSook Chung, President, Baltimore Civic Fund Cody Marshall, Chief of Community Strategy, The Recycling Partnership Jonathan North, Vice President Sustainable and Core Solutions, Rehrig Pacific Company Kristyn Oldendorf, Chief, Office of Waste Diversion, Baltimore City Department of Public Works Jennifer Ronk, Senior Sustainability Manager, Dow

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Casey Hill and the Simple Way to Make a Big Impact

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Play Episode Listen Later Jan 10, 2023 52:35

#070 Churn is one of the biggest issues we hear about from other community builders. Many of us have even come to accept it as part of the cost of doing business. But what are the simple tools and strategies that can increase engagement and retention in powerful ways? This is part of what we explore today in this interview with Casey Hill. He is the Head of Growth at Bonjoro, where they help brands create personalized videos for their leads and customers to help them stand out, build trust, and make more sales. So how do you leverage quick, personal videos within your community? How do you avoid "churn cliffs" and create a welcoming experience? When are the specific times when reaching out to individual members makes all the difference? Listen in to find out because this a game-changing chat! Show notes and more at SmartPassiveIncome.com/cx070.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Community-Powered Courses (CPCs) with Jordan Godbey

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Play Episode Listen Later Dec 13, 2022 49:53

#068 Here at SPI, we're going all in on community as a business model. Now, we're taking our commitment to a new level! Our brand new All-Access Pass, a community-powered education experience, is the ultimate way to learn from every single one of our courses at your own pace while connecting with fellow entrepreneurs on the same path. All for an insane bargain! But what exactly are community-powered courses, and how do they work? In this episode, Jordan Godbey of GrowthCommunity.co gives us the low-down on leveraging connection for better student outcomes. Jordan is a Circle Expert and a digital membership wiz. He helps his clients create community-powered learning experiences that change lives and generate millions in revenue. Today, Jordan and our host Jillian dive into the pros and cons of CPCs, the value of accountability for skill acquisition, pricing, monthly versus annual subscriptions, and much more! Show notes and more at SmartPassiveIncome.com/cx068.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand Partnership Wizardry with Justin Moore

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Play Episode Listen Later Dec 6, 2022 52:35

#067 Brand deals are a great way to enhance your membership and generate more revenue, but there's a catch. You see, the key to successful sponsorships is that they're win-win-win relationships. Our guest today, Justin Moore, explains that and shares his blueprint for attracting lucrative partnerships that benefit you, your members, and the brands you partner with. Justin is the founder of Creator Wizard. Having run an influencer marketing agency, he now has access to insider knowledge about why big brands choose to work with some creators and pass on others. So how do you get sponsors even if you don't have a massive community? What are the steps to crafting an irresistible pitch that gets companies excited to work with you? How do you incorporate brand collaborations into your community without sleazy marketing tactics? Join us for this epic conversation with Justin to find out! Show notes and more at SmartPassiveIncome.com/cx067.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The 7 Steps Tatiana Figueiredo Used to Make $100K Revenue in 12 Months

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Play Episode Listen Later Nov 29, 2022 55:59

#066 How do you create a digital experience worthy of a high subscription cost? Who are the people most likely to sign up, and how do you find them? What are the common mistakes you should avoid in your first year? In this episode, Tatiana Figueiredo returns to the show to answer these questions. She shares her blueprint for running thriving communities and generating $100K in revenue within the first year. Tatiana has made it her business to teach people how to create engaging and profitable memberships while avoiding burnout. If you haven't already, be sure to also listen in on our previous chat with her in episode 43! Today, we do a deep dive into the incredible 7-step method Tatiana uses to go from idea to income-generating community. She and our host Jillian discuss interviewing your target audience, paid beta launches, leveraging community-adjacent content, and much more. Enjoy! Show notes and more at SmartPassiveIncome.com/cx066.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Butter's Anamaria Dorgo Leads Collaborative Communities

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Play Episode Listen Later Nov 22, 2022 47:36

#065 The responsibility of building and managing online communities can be overwhelming. Many of us feel the need to control every aspect of the experience. But the reality is that micromanaging stops us from empowering our members to have a positive role in shaping the space. Today we talk about harnessing the power of collaboration and co-creation with Anamaria Dorgo. She is the Head of Community at Butter. In this episode, Anamaria shares her tips for facilitation, setting expectations, and why readiness to be surprised is essential when working with others. We dive into how members can inform and improve community and product strategy. SPI CEO Matt Gartland is co-hosting this episode with Jillian for an extra dose of fun and actionable insights. To top it off, you can get Butter Pro free for 14 days plus 30% off your subscription for three months at SmartPassiveIncome.com/butter. Enjoy! Show notes and more at SmartPassiveIncome.com/cx065.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hot Takes on the State of Community with Matt Gartland of Team SPI

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Play Episode Listen Later Nov 15, 2022 51:32

#064 Entrepreneurs are scrambling to jump on the community-powered course bandwagon that's taking digital learning by storm. But what are CPCs, exactly? Are they the right fit for you? And how do you create experiences that actually enhance student outcomes? SPI CEO Matt Garland joins our host Jillian to answer all of that. Today, we go all in on how community is reshaping educational content. We dive into the benefits but also steer course creators away from trendy methods that don't make sense for most brands. You'll also get a sneak peek at SPI's All Access Pass. This brand-new community-powered education experience is the ultimate way to take on all of our courses at your own pace and connect with fellow entrepreneurs. Listen in on this episode to get a look at the inner workings of our business and learn how to implement the latest tactics for maximum success. Show notes and more at SmartPassiveIncome.com/cx064.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 93: Community Strategy that utilizes data with Richard Millington

