Podcasts about Trew

Every December, we wrap up Content Marketing, Engineered with a tradition: a trends conversation with TREW Marketing's own Lee Chapman. This episode focuses on how Industrial Marketers can reckon with with the new age of AI and differentiate themselves among a "sea of sameness" and what marketing strategies to focus on in 2026. 2025 was a year of massive transformation for industrial marketers. As AI tools matured and generative search became a primary gateway for technical buyers, long-standing content and inbound strategies were forced to evolve. Marketers saw firsthand how important differentiation, depth, and authentic expertise is to stand out and earn trust.AI Has Leveled the Tactical Playing FieldAccording to Lee, 2024 and 2025 were years of experimentation. Marketers used AI to produce content faster than ever but this caused everyone to sound alike and create an overwhelming amount of noise. Lee says the biggest trend for 2026 is a differentiated strategy.With AI providing instant answers to basic queries, surface-level content no longer cuts it. Technical buyers still end up on your website, and when they do, they're looking for clarity, technical depth, and authenticity. If your content doesn't communicate a strong value proposition and true expertise, it's easy for prospects to bounce back to AI or head to a competitor.Your Website Must Earn Its KeepLee highlighted two extremes plaguing engineering websites today:The “museum” site: outdated, bloated, and difficult to navigate.The “brochure” site: modern and pretty, but shallow, lacking specs, case studies, and proof points.Both fail to meet the needs of technical buyers. Lee recommends a website and content audit using a keep/kill/create framework, elevating high-value content, and ensuring users can find what they need with minimal clicks.Trade Shows: Substance Over SwagEvents are booming again, but many companies are “checkboxing” their presence rather than building a strategic plan around them. Lee stressed the importance of:Strong booth messagingDemos and SMEsPre-event outreach and partner activationThoughtful, timely post-show follow-upContent: Go Deep, Get Specific, Prove ItTechnical audiences still value white papers, webinars, case studies, and research if they contain meaningful depth. Lee emphasized developing more proof-driven assets, including unnamed case studies when needed, and turning high-performing content into webinars or videos. Voice-of-customer research and even closed-lost surveys are underrated tools for uncovering differentiators AI can't replicate.ResourcesConnect with Lee on LinkedInConnect with Wendy on LinkedInLearn more TREW's Marketing Strategy servicesRegister for the Industrial Marketing Summit

The Natural Doctors interview Sophie Trew, a Breathwork Coach and Holistic Healing Guide who helps people move from chronic stress and disconnection into calm, resilience, and empowered healing. After being diagnosed with blood cancer at 23, she began a deep dive into integrative health, training globally in breath work, trauma-informed care, and mind-body healing.In this episode, Sophie shares:✨ How breathwork supports health mentally, emotionally, physically, and spiritually✨ What her cancer journey taught her about healing and resilience✨ Practical tools for nervous system regulation, better sleep, and more energy

