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Sam OvettCo-Founder of Mobile Pocket Office Notes: 5 buckets AttractConvertFulfillDelightRefer Bio: Sam Ovett is the Founder of Mobile Pocket Office. Sam is a professional guide turned automation mega nerd, Mobile Pocket Office is leading the way to help new and established businesses augment their human and technological resources to leverage growth and streamline productivity. As a previous professional whitewater kayaker and guide Sam has translated his experience navigating Class V whitewater and mitigating life threatening risks and hazards into the business world. He leads a team of 15 to a profitable bottom line over $1M ARR. Sponsors: Spark Shipping Links: https://mobilepocketoffice.com Transcript: Charles(00:00): In this episode of the business. E-Commerce I talk with Sam Ovett about using automation to grow your e-commerce business. This is a business of e-commerce episode, 161. [inaudible] Welcome to the business of e-commerce the show that helps eCommerce retailers start launch and grow their e-commerce business. I'm your host, Chelsea [inaudible]. And I'm gonna tell you what Sam Ovett, Sam is the co-founder mobile pocket office, where they help businesses grow and streamline using automation. I asked Sam on the show today, talk about using automation to grow your e-commerce business. He goes through a five-part framework. They're really segments, where should we auto using automation, some of the best places. And he kind of has a nice  nice way of thinking about it in this interview. As you know, I love talking about automation. So I get, you know, don't, it's not often I get to geek out with someone on the same topic. So I had fun talking to Sam Herr, and I think  I think this would be good to listen to, and it gets you thinking about where are some places in your business. You can start adding some automation to really improve the customer experience, not just standard chat bots and that sort of thing that take away from experience to really enhance the experiences, what Sam's in here for. So let's get into the show and listen to what he has to say, Hey Sam, how are you doing today? Sam (01:28): Good. I'm excited to be here. I'm hoping we can share some stuff that people can dig into and use. Charles(01:33): Yeah. I'm excited to dig out about some automation. This is kind of my thing too. So I saw that and I was like, Oh, let's let's chat about this. So yeah. What are you guys? So mobile pocket office just real quick. You guys help folks automate, is it more on the marketing side typically or Sam (01:53): Yeah, so we help people automate their marketing and sales customer journey. That's our core focus and then that's where it starts. So we, the, the big picture view of how we work with people is we look at a business that has a lot of manual steps. Usually people are overwhelmed and they're deciding whether or not to hire more people or to invest in some technology. And then that's usually where the limitations are as well. What do we do? How do we set this up? How do we think about this? So we do a, an engagement with people where we actually like, think about and consult on what is the journey that you want somebody to have. And then from there it's process, and then understanding from the process, what of that can be automated and taken off your plate to create a better customer journey, to follow up with people longer, all those kinds of things. And we can get into the details, but that's the big picture. And then we actually have helped people. We, you know, we do it, we implement it for them. Charles(02:50): Yeah. I mean that whole customer journey, right? Like from when somebody first engaged with the brand to, you know, after the purchase, post-purchase all the way down to follow. There's Charles (03:00): A lot there. And if you're not, if you're not automating it, it's very easy to go off the rails. Right. Like it's very easy. Yeah.

Show Notes: Speaker 1: (00:00) Welcome to the simplified integration podcast. This is episode number 35, how to replace your Facebook ad agency. Speaker 2: (00:10) Leonardo DaVinci once said that simplicity is the ultimate sophistication. And I agree you see the problem with the way that most consulting groups approach medical integration is anything but simple. In fact, it's the exact opposite. It's expensive, it's complicated. And quite frankly, it's exhausting enough is enough. There are far too many amazing integrated clinics that are struggling well. I'm on a mission to change that what I've come to find from over five years, working with integrative practices is that simplicity really is the secret. The old saying of less is more, is true through a streamlined approach. I was able to create multiple successful seven figure integrated clinics. And now I'm going to show you how you can do the same. Join me as I share with you the secrets to successful medical integration and practice growth. Join me on a journey to greater sophistication through innovation. I'm dr. Andrew Wells and welcome to the simplified integration podcast. Speaker 1: (01:09) Welcome back doc to the simplified integration podcast. It's great to have you here today. So today we have a special guest. Uh, usually these podcasts are just me spouting some, some knowledge and, and, uh, things I know about integration, but I'm really happy to have Sam Carlson on today. Uh, Sam has been a buddy of mine for about a year and a half, and, uh, the title of the podcast is how to replace your Facebook ad agency. And ironically, Sam has been my Facebook ad agency. Speaker 2: (01:39) That is a little ironic. I didn't even think about that one. Speaker 1: (01:43) True. And this is not a Donald Trump moment where I'm going to say you're fired, but, but I get a ton of questions from doctors on, Hey, who do you use for your Facebook ad agency? And, uh, and so Sam has, has changed and is starting to change the landscape for Facebook adage ad agencies. And I want to get into that in just a minute, but I wanted to. So looking back, um, I just thought of this late, uh, we're, we're recording this podcast in September of 20, 20 labor day just came and went. And we actually opened our practice eight years ago on labor day on Monday. And it, it, it brought back a lot of like, like painful moments in opening a practice. And when we first started, like we had a small, I got a small loan from my dad to, to like get the office built out. And he gave me 50,000 bucks and he said, here's, this is all you're getting and you better use it wisely. And hopefully it'll get some patients. And by the way, this, all this my dad said, uh, my dad was one of those guys that just didn't believe in chiropractic. Anyhow, he goes, and he goes, Andrew, listen, wherever. Right when I open the off, he goes, listen, just make sure when your patients come in, like help, don't completely fix it. So we have to keep coming back over. Speaker 1: (03:04) And that was my dad's strategy to a successful chiropractor business. So, so we had this like money to play with, to open our office. And we didn't have a ton of money for advertising. And, and, uh, like we couldn't, like we didn't have a ton of money. So we had to, we had to go out in the community and find patients. And it was really nerve wracking to me. It was like, we went from like 90 days opening and 60 days and 30 days. And I'm like, Oh my gosh, like we've got to get patients in the door. And so the weekend, that holiday weekend of labor day, we got permission from a, from a health food store to do screenings at the store. And they had two offices, one in the North side of the city, one in the South side. And so on Saturday, I went to one location. Speaker 1: (03:46) My wife went to the other one and we screened for eight hours, which is exhausting. And then, and then the day after that, we had a screening set up at Walmart that we like finagled our way in and two hours into the screening that the manager came up and she's like, yeah, you guys can't do that here. Like you gotta leap. So I kicked out, we got kicked out of our Walmart screening and, uh, we did a craft fair that weekend. So we screamed like, hell, it was like 30 some hours over that weekend. And thank God we had, we had 23 patients signed up new patients, signed up on the books for that week. And we converted like half of those. And so all of a sudden we had new patients, we had revenue. And, um, and I remember in the beginning, like that was like screening was really painful for us. Speaker 1: (04:35) I always felt awkward doing it. I didn't mind going through that pain. Um, cause I knew we would get patients out of it, but it was a lot of work. And for the first two years, we were always doing screening events and live events and talks, wherever we could talk about chiropractic, I would show up and I would get patients from it. And that was actually really good at screening. I just hated it. And for a long time for like, especially the first six months, that's all we did on weekends. We got, um, we got time off on Sunday. We'd go to church, we'd spend the rest of the, you know, the rest of our Sundays, just relaxing and preparing for the week. But we worked Monday, Monday through Friday, Friday afternoons, we were screening. And then Saturday, all Saturday we were doing screenings and events. Speaker 1: (05:15) And when Facebook came along, like Holy cow, we had our weekends back put like weeks instead of doing like six screenings a week, we would do, uh, or a month we would do maybe one or two. And it completely like Facebook completely changed my life in a really good way. And so my wife and I were able to take like short trips and we were able to, you know, kind of pull ourselves away from our, from our practice. And it was like, it was a game changing thing because, because with Facebook, what I realized that if you had really good Facebook ads, it was kind of like doing 24 seven screenings, right. If you had the right ad and, and so that's where, um, you know, where good ad agencies and good copy and offers come in. And so I just wanted to start with that story. Speaker 1: (06:03) And, um, if you could maybe just give us a little bit of a background on what you do and, um, and I'll preface it a little bit. I met you a year and a half ago. I, um, I was, uh, been reading through a bunch of Russell Brunson books and this name kept coming up. He's like, I worked with this chiropractor and this chiropractor ran these funnels and did really well. And I'm like, who the heck is this chiropractor? And then finally he said, one of his books, it's like the chiropractor, dr. Woolner. I'm like, ah, dr. Woolner. So I typed, I typed in dr. Vulner. I'm like this guy has got to know something he's working with Russell Brunson. And I, and I realized I actually been following him for awhile and then signed up for his map event, went up to Idaho. And that's where I met you, uh, dr. Wallner's event. So maybe if you can give us a kind of, a little bit of a background on, on what you do. Speaker 3: (06:52) Yeah. So, uh, you're a good storyteller buddy, by the way. That's a, Speaker 4: (06:57) I, I, you know, I get a visual Speaker 3: (07:00) Of watching you go and do those screenings. And it's really interesting because when I got into the chiropractic niche, I was actually a consultant. Um, I've, I've only, it's a long story. I'll keep it very short, but I've only been an entrepreneur. And so I've owned a lot of businesses and back in like 2000 and I don't know, 2014, 15, somewhere in that 15, I think in that time range, I was thinking about going and doing some consulting and a good friend of mine, Sonny who, dr. Sonic, Gail, who you've met. Um, I was at a birthday party and I said, Hey, I think we're going to go start a business consulting gig. And he said, no, don't do that. I said, well, we didn't know each other that, well, I was like, what are you talking about, man? And he goes, no, come work with me. Speaker 3: (07:47) I do consulting. And so I decided to do that. And I start in working with him. I started to learn how chiropractic works, how your businesses are structured, how to systemize them and, and, you know, just everything it takes to be successful. And one of the things that five years ago, we were teaching folks to do were screenings, and I know the [inaudible] and the anxiety and the stress and all those things that come along with, you know, with doing those. They're very, they're very effective, you know, there's no arguing that, but yeah, with the advent of Facebook and marketing funnels and just different things like that, there's, there's more options for docs to, to grow their practice. So, uh, yeah, we met at the, uh, at, at dr. Wallner's map event and, uh, I've known dr. Woolner for several years. I actually bought his program when I was consulting. Speaker 3: (08:46) Okay. Is his funnel program. And so it's, again, a lot of these little, you know, this spider web of, of people that you meet and, and then what you decide to do with it. And for me, um, I have, uh, you know, the sales and marketing background that I have created over years of being an entrepreneur were pretty extensive. And so I started helping our clients that we were consulting. I started helping them run their ads. And then before very long, I got really good at it. And I started just doing that. And long story short, I teamed up with my partner who is now Jacob, um, Jacob Morris, he and I, um, we're running an agency called twenty-fifth West. And we were doing a very traditional agency model where we would take clients, we would run their Facebook and Google ads. In most cases, those were the two platforms we were offering and we would create campaigns for them. Speaker 3: (09:44) And, uh, so that was kind of, you know, the, the long drawn out version. But today we've kind of, I mean, I'm, I'm, I think that you should always be looking for the future. What's next? What is the, um, you know, what is, what is the future of what you're trying to do? And sometimes that future comes a lot faster than others because, you know, because of events and we had in March, April timeframe, we had a pretty severe event, you know, hit the, hit the world with coronavirus and with coronavirus, we were forced to do something different. Okay. And basically what we ended up doing was innovating ourselves out of a job. Right. Speaker 1: (10:31) Are we get into that? Like, I think I want to, I just want to talk about where I think most doctors are right now with their Facebook ad agencies. And this is, um, this may be my own experience, but maybe you can tell me if this is right or not. So we had a Facebook ad ad agency, and, and like I said, like, I changed our life and we had patients coming in and we have to do any work. And, um, and then after a while, like we noticed that we had less and less leads coming in. And then we would like call her at eight. We would call an agency and say, Hey, it's not like we had 30 yet leads last month. We only had 15 and now we only have five. And so there was like this continual cycle of, um, of like ups and downs with Facebook. Speaker 1: (11:11) And I never knew, I never gave it much thought, but I never knew like, what w why that happened? Was it, was it ad fatigue? Was it Facebook changing their algorithm? Or were we not putting enough? Like, sometimes the solution was, we'll just put more money behind your ad budget and you'll get more people. Yeah. But, but it's like, well, for 500 bucks last month, we got this money. Why can't we get the same people for 500 bucks this month? And so I didn't, I didn't know, like, uh, if there was some like secret sauce or something on the backend that agencies were using to, to create good ads for people. And so I think what some doctors are doing now is they're seeing, you know, when their ads fatigue is that they start jumping around at different ad agencies, which I did like, I'm like, Oh, maybe, maybe this agency, but they'll have a really snappy ad or whatever. And I'd see it. I'm like, well, maybe we'll try this one for, for a few months and see how they do it. And then the same thing would happen. It'd be great for a couple of weeks. And then it would fatigue. And then, and then, and sometimes, and here's a D does that make sense? Speaker 3: (12:12) Yeah. Yes. You're, you're relaying the experience of 90% of the, of the clinics out there. Yes, this is true. Speaker 1: (12:21) And I remember what was frustrating for us was that we really felt like we had a really good dialed in front desk, and we were really quick at responding to ads. And when the ads started to fatigue, more than several times, we had agencies say, well, well, it's probably your front desk. That's why you're not, that's why you're not converting it. I'm