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Rachel Dines, Head of Product and Technical Marketing at Chronosphere, joins Corey on Screaming in the Cloud to discuss why creating a cloud-native observability strategy is so critical, and the challenges that come with both defining and accomplishing that strategy to fit your current and future observability needs. Rachel explains how Chronosphere is taking an open-source approach to observability, and why it's more important than ever to acknowledge that the stakes and costs are much higher when it comes to observability in the cloud. About RachelRachel leads product and technical marketing for Chronosphere. Previously, Rachel wore lots of marketing hats at CloudHealth (acquired by VMware), and before that, she led product marketing for cloud-integrated storage at NetApp. She also spent many years as an analyst at Forrester Research. Outside of work, Rachel tries to keep up with her young son and hyper-active dog, and when she has time, enjoys crafting and eating out at local restaurants in Boston where she's based.Links Referenced: Chronosphere: https://chronosphere.io/ LinkedIn: https://www.linkedin.com/in/rdines/ TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. Today's featured guest episode is brought to us by our friends at Chronosphere, and they have also brought us Rachel Dines, their Head of Product and Solutions Marketing. Rachel, great to talk to you again.Rachel: Hi, Corey. Yeah, great to talk to you, too.Corey: Watching your trajectory has been really interesting, just because starting off, when we first started, I guess, learning who each other were, you were working at CloudHealth which has since become VMware. And I was trying to figure out, huh, the cloud runs on money. How about that? It feels like it was a thousand years ago, but neither one of us is quite that old.Rachel: It does feel like several lifetimes ago. You were just this snarky guy with a few followers on Twitter, and I was trying to figure out what you were doing mucking around with my customers [laugh]. Then [laugh] we kind of both figured out what we're doing, right?Corey: So, speaking of that iterative process, today, you are at Chronosphere, which is an observability company. We would have called it a monitoring company five years ago, but now that's become an insult after the observability war dust has settled. So, I want to talk to you about something that I've been kicking around for a while because I feel like there's a gap somewhere. Let's say that I build a crappy web app—because all of my web apps inherently are crappy—and it makes money through some mystical form of alchemy. And I have a bunch of users, and I eventually realize, huh, I should probably have a better observability story than waiting for the phone to ring and a customer telling me it's broken.So, I start instrumenting various aspects of it that seem to make sense. Maybe I go too low level, like looking at all the discs on every server to tell me if they're getting full or not, like their ancient servers. Maybe I just have a Pingdom equivalent of is the website up enough to respond to a packet? And as I wind up experiencing different failure modes and getting yelled at by different constituencies—in my own career trajectory, my own boss—you start instrumenting for all those different kinds of breakages, you start aggregating the logs somewhere and the volume gets bigger and bigger with time. But it feels like it's sort of a reactive process as you stumble through that entire environment.And I know it's not just me because I've seen this unfold in similar ways in a bunch of different companies. It feels to me, very strongly, like it is something that happens to you, rather than something you set about from day one with a strategy in mind. What's your take on an effective way to think about strategy when it comes to observability?Rachel: You just nailed it. That's exactly the kind of progression that we so often see. And that's what I really was excited to talk with you about today—Corey: Oh, thank God. I was worried for a minute there that you'd be like, “What the hell are you talking about? Are you just, like, some sort of crap engineer?” And, “Yes, but it's mean of you to say it.” But yeah, what I'm trying to figure out is there some magic that I just was never connecting? Because it always feels like you're in trouble because the site's always broken, and oh, like, if the disk fills up, yeah, oh, now we're going to start monitoring to make sure the disk doesn't fill up. Then you wind up getting barraged with alerts, and no one wins, and it's an uncomfortable period of time.Rachel: Uncomfortable period of time. That is one very polite way to put it. I mean, I will say, it is very rare to find a company that actually sits down and thinks, “This is our observability strategy. This is what we want to get out of observability.” Like, you can think about a strategy and, like, the old school sense, and you know, as an industry analyst, so I'm going to have to go back to, like, my roots at Forrester with thinking about, like, the people, and the process, and the technology.But really what the bigger component here is like, what's the business impact? What do you want to get out of your observability platform? What are you trying to achieve? And a lot of the time, people have thought, “Oh, observability strategy. Great, I'm just going to buy a tool. That's it. Like, that's my strategy.”And I hate to bring it to you, but buying tools is not a strategy. I'm not going to say, like, buy this tool. I'm not even going to say, “Buy Chronosphere.” That's not a strategy. Well, you should buy Chronosphere. But that's not a strategy.Corey: Of course. I'm going to throw the money by the wheelbarrow at various observability vendors, and hope it solves my problem. But if that solved the problem—I've got to be direct—I've never spoken to those customers.Rachel: Exactly. I mean, that's why this space is such a great one to come in and be very disruptive in. And I think, back in the days when we were running in data centers, maybe even before virtual machines, you could probably get away with not having a monitoring strategy—I'm not going to call it observability; it's not we call the back then—you could get away with not having a strategy because what was the worst that was going to happen, right? It wasn't like there was a finite amount that your monitoring bill could be, there was a finite amount that your customer impact could be. Like, you're paying the penny slots, right?We're not on the penny slots anymore. We're in the $50 craps table, and it's Las Vegas, and if you lose the game, you're going to have to run down the street without your shirt. Like, the game and the stakes have changed, and we're still pretending like we're playing penny slots, and we're not anymore.Corey: That's a good way of framing it. I mean, I still remember some of my biggest observability challenges were building highly available rsyslog clusters so that you could bounce a member and not lose any log data because some of that was transactionally important. And we've gone beyond that to a stupendous degree, but it still feels like you don't wind up building this into the application from day one. More's the pity because if you did, and did that intelligently, that opens up a whole world of possibilities. I dream of that changing where one day, whenever you start to build an app, oh, and we just push the button and automatically instrument with OTel, so you instrument the thing once everywhere it makes sense to do it, and then you can do your vendor selection and what you said were decisions later in time. But these days, we're not there.Rachel: Well, I mean, and there's also the question of just the legacy environment and the tech debt. Even if you wanted to, the—actually I was having a beer yesterday with a friend who's a VP of Engineering, and he's got his new environment that they're building with observability instrumented from the start. How beautiful. They've got OTel, they're going to have tracing. And then he's got his legacy environment, which is a hot mess.So, you know, there's always going to be this bridge of the old and the new. But this was where it comes back to no matter where you're at, you can stop and think, like, “What are we doing and why?” What is the cost of this? And not just cost in dollars, which I know you and I could talk about very deeply for a long period of time, but like, the opportunity costs. Developers are working on stuff that they could be working on something that's more valuable.Or like the cost of making people work round the clock, trying to troubleshoot issues when there could be an easier way. So, I think it's like stepping back and thinking about cost in terms of dollar sense, time, opportunity, and then also impact, and starting to make some decisions about what you're going to do in the future that's different. Once again, you might be stuck with some legacy stuff that you can't really change that much, but [laugh] you got to be realistic about where you're at.Corey: I think that that is a… it's a hard lesson to be very direct, in that, companies need to learn it the hard way, for better or worse. Honestly, this is one of the things that I always noticed in startup land, where you had a whole bunch of, frankly, relatively early-career engineers in their early-20s, if not younger. But then the ops person was always significantly older because the thing you actually want to hear from your ops person, regardless of how you slice it, is, “Oh, yeah, I've seen this kind of problem before. Here's how we fixed it.” Or even better, “Here's the thing we're doing, and I know how that's going to become a problem. Let's fix it before it does.” It's the, “What are you buying by bringing that person in?” “Experience, mostly.”Rachel: Yeah, that's an interesting point you make, and it kind of leads me down this little bit of a side note, but a really interesting antipattern that I've been seeing in a lot of companies is that more seasoned ops person, they're the one who everyone calls when something goes wrong. Like, they're the one who, like, “Oh, my God, I don't know how to fix it. This is a big hairy problem,” I call that one ops person, or I call that very experienced person. That experience person then becomes this huge bottleneck into solving problems that people don't really—they might even be the only one who knows how to use the observability tool. So, if we can't find a way to democratize our observability tooling a little bit more so, like, just day-to-day engineers, like, more junior engineers, newer ones, people who are still ramping, can actually use the tool and be successful, we're going to have a big problem when these ops people walk out the door, maybe they retire, maybe they just get sick of it. We have these massive bottlenecks in organizations, whether it's ops or DevOps or whatever, that I see often exacerbated by observability tools. Just a side note.Corey: Yeah. On some level, it feels like a lot of these things can be fixed with tooling. And I'm not going to say that tools aren't important. You ever tried to implement observability by hand? It doesn't work. There have to be computers somewhere in the loop, if nothing else.And then it just seems to devolve into a giant swamp of different companies, doing different things, taking different approaches. And, on some level, whenever you read the marketing or hear the stories any of these companies tell you also to normalize it from translating from whatever marketing language they've got into something that comports with the reality of your own environment and seeing if they align. And that feels like it is so much easier said than done.Rachel: This is a noisy space, that is for sure. And you know, I think we could go out to ten people right now and ask those ten people to define observability, and we would come back with ten different definitions. And then if you throw a marketing person in the mix, right—guilty as charged, and I know you're a marketing person, too, Corey, so you got to take some of the blame—it gets mucky, right? But like I said a minute ago, the answer is not tools. Tools can be part of the strategy, but if you're just thinking, “I'm going to buy a tool and that's going to solve my problem,” you're going to end up like this company I was talking to recently that has 25 different observability tools.And not only do they have 25 different observability tools, what's worse is they have 25 different definitions for their SLOs and 25 different names for the same metric. And to be honest, it's just a mess. I'm not saying, like, go be Draconian and, you know, tell all the engineers, like, “You can only use this tool [unintelligible 00:10:34] use that tool,” you got to figure out this kind of balance of, like, hands-on, hands-off, you know? How much do you centralize, how much do you push and standardize? Otherwise, you end up with just a huge mess.Corey: On some level, it feels like it was easier back in the days of building it yourself with Nagios because there's only one answer, and it sucks, unless you want to start going down the world of HP OpenView. Which step one: hire a 50-person team to manage OpenView. Okay, that's not going to solve my problem either. So, let's get a little more specific. How does Chronosphere approach this?Because historically, when I've spoken to folks at Chronosphere, there isn't that much of a day one story, in that, “I'm going to build a crappy web app. Let's instrument it for Chronosphere.” There's a certain, “You must be at least this tall to ride,” implicit expectation built into the product just based upon its origins. And I'm not saying that doesn't make sense, but it also means there's really no such thing as a greenfield build out for you either.Rachel: Well, yes and no. I mean, I think there's no green fields out there because everyone's doing something for observability, or monitoring, or whatever you want to call it, right? Whether they've got Nagios, whether they've got the Dog, whether they've got something else in there, they have some way of introspecting their systems, right? So, one of the things that Chronosphere is built on, that I actually think this is part of something—a way you might think about building out an observability strategy as well, is this concept of control and open-source compatibility. So, we only can collect data via open-source standards. You have to send this data via Prometheus, via Open Telemetry, it could be older standards, like, you know, statsd, Graphite, but we don't have any proprietary instrumentation.And if I was making a recommendation to somebody building out their observability strategy right now, I would say open, open, open, all day long because that gives you a huge amount of flexibility in the future. Because guess what? You know, you might put together an observability strategy that seems like it makes sense for right now—actually, I was talking to a B2B SaaS company that told me that they made a choice a couple of years ago on an observability tool. It seemed like the right choice at the time. They were growing so fast, they very quickly realized it was a terrible choice.But now, it's going to be really hard for them to migrate because it's all based on proprietary standards. Now, of course, a few years ago, they didn't have the luxury of Open Telemetry and all of these, but now that we have this, we can use these to kind of future-proof our mistakes. So, that's one big area that, once again, both my recommendation and happens to be our approach at Chronosphere.Corey: I think that that's a fair way of viewing it. It's a constant challenge, too, just because increasingly—you mentioned the Dog earlier, for example—I will say that for years, I have been asked whether or not at The Duckbill Group, we look at Azure bills or GCP bills. Nope, we are pure AWS. Recently, we started to hear that same inquiry specifically around Datadog, to the point where it has become a board-level concern at very large companies. And that is a challenge, on some level.I don't deviate from my typical path of I fix AWS bills, and that's enough impossible problems for one lifetime, but there is a strong sense of you want to record as much as possible for a variety of excellent reasons, but there's an implicit cost to doing that, and in many cases, the cost of observability becomes a massive contributor to the overall cost. Netflix has said in talks before that they're effectively an observability company that also happens to stream movies, just because it takes so much effort, engineering, and raw computing resources in order to get that data do something actionable with it. It's a hard problem.Rachel: It's a huge problem, and it's a big part of why I work at Chronosphere, to be honest. Because when I was—you know, towards the tail end at my previous company in cloud cost management, I had a lot of customers coming to me saying, “Hey, when are you going to tackle our Dog or our New Relic or whatever?” Similar to the experience you're having now, Corey, this was happening to me three, four years ago. And I noticed that there is definitely a correlation between people who are having these really big challenges with their observability bills and people that were adopting, like Kubernetes, and microservices and cloud-native. And it was around that time that I met the Chronosphere team, which is exactly what we do, right? We focus on observability for these cloud-native environments where observability data just goes, like, wild.We see 10X 20X as much observability data and that's what's driving up these costs. And yeah, it is becoming a board-level concern. I mean, and coming back to the concept of strategy, like if observability is the second or third most expensive item in your engineering bill—like, obviously, cloud infrastructure, number one—number two and number three is probably observability. How can you not have a strategy for that? How can this be something the board asks you about, and you're like, “What are we trying to get out of this? What's our purpose?” “Uhhhh… troubleshooting?”Corey: Right because it turns into business metrics as well. It's not just about is the site up or not. There's a—like, one of the things that always drove me nuts not just in the observability space, but even in cloud costing is where, okay, your costs have gone up this week so you get a frowny face, or it's in red, like traffic light coloring. Cool, but for a lot of architectures and a lot of customers, that's because you're doing a lot more volume. That translates directly into increased revenues, increased things you care about. You don't have the position or the context to say, “That's good,” or, “That's bad.” It simply is. And you can start deriving business insight from that. And I think that is the real observability story that I think has largely gone untold at tech conferences, at least.Rachel: It's so right. I mean, spending more on something is not inherently bad if you're getting more value out of it. And it definitely a challenge on the cloud cost management side. “My costs are going up, but my revenue is going up a lot faster, so I'm okay.” And I think some of the plays, like you know, we put observability in this box of, like, it's for low-level troubleshooting, but really, if you step back and think about it, there's a lot of larger, bigger picture initiatives that observability can contribute to in an org, like digital transformation. I know that's a buzzword, but, like that is a legit thing that a lot of CTOs are out there thinking about. Like, how do we, you know, get out of the tech debt world, and how do we get into cloud-native?Maybe it's developer efficiency. God, there's a lot of people talking about developer efficiency. Last week at KubeCon, that was one of the big, big topics. I mean, and yeah, what [laugh] what about cost savings? To me, we've put observability in a smaller box, and it needs to bust out.And I see this also in our customer base, you know? Customers like DoorDash use observability, not just to look at their infrastructure and their applications, but also look at their business. At any given minute, they know how many Dashers are on the road, how many orders are being placed, cut by geos, down to the—actually down to the second, and they can use that to make decisions.Corey: This is one of those things that I always found a little strange coming from the world of running systems in large [unintelligible 00:17:28] environments to fixing AWS bills. There's nothing that even resembles a fast, reactive response in the world of AWS billing. You wind up with a runaway bill, they're going to resolve that over a period of weeks, on Seattle business hours. If you wind up spinning something up that creates a whole bunch of very expensive drivers behind your bill, it's going to take three days, in most cases, before that starts showing up anywhere that you can reasonably expect to get at it. The idea of near real time is a lie unless you want to start instrumenting everything that you're doing to trap the calls and then run cost extrapolation from there. That's hard to do.Observability is a very different story, where latencies start to matter, where being able to get leading indicators of certain events—be a technical or business—start to be very important. But it seems like it's so hard to wind up getting there from where most people are. Because I know we like to talk dismissively about the past, but let's face it, conference-ware is the stuff we're the proudest of. The reality is the burning dumpster of regret in our data centers that still also drives giant piles of revenue, so you can't turn it off, nor would you want to, but you feel bad about it as a result. It just feels like it's such a big leap.Rachel: It is a big leap. And I think the very first step I would say is trying to get to this point of clarity and being honest with yourself about where you're at and where you want to be. And sometimes not making a choice is a choice, right, as well. So, sticking with the status quo is making a choice. And so, like, as we get into things like the holiday season right now, and I know there's going to be people that are on-call 24/7 during the holidays, potentially, to keep something that's just duct-taped together barely up and running, I'm making a choice; you're make a choice to do that. So, I think that's like the first step is the kind of… at least acknowledging where you're at, where you want to be, and if you're not going to make a change, just understanding the cost and being realistic about it.Corey: Yeah, being realistic, I think, is one of the hardest challenges because it's easy to wind up going for the aspirational story of, “In the future when everything's great.” Like, “Okay, cool. I appreciate the need to plant that flag on the hill somewhere. What's the next step? What can we get done by the end of this week that materially improves us from where we started the week?” And I think that with the aspirational conference-ware stories, it's hard to break that down into things that are actionable, that don't feel like they're going to be an interminable slog across your entire existing environment.Rachel: No, I get it. And for things like, you know, instrumenting and adding tracing and adding OTEL, a lot of the time, the return that you get on that investment is… it's not quite like, “I put a dollar in, I get a dollar out,” I mean, something like tracing, you can't get to 60% instrumentation and get 60% of the value. You need to be able to get to, like, 80, 90%, and then you'll get a huge amount of value. So, it's sort of like you're trudging up this hill, you're charging up this hill, and then finally you get to the plateau, and it's beautiful. But that hill is steep, and it's long, and it's not pretty. And I don't know what to say other than there's a plateau near the top. And those companies that do this well really get a ton of value out of it. And that's the dream, that we want to help customers get up that hill. But yeah, I'm not going to lie, the hill can be steep.Corey: One thing that I find interesting is there's almost a bimodal distribution in companies that I talk to. On the one side, you have companies like, I don't know, a Chronosphere is a good example of this. Presumably you have a cloud bill somewhere and the majority of your cloud spend will be on what amounts to a single application, probably in your case called, I don't know, Chronosphere. It shares the name of the company. The other side of that distribution is the large enterprise conglomerates where they're spending, I don't know, $400 million a year on cloud, but their largest workload is 3 million bucks, and it's just a very long tail of a whole bunch of different workloads, applications, teams, et cetera.So, what I'm curious about from the Chronosphere perspective—or the product you have, not the ‘you' in this metaphor, which gets confusing—is, it feels easier to instrument a Chronosphere-like company that has a primary workload that is the massive driver of most things and get that instrumented and start getting an observability story around that than it does to try and go to a giant company and, “Okay, 1500 teams need to all implement this thing that are all going in different directions.” How do you see it playing out among your customer base, if that bimodal distribution holds up in your world?Rachel: It does and it doesn't. So, first of all, for a lot of our customers, we often start with metrics. And starting with metrics means Prometheus. And Prometheus has hundreds of exporters. It is basically built into Kubernetes. So, if you're running Kubernetes, getting Prometheus metrics out, actually not a very big lift. So, we find that we start with Prometheus, we start with getting metrics in, and we can get a lot—I mean, customers—we have a lot of customers that use us just for metrics, and they get a massive amount of value.But then once they're ready, they can start instrumenting for OTEL and start getting traces in as well. And yeah, in large organizations, it does tend to be one team, one application, one service, one department that kind of goes at it and gets all that instrumented. But I've even seen very large organizations, when they get their act together and decide, like, “No, we're doing this,” they can get OTel instrumented fairly quickly. So, I guess it's, like, a lining up. It's more of a people issue than a technical issue a lot of the time.Like, getting everyone lined up and making sure that like, yes, we all agree. We're on board. We're going to do this. But it's usually, like, it's a start small, and it doesn't have to be all or nothing. We also just recently added the ability to ingest events, which is actually a really beautiful thing, and it's very, very straightforward.It basically just—we connect to your existing other DevOps tools, so whether it's, like, a Buildkite, or a GitHub, or, like, a LaunchDarkly, and then anytime something happens in one of those tools, that gets registered as an event in Chronosphere. And then we overlay those events over your alerts. So, when an alert fires, then first thing I do is I go look at the alert page, and it says, “Hey, someone did a deploy five minutes ago,” or, “There was a feature flag flipped three minutes ago,” I solved the problem right then. I don't think of this as—there's not an all or nothing nature to any of this stuff. Yes, tracing is a little bit of a—you know, like I said, it's one of those things where you have to make a lot of investment before you get a big reward, but that's not the case in all areas of observability.Corey: Yeah. I would agree. Do you find that there's a significant easy, early win when customers start adopting Chronosphere? Because one of the problems that I've found, especially with things that are holistic, and as you talk about tracing, well, you need to get to a certain point of coverage before you see value. But human psychology being what it is, you kind of want to be able to demonstrate, oh, see, the Meantime To Dopamine needs to come down, to borrow an old phrase. Do you find that some of there's some easy wins that start to help people to see the light? Because otherwise, it just feels like a whole bunch of work for no discernible benefit to them.Rachel: Yeah, at least for the Chronosphere customer base, one of the areas where we're seeing a lot of traction this year is in optimizing the costs, like, coming back to the cost story of their overall observability bill. So, we have this concept of the control plane in our product where all the data that we ingest hits the control plane. At that point, that customer can look at the data, analyze it, and decide this is useful, this is not useful. And actually, not just decide that, but we show them what's useful, what's not useful. What's being used, what's high cardinality, but—and high cost, but maybe no one's touched it.And then we can make decisions around aggregating it, dropping it, combining it, doing all sorts of fancy things, changing the—you know, downsampling it. We can do this, on the trace side, we can do it both head based and tail based. On the metrics side, it's as it hits the control plane and then streams out. And then they only pay for the data that we store. So typically, customers are—they come on board and immediately reduce their observability dataset by 60%. Like, that's just straight up, that's the average.And we've seen some customers get really aggressive, get up to, like, in the 90s, where they realize we're only using 10% of this data. Let's get rid of the rest of it. We're not going to pay for it. So, paying a lot less helps in a lot of ways. It also helps companies get more coverage of their observability. It also helps customers get more coverage of their overall stack. So, I was talking recently with an autonomous vehicle driving company that recently came to us from the Dog, and they had made some really tough choices and were no longer monitoring their pre-prod environments at all because they just couldn't afford to do it anymore. It's like, well, now they can, and we're still saving the money.Corey: I think that there's also the downstream effect of the money saving to that, for example, I don't fix observability bills directly. But, “Huh, why is your CloudWatch bill through the roof?” Or data egress charges in some cases? It's oh because your observability vendor is pounding the crap out of those endpoints and pulling all your log data across the internet, et cetera. And that tends to mean, oh, yeah, it's not just the first-order effect; it's the second and third and fourth-order effects this winds up having. It becomes almost a holistic challenge. I think that trying to put observability in its own bucket, on some level—when you're looking at it from a cost perspective—starts to be a, I guess, a structure that makes less and less sense in the fullness of time.Rachel: Yeah, I would agree with that. I think that just looking at the bill from your vendor is one very small piece of the overall cost you're incurring. I mean, all of the things you mentioned, the egress, the CloudWatch, the other services, it's impacting, what about the people?Corey: Yeah, it sure is great that your team works for free.Rachel: [laugh]. Exactly, right? I know, and it makes me think a little bit about that viral story about that particular company with a certain vendor that had a $65 million per year observability bill. And that impacted not just them, but, like, it showed up in both vendors' financial filings. Like, how did you get there? How did you get to that point? And I think this all comes back to the value in the ROI equation. Yes, we can all sit in our armchairs and be like, “Well, that was dumb,” but I know there are very smart people out there that just got into a bad situation by kicking the can down the road on not thinking about the strategy.Corey: Absolutely. I really want to thank you for taking the time to speak with me about, I guess, the bigger picture questions rather than the nuts and bolts of a product. I like understanding the overall view that drives a lot of these things. I don't feel I get to have enough of those conversations some weeks, so thank you for humoring me. If people want to learn more, where's the best place for them to go?Rachel: So, they should definitely check out the Chronosphere website. Brand new beautiful spankin' new website: chronosphere.io. And you can also find me on LinkedIn. I'm not really on the Twitters so much anymore, but I'd love to chat with you on LinkedIn and hear what you have to say.Corey: And we will, of course, put links to all of that in the [show notes 00:28:26]. Thank you so much for taking the time to speak with me. It's appreciated.Rachel: Thank you, Corey. Always fun.Corey: Rachel Dines, Head of Product and Solutions Marketing at Chronosphere. This has been a featured guest episode brought to us by our friends at Chronosphere, and I'm Corey Quinn. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice, along with an angry and insulting comment that I will one day read once I finished building my highly available rsyslog system to consume it with.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business, and we get to the point. Visit duckbillgroup.com to get started.

