B2B Startup Growth

In this episode, the CMO of Checkmarx, Amit Daniel, shares her insights and experiences on the first 100 days of a CMO, marketing budgets for 2023, and the importance of internal marketing.  Amit provides us with valuable insights on how to effectively come up with a strategy, whether it's best to wait and listen or take charge immediately, and how to make the most of the "first 100 days of grace." When we shift our focus to marketing budgets for 2023, Amit offers great advice on how companies can effectively navigate the challenges that come with a recession and tips for professionals on dealing with shrinking marketing budgets. Stick around ‘til the end of the episode to hear about the importance of internal marketing and how the CMO's efforts can be directed inward. Amit shares the significance of internal marketing, and how to optimize results, and reveals any "special ingredients" or communication styles that she finds more effective with management.   Resources In Today's Episode: Amit's LinkedIn Profile Checkmarx Website

In this episode, you'll hear about what it was like for Efrat to be the CMO of the global company, Mindspace, during the global pandemic of 2020.  Mindspace is a company for flexible offices in 40 locations, 20 cities, and 7 countries around the world! It's a place where business owners and entrepreneurs can rent space to come work together in a shared space or private office. Efrat shares her experience on how she steered through the crises, and how she motivated employees in the company to amplify social media for the company and for themselves. She shares her approach to marketing and branding at a time when selling office space was questionable as a business, and how marketing helped keep the business alive on a low budget. Learn from her experience during those hard times, and get advice on how CMOs can stand strong in front of their management, and explain why investing in company branding and marketing is crucial (even though it's hard to measure the ROI).   Resources In Today's Episode: Efrat's LinkedIn Profile Mindspace website

In this episode, Peter Caputa shares some of his greatest learnings from his journey building Databox. Especially interesting to learn from him is how Databox goes about generating content that is especially attractive to his target audience. Peter shares his practices very openly and generously.  Also in this episode, Peter shares insights from his 10 years at HubSpot and how he built the agency partner program, which made a huge impact on HubSpot's market penetration.    Resources In Today's Episode: Pete's LinkedIn Profile Databox website

Today I had the huge privilege to interview one of the most influential and successful marketers on the planet: Kipp Bodnar, CMO of HubSpot. I've been following Kipp for many years and always admired his wisdom and his unique point of view on marketing. In this episode we talked about Kipp's journey. He's been with HubSpot for over 12 years, and has been one of leaders who took the company from startup to a multi billion dollar giant. We also spoke about the future of careers in Marketing, and about how today's economy is influencing the way B2B buyers are thinking and buying. The episode is filled with “gems for thought” from Kipp, so make sure you don't miss out.

In this episode, Shoham interviews Ohad Pollak, VP of Marketing of TytoCare  About TytoCare: TytoCare is transforming primary care by putting health in the hands of consumers. We seamlessly connect people to clinicians to provide the best remote home examination and diagnosis solutions. TytoCare has three telehealth products: TytoHome™ for consumers, TytoPro™ for professionals, and TytoClinic™ for remote point-of-care locations. All solutions are designed to replicate a face-to-face clinician visit and include a hand-held modular examination tool for examining the heart, lungs, skin, throat, ears and body temperature; a complete telehealth platform for sharing exam data, conducting live video exams and scheduling visits; a cloud-based data repository with analytics; and built-in guidance technology and machine learning algorithms to ensure accuracy and ease of use. The TytoCare platform also allows for simple integration with EHR systems and other telehealth platforms. For more information, please visit www.tytocare.com. In this episode, Ohad shares the agendas that are on the top of his mind today, as he's leading a company in hyper-growth, during times of great turbulence in the financial market.Ohad sees the turbulence as an opportunity to zoom in on the most important activities of marketing and he gives us a glimpse of how he does that. Resources In Today's Episode: Ohad's LinkedIn Profile TytoCare website

What You'll Learn In Today's Episode: As a founder how do you make sure you surround yourself with support - professionally and personally How Liat coped with extremely challenging personal times while maintaining her role as CEO of a startup, what does it take to pick yourself up from the low moments which are not rare along the way. How Donde started as a B2C app - for ecommerce (fashion shoppers) and how they gained the initial subscribers How did Donde reach the decision to shift from a B2C model to a B2B model. This decision was very difficult to make, and was a crucial one. DondeSerach invested a few years of development on the consumer app, and some users were loving it! But those excited fans were not ramping up fast enough…and Liat made a risky choice: let go of the app and focus on the code AI technology behind the search engine. Liat explains about the circumstances and outcomes of the decision. What does it take for an Israeli startup to “win” the consumer app game. Resources In Today's Episode: Liat's LI profile  Donde Search website  Shopify Israel Career opportunities Upwest VC

In this episode we go through the company's journey, Lior Weiss - VP Business Development and Marketing, to go from a small unknown player to becoming a household name in the industry to the recent acquisition by the Japanese company Renesas. You'll learn: The importance of a clear positioning and how repositioning properly impacted Celeno's company growth trajectory How Celeno competed against much bigger brands with bigger budgets using content and ABM How to grow sticking to first marketing principles, and using time-tested channels like email marketing, focusing on providing real value can impact the entire sales cycle

Have you ever heard of the expression, less is more? Getting a broad audience, while giving you a larger TAM, is not always the best approach. In this episode of B2B Startup Growth, I am joined by Jillian Goldberg, VP of Marketing & Investor Relations at GuardKnox. We define and discuss the benefits of hyper segmentation and how to create a successful hyper segmentation strategy.

