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Host Jeremy C. Park talks with Dr. Joseph A. Michelli, an internationally sought-after speaker, bestselling author, and organizational consultant who highlights his new book, "All Business Is Personal: One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement." The book currently is available for pre-purchase with a release date of May 13, 2025 by BenBella Books.Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. Some of his other books include "Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on ThrivingDuring the Toughest Challenges," "The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging," "Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way," "Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People," and "The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company." During the interview, Dr. Michelli shares his background as a consultant, focusing on delivering greater experiences for team members and customers, and how his work with One Medical led to the book. He discusses the evolution of healthcare technology, highlighting the role of Dr. Tom Lee, founder of One Medical, in developing a technology that enabled same-day appointments and improved patient experience. He emphasizes the importance of balancing technology with human interaction to enhance customer experience and drive efficiencies, and shares some examples from the book that have broad applications for all businesses and industries. Joseph emphasizes the need for technology to empower humans and not replace them, and carries that into some of the key takeaways for readers. He concludes by stressing the importance of safeguarding the soul of a brand amidst technological advancements.Visit https://www.josephmichelli.com to follow Dr. Joseph Michelli and order "All Business Is Personal: One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement" on Amazon or your preferred online or local bookstore.
Send us a text! (Your number stays private)Do you have a great idea for a digital product but feel totally overwhelmed when it comes to actually creating it? Or maybe you're like me and love jumping into a project headfirst—only to realize halfway through that you forgot a few key steps (oops!). Either way, this episode is going to save you time, stress, and probably a few headaches.I'm walking you through the exact checklist I use when creating any kind of digital product, from initial idea to final polish. I'm sharing how I keep everything organized, stay focused, and make sure I'm creating products that are not only helpful, but actually sell. Whether you're building your first product or your fiftieth, this checklist will keep you grounded and on track.I'll also share some of the common missteps I see, plus the small tweaks that can make a big difference in your final product. We'll talk about things like validating your idea before you dive in, making sure your content aligns with what your audience actually needs, and how to avoid burnout mid-project. If you're ready to create with more confidence and less chaos, this conversation is for you!01:17 - Why the first step in your product creation workflow should be market research (and how to do this!)03:49 - Important tips for the planning stage of product creation, and must-haves to include in your digital product07:53 - Advice for designing and making your product, plus my favorite tools to use10:51 - A non-negotiable in your product creation workflow: quality control!12:10 - Pricing your product and launch strategy for getting it in front of the right people17:01 - What to do after launching your product to ensure it continues sellingLinks & Resources:Web Accessibility Color Contract CheckerEpisode 138, Get More Eyes on Your Products: 13 Strategies That Actually Work to Increase TrafficEpisode 137, 5 Reasons Your Digital Products Aren't Selling (And How to Fix Them)Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode144Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.Learn more and get started at kristendoyle.co/care. Check out my Everything Page at https://kristendoyle.co/everything
Dr. Joseph Michelli offers invaluable insights on balancing AI and human interaction in customer experience, drawing from his extensive research and work with renowned brands like Starbucks, Ritz-Carlton, and Mercedes-Benz. His expertise in understanding the emotional drivers behind consumer decisions and the importance of self-reflection for business leaders makes this episode a must-listen for anyone interested in enhancing their customer experience strategy. Excited to share insights from the latest episode of the Delighted Customers podcast featuring Dr. Joseph Michelli, internationally renowned speaker, author, and organizational consultant! Here are three intriguing questions addressed during our conversation: How should CEOs approach the incorporation of AI and its intersection with customer experience? What are some common missteps companies make when balancing technology and human experience? How can businesses effectively leverage both technology and human touch to enhance customer relationships? Don't miss Dr. Michelli's upcoming book, All Business is Personal available now for pre-order! Meet Dr. Joseph Michelli Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times' #1 bestselling author. His books include: • Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges • The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging • Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way • Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People • The Zappos Experience: 5 Principles to Inspire Engage and WOW • Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System • The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company • The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary • When Fish Fly: Lessons for Creating a Vital and Energized Workplace co-authored with the owner of the "World- Famous" Pike Place Fish Market in Seattle • Customer Magic: The Macquarie Way -How to reimagine customer experience to transform your business Joseph: • is a Visiting Professor of Service Excellence at Campbellsville University • is the recipient of the Customer Experience Professional Association's – Impact on the Customer Experience Profession award • is a Certified Customer Experience Professional (CCXP) • has been inducted into the Customer Experience Hall of Fame • has been named one of the Top 5 Customer Experience thought leaders for six consecutive years by Global Gurus • is on the founders' council of CustomerExperienceOne • has served on the editorial board member for the Beryl Institute's Patient Experience Journal • won the Asian Brand Excellence Award • holds the Certified Speaking Professional (CFP) designation from the National Speakers Association • is a member of the Authors Guild He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.
*Sign up now for my new free live webinar - 3 LinkedIn Strategies to Get Your Next 3 Corporate Clients!* Register here. It wasn't that long ago that I would start planning for the year ahead in the week between Christmas and new year. Sadly, those times are long gone and if we want a running start to the new year now is the time to get focussed. So take a moment and join me as I share 8 facets of a a coaching business that you should consider when you build your 2025 strategic plan. The pillars I discuss are: Your Products & Services. Your Pricing Your Revenue Plan Your Business Development Strategy Marketing Financial Management Systems and Support Your development I'm also excited to share more about the Corporate to Coach accelerator launch which starts now! Join the Waitlist for the Accelerator here to get early access as well as the biggest discounts and bonuses. Book a discovery call for the Accelerator here if you have questions and would like my eyes on your business. PS - connect with me on LinkedIn here!
Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and front-line workers to grow and invest passionately in all aspects of their lives.Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times' #1 bestselling author. His books include: Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People The Zappos Experience: 5 Principles to Inspire Engage and WOW Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary When Fish Fly: Lessons for Creating a Vital and Energized Workplace co-authored with the owner of the "World- Famous" Pike Place Fish Market in Seattle Customer Magic: The Macquarie Way -How to reimagine customer experience to transform your business
Which of Your Products or Services Make the Most Money? Not all items are created equal. Some might make you more in sales but others will make you more in profit. How do you know which products or services are the ones you should be pushing in your business? Watch the video to see the visual numbers: https://youtu.be/SbbU5Xocb90 _____________________
8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs
In this episode, host Kirsten Tyrrel brings on long-time friend and successful online seller Teria Brooks to share her insights on selling products online. Teria, a top 1% Etsy seller, discusses her journey from starting with small nail decals to expanding into a variety of products, including physical items and digital goods. Through her experiences, she underscores the importance of thorough product research, consistent selling over time, appealing product presentation, and optimizing for search engines. She also compares popular platforms like Amazon, Ebay, and Shopify, sharing the unique benefits and challenges each presents. Teria highlights that success is possible for anyone willing to put in the work, remain consistent, and adapt to market trends. 00:00 Introduction to Online Selling 00:14 Meet the Expert: Top 1% Etsy Seller 02:03 The Journey to Becoming a Top Etsy Seller 05:15 The Importance of Finding Your Niche 06:44 Understanding the Market and Customer Needs 13:17 The Role of Trends in Online Selling 15:46 Choosing the Right Platform for Your Products 20:29 Understanding Etsy Ads 21:41 The Importance of Product Quality and Customer Satisfaction 22:14 Is Etsy Too Saturated? Insights and Opinions 23:42 Top Tips for Standing Out in a Saturated Market 26:18 The Importance of a Cohesive Brand and Niche 27:01 Understanding Etsy's Algorithm and the Importance of Consistency 31:23 The Journey to Becoming a Top 1% Etsy Seller 33:14 Transitioning to a New Product and Expanding Business 36:02 The Future of Selling on Etsy and Final Thoughts Grab Teria's Design To Sell Guide Here: https://athomepixels.com/
Did you know that over 80,000 chemicals are currently being used in the United States? What's even scarier is that most of these chemicals haven't even been tested on how they can affect our health. Yet, we have seen the devastating effects of what these chemicals can do to our bodies, with the skyrocketing numbers of chronic illnesses and debilitating diseases. So, what can we do about it? How can we make sustainable changes and help rid our bodies of these unwanted toxic chemicals? That's what my guests in this three-part series are here to break down for you. That's right we are talking how to Detox & Declutter Your Home, Your Products, Your Skin, and Your Body on the next three episodes of Food Heals. First up on today's episode, it's "The Toxin Terminator," Aimee Carlson. Aimee is the bestselling author of "The Toxin Terminator: Finding Focus, Energy, and Renewed Health by Removing Toxins," podcast host of "The Toxin Terminator," and a certified Toxicity and Detox specialist. Aimee helps people identify and remove hidden toxins from their bodies, homes, and lives to restore and renew their health! Then stay tuned for Part 2 where I will be talking with Tonya Harris, Sandee Ferman, and Stephanie Greenwood - all about their advice on detoxing your home and beauty products, and what to use instead. And finally, in Part 3, we're talking decluttering, air-cleaning plants, and minimalism with Kimberly Van der Beek, Janice McQueen, and Michael Ofei & Maša Ofei! Thank You to Our Sponsors! Thrive Causemetics Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy's compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women. No parabens, sulfates, or phthalates. Certified 100% vegan and cruelty-free. Go to ThriveCausemetics.com/FOODHEALS and use code foodheals for 15% off. CURED Nutrition You deserve to take control of your mental and physical health. CURED Nutrition is trying to make it easier for you to do exactly that. Formulated with their trinity of ingredients – a blend of full-spectrum cannabinoids, functional mushrooms, and adaptogens – Cure is your answer to finding the calm in every storm. Go to Curednutrition.com/foodheals and use code foodheals for 20% off. Organifi Organifi, is a line of organic superfood blends that offers plant based nutrition made with high quality ingredients. Organifi takes pride in offering the best tasting superfood products on the market at a price that works out to less than $3 a day. Go to www.organifi.com/foodheals and use code foodheals for 20% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Paul Nunes has found that what matters is not just climbing your current S-curve, which is what you do to reach the top of a single successful business. Instead, he emphasises the equal importance of the moves you must make to your next business: making the jump to your future S-curve. His book reveals crucial insights for making such transitions, including: * Why traditional strategic planning won't allow you to find the "big-enough" market insights that are critical to superior performance * Why your top team must be refreshed before performance starts to wane * Why you need much more talent than you think, especially "serious talent" that will find you worthy of their time We welcome back for Par 2, “Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There”, Paul Nunes. 00:00:00.094 Introduction and Importance of Recognizing Stall Points 00:01:51.468 The Real Question: Where Are You in Your Products? 00:09:00.634 Shifting Focus from Cool Phone Features to Reliable Networks 00:12:42.280 Potential Impact of 20% Price Increase on Buyers 00:12:49.050 The Power of Pricing and Competitors 00:15:46.209 The Importance of Scaling and Servicing Demand 00:19:14.833 Strategic Flexibility and Divestment for High Performers 00:23:15.986 The Danger of Fixating on Efficiency and Cost Management 00:25:00.592 Focusing on current success, time to think about next steps 00:29:03.240 The importance of seeing the bigger picture and avoiding tunnel vision 00:32:45.856 Waiting too long for the next big move 00:35:03.439 The Challenge of Technological Obsolescence 00:38:50.137 The Need for Resale Markets and Recycling 00:42:11.000 Letting Go of Stranded Assets in Business 00:46:44.796 Borrowing vs. Profits: Paying off the Mortgage 00:50:47.794 Add-Centric Strategy: Edge of the Organization and Edge of Chaos 00:57:29.565 The Nature of Strategic Transitions and Leadership Selection 01:02:34.211 Changing Management Succession and Ownership of Capabilities 01:05:34.274 Establishing Hotbed Conditions for Talent Development 01:10:28.171 Investing in People and Building Capable Teams
