Podcasts about nielsen bookscan

Recentemente, a TV Cultura fez uma matéria sobre como, nos últimos anos, a quantidade de páginas nos livros tem diminuído. Um levantamento de uma empresa de dados sobre o mercado editorial mostrou que, em 2014, obras com mais de 400 páginas representavam 47% dos 20 títulos de ficção mais vendidos do Brasil. Em 2023, a porcentagem passou para zero. Livros do estilo "tijolão" estão desaparecendo das estantes. Segundo o estudo da Nielsen Bookscan, na última década, o tamanho dos chamados "best sellers" despencou 163 páginas. A média variou de 464 em 2014 para 301 em 2023. Para conversar sobre esse e outros assuntos, Luiz Ribeiro e Paula Carvalho se reúnem para mais um episódio do podcast Em Pilhados! Veja na versão em vídeo aqui: https://youtube.com/live/8m5jOGKTZ3I

Bloomsbury Publishing's new head of investor relations Tamsin Garrity discusses the significant success of Sarah J. Maas's latest novel, "House of Earth and Blood," which achieved global number-one status on Amazon upon its release. In an interview with Proactive's Stephen Gunnion, Garrity noted that this marks Maas's 16th book published by Bloomsbury, with six more titles under contract. Garrity highlighted the remarkable 79% year-on-year sales growth attributed to Maas's works, which also bolstered sales of her backlist titles. The popularity of the fantasy and sci-fi genre, as reported by Nielsen BookScan, has grown by 54% in the last five years in the UK, a trend that Bloomsbury is capitalizing on by representing other renowned authors within this genre, including Samantha Shannon, Susanna Clarke, Alan Moore, and Susan Liu, whose "Three-Body Problem" series is anticipated to be a major Netflix release. Garrity also shared insights into her background and the reasons why Bloomsbury presents a unique investment opportunity. She emphasized Bloomsbury's diversified strategy, balancing academic and consumer publishing, which appeals to portfolio managers. The company's international revenue, digital and audio diversification, and successful acquisition strategy were highlighted as key factors in its growth and attractiveness to investors. Bloomsbury's ability to generate cash allows for reinvestment in its portfolio and acquisitions, contributing to the company's confident and ambitious outlook. With a 127% earnings growth over the last five years, Bloomsbury is positioned for continued success in the publishing industry. #BloomsburyPublishing #SarahJMaas #FantasyBooks #InvestorRelations #PublishingIndustry #BookSales #AuthorInterviews #FantasyGenre #Literature #BookMarketing #PublishingSuccess #InvestmentOpportunity #AcademicPublishing #ConsumerPublishing #BookTrends #BookReleases #NetflixAdaptations #BookToScreen #EarningsGrowth #PublishingAcquisitions #LiterarySuccess #ReadingCommunity #BookLovers #NewReleases #Bestsellers #AuthorSuccessStories #PublishingNews #InvestingInBooks #ProactiveInvestors #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews

300 - Retrospectiva 2023 Este episódio marca o programa de número 300 do Podcast do PublishNews! Além de relembrar um pouco a nossa trajetória, falamos sobre os fatos mais relevantes de 2023 para o mundo do livro. Contamos com a presença de Ismael Borges - Country manager do Nielsen BookScan no Brasil, e também com Tatiany Leite - jornalista, criadora de conteúdo e colunista do PublishNews. Falamos das mudanças no varejo livreiro, com a falência da Saraiva, as dificuldades da Cultura, e também de Americanas. Dos zigzags que os números de vendas apresentaram durante o ano, da importâncias das redes sociais, principalmente o Tiktok, além dos principais eventos, como Bienal do Rio, Feira do livro de Frankfurt e a intensa Flip com a nossa casa em Paraty. Este podcast é um oferecimento da MVB Brasil, empresa que traz soluções em tecnologia para o mercado do livro. Além da Metabooks, reconhecida plataforma de metadados, a MVB oferece para o mercado brasileiro o único serviço de EDI exclusivo para o negócio do livro. Com a Pubnet, o seu processo de pedidos ganha mais eficiência. https://brasil.mvb-online.com/home Já ouviu falar em POD, impressão sob demanda? Nossos parceiros da UmLivro são referência dessa tecnologia no Brasil, que permite vender primeiro e imprimir depois; reduzindo custos com estoque, armazenamento e distribuição. Com o POD da UmLivro, você disponibiliza 100% do seu catálogo sem perder nenhuma venda. http://umlivro.com.br e também com o apoio da CBL A Câmara Brasileira do Livro representa editores, livreiros, distribuidores e demais profissionais do setor e atua para promover o acesso ao livro e a democratização da leitura no Brasil. É a Agência Brasileira do ISBN e possui uma plataforma digital que oferece serviços como: ISBN, Código de Barras, Ficha Catalográfica, Registro de Direito Autoral e Carta de Exclusividade. https://cbl.org.br Este é um episódio 300 do Podcast do PublishNews do dia 18 de dezembro de 2023 gravado no dia 14. Eu sou Fabio Uehara e esse episódio conta com a participação de Guilherme Sobota e talita Fachinni. E não se esqueça de assinar a nossa newsletter, nos seguir nas redes sociais: Instagram, Linkedin, YouTube, Facebook, Tiktok e Twitter. Todos os dias com novos conteúdos para você E agora Ismael Borges e Tatiany Leite Indicações : Podcast Foro de Teresina: https://piaui.folha.uol.com.br/radio-piaui/foro-de-teresina/ Podcast Alexandre: https://piaui.folha.uol.com.br/radio-piaui/alexandre/ Podcast Pico dos Marins - https://globoplay.globo.com/podcasts/pico-dos-marins-o-caso-do-escoteiro-marco-aurelio/668912b5-3113-45f7-b7f7-cf5f87b5e8b7/ Podcast Livros no Centro: https://www.livrariamegafauna.com.br/pra-ver-e-ouvir/podcasts/livros-no-centro --- Send in a voice message: https://podcasters.spotify.com/pod/show/podcast-do-publishnews/message

Segundo pesquisa realizada pela agência Nielsen BookScan, nos últimos dois anos a literatura LGBTQIAP+ se expandiu e mostrou uma aproximação com a realidade da comunidade Queer, ao fugir dos padrões hétero-normativos, muitas vezes retratados nas relações dos casais principais das obras. Esta diversidade literária tem conquistado não apenas os leitores adolescentes, como adultos que buscam identificação com personagens que refletem as próprias vivências ou desejam compreender melhor a causa. De fantasia a romance, passando por biografia, para comemorar este Mês do Orgulho LGBTQIAP+, o Autores e Livros de hoje traz livros com protagonismo LGBT que promovem representatividade e, além disso, contam com narrativas que podem ser apreciadas não apenas pela comunidade Queer, mas por todos que querem mergulhar em histórias surpreendentes e apaixonantes. Na entrevista da Semana, uma conversa com Edy Star sobre o seu primeiro livro, "Diário de um invertido". O cantor e performer Edy Star é um dos primeiros artistas da música brasileira a se declarar publicamente gay, em 1970. O programa destaca também, na coluna “Clube do Livro, o comentário de Mayra Cunha sobre “Sarah é isso”, da francesa Pauline Delabroy-Allard, publicado pela Editora Nós.

Hoje vamos conversar sobre a Pesquisa Produção e Vendas do Setor Editorial Brasileiro do ano base de 2022. Temos como convidados:  Dante Cid presidente do Sindicato Nacional dos Editores de Livros (SNEL), a presidente da Câmara Brasileira do Livro (CBL), Sevani Matos, além da economista Mariana Bueno, da Nielsen BookScan para falar sobre esta pesquisa que mostra um retrato importante de como se comportou o mercado editorial em termos de produção e vendas no ano passado. --- Send in a voice message: https://podcasters.spotify.com/pod/show/podcast-do-publishnews/message

Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielsen BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging; Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way; Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People; The Zappos Experience: 5 Principles to Inspire Engage and WOW; Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System; The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary; The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company; and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World-Famous” Pike Place Fish Market in Seattle. Dr. Michelli holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ), and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named as one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and a doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger. What you'll learn about in this episode: How Dr. Michelli created for himself an opportunity to break out of working in the corporate world and become an independent consultant Why one of the fundamental keys to getting out of a corporate job and working for yourself is understanding the process of serving customers in a profitable way Why it is important to create an experience that encourages your customers to stay with you for the long haul What actionable steps Dr. Michelli recommends to anyone who wants to navigate difficult challenges, and why asking “what if” can be a powerful tool Why it is important to find a mentor or coach you can trust and then stick with them, building a fruitful relationship and learning everything you can Why it is important to make rock-solid promises you can deliver on, and how the Ritz-Carlton Hotel in Dubai can teach an important lesson on overvaluing customers How Dr. Michelli realized the important lesson that he doesn't need to know everything or always have an answer Why empathy is a powerful skill to develop to help you better understand the journey your customers experience working with you How to deal with Imposter Syndrome and accept your flaws and still recognize the value that you offer others Resources: Website: www.josephmichelli.com Facebook: www.facebook.com/TheMichelliExperience LinkedIn: www.linkedin.com/in/josephmichelli/ LinkedIn: www.linkedin.com/company/the-michelli-experience/about/ Twitter: @josephmichelli Additional resources: Real Estate on Your Terms by Chris Prefontaine SmartRealEstateCoachPodcast.com/webinar SmartRealEstateCoachPodcast.com/ebook SmartRealEstateCoach.com/QLS Smart Real Estate Coach Podcast Sponsor: Paul G. Dion CPA, CTC  

Wake up world - it's time for another edition of the 4 AM Report!!

