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⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
The world we inhabit today is, in countless ways, an extended echo of breakthroughs made by two extraordinary cultures that came from a compact corner of the mediterranean between the 4th century BCE to the 2nd century of the current era. I'm talking about Greece and Rome, whose influence on contemporary language, thought, and culture is so deeply woven into the modern world that we navigate it every day without noticing. Taking just language, be it English, French, Spanish or Italian, they all use words with origins that tie back to ancient law, institutions, arts and sciences. The concepts they gave linguistic expression to are stitched into everything that comes out of our mouths. You'll hear a passionate discussion today by two guys who both did an undergrad in classics. But you won't need to know anything about this to get great marketing lessons from today's talk. Believe it or not, the ancients can teach us a fair bit about marketing! Our guest's undergraduate courses taken at the University of Oxford in Classical Greek Language and Literature inspired him to write the book we're discussing today. He is a trainer, author, strategist, and lecturer who applies Storytelling, Behavioural Economics, and insight-driven thinking to brands and communications. Serving as a Course Director for several professional institutes, he also delivers TEDx talks and has spoken on stages around the world. His clients span organizations such as the BBC, Panasonic, Nokia, The Royal Albert Hall, and the UK National Health Service. An accomplished writer, he has published several award-winning books, including The Storytelling Book, which has sold 40,000 copies. His seventh book, The Classical Marketing Book, is being released in North America at the start of 2026. Let's go to the UK to speak with Anthony 'Tas' Tasgal. Chapters Timestamps 0:00:00 Introducing Tas Tasgal 0:02:48 How Ancient Cultures Inform Modern Marketing Today 0:06:29 Uncovering Marketing Power in Word Origins 0:10:26 Using Ancient Myths for Market Segmentation 0:13:33 Connecting Behavioral Economics with Storytelling Power 0:17:21 Strategies to Avoid Marketing's 'Junk Folder' 0:21:52 Crafting Persuasive Frames with Historical Stories 0:26:43 The Power and Peril of Condensed Language 0:30:53 Mastering Persuasion with Ethos, Logos, and Pathos 0:34:48 Satire and Timeless Human Patterns in Marketing 0:37:57 Tapping into Ancient Wisdom for Modern Marketing Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
Send us a textWith a PhD in Behavioural Economics, Dr. Myriam Hadnes describes herself as a Facilitation Evangelist – a practitioner obsessed with uncovering why some facilitated experiences spark curiosity while others send people scrolling.Through her boutique agency Workshops.Work, Myriam and her team deliver over 200 workshops each year to help multinational organisations turn collaboration from a buzzword into a lived experience.Myriam has hosted the ‘Workshops Work' podcast for more than 300 episodes, publishing a new conversation with facilitation experts each week. During the pandemic, she founded the NeverDoneBefore Festival and community — an international online experiment where facilitators co-created and delivered hundreds of “never done before” workshops between 2020 and 2024.As a long-distance runner and soon-to-be author of ‘Unprofessionalism', Myriam believes the future of work isn't about being more polished, but about daring to be more human. [3:44s] Myriam's journey into the world of Economics [08:34s] All things facilitation [25:35s] The ‘Workshops Work' Podcast [32:39s] On her upcoming book: ‘Unprofessionalism' [50:03s] RWL: Read ‘Don't Just Do Something, Stand There!' by Marvin Weisbord and Sandra Janoff; Listen to Myriam's podcast ‘Workshops Work' Connect with Myriam on LinkedInConnect with Vinay on X (formerly Twitter) and LinkedIn What did you think about this episode? What would you like to hear more about? Or simply, write in and say hello! podcast@c2cod.comSubscribe to us on your favorite platforms – Google Podcasts, Apple Podcasts, Spotify, Overcast, Tune In Alexa, Amazon Music, Pandora, TuneIn + Alexa, Stitcher, Jio Saavn and more. This podcast is sponsored by C2C-OD, your Organizational Development consulting partner ‘Bringing People and Strategy Together'. Follow @c2cod on Twitter, LinkedIn, Instagram, Facebook
The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they're more honest, more intelligent, and more kind. Even just being taller than average can make people think you're more skilled than you are. This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…That's why, in this episode we're examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
I have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people are lining up to buy it.The company is called Slate, and it's an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