Dr. Joseph Michelli breaks down the most impactful ways to optimize the customer experience in your business.WANT THE FULL EPISODE? Check out yesterday's episode, Ep.92 I Dr. Joseph Michelli I Deciding to Optimize Customer Experience, or download it using this link. KEY TOPICS Building resources as you make bold decisions.Becoming genuinely interested in your customers.Why personalization isn't the single solution for improving client experience.What you want your business to be known for.Empowering your employees.What your customers are seeking from you. CONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: @decidedlypodcast Join us on FacebookShawn's Instagram: @shawn_d_smith Sanger's Instagram: @sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MOREwww.decidedlywealth.comSUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time! CONNECT WITH DR. JOSEPH MICHELLIWebsite: https://www.josephmichelli.com/ Books: https://www.josephmichelli.com/bestsellers/ Podcast: https://open.spotify.com/show/2H8Rz1uCMu9giW70vYMERo Blog: https://www.josephmichelli.com/blog/ Instagram: @josephmichelli Facebook: https://www.facebook.com/TheMichelliExperience Twitter: @josephmichelli LinkedIn: https://www.linkedin.com/in/josephmichelli/ Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle. Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ) and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.
Dr. Joseph Michelli breaks down the most impactful ways to optimize the customer experience in your business. KEY TOPICS Building resources as you make bold decisions.Becoming genuinely interested in your customers.Why personalization isn't the single solution for improving client experience.What you want your business to be known for.Empowering your employees.What your customers are seeking from you.DON'T HAVE TIME FOR THE FULL EPISODE? Check out the 6-minute highlight clip, Ep.92 HIGHLIGHT I Providing your team freedom within boundaries. You can download it directly using this link. CONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: @decidedlypodcast Join us on FacebookShawn's Instagram: @shawn_d_smith Sanger's Instagram: @sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MOREwww.decidedlywealth.comSUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time! CONNECT WITH DR. JOSEPH MICHELLIWebsite: https://www.josephmichelli.com/ Books: https://www.josephmichelli.com/bestsellers/ Podcast: https://open.spotify.com/show/2H8Rz1uCMu9giW70vYMERo Blog: https://www.josephmichelli.com/blog/ Instagram: @josephmichelli Facebook: https://www.facebook.com/TheMichelliExperience Twitter: @josephmichelli LinkedIn: https://www.linkedin.com/in/josephmichelli/ Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle. Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ) and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.
Allison Riggs talks with Jason Barnard about building a self-sufficient team with they ask, you answer. Allison Riggs excels as a transformation catalyst for organisations around the world. She trains sales, marketing and leadership teams to create a culture of radical transparency in their organisations that empowers them to become the most trusted voice in their field. She has deep roots in the marketing world and has leveraged her corporate and agency experience to prove the value of great content, great communication, and great leadership. All of this ultimately leads to more cohesive, productive teams, higher sales, and more trust with clients. To effectively address customer questions and deliver valuable content, it's essential for digital marketers to conduct thorough market research and constantly stay informed about industry trends and consumer behaviour. In this incredibly wonderful episode, Allison Riggs shares lots of knowledge about creating a content style guide and prioritising relevant content topics. Allison explains the "They Ask, You Answer" strategy and how it's a perfect solution for digital marketers looking to groovily revolutionise their in-house marketing tactics and secure an advantageous position in the online space while building a self-sufficient team. As always, the show ends with passing the baton… Allison passes the virtual baton to next week's fantastic guest, Ruan Marinho. What you'll learn from Allison Riggs 00:00 Allison Riggs and Jason Barnard 00:38 Allison Riggs' Brand SERP 03:10 Impact Plus' Brand SERP 06:07 Why Bring Marketing In-house? 07:28 Brand Voice and Human Connection 09:40 Content Style Guide 10:41 What Does the Content Style Guide Look Like? 12:30 They Ask You Answer 15:43 Prioritising Topics for Content Creation 19:49 Educating Buyers on the Cost of Your Products and Services 23:36 Building a Self-Sufficient Team 29:18 How Does Branded Search Fit in With a Self-Sufficient Team with They Ask You Answer 31:09 Passing the Baton: Allison Riggs to Ruan Marinho This episode was recorded live on video April 4th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Allison Riggs talks with Jason Barnard about building a self-sufficient team with they ask, you answer. Allison Riggs excels as a transformation catalyst for organisations around the world. She trains sales, marketing and leadership teams to create a culture of radical transparency in their organisations that empowers them to become the most trusted voice in their field. She has deep roots in the marketing world and has leveraged her corporate and agency experience to prove the value of great content, great communication, and great leadership. All of this ultimately leads to more cohesive, productive teams, higher sales, and more trust with clients. To effectively address customer questions and deliver valuable content, it's essential for digital marketers to conduct thorough market research and constantly stay informed about industry trends and consumer behaviour. In this incredibly wonderful episode, Allison Riggs shares lots of knowledge about creating a content style guide and prioritising relevant content topics. Allison explains the "They Ask, You Answer" strategy and how it's a perfect solution for digital marketers looking to groovily revolutionise their in-house marketing tactics and secure an advantageous position in the online space while building a self-sufficient team. As always, the show ends with passing the baton… Allison passes the virtual baton to next week's fantastic guest, Ruan Marinho. What you'll learn from Allison Riggs 00:00 Allison Riggs and Jason Barnard 00:38 Allison Riggs' Brand SERP 03:10 Impact Plus' Brand SERP 06:07 Why Bring Marketing In-house? 07:28 Brand Voice and Human Connection 09:40 Content Style Guide 10:41 What Does the Content Style Guide Look Like? 12:30 They Ask You Answer 15:43 Prioritising Topics for Content Creation 19:49 Educating Buyers on the Cost of Your Products and Services 23:36 Building a Self-Sufficient Team 29:18 How Does Branded Search Fit in With a Self-Sufficient Team with They Ask You Answer 31:09 Passing the Baton: Allison Riggs to Ruan Marinho This episode was recorded live on video April 4th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
How do you decide whether to discount your cleaning services? Ask yourself these questions: are you providing the same services? Will your expenses change? Do you still need to pay your staff? Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown (https://g.page/r/CbMI6YFuLU2GEBI/review) *** DECIDING WHETHER TO DISCOUNT CHAPTERS *** 0:00 - Meet Angela Brown, the House Cleaning Guru 0:21 - If I do more cleanings, should I give a discount? 0:31 - When you purchase the same meal at a restaurant, do you expect it to be discounted? 0:55 - If I order something different, do I get a different price? 1:08 - Does regular maintenance cleaning include certain things? 1:26 - If you clean the same every time, does it cost the same every time? 1:45 - How often is a deep cleaning done? 2:06 - Could I offer a BOGO-type deal? 2:36 - Is the “free” cleaning really free? 2:54 - If I do the same stuff and it costs me the same, then I don't discount? *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/3CzqIZt The Best Service is No Service: How to Liberate Your Customers from Customer Service... - https://amzn.to/3imZYo4 How to Price Effectively: A Guide for Managers and Entrepreneurs - https://amzn.to/3QpgX5G How to Price Your Cleaning Services - https://amzn.to/3VYBgbw How to Start Your Own House Cleaning Company: Go from start-up to payday in one week - https://amzn.to/3XgKtNf (When available, we use affiliate links and may earn a commission!) *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown LinkedIn: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown *** GOT A QUESTION FOR A SHOW? *** Please email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** https://amzn.to/3jHk4GL *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR A WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSOR A CLEANER - SAVVY CLEANER SCHOLARSHIP FUND *** Each year Savvy Cleaner gives away scholarships to the Savvy Cleaner Network, which includes training for house cleaners and maids, group coaching, and 24/7 network support. This trains them in personal protective equipment, chemical safety, cleaning equipment between jobs, how to clean techniques, and more. If you find value in this show and you want to pay it forward, you can sponsor a cleaner here: Give: https://savvycleaner.com/scholarship-fund Apply - https://savvycleaner.com/scholarship-application *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the cleaning industry, here's how to work with us -https://savvycleaner.com/brand-deals *** THIS SHOW WAS SPONSORED IN PART BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://g.page/r/CbMI6YFuLU2GEBI/review PRODUCER: Savvy Cleaner https://savvycleaner.com
Thank you for joining us on the Hairstylist Empowerment Podcast We are currently at 52,000 thanks to you & on 40+ Podcast platforms including Amazon Music & Audible Watch Video https://www.youtube.com/watch?v=ANGctfrCeKU Today's guest has been in the hair industry just under ten years and loves all things pertaining to hair and skin! She LOVES education and will consider herself a student for life!! Life experience has been a great teacher to her as well. She originally lived by pleasing others and went for her nursing degree then made a hard turn towards the beauty industry despite her accolades. Now having her cosmetology program completed she also received her Associates in Science! "I love researching ingredients and learning the inter workings of products and passing on that information to my guests and clients behind the chair." our next guest says Let's Welcome Today's Guest Jennifer Somers https://www.instagram.com/hairandskinbyjenn https://www.facebook.com/jennifer.somers.7545 What's in Your Products? Be a Guest https://bit.ly/hepguest Join us on the Mayan Sol Beauty Industry Cruise May 7-12, 2023. Learn and have fun with A-List Celebrity Beauty Industry Professionals on Sir Richard Branson's Super Yacht Scarlet Lady. Tickets available now at https://www.BeautyIndustryCruises.com See you there! Group Mayan Sol Beauty Industry Cruise Page Beauty Industry Cruises More Info https://www.beautyindustrycruises.com/f/cruise --- Send in a voice message: https://anchor.fm/hairstylist-podcast/message
In this Prime Talk Podcast Sponsored by GETIDA – Seth Stevens and Shawn Hart - Co-Founders of Post Purchase Pro - How To Build Customer Relationship When Selling on Amazon, also more information about their journey. #PostPurchasePro About Seth Stevens and Shawn Hart of Post Purchase Pro - https://www.postpurchasepodcast.com EMAIL MARKETING - Product Inserts Designed, Email & SMS Collection Funnels Created, Managed, and Hosted, Customer Email List Management, Email Service Provider Management Professional Email Sequences Written, Custom Follow-up Emails Created and Sent for All of Your Products, Ongoing Weekly Email Marketing that Drives Sales, Ranking, and Reviews, Holiday Email Marketing, Your Product Offers Scripted Within Each Sequence, SMS Marketing Management TOS Compliant Customer Opt-ins, Sell More Products, Launch New Products, Drive More Reviews Boost Page Rankings, Cross-Sell Other Products for FBT, Generate Repeat Orders Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!
