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6 episodes with gtmetrix
4 episodes with gtmetrix
4 episodes with gtmetrix
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2 episodes with gtmetrix
2 episodes with gtmetrix
2 episodes with gtmetrix
2 episodes with gtmetrix
4 episodes with gtmetrix
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textYour home care website isn't just a digital brochure—it's your most powerful lead generation tool when properly optimized. In this comprehensive session, we unpack the essential elements that transform an ordinary website into a conversion machine that makes your phone ring consistently with qualified leads.Website speed emerged as the non-negotiable foundation of digital success. Since Google's shift to mobile-first indexing in 2018, sites loading in under two seconds receive preferential ranking while sluggish websites get "the side eye" from search engines. We explore practical tools like GTmetrix that measure your site's performance and highlight specific improvements to implement immediately.The mobile experience deserves your focused attention with 70% of web traffic now coming from smartphones and tablets. When adult children search for home care solutions—often from hospital rooms during moments of crisis—they need thumb-friendly navigation, instant-access phone numbers, and forms that don't require pinching or zooming. These seemingly small details make the difference between capturing a lead or watching them bounce to your competitor.Lead capture mechanisms must work flawlessly. We demonstrate how tracked phone lines reveal which marketing sources drive your most valuable calls, while integrated form submissions should trigger immediate notifications to your team. The "speed to lead" principle becomes your competitive advantage—responding within minutes rather than hours dramatically increases conversion rates.Perhaps most fascinating is how AI is reshaping how potential clients find home care services. When someone asks Google or ChatGPT questions like "How much does home care cost?" or "Can I get paid to care for my mom?"—the agencies providing thoughtful, comprehensive answers in their content secure the coveted "position zero" in search results. We reveal specific strategies to ensure your agency appears in these crucial AI-generated answers.Ready to transform your website into your best salesperson? Implement these proven techniques to create a digital presence that builds trust, captures leads, and ultimately makes your phone ring with families who need your services.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
Introduction In the world of SEO (Search Engine Optimization), text-based content often takes center stage. Those who have done any work on their website's SEO, you likely have spent a significant effort in crafting compelling articles, adding content to your pages, and optimizing keywords. However, in the pursuit of improving website rankings, one vital element is often overlooked—images. In this episode of The Private Practice Elevation Podcast, we'll explore the importance of optimizing images for SEO and provide you with tips and tricks to ensure your visual content doesn't go unnoticed by search engines. Why Image Optimization Matters for SEO Enhanced User Experience: High-quality, well-optimized images can significantly enhance the user experience on your website. Fast-loading pages with attractive visuals keep visitors engaged and reduce bounce rates, which are crucial ranking factors for search engines. Ranking in Google Images: Google Images is a popular search engine in its own right. Optimized images have a better chance of ranking here, driving additional organic traffic to your website. This is particularly advantageous if your site relies heavily on visual content, such as e-commerce stores or photography portfolios. Page Loading Speed: Image optimization plays a crucial role in improving page loading speed. Slow-loading pages can result in a poor user experience and negatively affect your SEO rankings. Compressed and properly sized images can help mitigate this issue. Mobile Optimization: With the increasing use of mobile devices for web browsing, image optimization becomes even more critical. Smaller file sizes ensure faster load times on mobile networks and better performance for mobile users. Tips and Tricks for Optimizing Images for SEO Choose the Right File Format: The most common image formats are JPEG, PNG, and GIF. JPEG is ideal for photographs and complex images, while PNG is better for images with transparency. Use GIFs for animations. Choosing the right format can significantly impact image quality and file size. Resize Images: Before uploading, resize your images to the exact dimensions needed for your website. This reduces unnecessary file size and ensures a faster loading time. Compression: Use image compression tools or plugins to reduce file sizes without sacrificing quality. There are many online tools and WordPress plugins available for this purpose. Descriptive Filenames: Give your image files descriptive filenames that include relevant keywords. For example, instead of "IMG001.jpg," use "red-convertible-car.jpg" if the image depicts a red convertible car. This helps search engines understand the image's content. Alt Text: Always include descriptive alt text for your images. Alt text not only improves accessibility for visually impaired users but also provides search engines with context about the image. Use relevant keywords naturally within the alt text. Image Titles: Consider adding titles to your images, but use them sparingly and make sure they are concise and descriptive. Monitor Performance: Regularly monitor your website's performance, including image load times. Tools like Google PageSpeed Insights and GTmetrix can help identify areas for improvement. Conclusion Optimizing images for SEO on your private practice website is a crucial yet often overlooked aspect of digital marketing. By following these strategies, you can enhance your website's user experience, improve page load times, and increase your visibility in search engine results, including Google Images. Remember that SEO is an ongoing process, and regularly optimizing your images is essential to maintaining and improving your website's performance in the ever-competitive online landscape. Start prioritizing image optimization today and reap the benefits of improved search engine rankings and user engagement.
Dive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and convert visitors into clients.Timeline Summary:[00:00:16] Defining a Fitness Website Audit.[00:01:00] The Importance of Website Visibility on Google.[00:02:28] Lifespan of Online Content.[00:06:24] Technical Aspects of a Website.[00:08:20] Search and Discoverability.Key Takeaways:Technical Aspects: The foundation of your website. Tools like GTmetrix and Google PageSpeed can help gauge your site's performance. Aim for an 'A' grade on GTmetrix and above 90% on Google PageSpeed for desktop.Search and Discoverability (SEO): Ensure your website is discoverable. If your business isn't showing up on Google when you search for relevant keywords, there's a problem.Content and User Experience: Your website should clearly convey what you do, who you serve, and what the visitor should do next within the first three seconds. Avoid clutter and ensure a clear call to action.Websites and Links Mentioned:GTmetrixGoogle PageSpeedStrength Matters AuditQuotes:"Building a website is straightforward. The hard part is the technical side of things, to make it get found." - James Breese"91% of web content does not get found by people on Google." - James Breese"You have three seconds to make an impression on your website visitor." - James Breese"A personal training market is not a competitive market on Google." - James Breese"It's less of a website issue, it becomes more of a you problem." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
Minutaje: 00:00 - Intro 00:29 - La función de biblioteca de fuentes pasa a WordPress 6.5 pero ya la tienes disponible en Gutenberg 16.7. 00:56 - Especial qué es un sitio web sostenible y cómo conseguir uno. 03:41 - Estrategias para obtener un sitio web de WordPress sostenible: Optimizar imágenes, hosting verde, lista mínima de plugins, sistema de almacenamiento en caché, actualización de plugins, temas y núcleo, medición con diversas herramientas (GTMetrix, Web Site Carbon, Digital Beacon, Ecograder). 11:37 - Prompts de ChatGPT. En esta edición vemos un ejemplo práctico de un prompt con el que se define el rol que adoptará el sistema para responder nuestra pregunta (prompt). 13:08 - Epílogo
Algunas empresas le restan importancia a la inversión de dinero en acciones de marketing online. Entonces, su página web se convierte en un sitio donde sólo se administra la información de contacto con la compañía y muchas veces se descuida el informar al usuario y solucionar sus inquietudes, desaprovechando oportunidades de negocio que se encuentran en la red. Por eso es sumamente importante tener una buena presencia online para que los usuarios y clientes puedan encontrar y acceder a los productos y servicios que queremos ofrecer. Para lograrlo, en este episodio invitamos a Erick Caicedo, que es diseñador gráfico, especialista en Gerencia de Mercadeo. Actualmente se desempeña como consultor independiente en el área de Diseño Gráfico, Diseño Web, Social Media y Marketing en la agencia creativa Erbrands. La primera impresión que les brindamos a nuestros clientes con nuestra página web definirá si nos compran o no. Los primeros 5 segundos son claves para que los usuarios encuentren la información relevante. “Lo que mejor funciona es la simpleza, que el usuario encuentre la información que necesita y no tenga que abrir muchas páginas y subpáginas para encontrar lo que quiere. Entonces, ahí es donde entra el tema de optimización. La página se compone de varios recursos, como el texto, imágenes, infografías, gráficos, etc. Todo eso hay que organizarlo bien, de una forma bien jerarquizada, para que la gente navegue de una manera óptima en tu sitio web y se posicione en los grandes buscadores”, afirma Erick. Para ganar un cliente y poder retenerlo es necesario saber quién nos está comprando, “porque a partir de eso diseñas una estrategia post venta de ese buyer persona”, destaca nuestro invitado. Esa información se completa en su primera compra, mediante la cual podemos acceder a sus datos: “Podemos enviarles productos o servicios relacionados que continúen llamando la atención de ellos y que les aporte el crecimiento personal o profesional”, comenta Erick. “También es importante tener identificado tu nicho de mercado, porque cada nicho tiene su forma de posicionarse”, subraya. Para crear una página web efectiva, nuestro especialista aconseja “generar un buen encabezado, donde aparezca nuestra imagen corporativa con nuestro logo”. “Las secciones de la página deben ser claras y debe haber enlaces de redes sociales para que haya interacción con los contenidos. Abajo debe haber un encabezado, acompañado de un banner y un ‘llamado a la acción' con un buen texto, para llevar al cliente a donde sea atendido al instante”, agrega. Asimismo es crucial jerarquizar la información y que el contenido esté enfocado en la solución del problema o en la venta del producto que estamos ofreciendo: “En el inicio de la página debes colocar el servicio que más vendes y una breve descripción de los otros servicios con un llamado a la acción de ‘ver más', que dirija a otra sección de la página”, enseña Erick, y recalca: “Es importante entender que, entre menos pasos dé un cliente para recibir información, ese cliente estará más feliz”. También debemos encontrar un buen hosting o alojamiento para nuestro sitio web, “y de ahí comienzas a investigar el mejor CMS o gestor de contenido que puedas aplicar”, sostiene. Hoy tener una web es muy importante para una empresa, pero hay que acompañarla principalmente con una buena estrategia de contenido y campañas publicitarias. “Nuestro objetivo de marketing es la recomendación y el ‘voz a voz', que es lo más poderoso que existe. Tratamos de que todos los proyectos que hagamos sean muy buenos para que las personas nos recomienden. Vale más que invertir en publicidad paga”, asevera Erick. Para conseguir que nuestro sitio web sea exitoso debemos pasar por muchos procesos, entre los que está la realización de “un buen diagnóstico de nuestro nicho de mercado y saber qué es lo que está buscando la gente para idear un plan de contenido enfocado en ello”, explica Erick. “Luego te planteas unos objetivos que sean reales y, a cada objetivo, tienes que desarrollarle un plan de acción”, añade. “Nosotros tenemos que pensar primeramente como usuarios, es decir, cómo nosotros buscaríamos una empresa que haga lo que hacemos, y tenemos que entender cuáles son las palabras claves que vamos a utilizar, cómo escribiríamos los títulos para buscar en Google, etc.”, insiste. Por último, es recomendable monitorear el funcionamiento de nuestra página web para saber si estamos dando los pasos correctos. Hay varias herramientas y Google tiene algunas gratuitas que nos informan el porcentaje de la tasa de rebote, cuál es la página que más vende en nuestro sitio web, etc. “Algunas herramientas son PageSpeed Insights, que te muestra todo lo relacionado con la velocidad de la página, Lighthouse, un software de código para saber qué está funcionando o no, y GTmetrix, que te muestra todas las métricas de tu página para hacer una campaña publicitaria dentro de Google”, enumera nuestro invitado. Página web: erbrands.com Instagram: @erbrands Facebook: @erbrands
Unos le llaman segmentación. Otros la ven como fragmentación. Lo cierto es que si te dedicas al mundo de la comunicación o el mercadeo debes entender que lo uno causa lo otro. Tenemos segmentación porque existe la fragmentación. Fragmentación es lo que existe en la sociedad. Tenemos distintos grupos sociales, cada uno con sus propias necesidades y sus propios intereses, y eso es lo que nos obliga a segmentar nuestro mercado. Y, por supuesto, en la Internet tenemos la segmentación de las redes sociales. La segmentación de las redes sociales no es más que una manera técnica de identificar cómo se dividen los distintos mercados. Cada uno de esos mercados va a tener distintas características demográficas y psicográficas que lo definan. Conocer esas diferencias es la base para construir mensajes atinados que lleguen a nuestros públicos objetivo. Lo contrario es hablar por hablar y desperdiciar dinero en mensajes inefectivos. El otro día tropecé con un artículo interesantísimo que habla de la manera en que los distintos grupos de edad se están comportando en cuanto al uso de redes sociales. Ese comportamiento ha causado que redes como Facebook, Twitter, Twitch, WhatsApp, Reddit y Tumbler vayan en descenso mientras TikTok, Instagram, Snapchat, y sobre todo YouTube vayan en ascenso. Todo eso en un segmento muy particular de la población: entre los jóvenes de 13 a 17 años de edad. Y claro, saber todo esto es entretenidísimo. ¿Pero qué significa? ¿Cómo se entrelaza con otras macrotendencias del momento? ¿Qué nos dice sobre el futuro? Esas son las preguntas que tenemos que hacernos. Y de eso es que trata el programa de hoy. Informe de GTMetrix sobre la velocidad de descarga de Hablando De Tecnología con Orlando Mergal Hoy vamos a hablar sobre “La Segmentación En Las Redes Sociales”. En otras palabras, sobre cómo estas empresas se están repartiendo el bizcocho de las redes sociales, y más importante aún, sobre lo que tú debes saber si pretendes producir contenido para los distintos nichos, para las distintas redes y para los distintos grupos sociales. Curiosamente, hay una cosa que no ha cambiado desde los tiempos de Six Degrees. ¿Te acuerda de ellos? Fueron la primera red social allá para el 1997. Todavía es el 1% de los usuarios de la Internet el que produce el contenido que consumen todos los demás. El 99% restante se compone de “regurgiteros” (gente que repite lo que dice el 1%) y consumidores (gente que usa el contenido pero no aportan nada). Sobre ambos temas he escrito en la sección de blog de Hablando De Tecnología y te estoy incluyendo los enlaces en la sección de enlaces del programa de hoy. Aún cuando no vendas nada, ni te encargues de ninguna propiedad de Internet, estas cosas es bueno que las entiendas porque explican por qué la gente se agrupa como se agrupan en las redes sociales. También explica por qué unos medios son más efectivos que otros en determinadas redes. Y, finalmente, explica por qué aquello de que “hay que estar en todos sitios” (como el arroz blanco) es un mal consejo. ENLACES: Artículo que da origen a este episodio: “Teens Social Media and Technology 2022” Contenido Fresco y Relevante. El 1% Que No Ha Cambiado “Regurgiteros” | La Repetición Innecesaria de la Misma Mierda OTROS EPISODIOS QUE TE PUEDEN INTERESAR: Consejos Para Hacer Un Buen Podcast La Atención Es El Producto Autoempleo, Cómo Crear Tu Propia Realidad Los Descuidos Digitales Son Costosos Redacción SEO, Al Centro De Todo En La Internet ©2022, Orlando Mergal, MA _________________ El autor es Experto En Comunicación Corporativa (Lic. R-500), Autor de más de media docena de Publicaciones de Autoayuda y Productor de Contenido Digital Inf. 787-306-1590 • 787-750-0000 Divulgación de Relación Material: Algunos de los enlaces en esta entrada son “enlaces de afiliados”. Eso significa que si le das click al enlace, y compras algo, yo voy a recibir una comisión de afiliado. No obstante,
What's this episode about?In the final episode of the season, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes' in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Facebook Ads sending people to your website! We talk about tips for service based businesses as well as ecom! Episode key takeaways:What ‘website optimisation' is and why you need to careThe easy change you can make to get people to click your buttons! The reason your website is probably loading slowly (and why is matters)The simple steps you can take which will make the biggest difference. KEY LINKS:Link to Angela's free guide: Click hereTools: Speed measuring websites:Pingdom: https://tools.pingdom.com/GT Metrix: https://gtmetrix.com/Image compression tools:Offline: https://tinypng.com/WordPress specific plugins:Smush: https://en-gb.wordpress.org/plugins/wp-smushit/ShortPixel:https://en-gb.wordpress.org/plugins/shortpixel-image-optimiser/INTRODUCING ANGELA: Angela is a web designer and developer who specialises in WordPress websites. Not only does she design websites for new businesses, but she also helps those who already have a website that needs development work. Prior to retraining as a professional web designer 5 years ago, she worked as a commercial buyer for leading High Street retailers, meaning she's passionate about customer service and maximising websites to make as much money as they can.Website https://abwebdesigns.co.ukBook a free discovery call: https://abwebdesigns.co.uk/contact/Social media links: https://www.instagram.com/abwebdesignsuk/ https://www.linkedin.com/in/angela-bamford/If you enjoyed the podcast, here are some more ways you can be apart of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsWork together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand?
