Podcasts about seo success ecourse

In this episode, I interview Kate Toon, an award-winning SEO copywriter and SEO consultant and speaker with over two decades of experience in all things advertising, digital, and writing. She has worked with big brands such as Sanitarium, eHarmony, Curash, and Kmart. She has helped countless small businesses produce great content and improve their copywriting and SEO. She’s also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as a co-host on the Hot Copy Podcast. In 2009, five months pregnant and aged 34, Kate quit a corporate communication job for more flexibility with her own business. The business focuses on digital education, SEO, copywriting and mentoring. Over 10,000 people have been through her online courses and currently have 600 paying members. 2 years in, she dropped all her clients to focus on mentoring, courses, and an annual conference. In 2013, she earned $150,000, and in 2018 she hit $500,000 then $1 Million in 2020 with 75% net profit.  She started out the business with one full-time employee and now has three. Kate has consistently bootstrapped the business, growing it purely from profits. She felt she had succeeded when she was on stage at her own conference (CopyCon) looking down at the 200 attendees. She says the hardest thing about growing a small business is motivation and that the one thing she would tell herself on day one of starting out in business is, “Stop looking at what everyone else is doing and just get on with it” Stay tuned to enjoy and learn from Kate’s small business ownership journey. This Cast Covers: Her backstory and the different revenue streams that keep her business running sustainably.  Serving small businesses, service providers, and eCommerce store owners. Moving from a successful advertising career to starting her own “Jill of all trades” business Becoming one of the best-known copywriters in Sydney and pivoting into doing workshops and courses. How her transition to passive income was like. The beauty of being the creative director in her business rather than just the CEO. Where SEO is at the moment: Is it still relevant? Funding the business with nothing but herself. Learning the importance of working on herself to overcome impostor syndrome and other things that deterred her from focusing on her customers. Overcoming procrastination and doing more creative work. The benefits of getting into an abundance mindset. Why having employees is just not her thing and how outsourcing helps with that. Building a great community of customers by keeping them engaged and facilitating conversations. Continuously working on achieving some work/life balance and learning from her customers. Additional Resources: Deep Work By Cal Newport   Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

Kate Toon was gearing up for her biggest year yet with paid speaking gigs taking her to far-flung places when the Pandemic hit and it all disappeared. But if you think Kate is unhappy about that, think again. It’s easy to get caught up in the myriad of expectations people have when you develop an online business but Kate is using her time during the Pandemic to drop a few things and is discovering what it’s like to do what she wants to do and not what everyone else expects her to do. Here's what's important now for Kate. About Kate Kate is an award-winning SEO copywriter, SEO consultant and speaker with over two decades of experience in all things advertising, digital and writing. She's the author of ‘Confessions of Misfit Entrepreneur,' winner : Best SEO community - SEMRush and was voted No. 1 woman in SEO by Serpstat. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast and the founder of CopyCon, Australia's first dedicated copywriting conference. Learn more about Kate on LinkedIn. --- Send in a voice message: https://anchor.fm/wityayl/message

The Hedonistic Way @ Midday Show is an Award-winning copywriter, author, podcaster, speaker, SEO lover, copywriter and hula hooper. The founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. A woman who needs no introduction. KATE TOON…. While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach. She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps. Kate isn't your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus. … One thing you may not know about Kate is, she is a true hedonist at heart, a rebel and yes Misfit Entrepreneur.