Pingdom es una herramienta que monitoriza el rendimiento de tu tienda online o de cualquier web para ver si el rendimiento de la página o los diferentes elementos que tienes instalados que generan impacto en los usuarios te están realmente perjudicando más que ayudando. Cuenta con una versión trial, de 30 días gratis, con la que puedes ver el peso de una página, cuanto tiempo tarda en cargarse y la secuencia de tiempo que implica conectar servicios externos como por ejemplo un vídeo de Youtube. También te permite confirmar si todos los pasos que realiza un comprador para confirmar un pedido funciona sin problemas en diferentes países. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Big news day, and it's only Monday morning so far — a widespread Internet outage appears to be impacting many Internet users in the US and throughout Europe, with Pingdom showing higher than usual connection failures. Plus, the UK's currency the pound has dropped to a new all time low against the dollar.Add your email to get David's updates: https://www.fulcrumnews.com/subscribe

What's this episode about?In the final episode of the season, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes' in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Facebook Ads sending people to your website! We talk about tips for service based businesses as well as ecom! Episode key takeaways:What ‘website optimisation' is and why you need to careThe easy change you can make to get people to click your buttons! The reason your website is probably loading slowly (and why is matters)The simple steps you can take which will make the biggest difference. KEY LINKS:Link to Angela's free guide: Click hereTools: Speed measuring websites:Pingdom: https://tools.pingdom.com/GT Metrix: https://gtmetrix.com/Image compression tools:Offline: https://tinypng.com/WordPress specific plugins:Smush: https://en-gb.wordpress.org/plugins/wp-smushit/ShortPixel:https://en-gb.wordpress.org/plugins/shortpixel-image-optimiser/INTRODUCING ANGELA: Angela is a web designer and developer who specialises in WordPress websites. Not only does she design websites for new businesses, but she also helps those who already have a website that needs development work. Prior to retraining as a professional web designer 5 years ago, she worked as a commercial buyer for leading High Street retailers, meaning she's passionate about customer service and maximising websites to make as much money as they can.Website https://abwebdesigns.co.ukBook a free discovery call: https://abwebdesigns.co.uk/contact/Social media links: https://www.instagram.com/abwebdesignsuk/ https://www.linkedin.com/in/angela-bamford/If you enjoyed the podcast, here are some more ways you can be apart of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsWork together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand?

This episode features the wonderful Orlagh Cassidy. An Experienced Marketer who works at Modulacc. Orlagh shows her wide range of digital marketing knowledge but focuses on the SEO and Blog content side of things. She speaks about the importance of constantly revisiting and adding content. Using SEMrush and Google Planner to identify new keyword and content ideas. Orlagh also identifies the trick of using negative keywords to her advantage. She also recommended Pingdom for site speed analytics and we talked about our love for businesses who use quirky headlines and become part of current culture.

This is episode is for all those with a website, wondering if their IT service provider is doing a good job. Here I talk about three tools that can be used to make your website more efficient. Google Page Speed Insights, Google Analytics, and Pingdom. Pingdom: https://www.pingdom.com/ Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/ Google Analytics: https://analytics.google.com/ -- Web Mavens: https://www.webmavens.com/

Watch the live stream: Watch on YouTube About the show Sponsored by Sentry: Sign up at pythonbytes.fm/sentry And please, when signing up, click Got a promo code? Redeem and enter PYTHONBYTES Special guest: Dr. Becky Smethurst Brian #1: Powering the Python Package Index in 2021 Dustin Ingram A lot has changed in 5 years since the previous write-up From 3 people to 3 maintainers/admins 5 moderators 3 commiters Companies donate about $1.8M per month in services Fastly, mostly Google Cloud ~ $10K AWS ~ $7K Also Statuspage, Sentry, Datadog, Digicert, Pingdom Awesome grants to fund projects rewrite of PyPI Localization, internationalization, API tokens and 2FA Malware Detection and Update Framework Foundational Tool Improvements & Productionized Malware Detection Support Staff (a project manager) Growth, now up to (per day) 1.7 B requests pypi 55.4 TB pypi Next steps FUNDABLES.md, which is a non-exhaustive wishlist of large projects we’d like to see happen become a member, donate, or volunteer Michael #2: The Leuven Star Atlas via Shahrin Ahmad Making a publication-quality stellar atlas from scratch Plotting one page of the atlas: There is one single python script that takes care of the plotting of a single page of the atlas (plot_map.py). At the moment it is 1545 lines long The goal was to produce a publication quality, both practical and visually pleasing star atlas aimed at amateur astronomers. Took about 1.5 months to build/develop Libraries used: numpy for all kinds of data handling and numerical operations pylab / matplotlib for all the main plotting operations basemap for the mapping (takes care of the projection and the related transformations) scipy for some specific interpolations and contours connected to the Milky Way astropy and pyephem for celestial coordinate transformations Source data: All databases that I am using are either publicly available from the internet (under various licenses), or they are compiled by me from publicly available data (links in the article) One of the main new features of my atlas (compared to other atlases on the market) is the inclusion of the (as) precise (as possible) contours of the Milky Way on its pages. Interesting library: adjustText - automatic label placement for matplotlib The whole process takes around 4 hours on my laptop (using 4 cores in parallel). Whole thing reminds me of the quote: “Data cleanin√g isn’t grunt work, it is THE work.” Becky #3: TI-84 Plus CE Python graphing calculator I remember being so attached to my graphica calculator at school and I swear I haven’t used it since I was 18 - they were banned from my university exams Remember very pixelated screen, almost like an original GameBoy, and plotting was the worst - but what if could have colour plots in Python Teaching kids to code early is so important, but learning to code with no purpose is also incredibly difficult. Learn alongside everything else makes it second nature and when something is second nature it becomes a tool you can use to solve a whole host of problems Brian #4: Python Package CI/CD with GitHub Actions Johanan Idicula Nice write up of working with GH Actions Triggers from push or pull request Matrix runs Running jobs across different build environenments ubuntu macos windows Diff python versions Caching some tools to not have to load them for each combination example caches Poetry Running tests, of course Checking artifacts Auto-merge some branches Release automation to pypi on ‘v*’ tag pushes Michael #5: SpaceX is using Python for prototyping their Starlink satellite software via Garett Dunn From four-part series on the software that powers SpaceX The software breaks down roughly into two parts: 1) software that flies and 2) software that supports the flying components. For Starlink, one of the main challenges is that our “towers” are orbiting Earth, forcing your path to the internet to change very frequently. The Earth-side network then provides continuous updates on traffic conditions and constellation changes, while each satellite updates the ground on its planned trajectory. Starlink software, both in satellites and on the ground, is written almost exclusively in C++ But the prototyping is done in … Python. The software is developed in a continuous integration environment, with teams merging into the master development branch often and deploying to the fleet of satellites in space each week. Live view findstarlink.com and starlink.sx and starlinkradar.com/livemap.html The Python version allows for rapid iteration during the design phase. Once we are happy with the results of an algorithm, we port it to C++ so it runs efficiently in production. Becky #6:: A beginner’s guide to working with astronomical data it’s a scientific paper but huge sections on using Python to analyse images, remove noise, all the steps needed not just for me as professional but one I hope amateurs will find useful too Huge shoutout to astropy, Michael mentioned it before, revolutionised the field but also those keen amateur astrophotographers who perhaps use a Raspberry Pi to drive their telescope or to analyse their images Extras Michael Python for Astronomy with Dr. Becky episode on Talk Python KFocus laptops a company looking to build software + hardware stack kind of like Apple with macOS. Very focused on AI workloads and high-end GPUs (e.g. 3080) Becky Books! Joke Uber Flaws Distracted Space-Vegas

When aspiring solopreneurs get SEO (search engine optimization) right, the result can be seen by the increase in website traffic, brand visibility, and revenue. These wins make for stronger growth and increased sales opportunities. To find out what DIY SEO tools, tips and shortcuts new small business and side business owners can use and do themselves, Lori Vajda and Nola Boea sat down with SEO expert Melissa McGraw. Her knowledge, insights and helpful ideas for increasing organic SEO results, is the subject of today's episode.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll LearnIncredibly simple, low-cost and quick SEO wins - many of which need only be done once to have a positive lasting effect.The basics of SEO for small businesses from keyword research to tips on how to save time while increasing traffic to your website. Why not having an SEO strategy will likely result in your website not appearing in search results.How organic search drives 51% of all web traffic for both B2B and B2C.(6:46.35) This simple technique for building a commission based affiliate website that entice users to actually click on. (8:38.13) Why is it vital for small business owners to structure their website so it comes up on search engines for meeting in-person or virtually. (10:49.78) Why roughly 80% of small business websites are not being known for what they want their business customers to find them for on search engines like Google.(12:35:89) The real length of time it takes for SEO to work and you to start seeing results.(15:02:10) Four simple and free tips most small business owners miss for getting ranked at the local level on Google searches.(17:40:79) Why it's important that Google keep coming back to your website and easy DIY tips to make sure it does.Resources SEO Expert Melissa McGraw - https://www.thecreativepotential.com/   Instagram at The Creative Potential -  https://www.instagram.com/thecreativepotential/Facebook at SEO Your Site Now - https://www.facebook.com/groups/seoyoursitenow/ Google My Business - https://www.google.com/business/ Answer The Public - https://answerthepublic.com/ Uber Suggests (Neil Patel) -  https://app.neilpatel.com/en/dashboard Pingdom - https://tools.pingdom.com/ This episode was supported by: Be-YOU-nique

Eric, Jason and Ben give an update on the most important developments in local marketing and answer digital marketing questions for local businesses.Special NoteThere was debate during this week's session as to whether the NitroPack Wordpress plugin actually works or was just "spoofing" site speed testing systems like Google, Pingdom, GTMetrix, etc. After some additional research it appears that NitroPack is not spoofing these systems and does indeed help speed up Wordpress-based websites. Here is NitroPack's own response to this claim: https://wpjohnny.com/nitropack-cloud-caching-and-cdn-service-review/#comment-180880Get our email updates – https://localmarketinginstitute.comLive Office Hours sessions - https://localmarketinginstitute.com/office-hoursJoin our Facebook group – https://localmarketinginstitute.com/groupSubscribe to our podcast – https://localmarketinginstitute.com/podcast This Week's Topics and QuestionsWhat is Clubhouse and how does it apply to local marketing?The latest on how Google is fighting spam in Google My BusinessBing drops Yelp for business reviews and turns to other sourcesGoogle My Business adds customer messaging to desktopUpdate on Google My Business image problems with logos / cover imagesShould businesses use the same phone number for different locations?How to quickly improve your website speedWhat is the right image size for GMB posts?Can individual insurance agents have their own Google My Business listing?How do I quickly build inbound links for my website?Do press releases and “Google stacking” actually work?Links Mentioned This Weekhttps://blog.google/products/maps/google-maps-101-how-we-tackle-fake-and-fraudulent-contributed-content/https://www.seroundtable.com/bing-local-drops-yelp-reviews-for-facebook-foursquare-30932.htmlhttps://support.google.com/business/answer/3038177?hl=en#practhttps://nitropack.io/https://ricketyroo.com/

As páginas de produtos do Shopify são provavelmente as páginas mais importantes da tua loja! Se elas não funcionam na perfeição, isso significa que estás a perder clientes e acima de tudo estás a perder dinheiro.Neste episódio do podcast, identifico quais os elementos mais importantes de uma página de produto e quais as estratégias que podes usar para conseguires optimizar a tua página de produto de modo a maximizares as tuas conversões.Recursos falados no episódioFerramentas para ver velocidade de sites- Pingdom: https://www.pingdom.com/- GTMetrix: https://gtmetrix.com/- Google Page Speed: https://developers.google.com/speed/pagespeed/insights/Ferramenta de compressão de imagens:- TinyPNG: https://tinypng.com/Grupo Facebookhttps://www.facebook.com/groups/dropshippingsemsegredos --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropshippingsemsegredos/message Support this podcast: https://podcasters.spotify.com/pod/show/dropshippingsemsegredos/support

When was the last time you took a good look at your website? I mean, a REALLY good look under the hood? If it's been awhile and you've been struggling to get people to hit the BUY BUTTON for your products or services (aka your conversions are "meh, just okay,") definitely listen to this episode for some effective site fixes that will turn your website into a magical selling machine.Today, you'll meet Reese Spykerman, a website expert who has spent more than 15 years creating websites for some of the biggest names in the online world. Today she helps e-commerce businesses increase their sales with website conversion optimization.  Links mentioned in this episode:Https://instagram.com/designbyreese ImageOptim on Machttps://imageoptim.com/mac Pingdom speed testtools.pingdom.com Reese's 3 SECRETS TO TURN YOUR BUSINESS WEBSITEINTO A MAGICAL SELLING MACHINEhttps://www.designbyreese.com/secrets_____________ Want more sales strategies that'll blow the doors off your biz? Let's connect!https://instagram.com/sidegig_centralhttps://www.sidegigcentral.comhttps://facebook.com/sidegigcentral.elena 

We'll be honest: things are not great. But we'll talk about things and technology and then get to our picks.Apple supported Blackout Tuesday.Google and Amazon tweet their support of Black Lives Matter and still give hundreds of thousands of dollars to racist politicians.Civil rights leaders were not impressed by their conversation with Mark Zuckerberg.Wired talks about how to prepare your phone if you're going to protest.Tim Cook's letter to Apple employees after the murder of George Floyd by police.Moltz is enjoying Central Park.Lex likes Crashing and Space Force.Dan is enjoying his rewatch of Avatar.He and Moltz both like Stargirl.Dan also likes Black Lightning.Lex is using the ReelGood app to track shows.Dan uses Just Watch.HBO Max won't hit AT&T data limits but other services will.Our thanks to Pingdom, the website transaction monitoring system. Get alerts when cart checkout, forms, and login pages fail before they affect your customers and your business. Go to pingdom.com/signup right now, for a 14-day free trial—with no credit card required. When you sign up, use code REBOUND at checkout to get a huge 30% off your first invoice!

This week on Taskmaster, we have been commanded to switch chat software in mid-podcast.Enjoy this Twitter account featuring Macs that might have been.And if you want actual Macs, Apple has a new 13-inch MacBook Pro.IBM ViaVoice is one of Dan's picks if you're living in 1998.Webex is now free for group video chatting.Call Recorder is a great way to record Skype calls.Zencaster is a recording tool popular with podcasters.Somehow Moltz likes War of the Worlds, even though it's pretty bleak.Lex likes Zoey's Extraordinary Playlist but Dan is dubious.Dan's current comfort food includes Better Off Ted and Gargoyles.Lex is re-enjoying The Larry Sanders Show.Dan recommends Taskmaster.Lex recommends Kenny vs Spenny.Our thanks to Pingdom, the website transaction monitoring system. Get alerts when cart checkout, forms, and login pages fail before they affect your customers and your business. Go to pingdom.com/signup right now, for a 14-day free trial—with no credit card required. When you sign up, use code REBOUND at checkout to get a huge 30% off your first invoice!