קבלו מדריך הרבה יותר מעמיק על האצת מהירות אתר בוורדפרס. בו אדבר על הגדרת תוסף Cache, בקצרה. כיווץ תמונות, בקצרה. Async Javascript. טיפול בבאגים באלמנטור, עקב Delaying JS. דחייה של טעינת אייקונים ופונטים ו- Google Fonts בעזרת CDN! המדריך המלא להגדרת WP Rocket - תוסף הקאש הטוב בוורדפרס: https://www.youtube.com/watch?v=pslvsko5tAE המדריך המפורט להגדרות התוסף ShortPixel: https://www.youtube.com/watch?v=3GJS5vyb2t0 קישור להורדה של תוסף כיווץ התמונות הטוב בוורדפרס - ShortPixel: https://shortpixel.com/otp/af/5YEYXJG174017 והקישור לקורס האצת האתרים שלי: https://itayverchik.co.il/faster-site-course/ לינקים לבדיקות המהירות ב- GTMETRIX: 1 - https://gtmetrix.com/reports/bestsites.co.il/Io24mH7c/ 2 - https://gtmetrix.com/reports/bestsites.co.il/LcDIR8h5/ 3 - https://gtmetrix.com/reports/bestsites.co.il/m49mQtrr/ 4 - https://gtmetrix.com/reports/bestsites.co.il/Vmaa7B3B/ --- Send in a voice message: https://anchor.fm/itay-verchik/message
Hey guys! Stephen here, flying solo today for a fun interview with my new friend Damon Burton. In the old days, each town and village had its own appointed “town crier.” This person was employed to make public announcements in the streets or marketplace of a town. They were the go-to source for the best deals, news, sales, and products. Imagine having your own “town crier” devoted to just letting your ideal customer know about your business at the exact moment they were ready to buy… In 2021, that town crier is the first page of Google! Google's search engine is It is by far the number one place that people are searching for you and your potential business. Have you ever wondered how you can actually cut through all the internet noise and get in front of those people searching? If so, look no further! We have all your answers on today's episode. Hit play to hear mine and Damon's conversation on this very topic. Damon is one of the industry leaders for all things SEO. After using his technique to out-rank and out-perform a billion-dollar company on Google, he now helps some of the best in the biz take their brands and companies to the next level through leveraging organic Traffic strategies. (Aka traffic with no paid ads) Listen in and learn the hottest tips and tricks you need to know to take any website to the next level! This could be your biggest marketing advantage in 2022 and beyond! More Of What We Talk About: Why you can't gloss over this topic Why Stephen loves Damon story What SEO stands for Why entrepreneurs need to focus on communication skills The easiest way to upgrade your SEO How your load speeds can make or break you Mobile traffic vs web traffic Finding clues on what to do The biggest Google changes in the last 10 years Why you need to start today! And Much More! RESOURCES: REV .com (transcription service) GTmetrix.com (page speeds comparisons) Google Keyword Planner : https://ads.google.com/home/tools/keyword-planner/ Answer The Public: answerthepublic.com (find keywords and do topic research) Connect with us: The Rainmaker Challenge: https://rainmakerchallenges.com/join ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram: instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs Episode: minute by minute 0:02 What to expect today 1:27 Conversations starts 2:08 What SEO is and why it's important 8:29 How Stephen started learning about SEO 11:58 How to upgrade your SEO game today 17:23 Stats that will blow your mind 23:56 The value of response to the dimensions 28:28 Discovering your keywords 32:40 A site to help create content ideas 37:27 SEO is the long game 40:45 How to connect with Damon
En este episodio, grabado con el apoyo de StreamYard (https://streamyard.com/), conocemos a Lara Ferrer, Software Engineer en Plain Concepts, que ha venido a hablarnos sobre cómo enamorar a Google para que posicione mejor nuestras webs. Lara nos ha contado cómo empezó a interesarse por la tecnología desde bien pequeña, y su trayectoria hasta su puesto actual, pasando por consultoría SEO e incluso artes audiovisuales. Nos ha aclarado los conceptos de performance web y de WPO, y las diferentes métricas que Google utiliza para puntuar las webs. También nos ha desvelado dónde metemos la pata cuando desarrollamos una web y cómo mejorar las métricas, además de hablarnos sobre el Proyecto Aurora y los mejores frameworks para tener un performance de diez. Al preguntarle por recursos para aprender más, nos ha recomendado Plazti y Codely, pero sin duda nos ha aconsejado acudir a la documentación oficial de Google, y en cuanto a herramientas para comprobar nuestro performance, Lara utiliza el Google page speed y Gtmetrix, ya que este último permite seleccionar la ubicación del servidor. Durante el episodio también hemos hablado acerca de la brecha de género y la importancia de tener referentes, y te animamos desde aquí a que dediques un momento a decirle a tus referentes lo mucho que te inspiran, probablemente harás su día más bonito. ¿Has comprobado el performance de alguna web? ¿Nos recomiendas otros recursos? Estaremos encantadas de leerte por twitter: https://twitter.com/techandladies Links: https://web.dev/ https://web.dev/vitals/ -> Info sobre Core Web Vitals https://web.dev/introducing-aurora/ -> Proyecto Aurora Herramientas para analizar: https://pagespeed.web.dev/ https://gtmetrix.com/ Frameworks recomendados para una buena web performance: https://www.gatsbyjs.com/ Cursos: https://platzi.com/cursos/web-performance/ https://pro.codely.tv/library/web-performance/364571/about/
Video com o tutorial completo aqui - https://youtu.be/lQnoTPolgLE O Google está empenhado em tornar a Internet mais rápida. O gigante das buscas entende muito bem o comportamento do usuário e sabe que tipo de experiência ele espera. Já em 2010, os motores de busca começaram a usar a velocidade de carregamento como um dos fatores de classificação, o que não é acidental. E, em 2018, o padrão foi estendido para a pesquisa móvel. De acordo com uma pesquisa do Google, o tempo médio de carregamento da página em dispositivos móveis - que está se tornando cada vez mais importante no processo de compra - é de 15 segundos. Considerando a descoberta de que 53% dos visitantes móveis deixaram o site quando ele demorou mais de 3 segundos para carregar, este tempo parece ser eterno. Você já se perguntou quanto dinheiro será desperdiçado em uma remessa demorada? Este número foi estimado: o varejo online perde aproximadamente £ 1,73 bilhão em vendas globais a cada ano. Com esses números, fica claro que você precisa levar em consideração a velocidade do seu site! Críticas, comentários, sugestões para wsardouconsultor@gmail.com ou no meu perfil do Instagram @wsardoudigital ou do Linkedin - Acesse o site - wsardou.com ❤️️ Materiais ricos e gratuitos ➡️️ Quer entrar nesse mundo cheio de oportunidades que é o marketing digital? Esse e-book foi feito para você: https://wsardou.com/como-aprender-marketing-digital/ ➡️️ Já é afiliado e esta perdido? Baixe esse e-book que vai te ajudar: https://wsardou.com/passo-a-passo-para-comecar-a-trabalhar-com-o-mercado-de-afiliados/ ➡️️ Já é afiliado e não sabe como escolher o nicho? Baixe esse e-book, aproveita que é de graça: https://wsardou.com/como-escolher-seu-nicho/ ❤️️ SE CONECTE COMIGO: Instagram: https://instagram.com/wsardoudigital Telegram: https://t.me/wecsleysardou Tiktok: https://tiktok.com/@wsardou Linkedin: https://www.linkedin.com/in/wecsley-sardou-57783642/ Facebook: https://www.facebook.com/wsardou/ Youtube: https://www.youtube.com/channel/UCxfzcgFkianuKdA1wBXQnkw?sub_confirmation=1 Blog: https://wsardou.com/blog
WP Rocket – improves page load speed and reduces the load on the automatic caching server. In turn, high download speeds reduce bounce rates, increase conversions, and help boost your position in Google's search results. It has long been known that this factor is considered one of the most important in rankings. WP Rocket cache plugin will work best and fastest if combined with Asset CleanUp Pro Plugin to increase performance and speed scores on PageSpeed Insights, GTmetrix, PingDom Tools Download WP Rocket here: https://freewp.io/wp-rocket-wordpress-cache-plugin-nulled-free/
Uno de los nuevos servicios que se están desarrollando es utilizar mejor los servicios en la nube como infraestructura de TI. Los grandes actores como AWS, Google Cloud Platform y Microsoft Azure son servicios en la nube que parecen estar enfocados también a empresas de mayor tamaño, o al menos más grandes que un simple autónomo o un bloguero. Como bloguero, quería tener un lugar donde poder escribir mis contenidos, y también un lugar donde poder monetizar mi blog. A medida que uno sigue aprendiendo sobre la importancia de los tiempos de carga del sitio web, uno entiende lo importante que es tener un proveedor de Hosting rápido. Como he contado en la comparación Godaddy vs Siteground vs Kinsta vs Cloudways, elegir el mejor alojamiento de wordpress ha sido un largo camino. Hay muchas reseñas que te cuentan sus propias ideas, pero no estás seguro de cuál será la mejor que se adapte a ti. Quería probar un alojamiento de WordPress en la nube, y le di una oportunidad a Kinsta. Utilizan Google Cloud Platform, pero Kinsta fue una decisión terrible. Especialmente para un bloguero. Tengo que decir que, por supuesto, Google Cloud Platform fue súper rápido. Además, mi sitio web estaba optimizado. ero las comisiones extra que tenía Kinsta si superabas el número de visitantes, era un no para mí. Especialmente porque, tienen en cuenta las visitas de los bots para esta cifra. Así que vuelvo a Siteground mientras decido qué otro WordPress Hosting debo probar. Finalmente, al leer las recomendaciones en los grupos de Facebook sobre Cloudways con Vultr High Frequency, decidí probarlo. Por 13 dólares puedes tener tu sitio WordPress de alta velocidad y servicios de alojamiento en la nube. Así que me cambié a Cloudways. (Bueno, todos los servicios de alojamiento de WordPress están en la nube, es sólo una palabra elegante ahora). Les muestro cómo eran mis números de GTmetrix con Siteground y ahora con Cloudways. No puedo decir que esté totalmente optimizado, pero la mejora fue un sitio web más rápido. Por supuesto, existe la gran diferencia de tener un Hosting WordPress compartido a un Hosting WordPress dedicado. La tasa de respuesta del DNS, ha sido más rápida ahora. Además, estoy usando WP-Rocket para optimizar el Cache, CSS, Javascripts y HTML. Todavía hay un largo camino en la optimización del sitio web. Pero hasta ahora, mi decisión de elegir Vultr High Frequency fue por las buenas recomendaciones que he escuchado y leído. Tuve que probarlo por mí mismo, y sí, ha mejorado mucho más que Siteground. El lado malo es que necesitarás un complemento adicional si quieres alojar tu correo electrónico en Cloudways. Por ahora uso Siteground para alojar mis correos electrónicos. Instalar WordPress en Cloudways es realmente fácil. Puedes leer mi reseña de Cloudways para saber más sobre él, que ahí tiene un mejor paso a paso de cómo instalar WordPress en Cloudways con Vultr High Frequency. Lee más en Vultr High Frequency Review.
Muchos servicios en la nube estaban empezando a hacerse populares cuando yo utilizaba Siteground. Además, el haber escuchado demasiado sobre Google Cloud Platform me hizo tener el deseo de probar Google Clouds Platform para el alojamiento de WordPress. Como no soy un tipo de alta tecnología, entrar en GCP fue un poco confuso, y había algunos tutoriales en Youtube que te mostraban cómo usar Google Cloud durante un año de forma gratuita. Incluso el sitio web de Google Cloud Platform recomendó los servicios gestionados para WordPress. Esos sitios web eran WPengine y Kinsta. Me gustó la página web de Kinsta, parece un buen servicio. Así que decidí probar el primer plan simple que costó alrededor de 30 dólares. Aquí muestro los resultados de GTmetrix y PageSpeed de principios de 2020. La velocidad del sitio web de WordPress era rápida. E incluso considerar que no lo tenía bien optimizado, pero seguro que podría tener números aún mejores. Yo era feliz con Kinsta, hasta que conocí su negocio. Kinsta cuenta el número de visitas que tiene en su sitio web. Si excede el número de visitantes le cobrarán. Por supuesto, esto te hará considerar saltar a un plan más grande. El caso es que no me gustó que en ese número de visitas, Kinsta también tuviera en cuenta las Visitas de los Bots por lo que esto era un auténtico coñazo. Tienes que pagar por las visitas falsas. Así que yo diría que no te decantes por Kinsta. Cuando me di cuenta de esto, me puse en contacto con su apoyo, y por supuesto me ayudaron a reducir el número de visitas de los bots para que no sean tenidos en cuenta. Con el tiempo, mi sitio web superó el número de visitantes mes tras mes, así que abandoné Kinsta y volví a Siteground, para saber qué hacer. Después de leer algunos comentarios de los grupos de Facebook, pude aprender un poco más sobre Cloudways. Cloudways es un servicio gestionado en la nube que también ofrece alojamiento para WordPress. La ventaja de Cloudways es que puedes seleccionar el servicio de nubes que quieras de diferentes proveedores como Vultr, Digital Ocean, Google Cloud Platfrom y AWS. Así que en realidad tienes la decisión de probar diferentes servicios de nube desde un solo lugar. Además, en el grupo de Facebook de Woocommerce de México, muchos desarrolladores web recomendaron Vultr en Alta Requerimiento. Así que, de nuevo, salté a otro servicio de alojamiento de WordPress. Como pueden ver, mis resultados de página mejoraron, y el tiempo de carga se redujo. Para un blogger parece, simplemente bueno. Por supuesto, mi próximo paso es seguir optimizando y mejorando la velocidad del sitio web para que siga siendo más rápido. Tener Elementor y WPML como plugins no ayuda mucho a la velocidad. Elementor hizo algunas actualizaciones que afectaron la velocidad de mi sitio web. Pero aún así los tiempos de carga de los DNS son rápidos. Y también necesito hacer una optimización de la imagen. Otra ventaja de los Cloudways con Vultr High Frequency es el precio. Sólo cuesta 13 dólares al mes y no tiene el límite de visitantes como en Kinsta. Por supuesto, Kinsta me ha traído el blog de WordPress más rápido hasta ahora, pero también puedes usar Google Cloud Platform a través de Cloudways, y también puedes saltarte ese límite del número de visitantes. Y no recomiendo Kinsta debido a los límites de visitantes y que tienen en cuenta las visitas de los bots en ese límite de visitantes. Recomiendo Cloudways con Vultr en Alta Frecuencia si buscas un sitio web con velocidad a menor precio. Lee más en Kinsta vs Cloudways
Hola soy Jorge Gómez de Bioxnet y si tu sitio web no carga en menos de cinco segundos, estás fuera. Hoy en día la velocidad de carga del sitio web es uno de los factores más importantes para el éxito de tu sitio. Por un lado los usuarios tenemos menos paciencia y tu sitio web tiene que cargar en 1,2,3 segundos. Por otro lado Google está dando mucho énfasis y mucha importancia a que tu sitio web cargue rápido para poderte poner en los primeros lugares de los resultados de Google. Y tiene sentido, si Google que tu sitio es muy lento no lo va a poner en los primeros lugares porque va a saber que el usuario final, el navegante, va a tener una mala experiencia cuando llegue a tu sitio y tenga que esperar para que el sitio cargue. Entonces, si quieres salir en primer lugar en Google y quieres que tu usuario tenga una buena experiencia, tienes que reducir el tiempo de carga de tu sitio web. hay varias herramientas para medir la velocidad de carga de tu sitio está Google Page Insights, está GTmetrix y Pingdom Tools. Te voy a dejar las ligas aquí abajo para que entres y veas la velocidad de carga de tu sitio. https://developers.google.com/speed/pagespeed/insights/?hl=es https://gtmetrix.com/ https://tools.pingdom.com/ Ahora que revisaste la velocidad de carga de tu sitio y te das cuenta que tienes que reducir ese tiempo, te voy a dejar 5 acciones que puedes hacer en tu sitio web para que sea mas rápido. Número uno: Reduce el tamaño de las imágenes de tu página web. Mucha gente toma su teléfono una cámara digital fotos grandes de 10 megapixeles y la sube tal cual a la página web esto es un error muy grande porque la imagen es muy pesada y se tarda mucho en descargar. Esto todo va a ser que tu sitio web está muy lento que tienes que hacer toma todas tus imágenes y optimízalas en Photoshop algún programa de edición de video o de fotografía todos. Número uno: Reduce el tamaño de las imágenes en tu sitio web. Mucha gente toma su teléfono, una cámara digital y toma fotos en alta resolución, 5 o 10 megapixeles y así tal cual la sube al sitio web. Esto es un error muy grande porque ese peso de las imágenes hace que tu sitio web se tarde mucho. Lo primero que tienes que hacer es utilizar Photoshop o programa de edición de imágenes y reducir todas tus fotos a un tamaño ideal web. Si utilizas WordPress hay varias herramientas o plugins que van a optimizar de las imágenes que ya están en línea, y reducir sus tamaños para optimizar en tu sitio. Esto te va a dar mucha velocidad en tu página web y si tu utilizas video es el mismo caso. Te recomiendo que los videos los subas a una plataforma como Vimeo o Youtube y desde ahi generes ese video, lo mandes llamar o embeber dentro de tu sitio. Esto va a reducir tiempos de carga y también va a reducir el ancho de banda que consumes en tu página web. Número dos: Hay dos errores fundamentales que hacen que tu sitio web sea lento. El primero es cuando utilizas plantillas compradas y hay unas muy buenas pero hay unas muy pesadas. Esto agrega el tiempo de carga en tu sitio web. Revisa eso y número dos: la cantidad de plugins que tienes instaladoD. de repente vemos sitios web que tienen 20, 30 plugins y el tiempo de carga se te puede ir a 10, 15 segundos. Tienes que reducir el uso de plugins. Yo te recomiendo que utilices 5,6 nada más y acércate con un diseñador web profesional, acércate con nosotros, para optimizar tu sitio y utilizar la menos cantidad de plugins posibles. Esto te va a ayudar muchísimo. Número tres: Emplea un CDN. Un CDN es lo que se llama "Content Delivery Network" y es una red de distribución de contenido. Es un servicio pagado donde tu sitio web se aloja en una Red de Internet geográfica donde el usuario que accesa de Estados Unidos, México va a acceder a ciertos servidores geográficos cercanos y por ejemplo, si una persona entra desde Europa, va a entrar a alguna copia de tu sitio en esa regió
Tips this week include: • Keyword SEO Part 1 Workshop this week • WP Fastest Cache has a new integration method for Cloudflare • 7 new GTMetrix tutorials for Webmasters • Theme testing update • Why not to blame Genesis for poor speed • Why there is a mass exodus from SiteGround going on now • New, better hosting update • Live session to get to the bottom of caching issues like not seeing changes in Preview • How to make it hard for scrapers to grab your content • How to find and remove stolen content • WordPress is dropping support for old Internet Explorer versions • Which is the worst browser to use for working on your site – besides IE • A primer on Full Site Editing from the man known as the spark of Gutenberg • What Chrome 90 using HTTPS as the default means for your site • Why there’s more to HTTPS than just getting that S at the end
059 - Alex Vita of Foreground Web has been building websites exclusively for photographers for the past 13 years. And in that time, he's seen a lot of change. But the one constant—something that's about to get even more important with Google's upcoming algorithm change—is the need to write for actual human beings, not an army of bots. This week, Alex joins me to talk about the common website and SEO mistakes photographers make, and how YOU can avoid them. What To Listen For: Why focusing too much on SEO is a big mistakeWhat blogging is and what it isn't—plus a long list of post ideasHow to help guide your readers with a lil' thing called "behavior flow"The huge performance bottleneck you must avoid on your websiteWhy Alex prefers WordPress over Squarespace…...and the common platform he's adamantly against Cue up this latest episode for tons of actionable search-optimization tips!Resources From This Episode: Foreground WebGoogle Page Speed Insights & GTmetrix (free page-speed tools)Newsfeed Eradicator (for Chrome)Hair of the Dog AcademyHair of the Dog Facebook groupHair of the Dog Elevate
Episodio nº 17 de Radio Blogpocket, con las últimas noticias sobre el mundo de los blogs, el blogging, la plataforma de publicación de contenidos WordPress y el editor de bloques, también conocido con el nombre de Gutenberg. Esta semana te hablo, en un capítulo especial, de la importancia de obtener un buen resultado en herramientas del estilo de GTmetrix. Accede a los recursos citados en Blogpocket.com.
Episodio nº 17 de Radio Blogpocket, con las últimas noticias sobre el mundo de los blogs, el blogging, la plataforma de publicación de contenidos WordPress y el editor de bloques, también conocido con el nombre de Gutenberg. Esta semana te hablo, en un capítulo especial, de la importancia de obtener un buen resultado en herramientas del estilo de GTmetrix. Accede a los recursos citados en Blogpocket.com.
