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Raegan is the Co-Founder and former CEO of Aden + Anais – the baby lifestyle brand globally recognized for its high-quality design-driven muslin swaddles and baby products.Her success with Aden + Anais earned her reputable awards, including being named as one of EY's Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Aside from founding, Raegan sits on the board of directors for Hopeland, a nonprofit created to help children who are separated from their family. Raegan is the author of "WHAT IT TAKES: How I Built a $100 Million Business Against the Odds", where she shares the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business. Perhaps even more impressive than all of this, Raegan is the mother to four beautiful daughters! -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Raegan's Childhood and Upbringing3. Moving to New York4. Founding Story of Aden + Anais 5. Challenges in Co-Founder Relationships7. Choosing the Right Co-Founder8. Scaling a Global Business9. Hiring and building a team based on core traits 10. Navigating the Challenges of Raising Capital11. The Power of Resilience and Hard Work12. Finding Happiness and Living in the MomentPlease share She Leads with a friend and Leave a Review!
In 2006, Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time in her sales role at The Economist Group until May 2009 when she left to run aden + anais in a full-time capacity as the brand's sole owner eventually selling the company in 2013 and continuing on as CEO until 2017. In 2014 Raegan was named as one of EY's Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Raegan now serves as one of the judges on the program. aden + anais was named to SmartCEO's 2015 Future 50 list, as well as by Crain's New York Business for three consecutive years on their Fast 50 list. The Fast 50 feature highlights New York's most successful and innovative companies for their growth, strategies and success. aden + anais was also recognized for a 338% growth rate and a reported revenue of $41.7 million in 2013. Raegan has most recently co-founded Saint Luna, a premium moonshine brand that was released in the United States in March 2019. Raegan sits on the board of directors for Hopeland, a nonprofit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care. Raegan is the author of What It Takes – the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business—being published by Portfolio – Penguin Random House in the United States, United Kingdom and Australia, May 7th, 2019. Currently, Raegan resides in DUMBO Brooklyn, with her husband and four daughters. LINKS: INSTAGRAM: @raeganmoyajones BOOK: What It Takes: How I Built a $100 Million Business Against the Odds WEBSITE: RaeganMoyaJones.com WEBSITE: Saint Luna WEBSITE: aden + anais
I enjoy reading books by transparent business founders who are not afraid to let their guard down in the stories they share.Titles quickly coming to mind are Boss Life by Paul Downs, Anything You Want by Derek Sivers, and Wild Company by the founders of Banana Republic. High on my list in this genre is What it Takes by Raegan Moya-Jones, the gritty and successful co-founder of aden + anais. Like many startup arcs, this book reveals many obstacles encountered by founders: necessary startup capital, constant cash constraints, people issues, supply chain inefficiencies, and other frustrations.More importantly, Raegan gives us a firsthand look at the challenges of creating and building a business in a male-dominated space. Her research in the book and the advice provided in this conversation are inspiring and insightful.Episode Highlights, Q&A with the Host, and Bookclub Starter Questions: Link
This week we are joined by David Suk, Saint Luna Spirits Co-founder and CEO which produces the Premium Saint Luna Charcoal Filtered Moonshine. Prior to starting up a craft distillery, David was working as COO of aden + anais - an award winning lifestyle brand for babies and children. Having developed a solid background in marketing and branding, David came up with the idea to create a modernized version of moonshine. He could take something historically significant in America and modernize it - elevate it and make it more craft - and the seeds for Saint Luna were sown. Eventually David quit his job at aden + anais to pursue his new found passion full time. Together with his partners Raegan Moya-Jones, TJ Rutkowski and Scott Smith - Saint Lina Spirits came to fruition and is now available nation wide in the United States and is currently working on entering the Canadian market as well. saintlunaspirits.com Available for purchase online in the United States at the following sites: Caskers Reserve Bar Flaviar Drizzly Podcast Artwork by Zak Hannah @zak.hannah
Could you be sitting on a million dollar business idea? If you've ever had anyone tell you that you don't have what it takes to do something or told yourself you need a fancy degree or MBA to start something, you want to listen to this episode! Raegan Moya-Jones is in the guest chair today. She was told by her boss that she didn't have what it took to be an entrepreneur and faced a ton of rejections when starting her business. She didn't let that get to her and managed to start a $100 million dollar business whilst holding down a full time job and without any fancy degrees. Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products in 2006. Raegan continued to work full-time as a sales executive whilst building aden + anais until May 2009 when she resigned to run the business full-time. Raegan sold the company in 2013 and continued on as the CEO until 2017. In 2014 Raegan was named as one of EY’s Entrepreneurs Of The Year. aden + anais was also named to SmartCEO’s 2015 Future list and Crain’s New York Business Fast 50 list for three consecutive years. The Fast 50 feature highlights New York's most successful and innovative companies for their growth, strategies and success. In 2012 the company was listed at #377 on the Inc.5000 list having achieved a 3-year growth rate of 987%. Raegan has most recently co-founded Saint Luna Spirits, a premium moonshine brand that was released in the United States in June 2019. Raegan sits on the board of directors for Hopeland, a non-profit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care. Raegan is the national best-selling author of What It Takes - How I Built a $100 Million Dollar Business Against the Odds ~ published by Portfolio-Penguin Random House in May 2019. What It Takes appeared on both the LA Times and USA Today bestseller lists. Raegan shares what it took to build the company from scratch and makes it so achievable for anyone who wants to. Enjoy!! Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher. Links mentioned in this episode What It Takes: How I Built a $100 Million Business Against the Odds A New Earth aden and anais Subscribe and Review in iTunes Have you subscribed to the podcast yet? If you haven't, I want to encourage you to do that today. There are so many amazing episodes lined up to come out every week and there's a good chance you'll miss out if you are not subscribed. Please leave a review as well if you haven't already! Click here to subscribe in iTunes! Click here to subscribe via RSS feed (non-iTunes feed) https://projectstartover.libsyn.com/rss Raegan’s websites Raegan Moya-Jones Saint Luna Spirits Social Media Info Instagram Raegan: @raeganmoyajones Project Start Over: Project Start Over – @projectstartover_ #ProjectStartOver
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it's taken her from babies to moonshine. And, if that's not enough, she even shares with us what she looks like when she dances!More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com: Co-Founder of Saint Luna, Founder aden + anais, Entrepreneur, Philanthropist, Public Speaker and MotherIn 2006, Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time in her sales role at The Economist Group until May 2009 when she left to run aden + anais in a full-time capacity as the brand's sole owner eventually selling the company in 2013 and continuing on as CEO until 2017. In 2014 Raegan was named as one of EY's Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Raegan now serves as one of the judges on the program. aden + anais was named to SmartCEO's 2015 Future 50 list, as well as by Crain's New York Business for three consecutive years on their Fast 50 list. The Fast 50 feature highlights New York's most successful and innovative companies for their growth, strategies and success. aden + anais was also recognized for a 338% growth rate and a reported revenue of $41.7 million in 2013.Raegan has most recently co-founded Saint Luna, a premium moonshine brand that was released in the United States in March 2019.Raegan sits on the board of directors for Hopeland, a nonprofit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care. Raegan is the author of What It Takes – the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business—being published by Portfolio – Penguin Random House in the United States, United Kingdom and Australia, May 7th, 2019.Currently, Raegan resides in DUMBO Brooklyn, with her husband and four daughters.https://www.instagram.com/raeganmoyajones https://www.linkedin.com/in/raegan-moya-jones-024b1113https://www.saintlunaspirits.com/
Raegan Moya-Jones, the founder of aden and anais is my Why Can’t You? podcast guest this week! To say she is an amazing female entrepreneur would be an injustice. She took, aden and anais, from $0 to $100 Million dollars in sales! That is an awesome accomplishment for any entrepreneur. In this episode she shares […] The post Raegan Moya-Jones Founder and former CEO of Aden & Anais is my Why Can’t You? podcast guests this week! appeared first on Why Can't You?.
Catherine is here today with Raegan Moya-Jones. In 2006, Raegan co-founded aden + anais - the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time as a sales...
Catherine is here today with Raegan Moya-Jones. In 2006, Raegan co-founded aden + anais - the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time as a sales executive while building aden + anais until May 2009 when she left to run aden + anais. She sold the company in 2013 and continued on as the CEO until 2017. In 2014 Raegan was named as one of EY's Entrepreneurs of The Year. aden + anais was also named SmartCEO's 2015 Future list and Crain's New York Business Fast 50 list for three consecutive years. In 2012 the company was listed at #377 on the Inc.5000 list having achieved a 3-year growth rate of 987%. Raegan has most recently co-founded Saint Luna Spirits a premium moonshine brand that was released in the United States in June 2019 and also sits on the board of directors for Hopeland, a non-profit created to pioneer innovative solutions and build new partnerships to prevent family separation. Raegan is the author of What it Takes - How I built a $100 million-dollar business against the odds. Find Out More About Raegan Moya-Jones Visit Raegan's Website Connect with Raegan on Facebook Follow Raegan Moya-Jones on Instagram @raeganmoyajones It's now time to tune into this one very inspirational human being. Enjoy!
In 2014 Raegan was named as one of EY’s Entrepreneurs of The Year. aden + anais was also named SmartCEO’s 2015 Future list and Crain’s New York Business Fast 50 list for three consecutive years. In 2012 the company was listed at #377 on the Inc.5000 list having achieved a 3-year growth rate of 987%.
