Podcasts about chiefmartec

ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology, and it would be right to do so. According to Scott Brinker at ChiefMartec.com, we've seen a 500% increase in martech solutions over the past decade and, ironically, thanks to ChatGPT and AI, we're poised to see even more growth in the years to come. These solutions are coming into existence to help marketers with incredible challenges and opportunities, such as understanding increasingly complex customer journeys and data sets - but at great cost. Not just financial costs, but also costs in efficiency, direction, and even internal influence. How should marketing teams approach the challenges of today, before turning to yet another piece of marketing technology? That's what Jim Williams is here to help us with. Jim brings over 25 years of perspective on the profound changes that continue to shape the business of marketing. In leadership roles at category-creating martech companies, he's both witnessed and contributed to the creation of the massive martech ecosystem and explosive growth of marketing operations. He was the first marketing operations leader at Eloqua, where he helped implement and evangelize modern demand practices, then went on to pioneer customer advocacy and the power of word-of-mouth marketing in B2B, and now serves as CMO for Uptempo. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jim Williams about:

What's up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided to revisit this format and bring you a fresh perspective with new voices and reflections. I've categorized all 23 of our guests' answers into 7 categories: Passion and meaningful work Values and priorities Physical health and routines Curiosity and learning Appreciating what we have now Giving back Relationships Main takeaway: Balance is a continuous journey rather than a final destination, involving passion alignment, personal recharging, and appreciation of life's path, including those who accompany us along the way. And never underestimate the power of a well-timed 'no' to maintain balance and propel your journey forward.Igniting Passion and Finding Meaningful WorkLet's start with the internal flame that motivates all else. 3 of our guests emphasized passion and finding meaningful work as the key to happiness and success.Harnessing Passion for Professional and Personal FulfillmentLucie De Antoni, Head of Marketing at Garantmehttps://humansofmartech.com/2023/09/26/90-lucie-de-antoni-startup-alchemy-attribution/ The key to a fulfilling life, Lucie posits, is to weave one's passions into the fabric of their daily lives, both in personal and professional realms. While the notion might echo familiar sentiments, for her, it serves as the engine of daily motivation. This approach isn't about blindly following joy; it involves critical reflection and the transformation of lackluster experiences into positive ones.Lucie treats her engagement with AI not just as a job but as an integral part of her life's canvas, indicating a seamless integration of work with personal interests. This blend is increasingly rare in a world that often dichotomizes professional and personal life. Her strategy includes a pragmatic approach to time management, a learned skill that she has honed over her career. Lucie now exercises discernment in her work, asking whether late hours are truly necessary or if they encroach upon her personal time.Her journey towards finding balance has been iterative, a process marked by growth and the ability to prioritize more effectively than she could just months before. Lucie attributes part of this evolution to the people she surrounds herself with, suggesting that a supportive network can significantly influence one's ability to maintain equilibrium.Building a career that resonates with one's values is not without its challenges. Lucie acknowledges that recognizing one's strengths and facing obstacles head-on is essential, yet she also stresses the importance of choice. It's about alignment—ensuring that professional actions and personal values are in concert.Key Takeaway: True happiness emerges from the intersection of passion, self-reflection, and the prudent management of one's time and choices. Lucie's experience underlines the importance of integrating personal passions with professional endeavors, the power of a supportive network, and the continuous journey towards balancing various aspects of life. In essence, fulfillment is about doing what you love, prioritizing what matters, and sometimes, having the wisdom to say no.Embracing the Momentum of Passionate WorkMichael Katz, CEO and co-founder at mParticlehttps://humansofmartech.com/2023/09/05/87-michael-katz-the-evolution-of-packaged-cdps/ At the heart of a fulfilling life, according to MK, is the enjoyment of one's endeavors. He prioritizes his roles not by societal standards, but by personal significance, with fatherhood at the pinnacle. His career, while varied and demanding, trails behind his family in his list of priorities. This clear hierarchy is the cornerstone of his contentment, allowing him to approach his other roles with a grounded perspective.MK's experience has taught him that the objective isn't merely to become adept at riding the rollercoaster of entrepreneurship but to reach a state where the highs and lows no longer dictate his emotional landscape. The concept of equanimity emerges as a desired state—one where external circumstances lose their grip on one's inner peace. This is not an attitude of disengagement, but rather a refined approach to emotional investment in the business world.His philosophy is crystallized in a dinner conversation with a friend, echoing Lupe Fiasco's words. The common adage of pursuing happiness is, in his view, a misguided one. Instead, MK posits that the pursuit itself ought to be happiness. Finding joy, meaning, and growth in one's work is the real measure of whether one is on the right path. It's a subtle but profound shift from happiness as a goal to happiness as the journey.MK gauges his alignment with his work through his emotions—the excitement of starting a new week and the anxious drive at the week's end, fearing time was not maximized. The day these feelings invert is the day he'll reconsider his commitments. This barometer of passion versus productivity serves as his compass, keeping him engaged in work that fuels rather than drains him.Key Takeaway: Defining success on your own terms involves identifying what brings you intrinsic joy and pursuing it with relentless passion. MK's reflections remind us that true happiness in our professional lives is achieved when we relish the journey itself, not just the milestones along the way. When work aligns with our values and excites us consistently, we find ourselves exactly where we need to be.Harnessing Passion as the Antidote to BurnoutJuan Mendoza, the CEO of The Martech Weeklyhttps://humansofmartech.com/2023/07/04/78-juan-mendoza-the-ethics-of-generative-ai-trust-transparency-and-the-threat-of-dehumanization/Juan draws his inspiration from an unconventional yet stirring source—Steve Irwin, the iconic Crocodile Hunter. Irwin's fervent commitment to wildlife conservation becomes a beacon for Juan, illustrating how unwavering passion can fuel both happiness and success. Like Irwin, Juan is energized by a mission that transcends mere occupation; for him, it's about making sense of the tangled web of technology and marketing, aiming to illuminate paths for others within this intricate maze.Juan's dedication to his work keeps him up into the wee hours, not out of obligation but from a deep-seated enthusiasm for discovery and education. This zeal parallels Irwin's approach, who was not merely a television personality but a fervent educator and conservationist. Juan recognizes that to be successful and fulfilled, one must be driven by a cause that ignites a “red hot passion,” much like the one that powered Irwin's every action.The notion that such passion is “kryptonite to burnout” encapsulates Juan's philosophy. It's this intensity that sustains him, allowing for extended work hours without the usual fatigue. However, he doesn't neglect the fundamentals—adequate sleep, healthy eating, exercise, and maintaining relationships. These are the building blocks that support the demands of a passionate pursuit.Juan expresses concern that too many people lack a vision for their lives, moving from job to job without a guiding objective. Yet, it's the individuals with a clear and compelling vision, those who commit to solving problems over a lifetime, that Juan finds truly inspirational. These visionaries do not just exist; they radiate influence, compelling others to follow and learn from their indefatigable drive.Key Takeaway: Embracing a mission with the fervor of Steve Irwin is essential to withstand the rigors of professional life without succumbing to burnout. Juan's reflections challenge us to find our own “Crocodile Hunter” mission, an endeavor that ignites such a powerful enthusiasm that work transforms into a source of happiness and inspiration. It's about being propelled by a vision that's vivid and vibrant, serving not only as a personal beacon but also as a rallying point for others.Living Your Core Values and Setting the Right PrioritiesOnce we identify our passions, we naturally seek to align our actions and decisions with what we value most. Several guests mentioned values, making choices, setting priorities and having a north star.The Art of Juggling Life's Many RolesLauren Aquilino, CEO at EMMIE CollectiveLauren's philosophy on maintaining happiness and success centers on a keen awareness of personal values and priorities. He acknowledges that striking a perfect balance is an elusive goal; instead, it's about making choices every day that align with one's core values. Whether it's deciding which social media to engage with or how to allocate time, these decisions shape the work-life balance.Lauren's anecdote about parenting, shared through an article from Sidney, illustrates the practical nature of his approach. The analogy of juggling glass and plastic balls helps differentiate between critical tasks and those that can withstand a drop. His personal experience at his child's Halloween parade highlights this; forgetting the candy was forgivable, but missing the event would have been a regrettable lapse.Mental health emerges as a non-negotiable aspect of Lauren's well-being strategy, particularly in the demanding field of marketing operations. He emphasizes the need for mental breaks, citing a personal breaking point as a catalyst for change. Recognizing one's autonomy over their schedule and the ability to say 'no' are critical steps in safeguarding one's mental space.Career happiness, for Lauren, meant making a conscious decision not to pursue a management path, choosing instead to focus on consultancy where he could grow without managing a team. This choice allowed for a career path aligned with his desire for freedom and his responsibilities at home. He emphasizes that career growth doesn't always mean moving up—it means moving in the direction that fulfills you.Key Takeaway: Real success is defined by how closely one's life mirrors their values and priorities. Lauren's experiences remind us that we hold the power to choose our path and that by regularly assessing our decisions against our personal values, we can achieve happiness. The true mark of balance isn't a flawless juggling act; it's knowing which balls are made of glass and which are plastic, and making sure the ones that matter most remain in the air.Navigating the Tightrope of Parenthood and CareerNatalie Miles, Head of Marketing Technology at ChimeFinding a balance can often feel like an unattainable ideal, especially when faced with the demands of both a career and parenthood. Natalie, a parent to a young child, compares daily life to walking a tightrope, a precarious balancing act where one misstep can feel catastrophic. On days like today, when faced with a sick child, the challenge intensifies, but the determination to persevere remains steadfast.Acceptance is a significant theme in Natalie's narrative—the acknowledgment that not all balls can be kept in the air. On some days, screen time becomes the necessary tool to juggle responsibilities, and work might receive only a fraction of usual attention. This acknowledgment is not a sign of defeat but an exercise in intentionality. It's about making peace with the fact that not every aspect of life can receive 100% focus all the time.For Natalie, empowerment stems from this very acceptance. Recognizing that it's impossible to be everything to everyone on any given day, and choosing what to prioritize, is an essential skill. Parenthood, in many ways, sharpens the ability to discern what truly matters and align actions accordingly. This skill of prioritization is akin to a superpower, honed by the necessity to focus on the most impactful tasks at hand.Central to navigating this journey is identifying one's North Star. For Natalie, the child is the beacon guiding all decisions. The career is not just a job but a means to provide for the child, to offer opportunities, and to set an example of living with passion and focus. When values and actions are in harmony, even the toughest decisions come with a certain tranquility.Key Takeaway: The art of balancing parenting with professional life isn't about perfection but about making informed choices on where to invest energy. By accepting the inevitable trade-offs and identifying a clear North Star, one can navigate the complex interplay of responsibilities with a sense of purpose and empowerment. Natalie's experience reminds us that it's okay not to do it all, as long as we remain true to our core values and what matters most.Embracing the Trade-Offs in Search of FulfillmentDavid Chan, Managing Director at Deloitte