Podcasts about martech conference

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.In this episode, I'm joined by several senior members of the TREW Crew to share the big trends and takeaways from conferences we each attended in Fall 2022. These included:INBOUNDContent Marketing World (CMW)MozConThe Martech ConferencePMM Summit Here are just a few of the topics we covered during the episode:Lee Chapman, TREW President, shared a key INBOUND theme of connectedness. Emerging from the isolated Covid times, marketers (and humans in general) are seeking ways to feel connected. One has a sense of this at in-person conferences, where people are more eager than ever to talk to the stranger in the next chair over, and online, where new communities are springing up as gathering places for learning and connecting. Lee's favorite presenter was Dale Bertrand from Spark and Fire who provided in-depth advice on how to diagnose and improve SEO performance. Morgan Norris, TREW Senior Brand Strategist, reports that pillar pages are still a thing! Demonstrate your expertise and help your buyers by publishing long-scrolling web pages packed with relevant, connected content. You can score high marks with Google AND with prospective buyers through this strategy. While at CMW, Morgan tried out several AI tools for content marketing, nabbed the top score at a content-themed whack-a-mole game, performed at the Rock and Roll Hall of Fame (sort of), and presented with yours truly during the CMW Industrial Marketing Summit. Morgan's favorite presenter was Lisa Gately from Forrester who covered thought leadership – what it is, what it isn't, and how to create a thought leadership campaign.Erin Moore, TREW Account Director, was the overachiever that fit in two conferences: MozCon and The Martech Conference. A big focus at MozCon (and INBOUND and CMW!) was Google's greater emphasis on EAT: expertise, authoritativeness, and trustworthiness. Partly in response to the misinformation of today's times, brands need to do more to build their authority. This might be niching further down, creating even MORE content on a subject (and tying it together with that pillar page), and publishing author bios along with blogs and articles. Erin's favorite presenter, Lily Ray from Amsive Digital, went into the background on EAT, the Google patents that she thinks went into it, and a lot of fantastic examples to showcase how Google can piece together an entity's authority.Collaboration and AI-assisted content marketing and SEO were also big topics at The Martch Conference. During the episode you'll hear Erin share an easy "hack" for figuring out trending keywords used by your target personas, so be sure to listen for that. Rounding out the five events, I attended the Product Marketing Manager Summit along with TREW client Rich Goldman from Ansys, who presented a content marketing collaboration between our two teams on a GIANT movie theater screen. About half of the sessions were themed around positioning and messaging, along with how to do content marketing at scale and ways to support sales. I had two favorite quotes, one of which “The Gartner buyer's journey is REAL, y'all” refers to just how much of a slog the long B2B technology buyer's journey can be, and pivotal ways marketing can help. For show links and more, visit the Co

Join us today for an edifying discussion as we talk to Darrell Alfonso from Amazon Web Services. Darrell shares his exciting career journey leading up to joining Amazon and how his first job at a mobile and email marketing software startup prepared and woke him up to the game of business. It was his eureka moment of realising that it is so much more fun than what they can ever teach you at college. Darrell is beyond passionate about educational marketing, and his career is a testimony to the success of being obsessed with customers.He went on to explore the marketing automation industry in California. It is so much more than mere email marketing. Darrell was fascinated by it and started with large-scale system implementations, driving business results and growing teams. He also started contributing to the community during this time, writing 'how to' articles and helping other people with marketing automation. Darrell is very modest about the fact that he was fortunate enough to win a few rewards in the industry, but you will agree with us after listening to our interview that he worked hard and earned each one. To name but a few of his career highlights and achievements, Darrell was:- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021- Awarded Fearless Marketer 2018 - Marketo Champion 2018 and 2019 Many marketers look for a checklist of things to do for them to do their jobs. But, if everybody follows the same checklist, they all look and sound the same. We talk about why he believes marketers should throw away the checklists, pay attention to competitors, and obsess about their customers. As he puts it, 'don't do what everybody else is doing. Focus on your obsession with your customers and let that determine every single decision you make.'Our guest:Darrell Alfonso – Global Marketing Operations Manager at Amazon Web ServicesAmazon Web Services began exposing critical infrastructure services to businesses in web services after launching in 2006. The ultimate benefit of cloud computing, and AWS, is leveraging a new business model and turning capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions, and we will happily chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach us at: info@mediagroupww.com.