#237 -Listening to entrepreneur podcasts like How I Built This, I can’t help but want to dig deeper into the guest’s personal lives. I want to ask crazy questions like: When building an empire, does your husband ever feel needy or jealous of your success? Or did your withholding mother drive you to prove yourself to the world? What kind of snacks do you keep at the office? You know, questions people don’t typically ask unless they’re your close girlfriend. And while I don’t know these wildly successful founders personally, Atomic Moms podcast felt like the perfect opportunity to do that. In this compilation episode, we share highlights with three trailblazing founders: Jessica Rolph, Jacq Tatelman, and Raegan Moya-Jones. I can’t wait for you to listen.First up, Multi-million dollar company founding social entrepreneur, and super interesting/fun mom of three JESSICA ROLPH geeks out with us over baby brain development and start up family life. Jessica co-founded and sold the #1 organic baby food company Happy Family - selling it for hundreds of millions of dollars - and is now putting her heart and soul into Lovevery, play products designed by child development experts.Then we catch up with Jacq Tatelman, Brooklyn-based social impact entrepreneur and mom of two is co-founder and creative director of the wildly popular STATE bags and the co-creator of the non-profit foundation Country Roads Foundation, est. in 2009.And finally, we're talking to the creative entrepreneur who put baby swaddle blankets on the map and, eh hem, in Prince George’s “coming home from the hospital” photos, Australian mother of four RAEGAN MOYA-JONES. She shares with Atomic Moms what she learned building a $100 million company Aden + Anais from her kitchen table while raising four daughters. Enjoy!X Ellie KnausAs always: subscribe, rate, and review HERE! Your support for this independent pod never goes unnoticed!Show Notes: www.atomicmoms.com/podcast/mom-boss-medley-lovevery-state-bags-aden-and-anais Subscribe + Listen on the Go: Apple Podcasts | StitcherJoin our @atomicmoms Instagram, Facebook, and Facebook community.
Here's your warning: after you listen to this conversation with Raegan Moya-Jones, you will be OUT OF EXCUSES to go after the thing you want. Raegan founded her 100 MILLION dollar company Aden + Anais while working a full-time job, based on nothing more than an idea for something she wanted but couldn't find. Was Raegan already a millionaire? Did she have a business degree, experience, or connections in the retail industry? Was she the first person to ever think of swaddling a baby in muslin? NO! The truth is, if you want to start, there's literally nothing stopping you but yourself. Chat with us today and learn how to go from dreaming to doing RIGHT FREAKING NOW! Visit Raegan's website to purchase her book, What It Takes, and follow her on Instagram for more tactical advice on how to turn your side hustle into a 100 million dollar business.--If you liked this conversation then you'll love the Start Today Morning Show - a weekday morning show that absolutely not one person is talking about. The Start Today Morning Show with Rach and Dave returns Monday August 26th and streams LIVE Monday through Friday at 8am CST, but if you can't catch the stream, we have amazing news for you: the show is now also a podcast! That's right, subscribe now and get each day's episode delivered to you so you can listen whenever you want. It's like magic!Listen, I get it! I spent years struggling to grow and scale my small business, desperate for the knowledge that would help me grow my profit and be a better leader for my team and my family. After attending countless business conferences over the years and speaking at even more I became aware of something that was missing. I wanted to create a business conference that was TACTICAL and INSPIRING. I wanted attendees to leave feeling UNSTOPPABLE and EMPOWERED by all of the new tools in their tool kit. That's why I created the RISE Business Conference. I am positive this conference will be the most impactful event I've ever done because when someone learns to successfully grow their business, it changes their lives --and their families lives-- for generations. Over 4,500 men and women have already booked their seats at our last event of 2019, get yours today ---> https://thehollisco.com/pages/rise-businessLastly, if you are looking to add gratitude + goal-setting in your life then head to our shop to grab your Start Today Journal here-- http://bit.ly/2UZOglA Learn more about your ad choices. Visit podcastchoices.com/adchoices
Here's your warning: after you listen to this conversation with Raegan Moya-Jones, you will be OUT OF EXCUSES to go after the thing you want. Raegan founded her 100 MILLION dollar company Aden + Anais while working a full-time job, based on nothing more than an idea for something she wanted but couldn't find. Was Raegan already a millionaire? Did she have a business degree, experience, or connections in the retail industry? Was she the first person to ever think of swaddling a baby in muslin? NO! The truth is, if you want to start, there's literally nothing stopping you but yourself. Chat with us today and learn how to go from dreaming to doing RIGHT FREAKING NOW! Visit Raegan's website to purchase her book, What It Takes, and follow her on Instagram for more tactical advice on how to turn your side hustle into a 100 million dollar business. -- If you liked this conversation then you'll love the Start Today Morning Show - a weekday morning show that absolutely not one person is talking about. The Start Today Morning Show with Rach and Dave returns Monday August 26th and streams LIVE Monday through Friday at 8am CST, but if you can't catch the stream, we have amazing news for you: the show is now also a podcast! That's right, subscribe now and get each day's episode delivered to you so you can listen whenever you want. It's like magic! Listen, I get it! I spent years struggling to grow and scale my small business, desperate for the knowledge that would help me grow my profit and be a better leader for my team and my family. After attending countless business conferences over the years and speaking at even more I became aware of something that was missing. I wanted to create a business conference that was TACTICAL and INSPIRING. I wanted attendees to leave feeling UNSTOPPABLE and EMPOWERED by all of the new tools in their tool kit. That's why I created the RISE Business Conference. I am positive this conference will be the most impactful event I’ve ever done because when someone learns to successfully grow their business, it changes their lives --and their families lives-- for generations. Over 4,500 men and women have already booked their seats at our last event of 2019, get yours today ---> https://thehollisco.com/pages/rise-business Lastly, if you are looking to add gratitude + goal-setting in your life then head to our shop to grab your Start Today Journal here-- http://bit.ly/2UZOglA
Cotton muslin baby blankets are commonplace in Australia, where Raegan Moya-Jones grew up. But when she started a new life and family in NYC, she couldn't find them anywhere. So in 2006, she started the baby blanket company Aden + Anais, which now makes more than $100 million in annual revenue. We first ran this episode in 2017 – but about a year later, Raegan's role as leader and co-founder took a dramatic turn. She fills Guy in on what happened in this special updated episode. PLUS in our postscript "How You Built That," we check back with Brian Sonia-Wallace, who started the business Rent Poet, and makes a living writing spontaneous poetry at weddings, corporate events, and other gatherings.