Bonnie and Shanda countdown 4 of their favorite ways to sell books at in-person or virtual author visits for "traditionally published" books. Below, you will find our discussion along with each book sale method mentioned listed with pros, cons, and sample sale fliers to model your own after if you like. #4 - Bookshop.org #3 - School's local bookstore #2 - Author's local bookstore #1 - AuthorVisitCentral.com   Resources and books mentioned in this episode (with some affiliate links that help support this podcast): Reinventing the Author Visit Webinar with Kate Messner AuthorVisitCentral.com Beatrice Zinker Upside Down Thinker (Book 1) by Shelley Johannes Beatrice Zinker: Incognito (book 2) by Shelley Johannes Beatrice Zinker: Sabotage (book 3) by Shelley Johannes Narwhal and Jelly by Ben Clanton Super Narwhal and Jelly Jolt by Ben Clanton   If you’ve ever performed a school visit or hosted one at your school, you know that selling books can be a complicated ordeal when the author is traditionally published and we are going to try to explain why… First off, let’s compare traditional publishing, self publishing and everything in between... Writer’s Digest says: “Traditional book publishing is when a publisher offers the author a contract and, in turn, prints, publishes, and sells your book through booksellers and other retailers. The publisher essentially buys the right to publish your book and pays you royalties from the sales.” Self-publishing, hybrid publishing, vanity publishing all have completely different business models and profit margins compared to traditional. Different rules. Different perks. We are not talking to these types of authors today. Now, let’s talk about book sales at school visits for traditionally published authors. These authors are not book sellers (or are not supposed to be), and from what I understand, publishers don’t even want their authors selling books regularly (it’s in a lot of our publisher contracts) for a few reasons… Nielsen Bookscan numbers - When we purchase discounted copies of our books from our publisher or Author-Author.net and resell them, those sales are not being “counted”.  Traditionally published authors NEED every book sale to be counted, not only for our royalties so we get paid, but for the future of our careers! The counts from our previous books can determine if a publisher will take a chance on us for another book. So it’s not something to take lightly if this is a career choice for you. And most likely it is if you’ve gone through the obstacle course of getting traditionally published in the first place. And then there’s the NYTimes best selling list numbers. It won’t matter if you sell a million books on your own if they are not officially counted in the Neilsen book scan. There is also a lovely codependency built into the publisher/bookseller/author business model and relationship. We all need each other for a rich existence. We look out for each other. If I take the sales from the bookstores around me for all my school visits, I would be missing many opportunities for making various booksellers aware of me. They are buying and hand-selling books to their communities. They can’t order all the books in the world, but after a connection with you (even thru a third party) they are much more likely to carry YOUR books on their shelves and for telling others about your books, school visits, and possibly suggest inviting you to conferences, festivals, etc. in their area. And I DO NOT want to keep and manage a stock of books or front the money to do so! Seems kinda silly though for authors not to be encouraged to sell their own books, after all, a sale is a sale and there’s not an indie bookstore in every town. And then it gets really hairy when you talk with the comics world! As the comics’ world (which is driven hugely by authors selling their own work at conventions) collides more and more with the literary world in the form of graphic novels, things get more complicated. Each of these worlds use to operate separately for along time, but as they overlap more and more - things get messy. Anyway, I digress...    So here's the countdown! Our 4 favorite ways to sell books at school visits, so here we go... #4 - Bookshop.org: Use Bookshop.org to place one bulk book order for in-person or virtual visits... This method would require the school to send out the order form and have families turn it back in to the coordinator with cash or check, then the author would place the order on Bookshop.org with their own account and money, shipping to the school. The author would collect the money from the school after the visit. Pros:  Author can know the status/track order Ships straight to school Easily understood process Supports indies … somewhere  Cons: Author has to pay up front for the books to be reimbursed weeks later Not much discount, if any Librarians must collect forms, money and do accounting Author has to do accounting too Sample flier: #3 - School's local bookstore: Use the school’s local bookstore to place one bulk book order for an in-person or virtual visit for students learning at school... This method requires the school to coordinate with their nearest bookstore, send home an order form to be returned with cash or check (unless the bookstore could set up a special ordering link), and then pick up the books from the store or pay for shipping to the school.  Pros:  Sometimes savings of up to 20% off, so books are cheaper for families or can earn nice money for school Author doesn’t have to lug a bunch of books to school, easy travel Supports local bookstore Cons: Someone Has to create flier  Librarian has to coordinate with the bookstore Librarian has to collect money and forms, and do accounting Librarians may have to physically pick up the books from the bookstore or pay shipping Author may have to mail book plates for virtual visits Sample flier: #2 - Author's local bookstore: Use the author’s local bookstore for virtual visits when students are learning remotely from their homes: This method is perfect for getting signed books sent to individual students’ homes because some or all the students attend school remotely. It basically gives families a link to the author’s bookstore that the author can easily drive to to sign purchased books before they ship out. Pros:  Supports local bookstore Easy on Librarian- doesn’t have to collect forms and money, do accounting, or distribute books (because books ship to homes) Better not to deal with cash during pandemic, kids can't lose the money, easy purchasing online No minimums required Author doesn’t have to ship out orders Can be used in combination with any of the other methods if you have a mix of learning types Cons: Someone Has to create flier  Author has to coordinate with the bookstore about the sale and signing before the books ship out Expensive for families- My bookstore offers no discount this way, retail plus shipping Sample flier: #1  - AuthorVisitCentral.com: Use AuthorVisitCentral.com for a virtual or in-person visit when students are learning at school... This method is one we invented! (So we may be a bit biased.) It’s designed to be easy on everyone involved - it takes the accounting out of the school, has a built-in buying incentive that gives back to school, and supports a local indie in the school’s area. It also represents the author in a professional way! Pros:  Easy on Librarian- doesn’t have to collect forms, money, and do accounting Easy to set up by author (very little leaning on librarian) Supports indie bookstores Nice flier generated for you Better not to deal with cash during pandemic, kids can't lose the money, easy purchasing online Earns a little money for the school (up to $1 per book, ordering incentive) No book returns or pickups needed. Books ship to schools. Assured Professional appearance Author doesn’t have to lug a bunch of books to school No minimums required Cons: Small discount compared to other methods Students have to be at school for this method to work for delivery of books Author may have to mail book plates for virtual visits Author may be on the line for paying shipping if not enough books are sold to qualify for free shipping. (Every publisher has a different threshold for this, so it's hard to put a blanket number on it.) Sample flier:   You can find us individually at: BONNIE: BonnieClarkBooks.com Facebook and instagram: @bonnieclarkbooks Twitter: @bonclark SHANDA: ShandaMc.com Facebook & Twitter: @ShandaMcCloske Instagram: @shandamccloskeydraws Find us both at AuthorVisitPodcast.com where we love to hear directly from our listeners! Feel free to leave comments or even ideas for future topics you’d like us to cover. This podcast is sponsored by AuthorVisitCentral.com and produced by Ben McCloskey of EngineIndustries.com. And if you enjoyed this episode, please rate and review us on Apple Podcasts and share it with others who might dig it! Thanks for listening to this episode of the Author Visit Podcast!