We talk about improving performance for your photography website. What metrics to look at, which to disregard, and what tools to use.  Testing Tools Mentioned: GT Metrix https://gtmetrix.com/ Pingdom http://tools.pingdom.com/ Pagespeed Insights https://developers.google.com/speed/pagespeed/insights/ Webpagetest https://www.webpagetest.org/ Links Mentioned: WP Speed Fix (pagespeed improvement services)https://www.fuelyourphotos.com/wpspeedfix Wordpress Hosting Recommendationshttps://www.fuelyourphotos.com/hosting Perf Matters (Wordpress plugin) https://www.fuelyourphotos.com/perfmatters Short Pixel (Image Compression Tool +plugin) https://www.fuelyourphotos.com/sp WP Rocket (Wordpress caching plugin) https://www.fuelyourphotos.com/wprocket

Dan can't draw, Moltz still doesn't have a new phone and Lex doesn't care about web camera quality.Apple actually shipped face shields before it shipped Moltz a new phone. Typical.You can now get Pcalc merch in Animal Crossing.The controller for the upcoming PS5 is very cool.Moltz says anyone can draw Hitler. Here he proves it.Laptop webcams are kind of terrible.There's a new version of Linea out.Paper is another drawing app the hosts use.Our thanks to Legacybox, the world's largest, most trusted, digitizer of home movies and photos. There's never been a better time to digitally preserve your old home movies, film reels, and photos. Go to Legacybox.com/REBOUND to get 50% off while supplies last.Our thanks to Pingdom, the website transaction monitoring system. Get alerts when cart checkout, forms, and login pages fail before they affect your customers and your business. Go to pingdom.com/signup right now, for a 14-day free trial—with no credit card required. When you sign up, use code REBOUND at checkout to get a huge 30% off your first invoice!

Dan, Lex and John discuss the coronavirus, WWDC, sketchy rumors, hoarding and Apple not making the things we want.Here's your one-stop place to find out, "Is it canceled yet?"Jason Snell on what might happen if Apple cancels WWDC.Tot is a new app from the Iconfactory.There are some rumors of a new iMac and Mac mini.Moltz enjoyed Stellar Commanders.He's also been playing Outlanders and Crossy Road Castle.Dan and Lex tried Two Spies but it didn't stickOur thanks to Pingdom, the website transaction monitoring system. Get alerts when cart checkout, forms, and login pages fail before they affect your customers and your business. Go to pingdom.com/signup right now, for a 14-day free trial—with no credit card required. When you sign up, use code REBOUND at checkout to get a huge 30% off your first invoice!Our thanks as well to Indochino, where you'll find the best made to measure shirts and suits at a great price. Use the promo code "REBOUND" and get $30 off your total purchase of $399. Remember, it's custom or bust 'em.

Bounce rate is a tricky metric you should always keep an eye on. A high bounce rate is often a clear signal that your website’s landing pages don’t meet the expectations of your visitors. In this episode, we'll cover 8 easy steps to help you reduce bounce rate. We'll also explain how to stop guessing why visitors abandon your website without taking any action. (Hint: you should use website exit surveys and ask them directly).Useful tools and links mentioned in this episode:To monitor your page load speed, use Pingdom or Google Pagespeed InsightsTo find out if your website is mobile-friendly, run a testTo learn how to build a lead magnet, read this guideTo read how Larry Kim reduced his website's bounce rate using exit-intent popups, check this articleThe episode is based on a blog post about ways to reduce bounce rate. Don't forget to subscribe!

Matt Birchler has some great thoughts on where watchOS should go.Six Colors gives its annual Apple report card.YouTube-dl is a command line tool for downloading YouTube videos.Ring doorbells had a bad 2019.Google admits it sent private videos to strangers.An artist used 99 phones to make virtual traffic jams.Our thanks as well to Indochino, where you'll find the best made to measure shirts and suits at a great price. Use the promo code "REBOUND" and get $30 off your total purchase of $399.Our thanks to Pingdom, the website transaction monitoring system. Get alerts when cart checkout, forms, and login pages fail before they affect your customers and your business. Go to pingdom.com/signup right now, for a 14-day free trial. Use the code REBOUND at checkout to get a huge 30% off your first invoice!

Strona internetowa to must have każdego przedsiębiorcy. Jednak okazuje się, że sama strona nie gwarantuje zainteresowania klientów. Co zrobić, by przyciągnąć klienta na stronę i zrobić dobre pierwsze wrażenie? Posłuchaj podcastu i dowiedz się, co zrobić, by twoja strona internetowa pomagała ci sprzedawać. 05:59 Jak przyciągać potencjalnych klientów na stronę internetową? 10:37 Artur Jabłoński „Skuteczna reklama na Facebooku” 21:12 Dlaczego niektóre osoby wchodzą na stronę i od razu uciekają? 30:29 W jaki sposób zwiększyć zaangażowanie użytkowników na stronie? 44:11 Jak zachęcić odwiedzających stronę internetową do kontaktu z firmą? Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow 3 rzeczy do zrobienia po wysłuchaniu tego podcastu: - Aby klient wszedł na twoją stronę i wysłał zapytanie ofertowe lub złożył zamówienie, powinieneś go najpierw przyciągnąć na stronę i zrobić dobre pierwsze wrażenie. Później skup się na tym, żeby go zaangażować i skłonić do pożądanego działania (np. pozostawienia adresu e-mail). - Jeżeli twoja grupa docelowa dzieli się na segmenty, które mają różne potrzeby, to każdy z nich należy traktować inaczej. - Zadbaj o odpowiedni, spójny z twoją marką wygląd strony i jej sprawne działanie. Na tej podstawie klienci podświadomie wyrabiają sobie opinię o funkcjonowaniu twojej firmy. Przydatne linki: Artur Jabłoński „Skuteczna reklama na Facebooku” https://sklep.marketerplus.pl/ksiazka-skuteczna-reklama-na-facebooku-w-wersji-papierowej Konferencja MWF https://malawielkafirma.pl/konferencja Strona Adriana http://projektymalychdomow.com.pl/ Wtyczka Google Reviews Widget https://wordpress.org/plugins/widget-google-reviews/ Targi Kids Time w Kielcach http://kidstime.pl/ Podcast Piotra Kantorowskiego Prawo dla Biznesu https://prawodlabiznesu.eu/blog/ Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=pl GTmetrix https://gtmetrix.com/ Pingdom https://tools.pingdom.com/ Wtyczka ShortPixel do kompresji obrazków na stronie https://malawielkafirma.pl/shortpixel Firma hostingowa The Camels https://thecamels.org/aff.php?aff=277 Test optymalizacji mobilnej Google https://search.google.com/test/mobile-friendly Przewodnik Damiana Ramsa Google Analytics dla blogerów https://www.damianrams.pl/google-analytics-dla-blogerow-przewodnik/ Przykład FAQ na stronie Konfeo https://admin.konfeo.com/ref/Mqte3rV7KoHJVNfCp6DpRGf6 – zakładka „Najczęstsze pytania” Książka Darka Puzyrkiewicza Biblia copywritingu http://onepress.pl/view/54826/bibcop Agencja Exposure Ninja – darmowy przegląd strony internetowej https://exposureninja.com/review/ Wtyczka do formularzy Quform https://1.envato.market/01LZL Posłuchaj też tych odcinków: 288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 272: Jak zdobyć zaufanie klientów https://malawielkafirma.pl/jak-zdobyc-zaufanie-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/ 145: Jak pisać skuteczne oferty sprzedażowe https://malawielkafirma.pl/copywriting/ 295: Biznes zbudowany na włosach https://malawielkafirma.pl/spolecznosc-biznes-agnieszka-niedzialek/

Strona internetowa to must have każdego przedsiębiorcy. Jednak okazuje się, że sama strona nie gwarantuje zainteresowania klientów. Co zrobić, by przyciągnąć klienta na stronę i zrobić dobre pierwsze wrażenie? Posłuchaj podcastu i dowiedz się, co zrobić, by twoja strona internetowa pomagała ci sprzedawać. 05:59 Jak przyciągać potencjalnych klientów na stronę internetową? 10:37 Artur Jabłoński „Skuteczna reklama na Facebooku” 21:12 Dlaczego niektóre osoby wchodzą na stronę i od razu uciekają? 30:29 W jaki sposób zwiększyć zaangażowanie użytkowników na stronie? 44:11 Jak zachęcić odwiedzających stronę internetową do kontaktu z firmą? Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow 3 rzeczy do zrobienia po wysłuchaniu tego podcastu: - Aby klient wszedł na twoją stronę i wysłał zapytanie ofertowe lub złożył zamówienie, powinieneś go najpierw przyciągnąć na stronę i zrobić dobre pierwsze wrażenie. Później skup się na tym, żeby go zaangażować i skłonić do pożądanego działania (np. pozostawienia adresu e-mail). - Jeżeli twoja grupa docelowa dzieli się na segmenty, które mają różne potrzeby, to każdy z nich należy traktować inaczej. - Zadbaj o odpowiedni, spójny z twoją marką wygląd strony i jej sprawne działanie. Na tej podstawie klienci podświadomie wyrabiają sobie opinię o funkcjonowaniu twojej firmy. Przydatne linki: Artur Jabłoński „Skuteczna reklama na Facebooku” https://sklep.marketerplus.pl/ksiazka-skuteczna-reklama-na-facebooku-w-wersji-papierowej Konferencja MWF https://malawielkafirma.pl/konferencja Strona Adriana http://projektymalychdomow.com.pl/ Wtyczka Google Reviews Widget https://wordpress.org/plugins/widget-google-reviews/ Targi Kids Time w Kielcach http://kidstime.pl/ Podcast Piotra Kantorowskiego Prawo dla Biznesu https://prawodlabiznesu.eu/blog/ Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=pl GTmetrix https://gtmetrix.com/ Pingdom https://tools.pingdom.com/ Wtyczka ShortPixel do kompresji obrazków na stronie https://shortpixel.com/otp/af/TSI2TRJ77804 Firma hostingowa The Camels https://thecamels.org/aff.php?aff=277 Test optymalizacji mobilnej Google https://search.google.com/test/mobile-friendly Przewodnik Damiana Ramsa Google Analytics dla blogerów https://www.damianrams.pl/google-analytics-dla-blogerow-przewodnik/ Przykład FAQ na stronie Konfeo https://www.konfeo.com/pl/blog/faq/ Książka Darka Puzyrkiewicza Biblia copywritingu http://onepress.pl/view/54826/bibcop Agencja Exposure Ninja – darmowy przegląd strony internetowej https://exposureninja.com/review/ Wtyczka do formularzy Quform https://1.envato.market/01LZL Posłuchaj też tych odcinków: 288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 272: Jak zdobyć zaufanie klientów https://malawielkafirma.pl/jak-zdobyc-zaufanie-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/ 145: Jak pisać skuteczne oferty sprzedażowe https://malawielkafirma.pl/copywriting/ 295: Biznes zbudowany na włosach https://malawielkafirma.pl/spolecznosc-biznes-agnieszka-niedzialek/

Published Dec 14, 2015 WEBSITE DEVELOPMENT IMPROVEMENTS Speed is a factor in Googles ranking algorithm - Search Engine Land The better the user's experience means the greater the potential for higher ranking - Search Engine Land How website speed impacts search ranking - Moz.com HTTP2 introduces several new features designed to improve page load times - Cloudflare In order to enable HTTP2, your website server software will need to be upgraded to be compatible with this updated protocol -Cloudflare If you've made significant changes to improve your landing page experience, you might not see an immediate impact, but you may see results within days or weeks. - Adwords GOOGLE PAGE LOAD TIME IMPROVEMENT TOOLS Insights tool - PageSpeed Recommendations - Google Analytics TEST THE SPEED OF YOUR WEBSITE TOOLS Google or Pingdom

Dan got the power bank the Wirecutter recommends.Moltz is into iPhone 9 rumors.The PopPower charger lets you charge an iPhone with a Popsocket on it.Once again the FBI is trying to screw up iPhone security.A former developer of Internet Explorer for the Mac looks back on its 20th anniversary.No, Safari is not switching to Chromium.Sonos's recycling mode is a bad look.Ballie is a little snitch.Dystopian products for our dystopian future.Our thanks to Pingdom, the website transaction monitoring system. Get alerts when cart checkout, forms, and login pages fail before they affect your customers and your business. Go to pingdom.com/signup right now, for a 14-day free trial—with no credit card required. When you sign up, use code REBOUND at checkout to get a huge 30% off your first invoice!Our thanks also to Kensington, the people who make universal docking stations that are designed to increase productivity. Get access to more ports and make your laptop as powerful as a desktop with HDMI and display link video connectors plus USB 3.0, USB C, and Thunderbolt 3. Visit kensington.com/rebound right now to check out Kensington!Our thanks as well to Indochino, where you'll find the best made to measure shirts and suits at a great price. Use the promo code "REBOUND" and get $30 off your total purchase of $399. And remember the Rebound's Indochino catch phrase... it's custom or bust 'em!

Dan suggests this multi-tool for a stocking stuffer in, uh, 12 months.Dan likes his Material Dock from Studio Neat.Moltz is getting into using Goodnotes.Lex got a knock-off Switch pro controller.Moltz wanted to like Stela but found it frustrating.Our thanks to Pingdom, the website transaction monitoring system. Get alerts when cart checkout, forms, and login pages fail before they affect your customers and your business. Go to pingdom.com/signup right now, for a 14-day free trial—with no credit card required. When you sign up, use code REBOUND at checkout to get a huge 30% off your first invoice!Our thanks also to Kensington, the people who make universal docking stations that are designed to increase productivity. Get access to more ports and make your laptop as powerful as a desktop with HDMI and display link video connectors plus USB 3.0, USB C, and Thunderbolt 3. Visit kensington.com/rebound right now to check out Kensington!

This week, Hannah and Sarah discuss what crawl budget is, why it is so important for SEO and what you can do to maximise it.  They cover everything from how to tell Google which pages to crawl to how you can make sure Google indexes and crawls new content. How will you fair with this week's feature? Will you beat Sarah? Links to resources discussed in the podcast: What Crawl Budget Means for Googlebot (https://webmasters.googleblog.com/2017/01/what-crawl-budget-means-for-googlebot.html) Submit URLs to Google (https://developers.google.com/search/docs/guides/submit-URLs) Google Analytics (https://analytics.google.com/analytics/web/) Google Search Console (https://search.google.com/search-console/about) Pingdom (https://www.pingdom.com/) Google Lighthouse (https://developers.google.com/web/tools/lighthouse)

On episode #14 of The Digital Saikat Show, I share how you can easily determine your website speed. There are three major platforms that I also use and recommend to check your website. 1. Google Speed Test 2. Pingdom 3. GTmetrix. This kind of tool impactful to check your website speed. You also follow me on Instagram & TikTok

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Ways to Boost your Site Speed. [00:29] How site speed can improve your search engine ranking. [01:03] The tools to measure and help you increase your site speed. [01:38] Creative and uncommon ways to increase speed! [02:28] Using WP Beginner to challenge yourself to even faster speeds. [03:30] All the different ways and small things you can do to speed up. [04:05] Finding a developer on UpWork to do all of this for you. [04:58] Reasons why people go after these improvements in the first place. [05:22] That is it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Amazon Shopify GTmetrix Lighthouse Pingdom WP Beginner UpWork Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Creative Ways to Boost your Site Speed. [00:29] How site speed can improve your search engine ranking. [01:03] The tools to measure and help you increase your site speed. [01:38] Creative and uncommon ways to increase speed! [02:28] Using WP Beginner to challenge yourself to even faster speeds. [03:30] All the different ways and small things you can do to speed up. [04:05] Finding a developer on UpWork to do all of this for you. [04:58] Reasons why people go after these improvements in the first place. [05:22] That is it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Amazon Shopify GTmetrix Lighthouse Pingdom WP Beginner UpWork Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[01:45] Wie kommt man bei Google auf Platz 1?[02:45] Was sagt Google selbst dazu und stimmt das?[06:00] Die 10% Regel[06:55] Content[10:10] Suchintention[12:25] On Page Optimierung[14:20] Linkbuilding[16:30] Technical, Page Loading Speed[17:30] Immernoch nicht auf Platz 1? Was soll man jetzt machen?[21:50] Google Rankbrain[27:45] Fazit[30:05] Outro—Erwähnte Tools & Ressourcen:Backlinko CTR Grafik: https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/08/google-organic-ctr-breakdown-by-position.pngWebsite Auditor: https://www.link-assistant.com/website-auditor/Pingdom: https://tools.pingdom.com/Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/ AMP: https://amp.dev/Google Optimize: https://optimize.google.com/optimize/home/ Optimizely: https://www.optimizely.com/Ryan Stewart CTR Template: https://ftf.agency/seo-split-testing/Matt Digity Black Sheep Blog Post: https://diggitymarketing.com/stuck-on-page-2-are-you-the-black-sheep/—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1

I dette afsnit snakker Kåre og jeg omkring noget der kan få de fleste til at bande: Hastighed. Vi dykker ned i nogle af de mest almindelige årsager til at din hjemmeside er langsom og hvad du kan gøre ved det. Vi starter med de “lavthængende frugter” som de fleste, med lidt eller ingen teknisk baggrund, kan starte med og som giver de første markante forbedringer. Der efter kaster vi os ud i de lidt mere avanceret ting og slutter af i den helt tunge ende. Der er med andre ord lagt op til et afsnit som ender med at blive ret nørdet og noget længere end vores andre afsnit. Derfor har vi delt afsnittet op i 2 dele hvor del 1 er for de fleste og i del 2 kommer vi ind på de lidt tungere og klart mere nørdet dele af hastighed og optimering. Noter til afsnittet Google Page Speed Insights (Page Speed Score): https://developers.google.com/speed/pagespeed/insights/Pingdom: https://tools.pingdom.com/Den Danske WordPress Gruppe på Facebook: https://www.facebook.com/groups/wordpressfan/LiteSpeed Cache: https://da.wordpress.org/plugins/litespeed-cache/WP Rocket: https://wp-rocket.me/ShortPixel: https://shortpixel.com/Bulk Resize Photos: https://bulkresizephotos.com/en

Si torna a scuola, il lavoro riprende ai dei ritmi serrati e le aziende tornano al loro normale funzionamento. Durante la normale navigazione web del vostro sito aziendale vi accorgete che qualcosa non va, beh questa puntata l'ho registrata sopratutto per voi. Infatti tempo 15 minuti di analisi con i Tools descritti in puntata ed avrete un panorama del perché il sito preso in esame non funziona come dovrebbe. Ovviamente i report sono facilmente leggibili sia dai neofiti della materia che, nella parte analitica, utili da sottoporre al tecnico che sta seguendo la parte web di quel sito ed a cui potete sottoporli con le vostre domande e spunti per migliorare il lavoro fatto.-----Link Utili : https://www.magnetarman.com/glitch-1x05/-----

Det stora e-postserver- och postpaketavsnittet! Rutger Hauer är död Ars technicas war stories-videor. Blade runner - en resa i kompressionens tecken Fredriks eventuella hostingproblem - dags att skaffa en mycket liten VPS? Semestern är här, Fredrik tycker redan det kan bli svalare Jockes pool-liner har kommit. Tre veckor för sent men lagom till värmen? Lite hat mot DHL En mycket udda postupplevelse En Legonära upplevelse Uppföljning om NASAs mobila plattform och deras crawler-transporter. Kan det bli mer Dune 2 än crawler-transporter? Framtiden för Fredriks pensionerade Mac mini Ska vi ersätta Dropbox? fredwasfed - veckans Instagramtips Länkar Rutger Hauer Jockes text om Rutger Hauer Liftaren Blind fury Sin city Split second Laydyhawke Ars technicas war stories Avsnittet om Blade runner-spelet Dune II Freshrss Tiny tiny RSS Pingdom Oderland One.com Kerio connect Activesync Dovecot Postfix Crawler-transporter Österbotten Nykarleby Allt om trädgård Artikeln om Sandra Neumans grymma trädgård Nextcloud Talk show med Daniel Jalkut fredwasfed Instagrammaterial om Apple park Två nördar - en podcast. Fredrik Björeman och Joacim Melin diskuterar allt som gör livet värt att leva. Fullständig avsnittsinformation finns här: https://www.bjoremanmelin.se/podcast/avsnitt-174-underdelen-av-jabba-the-hutt.html.