like, nah, it's the same looks at the same people. And it's like, well, maybe you're not answering ads quick enough. And it's like, what, what ads would start to fatigue? I would notice agencies start to like, like the low hanging fruit is like, well, blame the client. It's like, if you're irritating and I understand that they were probably working with a lot of clients that had awful front desk and they weren't trained. And they didn't, you know, they answer ads a day late and stuff, but it was frustrating for us. And so that was one of the reasons why we were sort of agency hopping to find like, you know, we were trying to find the magic pill to keep this never ending stream of patients coming in and not have to worry about it. And, um, yeah, so that was, I think a lot of docs are stuck in that because, and that's why they're asking like, Hey, what's what, who are you using for Facebook ads? Cause they're, you know, they have those, those frustrations and pain points. Speaker 3: (13:37) We did a training last week. You and I, and one of the, one of the things that I shared in that training was a 100% true story. And I don't need to throw out names in such a public way right now, but there was a marketer, a digital marketer that created a course that basically sold the idea that, Hey, chiropractors are easy to sell. Okay. And if you just use these ads and these funnels you'll get leads, and then you can just go party. That was, I mean, that was the pitch. And Speaker 1: (14:09) That's a pretty good pitch, you know, Hey, easy money, Speaker 3: (14:14) Party lifestyle. That's a pretty good pitch, but it's not authentic and it's not true. Right. Right. And what you're talking about is, I mean, uh, marketing and, and working with, uh, working with online, working with a client and an agency is a dance and you're right. Not all front desks are created equal the same way that not all agencies are created equal, right. Because when it comes to turning an ad on and, and, you know, turning a funnel on pretty much, I mean, a lot of them will get really good success during that initial, you know, honeymoon phase. Right? The problem is, is the real work starts when you have, you know, a lot of, and there's a lot of different things. It can, it can be ad fatigue and B audience fatigue. It can be just complete neglect, you know, so there's a lot of things that can happen, but it's really the agency's job to deconstruct the problem and say, Hey, well, the problem is, is maybe, um, in fact, we had a problem this week where somebody had been posting a lot of content on their Facebook page about a certain, you know, coven thing that they shouldn't have been. Speaker 3: (15:35) And because of that, their, their account got flagged. And that was their business page. Their business page got flagged what gets flagged with your business page, all of your ad accounts that are connected to that business page. And so obviously this is going to con uh, this is going to affect their performance. So there is that dance, but just to kind of get back to the root cause, you know, there's a lot of, not all of them. I got friends that are in there in this business that are good people doing a good job. Um, but unfortunately there's just, there are because of that one event, that one person, that one digital company there does seem to be a lot of folks in this space that just kind of, you know, they pray on and it's, and docs are getting very wise to, to what's happening. And they may not know where it came from, but they recognize the symptomology. I'm telling you, it came from this one course creator. Uh, he did a very good job of selling this course. So, um, yeah. That's kind of the inception of that cycle that you are discussing. Speaker 1: (16:42) Yeah. Yeah. Like I've had a, you know, we've, we've been through a lot of ad agencies and I noticed that there are agencies that do a great job, especially on like the back end stuff and training offered resources and scripting, and like all the things that it takes to, to have a lead come into your office and kind of come into fruition. And then some agencies that were just awful, like no leads from the beginning, no leads in the end and nothing in between. And one thing I wanted to ask you, do you, and I hear this from doctors occasionally. And it's one concern that I have is like, do you think that Facebook is going to even be relevant in terms of advertising in the near future? Like, is that platform going to be around? Is it going to be, can you still use it effectively for leads? Is it, are we going to have to shift to another platform? Um, and particularly with, um, I've seen some, uh, some issues with docs being able to advertise for regenerative medicine, um, and, and maybe even like tightening down on a certain claims, um, weight, like weight loss as an example as well. What is Speaker 3: (17:50) Your take on that? Well, so there's two questions. So I, the first one is, is Facebook relevant and will it continue to be relevant? So really what we're talking about is where's the attention. Okay. You've got platforms, you've got snap, Snapchat, tick talk, uh, Reddit, uh, Twitter, Facebook, Google ad words. You know, you've got all these different platforms. And when you look at Facebook, Facebook, uh, the, the level of reach you have to understand, it's not just Facebook, it's also Instagram. It's also like different articles, different places throughout the, uh, throughout the internet. There's a lot of places where Facebook's ad platform gets reach. Okay. And the number of active monthly users I still think is, I mean, I think they have like 2.2 billion active monthly users. So I think, I think it's still relevant now what the future looks like. I mean, guaranteed, you know, tick talk has definitely made a surge in the last, um, in the last year, you know, you didn't hear much about ticktock before a year ago, but now it's making a surge. Speaker 3: (19:01) And so I'm sure, you know, that's, that's the cool part about living in a venture capitalist economy is there's always new things coming and whether or not Facebook is relevant three, four or five years from now, doesn't really matter so long as you understand what we're going after. And that is attention, right? What is, what is the best way to, to get attention and then to, and I would say Facebook is relevant as it's ever been, if not more. So, especially with the audiences that we're seeing. Cause cause the audience, the, the 35 to 65 seven, you know, the older audiences, they're not going on to Snapchat, they're not, they're staying put on these platforms. Um, so relevance, I think definitely it's, it's relevant. It will continue to be as far as terms and policies and just what will be allowed. That is a moving target. Speaker 3: (20:00) Right. Uh, but you know, so there's some things that they're never going to really want you to do. They're never going to want it to seem spammy. One of the problems that there's a, that there's issues with weight loss is because the history of weight loss, marketing, you know, it's very spammy. It's very, everything is before and after everything is very, Hey, you're going to be losing a hundred pounds in seven days. So there's a lot of hype behind these things. And so really at the end of the day, there's not a condition that we don't Mark it. It's just, you have to understand the approach to take, right? So for example, you talk about weight loss. We don't promote weight loss in the typical sense of, uh, you know, these, you know, crazy results with, in fact, we don't even hardly talk about results. Speaker 3: (20:52) We talk, we, we lead with new technology. A lot of times when we're talking about weight loss stuff, we talk about red light therapy or a true like body contouring or things along those lines. So what new technological advances are there available to users? That's going to hook them, right? Cause you got to hook their attention with something. And um, so long as it's not the same thing, then, then you'll be okay. Right. So, um, I do think that even though they do tighten down on what you can and cannot say, and even like, if you put an ad in that gets approved in one market, it might get disapproved in the exact same market, but at a different clinic, this is just part of scalability. This is how big the platform is. And we see ads that get disapproved and we just hit manual requests, you know, and they'll get approved five minutes later because they're like, okay, we just want to test you, make sure a person's there. So I think definitely, I mean, marketing for chronic pain conditions, uh, doesn't seem to have gotten any more difficult. Um, I think we've been pretty much in the same place for several years that we have been, you know, that we will be, I don't see anything changing there either. Speaker 1: (22:09) No, I know like sometimes doctors tend to focus on like the platform itself, like the algorithms and picking the right demographics and those things I know are really important, but I think even more important than that are just the fundamentals of sales. Yes. This is like, this is what initially attracted me to you. Was that was that you weren't talking about like the technology, not, I don't mean offer technology, but like the technology of how you're delivering your message, you were talking on the message. And I w I wanted you to, I think this is like, forget all like the platforms and patients, dream and agencies and all that. This is what I think really makes you unique in your space is, well, first of all, I, you understand our industry really well. The psychology of it, what patients are looking for, what doctors are looking for. But I want you to talk for a minute, if you will, about just good old fashioned salesmanship. If you look at old ads, like looking at an old ad for knee, like knee pain, like from 50 years ago, it's not that much different than an ad today. Cause it's like people have knee pain and they want to get rid of it. But I wanted you to maybe like talk about like what copywriting is, what sales is and what maybe the differences between that and it, and an offer in the clinic. And like how, like what some of the psychology that you use that goes into to your ads. Speaker 3: (23:35) Yeah. A ship and just the communication part of advertising. That is thing that I love most about everything, you know, coming up with concepts and angles is really important. But I think just, I mean, let's frame this around a problem that is very common. And so w I'll I'll have from time to time, people come and say, Hey, I want to promote, I was giving you an example. I want to promote leaky gut. Right. We were talking about this briefly before, uh, the podcast had a CA a client say, Hey, I would really like to focus on leaky gut and do you have something you can do for that? And I understand then the, the motivation of the question, but it is the source of all advertising problems, which is it's an inward looking out and stuff, have an outward looking in. And what I mean by that, that is stop thinking about what your, what you want. Speaker 3: (24:33) Like, I want leaky gut. So maybe I want, you know, autoimmune patients, you know, I want to get a lot of autoimmune patients stuff, thinking about what you want and stop, start thinking about the audience and what they want. Okay. So my question, my response back to my doctor was what is the condition that we're marketing? What are we going out? As soon as you start to identify and deconstruct that problem, then you can really start to frame that the conversation around providing new solutions. So I like, I like to make sure that we're focusing on a problem okay. That we have some kind of actual solution. And then when you're talking about, um, copywriting, you know, the more I learn about copywriting, the more I learn, the more I, I understand that copywriting is just about like unique ideas. Can you put it an idea in somebody's head that they'll say, Oh, I hadn't considered that before. Speaker 3: (25:35) Right. Um, I was, uh, I was writing an ad the other day and I don't have, I have, I have notes around my desk and w we were talking about level light therapy and in the context of helping people with neuropathy, and there was a couple of interesting facts, like, uh, I don't know if you knew this, but low level light therapy has been proven to help, uh, in about 97% of neuropathy cases in like dramatically reducing, um, symptomology. Right. I didn't know. Uh, and so that's, that's a pretty interesting data point, but then we got to start framing that around an idea. So if we hook them with that, we've got to say, well, well, what makes, what makes LLT low light therapy? What makes that so powerful? Like, what is, what is the concept? What is the idea, right. This whole idea of increasing blood flow or, um, you know, is it, uh, I, when I'm in deep co you know, copywriting phase, I'll get angiogenesis, is that right? Speaker 1: (26:47) Yeah. Making new blood vessels look at that Speaker 3: (26:50) Angiogenesis. And so, and what angiogenesis then leads to. And so if you take people down to these like Speaker 1: (26:57) Root solutions, then they'll extrapolate on their own Speaker 3: (27:02) And say, Oh, that's how you solve my neuropathy. And then all of a sudden, in their mind, you gave a visual possibility, right? So when you're talking about ads, you want to have something that hooks their attention. You want to have an idea. It's not about the individual words. It's about the idea that you frame that's different than what everybody else is doing. Okay. This is another reason why I'm in weight loss. If you talk about weight loss, okay. Just eat less. Or, you know, once an idea gets popular, like intermittent fasting is very popular right now. You're not going to become the intermittent fasting guy anymore. That that concept has sailed, right. Speaker 1: (27:46) Whoever created, who created that, by the way, um, do you know? No. Do you, Speaker 3: (27:52) No, I don't. I mean, the same thing with Kito, you know, it's like, uh, there was a guy, uh, there was a guy in Joe Rogan's podcast that was a KIDO guy, and that was a very novel. So these are all concepts and ideas they're going after the same result. Right. So when it comes to copywriting, copywriting is more of a creative, internal thought process where you look at a, at a audiences problem and find a way to just say, Hey, here's a solution you've never considered before. Right. And what, how can you package it to where they'll, they'll, uh, you know, they'll, they'll believe you and they'll want to take the net or they'll want to learn more. Speaker 1: (28:35) So that that'll make sense. So how do you, how are you taking that knowledge that you have on, on salesmanship and then actually making that work for, for doctors? So obviously, I mean, you're, you're, you see clients all across the country. I think you have a really good because of the position you're in. Do you have a really good idea of what types of services docs are offering? Um, what type of, of ads work and what, how they, and if they don't work, but how are you, like, how are you taking that and putting it into a doc, seeing more, more patients in their clinic every week? Speaker 3: (29:09) Yeah, that's a good question. So, um, so I'll give you an example. Um, about two and a half, three years ago, we were having just, I mean, marketing for STEM cells was so easy. Cause in and of itself was a unique and novel idea that was like, Oh cool. STEM cells. Yeah. Replace know that whole Speaker 1: (29:30) Sold itself. Yeah. Speaker 3: (29:32) But the old phrase, a tactic known as a tactic blown. So everybody comes in and now you're just, like you said, it's red ocean. You're a, me too. Yeah. Speaker 1: (29:42) You're, you're now an intermittent fasting world. Speaker 3: (29:44) That's exactly right. And so what do you do? Well, I had a, I had a client that we were doing a web call like this, and he had in the background, he had like a neon track. You know, what a neon track is. Yeah. Speaker 1: (29:57) Yeah. We have clients that use those they're also. Yes. Speaker 3: (30:00) So he had a neon track. I'm like, Hey, what is that thing? And he goes, Oh, that's called a neon track. Any, any had like, I'm a nurse, not a nurse, but you know, an assistant sit down in it. And I was, I knew immediately what it was. She sat down in it strapped her knee and I'm like, Oh, that pulls the knee apart. I didn't necessarily know how that, you know, help people with me knee pain, but I'm like, dude, I can Mark it that I know I can market that because it was a unique approach. So I'm always on the lookout for things like that. Okay. Um, whether that's, uh, you know, contour, light, pulse wave therapy, um, Oh, to therapy, different