Tips this week include: • Part 1 of the Image SEO Workshop is this Thursday • Whether it’s safe or not to update to WP 5.7 • New Gutenberg Ninja tutorials on the way • The themes on our list for deep testing • New super deep WebPage Test and GTMetrix tutorials underway • The snag I hit in the Video SEO tutorial making • All manner of goofy stuff we’re seeing with our sites like: • Seeing the WP admin bar after we log out • Red error banner from Cloudflare • Post links changing in WP • Why I think the Bing URL Submission plugin is a good thing to use • A Google Discover Case Study that explains why we’re not getting seen in it • Proof that Google Featured Snippets dropped to record lows • The search engine me and my DIY SEO folks are paying more attention to now • What’s up with the Cloudflare email about deprecated cookies • What we’re looking into with the Search Console email about SharedArrayBuffer support
James McAllister Online Audio Blog - Business, Marketing, Entrepreneurship
In today's day and age, a fast website isn't just nice to have - it's a requirement. Speeding up your website will not only be loved by your visitors, it will be loved by Google as well - who will reward you with higher rankings. In this episode, I share 5 small tweaks you can make that can drastically improve your loading times, and result in a high score on Google Pagespeed Insights and GTMetrix. View the post on my site: https://jamesmcallisteronline.com/speed-up-website-tips/
Eric, Jason and Ben give an update on the most important developments in local marketing and answer digital marketing questions for local businesses.Special NoteThere was debate during this week's session as to whether the NitroPack Wordpress plugin actually works or was just "spoofing" site speed testing systems like Google, Pingdom, GTMetrix, etc. After some additional research it appears that NitroPack is not spoofing these systems and does indeed help speed up Wordpress-based websites. Here is NitroPack's own response to this claim: https://wpjohnny.com/nitropack-cloud-caching-and-cdn-service-review/#comment-180880Get our email updates – https://localmarketinginstitute.comLive Office Hours sessions - https://localmarketinginstitute.com/office-hoursJoin our Facebook group – https://localmarketinginstitute.com/groupSubscribe to our podcast – https://localmarketinginstitute.com/podcast This Week's Topics and QuestionsWhat is Clubhouse and how does it apply to local marketing?The latest on how Google is fighting spam in Google My BusinessBing drops Yelp for business reviews and turns to other sourcesGoogle My Business adds customer messaging to desktopUpdate on Google My Business image problems with logos / cover imagesShould businesses use the same phone number for different locations?How to quickly improve your website speedWhat is the right image size for GMB posts?Can individual insurance agents have their own Google My Business listing?How do I quickly build inbound links for my website?Do press releases and “Google stacking” actually work?Links Mentioned This Weekhttps://blog.google/products/maps/google-maps-101-how-we-tackle-fake-and-fraudulent-contributed-content/https://www.seroundtable.com/bing-local-drops-yelp-reviews-for-facebook-foursquare-30932.htmlhttps://support.google.com/business/answer/3038177?hl=en#practhttps://nitropack.io/https://ricketyroo.com/
Tenía curiosidad por usar Cloudways. He leído muchas críticas de Cloudways y muchas recomendaciones a través de grupos de Facebook. Estaba usando Siteground y quería cambiar mi alojamiento compartido de WordPress a un alojamiento dedicado de WordPress. Vi algunos videos de Youtube de WPCrafter que recomendaban Vultr en Hiqh Frequency through Cloudways, ya que era un servicio de alojamiento de WordPress en la nube a bajo costo. El plan inicial ofrecía 1GB de RAM, Procesador 1 Core, Almacenamiento 32GB y 1TB de ancho de banda por $13. Así que parece ser una buena oferta, y decidí intentarlo. Los resultados del cambio de mi huésped Siteground a Cloudways con Vultr High Frequency son estos. Como pueden ver, declarado por Gtmetrix, mi sitio web mejoró en mejores segundos. Y tengo que decir que mi sitio web no está realmente optimizado. Mis siguientes pasos son buscar un servicio de optimización de la velocidad de WordPress que me ayude a mejorar mis números, y llegar a menos de 1 segundo. Pero en términos del Primer Dolor Contento de Siteground a Cloudways la diferencia es de 1,5 segundos, lo cual es un buen resultado. Hay algunos recursos de bloqueo que todavía tengo que arreglar para la página web que la están afectando. Pero hasta ahora, he notado también mejores tiempos de carga en el backend, especialmente porque utilizo plugins como Elementor y WPML, que no son realmente conocidos por mejorar la velocidad. En realidad, sus códigos ralentizan tu sitio web de WordPress, pero son fáciles y útiles de usar. En cuanto a la configuración de WordPress en la Vultr High Frequency of Cloudways fue muy fácil. Probablemente la configuración del DNS de Godaddy a Cloudways tomó un poco de tiempo, hasta que el cambio de dirección IP se actualizó, pero fue bastante simple. Cloudways tiene un servicio de migración, pero en realidad utilicé un plugin de Backup para guardar todos mis archivos de Siteground, y luego los subí de nuevo cuando ya estaba en Cloudways. Rápido y fácil, Cloudways hasta ahora no me ha mostrado ninguna complicación, y su equipo de soporte resolvió mi único problema, que era sobre una carpeta WPML que no podía ser cambiada. Por ahora, recomiendo Cloudways con Vultr en Alta Frecuencia para tener un rápido servicio de Cloud Hosting de WordPress a bajo costo. Si quieres un evento más rápido, también puedes probar Google Cloud Platform o AWS a través de Cloudways, pero tienen un coste mayor. Lee más en: Cloudways Review.
Uno de los nuevos servicios que se están desarrollando es utilizar mejor los servicios en la nube como infraestructura de TI. Los grandes actores como AWS, Google Cloud Platform y Microsoft Azure son servicios en la nube que parecen estar enfocados también a empresas de mayor tamaño, o al menos más grandes que un simple autónomo o un bloguero. Como bloguero, quería tener un lugar donde poder escribir mis contenidos, y también un lugar donde poder monetizar mi blog. A medida que uno sigue aprendiendo sobre la importancia de los tiempos de carga del sitio web, uno entiende lo importante que es tener un proveedor de Hosting rápido. Como he contado en la comparación Godaddy vs Siteground vs Kinsta vs Cloudways, elegir el mejor alojamiento de wordpress ha sido un largo camino. Hay muchas reseñas que te cuentan sus propias ideas, pero no estás seguro de cuál será la mejor que se adapte a ti. Quería probar un alojamiento de WordPress en la nube, y le di una oportunidad a Kinsta. Utilizan Google Cloud Platform, pero Kinsta fue una decisión terrible. Especialmente para un bloguero. Tengo que decir que, por supuesto, Google Cloud Platform fue súper rápido. Además, mi sitio web estaba optimizado. Pero las comisiones extra que tenía Kinsta si superabas el número de visitantes, era un no para mí. Especialmente porque, tienen en cuenta las visitas de los bots para esta cifra. Así que vuelvo a Siteground mientras decido qué otro WordPress Hosting debo probar. Finalmente, al leer las recomendaciones en los grupos de Facebook sobre Cloudways con Vultr High Frequency, decidí probarlo. Por 13 dólares puedes tener tu sitio WordPress de alta velocidad y servicios de alojamiento en la nube. Así que me cambié a Cloudways. (Bueno, todos los servicios de alojamiento de WordPress están en la nube, es sólo una palabra elegante ahora). Les muestro cómo eran mis números de GTmetrix con Siteground y ahora con Cloudways. No puedo decir que esté totalmente optimizado, pero la mejora fue un sitio web más rápido. Por supuesto, existe la gran diferencia de tener un Hosting WordPress compartido a un Hosting WordPress dedicado. La tasa de respuesta del DNS, ha sido más rápida ahora. Además, estoy usando WP-Rocket para optimizar el Cache, CSS, Javascripts y HTML. Todavía hay un largo camino en la optimización del sitio web. Pero hasta ahora, mi decisión de elegir Vultr High Frequency fue por las buenas recomendaciones que he escuchado y leído. Tuve que probarlo por mí mismo, y sí, ha mejorado mucho más que Siteground. El lado malo es que necesitarás un complemento adicional si quieres alojar tu correo electrónico en Cloudways. Por ahora uso Siteground para alojar mis correos electrónicos. Instalar WordPress en Cloudways es realmente fácil. Puedes leer mi reseña de Cloudways para saber más sobre él, que ahí tiene un mejor paso a paso de cómo instalar WordPress en Cloudways con Vultr High Frequency. Lee más en: Vultr High Frequency Review.
BarrazaCarlos.com Digital Marketing, Entrepreneurship & Professional Development
I was being curious on using Cloudways. I have read many Cloudways reviews and many recommendations through Facebook groups. I was using Siteground and I wanted to change my shared WordPress hosting to a dedicated WordPress hosting. I saw some Youtube Videos by WPCrafter that recommended Vultr in Hiqh Frequency through Cloudways, since it was a cloud-based WordPress Hosting Service at a low cost. The starting plan offered 1GB RAM, Processor 1 Core, Storage 32GB and 1TB Bandwith for $13. So it seem to be a good offer, and I decided to give it a try. The results of changing my Siteground Host to Cloudways with Vultr High Frequency are these ones. As you can see, stated by Gtmetrix, my website improved in better seconds. And I have to say, my website is not really optimized. My following steps are to look for a WordPress speed optimization service that helps me to improve my numbers, and reach less than 1 second. But in terms of the First Contentful Pain from Siteground to Cloudways the difference is of 1.5 seconds, which it is a good result. There are some blocking resources that I still have to fix for the Homepage that are affecting it. But so far, I have noticed also better loading times on the backend, specially because I use plugins such as Elementor and WPML, which are not really known for improving speed. Actually, their codes slow down your WordPress Website, but they are easy and useful to use. In terms of setting up WordPress in the Vultr High Frequency of Cloudways was really easy. Probably the DNS configuration from Godaddy to Cloudways took a bit of time, until the change of IP address updated, but it was quite simple. Cloudways has a migration service, but I actually used a Backup plugin to save all my files from Siteground, and then uploaded them again when I was already in Cloudways. Quick and easy, Cloudways so far hasn't showed me any complication, and their support team solved my only problem, that was about a WPML folder that was not able to been changed. For now, I do recommend Cloudways with Vultr in High Frequency to have a fast WordPress Cloud Hosting service at low cost. If you want event more speed, you could also try Google Cloud Platform or AWS through Cloudways, but they have a higher cost. Read more in Cloudways Review 2021 | The Fastest and Scalable WordPress Hosting.
BarrazaCarlos.com Digital Marketing, Entrepreneurship & Professional Development
One of the new services that are being developed is to use better cloud services as IT Infrastructure. The big players like AWS, Google Cloud Platform and Microsoft Azure are cloud services that seem to be focused for also bigger size companies, or at least bigger than just a freelancer or a blogger. As a blogger, I wanted to have a place where I can write my content, and also a place where I can monetize my blog. As one keep learning about the importance of website loading times, one understands how important is to have a fast hosting providers. As I have told in the comparison Godaddy vs Siteground vs Kinsta vs Cloudways, choosing the best wordpress hosting has been a long way. There are many reviews that tells you their own ideas, but you are not sure which one will be the best that fits for you. I wanted to try out a cloud WordPress hosting, and I gave a try to Kinsta. They use Google Cloud Platform, but Kinsta was a terrible decision. Specially for a blogger. I have to say, of course Google Cloud Platform was super fast. Plus, my website was optimized. But the extra fees that Kinsta had if you exceeded the number of visitors, was a no for me. Specially because, they take into account bot visits for this number. So I turn back to Siteground while I decided which other WordPress Hosting I should try. Eventually while reading the recommendations in Facebook Groups about Cloudways with Vultr High Frequency, I decided to give it a try. For $13 you can have your high speed WordPress Site and cloud hosting services. So, I changed to Cloudways. (Well, all WordPress Hosting Services are in the cloud, it is just a fancy word now.) I show you how were my GTmetrix numbers with Siteground and now with Cloudways. I can't say it is fully optimized, but the improvement was a faster website. Of course, there is the big difference of having a shared WordPress Hosting to a dedicated WordPress Hosting. The DNS response rate, has been faster now. Plus, I am using WP-Rocket to optimize the Cache, CSS, Javascripts, and HTML. There is still a long way on the Website Optimization. But so far, my decision to choose Vultr High Frequency was the good recommendations that I have heard and read. I had to test it by myself, and yes, it has improved way better than Siteground. The bad side is that you will need an extra add-on if you want to host your email on Cloudways. For now I use Siteground to host my emails. Installing WordPress on Cloudways is really easy. You can read my Cloudways Review to learn more about it, which in there it has a better step by step of how to install WordPress on Cloudways with Vultr High Frequency. Full article at: Vultr High Frequency Review 2021 – Fastest & Cheapest WordPress Hosting
**Please remember to rate and review the podcast - it really helps others to find it.** Maddy Shine helps awesome women grow their businesses by being more visible. Today we talk about how you can use SEO to help your products get found online. https://blog.tinychipmunk.com/8-ways-to-get-your-products-found-on-page-one-of-google/ (Read the blog post) Listen in to hear Maddy share: An introduction to her and her business (1:01) What SEO is - in really simple terms (1:31) How to figure out what people would be searching for, to find what you sell (3:27) What keywords are and how you can find out which to use (4:29) Tools you can use to help with keyword research (7:30) How to avoid overusing keywords and phrases on your website (10:16) How often you need to be reviewing your SEO plus how to do it (11:38) What gettings lots of website clicks but not many sales indicate (14:49) Why it's important to have your own website - even if you sell on other platforms (16:56) Why a blog is a great way to keep your website content fresh and how to make it work for you (20:02) How to find out if your website is fully optimised for SEO (27:52) What metadata and alt text is and how to use it (29:30) Why SEO is about more than just websites (35:15) How guest blogging works and what to be aware of (36:36) Her number one SEO tip (37:49) USEFUL RESOURCES: https://maddyshine.co.uk/7-things-freebie/ (Download Maddy's free foolproof guide - 7 things about visibility you haven't been told before ) https://blog.tinychipmunk.com/8-ways-to-get-your-products-found-on-page-one-of-google/ (Read the blog post for this episode) http://maddyshine.co.uk/ (Maddy's website) https://www.facebook.com/maddyshinecoaching (Maddy Shine on Facebook) https://www.instagram.com/maddy.shine/ (Maddy Shine on Instagram) https://tinyjpg.com/ (Tiny jpeg) https://gtmetrix.com/ (GTmetrix.com) LET'S CONNECT https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram) Work with me
In this episode Zach provides 6 helpful tips on how to improve the health of your website by focusing on the following categories: Google Search Console: Search console allows webmasters to check the overall health of their websites. The tools and reports provided help you to measure search performance, fix indexing issues, optimize visibility, and improve rankings. Usability and AI: Google Search Console will also examine the usability of your site. Keep in mind that making your website mobile, desktop and tablet friendly is crucial to your success. Site Speed: To check the speed of your website which ranges from 0-100, use GTMetrix. You’ll see helpful tips on how to improve your score, which should reach at least 60-70 points. Crawlability: One important tip to keep in mind is that your homepage should always rank higher than your interior pages. Use Google Search Console to analyze the crawlability of your site. Content: Examine your website continuously to provide the most updated content to remain relevant and authoritative in your field. One question to ask yourself is “Is my website communicating my value proposition effectively?” Backlinks & External Noise: Receiving traffic from other pages that are relevant to your field especially from authoritative websites is a great way to show Google that your content is beneficial, accurate and in demand. Press releases are a great tool and we like to use the EIN newswire. Links: https://gtmetrix.com (https://gtmetrix.com) https://www.einpresswire.com (https://www.einpresswire.com) https://search.google.com/search-console/about (https://search.google.com/search-console/about) Connect with us: Website: https://www.exults.com (https://www.exults.com) Instagram: https://www.instagram.com/_exults/?hl=en (https://www.instagram.com/_exults/?hl=en) Linkedin:https://www.linkedin.com/company/exults (https://www.linkedin.com/company/exults) Facebook: https://www.facebook.com/Exults/ (https://www.facebook.com/Exults/) Twitter: https://twitter.com/exults (https://twitter.com/exults) Blog: https://www.exults.com/blog/ (https://www.exults.com/blog/)
Page Experience Update - How to audit, measure and improvePage experience and performance (measured via the core web vitals) will be a ranking factor in May 2021. Here are some great resources on how to audit, measure, and create an improvement plan below.How to audit your site's Web Core Vitals This presentation by Rachel Costello from SEO Nerds Switzerland's Meetup is excellent.The deck is here, and the recording is here.Her tips include:A list of areas you should check and add to your audit and tools to check those items.She also mentions URL Profiler, which you can use to query the Mobile-Friendly test API and Google's Safe Browsing API at scale. And as you're digging into solutions to improve your Core Web Vitals, loading CSS Asynchronously might help. Here's the 411. And there's another great article here on Search Engine Land that walks you through finding improvement recommendations.Tools to measure + Case Studies to Persuade OthersCheck out this sheet of tools from Aleyda Solis to help you measure and case studies to convince others to take these metrics seriously. It includes case studies like this one. You can also benchmark your site against competitors with the Core SERP Vitals tool over at defaced. Dev where you can See the Core Web Vitals directly in search results.You can also push the Core Web Vitals into your GA (the code to use in GitHub), then use a Google Data Studio dashboard to report on that data. Or if you're on WordPress, there's a plugin.You can crawl using Screaming Frog's Pagespeed Insights API to track performance on your staging server before launching.And you can spot-check using GT Metrix, which now has Core Web Vitals included as Google Lighthouse now powers it.Thanks for listening. Come back tomorrow for another SEO tip.
Tips this week include: • No checkbox to turn off auto updates in WP 5.6 • State of the Word address this week on Dec 17 • Why you need to check your Grow Social Pro license • Why I’m so happy with the new GTMetrix tester • Why Google PageSpeed Insights is not an accurate tester • Where Google gets its speed data about your site • Update on Genesis Full Site Editing • BlogAid holiday schedule • Update on meeting with my video SEO clients for more testing • What to do if you can’t see edits in preview • A final word on getting errors when saving UpdraftPlus settings • Why not to run end around your host security settings • Why hosts are removing the WordPress Toolkit app in cPanel and what you need to check for
Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals. In this episode, I discuss Google's upcoming algorithm update and share: what this means for your site's future how to safeguard your site against the update, so it doesn't lose organic traffic 3 tools you can use to prepare your site for the update. Tune in to learn everything you need to know about Google's page experience update. -=-=-=-=- Tools discussed in this episode: Google Search Console - https://search.google.com/search-console/welcome Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ GTMetrix - https://gtmetrix.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
As páginas de produtos do Shopify são provavelmente as páginas mais importantes da tua loja! Se elas não funcionam na perfeição, isso significa que estás a perder clientes e acima de tudo estás a perder dinheiro.Neste episódio do podcast, identifico quais os elementos mais importantes de uma página de produto e quais as estratégias que podes usar para conseguires optimizar a tua página de produto de modo a maximizares as tuas conversões.Recursos falados no episódioFerramentas para ver velocidade de sites- Pingdom: https://www.pingdom.com/- GTMetrix: https://gtmetrix.com/- Google Page Speed: https://developers.google.com/speed/pagespeed/insights/Ferramenta de compressão de imagens:- TinyPNG: https://tinypng.com/Grupo Facebookhttps://www.facebook.com/groups/dropshippingsemsegredos --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropshippingsemsegredos/message Support this podcast: https://podcasters.spotify.com/pod/show/dropshippingsemsegredos/support
Creating a plan to rank in voice search Hello! And thanks for listening to SEO tips today.In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, and the vast majority of answers provided come from either Bing or Google search engines. Today we are going to talk about what it takes to rank once you've determined that your audience and query are being provided voice answers from Google's ecosystem (keep in mind that with Alexa's reliance on Bing, 41% of the time information based voice answers are pulled from that ecosystem instead).Google voice ranking:To be found in Google search for an information-based voice query, the result will be reliant upon:The answer (URL, YouTube video, etc.) must be currently ranking #1 with a concise answer and a fast page speed (1.10 seconds). Most of the time this answer is often in the Featured Snippet slot. One-third of the times a Featured Snippet will be used as a voice search answer. Or your brand has a strong Knowledge Graph presence.Or you have Schema.org markup on your website that creates a Google action or custom Google Action that fulfills intent.If it's a query with commercial intent , you will need to have your product in Google's product feed.If it's a local voice query, you need to claim and optimize your Google My Business listing.How to creating a plan to rank for the Featured Snippet (if your query is info based)To figure out if you're already ranking in the Featured Snippet (or to track your progress), you would need an SEO Tool like GetStat, SEMRush, RankRanger, and/or Ahrefs.If your ranking already on Google page one and want to shoot for that #1 slot, you need to ask yourself: Do I have enough EAT (Expertise, Authority, and Trust) to rank #1 for YMYL queries? Does my content answer the searcher's intent? Does my content match the format Google is displaying? Are my pages loading fast enough? For this you can measure your page using tools like GtMetrix and Google Lighthouse.Creating a plan to improve your brand's Knowledge Graph presence. Google and Bing's Knowledge Graph are entity databases that are used in each algorithm. Getting your brand in the search engine's Knowledge Graph involves ensuring that your brand and products are appropriately mentioned in databases that the search engine uses for the Knowledge Graph like Wikipedia, Wikidata, Google Scholar/Microsoft Academic, Google My Business/Bing Maps, Wikinews, LinkedIn, Glassdoor, Crunchbase, etc. as well as adding structured data to your pages that will help the search engine understand the entities associated with your brand.When you add schema.org markup to your site, you'll want to add links out (using sameas markup) to your Google database references. Both search engines use schema.org markup, but Bing also uses plain HTML markup as a part of its process of understanding your site's pages. A note about editing Wikipedia...I would recommend you DON'T try to edit Wikipedia pages. If you do, they will lock you out and revert your edits. I recommend working with a Wikipedia coach (I have one that I recommend) which will help you have conversations with editors on the talk pages in a way in which you might be able to implement changes to the pages you care about. Continue reading here. . .
Jak zaplanować, zaprojektować i wdrożyć stronę internetową, żeby działała, dobrze się pozycjonowała i przyciągała użytkowników? Posłuchaj rad programisty i poznaj kluczowe etapy tworzenia strony na WordPressie.Posłuchaj 332. odcinka MWF, w którym Tomasz Dziuda – ekspert od stawiania stron na WordPressie – podpowiada, jak prawidłowo stworzyć sprawnie działającą i funkcjonalną witrynę internetową.4:11 Kiedy warto zdecydować się na stworzenie strony na WordPressie?11:13 Jak prawidłowo zaplanować stronę internetową na WordPressie?20:37 Jak przebiega proces projektowania strony internetowej?24:12 Jakimi kryteriami należy się kierować, oceniając projekt graficzny strony?30:01 Ile czasu należy przeznaczyć na zaplanowanie, a ile na zaprojektowanie strony?34:37 Jaka jest rola klienta na etapie programowania strony?38:09 Na czym polega proces wdrażania strony internetowej?44:37 Jak zaplanować stronę na WordPressie i kiedy zdecydować się na stronę-wizytówkę?49:24 Jakie funkcjonalności można dodać do strony firmowej, żeby się wyróżnić?56:11 Jakimi narzędziami testować szybkość i bezpieczeństwo witryny na WordPressie?Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/jak-stworzyc-strone-na-wordpressie/3 rzeczy do zrobienia po wysłuchaniu tego podcastu:- Zastanów się, do czego jest ci potrzebna strona internetowa. Czy ma być tylko twoją wizytówką zachęcającą do kontaktu? Czy chcesz za jej pośrednictwem dzielić się z innymi swoją wiedzą? Jakie elementy powinny się na niej znaleźć?- Rozrysuj makietę witryny: co powinno się znajdować na poszczególnych podstronach, gdzie zamieścisz konkretne informacje, typu dane kontaktowe, swoje portfolio czy artykuły blogowe.- Zadbaj o bezpieczeństwo i odpowiednie funkcjonowanie strony: wygeneruj silne hasło, nie zaniedbuj aktualizacji, nie obciążaj strony niepotrzebnymi wtyczkami, które będą ją spowalniać i tworzyć furtkę dla ataków hakerskich.Przydatne linki:Patty McCord „Powerful. Jak zbudować kulturę wolności i odpowiedzialności” https://beebooks.pl/ (kupując książkę na tej stronie i wpisując kod MALAWIELKA do 27 września 2020, otrzymasz 15% zniżki na zakup)Strona Tomasza Dziudek.pl https://dziudek.pl/ CMS dla statycznych stron internetowych Publii https://getpublii.com/Strona-wizytówka Macieja Lewińskiego maciejlewinski.pl http://www.maciejlewinski.plSystem rezerwacji online Bookero https://www.bookero.pl/Narzędzie do mierzenia szybkości strony Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=plNarzędzie do mierzenia szybkości strony GTmetrix https://gtmetrix.com/Skaner luk w zabezpieczeniach strony WPScan https://wpscan.org/Baza podatności wtyczek WPScan WordPress Vulnerability Database https://wpvulndb.com Artykuł na blogu The Camels: Jak zabezpieczyć WordPressa? https://thecamels.org/pl/kompendium-jak-zabezpieczyc-wordpressa/Dodatkowe materiały do pobrania: https://malawielkafirma.pl/rejestracja/ Posłuchaj też tych odcinków:288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 304: Dlaczego moja strona nie przyciąga klientów? https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/
Jak zaplanować, zaprojektować i wdrożyć stronę internetową, żeby działała, dobrze się pozycjonowała i przyciągała użytkowników? Posłuchaj rad programisty i poznaj kluczowe etapy tworzenia strony na WordPressie.Posłuchaj 332. odcinka MWF, w którym Tomasz Dziuda – ekspert od stawiania stron na WordPressie – podpowiada, jak prawidłowo stworzyć sprawnie działającą i funkcjonalną witrynę internetową.4:11 Kiedy warto zdecydować się na stworzenie strony na WordPressie?11:13 Jak prawidłowo zaplanować stronę internetową na WordPressie?20:37 Jak przebiega proces projektowania strony internetowej?24:12 Jakimi kryteriami należy się kierować, oceniając projekt graficzny strony?30:01 Ile czasu należy przeznaczyć na zaplanowanie, a ile na zaprojektowanie strony?34:37 Jaka jest rola klienta na etapie programowania strony?38:09 Na czym polega proces wdrażania strony internetowej?44:37 Jak zaplanować stronę na WordPressie i kiedy zdecydować się na stronę-wizytówkę?49:24 Jakie funkcjonalności można dodać do strony firmowej, żeby się wyróżnić?56:11 Jakimi narzędziami testować szybkość i bezpieczeństwo witryny na WordPressie?Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/jak-stworzyc-strone-na-wordpressie/3 rzeczy do zrobienia po wysłuchaniu tego podcastu:- Zastanów się, do czego jest ci potrzebna strona internetowa. Czy ma być tylko twoją wizytówką zachęcającą do kontaktu? Czy chcesz za jej pośrednictwem dzielić się z innymi swoją wiedzą? Jakie elementy powinny się na niej znaleźć?- Rozrysuj makietę witryny: co powinno się znajdować na poszczególnych podstronach, gdzie zamieścisz konkretne informacje, typu dane kontaktowe, swoje portfolio czy artykuły blogowe.- Zadbaj o bezpieczeństwo i odpowiednie funkcjonowanie strony: wygeneruj silne hasło, nie zaniedbuj aktualizacji, nie obciążaj strony niepotrzebnymi wtyczkami, które będą ją spowalniać i tworzyć furtkę dla ataków hakerskich.Przydatne linki:Patty McCord „Powerful. Jak zbudować kulturę wolności i odpowiedzialności” https://beebooks.pl/ (kupując książkę na tej stronie i wpisując kod MALAWIELKA do 27 września 2020, otrzymasz 15% zniżki na zakup)Strona Tomasza Dziudek.pl https://dziudek.pl/ CMS dla statycznych stron internetowych Publii https://getpublii.com/Strona-wizytówka Macieja Lewińskiego maciejlewinski.pl http://www.maciejlewinski.plSystem rezerwacji online Bookero https://www.bookero.pl/Narzędzie do mierzenia szybkości strony Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=plNarzędzie do mierzenia szybkości strony GTmetrix https://gtmetrix.com/Skaner luk w zabezpieczeniach strony WPScan https://wpscan.org/Baza podatności wtyczek WPScan WordPress Vulnerability Database https://wpvulndb.com Artykuł na blogu The Camels: Jak zabezpieczyć WordPressa? https://thecamels.org/pl/kompendium-jak-zabezpieczyc-wordpressa/Dodatkowe materiały do pobrania: https://malawielkafirma.pl/rejestracja/ Posłuchaj też tych odcinków:288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 304: Dlaczego moja strona nie przyciąga klientów? https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/
Tips this week include: • Specialty Blocks and Reusable Block tutorials updated in the Gutenberg Ninja course • Why to be careful which block plugins you use • The new optin that BlogAid News subscribers can look forward to soon • My first look at the new Google Search Console Insights beta, with screenshots • A much needed, and way overdue overhaul is coming to GTMetrix • The 4 posts you need to read right now for running your own speed tests • Whether outbound links affect your SEO • An SEO News wrap up for August from Team Yoast • Why we are excited about Yoast investing in the WordProof plugin • Why the WP Support Team is trying to curb paid plugin support in the free plugin forums and what else they really need to address • A Gutenberg Block Patterns Resource List and why this is a game changer • Plus why Block Patterns may be the death knell for page builders • Why you need to stop opening links in a new tab
In this episode we chat to commercial photographer Jack Terry an all thing organizational! We discuss the myriad of software and hardware kit he uses to navigate running his photography business efficiently; the processes he has developed and techniques he has learnt. As always it's full of lots of great info so please see the links in the show notes to be directed to any of the items we talk about. FreeAgent & ReceiptBank CaptureOne sessions Backblaze (Cloud storage) Pomodoro technique Microsoft To Do Pingdom and GTmetrix for checking internet speeds Filing through Google - Google Drive Google Slides for retouch notes Renaming files - a better finder rename format: Date_agency_client_job_0000 Template for workflow - filenaming etc CaltureOne Recipes WeTransfer Pro account Shortcuts document for assistants - renaming conventions etc Oxfam online Photobook ‘Womens Market' by Tom Wood Camera: Canon AE-1 Program @jackterryphoto https://jackterry.co.uk/
In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update. Overview of Google Core Web Vitals. [02:06] What Google Core Web Vitals look at, specifically. [05:20] How to prepare your website for this update. [10:03} You can connect with Noah on LinkedIn here (https://www.linkedin.com/in/noahlamson/). Resources Mentioned: * GTmetrix (https://gtmetrix.com/) * Lighthouse Report (https://developers.google.com/web/tools/lighthouse) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
Corey Potter is an expert when it comes to SEO and helps teach SEO for Photographers. Corey has a refreshing take on SEO which is to stop blogging just to blog and start blogging with intention. In this interview, we talk about how you can blog less and grow your website traffic. In This Episode You'll Learn: The importance of blogging and SEO is fr photographers What most photographers get wrong about blogging How to brainstorm ideas to blog about and then narrow them down to pick a winner What is a featured snippet and how you can utilize them to gain tons of website traffic How many images you should be putting in each blog post How to promote your blog post once its been published The difference between a page and a post How to get google to tell you what people search for 2 of the best paid tools and several free tools to use to get started The one blog family photographers need to write today How to follow up with content you have previously published Resources: SEO for Photographers Fuel Your Photos website Fuel your photos FB group GTMetrix
Intro 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello friends. Welcome back to the show. I hope you are staying safe and healthy during this unusual time. Before I start with today's episode, I wanted to announce that on May 26 we are starting our next coaching group. Join Our 6-Week MiloTree Entrepreneur Coaching Group Starting May 26th It's a six-week coaching group. It is for new bloggers and experienced bloggers where we dig in, get to know you and your business, and teach you really how to grow an online business today. Especially, during this time. There's a lot. There's a lot that's the same and a lot that's different, and we break it down piece by piece. In fact, don't take my word for it. I'm going to read what Clara said about our coaching group. Coaching Group Review She said, "Being part of the group was such a great experience. Jillian and David provided so much valuable information, tips, ideas and help. They shared all their expertise and that is a lot. I strongly recommend anyone join. It's empowering. It's helpful, dynamic and fun. Every session with them opened my mind and gave me fantastic insights and support for my own business. It's totally worth it." Well, Clara, thank you for saying that. Clara has continued on with us in our monthly membership. This is just a great way to get some momentum. That's what I would say. And we'd love to have you. If you want to learn more, head to MiloTree.com/group. Email me at Jillian@MiloTree.com. If you want to get on a call to talk about your business and how I think we can help you, I would love it so please reach out. In today's episode, I have David as my guest. He is, of course, my husband, my partner. He is a technologist. He is really insightful. I learn from him every day. What we are talking about is how to look at your blog with fresh eyes. Show Notes MiloTree Entrepreneur Coaching Group MiloTree Pop-Up App—30 Days Free MiloTree BlogStart MiloTree Downloadable Blog Checklist MiloTree Mastermind Facebook Group Episode #110:Why Site Speed can hurt your blog and How to Fix it GTmetrix Google Site Speed How to Look at Your Blog With Fresh Eyes We get really comfortable with our own blogs and we almost become blind to that. So what I've been doing in my Facebook group, my MiloTree Mastermind Facebook group, (If you're not a member, please go to Facebook and join.) is I will ask people and say, "Hey, do you have something you want us to review?" And people will say, "Yeah, will you look at my blog?" So, what I'm doing in this podcast is outlining how David and I take a look at your blog. What's great is we've got fresh eyes, but we also have a systematic way of looking at the pieces of your blog to see if you are making good choices to help move your business forward. I'm going to give you some insights into how we think about it. If you want a free download, a checklist of what we're talking about, please head to MiloTree.com/blogchecklist. You can go through this and hopefully see your blog in a new way. And if you want help doing this, that's where David and I come in. Please join our coaching group. What's great about it is that David is there to give technical and design help. If for example, you look at your blog and you go, "Oh my God, I really need to change this or whatever." We're here! Reach out at jillian@milotree.com and we will help you. That's what we are here for. So, without further delay, here is my interview with David. David, welcome back to the show. David 4:05 I'm glad to be back. Jillian Leslie 4:06 It's fun. It's funny because we're sitting here close together, talking. David 4:10 Sharing a mic. Jillian Leslie 4:11 Sharing a mic. Thinking about whether we should have two mics but realizing that it's probably logistically somewhat difficult. David 4:19 I don't want to have to Skype from another room. Jillian Leslie 4:21 It's cute. It's like we're all cuddled up here next to the mic. Okay. We just finished our first coaching group. And it was really fun, wasn't it? David 4:32 It was good. Jillian Leslie 4:32 What was cool about it was getting to know the bloggers and entrepreneurs in the group and really getting to understand their businesses and they are our friends. David 4:41 Yeah, especially during the time we're quarantined and not seeing anybody. It's kind of nice to meet new people and talk to them. Jillian Leslie 4:49 Yeah. And that you have this ongoing relationship. It's funny, we started the group before quarantine, and then all of a sudden the world shut down around us. And it was something that I started to really look forward to not just because it's fun, and we want to help people succeed, but it was like, "Hey, we could just show up with this group of people." Because the truth is we've been hanging out a lot together for a while. So it was really nice. So anyway, we are starting our second coaching group on May 26th. And what's cool is that we have really been able to take this time to synthesize how we teach, and what we think is really important. Has Your Blog Gotten Cluttered? We thought about doing this episode and sharing how we look at blogs, especially you David because you have such a technical foundation. Our blog is kind of like your home, which is you move into your home with your stuff and you put everything in place and it looks really nice, let's say. And then over time, you start to bring in more stuff. You might bring in a tchotchke or a decoration. David 5:59 Some souvenirs from the vacation trip. Jillian Leslie 6:01 Exactly. And then there's the stuff that is kind of functional, but you don't really have a place for it. Like the big mixer ends up on your countertop in your kitchen. And then, the pile of papers. And at a certain point, you step back, and you go, "Oh my God, my house is so cluttered, and it used to not be cluttered." David 6:25 Or you never step back and you never realize it. Jillian Leslie 6:27 Exactly, yes. David 6:29 But when your friends come to visit, they might go, "Hmm." Like, "How do I get to the kitchen behind that pile of books?" Jillian Leslie 6:37 And in fact, I think a blog can be somewhat similar, which is, it's really easy to add stuff. I think that we get used to our blogs and how they work and we forget to take stuff off, or we forget to pare it down. In our Facebook group, the MiloTree Mastermind Group, and we just did this recently. I'll say, "Hey, do you want feedback on your blog?" And somebody will give me their blog URL. We're always happy to do this. What I do behind the scenes is I say to David, I go, "Hey, David, look at this blog with me." And so, usually we sit by your computer and you call it up and you start looking and kind of how… If I were to think like you, what are your first thoughts of when you're evaluating somebody's blog? David 7:18 Right? Well, the advantage we have is we may not have seen the blog before, so we can really bring fresh eyes. Jillian Leslie 7:23 And we've seen hundreds and thousands of blogs. David 7:26 Right. So I think as we give this advice to you, having you lived in your blog. The main thing I would say is you're trying to bring fresh eyes. Bring your own eyes in a fresh way looking at your own site. Putting yourself in the position, a new visitor coming in for the first time. People Don't Start on Your Homepage Anymore As content creators, we are intimately familiar with our blogs or sites. I think inherently you kind of think of it hierarchically, right. Imagine you're putting up your blog. Start with what is my homepage going to look like? And then, what are my sections? And then, I'll put the blog post in the sections. But, you know, in the world today, it's the opposite. Right? Someone's out on the internet, they're on Google searching for a recipe. They're on Pinterest looking for a cool photo of some home decor. Hopefully, your site comes up and they're going to click on it and they're landing deep in your site, like they're in a blog post. Ninety percent of the time they're not coming to your homepage and looking at the cool hierarchy you set up, they're landing in it, on your content. How Does Your Blog Feel Overall? So, the very first thing is, like really the feel. A lot of that is about performance, page speed. Not like in like, you have your stopwatch out, but just when you go to your page, what does it feel like like? Are things loading in blocks and shifting around? If I'm starting to see your content and want to scroll down, can I? I don't know if you've been to sites that are loading really slowly you can't move the page. That can be super frustrating. That can be like an automatic… Jillian Leslie 9:13 Bounce. David 9:14 Yeah, people back out because you know, they're not even confident that the content they want is going to be there. So, go for that feel first. Jillian Leslie 9:24 Okay, wait. We did a podcast episode, David and me, about site speed. I will link to that where we talked about certain tools. But what is the URL or where do you go to detect people's site speed where they can just put their URL in? David 9:39 Google PageSpeed. So, I was just saying like, don't think to spot stopwatch. First, go for the feel. But also after that, especially if you think there's a problem, go to Google PageSpeed. I think that's an important metric to have, because a lot of the performance we're doing is in the hopes that Google will reward us or not penalize us for PageSpeed. And there's another site called GTmetrix. I like GTmetrix if you're going to sit down and try to optimize your site performance because I think that some of the feedback it gives are a little more clear than what you get from Google PageSpeed. Jillian Leslie 10:17 Let's talk about orientation, because you talk a lot about that. David 10:21 Right. So, once someone's there, like they're in your recipe post… Jillian Leslie 10:27 Kind of like in the bowels of your blog. David 10:29 Yes. They haven't come to your homepage, they haven't gone through this. It's not the museum tour, or they come at the front front desk and get the map and there's the desk going, "Okay, we're going to start here. We're going to go into the east wing first. We're going to learn about deserts, and then move into…" Actually, maybe start with appetizers, end up in deserts. But they're deep in your blog. So, I think these days on the internet, like one question every time you arrive at a new site, maybe someplace you haven't been before is like, "Is this place legit?" Jillian Leslie 11:01 Right. There's like a moment of skepticism because we all know that there are people out there wanting to scam us or somehow there's like this underbelly. And also if it's a recipe, like do I trust this person? David 11:16 Yeah, exactly. I'm sure anyone who uses Pinterest. Sometimes you'll go to a pin and like, "Okay, that's a great photo. I want to get more information." And then you'll click and then like, who knows where you'd end up. Nothing related to it. They're just kind of spamming that photo out trying to get a click to something unrelated. Jillian Leslie 11:33 They probably stolen that photo. David 11:35 Stolen that photo. Reused it. Bought an unrelated stock photo. So, one thing is like when you're pinning, like hopefully, there's a easily mental connection that the person can make between the photo you're pinning from your post and the content that's in your post. And it doesn't have to be the same photo. I know you can do like custom pin photos, kind of the tall with a label. You may not have it in your post but as long as you just want to be able to, like the gut reaction should be okay. How to Orient Your Visitor When They Come to Your Site Jillian Leslie 12:12 Oh, I'm here and this is right where I'm supposed to be. David 12:15 Right. Because that's your first hurdle The second one is like they might go like, "Okay. Before I invest, like more than two seconds here, start scrolling. Like, what is it this place?" Jillian Leslie 12:26 Who are you? David 12:27 Who are you? Jillian Leslie 12:28 Why should I trust you? David 12:29 Like one thing we recommend is having the little mini bio. If you're an individual blogger, your photo could just be like a sentence or two, your mission statement, who you are. Jillian Leslie 12:42 Right. And you can click to another page that has much more information about you. Have Your About Section on Every Page David 12:46 Yep, by all means have an About Page if you're comfortable with that, but with more of it too because you don't know where people are coming, what page they are going to view first. Assume that on every page, you want to have something about yourself to let people know, "Hey, I'm a real person. I have a real mission here with my site." Jillian Leslie 13:08 Right. I like that. So you would have a photo, preferably a few, like a liner to about you. And if you can put your mission in there of like, so it's not just I'm a mom of three and I live in Colorado. David 13:22 Right. I'm a budget baker. I could say it should be on the first page that people view but you don't know what that page is. So, you blanket it on every page. Jillian Leslie 13:31 And then also, let's talk about nav because your nav should be on every page. David 13:37 Absolutely. I think the question around nav is once someone has arrived, like you've done all this work pinning images and optimizing for Google search results and someone clicks to your page, like, asked what do you want from that person? What do you want them to do? Jillian