Digitalhttps://humansofmartech.com/2023/10/03/91-david-chan-how-dual-zone-strategy-and-journey-orchestration-are-reshaping-cdps/ In a world that relentlessly pursues balance, David chooses to navigate life through a series of deliberate trade-offs. He recognizes that allocating time and effort across different areas is a juggling act, where not all balls can be kept in the air simultaneously. Instead of striving for an unattainable perfect balance, he focuses on making intentional choices that align with his priorities, whether it be family, career, or personal interests.David's approach is rooted in the acceptance of life's inherent give-and-take. He understands that saying 'yes' to one aspect often means saying 'no' to another, and that's not a source of regret but a fact to be embraced. This philosophy frees him from the guilt typically associated with neglecting one area to favor another, allowing him to be fully present in his chosen focus.The love for his job at Deloitte stems not just from the nature of the work but from the entrepreneurial freedom it provides. Inspired by his parents' small business, he finds satisfaction in constructing teams and carving out his own space within the corporate structure, mirroring the independence of business ownership.Learning and sharing knowledge fuels David's enthusiasm for his work and life. He values the lessons gleaned from challenges and mistakes, seeing them not as failures but as opportunities to provide guidance. By imparting his 'pain' as clients' 'gain,' he reframes setbacks as valuable expertise, enriching both his professional practice and his client's experience.Key Takeaway: Life's equilibrium isn't about perfect balance but about embracing the trade-offs that come with prioritizing what truly matters. David's story is a testament to the power of choice and the peace that comes from pursuing work that resonates deeply with one's values and goals. His narrative encourages a mindset shift from seeking balance to seeking fulfillment through meaningful engagement where we are most passionate.The Art of Selective Focus in a Multi-Dimensional WorldScott Brinker, the Martech Landscape creator, the Author of Hacking Marketing, the voice behind Chiefmartec.comhttps://humansofmartech.com/2023/08/01/82-scott-brinker-balancing-excitement-for-ai-and-composability-with-a-renewed-focus-on-the-human-element-in-martech/Scott may describe himself as one of the "dullest people on the planet," but his singular focus on martech is anything but monotonous. It's rare to find someone whose day job aligns so closely with their personal passions. Scott is immersed in martech not just as a career but as a genuine interest, blurring the lines between work and play. This congruence is a key element in his happiness—his "hobby" is his work, and his enthusiasm for the field is unfeigned.Despite his dedication, Scott acknowledges the finite nature of time. He has not discovered a "magical time portal"; instead, he exercises the power of choice. There's an implicit understanding that time is a non-renewable resource, and thus, saying 'no' becomes as important as saying 'yes.' The 'no' is not a rejection but a strategic decision to prioritize his passion and excel within it.The vastness of opportunities in the tech world is not lost on him; he's aware of the "ton more" that he could be doing. Yet, he chooses to remain selective, focusing on activities that fuel his curiosity and warrant his disciplined attention. This approach may appear unidimensional on the surface, but it's a calculated methodology to ensure depth and quality in his engagement with martech.Scott's strategy is a testament to the power of concentrated effort. It's about the balancing act of curiosity and focus, allowing for a deep dive into areas that truly captivate him. This discipline of selective focus allows Scott to excel and maintain a level of enthusiasm that might wane if spread too thinly across multiple interests.Key Takeaway: In a world teeming with distractions and possibilities, the art of achieving happiness and success often lies in the disciplined pursuit of select interests. Scott's approach demonstrates that depth in a singular passion can be far more rewarding than a scattered focus across multiple domains. The discipline of saying 'no' is just as crucial as the excitement of saying 'yes' when it comes to forging a path lined with genuine enthusiasm and expert knowledge.Achieving Wellbeing through Physical Health and Structured RoutinesUnderstanding our values lays the groundwork for building sustainable habits that promote our overall well-being. Several guests doubled down on the notion that it's all too easy to get wrapped up in work and life and forget about our physical health and the importance of routines.Fostering Balance with Physical Activity and RestRyan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8https://humansofmartech.com/2023/10/24/94-ryan-gunn-hubspot-cheat-codes-ai-features-attribution-and-documentation/ The concept of balance is pivotal to Ryan's approach to life, underscoring the importance of allocating time judiciously across the various demands of his day. In his view, it's not merely about fulfilling obligations like work and sleep but ensuring that no aspect of life excessively overshadows the others. He advocates for a holistic balance, one that includes work, rest, and play in equal measure.Ryan speaks from experience, having immersed himself so deeply in his professional life that it led to burnout and physical repercussions. This serves as a cautionary tale of the dangers of leaning too far into work without heeding the body's warnings. From this, he learned to recalibrate and place a greater emphasis on well-being, particularly through regular exercise.His emphasis on physical activity isn't just about health; it's a critical piece of the balance puzzle, offering both mental reprieve and physical benefits. But beyond exercise, Ryan insists on the inclusion of fun and leisure as essential components. For him, it's about finding joy in the day-to-day, whether that's a moment of laughter or a breath of fresh air during a walk outside.Maintaining this equilibrium requires conscious effort and continual adjustment, akin to an act of juggling where one must remain vigilant not to let any single ball drop. Ryan recognizes that the equilibrium is dynamic, not static, and must be actively managed to prevent the scales from tipping too far in any one direction.Key Takeaway: Achieving a balanced life means recognizing the importance of not only work and rest but also ensuring regular physical activity and opportunities for enjoyment. Ryan's experience illustrates the necessity of a proactive approach to prevent burnout by integrating wellness and leisure into the fabric of everyday life. It's about giving ourselves permission to pause, play, and recharge in the midst of our busy schedules.Implementing Routines and Boundaries for Work-Life HarmonyTara Robertson, Head of Demand Generation at Chili Piperhttps://humansofmartech.com/2023/10/17/93-tara-robertson-cost-effective-growth-and-creative-attention-in-b2b/For many, the quest for balance is an ever-shifting challenge, but Tara finds her equilibrium by incorporating structured routines into her life—a discipline surprisingly aided by the presence of her dog. The necessity of twice-daily walks provides a non-negotiable structure that naturally carves out time away from her screen, a crucial practice for remote workers engulfed in the global, always-on culture facilitated by platforms like Slack.Her commitment to these walks, even amid the harshest winter days, establishes a ritual that bookends her workday, ensuring that her transition into and out of work mode is as screen-free as possible. This routine is more than just exercise; it's a mental health practice that helps Tara delineate her professional and personal time, which is especially valuable in a fully distributed company where the lines can easily blur.Time blocking emerges as another key strategy in Tara's approach to managing her day. By designating specific hours for specific tasks, including the buffer periods between meetings, she maintains control over her schedule rather than succumbing to the demands of an ever-pinging Slack channel. This deliberate planning extends to all aspects of her calendar, from professional appointments like podcast recordings to those crucial moments of respite needed to maintain her energy throughout the day.Tara's method goes beyond simple time management—it's about establishing boundaries and respecting one's own time. Her techniques may sound straightforward, but they're often overlooked in a world that rewards constant connectivity. By giving herself permission to disconnect and by enforcing a schedule that prioritizes her well-being, she navigates her days with intentionality and mindfulness.Key Takeaway: Tara's story illustrates that finding balance in a remote work environment is achievable through disciplined routines and strategic planning. Establishing clear boundaries for work, as well as committing to personal well-being practices, can lead to a more harmonious and productive life. Her approach reminds us that we have the power to shape our days and that sometimes, the simplest strategies are the most effective.Humility and Balance in a High-Speed IndustryWyatt Bales, Chief Customer Officer at Bluprintxhttps://humansofmartech.com/2023/07/18/79-wyatt-bales-redefining-marketing-with-ai-sql-full-stack-pros-and-the-automation-of-end-to-end-campaign-requests/Wyatt's perspective on achieving happiness and success in a fast-paced industry centers on embracing humility and a sense of levity. He believes in keeping the intensity of the martech industry in check by reminding his team that while their work is important, they are not in life-or-death scenarios. This approach allows for a more relaxed atmosphere, helping to alleviate stress and put the day-to-day challenges into a healthier, more manageable perspective.For Wyatt, the realization that he is part of an industry which offers incredible flexibility is a source of joy. He appreciates the digital life that allows for remote work and travel, emphasizing the rewarding nature of such freedom. This gratitude extends to never taking for granted the opportunities that come with his career, whether it's engaging in insightful podcast discussions or the ability to choose who he works with and from where.His move to Amsterdam was a conscious decision in pursuit of a better quality of life—a concept he noticed early on in his family's lifestyle. Wyatt observed his parents balancing work on the farm with their presence at family events, embodying a flexible work schedule that prioritized family time. This influence now shapes Wyatt's approach to his own work-life balance, as he intersperses his workday with gym sessions, coffee breaks, and moments of relaxation by the canal.The metaphor of not being in a coal mine serves as a reminder of how fortunate he is compared to many other professions. This acknowledgment grounds his approach to work and allows him to put in the necessary effort without sacrificing his well-being. For Wyatt, balance means placing physical and mental health at the forefront, investing in people around him, and letting his career follow these priorities.Key Takeaway: Embracing a lifestyle that prioritizes health, relationships, and flexibility over professional demands can lead to a more balanced and contented existence. Wyatt's journey underscores the importance of humility and perspective in a world that often emphasizes relentless productivity. By choosing to live and work in a way that values personal well-being and investing in others, one can find true satisfaction in an industry that never slows down.The Serenity of Norway and the Pursuit of Inner BalanceDan Balcauski, Founder of Product Tranquilityhttps://humansofmartech.com/2023/06/20/76-dan-balcauski-adventures-in-the-world-of-saas-pricing/Dan's journey to maintain happiness and success takes him to both physical and introspective landscapes. His experience along the west coast of Norway emerges as a breathtaking highlight. With its steep costs matched by its sheer beauty, Norway serves not just as a travel destination but as a metaphor for the investments we make in search of joy and fulfillment.It's not the sights alone that hold the essence of Dan's contentment; he describes himself as a seeker, someone on a continuous quest for truth. This pursuit is grounded in a steadfast meditation practice. The discipline of regular meditation provides him with the mental clarity needed to navigate the complexities of life. His commitment to this practice has become a cornerstone of his daily routine, an anchor amidst the flux of daily responsibilities.Meditation retreats have played a significant role in Dan's personal development, offering profound experiences that have shaped his approach to balance and well-being. He prioritizes starting his day by centering his thoughts and intentions through meditation, an act that has proven indispensable. Although an afternoon session is ideal, he acknowledges the challenge of fitting it into a busy schedule, reflecting a realistic and relatable struggle to maintain such practices.Key Takeaway: True happiness and success are often found in the balance between seeking external wonders and cultivating internal peace. Dan's narrative illustrates that while destinations like Norway can provide awe-inspiring experiences, the consistent practice of meditation can offer a more accessible form of daily escape and clarity. His story encourages us to find our own version of Norway—be it a place, a practice, or a passion—and to pursue our own truth with the same dedication we apply to our most valued routines.Fostering Lifelong Learning and Curiosity for GrowthAs our daily routines reinforce our physical health, several guests' answers