things like this, things that it just, when you look at him, you're like, Oh, it's curious. There's some curiosity there. And when you frame it right around a problem, it really has pole. Right. And so I've, I've become really, I hate to say I've become really good because that sounds conceited. He's conceited. Speaker 1: (31:01) I forgive you arrogance. Exactly. You know, Speaker 3: (31:05) I just, I feel like maybe I'm not the best at it, but I feel like when I, when I see something like that, like the neon track or something akin to that, I can create a framework that will get attention and make people want to take action. And so I've just taken that to anywhere in the chronic pain space, uh, the, the wellness community. And I'm always looking for little, little things like that and, you know, create more offers, test them. And they tend inside of that framework. They tend to work pretty well. Speaker 1: (31:40) We need to get neon track to sponsor this podcast. Speaker 3: (31:43) Those guys are awesome. Ergo flex. Uh, they, they did, they did what we should. Uh, but, uh, they're awesome. Their products are awesome. Their owners are awesome. They're just good people. So I can't say enough good things about that company. Speaker 1: (31:57) Interesting. You bring that up. I was just talking to a client this morning and he uses a neon track, knee compression in his therapy, and we've positioned it. Here's one of our tricks by the way, docs we've, we've positioned this machine. What a knee pain patient comes in. They go through an exam, they see the nurse practitioner. And then before they leave, we put them on knee decompression. And I was going over stats with a Dr. Day. He goes, he goes, you know what? He goes, I might hit, I don't know if I want to use this need on track machine anymore because I put patients on and on day one, Speaker 3: (32:27) They feel like Speaker 1: (32:29) Completely corrected their problem. They don't come back anymore. It's drawing is day one to day two conversions because this neon track was like, quote, fixing the knee problem. And, uh, I'm like, well, you know, he, he wasn't pre-framing it at all, but, but the machine works like I've. Yeah. He's, he's, he's ruined a couple of patients that way. Speaker 3: (32:50) What's cool about that is like, if you give somebody an experience, as long as, like you said, you have to frame out, Hey, what's happening. This is where education comes in. You know what I mean? Um, Dan Kennedy, uh, the late Dan Kennedy, he talked about, he actually consulted a lot with chiropractors. I don't know if you knew that I did it. Yeah. Yeah. Um, he, um, he talked basically education is the key to closing, right? Like, like the right type of education. And so I found that again, like if you're doing the neon track, just tell people what's happening. Right. If you educate them and then they match their subjective experience with the education you're giving, Speaker 1: (33:30) They're going to convert. I'm going to say yes, that doctor is telling me the truth. It's a tool. Speaker 3: (33:35) Oh man. If you do it right, it can be a huge tool. Speaker 1: (33:38) Yeah. I actually just, this morning created a script for that. Like how to, how to, cause we didn't have it. And I realized that like, some people just do it naturally, like, alright, you get on the machine and here's, what's going to do, here's what you should expect from the machine. And some doctors is like putting them on and not really explaining it. And then they would, you know, the patient had a bad result or like, Oh, that didn't work. I'm not coming back. Or they have a good result. Wow. That worked. I fixed that. They fixed me. I don't need to come back. But they were doing, they weren't, like you said, they weren't doing education. They weren't pre-framing. And um, that's yeah, that was a problem. I gotta call ergo flex and podcast sponsorships. They're great. People like, yeah, that's cool. I've sold a lot of their machines, their clients. Speaker 1: (34:19) So I'm like, dude, I don't care. They're great. They're helping me help people. It's a win win. Yeah, for sure. For sure. So I want to get into, now we talked about this a little bit in the beginning of the podcast on, on what you're doing to really, to change the Facebook ad agency business. I mean, when you, when you first told me this concept about patients Treme and explaining what it did, I'm like, man, you're going to like, you're going to put a lot of Facebook ad agencies out of business because you don't need them anymore. And maybe, and maybe I'm like overstepping that maybe that's an exaggeration, but, um, if you would just walk through like what you've been up to and on the, on the platform side and what, and like what you've been up to in the last few months or years, or however long this has taken you imagine it's been a bear to create, but what, what are you doing to change the Facebook ad agency business? Yeah. Um, yeah, Speaker 3: (35:19) So it it's interesting. I was a, at the beginning of the podcast, I said, we kind of have innovated ourselves out of a job. Right. And that's very true. I mean, we, we had, we had clients that were in this in one, you know, we're in the traditional agency side and now they're, they've kind of into this automated side. And so what happened was, I mean, my, my company's dynamic is I focus, like you said, I really focus on the messaging on the concepts, on the ideas that I feel if presented to the right people will convert them. Okay. And that's what I've been doing for years. So several years. And then Jacob is more of the, you know, he's a lot better at talking to computers than he is to talking to people. And so we're very yin yang and, and he'd been consulting with a development company and they had been working on these different ideas and platforms. Speaker 3: (36:18) And one of the things that they came up with was how to basically launch and manage campaigns without a person having to get involved so long as you had a couple of ingredients, right? It's not like, Hey, it's just gonna, it's not AI per se. Right. You had to give it proven ads and then proven marketing funnels. As long as you have those two elements, it could launch those in a strategic way. And then it could manage performance on the back end. And it just so happens. We had that right. We had those, we had those ingredients. And so we actually teamed up with this company and, and we changed the entire way of, of managing campaigns to where we uploaded stuff. We know, work into our new software. And now it basically does the job of an agencies. And it does have a couple of drawbacks. Speaker 3: (37:13) I mean, it's awesome. It's amazing. Uh, it makes it so you can launch your own ads and we say doing just three clicks and it really is, you know, there's three different clicks. You click what condition you want to market. You click, uh, what your daily budget is. And then you click publish campaign. And that's crazy. There's no getting in Facebook, there's no choosing or, or writing ad copy. And you know, there's, there's no, it's just all done for you. Right. And so we created this thing now. It doesn't. So the limitations are, I mean, custom, you know, so there is space always. I don't have a beef against agencies. I think there's some that do not need to be in the agency, in the agency business a hundred percent, you know, but I've got some good friends that I think are great. People offer a good service. Speaker 3: (38:08) And when they have a good fit with a client, it works and they do a good job. And when it comes to like custom, you know, custom stuff, whatever it is, you know, we, we now are able to offer what we're doing at a really low cost, but you're using basically templates campaigns. Okay. And so they're done for you. You, don't got to think about, and you just got to think, Hey, what is, I want knee decompression patients. We've been talking about, you know, the neon track. I want knee decompression patients, you choose needy compression patients. You tell your daily budget and click publish, and then boom, it'll go out and start advertising and, uh, you know, generating new leads. So it's kind of hard to, it feels like it's, I feel like sometimes when I articulate, I try to explain it to people. They're like, wait a minute. So it sounds too good to be true. Like you, listen, it's not, it's not all sunshine. And, and uh, you know, what does it sunshine and lollipops or what Speaker 1: (39:11) Sunshine, rainbows unicorns. One of those. Speaker 3: (39:13) Yeah. It's not all that. I mean, there's some down again, you know, we, we, uh, we're, we don't do custom campaigns. And so, uh, if you want to change the offer from $47 for this thing to $97, that's not something we can do. Um, but it's offering, I mean, it's, it's growing quickly, which we're excited about. And, um, it's offering a really unique solution. And I guess the crux of it is it puts the power in the control of your advertising back in your hands. You choose when you run ads, you choose. If you want to turn them off, if you want to switch from needy compression to spinal decompression, you choose to do that. So I don't know. I don't know if, if that, if, if I left any holes, but that's kind of the gist of what it's doing. Speaker 1: (39:58) I like that. Cause what I think what it allows doctors to do is say, all right. Yeah. Like let's, let's pick a condition, whether it's back pain or knee pain or regenerative medicine. And Hey, Mary, at the front desk, let's do a Facebook ad this week. Let's put 300 bucks behind it and see how it does. I like the fact that you can delegate that to somebody without having to call up an agency, tweak things. There's some, let some time lag there, but also you can delegate that to your staff to do for you. And the other thing I didn't think about, I just kind of crossed my mind is that also there's some, I think when you have a doctor or an office app actually going in and clicking the buttons at hitting, like start on a campaign, there's a little bit more ownership over that campaign that, alright, we just move some money over and we hit go. Speaker 1: (40:43) And I think there's a little bit more, um, maybe willingness to track their stats. Cause I know I'm guilty that guys, like we've had ed ad agencies and we just give them a monthly ad agent, a monthly ad budget and their agency fee. And we just let it go. And we're not like really tracking our, your ad spend and our cost per our cost per lead. And I think by doing this, it may actually get doctors to actually do their stats and figure out like, well, we spent 600 bucks this month. How many new patients did we get in from that ad and start to play with their ad numbers. So I liked it. I liked getting the doctor involved with it without having to know how to run a Facebook ad. Speaker 3: (41:21) Yeah. Right. And the cool thing about it is, you know, you have that there's so patient stream really is two macro components. One is lead gen lead, lead generation, and then the other is lead management. So the lead gen is a proprietary tool. We created it. It's ours, it's nobody else has it. And then the lead management tool is, you know, there's a lot of lead management tools out there and things that our people are using. Um, but what we've been able to do with our lead management tool is we've been able to plug the two of them together. So they become basically one. And so when your campaigns start running, they plug into prebuilt followup campaigns, you know, and, uh, we had one user, um, Michelle Sims, hi Michelle, if you're listening, I love Michelle. Since she, she and her husband, Scott they're out of Nacadocious Texas say that one, that's kind of a mouthful, but, uh, she came on, she was one of our first pilot users and she's super smart, really good. Speaker 3: (42:25) And she started using the platform immediately. She's a sharp lady and she knew what she was doing because she had used other products like it before. And she went from spending three hours a day in lead chasing a reactivation efforts and all those things to spending less than an hour in a day and booking their calendar out for like during the whole COVID thing, it's still kind of happening for three weeks and they're booked out three weeks that had never happened to them. And that was happening in the midst of COVID. And that's just because she understood that it, it's not just about lead generation. There's also a lot to management side, but management is hard. It's a lot of work, you know? I mean, when you guys first started doing Facebook ads, I'm guessing you got like a spreadsheet of ads or maybe just a single notifications. Is that how you guys did it? Speaker 1: (43:24) Yeah. Yeah. Very manual, very manual. And it's a pain in the butt. It is not only to keep up with and be, have the discipline to keep up with it, but then also to follow up, to follow up with it. And then how do you follow up with it? The numbers. Yeah, that's the, that's the hard part. And that's, I know from experience and working with lots and lots of docs, that's what they're not doing. Either don't know how to do it. Or, um, they, they just, they get tied up with other things. Speaker 3: (43:53) It's the habits, you know, it's our habits, our habits are okay. I know I got a new lead. I know I got to call it, but 48% of leads never get called the first time. So 48%. Okay. And then this is the scarier stat, 80% of your sales come between the fifth to the 12th contact. So if you start doing some math, think about the amount of leads you're going to have to generate to get one patient. If you're not willing to do the followup, you know, the math starts to get really, really scary. But if you, Speaker 1: (44:28) I have a tool that will help you in that, that we'll do a lot of it for you manage it, reach out to him, Speaker 3: (44:35) People and people are now reaching out to you. You can take a job, that's a full time position and reduce it to again, you know, less than an hour a day, if done well, if done properly, Speaker 1: (44:46) Man, that's crazy. That's solving such a huge issue for clamp, for offices, for clinics. Yeah. That's amazing. We're excited about it. You know, I mean, we've gotten Speaker 3: (44:58) This whole thing started in, um, you know, right around the beginning of the whole Corona nonsense, nonsense. I don't know if anybody is taking offense to nonsense, but a little bit of nonsense. Okay. I think we can all agree. Yeah. Speaker 1: (45:12) You're talking to chiropractors mainly, so. Okay. Very good. Speaker 3: (45:16) Um, and I mean, we've got now about 100, not about, I think we're at 99 users today. And so, you know, maybe tomorrow, maybe by then today we'll be at 100, who knows, but it's growing really fast. We really care about our users. Um, and that's not a sales pitch. I mean, I've got a, a Facebook group and I go in there every single day and I'm either posting or I'm seeing if people have questions and we've got awesome support. Speaker 1: (45:45) Um, it's really Speaker 3: (45:46) Exciting. It's a lot of fun. Um, and I think, you know, I think it's only gonna get better. And again, we're adding, like you said, so we, we do a lot of conditions. I love going after the ad angles. That's what I mean. I like helping people and talking, but if you think in the, in the creative space, what do I enjoy doing is coming up with new offers. I enjoy coming up with new offers. And so, um, that's, that's kinda my role and we've got a bunch of, you know, different conditions that people can target immediately just by, just by plugging into it. So we're excited, you know, to, Speaker 1: (46:25) So I know that, you know, with anybody, like there are certain clients that, that you're like, Oh yeah, I can really help this doctor. And there are certain doctors like, yeah, this probably isn't for you. Like, if you can speak to the doctors listening to this right now, like who is your ideal client? So if someone calls you and says, Hey Sam, can you help me with XYZ? And you're like, check, check, check. Like what, what would that, like, what are your kind of ideal clients that are like sort of home run clients? Yeah. So, um, you know, Speaker 3: (46:52) There's, there's always the business owner that wants, um, wants to save money and saving money. Isn't the best reason to do things, right? You, you need to have a fit and we're not a fit for everybody. When you, when you speak, we've actually, we had a, some new members sign on within the last two Speaker 1: (47:12) Weeks and then cancel. And he said, Oh, I thought this was more, um, Speaker 3: (47:17) You know, more hands on and hands on from a perspective of, we were going to get in and click, you know, launch campaign. Speaker 1: (47:24) I