The trick is to get your business to show up in Google's local map pack. Here's how you can achieve that: Create your profile on Google My Business. So many people forget to do this. Your location will not show up in maps at all without it. When you create the page, try to have a physical address vs a service area so you can start creating your NAP (Name, Address, Phone Number) everywhere. Get lots of positive reviews! Work on getting quality reviews and make sure to always respond to every review; good or bad. Never pay for fake reviews! The best thing to do here is to simply have a strategy and ask for them. Optimize your website. After you've worked on those two things then make sure your website speed is great. Run it by Pingdom.com. You also want to be ranking for specific keywords. Use Google Keyword Planner to better understand what people are searching for. Ideally, you'll want to find keywords that are most closely related to your business, have high search volume (lots of people searching for them) and low competition. Those are your low-hanging fruit, to start with. Once you've chosen low-hanging fruit keywords for your business, you need to use these keywords on specific pages of your site. Search spiders put a lot of weight on mentioning your keywords in the titles, meta descriptions and the URLs of pages. The trick is to do this while still writing in a way that sounds natural and human—not like you're just jamming in keywords so you'll rank. ______________________________________________ What do you think about this episode? We'd love to hear from you! Share us your suggestions, comments or questions. And we'd love to include that on our next show. Reach us on the links listed below. Website: www.bitbranding.co Facebook: www.facebook.com/bitbranding Instagram: www.instagram.com/bitbranding Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

Fredrik turistar i sin egen hemstad … och glömmer klockladdaren. Smärre kris uppstod Jocke gör bykrogen på stort allvar Jocke byter jobb och får ny Macbook pro som dator Plånboksgate Brotli! Microsoft stänger sin bokbutik på nätet och konfiskerar kundernas böcker Seven Days Out - dokumentärserie på Netflix. Avsnitt om Cassini-projektet på NASA Och huvudämnet för avsnittet: Hur blev vi vad vi blev i våra yrkesroller? Länkar Marieberg köpcentrum Kodsnack om Tobias Mac pro Brotli Micrsoft stänger sin bokbutik Seven days out Cassini Challenger Columbia var den andra, inte Discovery Rapporten om hur man kunde räddat besättningen på Columbia The martian The Challenger disaster (2013) The Challenger disaster (2019) Dollarstore Popwire Binero Pingdom Ida Blix 99mac podcast Video på Youtube Emporia CEBIT Sweclockers Siracusas recensioner av Mac OS X Federico Viticcis recensioner av IOS Jockes rekommendation på poddavsnitt från 99mac: avsnitt 10 Iller fångad på suddig bild! Två nördar - en podcast. Fredrik Björeman och Joacim Melin diskuterar allt som gör livet värt att leva. Fullständig avsnittsinformation finns här: https://www.bjoremanmelin.se/podcast/avsnitt-162-ingen-touch-id-inget-lull-lull.html.

Heutzutage gehört eine Website zum guten Ton. Sie ist die digitale Visitenkarte des Unternehmens. Neben dem Design und den Inhalten ist in unserer schnelllebigen Zeit auch ein wichtiger Faktor – DIE Geschwindigkeit der Website! In dieser Folge gehe ich auf die, für mich, einfachsten aber auch wichtigsten Punkte ein, wie man seine Geschwindigkeit der Website optimieren kann. Aber auch wie man sie denn eigentlich messen kann.

SEO can be confusing. How do you even start doing SEO? Surely it's too techy and difficult to DIY your SEO, right? Wrong. Today's guest, Kate Toon, is the queen of SEO, in an industry full of dodgy “experts”. Today, we're talking about SEO basics and how to get your website found by Google - without it costing you a fortune or hours of your time. Kate's recommended links: Pingdom: https://www.pingdom.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ Ask the Public: https://answerthepublic.com/ Keyword.io: https://www.keyword.io/ Google Webmaster tools/Search Console: https://search.google.com/search-console/ Yoast plugin for Wordpress: https://yoast.com/ Kate's Facebook Group - I Love SEO with Kate Toon: https://www.facebook.com/groups/recipeforseosuccess/ Kate's SEO Nibbles course (it's free!): https://therecipeforseosuccess.com/seo-courses/seo-nibbles/

See title. Google Cloud Diane Greene steps down as Google's cloud chief (https://www.axios.com/diane-greene-steps-down-as-googles-cloud-chief-1542390453-6335b289-b216-4584-a615-ddb9114a47f5.html) Google looks to former Oracle exec Thomas Kurian to move cloud business along (https://techcrunch.com/2018/11/18/google-looks-to-former-oracle-exec-thomas-kurian-to-move-cloud-business-along) Longer CNBC piece on the switch (https://www.cnbc.com/2018/11/16/kurian-has-to-overcome-a-bitter-feud-between-google-and-oracle.html). Ray Wang (https://www.computerworlduk.com/it-leadership/who-is-thomas-kurian-new-google-cloud-ceo-3687161/): “Enterprise customers need a different level of care, and Google hasn't been able to deliver to date. So the resources available to Diane may not have always been allocated in the right place, but the resource is there and he has to sit down and see what partners and customer are saying.” More: ‘This might take the form of a growth of the sales or go-to-market teams at Google Cloud, but essentially "enterprises need consistency and roadmaps to adjust as they go," Wang said, and Google Cloud needs to do better at delivering that if it wants to take a bigger chunk of the public cloud market over the crucial coming years. "Google has the opportunity, but the window is closing, so there is 18 months to two years to right the ship," he said.’ History (https://www.reuters.com/article/us-oracle-kurian-insight-idUSKBN0KL0BL20150112): built middleware business in the 2000s, Fusion ERP apps integration, cloud business. The Corporate Culture Survival Guide (https://www.goodreads.com/book/show/27991667-the-corporate-culture-survival-guide-new-and-revised-edition). Relevant to your interests Coté’s stump speech recordings (http://cote.coffee/bettersoftware/). CX is nothing if you don’t change your business (https://diginomica.com/2018/11/12/is-cx-killer-app-for-erp-vendors/) - same for digital transformation, e.g., maybe stuff here (https://www.americaninno.com/austin/inno-news/capital-one-acquires-austin-shopping-and-price-comparison-startup-wikibuy/). Uber getting more legal (https://www.bloomberg.com/news/articles/2018-11-20/uber-is-reworking-its-playbook-for-world-domination). “Economic Recession Could Drive Serverless Standardization, Consolidation.” (https://www.sdxcentral.com/articles/news/economic-recession-could-drive-serverless-standardization-consolidation/2018/11/) Oracle to acquire Talari Networks (https://www.zdnet.com/google-amp/article/oracle-to-acquire-talari-network/). BlackBerry agrees to acquire Cylance for $1.4 billion (https://www.axios.com/blackberry-acquire-cylance-cybersecurity-deal-10a31627-730a-4890-867b-cc4147bbec54.html). Major SMS security lapse is a reminder to use authenticator apps instead (https://www.theverge.com/2018/11/16/18098286/vovox-security-breach-two-factor-authentication-2fa-codes-exposed). AWS rolls out new security feature to prevent accidental S3 data leaks (http://bwhichard [11:21 AM] https://www.zdnet.com/article/aws-rolls-out-new-security-feature-to-prevent-accidental-s3-data-leaks/). Users "Starting to Reach for Torches and Pitchforks" amid Fresh Azure and Office 365 Lockout (https://www.cbronline.com/news/azure-down-office-355-down). Tim Cook defends using Google as primary search engine on Apple devices (https://arstechnica.com/gadgets/2018/11/tim-cook-defends-using-google-as-primary-search-engine-on-apple-devices/). Charles Phillips billboards (https://gawker.com/5454315/oracle-president-admits-to-affair-with-woman-from-mystery-billboards). Nonsense Mark Zuckerburg wants you to use Android (https://mashable.com/article/mark-zuckerberg-android-phones-after-apple-ceo-tim-cook-criticism/#g66zRCCRjsqK) Sponsored by Solarwinds This episode is sponsored by SolarWinds® and this week, SolarWinds wants you to know about their tools designed for DevOps: Pingdom®, AppOptics™, Papertrail™, and Loggly®. Today’s recognized pillars of observability combine metrics, traces, and logs to enable DevOps teams to monitor system and application performance. But, these capabilities provide only limited insights into application performance because they ignore the user’s experience—a critical measure of application performance. Understanding if a system is slow or unavailable from an end user’s perspective is crucial in today’s digital world, even if the metrics are good and there are no alerts. Altogether, the combined functionality of Pingdom, AppOptics, Papertrail, and Loggly brings together real user monitoring, synthetic user monitoring, web and application performance metrics, distributed tracing, event aggregation, and log management to help proactively identify bottlenecks and accelerate troubleshooting. By bringing user experience, metrics, traces, and logs together with an easy-to-use, complementary toolkit, DevOps teams gain unmatched visibility into their cloud environment, so they can seamlessly follow an alert or issue from one product into another to resolve issues quickly and get back to focusing on the more proactive elements of their job. Over 275,000 customers worldwide and 499 of the Fortune 500 trust and rely on SolarWinds for their monitoring software. To learn more or try the company’s DevOps products for free, visit http://solarwinds.com/devops. Going to AWS re:Invent? Visit SolarWinds at booth 608 to see their products designed for DevOps first-hand. Conferences, et. al. Dec 12th and 13th, Toronto - SpringTour Toronto (http://springonetour.io/2018/toronto), Coté MC’ing doing open spaces. He won’t be at the Paris one, Dec 4th and 5th (http://springonetour.io/2018/paris) which is stupid planning on his part. 2019, a city near you: The 2019 SpringTours are posted (http://springonetour.io/). Coté will be speaking at many of these, hopefully all the ones in EMEA. They’re free and all about programming and DevOps things. Free lunch and stickers! Get a Free SDT T-Shirt Write an iTunes review of SDT and get a free SDT T-Shirt. Write an ITunes Review on the SDT iTunes Page. (https://itunes.apple.com/us/podcast/software-defined-talk/id893738521?mt=2) Send an email to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and include the following: T-Shirt Size, Preferred Color (Light Blue, Gray, Black) and Postal address. First come, first serve. while supplies last! Listener Feedback Brian from Austin got T-shirt because he wrote an iTunes Review! SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Follow us on Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/) or LinkedIn (https://www.linkedin.com/company/software-defined-talk/) Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you a sticker. Listen to the Software Defined Interviews Podcast (https://www.softwaredefinedinterviews.com/). Check out the back catalog (http://cote.coffee/howtotech/) Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=8) and he wants you to buy it for $0.99. Recommendations Brandon: Homecoming (https://www.amazon.com/dp/B07FNZ35DV/?ref=dvm_us_dl_sl_go_ast_HC_TLeP5|c_294565360295_m_yH0Ue2zJ-dc_s__&gclid=Cj0KCQiA28nfBRCDARIsANc5BFAMIAH6vgtVejxEMRGSmUJPAw_pJ4LLEsWBZlo3KhaARTPVK3LBMxQaAtemEALw_wcB). Coté: UK Registered Traveler (https://www.gov.uk/registered-traveller), bread (https://www.instagram.com/p/BqaJTfwgez1/).

Episode #2 : vitesse de chargement - 1ere partie A quoi cela sert d'avoir un site rapide ? C'est quoi un site 'rapide' ? Bonjour à tous et bienvenue dans ce deuxième épisode de R/E e-commerce aujourd'hui j'aimerais aborder avec vous le thème de la vitesse de votre boutique. dans notre premier épisode nous avions parlé simplicité et pragmatisme c'est une notion que j'aimerais reprendre ici dans la recherche de la performance et de la vitesse de chargement de votre site Loin d'en faire une bataille d'ego pour afficher fièrement son score Pingdom ou PageSpeed, il y a deux conséquences à avoir un site rapide. 1/ Ne jouer pas avec la patience de vos clients et 2/ soyez sympa avec google, il vous le rendra bien. La première est un impact direct sur vos ventes puisque plus une page met de temps à charger plus un internaute pourra perdre patience et fermer l'onglet ou passer à l'onglet suivant qu'il aura ouvert lors de sa recherche. avec des standards élevés chez les gros site e-commerce en France ou mondial combler cet écart n'est pas un exploit et jamais inutile. Malheureusement ou non il faut suivre techniquement pour être crédible commercialement parlant. le second impact sera sur le SEO - c'est-à-dire l'optimisation des pages de votre site pour augmenter le potentiel d'être en première page de résultats Google - ou bing d'ailleurs. et oui c'est un des paramètres pris en compte par les algorithmes des moteurs de recherche et le seo en se résume pas uniquement à des balises, des liens entrants, des mots-clés ou des URL optimisés... après avoir passé du temps à rechercher les éléments à optimiser faisant une réelle différence passons au concret. On veut nous faire croire qu'il y a plein de choses à faire et pleins de trucs ou plugins à installer. donc ne vous laissez pas tenter par l'installation de n'importe quel plugin ou module miracle et écoutez la suite. Je ne suis pas Ingénieur informaticien même si j'aime les ordinateurs, je suis juste pragmatique et je vous fais part retour d'expérience sur 5 points à améliorer afin de passer d'un score médiocre à bon. quand je dis bon c'est entre 85 et 90 sur pagespeed. À noter que je mets d'office de côté toute solution où il faut toucher à un fichier ou au code du site. deuxième chose à noter dont on reparlera plus tard j'espère, pas de modèles freemium sur PrestaShop donc impossible de tester les fonctionnalités de base d'un module sans l'acheter. À l'inverse sur WordPress il existe des dizaines de modules pour une fonction donnée et qui permettent souvent un test avant de passer en version premium payante. J'ouvre ici une parenthèse: la quête d'un score de 100 / 100 sur pagespeed de Google par exemple et une utopie et résultera souvent d'un site complètement inutilisable avec des scripts ne se chargeant pas ou pire.

PageSpeed sangat berperan dalam SEO, Dari pembahasan yang ada di Podcast diatas. Berikut link2 untuk melihat kecepatan website anda atau kompetitor anda : Google : https://developers.google.com/speed GTmetrix : https://gtmetrix.com/ Pingdom : https://tools.pingdom.com/

In this podcast, I talked about one of the best and easy to use tool called Pingdom to check Website's performance. You can use Pingdom tool to check how well optimized your WordPress website is and what exactly needs to be done for better performance results. If you do not have time or technical skills, my team will optimize your WordPress website for you. Visit https://orangewp.com for more information.

Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Today, She is talking about The CLICK Technique, (http://www.theclicktechnique.com/) a five-day crash course of her own invention that teaches business owners how to get on top of their game if their website isn’t generating the traffic they need. Each letter in the word “CLICK” stands for a different step needed to complete the circle, and our steps today will be focused on the letter “L”, for land. So, let’s get started! IN THIS EPISODE YOU WILL LEARN: * A quick refresher on The CLICK Technique! As stated above, it’s a free invention of my own design that’s made to help business owners kick-start their online marketing. For what we talk about today, we’re really focused on the letter “L”, which stands for land. When preparing a landing page, you need to make sure you’ve got the following seven steps in mind! * Step 1: Google Analytics. I know, among other things, Google Analytics can be extremely overwhelming and be trying to figure out something that complicated doesn’t always fit into your schedule. However, it doesn’t matter if you’re never going to look at them—you need to have it installed on all of your websites. By creating an account, you can receive a free piece of code that you insert into the header of your website. Once that’s done, Google will begin to track everything about the people that visit your website—where they came from, how long they stayed, and so on. (If you need help installing Analytics, there’s a mini training with The CLICK Technique!) * Step 2: You must have a pixel installed on your website! I’ve talked about this before in a previous podcast, but I cannot stress just how important a pixel it. By signing up for a Facebook Business Manager account, you can walk through the steps and generate a code for a Facebook Pixel that you can install on your website. What this does is not only enable you to reach out to people who’ve visited your website recently, but it also lets you start tracking people. With this warm audience already generated, you know who to target when you start doing advertisements! * Step 3: Your website must be mobile friendly! In this day and age, over 75% of people who visit your website for the first time will be doing so from a mobile device. Therefore, if your website doesn’t translate well to a smartphone or an iPad, people will instantly click away due to inaccessibility. Additionally, Google is now dedicating a whole portion of their search engine index and principles to go around mobile-friendly search. It’s very important that your website is mobile friendly, and Google can provide an answer to if your website is considered mobile friendly. Overall, you’re losing customers if you don’t, so it’s well worth the investment. * Number 4: Make sure your website looks good. In this day and age of sites like WordPress, SquareSpace, and Wicks, there is no reason for your website to look like trash. It needs to look professional with fonts and pictures, and you should sit down and spend time on the copy. After all, if you’re going to go through the trouble of having a website that people will go to, then you need to put thought and time into it. * Number 5: Make sure you’ve got excellent speed on your website. By using a tool called Pingdom tools, you can check how your website stacks against all the websites on the web in terms of how fast it loads. Through this test, you can also receive a list of things you can fix to improve your website speed. This is important for a lot of reasons,

47% of consumers expect a web page to load in 2 seconds or less. 40% abandon websites that take more than 3 seconds to load. How fast is your website loading? Tools: - Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ - GTMetrix: https://gtmetrix.com/ - Pingdom: https://www.pingdom.com/ Branded Innovation: https://www.brandedinnovation.com/

Page Speed wird als Rankingfaktor immer wichtiger, besonders für Mobile SEO. Ich demonstriere Euch das Google Page Speed Tool und vergleiche die Resultate mit dem Pingdom Speed Test. Worauf Ihr bei der Optimierung der Geschwindigkeit Euerer Website besonders achten solltet und wie sich die Ergebnisse der beiden beliebten Tools unterscheiden, erfährst Du in der 168. Folge von #SEODRIVEN. Womit misst Du die Geschwindigkeit Deiner Website? 1.000x SEO CHECK KOSTENLOS:Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt deine Domain ein unter:http://ift.tt/2DwfbxJ Über SEO-Driven:In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: http://ift.tt/2wewldLÜber Christian B. Schmidt:Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier:http://ift.tt/2DxlSzDMehr von mir im Netz:http://ift.tt/2j12cqxhttps://youtube.com/subscription_center?add_user=cbschmidtdehttps://twitter.com/cbschmidthttp://ift.tt/2zOXwMuhttp://ift.tt/2j0xX36http://ift.tt/2zOX010Vollständiges Impressum:http://ift.tt/2jFuV88 Folge direkt herunterladen

