Digital Dive Media

Welcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy. Today, we're talking about the challenges of lead nurturing and three simple marketing funnels that can help.  First up is the Lead Magnet Funnel, designed to attract leads through free resources like ebooks or webinars. You create a landing page, followed by a thank-you page with access to the offer. A series of automated emails then provide value and build trust, eventually leading to a product pitch. Next, we have the Webinar Funnel, which educates leads on relevant topics before pitching your offer at the end. It starts with a registration page, followed by a confirmation page with webinar details. The webinar itself should be engaging and informative, with a follow-up email sequence providing extra value and another opportunity to pitch. Lastly, the Product Launch Funnel generates excitement for your new product or service. Begin with a pre-launch phase, using landing pages, teaser emails, and social media ads. The launch day features special offers and limited-time deals, while the post-launch phase focuses on customer follow-up and nurturing. Remember, these funnels aim to provide value and build trust with your leads. Implementing a solid follow-up process is crucial for success.  Thanks for tuning in, and we'll catch you next time on the brndBuilder Academy Podcast! If you enjoyed the episode, don't forget to like, subscribe, and leave a review. Thanks! ------------------------ // TOOLS WE USE

In this episode, we have an exciting conversation with Hamlet Azarian, the CEO and Founder of Azarian Growth Agency. Join us as we delve into the fascinating world of growth hacking and discover its true meaning as an experimentation process. Hamlet brings a wealth of experience in helping startups scale, and he shares invaluable insights on the importance of learning from failed experiments. We explore common mistakes that companies make when implementing growth hacking strategies, such as overlapping experiments and starting at the wrong stage of the funnel.  Throughout our conversation, we emphasize the iterative nature of growth experimentation. It's not a one-time thing; it's an ongoing process of analyzing data, testing hypotheses, and making continuous improvements. Hamlet underscores the significance of understanding your target audience, standing out from your competitors, and effectively communicating your unique value proposition. The beauty of growth experimentation lies in its versatility. Whether you're in a technical or non-technical field, this flexible methodology can be applied to your company for ongoing improvement and scalable success. If you're ready to take your business to new heights, this episode is a must-watch! If you enjoyed the episode, don't forget to like, subscribe, and leave a review. Thanks! GUEST INFORMATION https://azariangrowthagency.com/  https://www.linkedin.com/in/hamletazarian/  https://twitter.com/hamletazarian  ------------------------ // TOOLS WE USE

Welcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy.  In this episode, we speak with Bridget Fields, Founder and Creative Director of Design Show Marketing - an advertising and communications company dedicated to partnering with clients who make a positive impact on society.  We discuss the crucial role of digital marketing in today's landscape and how it influences both Design Show Marketing and their clients.  Bridget highlights the challenges of introducing digital strategies to older generations and emphasizes the importance of showcasing the people and processes behind a company. She also shares a successful content marketing campaign focused on government contracting and the power of AI in design.  Bridget's creative process and team dynamics are explored, emphasizing the balance between creativity and business objectives.  Don't miss this episode packed with valuable advice and actionable strategies for content marketing success.  If you enjoyed the episode, don't forget to like, subscribe, and leave a review. Thanks! GUEST INFORMATION https://designshowmarketing.com/ info@designshowmarketing.com https://www.instagram.com/designshowmarketing/ https://www.linkedin.com/company/designshowmarketing/ https://www.facebook.com/designshowmarketing The brndBuilder Academy Podcast is a show where we discuss content marketing best practices and latest trends. Hosted by digital marketing agency, brndMethod Media Group, each episode features interviews with successful entrepreneurs and marketing experts, delving into their strategies and insights on how to build a successful business.

Hello there, content creators! Today we're diving into the wonderful world of content marketing strategy. If you're feeling overwhelmed or stuck, don't worry – we've got you covered. In this episode, we're sharing five best practices that will help you develop and execute a successful content marketing plan. First up, we'll talk about defining your audience and creating buyer personas. Who are your ideal customers, and what makes them tick? We talk about the importance of creating buyer personas that will help you craft content that speaks directly to their needs. Next, we'll chat about setting clear goals and KPIs. It's important to know what you want to achieve with your content marketing strategy and how you'll measure success. We'll share some common goals that will help you track your progress. Then, we'll get into the nitty-gritty of creating a content calendar. Trust us, it's not as boring as it sounds. A content calendar helps you stay organized and ensures that you're consistently producing content that aligns with your goals and resonates with your audience. Of course, we can't talk about content marketing without mentioning high-quality content. We'll give you some tips on how to create engaging, informative content that establishes thought leadership, builds trust with your audience, and drives traffic to your website. Last but not least, we'll discuss the importance of promoting your content. You can create the best content in the world, but it won't do you any good if nobody sees it. We'll show you how to use social media, email marketing, and other channels to get your content in front of the right people. So, if you're ready to take your content marketing strategy to the next level, tune in to this episode! //STAY CONNECTED 