VIRTUAL EVANGELISTIC EVENTChristian Headlines reports that more than 130,000 individuals around the world made the decision to come to Christ during a Good Friday virtual evangelistic event that was hosted by Pulse and featured well-known Christian leaders and singers, according to new data. The service was viewed in nearly 100 countries, including China, Japan, Nepal, Thailand, India, Kenya, Nigeria, Russia and Ukraine. It was translated into 40 different languages.MISSIONARY AVIATION FELLOWSHIPThis year, 2020, marks 75 years of Missionary Aviation Fellowship using aircraft to deliver medical care, emergency food and Christian hope to remote communities. MAF’s mission to use aircraft to transform lives came right on the heels of the death and destruction of WWII. What began with a few Christian airforce pilots is now - 75 years later - the largest humanitarian airline in the world.BIBLE SALES SOARAccording to Premier Christian News, new sales figures indicate that the Bible has experienced a dramatic surge in sales as readers search for hope amid the current coronavirus pandemic. Book sales data provider Nielsen BookScan said that Biblical and liturgical texts had been rapidly climbing the charts in recent weeks, noting that the clear uptick in purchases was an "unusual pattern in comparison to the same period in recent years."

VIRTUAL EVANGELISTIC EVENTChristian Headlines reports that more than 130,000 individuals around the world made the decision to come to Christ during a Good Friday virtual evangelistic event that was hosted by Pulse and featured well-known Christian leaders and singers, according to new data. The service was viewed in nearly 100 countries, including China, Japan, Nepal, Thailand, India, Kenya, Nigeria, Russia and Ukraine. It was translated into 40 different languages.MISSIONARY AVIATION FELLOWSHIPThis year, 2020, marks 75 years of Missionary Aviation Fellowship using aircraft to deliver medical care, emergency food and Christian hope to remote communities. MAF’s mission to use aircraft to transform lives came right on the heels of the death and destruction of WWII. What began with a few Christian airforce pilots is now - 75 years later - the largest humanitarian airline in the world.BIBLE SALES SOARAccording to Premier Christian News, new sales figures indicate that the Bible has experienced a dramatic surge in sales as readers search for hope amid the current coronavirus pandemic. Book sales data provider Nielsen BookScan said that Biblical and liturgical texts had been rapidly climbing the charts in recent weeks, noting that the clear uptick in purchases was an "unusual pattern in comparison to the same period in recent years."

This week, I mostly take a look at the traditional side of things, and the weird world of traditional publishing. It’s not so much a rant about the trad world, but I do address some of it peculiarities and some room for improvement. Meanwhile I continue to make progress on my trilogy.As I mentioned, I’ve been enjoying listening to Paul Teague’s rapid release journey. You can find Paul's podcast here.And for those who are interested the Medium post that launched a thousand angry author responses can be found here.Find out more about me and get a free book at alissagrosso.com.Awkward Author has a Facebook page.Intro music in this video by the greatest boyfriend in the world, Ron Gross of Zega-Zadda.

Bianca Whiteley from the Nielsen BookScan brings us data about books readers are buying, and books that are likely to sell in the future. She also sheds some light on the commonly asked question: what makes a bestseller? This talk was presented at Forest For The Trees 2018 at Sydney Writers' Festival.