  Technology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of marketing technology. When—if ever—will its growth plateau? How can companies prepare for the changes to come? Do you have to be a technologist to be a successful marketer today? Scott's answers will surprise you. About our Guest: Scott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog and serves as the program chair of the MarTech Conference. He is the author of the best-selling book Hacking Marketing, published by Wiley. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and… The post How To Stack Marketing Technology with Scott Brinker appeared first on Eric Schwartzman.

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago… The post How To Stack Marketing Technology with Scott Brinker appeared first on Eric Schwartzman.

Scott Brinker lives at the intersection of marketing, technology, and management. He is the VP of Platform Ecosystem at Hubspot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. He runs the Chief Marketing Technologist blog (chiefmartec.com), that has over 50,000 readers. Scott launched the MarTech Conference in 2014 and currently serves as the event's program chair. He is the author of the best-selling book “Hacking Marketing.” Here are a few of the topics we'll discuss on this episode of Long Story Short: Where Scott sees the martech landscape trending over the next decade towards 2030 How the barriers of technology have been lowered to allow citizen creators to leverage the power of experts As the role of AI expands, how it can help tame new technology The importance of experimentation and testing hypotheses for developing marketing strategies How to think about marketing attribution with the potential for bias and error The advantages of being a newcomer How his success is directly correlated to telling dad jokes on Twitter Resources: Chief Marketing Technologist Blog Antifragile: Things That Gain from Disorder MarTech Conference Hacking Marketing Connecting with Scott Brinker: Twitter LinkedIn Connecting with the Hosts: Jeff Sirkin on LinkedIn Sophia Gordon on LinkedIn

Scott Brinker is back with Tessa and talks more about the tech emerging right inside our existing marketing technology stacks. Learn how it empowers marketers to start testing data and putting it to work in new ways. Plus, hear how you can use martech to generate leads, bring joy to prospects, and fuel B2B growth in 2021. In our last episode of the Lead(er) Generation, guest Scott Brinker got us all excited about the future of the augmented marketer. In this episode he'll cover where to start and how to unlock our marketing leadership superpowers in 2021. Bonus you'll learn: What’s the secret to generate leads and align our sales and marketing teams? Download 5 Data Exchanges Between Sales & Marketing To Increase Win Rates for our step-by-step process we use with clients to start and scale end-to-end lead generation programs.  About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas.First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform. Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the  Marketing Technology Landscape.In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. 

In this episode, Dan Neumann is joined by Scott Brinker! Scott is the VP of Platform Ecosystem at Hubspot, the author of the ChiefMartech blog, and the founding program chair of MarTech Conference.   In their conversation today, they explore some topics around approaches with shifting from product to platform, organizational change with distributed agility, and exploring the Flywheel Model at Hubspot. Scott also shares his tips and advice around alignment, distributed authority, and preventing backsliding!   Key Takeaways Hubspot’s shift from a product company to a platform company: Hubspot made the shift in order to move beyond just building within their own organization to being able to open up APIs and extensibilities that would allow other companies and developers to build on top of that foundation (in turn, shifting the value proposition to customers) Expanding from your own team(s)’ ability to innovate and experiment to empowering team(s) around the world to innovate and experiment They went from focusing on an end-user audience to requiring the product teams to look at another dimension of what they were creating The value in shifting from product to platform: The ability to adapt to change at scale is an invaluable skill This process helps pressure-test your ideas in a variety of different circumstances Tips for shifting from product to platform: You want a clear top-down strategy and a sense of where you’re going and why, but also the freedom to experiment and create You don’t want to have top-down handcuffs but you do want a strategy so people can align Experimentation is the pathway to greatness and the best way to have a great idea is to have a lot of ideas! It is ideal to have a blend of a formal/informal experimental framework Tips regarding alignment: If you’re going to have a product in the ecosystem, you want to make sure it adheres to some basic governance You want to make sure that the experience that customers have with anything in the ecosystem is good You can’t have governance that strangles the teams but you also don’t want a lack of governance that puts your organization at risk — finding balance is key How distributed authority works plus tips: Distributed authority refers to giving someone the authority to take something and run with it (in turn, creating a tremendous pace for innovation within an organization) To make this successful at scale, you need some scaffolding and governance increasingly over time so they are all tying back into a common foundation When it comes to the product to platform, each individual team needs to come to terms with it (almost like a retail approach to change management) Pro: Because you have these highly empowered teams, as soon as they “get it,” their ability to move very quickly and do amazing things is greatly increased Con: ’Tis not a one-shot thing; you have to invest the time and go team-by-team It may take longer than you think it will, but it leads to strong, genuine change that sticks Tips and advice around backsliding: Creating alignment between platform and ecosystem as a way to help your team(s) achieve their goals creates a strong bond Things diverge for good reason; usually, it is an indicator that that team needs to adapt or that something is not a good fit and needs to be changed What first might look like backsliding might actually be the discovery of finding a new path or possibility (so don’t quash things too early) What is the Flywheel Model? “The Flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience.” “With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales.” “Other models think of customers as an outcome — nothing more, nothing less.” The most successful companies address all three components of a flywheel: how fast it’s spun, how much friction there is, and how big it is (which determines customers’ attraction, engagement, and delight)   Mentioned in this Episode: Scott Brinker Hubspot ChiefMartech.com MarTech Conference The Flywheel Model | Hubspot Antifragile: Things That Gain from Disorder, by Nassim Nicholas Taleb   Want to Learn More or Get in Touch? Visit the website and catch up with all the episodes on AgileThought.com! Email your thoughts or suggestions to Podcast@AgileThought.com or Tweet @AgileThought using #AgileThoughtPodcast!