Meet the country star who is singing the anthem for single girls everywhere! Today we're getting obsessed with rising country star Maddye Trew — a Memphis-born singer-songwriter whose voice is as bold as her spirit. From her roots in Memphis to her journey to Nashville, Maddye brings heart, humor and honesty to her music. Her breakout banger – “Single of the Year” – is not just a song. It's an anthem for single women everywhere: raising a glass, owning independence, and celebrating life with a beer in hand instead of wallowing over a broken heart. But Maddye's road was not all smooth. She once stood face-to-face with superstar diva Mariah Carey during an American Idol audition — a moment that could have shattered any young artist's dream. Instead, she used that rejection as rocket fuel. In this episode we talk about: How to reclaim your narrative and transform rejection into resilience. The story behind “Single of the Year” – how it captures a generation of women navigating singleness and waiting. Why being 30, single and unapologetically chasing a music dream is powerful (and how genomics of control play in). Maddye's musical influences – including Carrie Underwood, Loretta Lynn and the traditional country lineage she honors. The importance of mentorship, giving back, and being the person you were once waiting to meet. What's next: her new EP Here Goes Nothing (coming 2026) and how you can follow her journey. Key Takeaways: You don't have to be defined by your relationship status. You can raise your glass, tie one on, and toast your independence. What often looks like “falling behind” — friends getting married, society ticking boxes — can actually be your runway. In music, as in life, the mindset shift from “talent-show contestant” to professional artist changes everything. Mentorship and paying it forward matters. Maddye didn't just move to Nashville to chase a dream—she's returning to her high school, encouraging the next generation. Being single is not a pause; it can be a season of empowerment, growth and lead-in to bigger things. LEARN MORE ABOUT MADDYE TREW : www.maddyetrew.com Listen to Maddye Trew's new single “Single of the Year” Single of the Year - song and lyrics by Maddye Trew | Spotify Subscribe to the Get Obsessed Podcast wherever you get your podcasts. Follow Maddye on social: Instagram:@maddyetrew If you're navigating fears around control, waiting, career vs personal life, this episode is for you — so share it with those who are “singledom" warriors too! About Get Obsessed Podcast Hosted by Julie Lokun, JD, and Mika Altidor Get Obsessed is a globally acclaimed podcast that dives deep into transformation, resilience, and the human spirit. Each episode spotlights bold thinkers, change-makers, and survivors who turn adversity into advantage. Whether you're obsessed with self-growth, mental wellness, or real-life comeback stories, this is your weekly dose of empowerment. MEET US LIVE IN CHICAGO IN FEBRUARY AT CRE8TIVE CON: www.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to *Makes Sense with Dr. JC Podcast. Where confusion dies and Progress thrives. Today, we're making sense of the climb, the personal legend story of Maddye Trew. This is not a story of just her climb up the charts, but the climb every dreamer faces on the way to building their personal legend story. My two very special guests are Miss Maddye Trew and Jeff McMahon.  Maddye Trew is an up-and-coming country recording artist whose latest single, “Single of the Year,” is quickly climbing the Country Breakout Chart. In this song, Maddye vulnerably shares her struggle with being single, and ironically, it's her singleness that's pushing her toward success on the very charts she's climbing. Born in Memphis, Maddye has already performed on American Idol, appeared on CMT, taken the stage at The Bluebird Café, and opened for Big & Rich. Now she's preparing to release her debut EP, Here Goes Nothin'. Alongside her is her Alchemist, guide, and mentor, Jeff McMahon, a musician and industry veteran who spent 18 years touring with Tim McGraw, performed on six Billboard #1 singles, and was nominated for ACM Musician of the Year. Today, Jeff isn't just playing keys; he's guiding rising talent like Maddye, helping her navigate the unpredictable climb of the music business. I first met them in Chicago, at a personal growth and creative self-mastery event that I am affiliated with. At first glance, when I heard Maddy's beautiful voice and acoustic guitar strumming, alongside McMahon on the keys, I knew I was in for an outstanding musical performance.  But what unfolded for the audience was something unexpected by everyone, including Maddye and Jeff. Let's say that the keys on Jeff's piano were not the only ones we experienced. Their story, coupled with their beautiful sounds and songs, began laying the foundation for an epic journey of personal growth, unlocking life lessons that opened doors to some of the most common struggles we face in this fast-paced, overstimulated world full of confusion and concern.  Together, their story mirrors the timeless journey of the main character, Santiago, in Paulo Coelho's timeless book, The Alchemist, where he is a young seeker guided by a wise mentor on the path to his destiny. It's a story about commitment, perseverance, mentorship, vulnerability, belief in the process, and learning to see magic in the blind spots along the way. This isn't just a story about becoming a country star. It's a story for anyone climbing their own mountain of success, learning to handle criticism with grace, to turn failure into fuel, and to recognize that sometimes, you've already arrived. Follow and Support Maddye Trew's Climb: Website: https://www.maddyetrew.com Insta: @maddytrew Jeff McMahon: Website: https://www.mcmahonsays.com Insta: @mcmahonsays   Listen now to learn how to reclaim your will to power, rise above victimhood, and rediscover your inner Superman. Follow Dr. JC Doornick and the Makes Sense Academy: ► Makes Sense Substack - https://drjcdoornick.substack.com ► Instagram: / drjcdoornick ►Facebook:  / makessensepodcast ►YouTube:  / drjcdoornick MAKES SENSE PODCAST Welcome to the Makes Sense with Dr. JC Doornick Podcast. This podcast explores topics that expand human consciousness and enhance performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works, and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. SUBSCRIBE/RATE/REVIEW & SHARE our new podcast. FOLLOW Podcast - You will find a "Follow" button on the top right. This will enable the podcast software to alert you when a new episode launches each week. Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168 Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec Podcast Affiliates: Kwik Learning: Many people ask me where I get all these topics, which I've been covering for almost 15 years. I have learned to read nearly four times faster and retain information 10 times better with Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon OUR SPONSORS: Makes Sense Academy: A private mastermind and psychologically safe environment full of the Mindset and Action steps that will help you begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about The Sati Experience: A retreat designed for the married couple that truly loves one another, yet wants to take their love to that higher magical level. Relax, reestablish, and renew your love at the Sati Experience. https://www.satiexperience.com 0:00 - Intro 3:32 - Welcome and Back Story 6:24 - Maddye Trew's Start in Music 11:52 - A Personal Legend? 16:18 - How Maddye met her mentor? 22:14 - The Climb - McMahon On Keys 26:02 - Song #1 - The Way I Talk 29:43 - Song #2 - Teach Me You 34:30 - Managing expectations of the Climb 38:28 - What does it take to be successful in the industry 43:16 - Dealing with Impatience 49:56 - Song #3 - Single of the Year 53:12 - The Billion Dollar Question?   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time and we unpack the event's key takeaways from topics on storytelling and AI, to the future of platforms like LinkedIn and Reddit.In this episode Wendy Covey welcomes Lee Chapman, President of TREW, and Morgan Norris, Senior Brand Strategist, to discuss their experiences at Content Marketing World 2025. Morgan Norris presented a manufacturing masterclass, focusing on executing a campaign in 30 days. This session provided attendees with actionable strategies to build brand awareness quickly, a skill increasingly necessary in today's fast-paced market. Lee Chapman participated in the mentor-mentee program, emphasizing the value of community and shared learning within the industry.The episode delves into key themes from the conference, including storytelling as a strategy, AI and search disruption, and innovative content systems. AI and search were hot topics, with discussions on generative engine optimization (GEO) and the evolving role of AI in content creation. The speakers emphasized the need for unique content to stand out in a sea of AI-generated material. The episode also explored the potential of platforms like LinkedIn and Reddit for industrial marketing, highlighting the importance of thought leadership and community engagement.TakeawaysStorytelling is crucial for aligning sales and marketing, as highlighted by Pam Didner's session.Farah Kober demonstrated the impact of storytelling on brand perception and purchase intent.Generative engine optimization (GEO) is becoming a key focus in AI and search strategies.Unique content is essential to stand out in a market saturated with AI-generated material.Interactive content like configurators and ROI generators can enhance user engagement.Creating comparative content can enhance your brand's visibility and engagement.Users on Reddit are highly intentional, often seeking specific answers or engaging in community discussions.ResourcesConnect with Lee on LinkedInConnect with Morgan on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing Summit