Adapting your marketing as the world continues to change around us can enable your company to thrive and grow within your current markets. Illy Gruber, VP of marketing at Percepto, joins the conversation in this episode to share Percepto's unique response to the covid-19 crisis. She shares how Percepto shifted the focus of their messaging to meet the demands of their growing audience in a relevant and meaningful way. You can find the show notes and more information by clicking the link: https://bit.ly/4SLxC3d

Getting better and more innovative kinds of data is crucial to the decisions many businesses and investors make. Ethan Chernofsky, VP of marketing at Placer.ai, joins this episode to share a new valuable solution for making better business decisions, as well as how his company leverages location analytics to use foot traffic data and how people move around to provide accurate insight on locations all across the United States. You can find show notes and more information by clicking here: https://bit.ly/2AxJAeo 

As we continue to navigate our way through these uncertain times, is it possible to adjust our marketing in a way that will allow growth for our businesses? To help me answer this question is someone well-versed in the marketing world: Amit Bivas. Amit is a member of the management team for Optimove, a company founded in 2009 that drives measurable business growth by optimizing personalized customer marketing. You can find show notes and more information by clicking here: https://bit.ly/3eJC9jG 

Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos' mission to make global shipping faster, more cost-effective, and smoother is especially relevant, and Eytan joins me on the podcast to share how his company leveraged account-based marketing to succeed in these times of uncertainty. You can find show notes and more information by clicking here: https://bit.ly/3aaUO4x

Leadership is challenging even during the easiest of days, but how can you be an inspirational leader during a global pandemic? Today I am joined by Moty Cristal, one of my closest friends and someone I frequently turn to for advice, to discuss how to lead during a crisis. Moty is the founder and CEO of NEST - Negotiation Strategies, a global consulting company that provides complex negotiations and crisis management training, consulting, and operational support to executives in the corporate world. You can find show notes and more information by clicking here: https://bit.ly/2y2aDwN 

Perry Nalevka, CEO of Penguin Strategies, joins us today to share his unique perspective on how to succeed as a CMO—including what to do and what not to do. Perry has a lot of experience and knowledge in this area, and he will shed light on how to overcome communication gaps between CMOs and other parts of the company, as well as what causes these kinds of misalignments in the first place. You can find show notes and more information by clicking here: https://bit.ly/2RzGqg0

You are in for a treat this episode because I have Jake Levant joining me to share some of his “secret sauce” marketing techniques that have brought him and his clients massive success. Jake is the VP of marketing at Lightico, a company that has achieved remarkable results through event marketing. He joins the show today to discusses various aspects of event marketing and why it has been so effective for so many businesses. You can find show notes and more information by clicking here: http://bit.ly/2RncLXq 

Today I am excited to have one of the smartest marketers I’ve ever had the privilege of working with on the show. Rebecca Herson joins me for this episode to talk about hiring marketers, including the complexities (and solutions) that go hand in hand with the process. With her wide amount of experience as a strategist and B2B marketer, you'll get some great tips on how to hire marketers in a way that avoids complications and truly benefits your business. You can find show notes and more information by clicking here: http://bit.ly/2ThsDvX 

Many businesses struggle with aligning sales and marketing, so today I will be discussing this important topic with Penguin Strategies' COO and VP of Technology and Marketing Automation, Mark Fisher. Mark will share from his vast experience working with B2B tech companies and explain how he helps them with this common alignment issue through what he calls "The SMarketing Playbook." You can find show notes and more information by clicking here: http://bit.ly/37ZcBej 

Today I'm so excited to be joined by my guru for content strategy, Justin Champion. Justin has been a digital marketer for the past decade, and he's here to share some great insight and tools that will help you get started on improving and expanding your inbound content strategy. You can find show notes and more information by clicking here:  http://bit.ly/2QpjLRJ 

I was recently asked to give a presentation on how to succeed in marketing in 2020, and today I want to share with you the key factors for success that I will be discussing during that talk. Drawing from my own experiences, I'll break down what marketing leaders should be focused on and talk about what I have learned from my failures and successes over the past year. You can find show notes and more information by clicking here: http://bit.ly/37jHGZB 

Authority building and thought leadership may be buzzwords these days, but there is a very good reason for that. In this episode, Avi Nowitz joins me to share his expertise and lessons learned as the head of marketing at Presenso, a startup that has recently had massive success in these areas. You can find show notes and more information by clicking here: http://bit.ly/34z2P0p 

Many people think they know what branding is, but there’s a lot more to it than you may realize. In this episode, you will learn all about branding from Rob Cohen, a marketer and storyteller who has been in the industry for 25 years. He's here to break down the basics of what a brand is and how it should be carried out to put your business in front of people in the best way. You can find show notes and more information by clicking here: http://bit.ly/35DFXhj 

Welcome to the B2B Startup Growth podcast, the show dedicated to bringing you wisdom from some of the smartest B2B startup leaders and professionals out there. My name is Shoham Eckhaus, and I'm the Chief Strategist and CMO of the leading B2B tech marketing agency in Israel, Penguin Strategies. Each week, I'll discuss what works well (and what doesn't) when it comes to the various aspects of marketing, sales, growth hacking, life hacking, and everything in between. You can find show notes and more information by clicking here: http://bit.ly/35FLRP7