Bootstrap Farmer's Nick Burton and Randy Cummings discuss current and rising market trends in Agriculture. They also bring insights for growers looking into diversifying their operations or branding into new markets. Are you interested in broadening your knowledge about current agricultural trends? Whether that be with edible flowers, microgreens, cultivating mushrooms, or cut flowers. Timestamps: 0:00 Intro 0:37 Exploring Market Trends in Agriculture 3:59 Diversification and Leveraging What You are Already Doing 6:03 Setting Yourself Apart with Speciality Products 7:37 Finding a Demand for Your Products 8:08 Leveraging Your Farm for Photography 13:00 Relationship Building in Farming 14:58 Why is Flower Farming Rising in Popularity? 15:55 Utilizing all 4 Seasons as a Local Flower Farmer 20:14 Flower Production Under a High Tunnel 21:30 Demand for Succulents 22:53 Mushroom Farming 24:03 Resources for Staying Up to Date on Trends 26:59 Farm and Homestead Influencers 28:45 Non-Farming Ways to Work in Agriculture 36:29 Finding an Approach that Works for Your Farm and Market 38:55 Customizations and Expenses that Come with 44:00 Standard and Sizing 50:05 Navigating Product Challenges and Optimising Product Information 54:52 Offering Multiple Ways for Demonstrations and Learning 59:34 Meetup Collaborations for Farmers 1:00:55 Collaborations at Bootstrap Farmer www.bootstrapfarmer.com
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People. In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard's legacy was intact. But that outcome wasn't always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.” What do you want your leadership legacy to be?
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People. In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don't think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.” Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People. In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance. How do you determine if you should vary your offering or drive consistency across locations?
VideoLeadsMachine - https://www.marketingsharks.com/videoleadsmachine/Quickstart To Expert | Expert Authority Formula | How to Market Your ExpertiseWe've solved the problem…No matter what type of business you're in, no matter what type of product you're sellingWe developed a formula that anyone can follow.Use these special videos to immediately assert oneself as an AUTHORITY!Software included that automates this “unique” way of using video5 Module Training IncludedQuick Start Guide to showcasing your AUTHORITYHow To Market Your ExpertiseHow to convert your leads into Paying Customers.Commercial license availableEasy to Create Mini “TED Talk” Type Videos (Software Included!)Attract Leads Ready To Invest in Your Products & Services!Will Work for Any Business, Any Service, In Any Niche!VideoLeadsMachine - https://www.marketingsharks.com/videoleadsmachine/
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
This is the second in a 5-post series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way." In this installment, we continue to explore business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People. When sitting across from Howard Schultz (the former CEO of Starbucks) it doesn't take him long to get to the heart of leadership excellence which explains why I titled a Starbucks business principle “Love to be Loved.” From Howard's perspective, much of leadership comes down to three traits: “Take love, humanity, and humility and then place them in a performance-driven organization. Those humanistic elements in performance may seem in conflict to the naked eye. But I believe performance is significantly enhanced by human-centric leadership. I am convinced of it because we have become more performance-driven than at any other time in our history and the values of the company are at a high level. If we can infuse love, humanity, and humility on a global basis and build it into a performance-driven organization, we are unbeatable.” In what ways are you managing through the lens of humanity while still maintaining high-performance expectations?
The Client Stampede - An Unconventional Marketing Podcast by Julie Guest
Do you remember that popular book from about 10 years ago with the cringe-worthy title "Men Are From Mars, Women are from Venus?" Well, when it comes to buying behavior and emotional triggers, the way men and women approach their buying decisions may as well be from different planets. This means EVERYTHING from your Irresistible Messaging (Step 2 of the Client Stampede Formula) to your Extraordinary Branding (Step 3) and Packaging up Your Products and Services (Step 4) has to be set up specifically to speak and resonate with this demographic - BEFORE your ad campaigns are created.This episode sheds some light on how women - the world's super consumer - make their buying decisions and why it would be a very worthwhile investment to appeal to them more ...
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
For context and based on requests, I'm in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in a five-part series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way." The story of Starbucks' meteoric growth during the 1990s and early 2000s is well chronicled in a series of books about the company including one I wrote titled The Starbucks Experience. However, by the mid-2000s the company was reeling from years of frenzied expansion, an obsession for year-over-year sales numbers, a sliding global economy, and less frequent visits from loyal customers in Starbucks' U.S. stores. In the book, I wrote during the Starbucks revitalization titled Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People, I outlined leadership and customer experience tactics that supported Starbucks' transformation plan. To effectively elevate Starbucks to “be the undisputed coffee authority,” leadership redoubled efforts to drive a passion for the company's core offering - coffee. While many leaders do not view product passion as a necessary component for sales success, it certainly differentiates sales leaders like Starbucks from most other competitors. What are you doing to help your people become the undisputed authority in your sector?
Welcome to the first episode of the Enneagram MBA podcast!I'm so glad you're here and I'm excited to be on this journey with you, gaining insight about yourself and others that you can then use to create and do work that fits with your unique personality and values, not work that you have to force yourself to fit into. In following episodes, you'll hear from topic specific guest experts - ranging from sales and marketing topics to money mindset to living a successful life outside of work, Enneagram type panels, and other business owners and company leaders sharing what life is like living as their specific type. The intention is that you'll hear from others that you can resonate with and feel seen and validated, (confirming you aren't crazy after all!), while also learning about others who might see the world very different than you, so that you can have a better understanding of both yourself and of the people in your life - clients, your team, your social media communities, family, friends and romantic partners. You can expect to hear about 5 main themes when you tune in each week, each intended to help you gain insights, skills and resources in better understating: Your Personality - who are you? what are your strengths? what reoccurring roadblocks need to be acknowledged and worked through?Your Purpose - how to find it, how to use itYour People - who are you passionate about serving? who is on your team? how to have happier and healthier relationships?Your Products - what are you selling, how are you selling it, what do customers need to knowYour Platform - where are you connecting with your idea people and sharing your message and servicesTo help spread the word about this message and podcast, I'm going to ask you a favor...to listen to a full episode and leave a review. I know you are busy with your own work and life, so as a thank you for taking the time and effort to do this, I'm going to send you: your type specific reference guide: 25-30 pages all about your dominant type to learn from and reference back to as needed a ticket to the live training or the recording of Your CEO Style by Enneagram Type After you leave your review, email me directly at hello@sarahlynnco.com and I'll make sure you get your thank you gifts! Not sure what your Enneagram type is yet, but want to? Or you have an idea of what it is, but no idea what to do with that information? - Learn more about booking a Know Your Number session HERE! https://www.sarahlynnco.com/knowyournumberDownload your quick reference Enneagram guide: https://www.enneagrammba.com/cheatsheet
It seems everybody wants good cleaning at a cheap price. But before you go discounting your residential cleaning services here's what everybody ought to know about the price of cleaning. Most clients don't know what type of services your cleaning business offers or what they need. Your job estimate needs to solve the customers cleaning challenges - and they will pay good money if you can provide that value. Today's Ask a House Cleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** GOOD CLEANING AT A CHEAP PRICE CHAPTERS *** 0:00 - Intro - Meet Angela Brown the House Cleaning Guru 0:15 - #CleaningBusiness owners complain about discount pricing 0:52 - Our society is "on sale" - everybody wants a cheap price 1:13 - How do you sell value not price? 2:27 - Ask questions to uncover needs 2:56 - Customers sell themselves when they articulate their needs 3:17 - The customer called you because they were ready to hire you 4:27 - What the customer is asking for is not always what they need 6:01 - Customer's budget may be based on wrong type of service 7:43 - House cleaning is not a onetime gig. 8:33 - Solve the long-term needs and triple your income. *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Package, Price, Profit: The Essential Guide to Packaging and Pricing Your MSP Plans - https://amzn.to/365rbBQ Impact Pricing: Your Blueprint for Driving Profits - https://amzn.to/3dz6bI1 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/2Tv6Q6l Handyman Pricing Handbook: Be confident about your pricing and start making money - https://amzn.to/3watcHL Define and Deliver Exceptional Customer Service: Proven strategies to maximize your profits - https://amzn.to/3yfMc92 These good karma links connect you to affiliated sites that offer products or services that relate to today's show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU. *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
In today's episode, Matt and Mike discuss the latest news about Amazon opening up selling on it's platform to 100 new countries and what exactly that means. Then, Matt and Mike deep dive into the topic of the day: Getting Legitimate Reviews for Your Products on Amazon Faster Than Your Competitors. Some sellers would say that customer product reviews are the single most important thing in creating a successful product. As Amazon's rules of what is okay and not okay to do to get customer reviews changes over time, Amazon sellers have to adapt to get those precious reviews while not violating the ecommerce giant's ever-evolving TOS. Matt and Mike explain several different techniques to safely get customer reviews from such things as package inserts, free products offers and many more. Branded by Amazing discusses everything Amazon and focuses on how to start your own ecommerce business and brand. Hosts Matt Clark and Mike McClary are successful entrepreneurs running million dollar businesses both on Amazon and off. They currently are also the CEO and CPO of Amazing.com respectively. Amazing.com helps people build successful businesses and achieve the financial freedom to do what they want, when they want, wherever in the world they want. All Amazing.com instructors are experts in their fields, and they reveal the principles, strategies, and technologies they've discovered that produce real, measurable results. Links mentioned on this episode Seller.tools, Thrasio.com Announcement Check out amazingsellingmachine.com/ discover how to refresh your finances now and build REAL wealth by the holidays! Social media info Instagram instagram.com/amazing_dotcom/ Facebook facebook.com/amazingcom Youtube youtube.com/c/Amazingacademy/featured Podcast Website amazing.com/branded
In today's episode, Matt and Mike discuss the latest news about Amazon opening up selling on it's platform to 100 new countries and what exactly that means. Then, Matt and Mike deep dive into the topic of the day: Getting Legitimate Reviews for Your Products on Amazon Faster Than Your Competitors. Some sellers would say that customer product reviews are the single most important thing in creating a successful product. As Amazon's rules of what is okay and not okay to do to get customer reviews changes over time, Amazon sellers have to adapt to get those precious reviews while not violating the ecommerce giant's ever-evolving TOS. Matt and Mike explain several different techniques to safely get customer reviews from such things as package inserts, free products offers and many more. Branded by Amazing discusses everything Amazon and focuses on how to start your own ecommerce business and brand. Hosts Matt Clark and Mike McClary are successful entrepreneurs running million dollar businesses both on Amazon and off. They currently are also the CEO and CPO of Amazing.com respectively. Amazing.com helps people build successful businesses and achieve the financial freedom to do what they want, when they want, wherever in the world they want. All Amazing.com instructors are experts in their fields, and they reveal the principles, strategies, and technologies they've discovered that produce real, measurable results. Links mentioned on this episode Seller.tools, Thrasio.com Announcement Check out amazingsellingmachine.com/ discover how to refresh your finances now and build REAL wealth by the holidays! Social media info Instagram instagram.com/amazing_dotcom/ Facebook facebook.com/amazingcom Youtube youtube.com/c/Amazingacademy/featured Podcast Website amazing.com/branded
What should you charge for light housekeeping? What is light housekeeping, and how do you clarify expectations with your customer? Sometimes customers can be vague about what they want you to do, so making sure you're both clear on what the job is and how much is being paid is super important. This is how that process works! Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 What They Don't Teach You in Business School: Real-world Sales and Service Skills You Need to Win and Wow Clients! - https://Amzn.To/2xni3d6 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://Amzn.To/2uxsakp These good karma links connect you to affiliated sites that offer products or services that relate to today's show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU. *** MORE VIDEOS ON THIS TOPIC *** What is liight housekeeping in a home health care setting? - Allegiance Alert: https://youtu.be/6H97cjUoMpE Molly Maid Cleaning Service Pricing and Process: How We Work - Molly Maid: https://youtu.be/Ifo2XMYzE7c How Should You Charge? | Pricing Your Cleaning Jobs | Cleaning Business Owners - Ebonie Murphy: https://youtu.be/SStnK-_Nq8M *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, a professional house cleaner for 25 years, ran and managed one of the largest independently owned cleaning companies in the Southeast United States. She is the CEO and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
How To Leverage Demonstrability for Your Products and Services to skyrocket Your Sales How To Craft Simple But Compelling Stories To Help Customers With Buying Decisions How To Get Your Sales Message To Resonate With Your Ideal Clients So They Can Buy From Your If you want to learn more about how to use the power of words to drive up your sales and profits the go to www.virtualentrepreneurswebsite.com --- Send in a voice message: https://anchor.fm/herbertsmarketinghelp/message
How much notice to raise rates do you need to give clients? Does your cleaning business raise rates each year? Are you afraid you will lose clients if you have a price increase? And how much should your rate increase be? All this and more in today's #cleaning show. Today's Ask a House Cleaner sponsor is Savvy Cleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** CONTENTS OF THIS SHOW *** 0:00 - Intro - Meet Angela Brown The House Cleaning Guru 0:27 - How much notice to raise rates does house cleaner need to give? 0:45 - Gas stations don't give notice to raise rates on gas 1:12 - Average annual price increases for #cleaningbusiness 2:00 - Stores don't give notice to raise rates on food 2:19 - Customers react to price hikes 2:46 - Give notice and stay firm to rate increase 3:53 - Gradual roll out reduces risk of lost revenue 4:52 - Be professional and kind if customers drop you *** PROMISED LINKS AND GOOD KARMA RESOURCES *** 47 Ways to Raise Prices Without Losing Customers - https://amzn.to/3bUfCRr Scared t Raise Your Prices? https://amzn.to/34e19vB Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/34dYBxd The Price of Time - https://amzn.to/2TjdNqQ Raise Your Prices, Attract More Business - https://amzn.to/3uiW5R1 These good karma links connect you to affiliated sites that offer products or services that relate to today’s show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU. *** MORE VIDEOS ON THIS TOPIC *** How to Tell Clients You’re Raising Your Rate - Private Practice Skills: https://youtu.be/BrJP7YOzy3o Raising Your Rates For Old Clients - Flux: https://youtu.be/98iB56g7_EE How Do I Raise Prices Without Losing Clients? - The Futur: https://youtu.be/gIw-PBNXWgE Communicating Price Increases To Your Customers Without Losing Business - INSIGHT2PROFIT: https://youtu.be/4niA8HcpQok *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, a professional house cleaner for 25 years, ran and managed one of the largest independently owned cleaning companies in the Southeast United States. She is the CEO and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielsen BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging; Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way; Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People; The Zappos Experience: 5 Principles to Inspire Engage and WOW; Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System; The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary; The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company; and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World-Famous” Pike Place Fish Market in Seattle. Dr. Michelli holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ), and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named as one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and a doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger. What you'll learn about in this episode: How Dr. Michelli created for himself an opportunity to break out of working in the corporate world and become an independent consultant Why one of the fundamental keys to getting out of a corporate job and working for yourself is understanding the process of serving customers in a profitable way Why it is important to create an experience that encourages your customers to stay with you for the long haul What actionable steps Dr. Michelli recommends to anyone who wants to navigate difficult challenges, and why asking “what if” can be a powerful tool Why it is important to find a mentor or coach you can trust and then stick with them, building a fruitful relationship and learning everything you can Why it is important to make rock-solid promises you can deliver on, and how the Ritz-Carlton Hotel in Dubai can teach an important lesson on overvaluing customers How Dr. Michelli realized the important lesson that he doesn't need to know everything or always have an answer Why empathy is a powerful skill to develop to help you better understand the journey your customers experience working with you How to deal with Imposter Syndrome and accept your flaws and still recognize the value that you offer others Resources: Website: www.josephmichelli.com Facebook: www.facebook.com/TheMichelliExperience LinkedIn: www.linkedin.com/in/josephmichelli/ LinkedIn: www.linkedin.com/company/the-michelli-experience/about/ Twitter: @josephmichelli Additional resources: Real Estate on Your Terms by Chris Prefontaine SmartRealEstateCoachPodcast.com/webinar SmartRealEstateCoachPodcast.com/ebook SmartRealEstateCoach.com/QLS Smart Real Estate Coach Podcast Sponsor: Paul G. Dion CPA, CTC
Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives.Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph’s other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way,Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle.Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ), and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named as one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California.Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger. Follow cityCURRENT: www.cityCURRENT.newsFollow Dr. Joseph Michelli online: https://www.josephmichelli.com/Order Dr. Michelli's latest book, Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges: https://amzn.to/2IxQHaZ
How to charge for cleaning jobs when you're new to house cleaning - is there an easy way to keep the money flowing? Should you charge by the hour for cleaning or have a flat rate? The right pricing structure will set your business up for success. Here is everything you need to know about setting prices for your cleaning service. Today's #AskaHouseCleaner sponsor is Savvy Cleaner Training for professional house cleaners and maids. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** House Cleaning Estimates - Details and Examples - ConsistentClean - https://youtu.be/nI6ugkQHZXw How to Price A Residential House Cleaning Job - Homebasedcleaningbiz - https://youtu.be/Y6AP1jzGRxg How to Bid Commercial Cleaning Job Without Lowballing - Grow My Cleaning Company - https://youtu.be/IJAktFThi4M Pricing Structures in Your Cleaning Business - Maid in Business - https://youtu.be/E9JzszYdtRE How to Price Cleaning Services & Make More Money - Grow My Cleaning Company - https://youtu.be/eGn39WWmtJk *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - https://amzn.to/2RMBOVq Value-Based Fees: How to Charge - and Get - What You're Worth: How to Charge? And Get? What You're Worth - https://amzn.to/2UdC2Sq Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://Amzn.To/2uxsakp What in the H*** Do I Charge as A Freelancer? Find Out How to Set Your Rate, Stop Undervaluing Yourself and Get Paid What You're Worth! - https://amzn.to/2MqTP65 *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
Is offering charitable work because the client is broke a good idea? Is it okay to offer cleaning services at a discounted price? You can automate your billing, client updates, and dispatches with HousecallPro.com/Angela When the cleaning client can't afford to pay a house cleaner, what should you do? Today's #AskaHouseCleaner sponsor is Savvy Cleaner Training for professional house cleaners and maids. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** We Have 3 Small Businesses, But Can't Pay Ourselves - The Dave Ramsey Show - https://youtu.be/WV1HxOf9h7k 4 Reasons Why You Need to Use Empathy In Business – w/ Bob Bonniol - The Futur - https://youtu.be/AdQQHQdQo8E Why Offering Discounts Will Put You Out of Business | Discounting for Online and Offline Businesses - Neil Patel - https://youtu.be/zLz3JSvNUMM Lower Your Prices & Receive More Customers????? - EverythingEboni - https://youtu.be/pmGyjLgBRYo If You’re Broke Or Struggling Financially, Follow These Steps To Change Your Financial Situation - Project Life Mastery - https://youtu.be/iMBikr7lKHI *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://Amzn.To/2uxsakp Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, What They Don't Teach You in Business School: Real-world Sales and Service Skills You Need to Win and Wow Clients! - https://Amzn.To/2xni3d6 Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
Host Jeremy C. Park talks with Dr. Joseph Michelli, who highlights his new book, "Stronger Through Adversity," which is available for pre-sale now through mid-December 2020. The book is the synthesis of conversations Dr. Michelli conducted throughout the pandemic with more than 140 CEOs and senior leaders from nonprofits, public safety organizations, and global brands like Starbucks, Lexus, Airbnb, Barron's, Godiva, Salesforce, and PwC. It offers insight on leadership, self-care, how to effectively manage uncertainty, the art of transparent and authentic communication, and much more. A portion of the book's royalties is also going to Direct Relief, an international organization providing food and supplies to those most affected by the virus.About Dr. Michelli: Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging. Joseph's other titles include Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle.Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ), and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named as one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California.Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.Visit www.StrongerThroughAdversity.com to learn more and pre-order your book.