Content marketing can and should support sales but for the most part there isn't a straight line between you posting today and making a sale tomorrow. Or even 30 days from now. In this episode, we share a few common misconceptions about Content Marketing so you can strategize accordingly and manage your expectations. Check out the video on our YouTube: https://youtu.be/eVp8KT_oGXU ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ------------------------ Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd-method Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to the channel: https://www.youtube.com/channel/UCL3X8xknaN3x6_aLq7JEkJQ?sub_confirmation=1

It's no secret that we are constantly being bombarded with marketing messages coming from a plethora of online and offline channels. From social media ads to email marketing campaigns, it can be difficult to cut through the noise and build authentic connections. In order for your business to survive, you have to be creative and open to trying new ways to reach your target audience. One marketing medium that continues to gain in popularity is Podcasts. In this episode, we give you 5 reasons why you should start a podcast for your business. Check out the video on our YouTube: https://youtu.be/k78n0I2H7UA ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ------------------------ Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd-method Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to the channel: https://www.youtube.com/channel/UCL3X8xknaN3x6_aLq7JEkJQ?sub_confirmation=1

It's the start of a new year which means new trends! In this episode, we share a few Content Marketing Trends for 2022 and how your business can implement these strategies to remain visible, relevant and provide value. Check out the video on our YouTube: https://youtu.be/fPW_-uEs5Go ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ------------------------ Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd-method Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to the channel: https://www.youtube.com/channel/UCL3X8xknaN3x6_aLq7JEkJQ?sub_confirmation=1

Email marketing is still a great way to market to your audience, encourage them to take action and most importantly maintain ownership of the connection without relying on social platforms. In this episode, learn about 3 different types of email campaigns you should be running at any given time to maximize results for your business Check out the video on our YouTube channel: https://youtu.be/eiIR59RsPvM ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ------------------------ Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd-method Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to the channel: https://www.youtube.com/channel/UCL3X8xknaN3x6_aLq7JEkJQ?sub_confirmation=1

Need reading material during the holiday break? We got you covered! In this episode learn about 5 of the best business books every entrepreneur should read and key takeaways from each book. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ------------------------ Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd-method Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to the channel: https://www.youtube.com/channel/UCL3X8xknaN3x6_aLq7JEkJQ?sub_confirmation=1

A solid digital strategy is key to the success of any digital marketing execution. Not sure where to start? Check out this episode for a breakdown of 6 easy steps to get started today! #1: Set a Goal #2: Create a Buyer Persona #3: Competitor Analysis #4: Content Messaging #5: Marketing Tactics #6: Map Out Your Funnel ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ------------------------ Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd-method Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to the channel: https://www.youtube.com/channel/UCL3X8xknaN3x6_aLq7JEkJQ?sub_confirmation=1

In this episode, Kelli shares standard KPIs to measure the success of your digital marketing efforts and the specific goals you need to have for your digital marketing campaigns. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form... Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd... Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to our YouTube channel: https://www.youtube.com/channel/UCL3X…

In this episode, Kelli shares tips on how to repurpose content into 5 - 7 pieces of individual content that can be used across various social media channels including Instagram, Facebook, Twitter, LinkedIn and Youtube. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I'll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form... Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd... Facebook: https://www.facebook.com/brndMethod/ Twitter: https://twitter.com/brndmethod Don't forget to Subscribe to our YouTube channel: https://www.youtube.com/channel/UCL3X…

In this episode of Digital Dive Media Podcast, we interview Eric Holtzclaw, Chief Visionary Partner of Liger Partners. Liger Partners is a full-service marketing firm that delivers everything from an engaging social presence to a full outside marketing solution crafted to your specific needs. Ligers are passionate about our work and laser-focused on delivering your success. For more information, visit https://ligerpartners.com/ Be sure to connect on social: - Instagram @LigerPartners https://www.instagram.com/ligerpartners/ - Twitter: @LigerPartners https://twitter.com/LigerPartners If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.

In this episode of Digital Dive Media Podcast, we interview Cross Palalas, VP of Strategic Optimization at Secret Sauce Media. Secret Sauce Media is a Digital Agency founded by MrBeast & Kwebbelkop designed specifically for Content Creators! Be sure to connect on social: @crosspalalas If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.

In this episode of Digital Dive Media Podcast, we interview Roger Nairn, Co-Founder/CEO of JAR Audio. JAR Audio helps companies grow their revenue and impact by producing original ROI-driven podcasts that make meaningful connections with listeners. For more information, visit http://www.jaraudio.com. Be sure to connect on social: @jar_audio If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.

In this episode of Digital Dive Media Podcast, we interview Ethan Decker, Founder and President of Applied Brand Science. Applied Brand Science separates fact from fiction with the latest research in advertising effectiveness, brand growth, and cognitive psychology. We sift through the research so you don’t have to. We strip out the academic jargon. Then we bring that advanced marketing knowledge to you and your team with easy-to-use playbooks, marketing plans, and team trainings. For more information, visit https://appliedbrandscience.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.