When I first connected with Jason Trew (callsign: TOGA), I knew this conversation would challenge some assumptions about where design thinking belongs. Jason is an Air Force fighter pilot and strategy leader turned professor. What emerged from our conversation wasn't just another story about design thinking adoption, but a deeper exploration of what he sees happening when we distinguish between capital-D Design Thinking and lowercase-d design thinking, and why that distinction matters for everyone trying to create meaningful change. Jason's journey from F-15 pilot to design educator reveals something crucial about how design thinking transforms not just what we do, but who we become as problem solvers. His work with thousands of Air Force officers, his deployment experiences in classified operations centers, and his current role (*at the time of recording) teaching at the Savannah College of Art and Design (SCAD) offer unique insights into how design thinking functions when the stakes are genuinely high. Listen to Learn About: What's the critical difference between capital-D Design Thinking and lowercase-d design thinking, and why does this distinction matter for practitioners? How can design thinking principles function effectively in highly structured, high-stakes environments where traditional approaches dominate? What role does psychological safety ("feeling safe, supported, and stretched in meaningful ways") play in enabling creative problem-solving? How do we balance the need for systematic approaches with the emergent, integrative nature of actual design work? When should leaders prioritize conditioning people into a "ready stance" versus teaching specific design methods? Our Guest Col Jason "TOGA" Trew (US Air Force, retired) represents a fascinating intersection of military leadership, academic rigor, and design practice. After graduating from the U.S. Air Force Academy and flying F-15s, Jason spent his final military decade revolutionizing how the Air Force approaches strategy education and leadership development. He earned a PhD in the history of technology, served as Dean and Vice Commandant of the Air Force Leadership School, and led design teams for Space Force education initiatives. Now a Professor of Design* Management at the Savannah College of Art and Design, Jason brings a unique perspective on what happens when design thinking meets organizational realities where failure isn't an option. (*At the time of recording.) Episode Highlights [02:10] Jason's journey from F-15 fighter pilot to design educator through strategy school and a PhD in technology history [03:30] Discovery of a book dedicated to Icarus as hero rather than cautionary tale, sparking interest in playfulness complementing practicality [04:20] How design thinking became curriculum at Air Force Leadership School serving 4,000 students annually [05:10] Jason's certification in Lego Serious Play for facilitating innovation sprints and strategic thinking workshops [07:20] The crucial distinction between capital-D Design Thinking and lowercase-d design thinking [09:00] Capital-D focuses on activities and checklists; lowercase-d develops embodied sensibility for knowing what to do next [11:40] Design thinking as conditioning people into a ready stance for handling surprise rather than teaching linear processes [13:00] Why Jason believes design thinking changes the people involved, with problem-solving as bonus rather than primary goal [14:40] How design thinking shifts perception to see multiple options beyond binary choices [15:30] Jason's approach to ambiguous assignments that allows students to surprise him with creative solutions [17:30] Learning design principles that avoid constraining student intelligence for the sake of rigid academic standards [18:50] Design thinking's spillover effects on leadership and education beyond formal design practice [22:40] Design thinking as fundamentally human activity connected to living well and building better communities [25:10] Coffee shop door story illustrating how design changes your eyes to see problems everywhere [26:40] Design as integrative discipline that's undisciplined in the best academic sense [28:40] Framework of design as expedient - practical, opportunistic, and contextual rather than optimal [30:00] Why expedient design requires ethical sensibility to guide this human superpower responsibly [32:30] Jason's faith that if we designed current systems, we can design something better [36:40] Deployment story of creating psychological safety in classified military operations center [38:30] Using Lego as thermoplastic polymer strategic thinking tool to overcome initial skepticism [39:00] Daily check-ins asking team members if they feel safe, supported, and stretched in meaningful ways [41:10] Danger of treating organizational roles as reality rather than abstractions of actual people [43:30] Failed redesign of Air Force Leadership School and lessons about empathy work threading through entire processes [46:00] Dawan's diagnostic questions about organizational readiness and past innovation attempts [48:30] Strategy for identifying key voices—influencers, critics, curmudgeons, and creators—in organizations [49:00] Power of storytelling as diagnostic tool and method for strategic thinking [50:40] Interest in story casting and narrative intelligence using physical artifacts like Lego Serious Play [51:00] Connection to UN Principles for Responsible Management Education and sustainable development goals [52:40] Jason's call for partnership in bringing design skills to local and systemic governance challenges Questions to Help You Go Deeper Learning What surprised you most about Jason's distinction between capital-D and lowercase-d design thinking, and how does this change your understanding of design thinking's role in organizations? Which aspects of Jason's "expedient" framework for design seem most valuable for your context — the practical, opportunistic, or contextual elements? How does Jason's experience with ambiguous assignments challenge your current approach to giving direction or defining success criteria? Leading Where in your organization would Jason's "safe, supported, and stretched in meaningful ways" framework create the most value for team performance? How might you help your team understand the difference between learning design methods and developing a design sensibility? What would success look like if you implemented Jason's approach to activating the full diversity already present in your team? Applying What's one small experiment you could run next week with leaving an assignment or challenge more open-ended? Which current organizational challenge could you address by focusing on conditioning people's "ready stance" rather than teaching them specific methods? How could you adapt Jason's storytelling diagnostic approach to better understand your team's readiness for change? Practicing How will you build the habit of distinguishing between roles/responsibilities (abstractions) and the full capabilities of people in those roles? What support or resources do you need to practice Jason's approach of setting conditions rather than controlling outcomes? Who could you partner with to practice the kind of empathy work Jason describes as threading through entire processes? Resources Books We Discussed Experiencing Design - Jason's top recommendation for understanding how activities yield experiences that yield ways of being in the world. Liedtka, Jeanne, Karen Hold, and Jessica Eldridge. Experiencing Design: The Innovator's Journey. Columbia Business School Publishing, 2021. Creating Wicked Students - About giving students practice with authority and ambiguity in classroom settings. Hanstedt, Paul. Creating Wicked Students: Designing Courses for a Complex World. Stylus Publishing, 2018. Tools We DiscussedLego Serious Play - Certification and facilitation methods for strategic thinking workshops The Archipelago of Design - Security professionals using design approaches.  COM-B Behavior Change Model - Capability, Opportunity, Motivation framework for behavior change. Michie, Susan, et al. "The Behaviour Change Wheel: A New Method for Characterising and Designing Behaviour Change Interventions." Implementation Science, vol. 6, no. 1, 2011, pp. 1-12. Keep LearningResearch Nigel Cross and Bryan Lawson's work on how designers think.  Cross, Nigel. Design Thinking: Understanding How Designers Think and Work. Academic Press, 2011. Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed., Architectural Press, 2005. Explore participatory design and co-creation methodologies. Schuler, Douglas, and Aki Namioka, editors. Participatory Design: Principles and Practices. Lawrence Erlbaum Associates, 1993. Simonsen, Jesper, and Toni Robertson, editors. Routledge International Handbook of Participatory Design. Routledge, 2013. Investigate narrative intelligence Mateas, Michael, and Phoebe Sengers, editors. Narrative Intelligence. John Benjamins Publishing Company, 2003. (Advances in Consciousness Research, vol. 46) UN Principles for Responsible Management Education and sustainable development goals. United Nations Global Compact. Principles for Responsible Management Education. UN Global Compact Office, 2007. Deepen Your Learning Design Council UK + Systemic Design + Design in Government with Cat Drew — DT101 E78 Complements Jason's insights about bringing design to structured environments Cognitive Bias + Ethics + Dreaming the Future of Design with David Dylan Thomas — DT101 E112 Works with this episode to understand different approaches to design education Instructional Design + Adult Learning Experiences with Holly Owens — DT101 E134 Builds on Jason's themes about creating conditions for creative problem-solving