If 2020 felt like drinking from a firehose, then this episode is the zen you need to recenter on your purpose as a marketer. Guest Scott Brinker joins us to discuss how B2B marketing leaders can evaluate and select the best tech to complement existing CRM, CMS and marketing automation systems to elevate their brain space out of execution.   We’ll need marketers’ experience and passion for data in 2021 to think creatively and strategically about how we connect, engage, and with prospective customers and generate business value in 2021—a year that is sure to see more economic, technology, and competitive landscape changes. Learn about the evolution of the martech landscape and what the trends behind it tell us about 2021 and beyondLearn where you can find the most effective apps and technologies for automating tasks within your CRM, CMS and other core marketing technologyHear the benefits of “no code” platforms and how they’re giving marketers more control while “playing nice” with IT teamsGet some actionable tips on which digital transformation projects to prioritize in 2021 to help your team scale and take advantage of new opportunities About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas. First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform.Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the  Marketing Technology Landscape. In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.

Today we rebroadcast our conversation with Scott Brinker, the VP of Platform Ecosystems at Hubspot. Scott is also the Founding Program Chair of the MarTech Conference and the Editor of the Chief MarTec blog. Show NotesConnect With:Scott Brinker: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we rebroadcast our conversation with Scott Brinker, the VP of Platform Ecosystems at Hubspot. Scott is also the Founding Program Chair of the MarTech Conference and the Editor of the Chief MarTec blog. Show NotesConnect With:Scott Brinker: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's my biannual time to look at buying a new phone. I was really hyped on getting the new Pixel 4, but less than stellar reviews has left me in a conundrum. Do I bail from the Android ecosystem that I've built over years or do I stick with it? The same applies to organizations who are building customer experiences and the ecosystems that surround their MarTech stacks. Let's discuss. A few notes that I didn't say, but want to share. 1) Check out The Stackie Awards for the best MarTech stacks each year put on by the MarTech Conference. Worth a look as you are building your own "stack." https://chiefmartec.com/2019/04/2019-martech-stackies-marketing-stack-awards/2) Want to see the plethora of options out there to build your own "stack"? Check out the annual MarTech Infographic. https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/Music provided by Epidemic Sound. Want great music for your next project, check out Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

Conversation with Scott Brinker, the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com, the Program Chair of the MarTech Conference, a subject matter expert at marketing technology, and yes he's the guy behind the MarTech 5000 landscape graphic

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today is a special day for the MarTech podcast. Instead of focusing on a single channel of marketing, we're going to do a deep dive into the career of a marketer with a tremendous amount of experience. Joining us for career day is one of, if not the biggest influencer in the MarTech space, Scott Brinker. Scott is the VP of Platform Ecosystems at Hubspot, the Founding Program Chair of the MarTech Conference, and the Editor of the Chief MarTec blog. Episode TranscriptConnect With:Scott Brinker: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today is a special day for the MarTech podcast. Instead of focusing on a single channel of marketing, we're going to do a deep dive into the career of a marketer with a tremendous amount of experience. Joining us for career day is one of, if not the biggest influencer in the MarTech space, Scott Brinker. Scott is the VP of Platform Ecosystems at Hubspot, the Founding Program Chair of the MarTech Conference, and the Editor of the Chief MarTec blog. Episode TranscriptConnect With:Scott Brinker: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I believe in the power of data to change decision-making and culture. It’s all about finding the signal in the noise.” — Raviv Turner In this podcast session, I had the opportunity to speak with Raviv Turner, Co-Founder & CEO @CaliberMind.For those who may not be familiar with Raviv, he and his all-star team at CaliberMind have built a leading Customer Data Platform designed specifically for the B2B Revenue Marketer with one aim in mind — to be THE “single source of truth” for marketing and sales teams that finally gives them the "superpowers" they need to grow revenue faster, together. Raviv developed and mastered his data intelligence "superpowers" as a military intelligence officer and now, for the past decade, has been helping CMOs, and B2B marketers grow revenue using these honed data intelligence skills. In 2017, Raviv was selected as one of the ‘Top Tech Leaders to Watch’ by Inc. magazine and is also a contributor to Forbes Tech Council. He is also a sought-after speaker at marketing conferences on the topics of marketing analytics, data intelligence and marketing AI,  including Dreamforce, MarTech Conference, and MarketingProfs B2B Forum. Despite all that Raviv does, he still finds time to ‘give back’ as both a personal advisor to CMOs on the topic of marketing technology and data analytics strategy to help improve their revenue accountability and customer-centricity skills - and as an angel investor and mentor at well-known startup accelerator @Techstars. Here are a few highlights from our discussion: 03:42 — How a former Israeli Intelligence Officer found himself in Boulder, Colorado running CaliberMind - a leading B2B Customer Data Platform for Revenue Marketers.   07:10 — 3 reasons why Boulder, Colorado has such a strong tech community and culture.   10:43 — Empathy: why it's a personality trait all good product managers must possess.   14:20 — #MarTechPorn: What it is and how it relates to CaliberMind’s #UnMarTech Manifesto (...and the correct approach to building your MarTech stack).   18:55 — Why CaliberMind is focused on building THE "single source of truth" (aka superpower) for B2B marketing and sales teams.   28:29 — How CaliberMind operationalizes revenue marketing at their own company (...and a CEO’s perspective on the obstacles B2B marketers face when trying to adopt revenue marketing.)   36:05 — "Data pukes" and the framework Raviv and his team use when building meaningful, actionable marketing and sales dashboard that drives real insights and business results. Enjoy! Show notes with links available @mitch.fanning. Please leave a review :)

Today, we are delighted to host our second special guest on The Talking Stack - Scott Brinker, who is the VP Platform Ecosystem at Hubspot, Chair of the MarTech Conference and Editor of ChiefMarTech.com Here are the highlights of the discussion: Segment 1 - Scott shares his key takeaways from the recently concluded MarTech Conference’18 at Boston - David asks if ‘certification’ for Martech professionals could be the next logical step to ‘formalize’ the profession, and Scott tells us why it seems unlikely - We ask if the concept of centralization and decentralization can be applied by marketing leaders when it comes to assembling the martech stack (happens to be Scott’s number 1 favorite topic!) Segment 2 - David asks if the recent integration announcements – for example, Adobe announced some fairly complex Magento integrations, the Zaius-Shopify news etc. indicates that ‘integrations’ have become too easy, and thus too superficial, or whether the technology has indeed become good enough to democratize integrations meaningfully - Scott argues that citizen integrators prove that the full spectrum of integrations is now possible - We discuss if this will impact the martech landscape – will we see a ton of stand-alone martech solutions that can integrate meaningful emerge, or will acquisitions in the martech space elbow all point-solutions out of the market? - Don’t miss Scotts Complicated versus Complex argument here! - We end with a chat on ‘tentpole’ technologies and what a central tentpole for the martech stack could look like (Hint: it’s not CDPs and David says so! Tweet your thoughts and tag us too! David Raab: @draab Scott Brinker: @chiefmartech Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://bit.ly/2DUmQ9I The Talking Stack Survey: https://bit.ly/2IA7jdT