Play Episode Play 30 sec Highlight Listen Later Nov 6, 2022 49:09 Transcription Available

In this episode of the Community Strategy Podcast, you'll hear a conversation with CSP Host, Deb Schell, and Richard Millington, the founder of FeverBee, who talk about the insights he's discovered on his journey as an international community consultant, and the author of Buzzing Communities, Indispensable Community, and Build your Community, Richard's clients have included Google, Facebook, Oracle, Wikipedia, EMC, Greenpeace, and many more. Prior to FeverBee, Richard interned with Seth Godin in New York.Show Notes - Click here for Show NotesBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

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Communicating Community Value with Erica Kuhl and Brian Oblinger of In Before The Lock

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Play Episode Listen Later Nov 1, 2022 56:14

#062 Does the work you put into community actually have an impact on your business? How do you connect the dots between what you do and the bottom line? How do you tell a compelling story that illustrates the value you provide? We tackle all that and more with our special guests, Erica Kuhl and Brian Oblinger of the In Before The Lock podcast. If you're familiar with Salesforce's Trailblazers, that's Erica's baby. Brian's background is equally impressive, with leadership roles in community starting in the early '90s. This episode is jam-packed with strategies for community builders and managers at any level. We discuss the value of business acumen and why starting a membership without a budget is ideal. Erica and Brian also share tips for building strong relationships online and caution us against some of the top mistakes big brands make. You're not going to want to miss this one! Show notes and more at SmartPassiveIncome.com/cx062.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leveraging Newsletters with Dylan Redekop of Growth Currency

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Play Episode Listen Later Oct 18, 2022 50:29

#060 Newsletters are having a moment right now. In fact, people are going wild over the weekly tips, tools, and advice we deliver through Unstuck. But does publishing a newsletter make sense for community builders? Can you use it to grow your membership and drive engagement? Can you do it in a way that's quick and effective? We ask Dylan Redekop of Growth Currency to share his expertise with us. His incredible weekly emails teach his subscribers how to start newsletters, get people to sign up, and earn an income. Dylan talks about all of that today. For busy community managers, we uncover the easiest way to source content and reap the benefits of a weekly newsletter. We also chat about finding the voice that connects with your members, leveraging multiple platforms, attracting sponsors, and monetization opportunities. Listen in on this wide-ranging discussion to find out about the possibilities! Show notes and more at SmartPassiveIncome.com/cx060.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SPI 619: How to Create a Community that Becomes Your Business

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Oct 12, 2022 30:08

#619 It might surprise you that the highest-earning online communities are actually very small. Almost all of them have fewer than three hundred members. Many of them have fewer than one hundred members! In this episode, we dive deep into what it takes to build a thriving digital community with Andrew Guttormsen. He co-founded Circle, which now hosts over seven thousand memberships! Andy has access to trends and analytics that you just couldn't get from anywhere else. In fact, the teams at SPI and Circle are coming together for an all-day online summit on October 25th to share these insights with you. The Business of Community Summit is completely free and will give you the step-by-step direction you need to start or grow a membership. So how do you set up a community business? How do you attract new members and keep them coming back? How do you run a community and build a sustainable team around it? Find out today! Show notes and more at SmartPassiveIncome.com/session619.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The Smartest Way to Run Your Community with Mathilde Leo, Head of Community at Circle

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Play Episode Listen Later Oct 11, 2022 58:33

#059 What happens if you stop participating in your community for a few days? Do your members step up in your absence? This is the ultimate way to test the environment you're creating. If no one misses you, that's the sign of a job well done! Although, you might need a good, ugly cry to get over it. Today's guest, Mathilde Leo, is the Head of Community at Circle. She has made it her mission to equip creators with the most effective tactics for building thriving private groups. Mathilde and our host Jillian dive straight into crafting unique strategies tailored to your ideal members. They discuss metrics, events, managing time zones, and setting boundaries. This is also a great conversation for the community-curious out there. If you haven't started yet, listen in to learn more about the easiest ways to add a profitable membership element to your business. Show notes and more at SmartPassiveIncome.com/cx059.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 89: Building Relationships for your community strategy with Pablo Gonzalez

Topeka Talk: Community Conversations

Play Episode Play 30 sec Highlight Listen Later Oct 9, 2022 55:58

In this episode of the Community Strategy Podcast Pablo Gonzalez, the inventor of the Relationship Flywheel, and Host of the B2B Community Builders Show shares his experiences. Pablo is obsessed with human connection and has used his expertise to grow his business, and Co-Founded Be The Stage, a marketing agency whose concept is to start with identifying ideal clients, asking them about their challenges, and then using the content they uncover to build digital marketing campaigns for clients to boost their sales and revenue. Pablo has closed over $60M+ construction projects, rescued fledgling start-ups, set record-breaking quarters for $150M+ companies, and has been named a Latino Leader of the Future and a Top 20 Under 40 in various publications.Buzzsprout - Let's get your podcast launched! Start for FREEMighty Networks Community PlatformDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

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Momentum Driving Topeka/Shawnee County Forward

Play Episode Listen Later Oct 6, 2022 26:53

In this episode of Topeka Talk: Community Conversations, hosts Gretchen Spiker and India Yarborough are joined by guests Michelle Cuevas-Stubblefield, SVP of strategy for the Greater Topeka Partnership, and Tara Dimick, owner and publisher of TK Business Magazine and a Momentum 2027 tri-chair. The two women helped bring Topeka/Shawnee County's first community strategy, Momentum 2022, to fruition, and as the plan sunsets this year, they'll be helping to implement Momentum 2027, the community's next five-year holistic plan for growth. Listen now to learn about some of Momentum 2022's wins, what Momentum 2027 is all about, and how community members can get involved!