Leslie 13:56 Yeah, this is a really interesting question because I think as bloggers, especially if we started 10 years ago, we didn't think about that. It wasn't about building a business. It was like I was creating a blog. And look, I can put ads up. What Do You Want Your Visitor to Do on Your Site? It was almost like you backed into a business. And today, I think it is all about what do you want this visitor to do. And how does that help you grow community, make money, build your brand, but very clearly, do you want this person to read this post? Do you want this person to sign up for your list? Do you want this person to download something? Do you want this person to buy something? Do you want this person to click on five different pages of your site? David 14:44 The gut reaction, I'm sure of everyone, is yes. Right? I want all those things. Read the recipe. Print it. Make it view five more pages. Pin stuff. Draw on my list. Click my affiliate links. Jillian Leslie 14:57 And follow me on Instagram. David 14:58 Exactly. Jillian Leslie 14:59 With your MiloTree pop-up. David 15:02 The truth is you want to be optimizing for one thing. Jillian Leslie 15:06 Right. And this is so hard. It's so hard. David 15:08 You got someone on your site. Is your goal to get them on your email list? Is your goal to get them to buy something? Is your goal to get them to view more pages because you've got great content? Jillian Leslie 15:21 Yes. Yeah, I want it all. You're right. But there should be a hierarchy in terms of what is most important for your business. And again, how many times do you come to a blog and then lots of things are popping out at you? I mean, this goes back to MiloTree. When we created it, our feeling is really one ask. Now, people will have multiple pop-ups on their sites in addition to MiloTree, but really our thinking is always funneling people to make it so easy for them to do what you want them to do. And not confusing them. It's the kind of thing where again, this is one of those moments where when you step back and you think about it that way, you want to find that journey. And kind of put road signs pointing going, "Do this. Go here." I like actually, when blog say start here in the nav, because guess what I do? David 16:21 Start there. Jillian Leslie 16:21 I start there! You just told me what to do. Install MiloTree on Your Blog and Get 30 Days Free Advertisement 16:25 Given this uncertain time as online entrepreneurs, all we crave is certainty. So, what if I could promise you that growing your social media followers on Instagram, Facebook, Pinterest, YouTube, plus your email list could happen automatically. All you need is a blog or a site you own and some visitors and I guarantee that the MiloTree pop-up app will automatically convert those visitors into followers and subscribers and you don't have to do a thing. We are no longer living in the world as it was. I think we're all realizing the importance of nurturing our online businesses so we can have freedom to live the lives we want. But in order to get there, we have to manage our scarcest resource - time. So, let MiloTree do the heavy lifting for you when it comes to growing followers and email subscribers, and you spend your time creating content, solutions, products, that serve your audience, so you can start seriously monetizing your blog. Here's my advice. Stay consistent, kill the perfectionist in you so you can get stuff out there quickly, touch yourself with kindness, embrace the mess, and go make a couple of smart choices like using MiloTree on your blog to grow your followers and subscribers so you don't have to worry about that. Sign up now for MiloTree and get your first 30 days free. There's really no risk. Eight thousand other bloggers just like you are using MiloTree right now to grow their businesses. Please pause this episode and head to MiloTree.com to sign up for your free trial. With all the worry we're feeling, this will give you one less thing to worry about. So, what are you waiting for? Hit pause, head to MiloTree, and sign up today. How Does Your Site Look on Mobile? David 18:10 I think it's also a good time to bring in mobile. Again, as content creators, we're spending a lot of time at our desk on our desktops, laptops with big screens. Jillian Leslie 18:26 Yeah, you should see what our office looks like right now with our big screens. David 18:32 You have to always remember that we have the bulk of our audience on mobile. Jillian Leslie 18:40 Yes. David 18:41 It could be 60. It could be 80. It could be higher, 80% or higher of people coming on their phones. That means there's a lot less on their screen when they visit your site than on your screen when you're designing and creating your blog posts. Jillian Leslie 18:59 And the other thing I would say is if you came to our house and watched us at night, let's say watching a baking show or so, which we love, we will be on two screens. I'm going to admit it. You're sitting there. The show is on in the background. I've got my phone out, and I'm scrolling, which just means not only am I seeing a smaller screen, but I'm also distracted. That's why you want any way that you can direct people to do what you want. You need to be doing that because you're not only getting small real estate, but then also, like in terms of people's mindshare, they can only devote 15% of their attention, 30%, hopefully 60%, but chances are, it's not 100%. David 19:46 Yeah. One very specific point is your logo. Jillian Leslie 19:52 Let's talk about that. David 19:53 So again, we love our own brand. Jillian Leslie 19:57 We do. How to Optimize Your Blog Logo David 19:58 We want a nice big logo to show off. And again, on a desktop, you know, you can sacrifice a fair amount of space to your logo. It's not that big a deal. I'd say, I don't know, maybe half the blogs I go to, like between the logo and the nav, you can't even see the title of the post on the first page without scrolling down. So, you're already forcing the user to commit to your site, wait for it to load to scroll to even start to see your content. Jillian Leslie 20:31 What do you recommend for somebody's logo? David 20:35 Simple, wide, and short. Jillian Leslie 20:39 And we were talking about this, how many pixels tall would you? David 20:42 Under 100 pixels tall if possible because it's that short. That's why simple, easy to read. Jillian Leslie 20:50 Yep. All right, let's talk then. So, you want to have a small logo or a short logo, especially on mobile, and then also a short nav? Just in terms of height. David 21:02 Yes. Jillian Leslie 21:03 Okay. So again, like we fall in love with our own designs and our own… David 21:08 I mean navs are things that typically take up too much space because they're tall, but they might take up too much space, because there are too many options in them. Jillian Leslie 21:17 Let's talk about that. How to Optimize Your Nav Bar David 21:17 And again, that ties right back to what is the ask. Right? Someone's come to your site and they're not bouncing off but maybe they've read a lot of your content but now want to go somewhere, maybe see some more content in their choosing to use your nav. How many things are you going to put up there to give them a reasonable choice of making a quick decision? Jillian Leslie 21:43 What is the kind of conventional wisdom? David 21:46 Rule of thumb is when you're presented choices, five or fewer? Jillian Leslie 21:50 Do you have a home? Does it say home or does it not say home and you just link your logo to your homepage? David 22:01 It's okay. Your logo should always link to your homepage. Jillian Leslie 22:03 Okay, regardless. David 22:04 Regardless. I think it's okay to have a home in your nav but you don't need it. Jillian Leslie 22:09 Okay. So, you need space get rid of that. David 22:12 If you have six things in your nav and one of them is home, I would definitely get rid of it. Jillian Leslie 22:16 Okay. Okay. And therefore would you do, let's say that I am a travel DIY recipe blogger. I know it's a lot. It's honestly not what we recommend. We recommend go figure out which one of those is your most popular where people are really connecting with you and go that way. But let's say I've got a part that says recipes and DIYs and travel, and then I'm not going to have home but then am I going to have like an about us and maybe a shop? Are you feeling overwhelmed? You look overwhelmed. David 22:49 I'm starting to feel overwhelmed. Jillian Leslie 22:52 Okay. David 22:54 I might drop the about first. Jillian Leslie 22:56 Just put it in the footer? David 22:58 In the footer and you potentially have a about module somewhere. If it's on desktop, it's going to be at the top of the right rail. When you drop into a mobile view that'll typically drop below your content, which isn't as accessible but is still there. How Many Fonts to Have on Your Blog Jillian Leslie 23:14 Okay, let's talk about fonts. David 23:18 Definitely. I think a lot of people are attracted to many fonts. Jillian Leslie 23:24 Why don't you want many fonts? David 23:26 Starting with performance. Each specialty font, non-system font means everyone who views the page doesn't have to load the font before they can start reading the text in that font. Jillian Leslie 23:42 Okay. David 23:44 So, typically, I would say no more than two fonts. Jillian Leslie 23:47 Really? David 23:49 The main thing is you want like a typeface that's very simple, easy to read. Maybe a Sarah Font for your titles and asante sarah font for the body of your post, your content. Jillian Leslie 24:05 Do you really think that's enough? I think that we love fonts and they're pretty. We love photos, we love it. David 24:16 If you're trying to evoke something friendly and homey, you're going to be attracted to like a script type face but think about that those can be much harder to read. Especially at a glance. Someone's scanning the page and you just want something as clear as possible. Jillian Leslie 24:36 Okay. That's okay. David 24:39 Along the same lines, I think there's a disproportionate amount of time spent on WordPress themes. Jillian Leslie 24:48 Can we talk about that? David 24:49 And all these like getting the right background. I mean, the truth is, you want people to see your content first. Right? And to a degree, the type face and your theme and background image, those are helpful and kind of like setting the stage and creating like a feel for what kind of site it is. But the truth is what you want people to see right away is the title of your post, the content, the key photo from your post. You don't want the background color of your theme to distract people from the content. Jillian Leslie 25:26 Right and clash with your content, let's say. David 25:28 Yes. Can You Get Rid of Your Slider? Jillian Leslie 25:29 Okay, let's talk about then sliders. People love sliders. David 25:35 Yes, I would say sliders are emblematic of indecision. Right. I have limited space but I want to do multiple things with that space so I'm going to use a slider to put a bunch of things in that limited amount of space. Jillian Leslie 25:53 I like what you're saying because it is a little bit like this: "You're a visitor. I'm going to serve you up a whole host of choices and you decide." It sounds really good. I'm going to let my visitor decide. And we would say, "No, no, no. You decide. You as the content creator, as the blogger, you decide." David 26:11 Right. Welcome to our restaurant. Here are our three menus. Which one do you want to order from tonight? Jillian Leslie 26:15 Right. Right. David 26:17 Honestly, there's a lot of data around sliders too that people tend not to interact with them. Let's say you've got a slider with three pieces of key content. And typically, I would say people use sliders on their homepage, not in their hosts. If you think all three pieces of content are important, break them out of the slider and let people scroll vertically down. It's much easier to scroll vertically and scan through three pieces of content than to wait for a slider to load and wait for these transitions. Most sliders, I would say, are pretty poorly designed. Like, are my arrow keys going to move the photos? I don't know. Like, how big is the target to shift to the next slide? Can I go backwards? Like all the million little pain points, then I think most people have had enough painful experiences with sliders, they tend not to interact with them. Jillian Leslie 27:15 Yes. David 27:16 If you have a slider on your homepage, I would say, "Okay, look what's in it, and decide if you really want to promote all that content, and either get rid of it or break it out." Jillian Leslie 27:28 Got it. One thing that you've always taught me from like, I don't know, I feel like the last 20 years is this idea that when you make people click, they drop off. No matter what. Always. And therefore, you don't want to necessarily be giving your audience so many choices, kind of a little bit like the about page. We were just on somebody's site yesterday, evaluating it. The woman had a beautiful photo of herself and there was no text underneath it. You could click on it and end up on her about page. We were saying just even having a little bit of text right up, like pulling it up, will give people much more information about her than assuming somebody is going to look at that photo, click on it, and then go read about her. David 28:16 Guaranteed. That is true, right? Fewer people are going to click through, then we'll see it. So, if you want people to see it, put it there. Jillian Leslie 28:26 So, always think about what are you serving up? If you want people to see those, like if you're hiding stuff behind sliders, it's kind of a similar concept. David 28:37 Yes. If you imagine, the prime real estate on your blog homepage is a slider. It's going to get less interaction guaranteed than if you just had a piece of content that you were focusing on and featuring. Jillian Leslie 28:53 Yeah, I agree. And I think that that speaks to kind of what you've always said. You don't want to be hiding stuff, assuming people are going to happily click because every time you click, it's a little bit like you're opening a door. You don't know what's on the other side. It's like a commitment. It feels kind of uncomfortable. David 29:12 And weirdly, you present people with choices, the easiest one. Jillian Leslie 29:15 Is that true? David 29:17 Sure. Jillian Leslie 29:18 Okay. All right. As we're kind of wrapping this up, as I'm looking at my checklist of things, one last thing which I just wanted to mention is that something that you always look at and we talked about this in our previous podcast is, do they have a caching plugin? Do they have a photo optimizing plugin? I feel like when you just look at a site after you've kind of looked at it… David 29:41 I throw those into the page speed. How quickly does it load? How quickly can I interact with it? Just how does that initial feel? Jillian Leslie 29:49 Okay. So a lot of, I think, what we are sharing… And by the way, if you like how we are thinking about this, if this is resonating, please sign up. Join our next six-week coaching group because what we do is we do deep dives into your site and we give you thoughts and ways to figure out what kind of niche you're in, how to make money in your niche, how to create content that will get you to where you want to be, and how to be really intentional. I feel like that's a word that is coming out of our conversation today. Instead of saying, I'm going to push it on the visitor. It's like, I need to do all that thinking up front. And it's hard. David 30:32 It can be hard. You have to make, you have to choose. Jillian Leslie 30:36 You kind of have to like… David 30:37 Pick your favorite child. Jillian Leslie 30:38 Yes. And by the way, in our coaching group, we're there to help you make those choices. Look at your analytics, figure out who you are, what your what your mission is, what your message is. Why Analytics Are Important for Making Decisions David 30:51 In reality, data is a really powerful tool. Let's say you've put tons of stuff on your pages and you're trying to figure out what to take off. Looking at your data analytics to see what people have been engaging with is a great guide. Jillian Leslie 31:06 Right. And one thing we talk about a lot is this idea of you put it out there. And then you're co-creating with your visitors, with your audience. Like, it's not just the Jill show. It's how does the combination of something I put out there mixed with people, and their questions, and their interactions with me, and me going further. It becomes this kind of beautiful soup. And then, using analytics to go what vegetables in the soup do people like and how do I make another soup that's similar to this soup? And so, there's a lot of… as I like to call it, like emergent building and that's really how we think about building businesses on the internet. It's fun because you get to touch people, don't you think? David 31:56 Absolutely. Jillian Leslie 31:57 That's what I think I liked the most about it. David 32:01 If anyone's new here and… Jillian Leslie 32:05 You mean to the podcast? David 32:06 New to blogging. And maybe they've been thinking about it. So, I would caution them against spending like a ton of time designing a custom theme. Jillian Leslie 32:16 Yes, hiring somebody and spending thousands of dollars. David 32:19 Designing your nav. It will get something up that's quick, easy, simple, that looks good, start putting content in. And then, as Jill says, things will become obvious as you go. Jillian Leslie 32:37 As you go, you learn. And by the way, remember, we can help set up your blog with our BlogStart Program and we're happy to do it for that very reason, which is we want to get you going. We want to get you started. David 32:50 You might think when you start that you're going to have a desert blog and the nav is going to be candy, chocolate, and cookies, and cake. And then, you're going to put up two or three posts. And you know, "Oh my God. I didn't know this but people just love my cupcakes." So throw out your nav. Jillian Leslie 33:17 Yeah, exactly. David 33:18 Now it's like chocolate cupcakes, vanilla cupcakes, whatever, a frosting. That's the nav that's going to work for you. We don't know until you try it. Jillian Leslie 33:28 Yes. You want to right. You want to be really nimble. And this is where B- work comes in. Why Being a Nimble Blogger Is So Important David 33:34 Be nimble and not therefore invested into kind of designing yourself into something that's hard to change or expensive to change. Jillian Leslie 33:44 Absolutely. David 33:45 Like spending $1,000 for a custom theme that you're going to have to or want to totally redo after two or three months. Jillian Leslie 33:52 Absolutely. Yes, nimble, nimble, nimble. Fast, meaning get it up. Be embarrassed, do B- work. And then, see, and then reach out, and then listen, and then make decisions for your visitors. David 34:07 Yes. Jillian Leslie 34:07 Based on what you know, based on you as an expert, based on what you want from them. David 34:14 Maybe people want your email list. Maybe people want to follow you on Instagram because they're more interested in your photos. Jillian Leslie 34:22 Absolutely. David 34:22 So, you're going to try focusing on different asks. Jillian Leslie 34:27 Absolutely. David 34:28 Like, follow me on Instagram or join my mailing list. Jillian Leslie 34:30 Yep. Yeah, you don't know. And a lot of times you get to be surprised. But it is how you set yourself up as an influencer, as an expert. Do you want people to feel comfortable with you and to feel like you can solve their problems? So, that's what I would say. Okay, what we are going to do is have a checklist for you, so that you can do this for yourself. Like how you walk into your house that one day after you've lived there for a couple years and you've kind of potentially see it in a new light go, "Oh my God, how did all this clutter show up?" We want to help you walk into your blog. Take a look. Notice. By the way, one thing we've just looked at, when we were just recently reviewing somebody's blog, are all these things jumping out at you and doing all of this animated stuff. Like simple, simple, simple. Take stuff off. Get rid of things. Think about how much you've added to your blog. What Can You Remove from Your Blog? David 35:33 Think about anything that moves is going draw the eye. Okay, so how many times do you want people's eyes drawn off your content? And are you one at most? Jillian Leslie 35:45 Right. So think about again, it's that trite saying that less is more. I think it is. I think intention, focus, and simplicity, and going. Got up. Like go write stuff. That's how you learn. That's how you start connecting. It's not about waiting too much your blog until your designer has done everything for you. Waiting until you've gotten that one perfect blog post written, and then launching the site. David 36:17 Right. Until your friend from college finishes your perfect logo. Jillian Leslie 36:19 Exactly. David 36:20 Go ahead and use a stock logo. Jillian Leslie 36:21 Yeah, go make your own. Yeah, go to Canva. Like, just go is really, I think our recommendation. David, I have loved having you on the show again. David 36:31 Thank you for having me. I enjoyed it. Jillian Leslie 36:33 And we'll do it again. David 36:33 Of course. Jillian Leslie 36:34 I hope this episode gave you a new way of looking at your blog. And if you want our free PDF download, head to milotree.com/blogchecklist and you can look through all of these items that we have highlighted. If this sounds interesting to you and you want to work with us, reach out to me at Jillian@MiloTree.com. Our coaching group is starting on May 26th. We would love for you to join. And in fact, I was going to read what somebody else wrote. Jenny Deremer said, "David and Jillian immediately came in, took a huge piece of that stress off me, and followed up with weekly small site fixes and suggestions. I've never been so proud of my site. David and Jillian are Energizer. Plus, David is a tech genius who's help to me has been in valuable." So, please reach out. We're here and we're really excited to work with you. The other thing that I didn't mention is it becomes a community of like-minded entrepreneurs and bloggers especially during this time when we are isolated. It can feel like you're almost like yelling into the abyss. Is anybody out there really caring what I'm doing or listening? Well, the truth is people are and we are. We're there to help you, support you, hold you accountable, encourage you, and teach you, push you, get you over those humps and get you really growing your business. So, please head to MiloTree.com/group and we would love to have you. And I will see you here again next week. Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free! Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE!