A discounted customer promised me leads but didn't follow through, now what? Recommendations and referrals for cleaning jobs is an important part of the business. Automate your dispatching, invoicing, and client updates with HouscallPro.com/Angela What can you do to avoid lowballing your rates as a house cleaner? Protect your cleaning business and follow this advice when offering introductory rates. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for professional house cleaners and maids. And Housecall Pro. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** Why Offering Discounts Will Put You Out of Business - Neil Patel - https://youtu.be/zLz3JSvNUMM Discounting is for dummies - here's why (and what to do instead) - Derek Halpern - https://youtu.be/CxD4w9eHgdk Never Discount To Get Sales—The Right Way To Trigger Sales - The Futur - https://youtu.be/UNrd-XtaC28 Pricing Strategy An Introduction - Tine Wade - https://youtu.be/mmm0ccYPliU Million Dollar Script How To Ask For *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Referrals Without Feeling Awkward - Dan Lok - https://youtu.be/aTEshO51kY4 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/2tmSZly The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs - https://amzn.to/2RUZFB4 How to Price Effectively: A Guide for Managers and Entrepreneurs - https://amzn.to/36NuSKw How to Start Your Own House Cleaning Company: Go from start-up to payday in one week - https://amzn.to/31j2lLT How to Price Your Cleaning Services - https://amzn.to/36RjBsA? *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
Can I charge by the hour for house cleaning? Today we have everything you need to know about pricing cleaning jobs on tap. Streamline your billing, dispatching, and client updates with HousecallPro.com/Angela "How much should I charge for house cleaning?" Every new house cleaner and maid service asks this question. Find out how to set prices that work and skyrocket yourself to a successful cleaning business. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for house cleaners and maids. And Housecall Pro. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** Working on Commission Jobs Vs Salary Jobs - TommyBryson - https://youtu.be/qfjCJYVdio4 Pricing Structures in Your Cleaning Business - Maid in Business - https://youtu.be/E9JzszYdtRE How to Price Cleaning Services & Make More Money - Grow My Cleaning Company - https://youtu.be/eGn39WWmtJkSetting Prices for Services and Products - LinkedIn Learning - https://youtu.be/jY_0vZ1kv48 How to Bid Commercial Cleaning Job Without Lowballing - Grow My Cleaning Company - https://youtu.be/IJAktFThi4M *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 What They Don't Teach You in Business School: Real-world Sales and Service Skills You Need to Win and Wow Clients! - https://Amzn.To/2xni3d6 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://Amzn.To/2uxsakp *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
A house cleaner asked how to charge for a hoarding job. And the answer comes down to the walkthrough. There needs to be a risk assessment during the job estimate before you know how much to quote. House cleaners and maids aren't always the best people to declutter hoarding situations. And many maids and domestic cleaning services don't offer junk removal. If the house is a mess and you're not right for the job, don't agree to do it. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for House Cleaners and Maids. #SavvyCleaner #AngelaBrown *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** 5 Steps to Become a Professional Organizer | Checklist for New Organizers - Katherine Lawrence - https://youtu.be/34y6xtBMGlY How to Do House Cleaning Estimates - Details and Examples - ConsistentClean - https://youtu.be/nI6ugkQHZXw Hoarders House - Decluttering and Demolition pricing - Stanley "Dirt Monkey" Genadek - https://youtu.be/A7JhfjsB7Yg Walkthrough Bidding Foreclosure Trash Outs!!! - Tucker Upper - https://youtu.be/qps0esnvDRQ How to Price Your Junk Jobs! Junk Removal - Sonoma Strong Hauling & Junk Removal - https://youtu.be/ymQNgjyUfl8 *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show. How to Price Your Cleaning Services (Cleaning Business Builders Book 1) - https://amzn.to/2YaLNpV Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence - https://amzn.to/34WD0cr Born to Organize: Everything You Need to Know About a Career as a Professional Organizer - https://amzn.to/2S3j02m Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/3cEkDeQ Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table - https://amzn.to/350ZdGo *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
If you are interested in how to get started selling successful products online, you're going to love today's episode. I'm chatting with Emma Lee Bates, online marketing expert, about all things sales: landing pages, selling to your email list, trends in online marketing, and sales funnels. If you struggle with selling or you just want to learn more about how to do it well, this is the conversation for you! But, before we dive in to my conversation with Emma, I want to ask you a question: have you listened to 5 or more episodes of this podcast but you don't have your own blog yet? If so, you are not alone! My husband and business partner, David, and I have noticed a trend among some of our listeners; a lot of you want to start an online business or a blog but you have no idea where or how to begin. If the tech required for starting a blog has been holding you back, I have great news for you! MiloTree is now offering blog start-up services! Just go to MiloTree/BlogStart to see how we can help you. We know how overwhelming it can be to start a business if you're not tech-savvy. That's why we decided it was time to help people get over the hump of getting their blog set up so they could move on to creating content, serving their audience, and developing products. If you're ready to make 2020 the year you finally start that business or blog you've been dreaming of for a long time, let us help. Head over to MiloTree/BlogStart to get started. We can't wait to see what you build in 2020! Why You Should Be Using Tripwires We've begun experimenting with tripwires on our site, Catch My Party, and I'm loving it. For those of you not familiar with tripwires —a tripwire is a product you upsell to your audience when they sign up for your email list. When someone opts in for your lead magnet, instead of simply sending them to a thank you page, the thank you page becomes a sales page of sorts. On this page, you can upsell a product that is an obvious next step for the lead magnet they just signed up for. Over at Catch My Party, we give away free party printables. We literally have thousands of free printables that anyone can download and print out. So, if someone opts in to receive free printables for a Minecraft party for their kid, the thank you page offers them a Happy Birthday banner that they can personalize for just $5. Tripwires are an easy way to bring in extra money for a couple of reasons: It's a no-brainer purchase for the customer. Your tripwire is an obvious next step for them. It's passive income. You set it up once and you're done. “Hello, money in my bank account while I'm sleeping.” It requires no actual selling. You're merely providing the person who already said they wanted your other products, with the opportunity to get one more thing that will make their life easier. Using Tripwires to Train Your Audience to Buy From You If you give away a ton of stuff for free on your blog, as we do on Catch My Party, your audience might start to depend on you for free stuff. And that can make it harder to sell to them later. Whereas, if when someone signs up for your list, they get sent to a landing page with a tripwire, they can see right away that you also charge for some of your products. The great thing is that when someone clicks the button to buy your lower-priced tripwire product, you are training them to click to purchase from you. So, if they buy your $7 tripwire today, they are more likely to purchase your $25 product next month. How to Write Successful Sales Emails Let's say you've been blogging for a little while now, you have a warm and active email list, and you want to sell a product to your list. If you're anything like me, you dread writing the sales emails. And the reason I dread it? Because all the sales emails that I get in my inbox are super long and detailed, telling me all sorts of stories and information before they even get to the part about the product. And I don't want to do that. My feeling is, if you've been on my list for a while, you probably already know, like, and trust me, so I should be able to just write the email, tell you about the product, and ask you to buy it. If you are truly my avatar, I should know you well enough to know exactly what product you want and need, and I shouldn't be bashful about introducing you to it or asking you to buy it from me. The trick in writing sales emails, says Emma, is to write the way you normally do. If you typically send your list a nice, long, 8-paragraph email once per week, then if you send three 2-paragraph emails asking your people to buy something, that's going to feel very off to them. So, write like you typically do. Be warm and personable like you always are; don't be awkward about selling. Be yourself and tell your audience about the thing that's going to change their life... or at least make it a bit easier. How to Write Successful Sales Pages Have you noticed that the sales pages for online tools (such as email service providers or online course software), are always super short? Sometimes you don't even have to scroll to see the entire sales copy. And yet, when I go to a sales page created by an entrepreneur, I typically have to wade through scores of paragraphs, including videos, testimonials, tons of words about the incredible value this person is offering for the price, etc. *To my listeners: would you email me at jillian@milotree.com and tell me how you feel about those super long sales pages? I seriously want to hear from you. Emma shared that the reason for the novel-length sales pages is for the cold audience you may be driving to your sales page through Facebook ads. And indeed, if you are driving a cold audience to your products, it is going to take some space to convince them to buy from you. That cold audience is going to need videos, plenty of testimonials, and your backstory in order to develop that "know, like, and trust factor" with you. They haven't had the opportunity to get to know you through months of being on your email list. For a warm audience, you don't need nearly as much information. You need the basic information, the transformation your customer will experience as a result of their purchase, and a clear call-to-action to purchase. Lastly, you need buttons. Lots of buttons. Don't place a buy button only at the very bottom of a page. If I have to scroll 25 times to get to a button, I am much more likely to click away before I get there. I want a button at the top, again after a bit of information, and again after more information. Don't assume anyone will read the entire page. I want to click “PURCHASE” as soon as you've convinced me I need it. So, add a buy button every few paragraphs if you're going to create one of the super long sales pages. How Much Should You Charge for Your Products? I think that setting prices is one of the most difficult parts of online business and definitely the piece that holds so many of us back. How do you set prices? Do you set it at a price that more people can afford? Or do you price it higher so that your customers will also purchase other higher-priced products from you? And is it true that the more people pay for your products, the more likely they are to actually use the products, and therefore, the more likely they are to personally experience the transformation you promised? Emma firmly believes that when selling products, your customer should be at the very forefront of your mind. And if you are selling something that could transform her life but she can't afford it, you are not serving her. Always keep in mind where your customer is right at this moment and what she can afford. Are there products worth hundreds or thousands of dollars? Yes, definitely. And if your avatar is at a point in her life where she can afford to pay that, and it will deliver a transformation that will surpass the money she spent on the product, go for it. But if the price is out of reach for the majority of your readers, it's too high. How to Think About Personal Branding Branding is a hot-button topic in today's online world. With everybody creating personal brands, how do you brand your blog, and how do you expand the branding to cover your products, etc? Emma suggests keeping your personality in mind when developing your brand. If you're going to be growing an online business, you need to be present—front and center in your business. So, above all, be yourself. Your people will be drawn to who you are. They will find you and they will stick around because they can see who you truly are. Don't try to put on some fake persona. Speak your truth. Be yourself. Serve your people well. *There were so many things we couldn't include in this post that Emma talked about. If you want to hear which shopping cart software that Emma (and we) recommend, listen in at 21:40. Emma discusses her own products and where she hosts her online courses at 24:00. I know you learned a ton of amazing info from my conversation with Emma. I loved chatting with her and I hope you'll check out all the great content that she offers on her own site. And as always, please email me with any questions or comments on the podcast, and be sure to join me over in our Facebook group, where I go live every week to discuss the podcast and my biggest takeaways! Read the transcript for "How to Get Started Selling Successful Products Online" Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free! Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE!
The higher quality the good, the higher you can charge. Don't take your own word for it, have your product evaluated by outside sources to determine your value so you aren't overcharging. Your success is created by adding value to other people’s lives and situations by taking action, challenging possibilities, and making logical choices towards your goals and dreams. We’re here to help you create that success.Recommended Read: Pricing for Profit: How to Command Higher Prices for Your Products and ServicesSupport the show (https://podcast.entrefied.com/gift)
Base rate or charge more for a deep clean? It's a fair question if you're new to house cleaning. Deep cleaning takes far longer than a maintenance clean. And how much to charge depends on your ability to assess the job and your skills as a maid. How to bid a deep clean is agreeing on the client's priorities and then giving fair job estimates at a rate you both can live with. Prices for house cleaning vary as do the cleaning tasks a client is willing to pay for. Angela Brown, The House Cleaning Guru covers all this and more pricing tips. Today's #AskaHouseCleaner sponsor is Savvy Cleaner Training (for house cleaners and maids.) #Cleaning #SavvyCleaner *** CALENDAR OF EVENTS FOR HOUSE CLEANING TRAINING *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** How to Price Your Service for House Cleaning - Angela Brown - https://youtu.be/OpLlCvpANoo How Much to Clean 5 Rooms? Homeowners Price Shop House Cleaning - Angela Brown - https://youtu.be/OsMgy-NPmtA Price by The Hour or Job for House Cleaning? - Angela Brown - https://youtu.be/gcYM-mQvlXw Questions to Ask on a Walkthrough (House Cleaning Job Estimate) - Angela Brown - https://youtu.be/wpkumACqszE How to Price A Residential House Cleaning Job: New Channel Servpeeps.com - Homebasedcleaningbiz - https://youtu.be/Y6AP1jzGRxg? *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show. How to Price Your Cleaning Services - https://amzn.to/36RjBsA? Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/2tmSZly The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs - https://amzn.to/2RUZFB4 How to Price Effectively: A Guide for Managers and Entrepreneurs - https://amzn.to/36NuSKw How to Start Your Own House Cleaning Company: Go from start-up to payday in one week - https://amzn.to/31j2lLT *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o VIDEO/AUDIO: Lucas S. https://savvycleaner.com/reviews/lucas-s HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
What happens when you have high estrogen levels, and what can you do about it? If you want to learn more about estrogen dominance, this podcast is chock-full with the information that will help you avoid it or heal it, and inspire you to make that change to hormonal health! You can find all the info and links about this episode at https://holisticwellness.ca/episode09/ Topics Discussed in this Episode: What is estrogen dominance? What are the symptoms of estrogen dominance? What are some causes of estrogen dominance? What can we do to heal estrogen dominance? Key Takeaways: Estrogen dominance for women is the condition of having far too much estrogen in relation to other hormones, in particular, progesterone in the body. With the overexposure that we have to plastics, chemicals, environmental toxins, food toxins, and stress, there is a good chance that many people are dealing with estrogen dominance. One of the main reasons why there has been a noticeable rise in estrogen dominance among women is because the use of the birth control pill has become so popular. The more fat cells you have, the more estrogen you will make. And the more estrogen you make, the more fat you will store. Action Steps: Do a DUTCH test or a saliva test to find out where your hormone levels are at. Limit your soy and coffee intake. Find a healthier alternative to the birth control pill. Avoid personal care products that contain xenoestrogens and other toxic chemicals. Filter your water and drink out of glass or stainless steel. Eat enough fiber and choose organic as much as possible. Dry brush. Ditch the plastic. Manage your stress. Take supplements that can help with estrogen dominance. Samantha said: “The pill is really going to create the perfect storm for hormonal imbalances.” “It’s really important to support a healthy body weight and to support detoxification overall.” Thanks for listening! Important Announcements: Join our FREE 5 Day Sugar Detox Challenge! Save 20% on Skin Essence products with the coupon code healthy hormones and get free shipping on orders of $50 or more in the US and Canada. Skin Essence Canada Site Skin Essence US Site Connect with me over on Instagram, @holisticwellnessfoodie. It would also mean so much if you would leave us a rating or a review at any podcast platform that you’re listening to us on. Links to things I talk about in the show: How to Ditch Hormonal Birth Control eBook Find a Spring The Detox Market The Environmental Working Group Recommended brands and products: Natural Factors Turmeric Can Prev - I3C Supplement Cedar Springs Water Consonant Skincare Living Libations Past episodes mentioned: Episode 2: Detoxing + Cleansing Foods + Your Toxic Environment Episode 7: Tips for Glowing Skin, Safe Sun Protection & Toxic Chemicals in Your Products Where you can find me: Samantha’s Facebook Samantha’s Instagram Samantha’s Website Samantha’s Twitter Healthy Hormones for Women Podcast Private Community on Facebook How you can work with me: 6-Week Healthy Hormones for Women Intensive - Get 60% when you enroll today! Healing & Dealing with Hashi’s
The house cleaner got fired for overcharging and the homeowner feels cheated, gypped and ripped off. It was a sad case of overpromising when the house cleaner did the walkthrough. And the result? Fired for overcharging. Maybe the maid was overconfident on the deep clean vs. maintenance clean or just didn't know how to price a job. But if you set unrealistic expectations one of two things happens. 1) You get fired for overcharging when you up the price. 2) You get paid, but the client feels tricked, hoodwinked and taken advantage of. Today's #AskaHouseCleaner sponsor is #SavvyCleaner the mecca for house cleaning and #cleaning tips. *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com/show *** MORE VIDEOS ON THIS TOPIC *** Bidding Residential Cleaning Jobs - Secrets and Tips - Angela Brown - https://youtu.be/4N8tYG-2p1U How to Bid a Cleaning Job for People Who Hate to Sell - Compass Wave Product Review - https://youtu.be/p7y2CWupjZU Price by The Hour or Job for House Cleaning? - Angela Brown - https://youtu.be/gcYM-mQvlXw Two-Hour Minimum for House Cleaning - https://youtu.be/sDVAH1iDUXA You Charge Too Much for House Cleaning - https://youtu.be/VdtiH3-5Tas *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/2DIk1pI What Should I Charge? Pricing Strategies for a Prosperous Service Business - https://amzn.to/2VLZQ4t Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine - https://amzn.to/2ZLi317 Pricing Your Services: 21 Tips for More Profit - https://amzn.to/2Y10qse *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** PERSONAL PROTECTIVE EQUIPMENT *** Disposable Face Masks - https://amzn.to/2GYPV3v Disposable Nitrile Gloves - https://amzn.to/2U7L2Jk Safety Glasses - https://amzn.to/2U7L5Vw Shoe Covers - https://amzn.to/2NpJqYE *** UNIFORMS WORN *** Paragon Women's Microfiber Wrinkle Resistant Polo Shirt - https://amzn.to/2Xl0Lqm Dickies Women's Relaxed Fit Straight Leg Cargo Pant - https://amzn.to/2U2bnYV Wrangler RIGGS WORKWEAR Men's Ranger Pant - https://amzn.to/2TfTNDI Saucony Womens Running Shoes - https://amzn.to/2GZveV3 *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com
Calculating Out Gross Margin In today’s episode: Figuring Out Your Gross Margin Percentage is a Simple Calculation You Should Be Doing on Each of Your Products and Services as Well as for Your Business Overall. Without this knowledge, you are flying by the seat of your pants and “hoping” you guess right. This is one number you MUST know and it is easy to do, so let's take a look at how and why. ~~~~ The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams. HELPFUL LINKS Youtube Channel – Training for Local Small Business Owners Join the Badass Local Small Business Owners Facebook Group! Leave a Question, Show Suggestion/Idea for the Show: Ask a Question Email me at tammy@localsmallbusinesscoach.com Visit the Local Small Business Coach website Thinking of Getting a Coach? Check out my work with me page Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams
![JUSTIN AND THE [FOOD] ENTREPRENEURS Podcast](https://ivyfm.s3.amazonaws.com/i320/624660.jpg)
Episode 13: Rhett Roberts, the owner and founder of the Rhett Roberts Company in Ocilla, Georgia. Road Sales for Growth. Knocking on One Door at a Time. Family Believing in Your Products. Being Your Family's Best Chef. Hosted By: Deborah Michas (IG: @deborahmichas) & Justin Bizzarro (IG: @justinbizzarro) Episode Notes: 1) Listen to your relatives and believe in yourself because you may be an entrepreneur in hiding. 2) Get feedback from everyone you can on your products as feedback leads to better products. 3) Always appreciate your mothers because mothers often believe in their sons and daughters when sons and daughters need it the most. 4) Expanding your brand one product at a time as the opportunity knocks is important. Do not be afraid to promote your products one door at a time. 5) Set long term goals so you can live your dreams...from brand to store...from store to road side restaurant. Website: www.unclerhetts.com IG: @unclerhetts FB: @unclerhetts Special Mentions: Flavor of Georgia Contest: Website: http://flavorofgeorgia.caes.uga.edu IG: @flavorofga Stay Tuned for Episode 14 on Friday, where we interview Lou Thomann, the owner and founder of the Yaupon Wellness Company in Savannah, Georgia. Website: www.yaupontea.com IG: @yauponteacompany Stay Tuned for Episode 16 on Wednesday, where we interview Cecil Rhodes, the co-owner and co-founder of the Nash & Proper #foodtruck in Sacramento, California. Website: www.nashandproper.com IG: @nashandproper Free Podcast. No Advertisements. The stories of Food Entrepreneurs and how their failures led to the successes in their lives and in their business. What does the future have in store for the food entrepreneur? JUSTIN AND THE [FOOD] ENTREPRENEURS Email: justin.bizzarro@gmail.com Instagram: @justinandthefoodentrepreneurs ( #foodentrepreneurs ) All music is scored by host or royalty free.
Today I’m going to show you “How to Sell MORE of Your Products and Services using the one of my most-effective frameworks from the Sales Control™ System. And if you’re like me and the most-successful members in the FunnelTribes community I know you’re absolutely gonna love it. One of Sales Control’s most-effective, this framework is going to make prospects COME TO YOU, ready to become your clients … or at the very least they’re going to be very, very interested in becoming your clients.
Making all the right moves from the very beginning can mean all the difference between a successful Amazon seller and a flop. While a rare occurrence, new sellers have been known to sweep in and totally dominate their niches. However, achieving this feat never comes easy and can only be done by choosing a solid product to source and employing a winning strategy on Amazon. In episode 178 of the AMPM Podcast, host Manny Coats interviews Amazon seller Janine Hong, a relative newcomer to the Amazon world that has absolutely crushed it by using a unique Amazon sponsored ad strategy and leveraging the power of the Helium 10 tools suite. She has advocated the significant role that Helium 10 has played in her growth as an Amazon business owner. During 2017, she was able to earn over $400,000 and is positioned to do around $2 million by the end of 2018. In using Helium 10 tools like Magnet, Cerebro, Scribbles, and others, Janine has increased her conversion rate from low teens to 27% and 30% on two of her main products. Additionally, she runs a terrific PPC campaign for her storefront, which is one of the most significant factors to maintaining her #1 position in her niche. Besides taking advantage of Helium 10 tools, she has created her own PPC optimization strategy known as the “Stampede Method” that helps her to blow away her competition. This strategy allows her only to have to spend about 30 minutes a week adjusting her Amazon sponsored ads. Check out our YouTube channel for more video podcasts. In this episode of the AMPM Podcast, Manny and Janine discuss the following: 00:59 Introduction to Janine Hong 03:24 How Janine Got Started Selling on Amazon 04:21 Dud Products and What to Do About Them 05:23 Janine’s First Product and Not Giving Up 06:12 How Much Money Did You Start With? 07:06 Spending Any Spare Moment Absorbing Education 08:15 Getting Involved in the FBA Highrollers Facebook Group 09:10 What Types of Products Do You Go After? 11:23 How Do You Find Your Ideal Keywords for Your Products? 14:39 The Power of the Helium 10 Suite of Tools 16:20 How Do You Outrank Your Competitors? 18:11 What is the “Stampede Method” and How Does It Drive Your Sales? 20:12 How Janine Incorporates the Cerebro Product Rank Method for Increased Sales 22:21 What Are Your Sourcing Costs? 23:15 How Do You Deal with “Stocking Out” on Homerun Products? 25:57 The Importance of High-Quality Product Photography 27:01 The Importance of Targeting the Right Keywords 28:15 Using Xray to Make Product Research Easier 29:32 Is Rapidly Expanding Right Away a Good Idea? 33:48 Running Cerebro Reports 34:17 How Many Hours Do You Dedicate to Your Amazon Business? 36:52 If You Could Go Back to When You First Started, What Advice Would You Give Yourself? See more podcasts episodes at AMPMPodcast.com. Enjoy the episode? Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Also, be sure to check out our latest content on Instagram! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!
Joseph Michelli is an Internationally sought after Speaker, Author and Organizational Consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and front line workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Neilsen Book Scan and New York Times number 1 bestselling author. His latest book is Driven to Delight: Delivering World- Class Customer Experience the Mercedes-Benz Way, some of his other titles include Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW, Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary and The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, as well as When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market. Joseph holds a certified speaking professional designation from The National Speakers Association and is a member of The Authors Guild; he received his Masters and Doctorate from the University of Southern California and he has won the Asian Brand Excellence Award as an Editorial Board Member for The Beryl Institute Patient Experience Journal (PXJ) and is on the Founder’s Council of Customer Experience One, he is also named one of the top 10 Thought Leaders in Customer Service by global gurus. Question Tell us a little bit about yourself and your journey Could you share with us from one of your favorite books, what are these 5 principles that seem to be a constant in most of the books that you’ve authored? What are some of the limitations that leaders may face? Do you think they are more internal or external? Why is it that leadership seems to be a big challenge for a lot of organizations, why are they not getting it right? How do you think a business owner or a leader should approach service recovery? What are some important considerations that you would recommend to a business owner they take into account moving into the online space in order to be successful? How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? If you were sitting across the table from another business owner and they said to you that they feel they have great products and services but they lack the constantly motivated human capital, what’s the one piece of advice would you give them to have a successful business? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity? Highlights Joseph Michelli shared that he has been in this business of customer service which has transformed into customer experience enhancement for so long that he has had many great mentors and guides along the way and if anything, he has been excited to see how many people have started to appreciate that it’s not just the products they have that makes a difference in the market place but it’s really the way those products to marketing, he thinks that changes in the global economy have cost us all to realize that you can get a lot of very similar products very easily today but the service dimension is something that very few have mastered and it is a differentiator. Joseph stated that it starts with leadership, entrepreneur, a small business owner, a large company, having a leader who has the vision to realize that people are the most important aspect of business, that all business are personal, that you have to understand the wants, needs and desires of people in order to create, innovate and to deliver in ways to meet their wants, needs and desires. It’s an overarching commitment to utilizing both technology and the human capital within your organization to create memorable or crave able experience that people will talk about on social media. He thinks that there are dimensions of driving culture, a culture of service excellence as well as operational excellence, getting it right and making it right and obsessing about that and most of these brands are on a journey to decrease the amount of effort that customers have involved in getting their needs met, currently there are all these making sure and understanding that this is a long game, that this is about lasting significance not just short term sales or profitability for the next quarter, it’s really about understanding relationships and multi generations of consumers who are going to support your brand. Joseph shared that he thinks they see excellence within silos, they build organizations that have silos and they are not looking at the journey of the customer across the organization, so instead of looking down from the top of an organization and seeing your marketing silo and your sales silo and seeing your after sale silo, your customers look from a horizontal vantage point and they see the brand and they see it when they encounter it inconsideration of a product, they see it when they walk into a store or when they attempt to purchase something from the online store front, they see it when they make a return, they are seeing the same brand in a horizontal walk. Unfortunately, a lot of organizations reward people for success in each of the verticals silos as they look down on it from the top, so a lot of this gets to helping organizations create opportunities of handing the customer from one point of the journey to the next part of the journey seamlessly instead of just celebrating success within a silo. Yanique shared that she found that the companies that really understand their journey also recognize that things are not going to go smooth all the time so service recovery is so important. Joseph stated that it’s one of the greatest differentiators, everybody do a good job until they get your money, as soon as they get your money, they treat you differently, some take you for granted and never speak to you again or when it’s time for renewal, try to get you constantly to buy something from them. Those who after the sale respond very ably to the consumer, the better, the first formal part of this is understanding that service recovery is an investment in future marketing so rather than seeing it as a lost leader, it is a part of your advertising strategy and saves you money from having to advertise and recover customers who are soiling or contaminating the market place with their negative reactions to your poor recovery. It’s a mind shift on what recovery is, it’s a fundamental opportunity to decrease future marketing costs and actually leverage that which is so valuable the customer you’ve already acquired in having them be a repeat purchaser, it is so much easier to get them to buy a second time than to get somebody to buy the first time and the cost associated with retaining a customer is so much less even if you have to invest money in a recovery moment than it would be to try to require a replacement customer. Joseph stated that it is simple as Starbucks has a promise that, “If you don’t like your drink, we will replace it for you no questions asked.” Joseph gave an example, he stated that there was a prankster, a person who pranks corporate America, so he bought a Starbucks drink, he brought it home, it was a milk based drink, he put it in his garage, he left it there for a week and a half, he brought it back extremely rancid inside of a plastic bag and he brought it into a Starbucks