focused on our minds and how they crave the expansion that comes with new knowledge and new perspectives.Cultivating Curiosity for Career ContentmentTamara Gruzbarg, VP Customer Strategy at ActionIQhttps://humansofmartech.com/2023/09/12/88-tamara-gruzbarg-a-hybrid-approach-to-cdps/Remaining perpetually inquisitive has been the cornerstone of Tamara's happiness and success. Her career trajectory, dotted with varied roles across different industries, has been fueled by an insatiable desire to learn. The absence of boredom in her professional life isn't serendipitous; it's the result of a deliberate pursuit of novel experiences and knowledge.Tamara's dedication to learning and adapting her skill set has been a source of joy and engagement. She reflects on her transition from the client side to the vendor side as an enriching chapter, one that threw her into the deep end of a technology-driven environment. It's in these moments of change and challenge that she finds the most satisfaction, diving into the nuances of customer data within diverse frameworks and discovering the universal applications of her expertise.The past five years, particularly, have marked a period of profound growth and learning for her, symbolizing the essence of what keeps her motivated—continuous education. The joy derived from unraveling new aspects of her field, understanding the mechanics of tech from a fresh perspective, and the day-to-day learning have been central to her sense of fulfillment.Key Takeaway: The secret to maintaining enthusiasm in one's career lies in an unwavering commitment to curiosity and personal development. Tamara's journey reveals that when we position continuous learning as our professional modus operandi, not only do we evade stagnation, but we also uncover new dimensions of happiness in our evolving roles.Embracing Resilience in the Entrepreneurial LandscapeArun Thulasidharan, CEO & Co-founder at Castled.iohttps://humansofmartech.com/2023/08/22/85-arun-thulasidharan-unpacking-the-challenges-of-warehouse-native-martech-and-identifying-solutions/ The entrepreneurial journey is often glamorized, but Arun brings a dose of reality to the conversation with the understanding that a significant majority of efforts may not pan out as expected. Learning early on that failure is a more frequent companion than success, he has come to terms with the unpredictable nature of starting and running a business. The key to his coping mechanism is a resilient mindset that accepts setbacks as part of the process rather than definitive judgments on his endeavors.His recollection of initial customer interactions that fell through—a scenario that would dishearten many—is telling of his growth. Where once such experiences led to disillusionment, they now are met with a pragmatic approach: an unconverted customer is simply a sign to move on to the next opportunity. This maturity didn't occur overnight but evolved gradually, contributing significantly to his current perspective.Beyond the acceptance of business challenges, Arun stresses the importance of disconnecting from work to maintain well-being. Time spent playing with his young daughter or unwinding with friends isn't just leisure; it's an integral part of his strategy to stay grounded and mentally healthy. He recognizes that while his career is crucial, it cannot overshadow the other vital aspects of his life.The separation of professional responsibilities from personal life is what Arun cites as the foundation of his productivity. It's a compartmentalization that enables him to fully engage in his work when it's time to do so and equally immerse in the joys of family and friendship, thus maintaining a sustainable balance.Key Takeaway: The entrepreneurial path is fraught with trials, and success lies in developing resilience and the ability to pivot without losing stride. Arun's approach underscores the necessity of cultivating a mindset that sees failure as a routine part of the game and balancing intense work with the rejuvenating company of loved ones. This equilibrium is essential not just for surviving the rigors of business but for thriving in every aspect of life.Embracing Evolution: The Entrepreneurial Journey of Continuous GrowthPini Yakuel, the Founder and CEO of Optimovehttps://humansofmartech.com/2023/07/25/81-pini-yakuel-self-optimizing-campaigns-the-cost-of-generalization-and-packaged-martech/ Pini's approach to maintaining balance and happiness is deeply rooted in the concept of evolution—a constant, intentional journey of growth. He frames his career as a series of deliberate choices rather than obligations, highlighting the autonomy he possesses. This perspective is key to his satisfaction; the idea of choosing his path lends a sense of empowerment to his daily work.The entrepreneurial spirit thrives on adaptation and learning. For Pini, the growth of his company isn't just a corporate goal; it's a personal challenge. He finds himself perpetually in roles that stretch his capabilities, doing jobs he's never done before. This continuous venture into the unknown keeps him sharp and engaged. It's a challenging aspect of his work, but also a thrilling one, ensuring that his professional life is never stagnant.Pini's enjoyment of his work is magnified by the opportunity to correct his own errors. This ability to rectify mistakes is a form of freedom that many yearn for but seldom attain. The privilege of navigating through challenges and emerging successful is a source of profound fulfillment for him. It's not just about solving problems but about the autonomy and learning that comes from the process.His perspective redefines freedom in the workplace, emphasizing personal accountability and the joy of learning from one's own experiences. This hands-on approach to problem-solving and growth has shaped his career and personal happiness.Key Takeaway: Personal growth and the freedom to learn from one's own mistakes are at the heart of job satisfaction and success. Pini's narrative offers a compelling perspective: viewing challenges as opportunities to grow and embracing the discomfort of the unfamiliar can lead to a fulfilling professional journey. It's an empowering reminder that the path to happiness often lies in the pursuit of continuous evolution and self-directed improvement.Embracing the Present for a More Fulfilling LifeWhile curiosity broadens our horizons, for a few guests it also deepens their appreciation for the present moment and the journey itself. Choosing Happiness and Defining Success on Your Own TermsDeanna Ballew, Senior Vice President of DXP Products at Acquiahttps://humansofmartech.com/2023/08/29/86-deanna-ballew-embracing-open-source-composable-martech-ai-literacy-and-qualitative-insights/The pursuit of happiness and success is often seen as a complex, elusive goal, but Deanna brings it back to basics with a clear mantra: happiness is a choice, and success is a personal definition. She rejects the notion that joy and accomplishment are external milestones waiting to be stumbled upon. Instead, she portrays them as deliberate pursuits, choices that one must actively engage with.Throughout her career, spanning multiple industries and roles, Deanna has approached each transition with a proactive mindset. The impetus for change has always been her desire for personal growth and satisfaction, leading her to opportunities that resonate with her ambitions. Her path is a testament to the power of seeking out one's own happiness rather than expecting it to arrive unbidden.Success, as Deanna outlines, is equally a matter of personal conviction, shaped by individual values rather than societal benchmarks. For her, it has evolved from chasing titles to fostering teams, developing new products, and managing organizational changes. It's about appreciating the journey and recognizing the milestones, measuring them not just by the endpoint but by the progression.Balance, especially as a mother and executive, is reframed in her philosophy. The traditional scorecard of work versus life is replaced with a more holistic view of fulfillment. For Deanna, fulfillment is an ever-shifting target, adapting to life's different stages. Whether it's pursuing an MBA in her late 30s or applying her learnings to her organization, she emphasizes the importance of seizing the right moments for personal and professional growth.Key Takeaway: Fulfillment and success are not static endpoints but dynamic processes that demand active participation. By choosing to pursue happiness, defining success on your own terms, and measuring progress against personal benchmarks, one can live a life that is not only accomplished but also deeply satisfying. It's about knowing when to strive for more and when to appreciate the present state of fulfillment.Balancing Career Ambitions with Family TimeKate Nowrouzi, VP of Deliverability at Mailgun by Sinchhttps://humansofmartech.com/2023/08/08/83-kate-nowrouzi-mailguns-vp-of-deliverability-on-email-subdomain-strategies-and-inbox-placement-tools/ Kate's reflection on her career trajectory reveals a gradual but significant shift in her life's priorities. Early in her professional journey, business trips and long work hours dominated her schedule, often at the expense of family time. Now, with her children in college and returning home for the summer, she consciously adjusts her workday, aiming to conclude around the late afternoon to ensure she's there for them—a stark contrast to her previous routine that extended into the night.This change, she muses, might be attributed to the wisdom that comes with age or a retrospective acknowledgment of missed moments, like her children's tennis matches. Kate's evolving perspective underscores a common reevaluation that occurs as one progresses through life; past regrets become instructive, reshaping current decisions and future paths.For Kate, being present for her family has emerged as a paramount concern. This newfound commitment to presence extends beyond mere physical availability; it is an emotional and mental shift to prioritize relationships over relentless work. This recalibration is reflective of a broader trend where professionals seek to align their careers with personal values and well-being.Letting go becomes a recurring theme in Kate's narrative. The realization that staying in an unsatisfactory job only hinders happiness prompted her to step away sooner rather than later. It's a lesson in self-care—releasing what doesn't serve your well-being to make room for what does. By listening to her heart and aligning her actions with her values, Kate has found a more fulfilling path.Key Takeaway: Kate's story is a powerful reminder that success isn't solely measured by professional accomplishments but by the ability to be present for the moments that matter most. It's about making conscious choices that honor both personal relationships and professional responsibilities. The courage to walk away from what no longer serves you, to listen more to the heart, can significantly enhance your overall happiness and life satisfaction.Enhancing Happiness Through the Power of GivingIn appreciating the now, a few guests recognized the importance of extending our impact beyond ourselves, which leads us to the role of giving back in feeling successful and happy. Carving Out Moments for Joy and Impact in a Busy LifeSara McNamara, Senior Manager, Marketing Operations at SalesforceEnsuring happiness amid a demanding schedule, Sara believes, is largely about intentionally setting aside time for enjoyment. She views this strategy as straightforward yet crucial—prioritizing fun is essential, not trivial. Whether it's quality time with loved ones, embracing the thrill of travel, or indulging in fresh experiences, these activities infuse his life with excitement and a sense of fulfillment.Sara emphasizes the profound satisfaction she derives from giving back, recounting how creating a course to guide others into the marketing operations field was a decision he questioned time-wise. However, the enthusiastic response from a prospective student reminded her of the significant impact he could make. This connection—helping someone to improve their life and provide for their family—was not only affirming but deeply motivating.Balancing professional rigor with light-hearted leisure is a formula Sara advocates for maintaining personal well-being. After a day immersed in the technicalities of his work, she finds respite in the unapologetic simplicity of reality television. The contrast between her complex work and the entertainment she enjoys is a deliberate tactic to unwind and inject humor into her daily life.The blend of making meaningful contributions and ensuring personal enjoyment is what keeps Sara grounded. It's not just about meeting professional milestones or scaling career heights; it's equally about the moments of levity and the opportunity to make a difference in someone else's journey.Key Takeaway: True happiness stems from a balance between meaningful work and personal pleasures. Sara's approach highlights the importance of actively creating space for experiences that bring joy and the value of endeavors that enrich the lives of others. It's a reminder that sometimes, the simplest pastimes, like enjoying a favorite TV show, are necessary counterweights to the complexities of a professional life.Cultivating Happiness Through the Act of GivingAliaksandra Lamachenka, Marketing Technology Consultant and Nonprofit founderhttps://humansofmartech.com/2023/07/11/79-aliaksandra-lamachenka-the-rise-of-data-product-managers-and-the-organic-evolution-of-ai-in-marketing/Aliaksandra's philosophy for maintaining happiness amid her bustling life is deeply rooted in the act of giving back. Her approach goes beyond the simple transaction of exchange and delves into the broader and more fulfilling aspect of contribution to the community. Through sharing knowledge, whether it's