Welcome to the casey digital podcast, on this episode I will be talking through my lock down so far and 5 digital strategy tips during quarantine. 1. Site speed Website speed and getting your scores up has been a piece of advice I’ve given clients for a long time, and yes it’s more important than ever! Analyse your website speed and how your platform is performing to see if there are areas for improvement, there are lots of tools but I like to recommend using 2 tools (Google Page insights and GT Metrix) and stick to them as you benchmark month on month. Ensure that site speed is a monthly agenda item on your website roadmap in house and if you use an agency you should be committing retainer hours every month. Read this post on Moz about why site speed is so important and you will see that shaving a second off your page loading speed can have a massively positive impact on your conversion rate. 2. Conversion rate optimisation Making any major changes to the critical aspects of your customer journey isn’t normally BAU for most businesses due to the risk and flow of revenue that it generates i.e. the checkout. Generally speaking a lot of businesses will have reduced spend on acquiring new customers but they don’t spend enough time trying to convert their existing visitors and optimising the conversion rate as much as possible Here are some simple tips to start CRO: - Map out the customer journey using post it notes or a document and look at the key areas on that page to split-test. - Create a very simple split test plan to change 1 or 2 elements in the customer journey to test a hypothesis, i.e. call to action (CTA) button colour or CTA copy and run it for a minimum of 6 weeks. - If you haven’t already, set up tracking software where you can split test the data from your changes. If you don't have a paid tool, use Google Optimize which is a great free tool. 3. Adapt your paid strategy to be more agile Continue to review paid campaigns weekly Review what content you are putting out in your ad campaigns Use this time to really analyse your funnel 4. Email marketing is old but gold According to BounceX email conversion rates and revenue has increased during the pandemic (BounceX COVID-19 Retail Pulse Study) Brands are marketing to a more engaged audience as they have more time on their hands. Targeted messages to curated audiences has always been the winning formula for email marketing and this is especially the case during the pandemic. If you can create compelling content / campaigns and use email as one of the main vehicles you are likely to get a relatively strong ROI. 5. SEO is as important as ever If you have been investing into SEO and you have a solid strategy and roadmap, hats off to you and I’m sure there are a lot of smug SEO’s in digital teams up and down the country as paid media budgets are getting reduced. If you aren’t confident in you SEO strategy or you are unsure here are 3 tips to start you on the right path : - Run a technical audit -Scale up your “Power Post” SEO content -Research new trending topics in your sector and adapt your strategy If you want to find out more about SEO or you are new to the subject please go and check out the Beginners guide to SEO on my blog or download the SEO whitepaper from the Seventy7 blog. Visit - casey-digital.co.uk for more
Determining how well a website will perform with a site audit comes down to several key factors. The tricky part is, finding out where a site needs help isn't always too obvious. If you are an inexperienced web developer, you may not even know where to look. Luckily for everybody, we're here to present two tools that change the game. Site audits are necessary to make sure your site is up to industry standards. If you lack one of many different criteria, your website will inevitably feel pain as it begins to scale. In order to make sure you're site is as up-to-speed as possible, we recommend two tools. One being Gtmetrix.com, and the other being Page Insights by Google. Both of these tools are vital to your success as a web developer.
In this episode, my husband, business partner, and tech extraordinaire, David, and I are talking about why site speed can hurt your blog and how to fix it. Have you been blogging for a bit, but you aren't seeing the traffic you thought you'd see? Or is your bounce rate super high? If you're dealing with issues like these, perhaps your problem isn't your content; perhaps your site speed is to blame. In this episode We're digging deep into why site speed matters, and how to be sure that yours is where it needs to be. But first, if you're new here, I wanted to take a minute to explain what MiloTree is about and what we offer to our customers, besides this podcast! I like to call this the “MiloTree Umbrella.” First off, if you are a new blogger, or you're thinking about being a blogger but you haven't started yet, we are here to help. Setting up your blog is what holds back the majority of people who want to blog. And we get it. Tech can be confusing and it can make you procrastinate indefinitely. But lucky for you, my husband and business partner, David, is a genius with all the tech stuff. So, if you head over to MiloTree/BlogStart, you can sign up for our blog start service. We will set up and optimize your WordPress blog, and get everything in place for you to begin creating content. Then, once you have your blog up and running, you'll want to install our MiloTree pop-up on your site. This allows you to grow your social media platforms, email list, online shopping platforms, or whatever you want to grow! Go to MiloTree and click on the purple text in the top right corner to start your free 30-day trial and see how quickly you can begin to grow your audience. And then finally, David and I are finally offering blog coaching for entrepreneurs! I'm so excited about helping you all develop a real business through your blog. We are currently in our first 6-week entrepreneur coaching session, and we would love to have you in a future group. If you aren't getting the results you want, come join us and let us help you reach your goals and build a business that will grow with you. Just click through to sign up for your spot in our next session. Now let's get technical, without being too technical... What Is Blog Site Speed and Why Does It Matter? Site speed, simply defined, is how fast your blog pages load when someone comes to your site. Pretty simple, right? The question though, is why should you care? David explains there are 2 reasons why site speed matters. You want to give your visitors a fantastic user experience Site speed plays a role in how friendly Google judges your site to be, and how much traffic they send you It will help lower your bounce rate because people will want to stick around Be Your Own User and Tester If you want to know how quickly your site loads, the best place to start is with your eyes. Be your own user, in other words: go to your site and see how fast your pages download for you. Do you find yourself waiting for the full page to load? David also recommends getting out of your usual space to check your site speed. If you're like us, you're blessed with really fast internet at home. So, when you get on your desktop in your home office, your site might load really quickly. But you need to know how it loads for people on their phones, iPads, and for those with slower internet. So, go to a coffee shop or local hangout, and using only your cell phone data, see how quickly it loads. And obviously, if your pages load slowly when you have optimal internet, you know you've got some work to do. What Exactly Is Slow Site Speed? When you're watching your site load, do you notice that larger things like welcome banners take a bit longer to fill in? Are you having to sit there and wait for them to be done? Next, can you scroll? Or is the page frozen in the loading pattern, with the bottom half not filled in yet? These are the kinds of things that make visitors leave your site before they ever even see what you have to offer. The Two Sides of Site Speed Site speed encompasses several different parts of your actual site. It's not only what the user sees. Site speed begins before the user sees anything. The server side - meaning how long does it take your actual Wordpress (or other host) to load the site itself. The user side - meaning how long it takes for the actual content to load (photos, fonts, text, videos, banners, etc.) How to Have Good Site Speed? Get a Good Host If your site seems slow, or you've had people complain about it taking a long time to load, you can take some definite steps to speed things up. But the best place to start is with your hosting. If you are currently paying less than $3 per month for hosting, you may be at risk for less than desirable site speed. If you'd like to know which hosts David recommends, email me at jillian@milotree.com. Use a Caching Plug-in to Help with Site Speed There are plug-ins to help with almost everything on your site, but be careful, because too many plug-ins can cause your site to be slow. The first plug-in you need for site speed is a great caching plug-in. Caching means your pages are preloaded, in a sense. So, the first person to visit your site gets a full download, but following visitors get a snapshot, of sorts, of the pages. Your site doesn't have to go through all the work of loading everything again; it uses the cache it has built to show the pages. We use and recommend WP Rocket for our site cache. (This is our affiliate link.) Optimize Your Content for Site Speed Your caching plug-in will help on the server-side to bring the site up more quickly, but you've got content that needs to download for the user. So, what can you do to help your photos, videos, and written content, including those awesome fonts you used, to download more quickly? The first step to take here is to compress your images. Images take a long time to download, so you need to reduce the file size. Here again, there are plug-ins that, when installed, automatically optimize your images for you. *We use WP Smush for our photos. This is a free plugin we also use. How to Check Your Blog's Site Speed? If you've checked your site with your own eyeballs, you've used the correct plug-ins to reduce load time and to optimize your images, and it's still slow, there are some things you can do to figure out what's going on. A couple of tools that David recommends are is GTmetrix and Google Page Speed. All that is required to use these tools is to put in your URL and let the tool do its work. It will load your page, analyze it, and tell you what is slowing it down. What Slows Our Sites Down? We talked a little bit about how plugins and photos can slow our site down. But the truth is, every single thing you add to your site slows it down some. Even adding another few words affects your site speed. Now, a few words will have a negligible effect, but another photo could add a second or more to the loading speed. Back in the early days of blogging, before Google was the one setting all the rules, we could add as many photos as we wanted to our posts. And I will admit to being a little too in love with all my photos and not wanting to leave any out. So, you would see recipe posts with upwards of a dozen photos of the finished recipe alone. Nowadays, I aim to only include photos that serve a purpose. The MiloTree Plug-In If you're using the MiloTree pop-up on your site, David and I want to reassure you that when he built our pop-up, he built it with site speed in mind. So while, yes, every single thing you add to your site slows it down some, one thing you don't need to worry about is your MiloTree pop-up. We barely scratched the surface on site speed today, so stay tuned because David will be back to help with additional technical content in the future. If you have any questions for David or me, please reach out to us at jillian@milotree.com or david@milotree.com. Transcript for "Why Site Speed Can Hurt Your Blog and How to Fix it" Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free! Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE!
Are you an entrepreneur looking to grow in traffic but you feel like you are not getting the leads you need? I'm sure you're not the only one stuck in that position. The good thing is that there are simple and very effective steps you can follow to get more leads and sales in a short period of time. In this episode, Tyler and Zach from Rocket Funnels are sharing those steps with you! These guys work with entrepreneurs looking to enjoy what they love without having to worry too much about their marketing. Enjoy this episode as they share 5 important steps that will get you the leads you want and sales to take your business to the next level and start enjoying your passion. *Get all my best tools, templates, guides HERE* - (http://www.luisryan.com/book) * Partner with me here* - (http://dominatewithluis.com/) *JOIN THE FACEBOOK GROUP!* - (https://www.facebook.com/groups/pdvip) In this episode: The steps towards helping someone improve their business page and make more traffic Next step to turning your page to a 7-figure funnel Figuring out who your audience is, and how to grab their attention How to niche down the product or service you are selling? The most important piece to the funnel and why? Resources: Reddit- https://www.reddit.com (https://www.reddit.com) Facebook Pixel- https://www.facebook.com/business/help/952192354843755?id=1205376682832142 (https://www.facebook.com/business/help/952192354843755?id=1205376682832142) Google Analytics- https://analytics.google.com/analytics/web/provision/#/provision (https://analytics.google.com/analytics/web/provision/#/provision) GT Metrix- https://gtmetrix.com (https://gtmetrix.com) Adapting Images- https://wordpress.org/plugins/shortpixel-adaptive-images/ (https://wordpress.org/plugins/shortpixel-adaptive-images/) Connect with Tyler: Website - https://www.rocket-funnels.com (https://www.rocket-funnels.com) Facebook - https://www.facebook.com/tbertie (https://www.facebook.com/tbertie) Instagram - https://www.instagram.com/bertieinthesky/ (https://www.instagram.com/bertieinthesky/) Connect with Zach: Website - https://www.rocket-funnels.com (https://www.rocket-funnels.com) Connect with Luis: Website - http://www.luisryan.com (http://www.luisryan.com) Instagram - https://www.instagram.com/luisryandiaz/ (https://www.instagram.com/luisryandiaz/?hl=en) Facebook Group - https://www.facebook.com/groups/pdvip (https://www.facebook.com/groups/pdvip) / Facebook - https://www.facebook.com/luisryan4 (https://www.facebook.com/luisryan4) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Strona internetowa to must have każdego przedsiębiorcy. Jednak okazuje się, że sama strona nie gwarantuje zainteresowania klientów. Co zrobić, by przyciągnąć klienta na stronę i zrobić dobre pierwsze wrażenie? Posłuchaj podcastu i dowiedz się, co zrobić, by twoja strona internetowa pomagała ci sprzedawać. 05:59 Jak przyciągać potencjalnych klientów na stronę internetową? 10:37 Artur Jabłoński „Skuteczna reklama na Facebooku” 21:12 Dlaczego niektóre osoby wchodzą na stronę i od razu uciekają? 30:29 W jaki sposób zwiększyć zaangażowanie użytkowników na stronie? 44:11 Jak zachęcić odwiedzających stronę internetową do kontaktu z firmą? Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow 3 rzeczy do zrobienia po wysłuchaniu tego podcastu: - Aby klient wszedł na twoją stronę i wysłał zapytanie ofertowe lub złożył zamówienie, powinieneś go najpierw przyciągnąć na stronę i zrobić dobre pierwsze wrażenie. Później skup się na tym, żeby go zaangażować i skłonić do pożądanego działania (np. pozostawienia adresu e-mail). - Jeżeli twoja grupa docelowa dzieli się na segmenty, które mają różne potrzeby, to każdy z nich należy traktować inaczej. - Zadbaj o odpowiedni, spójny z twoją marką wygląd strony i jej sprawne działanie. Na tej podstawie klienci podświadomie wyrabiają sobie opinię o funkcjonowaniu twojej firmy. Przydatne linki: Artur Jabłoński „Skuteczna reklama na Facebooku” https://sklep.marketerplus.pl/ksiazka-skuteczna-reklama-na-facebooku-w-wersji-papierowej Konferencja MWF https://malawielkafirma.pl/konferencja Strona Adriana http://projektymalychdomow.com.pl/ Wtyczka Google Reviews Widget https://wordpress.org/plugins/widget-google-reviews/ Targi Kids Time w Kielcach http://kidstime.pl/ Podcast Piotra Kantorowskiego Prawo dla Biznesu https://prawodlabiznesu.eu/blog/ Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=pl GTmetrix https://gtmetrix.com/ Pingdom https://tools.pingdom.com/ Wtyczka ShortPixel do kompresji obrazków na stronie https://malawielkafirma.pl/shortpixel Firma hostingowa The Camels https://thecamels.org/aff.php?aff=277 Test optymalizacji mobilnej Google https://search.google.com/test/mobile-friendly Przewodnik Damiana Ramsa Google Analytics dla blogerów https://www.damianrams.pl/google-analytics-dla-blogerow-przewodnik/ Przykład FAQ na stronie Konfeo https://admin.konfeo.com/ref/Mqte3rV7KoHJVNfCp6DpRGf6 – zakładka „Najczęstsze pytania” Książka Darka Puzyrkiewicza Biblia copywritingu http://onepress.pl/view/54826/bibcop Agencja Exposure Ninja – darmowy przegląd strony internetowej https://exposureninja.com/review/ Wtyczka do formularzy Quform https://1.envato.market/01LZL Posłuchaj też tych odcinków: 288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 272: Jak zdobyć zaufanie klientów https://malawielkafirma.pl/jak-zdobyc-zaufanie-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/ 145: Jak pisać skuteczne oferty sprzedażowe https://malawielkafirma.pl/copywriting/ 295: Biznes zbudowany na włosach https://malawielkafirma.pl/spolecznosc-biznes-agnieszka-niedzialek/
Strona internetowa to must have każdego przedsiębiorcy. Jednak okazuje się, że sama strona nie gwarantuje zainteresowania klientów. Co zrobić, by przyciągnąć klienta na stronę i zrobić dobre pierwsze wrażenie? Posłuchaj podcastu i dowiedz się, co zrobić, by twoja strona internetowa pomagała ci sprzedawać. 05:59 Jak przyciągać potencjalnych klientów na stronę internetową? 10:37 Artur Jabłoński „Skuteczna reklama na Facebooku” 21:12 Dlaczego niektóre osoby wchodzą na stronę i od razu uciekają? 30:29 W jaki sposób zwiększyć zaangażowanie użytkowników na stronie? 44:11 Jak zachęcić odwiedzających stronę internetową do kontaktu z firmą? Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow 3 rzeczy do zrobienia po wysłuchaniu tego podcastu: - Aby klient wszedł na twoją stronę i wysłał zapytanie ofertowe lub złożył zamówienie, powinieneś go najpierw przyciągnąć na stronę i zrobić dobre pierwsze wrażenie. Później skup się na tym, żeby go zaangażować i skłonić do pożądanego działania (np. pozostawienia adresu e-mail). - Jeżeli twoja grupa docelowa dzieli się na segmenty, które mają różne potrzeby, to każdy z nich należy traktować inaczej. - Zadbaj o odpowiedni, spójny z twoją marką wygląd strony i jej sprawne działanie. Na tej podstawie klienci podświadomie wyrabiają sobie opinię o funkcjonowaniu twojej firmy. Przydatne linki: Artur Jabłoński „Skuteczna reklama na Facebooku” https://sklep.marketerplus.pl/ksiazka-skuteczna-reklama-na-facebooku-w-wersji-papierowej Konferencja MWF https://malawielkafirma.pl/konferencja Strona Adriana http://projektymalychdomow.com.pl/ Wtyczka Google Reviews Widget https://wordpress.org/plugins/widget-google-reviews/ Targi Kids Time w Kielcach http://kidstime.pl/ Podcast Piotra Kantorowskiego Prawo dla Biznesu https://prawodlabiznesu.eu/blog/ Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=pl GTmetrix https://gtmetrix.com/ Pingdom https://tools.pingdom.com/ Wtyczka ShortPixel do kompresji obrazków na stronie https://shortpixel.com/otp/af/TSI2TRJ77804 Firma hostingowa The Camels https://thecamels.org/aff.php?aff=277 Test optymalizacji mobilnej Google https://search.google.com/test/mobile-friendly Przewodnik Damiana Ramsa Google Analytics dla blogerów https://www.damianrams.pl/google-analytics-dla-blogerow-przewodnik/ Przykład FAQ na stronie Konfeo https://www.konfeo.com/pl/blog/faq/ Książka Darka Puzyrkiewicza Biblia copywritingu http://onepress.pl/view/54826/bibcop Agencja Exposure Ninja – darmowy przegląd strony internetowej https://exposureninja.com/review/ Wtyczka do formularzy Quform https://1.envato.market/01LZL Posłuchaj też tych odcinków: 288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 272: Jak zdobyć zaufanie klientów https://malawielkafirma.pl/jak-zdobyc-zaufanie-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/ 145: Jak pisać skuteczne oferty sprzedażowe https://malawielkafirma.pl/copywriting/ 295: Biznes zbudowany na włosach https://malawielkafirma.pl/spolecznosc-biznes-agnieszka-niedzialek/
Entre tantas y tantas web, es muy difícil destacar. Nos gastamos una pasta en diseño, desarrollo, SEO...etc, pero pocas veces analizamos el rendimiento de nuestra página web. Hasta ahora teníamos que recurrir a herramientas externas como Google PageSpeed Insights, GTMetrix o Pingdom Tools, pero ahora podemos hacerlo desde el mismo Google Chrome.En este capítulo te cuento cómo puedes hacerlo, verás lo cómodo y sencillo que es evaluar el rendimiento de tus páginas web y qué puedes hacer para mejorarlo.