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The Ever-Evolving Community with Richard Millington, Founder of FeverBee

Play Episode Listen Later Sep 20, 2022 65:36

#056 What are the kinds of behaviors that drive engagement in your community? How do you guide each member through the activities that keep them coming back? Analytic tools are the answer to questions like these, but the metrics you get with most platforms are not that great. Our guest today is one of the true OGs of digital communities. Richard Millington is the massively influential author of Buzzing Communities and the founder of FeverBee, where they take the guesswork out of community management and use a data-driven approach to deliver next-level experiences. So why do people join your community, and why do some leave? How do you increase participation? What is the return on investment of your membership? We get into all of that with Richard today. We also discuss paid versus free communities, member surveys, guidelines, and leadership. So listen in on this chat to learn about the game-changing tactics used at companies like Apple and Facebook that you can apply to your membership at any level. Show notes and more at SmartPassiveIncome.com/cx056.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Collaborative Memberships Are On-Trend with Geraldine Wharry of Trend Atelier

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Play Episode Listen Later Sep 13, 2022 73:04

#055 How do you provide your online community with value? You get paid to do it, so you might think you have to be at the center of every activity. But what would happen if you got out of the way and allowed your members to collaborate and build something from scratch? Geraldine Wharry is a fashion futurist who runs The Trend Atelier community. In this episode, we find out all about Geraldine's work and the collaborative project that has propelled her membership to the next level. She and Jillian discuss beta launches, events, pricing models, analytic tools, member surveys, and online communities with a mission. In keeping with the theme of futurism, this chat is a deep dive into a novel approach that points at how communities could evolve in the coming years. Show notes and more at SmartPassiveIncome.com/cx055.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SPI 610: Building Community (Behind the Scenes)

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Sep 9, 2022 25:36

#610 What is the number one strategy you should focus on in the coming years? At SPI, we believe that community is a massive part of the future of entrepreneurship. I'm pulling back the curtain today and revealing the exciting things we've been working on behind the scenes. Joining me are three brilliant members of our team. Jillian Benbow is the Community Experience Director at SPI. You've heard from her in episode 495, but today she introduces you to our newest community managers. David Masnato manages SPI Pro, while Ashley LaGrow is at the helm of our brand new Learner Community that we can't wait to unveil! We talk about what it is and who it's for, and we give you a sneak peek at what we have in store for our members. You also get a look at our entire community strategy, with takeaways to help you future-proof your business. Whatever level you're at, we have you covered at SmartPassiveIncome.com/community. Show notes and more at SmartPassiveIncome.com/session610.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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A Behind-The-Scenes Look at How SPI Launched Another Paid Community

Play Episode Listen Later Sep 6, 2022 51:00

What do you do if you want to provide your audience members with the value of community, but they're not all at the same level in their journey? We needed to come up with a solution for this at SPI, and by gosh, we've done it! Jillian is joined by two special guests today to talk about the launch of our brand new Learner Community. Matt Gartland is the CEO of SPI Media, and Mindy Peters is our Senior Solutions Manager. Together they'll give you an inside look at how we're now providing beginner entrepreneurs with the same level of support our SPI Pro members enjoy. This episode is a deep dive into the SPI community strategy. We talk about why we decided to create separate communities instead of having multiple tiers inside a single membership. We share what we've learned about migrating platforms, payment solutions, and enrollment options. Jillian, Matt, and Mindy also go through the tools and integrations we use to ensure our members have a fantastic experience. Show notes and more at SmartPassiveIncome.com/cx054.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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A Resilient You: Effective Continuity Culture at Home and Work

Play Episode Listen Later Sep 1, 2022 54:46

I talk with award-winning IT, Continuity, Resilience, Risk and Security professional and noted resilience expert, Modebola Olowu. Modebola talks about personal resilience and how we can cultivate a practice the will work effectively at home and in the workplace. We touch on subjects such as: 1. What is resilience and the difference between the workplace and home, 2. Characteristics of personal resilience? 3. The art of Kintsugi? (This is a great analogy for resilience and I urge everyone to go find your gold!!), 4. Cultivating Resilience, 5. The Me Strategy, 6. The Proactive Strategy, 7. The Community Strategy, 8. Crises and their Opportunities, and 9. Ways to identify opportunities in crisis (e.g., change your perspective, find the 'loophole' etc.). It's clear that Modebola is quite passionate about personal resilience, and it comes across during our discussion. With allot of resilience talk focusing on technology, processes, and systems, Modebola teaches us how to take a step back and look at ourselves...our gold. Enjoy!