When I first connected with Jason Trew (callsign: TOGA), I knew this conversation would challenge some assumptions about where design thinking belongs. Jason is an Air Force fighter pilot and strategy leader turned professor. What emerged from our conversation wasn't just another story about design thinking adoption, but a deeper exploration of what he sees happening when we distinguish between capital-D Design Thinking and lowercase-d design thinking, and why that distinction matters for everyone trying to create meaningful change. Jason's journey from F-15 pilot to design educator reveals something crucial about how design thinking transforms not just what we do, but who we become as problem solvers. His work with thousands of Air Force officers, his deployment experiences in classified operations centers, and his current role (*at the time of recording) teaching at the Savannah College of Art and Design (SCAD) offer unique insights into how design thinking functions when the stakes are genuinely high. Listen to Learn About: What's the critical difference between capital-D Design Thinking and lowercase-d design thinking, and why does this distinction matter for practitioners? How can design thinking principles function effectively in highly structured, high-stakes environments where traditional approaches dominate? What role does psychological safety ("feeling safe, supported, and stretched in meaningful ways") play in enabling creative problem-solving? How do we balance the need for systematic approaches with the emergent, integrative nature of actual design work? When should leaders prioritize conditioning people into a "ready stance" versus teaching specific design methods? Our Guest Col Jason "TOGA" Trew (US Air Force, retired) represents a fascinating intersection of military leadership, academic rigor, and design practice. After graduating from the U.S. Air Force Academy and flying F-15s, Jason spent his final military decade revolutionizing how the Air Force approaches strategy education and leadership development. He earned a PhD in the history of technology, served as Dean and Vice Commandant of the Air Force Leadership School, and led design teams for Space Force education initiatives. Now a Professor of Design* Management at the Savannah College of Art and Design, Jason brings a unique perspective on what happens when design thinking meets organizational realities where failure isn't an option. (*At the time of recording.) Episode Highlights [02:10] Jason's journey from F-15 fighter pilot to design educator through strategy school and a PhD in technology history [03:30] Discovery of a book dedicated to Icarus as hero rather than cautionary tale, sparking interest in playfulness complementing practicality [04:20] How design thinking became curriculum at Air Force Leadership School serving 4,000 students annually [05:10] Jason's certification in Lego Serious Play for facilitating innovation sprints and strategic thinking workshops [07:20] The crucial distinction between capital-D Design Thinking and lowercase-d design thinking [09:00] Capital-D focuses on activities and checklists; lowercase-d develops embodied sensibility for knowing what to do next [11:40] Design thinking as conditioning people into a ready stance for handling surprise rather than teaching linear processes [13:00] Why Jason believes design thinking changes the people involved, with problem-solving as bonus rather than primary goal [14:40] How design thinking shifts perception to see multiple options beyond binary choices [15:30] Jason's approach to ambiguous assignments that allows students to surprise him with creative solutions [17:30] Learning design principles that avoid constraining student intelligence for the sake of rigid academic standards [18:50] Design thinking's spillover effects on leadership and education beyond formal design practice [22:40] Design thinking as fundamentally human activity connected to living well and building better communities [25:10] Coffee shop door story illustrating how design changes your eyes to see problems everywhere [26:40] Design as integrative discipline that's undisciplined in the best academic sense [28:40] Framework of design as expedient - practical, opportunistic, and contextual rather than optimal [30:00] Why expedient design requires ethical sensibility to guide this human superpower responsibly [32:30] Jason's faith that if we designed current systems, we can design something better [36:40] Deployment story of creating psychological safety in classified military operations center [38:30] Using Lego as thermoplastic polymer strategic thinking tool to overcome initial skepticism [39:00] Daily check-ins asking team members if they feel safe, supported, and stretched in meaningful ways [41:10] Danger of treating organizational roles as reality rather than abstractions of actual people [43:30] Failed redesign of Air Force Leadership School and lessons about empathy work threading through entire processes [46:00] Dawan's diagnostic questions about organizational readiness and past innovation attempts [48:30] Strategy for identifying key voices—influencers, critics, curmudgeons, and creators—in organizations [49:00] Power of storytelling as diagnostic tool and method for strategic thinking [50:40] Interest in story casting and narrative intelligence using physical artifacts like Lego Serious Play [51:00] Connection to UN Principles for Responsible Management Education and sustainable development goals [52:40] Jason's call for partnership in bringing design skills to local and systemic governance challenges Questions to Help You Go Deeper Learning What surprised you most about Jason's distinction between capital-D and lowercase-d design thinking, and how does this change your understanding of design thinking's role in organizations? Which aspects of Jason's "expedient" framework for design seem most valuable for your context — the practical, opportunistic, or contextual elements? How does Jason's experience with ambiguous assignments challenge your current approach to giving direction or defining success criteria? Leading Where in your organization would Jason's "safe, supported, and stretched in meaningful ways" framework create the most value for team performance? How might you help your team understand the difference between learning design methods and developing a design sensibility? What would success look like if you implemented Jason's approach to activating the full diversity already present in your team? Applying What's one small experiment you could run next week with leaving an assignment or challenge more open-ended? Which current organizational challenge could you address by focusing on conditioning people's "ready stance" rather than teaching them specific methods? How could you adapt Jason's storytelling diagnostic approach to better understand your team's readiness for change? Practicing How will you build the habit of distinguishing between roles/responsibilities (abstractions) and the full capabilities of people in those roles? What support or resources do you need to practice Jason's approach of setting conditions rather than controlling outcomes? Who could you partner with to practice the kind of empathy work Jason describes as threading through entire processes? Resources Books We Discussed Experiencing Design - Jason's top recommendation for understanding how activities yield experiences that yield ways of being in the world. Liedtka, Jeanne, Karen Hold, and Jessica Eldridge. Experiencing Design: The Innovator's Journey. Columbia Business School Publishing, 2021. Creating Wicked Students - About giving students practice with authority and ambiguity in classroom settings. Hanstedt, Paul. Creating Wicked Students: Designing Courses for a Complex World. Stylus Publishing, 2018. Tools We DiscussedLego Serious Play - Certification and facilitation methods for strategic thinking workshops The Archipelago of Design - Security professionals using design approaches.  COM-B Behavior Change Model - Capability, Opportunity, Motivation framework for behavior change. Michie, Susan, et al. "The Behaviour Change Wheel: A New Method for Characterising and Designing Behaviour Change Interventions." Implementation Science, vol. 6, no. 1, 2011, pp. 1-12. Keep LearningResearch Nigel Cross and Bryan Lawson's work on how designers think.  Cross, Nigel. Design Thinking: Understanding How Designers Think and Work. Academic Press, 2011. Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed., Architectural Press, 2005. Explore participatory design and co-creation methodologies. Schuler, Douglas, and Aki Namioka, editors. Participatory Design: Principles and Practices. Lawrence Erlbaum Associates, 1993. Simonsen, Jesper, and Toni Robertson, editors. Routledge International Handbook of Participatory Design. Routledge, 2013. Investigate narrative intelligence Mateas, Michael, and Phoebe Sengers, editors. Narrative Intelligence. John Benjamins Publishing Company, 2003. (Advances in Consciousness Research, vol. 46) UN Principles for Responsible Management Education and sustainable development goals. United Nations Global Compact. Principles for Responsible Management Education. UN Global Compact Office, 2007. Deepen Your Learning Design Council UK + Systemic Design + Design in Government with Cat Drew — DT101 E78 Complements Jason's insights about bringing design to structured environments Cognitive Bias + Ethics + Dreaming the Future of Design with David Dylan Thomas — DT101 E112 Works with this episode to understand different approaches to design education Instructional Design + Adult Learning Experiences with Holly Owens — DT101 E134 Builds on Jason's themes about creating conditions for creative problem-solving

Have you noticed a steady drop in your click through rate in Google Search Console, even as impressions seem to be increasing? You're not alone! TREW's Account Director, Erin Moore, explains the "SEO Alligator" phenomenon and how marketers should pivot when AI search results siphon off your traffic. In this episode, Wendy Covey and Erin Moore discuss the concept of the 'SEO alligator,' a term describing the widening gap between impressions and clicks in Google Search metrics. They explore the impact of AI-generated content on click-through rates and the need for marketers to adapt their strategies in response to these changes. The conversation emphasizes the importance of creating unique, valuable content that resonates with audiences, rather than relying on high-volume keywords that may no longer drive engagement.Key TakeawaysThe 'SEO alligator' refers to the gap between impressions and clicks in Google Search Console.AI overviews are affecting click-through rates significantly.Unique content based on your company's deep expertise is more valuable in search than generic content (even when that generic content ranks for higher volume search queries).AI overviews are answering top-of-the-funnel queries directly in search results, turning these terms into zero-click results.Marketers should explore multiple channels for audience engagement and traffic.ResourcesConnect with Erin on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing SummitRelated Episode: Is Inbound Marketing Still Working? Related Episode: What the Heck is Going on at Google?!

In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the importance of understanding the audience, the role of press releases, and the current trends in manufacturing and technology. Additionally, they talk through advertising strategies, paid media opportunities, and the significance of building brand awareness in a competitive market. Key TakeawaysSmaller companies can still tell valuable stories despite budget constraints.Brand awareness is key in a competitive market.Paid media opportunities should be part of a broader campaign strategy.Building long-term relationships with media platforms enhances exposure.ResourcesConnect with Susan on LinkedInConnect with Morgan on LinkedInLearn more about Industry Today MagazineListen to Industry Today's Industry Insights PodcastSubmit news to Industry TodayLearn more about TREW's Brand Marketing Services

Sophie Trew is a Breathwork Coach and Holistic Cancer Guide. She works to empower people beyond a diagnosis to take an active role in their health, realize their self-healing capacities and to achieve their version of thriving. Sophie runs monthly online Breathwork & meditation for cancer groups and works with clients globally on a 1:1 basis guiding them to reduce stress, feel empowered, energised and safe. After being diagnosed with blood cancer in 2014 when she was 23, she became her own guide spending years researching and training in holistic health. Sophie has since trained around the world in different holistic modalities over the decade. She founded Trew Fields- the world's first cancer awareness and holistic health festival. To learn more about Sophie's work as a breathwork coach and cancer guide visit, www.sophietrew.com Follow Sophie on Instagram: @sophietrewbreath Connect with Sophie via email: hello@sophietrew.com ______________ To learn more about the 10 Radical Remission Healing Factors, connect with a certified RR coach or join a virtual or in-person workshop visit www.radicalremission.com. To watch Episode 1 of the Radical Remission Docuseries for free, visit our YouTube channel here.  To purchase the full 10-episode Radical Remission Docuseries visit Hay House Online Learning. To learn more about Radical Remission health coaching with Liz or Karla, Click Here Follow us on Social Media: Facebook  Instagram YouTube ____________ Connect & Thrive (CAT) is a heart-centered social impact company dedicated to supporting cancer previvors, patients, thrivers, and caregivers. CAT empowers women on their personal healing journeys by connecting them to our Marketplace of reputable practitioners and curated products. Our partners offer evidence-based healing modalities and healthy living products designed to prevent cancer, navigate a cancer diagnosis, and mitigate the risk of recurrence. CAT's mission is to help women CONNECT with a community of partners who can help them THRIVE! Asking for, and accepting, help are signs of strength, not weakness. “In the face of uncertainty, there is nothing wrong with hope.” ~O. Carl Simonton Visit Connect-and-thrive.com Website - https://connect-and-thrive.com/  Instagram - https://www.instagram.com/connect_and_thrive/ LinkedIn - https://www.linkedin.com/in/christine-anastos/

As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging evolves, too. Learn how to evolve your messaging and align both internal and external stakeholders along the way. In this episode of Content Marketing Engineered, Morgan Norris speaks with Chris Zmijewski, VP of Marketing at SAM, about the evolution of brand marketing and the transition of SAM into a data-driven solutions provider. They discuss Chris's journey in the company, the importance of internal messaging, leadership support, and the need for consistent communication across platforms, especially while acquiring multiple brands and entering new sectors. Key TakeawaysThe integration of new technologies requires clear communication.Internal messaging is critical during acquisitions.Leadership support is vital for effective internal communication.Consistent messaging across platforms enhances brand recognition.Engaging staff at all levels fosters learning and innovation.ResourcesConnect with Chris on LinkedInConnect with Morgan on LinkedInLearn more about SAM Learn more about TREW's Brand Marketing Services

Arisa Trew has broken yet another record, winning more gold medals in the X Games summer disciplines than any other woman. We spoke with her mother, Aiko, about how the family is supporting the 15-year-old as she rides this wave of success. - オーストラリアを代表する日系スケートボード選手で、パリ五輪金メダリストのアリサ・トゥルーさんがまたも記録を更新しました。お母様の愛子さんに、お話しを伺いました。7月4日収録。

For the first time ever here on the podcast, we have our first 3peat customer with our dear friend Maddye Trew! Maddye is making a name for herself in Nashville, coming off her first CMA Fest Meet & Greet, a new single going to country radio and so much more. We hope you enjoy the show!

https://www.maddyetrew.com/ Maddye Trew talks about her new release Single of the Year, and much more.

Trew Rice, from Boundary county is the District 5 Young Farmers and Ranchers Chair and tells us about the Young Farmers and Ranchers program.

Triathlon has been a recognised sport in the UK for 42 years, with the first official event held in 1983. My guest, Steve Trew, was there at the very beginning. Steve has had an incredible career in sport, particularly in triathlon. As one of the UK's first triathlon coaches, he blended his experience as a competitive runner, triathlete, and personal trainer to help shape the sport—long before formal coaching education programmes even existed. He was also a pioneer of triathlon training camps, launching some of the earliest camps in Malta. Beyond coaching, Steve has played a key role in the sport's media coverage—announcing at the London Marathon finish line and working with the BBC at the Sydney Olympics for the very first Olympic triathlon in 2000. In today's episode, we talk about all of this and more—including his upcoming book, 8 Kids from London, which is set to be published in March.   You can pre-order that here: 8 Kids from London   You can keep up with Steve's exploits on these Facebook channels Old School Triathlon (70's, 80's, 90's)   Steve's other bestselling book: A Long Day's Dying   Other books you might like to read: Steve said “Books I'd recommend.  I must have read both about a million times!” Flanagan's Run by Tom McNab Olympian by Brian Granville.   **To get a free copy of my personal daily mobility routine, please click HERE** **To download your FREE infographic ‘7 steps to swimming faster', please click HERE    Join our SWAT/High Performance Human tribe using this link, with a happiness guarantee! You can watch a brief video about the group by going to our website here, and join our SWAT High Performance Human tribe here.   You can find all of my social media links HERE: You'll also find some really great content on my Instagram and YouTube! Instagram  YouTube   Sign up for Simon's weekly newsletter Sign up for Beth's weekly newsletter To contact Beth regarding Life Coaching, please visit her website at BethanyWardLifeCoaching.uk.   If you would like to help offset the cost of our podcast production, we would be so grateful. Please click here to support the HPH podcast. Thank you! Visit Simon's website for more information about his coaching programmes.  For any questions please email Beth@TheTriathlonCoach.com.