Emotions play a big part in our decision making – especially when it comes to finances. It even has an official term – Behavioural Economics. Head of Wealth Management and Advice at Milford, Philip Morgan Rees talks to Toni, Jase and Sam on Coast, about some trips and tips on how to be objective when developing an investment strategy. This podcast is intended to provide general information only. It does not take into account your investment needs or personal circumstances. It is not intended to be viewed as investment or financial advice. Should you require financial advice you should always speak to a Financial Adviser. Past performance is not a reliable indicator of future performance. Milford is an active fund manager with views and portfolio positions subject to change. Milford Funds Limited is the issuer of the Milford KiwiSaver Plan and the Milford Investment Funds. Please read the relevant Milford Product Disclosure Statement at milfordasset.com. Before investing, you may wish to seek financial advice. The disclosure statements of all Milford Financial Advisers contain more information and are available for free on request. For more information and to see our Financial Advice Provider Disclosure statement, please visit milfordasset.com/getting-advice
The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that's what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.And the average Walmart, well, it has more than 120,000 products.Everywhere we turn we're just surrounded by more and more choice.But is that a good thing?Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
There's a type of fabric that looks like leather, feels like leather, but isn't leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they're wearing it.Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather… How the meaning we attach to a product or experience defines its value…And how you can use this strategy to transform perceptions of your own products and brand.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve. FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/ ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
In today's episode, Brian sits down with behavioural economist, Mark Pittaccio. Mark has a over 35 years of professional experience helping both people and business' understand human behaviour. This could not be more important when it comes to money. From happiness, to gratitude, to the effects of social media... this episode is worth the listen.To find out more about Mark, you can find him;Website - https://www.behaviouraleconomist.co.uk/LinkedIn - https://uk.linkedin.com/in/mark-pittaccio-80442014 Hosted on Acast. See acast.com/privacy for more information.
The UK's consumer protection regime changed early in 2025. How will behavioural economics be used by the UK Competition and Markets Authority (CMA) in applying the rules? Stefan Hunt, partner at Keystone Strategy in London, joins Matthew Reynolds and Matthew Hall to discuss previous consumer protection cases investigated by the CMA and the new regime under the Digital Markets, Competition and Consumers Act 2024. Listen to this episode to learn more about the application of behavioural economics to consumer protection enforcement and how companies should prepare. With special guest: Stefan Hunt, Partner, Keystone Strategy Related Links: Keystone, "The UK's New Consumer Enforcement Regime: What evidence and analysis will be used by the CMA and how firms can respond" Keystone, "The Value of Behavioural Economics in Competition Litigation – Reflections Following Le Patourel vs BT", 10 April 2025 UK CMA speech, "The CMA's approach to the new consumer enforcement regime", 30 April 2025 UK CMA guidance, "The CMA's approach to consumer protection", April 2025 UK CMA guidance, "Unfair commercial practices: Guidance on the protection from unfair trading provisions in the Digital Markets, Competition and Consumers Act 2024", April 2025 Hosted by: Matthew Reynolds, Huth Reynolds LLP and Matthew Hall, McGuireWoods London LLP
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
Something for nothingDo rewards and incentives damage our humanity?In much of our personal and professional lives, we receive rewards for good behaviour and carrying out our responsibilities. But, evidence now suggests there are risks to this approach. Studies show rewards can damage wellbeing, fostering dependence and undermining our own sense of control. And neuroscientists have shown those more prone to seeking reward have a 70% higher risk of addiction, with addictive behaviour now present in almost half of the U.S. population. So, should we move away from rewards-based systems, and instead learn to value doing the right thing simply for the sake of, well, doing the right thing?Paul Bloom is a Canadian-American psychologist, bestselling author, and celebrated speaker. Bloom has written widely on human nature, and he won the Klaus