posting insightful articles on LinkedIn or engaging in initiatives like lynda.com, she finds a special kind of joy that isn't derived from personal gain.The act of mentorship, a commitment she undertakes with individuals looking to advance in their careers, is particularly significant. Each session is an opportunity not only to guide but also to uplift both herself and the person she's helping. This reciprocal exchange, where both parties grow, encapsulates the essence of true giving.Aliaksandra's method is a testament to the power of altruism in fostering happiness. By facilitating sales of nilotica—an enterprise likely aimed at improving lives—she experiences a boost in well-being. It's not merely the act of selling but the knowledge that each transaction contributes to a greater good that brings her a profound sense of satisfaction.Her strategy suggests that success is not a zero-sum game. Instead, it can be measured by the positive impact one has on others. The contentment she gains from her charitable acts reinforces the idea that giving back can enrich one's life in unexpected and meaningful ways.Key Takeaway: Happiness, according to Aliaksandra, is a byproduct of generosity. By prioritizing giving back, be it through sharing expertise, mentorship, or ethical business practices, one can experience a deeper sense of joy that goes beyond traditional measures of success. Her stance offers a compelling reminder that in the pursuit of personal and professional fulfillment, what we give often returns to us, enhancing our own sense of purpose and joy.Empowering Personal Success Through the Strength of RelationshipsThe act of giving then connects us back to others, the community around us, where our personal growth and contributions come full circle. Several guests centered their answers around their friends, coworkers and family.The Power of Positive Associations in Achieving BalanceBoris Jabes, the Co-Founder & CEO at Censushttps://humansofmartech.com/2023/06/27/77-boris-jabes-decoding-the-composable-cdp/Boris's strategy for navigating the demands of his professional and personal life is as straightforward as it is profound: it is the company he keeps. The significance of community is a recurrent theme in his narrative. At work, his colleagues are more than just coworkers; they're a source of inspiration and joy. Outside the office, friends and his spouse play an equally vital role, contributing to a support system that lifts him higher.For Boris, the distinction between the various relationships in his life is less important than the overall quality of these connections. His enthusiasm for interaction is palpable—he looks forward to being in the office, a sentiment that might seem at odds with the modern trend towards remote work, but it underscores the value he places on physical presence and community.His relationships are not passive; they actively inspire him to achieve more. This inspiration translates into a greater zest for life and work, which in turn fuels his success. Boris's anticipation to engage with his colleagues is a testament to the positive environment he has helped to cultivate at his workplace.The energy he derives from being around great people doesn't just help him cope—it propels him forward, blurring the lines between work and pleasure. This blurring is not a source of confusion but a harmonization of his environment with his ambitions.Key Takeaway: Surrounding oneself with uplifting and inspiring individuals can be a powerful method for maintaining balance and happiness in life. Boris's experience suggests that the quality of our relationships can greatly influence our ability to thrive in both personal and professional realms. It's a reminder that success is not just an individual pursuit but a collective experience shaped by the people with whom we choose to spend our time.Nurturing Balance Between Work and Personal BondsTejas Manohar, Co-founder and Co-CEO at Hightouchhttps://humansofmartech.com/2023/08/15/84-tejas-manohar-the-past-present-and-future-of-composable-cdps/In the quest for balance, Tejas turns to the age-old wisdom of nurturing personal relationships and engaging in diverse hobbies. He underscores that at the core of our professional hustle, we are all human, seeking fulfillment beyond the confines of work. Investing in relationships—with family, friends—and dedicating time to activities that disconnect him from work responsibilities are not just pastimes but essential components of his well-being.Embracing new challenges every few months, Tejas finds joy in the process of learning and the freshness it brings to his life. Whether it's experimenting with new recipes or exploring powerlifting, these activities serve as a counterbalance to the inevitable stress that comes with managing the highs and lows of his company. It's this oscillation between focused work efforts and personal pursuits that sustains his motivation and happiness.His approach reflects a dynamic way of living, one that accepts that being an amateur in various endeavors is not only acceptable but enriching. It's a reminder that expertise in one field does not preclude the enjoyment of growth and learning in others. Tejas's willingness to pick up a harmonica or delve into powerlifting epitomizes the essence of a well-rounded life.The playful nod to an AI-dominated future adds a layer of humor to his narrative, perhaps a subtle acknowledgment of the ever-changing landscape of technology and work. Yet, it also reinforces the value of those uniquely human experiences—relationships and hobbies—that technology cannot replicate.Key Takeaway: Achieving happiness and success is as much about the strength of our personal bonds and the variety of our interests as it is about our professional achievements. Tejas's story encourages us to regularly step out of our work personas and invest time in learning new skills and nurturing relationships. This balance is crucial for maintaining a sense of self and ensuring that life remains full, no matter what the future holds.Balancing Success with a Supportive PartnershipBobby Tichy, Co-Founder and Chief Solutions Officer at Stitchhttps://humansofmartech.com/2023/05/16/72-bobby-tichy-ai-and-the-future-of-martech-a-deep-dive-from-sfmc-to-braze/ Bobby credits a significant part of his happiness and success to the quality time spent with his spouse. Mornings begin with walks, a simple yet profound routine that sets the tone for the day. These walks are more than just exercise; they are a shared experience, a time for connection and grounding before the rush of the day sets in.Their relationship extends beyond the walks, with trips and frequent hangouts, illustrating that companionship is deeply woven into Bobby's daily life. What stands out is not just the quantity of time spent together but the quality. Bobby has married his best friend, an ideal that while often spoken about, is seldom realized to this extent. This partnership is multifaceted—spouse, confidante, and motivator.The dynamic is unique; it's rare to find someone who can challenge you and be the bedrock of your joy. Bobby's spouse is integral to his work life as well, possessing an understanding of Bobby's professional world, enabling him to be a partner in every sense of the word.Key Takeaway: A fulfilling personal relationship can be a cornerstone of professional success and happiness. Finding a partner who can play multiple roles in your life—ally, adviser, and supporter—can create a powerful dynamic that fuels both personal satisfaction and professional growth.Navigating the Process of Work-Life IntegrationMike Rizzo, Founder and CEO of Marketing Ops.com https://humansofmartech.com/2023/06/13/75-mike-rizzo-building-resilient-marketing-ops-through-community/Mike's daily life involves a delicate balancing act, one that many professionals are familiar with—juggling a fervent passion for work with the responsibilities of being a good husband and father. The remote work dynamic plays a pivotal role in this equation. It affords him the flexibility to be physically present at home, a benefit that comes with its own set of challenges, but also with undeniable rewards. The image of stepping out of an office space and immediately being available for his family illustrates a modern-day perk that many strive for.While the kids being in daycare allows for uninterrupted work time, like during the podcast, Mike seizes the opportunity to blend his work schedule with family time. His honesty about being a 'work in progress' resonates deeply, especially in a culture that often pressures individuals to project a facade of having it all figured out. Acknowledging that the management of his work-life balance has been less than perfect shows a vulnerability that is both relatable and commendable.The organization and community that Mike is dedicated to building require immense work, and that reality has meant that his work-life balance has sometimes tipped more heavily towards work. Yet, he doesn't stand alone in this; his family's support is a testament to the collective belief in the importance and potential of his endeavors.Looking ahead, Mike expresses optimism, the belief that the situation is improving, and anticipation for a future where his efforts within the company translate into financial stability, reducing the need for extra side jobs. It's this forward-looking mindset, coupled with the understanding and support of his family, that fuels his drive and determination.Key Takeaway: The journey towards achieving balance between professional drive and personal life is an ongoing process, especially in a remote work setting. It requires transparency, the support of loved ones, and the optimism to see through the immediate challenges to a future where balance is not just a possibility but a reality. Mike's story is a powerful reminder that it's not about perfection, but progress and support systems that make the balancing act feasible.The Entrepreneurial Spirit Meets Personal FulfillmentPratik Desai, Founder and Chief Architect at 1to1https://humansofmartech.com/2023/06/06/74-pratik-desai-a-time-travelers-guide-to-martech-and-personalization/Pratik approaches the balancing act of life with a mindset that is refreshingly pragmatic yet infused with a passion for what he does. The core of his contentment seems to stem from a blend of professional drive and personal passions. The acknowledgment that even if his entrepreneurial ventures were to falter, he has the skill set to be employed elsewhere, is a safety net that fuels his confidence rather than a fallback plan. His wife, a recurring anchor in his narrative, reiterates the notion that Pratik's business is indeed his job, blurring the lines between work and personal enterprise.It's his integration of passion for AI with problem-solving that makes his work feel less like a job and more like a calling. This intrinsic motivation is key to his happiness. Beyond the work, Pratik emphasizes the importance of recharging, an aspect often neglected in the hustle culture. Time spent with his dog and wife, backpacking and hitting the road for hikes, is not just leisure but a conscious effort to rejuvenate.Celebrating the small victories is another aspect where Pratik has learned to pause and appreciate progress. His wife's influence is significant here, ensuring they take a moment to honor their achievements, whether it's the growth of his agency or personal milestones, sometimes with something as simple as enjoying a Thai dinner.The team Pratik has built is another pillar of his success. The willingness of team members to step up, irrespective of their roles, to tackle challenges, reflects the strong community he has fostered within his agency. This collaborative spirit undoubtedly contributes to not only the agency's success but also to Pratik's personal satisfaction.Pratik's conscious decision to distance himself from social media's competitive landscape highlights a self-awareness that's crucial in today's digital age. Rather than measuring himself against others, his focus is on self-improvement, a strategy that has proven to be both fulfilling and effective.Key Takeaway: True balance comes from aligning your work with your passions, taking time to recharge, appreciating the journey, fostering a supportive team, and focusing on personal growth rather than external validation. Pratik's experience underscores that success and happiness are not just about reaching the destination but also about cherishing the path taken and the people who walk it with you.Episode RecapAchieving happiness and success is about marrying passion with profession, setting personal benchmarks for success, and making time for what's vital. It requires the courage to say no and the wisdom to chase what genuinely fulfills us.The idea is to pursue a vision with fervor, seek work that mirrors our values, and understand which commitments are crucial. It's less about perfection in balancing every aspect of life and more about informed prioritizing and embracing trade-offs.Maintaining well-being alongside professional ambitions calls for setting clear boundaries, integrating rest and play into our routines, and choosing simplicity over constant hustle. Personal growth and learning from mistakes are essential for job satisfaction and resilience.Generosity, cultivating meaningful relationships, and nurturing diverse interests enrich not only our careers but also our personal lives. Supportive partnerships are often the backbone of professional growth and emotional well-being.Main takeaway: Balance is a continuous journey rather than a final destination, involving passion alignment, personal recharging, and appreciation of life's path, including those who accompany us along the way. And never underestimate the power of a well-timed 'no' to maintain balance and propel your journey forward.✌️ —Intro music by Wowa via UnminusCover art created with Midjourney