In this episode, Cole sits down with Chris Pew, the CEO and co-founder of TREW, to explore the pressing challenges brands face in standing out in 2024. They dive into the creative heartbeat of the outdoor industry, discussing TREW's “TREW To You Film” contest—a celebration of community-driven storytelling, self-expression, and creativity. Chris shares how TREW is fostering deeper connections with its core audience through storytelling and innovative community engagement strategies. The conversation spans the evolution of ski film culture, the role of social media in building authentic communities, and how small brands can leverage creativity to make a big impact. They also unpack the importance of measuring ROI in creative projects while maintaining the balance between marketing goals and authentic storytelling. With a sneak peek at what's ahead for the TREW To You, Chris reveals how TREW continues to push boundaries with fresh innovations and a renewed focus on community connection. Key Takeaways Standing out as a brand in 2024 is increasingly challenging. Brand storytelling should reflect the values and experiences of the community. Community engagement is key to building brand awareness. TREW's approach contrasts with traditional brand films that often promote self-interest. With a little creativity, there are ways to carve out a niche in your market About the Backcountry Marketing Podcast This podcast is produced by Port Side Productions. We are a production company that works with outdoor brands to create effective and emotional videos. To date, we've made feature documentaries, video podcasts, product videos, and commercials. The thing that unifies us is our unwavering goal to help brands make effective videos driven by emotion backed by strategy. ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.

Tim M London AA at Hoxton Trew: general experience strength and hope More information can be found here: https://first164.blogspot.com/

This episode dives deep into the life of Ronald True, exploring his tumultuous early years, family background, and the factors that shaped him into a notorious figure. The hosts discuss his upbringing, education, and the peculiarities of his character, setting the stage for understanding his later actions and the historical context surrounding his life. The conversation delves into the chaotic life of Ronald True, a man whose global misadventures led him through various countries and experiences, culminating in his involvement with the Royal Army Air Corps during World War I. Despite his lack of qualifications, he managed to become a pilot, notorious for his incompetence and crashes. His addiction to morphine and subsequent career as a test pilot highlight the absurdity of his life, which is likened to that of a modern influencer. The discussion ends with a cliffhanger about his journey to America and what lies ahead for True. Special Shout Out to Patreon Members Jayden & Ian for this incredible recommendation!!! Thank you!!! -------------------------------- BEER, BOOS, AND BOOGEYMEN Watch: https://www.youtube.com/watch?v=Oneb2mD3pIU All the Ways to Submit: https://ghost.beer/submit Send Voice Message: https://ghost.beer/voice Send an Email: https://bio.ghost.beer/email -------------------------------- SUPPORT AND SUBMISSION LINKS: Patreon: https://www.patreon.com/BlackCatReport Links: https://bcr.bio/links Submit Ideas: https://blackcat.report/submit-your-show-ideas Send a Tip: https://buymeacoffee.com/blackcatreport -------------------------------- #TrueCrime #WWI #TheMadnessOfRonaldTrue #RonaldTrue1922 #HistoricalCrime #TrueCrimePodcast #InsanityDefense #BritishLegalHistory #CrimeAndLaw #TrueCrimeHistory #MurderMystery #BroadmoorAsylum #MentalHealthLaw #1920sHistory #CrimeInvestigation #PsychologicalProfile #TrueCrimeComedy #Comedy #Improv -------------------------------- EPISODE REFERENCE LINKS: Trial of Ronald True By Donald Carswell: https://www.amazon.com/Trial-Ronald-True-Donald-Carswell/dp/127510312X The Madness of Ronald True, 1922 by Mark John Maguire: https://www.youtube.com/watch?v=RRVLPs8sjr0 Templer Family History: https://sites.rootsmagic.com/Templer_Family/individual.php?p=3054 -------------------------------- MUSIC CREDITS: Outro Music: Lounge Jungle by Curt S D Macdonald ⁠⁠https://download.audiohero.com/track/41504269⁠⁠⁠ Music Licensing Agreement: https://blackcat.report/music-licensing-agreement

Skateboarding gold medallist Arisa Trew joined the show after dominating the Paris games See omnystudio.com/listener for privacy information.

Chris Pew (he/him) is a co-founder and the CEO of snowsports apparel company TREW Gear.  In addition to the CEO responsibilities of a small business, Chris is also in charge of designing, developing, and sourcing their apparel and accessories. TREW Gear is known for their backcountry oriented skiing and snowboarding bibs, and to my knowledge is one of the only companies that has plus size models available to their female identifying customers. We chat about: The advantages of lacking corporate experience when starting a business Outdoor industry challenges companies like TREW face Developing mutually beneficial relationships with freelancers and creatives TREW's focus on "human-centered innovation" in apparel Inclusive sizing in outdoor apparel The cyclical nature of the outdoor industry budgeting Strategies for freelancers to better understand brand needs and pitch effectively Performance marketing vs. brand marketing and how freelancers can collaborate   LAST CALL to join the Money Clarity program's Q4 cohort! This is the only money course you'll ever need as a freelancer. Address your money mindset and financial practices head-on, while getting accountability and resources to help you reach your financial goals. We have live coaching calls every month plus lifetime access to the six sections of the course. We even have a certified accountant join in one module to give you the ins and outs of the financial system! Learn about the Money Clarity Program at https://www.justawildthought.com/money.   Connect with TREW: Website: https://trewgear.com  Connect with Justine: Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthought    Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.

Arisa Trew, Australia's youngest ever gold medalist joins us on the podcast to give us an update on how her life has changes since winning gold.Vote For Our Podcast Here x: https://www.australianpodcastawards.com/votingFollow Arisa here: https://www.instagram.com/Arisa_Trew/?hl=en Hosted on Acast. See acast.com/privacy for more information.

Gabe Trew is the young founder of the iconic retail destination, POP Canberra, which he established at the age of 25. Under his leadership, POP Canberra has become a beloved retail and community hub, supporting over 300 individual small and micro businesses. POP Canberra has the largest selection of all local goods in one store, anywhere in the Country. Each year POP Canberra injects millions of dollars into the local community - with expansion set for national growth. Gabe is also the creative force and founder behind Thirsty Skincare, an all-natural handmade skincare company that supplies 200 Australian retail shops. Beyond his entrepreneurial ventures, Gabe is deeply immersed in the music industry as a Foley artist and producer, with a portfolio spanning over 150 film and TV projects. In his spare time, Gabe enjoys gardening (with a particular love of citrus trees) and playing music.   Connect with Gabe here: Website: http://www.popcanberra.com.au/ LinkedIn: https://www.linkedin.com/in/gabe-trew-b7773b282?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Instagram: https://www.instagram.com/popcanberra?igsh=MTg0enFiMXlrcXJnbw== Thanks for listening!  We love your support, please subscribe, review, comment and share this episode to help empower and educate more folks around the money stuff!   Check out more about us here: www.moneymechanics.com.au www.scottmalcolm.com.au Check out our Financial Service Guide and Privacy Policy here.   Follow and like us on socials: Instagram: @moneymechanics Twitter: @moneymechanics   Money Mechanics Pty Ltd (ABN 64 136 066 272) is a Corporate Authorised Representative of Infocus Securities Australia Pty Ltd (ABN 47 097 797 049) AFSL and Australian Credit Licence No. 236523   General Advice Warning Information in this podcast has been prepared for general information purposes only and not as specific advice to any particular person.    Any advice contained is General Advice and does not take into account any person's particular investment objectives, financial situation and particular needs.  Before making an investment decision based on this advice you should consider, with or without the assistance of a qualified adviser, whether it is appropriate to your particular investment needs, objectives and financial circumstances.  Past performance of financial products is no assurance of future performance.  Product Disclosure Statements contain information necessary for you to make a decision whether or not to invest in financial products which may be mentioned in this podcast.  See omnystudio.com/listener for privacy information.