J. Jacobs Research Prize for his investigations into how children develop a sense of morality.Dan Ariely is a Professor of Psychology and Behavioural Economics at Duke University and best-selling author. Ariely is a scholar of irrationality and decision-making, explaining how we repeatedly and predictably make the wrong decisions in many aspects of our lives.Nancy Sherman is a Professor of Philosophy at Georgetown University who has conducted research in general ethics, moral psychology, and the history of philosophy with focus on the Stoic tradition. A New York Times Notable Author and sought-after speaker, her views on military ethics have been influential. Don't hesitate to email us at podcast@iai.tv with your thoughts or questions on the episode!To witness such debates live buy tickets for our upcoming festival: https://howthelightgetsin.org/festivals/And visit our website for many more articles, videos, and podcasts like this one: https://iai.tv/You can find everything we referenced here: https://linktr.ee/philosophyforourtimesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Elephant In The Room Property Podcast | Inside Australian Real Estate
What if the real driver behind Australia’s property obsession isn’t logic, but human behaviour? In this episode, we’re joined by behavioural economist Evan Lucas, and let’s just say… this one’s a thinker. We talk about how our attitudes toward property have shifted since the pandemic; what’s stuck, what’s changed, and why the DIY mindset, generational habits, and even the Bunnings effect all feed into the way we view real estate. It’s not just about shelter. It’s about control. Identity. Security. And that deeply emotional idea of “home.” Evan pulls back the curtain on how we’re wired to respond to urgency, pressure, and even shiny marketing tactics, and how those biases can lead us straight into the wrong property decisions (even when we think we’re being smart about it). We get into pain points like home bias, dopamine hits, and the big one: why losing money on property feels so personal, because for many of us, it is. There’s so much in here for buyers, sellers, and anyone trying to make sense of today’s market. If you’ve ever wondered why the numbers don’t always add up to the decisions people make, this episode explains a lot. Episode Highlights: 00:00 - Introduction 01:06 - Who is Evan Lucas? 02:44 - Why Australians are so obsessed with property 06:07 - The real consequences of a property-driven culture 09:17 - Why does behavioural economics matter so much when you’re investing? 13:31 - When did Evan realise behaviour was driving investment outcomes 22:38 - The behavioural biases that quietly sabotage property buyers 29:31 - The big differences in beliefs and behaviours around property across generations 34:38 - Why housing has become a generational and cultural tug-of-war 38:28 - What COVID changed and what it didn’t 42:29 - Will the regional shift last now that offices are calling people back? 46:29 - Work-life tug-of-war: Who’s really in control now? 51:13 - Evan's thoughts on allowing first home buyers to access their super 57:12 - What Evan thinks about value and what it really means in the context of property 1:03:16 - Evan Lucas’ property dumbo About Our Guest: Evan Lucas is a leading behavioural economist, author, and financial commentator known for making complex money matters relatable and human. With a background in global finance and a passion for understanding how emotions and biases shape financial decisions, Evan helps Australians rethink the way they engage with money, investing, and property. He regularly appears in national media and is the author of Mind Over Money, where he explores why logic often takes a back seat when it comes to personal finance. Connect with Evan Lucas: LinkedIn https://au.linkedin.com/in/evan-lucas-44a25316 Website https://evanlucas.com.au/ Listen to Evan’s podcast https://podcasts.apple.com/au/podcast/exchanges-with-evan-lucas/id1796919532 Resources: Visit our website https://www.theelephantintheroom.com.au If you have any questions or would like to be featured on our show, contact us at: The Elephant in the Room Property Podcast questions@theelephantintheroom.com.au Looking for a Sydney Buyers Agent? https://www.gooddeeds.com.au Work with Veronica: https://www.veronicamorgan.com.au Looking for a Mortgage Broker? https://www.alcove.au Work with Chris: chrisbates@alcove.au Enjoyed the podcast? Don't miss out on what's yet to come! Hit that subscription button, spread the word and join us for more insightful discussions in real estate. Your journey starts now! Subscribe on YouTube: https://www.youtube.com/@theelephantintheroom-podcast Subscribe on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-elephant-in-the-room-property-podcast/id1384822719 Subscribe on Spotify: https://open.spotify.com/show/3Ge1626dgnmK0RyKPcXjP0?si=26cde394fa854765 See omnystudio.com/listener for privacy information.