Against the Odds How Raegan Moya-Jones built a $100 million business from the ground up—no fancy MBA required. Raegan Moya-Jones was an Aussie in New York City, pregnant with her first daughter, and she couldn’t find the right baby blanket. Every Australian mother from time immemorial had swaddled her baby in a cotton muslin blanket, and Moya-Jones wanted to do the same. But no matter where she looked, she couldn’t find one. Rather than simply becoming frustrated by the futile search, she had an idea. “I figured that all Aussie parents couldn’t have it wrong, and if I introduced it to American parents, they’d feel the same way,” she says. “Luckily for me, my hunch was right!” Moya-Jones went on to found the successful baby product company aden + anais (partly named for her first daughter), publish a book about her journey, and launch a second business all while raising four daughters. Even when success turned sour, as it so often can in the entrepreneurial world, she didn’t let that stop her. Moya-Jones has weathered the heartbreaking end of a partnership and gut-wrenching business betrayals, becoming stronger, wiser, and more successful for it. A Rocky Start In 1997, Moya-Jones moved from Australia to New York, after her Chilean boyfriend landed a new job. She was partway through an MBA, but put it on hold to be with the man who is now her husband. Without a visa, she struggled to find work, but eventually managed to land a position at the Australian consulate. Through connections she built there, she moved into a job at a conference company and then into a position as a sales executive with The Economist, where she worked for over a decade. It was when she learned she was expecting her first child in 2003 that she began that fateful search for the perfect swaddle. For three years, she toyed with the idea of starting that business. As a first-time entrepreneur, she had to learn everything from product design to manufacturing, but in 2006, she set out to launch her brand. While she may not have had a completed MBA under her belt, she had years of experience in sales, a degree of common sense she felt she could truly rely on and, above all else, the drive to work as hard as it took. “I really am a huge believer that common sense and work ethic are the two keys to building a successful business. They’re the two most important things,” she says. “At the end of the day, it’s how much work you’re prepared to put in to be successful. I could never, ever have estimated how much work had to go into building a business from scratch.” For the next three years, Moya-Jones would work her day job, then return home to spend quality time with her family (which now included three daughters). But once the bedtime rituals were complete, she burned the midnight oil building her business, from 8:30 p.m. until 3:30 a.m. “It was pretty brutal,” she says. But the odd hours she kept weren't the only tough part from the early stages of aden + anais. Moya-Jones launched her business with her friend Claudia Schwartz, and for the first few years, they worked together flawlessly. They initially invested $15,000 each into the company to build a basic Yahoo website, design a logo, and make their first manufacturing order. They anticipated the investment would last them six to 12 months. The money ran out after eight weeks. They each invested another $30,000, but at this point, Moya-Jones had run through her savings. Timing is everything, and it wasn’t on their side. “We were starting out during the worst recession since the Great Depression, so it wasn’t really good timing in terms of having access to capital and people wanting to loan us money,” she says. So Claudia made an additional investment that Moya-Jones was unable to match, and once they asked Claudia’s father-in-law to grant them a $200,000 loan, Moya-Jones says she noticed a bubble of resentment growing. “I think the disparity in what I could contribute financially to what Claudia could was one of the biggest catalysts for the partnership dissolving,” she says. Moya-Jones says she found three other women to buy out Claudia’s 49% share in the business, and in 2008, the partnership ended. Off Like a Rocket Although Moya-Jones was struggling through the personal blow of saying goodbye to a friend, aden + anais was steadily growing into a healthy, flourishing business. “It was a rocketship in the early stages, for sure,” she says. The muslin blankets were an instant hit, and thanks to 20 years of sales experience, she was well equipped to get the products to those who wanted them most. Moya-Jones loaded up taxis with samples of her product and went door to door sharing it with every store that might be interested. “That’s where definitely my sales experience came in handy because I was extremely comfortable with that part of the business,” she says. In the early 2000s, brick-and-mortar stores still reigned supreme, so she wasn't yet focused on the ecommerce side of the business. She also chose to build relationships with existing retailers, rather than launching into fraught competition with them. “We didn’t want to piss off the retailers by competing against them with our own website and sales and everything,” she says. “Then, Amazon entered the picture, and of course, all bets were off at that point.” Meanwhile, Moya-Jones was still balancing her company with her day job. She didn’t want to cause financial strain on her family, which would eventually grow to four daughters, and she didn’t want to put added pressure on her business to perform. “It was my conscious decision to choose sleep deprivation over any kind of financial pressure on my family and on the business in the early stages,” she says. But the years of toil took their toll. “There were definitely times when my hair was falling out,” she admits. She still believed in her business, though, so she powered through the