Cô gái tuổi teen người Úc Arisa Trew đã tạo nên lịch sử tại Thế vận hội Paris, giành huy chương đầu tiên cho Úc trong trận chung kết trượt ván nữ và trở thành người trẻ nhất trong lịch sử giành huy chương vàng Olympic của đất nước này. Đối với Arisa, hành trình giành huy chương vàng thật đáng trân trọng và cha mẹ cô cho biết, họ cũng có nhiều bất ngờ.

Australian teenager Arisa Trew made history at the Paris Olympics, winning Australia's first medal in the women's skateboarding finals - and becoming the country's youngest ever gold Olympic medallist. For Arisa, the journey to winning gold has been rewarding - and her parents say it has been full of surprises for them as well.

Josh Mattei is back at his desk in Connecticut talking with Maddye Trew!

Arisa Trew, , hizo algo importante en los Juegos Olímpicos de París 2024. Con solo 14 años, es

SBS Japanese caught up with Australia's youngest gold medallist Arisa Trew and her mother Aiko, reflecting on their journey, newfound fame, and of course the ducks. - 今や時の人となった14歳の金メダリスト、アリサ・トゥルーさん。パリから帰国後の生活、話題のアヒル、今後の予定などをお聞きしました。

Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT Teams and how to construct prompts and chat threads to get a better result.Jamie Tokarz, Senior Content Strategist, and Julia Holliday, Senior Inbound Marketing Specialist, both use AI chat tools to take their projects up a notch. We discuss how they're using AI tools for research, ideation, content mapping, and editing as well as how these tools have changed since they were first introduced. Has their output improved in quality, or are they still seeing issues with AI "hallucinations"? We also revisit the strategy for prompting and returning to previous chat threads.We touch on a few different AI tools including ChatGPT Teams, Claude, Perplexity AI, and Gemini.The two TREW Crewers emphasized that AI is a tool that enhances the writing process but doesn't replace human creativity. Tips for integrating AI into marketing processes include starting small, treating AI as an assistant, and iterating on prompts. TakeawaysAI tools can be used for various stages of the content creation process, including research, ideation, content mapping, and editing.The launch of ChatGPT Teams has provided a tool that allows for conversation-based AI assistance while ensuring data confidentiality.Google search results are increasingly prioritizing discussion-based sites like Reddit and Quora, which may not always provide authoritative information for technical topics.Organizing prompts by subject and providing detailed background information can improve the effectiveness of AI-generated responses.Start small when integrating AI into marketing processes and iterate on prompts.ResourcesConnect with Julia on LinkedInConnect with Jamie on LinkedInConnect with Wendy on LinkedInRelated Episode: What the Heck is Going on at Google?!Related Episode: Is Inbound Marketing Still Working?

L'Australienne Arisa Trew 14 ans a remporté la médaille d'or de l'épreuve du park, mardi. Elle est la plus jeune championne olympique des JO de Paris.

Với tình yêu dành cho môn trượt ván, Arisa Trew đã có màn trình diễn đáng kinh ngạc tại Thế vận hội Paris và nhận được đánh giá cao nhất - trở thành người trẻ nhất giành huy chương vàng cho Úc khi mới 14 tuổi.

Teen skateboarding sensation Alisa Trew has just become the 7th youngest Oylmpic Gold Medallist EVER! She joins us from Paris to celebrate her incredible victorySee omnystudio.com/listener for privacy information.

We're back this week with an exuberant 80s-centric mix by interior designer Travis Trew, who has returned to mmarz to serve up "a musical jello salad chock-full of tender bleepy-bloopies." Press play for an hour of eccentric, candy-coated new wave gems that feel like unearthed cult classics — or the soundtrack to a long-lost summer flick written by Éric Rohmer and directed by John Waters. Tracklist: mmarzmix.com/136

A teenager from the Gold Coast has skated her way into Olympic history, becoming Australia's youngest gold medallist.

Arisa Trew has become the youngest person to win a gold medal for Australia at just 14 years old. Carried by her love for skateboarding, the teenage sensation has put on an incredible performance during the Paris Olympics, earning the highest rating.

A teenager from the Gold Coast has skated her way into Olympic history, becoming Australia's youngest gold medallist.

See omnystudio.com/listener for privacy information.

On today's show Border Force has seized four illegal fishing boats north of Broome. Over in the US, Kamala Harris has picked Tim Walz as her running mate.  A GP in the UK has been suspended for beating himself up.  Iconic Aussie band TISM is making a comeback after 20 years. The top 5 moments from day 11 at the Paris games.See omnystudio.com/listener for privacy information.

Skater Arisa Trew is a magnet for history. The first woman to land a 720. The first to land a 900. Now, she's the youngest ever Aussie medallist. The 14-year-old spoke with Amanda Shalala about her incredible gold and revealed the unlikely reward she wants from her parents. Boomers legend Shane Heal joins us to review the Australian failed campaign after they blew a huge lead to lose to Serbia in the quarters. Featured: Amanda Shalala, Olympics reporter, ABC Sport. Featured: Amanda Shalala, Olympics reporter, ABC Sport. Shane Heal, Stan Sport/Boomers legend.Subscribe to the ABC Sport Newsletter

We are midway through week two of the Games and team Australia is riding high! Overnight, Arisa Trew showed her true colours, winning gold in the skateboarding. The 14-year-old becomes our youngest ever gold medalist. Plus, all the action from the cycling track and the ocean, with a bronze and silver added to Australia's overall tally. All that and more, including everything on the way tonight. Hint: it involves TGS favourite, Peter Bol.  Further listening:  Peter Bol: The innocent victim of clean sport Disclaimer: Two Good Sports, Australian Radio Network Pty Ltd and its related bodies corporate are not sponsors of, associated with, approved by or affiliated with the Paris Olympic Games 2024 (the “Games”), the International Olympic Committee, the Australian Olympic Committee or any of the owners or official licensees of the rights in the Games.See omnystudio.com/listener for privacy information.

The youngest Australian EVER to win a gold medal Arisa Trew joins us live. Arisa reveals how skating makes her feel, being a role model to young teens around the world and tries to even teach Wip a skate trick – no surprises he failed.  See omnystudio.com/listener for privacy information.

Join Kailin Noivo as he sits down with Tony Trew, Vice President of Marketing and E-commerce at Bouclair. Together, they explore COVID-19's effect on the home decor industry and e-commerce KPIs, as well as how Bouclair tracks certain metrics to ensure customers have the best omnichannel experience.

@trewchains and I talk all types of wild stuff. Buckle Up.