A Resilient You: Effective Continuity Culture at Home and Work

Play Episode Listen Later Sep 1, 2022 54:46

I talk with award-winning IT, Continuity, Resilience, Risk and Security professional and noted resilience expert, Modebola Olowu. Modebola talks about personal resilience and how we can cultivate a practice the will work effectively at home and in the workplace. We touch on subjects such as: 1. What is resilience and the difference between the workplace and home, 2. Characteristics of personal resilience? 3. The art of Kintsugi? (This is a great analogy for resilience and I urge everyone to go find your gold!!), 4. Cultivating Resilience, 5. The Me Strategy, 6. The Proactive Strategy, 7. The Community Strategy, 8. Crises and their Opportunities, and 9. Ways to identify opportunities in crisis (e.g., change your perspective, find the 'loophole' etc.). It's clear that Modebola is quite passionate about personal resilience, and it comes across during our discussion. With allot of resilience talk focusing on technology, processes, and systems, Modebola teaches us how to take a step back and look at ourselves...our gold. Enjoy!

A Resilient You: Effective Continuity Culture at Home and Work

Play Episode Listen Later Sep 1, 2022 54:46

I talk with award-winning IT, Continuity, Resilience, Risk and Security professional and noted resilience expert, Modebola Olowu. Modebola talks about personal resilience and how we can cultivate a practice the will work effectively at home and in the workplace. We touch on subjects such as: 1. What is resilience and the difference between the workplace and home, 2. Characteristics of personal resilience? 3. The art of Kintsugi? (This is a great analogy for resilience and I urge everyone to go find your gold!!), 4. Cultivating Resilience, 5. The Me Strategy, 6. The Proactive Strategy, 7. The Community Strategy, 8. Crises and their Opportunities, and 9. Ways to identify opportunities in crisis (e.g., change your perspective, find the 'loophole' etc.). It's clear that Modebola is quite passionate about personal resilience, and it comes across during our discussion. With allot of resilience talk focusing on technology, processes, and systems, Modebola teaches us how to take a step back and look at ourselves...our gold. Enjoy!

Pandemic Communities Gone Bust with Jillian

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Play Episode Listen Later Aug 30, 2022 26:13

#053 Sometimes tough love is the best kind of love, and it might be just what you need if your community is struggling right now. It's not unusual to see activity slowing down during summer, but what are the hard questions you should ask yourself if your members don't see the value in coming back? A lone rider for this episode, Jillian shares the steps you need to take if your online community is slowly becoming a ghost town. Now that things are opening back up in real life, memberships are dwindling, and the virtual tumbleweeds are rolling. So what should you do? Give up! Just kidding, but we do discuss the other opportunities available if you don't enjoy running your community anymore. Jillian also goes into the one-size-fits-most strategy you could use to get your community back on track and the exact recommendations she'd make as an outside consultant. Show notes and more at SmartPassiveIncome.com/cx053.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hit #30: Find Calm Here - Community Strategy with Mighty Networks Jane Stecyk and Jessica Shambora

Rochester Business Connections

Play Episode Listen Later Aug 28, 2022 50:10

Real Hit #30: Find Calm Here (also known as The Community Strategy Podcast) w/ Deb Schell - Community Strategy with Mighty Networks Jane Stecyk and Jessica Shambora - LEARN MORE and SUBSCRIBE to "The Community Strategy Podcast." Episode Show Notes: https://findcalmhere.com/new-podcast-episode-64-bonus-community-strategy-with-mighty-networks-jane-stecyk-and-d0418f427a8f/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-community-strategy-podcast-the-nexus-where/id1535723010 Spotify: https://open.spotify.com/show/4t2TBwR6QVUlKFuM4ZEcEi?si=1dd7afc3a22346bb Connect with Deb on Linkedin: https://www.linkedin.com/in/debschell/ Instagram: https://www.instagram.com/findcalmhere/ Facebook: https://www.facebook.com/FindCalmHere Youtube: https://www.youtube.com/channel/UCiup274FzfEOIr7sQ5z2v1w/videos - Listen to all episodes of the Rochester Business Connections Network... Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 - Follow me... Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert Linkedin: www.linkedin.com/in/balbertmarketing - OUR WEBSITE: www.realbusinessconnections.com

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Dialogue Houston 392B

The HCCTV Podcast Network

Play Episode Listen Later Aug 1, 2022 28:01

Guest: Rosalinda Martinez, Director, Community Strategy, AARP Texas Ms. Martinez talks about the work and services offered by AARP and some of the effects they have had in the communities. She talks about the training, the role of care givers and aging and social justice. Record date: June 24, 2022

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Martin Gontovnikas (HyperGrowth): Why You Should Embrace a Community Strategy (and How to Do It)

OV | BUILD

Play Episode Listen Later Jul 27, 2022 34:49

“Community” is a major buzzword today, and for good reason. Community creates leverage, and lots of it. Gonto ran marketing and growth at Auth0 for 7 years before the $6.5 billion acquisition by Okta. He cuts through the buzzword noise to give us his perspective and playbook on why (and how) to win with a community strategy.Key Takeaways:[00:27] Overview — Building a community[02:24] Defining community, and why is it trending[04:56] Creating communities through open source products, enterprise solutions, and other methods[08:55] How to identify members to target if you're building from scratch[13:31] Tapping into existing communities and identifying communities to target[21:17] Doing research with a user, interviewing developers, and engaging on Twitter[26:30] What does a community team look like, and who owns the effort in a PLG company?[30:02] KPIs and measuring the business value of building communityMentioned in this episode:Sign up for OpenView's weekly newsletterMartin Gontovnika, Co-Founder and General Partner at HyperGrowth PartnersHyperGrowth PartnersSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

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Community Conversations – Episode #81: Allison Brotman on Community Strategy

Conversations with Community Managers

Play Episode Listen Later Jul 18, 2022 12:03

Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #81 of Community Conversations features Allison Brotman, Vice President, Learning […] The post Community Conversations – Episode #81: Allison Brotman on Community Strategy appeared first on The Community Roundtable.