strain, set a goal for when she would leave her day job, and waited for the right moment to arrive. “Statistically, only 2% of all women-owned businesses ever break a million dollars in revenue,” she says. “I knew it was a pretty stretch goal, and so I sort of said, ‘Well, if I can get to a million in revenue, then I’m prepared to dive fully into aden + anais and quit my day job and give it a really good go,’ which is what I did.” In 2009, Moya-Jones went full time with the company. But even though her business was a success, she still needed additional investments to keep the business alive. She borrowed money from just about anyone who would lend it to her for nearly a year and a half after the dissolution of her partnership. “Initially, it was friends and family, and then it was friends of friends, and then once we got to the point where it was just obvious that we were never going to be able to scale doing it that way, that’s when I went out and looked for investment money,” she says. Although the business had traction, Moya-Jones says that she struggled to find investors. But in 2010, her first investor came aboard. That investment led to aden + anais’ first year of $10 million in revenue. A Dark Day and a New Dawn With the acquisition of another business in 2016, aden + anais pushed past the $100 million mark. But even as Moya-Jones’ success continued to blossom, disaster loomed on the horizon. In 2013, the first investors in the business departed, and their parting piece of advice to Moya-Jones was to bring in another private equity firm to share the load. They could never have known what this would mean for the company’s future. The new firm bought the majority share of aden + anais, which would lead to an internal struggle for the future of the business. “That’s when the whole thing started to go downhill for me,” she says. “We did not agree on the way forward. I don’t think they really understood me. This is the whole Stanford, Harvard, Yale backgrounds coming up against the crazy, opinionated Australian girl who has no education on a piece of paper to show. We just didn’t see eye-to-eye on very much at all. It was sort of the beginning of the end to tell you the truth.” Outspoken about her disagreements as she saw her beloved company moving in a direction she didn’t support, Moya-Jones was informed in 2016 that she was being moved from the position of CEO. “My story is actually way more common than I think people realize,” she says. After a string of failed replacements, a new CEO finally stuck, and in 2018, Moya-Jones was fired from her own company. “It was a pretty awful time,” she says. But the new firm had the controlling interest in the company, so they were well within their rights to show her the door. And it wasn’t as though Moya-Jones had planned to run the company forever. The luster of serving as CEO of a massive business had already started to fade for her, and she missed the rush of innovation. “Once you get up to the $60, $70, $80 million dollar mark, you just become the person that all you’re dealing with is shit every day,” she says. “The fun stuff everybody else is handling. The only time you’re really needed is when it’s too hard for somebody else or they don’t want to make the decision and deal with it.” But she still wishes she would never have sold the majority share, at least until she was prepared to exit on her own terms instead of being forced out as CEO. “I’m grateful in that I ended up making a very nice amount of money from aden + anais, but it’s definitely bittersweet. If I could do it all over again, I would do it differently.” To this day, she is still the single largest individual shareowner in aden + anais. But her story wasn’t over. In fact, a publisher soon approached Moya-Jones and asked her to share, well, what it takes. While she was initially hesitant because, as she says, until the business reached about $50 million in revenue, she was operating largely on common sense, she decided to move forward with the book when the publisher said they didn’t want a conventional outline of what it took to become successful. They just wanted her story. “To say I’m the antithesis of the MBA-educated business mind is an understatement,” she says. And in her book, What It Takes: How I Built a $100 Million Business Against the Odds, she shares just how she did it and hopes she inspires others to do the same. She believes that anyone could follow in her footsteps without any kind of training or prior experience, as long as they are willing to put in the work. And being asked to leave aden + anais didn’t keep the tenacious Moya-Jones down for long. Today, she is elbow-deep in a brand new business that has taken her “from babies to booze.” In June 2018, she co-founded the moonshine company Saint Luna Spirits. “We wanted to create a high-end moonshine that was served in five-star restaurants and the best cocktail bars out there,” she says. The business has already won gold and silver medals at spirit competitions, and after only a few weeks on the market, the label already appears in renowned establishments across New York, such as Jean-Georges and Employees Only. “It’s super fun to be back in the trenches building something and creating,” Moya-Jones says. And no matter what she does or where she goes next, by weathering the storms of her first business, Moya-Jones has proven unequivocally that she has what it takes. Raegan Moya-Jones Tips for Entrepreneurs Through successes and trials, Raegan Moya-Jones has build up an extensive bank of knowledge when it comes to launching and shepherding businesses, and these are some of the tips she shares with every entrepreneur she meets. Use Common Sense “Not all people have common sense, but what I’m trying to say is you don’t need to be an expert in really anything, I believe, to start and build a successful business.” Think Twice Before Selling “Never, ever sell the controlling interest of your company if you’re still passionately involved in it and dedicated to it.” Unless you are looking to exit a company for good, Moya-Jones recommends that founders think twice before relinquishing control, even for a nice payout. Stay True to Yourself “Everyone’s going to have an opinion. There will always be the people who want to come in once you’re successful to change the way you do things.” Moya-Jones reminds founders to trust their instincts and remain true to the things that help them launch and grow their business, even if others disagree. Interview by Nathan Chan, feature article reprinted from Foundr Magazine, by Erica Comitalo Key Takeaways How Moya-Jones’ first child inspired the idea for aden + anais A peek into her journey from Australia to the US, and the struggle to find a job An entrepreneur’s juggling act with a full-time job, family, and building a business Why Moya-Jones was committed to staying at her full-time job until she broke $1 million in revenue How finances eventually turned a partnership sour Moya-Jones’ philosophy of running a business on common sense and work ethic How she got aden + anais off the ground by using old-school sales tactics The journey to $100 million in revenue The one business decision Moya-Jones regrets to this day, and how it led to her being forced out of her company What motivated Moya-Jones to write What It Takes: How I Built a $100 Million Business Against the Odds How Moya-Jones made the transition from babies to booze and is now finding success with moonshine company St. Luna Spirits
In 2006, Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time in her sales role at The Economist Group until May 2009 when she left to run aden + anais in a full-time capacity as the brand’s sole owner eventually selling the company in 2013 and continuing on as CEO until 2017. In 2014 Raegan was named as one of EY’s Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Raegan now serves as one of the judges on the program. aden + anais was named to SmartCEO’s 2015 Future 50 list, as well as by Crain’s New York Business for three consecutive years on their Fast 50 list. The Fast 50 feature highlights New York’s most successful and innovative companies for their growth, strategies and success. aden + anais was also recognized for a 338% growth rate and a reported revenue of $41.7 million in 2013. Raegan has most recently co-founded Saint Luna, a premium moonshine brand that was released in the United States in March 2019. Raegan sits on the board of directors for Hopeland, a nonprofit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care. Raegan is the author of What It Takes – the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business—being published by Portfolio – Penguin Random House in the United States, United Kingdom and Australia, May 7th, 2019. Currently, Raegan resides in DUMBO Brooklyn, with her husband and four daughters. LINKS: INSTAGRAM: @raeganmoyajones BOOK: What It Takes: How I Built a $100 Million Business Against the Odds WEBSITE: RaeganMoyaJones.com WEBSITE: Saint Luna WEBSITE: aden + anais
Unexpected success can feel like the best kind, unless the struggles that come with it overwhelm you or undermine your relationships. Raegan Moya-Jones, author of What It Takes: How I Built a $100 Million Business Against the Odds, opens up about how taking the leap is still worth it. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
This week, Rebecca sits down with Raegan Moya Jones, the Founder of aden + anais and author of What It Takes. After being fired from the company she founded and had to grown over $100 million, to say she felt knocked down is an understatement. But Raegan's story is one of perseverance. Soon after she started a new business knowing that trying again and failing was better than not trying because she was scared. Raegan hopes that her story serves as a cautionary tale as well as an inspiration to those looking to start their own business. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here , or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/superwomen/support
Our latest guest, Raegan Moya-Jones, never thought of herself as an entrepreneur. She was a full-time corporate cog in her thirties, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep, and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time. The business now generates over $100 million a year in revenue. Out of it also came a book, What It Takes: How I Built a $100 Million Business Against the Odds, a tell-all and brutally honest tale that offers advice to entrepreneurs, especially women, about how to succeed despite all odds. It doesn’t take an MBA to be your own boss. If Moya-Jones, an outspoken Aussie and college drop-out, could build a business from the ground up, anyone can. Moya-Jones digs into topics most entrepreneurs shy away from, even the prickliest of things like mother guilt, butting heads with investors (or co-founders), and what to really do when you’re running out of money. There’s no magic formula to build a business, which also means you don’t have to look or act a certain way to be successful. This story will show the hopeful entrepreneur or career changer that she doesn't have to know it all. This story is about staying true to who you are, trusting your gut, and harnessing your unique talent. Have a money question? Email me here. Please leave us a rating or review in Apple Podcasts. Connect with me at these places for all my content: https://www.jillonmoney.com/ https://twitter.com/jillonmoney https://www.facebook.com/JillonMoney https://www.instagram.com/jillonmoney/ https://www.youtube.com/c/JillSchlesinger https://www.linkedin.com/in/jillonmoney/ https://www.stitcher.com/podcast/jill-on-money https://apple.co/2pmVi50 "Jill on Money" theme music is by Joel Goodman, www.joelgoodman.com.
The sky's the limit to building a multi-million dollar business. Co-founder and former CEO of Aden & Anais, Raegan Moya-Jones, shares the unique path that led her to build a $100 million business in global baby products, and another in the premium moonshine industry. Ready to learn what moonshine and baby swaddles have in common and how you can use the tips Raegan shares to start your own booming business? Tune into this episode today. Experience instantly reprograming your mind for abundance in this FREE Mindvalley Masterclass: https://go.mindvalley.com/podcast_mqaa
When my guest, Raegan Moya-Jones, couldn’t find the muslin-fabric baby blankets that were a swaddling tradition from her native Australia, she set out to make her own. "The first five years of aden + anais was basically hard work and Google that got me through it." - Raegan Moya-Jones. Learn more at joychudacoff.com/73
My guest on the podcast today is Raegan Moya-Jones. Raegan built aden + anais while working a full-time job in ad sales and with only $15,000 in initial capital, and didn’t quit her 9-5 until they hit the $1 million mark in revenue. After working with a manufacturer to have prototypes made of the swaddling blankets, Raegan knew she was onto something after giving birth to her second daughter and realizing the nurses at the hospital had swiped all her samples. Without an MBA, Moya-Jones took a more grassroots approach to build the brand by going door-to-door to boutiques in her spare time to spark interest in her muslin blankets. In 2013, Prince George emerged from the hospital in aden + anais, subsequently causing the company’s site to crash from high demand. On this episode we discussed: - What inspired Raegan to write her new book - What it takes, How I built a $100 million business against all odds - The beginning of her story of how Aiden and Anais started - How she went from being a rebellious young woman, struggles with her mum, not having a high priced MBA to becoming the CEO of a $100 million business. - The issues women face and the stereotype placed upon us despite our ability to build incredibly successful businesses, raise children and more - all at the same time. - Her biggest challenges and successes building Aiden and Anais - Her tips for women to become more successful with money and in business How to keep up with Raegan: - Via her website at https://raeganmoyajones.com - Get her book, What it takes, How I built a $100 million business against all odds In it, she covers: - What it’s like butting heads with investors (or co-founders) - What to really do when you’re running out of money - Experiencing “mum guilt” and what to do with it (wanting to start a business does not mean you love your family any less!) ❤ Get the Clever Girl Finance book: https://clevergirlfinance.com/book ❤ Join Clever Girl Finance: https://clevergirlfinance.com ❤ Follow on Instagram: https://instagram.com/clevergirlfinance
After building her $100-million baby blanket company from the ground up, Raegan Moya-Jones had forever changed the lives of parents of newborns. Even infant Prince George was seen wearing one of Raegan’s swaddles at his first royal appearance! But then last year, after taking on new VC partners, she was abruptly fired… from her own company. In this powerfully candid episode of Glambition Radio, Raegan doesn’t hold back. She opens up about the pain of having no say in the business she founded, her humble background, and her exciting new venture (it’s quite a pivot from baby blankets!). The post Raegan Moya-Jones, Founder of Aden+Anais and Author of ‘What It Takes’ — Glambition Radio Episode 166 with Ali Brown appeared first on Ali Brown - the world's most recognized business coach for women entrepreneurs, leadership, speaker, and founder of The Trust..
S4 E29: In this episode, Jayson Greene, author of Once More We Saw Stars; John Von Sothen, author of Monsieur Mediocre; and Raegan Moya-Jones, author of What It Takes. From processing a devastating personal tragedy, to drawing back the curtain on daily life in Paris, to building a big career out of an idea that originated at a kitchen table, these authors are able to reveal the powerful universalities we all share as a result of them each getting deeply personal about their own experiences. Plus, hear why the subway is one author’s favorite place to listen to everything. Once More We Saw Stars by Jayson Greene: https://www.penguinrandomhouseaudio.com/book/558379/once-more-we-saw-stars/ Monsieur Mediocre by John von Sothen: https://www.penguinrandomhouseaudio.com/book/557160/monsieur-mediocre/ What It Takes by Raegan Moya-Jones: https://www.penguinrandomhouseaudio.com/book/550499/what-it-takes/
#217: We're talking to the creative entrepreneur who put baby swaddle blankets on the map and, ahem, in Prince George’s 'coming home from the hospital' photos! Australian mother of four RAEGAN MOYA-JONES shares with Atomic Moms what she learned building a $100 million company Aden + Anais from her kitchen table while raising four daughters. In this friendly and vulnerable conversation, we learn what Moya-Jones’s difficult relationship with her mother taught her about parenting and how she shared the invisible labor on the home front with her spouse. We also get this ultimate #momboss’s #1 hiring tip, what mother entrepreneurs need to keep in mind when launching their passion project, and important things to consider when scaling a business. Check out Raegan’s What It Takes: How I Built a $100 Million Business Against the Odds (May 7, 2019). Happy Mother’s Day! Love, Ellie KnausSubscribe + Listen on the Go: Apple Podcasts | Stitcher | SpotifyJoin our Instagram, Facebook, and Facebook community.Special thanks to Owen O’Neill, our NYC sound engineer, and Jeremy Turner for our original theme composition.