Women's world number two park skateboarder Arisa Trew answers questions from Aussie kids in a very special Squiz Kids Q+A. Even as she's busy preparing for the Olympics, Arisa Trew takes time out to answer the questions put to her by the kids of Australia. Squiz Kids want to know how often she trains, what her favourite skateboarding trick is, does she ever get nervous before she competes, and, as she's representing Australia on the world stage, does she like Vegemite? For the full episode transcript, click here.

Spanish Mike in the House, Sole Tech sold to the Nidecker Group what now for eS, Emerica, Etnies, Arisa Trew first women to land the 900, Happy 50th Vern Laird Video Part, Toy Machine Real Life Sucks and much more! Timestamps 00:00:00 Nine Club Live #55 00:00:01 Spanish Mike in the House! 00:01:30 Spanish Mike was in Japan for the first time with Primitive 00:09:41 Superchat Appreciation Reminder featuring ultra corp York board 00:13:30 A Tale of two Muska Pods 00:15:00 Sole Tech sold to the Nidecker Group what now for eS, Emerica, Etnies? 00:27:00 The First DVS Skate Shoes 00:31:00 New Ways to make money in skateboarding and are any core skate clothing companies left? 00:40:00 Arisa Trew first women to land the 900 00:50:00 Toy Machine Real Life Sucks 01:22:00 Happy 50th Vern Laird Video Part 01:27:00 Budget or Buttery 01:49:00 Skatefolio 01:58:00 Superchat Appreciation Drawing 02:05:00 Thank You! Learn more about your ad choices. Visit megaphone.fm/adchoices

On our first artist spotlight, Chris had the chance to interview with up-and-coming Memphis-born country artist, Maddye Trew. Topics discussed: Maddye's Background Grease Long Gone John Music Video Your Song Creative Process Touring American Idol ...and more! Check out Maddye Trew at https://www.maddyetrew.com/ Listen to her music on all streaming platforms including SPOTIFY - https://open.spotify.com/artist/4CAQjZu3efzJIuOfLiju4m?si=kDwhwE2tSxCaVkwII4AZug Long Gone John Music Video - https://www.youtube.com/watch?v=eEkLRfblwVo YouTube Channel - https://www.youtube.com/c/MaddyeTrew Song Swap Showdown Links Website -https://songswapshowdown.com/

Memphis Born Country Singer Maddye Trew has been performing since she was a little girl. Theatre, plays in School, with dreams of being a country music singer. With her new single "Your Song"! I think she's hit her dream. co-written with her friend Emma Rowley, the song stems from a phone conversation between the two about wayward boy that treated Maddye, well let's say , Poorly.  Maddie brought Her Mentor and friend Jeff McMahon for an assist on the keys. It was a real treat for me and the crew!!!  y'all check out all of her songs!!! this lady is one to watch!!!www.maddyetrew.comand y'all check out Jeff McMahon and his podcastMcMahon on keys podcast and YouTubeMonstrosityMonstrosity has celebrity guests, deep paranormal discussions, and comedy gold.Listen on: Apple Podcasts SpotifySupport the showThe David Bradley ShowHost: David Bradleyhttps://www.facebook.com/100087472238854https://youtube.com/@thedavidbradleyshowwww.thedavidbradleyshow.com Like to be a guestContact Usjulie@thedavidbradleyshow.comRecorded at Bradley StudiosProduced by: Caitlin BackesProud Member of CMASPONSERSBottled Water and Sweet Tea provided by PURITY DairyABlaze Entertainment

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the many changes to marketing in 2023 and what we and our clients are focusing on in 2024.In 2023, TREW Marketing celebrated its 15th anniversary! While we've seen tons of changes in industrial marketing over the years, 2023 seems to be unique in its changes due to the rise of artificial intelligence (AI) and the need to update many channel strategies. In this episode Lee Chapman, TREW's President and I discuss the biggest changes and lessons learned from 2023 and how we will approach industrial marketing in 2024.We start off the episode with the year's biggest topic, AI. We, like many marketers out there, spent many hours this year researching and testing different AI tools such as ChatGPT, Claude, Bard, Writer, Jasper, and all the built-in features of our favorite tools like HubSpot and Moz. Also with the rise of AI came its ripple effects across search behavior, how users consume data, and in turn how marketers should approach different channel strategies. As AI, LLMs and Google's Search Generative Experience (SGE) start to take away opportunities for traffic to our own websites, marketers need to focus on their email strategy (newsflash, the trick is NOT to spam your database) and their social strategy. We've seen an uptick in engagement on LinkedIn as well as really interesting ways marketers are using LinkedIn whether that's the carousel posts, informal "letter" style posts or adding links in comments instead of directly in the posts.Another channel or medium to focus on in 2024 is YouTube and video in general. Our research shows YouTube is a top channel for engineers and technical buyers of all ages and experience levels. YouTube is a great place to build out your thought leadership, subject matter experts, and brand authority,In this episode we also touched on Moz's new Brand Authority measurement tool and our 2023 European and global research as well as the upcoming Industrial Marketing Summit. 2024 is shaping up to be a major year of growth for marketers to enhance their skill set and for industrial brands to reach new audiences on new channels.While planning your new year remember: successful marketers will be focusing on building a strong brand and a differentiated channel strategy and they will remain agile, curious, and creative.ResourcesConnect with Lee on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing SummitRelated Episode: Optimizing for LLMs and Google Search Generative Experience (SGE) with Dale BertrandConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year, two TREW Crew members participated in the course. We talk about their experience in this episode. The Content Writing, Engineered course is designed to teach marketers, sales professionals, and engineers in technical companies how to write compelling yet technical content for their target audiences. Senior Inbound Marketing Specialists Julia Holliday and Kasey Tyring took the course this year and they discussed what they learned with the course instructor Morgan Norris, TREW's Senior Brand Strategist.Course Breakdown:6-Week Course with a mix of group lessons and one-on-one coaching calls.Week 1: Preparing to Write Week 2: Content TypesWeek 3: Research and OutlineWeek 4: WritingWeek 5: Reviewing Content Week 6: Enhancing ContentKasey and Julia discussed the key takeaways from the course including getting a better handle on the writing and storytelling process. They also discussed the value of being trained how to interview subject matter experts (SMEs), the technical experts in your company that can be the missing link to your content strategy. Overall the two agreed the course was a great chance to learn and hear from other marketers in industrial and technical companies who are trying to balance their workload while also continuing to learn and improve their marketing skills. It was also eye-opening to know that even seasoned, marketers can benefit from the course, getting a lot of best practices and actionable takeaways to use in their role.ResourcesConnect with Morgan on LinkedInConnect with Julia on LinkedInConnect with Kasey on LinkedInGet Information on the 2024 Content Writing, Engineered CourseRelated Episode: How to Turn the Knowledge of You SMEs Into Exceptions ContentRelated Article: 5 Ways to Effectively Reach Engineers and Technical AudiencesRelated Article: Why You Need a Technical Writer on Your B2B Marketing Team Connect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.