In this episode of Digital Dive Media Podcast, we interview Bryce Davies, General Manager at Workforce.com. Workforce.com is a cloud-based Workforce Management System that helps businesses spend less time on paper timesheets and schedules and more on building great teams. For more information, visit https://www.workforce.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.

In this episode of Digital Dive Media Podcast, we interview Megan Ingram, Founder of Ingram Digital Consulting. Ingram Digital Consulting uses data and strategy to tell bold, fun and creative brand stories with a team of digital outlaws. For more information, visit http://www.ingramdigitalconsulting.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.

In this episode of Digital Dive Media Podcast, we interview Justin Cooper, owner of JOC Media Entertainment. JOC Media Entertainment is a global creative consulting agency specializing in alleviating the creative and logistic pain points in film production, marketing communications, and music entertainment. For more information, visit https://www.jocmedia.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube. https://www.instagram.com/jocmedia_entertainment/ https://twitter.com/JOCMedia_Ent

In this episode of Digital Dive Media Podcast, we interview Sarah Marske, Founder/CEO of Saramar Group. Saramar Group is a purpose-driven marketing consulting firm specializing in the U.S. Hispanic market. For more information, visit www.saramargroup.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.

In this episode of Digital Dive Media Podcast, we interview Nia Perry, Founder/CEO and Content Creator of Gradient Global Collective. Gradient Global™ Collective is a new media platform that spotlights and elevates the global community of black women entrepreneurs. For more information, visit www.gradientglobalcollective.com or email info@gradientglobalcollective.com Be sure to connect on social: @gradientglobal and @ceo_niaperry If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.

In this episode we speak with Kara Smith Brown, Chief Revenue Officer of LeadCoverage. LeadCoverage is a premier B2B marketing and PR agency that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. The supply chain and heavy industrial-focused business was started by two industry experts, Kara Brown and Will Haraway. More specifically, LeadCoverage provides lead gen services including marketing and sales alignment, perfecting tech stacks, social and email conversion, SEO and PPC, and sales accountability. For more information, visit www.leadcoverage.com.

On episode 7 of Digital Dive Media Podcast, we switched it up a bit and launched a new segment called Brand Masters where we chat with successful business owners and executives about the power of branding, how they're killing it and what tips can they offer other. Our 1st guest, Tiffini Gatlin, Founder of LatchednHooked Beauty (https://www.latchedandhooked.com/). Tiffini has had several successful ventures and truly understands the importance of branding and how it can literally propel your business...even in the beginning when no one knows you and resources are tight. Check it out and let us know what you think. Guest Links Website: https://www.latchedandhooked.com/ Instagram (Biz): https://www.instagram.com/latchednhoo... Instagram (Personal): https://www.instagram.com/tiffinigatlin/ YouTube: https://www.youtube.com/latchednhooked If you like this episode, please be sure to rate, review and subscribe on iTunes, link below. ----- SUSCRIBE TO THE PODCAST ON ITUNES • https://apple.co/2vblfbb

Tami McQueen, Co-Founder of 31South, shares how important it is for marketers to align themselves with the sales process and how working together can benefit the organizations as a whole. She also shared some tips on how companies can better promote before, during and after conferences.

Jeff Perkins, Chief Marketing Officer of ParkMobile, shares how he got his start in digital marketing, the risks and lessons he’s learned from working with a startup, tried and true marketing strategies he’s used over the years and where he looks for inspiration.

In this special edition of the Digital Dive Media Podcast, I speak with Rachel Neufeld, a Morris Manning and Martin Associate of the Technology Transactions Practice/ Data Security Privacy & Breach Group about GDPR (General Data Protection Regulation). With an important upcoming compliance deadline of May 25th, marketers and sales teams are learning about how this will affect their organization, even if they are not an EU company. Rachel covers a few key details such as: * What constitutes personal data under GDPR? * Can a company cold call under GDPR? * Can a company market to preexisting databases? * Steps to becoming compliant. If you are in sales/marketing and handle personal data, you’ll definitely want to check this out. ***The video and information presented is for educational and informational purposes and is not intended to constitute legal advice.***

Jena Luckman, Director of Communications for JUICE Labs shares the importance of starting with brand awareness campaigns, the impact of the changing algorithms on digital platforms, how she uses Facebook Groups to keep her skills sharp and why she turns to Saturday Night Live to keep up with current news. https://www.thinkjuice.com

Brandon Akira, VP of Marketing & Business Development for Tebo Dental shares his unique approach for incorporating digital marketing into pediatric dentistry, how he convinced his bosses to go all in by executing and why you should be careful when building a personal brand.

Katie Kern, VP of Marketing and Public Relations for Media Frenzy Global, shares how she manages the integration of digital marketing into public relations, how she gets buy-in from C-level executives...and we chat about our shared admiration for Elon Musk.