Success doesn’t choose who it wants to give itself to. It goes to those who work hard, take risks and believe in what they’re doing. Raegan Moya-Jones, founder of the $100 million international company aden + anais, has been fortunate enough to experience success but also has been fortunate enough to experience "failure". Through her story + new book, What It Takes, she inspires women, entrepreneurs and mothers that they can accomplish anything through sheer will and hard work. Check out the SHOW NOTES for all episode information! TALKED ABOUT: Looking back at Raegan’s story (2:31) How to get that idea in your head turned into a reality (9:23) Women in business. Finding the will to move forward despite the statistics. (13:35) A different way of looking at risk-taking and failure (17:41) Mom guilt: Balance is a joke (23:30) Raegan’s wakeup call (34:10) Finding the time when you have no time (41:55) FREE workout to learn how to connect through your deep core, awaken those fascial lines and feel more energized! FOLLOW ME: Website Instagram Facebook Core Connections FB Group Youtube Pinterest
Raegan Moya-Jones was a successful saleswoman when she started her company. Between her kids and full time job, Raegan grew the company into a million dollar business. And that's when she finally made the jump. Today, she tells us her story. You can find more about Raegan at her website, www.raeganmoyajones.com
Raegan Moya-Jones! This lady, such a powerhouse! Listen in as Raegan shares what it took to take an idea and a lot of hard work, and turn it into a global company. Hear her honesty in sharing how her journey keeps unfolding, and what life looks at this moment in time. Most importantly, Raegan's new book What It Takes is available now!!! Go grab it, and hear how Raegan built a one hundred million dollar company against the odds. Her biggest takeaway- if she can do it, so can you!
Raegan Moya-Jones is a mother of 4 beautiful girls, author and the co-founder and former CEO of aden + anais, an award-winning, family-friendly lifestyle brand globally renowned for its superior-quality muslin swaddles and baby products. She is the winner of the 2014 EY Entrepreneur of the Year award, and a board member of the Enterprising Women Foundation. An entrepreneur at heart, Raegan introduced American mothers to the Australian cotton muslin baby swaddle after she was bitten by the entrepreneurial bug when she moved to the U.S. and realized there was a white space for the swaddles that were the norm in her native Australia. Since it’s founding in 2006, aden + anai (named after 2 of her children) has grown to become a $100 million dollar business in 2018.Raegan joins Hilaria & Daphne to discuss how she started her company while working a full-time job and growing her family from 1 to 4 kids. She discusses the importance of manners and individuality amongst children, the pain of being fired from the company she started and the importance for mothers to look ahead to new chapters in life, as she starts her new venture, Saint Luna, a boutique moonshine company.Favorite Things:Raegan: Ruinart Champagne and a Facial at Georgia Louise.Hilaria: RX BarsDaphne: 318 Black Ardell Accent Lashes Remember to send us your questions to mombrainpod@gmail.com
Raegan Moya-Jones and Jenna discuss aden+anais' founding story and how Raegan got the business to $1 million in revenue while working full time at The Economist and building the business after putting her daughters to bed between 8:30 p.m. to 3 a.m.. We chat about the realities of launching a business, including surviving the exhaustion, how startups influence personal relationships and the way Raegan accepted and approached this. Raegan opens up about co-founder partnerships, shares an exercise to truly stress test your relationship before partnering and what to establish legally, as well as how she ran the business on her own after her co-founder departed, while also raising the funds to save the company. We walk through Raegan's journey as a self-taught CEO, how to help your team recover from mistakes quickly, and balancing being democratic and collaborative while also being decisive: “It's the people who make the organization not where they sit in the organization.”
Cotton muslin baby blankets are commonplace in Australia, where Raegan Moya-Jones grew up. But when she started a new life and family in NYC, she couldn't find them anywhere. She was sure Americans would love muslin blankets as much as Australians. So in 2006, she started the baby blanket company Aden + Anais, which now makes more than $100 million in annual revenue. PLUS in our postscript "How You Built That," how Sam Boyd created Guided Imports, a middleman business to help entrepreneurs find manufacturing and production solutions ... in China.
Raegan Moya Jones - Jazz Shapers with Mishcon de Reya
Raegan Moya Jones - Jazz Shapers with Mishcon de Reya
Raegan Moya Jones - Jazz Shapers with Mishcon de Reya