In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape. Discussion points include: Managing your tech stack and aligning with your strategy The current role of ai in marketing and tools like Jasper.ai and GPT-3 Integrating with your core CRM or MAP Martech and the cloud data warehouse layer The 90/10 business rule Gartner predicted the growth of marketing tech Connect with Scott Brinker at https://chiefmartec.com/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment. On the Menu: 1. Martech Trends and the Great App Explosion 2. Picking the right tools for your martech stack 3. Identifying which sources to integrate with the Customer Data Platform 4. The role of intuition in data driven decision making 5. How to design a scaling integration strategy that works 6. Adapting your business model to the current macroeconomic environment

What has been the growth of ecosystems within business?. Joining us again in episode 54 of Pit Stops to Podium is Scott Brinker. Scott Brinker is VP of Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the Chiefmartec.com blog and serves as the program chair of the MarTech Conference Series. He is the author of the best-selling book Hacking Marketing, published by Wiley. Today we are learning about the Breadth, Depth, and where is HubsPot going to next building ecosystems. //ENGAGE WITH SCOTT LinkedIn: (8) Scott Brinker | LinkedIn // STAY AWESOME & DO IT BIG!! Website: revpartners.io Listen on Spotify and Apple Podcasts

Scott Brinker, known as the “godfather of martech” and currently VP Platform Ecosystem at HubSpot, talks to Eric about everything marketing technology from how to stay on top of it all to how best to implement changes in your organization.Scott explains that the No Code movement represents a fundamental shift towards empowerment of business users and marketers. It's not just about letting people build software applications without having to code them, it's about allowing the average person to self-service their ideas. And while culture change and adoption of new technologies and workflows are necessary, it inevitably requires a huge investment. Scott's tips for success include:Make sure you're allocating the space in people's responsibilities to learn new tools, technologies and approachesOnce you have the tools and people know how to use them, you have to make sure from a process re-engineering perspective, you actually look at how people will use these new tools and determine where the constraints are and work to see how to overcome those constraints working collaboratively with the new technology and getting things done. While Scott admits the world of marketing technology is too large to stay on top of at this point, he also lets us know how he does his best. To see the famous Marketing Technology Landscape Graphic click here. For more from Scott visit www.chiefmartec.comFind him @chiefmartec on Twitter or on LinkedIn.Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at media@wearerival.com, we'd love to hear from you. 