Stephen Grootes speaks to Emile du Plessis, Executive Head of Behavioural Economics and Economic Insights at Standard Bank about the current state of South African consumers and households, amidst the latest consumer confidence numbers. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newslettersThe Money Show is brought to you by Absa. Follow us on:702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702702 on Instagram: www.instagram.com/talkradio702702 on X: www.x.com/Radio702702 on YouTube: www.youtube.com/@radio702CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkzaCapeTalk on YouTube: www.youtube.com/@CapeTalk567CapeTalk on X: www.x.com/CapeTalkSee omnystudio.com/listener for privacy information.
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Everyday you make thousands of decisions that affect your health. This includes deciding what to eat, whether to exercise or not, and how much sleep you get. Whether you know or not, you're bombarded with information that influences your decisions. Behavioural economics is a theory that tries to explain why people may make different decisions in different contexts even if those decisions aren't always in their best interest. In this episode we discuss what behavioural economics is, how human laziness leads to decisions we don't want and how you can make use of behavioural economics to make healthy choices the easy choice.
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
How good are you at making decisions?How confident are you in your answer? The more aware you are of the way your mind works, the less sure you will be of your answer. Our decisions are fraught with biases and distortions.Thinking Fast and Slow is one of the most respected books on decision making. Daniel Kahneman's work won him a Nobel Prize for Economics. Some call it the bible for the developing field of Behavioural Economics.In it he shows a number of surprising ways we fool ourselves.Eduardo dos Santos Silva, Michael Ward, Romana Prochazkova and I met to discuss our insights from the book.Links:Eduardo Dos Santos SilvaMichael WardRomana ProchazkovaRob McPhillipsChapters:00:00 Introduction: Understanding Decision-Making Systems00:17 Key Insights from the Book01:10 Exploring Biases and Decision-Making01:40 The Importance of Diverse Teams02:55 Personal Reflections and Comparisons04:51 Frustrations with System One and System Two05:16 Regression to the Mean: A Key Concept06:13 Psychological Soundness and Boredom06:58 Head, Heart, and Gut: Different Systems?09:27 Decision-Making Processes and Logical Thinking13:04 The Book's Audience and Writing Style21:17 The Legacy of Kahneman and Tversky23:00 Visual Learning in Mathematics24:08 The Pyramid Pattern and Pattern Recognition26:57 Heuristics, Algorithms, and AI28:10 Cultural Differences and Fairness28:39 Book Readability and Summaries
Ben Branson founded Seedlip Drinks. Seedlip pioneered the Low to No movement. The Low to No Movement helped more people go sober.More sober people, led to more happier people. More happier people, more productive people.We REALLY don't understand the power of Sober (just yet) It's unfathomably enormous. In 50 years, we'll teach kids in school. Going sober is discovering coffee. Going sober is discovering electricity. Going sober is discovering penicillin. Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G) Honour to sit with LEGEND and great friend, Ben BransonRecorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham We've got 7 more Live Podcasts + Supper Clubs coming up this year.16 peeps MAX. Exclusive for our Newsletter readers only. Wanna hang out with the donny food & drink founders? Subscribe in comments below. ON THE MENU 1. Why Building a Brand is like jumping off a cliff and building the plane on the way down2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro 3. “You want people to think you're idea is f*cking stupid” - you want strength either side 4. Where are your 1000 true fans GLOBALLY? It's easier to sell to a bar Barcelona vs. a pub in Lincoln 5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?” 6. The world's changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time” 7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy” 9. Ben Brand “Make it SIMPLE, Don't SIMPLIFY it” 10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”11. If you've got an idea…. If it's REALLY a good idea DON'T LET IT DOWN 12. Don't second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
In this episode, our guest Raymond Fisman explains to us the persistent challenge of corruption and the surprising ways in which political polarization and so called “wedge issues” help to sustain it. He shares his insights into why anti-corruption reforms remain elusive despite widespread public demand for honest governance and the creative measures some leaders have taken to battle corruption. Raymond Fisman is the Slater Family Professor in Behavioral Economics at Boston University. His research explores the complex ways in which corruption and other informal behaviors influence markets, governance, and economic development. If you want to know more about Raymond's research, you can check out his homepage.