We answer one of the most common questions we get on our quest: What is a bestseller? We spoke to Sara Mulryan of Nielsen Bookscan, the people who gather the data for the UK charts and made some fascinating discoveries. In this episode you will discover: - How book sales data feeds into different charts - Why you should pay close attention to your book's genre, and which ones are the most popular - What you can get out of events like the London Book Fair - The best time of year, week and time of day to publish your book Get your free ebook with advice and tips from million-selling authors at: http://www.bestsellerexperiment.com

Welcome to this addition of the Real Fast Results podcast!  In many cases, this show provides information on how you can take digital assets and use them to pull in more revenue and build a bigger following for yourself.  What you are going to learn today is going to feel counter-intuitive.  Let’s see what guest Amy Collins has to share… Today's Promise: Discover How Your eBooks and Print Books Make Money In The Library Market Today we are going to discuss how your eBook and your print book can make you a great deal of money in the library market.  It is counter-intuitive because people think that libraries are old fashioned and places people used to go.  Not true.  Libraries are where it’s at, and we can make a lot of money there. The Book Industry Study Group put out a study with Nielsen BookScan recently saying that avid readers, which is the type of consumers that book authors and publishers want to go for, avid readers visit libraries.  Also, their households buy, on average, nine books a month.  They're in libraries and they are buying nine books a month, on average; a lot of them buy more.  With that, combined with the fact that a lot of libraries are in the United States, it’s the perfect place to focus your marketing and your sales efforts. Step 1 - Make Sure Your Book Belongs In A Library The first “Big Picture” step is to make sure that your book belongs in a library.  If you’ve written a mystery novel, a sci-fi novel, a cookbook, a self-help book, a business book, you belong in libraries.  If you’ve written a journal, a coloring book, a word search, those probably aren’t good library books because libraries can’t take what we call consumables. Make sure that you have the kind of book that belongs in a library, and make sure it’s priced right.  Is every other book in your genre $17.99 and yours is $24.99?  Get your book in line with your competition.  The next step, after that, is to get your book into the wholesalers. Step 2 - Get Your Book Into the Wholesalers Libraries buy from wholesalers.  Wholesalers are just big warehouses that will buy books from you, the author or publisher and turn around to resell them to libraries.  The next step is to present your book to the librarians so that they can order the book from the wholesalers.  My favorite step, the one after that, is when wholesalers pay you because the libraries have paid them, and then the libraries start reordering your book. So, make sure your book is ready for the library and that it belongs there, get your book into the wholesalers, the appropriate wholesalers. Pitch your book to the librarians, get them to put it on the shelves. Then wait for the sales to come rolling in. If your book does well in one library, other librarians are going to hear about it, and they are going to start ordering your book too. That’s the really cool thing about this because there is a sort of viral nature to the buying of books within the library system. Selling eBooks to Libraries My favorite thing about selling eBooks to libraries is that you get to charge a lot of money for them.  You may sell your eBook on Amazon for $8, $9, or maybe even $10.  You can sell that same $9 eBook to a library for $30 or $40 because they are going to loan it out.  They are going to loan your book out, over and over again, to their patrons, but only one at a time. I’m an avid reader in my library, and I’m always waiting for the next book. If the waiting list gets too long, they will license another eBook from you.  So, all of the sudden, what was a $35 eBook becomes a $70 sale, all because your book did so well. Eventually, if you sell enough copies of your eBook, you then have the demand you need to start licensing them.  That means you sell them, in essence, the right to loan out your eBook for one year, or for a certain number of loans.  That means every year, you get more money because those loans are re-upped, those licenses are renewed. And yes, if you get your book into one library in Los Angeles, which has a $25 million dollar a year budget, and the other dozens and dozens of Los Angeles libraries can see how well your book is doing, they’re going to start ordering it.  But, what if they see that you have an eBook?  What if you told them that you have an eBook?  All it takes is a simple email, and all of the sudden, you’ve doubled your sales.  In some cases, you have tripled and quadrupled them. How To Make Your Book Library Ready I know these steps intimately because we cover them in our course.  I mean, these are the steps that we actually walk through in the course. However, when I said to make sure that your book is ready for libraries, there’s an entire list of things that your book should have.  One of them is a catalogue and publication block. This is a block of information, of data, codes, numbers, and categories that all go into a small space that sits on the back of your title page, also known as the copyright page. If you would like to get into libraries, this chunk of data is very helpful because it shows the librarians that you mean business. That you understand their business and what they need from you in order to get your book into their system. When we say, “Make sure your book is ready,” there’s a long checklist of things you may not have actually heard of, and our course covers that.  It’s the catalogue and publication block. We teach you how to price your book.  What’s the right trim size?  We’ve got an enormous discussion going on right now among all of our students about why 6x9 is not a great trim size for most books, not all, but for most. What you do is you get your book ready.  If your book’s already printed and ready to go, you compare it to what the marketplace needs.  You’ll learn these things in our course. When your book’s ready to go, registering with the wholesalers is as simple as writing a cover letter, sending them a copy of your book, with a marketing plan. Wholesalers want to know that you’re going to create demand.  Are you going to be calling 40 libraries a week?  Well, then tell them that.  Are you going to be doing radio interviews or podcasts?  Are you going to be writing guest posts as a blogger?  If you tell the wholesaler what your marketing plan is, you have a much better chance of getting in there. The wholesalers are going to ask for a very deep discount.  In some cases, this will be 50-60% off the price of your book. And, they are going to want to buy the returnable.  If a wholesaler, such as Ingram Wholesale, Baker and Taylor Wholesale, Broder Wholesale, Bookazine buy 40 copies of your book, and only 20 sell, they are going to send you the other 20 back. So, you’re in the wholesalers now, you’ve agreed to their terms, they’ve ordered a few copies, and now it’s time to write your cover letter for the libraries.  The cover letter does not focus on how wonderful you are or how terrific your book is.  Although you probably are wonderful and your book is great, your letter is focused on what the librarians want to hear and what they need to know. What they need to know is that you understand their goals.  If you approach a librarian and say, “Hey, I understand your goals, I know how hard your job is, and I’m here to make it easier,” you are so in. You want to create a cover letter, or start a communication email chain with them that says, “I know you want to create foot traffic.  I know that you only want to bring in books that you need, the category is right for you, that your patrons are looking for.  My book is exactly the kind of book that your patrons are looking for. How do I know that?  Well, because I took this course and Amy told me that self-help books were #3 for non-fiction and cookbooks were #1.  Well, my book is a self-help cookbook, so you clearly need my book.  It’s priced perfectly, it’s got a category and publication block.  It’s available at the following wholesalers. I also have an eBook available at the following eBook wholesalers.” I’ve been mentioning the print book wholesalers, but don’t forget the eBook wholesalers, like Overdrive and 3M. IngramSpark has a good one, or you can even use some of the eBook distributors like Bookbaby or Smashwords.  So, once you’re in and once you’ve created that cover letter, and you start sending it out to emails, I suggest spending 15-20 minutes a day…that’s it…5 days a week, 20 minutes a day, for about 90 days, should really get you going, sending out this cover letter and tweaking it for each librarian.  Example Cover Letter “Dear Susan, My name is Amy.  I’ve written a book about the publishing industry.  I’m hoping that you will consider stocking it on your shelves.”  And then, you go on from there, “Here’s my marketing plan.  Here’s what I know about your library.  I would love to send you a copy as a PDF for you to review.  May I send you a copy?”  Just start with that. Communication With Librarians Librarians are lovely.  They are so nice.  They are going to start communicating with you.  As we get into the nitty-gritty on exactly how to do this, there’s also a long list of things not to do.  You do not pick up the phone and call a librarian at noon on Saturday and expect them to give you half an hour.  They aren’t going to.  They are going to be annoyed; they’re busy. You do not call a school library and ask them to spend $400 on your book.  They don’t know you, and they don’t have that kind of budget.  School libraries are different than public libraries; they depend a lot on donations.  If you really want to be focused on the school library market, that’s a slightly different cover letter.  