Scott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm's tech to exploit them and drive broader firm success. The post Scott Brinker, Chiefmartec and HubSpot's VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s appeared first on Rattle and Pedal.

Scott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm's tech to exploit them and drive broader firm success. The post Scott Brinker, Chiefmartec and HubSpot's VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s appeared first on Rattle and Pedal.

In this episode, I'm joined by Scott Brinker. If you've been working in Martech for some time, Scott needs no introduction. Affectionately called “the godfather of Martech” Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer science at Harvard, and is a Fellow at MIT Sloan. Scott's also behind the now-famous Martech Landscape supergraphic, a tool that maps and categorizes more than 8,000 marketing technologies in the industry. In this episode, we're talking about Scott's perspective on Martech in 2022 as he's recently written an article talking about three big innovation horizons in the industry: Commerce, Big Ops, and No Code. --- Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Scott Brinker on LinkedIn, Twitter, and on Chiefmartech.com

Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It's less about changing what marketing does and more about transforming how the work is done.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of operations in bridging the gap between high-level marketing vision and strategy and on-the-ground marketing and CX delivery.  This podcast covers:  Marketing technology and operations as key drivers of the modern marketing organization.  The ongoing debate about best of breed vs. integrated martech stacks, and a new way to think about platforms – as vehicles for aggregation.  The new rules of marketing technology operations, and where low-code/no-code capabilities fit in martech implementation.  The future of the martech conversation – what's next for marketers?  Here are some of the resources we mentioned during the episode:  Experience 2030: sas.com/experience2030  Should you Build or Buy Martech? Yes. https://chiefmartec.com/2021/07/build-buy-martech/  Aggregation Theory Applied to Martech Stacks: https://chiefmartec.com/2021/05/aggregation-theory-applied-martech-stacks-2/  New rules of Marketing Technology and Operations: https://chiefmartec.com/2018/10/new-rules-marketing-technology-operations/  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.   Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University.  A transcript of this episode can be found here. 