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
I remember the day with marble-polished clarity. The day I sodomised my first Black Bear BurgerBrixton. 2020. In the strangled-mangled shackles lockdown, at my mates on Efra road.A celestial chubby steaming parcel of joy arrived. Lip-smackingly, soul-spankingly, face-melting YUM.My fave Burgus in London, and Stew is an absolute GON THE MENU:Packvertising Genius: How Black Bear Burger turned their Deliveroo packaging into a Storytelling MachineSurviving Crispy Chips Crisis: How BBB solved the customers problems BEFORE they existedThe Simple Reframe Behind Why Black Bear Burger worked at Exmouth Market when Dirty Burger failed - we are a restaurant that sells burgers NOT a burger restaurantThe Beer Sommelier Rule: Focus on the thing you're competition can't to STAND OUT - why BBB Focus on the Sides.A Master Class in Persistence: The dark grit of street food market and BBB blagged their way into BoxParkBattle vs Boredom: How to push through the tedium of persistenceWhy HipPop Is the greatest music to eat burgers too = layers + layers that, warmth and connection added to your burger---------------------------------------------------------------------------------------------
Jamie Hartmann-Boyce and Nicola Lindson discuss emerging evidence in e-cigarette research and interview Stephen Higgins from the University of Vermont Associate Professor Jamie Hartmann-Boyce and Associate Professor Nicola Lindson discuss the new evidence in e-cigarette research and interview Professor Stephen Higgins from the University of Vermont Tobacco Center of Regulatory Science, Burlington, USA. Professor Stephen Higgins uses the concepts and methods of behavioural economics and behavioural pharmacology to investigate tobacco, illicit drugs, and other health-related risk behaviours in vulnerable populations. In the October podcast Stephen Higgins describes his recent studies on reduced nicotine cigarettes and e-cigarettes in high-risk populations. Their three randomised clinical trials involved 326 participants. They found that decreases in cigarettes smoked daily, resulting from smoking cigarettes with reduced nicotine content, were significantly larger when adults from at-risk populations had access to e-cigarettes in their preferred flavours. Their study findings indicate that access to preferred flavoured e-cigarettes has the potential to enhance the effect of a nicotine-reduction policy on cigarette smoking in populations with psychiatric conditions or lower education level who are at greatest risk for smoking and associated harm. This podcast is a companion to the electronic cigarettes Cochrane living systematic review and shares the evidence from the monthly searches. Our literature searches carried out on 1st October found: 2 new studies. The study by Higgins et al described on this podcast (DOI: 10.1001/jamanetworkopen.2024.31731) and DOI: 10.1093/ntr/ntae212. We also found 3 linked papers (10.2196/58260, 10.1111/add.16633, 10.1038/s41415-024-7850-5) For further details see our webpage under 'Monthly search findings': https://www.cebm.ox.ac.uk/research/electronic-cigarettes-for-smoking-cessation-cochrane-living-systematic-review-1 For more information on the full Cochrane review updated in January 2024 see: https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD010216.pub8/full This podcast is supported by Cancer Research UK
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
In our latest podcast episode of the Sleeping Barber Podcast, we had the pleasure of speaking with Prof. Dan Ariely, a renowned behavioural economist and the James B. Duke Professor of Behavioural Economics at Duke University. Dan is also the co-founder of several companies, including BeWorks, and the author of eight books, his latest being "MisbeLIEf." This episode dives deep into the fascinating world of behavioural economics, focusing on how misinformation and stress can significantly impact decision-making in both personal and business environments. We hope you enjoy this episode as much as we enjoyed recording it! Our Guest: Prof. Dan Ariely - https://www.linkedin.com/in/danariely/ James B Duke Professor of Behavioural Economics at Duke University Co-founder of multiple companies including BEWorks - the world's leading behavioral change firm Author of 8 books, including Predictably Irrational and the most recent MisbeLIEf TEDTalk Speaker Our Hosts: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ Timestamps: 0:52 - Intro to Dan 3:36 - Behavioural Economics of Choice: The Economist Subscription 7:21 - The human brain is like a swiss army knife 9:30 - The inspiration of MisbeLIEf - COVID & death threats 12:59 - All of us have the potential to become misbelievers 15:15 - Mistrust in businesses & business leaders 16:30 - Stress affects our ability to trust 18:58 - Psychological resilience is affected by social connections 21:06 - Social isolation for employees hired during COVID 21:44 - Treating employees well can improve stock market returns 25:15 - ETF to track holdings based on how employees feel about where they work 25:44 - The trouble with counting the % of women in senior positions 30:38 - Two types of stress, one is harmful 32:33 - Seeing patterns where there are none 34:56 - The 2 components of misbelief 37:10 - Brands & influencers 39:47 - Improving trust on social networks 42:53 - We need to get better at consuming information 44:35 - People come to marketers too late 46:38 - Removing confirmation bias by changing the way we search 47:44 - Flush toilets and learning to understand 51:16 - Rather than argue the facts, accept ambiguity 53:50 - How to change people's minds 55:05 - Why ostracism is so destructive 56:30 - Learn more about Dan 59:05 - Post-Pod Discussion with Marc and V Background Research & Literature: Dan's Website https://danariely.com/ Links to all his papers, videos etc. https://danariely.com/resources/#v-thoughts-of-the-week Links to his books https://danariely.com/books/ Center of Advanced Hindsight https://advanced-hindsight.com/ Irrational Capital ETF https://finance.yahoo.com/news/irrational-capitals-hapi-outperforming-p-120000068.html Center for Advanced Bureaucracy https://centerforbureaucracy.com/ The Life We Should Live https://www.thelifeweshouldlive.com/
As a leader how well do you craft stories that influence people to change?Storytelling is one of the most critical skills a leader needs, but is so often done badly. Failing to have the desired impact. Done well it convinces people to listen, commit and change.My guest in this episode, Neil Bearden, is a master in crafting and using stories to help meet an objective. Neal's outlook on storytelling is influenced by his experience as a former professor, and the idea that to be truly authentic and intentional we just need to be real to ourselves.Neil shares his views on what a good story involves, looks, and feels like. Also, what it takes to be an interesting person that people want to listen to. Something all leaders need in order to up their game in influencing change in their organisations.“What drives changes in my life is boredom” – Neil BeardenYou'll hear about:· The importance of good storytelling· Making contingent judgements· Syntax, semantics and styles of storytelling· Getting to seamless authentic delivery· Knowing someone is serious about improving· What helps people to be real· Neil's thoughts going through transitions· How is Neil to be with during transitions?· Life is a random series of transitions· Living life both scientifically and realAbout Neil Bearden:Neil is the co-founder of Plot Wolf, which helps people think, speak, and act with clarity. He was a Decision Science professor at INSEAD for 15 years, where he taught Statistics, Behavioural Economics, and created the school's award-winning Storytelling course. He's published in Harvard Business Review and the Financial Times, and taught the Business Storytelling course for The Guardian. He's helped people from Amazon, Apollo, BCG, Google, McKinsey, Sequoia.Resources:• Profile: https://www.linkedin.com/in/nbearden/• Plot Wolf: https://plotwolf.com/My resources:Sign up to my Leading high-stakes meeting virtual masterclass series (https://bit.ly/3QBdn9R)Take my new Becoming a Strategic Leader course (https://bit.ly/3KJYDTj)Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox.Subscribe to my YouTube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.For more details about me:● Services (https://rb.gy/ahlcuy) to CEOs, entrepreneurs and professionals.● About me (https://rb.gy/dvmg9n) - my background, experience and philosophy.● Examples of my writing https://rb.gy/jlbdds)● Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)● Follow me and engage with me on Twitter (https://bit.ly/36XavNI)
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