thought we made it easy enough, but you know, some people, they, they just want it done for, they really want to pay the Speaker 3: (47:30) Money and just have it done. Okay. There is, there's definitely space for agencies to get in and do that service. We are not an agency. We are a software. So you need to log in. You need, well, you need to turn your computer on. You need to log in and you need to, you know, be willing to get your hands into the system, right. You need to be willing to, you know, if somebody is, is texting, Hey, can I learn more about your neuropathy program, answer them, you know, so that's a, that's a big piece to this. Um, and then the other thing is we are somewhat limited by, um, varying our offers. You know, we want offers that go into patient stream. We want them to be proven, okay. So if you say, Hey, can we try and offer that this, that, and the other, first of all, if it's not a good offer, we're not going to try it. Speaker 3: (48:25) You know, and we have kind of a track record of knowing what will work and what doesn't work. Um, if it is a good offer and you have a track record of it running in, you know, in your clinic and, you know, I'm always excited and willing to look at that type of thing. Okay. So, because we're limited by, you know, just time and the amount of people we have that create creating an offer that works is an art. Okay. It's not something I can delegate to somebody it's something that me and my team we have to do. And so we are, um, you know, some of the functional space, so diabetes and thyroid conditions, um, those were kind of more difficult because there's so many varies varying approaches to solving those problems, right? If there's uniformity, we can create an offer that works, um, you know, event marketing is great for, um, for diabetes and thyroid conditions, autoimmune conditions, things like that. Speaker 3: (49:25) And I think once things start to open up for events, again, that those will be a bigger part of the platform. Um, but anyways, so we are limited by some conditions. We've got a lot of great ones. If you're a chiropractor, we've got plenty of stuff for you. If you're an integrated clinic, we've got plenty of joint conditions, um, you know, um, body contouring, things like that and neuropathy, um, things along those lines. So it's not a, you know, it's not a silver bullet. We didn't create a magical wand that we're just giving to everybody there is work involved. Um, we want you to get in and get educated, get involved with our group and with our community. We want you to get some marketing and sales skills and, uh, we give you a lot of training. And I mean, we do three trainings every single week, uh, between me and the staff. That's a weekly basis. And we're, we're doing that because there's a machine that runs people's ads. So instead of focusing on that, we can focus on the people and just really see, Hey, anybody who's willing, we can bring your game up and we can do it quick. So basically, yeah, Speaker 1: (50:32) You have this computer running everything, and now you've got to get out of the house and find something to do. So you're just training the heck out of doctors, right? Yeah, man, Speaker 3: (50:40) You know, it's funny cause um, we do three trainings. Two of them are pretty much, um, my, uh, my, our trainer, Heather, I'm sure she gets bored, but they're the same training almost every week. And they're just making sure that people have foundational, um, understanding and utility of the platform, uh, different things. And then mine is, you know, whatever I want it to be. And it's usually marketing and sales tactics and, or funnel tactics or whatever it is. Uh, so I enjoy doing it. It's, it's, it's a lot of fun. So it's fun. Yeah. I mean, I get to get out of the house and not focus on the stuff that is no fun. And I get to focus on the stuff that is fun. Speaker 1: (51:19) That's awesome, man. That's awesome. Well, yeah, you're, uh, you're, you're combining like really good, I think offers an ad's and, and really good technology. And I think, yeah, man, I'm really curious to see how this is going to play out in the Facebook ad sphere in chiropractic, because it's so much the wild West right now. And you have, you don't really know. I think docs have a tough time, um, knowing who's doing who's good and who's bad and they hop around and, and hopefully this will give some kind of, uh, some continuity to what, what doctors perceive as a highly variable form of advertising. And I'm excited for you. I'm excited for your clients, uh, to be able to sort of somewhat automate their ads and, and, uh, and do it in a way that, uh, you know, it doesn't break the bank and not having to spend, you know, two, three, four, $8,000 in Facebook ads, ad agency fees and get some more money in their pocket at the end of the day, which is important. Speaker 3: (52:17) That's very important. Yeah, no, we're excited. I think some, like I said, I'm not against the agencies and I think by us offering the service, well, what will happen is some, you know, some innovation on their part, you know, some, some new solutions to different things. You know, I mean, how many people are focusing on, on physical mail anymore or, Speaker 1: (52:38) Or YouTube ads, there's hardly any, Speaker 3: (52:39) Anybody focusing on these things, you know, um, and doctors need them, you know what I mean, doctors need these, these different avenues for attention. So I, I think it's going to be, um, even if we were to take a huge swath, which we're not trying to ruin anybody's business, we're trying to help. Uh, and, but I think what it will do is just elevate everybody else's game. And if we can help your business get more, uh, you know, have, uh, get more new patients and grow and do it at a lower cost. I think that's a good thing to do. Yeah. Yeah. Speaker 1: (53:16) I mean, it's just a natural progression of technology and, and, and services advancing and becoming more efficient and better at what you do. And yeah. Yeah. That's awesome, man. Well, thank you for your, for your time. And you know, I was really excited to have you on the podcast. I don't have a whole lot of guests come on. Um, but I wanted to have you come on, first of all, so people can see how great of a bald head you have. Uh, you have like the perfect bald head. There's no debts. My wife told me other day, she's like, you better not lose your hair cause you would not look good. And maybe while I'm growing my hair out, like you never know until you actually do it. It's a gamble. It is a gamble. I remember when I first did it, I was like, Oh boy, but it worked out. Speaker 1: (54:06) So yeah, no, but I have my hair massive. I have ears that stick out to call me elf. I got, I'm still self conscious about yours. So if I go bulk, Oh boy, what a bunch of jerks. Those people were. I'm sure. You'll look great. Bald. If you ever come onto the team, I'll stick with hair for now. And if I have to work when it happens, there you go. Awesome, man. Well, Sam, thank you so much. Oh, and by the way, if people listening, if you want to know more about patient stream, what it can do, if this makes sense to you, what is your, what's the best way to connect with you? Yeah. So Speaker 2: (54:48) Just go to our website, which is my patient story. Speaker 1: (54:50) I mean.com, check it out. I mean, we've got, you know, we've got a trace and video of kind of how it works with that emotion on it. Um, if you go to the top, there's a pricing button. You can kind of dive more into the pricing and stuff, but yeah, my patients stream.com. Awesome. We'll go check it out. Docs my patient stream.com. Sam, thanks so much for being on here today and giving us your, uh, your knowledge and your time. I really appreciate it. And uh, yeah. Thanks man. Uh, and thanks guys for tuning into another episode of the simplified integration podcast. We hope you found this beneficial and we'll see you on the next episode. Adios. Speaker 2: (55:30) Hey innovators, thanks for listening to the simplified integration podcast fact that you're listening tells me that you're like me, someone who loves simplicity and the truth is those who embrace simplicity are some of the greatest innovators. So hope you got a ton of value from what we covered on today's episode. Be sure to subscribe and share with other docs that you feel could benefit from greater sophistication through simplification and innovation. If you've got specific questions that you'd like answered on this podcast, or you've got specific topics that you'd like me to discuss, just shoot me an email at info@integrationsecrets.com that's info@integrationsecrets.com.

Hey Sam?  After the editing nightmare that was this episode, I apologize for NOTHING.  Thank you for the recommendation @Sigurd_Lombardi, it was a lot less terrible that I feared.  But uh... extra content warnings on this episode?  The episode image was one of the few screencaps I could find that wasn't likely to get our podcast taken down somewhere.  And we also cover some RPM, but I'm really tired.   Oh, and Sam's Covid test came back negative, so feel free to dunk on him.  Hope this distracts you from seemingly everything in the world at the moment!  The ContenTornado will strike again, and soon!   Send comments, corrections, or requests about what the heck we should cover to brokusatsu@gmail.com !  And if you like what we're doing, spread the word with some of your friends. Intro: "Sex and Violence" by the Scissor Sisters. Please don't sue us. RPM Intro: "Cars", by Gary Numan.  Again, please don't sue us. Outro: "An Ordinary Day In The Life Of A Superhero", by Linden Killam.

Connect with Samantha Ruberto:https://www.samantharuberto.com/https://www.instagram.com/hellobeyoutifulpodcast/Join Hello BeYOUtiful's Community:https://www.facebook.com/groups/518783975450354/ Connect with Deidre:https://www.instagram.com/deidresirianni/https://www.radicallyaligned.com/Transcript:I love your brand. I love everything you stand for the radically aligned life. What does that mean to be radically aligned? Ooh, that's a great question. I was feeling into this the other day. So first of all, everything happens in the exact moment it's supposed to. And before we jumped on here, we were talking about birthing something into the world.And so when you're pregnant with something like a baby, you can't push it out at six months or five months or rush it and everything. Great takes time. And so I remember being under this tree in San Diego, um, about a year and a half ago, and I was meditating. I don't remember what I was meditating at, but I was at a Brendon Burchard seminar and a bird pooped on my shoulder.And as the bird pooped on my shoulder, I got the name radically aligned. And so I love it when that happens to me. And it happened to me recently too. So I'm feeling really good about myself. I'm like, something good's about to happen. I love that. Well, they say it's good luck, but I mean, just to love it when you get a bird poops on your shoulders, just like, that's hilarious.Totally. So when I think of radical alignment, there's different stages of it, and I actually have this. This graph that I've been creating to really map it out on our journey and how to really awaken to our highest self and our full potential, but essentially radical alignment is you are radically aligned.It's like the center of. Across, you know, not being religious that the center across, like it's the dead center of the core of who you are. And there's no being off path. There's no compromising. There's no, I'm not sure. There's no maybes. There is no, um, Oh. Um, if this happens, then that will happen. It's a strong knowing that, well, you are.And being radically honest with your path and not compromising and going off path because of distractions, because of old programming, because of what people think you should do because of self-sabotaging behavior when you're radically aligned. You are unstoppable. And these are the people in the world that I think of that are the, I work a lot with up and coming thought leaders and those who have a message inside of them that they know, like they're not quite where they're supposed to be yet.And there's a gap because they're not radically aligned from the outside looking in though they look like they have their life together. They seem aligned, but they know they're playing small. They know that there's something bigger and this is where radical alignment comes into place because the more aligned we are.The quicker we can manifest what we want and the less distracted that we get and the more confident we are. But it's not even a doing. It's the being ness that attracts what it is that we want to have in there. Certain rituals, practices, tools, and um, processes that I take people through to make sure that they've cleaned up trauma, that they've worked through, pieces that are still like the dust that hasn't quite settled in their life to clean that up.So it's like having a. Like a diamond that has dust on it. You know? It's about the polishing. So it's the polishing. It's like you're already amazing. You're already great, you're already rocking, you're doing all the things that you love. But the polishing is in the radical alignment. So I would compare it to maybe a, um, I'm a Lamborghini.Okay. So there's a lot of people who are Lamborghinis, so they're super sensitive. They're super dialed in when they are radically aligned with who they are and who they're meant to be in the world as far as influence, impact, and all of that. But they're operating, they're giving themselves the fuel. Of a Honda.And the truth is if you bring a Lamborghini up to a regular pump, and I don't have a Lamborghini, but I'm pretty sure that you need different fuel, you need different services. And the truth is when you're a Lamborghini and you're in the car and you're out of alignment just a little bit, there's something that's not quite right in, in the system.It throws the whole thing off, it throws the whole path off, and it can actually take you off track with your full potential. So it's about getting people to know that they have six cylinders, 10 cylinders, whatever, instead of two that they're operating on and it opens up the doors for everything. I love that.I love the idea of radical alignment. I want to know the tools, the different things that you would use to get people aligned. The first. I'm going to assume that you haven't always been this passionate and this like aligned even yourself. Like there's obviously a story that sort of got you there. So I'd love for you to share your journey of getting into radical alignment.Wow. So that's a big question. Everything starts at a young age and it's called soul school, right? So we go through all these obstacles. We have these moments of this is who I am when it's not the truth of who we are. And for me, at a young age, when I was probably six or seven years old, I started to live a dual life.So I would go to school and I was a happy go lucky girl, like friends with everyone. I'm had a hard time learning and staying focused in school. Um, and then I would go home and I had a family member that had an addiction. And because of that addiction, it was this space of lack of certainty when I would come home.There was a space of lack of knowing how things would be and also deep concern for that person in my life. And it was a part of my life that I categorized. And we do this as humans. We categorize moments in time. We categorize parts of our life to disconnect from it because we don't know how to process it.So at around the age of six or so that was happening. So I'd go home and I'd have a totally different experience. I wasn't able to speak my truth. I wasn't able to be a little girl. I had to be my own, you know, my own best friend, my own parents in a lot of ways. And so there was this dual personality, do a life.And so this pattern continued into high school. I was the popular girl, I was friends with everyone at school. But I didn't really get too close to any groups. I was the one that was friends with all the groups because I didn't want to let anyone get too close to me because I didn't want them to see the truth that I had something to hide.And then I was taking on someone else's addiction, someone else's behaviors as my own. There's a lot of deep shame and a lot of deep separation from both of those lives. And so naturally, um, when you live with someone who has an addiction or anything like that, or you know, you're in a relationship with someone who has an addiction, um, you can become codependent, which is trying to fix everyone else's problems or trying to support everyone else too.Avoid dealing and feeling what's going on on a deeper level. And also with that, there's also the people pleaser