Again, we cover a lot of that in our course. What you want to do is to keep going after the libraries that want your book. You may hit a spade of libraries that aren’t interested because the category isn’t right for them. Yes, you have a self-help cookbook, and yes, that’s a huge market for libraries right now, in the print book world and the eBook world. But, what if that particular library system is just stuffed with self-help cookbooks?  What if they don’t need anymore? That’s okay.  There’s almost 13,000 public libraries in the United States.  Go find others.  Just start sending out your emails.  Twenty minutes a day.  You will eventually start enough conversations, and those orders will start coming in. Eventually, you will start seeing residual and viral sales.  Things will start to snowball.  Things will start to grow. Tips On Getting Into the Library Market For those of you who would love to hit the library market, but you don’t have the time--I’ve always said, “When you need to sell a book…time, money, talent…pick any two.”  If you’ve got time and money, but no talent, you can still be very successful.  If you’ve got money and talent, but no time, you’re golden. If you don't have enough time, but you have a great book, you might want to consider using some of our advice and hiring someone to do this for you. Examples: a local college kid, your nephew, your grandson, etc.  It should be someone that’s email friendly. You can hire a virtual assistant.  I take out ads on Craigslist all the time.  There are ways to hire somebody else to do this for you in a way that still is very profitable.  Libraries are profitable enough that if you don’t have that 20 minutes a day, 5 days a week, maybe somebody else does. You should consider training someone how to do it.  It is very transferable. Connecting With Amy You can actually view the webinar about our library training.  If you like what you’ve learned today, and you really want to get more into it, check that video out.  I’m very, very proud of the work that Daniel Hall and I did on that.  Also, if you need to reach me, I’m always reachable at Info@NewShelves.com or on my website, NewShelves.com.  You don’t have to implement any of this, but if it resonates with you, then you should absolutely take the time and energy to actually start using what you’ve learned today. Daniels Real Fast Results Tips: Getting Into Libraries   You can watch a FREE on demand webinar called... How to Sell & Rent Your Book to Libraries So You Can Grow Your Readership and Generate Passive Income Watch it by clicking here.     Resources: Daniel And Amy's Course: Real Fast Library Marketing Wholesalers: Ingram Wholesale Baker and Taylor Wholesale Broder Wholesale Bookazine Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Dr. Marshall Goldsmith author or editor of 35 books, which have sold over two million copies, been translated into 30 languages and become bestsellers in 12 countries.  He has written two New York Times bestsellers, MOJO and What Got You Here Won't Get You There – a Wall Street Journal #1 business book, winner of the Harold Longman Award for Business Book of the Year and one of the Nielsen Bookscan top ten bestselling management books published in the US in the past ten years John Brunnquell president of Egg Innovations. John has made his career in the Egg Industry and has been a leader for 25 years in the specialty egg industry with multiple patents and innovations to his credit. John founded Egg Innovations in the 1990's as an offshoot of the family farm operations. John has specialized in finding enhanced value for shell eggs Karen R. Koenig, LCSW, MEd, is the author of Outsmarting Overeating as well as five other books about eating and weight. A psychotherapist, eating coach, and speaker, she has been working with troubled eaters for over 30 years. A frequently quoted expert in both the popular media and professional literature

Dr. Marshall Goldsmith author or editor of 35 books, which have sold over two million copies, been translated into 30 languages and become bestsellers in 12 countries.  He has written two New York Times bestsellers, MOJO and What Got You Here Won't Get You There – a Wall Street Journal #1 business book, winner of the Harold Longman Award for Business Book of the Year and one of the Nielsen Bookscan top ten bestselling management books published in the US in the past ten years John Brunnquell president of Egg Innovations. John has made his career in the Egg Industry and has been a leader for 25 years in the specialty egg industry with multiple patents and innovations to his credit. John founded Egg Innovations in the 1990's as an offshoot of the family farm operations. John has specialized in finding enhanced value for shell eggs Karen R. Koenig, LCSW, MEd, is the author of Outsmarting Overeating as well as five other books about eating and weight. A psychotherapist, eating coach, and speaker, she has been working with troubled eaters for over 30 years. A frequently quoted expert in both the popular media and professional literature