We dive into the behind the scenes realities of a full kitchen renovation. Learn kitchen reno tips and mistakes to avoid.Our guest Kate Toon renovated her kitchen, and the results are stunningly gorgeous. In fact, it would be fair to say that Kate’s kitchen is Nigella Lawson worthy.However, the process wasn’t quite so glamourous.Kate shares why she renovated her kitchen, what the process involved, and what she learned from the process.Plus, find out why every kitchen needs a #PoshBinIf you’re thinking of embarking on a kitchen renovation this is a must listen.If you’ve already completed a kitchen renovation, Kate knows your pain, tune in for a totally relatable giggle.Finance Segment – Why you need to get your mortgage sorted BEFORE you bid at an auctionFinance Segment is presented by Carl Violeta - Violeta FinanceProperty Geek-Out – Property market updateProperty Geek-Out is presented by Tara Vandeligt – Founder of Building Dreams. Mornington Peninsula**This episode of the Dream Home Movement was recorded live at the RPPFM**Follow Kate ToonFacebookInstagramWebFollow the Dream Home MovementFacebookInstagramWebFollow Carl & Jo VioletaFacebookInstagramWeb Follow Tara Vandeligt FacebookInstagramJoin the conversation in the Building Dreams. Mornington Peninsula Facebook GroupGuest BioAbout Kate ToonKate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.

  I have the QUEEN of SEO on the podcast today.  It's going to be fun but most of all you are going to LOVE how she talks about SEO! Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right! I have to tell you guys, I have complete Hollywood love heart eyes for our guest this week. Her name is Kate Toon and she is literally the Aussie Queen of SEO. I haven’t met Kate in real life, but I have had her on other podcasts, have followed her, have signed up for her emails and have basically “Jenn stalked her”. She might be the queen of SEO but I’m the queen of online stalking … just ask my friends. Good stalking – not creeping – just saying! So, when I reached out to her via LinkedIn, my fav social media platform, and asked her to be a guest on my podcast – her response flawed me. She wrote “Absolutely – thanks for asking”. No, I’ll get back to you or who the hell are you – just Absolutely, thanks for asking – now that’s how a queen does it – take note people! It’s needless to say, I’m excited to talk SEO with Kate Toon and copywriting too – because she’s an expert at that too. You are going to love this conversation with so much gold. But first, of course, everyone’s favourite section of the podcast – the discovery of the week! THIS WEEK’S DISCOVERY! Sourcebottle – have you heard of it? Spelt Source Bottle (not like tomato sauce!) Sourcebottle helps journalists and bloggers find expert sources and help PR pros and businesses get FREE PR coverage and publicity. Do I have your attention now? FREE PR – ummm golden! Getting PR for your business can not only set yourself and your business up as “experts” and the “go to” people, but it’s a great way of you building your brand and giving value to your audience, new and current! If you haven’t listened to Episode 14 of the podcast – go back and have a listen. I have PR expert Jules Brooke as my guest and she explains all about how to get it and how to leverage from it. Something like sourcebottle just makes it easier to find the places you can contribute too. Following them on Facebook and signed up to their email list. Every day they email or post about PR opportunities you can apply for and write for. This makes is really simple to start – because with PR that’s the most common question – where should I start. If PR is something that’s been sitting in your marketing plan as a strategy for a while – then here’s a handy tool to help you out. PS – another one like Sourcebottle I subscribe to is the Audacious Agency, they are located in Brisbane. Similar business model – worth checking out too! So there you go, two discoveries in one! Enjoy. As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! SEO WITH QUEEN KATE TOON So, let’s get into the episode. And if you’re thinking just for second, hey Jenn why would you bring someone onto your podcast who you’ve never actually met, then I’d say, ha ha, give me about 30 minutes from now and you’ll see! So, how is Kate Toon. Her Instagram profile describes her at the Beyonce of SEO and Copy(!). Her LinkedIn profile describes her as a SEO Lover, Copywriting Mentor, Speaking, Podcaster, Author, Copywriting, and Hula Hooper – takes me back – who had a Big M Hula Hoop when they were young … I disgress! She’s all that and award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate’s originally from the UK but now based just outside Sydney and has worked with brands such as eHarmony, Curash and Kmart, as well as helped countless small businesses produce great content and improve their copywriting and SEO. She’s the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. Phew … now are you getting the picture – why I am stoked to have her on my podcast – yeah you are! Without any further ado – let’s get into it. Welcome Kate …. INTERVIEW WITH KATE TOON I hope you enjoyed that. I hope you got some ideas and thoughts for your business from it and well learnt a thing or two about this pretty cool thing called SEO! If you want to contact Kate, just head to the show notes at www.socialmediaandmarketing.com.au and look for Episode 39. http://www.katetooncopywriter.com.au/ https://www.linkedin.com/in/katetoon/ https://www.facebook.com/kateToon https://www.instagram.com/katetoon/   Got questions? Well head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing! It’s full of people just like you with questions just like you – so come join the fun – it’s only missing you! I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 39. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!

Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast. She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference.

In today's episode Kate Toon, of SEO and copywriting fame, chats to me about haters. Yep, haters. You know those people who are never going to like the way you work, the things you say, the way you brush your hair (or eyebrows) or the air you breathe. The ones who insist on letting you know exactly how they feel about you?So how do you deal with haters without losing the plot?Listen to find out the answer to the mystery of the haters....ABOUT KATE TOONI’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.I’ve worked with big brands such as eHarmony, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their copywriting and SEO.I’m also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.I recently published my popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.I present the Write for Business show for the Dale Beaumont’s Brin.ai app and I’mthe founder of The Copywriting Conference – Australia’s first dedicated Copywriting Conference.

“With small businesses, their greatest assets are all the other people in their network, and leveraging that can lead to big gains.” Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. She is the founder of http://www.copywritingschool.com.au/ (The Clever Copywriting School) and http://therecipeforseosuccess.com/ (The Recipe for SEO Success eCourse), the co-host on the http://hotcopypodcast.com/ (Hot Copy Podcast) and the host of https://therecipeforseosuccess.com/category/podcast/ (The Recipe for SEO Success podcast). She recently published her popular business book, https://www.katetoon.com/confessions-misfit-entrepreneur-podcast/ (The Confessions of a Misfit Entrepreneur) – which also has its own podcast. Google optimisation is something we have to do as part of our business marketing, along with keyword searches and increasing traffic to our websites. But, often, none of these things are at the top of our To Do lists – well, not on the top of mine, anyway, until now. Because something has changed, and it’s called Voice Optimisation, and I’m all for it. As of now, words like who, what, when, why and how are driving searches. Yep, talking to our devices and asking questions is all the rage. As writers, we need people like Kate to cut through the constant noise of what we should be doing to maximise our visibility and find readers for our tomes. In this episode we chat about the following: on page optimisation SEO essentials the importance of links title tags optimising images the changes to SEO in 2019 position zero algorithm updates networking Google Search Console and more…   You can find out more about Kate https://www.katetoon.com/ (here.) And don’t forget to download your checklist and check out her SEO Nibbles Course, 10-Day SEO Challenge, and all the freebies she has on offer.   Read Full Transcript Mel: Welcome, Kate. Kate: Hello. It's lovely to be here. Mel: Kate is an award-winning copywriter ACA consultant with over 20 years of experience in this stuff. She's the founder of Clever Copywriting School, A Recipe for Success and there's lots little freebies on her website. Kate: One of the reasons I started my own podcast - I've got three shows - is that I get to talk to some of the smartest people in the world and learn amazing stuff direct from the horse's mouth and to be able to ask my questions, not read other people's questions and answers but ask my questions direct to the expert. Mel: You have a book out called called 'Confessions of a Misfit Entrepreneur'. Now we know everyone entrepreneur is a real crazy word at the moment but you're the first misfit that I'm that I've met. So can you tell us all about it. Kate: I totally agree with you entrepreneurs become a bit of a cliché really it's kind of you see pictures of people lying on a porch counting their money and talking about how they only work for five minutes a week. And I didn't know really what to call myself anymore because I started off as a copywriter. I built up quite a successful copywriting business and then I moved into selling courses and then resources memberships. Kate: And now I have a conference every year that I run which is a content marketing and copywriting conference. So what do I call myself? I'm a business owner. I'm an entrepreneur. But I never really felt I fit the mold so hence misfit entrepreneur. Kate: And the book is really a permission book because the subtitle is How to Succeed in Business Despite Yourself. I've bumbled and stumbled and wandered through having my own business I've made a lot of mistakes and I've worried about a lot of things and having a lot of fears but I've overcome them. And so I wrote it's kind of help other people go look I may not look like your traditional entrepreneur and I may not...

Kate Toon is an Award-winning SEO copywriter and SEO consultant, With over two decades of experience in all things advertising, digital and writing she has worked with big brands such as eHarmony, Curash and Kmart. And she's helped countless small businesses produce great content, improve their copy writing and SEO to find success in business. Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur, and is the host of 2 Podcast shows - Hotcopy -the secrets of successful copywriters & The recipe for SEO Podcast. Originally from the UK but now based just outside Sydney, Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse and is the founder of The Copywriting Conference – Australia's first dedicated Copywriting Conference. We covered so many fun topics including: Authenticity vs planning for social mediaContent marketingTime vs money in your businessPublic speaking is not about the information you deliverStaying inspired in your businessSales is really about having great conversationsSelling without sleazeKey tips to writing great copyDealing with competitorsCreating passive productsLetting go of what others think and just being real Be sure to check out all things Kate Toon via her site - http://www.katetoon.com/ And check out her courses and podcasts here: • http://www.katetooncopywriter.com.au/ • http://www.therecipeforseosuccess.com/ • http://www.clevercopywritingschool.com/ • http://www.hotcopypodcast.com.au/

Kate Toon is an Award-winning SEO copywriter and SEO consultant, With over two decades of experience in all things advertising, digital and writing she has worked with big brands such as eHarmony, Curash and Kmart. And she's helped countless small businesses produce great content, improve their copy writing and SEO to find success in business.Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur, and is the host of 2 Podcast shows - Hotcopy -the secrets of successful copywriters & The recipe for SEO Podcast.Originally from the UK but now based just outside Sydney, Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse and is the founder of The Copywriting Conference – Australia's first dedicated Copywriting Conference.We covered so many fun topics including:Authenticity vs planning for social mediaContent marketingTime vs money in your businessPublic speaking is not about the information you deliverStaying inspired in your businessSales is really about having great conversationsSelling without sleazeKey tips to writing great copyDealing with competitorsCreating passive productsLetting go of what others think and just being realBe sure to check out all things Kate Toon via her site - http://www.katetoon.com/And check out her courses and podcasts here:• http://www.katetooncopywriter.com.au/• http://www.therecipeforseosuccess.com/• http://www.clevercopywritingschool.com/• http://www.hotcopypodcast.com.au/

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Not only has she worked with big brands such as eHarmony, Curash and Kmart, but she's also helped countless small business owners produce great content and improve their copywriting and SEO. She's also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, co-host on the Hot Copy Podcast, presents the Write for Business show for the Dale Beaumont's Brin.ai app, and recently launched The Copywriting Conference - Australia's first dedicated Copywriting Conference. On top of that, she has a refreshingly open and honest approach to sharing the high's and low's of being a small business owner, coupled with a fabulous sense of humour that makes her engaging, entertaining, and down-right fun! I loved every second of this episode, and if you're a woman in small business who appreciates real and raw (with big dose of funny along the way) I know you will too! You can check out the show notes along with all of Kate's contact details and links to her free SEO course 'SEO Nibbles' here: - busybusinesswomen.biz/podcast17 Enjoy!

Today I’m chatting with Kate Toon an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.We’re talking all about :How and why she started her businessCommon misconceptions when it comes to SEOHow long it takes for your business to rank highly and what are some of the things you can do to help that processHer 5 top tips when it comes to SEO for business ownersWhat Confessions of a Misfit Entrepreneur is all aboutSome of the tools that Kate mentions in this episode:https://pixel-ruler.en.softonic.com/https://wordpress.org/plugins/wp-smushit/https://tinypng.com/Want to connect with Kate? Make sure you head over and say hi!Website Book - Confessions of a Misfit entrepreneur Free SEO course

Show notes: If you listen closely, you can hear Kate and I virtually high-fiving each other as we chat about doing business YOUR WAY, with what you've got, before you're ready! Join The Recovering Perfectionists Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she's helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont's Brin.ai app and recently launched The Copywriting Conference - Australia's first dedicated Copywriting Conference. Check out her WebsiteLike her Facebook PageFollow her on Instagram

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference. Kate's book "Confessions of a Misfit Entrepreneur" is one of the best books I've read this year!! Treat yourself to a copy! If you are thinking about getting started in your own business and wondering what are the first steps, you may want to take the Business StartUp Readiness Assessment over here at my website healthynumbers.com.au/quiz and assess where you are on the business startup readiness scale. Once you complete the quiz you'll be asked for your name and email address and we’ll send you some useful and helpful information about how to create, start and grow your own business, including an extract from my soon to be released book “So You Want to Start a Business” Remember: Ideas without action …. Well, they are just that... “ideas” ...... What action are you going to take today?

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart.   She’s helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.   2.20 Here Kate shares her top tips if you struggle to be a great copywriter 5.27 Understanding copywriting for SEO - and the key factors 7.10 The art of storytelling - is this just another fad or does it really work? 10.25 SEO is constantly changing, and there is so much information out there on it… but how do know what is good information and what is out of date information. 14.00 Does guest blogging for back links actually work? 16.45 What is the Misfit Entrepreneur 20.06 Dealing with people who are copycats and take you ideas 22.17 Why Kate does not believe in creating business plans 25.05 Why bright shiny object syndrome is awesome! 27.40 Dealing with imposter syndrome 30.15 Learn why Kate is not a huge fan of collaboration

Watch the video of this podcast here. Kate Toon has been working in the advertising world for almost 20 years, and she got her start in the digital era back in 1997. She’s worked with such notable clients as eHarmony, Curash, and Kmart; her first major digital job was creating Marks and Spencer’s e-commerce website which was one of the first online shops in the UK. Today she has evolved her expertise to SEO copywriting and consulting, and also offers SEO courses, memberships, conferences, and podcasts. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She also just wrote her first business book and is now promoting it. In other words, she’s incredibly busy and productive! Because of her extensive experience and knowledge, I was excited to bring her on the show today. We talk about why it's important for you as a developer to create a solid SEO foundation for your clients and why you need to pay attention to copywriting, in general, for search engine ranking purposes. Kate says that content has always been important, but as it continues to play an ever-growing role as Google improves their algorithm for understanding the context of your content, and Google becomes better at crawling content to find out whether it's quality or not. The basic rule to remember for SEO is if you can bring in humans through good quality content then you'll please Google in the process. But if you're just starting out as a developer and SEO feels mysterious to you, what do you do to lay a proper SEO foundation for your clients? Kate has given us her top 5 considerations for a solid SEO foundation for your clients in 2017. But first, she says the most important thing you can do as a web developer is to understand your limits. Don't over-promise and under-deliver! Don't say you've delivered an SEO-friendly website unless you are 100% confident that the website you have completed is in fact SEO-friendly. Remember to be realistic about what you have done for your client. And that concept overarches these 5 points:1. Crawlability This is the foundation of all SEO. If Google can't crawl your site, then anything else you do won't matter. Google needs to crawl your site in order to index it properly and make it searchable. To make a site crawlable you need to use a plugin like Yoast or All In One SEO. And you need to do this so you generate a sitemap. She explains more about why sitemaps are important during our conversation.2. Speed We all feel the need for speed! Slow sites don't perform well. As more of us search from our mobiles this becomes even more critical. Kate says it's something like 60-65% of all searches are now done from mobiles rather than desktops. And mobile speed has to be even faster than desktop. A good benchmark is a small business site loading in about 1.5 seconds - that is what to aim for. To ensure the site is fast, test it after you build it. She loves Pingdom and GT Metrix for this because they will not only tell you how fast your site is, but also why it's slow (whether it’s giant images, big java scripts, etc).3. Responsiveness This term simply means that the website responds to the device in which you are viewing it - whether that is a mobile phone, tablets, iPads, desktops, etc. Kate loves the Divi theme but recommends that whatever you choose, test the responsiveness of the theme. Try it on a variety of devices and see if it works quickly and properly.4. Content For this step, you must decide where will you draw the line and when your responsibility stops for the site you have created. At a minimum, Kate says you need to add titles and meta descriptions for all the pages you create. Unless you understand SEO copywriting and keyword research, it's not your responsibility to draft those. But it is your responsibility to add the terms to all of your pages properly. It's equally important to find an SEO copywriter or content person you feel comfortable working with and refer your client to them. And it's also your duty to be sure your client knows where your SEO responsibility ends.5. Training and Maintenance Finally, don’t just give someone their site when you’re done! They will go away and break it without help from you. Be sure you give them an hour of WordPress training or refer them to a resource that offers training and support (like Video User Manuals or WP Elevation). Kate also recommends that you explain to your clients the importance of maintenance and regular updates. Maintenance is important for functionality of course, but also for SEO. Your client needs to know that if their site goes down repeatedly then Google will lower the site in its rankings. To address this issue you can put together a maintenance package for your clients that includes updating plugins, Google search console monitoring for broken links, etc, and adding more content for them. But if you don't want to do that then explain to them what they will need to do for ongoing maintenance, and let them know poorly maintained sites will be penalized by Google. To wrap up the show we recap those points, and Kate also explains why her experience and research has led her to focus on these 5 steps as being the key components to a website’s proper SEO foundation. You’ll learn about that and more on this edition of WP Elevate with Kate Toon!Links Kate Toon's website The Clever Copywriting School Recipe for Success SEO Course Kate Toon on Instagram Kate Toon on Youtube