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Create Your Signature Talk with Suzi Hunn

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Play Episode Listen Later Jun 19, 2022 50:42

If you have a desire to share your message on podcasts, become a speaker, or build an audience on social media, this episode is for you! Stop Putting Yourself Out There. Start Leading Dialogue.During a LIVE Interview, recorded on May 18th, FCH Community Member Suzi Hunn, Founder of Teach Your Thing, joined Deb Schell, Host of the Community Strategy podcast to share her new workshop titled: Create Your Signature Talk. Suzi's mission is to help small businesses change lives by teaching what they know. Courses, workshops, and curricular materials are her jam.She loved her 15 years as an educator at the Minnesota Historical Society. Since then, she's developed engaging learning experiences for founders, authors, and corporate franchisees.As a purpose-driven founder, how many times have you heard, “Put yourself out there!” The phrase implies a transaction, no relationship is required. But cultivating more meaning, impact, and profit means adopting the habit of leading dialogue. Suzi Hunn's actionable talk will inspire you to take action on seeing marketing as a conversation:Stop waiting till it's all figured out and create consistently--blogs, social media, or newsletters.Focus on the warm connections who know you and want to solve a problem you care about.Attract higher-quality leads by turning your knowledge into a short webinar.Quote: “If you can create a way to connect your people to each other using your content as a guide, that's where your power often lies.”For full show notes, click here.Do you want to start your own podcast? Check out Buzzsprout! Need a way to organize your freelance clients? Try Bonsai! Curious about Mighty Networks? Join the FREE community for hosts! Did you love this episode? Say thanks with a cup of coffee! Do you want to find podcast guests or be a guest? Check out PodMatch! Support the show

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In Before The Lock

Play Episode Listen Later May 24, 2022 71:46

How to build a successful advocacy program. Community Industry News: Jessa Brown joined Alma as Senior Manager, Community Engagement Tess Brown joined Outreach as Senior Program Manager, Community Engagement Marjorie Anderson joined Product School as Director of Community Manuel Hernández joined Thrivable as VP, Community & Partnerships IIham Boulghallat joined Cisco as Head of Community Programs Samantha Sorscher joined Fiverr as Team Lead, Community & Social Impact Victor Rubio Rivera was promoted to Sr. Manager, Community Engagement at Public.com Jocelyn Hsu was promoted to Director, Creator Community at Picsart Sokwo Gospel joined YOGO as Community Manager John Yates joined Higher Logic as a Senior Analyst Marie Sinkova joined MedVidi as Community Manager Jennifer Serrat joined CoachHub as Coach Community Manager Peter Broadley was promoted to Manager, Community Strategy and Engagement at CSA Group Aaron White joined WalkMe as Community Events Manager Christopher Shernaman joined CiscoMeraki as Community Platform Operations Manager Evan Hamilton joined HubSpot as Director of Community Advocacy: Our episode on Superusers Erica's Customer Marketing Ecosystem slide

The Explorer Mindset with Simona Pop | Layer Zero

Bankless

Play Episode Listen Later Apr 26, 2022 66:34

This episode takes place in the geographical heart of Layer Zero: the middle of DevConnect, the 2022 Amsterdam conference. With the backdrop of a lively conference center, Simona Pop explores heavy topics like the 1989 Romanian Revolution and the pitfalls of DAO governance. When you cut off the head of top-down totalitarianism, you must replace it with something better—otherwise, another hydra head will appear. Simona thrives on the cutting edge of big problems like these, working on DAO Engagement Strategy at Gitcoin, Community Strategy at Status, and founding the Bounties Network. When Simona talks about crypto and the Web3 space, the epic proportions of this moment in history become clear and present. ------

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Tips for Identifying, Preparing and Applying for Funding through Grants

Netsmart CareThreads

Play Episode Listen Later Apr 4, 2022 26:52

Kevin Scalia, Executive Vice President of Corporate Development, NetsmartKeith Boushee, Director of Community Strategy, NetsmartIn this episode, Kevin Scalia, Executive Vice President of Corporate Development, and Keith Boushee, Director of Community Strategy, share the importance of properly preparing to apply for funding through federal and state grants and how to efficiently use funding to help with the success of your organization.Identifying, preparing and applying for human services funding opportunities that align with your organization's goals is crucial to better serve communities. In preparing to apply for grants ahead of time, one should think about how these funds can help grow and expand the business. Find which grants best fit your organization and its strategy along with considering the sustainability of that grant, by thinking about how to keep the success of your organization after the grant goes away. Work that should be done ahead of time before applying for grants also include the consideration of working with partners, collecting letters of recommendation from other community resources and being confident that you have the bandwidth to not only complete the grant application, but have a good chance of success after submission.Join us to hear their experiences as we discuss:Strategies to determine which grants to apply for and why grants are important for the success of the organizationWhat organizations do to prepare to apply for grants and how to make your story stand outHow COVID has affected and impacted organizations across the boardWays to build your grant narrative and how to choose the best themes and key words depending on funding from SAMHSA, the FCC and the USDAIf you want to hear more episodes like this one, look for the Netsmart CareThreads podcast on Apple Podcasts, Google Podcasts, Spotify or Stitcher.