En el podcast de hoy os voy a hablar de…Google Page Speed. Un site que Google pone a nuestra disposición, para diagnosticar la optimización de cualquier página web. (Para más información sobre el podcast visita https://supervivencia digital.es o https://ignaciobernabeu.com) Efectivamente, en alguno de mis podcasts ya adelanté que haría monográficos de Google, y hoy vamos a dar un repaso a Google Page Speed, o Page Speed Insights. Para qué sirve, cómo se utiliza, y también menciono un apartado extra que es, para qué NO sirve. PageSpeed Insights (PSI) es una web, que al introducir la url, proporciona datos sobre el rendimiento de las páginas tanto en dispositivos móviles como en ordenadores, y ofrece consejos para mejorarlas. Existen emociones encontradas cuando se habla de Google PageSpeed. Para muchas personas es una biblia que hay que seguir a pies juntillas. Mientras que para otras personas, entre las que me incluyo, es una buena herramienta para medir la velocidad de carga de una web, pero no debemos obsesionarnos demasiado con ella. Dejadme que antes de repasar algunos puntos de esta herramienta, destaque dos cosas. La primera de ellas es que para obtener una información más sólida y real, deberías combinar el diagnóstico de Page Speed Insights con el diagnóstico de otras herramientas como GTMetrix, Darebost, o Pingdom por ejemplo. La segunda, es que Google Page Speed sólo analiza cuestiones relativas a la velocidad de carga, y este dato supuesto que hay que tenerlo en cuenta y trabajarlo. Pero ser ligera, no es la única función de tu web. Mira Amazon por ejemplo, o HBO, o el mundo, por ejemplo. Son páginas que deben buscar el equilibrio entre velocidad de carga y experiencia de usuario, siendo esta última siempre acorde con los objetivos de la web. Así que, velocidad de carga sí, pero objetivos de la web, también. Y ahí está el equilibrio que hay que conseguir. Una de las áreas más frustrantes para muchos usuarios de Google PageSpeed Insights, son sus informes. Por un lado identifica los problemas que ha encontrado, pero muchas veces no ofrece pauta claras sobre cómo localizarlo y resolverlo. Se basa en reglas generales. Otro tema interesante sobre Page Speed es que a medida que el sitio web o las visitas aumentan, la valoración de PageSpeed Insights se resentirá aunque sigamos las mejores recomendaciones. En este caso, no queda más remedio que utilizar las herramientas más especializadas o contar con profesionales especializados. El análisis de PageSpeed Insights se basa en la verificación y cumplimiento de un total de diez reglas. Para medir el grado de satisfacción de estas reglas, el informe de PageSpeed utiliza un código de colores. Son los colores de un semáforo. Color verde, para indicar que la regla se satisface totalmente. Color naranja, cuando la regla no se satisface totalmente pero tiene un pase. Color rojo, para aquellas reglas que, al no satisfacerse, tiene un alto impacto en la valoración final. Por tanto, primero que nada debemos centrarnos en resolver las indicaciones en color rojo, después en el color naranja y por último en verde, si es que todavía se pudiese mejorar. Veamos ahora cuáles son las diez reglas del informe de análisis de Google, con una pequeña explicación de su significado. Eliminar el JavaScript y CSS bloqueante. Especificar caché de navegador. Evita los redireccionamientos a páginas de destino. Habilitar compresión. Minificar CSS. Minificar HTML. Minificar JavaScript. Optimizar imágenes. Prioriza el contenido visible. Reducir el tiempo de respuesta del servidor. Cada uno de los puntos que he comentado, tiene su propio tratamiento. En ocasiones se puede resolver manualmente, en otras con un plugin… y a veces el uso de un plugin puede ser contraproducente dependiendo de como tengas montada tu página web. Tampoco quiero ponerme muy técnico y comenzar a desgranar todos los puntos uno por uno porque el podcast se haría muy largo, y, además, hay tantas variables como páginas webs. Por encima, recordar que el peso de las imágenes es importante, habilitar la cache también para evitar consultas repetidas por parte de los usuarios recurrentes, que se pueden habilitar la compresión insertando un código en HTTACCES y la minificación se puede hacer con diversos plugins. Aún así, para los que queráis sumergiros en el fantástico mudo de resolver las reglas de Page Speed Insights os he dejado un par de guías, que lo explican muy bien. Una es del blog de SEMRUSH en español, y otra es de Antonio Fernández Alonso. https://es.semrush.com/blog/google-page-speed-test/ http://www.afernandezalonso.com/posicionamiento-seo/solucionar-incidencias-pagespeed-insights/

Lo sai che il 75% degli utenti compra dal sito di un concorrente se il primo è lento?Lo sai che il 40% degli utenti abbandona un sito se non carica in meno di 3 secondi?Secondo Akamai (CDN per airbnb, adobe, ikea, audi, siemens, sky, facebook)Lo sai che la velocità di caricamento del tuo ecommerce influisce sul tuo posizionamento sui motori di ricerca? Amazon per ogni 100 millisecondi di ritardo nel rendering delle pagine perde l’1% del proprio fatturato Questo per dirti che è fondamentale che il tuo sito carichi in meno di 2 secondiPuoi usare i seguenti strumenti per misurare la velocità di caricamento del tuo sito web:PageSpeed Insights : https://developers.google.com/speed/pagespeed/insights/?hl=IT GT Metrix : https://gtmetrix.com/ Pingdom : https://tools.pingdom.com/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►http://www.scuolaecommerce.com/ebook-gratis/

Lo sai che il 75% degli utenti compra dal sito di un concorrente se il primo è lento?Lo sai che il 40% degli utenti abbandona un sito se non carica in meno di 3 secondi?Secondo Akamai (CDN per airbnb, adobe, ikea, audi, siemens, sky, facebook)Lo sai che la velocità di caricamento del tuo ecommerce influisce sul tuo posizionamento sui motori di ricerca? Amazon per ogni 100 millisecondi di ritardo nel rendering delle pagine perde l’1% del proprio fatturato Questo per dirti che è fondamentale che il tuo sito carichi in meno di 2 secondiPuoi usare i seguenti strumenti per misurare la velocità di caricamento del tuo sito web:PageSpeed Insights : https://developers.google.com/speed/pagespeed/insights/?hl=IT GT Metrix : https://gtmetrix.com/ Pingdom : https://tools.pingdom.com/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►http://www.scuolaecommerce.com/ebook-gratis/

It’s SpringOne Platform this week so Coté reports on the Pivotal Cloud Foundry 2.0 announcements, shipping Pivotal’s kubernetes offering, serverless, and more. We also cover the left-over news from re:Invent. We also cover clothing options for San Francisco. Pre-Roll SDT News SDT got 1,000 logo stickers to give away! No SSH JJ has stickers. Find him at KubeCon. (http://events.linuxfoundation.org/events/kubecon-and-cloudnativecon-north-america) We’ll be doing a live show, - on Jan 16 at the CloudAustin Meetup (https://www.meetup.com/CloudAustin/events/244102686/). Check out the Software Defined Talk Members Only White-Paper Ex (https://www.patreon.com/sdt)e (https://www.patreon.com/sdt)g (https://www.patreon.com/sdt)esi (https://www.patreon.com/sdt)s (https://www.patreon.com/sdt) podcast Join us all in the SDT Slack (http://www.softwaredefinedtalk.com/slack). Upcoming SDT newsletter (http://eepurl.com/dbM2_X). SpringOne Platform - Pivotal News New Marketecture https://d2mxuefqeaa7sj.cloudfront.net/s_37C5B9D706FBC5B4A0BC2A2D25DDDD902646A073B8993B43D6241869823D170B_1512499332779_PCF+2.0+Diagram.png Change is really hard. There is not tech magic except clearing the decks of bullshit. And then you focus on the intractable, but valuable bullshit. It’s SpringOne Platform this week. PCF 2.0 (https://content.pivotal.io/announcements/pivotal-unveils-expansion-of-pivotal-cloud-foundry-and-announces-serverless-computing-product) - in addition to actual tech, renaming some things to to make brand-room for PKS. Serverless (https://pivotal.io/platform/pivotal-function-service) bundled in, but not GA yet. Integrations and such, even with IBM middleware (http://www.zdnet.com/article/ibm-pivotal-collaborate-on-tools-for-app-development/). Also, use Google Cloud services. Windows Server 2016 use, most recent version - better integration with it. Also, a VMware NSX release (https://www.itworld.com/article/3239967/lan-wan/vmware-targets-cloud-and-container-networking-with-latest-nsx-t-launch.html), but Coté doesn’t know about that. Also, bunch of Spring stuff. Some kotlin support, reactive (https://twitter.com/ritam/status/938105594472382464), etc. Things people use Spring for/with charts (https://twitter.com/bryanfriedman/status/938104704889798656/). More: Ron Miller at (https://techcrunch.com/2017/12/05/pivotal-has-something-for-everyone-in-the-latest-cloud-foundry-platform-release/) TechCrunch (https://techcrunch.com/2017/12/05/pivotal-has-something-for-everyone-in-the-latest-cloud-foundry-platform-release/), Paul Krill on serverless (https://www.infoworld.com/article/3239764/cloud-computing/pivotal-bringing-serverless-computing-to-cloud-foundry.html), Rene Millman at Cloud Pro/IT Pro (http://www.cloudpro.co.uk/paas/7214/uk-exclusive-pivotal-launches-one-platform-to-rule-them-all), Mike Wheatley at SiliconANGLE (https://siliconangle.com/blog/2017/12/05/pivotal-software-adds-serverless-compute-software-containers-cloud-foundry/). AWS re:Invent, day 2 Daniel Bryant’s (InfoQ) overview of everything (https://www.infoq.com/news/2017/12/aws-reinvent-day-two). Alexa for Business (https://aws.amazon.com/alexaforbusiness/) “Alexia! Fix multi-organization meeting scheduling!” Watson-lite? There’s a dangerous step infrastructure companies try to make into collab, often. It usually doesn’t work (https://techcrunch.com/2012/08/28/no-more-project-octopus-a-corporate-dropbox-gets-a-corporate-name/) (cf. VMware Project Octopus circa 2011 (https://gigaom.com/2011/09/01/how-far-can-consumerization-go-for-enterprise-apps/) and the related stuff) but, good luck storming the castle! AWS CTO Defines Well-Architected Cloud Security Best Practices (http://www.eweek.com/security/aws-cto-defines-well-architected-cloud-security-best-practices) “He noted that at AWS, security will always be his group's number one investment area.” (well, for one, what’s “his group,” for second, I’m guessing they’ll always be spending more on hardware, real-estate, and electricity than the team of people coding group security.) Cloud9 IDE stuff (https://aws.amazon.com/blogs/aws/aws-cloud9-cloud-developer-environments/): Also from Thomas Claburn at (https://www.theregister.co.uk/2017/12/01/aws_cloud9/) El Reg (https://www.theregister.co.uk/2017/12/01/aws_cloud9/), interesting angle on cost: "Used eight hours a day, it would cost (https://calculator.s3.amazonaws.com/index.html) about $48.80 per month on a Linux m4.xlarge instance (4 vCPUs, 16GiB memory) or $5.62 on a less well provisioned t2.small instance. (1 vCPU, 2GiB memory).” “remote pair-programming features” This Week in Kubernetes PKS GA’ed (https://content.pivotal.io/announcements/pivotal-unveils-expansion-of-pivotal-cloud-foundry-and-announces-serverless-computing-product) from Pivotal. Kubernetes momeintum piece (https://www.enterprisetech.com/2017/11/30/kubernetes-momentum-builds-new-aws-tools/) from George Leopold. EKS - it’s a trap (https://medium.com/@cloud_opinion/kubernetes-on-aws-caution-c5acae0e1790)! Says @cloud_opinion. # Misc. Economist (https://www.economist.com/news/science-and-technology/21731726-unimpressed-consumers-embrace-relevance-augmented-reality-instead-game) tries explaining bitcoin (https://www.economist.com/news/science-and-technology/21731726-unimpressed-consumers-embrace-relevance-augmented-reality-instead-game). Economist (https://www.economist.com/news/science-and-technology/21731726-unimpressed-consumers-embrace-relevance-augmented-reality-instead-game) says VR/AR is a not too hot (https://www.economist.com/news/finance-and-economics/21731827-getting-out-such-illiquid-asset-can-be-harder-getting-bitcoins?frsc=dg%7Ce), business-wise. VMware, still making a lot of money (https://www.theregister.co.uk/2017/12/01/vmware_q3_2018/): 3rd quarter "revenue of US$1.98bn... Net profit came in at $443m, up from $319m" Mid-roll SolarWinds Ad This is the last run, so get in there now or you’ll miss your chance to check out SolarWinds Cloud…and get that snazy t-shirt. This episode is sponsored by SolarWinds Cloud, which just launched AppOptics during AWS re:Invent. In addition to the new converged application tracing and infrastructure monitoring platform, SolarWinds also released significant updates to Papertrail and Pingdom. Together they take a big step forward in advancing its strategy to unify full-stack monitoring across the three pillars of observability on a common SaaS-based platform. And in case you didn’t make it to Las Vegas, you can still check out AppOptics and get your free launch t-shirt. Just go to www.solarwinds.com/sdt (http://www.solarwinds.com/sdt), sign up and be sure to check the details at the bottom. More: AppOptics: All Application and Infrastructure Monitoring in One Place (http://royal.pingdom.com/2017/10/11/introducing-appoptics-apm/?sf169791987=1) Get a T-shirt from SolarWinds at: https://www.solarwinds.com/sdt Press release on all this (https://www.solarwinds.com/company/press-releases/2017-q3/solarwinds-advances-full-stack-monitoring-strategy-with-new-branding-and-solutions). End-roll Conferences Coté’s junk: Coté will be doing a tiny talk at CloudAustin on December 19th (https://www.meetup.com/CloudAustin/events/244459662/). Live SDT recording at CloudAustin on Jan 16th, 2018 (https://www.meetup.com/CloudAustin/events/244102686/). Matt’s (not) on the Road! Taking it off for the Holidays. Recommendations Brandon: HQ Trivia App (https://itunes.apple.com/us/app/hq-live-trivia-game-show/id1232278996?mt=8) Coté: Tina Brown’s Vanity Fair Diary. (http://amzn.to/2jVDnge)

This week, we dive in and discuss SEO-friendly tips that will make your WordPress site faster. And you don t have to take my word for it. Today s episode is based on a blog post over at Copyblogger by Loren Baker, the founder of Search Engine Journal. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts @JerodMorris on Twitter 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs The Transcript Jerod Morris: Welcome to Sites, a podcast by the teams at StudioPress and Copyblogger. In this show, we deliver time-tested insight on the four pillars of a successful WordPress website: content, design, technology, and strategy. We want to help you get a little bit closer to reaching your online goals, one episode at a time. I m your host Jerod Morris. Sites is brought to you by StudioPress Sites — the complete hosted solution that makes WordPress fast, secure, and easy without sacrificing power or flexibility. For example, you can upload your own WordPress theme, or, you can use one of the 20 beautiful StudioPress themes that are included and just one click away. Explore all the amazing things you can do with a StudioPress Site, and you ll understand why this is way more than traditional WordPress hosting. No matter how you ll be using your site, we have a plan to fit your needs — and your budget. To learn more, visit studiopress.com/sites. That s studiopress.com/sites. Welcome back for another episode of Sites, and another week of adding a strategy to your toolbox that will help you create a powerful and successful WordPress website. Last week we discussed content — specifically, the persuasive power of analogy, and I challenged you to make your best attempt at working an analogy somewhere into your website or email copy. I hope that went well. This week, we re going to roll design, technology, and strategy all into one by discussing some proven tips that will help you improve the speed of your WordPress website. As an important bonus, these tips are all SEO-friendly. And that s important. The last thing you want to do is make an enhancement in one area of your site that has negative side effects in another area. And it makes sense — we would expect most site speed improvements to help out with SEO, because better speed leads to a better user experience, and because of the increasing importance that site speed and performance have as indicators that search engines look at. So let s dive in and discuss these SEO-friendly tips that will make your WordPress site faster. And you don t have to take my word for it. Today s episode is based on a blog post over at Copyblogger by Loren Baker, the founder of Search Engine Journal and the Vice President of Foundation Digital, an SEO & digital marketing agency. Loren was one of the early pioneers in online SEO education, and he really knows his stuff. So make sure you earmark at least one of these tips for immediate implementation on your website. Hint, hint. Call to action. Okay, without further ado, here is my reading of Loren Baker s blog post 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs. —– In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load. However, with the use of mobile devices surpassing desktop use (in most consumer-facing industries) and the wide adoption of broadband, people expect sites to load instantly. Long gone are the days of waiting 10 seconds for a site to load. If a page takes more than a couple of seconds to load, users will instantly hit the back button and move on to the next result. Accordingly, Google officially started paying attention to site speed and declared its importance as a factor in rankings. In order to keep up with Google s site-ranking measures, WordPress blog users need to know exactly what they can do to improve their own site speed. Remember when Google rolled out AMP (accelerated mobile pages)? They now serve up publisher content in a simplified Google-hosted experience that renders superfast. I like AMP from a user perspective because I know that AMP content will load incredibly fast on my mobile device, but as a publisher: I d rather speed up my blog and attract traffic directly to my site than have users stay on Google. If you use StudioPress Sites or the Rainmaker Platform, your site will already load quickly. However, adding ad scripts, featured images, tracking codes, 301 redirects, etc. will slow down the loading of a site and increase demand on your server/hosting company. Here are six simple tips I recommend since we used them to dramatically speed up the Search Engine Journal (SEJ) load time it s at 1.8 seconds! 1. Use a content delivery network A content delivery network (CDN) is a group of servers that deliver web pages and other content according to the location of the user, the webpage origin, and its server. It can handle heavy traffic and speeds up the delivery of content to different users. For WordPress blogs looking to improve site speed, Cloudflare is a great tool to consider. Cloudflare offers a free content delivery network that speeds up the performance of your site and optimizes it for efficiency on any device. It also offers security services that help protect websites from crawlers, bots, and other attackers. 2. Compress your images Another effective way to reduce page-load time and increase site speed is by compressing your images. A CDN will help with this, but it doesn t take care of 100 percent of the job. There are several different plugins available that compress all the images on your website and even compress new images as you upload them as well. ShortPixel is a WordPress plugin that allows you to compress both new and old images on your blog. We use it on SEJ and various other sites, and absolutely love it. It allows you to quickly compress images in batches for greater convenience, reduces the time it takes to do backups, and ensures all your processed files are kept safe and secure. The best part about it is that your image quality stays the same, regardless of the size of the image. Other image-compression plugins also maintain the quality of your pictures and improve site speed. 3. Prevent ad scripts and pop-ups from slowing down the user experience Many web pages today contain some form of third-party script that either runs ads for revenue or uses pop-ups to promote conversion. You want to build your audience and get more customers of course, but balance is key here. Although it s difficult to completely get rid of them to improve your site speed, you can tame their performance impact while keeping them on your website to provide their intended benefits. The trick is to first identify the third-party scripts that run on your site, where they come from, and how they impact your blog. You can use different real-time monitoring tools that track and identify which scripts delay your site-loading time and affect your site metrics. One of my favorite tools to do this is Pingdom s Website Speed Test, because it breaks down each file and script, and tells you which takes the most time to load. The same rule applies for pop-up plugins that you add on to your site. Knowing which ones work best to improve conversions and bring in email signups allows you to gauge which plugins to keep and which ones to uninstall. One of the fastest pop-up plugins on the market is OptinMonster (a StudioPress partner). Its founder, Syed Balkhi, is a WordPress expert who stays on top of factors like site speed and overall user experience. So those are the first three SEO-friendly tips for improving the speed of your WordPress website: Use a content delivery network Compress your images Prevent ad scripts and pop-ups from slowing down the user experience Next, we ll discuss numbers 4-6. 4. Install a caching plugin Another effective way to reduce site-loading time is by installing caching plugins onto your WordPress blog. Caching plugins work by creating a static version of your WordPress blog and delivering it to your site users and visitors, which conveniently cuts your page-loading time in half. Several cache plugins work best for WordPress, such as WP Super Cache and W3 Total Cache. These plugins are easy to install and can be disabled anytime. They allow you to select certain pages on your blog (or all of them) to cache, and offer many other content compression settings that you can turn on or off. WordPress supports many other plugins that allow you to optimize your blog to get rid of any latency in page-load time. It is important to test out these plugins to find the one that works best for you. 5. Disable plugins you don t use Tons of WordPress plugins can also make your site super slow, especially ones you don t need. It is important to review the plugins you have installed in the past and disable those that offer no significant value. Many WordPress users install different plugins when they first create their blogs to enhance how they look, but realize over time that great-looking blogs don t always attract traffic, especially if your page-loading time is slow. Also, I would highly recommend making sure your plugins are updated. This may help improve page-load speed, but more importantly, it makes your site more secure. We discussed this topic in more depth back in episode 15 of Sites. 6. Add one more layer of media optimization One thing we realized at SEJ when speeding up the site was that even after optimizing images, ad scripts, and caching, there were still multiple forms of media that slowed down load time. The internal fixes we implemented did not help with third-party media load times, such as embedded Twitter, YouTube, and Instagram content, or infographics from other sites. One solution we found to assist with that is BJ Lazy Load. Essentially, this lazy-load plugin renders all written content first, then as the user scrolls down the page, images and other forms of media load. This way, the user doesn t have to wait for tons of media to load before reading the main content. What I really like about BJ Lazy Load is that in addition to images, it also lazy loads all embeds, iFrames, and YouTube videos. For a WordPress blog that uses a lot of embeds, it was ideal for us. Bonus tip: ask your web host for help If you run a WordPress blog or WordPress-powered site, then you should work with a hosting company that specializes in WordPress, such as WP Engine, Presslabs, or StudioPress Sites. I ve worked with all three, and one thing I can absolutely tell you is that if you contact them and ask how your site can be sped up, they will help you because the faster your site is, the less the load is on their servers. As more and more people turn to mobile devices to access the internet, it is essential to optimize your blogs for mobile use and find ways to minimize page-loading time. Remember, bounce rates increase when your page-load time is slow, which impacts whether or not your content gets read or skipped for other sites that load pages faster. Okay, one more time, here are Loren Baker s six SEO-friendly steps to a better performing WordPress website: Use a content delivery network Compress your images Prevent ad scripts and pop-ups from slowing down the user experience Install a caching plugin Disable plugins you don t use Add one more layer of media optimization Bonus tip: ask your web host for help Now, stick around for this week s hyper-specific call to action. Call to action Simple CTA this week: pick one of the six, actually seven, tips and just do it. Maybe you sign up with a content delivery network. Maybe you add a plugin to compress your images. Perhaps you just email your host and ask them for tips on how to optimize your site. But take a step toward a faster site. The benefits really are endless, because, as Loren said, a faster site leads to a better user experience, which leads to fewer bounces and longer time on site, which leads to better search rankings, which leads to more visitors who are having a good experience and on and on. This is like a gift to your audience that keeps on giving — which makes it like a gift to yourself too. Okay, that s it for this week. Stay tuned for our next episode. I ll have a special guest with a special announcement about the future of the Sites podcast. In the meantime … Subscribe to Sites Weekly If you haven t yet, please take this opportunity to activate your free subscription to our curated weekly email newsletter, Sites Weekly. Each week, I find four links about content, design, technology, and strategy that you don t want to miss, and then I send them out via email on Wednesday afternoon. Reading this newsletter will help you make your website more powerful and successful. Go to studiopress.com/news and sign up in one step right there at the top of the page. That s studiopress.com/news. Rate and Review Sites on Apple Podcasts And finally, if you enjoy the Sites podcast, please subscribe to the show on Apple Podcasts (formerly known as iTunes), and consider giving us a rating or a review over there as well. One quick tip on that: to make the best use of your review, let me know something in particular you like about the show. That feedback is really important. To find us in Apple Podcasts, search for StudioPress Sites and look for the striking purple logo that was designed by Rafal Tomal. Or you can also go to the URL sites.fm/apple and it will redirect you to our Apple Podcasts page. And with that, we come to the close of another episode. Thank you for listening to this episode of Sites. I appreciate you being here. Join me next time, and let s keep building powerful, successful WordPress websites together. This episode of sites was brought to you by StudioPress Sites, which was awarded Fastest WordPress Hosting of 2017 in an independent speed test . If you want to make WordPress fast, secure, and easy — and, I mean, why wouldn t you — visit studiopress.com/sites today and see which plan fits your needs. That s studiopress.com/sites.