that comes up. I see this all the time with people, and a lot of that comes back to codependency and also having a family member or somebody in your world that has an addiction and addiction, that behaviors as far as how they act is very different than maybe how addicted or how often they go to whatever that is for them.So again, I was the happy go lucky girl. I had one emotion. And it was, I'm happy all of the time. So that continued into my adult hood and essentially I had more trauma in when I was 19 I was raped and didn't know how to process that. So I categorize that again. And I got really good at checking things off of the list, that list of get married, um, buy a new car, buy a house, go traveling together.All of the things. And again, from the outside looking in, it looked like I was the happiest person. Everyone knew I had the perfect life, the perfect marriage. I had a business that was doing well in a lot of external validation for it, but. I was not connected to myself. I was not connected to my truth.And because of that, I was avoiding dealing with the voice that was trying to come up. That was saying, first of all, every time I've reached a goal, I was saying is this it? Like looking around like, is this really what success is? Is this really what love is? Is this really what life is? And that continued to push me to chase new goals.But I never quite felt like it was, it always felt empty. It's like you're chasing these things. You get there and it's like, now what. Yeah. Right. And so I was chasing these pieces of external validation and essentially I was running away from myself as I was running towards a goal. So I kept feeling that way.And of course it led to burnout and other symptoms. But then there was another voice that was coming up and the voice was saying, there's so much more. Yeah, you are so much more capable and powerful. And you know, and I knew deep down that there was something that I was supposed to step into that because of all of the programming, because of all of the disconnect, the dual life, the categorization.It felt like impossible to even bring it into my conscious reality. And so with that, I started to get a lot of symptoms, a lot of manifestations of disease. Because as you noticed, and I know we've Jan about this before, is anytime our soul is not being honored, it speaks to us through symptoms of disease.And. I manifested depression, massive social anxiety, even though I was in front of about a hundred people a day. I have panic attacks. I manifested auto immune disease and what else? And food sensitivities. Stomach pain. Yeah, totally. And so it's like all of these were the universe or my universe, my body saying pay attention.But the thing is. And, and if you're listening right now, and I'm sure you can relate to Sam, it's like when things come up in our body, it's so easy to be like, Oh, well my mom has this, or it runs in my family, or, Oh, I should take a pill for it. Or, Oh, it's just a part of me. There's like this acceptance of the bullshit in our life.You know what I'm saying? 10. And it's like NSC acceptance of the symptoms and the symptoms is a sign that you were so out of alignment with your soul's calling. And I knew this, I was like teaching wellness. Like I knew you back then too, like I was in that wellness space. I own a yoga business and it was, I was like living and teaching a lot of these things, but I wasn't really owning it and embodying it.So I finally had my wake up call. It wasn't any of the things I said before. But was it like an Elizabeth Gilbert moment? Like, did you have a moment where it's like you hit rock bottom with it and you were just like, the universe just wasn't going to let you keep going? Exactly. That's exactly what happened.And so I, so I had all those symptoms. I pushed him away cause I was like runs in my family, whatever, whatever stories as we do, accepting the bullshit of our symptoms and our life. And um, I remember one day, Sam, and like at that time in my life I had mermaid hair. It was down in my hips and it was kind of my thing.And I was going through my hair one day as us girls do, and I noticed, Oh my gosh, I am missing a huge chunk of hair. And it was like on the top of my head, I had a massive bald spot. It was like the size of the toony. Whoa. Yeah. Completely bald. Completely bald. Like right on the top of my head right there.And I just woke up one day and it was like that. And it wasn't like, you know, when you shave something and you can see like, there's like, there's still hair growth, but you know, maybe it was ripped out or something happens. Like your hair was stressed out. It wasn't breakage. It was totally bald. And, and I remember, I remember the moment getting out my smartphone and, you know, um, having the camera on and going in the mirror.I'm like, what the heck is going on here? And it was this massive bull spot. And this was the moment when the universe was like, okay, Dee, we gave you this, we gave you that. We tried to whisper. We try to take it easy on you. Yeah, there were a million yellow flags, but it's going to take this one bread one.And that's usually what happens. Like yellow flag, yellow flag, yellow flag. And we just keep on driving poorly. So I, um, I was super stubborn, so I had to learn things the hard way. And, um, and then so that happened. And naturally natural instinct go to the doctor, what the heck's going on? Fix me? And the doctor said, Oh, well, it looks like you've developed another autoimmune disease.And I was like, huh? And she's like, yeah, like we can give you some steroids or, you know, some shots in that area of your head. But, um, she's like, you're probably gonna lose all your hair. Yeah. Wow. Okay. That's pretty scary. Yes. And they say also like, just going back to, um, people who go through cancer. Um, one of the biggest fears for women apparently isn't necessarily losing their breasts.It's actually losing their hair. It was like a, it was a big fear of mine. I'm like, Oh my gosh. And then I went home. I got the prescription because I was like, just in case I get home. And I was like, this is not going to be my story. This is not it. And I am going to listen. And I thought of Louise Hay's, I thought of her affirmations.I thought of what our body is trying to tell us. And I don't remember exactly what it said in the book about, you know, a bald spot. But I remember being like, it was like self hatred or something. And I chose to be with that, which is the truth, because my entire life. Based on past trauma and you know, living a dual life and checking things off the list.It was self hatred because I was not connected. To my soul. And so I remember talking to my husband at the time and he was like, so not woo, like black and white, like thought crystals were weird. Right. And I like owned that moment. Wow. In that moment was the moment I changed my entire life and my hair grew back. I started studying Mashama's. I've actually been working with shamans for almost a decade now. I started doing the inner work meditation, and what I learned through that journey is that. First of all, I believe, and I can see it in people.Most people are not even living in their truth. So radical alignment feels like what the F is that? And I get it. I was very disconnected and it took, it took me having that moment. To change it. And I know because my soul told me around this time too, that if I did not change my life, I was going to die of cancer in a year and I didn't have cancer, but my body, my soul was like, you are here to do work and you are not listening to your one and we're going to go after your vanity because you like to pretend that everything is great and you can't hide this.So wake up. Wow. But at that said, you probably look back at that moment and you're so grateful, so much gratitude, because I know that this is like what, six or seven years later, I wouldn't be alive. I would not be on this having this conversation with you if I didn't actually have that wake up call and change because I was so deep in it.And when we're so in something, whether it's a relationship or an area of our life where we have created all of these. You know, um, this checklist and we're, we're so in the role, it's difficult to even know that we're in the role because we've been playing the role our entire life. So. I had to wake up. I had to do the deeper work.It was not always comfortable, but it led me down the path of really understanding universal laws.  what our soul's telling us, as well as a bunch of other things, which has led me down this path of radical alignment and and seeing those symptoms in people and helping them break through really quickly.And on that note, I'm heal trauma. As we were talking a little bit about that earlier. Before we jumped on was unhealed trauma, I believe is the root cause of all suffering. Because what happens when we have a trauma? And so I had trauma when I was younger, like coming home and having a, um, a family member, not sure if they were alive and then having to like, not know how to deal with that and, you know, continue just showing up at school and in life and shoving it down.We do that all the time and we don't necessarily need to say we as a whole with humans right. We don't know how to, first of all, identify trauma and essentially it's anything in our life, any imprint that we haven't been able to process. And when we have a trauma, it actually takes us out of our body.Because it's not safe to be in our body. So when we're not in our body, we actually can't be aligned because it's like we're outside of our body. We're not connected to the symptoms. We're not connected to our heart, and we're constantly being triggered by our subconscious from any images, thoughts, body sensations, emotions, and then the energetics of anything that even slightly reminds of us of any of those imprints in our past of the trauma that we haven't fully.Completed because it's like a moment that's frozen in time. So I was triggered all the time, didn't know it, didn't mean that I was upset. It just means I kept taking steps away from my soul. And then I had my big wake up call and had to change my entire life. And in my marriage of eight years, I starting a new business.I started saying yes to adventures all the time. I had a lot of deep work to do and in the realization was the first step. Of course, it's healing trauma. You know, but it's, it's also like what is not me. And when I started to go through that, most of the things, most of the rules that I was living in plane and weren't me.It's not about finding or creating who you are. I like the idea of it, but it's more about who are you not and how is that showing up in your life? That's a really good way to look at it. I feel like it's easy to say, Oh yeah, everything's good, I'm great. Right? But then if you look at the back way, that way, it's like you can get other information about yourself and your situation and your, the people who are in your life or whatever it is, and it's easier to be like, well, is this really me?Is it serving me? Yes or no? And it's easier to let it go. Totally. Yeah. And it's, it's scary too, and, and that's why it's really important. Like, I know for me, when I was going through the process, it took me a few years to actually really take some of those outward steps of creating change. Because first it starts internally and it can be a little messy.But it's like finding the right community, the right support, being around people who get you right. And um, and so that's what led me down this path. And, and I see it in other people and I know that like, we're all here to do something, to create something to experience, love to bring love. And it comes through the foundational piece of being radically aligned.And there's different stages of that. So long story short, I mean. Phones are long. That's good though. Cause you're here, you're living here, you know your radical line life now and you're really holding the torch for other people to do the same. What are a couple of grounded things someone could do and implement in their life that would be really effective in terms of like achieving some alignment, like something that they could do today.I'm just thinking of, first of all, uh, I have a program that's running right now and we're on module two and I want to talk about this because this is exactly what we're sorting out. So I'm, one of the things that I love to do in my life, I do this probably once a year, is I like to create my obligation list.And then also the things that bring me joy. So two lists, and this is a very simple way to see the things that maybe you said yes to that aren't quite aligned. And you go through the obligation list. These are all the things that you feel like you have to do. They have the, I shouldn't be doing this. I have to be doing it, and you do it.You show up for it. But the thing is, because we're so on autopilot all of the time, we don't even know how they feel. So we just do it. And then if we feel like should at the end of the day or we don't feel the way we want to feel or we're not doing the work that we want to do, it's because we haven't taken the time and the space to assess where we're putting our time, energy, and space.So going through the obligation list and saying, okay, who was I when I said yes to this? Who was, I wasn't the person I was a year ago. Is that still aligned with who I am today? Because you know, like we're all evolving all the time, and if we're saying yes and doing things out of obligation based on old version of ourselves, well, it could be actually leaking our energy.It can be pulling us down. So it'd be outdated. Exactly right. And like, I know you sound like you're changing so much every day. So am I. I think about who I was a couple months ago. I'm like, Whoa, I've changed a lot. So it's like it's good to reassess, right? Totally. I love that. Going into the list and looking through them and asking yourself some questions, so number one, when did I say yes to this thing?Who was I like? What were my core belief systems at this time? Because it's important to notice your core belief systems around why you said yes to that thing. And then the next piece is, is it still serving me today? Is it aligned with my values today? And if you don't know what your values are, I highly, highly recommend asking yourself what your top three values are.Because anything that you're saying yes to and you are, is on your obligation list. And I just want to say, having things on the obligation list is not a bad thing. We're all going to have responsibilities and things we show up for, but it's important to know. Is aligned with my values. Does it make me feel the way that I want to feel?And is it supporting my longterm vision goals of who I am and who I meant to be in the world? And if the answer is no, well my friend, it's time to cross that obligation on the list. Maybe have a conversation with someone and say, you know what? I know I said yes to this. Back when and moving forward, um, I have to release my obligation to this and let's sort it out.And that's going to free up so much energy and awareness right there. So what would you say to somebody who's at that point who sees something that they want to cross off, but then there's that fear of actually having that conversation? Because for a lot of people, that conversation. It's like they don't want to hurt feelings, so they don't want to like, you know, it's an uncomfortable thing.So what would you say suggest to do? That's a great question. I was actually thinking about it like, Mmm, people want to, you know what? What do I do with it? Okay. First of all, I think it's really important. Anytime we have anything that we've committed to or bought into of our own, whether it's a belief system, an obligation, or anything else in her life, what is the cost?Okay. What is the cost of not having that conversation? What is the cost of continuing to, um, maybe it's self sabotaging behavior of feeling resentment towards that person or that thing that you're doing. What is the longterm cost. Of continuing to show up in authentically within that relationship or that obligation and the longterm cost for yourself, number one.So what's the longterm cost on your health? On your relationship maybe with that person on, um, you know, the longterm relationship with what you're creating. Like what is the cost? Is it the time? Is it money? Is it your health? Is it your relationships? Because the truth is when we're saying yes to something that doesn't feel good, and we're doing that people pleasing thing, like walking on eggshells with, guess what?We have resentment. And that resentment is showing up in our physical body, our liver, right? Our di, our organs. There's a cost on our health. Our mental