Financial Inclusion as an Avenue to Building Community with Janie Bright, AFC®

Real Money, Real Experts

Play Episode Listen Later Mar 29, 2022 21:07 Transcription Available

This week, Rachael sits down with longtime AFCPE Member, Janie Bright, AFC®. Janie is a self-described passionate credit union employee who has worked in the industry for nearly 30 years. She began her journey as a Credit Union teller, where she saw firsthand the issues that individuals and families face in relation to their finances. Today, she serves as the Vice President of Financial Inclusion and Community Strategy and shares all that she's learned along the way.In this episode, Janie reminds us about the power of mentorship – there are coaches all around you; the importance of financial inclusion – the only thing that separates us from others is our situations; and the value of doing well by doing good. Show notes:2:17 Into her career journey6:10 Working in the credit union & banking space8:42 How being an AFC® has enhanced her impact9:46 Her experience serving on a nonprofit board12:01 Symposium memories and highlights14:52 How Janie defines financial inclusion19:16 Janie's final 2 centsShow note links:Email JanieConnect on LinkedInLocal Government Federal Credit UnionJoin the Membership communityAFCPE Connections Fair: Gain Experience. Find a Job.

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Designing a Community Strategy

Community Sense

Play Episode Listen Later Mar 23, 2022 39:09

As Director of Partnerships, Community, and Social Media at Chili Piper, Dan Cmejla helped increase the company's revenue by over 400% through the use of advanced community strategies, and he joins us today to share them. Key takeaways from our discussion are key questions to ask before starting a community, building a ‘community ecosystem' by aligning your community with other similar ones that surround brands in your niche, and how to encourage community members to advertise your brand without explicitly asking.

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164 | Profit From Community Strategies for Service Businesses w/ Brian Penabad

Chief Executive Connector

Play Episode Listen Later Mar 21, 2022 79:09 Transcription Available

Community has been a growing trend in marketing for the past 3 years, and it feels like Silicon Valley is all over it, but it feels like a lofty, out of reach goal for service businesses.That's why we're going to debunk that myth on this show with this example:FEI Group is a community of contractors that has attracted the best members of their industry for almost 20 years. We're bringing Brian Penabad, VP of FEI Group to show us how: - community is the differentiator in a business model that is usually seen as extraordinarily price sensitive- how to attract business leaders that buy into the value of community- how the community model helps businesses mitigate for supply chain issues and keep prices competitive- and much more!Don't miss out on picking the brain of Brian and help you discover the power relationship in the success of business.Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Brian!On LinkedIn: https://www.linkedin.com/in/brian-penabad-51a369a/His Company: http://feigroup.net/Connect with ME!Need some advice from me or my team? Come to OFFICE HOURS!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Brian Penabad" in subject.This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month. Support the show (https://connectwithpablo.com)

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046 - You can ignore community strategy, or you can leverage it. Learn how with Ashley Taylor

PartnerUp The Partnerships Podcast

Play Episode Listen Later Mar 8, 2022 42:12

What is up PartnerUp?!I looked at my phone the other day, and realized how bombarded I was by notifications. Tell me if this sounds familiar: too many Slack groups, a crowded email inbox, and memberships galore. I can't keep up! Some win my attention, but most don't. That leaves me with a big question -- how do we create communities that cut through the noise?When it comes to communities, Ashley Taylor, VP of Partnerships at Commsor, is top-notch. Throughout this episode, she reframes our thinking and answers some hard-pressed questions.There are a lot of ideas about what community is, and about what it's not.The temptation is to view community only as a function of a business, but that view can steal your imagination. Community isn't one-dimensional. Ashley explains why community touches every aspect of an org, and why it's not limited to our technology.“Community is going to happen whether or not you, as an org, intentionally create it.”Fun fact: Jared and Ashley used to work together at Drift. Want to know why Jared was a “pain” to work with? Tune in.—-Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of the episode.Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

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Kassia Graham: Celebrating and elevating Black voices within the cannabis business community

High Priority

Play Episode Listen Later Feb 22, 2022 66:08

While the regulated cannabis industry continues to flourish with record rates of year-over-year growth, Black ownership and representation have actually dwindled across the country. Cannabis for Black Lives (CfBL), born out of Cannaclusive, aims to eliminate the specific barriers still keeping BIPOC business owners from actively participating in the space. In this episode, we speak to Kassia Graham, Director of Community & Strategy at Cannaclusive and head of Cannabis For Black Lives' leadership team, on how cannabis companies of all sizes can work with CfBL and actively support Black-led organizations through hiring initiatives, meaningfully amplifying Black voices, and staying accountable to their corporate commitments.

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Episode 64: BONUS Community Strategy with Mighty Networks Jane Stecyk and Jessica Shambora

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Play Episode Listen Later Feb 13, 2022 48:29

Over the past two years, I have been very vocal about using Mighty Networks, an all-in-one community platform in my business, and have helped over 80 leaders build, launch, and grow their course, cohort, or membership on this platform. In this episode, I'm thrilled to share an interview with two people I've gotten to know over the last year while being an active member of the Mighty Networks Mighty Host community. Jessica Shambora, Director of Product Management at Mighty Networks, and Jane Stecyk, the Senior Vice President of Marketing for Mighty Networks.Did you enjoy this episode? Buy me a cup of coffee to say thanks! Interested in starting a Mighty Networks?Click here to start your FREE TRIAL Thinking about starting a podcast? Check out Buzzsprout!Want to find great guests for your podcast or be a guest on one? Check out PodMatch It is FREE to connect with hosts and guests!Click HERE for full show notes!BONUS: Comparing Platforms: Mighty Networks VS Circle: MN vs. Circle by Heather Ramirez Need more help with pricing your offer, check out this Mighty video. Need more support to get started on Mighty, check out this Mighty How-To video playlist Want to know how others build #onMighty? Check out these Case Studies Support the show (https://www.buymeacoffee.com/debschell)

Building a Community Strategy with Customer Education

The inSide Scoop on Customer Success

Play Episode Play 30 sec Highlight Listen Later Nov 30, 2021 34:48

In Episode 16 of The inSide Scoop on Customer Success, we tackle a very important topic: Building a Community Strategy with Customer Education. Listen in as our VP of Customer Success and podcast hostess with the mostess, Anika Zubair, talks to Adam Ballhaussen, Director of Customer Education at Docebo.

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Episode 5: Innovating The Future

The Building Community Podcast

Play Episode Listen Later Nov 23, 2021 29:01

Anne Young is the Director for Community Strategy and Engagement at Salesforce.org, a cloud-based software company that builds CRM technology.Their online community is the “Power of Us Hub,” and was launched in 2013. Today, their community counts 35,000 “Trailblazers or Hubbers”. In this episode, Anne speaks about why community is and will be an essential aspect of innovative organizations. And she gives insight into how Salesforce.org engages its community members with traditional and innovative approaches.Listen in to MAKE YOUR COMMUNITIES THRIVE.Want to know more?Get in touch! With Thrycon & Simone: Website: https://www.thrycon.com/connect-thrycon LinkedIn: https://www.linkedin.com/in/poetscher/ YouTube: https://www.youtube.com/channel/UCvNFK7wPwGof4egGHzOp6qQ Pinterest: https://www.pinterest.com/Thrycon/ With our guest Anne: LinkedIn: https://www.linkedin.com/in/annetraegeryoung/ For more, subscribe to Thrycon's newsletter: https://www.thrycon.com/signup Please leave a review on Apple Podcast: https://podcasts.apple.com/us/podcast/the-building-community-podcast/id1592179621

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In Before The Lock

Play Episode Listen Later Nov 9, 2021 58:10

How to understand the motivations of your visitors to create incentives for them to join. That's not it, though — don't forget to onboard them properly. Community Industry News: Rachel Hartley joined Siemens as Community Strategist Shana Sumers was promoted to Senior Manager, Diversity, Equity, Inclusion & Belonging Communities at HubSpot Jacob Gross joined Slack as Community Marketing Manager Gabi Laing was promoted to Senior Marketing Specialist at Zendesk Kerri Williams was promoted to Senior Manager, Community Strategy and Engagement at Workday Jessica Long joined Alteryx as Online Community Manager Sara Ott joined hound as Director of Content and Community Sam Houston joined Honeycomb as Director of Community Success Sofia Losada joined Firneo as Community Manager Conversion: Community Launch Guide: Conversion Acquisition episode Engagement episode Sponsored by: Vanilla Forums' Customer Advocacy Maturity Model eBook is great for companies who want to elevate and grow their customer advocacy programs. It's an easy way to measure what your advocacy experience is currently like in comparison to others, so you can determine the next steps to make it bigger and more effective. Meetsy enables you to Connect your community, one introduction at a time. Create serendipity and unlock the power of networks in your community by enabling your members to easily connect with each other.

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Naming Your Podcast or Community - Strategy Session With Connie McDonald [Ep. 56]

The Christian Woman Business Podcast

Play Episode Listen Later Oct 28, 2021 35:55

Are you ready to launch a podcast, FB group, or even a course or program? If so, you probably have dealt with the challenge of coming up with a name for it. On this episode of the podcast I share a strategy session I did with Connie McDonald. In this conversation, Connie and I chat through the process of naming her podcast. But we also dive into how the podcast will be connected to her community and to her future offers in her business. I share some strategies for naming, and some practical considerations to keep in mind for creating a name that brings people to your podcast or program. In addition, I chat with Connie about building a community of people who will be interested in her podcast as well as her future offers that she may put out in her business. For the full show notes, visit https://estherlittlefield.com/56 Connect with Connie McDonald: Website Instagram Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app. Website Subscribe to my other podcast, The Christian Woman Leadership Podcast Join the FB group Connect on Facebook Connect on Instagram

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S2-B1. Bonus tip from Host Bee Vineet

Be Empactful

Play Episode Listen Later Oct 26, 2021 5:17

Season 2 of Be Empactful podcast was supposed to be completed on 26-Oct-21 with the release of the 10th episode. But Host Bee Shiva is missing in action and the finale episode will be released on 2-Nov-21. When we started this podcast series the idea was to debunk the myth about Strategy both Marketing & Community. The purpose is to enable the decision-makers to invest in Strategy first & then Execution to scale. The myth about Community Strategy is associated with social enterprise and here we are discussing incorporating it as a Business Strategy for long-term growth. In Season 1, we covered the fundamentals of Marketing & Community strategy. We received feedback that it is too bookish or theoretical. In Season 2, we focused on #sustainability & #resilience and interviewed a few founders who put people & the planet first which led them to build profitable businesses and create impact. One of the major feedback received from Vineet's prospective client on the consulting proposal is that it's too expensive whereas from the first State of Indian Community Management 2021 report the pricing is well within the range of what a professional with relevant experience would charge. Two important factors to be noted: Communication Executive Buy-In During the 3-4 days of deep work in the last week, I have ideated the service that anyone who wants to talk about Community, Community Strategy & Community Building could pick my brain for an hour for a small consulting fee. This helps in lowering the adoption barrier with minimal commitment and gets prospects to get and stay invested for the long term. Here's the TIP: Create a product or service for your enterprise which has a low adoption barrier and gets prospects invested. Lets us know your thoughts and share them with us. Join our Facebook Community at: https://facebook.com/beempactful Follow us on Instagram: https://instagram.com/beempactful Follow us on LinkedIn: https://linkedin.com/company/be-empactful-podcast See with your Heart, Listen with your Mind. Spread your wings far and wide --- Send in a voice message: https://anchor.fm/be-empactful/message

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The Benefits of Developing A Community Strategy with Marius Ciortea

Masters of Community with David Spinks

Play Episode Listen Later Oct 11, 2021 33:42

In this episode of Masters of Community, we speak with Marius Ciortea, Chief Community Officer at IBM. Marius leads the community strategy of forming an engaging brand presence to interact with their community of existing customers. He will be discussing how to share best practices and use common terminology to expand the experience beyond the company brand and fuel the fireside chat. Who is this episode for? B2B, Successful Brands, Mature Organizations, Scaling, Revitalizing Three key takeaways: 1. IBM's Community Strategy: Companies should value customers above everything else. IBM's community shift aims to keep the customers satisfied, engaged, and loyal to the brand 2. Developing a Cohesive Community Experience: 1. Companies need to focus more on the end-users that influence the buying decision. 2. Create various points of communication to bring the community closer and to interact directly with individuals. 3. Focus on clearly defining the purpose and the strategy of the organization 3. Showing the Scale and Investing in a Community Brand: Community managers should feel good about the tools available to drive scale and take a more nurturing stance in their role. Companies from the same community influence each other. If different organizations create positive experiences for the users, they will become engaged and active within the community. Notable Quotes: 1. “I never fully understood why communities were relegated to a community manager role in the world of social media. I don't want to knock social media, but you are talking to everyone, and you don't know the impact that you're having. When you're talking in a community, especially a community of customers, you're talking to your customers. I believe smart companies should value the customers above everything else. Therefore, you should not let that conversation live with a junior intern.” 2. “I feel like the real influencers are the guys that actually use your software in and day out. If you get those internal users to be your advocates, signing the check will be a no-brainer for the decision-makers. The true influencers are inside the company that is already using the product. So that is why I think companies need to focus on the users more because they are ultimately making the buying decision.” 3. “The purpose that I have is to create a place where customers can share their thoughts and learn from each other. Ultimately, if they share their experiences and learn from each other, they will do more with the products. And that is right, regardless of technology, language, product, or whatever it is that unifies all together.” Answers to rapid-fire questions: 1. If you could only have one kind of food for the rest of your life, what would that food be? Spaghetti Carbonara. 2. What's your favorite book to give or to recommend to people? Groundswell by Charlene Li and Josh Bernoff. 3. What's a go-to community engagement, tactic, or conversation starter that you like to use in your communities? T-shirts and beer. Anytime people get together, get them a t-shirt, and if you can give them a beer, they will love you forever. 4. What's the weirdest community you've ever been a part of? My kid, who is 15, told me that he is sort of a community manager on a Minecraft community on this court. 5. What advice do you have for community professionals who want to become chief community officers one day? Be clear in what you're trying to achieve for your company. 6. How to break the silos? Interview your customers, ask them questions on how they feel being siloed. 7. How do you evaluate a platform to choose for your community? Be clear on your purpose and then match your or your community's capabilities to that purpose.

The Benefits of Developing A Community Strategy with Marius Ciortea

Masters of Community with David Spinks

Play Episode Listen Later Oct 11, 2021 33:42

Learn more about Marius:Marius's LinkedInMarius's TwitterIBM CommunityEpisode resources:The Business of Belonging: How to Make Community your Competitive AdvantageLearn More About CMX Summit 2021: RiseSend your stories and feedback on this episode to pod@cmxhub.comIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on Spotify

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Mercedes Márquez, Housing Advocate and City Revitalizer

HealthCare UnTold

Play Episode Listen Later Sep 23, 2021 41:17

Mercedes Márquez has been a housing practitioner and civil rights advocate for over 35 years. She has worked as a civil rights litigator, affordable housing developer, Housing Director and a Deputy Mayor of Los Angeles. Mercedes worked as Housing and Urban Development's (HUD) Deputy General Counsel for Fair Housing and Civil Rights during the Clinton Administration and as President Obama's HUD Assistant Secretary for Community Planning and Development. Mercedes is a community member deeply connected to the legacy of her Mexican grandparents who, after a lifetime of working in the fields, settled in San Francisco's Mission District.Mercedes is the founder and president of Márquez Community Strategy where she advises cities and nonprofit organizations on how to revitalize neighborhoods to promote economic growth, support low-income residents and build sustainable, resilient cities.#housingishealth#gentecare#mercedesmarquez#marquezcommunitystrategy#healthcareuntold

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Find Calm creating your community strategy with Jenny Weigle