and handed it to the Barista and saying, “Look, this drink does not meet my satisfaction.” They have been trained so well by this brand simply said, “Let me take this take this to our back dumpster and in the mean time, what drink might I prepare for you that you might like today?” It was that simple, many people would say, “come on, obviously this is not a freshly made drink that we are in any obligation to replace” In truth, this prankster went on to write a blog about the fact that he had hoped that they would fail their recovery promise and they did not do so and he was the one who got pranked and that advertising and that promotion and the fact that he’s telling the story today has far more value to the brand than the $4.00 they would have saved had they argued with the customer in suggesting that he was not entitled to the recovery. Yanique stated that she lives in Jamaica and most of the stores already have a sign on the door that says, “No exchanges, no refunds” so you as a customer, once you enter or start to browse that store, you know, “If I purchase this, clearly it’s a final purchase, if I have an issue with it, I can’t take it back.” It’s truly amazing to know that the promise is that they are going to replace it for you no questions asked, that takes real guts, real courage. Joseph stated that there will be those who abuse it and this would have been a case of abuse, clearly it went well beyond the perimeters but most people will not. There is a speaker in the USA who at the beginning of every presentation hands out a bowl of quarters and he says, “Please take all the quarters” and no one has taken all the quarters in any audience that he has ever put that out to and the message largely is, most people will self regulate, most people are business owners, most people have a sense of fairness, there will be those who abuse it but assuming the entire population is out to get you creates an animosity between yourself and the customer that’s hard to recover from and as a world traveler, he has been to countries in the Caribbean that are open and warm and he has been to ones that are locked down and he knows which ones he doesn’t want to go back to. Joseph stated that online is a very self service oriented deliverable, it’s a lot about speed, and it’s a lot about convenience so you clearly should maximize those dimensions. The more speedy and more automated this becomes, the more you need people around in case something goes wrong because he become lulled into the sense that everything is perfect and so if you’re going to have online, you also need to have some level of Call Centre or human response that can deal with any break downs that happens in the automated space and so you have to be very mindful that you’re going to move in and out of brick and mortar, in and out of call centre, in and out of online app deliverable and so it really is a multi channel mindset that you have to start thinking about and the customer can start in one spot, jump to the next and needs to be able to jump back to the next. If you go purely online and it’s difficult to get people to solve a problem or answer a question that you can’t get answered on a frequently answered questions page online then you end up with a lesser experience and you may end up churning customers so doing online development means you also have some talented human capital that bolts into this multi channel journey. Speed and Convenience for todays customer - Joseph stated that we have to maximize the speed at every turn and we do have to manage customer expectations because there are certain expectations that have gotten ahead of customers and in order to have everything that fast you also give up some tradeoffs on artisanship and quality so it is an educational on tradeoffs that with speed comes some compromises and we are willing to make them in these regards because we know what’s best and in delivery of this particular product you know you need speed, we know you need speed, we are working to maximize that but you also need quality and if you compromise and buy something very hastily crafted in order to meet the speed, it probably won’t last long, so it’s baiting what is value and speed is a part of the value equation but there are other dimensions that you have to education. Sometimes we can do things while they are waiting for those 5 days for a product, we can educate them, and we can stay in relationship with them. The art of Disney if you go to Walt Disney World, you are in massive lines, it is not speedy at all to go through the experience but they often distract you, entertain you, transform you with other things happening while you’re in line and he thinks that’s the art sometimes, how else can they add value, “The product will be there in 5 days but in the mean time I want to give you 5 days of information about how maximize the use of your product as soon as it arrives so there isn’t such a learning curve.” So maybe there is a not speed to delivery but there’s a speed to use because he has done something in that delivery time that adds value. Beta Brand – company that did not have a product but they provided their prospects with entertaining stories. Joseph stated that that particular journey with the owner was a co authored book with Johnny Yokoyama who created Pike Place Fish Market, he had the good fortune of working with him and he’s inspirational to him. He stated that Yanique and himself shared many of the same journeys, they go in and help leaders create better experiences to drive loyalty and engagement of their people and of their customers and that’s just a life giving journey that he’s on, to deal with the Johnny Yokoyama’s, to deal with the CEO’s of these corporations to help them lead these initiatives, to watch small business owners change the way they treat their people and the way their people treat the customers, it is so life giving that it’s easy to do what he does in life and because of that, it’s easy for him to stay motivated. Joseph shared that he is on the road all the time so most of the airline apps and almost all the hotel apps have incredible value to him. This morning he walked to his local Starbucks and he used his mobile order app, he was able to have enough time to sit down and enjoy his coffee because the coffee was waiting for him. Anything that makes his life easier is something he tends to continues to give real estate to his phone, otherwise he downloads a lot of apps and then they are gone 72 hours because he doesn’t use them, they look good but they don’t’ give his life ease or pleasure. Joseph shared that the book that has had the biggest impact is Man’s Search for Meaning By Viktor E. Frankl, it is the message of a Psychiatrist who survived the concentration camps in World War II, the beauty for him is that he inspires him to realize how great he can be and his classic section is where he’s talking about people who are near starvation, who gave up the food they have, a small portion of that to someone else who are worst and Frankl says, “there are not many people who did that but the fact that we can is inspiring to all of us” and that’s how he looks at the world, we can all serve better, we can all do more to be in service to one another and that’s the kind of books he tends to like to read. Joseph stated that right now they trying to figure out to create product, he thinks he is at a point in his career where he has written enough books, he has done enough consulting and he has been on the road a lot, so he is trying to figure out how to monetize and create a platform of training courses and things that keep him from having to go on planes so in 10 or 15 years he can spend more time with in the islands enjoying life while still creating value as best he can. Joseph stated that it starts with you, we can identify the generation Y and Z and the millennials, reality says, “If you’re not a hundred percent in every single day, why should anyone else in your organization be, you are the owner, you are the leader, you set the standard, what shows up in your business is probably in part a reflection of who you are.” It is harder today to find motivated people so it takes more discipline to select, you should be looking for them everywhere you find them, you should be offering them an opportunity to consider employment with you, stealing the best from the rest but ultimately it is how do you show up every day because that will show up in the life of the customer. Joseph shared listeners can find him at – www.josephmichelli.com Joseph Michelli Twitter Joseph Michelli Facebook Joseph Michelli LinkedIn Joseph stated that Peter Drucker once said, “We are not in business to create a profit, we are in business to create a customer, it is through customers that profits come.” So for him, Joseph is less worried about whether or no they are going to be profitable, he’s more worried about customers and if he takes care customers, the profits will follow. Links Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way by Joseph A. Michelli Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph A. Michelli The Zappos Experience: 5 Principles to Inspire, Engage, and WOW by Joseph A. Michelli Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System by Joseph A. Michelli The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph A. Michelli The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph A. Michelli When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market by Joseph A. Michelli and John Yokoyama Man’s Search for Meaning by Viktor E. Frankl
What’s the difference between having an open registration and registration windows? Which one of these tactics have you tried for your business? A lot of people think that this is just another business strategy but is this more than just a strategy? Are there other reasons why you should be doing these for your business? […] The post MBA530 Open Registration vs. Registration Windows for Your Products appeared first on The $100 MBA.
What’s the difference between having an open registration and registration windows? Which one of these tactics have you tried for your business? A lot of people think that this is just another business strategy but is this more than just a strategy? Are there other reasons why you should be doing these for your business? […] The post MBA530 Open Registration vs. Registration Windows for Your Products appeared first on The $100 MBA.
Kia Arian is the Creative Director and founder of Zine Graphics and Print. She takes ideas and concepts and turns them into reality. Her book “Five Ways Your Design is Sabotaging the Sales of Your Products and Publications” is a must read. She shares tips for making products and publications more effective and compelling. She also tells the top 3 pieces of advice about running your own business.
Crown Council Mentor of the Month | Helping Dental Teams Build a Culture of Success
Joseph A. Michelli is an organizational consultant who focuses on the intersection of business, leadership, and workplace productivity. He is the bestselling author of The Starbucks Experience, The New Gold Standard, Prescription for Excellence, and The Zappos Experience. Joseph is one of today’s leading thinkerson the topic of customer experience. He says of himself, "My goal is to catch what is right in the worldand playfully spark people and businesses to growtoward the extraordinary." Joseph is well known to the membership of the Crown Council and we welcome him as a Crown Council Mentor of the Month as he talks about "Leading the Starbucks Way...5 Principlesfor Connecting with Your Customers, Your Products,and Your People"
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