  Free Tools To Check Website Speed:  - Web Page Test   - Pingdom   - Page Scoring   - Google Page Speed Insights   To listen to previous episodes goto: 5 Minute Online Marketing Lessons

Watch the video of this podcast here. Kate Toon has been working in the advertising world for almost 20 years, and she got her start in the digital era back in 1997. She’s worked with such notable clients as eHarmony, Curash, and Kmart; her first major digital job was creating Marks and Spencer’s e-commerce website which was one of the first online shops in the UK. Today she has evolved her expertise to SEO copywriting and consulting, and also offers SEO courses, memberships, conferences, and podcasts. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She also just wrote her first business book and is now promoting it. In other words, she’s incredibly busy and productive! Because of her extensive experience and knowledge, I was excited to bring her on the show today. We talk about why it's important for you as a developer to create a solid SEO foundation for your clients and why you need to pay attention to copywriting, in general, for search engine ranking purposes. Kate says that content has always been important, but as it continues to play an ever-growing role as Google improves their algorithm for understanding the context of your content, and Google becomes better at crawling content to find out whether it's quality or not. The basic rule to remember for SEO is if you can bring in humans through good quality content then you'll please Google in the process. But if you're just starting out as a developer and SEO feels mysterious to you, what do you do to lay a proper SEO foundation for your clients? Kate has given us her top 5 considerations for a solid SEO foundation for your clients in 2017. But first, she says the most important thing you can do as a web developer is to understand your limits. Don't over-promise and under-deliver! Don't say you've delivered an SEO-friendly website unless you are 100% confident that the website you have completed is in fact SEO-friendly. Remember to be realistic about what you have done for your client. And that concept overarches these 5 points:1. Crawlability This is the foundation of all SEO. If Google can't crawl your site, then anything else you do won't matter. Google needs to crawl your site in order to index it properly and make it searchable. To make a site crawlable you need to use a plugin like Yoast or All In One SEO. And you need to do this so you generate a sitemap. She explains more about why sitemaps are important during our conversation.2. Speed We all feel the need for speed! Slow sites don't perform well. As more of us search from our mobiles this becomes even more critical. Kate says it's something like 60-65% of all searches are now done from mobiles rather than desktops. And mobile speed has to be even faster than desktop. A good benchmark is a small business site loading in about 1.5 seconds - that is what to aim for. To ensure the site is fast, test it after you build it. She loves Pingdom and GT Metrix for this because they will not only tell you how fast your site is, but also why it's slow (whether it’s giant images, big java scripts, etc).3. Responsiveness This term simply means that the website responds to the device in which you are viewing it - whether that is a mobile phone, tablets, iPads, desktops, etc. Kate loves the Divi theme but recommends that whatever you choose, test the responsiveness of the theme. Try it on a variety of devices and see if it works quickly and properly.4. Content For this step, you must decide where will you draw the line and when your responsibility stops for the site you have created. At a minimum, Kate says you need to add titles and meta descriptions for all the pages you create. Unless you understand SEO copywriting and keyword research, it's not your responsibility to draft those. But it is your responsibility to add the terms to all of your pages properly. It's equally important to find an SEO copywriter or content person you feel comfortable working with and refer your client to them. And it's also your duty to be sure your client knows where your SEO responsibility ends.5. Training and Maintenance Finally, don’t just give someone their site when you’re done! They will go away and break it without help from you. Be sure you give them an hour of WordPress training or refer them to a resource that offers training and support (like Video User Manuals or WP Elevation). Kate also recommends that you explain to your clients the importance of maintenance and regular updates. Maintenance is important for functionality of course, but also for SEO. Your client needs to know that if their site goes down repeatedly then Google will lower the site in its rankings. To address this issue you can put together a maintenance package for your clients that includes updating plugins, Google search console monitoring for broken links, etc, and adding more content for them. But if you don't want to do that then explain to them what they will need to do for ongoing maintenance, and let them know poorly maintained sites will be penalized by Google. To wrap up the show we recap those points, and Kate also explains why her experience and research has led her to focus on these 5 steps as being the key components to a website’s proper SEO foundation. You’ll learn about that and more on this edition of WP Elevate with Kate Toon!Links Kate Toon's website The Clever Copywriting School Recipe for Success SEO Course Kate Toon on Instagram Kate Toon on Youtube

In episode #16, Wilco talks about a book that pretty much all of you probably read and definitely have heard of. It is The Four Hour Work Week from Tim Ferriss, does it work? Is it possible to run an online business in four hours a week? Time Stamped Show Notes: 00:37: We've been traveling through the mainland as well as through the Galapagos Islands. 01:09: In my experience is really beneficial for basically understanding how to do marketing right. 01:32: I personally read it, I think four or five times, which is The Four-Hour Work Week from Tim Ferriss. 02:04: Rescue Time is a tool that you can install in your computer and it automatically keeps track of what you do. 02:42: What I just did is actually logged in to see how many hours I actually spent during my trip. 03:52: Right before we left we just finished a major new project launch of ConnectExplore. 04:00: I want to talk about what I need to make happen beforehand and what I actually did focus on those five hours. 04:30: Whether it's actually possible to run the four or five hour work week. 05:00: First things first, like I said before, it's not easy to cut back your time to four or five hours a week. 05:59: Now the first step is obviously having the right people on board. 06:38: What I started to do first is I started accepting that my people are the right people and I started empowering them to do the things that I was normally doing. 07:21: For every single task, you want to make sure you are the person who is responsible. 07:35: I started writing out all the procedures, so instead of just explaining it on a Skype call, for example, and explaining them how to do it, I actually wrote it all down. 08:51: Secondly, like I said, you should make sure that everyone has their own responsibility, but for some critical things, you want to make sure you have back-ups as well. 09:20: Pingdom is a service that checks all our servers every 60 seconds whenever something goes down. 09:58: Obviously, you'll be the best to understand and know which staffs in your business are most critical to run your business, but it's just good to have back-ups on place. 11:00: It's always good to have a trial error, usually the last week before I head off I pretend that I'm not there. 12:17: Well, actually I just logged into my stats, like I said, and I can actually see that more than 80% of my time, I actually spent on customer tickets. 12:44: I do think it's the most important one, and I just want to make sure everything is good. 13:30: I didn't focus on growing the business further, I didn't focus on marketing, and I didn't focus on my affiliates, none of that, I just focused on customer support. 14:18: I realize that my team is actually doing a fine job and I don't need to take back that responsibility. 14:44: The bad side is, or not really bad, but if we're going to look at this as an experiment, I did nothing to grow the business. 15:11: I'm on Slack, which is our team communication. 15:46: I'm someone who's pretty much goal oriented, so I want to reach at a sky sort of thing. 16:12: I prefer to not just go for a four-hour week, but I prefer to focus my business and drive for growth. 16:29: I highly recommend to take regular breaks 17:27: At the end of the day, we don't live to make our business or we don't live to be an entrepreneur. 18:28: so if you're listening right now, do this, book a trip, go away, take your time off, because I promise you it will give you so much new energy and so many new ideas that you'll easily make that back. Transcription:             Hey, there. It's Wilco de Kreij here and I'm excited because I am back because I didn't record an episode for the last couple of weeks, but for a good reason, because over the last couple of weeks, my wife and I we've been traveling through Ecuador. We've been traveling through the mainland as well as through the Galapagos Islands, which was awesome. We totally had a blast. We met a lot of people, we explored a new culture, because that's usually what we try to do at least once or twice a year. For example, last year we went to the Philippines as well as to South Africa. This year we started off in Ecuador, and like I said, it was awesome.             Now, although there's a lot of good stuff behind that, you get to really understand how a new culture thinks and does their thing and all of that, which in my experience is really beneficial for basically understanding how to do marketing right, because you get to have a better understanding of how people think, but that's not what I want to talk about today.             Today I want to talk about a book that pretty much all of you probably read and definitely have heard of. I personally read it I think four or five times, which is The Four-Hour Work Week from Tim Ferriss. I actually just ordered his book yesterday, his new book, The Tools of Titans. I haven't started reading it yet, but I'm excited to dive in. Anyway, so the Four-Hour Work Week, and probably a lot of you, like everybody might have an opinion about it, right? Is it true? Is it not true? Does it work? Is it possible to run an online business in four hours a week?             Now, I just logged into my Rescue Time statistics. In case you don't know, Rescue Time is a tool that you can install in your computer and it automatically keeps track of what you do, so how much time do you spend? Not just how much time you spent on your computer, but it even shows you, for example, you spent X amount of time on Facebook or maybe X amount of time on Gmail, maybe X amount of time on whatever it is that you have open on your computer and it automatically gives you an indication of how productive you are. Like Facebook, not productive. If you're, for example, in Microsoft Word, or whatever, it would think, "Hey, that's actually productive," so it would give you a good glimpse of whether or not you are productive. You can actually break down your statistics on a week-by-week basis, day-by-day basis, et cetera.             Now, in this case, what I just did is actually logged in to see how many hours I actually spent during my trip, because like I said, I've been away for just over three weeks, and I can see exactly how much time my laptop was on. Like if my laptop was on, that mostly meant I was working. Sometimes I maybe checked Facebook for personal gain as well, but most of the time it was for work. Altogether, I spent 15 hours on my laptop over this little bit more than three weeks. Like I said, part of that would be for personal gain, but 15 hours in just over three weeks comes down to five hours a week minus the Facebook time, it will probably like four or five hours a week for a three-week period.             Now, in this episode I want to talk about that. I want to talk about how do I make it happen. You might be thinking, "That's easy," you just cut back your time, three, four hours a week or five hours a week. Don't forget that right now in our business, we have got 15, 16 people working full time, we have over 15,000 customers. Right before we left we just finished a major new project launch of ConnectExplore, so we've got a lot of new customers coming in, so obviously it's not easy at all to be offline that much.             I want to talk about what I need to make happen beforehand and what I actually did focus on those five hours. If I could cut back all my time, usually I work 50 hours a week, 50 to 60 hours a week, roughly I guess. What if I needed to cut that back to just a couple of hours a week? What would I focus on? That's what I experienced in those couple of weeks and whether it was successful, whether it's actually possible to run the four or five hour work week. The reason why I want to do this podcast right now is because everyone has been hearing this concept for years and I never really shared my opinion on it because I think you should actually experience it first. Even though I already experienced it a couple times before, because, like I said, we usually do these kind of trips a couple times a year, but I figure this is a good time to talk about it.             First things first, like I said before, it's not easy to cut back your time to four or five hours a week, especially if you've got so many people demanding your attention. I'm assuming that you know it as well. The second you open your inbox it's like peeew, everybody wants your attention. Suddenly you're not working on your own to-do list, but you're working on someone else's to-do list. Right now, imagine that happening on email, on the support desk, in your team, like people inside of the team are asking questions and all of that as well as on Facebook. Everywhere people are asking for my time. If I were to answer to all of that that would already be a good chunk of my normal week let alone if I would just be working a couple hours a week.             I've been thinking about like, "How do I get to the point from spending 50, 60 hours a week to a couple hours a week and that would be okay?" Now, there's a couple of steps that I need to take in order to make that possible. This is for you if you want to do the same thing, especially if you already have a business with people involved. Now the first step is obviously having the right people on board. If there is nobody on your team who could take over your responsibility or your tasks, then you're screwed, maybe. To be honest, the first time I did this, the first time I tried to hand over my task, I didn't think I had the right team. I thought, "This, is a special task. Only I can do it." I sort of felt like, "Only I can actually do what I do." It's just crazy to think that, but sometimes as an entrepreneur, we get to believe that we are sort of like these supermen and everything we do only we can do, which is crazy to think.             What I started to do first is I started accepting that my people are the right people and I started empowering them to do the things that I was normally doing. The way I did it, first of all, I have the right people and believe that they are the right people, and then write down the responsibilities fully. You shouldn't just say to a team of people, to multiple people, like, "Hey, you should all do this," because if let's say you're talking to two people at the same time, and you're saying to both of them, "Hey, you should take responsibility of this or that, or a certain task," then they'll be like, "Oh, maybe the other person does it," like they don't really feel the responsibility. You should hand over your responsibilities to a specific person in your team. For every single task, you want to make sure you are the person who is responsible. Even if there's multiple people working on it, one person should be responsible.             Now, what else I did, is for a lot of the tasks that I used to be doing, I started writing out all the procedures, so instead of just explaining it on a Skype call, for example, and explaining them how to do it, I actually wrote it all down. The reason for that is not because that's faster, because it's actually a lot slower and gives you a lot more stuff to prepare, but once you write it all down, it's so much easier to hand over to people to, even if later on let's say you're going away, you're writing down exactly what you're doing so you can explain it to someone else.             What happens if that person goes away? What happens if that person gets sick? What happens if, whatever happens, like the shit hits the fan, then if you have a written guide on exactly what needs to do, like step one, do this, step two, do that, step three, do that, then all of a sudden it becomes so much easier to just hand it off to another person, for example, and by doing that, you starting building up this whole data base of written procedures which basically tells people how to run your business, and it might seem a bit vague, but once you start writing down what you actually do on a notepad and then you start breaking it up in step-by-step plans, you'll notice that there's a lot of the things that you do are actually repetitive or at least can be explained if you really take effort into explaining it, right?             Then, secondly, like I said, you should make sure that everyone has their own responsibility, but for some critical things, you want to make sure you have back-ups as well. Simple example, what happens if your server goes down? You might be normally the one that starts to make phone calls and whatnot to the right people who might be able to help out. Now, that's obviously not going to cut it if you are traveling or if you are not available, so what we do is we have Pingdom. Pingdom is a service, pingdom.com. It's a service that checks all our servers every 60 seconds whenever something goes down it sends a text message to me or to multiple people.             In this case, I made sure that one person is the key person who's responsible for that. Whenever something goes down, multiple people get a text, but he's the key person responsible. However, I also have a back-up person. He's also responsible, so if the first person doesn't respond, immediately the second person takes over, so even if I'm not there there's two other people who are taking care of that, just to make sure, to be fully safe. Obviously, you'll be the best to understand and know which staffs in your business are most critical to run your business, but it's just good to have back-ups on place.             Just to go back a couple steps, every single time before I head on a trip, before I go traveling, before I know I am going to be away for a certain amount of time, I'm going to be away for a certain amount of time, I'm going to be off-line during the days. I will literally not be online for various times, then this is exactly what I do. I start writing down all the things that I do. I explain them as clearly as I can in a written format. We have them all in one system. You can, for example, use Google Docs, so that everyone on the team can actually access them.             We have clear responsibilities and for the most critical tasks, we have a back-up person as well, so there's two persons actually responsible in case the first one, something's up. That way helps a lot and obviously, what's really important here is that your team should be confident enough that they can handle it, so it's always good to have a trial error. Usually the last week before I head off I pretend that I'm not there. I'm just there to help them out, so that if they still have questions they can still ask me. I think that's really critical, or at least that makes me feel more at ease when I'm actually away.             All right. That's a long time talking about all of that, so what did I actually do? Once I was actually away, what was I focusing on. In our business, we have a lot of things I could be focusing on, right? We have, for example, Facebook ads, we have email marketing, we have relationships with affiliates, we have doing webinars, we have deciding what new features we build in our tools, testing our tools, coming up with new ideas for our tools, we have the customer support, we have answering emails. We have so much stuff that I could actually be doing. Now, what did I decide to do now that I had to focus or decide, basically cut back my week from 50, 60 hours a week to just couple hours a week.             I'm going to be silent for one second. Let me ask you, right now, answer these. What do you think from all of the things, what do you think I was focusing on most? Was it trying to grow the business? Was it better marketing, because I'm a marketer, right? What do you think it was? Well, actually I just logged into my stats, like I said, and I can actually see that more than 80% of my time, I actually spent on ... da doo, da doo, da doo ... customer tickets.             That's right. I know, I know, I know. I am the CEO in viral and normally a CEO wouldn't be doing the support desk themselves and I get that, because to be honest, it's not my favorite part of the job, but I do think it's the most important one, and I just want to make sure everything is good. I'm a bit of a control freak, and as it happened, like I said before, right before we left we had a major launch and it actually went a lot better than I initially expected, which means we added a couple thousand new customers within a couple days, and obviously, that also resulted in more support tickets and my team, they were doing their very best, but I just noticed that sometimes the reply line actually went up. Normally we try to reply the exact same day, but I noticed that because of the many tickets and me being away that sometimes the response time went up and that, to me, is just not acceptable, so I mainly focused on answering our customer questions.             I didn't focus on growing the business further, I didn't focus on marketing, and I didn't focus on my affiliates, none of that. I just focused on customer support. I actually think, even though it's not the most fun part, but it was actually a good decision, because in the end, it's always about your customer. At least that's the way I think.             Basically, if we're going to look at this as an experiment, like the good and the bad, what happens if you cut back your time to four or five hours. Is that a good or a bad thing? I know a good thing about all of this is that every single time I do this, and I think I mentioned this in one of the earlier episodes as well. Every time I'm away for a while, I hand off certain tasks to my team that initially I was doing myself and once I'm back after the three, four week period, I realize that my team is actually doing a fine job and I don't need to take back that responsibility, so before I left, I had the responsibility, I described how it should be done, they did it for a couple weeks, when I came back I'm like, "All right, cool. You guys keep on doing that and that gives me the opportunity to focus on new things again," so take on new responsibilities or future or new growth opportunities or whatnot.             That's the good side. The bad side is, or not really bad, but if we're going to look at this as an experiment, I did nothing to grow the business. We just basically maintained it, which means that for a short period of time, sure, this could work. For a short period of time I could manage or I could sort of get away with a couple hours of work to just keep a tab on anything, answer any questions of our customers, as well as answering the questions of our team, obviously. I forgot to mention that before, but obviously everyday I'm on Slack, which is our team communication, so whenever they have some question, I answer them right away, so they at least know how to continue if there's anything, even though they didn't ask me that much, because they were all well-prepared, but those are the two main things.             But, like I said, this is not something I could do permanently, because that amount of time, I will not be able to grow the business. Now, sure, if it would be my life's mission to only work four or five hours a week, I'm actually pretty convinced that I could manage to do that, but the business would suffer in a big way. To be honest, I'm someone who's pretty much goal oriented, so I want to reach at a sky sort of thing. You can have it both ways. You can have the biggest business in the world and triple your business every year, whatever, and expect to only work a couple hours a week. With the power of internet, you could work a couple hours a week and make a decent living, but it's not like you're going to aim for the moon if you're doing that. Personally, I prefer to not just go for a four-hour week, but I prefer to focus my business and drive for growth.             However, I highly, and this is something that I really, really encourage all of you if you're listening right now, I highly recommend to take regular breaks. It's so easy to not do that. Every single time I book a trip, every single time I book my flights to be away for a month, usually in the past I was actually three, four, five, sometimes multiple times even, six-month trips. I'm not doing that anymore. Every single time I book a one-month trip, it scares the beep out of me. I'm always scared when I book it, but I do it because I know that once I'm away, I love it, but my initial response is that, "No, no. I should be focusing. I miss all these opportunities and things could go wrong," and blah, blah, blah. All these kind of excuses which are all making it easy to stay at home.             The truth is, yes, I am missing opportunities when I'm away and yes, things will go wrong and yes, some of my team members might make a mistake that I probably wouldn't have made myself, and you know what? That's fine. If we don't allow ourselves to make mistakes or we don't allow ourselves to miss an opportunity, then we're trapped. We're trapped in our business and that's it, right? At the end of the day, we don't live to make our business or we don't live to be an entrepreneur. I love what I do. I wouldn't trade it for the world. When I wake up, it's the first thing I think about. When I go to bed, it's the last thing I think about. I'm always thinking about my business and how to grow it. I'm passionate about it. I absolutely, absolutely, absolutely love it, but why wouldn't we also focus on things that we love outside of that?             For me, personally, it's traveling and just be away. For example, last week, we were traveling on the Galapagos Islands for a couple days and we had a boat cruise, and during that time I wasn't able to be online at all, not at all, even if I wanted to. We didn't have any connection. We were in the middle of nowhere and it's just so good to be away from everything and to be not checking Facebook, not checking your email, not checking your stats everyday. It's just some kind of freedom in your mind that just gives you a whole lot of energy, so if you're listening right now, do this. Book a trip, go away, take your time off, because I promise you it will give you so much new energy and so many new ideas that you'll easily make that back.             That's pretty much it. That's pretty much the episode I wanted to talk about. I know this is probably not the most organized or a well-organized episode that you've heard, but I think it will still have value with you, so just to summarize, so if you want to get away, make sure you prepare everything well. Write down all your responsibilities for your team. Make sure that everyone knows who is responsible for what and they have step-by-step instructions and also have back-ups in place for the most important things in your business and always have a trial run by pretending that you're not there for, for example, a week or two weeks, where you're basically not allowed to do anything what you're normally focused on.             All your team should all be focusing on all those things and obviously they can ask you questions, but at least they'll be able to ask their questions while you are still there. Maybe even most important, and didn't even mention that, as clearly before, accept that things will go wrong. I think that that's the most important part, because if you can't accept that then, like I said,  you're stuck. Do that, book a trip, go away, and I'll see you all or listen to you all, or talk to you all, that's the best way to say it, I'll talk to you all in the next episode. Cheers. Bye bye.      