health or emotional health, and also we're bringing that negative energy into some of our closest relationships. That could be time that works, stepping away from the things that we love most in, we're probably not showing up as the best version of ourselves.So when you, when you get radically clear and honest and aligned with the costs. I'm saying yes, in that obligation, it's going to be like, Oh my gosh, like I need to have that conversation and there's frameworks to it. It's just like, Hey, so and so like Sam, Hey, Sam. You know, let's play that. Hey, Sam, I know that I'm pro.Let's pretend you're my sister. So, um, let's say that I had an obligation to you and I would, and I've heard this before, you know, I pick up, you know, Sam's kids every and every week, and I hang out with her kids, and that's the time that she gets to spend time with her husband, right? I've heard this before and it's just something I've been doing for years.But you know what? Now I don't have time for this, this, this, this, so perfect example. Hey Sam. I just want to talk to you about, I mean, is that okay? Sure. What's up? Um, well, I really love, uh, taking care of your kids every week. It's been such an honor to do that. They're so much fun. And, um, I said yes to that, you know, a few years ago when I had a lot more time.And I want you to know that I really appreciate the time that we've had together and moving forward. Um, I won't be able to continue to do that. So I'd love to find a way for us to. Shift this to support you, but also for me to have my time back cause I really need my Wednesday nights for this project.So how can we move forward and create that together? Like how much time do you think that you need? Like a few more weeks to sort of a babysitter or something else that's so easy. It just makes it so easy to say yes. Yeah, that's really good. Cause it's really appreciating and seen appreciating the person, but then like looking at coming at it from like a win-win perspective.Totally. And it's the framework of, you know. Brain. It was love. Like, can I speak to you about something? Yeah, of course. Like everyone's open and then the acknowledging of who you were and what you were able to do in the past. So honoring the past, right, and then talking about how moving forward it needs to be different.And that's a very easy framework. But acknowledging the past and who you were when you said yes is really important. Because if you're just like, I can't do it anymore. People were like, well, like I thought you liked doing it. And there's all of these like. Gaps in communication or their stories. Yeah, exactly.So that's what I like to do. And, and um, is that helpful? Does that answer it? Totally. Okay, cool. Totally. And what I love about that too is like even asking the question, cause like you were just saying like if I was just like, Hey Dee, I can't pick up your kids anymore. All of a sudden it's like the defense is up.It's like, well why? Like a million reasons go up there. Whereas if you're like, Hey, can I talk to you for a second? And you come and you're like. Yeah, sure. What's up? It's already like creating a safer container to have that combo. So I love that you just walked us through that entire scenario. Thank you.No problem. And like for you to, like you said, you completely like let go of so many things in order to live radically aligned. Do you struggle with that on a basis, like day to day basis now? Or is it easy for you to just like drop things that aren't serving you. Well at the beginning it was very difficult.It started with really my marriage. That was, that was a big one. And, and it's never easy to end a relationship, especially when there's love there and, and time and all of that. So that was not easy to do, but I knew that it was for my highest good. And. For myself and also for that person, because I know that in the relationship, and this is another thing, I'm going back to the obligation list and that conversation.So let's say that we're going back to me picking up your kids every weekend, hanging out with them every week. Well, if I'm continuing to honor or show up for you, even though I don't feel good about it, it's going to create. Tension in our relationship and it's not going to feel good. You're not going to know why, and I'm going to end up being passive aggressive.That's actually a natural thing with people pleasers. They don't know that they're doing it, but they have passive aggressive tendencies. So when you think about the cost and honoring other people that are involved in these obligations and things that you're letting go of, it's really important to think of what's the cost for them longterm view, playing a role that isn't yours.It's expired. And I really had to look at that with my husband and I was like, you know what? Like. I'm costing him the opportunity to, for him to be with someone who really, really, um, wants to be in it. And it has radically line with him. And I, I'm not that. We didn't have the same values. And so that's why it's so important to your values.So when I left, I knew, yes it was for me, but I also had to really feel into, I want the best for him. And what's the cost longterm for him? Cause he's not getting any younger either. He wants kids and all of those things. And when I could get into that space, it was a selfless releasing. Hmm. To answer your question as far as letting go of things, you know, at first it can be difficult, but every time I do the internal work on myself that I take my clients and people through, I always feel good about it.And the people and the places and the environments that I released, they normally do too. And yeah, there are some people, um, that I've released in the last year, even that I'm like, Oh, this is, this is awkward or difficult because there were people that were close to me. But I will not dishonor my soul.And sometimes that means walking away from things and, and sometimes not having the kind of conversations that, you know, in a perfect situation you would have, but it's about, I will not allow myself to dishonor my soul. And I love that. And that's like where the radical part really comes into it because so many people like will be like 99% in, but then just keep the 1% back.And it doesn't necessarily work that way. It's like you have to be a hundred percent an FPS or an F. No. And that's like essentially what you're saying, you're like. If it's not a hundred percent FES ain't doing it. And, and so with that, with friendships, with relationships, with environments, I have a really tight filtering system of who I let into my inner circle, outer circle, outer, outer circle, et cetera.And it's not saying any one's bad or less than, that's not what I'm saying. It's just about alignment based. People in my inner circle have the same values as me. Um, they can teach me something, I can learn something from them. It doesn't mean that they're like actually my teacher. It means that maybe they're a mirror for me and my bullshit's coming up and I have to clear it.So that's, that's a sole person that I would want in my circle. But there's certain qualities, values, and things that I hold really true to myself in the people that I keep closely and I'm very aware of. Um, what belongs where in my life. And it makes things really easy. Actually. And I love that you keep on bringing up values.I was actually on a call this morning with my friend, my good friend, glow, and we were talking about values in a relationship and I'm like, I had never actually done that with my partner, like asked, what are your three values? Or even like really told him what mine are. So we're actually going to do this exercise where he doesn't know it yet.I told glow and now I'm telling you. And all the ladies who were listening, you should do this with your partners, but like find out, write down what your three values are, find out what your three values are, but then also guests to see what your partner three values would be and then have him do the same or them do the same for you.And then kind of like compare and see even I see the same situation or the same, you know, the same core list of values. I love that. And it's interesting, I was in conversation with a colleague the other day and. And she's been married for a long time and she's like, you know, I was at someone's wedding and, and this man said, you know, the key to happiness longterm is compromise.And, and for me and my being, I was like, Ooh, I don't like that word. I don't like that word. Right? Like by being kind of like tightened. But she's like, no, but I get it. And this woman's been married for a long time and, and she said, you know, it's compromising on the small things but never compromising on your values.And she's like, that's why I've been married for so long. She's like, because we have the same values and we've made an, we've made an agreement, like there might be one or two that are off. She's like, but we never compromise on our values. And that's like why they are so happy in their marriage. Because they can compromise on the small things, but they never compromise on their values.And I feel like a lot of us in our dating relationships or um, our friendships, it's like there's a clash in values and that's where the chaos, that's where the maybe drama or whatever else comes in and it's because values are the foundation of a healthy relationship. Totally agree. Some guys are going to do that.I will see how it goes. Like I'm actually interested, I'm going to make them do it later today. So posted. I wanted to sort of turn the conversation a little bit. We met three years ago at a Tony Robbins fence. The first night we met, we walked on fire together, like legit across hot coals. So fun. And then while I was in New York city, we were in New York city.I went shopping and bought a bunch of really crazy wild outfits because I was going to my first burning man, you know, in a few weeks. And you were like looking and you're like, you know, at the outfits and you're like, I think I'm going to come, and we put it out in the universe. You ended up manifesting a ticket and lo and behold, we had our first burn together.I can't even say it without laughing because it was like honestly one of the most fun experiences of my life, because your first burn is always so memorable. I've been three times, I guess now. But like, it's just like nothing beats the, like the, like sizzle of the first. And so how would you describe Bernie man to anybody curious about it?So first they have to share the whole story. Okay. I mean, not the whole story cause we'd be here for days. So I always ask the universe for signs. And at this point I was getting all these signs to go to burning man, but I was, I was in my bubble a little bit, just got out of my longterm relationship of eight years.And you know, it wasn't super liberated in some ways, and self-express and so Sam, my wild new friend is like, girl, you've got to come to burning man, showing me all the things, and, and then I manifest all these tickets. So I got the ticket in the mail. I said yes. And then I drove down to burning man on my own, and that was an adventure and it's, I'm didn't even know what I was going to wear.I had a bag of like random costumes that my friends gave me, um, got lost in the, uh, on the desert on the way there had a Holy S moments when there was a, a T in the road. There's no. No signs in the middle of the desert, there's a broken gas station to my left. I don't have a map. I'm out of water. Um, prepared spontaneity.You, my friends post-weld on therapist, no cell phone service. And I was like, Oh my gosh, I'm going to die in the desert. Like this is not good. It's like a left and it's wrong way. I might be in trouble. I have half a gas, a tank left if I go right. You know, like all the things were coming up and as soon as I felt the feelings.This police car came up and showed me the way, and it was like this universal sign, like D and like, this is for all of us when we say yes to the not just to the poles, um, things figure themselves out and it's cool to be spontaneous and, and so I get to burning in, don't know where my camp is, and it's in the middle of the night that get you to roll in the Playa desk, which seriously took me two years to get out of my car, by the way.Like, like bro, my haunted Elementor right. I'm like, I had it professionally cleaned. Nope, there's still there. Still apply a desk in there. So you roll in the desk to like get over yourself cause you're going to have dust everywhere for the next two years. And I get there and it's like this massive city, but it's, um, it's just like pops out of nowhere and I can't find my camp.And I get there and I look around and there's people on floating bikes, it looks like, cause there's just, all you see is lights. And I just was like, Oh my gosh, everyone's on drugs. Like, what did I sign up for? And I remember the Lance my trunk grabbing a bottle of wine and my sleeping bag reclining my chair in my car, have you a sip of wine and putting my blanket over my head and be like, what did I, what am I doing?Like, why am I here? Right? Like, this is just, I don't know what I signed up for. My friends sounds crazy. And then the next morning I get up and I realize I'm actually parked outside of the camp that we were at. And I'm like, Hey, is Sam here? And one of the guys is like, Oh, she's in that pod. And I remember opening the pod maybe like 10 inches max.Okay. Sam's sleeping right sparkles all over her face, like in her own, like you know, world. And all of a sudden she goes from lying down like she's dead to full on, standing up doing circles around like this pot. Oh my gosh, Deidre, like the Playa dah, dah, dah, dah, dah. And I remember just being like, what. Is going on here like this is wild.Like what? What is she talking about? She's talking, you were talking so fast had sparkles all over the place. Probably lipstick on different parts of your face from like just sleeping funny. And I remember just being like, what is this? And then you're like, we have to go to the center. We have to go out on the Playa.I'm like, okay. So we got a bike, and the moment we just started rolling out on the Playa, it was like I got high, this wave of being high from the Playa desk, and I just entered into the magic of it all. And so many synchronicities, so many moments of just pure joy, magic, um, burning. All I can say is that burning man is everything that you could ever imagine.It's all of the lessons at once and all of the magic, and it's just, it's just a beautiful community of, of everything. And, and it was the most spiritual experience I've ever had in my life at that point in my life. And it really broke me open to. So many things from that one experience. I can't even get into the stories of it because it's like, it's not even going to do it justice.It's just pure magic and it's not what you think it is. It's what whatever you need, you're going to get from the Playa. And that's what they say. It's like you go to the place of wanting to have an experience, but you're really going to get what you need and the synchronicities that happen there. It's just like there's so many people that go to burning man that are so open and elevated and just like they just.Go into this vortex of like possibility, and there really is no place like it. There is no place like it, and it's so fun to dress up too, and you're just, it's just magic. And it was so fun to share that with you and for you to show me the way. Oh yeah. We had, we had a way, that's for sure. It was fun. But it kind of even goes back to the thing that you were talking about before, like all of the things that don't serve us.It's like letting go and shedding and like burning. Even like it's symbolic cause like the, they, they burned stuff there. They built these beautiful different like monuments and different places and then you celebrate it, you enjoy it. But at the end they burn it down. And it's like the, the, the idea of impermanence, how things are constantly changing.Like enjoy the moment. But there's a moment when everything is going to be dust. So it just like, it's really symbolic on such deep levels of life. I love that. It actually, um, yeah, I almost feel emotional about that because any time that we cling on to something, and this is human behavior, when we cling onto something and we're like, I identify as this, this is me, and, and you know, we could talk about my marriage or whatever's going on in my life or your life or anyone's life, but anytime we hold on to something.We're not actually in the moment anymore. And so I love that. If the burden, it's also the purification of, of the soul, it's the letting go, right? And it's just a beautiful way of honoring your past. So, um, I think there's