In this episode of SEE HEAR FEEL, host Christine welcomes Dr. Benno Torgler, a Professor of Economics at Queensland University of Technology. They discuss Dr. Torgler's fascinating journey from mechanical engineering to economics and his significant research on heart rate variability (HRV). The conversation delves deep into the integration of physiological measurements with psychological and emotional activities, providing insights on how HRV can be used to understand human behavior and stress. Dr. Torgler also shares personal anecdotes and offers practical advice for using wearable technology to monitor HRV.00:00 Introduction to Dr. Benno Torgler01:09 A Personal Journey: From Engineering to Economics03:54 Understanding Heart Rate Variability08:21 Applications and Implications of Heart Rate Variability12:01 Final Thoughts and ReflectionsDr. Benno Torgler, PhD is a Professor of Economics in the School of Economics and Finance as well as Director of the Australian Research Council Training Centre for Behavioural Insights for Technology Adoption (BITA) in the Queensland University of Technology in Queensland, Australia. He is a social scientist that studies human decision making and human nature via integrating economics, social and evolutionary psychology, sociology, and biology. He has co-written an article titled, “Positive affect and heart rate variability: a dynamic analysis” which looks at physiologic measurements (for example, heart rate variability) and self-reported measures to better understand human behavior and interactions. His research is helpful in understanding how to collect such physiologic data like heart rate variability as well as how to model and interpret it.
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Dr. Myriam Hadnes, Founder of Workshops Work, shares her journey from academia to entrepreneurship and the creation of her companies NeverDoneBefore.org and Workshops.Work. She discusses the challenges she faced in transitioning to entrepreneurship and the importance of building a community and creating a safe space for collaboration. Myriam also explains her facilitation agency model and the value of investing in branding and design. She emphasizes the power of understanding human behavior and communication in facilitating workshops and building successful businesses.This podcast is powered by LeggUP, the only accelerated platform with a holistic approach to professional development that guarantees and nurtures the growth of employees. Click here to learn more: https://www.leggup.com/Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
Next Thursday, Dr. Myriam Hadnes, Founder of Workshops Work, shares her journey from academia to entrepreneurship and the creation of her companies NeverDoneBefore.org and Workshops.Work. She discusses the challenges she faced in transitioning to entrepreneurship and the importance of building a community and creating a safe space for collaboration. Myriam also explains her facilitation agency model and the value of investing in branding and design. She emphasizes the power of understanding human behavior and communication in facilitating workshops and building successful businesses.This podcast is powered by LeggUP, the only accelerated platform with a holistic approach to professional development that guarantees and nurtures the growth of employees. Click here to learn more: https://www.leggup.com/Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking Podcast. If you liked what you heard, please leave a rating or review for the podcast. And if you're a true superstar (and I know you are!) consider sharing an episode with your social media followers, friends, and family. Any of these help the podcast find new listeners and grow. ✅ Find me (Jen Clinehens) & Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
In this episode of The Swift Half with Snowdon, Christopher Snowdon welcomes Erik W. Matson, Senior Research Fellow at the Mercatus Center at George Mason University, to delve into Matson's latest work "New Paternalism Meets Older Wisdom". Matson's book, a critical examination of the "new paternalism" philosophy within behavioural economics, published by the IEA, challenges the notion that nudging policies based on choice architecture truly serve individuals' best interests. Drawing from insights of philosophers like David Hume and Adam Smith, Matson argues for respecting individual autonomy and cautions against paternalistic interventions that may undermine authentic human agency. Their conversation touches on various aspects, including time inconsistency in decision-making and the dangers of overriding diverse values based on simplistic assumptions of people's "true" desires.