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she's helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She has a second podcast called the Recipe for SEO show. She presents the Write for Business show for the Brin app You can connect with Kate at https://www.katetooncopywriter.com.au/ or join her free SEO group on Facebook at https://www.facebook.com/groups/recipeforseosuccess/

Slaying Your SEO SEO aka Search Engine Optimisation is a crucial element of ANY businesses marketing strategy whether you’re an online biz or not – everyone NEEDS a digital presence in this day and age. SEO can be totally confusing because there is SO MUCH to know. THIS WEEK’S PODCAST This week’s guest is an experienced SEO Copywriter and SEO Consultant based in Sydney. Her superpower is to help small businesses, advertising agencies and corporates (In Aus AND worldwide) to produce great, SEO friendly content. Introducing…none other than the extremely talented Kate Toon! Kate started her biz when she was 5 months pregnant and since grown it to 3 businesses: ‘Kate Toon Copywriter’, ‘Recipe for SEO Success eCourse’ and ‘Clever Copywriting School’.  Kate comes highly recommended and is the epitome of Knowledge Expert so get comfy because you’re about to get an ED-U-CATION! WHAT YOU WILL LEARN What SEO actually IS WHY you need SEO for your biz Kate’s tips for coming up with the RIGHT keywords and tags How we can make our photos SEO friendly Keeping SEO in mind when copywriting Outsourcing and the average cost in Australia RESOURCES 10 Day SEO Challenge                   I love SEO Facebook Group CONNECT WITH KATE Web: https://www.katetooncopywriter.com.au/contact/ Instagram: https://www.instagram.com/kateToon/ Facebook: https://www.facebook.com/kateToon A big thank you to the guru herself, Kate for sharing these FREE tips with us Biz Mums! --- HOOKED ON MWH? CONNECT WITH ME HERE: Facebook - Instagram - Twitter - Private Biz Club:  P.S. Have you registered for our Eat & Meet in Camden yet ladies? It’s going to be BONZA! Tickets available here Pssst! Love MWH Podcasts? Review me on iTunes! 

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast