BEworks Conversations

This rapid-fire interview features Prof. Dan Ariely as he discusses healthcare's biggest burning topics with BEworks' VP, Strategy, Dr. Ada Le.  A number of topics are discussed, including how physicians overcome barriers to adopting new treatments, how to improve patient-physician trust, and what they can do to improve patient compliance with medication. Check out our podcasts on Spotify & Apple to stay up to date with some of the interesting topics we cover.

​ The last episode of BEworks Conversations Season 2 is on lessons from a decade of applied Behavioral Economics with Dave DiFelice, Vice President of Customer Service and Operations at Canadian Tire Financial Services and one of BEworks' first clients. ​ ​ Dave has used behavioral economics to tackle organizational challenges for 10 years – from improving call-center performance, employee outcomes, and empathetic collections. Listen as he and Kelly Peters, reflect on what it means to lead a business embedded with the science of human behavior and the broad impact it can have on team dynamic.​ In this conversation, Dave and Kelly discuss:​ What it's like to apply BE within an organization​ The ripple effects of scientific thinking​ Advice for leaders interested in BE

Why does adapting to Industry 4.0 require a “people first” perspective? In our latest BEworks Conversations, Kelly Peters, CEO & Co-Founder, BEworks and Bruce Ainsworth, Vice President of Automation Innovation at Georgia Pacific, discuss why Georgia Pacific is integrating a behavioral science approach with artificial intelligence to address issues in worker safety and why they think that is critical for their future success. Bruce is widely recognized for his leadership skills in process innovation, operational effectiveness, workplace safety and environmental stewardship. He is a champion for utilizing technology to enhance workforce effectiveness in an Industry 4.0 world. #BehavioralEconomics #BehavioralScience #WorkerSafety #ArtificialIntelligence

How can technology that's designed with behavior change in mind help empower workers to build a safer workplace?​ Studies show that behavior-based interventions can reduce unsafe behaviors by as much as 20%. Understanding the risk profile of individuals, worksites and the entire organization can help create real-time behavior-based safety programs. In this BEworks Conversation, Kelly Peters, CEO & Co-Founder BEworks and Joe O-Brien, Founder & Chairman, Corvex Connected Safety, discuss ways to transform worker safety and the importance of operational excellence. Joe is an entrepreneur; he has founded and managed numerous successful ventures in the medical device, safety, entertainment, and real estate industries. ​ Corvex Connected Safety, partnered with BEworks, to increase safety accountability in the workplace. This partnership was to strengthen their digital platform using principles of Behavioral Science by developing a Risk Index Score for their client facing dashboard. More details here: https://www.corvexconnect.com/beworks-partnership.html  #BehavioralEconomics #BehavioralInsights #BEworksConversations #WorkerSafety #Operations ​

Understanding that customers' relationship to money is not entirely rational has the potential to truly turbocharge markets and transform how the banking industry works. ​​ Listen to BEworks CEO and Co-Founder, Kelly Peters and Alex Sion, Head of D10X, Global Consumer Bank, Citi Ventures explore the implications of behavioral finance in our latest BEworks Conversation. Alex Sion is the Global Consumer Banking lead for the D10X program, which incubates new products and businesses designed to generate organic growth for Citi. He is a pioneer in fintech, having co-founded Moven the world's first mobile neobank.   In this conversation, Alex and Kelly discuss: - How behavioral science and experimentation are changing the world of money. - The counter-intuitive strategies to help people manage their spending emerge with a BE lens - The difference between behavioral design and traditional approaches - The impact of theory driven testing #BEworks #BehavioralEconomics #BehavioralInsights #BEworksConversations #podcast #behavioralsciences #BehavioralDesigns #Experimentation #BehavioralFinance ------------------------------------------------------------------- Follow us on social media to stay tuned to our events, news and thought-provoking case studies from the front lines of Behavioral Science:​ LinkedIn ,Twitter, Facebook and Instagram   

Business innovation starts with curiosity. How can you foster a learning culture that encourages curiosity and removes the actual barriers to learning for your staff and business?   This episode of the BEworks Conversations series features a discussion with Molly Nager, Chief Learning Officer of PepsiCo. Molly is responsible for a learning strategy that equips PepsiCo's workforce to delight consumers around the world.    In this conversation, Molly and Kelly discuss:  Removing learning barriers within an organization  Helping people find time for learning  Inspiring and fostering curiosity  #BEworks #BehavioralEconomics #BehavioralInsights #BEworksConversations #BehavioralScience #BehavioralScienceForGood  #Strategy  

This episode of the BEworks Conversation series features a discussion with Robert Beiser. In our latest BEworks Conversations episode, we explore how behavioral science is being applied to the challenge of human trafficking.​ Robert Beiser, Director of the Strategic Initiative on Sex Trafficking at Polaris. The team turned to BEworks to help them uncover the psychological factors that might drive indviduals to human trafficking. ​ In this conversation, Robert and Kelly go deep into the nuances of human behavior and how it relates to decision making in the context of sex trafficking. We look to understand both the victim and the perpetrator to uncover the patterns in motivation from both sides. His goal?  To become better interventionists by discovering the tell-tale signs of sex trafficking.​ This podcast episode covers:​​ How behavioral science can inform our understanding of human trafficking​ How structural inequalities create predictable risks​ How knowledge of hot and cold states changes how we think about behavior​ ​#BEworks #BehavioralEconomics #BehavioralInsights #BEworksConvrsations #BehaviouralScience​

Business decisions can be significantly improved with the intersection of behavioral science and data science.   Hear more on this topic in the next edition of our BEworks Conversations with Kelly Peters, this time featuring our guest Bryan Pearson. Bryan is a long-time friend of the firm, foundational client, and the former President and CEO of LoyaltyOne. With more than two decades of experience developing meaningful customer relationships for some of the world's leading companies, Bryan Pearson is an internationally recognized expert, author, and speaker on customer #loyalty and #marketing. In this conversation, Kelly and Bryan discuss what it's like to be an early adopter of scientific thinking and taking a data-driven approach to business decisions. They discuss why it's so critical for organizations to think like a scientist and challenge entrenched organizational thinking with experimentation and evidence. Do you agree that business leaders ought to think more like scientists? If you are interested in the intersection of business and science, then we hope you will join us for the BEworks Summit – Shaping the Future using the Science of Behavior. Register today and join us on Tuesday, 5th October from 11 AM – 3 PM EST. Register for the BEworks Summit here > https://lnkd.in/eFJSxUYJ

Leading with Purpose: How Hellmann's is reducing food waste with behavioral science   This episode of the BEworks Conversation series features a discussion with Christina Bauer-Plank, Global Brand Vice President, Hellmann's. After earning her PhD in Chemistry and later, her MBA, Christina has served multiple roles across Unilever's Foods business. In her current role, Global Brand VP at Hellman's, she applies her expertise to both the science and communications of sustainability and purposeful brands. She is an advocate for sustainability and has championed making food waste reduction a priority both within Hellmann's and across Unilever.​ Kelly and Christina talk about what it means to be a purpose-led company, and how and why Hellmann's has found its purpose in helping people around the world to become more resourceful with their food.   Topics Discussed: Why Unilever believes in being a purpose-led company What is ‘brand say' versus ‘brand do', and why they both matter Why Hellmann's is measuring the impact of their food waste reduction initiative

BEworks Conversations with Cass Sunstein: Risk, Liberty, and Scientific Thinking in the Time of COVID-19 For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-cass-sunstein-public-health-the-role-of-scientific-thinking-in-democracy-how-peoples-risk-perceptions-are-shaped-in-response-1596649020114 This episode of the BEworks Conversation series features a discussion with Cass Sunstein. Cass Sunstein is the Robert Walmsley University Professor and the Founder and Director of the Program on Behavioral Economics and Public Policy at Harvard University. ----more----In this conversation, Cass and Kelly discuss: Liberty and public health Scientific thinking and democracy Risk perception in a pandemic and fear of mortality

BEworks Conversations with David G. Rand: Behavioral Science, Theory, and Application For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-david-rand-the-role-of-behavioral-science-in-the-era-of-covid-19 This episode of the BEworks Conversation series features a discussion with David G. Rand. David is the Erwin H. Schell Professor and an Associate Professor of Management Science and Brain and Cognitive Sciences at MIT Sloan and the Director of the Human Cooperation Laboratory and the Applied Cooperation Team. ----more----In this conversation David and Kelly discuss: The evolution of David's scientific career from biology to behavioral science The importance of bridging the gap between theory and application in behavioral science Misinformation and Polarization around COVID-19

BEworks Conversations with David Pizarro: From Piaget to COVID-19; The Importance of Behavioral Science, Data Collection and Experimentation For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-david-pizarrohttps://blog.beworks.com/becurious/beworks-conversations-with-michael-norton-rituals-routines-and-behaviors-in-the-face-of-a-pandemic This episode of the BEworks Conversation series features a discussion with David Pizarro. David is an Associate Professor in the Department of Psychology at Cornell and is the Chief Science Officer at BEworks. He is also co-host of the Very Bad Wizards Podcast. David's research interests are in moral judgment, and in the influence of emotions on thinking and deciding. He is particularly interested in moral intuitions (especially concerning moral responsibility, and the permissibility or impermissibility of certain acts), and in biases that affect moral judgment. ----more----In this conversation, David and Kelly discuss: How blind spots can affect our thinking Challenging our beliefs The value of behavioral science, data collection, and experiments during the pandemic

BEworks Conversations with Cristina Bicchieri: How Norm Nudging can Help Reduce the Spread of COVID-19 For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-cristina-bicchieri-how-norm-nudging-can-help-reduce-the-spread-of-covid-19 This episode of the BEworks Conversation series features a discussion with Cristina Bicchieri. Professor of Philosophy and Psychology, University of Pennsylvania Cristina Bicchieri is the S.J. Patterson Harvie Professor of Social Thought and Comparative Ethics at the University of Pennsylvania, and Director of the Master of Behavioral and Decision Sciences program. She is a foremost scholar of rational choice and philosophy of social science and a leader in behavioral ethics. In this conversation, Kelly and Cristina discuss how social norms and nudging norm behavior can be a powerful way to influence behavior during the pandemic. Cristina also discusses the interesting research she has been doing during the pandemic. ----more----In this conversation, Cristina and Kelly discuss: Social norms and compliance during the pandemic Increasing adoption of COVID-19 notification apps

BEworks Conversations with Paul Bloom: Issues of Empathy, Scientific Thinking, and Motivation During a Pandemic For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-paul-bloom-issues-of-empathy-scientific-thinking-and-motivation-during-a-pandemic This episode of the BEworks Conversation series features a discussion with Paul Bloom, Brooks and Suzanne Ragen Professor of Psychology & Cognitive Science, Yale University Paul Bloom, PhD, is the author of How Pleasure Works and Against Empathy. “Empathy” with clients and customers is at times put on a pedestal by businesses, but Bloom's research shows that at times, empathy can lead to bias. He has written for The Atlantic, The New Yorker, and The New York Times, and his TED talks have over 3 million views. ----more----In this conversation, Paul and Kelly Discuss: How empathy can lead us astray The misperception that science equals certainty The ethics of persuasion Altruism and competing motivations during a pandemic Good (and bad) habits they have created during lockdown

This episode of the BEworks Conversation series features a discussion with Dilip Soman. Dilip is a Professor of Marketing at Rotman and holds the Canada Research Chair in Behavioural Science and Economics. He is the Director of the Behavioural Economics in Action Research center (BEAR) and is the Director of the Behaviourally Informed Organizations Partnership Grant. His research is in the area of behavioral economics and its applications to consumer wellbeing, marketing, and policy. ----more----In this conversation, Dilip and Kelly discuss: Behavioral science and COVID-19 Digital transformation strategies Reimagining the online learning experience For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-david-rand-the-role-of-behavioral-science-in-the-era-of-covid-19-0

For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-michael-norton-rituals-routines-and-behaviors-in-the-face-of-a-pandemic This episode of the BEworks Conversation series features a discussion with Michael Norton. Michael is the Harold M. Brierley Professor of Business Administration at the Harvard Business School and the Co-Author (with Elizabeth Dunn) of Happy Money: The Science of Smarter Spending. ----more----In this conversation, Michael and Kelly discuss: How COVID-19 is impacting routines, rituals, and behavior Recent research on rituals at home and at work The role behavioral scientists should play in a pandemic Insights into why we behave in the particular and quirky ways we do

For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-on-amir Kelly Peters and On Amir dive deep into how behavioral science can be used during a pandemic to improve outcomes, and what they think the long-term impact of this current pandemic will be. On Amir is a Professor of Marketing at Rady School of Management, UC San Diego, and Associate Dean. On is an expert on consumer psychology. His work answers questions such as when consumers will – or will not - follow the crowd, and when they will make seemingly irrational decisions. ----more----In this conversation, Kelly and On talk about the impact of the pandemic on our perceptions and our behavior, both now and in the future. How we can influence people who have different perceptions of the risk COVID-19 poses How has the public perception of science changed, and what people get wrong about science How are habits and routines impacted by shelter in place policies

For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-barbara-kahn Kelly explores these and other questions on the minds of brand marketers with Barbara Kahn, Professor of Marketing and the Director of the Jay H. Baker Retailing Center in the Wharton School at the University of Pennsylvania. An internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process, Barbara's work is highly influential in both academia and business. ----more----In this conversation, Barbara speaks with Kelly Peters about: What is the difference between loyalty and a habit? When we say we want customers to be loyal, what do we actually mean? What impacts will organizations face in cultivating loyalty with the “new retail normal” in place? What can small businesses do during this time?

For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-jonathan-howard In the time of COVID-19, many of us are having to move quickly to make important decisions without having all of the necessary information or strong evidence to guide our decisions. We may also find ourselves drawn to a search for answers in all the wrong places. How do we navigate in seemingly unknown conditions? Hear from Jonathan Howard asking these very questions of the medical community - where time is tight and consequences are high. In this conversation, Jonathan and Kelly discuss: The complexities in medical decision-making in the absence of clear scientific research during COVID-19 The rise of conspiracy theories and the rationale for why so many gravitate to them during times of uncertainty The benefits and limitations of telemedicine

This episode of the BEworks Conversation series features a discussion with Nina Mažar. Nina is a Co-Founder of BEworks, a Professor of Marketing at the Questrom School of Business at Boston University, and the Co-Director of the Susilo Institute for Ethics in the Global Economy. In this conversation, Nina and Kelly discuss: The role of behavioral science research in addressing COVID-19 related challenges Productivity and well-being in the face of a pandemic The ethics of nudges and collecting data The importance of data on WFH and Return to Work ----more---- Nina Mažar is a Co-Founder of BEworks, a Professor of Marketing at the Questrom School of Business at Boston University, and a Co-Director of the Susilo Institute for Ethics in the Global Economy. Her expertise lies in how expectations, emotions, peers, and random cues in the environment affect how we think about products, money, investments, and morality, and their implications for welfare, development, and policy.  One of the world's leading behavioral scientists, Nina was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” and has published in leading academic journals. Nina's work has been impactful in the public sphere, speaking around the world, and research featured in popular outlets like the New York Times. In addition to her central role at BEworks, Nina has brought behavioral science to bear on applied challenges as the Senior Behavioral Scientist of the World Bank's behavioral insights team (eMBeD) and served as an advisory for other government boards and non-profits.    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-nina-ma%C5%BEar

For more information about this episode, including the full transcript, visit our blog This episode of the BEworks Conversation series features a discussion with Dan Ariely. Dan is a Co-Founder of BEworks, and Professor of Behavioral Economics at Fuqua School of Business, Duke University. Dan has written multiple best-selling books that have become recognized standards in the field, including Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. In this conversation, Dan and Kelly discuss: How uncertainty impacts our perceptions of science and risk The psychological side effects created by the uncertainty of lockdowns How self-quarantine is a public goods problem How science is rising to meet the challenges created by COVID-19 ----more---- Dan Ariely is a Co-Founder of BEworks, and a Professor of Behavioral Economics at Fuqua School of Business, Duke University.  Dan Ariely's ground-breaking experimental research and prolific writing has made him one of the most prominent leaders in the field of Behavioral Economics; an interdisciplinary science combining psychology and economics to understand human behavior and decision-making.  Dan's writing on irrational decision-making in the marketplace has been featured in the most prominent academic journals and in a variety of popular media outlets such as the New York Times, Wall Street Journal, Washington Post, and the Boston Globe, among many others. He has also written three New York Times best-selling books that have become recognized standards in the field: Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.