In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team. The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions. Here are some of the topics we'll be covering in this episode: How to optimize your mobile website Differences in mobile and desktop conversion How to increase conversion by using onsite behavior for optimization Hands-on tips on tools. Thrilled to have Lukas on the show and I hope you'll find this episode useful. -=-=-=-=- Tools & resources discussed in the episode Lukas' company: Pathmonk - https://pathmonk.com/ Tools to test your website performance: 1) WebPageTest: https://www.webpagetest.org/ 2) GTMetrix - https://gtmetrix.com/ 3) Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ Recommended caching plugin: WPRocket - https://www.99signals.com/go/wp-rocket (plans start at $49/yr. Wrongly stated in the episode as $49/mo) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
On episode #14 of The Digital Saikat Show, I share how you can easily determine your website speed. There are three major platforms that I also use and recommend to check your website. 1. Google Speed Test 2. Pingdom 3. GTmetrix. This kind of tool impactful to check your website speed. You also follow me on Instagram & TikTok
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Ways to Boost your Site Speed. [00:29] How site speed can improve your search engine ranking. [01:03] The tools to measure and help you increase your site speed. [01:38] Creative and uncommon ways to increase speed! [02:28] Using WP Beginner to challenge yourself to even faster speeds. [03:30] All the different ways and small things you can do to speed up. [04:05] Finding a developer on UpWork to do all of this for you. [04:58] Reasons why people go after these improvements in the first place. [05:22] That is it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Amazon Shopify GTmetrix Lighthouse Pingdom WP Beginner UpWork Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Creative Ways to Boost your Site Speed. [00:29] How site speed can improve your search engine ranking. [01:03] The tools to measure and help you increase your site speed. [01:38] Creative and uncommon ways to increase speed! [02:28] Using WP Beginner to challenge yourself to even faster speeds. [03:30] All the different ways and small things you can do to speed up. [04:05] Finding a developer on UpWork to do all of this for you. [04:58] Reasons why people go after these improvements in the first place. [05:22] That is it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Amazon Shopify GTmetrix Lighthouse Pingdom WP Beginner UpWork Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Today we are talking with Matthew Woodward, who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site. These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness. When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies. “Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links.” - Matthew Woodward Some Topics We Discussed Include: How some little tweaks can make a big impact on your site’s performance Backlink strategies How Matt first made his money online convincing him to give up the corporate world forever A cool strategy that Google absolutely loves right now that will give you instant results The most important piece to remember with your site (it’s not what you may think) Some strategies Matt still sees people doing that are not doing you any good Super quick, free performance tests that you can run your site through in a few seconds approved by Google Ninja on page strategies to get instant results How to build a solid foundation for your site that both the search engines and your visitors will love There’s a challenge thrown out to Mark to put these things in place! And much, much more! Contact Matthew Woodward: https://www.matthewwoodward.co.uk/ References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com as referenced in this episode. As you’ll hear in this show, it’s an amazing tool, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Think and Grow Rich by Napoleon Hill SearchLogistics.com SEMrush Survey Monkey Google Forms Google’s mobile-friendly test Google’s page speed test GT Metrix Webpage Test W3 Total Cache WP Rocket Short Pixel WP Smush Google’s structured data testing tool Ahrefs Website Auditor Deep Crawl Screaming Frog Matt’s Common Sense SEO Audit video FAQ rich snippets information
Si torna a scuola, il lavoro riprende ai dei ritmi serrati e le aziende tornano al loro normale funzionamento. Durante la normale navigazione web del vostro sito aziendale vi accorgete che qualcosa non va, beh questa puntata l'ho registrata sopratutto per voi. Infatti tempo 15 minuti di analisi con i Tools descritti in puntata ed avrete un panorama del perché il sito preso in esame non funziona come dovrebbe. Ovviamente i report sono facilmente leggibili sia dai neofiti della materia che, nella parte analitica, utili da sottoporre al tecnico che sta seguendo la parte web di quel sito ed a cui potete sottoporli con le vostre domande e spunti per migliorare il lavoro fatto.-----Link Utili : https://www.magnetarman.com/glitch-1x05/-----
Gtmetrix e Page insides di Google. I due tool piu' completi.Ma ce n'e' un altro meraviglioso, a Torino.Che restituisce consigli ottimi. Da non perdere.
Part 5 of 7 from our Building Your Brand seminar.In the world of Gen 'Z' and millennials speed really does matter. We discuss how to optimise your businesses images, alt-tags and website speed for optimal SEO.Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf
In a world where customer service is a commodity, it can be your secret weapon! This week on the Feed U Podcast I give you the scoop on how to stand out and excel in customer service when most of the rest of the planet is truly SUCKING at it. Here are the top ways to stand out from your competitors in the arena of customer service. Personalize everything! There is no better way to let your audience, prospects and customers know that you care than to personalize how you communicate with them. This includes emails, video, sales letters and advertising. Are you personalizing your messaging to your ideal clients so they feel like you are in their head? Create and send videos. Tools like Loom and BombBomb make it easy to record and send a quick video to clients, prospects and new email subscribers. It may take a little time, but you will definitely get stuck in their heads as memorable. You can also send quick education tips, simplify complicated processes and ask questions. How will you use video? Tell me on Instagram. Make yourself available. In our very digital world, answering a phone call, hosting a live video chat or using messenger to call or video with someone is rare. The more you can personalize your interactions with the people you want to work with, the higher conversion you will have - G-U-A-R-A-N-T-E-E-D! Add chat to your website. You can't be available all the time, but using a chatbot or messenger marketing to answer Frequently Asked Questions and give your prospects next steps is a great way to engage and follow up with leads. "44% of customers say having their questions answered at the time of an online purchase is one of the most important features a website can offer." (Forrester Research) Easily get started with Facebook Messenger and Manychat. I did a whole episode with chatbot expert Kelly Noble Mirabella, you can listen to that here. If you want to get fancier check out Live Chat for WP, Olark and Zendesk for fancier chatbot experiences. I'll have more on chatbots next week. Create a Siri Search friendly website. By 2020 it is predicted that over 50% of online searches will be by voice search. Here are some simple tips to help you ensure that Siri is able to find answers on your website. First, make sure you test your page speed load with GT Metrix or Google Page Speed. Second, use a Secure Socket Layer (SSL) to keep google happy and secure visitors information. Third, use clear language and short sentences in your website copy. Last, answer well known search queries on your website in blog posts or page content. For more website tips, check out Episode 29 - Why Your Website Isn't Making You Money. Use screensharing tools with clients and prospects. Tools like Zoom and Skype make it easy for you to have conversations and personalize relationships with your clients and prospects - giving them extra time with you and also showing you care enough to show up in person. Use a Customer Relationship Manager (CRM) tool. Having a tool that enables you to store information about your customers is invaluable. You can keep it as simple or make it as complicated as you would like. But sending a birthday card or a personalized gift when they least expect it, is a sure fire way to get people singing your praises. I recommend Dubsado, Insightly and Sales Force How are you raising the customer service bar? Let me know over on Instagram via Direct Message. Download the transcript here.
En el episodio 155 de WordPress Semanal resuelvo dudas sobre la importancia de elegir el theme adecuado, elección de público en FB Ads, qué hacer si tu web no sale en Google, optimización en GTMetrix y contenido por pestañas. Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify Plugin de la semana: diseño de productos […] La entrada 155 | Q&A sobre elección de theme, público de fb ads, web no indexada, GTMetrix y ¡más! es una artículo de Gonzalo Navarro.
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews. Feedback, both good and bad can help you improve your offerings for the better Some ways to get feedback before your clients go public Surveys Google Forms LimeSurvey Survey Monkey Make the surveys quick and no more than one page of questions. Aim for about 5 questions. As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version. Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews. Feedback, both good and bad can help you improve your offerings for the better Some ways to get feedback before your clients go public Surveys Google Forms LimeSurvey Survey Monkey Make the surveys quick and no more than one page of questions. Aim for about 5 questions. As you know both Shawn and I are big WordPress CMS fans. We're going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here's our picks this week: Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version. Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects. Well that was fun. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews. Feedback, both good and bad can help you improve your offerings for the better Some ways to get feedback before your clients go public Surveys Google Forms LimeSurvey Survey Monkey Make the surveys quick and no more than one page of questions. Aim for about 5 questions. As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version. Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support
In today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy. The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his business, and the opportunities for improvement. Below is a summary of the marketing audit and live coaching call: Strengths: Website, social, and promotion: 1) Comic - The L & D Comic Series is outstanding. We are most impressed that Clint tested various marketing tactics for 5-week periods to test what resonated best with his market. It was the 5th comic in the 5 comic series where he noticed a surge in engagement. He committed to doing 5 more and as they say, the rest is history. Comic #100 is complete and being released shortly. 2) Podcast - The eLearning Podcast is a long-form style of content where Clint can go deep into e-Learning strategies and share his philosophies. Podcasting is a long-game strategy but this has a lot of potential as the company grows. 3) Thought leadership - Though Clint doesn't see himself as a thought leader, through his speaking and social media presence he has positioned himself as an expert and someone that can facilitate discussion and engagement. 4) Linkedin - Clint has amassed close to 14,000 followers on LinkedIn. While the exact number of followers isn't important, the fact that he is building an audience is significant. In many cases, creating content is easy, it is finding a message and medium that resonates with the market that is the challenge. Clint is in the enviable position of having high engagement plus a large audience 5) Twitter presence - Similar to our comments with LinkedIn, Clint has a strong presence on Twitter and has many engaging discussions and Twitter chats to date. Opportunities for Improvement: 1) Website Technical Overview (speed/content, etc.): NOTE: As of recording this podcast, Clint's website wasn't completed but it was within one week of being live. HubSpot Website Grader: https://website.grader.com/results/elearningalchemy.com GT Metrix - https://gtmetrix.com/reports/elearningalchemy.com/vCWb6iXI Website speed is critical Compress EVERY image on your site. Use free tools like www.tinypng.com. Use no image sliders. Period. Use compression optimization plugins. See the top 5 plugins. Delete unused plugins. They are not necessary and add weight to your site. 2) Analytics: Add Facebook Pixel (Read this for sure Hootsuite blog post). You will need a Facebook ad account but you don't need to run adds until you are ready. Ensure Google Analytics is installed Add conversion tracking Read https://optinmonster.com/google-analytics-101-how-to-track-your-conversions-step-by-step/ Funnelytics - This is a FREE campaign mapping tool, and it is very helpful for mapping out your marketing strategy. 3) Lead Prospecting: Sales Navigator - This tool can be helpful to target the right type of prospects. Learn more from LinkedIn here. You are going to need some sort of CRM email mgmt. system. Farmers Marketing uses HubSpot's growth suite. It gives you a lot of functionality at a reasonable price for a small business. https://www.hubspot.com/pricing/growth-suite. Click on 'starter'. Many of the tools they offer, such as their CRM, are free. 4) Campaign Set-up Jeff Walker's 21-day Launch Formula - One this I really like about the Product Launch Formula is it teaches you how to treat new initiatives, campaigns, products, or services, like a big deal. If you published a book you wouldn't just float it out there. You would have a full launch campaign. This strategy can be applied in many areas of your business. Build your 'value ladder'. Where do leads become customers? Is there a clear path that a prospect would take? What would they buy first? What would they buy next? Etc. 5) Overall Philosophies: The Googles and Facebooks of the world, want to provide a positive experience for their users. At a high level, those that run good businesses and provide what the market wants, get rewarded (more exposure and lower overall advertising costs). Don't ever try to trick Google, Facebook, or the market. Always ask 'Who Cares?'. If the answer is no one, then don't communicate it. Find a way to get people to care or find ones that do. For example, doing a month of native LinkedIn videos could be tiresome if they are sales pitches, but, if they are filled with fun and insightful commentary on a specific comic, for example, people likely would care. What does your brand stand for and what do you offer the world? Do your website and everything you create clearly communicate that? Check out Building a Brand Story by Donald Miller. It is an excellent book that will walk you through challenging yourself about what your business stands for. Website promotion - Outside of announcing it is new, most, if not all people, won't care. In short, promoting your new website just highlights what you have to offer, and doesn't speak to your client's pain points - unless there is some new functionality that is really valuable to them. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. To be a guest on the Master Modern Marketing podcast, and get a FREE marketing audit and LIVE coaching call, please apply HERE!
Heutzutage gehört eine Website zum guten Ton. Sie ist die digitale Visitenkarte des Unternehmens. Neben dem Design und den Inhalten ist in unserer schnelllebigen Zeit auch ein wichtiger Faktor – DIE Geschwindigkeit der Website! In dieser Folge gehe ich auf die, für mich, einfachsten aber auch wichtigsten Punkte ein, wie man seine Geschwindigkeit der Website optimieren kann. Aber auch wie man sie denn eigentlich messen kann.
Marketing School - Digital Marketing and Online Marketing Tips
In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective [00:40] Make the most of what you have already. [01:25] Upgrade posts and content. [01:45] Remove the dates from URLs. [01:55] Making URLs more generic is beneficial for your Google ranking. [02:33] Shorten URLs to increase your traffic. [02:57] Neil has deleted content before. [03:15] Pruning your content could negatively affect your traffic. [03:57] When pruning, look at what the post is doing for you. If it isn't performing well, it won't hurt to delete, but it's better to fix what's there. [04:45] Speed up your site. [04:50] GTMetrix will help you see how fast your site is. [05:08] You may find that there are useless tags slowing down your load times. [05:28] The best hack is building a brand. [05:37] This is the most reliable long-term tactic. [06:15] That's it for today! [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective [00:40] Make the most of what you have already. [01:25] Upgrade posts and content. [01:45] Remove the dates from URLs. [01:55] Making URLs more generic is beneficial for your Google ranking. [02:33] Shorten URLs to increase your traffic. [02:57] Neil has deleted content before. [03:15] Pruning your content could negatively affect your traffic. [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there. [04:45] Speed up your site. [04:50] GTMetrix will help you see how fast your site is. [05:08] You may find that there are useless tags slowing down your load times. [05:28] The best hack is building a brand. [05:37] This is the most reliable long-term tactic. [06:15] That’s it for today! [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: How to Get More Traffic From The Google Page Speed Update [00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates. [01:45] Eric's site was run through GTMetrix to show him what was slowing it down. [02:21] He then cleaned up the slow parts and tested out the site again. [02:48] He got a substantial bump in visitors once he sped up his site. [03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe. [03:45] Neil's site also uses lazy loading, so things load as you scroll. [04:07] Make sure to compress images and reduce javascripts. [04:30] Bad code will ruin a site. [04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects. [05:34] That's it for today! [05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update [00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates. [01:45] Eric’s site was run through GTMetrix to show him what was slowing it down. [02:21] He then cleaned up the slow parts and tested out the site again. [02:48] He got a substantial bump in visitors once he sped up his site. [03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe. [03:45] Neil’s site also uses lazy loading, so things load as you scroll. [04:07] Make sure to compress images and reduce javascripts. [04:30] Bad code will ruin a site. [04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects. [05:34] That’s it for today! [05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
No one ☝️ likes to wait .....Implications of being slow are devastating... As we all have borderline ADHD, we want everything instantly. Fifty percent wouldn’t go back again to an establishment that kept them waiting for something. Surprising as all this may be, the implications of this impatience are even more shocking. Amazon’s calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day–meaning they’d serve up many millions fewer online adverts. The State of Online Retail Performance analysis report held some startling revelations. Most notably, the best load times for peak conversions ranges from 1.8 to 2.7 seconds. Now brace yourself. The research also found out how much just a tenth of a second matters. Desktop pages that loaded in 2.7 seconds had a peak conversion rate of 12.8%. Pages that loaded one-tenth of a second slower, or 2.8 seconds, had a 2.4% decrease in conversion rate. On Prime Day, Amazon sold 6,000 items per minute. That’s 360,000 items per hour and 8,640,000 items in 24 hours. (You’re wishing you were Amazon right now, aren’t you? Me, too.). How much would Amazon lose by loading in 2.8 seconds? That one-tenth of a second would add up to a loss of 144 sales a minute, 8,640 sales per hour, and 207,360 sales in 24 hours. YIKES! Here are a few free tools to check your loading time, and gain insight: 1. Web Page Test 2. Google Page Speed Tool 3. SEO Plugin for WordPress 4. Google Mobile Site Speed Test 5. Bitcatcha Server Speed Test 6. Pingdom Website Speed Test 7. GTmetrix 20 ways to speed up your website speed: https://rapidboostmarketing.com/wp-content/uploads/2018/08/20-Ways-To-Speed-Up-Your-Website.pdf
Marketing School - Digital Marketing and Online Marketing Tips
In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: The SEO Hack You've Never Optimized For [00:40] No one is focusing on site speed, which is important. Hosting deeply affects your rankings. [00:55] Google has a mobile-first index, which means fast sites will get ranked higher. [01:22] You also need to use a content delivery network. [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed. [02:30] Eric's website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down. [02:56] Ping Them is another great resource. [03:10] Don't take servers for granted. [03:30] Optimize for faster load times, which will help with your conversions. [03:51] WP Engine has been a great resource for this. [04:33] However, WP Engine has been charging exorbitant rates. [05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks). [06:01] Cloudflare is another option besides WP Engine. [06:50] That's it for today! [06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Hack You've Never Optimized For [00:40] No one is focusing on site speed, which is important. Hosting deeply affects your rankings. [00:55] Google has a mobile-first index, which means fast sites will get ranked higher. [01:22] You also need to use a content delivery network. [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed. [02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down. [02:56] Ping Them is another great resource. [03:10] Don’t take servers for granted. [03:30] Optimize for faster load times, which will help with your conversions. [03:51] WP Engine has been a great resource for this. [04:33] However, WP Engine has been charging exorbitant rates. [05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks). [06:01] Cloudflare is another option besides WP Engine. [06:50] That’s it for today! [06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: How to Rank Higher on Google (Without Doing SEO) [00:58] Check out Google Rank Brain. [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant. [01:40] When you're looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant. [02:07] User experience is one of the most important aspects of a website. Optimize user experience. [02:20] Try UserTesting or UsabilityHub to examine your site. [02:45] Nothing beats talking to your users and hearing what they like and don't like. [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback. [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares. [03:40] Eric's site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized. [04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices. [04:30] You shouldn't have separate mobile and desktop versions, just one killer site that works for everything. [05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times. [05:36] When optimizing for user experience, make sure you're running A/B tests. [05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop. [06:27] That's it for today! [06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO) [00:58] Check out Google Rank Brain. [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant. [01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant. [02:07] User experience is one of the most important aspects of a website. Optimize user experience. [02:20] Try UserTesting or UsabilityHub to examine your site. [02:45] Nothing beats talking to your users and hearing what they like and don’t like. [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback. [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares. [03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized. [04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices. [04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything. [05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times. [05:36] When optimizing for user experience, make sure you’re running A/B tests. [05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop. [06:27] That’s it for today! [06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
47% of consumers expect a web page to load in 2 seconds or less. 40% abandon websites that take more than 3 seconds to load. How fast is your website loading? Tools: - Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ - GTMetrix: https://gtmetrix.com/ - Pingdom: https://www.pingdom.com/ Branded Innovation: https://www.brandedinnovation.com/
En el podcast de hoy os voy a hablar de…Google Page Speed. Un site que Google pone a nuestra disposición, para diagnosticar la optimización de cualquier página web. (Para más información sobre el podcast visita https://supervivencia digital.es o https://ignaciobernabeu.com) Efectivamente, en alguno de mis podcasts ya adelanté que haría monográficos de Google, y hoy vamos a dar un repaso a Google Page Speed, o Page Speed Insights. Para qué sirve, cómo se utiliza, y también menciono un apartado extra que es, para qué NO sirve. PageSpeed Insights (PSI) es una web, que al introducir la url, proporciona datos sobre el rendimiento de las páginas tanto en dispositivos móviles como en ordenadores, y ofrece consejos para mejorarlas. Existen emociones encontradas cuando se habla de Google PageSpeed. Para muchas personas es una biblia que hay que seguir a pies juntillas. Mientras que para otras personas, entre las que me incluyo, es una buena herramienta para medir la velocidad de carga de una web, pero no debemos obsesionarnos demasiado con ella. Dejadme que antes de repasar algunos puntos de esta herramienta, destaque dos cosas. La primera de ellas es que para obtener una información más sólida y real, deberías combinar el diagnóstico de Page Speed Insights con el diagnóstico de otras herramientas como GTMetrix, Darebost, o Pingdom por ejemplo. La segunda, es que Google Page Speed sólo analiza cuestiones relativas a la velocidad de carga, y este dato supuesto que hay que tenerlo en cuenta y trabajarlo. Pero ser ligera, no es la única función de tu web. Mira Amazon por ejemplo, o HBO, o el mundo, por ejemplo. Son páginas que deben buscar el equilibrio entre velocidad de carga y experiencia de usuario, siendo esta última siempre acorde con los objetivos de la web. Así que, velocidad de carga sí, pero objetivos de la web, también. Y ahí está el equilibrio que hay que conseguir. Una de las áreas más frustrantes para muchos usuarios de Google PageSpeed Insights, son sus informes. Por un lado identifica los problemas que ha encontrado, pero muchas veces no ofrece pauta claras sobre cómo localizarlo y resolverlo. Se basa en reglas generales. Otro tema interesante sobre Page Speed es que a medida que el sitio web o las visitas aumentan, la valoración de PageSpeed Insights se resentirá aunque sigamos las mejores recomendaciones. En este caso, no queda más remedio que utilizar las herramientas más especializadas o contar con profesionales especializados. El análisis de PageSpeed Insights se basa en la verificación y cumplimiento de un total de diez reglas. Para medir el grado de satisfacción de estas reglas, el informe de PageSpeed utiliza un código de colores. Son los colores de un semáforo. Color verde, para indicar que la regla se satisface totalmente. Color naranja, cuando la regla no se satisface totalmente pero tiene un pase. Color rojo, para aquellas reglas que, al no satisfacerse, tiene un alto impacto en la valoración final. Por tanto, primero que nada debemos centrarnos en resolver las indicaciones en color rojo, después en el color naranja y por último en verde, si es que todavía se pudiese mejorar. Veamos ahora cuáles son las diez reglas del informe de análisis de Google, con una pequeña explicación de su significado. Eliminar el JavaScript y CSS bloqueante. Especificar caché de navegador. Evita los redireccionamientos a páginas de destino. Habilitar compresión. Minificar CSS. Minificar HTML. Minificar JavaScript. Optimizar imágenes. Prioriza el contenido visible. Reducir el tiempo de respuesta del servidor. Cada uno de los puntos que he comentado, tiene su propio tratamiento. En ocasiones se puede resolver manualmente, en otras con un plugin… y a veces el uso de un plugin puede ser contraproducente dependiendo de como tengas montada tu página web. Tampoco quiero ponerme muy técnico y comenzar a desgranar todos los puntos uno por uno porque el podcast se haría muy largo, y, además, hay tantas variables como páginas webs. Por encima, recordar que el peso de las imágenes es importante, habilitar la cache también para evitar consultas repetidas por parte de los usuarios recurrentes, que se pueden habilitar la compresión insertando un código en HTTACCES y la minificación se puede hacer con diversos plugins. Aún así, para los que queráis sumergiros en el fantástico mudo de resolver las reglas de Page Speed Insights os he dejado un par de guías, que lo explican muy bien. Una es del blog de SEMRUSH en español, y otra es de Antonio Fernández Alonso. https://es.semrush.com/blog/google-page-speed-test/ http://www.afernandezalonso.com/posicionamiento-seo/solucionar-incidencias-pagespeed-insights/
Hoy , en Club WordPress "El podcast", tendremos la primera entrevista! Empezaremos con Keiner Chará, desde Colombia. Un emprendedor que pudo mejorar su situación personal y la de su familia trabajando en lo que le gusta gracias a su pasión, constancia y alegría! Enlaces y herramientas comentadas: Salsacrack: App para móviles Donde Keiner a participado en la gestión del proyecto y maquetación web. Zencastr : Una herramienta para podcast y grabar entrevistas, añadir efectos de sonido, entre otros. ManageWP : una herramienta para gestionar varios wordpress a la vez, un centro para actualizaciones en masa entre otras muchas funcionalidades. WP Optimize : para optimizar la base de datos de tu blog WordPress sin conocer código ni MySQL. Fácil y Sencillo. Table of Content Plus : es un plugin para WordPress que te permite insertar de manera automática una tabla de contenidos dentro de tu web o blog en el apartado del contenido para facilitar al usuario navegar por tu página. Machete : es una colección de herramientas ligeras y sencillas que solucionan molestias comunes de WordPress usando tan pocos recursos como sea posible, como puede ser limpieza de código innecesario en cabecera, aviso de cookies, integración código analytics, modo de mantenimiento, entre otros... GTMetrix : una herramienta muy completa y fácil de usar para analizar la velocidad de carga de tu web. Responsinator : es una interesante herramienta para diseñadores que quieran llevar a cabo una sencilla y rápida prueba sobre su proyecto web. Su manejo es tan sencillo como tipear la URL de nuestro site, para que de forma automática podamos obtener una simulación de como se ve en los principales tipos de dispositivo como smartphone, teblet, pc... Wailux : Gestor de redes sociales automatizado para Twitter y Facebook. Podrás encontrar a Keiner en... Web personal > https://keinerchara.com Podcast > https://Emprendiendoenmarketing Tutoriales para Mac > https://tutorialesmac.com Mil gracias por escuchar el programa! Podéis dejar vuestras valoraciones de 5 estrellas en iTunes y vuestros me gusta y comentarios en iVoox. Os esperamos el viernes que viene con mucho WordPress y una sonrisa. Feliz fin de semana! ¿Quieres aparecer en este podcast o patrocinar un episodio? Escríbenos en https://clubwpress.com/contacto/ Un millón de gracias a la música creada por @UbisoundsValencia (página facebook)
PostType Podcast - Podcast sobre diseño web y WordPress. Cada martes a las 8am
¿Qué es el WPO? ¿Qué influye en el WPO? Sobre las herramientas de medición de WPO (Google pagespeed, GTmetrix, webpagetest…) El proceso: Medir con herramientas (Varias mediciones con diferentes herramientas) Optimizar el frontend, lo que el 90% de la gente llama WPO (HTML, CSS, JS, Imágenes, sprites CSS, tipografías...) WPO más allá, el servidor idóneo:...
Watch the video of this podcast here. Kate Toon has been working in the advertising world for almost 20 years, and she got her start in the digital era back in 1997. She’s worked with such notable clients as eHarmony, Curash, and Kmart; her first major digital job was creating Marks and Spencer’s e-commerce website which was one of the first online shops in the UK. Today she has evolved her expertise to SEO copywriting and consulting, and also offers SEO courses, memberships, conferences, and podcasts. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She also just wrote her first business book and is now promoting it. In other words, she’s incredibly busy and productive! Because of her extensive experience and knowledge, I was excited to bring her on the show today. We talk about why it's important for you as a developer to create a solid SEO foundation for your clients and why you need to pay attention to copywriting, in general, for search engine ranking purposes. Kate says that content has always been important, but as it continues to play an ever-growing role as Google improves their algorithm for understanding the context of your content, and Google becomes better at crawling content to find out whether it's quality or not. The basic rule to remember for SEO is if you can bring in humans through good quality content then you'll please Google in the process. But if you're just starting out as a developer and SEO feels mysterious to you, what do you do to lay a proper SEO foundation for your clients? Kate has given us her top 5 considerations for a solid SEO foundation for your clients in 2017. But first, she says the most important thing you can do as a web developer is to understand your limits. Don't over-promise and under-deliver! Don't say you've delivered an SEO-friendly website unless you are 100% confident that the website you have completed is in fact SEO-friendly. Remember to be realistic about what you have done for your client. And that concept overarches these 5 points:1. Crawlability This is the foundation of all SEO. If Google can't crawl your site, then anything else you do won't matter. Google needs to crawl your site in order to index it properly and make it searchable. To make a site crawlable you need to use a plugin like Yoast or All In One SEO. And you need to do this so you generate a sitemap. She explains more about why sitemaps are important during our conversation.2. Speed We all feel the need for speed! Slow sites don't perform well. As more of us search from our mobiles this becomes even more critical. Kate says it's something like 60-65% of all searches are now done from mobiles rather than desktops. And mobile speed has to be even faster than desktop. A good benchmark is a small business site loading in about 1.5 seconds - that is what to aim for. To ensure the site is fast, test it after you build it. She loves Pingdom and GT Metrix for this because they will not only tell you how fast your site is, but also why it's slow (whether it’s giant images, big java scripts, etc).3. Responsiveness This term simply means that the website responds to the device in which you are viewing it - whether that is a mobile phone, tablets, iPads, desktops, etc. Kate loves the Divi theme but recommends that whatever you choose, test the responsiveness of the theme. Try it on a variety of devices and see if it works quickly and properly.4. Content For this step, you must decide where will you draw the line and when your responsibility stops for the site you have created. At a minimum, Kate says you need to add titles and meta descriptions for all the pages you create. Unless you understand SEO copywriting and keyword research, it's not your responsibility to draft those. But it is your responsibility to add the terms to all of your pages properly. It's equally important to find an SEO copywriter or content person you feel comfortable working with and refer your client to them. And it's also your duty to be sure your client knows where your SEO responsibility ends.5. Training and Maintenance Finally, don’t just give someone their site when you’re done! They will go away and break it without help from you. Be sure you give them an hour of WordPress training or refer them to a resource that offers training and support (like Video User Manuals or WP Elevation). Kate also recommends that you explain to your clients the importance of maintenance and regular updates. Maintenance is important for functionality of course, but also for SEO. Your client needs to know that if their site goes down repeatedly then Google will lower the site in its rankings. To address this issue you can put together a maintenance package for your clients that includes updating plugins, Google search console monitoring for broken links, etc, and adding more content for them. But if you don't want to do that then explain to them what they will need to do for ongoing maintenance, and let them know poorly maintained sites will be penalized by Google. To wrap up the show we recap those points, and Kate also explains why her experience and research has led her to focus on these 5 steps as being the key components to a website’s proper SEO foundation. You’ll learn about that and more on this edition of WP Elevate with Kate Toon!Links Kate Toon's website The Clever Copywriting School Recipe for Success SEO Course Kate Toon on Instagram Kate Toon on Youtube
AADA - Raw, direct and live chats about design and creativity
How can you tell if your website is just not up to scratch? This is a topic that I try and address today, by talking about all the components of your website. Useful Links 0:30 – The design of your website 2:52 – The coding of your website – try and use GT Metrix 4:37 […] The post https://www.askadesigneranything.com/ep76/ (What makes a website BAD?) appeared first on https://www.askadesigneranything.com (AADA - A musical journey through design and creativity).
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website's SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience. Time Stamped Show Notes: 00:27 – Today's topic: 7-Point SEO Checklist 00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site 01:11 – Go through your pages in your sites and find duplicates 01:20 – Pages with the same topics should be combined 01:52 – You're sending Google conflicting data 02:02 – Make sure to implement accelerated mobile pages 02:13 – It is a better experience for users 02:22 – Fourth, update your most popular content 02:45 – Fifth is mobile usability 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well 03:04 – Sixth, check your bounce rate 03:15 – Make sure that it is decreasing 03:24 – As it decreases, your mobile ranking will climb 03:30 – Seventh is page load speed 03:33 – GTmetrix can analyze your speed performance 03:53 – That's it for today's episode! 3 Key Points: Merge pages with the same topics; then, you won't be sending Google conflicting data. Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis. Redirect traffic from the pages with lesser views to the more popular pages. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point SEO Checklist 00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site 01:11 – Go through your pages in your sites and find duplicates 01:20 – Pages with the same topics should be combined 01:52 – You’re sending Google conflicting data 02:02 – Make sure to implement accelerated mobile pages 02:13 – It is a better experience for users 02:22 – Fourth, update your most popular content 02:45 – Fifth is mobile usability 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well 03:04 – Sixth, check your bounce rate 03:15 – Make sure that it is decreasing 03:24 – As it decreases, your mobile ranking will climb 03:30 – Seventh is page load speed 03:33 – GTmetrix can analyze your speed performance 03:53 – That’s it for today’s episode! 3 Key Points: Merge pages with the same topics; then, you won’t be sending Google conflicting data. Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis. Redirect traffic from the pages with lesser views to the more popular pages. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Tips on How to Speed Up Your Website & Latest Design News It is raining in California but our podcast must go on! Here is the rundown for the week on design events and a marketing tip to help your business. Pinnacle Awards The Pinnacle Awards were created in April 1995 by the ASFD board of directors to promote design quality and encourage the recognition of furniture designers within the retail home furnishings industry. This year marks the award's 21st anniversary and the second time you can enter online. (Read more) Jan Showers for Kravet Casual glamour defines the Jan Showers for Kravet lifestyle collection. Showers incorporated her signature style into a cohesive collection of furniture, fabrics, wallcoverings, and rugs that marry the charm and sophistication of Paris, Venice, and London with today’s desire for easy, translatable style. Drawing inspiration from vintage documents and European travels, the collection offers a beautiful array of sophisticated styles, and soft, serene color stories. The look of chic yet simple versatility seamlessly blends with any style or period. (Read more) Importance of Website Speed Website speed importance is huge nowadays. When it comes to Google SEO and even just a user experience speed is vital. As mentioned on the podcast here are a few links to test your web-site speed. You created amazing content it would be a shame if no one were around to see it. Increase your user experience, decrease your bounce rate and finally increase your search position. GOOGLE SPEED TEST PINGDOM GTMETRIX
AJ Morris of Liquid Web joins our Saturday panel as we discuss the qualities of high-end WordPress hosting. We find out what differentiates a high end managed WordPress host from the average hosting companies that cost a few bucks a month. Why is it important to have a quality web host? What are you looking for in web hosting for your WordPress website? We'll answer these questions and many more. Our panel this week: AJ Morris of Liquid Web (@ajmorris on Twitter) Jackie D'Elia of Jackie D'Elia Design (@jdelia) Jonathan Denwood of WP-Tonic (@jonathandenwood) John Locke of Lockedown Design (@Lockedown_) Episode 144 Table of Contents 0:00 Podcast Intros 1:50 WordPress News Story #1: Nashville to Host WordCamp US 2017-2018 https://wptavern.com/nashville-to-host-wordcamp-us-2017-2018 10:03 The .blog Bait & Switch http://chrisschidle.com/the-dot-blog-bait-and-switch/ 18:23 Upvato Backup Service Confirms Files Are Lost, Plans to Relaunch on New Provider https://wptavern.com/upvato-backup-service-confirms-files-are-lost-plans-to-relaunch-on-new-provider 25:31 Main Topic: Qualities of High End WordPress Hosting 25:44 What is the advantage of having a managed WordPress host vs having just regular web hosting? 27:30 What are the differences between an inexpensive web host and a quality web hosting company? 29:55 How do you try to convince people to improve their web hosting? 32:58 Some interesting user stats that Liquid Web found when they did due diligence, and some great features that Liquid Web offers. 36:07 Why WP Engine has been the market leader in WordPress hosting so far, and what Liquid Web is doing to compete with them. 37:47 A few words about SSL and WordPress hosting. 41:00 Some hosting companies that let you manage several client sites from one panel, and some common problems web developers face when it comes to getting clients to the right hosting package. 48:01 How will HTTP/2 affect server configurations in the next year or two? 50:26 Page speed is important. How do customers evaluate hosting speed stats and different benchmark studies? 57:01 What security practices make you feel better when you are choosing a web host? What does the hosting landscape look like right now? 1:01:12 What are the unique challenges that come with providing hosting to web agencies? 1:05:05 The importance of technical support in web hosting. 1:08:20 Podcast outros ======================== Recommended WordPress hosting companies mentioned during the show: Liquid Web https://www.liquidweb.com/wordpress/ WP Engine https://wpengine.com/ Flywheel https://getflywheel.com/ Kinsta https://kinsta.com/ Siteground https://www.siteground.com/ Pagely https://pagely.com/ Other Links Mentioned During the Show: Let's Encrypt https://letsencrypt.org/ Comodo SSL https://ssl.comodo.com/ GT Metrix https://gtmetrix.com/
How important is site speed and what can you do to improve yours? As it turns out, the average user will abandon a site if it does not load within 3 seconds. So, what does this mean for you? In this episode, we discuss the importance of site speed and the ways in which anyone can quickly improve the performance of their site. "Amazon found out that if they were to slow down their page load time by 1 second, it would cost them $1.6 Billion per sales year. But this is not unique. If you take any high traffic leading tech company on the web right now, they will have published a study very similar to this." — Austin at 4:13 Google's PageSpeed Insights Rules: https://developers.google.com/speed/docs/insights/rules?hl=en Facebook's Technology Behind Preview Photos: https://code.facebook.com/posts/991252547593574/the-technology-behind-preview-photos/ Five Easy Ways to Speed up Your Website: http://austinknight.com/writing/five-easy-ways-to-speed-up-your-website/ HubSpot's Website Grader: https://website.grader.com/ Google's PageSpeed Insights Analyzer: https://developers.google.com/speed/pagespeed/insights/ GTmetrix: https://gtmetrix.com/ Pingdom Speed Test: http://tools.pingdom.com/fpt/ You Might Not Need jQuery: http://youmightnotneedjquery.com/ Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault
WordPress: Speed is Important! Tips & Tricks 1) If You Have Deactivated Plugins Remove Them. If you have plugins that are not being used i.e. they are deactivated remove them. 2) Cleanup Your Database. Use plugins to cleanup your database up or disable options. https://wordpress.org/plugins/wp-optimize/ https://wordpress.org/plugins/disabler/ https://wordpress.org/plugins/wp-dbmanager/ 3) Us a Caching Plugin. A lot of people use either W3 Total Cache or Super Cache. https://wordpress.org/plugins/w3-total-cache/ https://wordpress.org/plugins/wp-super-cache/ 4) Good Quality Hosting: http://www.siteground.com/ http://getflywheel.com/pricing/ https://pagely.com/plans-pricing/ http://wpengine.com/ 5) Don’t Run Plugins That You Don’t Really Need. Don’t run plugins that you don’t really need, however it not the quantity that the real problem it the quality of the plugins that you run which is the real problem. You can use this plugin to find slow running plugins. P3 Plugin Performance Profiler Plugin https://wordpress.org/plugins/p3-profiler/ 6)CDNs & Accelerators. Using a Content delivery networks (CDNs) and Web Performance Optimization (WPO) services can speed up your slow WordPress site. Be careful which one you use. A lot of people use CloudFlare because the basic level is free. http://www.cloudflare.com/ 7) Optimize Your Images. WP Smush.It https://wordpress.org/plugins/wp-smushit/ Speed Testing Tools Google PageSpeed Insights https://developers.google.com/speed/pagespeed/ Pingdom Tools http://tools.pingdom.com/fpt/ GTmetrix http://gtmetrix.com/ Resources http://wpfreesetup.com/how-to-speed-up-wordpress-website/ http://www.rackaid.com/blog/fix-slow-sites/ http://www.rackaid.com/blog/speed-up-website/ http://premium.wpmudev.org/blog/why-trying-to-get-95-on-google-pagespeed-insights-will-drive-you-mad/ http://premium.wpmudev.org/blog/web-hosting-review-so-just-who-is-the-best/ ====================== WP-Tonic is not only a WordPress maintenance and support service, but a twice weekly WordPress podcast where we talk with some of the most successful people in WordPress development and online marketing.
Topics discussed during this podcast include; Blogging SEO (speeding up site load time) Working with website images Is your VA scamming you? New free blog traffic source Creating your own products Getting more exposure for your Kindle ebook and more. You can play the podcast here: Your browser does not support the audio element. Here's a timeline of the topics discussed during the podcast: 0:00 - Introduction 1:45 - Meeting new members 5:20 - Recommended solo ad providers 6:15 - Using GTMetrix to speed up your site's load-up time 10:30 - How to work with images to decrease your site's load-up time 15:30 - Working with images in Wordpress 23:10 - What is the best image type to use in Wordpress? 24:10 - What types of sites can you create with Wordpress? 29:30 - What is an autoresponder and an autoresponder sequence? 30:35 - Is my VA scamming me? 32:00 - Stage 2 of your list building 34:15 - Should I remove subscribers from my list whose email bounces? 37:10 - Effective free blog traffic source (new) 38:15 - Creating your own brand and your own products online 41:45 - Creating your own reports and ebooks 43:45 - Creating your own audio programs 45:00 - Creating your own videos 47:05 - Your own group coaching and one-on-one coaching programs 47:40 - How much experience do you need to begin being a coach? 51:55 - Offering your services as a consultant 52:35 - How much can I earn from each book I upload to Kindle? 53:30 - How to find out how many sales a particular Kindle ebook is making per day 58:00 - Why doesn't my Kindle ebook have a ranking? 58:25 - How to quickly and easily get more exposure for your Kindle ebook 60:35 - Closing comments Websites referenced during the podcast: GTMetrix.com Fiverr.com Kingged.com Google Drive OpenOffice Kindle Desktop Publishing Audacity Camstudio Screencast-o-Matic Camtasia Studio Amazon S3 Hosting Kindle Bestseller Calculator This podcast is a recording of the live weekly conference calls held exclusively for the members of my List Marketing System. Typically discuss ways we can drive traffic to our squeeze pages to build our list but discussions are open to any business-related topic and personal development also. Have any comments on the items discussed in this call or want to suggest topics for future discussion? Leave your comments below.
Dummy images that won't confuse clients. The ultimate performance measuring tool. A mobile app for identifying fonts and something called a responsibility assignment matrix. Not a bad line up for this week's show.
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