“Digital marketing is a blessing and a curse…” Maurice Bretzfield has been a lifelong Dodger fan, a raconteur, traveler, and a connoisseur of matters of the tongue, ear, and eye. He's also a blue water sailor, dad, granddad, Digital Marketing geek, consultant, mentor, and teacher. Maurice has been practicing Digital Marketing since the release of the first Web browser, Netscape, in 1994. This episode is near and dear to my heart. I don't know how my career would look like today if I didn't meet him—good thing I did! We talked about how he got into digital marketing, how he became my mentor, common mistakes small business owners make when trying to transition into a digital-first business, why he loves Martech, why personal branding is important, and more! Want to say to Maurice? Google his name! Or you can visit MauriceBretzfield.com or say hi on LinkedIn. Resources Mentioned: https://www.SproutSocial.com https://SearchEngineLand.com https://www.SEMRush.com https://www.Ahrefs.com https://ChiefMartec.com https://www.Lately.ai --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Marketing technology is now essential to business success. Yet marketers continue to struggle with the complexity of their bloated marketing automation solutions, citing lack of application integration amongst their toughest challenges. The answer, according to Hubspot's marketing technology expert Scott Brinker, is to develop more open and compatible platform ecosystems that make it easy for marketers to add on any application they want.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Marketing is a truly powerful revenue lever. What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business. I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world of martech and how it is still evolving and the important role data plays in supporting it. Get into this jampacked conversation with the Chief Martec himself. Episode Highlights: What makes Hubspot’s platform ecosystem unique [00:59] Strategy, marketing, and technology are intertwined [03:13] Winning depends on your willingness to experiment [06:18] Avoid taking it too far when it comes to being data-driven [07:51] On the Apple iOS changes: What matters is what you’re delivering with your message [11:19] The software and marketing landscape isn’t shrinking soon [14:03] Data reporting and Hubspot integration [15:24] The importance of marketing attribution to marketers [17:03] Agile marketing vs traditional marketing [21:40] Myths surrounding agile marketing [25:35] What’s next for Scott in 2021 [29:07] About Our Guests: The Editor at ChiefMartec.com, Scott Brinker is the current VP Platform Ecosystem at Hubspot. He works in shaping the company's platform strategy and leading business programs for Hubspot’s global technology partner ecosystem. Scott is fascinated by the intersection of technology platforms, marketing strategy, and operations. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and… The post How To Stack Marketing Technology with Scott Brinker appeared first on Eric Schwartzman.

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago… The post How To Stack Marketing Technology with Scott Brinker appeared first on Eric Schwartzman.

Over the last decade the number of Martech companies has grown exponentially. There's countless tools for hosting websites, hundreds for sending emails, systems for housing data, tools for visualizing data, and on and on and on. No one knows this better than today's guest Scott Brinker, Founder of ChiefMartec blog and creator of the Martech supergraphic, a well-known visual that attempts to organize marketing technology by logos. 10 years ago the quaint graphic had 150 logos. Today's version has over 8,000. With the martech industry growing exponetially--and companies, on average, using 75+ tools--we have to ask: How much tech is too much tech?

Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.About the host:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the show (https://www.eastwestpr.com/podcast-speakpr)

Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.About the host:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/Support the show (https://www.eastwestpr.com/podcast-speakpr)

In today's episode, Scott Brinker joins Yaag and Manish to throw light on some interesting questions such as: 1. How are organizations re-aligning their martech stack in the current scenario? 2. Are we headed towards more point solutions or more ecosystems? 3. 4 types of product integrations 4. Bullyware, and more! And then a set of rapid fire questions. You are in for 40 mins of in-depth information, to takes notes from!

In this episode, our CEO Meetul Shah discusses martech with none other than chiefmartec– Scott Brinker! About Scott and Chiefmartec: Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the Martech Industry, especially because of his martech landscape chart! His popular chief marketing technology blog cheifmartec.com serves as a one-stop-shop for every #martech need. Top ten takeaways from the episode: “I would have LOVED to end up somewhere in the music industry! My work is actually easy compared to them!” “I look back at the number of companies from 2011 and a large number of them have been acquired. Very clearly, consolidation happens. The natural course is – innovation cycles lead us to consolidation.” “The net number of software companies continues to increase globally. But the same pattern follows in most segments.” “Stuff like Uber didn’t even exist before. But they changed how people thought about transportation! Now transportation-as-a-service is a flooded market! Think about it. Things keep emerging and when something new emerges it makes us all think.” “I don’t know any marketer who says that everything they need they have through their tools and technologies. There is a lot of scope for innovation here.” “Everyone needs something that connects to other areas of the business in order to bridge silos.” “People want a mix today- the smallest number of tools that at the same time help them beat their competitors! Everyone wants to be a Hero CMO!” “There is a lot happening in martech and marketing for any one company to solve entirely.” “It is crucial to have better foundational platforms.” “As software providers, it is now important to give CMOs the best of both worlds.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

Technology is supposed to help, not frustrate or overwhelm us. Do you struggle with using, choosing, or consolidating marketing technology tools? Marketers tend to love or hate specific tools. Is your favorite on Chiefmartec’s 2019 Marketing Technology Landscape Supergraphic? If not, there are more than 7,000 tools to consider. Which should you use? What to look for? Who should make the decision? Today, my guest is Scott Brinker, vice president of Platform Ecosystem at HubSpot and editor at Chiefmartec.com. He suggests various strategies for selecting tools, so you don’t have to reinvent the wheel. Some of the highlights of the show include: Purpose: Persuade marketing executives to pay attention to intermingling of  personalities and passions between marketers and technologists Categories Covered: Advertising & Promotion, Content & Experience, Social & Relationships, Commerce & Sales, Data, and Management Where to begin? Get clear on foundational systems (CRM, email, content management system, etc.) Significant investment in time and learning; identify gaps to intentionally augment foundation with more specialized tools Ecosystems developed around major platforms can help narrow your choices Makeshift Marketing: Is it good enough? Pieces of the Puzzle: Focus on the capabilities you need Marketing department should identify point person/people to be responsible for operational infrastructure and technology of marketing Ecosystem Mission: Evolution of product, partners, and programs Links: Chiefmartec's 2019 Marketing Technology Landscape Supergraphic Scott Brinker on Twitter MarTech – The Marketing Technology Conference HubSpot Salesforce Marketo Creating Predictable Growth Is Not A Hack With Kieran Flanagan From HubSpot [AMP 126] How To Overcome Makeshift Marketing With New Marketing Superpowers

In this week’s episode of Marketing Scoop, we look at 2 of the most successful Infographics produced by the marketing industry for the marketing industry. We look at how to come up with creative ideas for major content pieces; how to produce powerful, evergreen content pieces that are infographic-led and the value that you might hope to get out of such content. Joining us are 2 great guests… Scott Brinker, Founder, ChiefMartec.com Jeff Sauer, founder, Jeffalytics.com Here’s what we chat about in our discussion: 1:00 Guest intros 2:40 How did Scott Brinker originally come up with his infographic? 4:20 With around 6800 marketing technology vendors currently on Scott’s infographic, how can he possible keep thigs up to date? 5:10 How did Jeff’s infographic come to be? 7:30 What outcome did Jeff wanted to achieve from his infographic? 10:10 Why does Scott keep publishing a new version of his infographic every year? 12:00 What kind of investment in Scott making in this? 13:00 What kind of measurable result is Scott getting out of this? 14:20 Did raising the value of Scott’s personal brand impact his long-term success? 15:00 What kind of business value did Jeff get out of his infographic? 17:15 Was everything that Jess achieved as a result of publishing the infographic planned? 19:00 Did Jeff do much paid promotion? 21:00 What was Jeff’s promotion strategy? 22:00 If Scott was going to try and start the same thing again today, would he do it the same way? 22:40 How would Scott and Jeff advise content marketers if they would like to replicate the same success that they’ve had with infographics? 25:40 How often does Jeff try to update his infographic? 26:50 Would it be a good idea for a marketer to try to replicate this activity if they only have a limited amount of time? 29:50 What’s Jeff’s actionable tip? 30:20 Scott’s actionable tip Here's where you subscribe to the podcast: https://www.semrush.com/podcast/

You've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon!In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.If you're in marketing or business and would like some insights on the current state of marketing technology and what you need to do to stay on the cutting edge, you've got to listen to this episode because there's no one more well-versed in this topic than Scott Brinker!Episode links:Chiefmartec blogMartech ConferenceHacking Marketing BookTwitter: @chiefmartecEmail Scott Agile SherpasConnect with Vera:Subscribe to this podcast at iTunesEmail me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on Instagram

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Live interview with Scott Brinker from the Martech Festival which was held on October 31st 2018 in London. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys). During the interview several topics are covered. Following items are discussed: Why more CMOs are becoming CEOs Pace-Layered Application Strategy and IT Organizational Design The New Rules of Marketing Technology and Operations  

Marketing pro Louis Gudema joins Talking Business Now host Kelly Scanlon to share dozens of best practices and actionable tips from his new book Bullseye Marketing: How to Grow Your Business Faster. He provides insights into how small and mid-sized companies like yours can ramp up growth with more targeted, cost-effective marketing. Tune in to discover: Why small and mid-size companies should be doing even more marketing.The Bullseye Approach to marketing.How companies with little marketing experience can overcome the biggest challenge of launching a successful marketing program.How to take advantage of the areas where the marketing bullseye actually overlap.How non-marketing executives, such as business owners, can overcome marketing challenges.What company leaders must track to know their marketing efforts are paying off. Gudema helps companies from MIT startups to the Global 2000 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. He is the founder and president of a marketing consultancy called revenue & associates. Before that, Gudema founded a marketing agency that he grew into one of the top four in its national market before he successfully exited. A frequent speaker on marketing and business at regional and national events, Guedema is also a prolific writer on the topic. He's been published in The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartec, TechTarget, VentureBeat, Content Marketing Institute and Econsultancy sites. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Moment Masters Show, Shakira M. Brown, a.k.a. “The Small Biz Whisperer” welcomes back marketing expert and now published author Louis Gudema, founder of revenue + associates to the show. Gudema has released a more than 350 page, full color book titled, “Bullseye Marketing: How to Grow Your Business Faster” now available on Amazon https://amzn.to/2zFrV3o . During his chat with The Small Biz Whisperer, Gudema provides a sneak peek of what you will find in his book. He also shares strategy and tactics for effective marketing. If you are dying to learn the actionable marketing steps you can implement today with very little money, Louis Gudema has you covered! Gudema says,” Many marketers, and non-marketing executives, are so focused on spreading the word about their great offerings that without realizing it they do this in reverse order. They start with programs in the outer circle like social media, content marketing (blogging, videos, speeches, etc.) and display advertising — which usually are among the slowest and most-expensive ways to generate new business — and they miss the great opportunities that are right under their noses. And because they do this backward they all too often have poor initial results and soon give up, saying, “We knew it: marketing doesn’t work for us.” Louis Gudema is no novice at marketing strategy. Through his consulting firm helps companies from MIT startups and small businesses to the Fortune 500 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. Louis speaks frequently on marketing and business at regional and national events, and has written for such leading business sites as The Harvard Business Review, MarketingProfs, Chiefmartec, TechTarget, VentureBeat, Content Marketing Institute, and HubSpot. Louis also chats with The Small Biz Whisperer about being an upcoming speaker during Growth & Success Con 2018 Virtual Small Business Conference where he will share even more marketing insights.   Check out this episode to learn how you can optimize your business marketing strategy affordably AND effectively, plus discover some of the low hanging fruit marketing opportunities you have been missing. Show Notes  Check out Shakira M. Brown, Louis Gudema and other amazing business experts by registering FREE to WATCH Growth & Success Con 2018 Virtual #smallbusiness conference taking place in Sept 17-18 offering an AMAZING opportunity for business leaders LIKE YOU to tap the insights of seasoned experts to move your #business forward. BONUS you are invited to attend ABSOLUTELY Free. Claim your spot at http://growthsuccesscon.com. #GrowCon18 GET LOUIS' BOOK   Buy Louis’ book -- on AMAZON – "Bullseye Marketing: How to Grow Your Business Faster” https://amzn.to/2zFrV3o  Learn more Louis Gudema at http://louisgudema.com/ Check out his consulting firm http://revenueassociates.biz/  Follow him on Twitter: https://twitter.com/@LouisGudema    Listen to the Moment Masters Show to be inspired to make the changes necessary to become a Functional Entrepreneurtm to grow the business YOU really want.   Attn: Small Business Owners! Register Free for Growth & Success Con 2018 Virtual Conference. Register Now: http://growthsuccesscon.com    Need to clarify your message or personal brand? Sign-Up for a free consultation for a limited time https://calendly.com/shakira/30-minute-2018-branding-chat Learn more about how to hire Shakira to help you with your business or to speak at your next event: http://shakirabrown.com Follow Me on Twitter: @SmallBizWhisper Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!) Subscribe to this Podcast in Google Play Subscribe to this Podcast in Stitcher  Subscribe to this Podcast on Spotify      Be a guest on Moment Masters Show - email podcast@momentmasters.com   

Scott Brinker. He publishes the chief marketing technologist blog known as ChiefMartec.com and is the program chair for Martech Conference Series. He’s the author of the book Hacking Marketing published by Wiley. He’s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT. Famous Five: Favorite Book? – The Innovator’s Dilemma What CEO do you follow? – Brian Halligan Favorite online tool? — Trello How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – “That software can rewrite the rules of the world”   Time Stamped Show Notes: 00:44 – Nathan introduces Scott to the show 01:36 – There are over 3600-3800 B2B SaaS companies that Scott has worked with 01:57 – Scott was researching the companies all by himself 02:22 – Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive 02:32 – There’s also the ChiefMartec blog that Scott started 8 years ago 03:00 – Scott is into how technology changes the way one manages one’s marketing 03:14 – Scott is also looking at the toolsets that enable the technology in marketing 03:35 – Ion Interactive is a SaaS company 04:44 – Chief Martec got millions of impressions in 2016 05:30 – Chief Martec’s Alexa ranking 06:03 – If you can create something of value, you can succeed 06:53 – Scott gets paid for most of his speaking gigs 07:28 – It’s not an easy path when you’re just starting to pitch to conferences 08:08 – Scott started his chart because of a speaking engagement at a conference 08:40 – The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing 09:23 – It was for 2 weeks 09:35 – Martech Conference was launched in 2014 in partnership with Third Door Media 09:51 – It was actually Third Door Media’s event and they just contacted Scott for content 10:08 – Scott took care of the speaker side and everything that involved content 11:00 – All the sectors in the space excite Scott 12:27 – Scott doesn’t agree that the CRM space is going to zero 13:15 – There’s so much innovation and value 13:30 – The CRM companies who have been in The Top 14:00 – The CRM space is still a hot space 14:52 – The Famous Five   3 Key Points: The marketing space has never been better because of the limitless potential of technology. If you can create something of value, you CAN succeed. Software can rewrite the rules of the world.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives