B2B Lead Gen Podcast with Eric Schwartzman

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks to us about why some companies outperform online, how… The post Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot appeared first on Eric Schwartzman.

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all… The post Google Analytics Revenue Attribution with Steffen Hedebrandt appeared first on Eric Schwartzman.

Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain technology startups and the first angel network for bitcoin and digital currency startups with 500 international investors. In 2014, Michael founded Transform Group, a bitcoin and blockchain marketing firm headquartered in San Juan, Puerto Rico.… The post Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin appeared first on Eric Schwartzman.

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to… The post Tech Stacks for RevOps with Jen Spencer appeared first on Eric Schwartzman.

In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO specialists, why big changes at Google could make or break your search engine visibility, and more. Nick is the co-founder and CEO of TorquePartnership, a company that provides… The post Enterprise SEO with Nick Wilsdon appeared first on Eric Schwartzman.

With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen… The post SEO for Everyone with Yoast for WordPress appeared first on Eric Schwartzman.

In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head… The post Optimizing Your Site for Search with Juliette van Rooyen appeared first on Eric Schwartzman.

In this episode, writer, investor and entrepreneur Chris Yeh talks about Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies, a book he wrote with Linkedin CEO Reid Hoffman, which explains how companies like Amazon, AirBNB, and Uber use a very specific set of offensive, competitive strategies that prioritize speed over profitability to achieve… The post Blitzscaling, Bigotry, and Bezos with Chris Yeh appeared first on Eric Schwartzman.

In this episode Katie (Ekaette) Kern, COO of Media Frenzy Global, a PR and marketing agency with offices in Atlanta, and London, discuss Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a… The post Meghan Markle, Clubhouse and Alternate Realities with Katie Kern appeared first on Eric Schwartzman.

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and… The post How To Stack Marketing Technology with Scott Brinker appeared first on Eric Schwartzman.

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago… The post How To Stack Marketing Technology with Scott Brinker appeared first on Eric Schwartzman.

Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics.  In this episode she talks about Powering Modern SEO with Social Media Data, a white paper her… The post Google Search Quality Rater Guidelines appeared first on Eric Schwartzman.

The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction? And is B2B growth marketing strategy tempting us to disregard the human side of building relationships with business customers? In this episode, bestselling author and keynote speaker R “Ray” Wang, founder… The post Growth Marketing Playbook with Ray Wang appeared first on Eric Schwartzman.

What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist Nick Quah – who has been covering the business of podcasting in 2015 – talks about the elements of the best podcasts, the search for niche podcast audiences, the basics… The post Best Podcasts with Nick Quah appeared first on Eric Schwartzman.

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO… The post Powering Modern SEO with Social Media Data appeared first on Eric Schwartzman.

What’s the best way for digital marketers to generate leads online without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes?  In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from a… The post Cybersecurity Risks of Digital Marketing appeared first on Eric Schwartzman.

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells.  He started his company in 2013, but it took three before his traffic started to… The post How Brian Dean of Backlinko Grew His Traffic in the Ultra Competitive World of SEO Blogs appeared first on Eric Schwartzman.

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Trust Barometer.  We are living through a raging infodemic and a pandemic at the same time. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in… The post 2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery appeared first on Eric Schwartzman.

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and… The post Converting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo appeared first on Eric Schwartzman.

Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He… The post Data-Driven Decision Making with Klue CEO Jason Smith appeared first on Eric Schwartzman.

SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. SEMrush, a popular service SEO consultants use for keyword research and… The post How To Optimize Your Site for Voice Search appeared first on Eric Schwartzman.

The way things are headed, social media marketing courses could soon be a thing of the past.  A new social media sharing platform called Lately uses artificial intelligence to generate and optimize social media posts automatically. I spoke to Kate Bradley Chernis, the founder and CEO of Lately, a tool that’s doing wonders for content… The post How To Automate Social Media Marketing with AI appeared first on Eric Schwartzman.

With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that’s not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair… The post Funding Data-Driven Startups appeared first on Eric Schwartzman.

How to Create, Earn, Share and Spread your Brand Messaging B2B content marketing is the cornerstone of a brand’s online presence. More than just being a vehicle for sharing your brand’s messaging, though, content marketing can be — and is — an effective way to meet your organization’s bottom-line goals. With great content, you can… The post What is B2B Content Marketing? appeared first on Eric Schwartzman.

If you are a marketer at a product-led growth business, you need to know product-led marketing. In the SaaS industry, there are two popular models: enterprise-level price points with a sales-led approach to marketing and… a product-led growth approach.  Enterprise doesn’t need as much volume, but you need to account for a long sales cycle… The post Enterprise vs Product-Led Marketing appeared first on Eric Schwartzman.

Building a successful startup from the ground up will always involve some level of creative problem-solving and business savvy. But knowing how to build a startup that’s also an online marketplace comes with its own set of unique challenges. When I asked how he engineered an online marketplace that fulfilled both supply and demand needs… The post How This Cofounder Started An Online Marketplace and Raised Over $25M in Funding appeared first on Eric Schwartzman.

In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling. In part 1 we covered aligning goals. In part 2 we talked about a framework for approaching alignment. In this final episode, we discuss solution-based selling. Most lost sales don’t go to the competitors, they go to no… The post Solution-Based Selling – Sales & Marketing Alignment Series – Part 3 appeared first on Eric Schwartzman.

In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness  acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment.  Hidden Marketing – There may be a sales… The post The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2 appeared first on Eric Schwartzman.

“I don’t want salespeople to be marketers or marketers to be salespeople. Instead, I want to help leverage each other to reach our goals.  Jeff Davis Learning how to master sales and marketing alignment is an ongoing process for many organizations. But, if you want to outperform your competitors and optimize your sales process, it’s… The post Mastering Sales & Marketing Alignment: A 3-Part Series with Jeff Davis appeared first on Eric Schwartzman.

In an always-on world, broadcast media monitoring services help you stay current on all on how your brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of crisis or news media… The post Reputation Management with Broadcast Media Monitoring Services appeared first on Eric Schwartzman.

When it comes to creating a niche marketing strategy for B2Bs, there are no off-the-shelf options. It’s a blessing and a curse. On the one hand, you can adapt the way you sell to match how customers like to buy. But doing that involves anticipating how they’ll want to buy before they’re actually buying that… The post B2B Marketing to Niche Industries appeared first on Eric Schwartzman.

It’s not the best business that wins.  It’s the one with the best marketing. Which means that marketing — digital marketing specifically during this lousy pandemic — has become the single most important way to survive and thrive.  After all, it’s marketing’s job to communicate value, generate leads, bring in, and win new clients.  Without… The post How to Hire a Digital Marketing Expert appeared first on Eric Schwartzman.

While B2B lead generation has changed a lot since the Rolodex days, one thing has remained the same – word of mouth. If you want to translate the world of media into word of mouth, people have to be able to remember your message.  And people remember information best if it’s conveyed in a story.… The post How to Use Proverbs & Persuasion for Better Brand Storytelling appeared first on Eric Schwartzman.

One of the biggest challenges when it comes to B2B lead generation is increasing lead quantity without compromising lead quality.  In the B2B growth marketing world, marketers of niche products and services simply don’t have a big pool of potential customers to draw from. Which is why the golden rule of niche marketing strategy is… The post How to Improve the B2B Lead Qualification Process in Niche Markets appeared first on Eric Schwartzman.

If you were to ask a room of digital marketing consultants, “What’s the best plan for creating content for startups?” the overwhelming majority of them would swear by the skyscraper blog post strategy. I’ll give you a hard and fast definition of the skyscraper technique deeper in this article, but from a big picture standpoint,… The post Is the Skyscraper SEO Technique Dead? appeared first on Eric Schwartzman.

What is sales enablement? Ask 10 people and get 12 different answers. In short, great sales enablement should help break down barriers within your organization, allowing sales and marketing to align against shared KPIs. In theory, that sounds great, but in practice, it doesn’t always happen. At least not as smoothly as we’d like.  To… The post What is Sales Enablement? Breaking Down Barriers Between Marketing, Sales, and Customer Success appeared first on Eric Schwartzman.

You wouldn’t expect to arrive at your destination without following directions. So why would anyone invest in B2B digital marketing without a roadmap? The reason so many fall short when it comes to data-driven marketing is they lack direction. And social media engagement, website usage, email marketing data are the digital breadcrumbs you use to… The post When Mapping the B2B Customer Journey, Your Mission Given is Data-Driven appeared first on Eric Schwartzman.

If you’re marketing to a variety of online audiences, you’ve probably heard the term GDPR by now. But what is GDPR?  What’s CCPA?  And how do they impact you and your digital marketing team? Digital compliance is something that often gets overlooked. But it shouldn’t. Fines and penalties, while rare, could put you out of… The post What You Need to Know About Data Privacy Laws, GDPR & CCPA Compliance Requirements appeared first on Eric Schwartzman.

Are you losing potential customers because of bad user experience? You can have the greatest product ever, but if the user experience is poor, you’ll lose out on sales.  To help you know how to improve the customer experience on your site, I interviewed an expert on the matter, Darren Krape, Senior UX Designer at… The post How to Improve the Customer Experience: CX Tips from Amazon’s Darren Krape appeared first on Eric Schwartzman.

B2B lead generation can feel like a difficult code to unlock.  Fortunately, you’re about to get some ideas on how to generate qualified leads with your B2B content marketing efforts. Here are just a few of the insights I got about B2B growth marketing during a recent chat with David Cardiel, Head of Growth at… The post How to Generate Leads in B2B Marketing with Cision’s David Cardiel appeared first on Eric Schwartzman.

If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI,… The post 5 Content Marketing Tips from CMI’s Robert Rose appeared first on Eric Schwartzman.

If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based digital marketing consultant, and I had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me step-by-step through what it takes to be a growth… The post 11 Easy Growth Marketing Hacks from Neil Patel appeared first on Eric Schwartzman.

Search engine optimization is just one part of B2B lead generation. Equally important are content marketing, social media, email marketing, a/b testing and conversion optimization.  In this episode, we go deep with demand gen maverick Gaetano DeNardi (@gaetano_nyc) about how to assess an existing site, increase its organic traffic through SEO, grow your email list… The post B2B Lead Generation, Growth Hacking and Demand Generation Secrets appeared first on Eric Schwartzman.

B2B content marketing is the demand generation pillar in the SEMrush digital marketing strategy. SEMrush sells a SaaS platform popular with SEO consultants that helps with keyword research, content marketing, social media and competitive research. Her goal is to position SEMrush as the best way to automate the optimization-based part of content marketing. Offload the… The post B2B Content Marketing Strategy Briefing from SEMrush appeared first on Eric Schwartzman.

What is digital marketing strategy and how should you pivot as a result of the pandemic?  In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an… The post Digital Marketing Strategy in the Age of Pandemics appeared first on Eric Schwartzman.

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do.  “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY… The post How To Create a Marketing Persona for the CTO appeared first on Eric Schwartzman.

Three time author and two time unicorn king Max Altshuler has perfected the art and science of finding customers who are ready to buy. The reason it’s not all science is because account sourcing requires finding the middle ground between data and gut instinct. Max has played a key role building demand and nurturing leads… The post When to Ignore the Data and Trust Your Gut appeared first on Eric Schwartzman.

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B… The post SXSW Keynote Booker Shares Selection Criteria appeared first on Eric Schwartzman.