Tips on How to Speed Up Your Website  & Latest Design News   It is raining in California but our podcast must go on!  Here is the rundown for the week on design events and a marketing tip to help your business. Pinnacle Awards The Pinnacle Awards were created in April 1995 by the ASFD board of directors to promote design quality and encourage the recognition of furniture designers within the retail home furnishings industry.  This year marks the award's 21st anniversary and the second time you can enter online. (Read more)   Jan Showers for Kravet Casual glamour defines the Jan Showers for Kravet lifestyle collection. Showers incorporated her signature style into a cohesive collection of furniture, fabrics, wallcoverings, and rugs that marry the charm and sophistication of Paris, Venice, and London with today’s desire for easy, translatable style. Drawing inspiration from vintage documents and European travels, the collection offers a beautiful array of sophisticated styles, and soft, serene color stories. The look of chic yet simple versatility seamlessly blends with any style or period. (Read more)   Importance of Website Speed Website speed importance is huge nowadays. When it comes to Google SEO and even just a user experience speed is vital. As mentioned on the podcast here are a few links to test your web-site speed. You created amazing content it would be a shame if no one were around to see it.  Increase your user experience, decrease your bounce rate and finally increase your search position.    GOOGLE SPEED TEST   PINGDOM   GTMETRIX

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale. Time Stamped Show Notes: 00:27 - Today’s topic: How to Reduce Your Bounce Rate 00:33 – Bounce rate is when someone leaves your site right away 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page” 00:47 – A rising bounce rate is a sign that you have a boring homepage 01:16 – First, have a good design that keep people in your website 02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups 02:48 – You might need to check if it works for you 03:10 – A slow website can’t keep people 03:27 – Check the page speed using Google Page Speed tool, Pingdom and Google Analytics 03:38 – Create a journey for people 03:55 – An example of a journey 04:37 – Have the RIGHT offers 04:51 – Use ConvertFlow to show different offers when your visitor comes back 05:28 – Simple readability is also very important 05:32 – Eric’s blog Single Grain is a good example of this 05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages” 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers 06:18 - That’s it for today’s episode! 3 Key Points: A great design creates that experience for viewers, causing them to stick around. Create a journey for your visitors—engaging them throughout and around your website. The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale. Time Stamped Show Notes: 00:27 - Today's topic: How to Reduce Your Bounce Rate 00:33 – Bounce rate is when someone leaves your site right away 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page” 00:47 – A rising bounce rate is a sign that you have a boring homepage 01:16 – First, have a good design that keep people in your website 02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn't have loads of pop-ups 02:48 – You might need to check if it works for you 03:10 – A slow website can't keep people 03:27 – Check the page speed using Google Page Speed tool, Pingdom and Google Analytics 03:38 – Create a journey for people 03:55 – An example of a journey 04:37 – Have the RIGHT offers 04:51 – Use ConvertFlow to show different offers when your visitor comes back 05:28 – Simple readability is also very important 05:32 – Eric's blog Single Grain is a good example of this 05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages” 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers 06:18 - That's it for today's episode! 3 Key Points: A great design creates that experience for viewers, causing them to stick around. Create a journey for your visitors—engaging them throughout and around your website. The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best. Time Stamped Show Notes: 00:28 – Today’s topic: How to Prepare for Google’s First Mobile Index 00:38 – Google’s focus is shifting more towards mobile 00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better 01:13 – AMP also has a carousel like the ones in the desktop version 01:23 – Make sure you use the AMP framework for your sites 01:37 – Get rid of anything obtrusive like pop-ups 02:18 – Make sure your website is optimized for speed 02:28 – Google Chrome allows you to test how quickly pages are loading 02:39 – Look at Google Chrome’s page speed and page speed tools 02:46 – Pingdom is one tool that you can use to do a speed test 02:56 – Make your site more readable 03:21 – Setup filters and segments in Google Analytics report for mobile views 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit 03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer 04:20 – A responsive design is key 04:28 – Run structured data tests for different URLs 04:42 – Use a Googlebot to test if your canonical links are accessible 05:00 – That’s it for today’s episode! 3 Key Points: Use the AMP framework as the basis for your mobile sites. Remember to make adjustments to your UI and design for the best user experience. Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #151, Eric and Neil discuss how to prepare for Google's first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best. Time Stamped Show Notes: 00:28 – Today's topic: How to Prepare for Google's First Mobile Index 00:38 – Google's focus is shifting more towards mobile 00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better 01:13 – AMP also has a carousel like the ones in the desktop version 01:23 – Make sure you use the AMP framework for your sites 01:37 – Get rid of anything obtrusive like pop-ups 02:18 – Make sure your website is optimized for speed 02:28 – Google Chrome allows you to test how quickly pages are loading 02:39 – Look at Google Chrome's page speed and page speed tools 02:46 – Pingdom is one tool that you can use to do a speed test 02:56 – Make your site more readable 03:21 – Setup filters and segments in Google Analytics report for mobile views 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit 03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer 04:20 – A responsive design is key 04:28 – Run structured data tests for different URLs 04:42 – Use a Googlebot to test if your canonical links are accessible 05:00 – That's it for today's episode! 3 Key Points: Use the AMP framework as the basis for your mobile sites. Remember to make adjustments to your UI and design for the best user experience. Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

On this episode, Wilco we’ll be talking about something that is a bit more responsible or maybe you might say either paranoid or smart. • The importance of backup in your business. Time Stamped Show Notes: 01:26: My business went back to zero multiple times. 02:43: Is there something in your business that if you would just take it away, the business would be in trouble? 03:36: I'm not going to be dependent on any single thing any longer. 04:32: The first day, with the launch going on, my wife got in an accident. 05:20: The first thing I do is I make sure that my sales page is always hosted on two different platforms. 06:15: What if something happens to me? 08:30: If you're just depending on one traffic source, make sure to add multiple. 08:59: You should never have all your audience at one platform because it's just a risky thing to do. Transcription: Hey everyone. It's me, Wilco de Kreij here. Welcome back to yet another episode. Today is actually one day before my birthday. Tomorrow, I'm getting 30 years old, which is quite an age, actually, depending on what age you are. You might be thinking, "That's old" or you might be thinking, "That's actually still quite young." In any case, I think it's okay. I'm happy with where I am.   One thing ... When you hear about someone who's actually turning 30, you probably think, "All right. He should be a grown-up," but I like to think of myself as still a bit of a little kid, basically. I still love to go to Disney. I go to Disney perhaps even every year or so. I just love things like that.   Anyway, today, I'll be talking about something that is actually a bit more responsible or maybe you might say either paranoid or smart. I like to decide at the end of this episode.   If you've been following me for a while, then you know that in the past, my business went back to zero multiple times. The first time this happened was when I was 100% dependent on Google AdSense as my monetization strategy. At some point, they closed down my account. I went from doing really well to zero, literally, overnight.   You might think I learned something. I guess not because a couple of years later, my whole business was not 100%, but more or less 99% depending on traffic that was coming from Google AdWords. I was buying traffic from Google AdWords. At some point, they changed their algorithms. I lost all my traffic once again literally overnight.   I had it happened two times where I was doing really well. I worked on my business for years and then just in a matter of a single email, it was boom, slap, done. I was back to zero. I actually learned a really, really powerful lesson because of that. I was actually talking about this last week when I was doing an event here in the Netherlands for a group of entrepreneurs and marketers. I told them what I'm going to say to you now.   You want to have a backup for everything. What I mean is that I'm not just talking about a backup of your files, but basically, what I'd like you to do is look at your business and think, "Is there something in your business that if you would just take it away, the business would be in trouble?" More often than not, there's something bad that you can just take away, and if that happens, you're screwed, basically.   In my experience, it's not really a matter if it's going to happen. It's more or less a matter when it will happen because a lot of stuff will go down, especially when you're in business for a while. You'll notice that all kinds of stuff can go wrong. It could be a technical problem. It could be with your staff. It could be a legal problem. Whatever it is, but there's a ton of stuff that actually could go wrong.   After I had that experience in my early stages of starting my business, of going back to zero multiple times, I actually said to myself, "I'm not going to be dependent on any single thing any longer." I actually became a bit paranoid, I guess, because of that.   Let me just give you an example of how this actually recently saved my business. Earlier this year, we were launching Connect Retarget. When we launch a product, it's basically a short period of time where we have a special offer. We invite a lot of affiliates to promote it to their audience and all of that. Because of that, because it's all packed into just a few days, those few days, usually, four or five days, are pretty much non-stop work. I don't sleep a lot. There's a lot of work to happen.   Earlier this year, we were doing this launch, Connect Retarget, which turned out to be our biggest launch this year, 2016. The first day, with the launch going on, my wife got in an accident. That's the thing with this whole business and all. It's nice and all, but when something like that happens, it just puts things into perspective.   As you can imagine, I just completely dropped the ball in the launch. I just ran to the hospital, and that was about it. For the next couple of days, all I cared about was my wife. Fortunately enough, right now, she's okay and she's fully recovered. All good on that end, but at that point, obviously, all my priority was to cover for her, to take care of her.   What happened with that launch? If this would've happened a couple of years ago, that whole launch would've flopped totally because I was not there. These days, actually, like I said, I prepare for everything.   To give you some examples of what I did in this launch or what I'm doing every launch or any promotion that I do, the first thing I do is I make sure that my sales page is always hosted on two different platforms. Not just on one server, but I also have it on Amazon. I have it at two different places, so that, if, for whatever reason, something goes down, if one of the servers ... If even Amazon goes down ... Trust me, it happens. I actually had it during one of my launches. If Amazon would go down, I could immediately redirect all the traffic to my other website.   I actually use a service for that called Cloudflare. I highly recommend that. It's free. They also have some paid plans. I highly recommend it. That would actually allow you to, even if your server's down, still be able to redirect all your traffic to another location. Whenever there's a downtime, then you can just redirect it. That's just one thing. That's the first thing.   When I think of that and I know how to redirect the traffic, I'm thinking, "What if something happens to me? What if I get hit by a bus, for example, while, at the same time, the server goes down? There will be no one to actually do that."   What I set up is I'm using a service called Pingdom.com. What they do, they check all my service every 30 or 60 seconds or so. Once they notice that something is down or really slow, for example, not just me, but multiple people in my team will automatically get a text message saying, "All right. Watch out. This site is actually down." I made sure that every single person who gets that text knows exactly what they need to do.   The moment something goes down, even if I'm not there, even if I'm asleep or even if, for example, I just got hit by a bus, though, I'm not hoping that's going to happen, but what if? I still know that it's not dependent on just me.   Earlier on in this podcast, when I asked you, "Is there something that if you would take it away, would the business still be running?" That one thing could even be you. What would happen if all of a sudden, you have to leave for one to two weeks from your business? Even though it's during that big promotion you have planned for months or even though it's during that big launch or big thing that you've been working on for months and months and months, what would happen if you would suddenly have to leave? Because life gets in the way. Because you had a death in your family or someone got hit by a bus or whatever happened, You have some kind of an emergency, and you just have to go. Would you just accept that those couple of months of work are just wasted? I don't like to do that.   Like I said, I plan out everything. I describe all the things that need to happen during a launch, during such a promotion. I make sure that I'm not the only who knows it. I even back up myself.   Yes, I might be a bit paranoid with that, but I really think that it saved my business, especially if you grow and especially if other people are actually dependent on your business. You have your staff. You have other affiliates and all kinds of people who are depending on you. You just cannot take the risk of letting something fail. You just need to make sure that everything you have in your business, whether it's a traffic source ...   If you're just depending on one traffic source, make sure to add multiple. If you're depending on one web host, make sure to have multiple in place. If you have your whole email list at a certain email autoresponder, make sure you'll always have a copy of your full list. Make a copy every week, every two weeks or so, so that whatever happens, if that company would suddenly disappear, you would still have your email list.   That's also why I would never recommend anyone to just focus on, for example, getting Facebook fans. Of course, that's a good strategy, but it shouldn't be "the" strategy. You should never have all your audience at one platform because it's just a risky thing to do. Always spread your eggs in multiple baskets, so to say.   That's really the point here what I'm trying to make. Yes, it's totally okay to be paranoid about that. Just take a napkin, take a piece of paper, whatever you have laying around. Just write down all the things. What could be taken away? What are you depending on in your business in terms of traffic, in terms of convergence, in terms of your customers, in terms of your team? Anything. Just in your mind, answer your question like, "What if this would go away? What if that person on your team actually goes away?"   For that reason, just to give you another example, I could just train my team. For example, my support staff. I could just train them and say, "This is how we all do things" and all that, but I make sure that all that training is also documented, so that even if someone has to leave, even if someone gets pregnant or whatever, someone could just dive in and they could learn all of that quite quickly and just take over, basically.   There you have it. I hope this helps and I hope you will actually do something with it. I hope you're not just going to listen to this and think, "All right, cool. I should maybe do something," because I know for a fact that at some point in time, you're going to regret if you don't really do this. At some point in time, there's stuff going to happen that you don't foresee. There's stuff going to happen that you don't want to happen. If you're prepared for that, even though it takes a bit more time beforehand, then you can just continue instead of being stuck from that point onward.   I hope it helps. I will talk to you all soon on the other side. That means, once I'm actually 30. Talk to you soon everyone. Bye-bye.