a lot, probably why we burn, you know, letters that we never, I ended up giving to people.And it's about honoring, releasing, and, and being in that moment. And I remember peeing at the burn with you, Sam, and us just being dressed like, I don't know, you were like a mermaid or something with your purple hair. I love way cause like for me it's like that's my thing. I'd love wearing crazy color hair.It's just so fun. Yeah. I could see you having permanent purple hair, by the way. I think I'm like bad ass just putting it out there. I support it if you choose to do it or the wig. But I remember just watching the burn with you, like the big burn on the last night and just eyes wide open. Whoa, Whoa. Oh my gosh.It's such a immersive experience and it's something like that. I've always been experiential person, and so I say yes to things based on what feels right in the moment I'm like, okay, I have a pull. I'm going to go talk. That person do that thing. It's all of the magic in life can only be experienced. It can't be thought about.And so it's about saying yes rather than saying, well, trying to figure it out. So every time that I've said yes to something, based on a feeling, it's all turned into magic. And burning man was a huge piece of that. So everyone should go to burning man. Everyone should go to Bernie. Man. I remember when we were there, actually, I was like one of the night exhibits, and I guess I was like putting like my bike chain on, or I was doing something to my bike and I was looking down.I looked up and I saw your face. It was just like, like almost like a deer in headlights staring out, and then I'm like, what is that? You're like, Oh my gosh, Gerard Butler was just there and he smiled at you. And then I turned around to see him, but then he was gone. Was it George Butler? Yeah. You were like, you're like deep, go talk to him.Go talk to him. He was looking over it. I was like, I was too cool. I was like, no, I didn't even though, no, I didn't. Yeah. I'm like, when I looked, he was already gone and then I was like, so tell us, cause he like smiled at you. Yeah. I was like, I'm not going to go talk to him. I'm too cool anyways that everyone should go to burning man.It is like a once in a lifetime experience. It's like another world. And if you are curious, Google it right now and be like amazed by, it's like mad, mad max almost meets, I don't even know what else. A different planet. It's not earth. It's definitely not earth. Four texts into another dimension. We're just going to leave it at that.On that note, is there anything else that you want to share? I could share like a message? Is that what you'd like me to share? Sam? Yeah. So the message is, is that if you are going through anything right now that isn't feeling good, definitely I invite you to do that. You know, assessment, the joy and not the joy, but the obligation assessment, cause that's super bad ass can change your life.And the next piece is if you're looking to do more of that and find out what the gap is, what is in the way of you having and being and living the life that you deep down want to experience. I have a freebie on my website that I'm happy to and you over to. It's 24 categories of life. Oh, where you are now, where you want to be, and really identifying exactly what's in the way so that you can show up more powerfully for that.And I believe there's also a video series with it that can help you move through that. So you can go run over to my website, we can drop the link below it radically aligned.com and. It's one of the most powerful tools that I've used on myself and that a lot of the people that I work with do, and, and, and yeah.Just the question. This is, this is the quote that I love. The question is not whether or not you are here to do great things. We're all here to do great things. The question is, are you ready to wake up to the truth of who you are and who you're meant to be? Because your soul is infinite. It's joy, it's love, it's abundance, it's connection.It's all of the things that you could ever imagine. Anything or anyone that tells you you are not that. Is not like is not playing in your magic. It's not honoring you. And it's important for you to remember who you are by plugging in to people, to podcasts like this, hanging out with Sam, Sam's amazing and plugging into the magic of life, because that's where everything great happens and it cannot be process.It has to be experienced. So. Jumping into those experiences saying, yes, and I know that you have a Morocco trip coming up sometime soon, and I think that's pure magic. So, um, that would be an experience. If you feel the pull to say yes to, I want to be there, you'll be there. We'll be there in Morocco some point soon, once this pool.Pandemics over. Yes, totally. But on that note, thank you so much my dear. I thank you for doing this. Thanks for having me. This is so fun. And, and going back to memory Lane's fun with you, Sam.ar. I love, I love your brand. I love everything you stand for the radically aligned life. What does that mean to be radically aligned? Ooh, that's a great question. I was feeling into this the other day. So first of all, everything happens in the exact moment it's supposed to. And before we jumped on here, we were talking about birthing something into the world.And so when you're pregnant with something like a baby, you can't push it out at six months or five months or rush it and everything. Great takes time. And so I remember being under this tree in San Diego, um, about a year and a half ago, and I was meditating. I don't remember what I was meditating at, but I was at a friend and Rashard seminar and a bird pooped on my shoulder.And as the bird pooped on my shoulder, I got the name radically aligned. And so I love it when that happens to me. And it happened to me recently too. So I'm feeling really good about myself. I'm like, something good's about to happen. I love that. Well, they say it's good luck, but I mean, just to love it when you get a bird poops on your shoulders, just like, that's hilarious.Totally. So when I think of radical alignment, there's different stages of it, and I actually have this. This graph that I've been creating to really map it out on our journey and how to really awaken to our highest self and our full potential, but essentially radical alignment is you are radically aligned.It's like the center of. Across, you know, not being religious that the center across, like it's the dead center of the core of who you are. And there's no being off path. There's no compromising. There's no, I'm not sure. There's no maybes. There is no, um, Oh. Um, if this happens, then that will happen. It's a strong knowing that, well, you are.And being radically honest with your path and not compromising and going off path because of distractions, because of old programming, because of what people think you should do because of self-sabotaging behavior when you're radically aligned. You are unstoppable. And these are the people in the world that I think of that are the, I work a lot with up and coming thought leaders and those who have a message inside of them that they know, like they're not quite where they're supposed to be yet.And there's a gap because they're not radically aligned from the outside looking in though they look like they have their life together. They seem aligned, but they know they're playing small. They know that there's something bigger and this is where radical alignment comes into place because the more aligned we are.The quicker we can manifest what we want and the less distracted that we get and the more confident we are. But it's not even a doing. It's the being ness that attracts what it is that we want to have in there. Certain rituals, practices, tools, and um, processes that I take people through to make sure that they've cleaned up trauma, that they've worked through, pieces that are still like the dust that hasn't quite settled in their life to clean that up.So it's like having a. Like a diamond that has dust on it. You know? It's about the polishing. So it's the polishing. It's like you're already amazing. You're already great, you're already rocking, you're doing all the things that you love. But the polishing is in the radical alignment. So I would compare it to maybe a, um, I'm a Lamborghini.Okay. So there's a lot of people who are Lamborghinis, so they're super sensitive. They're super dialed in when they are radically aligned with who they are and who they're meant to be in the world as far as influence, impact, and all of that. But they're operating, they're giving themselves the fuel. Of a Honda.And the truth is if you bring a Lamborghini up to a regular pump, and I don't have a Lamborghini, but I'm pretty sure that you need different fuel, you need different services. And the truth is when you're a Lamborghini and you're in the car and you're out of alignment just a little bit, there's something that's not quite right in, in the system.It throws the whole thing off, it throws the whole path off, and it can actually take you off track with your full potential. So it's about getting people to know that they have six cylinders, 10 cylinders, whatever, instead of two that they're operating on and it opens up the doors for everything. I love that.I love the idea of radical alignment. I want to know the tools, the different things that you would use to get people aligned. The first. I'm going to assume that you haven't always been this passionate and this like aligned even yourself. Like there's obviously a story that sort of got you there. So I'd love for you to share your journey of getting into radical alignment.Wow. So that's a big question. Everything starts at a young age and it's called soul school, right? So we go through all these obstacles. We have these moments of this is who I am when it's not the truth of who we are. And for me, at a young age, when I was probably six or seven years old, I started to live a dual life.So I would go to school and I was a happy go lucky girl, like friends with everyone. I'm had a hard time learning and staying focused in school. Um, and then I would go home and I had a family member that had an addiction. And because of that addiction, it was this space of lack of certainty when I would come home.There was a space of lack of knowing how things would be and also deep concern for that person in my life. And it was a part of my life that I categorized. And we do this as humans. We categorize moments in time. We categorize parts of our life to disconnect from it because we don't know how to process it.So at around the age of six or so that was happening. So I'd go home and I'd have a totally different experience. I wasn't able to speak my truth. I wasn't able to be a little girl. I had to be my own, you know, my own best friend, my own parents in a lot of ways. And so there was this dual personality, do a life.And so this pattern continued into high school. I was the popular girl, I was friends with everyone at school. But I didn't really get too close to any groups. I was the one that was friends with all the groups because I didn't want to let anyone get too close to me because I didn't want them to see the truth that I had something to hide.And then I was taking on someone else's addiction, someone else's behaviors as my own. There's a lot of deep shame and a lot of deep separation from both of those lives. And so naturally, um, when you live with someone who has an addiction or anything like that, or you know, you're in a relationship with someone who has an addiction, um, you can become codependent, which is trying to fix everyone else's problems or trying to support everyone else too.Avoid dealing and feeling what's going on on a deeper level. And also with that, there's also the people pleaser that comes up. I see this all the time with people, and a lot of that comes back to codependency and also having a family member or somebody in your world that has an addiction and addiction, that behaviors as far as how they act is very different than maybe how addicted or how often they go to whatever that is for them.So again, I was the happy go lucky girl. I had one emotion. And it was, I'm happy all of the time. So that continued into my adult hood and essentially I had more trauma in when I was 19 I was raped and didn't know how to process that. So I categorize that again. And I got really good at checking things off of the list, that list of get married, um, buy a new car, buy a house, go traveling together.All of the things. And again, from the outside looking in, it looked like I was the happiest person. Everyone knew I had the perfect life, the perfect marriage. I had a business that was doing well in a lot of external validation for it, but. I was not connected to myself. I was not connected to my truth.And because of that, I was avoiding dealing with the voice that was trying to come up. That was saying, first of all, every time I've reached a goal, I was saying is this it? Like looking around like, is this really what success is? Is this really what love is? Is this really what life is? And that continued to push me to chase new goals.But I never quite felt like it was, it always felt empty. It's like you're chasing these things. You get there and it's like, now what. Yeah. Right. And so I was chasing these pieces of external validation and essentially I was running away from myself as I was running towards a goal. So I kept feeling that way.And of course it led to burnout and other symptoms. But then there was another voice that was coming up and the voice was saying, there's so much more. Yeah, you are so much more capable and powerful. And you know, and I knew deep down that there was something that I was supposed to step into that because of all of the programming, because of all of the disconnect, the dual life, the categorization.It felt like impossible to even bring it into my conscious reality. And so with that, I started to get a lot of symptoms, a lot of manifestations of disease. Because as you noticed, and I know we've Jan about this before, is anytime our soul is not being honored, it speaks to us through symptoms of disease.And. I manifested depression, massive social anxiety, even though I was in front of about a hundred people a day. I have panic attacks. I manifested auto immune disease and what else? And food sensitivities. Stomach pain. Yeah, totally. And so it's like all of these were the universe or my universe, my body saying pay attention.But the thing is. And, and if you're listening right now, and I'm sure you can relate to Sam, it's like when things come up in our body, it's so easy to be like, Oh, well my mom has this, or it runs in my family, or, Oh, I should take a pill for it. Or, Oh, it's just a part of me. There's like this acceptance of the bullshit in our life.You know what I'm saying? 10. And it's like NSC acceptance of the symptoms and the symptoms is a sign that you were so out of alignment with your soul's calling. And I knew this, I was like teaching wellness. Like I knew you back then too, like I was in that wellness space. I own a yoga business and it was, I was like living and teaching a lot of these things, but I wasn't really owning it and embodying it.So I finally had my wake up call. It wasn't any of the things I said before. But was it like an Elizabeth Gilbert moment? Like, did you have a moment where it's like you hit rock bottom with it and you were just like, the universe just wasn't going to let you keep going? Exactly. That's exactly what happened.And so I, so I had all those symptoms. I pushed him away cause I was like runs in my family, whatever, whatever stories as we do, accepting the bullshit of our symptoms and our life. And um, I remember one day, Sam, and like at that time in my life I had mermaid hair. It was down in my hips and it was kind of my thing.And I was going through my hair one day as us girls do, and I noticed, Oh my gosh, I am missing a huge chunk of hair. And it was like on the top of my head, I had a massive bald spot. It was like the size of the toony. Whoa. Yeah. Completely bald. Completely bald. Like right on the top of my head right there.And I just woke up one day and it was like that. And it wasn't like, you know, when you shave something and you can see like, there's like, there's still hair growth, but you know, maybe it was ripped out or something happens. Like your hair was stressed out. It wasn't breakage. It was totally bald. And, and I remember, I remember the moment getting out my smartphone and, you know, um, having the camera on and going in the mirror.I'm like, what the heck is going on here? And it was this massive bull spot. And this was the moment when the universe was like, okay, Dee, we gave you this, we gave you that. We tried to whisper. We try to take it easy on you. Yeah, there were a million yellow flags, but it's going to take this one bread one.And that's usually what happens. Like yellow flag, yellow flag, yellow flag. And we just keep on driving poorly. So I, um, I was super stubborn, so I had to learn things the hard way. And, um, and then so that happened. And naturally natural instinct go to the doctor, what the heck's going on? Fix me? And the doctor said, Oh, well, it looks like you've developed another autoimmune disease.And I was like, huh? And she's like, yeah, like we can give you some steroids or, you know, some shots in that area of your head. But, um, she's like, you're probably gonna lose all your hair. Yeah. Wow. Okay. That's pretty scary. Yes. And they say also like, just going back to, um, people who go through cancer. Um, one of the biggest fears for women apparently isn't necessarily losing their breasts.It's actually losing their hair. It was like a, it was a big fear of mine. I'm like, Oh my gosh. And then I went home. I got the prescription because I was like, just in case I get home. And I was like, this is not going to be my story. This is not it. And I am going to listen. And I thought of Louise Hay's, I thought of her affirmations.I thought of what our body is trying to tell us. And I don't remember exactly what it said in the book about, you know, a bald spot. But I remember being like, it was like self hatred or something. And I chose to be with that, which is the truth, because my entire life. Based on past trauma and you know, living a dual life and checking things off the list.It was self hatred because I was not connected. To my soul. And so I remember talking to my husband at the time and he was like, so not woo, like black and white, like thought crystals were weird. Right. And I like owned that moment. Wow. In that moment was the moment I changed my entire life and my hair grew back. I started studying Mashama's. I've actually been working with shamans for almost a decade now. I started doing the inner work meditation, and what I learned through that journey is that. First of all, I believe, and I can see it in people.Most people are not even living in their truth. So radical alignment feels like what the F is that? And I get it. I was very disconnected and it took, it took me having that moment. To change it. And I know because my soul told me around this time too, that if I did not change my life, I was going to die of cancer in a year and I didn't have cancer, but my body, my soul was like, you are here to do work and you are not listening to your one and we're going to go after your vanity because you like to pretend that everything is great and you can't hide this.So wake up. Wow. But at that said, you probably look back at that moment and you're so grateful, so much gratitude, because I know that this is like what, six or seven years later, I wouldn't be alive. I would not be on this having this conversation with you if I didn't actually have that wake up call and change because I was so deep in it.And when we're so in something, whether it's a relationship or an area of our life where we have created all of these. You know, um, this checklist and we're, we're so in the role, it's difficult to even know that we're in the role because we've been playing the role our entire life. So. I had to wake up. I had to do the deeper work.It was not always comfortable, but it led me down the path of really understanding universal laws.  what our soul's telling us, as well as a bunch of other things, which has led me down this path of radical alignment and and seeing those symptoms in people and helping them break through really quickly.And on that note, I'm heal trauma. As we were talking a little bit about that earlier. Before we jumped on was unhealed trauma, I believe is the root cause of all suffering. Because what happens when we have a trauma? And so I had trauma when I was younger, like coming home and having a, um, a family member, not sure if they were alive and then having to like, not know how to deal with that and, you know, continue just showing up at school and in life and shoving it down.We do that all the time and we don't necessarily need to say we as a whole with humans right. We don't know how to, first of all, identify trauma and essentially it's anything in our life, any imprint that we haven't been able to process. And when we have a trauma, it actually takes us out of our body.Because it's not safe to be in our body. So when we're not in our body, we actually can't be aligned because it's like we're outside of our body. We're not connected to the symptoms. We're not connected to our heart, and we're constantly being triggered by our subconscious from any images, thoughts, body sensations, emotions, and then the energetics of anything that even slightly reminds of us of any of those imprints in our past of the trauma that we haven't fully.Completed because it's like a moment that's frozen in time. So I was triggered all the time, didn't know it, didn't mean that I was upset. It just means I kept taking steps away from my soul. And then I had my big wake up call and had to change my entire life. And in my marriage of eight years, I starting a new business.I started saying yes to adventures all the time. I had a lot of deep work to do and in the realization was the first step. Of course, it's healing trauma. You know, but it's, it's also like what is not me. And when I started to go through that, most of the things, most of the rules that I was living in plane and weren't me.It's not about finding or creating who you are. I like the idea of it, but it's more about who are you not and how is that showing up in your life? That's a really good way to look at it. I feel like it's easy to say, Oh yeah, everything's good, I'm great. Right? But then if you look at the back way, that way, it's like you can get other information about yourself and your situation and your, the people who are in your life or whatever it is, and it's easier to be like, well, is this really me?Is it serving me? Yes or no? And it's easier to let it go. Totally. Yeah. And it's, it's scary too, and, and that's why it's really important. Like, I know for me, when I was going through the process, it took me a few years to actually really take some of those outward steps of creating change. Because first it starts internally and it can be a little messy.But it's like finding the right community, the right support, being around people who get you right. And um, and so that's what led me down this path. And, and I see it in other people and I know that like, we're all here to do something, to create something to experience, love to bring love. And it comes through the foundational piece of being radically aligned.And there's different stages of that. So long story short, I mean. Phones are long. That's good though. Cause you're here, you're living here, you know your radical line life now and you're really holding the torch for other people to do the same. What are a couple of grounded things someone could do and implement in their life that would be really effective in terms of like achieving some alignment, like something that they could do today.I'm just thinking of, first of all, uh, I have a program that's running right now and we're on module two and I want to talk about this because this is exactly what we're sorting out. So I'm, one of the things that I love to do in my life, I do th

Hey Sam, this thanks for continuing to listen to us.  We got a little bonus pod here for the packers bye week. We will do a little schedule talk, because we know good radio.  Then we will give you a nice little midseason awards update, followed by our cheesehead of the week. And as always, the staple of the progrum, the drinking game. I would like to wish everyone, including all haters and losers (of which, sadly, there are many) who say we don't upload the pod at a consistent time a truly happy and enjoyable Thanksgiving! --- Send in a voice message: https://anchor.fm/onwispodsins-podcast/message Support this podcast: https://anchor.fm/onwispodsins-podcast/support

Brock believes that there are many minimalist principles we should consider applying to our daily lives as entrepreneurs. One such example: If something isn’t bringing value or joy to your life, then you should get rid of it. Which is why, for many, reevaluating how we spend our time on social media is crucial. In this Quick Tip Tuesday, Brock explains how and why you should be applying these principles of minimalism to your business (and everyday) life.   Links from today’s episode: But be sure to go to IGHACKS to sign up for the free IG report and video series of the formula we use at Team Johnson when it comes to selling on social media. Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Hey Sam!! Email me at kristin@chalenejohnson.com    Get Brock’s New Course!!!  FocusFormulaCourse.com   Find Brock Johnson on YouTube & subscribe by searching Brock11Johnson.tv in your browser and clicking subscribe!   Find Brock on Instagram: @Brock11Johnson   Brock’s Tik Tok course: http://www.teachtiktok.com     Stop dieting & start living:  www.131Method.com   Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Spotify  Itunes Stitcher     Subscribe to The Chalene Show!!!   Spotify Itunes  Stitcher      Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

"Hey Sam, hast du vielleicht mal 20 Millionen grad rumliegen, wir haben da eine ungeplante Ausgabe?" So oder so ähnlich dürften Gespräche in der Nähe von Tallahassee, Florida zu Wochenbeginn geführt worden sein. Worum es genau geht und ob das alles Sinn macht, besprechen unsere Sofa-Quarterbacks Jan Weckwerth (Triple Option) und Christian Schimmel (derdraft.de). Außerdem geht es natürlich in der Vorschau um Alabama - LSU am nächsten Wochenende. 

Hey Sam, Brett Favre threw a pick 6 on his first NFL pass too. Saquon Barkley that was hell of a first NFL TD run. Giants could be in for a long season. Naomi Osaka was the better player but Serena shouldn't have been penalized.

Lizz and Julie speak with Mia Raven from The P.O.W.E.R. House in Alabama about the political fuckery down there these days. The democratic party in Alabama seems to have given up on trying to win the Senate seat to replace Jeff Sessions and resident extremist Sam McLure won't stop pushing his Proposal 16 while doxing abortion providers. Hey Sam, Prop 16 is like "fetch"... it isn't going to happen. - Alabama Dem Problem - Doxing Douchebag McLure - Watch McLure's Crazy For Yourself

Lizz and Julie speak with Mia Raven from The P.O.W.E.R. House in Alabama about the political fuckery down there these days. The democratic party in Alabama seems to have given up on trying to win the Senate seat to replace Jeff Sessions and resident extremist Sam McLure won't stop pushing his Proposal 16 while doxing abortion providers. Hey Sam, Prop 16 is like "fetch"... it isn't going to happen. - Alabama Dem Problem - Doxing Douchebag McLure - Watch McLure's Crazy For Yourself

The Fed+Fit Podcast | Nurturing a Healthy Mindset for a Healthy Lifestyle We're back with our 34th episode of the Fed+Fit Podcast! Remember to check back every Monday for a new episode and be sure to subscribe on iTunes! Find us HERE on iTunes and be sure to "subscribe." Episode 34 Topics: Cassy’s News Real [3:32] Hydration and water [10:12] Alcohol [25:21] Caffeine [31:06] Berkey Water Filter Swell Water Bottles We would LOVE some feedback, so feel free to leave a review in iTunes, comment below, or even give us a shout on social media! Ep. 34: The Fed+Fit College Student: Part 2 This is the Fed and Fit podcast starting your week off with motivational thoughts on real food and fun fitness activities with Cassy Joy Garcia and co-host, Charissa Talbot. Remember our disclaimer; the information and opinions shared in this podcast are solely those of any given individual, and not a substitute for medical advice. Here are the ladies. Today we’re going to talk about the Fed and Fit college student hydration plan, tips to navigating the alcohol scene, and how to have a healthy relationship with caffeine. Cassy Joy: And we’re back! Today I’m joined once again by my lovely sister, Samantha Garcia. Hey Sam! Samantha Garcia: Hello! Cassy Joy: {laughs} I think today we might have a little bit better audio quality. Sam and I are working out some kinks, but we’re getting there. Samantha Garcia: Ye-haw! Cassy Joy: Ye-haw! So we’re excited about today’s episode. If you caught last weeks’ episode, which was number 33 of the Fed and Fit podcast, we launched a series called the Fed and Fit college student. And this is going to be a mini-series, 5-6 episodes that we’re doing that, while it’s directed at providing the information that will empower somebody that is either entering college or somebody that is going through any kind of a big transition in their life. Providing them with the information that they might need to make it as seamless and healthy as possible. So we’ve broke all of that out; we’ve got some fun facts and fun information for you guys, and I hope, even if you may not be going to college, or you don’t have someone near and dear to you that is in that part of their life, you are able to get something out of today’s episode. Sam and I, while we’ve been writing the content out, we’ve been going through memories and having some self discovery, so I think we’ve got a good show ahead. So today we’re going to talk about, leading into part 2 of this mini-series, we’re going to talk about all the liquids. {laughs} Samantha Garcia: {laughs} Cassy Joy: We’re going to talk about, while part 1 we decided was priority number 1 in terms of the pillars of health is sleep, and that’s something that we talk about a lot in the Fed and Fit project. But priority number 1 being sleep, and we talked all about the reasons why, how to get better sleep, and what it can really do for you in your college career, in your professional career, in your life in general and your health overall. Today we’re turning our attention to water. We’re going to talk about hydration and what that really means. And because they’re so closely associated, we’re going to expand the water conversation and talk about a couple of other liquids to include caffeine and alcohol. And this is an especially interesting topic when you’re talking to college students, because caffeine and alcohol tend to be the focus more so than regular water. So we’re going to address those, and we’re going to talk briefly about them and just realistically sort of just lay out the facts for you, what caffeine really does to your body, what alcohol really does to your body, how to best prepare your body if you are going to enjoy some of those things, and then some more reasonable practices, so just some things to keep in mind. 1. Cassy’s News Real [3:32] But, before we get there,

Tracklist: 1-Peep This - Roll Up (Original Mix) 2-Deorro & ZooFunktion - Hype (Garmiani Remix) 3-New World Sound & Uberjak'd - Shakedown (Original Mix) 4-Uberjak'd - The Moment feat. Sarah Bodle 5-Calvin Harris & Alesso vs Ivan Gough - Home Under Control - Kid Massive Mashup 6-Krunk! - Calabria 2014 (Original Mix) 7-Eat Sleep Rave Repeat (Uberjak'd Remix) 8-Chardy, Stevie Mink - Yoo (Original Mix) 9-Martin Garrix - Proxy (Original Mix) 10-Danny Howard & GLOWINTHEDARK ft. T3nbears - MUG (Original Mix) 11-Blasterjaxx - Snake (Original Mix) 12-Lesware - Wassup! (Reece Low Remix) 13-Drop That Ass by Jayson Miro and Kaizer 14-Paul Dluxx - Crank It (Original Mix) 15-R3HAB & DEORRO- Flashlight (Original Mix) 16-Showtek - Booyah (Djuro Bootleg) 17-Will Sparks - When the Lights Go Out (Original) 18-Reece Low - Circus (Original Mix) 19-Will Sparks - The Viking (Extended Mix) 20-Sunday Funday - Fracture (Krunk! Remix) 21-D.O.D - Stomp (Original Mix) 22-New World Sound - Bounce (JDG Remix) 23-J-Trick - Nympho (Original Mix) 24-DJ Marvel & Ford Fairlane - Hermetico (Deorro Bootleg) 25-Hey Sam & Torren Foot - Make It Roll (Vitz Remix)

The best in tech-house, house and electro mixed by Bayside High! Check us out on the web: https://www.facebook.com/BaysideHigh https://soundcloud.com/bayside-high https://twitter.com/bayside_high_ 1. Fessen - Wassup Vegas 2. Roy RosenfelD - I'm Fat Let's Party (Original Mix) 3. ThreeSixty & Dirty Harris - Beyamon (Original Mix) 4. Cole Johnson - Sneak Out 5. Umek & Christian Cambas - Heroes of the Night (Pleasurekraft Remix) 6. Yolanda Be Cool - Before Midnight (The Cube Guys vs. Analog People in a Digital World Remix) 7. Hey Sam ft. Will Sparks & Butters - Dope Sh!t (Will Sparks Remix) 8. Orkestrated - Robots (Joel Fletcher Remix) 9. The Partysquad - God Down Low (Reece Low Remix) 10. Deorro - For President 11. Jack Beats ft. Jess Mills - Somebody to Love 12. Alex Metric - Prophecies