1. Customer engagement and Personalization engines are in the news. Here are the various categories that a quick visual audit of the weeks trending stories revealed: a. Personalization engine b. Omni-channel personalization engine c. Digital customer engagement platform d. Customer experience software e. Digital experience platforms They all sound similar. Are they? That sparked the question - are these martech ‘categories’ confusing to you too? As a marketer tasked with building the most optimal martech stack, are these blurring lines between what a marketing technology or tool can do, confusing? We discuss: - What the reasons could be for the blurring lines - How a marketer can approach choosing the best fit vendor in this scenario - Why ‘stack rationalizers’ will be a thing soon - 3 takeaways on how to deal with these confusing and blurring martech categories Reference news stories: • Braze (formerly Appboy), the customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more • Dynamic Yield: AI-powered omnichannel personalization engine enhances features • Glassbox: digital customer management platform raises funds • Liferay digital customer experience software invests in Triblio ABM 2. MarTech Conference Boston 2018 David, who was a speaker at the MarTech Conference, and Anand, who is deeply involved with the MarTech Landscape project, share their takeaways from this year's event. The conversation centers around key themes form the conference and how we think they matter to you, as marketers. HAIL OF THE WEEK This week, we have not one but two hails: 1. A new law in California forces companies to declare when customers are talking to a non-human Will this law really matter in 10 years from now, or will talking to a bot or an AI entity be the most normal thing in the world? We debate it out. 2. Firefox’s election toolkit protects you from misinformation and bad ads Firefox is launching a special election edition browser that comes with two extensions installed: ProPublica’s Political Ad Collector, and the Facebook Container that Firefox launched in March. Why does this matter to you? Feel free to comment and tag us on Twitter! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://bit.ly/2DUmQ9I The Talking Stack Survey: https://bit.ly/2IA7jdT

Scott Brinker. He publishes the chief marketing technologist blog known as ChiefMartec.com and is the program chair for Martech Conference Series. He’s the author of the book Hacking Marketing published by Wiley. He’s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT. Famous Five: Favorite Book? – The Innovator’s Dilemma What CEO do you follow? – Brian Halligan Favorite online tool? — Trello How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – “That software can rewrite the rules of the world”   Time Stamped Show Notes: 00:44 – Nathan introduces Scott to the show 01:36 – There are over 3600-3800 B2B SaaS companies that Scott has worked with 01:57 – Scott was researching the companies all by himself 02:22 – Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive 02:32 – There’s also the ChiefMartec blog that Scott started 8 years ago 03:00 – Scott is into how technology changes the way one manages one’s marketing 03:14 – Scott is also looking at the toolsets that enable the technology in marketing 03:35 – Ion Interactive is a SaaS company 04:44 – Chief Martec got millions of impressions in 2016 05:30 – Chief Martec’s Alexa ranking 06:03 – If you can create something of value, you can succeed 06:53 – Scott gets paid for most of his speaking gigs 07:28 – It’s not an easy path when you’re just starting to pitch to conferences 08:08 – Scott started his chart because of a speaking engagement at a conference 08:40 – The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing 09:23 – It was for 2 weeks 09:35 – Martech Conference was launched in 2014 in partnership with Third Door Media 09:51 – It was actually Third Door Media’s event and they just contacted Scott for content 10:08 – Scott took care of the speaker side and everything that involved content 11:00 – All the sectors in the space excite Scott 12:27 – Scott doesn’t agree that the CRM space is going to zero 13:15 – There’s so much innovation and value 13:30 – The CRM companies who have been in The Top 14:00 – The CRM space is still a hot space 14:52 – The Famous Five   3 Key Points: The marketing space has never been better because of the limitless potential of technology. If you can create something of value, you CAN succeed. Software can rewrite the rules of the world.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Scott Brinker sits down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed "Chief MarTech." David asks Scott about what’s in store of this year's MarTech Conference, and Scott also shares an update on his book - Hacking Marketing - along with a discussion on the rise of marketing operations as a role and function. The two also geek out on what's happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences. The program wraps up with Scott sharing some insights about ABM and other trends he's seeing in the MarTech landscape. You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco. Bonus: There's also a discount code for registering at the end of the podcast!