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website. Time Stamped Show Notes: 00:28 – Today’s topic: How to Fix Your Slow Growing Blog Traffic 00:46 – Publish more content! 01:21 – Pay people to make content 01:36 – Check out ProBlogger 01:52 – The problem might be your internal structure and how you’re cross linking 02:18 – Link to your cornerstone content 02:31 – Use Google Search Console to look at the pages 02:55 – The depth of your content has to be longer 03:31 – You can add more value to your content 03:42 – Look at the code base too 05:00 – Neil’s friend from Goodreads added new servers 05:30 – Check out Google Page Speed or PingDom to know what makes your website slow 05:44 – Use a CDN Content Delivery Network 06:09 – Go to Twitter and search articles 06:57 – That’s it for today’s episode! 3 Key Points: Create more content or pay people to help you out. If the problem isn’t your website or your content, it must be your internal structure. If you link all relevant phrases to your cornerstone key pieces of content, you’ll notice over time your rankings go up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn't your content that's the problem, but the code base on your website. Time Stamped Show Notes: 00:28 – Today's topic: How to Fix Your Slow Growing Blog Traffic 00:46 – Publish more content! 01:21 – Pay people to make content 01:36 – Check out ProBlogger 01:52 – The problem might be your internal structure and how you're cross linking 02:18 – Link to your cornerstone content 02:31 – Use Google Search Console to look at the pages 02:55 – The depth of your content has to be longer 03:31 – You can add more value to your content 03:42 – Look at the code base too 05:00 – Neil's friend from Goodreads added new servers 05:30 – Check out Google Page Speed or PingDom to know what makes your website slow 05:44 – Use a CDN Content Delivery Network 06:09 – Go to Twitter and search articles 06:57 – That's it for today's episode! 3 Key Points: Create more content or pay people to help you out. If the problem isn't your website or your content, it must be your internal structure. If you link all relevant phrases to your cornerstone key pieces of content, you'll notice over time your rankings go up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Does website speed matter? Quote of the day: “Even if you fall on your face, you're still moving forward.” - Victor Kiam Website speed absolutely matters, but today we'll talk about how it matters. Technology has come so far that many people have high expectations when it comes to the speed of websites they visit. If something doesn't work like it should in today's technical society, people get upset and impatient. It's been reported that 50% of people expect a website to load in 2 seconds or less. If your site doesn't load fast enough, they could leave and go to the next result without a second thought. When this happens, you lose a visitor and Google sees that someone visited your site for not that long, left, and stayed at the second site they went to for much longer. To Google, this could mean that the second site they visited might be better than your site. These are definitely things to consider as your site could be losing you visitors and Google rankings. You can get your website speed tested at a few different sites such as Pingdom.com. Pingdom will tell you the response time of your site and will come up with some suggestions to improve your site's speed. Another site is Google Page Speed Insights which will give you mobile and desktop results and also includes suggestions on how to improve your site's speed. Google has also started to implement AMP (Accelerated Mobile Pages) which is a standardized code that helps pages load faster on a mobile site. This isn't too prevalent in the small business world, but if you do you'll be light-years ahead of the competition. Website speed absolutely, positively matters and can help you rank better and increase your conversions. The last thing you want is to lose a visitor because your site took half a second too long to load. If you need assistance with increasing your website's speed, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/110 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Chris delves into marketing mode for the TDD course, removes more client-side analytics code, and starts redesigning the information architecture on Upcase. On FormKeep, Ben alerts users to site down-time, removes all pay-per-form logic from the codebase, and begins to set up trials sans credit-card. Upcase FormKeep Netflix Culture Deck Fundamentals of TDD on Upcase Fundamentals of TDD Blog Post Pingdom Sandi Metz on Bike Shed

Hoy lo que os propongo es realizar una mini auditoría SEO para conocer por qué no estamos posicionando y porqué nuestro SEO es un auténtico desastre jeje. Para ello os animo a que hagáis un pequeño checklist de 7 puntos conmigo y os pongáis una nota final. Esto os va a ir genial para saber qué partes debemos mejorar, o empezar a trabajar directamente. Comenzamos! #1 Indexación en google Comenzamos por el principio. Tenemos la web publicada, con contenido y todo lo que se supone que debe tener una web para posicionar y tener tráfico. Lo primero que debemos mirar es qué número de páginas de nuestro sitio web se han indexado. Este es sin duda el primer paso para detectar posibles problemas. Para ello vamos a utilizar Search Console y la herramienta Open SEO Stats de Chrome. Ambas nos van a dar la misma información en teoría: Open SEO Stats Herramienta básica para analizar cualquier web en cuestión de minutos, nos va a aportar un montón de información sobre la web que estemos navegando, incluido la cantidad de páginas indexadas que tiene dicho dominio en los diferentes motores de búsqueda. Search Console Herramienta también obligatoria, siempre os lo digo, gratis y súper útil. Hoy la vamos a utilizar para prácticamente todo el proceso incluido también el conocimiento de páginas indexadas. Os pongo la imagen en el post, tanto de Search Console como de Open SEO Stats Importante Si detectamos que nuestro número de páginas indexadas es demasiado alto o demasiado bajo respecto a las que tenemos en nuestro sitemaps, puede ser una señal de que algo no va bien. En exceso, suele ser algún tipo de duplicidad de contenido por lo que deberemos detectarla y si vemos que se queda corto, podríamos estar ante una mala indexación de nuestro contenido, podría ser desde etiquetado involuntario no-index hasta algún tipo de penalización. Merece un estudio aparte. #2 Medir la velocidad de carga de nuestra web Otro factor importante y que no siempre se tiene en cuenta. Para ello vamos a utilizar 3 herramientas, las dos primeras son gratuitas y nos ofrecen una valoración de la velocidad de carga para la URL que le pongamos (Ping Dom y Pagespeed) y la tercera no es otra que Screaming Frog, que nos permite hacer un análisis de 500 páginas de forma gratuita y que, si os interesa el tema del SEO, os recomiendo absolutamente que la compréis porque no llega a los 150€ al año. Pingdom y Pagespeed para medir la velocidad de la home Empezamos con Pingdom. Imagino que la conoceréis todos pero por si acaso, es una páginas que nos ofrece un test de velocidad de carga de nuestro dominio. Lo interesante es que no solo nos dice el tiempo que tarda, nos da una valoración de 0/100 y expone todo el proceso de carga midiendo cada parte y haciendo muy entendible qué procesos son los que demoran nuestra velocidad y qué podemos hacer. En PageSpeed de google, la metodología es la misma. Aportamos una URL a analizar y nos ofrece una valoración. También nos comenta los principales errores y cómo podrían ser solucionados. Muchos de estos errores que detectamos son complejos y requieren la ayuda de un programador web experimentado, pero hay ocasiones que son fallos flagrantes como imágenes muy pesadas etc. Eso podemos detectarlo y cambiarlo sin problema. Screaming Frog Muy rápidamente, la ventaja que nos da esta herramienta respecto a las anteriores es que analiza la velocidad de todas las páginas de nuestro sitio web, sin tener que introducirlas una a una para evaluarlas. Así detectamos también páginas internas que no cargan tan rápido como deberían. #3 Optimización del SEO interna Vamos a hacer un repaso muy muy rápido por las principales secciones a optimizar de nuestra web. Para ello volvemos a utilizar Screaming Frog, ya os digo que merece la pena, --- Send in a voice message: https://anchor.fm/hola-seo/message

Segundo mes en holaseo.net! Que barbaridad, el tiempo pasa a toda leche. Hoy os traigo algunos consejos para que mantengamos en orden y observación la usabilidad de nuestros sitios web. Un decálogo de factores a tener en cuenta cuando deseamos un sitio optimizado, fácil de usar y que se adapta a los buscadores. En tan solo 10 puntos puedes hacerte una idea de cómo estás a nivel de usabilidad y planificar tu propia estrategia marcando objetivos. Comenzamos: 1- Velocidad y carga Importantísimo controlar la velocidad a la que carga nuestra web. Existen multitud de herramientas para medirlo, yo te recomiendo Pingdom y Google PageSpeed Recordad que es un factor que Google tiene en cuenta para su algoritmo de posicionamiento. 2- Haz que tu página se lea fácilmente Mucho cuidado con los colores de fondo, los tipos de letra extraños o el tamaño de la misma. Google es capaz de detectar y correlacionar el colore de fondo de nuestro sitio y el de nuestro texto. 3- Trata y organiza tu texto La correcta asignación de títulos y subtítulos o índices ayuda al lector. Google valora este etiquetado del texto y potencia las palabras que encuentra en H1, H2… 4- Texto alternativo para imágenes Volvemos a incidir en este punto. Aportar información extra a las imágenes ayuda a describir lo que vemos tanto a Google como a los usuarios que por circunstancias no puedan cargar la imagen. 5- Pagina 404 optimizada Dedica un día a elaborar una página 404 con enlaces interesantes o buscador de contenidos internos. Evita la fuga de lectores en estas páginas. 6- Navegación fácil y adaptada Apóyate en recursos como barras de menú, botones y llamadas a la acción para enlazar tu portada y sus páginas. Recuerda utilizar las palabras clave en los enlaces de estos bloques. 7- La primera imagen de tu sitio marca la diferencia La parte superior de tu sitio es tu carta de presentación. Trabájala y optimízala para retener las visitas y evitar el rebote. 8- Títulos que explican e incitan Describe bien lo que enlazas y ponle un poco de imaginación para potenciar su CTR. Todo en su justa medida, sin llegar al sensacionalismo. 9- URL amigables. Se amigo de tu barra de navegación Es raro encontrar ya este tipo de URL en los tiempos que corren. Si es tu caso, optimízalo y verás la diferencia. 10- Efectividad medible Plantea objetivos y mide. Sin objetivos no hay rumbo ni análisis que valga. La usabilidad tiene que tener un sentido y una función. Dale al coco y establece objetivos. Segundo mes en holaseo.net! Que barbaridad, el tiempo pasa a toda leche. Hoy os traigo algunos consejos para que mantengamos en orden y observación la usabilidad de nuestros sitios web. Un decálogo de factores a tener en cuenta cuando deseamos un sitio optimizado, fácil de usar y que se adapta a los buscadores. En tan solo 10 puntos puedes hacerte una idea de cómo estás a nivel de usabilidad y planificar tu propia estrategia marcando objetivos. Comenzamos: 1- Velocidad y carga Importantísimo controlar la velocidad a la que carga nuestra web. Existen multitud de herramientas para medirlo, yo te recomiendo Pingdom y Google PageSpeed Recordad que es un factor que Google tiene en cuenta para su algoritmo de posicionamiento. 2- Haz que tu página se lea fácilmente --- Send in a voice message: https://anchor.fm/hola-seo/message

Using your website to position yourself as an authority in your field will give you a big advantage over your competition. In this episode, Tyson talks about the 5 different ways to make your website more visible. What was discussed? The quote for the day is: "Don't watch the clock; do what it does. Keep going.” -Sam Levenson. 5 ways to get more visibility on your website: o  Speed up your website. o  Use Google Pagespeed Insights or Pingdom.com to check your website speed. o  Compressing images can also speed up your website. o  Update content regularly. o  Use your blog as a tool to update your website. o  Use search engine friendly URLs. o  Use a Sitemap (the map of your website that tells the search engines what is on different pages). o  Be sure that your website is responsive. o  Websites should be optimized on different platforms. o  Test to see if your website is mobile friendly   Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/051 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Artikel: http://www.frankwatching.com/archive/2015/07/07/7-mythes-betere-laadtijd-website/ “Deze podcast wordt mede mogelijk gemaakt door Byte. De hostingpartner die je website helpt groeien.” Auteur: http://www.frankwatching.com/archive/author/suzanne-de-lange/ Over Suzanne de Lange: In haar rol als contentmarketeer en communicatiemanager bij webhoster Byte is Suzanne dagelijks bezig met het creëren van content waar webprofessionals enthousiast van worden en van leren. Haar passie ligt bij het enthousiasmeren en activeren van de juiste doelgroep via de juiste middelen. En bij hardlopen, goede wijn en lekker eten … Contact: Twitter: @SuzannedLange https://www.linkedin.com/in/sadelange Werkt bij: https://www.byte.nl Bellen op 020-5216226 & vragen naar Suzanne 1e alinea van het artikel: “Een snelle website is een betere website.” Het zal vast niet de eerste keer zijn dat je dit hoort. Verschillende onderzoeken wijzen uit dat de laadtijd van een website een directe invloed heeft op het succes van een site. Er wordt echter nog wel eens wat geroepen dat niet of maar gedeeltelijk waar blijkt te zijn. In dit artikel bespreek ik 7 van die mythes die ik regelmatig voorbij hoor komen. Vragen: - Welke 3 redenen kun je noemen waarom je een website wilt hebben die snel laadt? (Bezoekers hebben een hekel aan wachten / risico op snel vertrek, Gebruiksvriendelijker door sneller door je site klikken, Google beloont snel ladende sites) - Is er één magische oplossing om mijn site sneller te maken? - Grote afbeeldingen zijn dodelijk voor de laadtijd toch? Ik zie wel eens sites met afbeeldingen van 3MB (2000 x 2000 pixels) die vervolgens op de site in een frame van 200 x 200 wordt weergegeven. - Als je veel traffic/bezoekers hebt, wordt je site dan ook trager? Of moet je dan vooral op zoek naar een andere hosting partij? - Is de Hoster dan de heilige graag als het gaat om een snelle laadtijd op je website? - Een CDN maakt mijn site sneller. CDN staat voor Content Distribution Network of Content Distribution Network). Kun je uitleggen wat zo’n CDN doet en wat het kan bijdragen in de laadtijd? Ik maak voor mijn sites Jelle Drijver.nl en MegaExposure.nl bijvoorbeeld gebruik van Cloudflare. Welke CDN netwerken kun je aanbevelen? - SSL certificaten vertragen de boel maar aan de andere kant hecht Google juist waarde aan websites die beveiligd zijn middels SSL certificaten. Wat is nou wijsheid? - En maakt social media buttons je site ook (veel) trager? Is hier wat aan te doen? VRAGEN PUBLIEK: VRAAG 1: Roel Braam | @roelbr | 7 juli 2015 om 11:47 uur Als je benieuwd bent naar de snelheid van je website, kun je dat online testen met Pingdom Tools (http://tools.pingdom.com, wel even bij settings Amsterdam als testserver aanvinken) of Google Pagespeed Insights (https://developers.google.com/speed/pagespeed/insights/) EN ySlow (vergelijkbaar maar dan van Yahoo) Je krijgt dan ook een mooie rapportage waaruit meteen blijkt waar wat vertragingen op je site veroorzaakt. VRAAG 2: Rolf Diepeveen | 7 juli 2015 om 13:07 uur een CDN is voor een nederlandse website in de meeste gevallen helemaal niet nodig. Doe het zeker niet als je niet weet hoe je het in moet richten; voordat je het weet ben je bijvoorbeeld niet meer vindbaar in Google afbeeldingen. De beste resultaten halen wij door een kale VPN te kiezen bij een goede hosting partij en die zelf in te richten met WordPress, NGINX en Google Pagespeed module en caching op de server. Snelheden van 0,2 seconden zijn dan haalbaar! - Links: https://www.byte.nl/ https://www.byte.nl/whitepaper/ https://nl.linkedin.com/in/sadelange http://twitter.com/SuzannedLange Http://Frankwatching.com Http://Frankwatching.com/podcast http://twitter.com/Frankwatching http://jelledrijver.nl http://twitter.com/JelleDrijver https://nl.linkedin.com/in/JelleDrijver Tools: http://tools.pingdom.com/fpt/ https://developers.google.com/speed/pagespeed/insights http://NewRelic Een snelle website heeft een directe invloed op de vindbaarheid, usability en je omzet. Maar hoe zorg je dat jouw site net zo snel laadt als de echt succesvolle sites wereldwijd? Hoe snel is dat? En wie moet dat voor je regelen? Met de whitepaper “Mythes over snelheid, en wat wel werkt om je site sneller te maken” bieden we marketeers, e-commercemanagers en projectmanagers een ideaal overzicht over de snelheid van een website. GA NAAR https://www.byte.nl/whitepaper/ en download gratis het Whitepaper van Byte voor meer uitgebreide tip’s & Tricks t.a.v. het optimaliseren van je website. “Deze podcast werd mede mogelijk gemaakt door Byte. De hostingpartner die je website helpt groeien.” Keywords: Byte, Hosting, Snelheid website, laadtijd, Mythes, Frankwatching, Jelle Drijver, Suzanne de Lange, Websites, Website, SEO, Yslow, Newrelic, Pingdom

#9 Rickard Eriksson & Johan Norrman från Pingdom om HR i ett litet snabbväxande företag by HR Podden

#9 Rickard Eriksson & Johan Norrman från Pingdom om HR i ett litet snabbväxande företag by HR Podden

Ich hab mich mit dem Roland vom Raidenger Podcast in der PodWG getroffen und etwas über Wordpress Plugins, App.Net Client, Android Dank Wordpress Super Cache 1.4 isat meine Seite nun schneller, die Geschwindigkeit eurer Webseite könnt ihr bei Pingdom testen. Mit Subscribe to Comments Reloaded könnt ihr jetzt ganz einfach die Kommentare zu jeder Folge abbonieren. Teilen könnt ihr meine Beiträge durch Simple Share Buttons Adder. Roland kuckt sich Robin den App.Net Client an. Er nutzt Cyanogenmod auf seinem Nexus 7 Tablet. Das Wordpress lässt sich nicht mehr Updaten und muss eventuell neu aufgesetzt werden. Dank an Martin fürs kommentieren, es war echt super das Treffen mit Raiden, Bobsonbob und Roland.  

On this weeks episode we will be discussing ways to speed up your WordPress website.  This includes plugins that speed it up, explain caching and CDNs, and talk hosting providers that help.Caching – A way of taking the content and storing it into something more static to that gets pushed out to the internet.CDN – Content Delivery Network, the way you distribute all of the content be it Java, CSS or images out to a 3rd party that has fast servers.What are possible causes for a site running slow?* It’s possible that the issue is with your code and no matter where your site is hosted it will be slow.* Themes can also be an issue.* Often problems happen on the front end with a lot of or inefficient JavaScript, large image sizes. Image optimization is key.* Media in general takes up a lot of bandwidth.What are some possible solutions to slow running sites?* Hosting with a company that provides SSD (solid state drive) technology. SSD currently serves data at the fastest speed available. Compare hosts and find one that uses SSD rather than spindle based drives.* Use P3 Profiler (Plugin Performance Profiler) Use P3 to see which plugins are slowing your sites down. The plugin creates a performance report for the site.CDN Solutions:* Amazon s3* MaxCDN* Cloud Flare* Google Page FeedCaching* Use a plugin* W3 Total Cache (not recommended not for the casual users, difficult to use, not set it and forget it)* WP Super Cache – Recommended* Hyper Cache – Recommended* Hosting company* WP Engine* Page.ly* Dreamhost* HostGator* Site Ground* Cloud FlareOnce you’ve run optimizations, how do you check to see if your site is actually faster?* Webpagetest.org* Pingdom* yslow* Google Page Test* GT MetrixMentions:* WP Engine* GoDaddy* WPSitecare* P3 Profiler* Jetpack* Photon* Sass* Less* DB Migrate Pro* Lightroom* Photoshop* Gimp* smush.it* JPGmini* CSS Tricks[LISTATTENDEES event_identifier=”ep49-how-to-speed-up-your-website-wpwatercooler-august-26-2013-5-521a... See acast.com/privacy for privacy and opt-out information.

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In this show, we talk briefly about the Shamoon virus, but the focus is the 1 M iPhone and iPad UDIDs that supposedly leaked from an FBI agent's laptop.

In this show, we talk to Nicolai Solling, Director of Technology Services at help AG, about various security topics. Since we've had a break for a number of weeks, we're catching up with some recent developments, including the top 3 passwords in recent account breaches, companies failing to control bandwidth usage, and the father of SSH says the world's security is getting worse.

In this show, we talk to Nicolai Solling, Director of Technology Services at help AG, about what you should think about when setting up and using a wifi network in your home office or small business. We also discuss whether "good enough" is good enough when it comes to security, if technology makes us work too much, and that software in credit card payment terminals can be vulnerable.

Not that long ago, social networking site Linkedin.com lost around 6.5 million hashed passwords. We talk about how this could happen, what it means to you, and what you should think about in terms of your personal password policy.

First, we talk about the Flame malware, that not all security software is 64-bit, spyware can now take control of web-cam and microhone, and the baseband in mobile phones is a huge security issue. Then we get to the main topic, which is how to stay secure when doing your e-banking.

Gaby Barrionuevo nos platica cuales son las redes sociales más grandes del mundo basado en un estudio realizado por Pingdom

Schnelle Websites haben bessere Conversion Rates, weil die Besucher sich unbekümmerter auf der Seite bewegen. Die Navigation fällt einfacher. Auch Google will schnelle Websites in seinen Suchergebnissen bevorzugen. In dieser Conversion Clinic zeigen wir Tools und Methoden, die rasch zu schnelleren Seiten und somit höheren Conversion Rates führen können.

Don’t let issues and problems go unnoticed. News and Follow-Ups – 00:38 Apple taking the cloud seriously, doing OS upgrades in the cloud Ninjabutton goes down, how much can you depend on web services? Ebay aquires Magento Jade’s iTunes account compromised Skype protocol reverse engineered Geek Tools – 14:45 Belkin Conserve Smart AV F7C007q Energy-Saving […]