A best of episode where Russ interviews computer scientist and electrical engineer, Dorsa Sadigh. They had a fantastic conversation about the work she's doing to train robots to better understand humans, and as she shares, it turns out that one key to this work is better understanding human behavior. If you're curious about how we're going to make human-robot interaction work, this is a great episode to tune into again. Enjoy.Episode Reference Links:Dorsa Sadigh: WebsiteDorsa Sadigh: Stanford ProfileEp.171 - How do you Build a Better Robot? By Understanding People. YouTube / Website (original episode)Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads or Twitter/XConnect with School of Engineering >>> Twitter/XChapters:(00:00:00) IntroductionHost Russ Altman introduces guest Professor Dorsa Sadigh, a computer scientist and electrical engineer at Stanford.(00:02:24) Bridging Robotics and Human Psychology The journey from focusing solely on robotics to incorporating human behavioural insights to enhance robot design and functionality.(00:05:31) Blending Cognitive Science and RoboticsThe integration of cognitive science with robotics to build better computational models of human behaviour.(00:07:35) Addressing Suboptimal Human Decision MakingExploring human decision-making biases and their impact on robot interaction, with focus on bounded rationality and prospect theory.(00:10:39) Robot Adaptations to Human ImperfectionsHow robots can adapt to human imperfections in collaborative tasks, using theories from behavioural economics.(00:14:57) Training Robots and Humans for Better InteractionStrategies for teaching both humans and robots to improve their interactions, including active teaching and understanding each other's capabilities.(00:18:41) Partner Modelling in RoboticsInsights into partner modelling in robotics, demonstrated through a scalable model in an air hockey game setup.(00:21:54) Complex Multi-Agent InteractionsAddressing the dynamics of multi-agent systems like traffic, where autonomous and human-driven vehicles interact.(00:24:11) Robots in HealthcareThe role of robots in healthcare, particularly in assistive technologies, and the challenges and advancements in this area.(00:26:26) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads or Twitter/XConnect with School of Engineering >>> Twitter/X
It's time for a throwback episode! Dive into the land down under of behavioral sciences with Bri Williams, a trailblazer in applying behavioral principles to the business landscape. As a devoted follower of visionaries like Dan Ariely, BJ Fogg, and Richard Thaler, Bri recognized the need for more than just frameworks in the business community – they needed practical tools. Founder of PeoplePatterns, Bri transforms the abstract concepts of behavioral science into actionable strategies for business leaders. In this enlightening conversation, Bri unveils her unique model focused on dismantling barriers to behavior change: apathy, paralysis, and anxiety. Explore intriguing topics such as priming and Bri's keen observations of nudges in the world. Delve into her book, "Behavioural Economics for Business," and enjoy the journey as we explore various rabbit holes including... origami of toilet paper? Join us in this immersive conversation with Bri Williams. Share this episode with a friend, and let's expand the community of behavioral science enthusiasts together! © 2024 Behavioral Grooves Topics (4:08) Introduction and Speed Round (7:11) Developing a Behavioral Framework (13:23) Business Model for Behavior Change (18:50) Comparing other models (25:15) Origami of Toilet Paper with Lou Carbone (33:00) 3 Tips for improving habits (39:10) Music recommendations (41:56) Grooving Session © 2024 Behavioral Grooves Links Behavioural Economics for Business Training and Coaching with Bri Origami Toilet Paper Musical Links Pauline Herr "Limitless" Angus & Julia Stone "Chateau"
Josh explains to Dan what Behavioural Economics is and why it has become the default mode of modern government.