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6 episodes with jar audio
6 episodes with jar audio
2 episodes with jar audio
2 episodes with jar audio
2 episodes with jar audio
2 episodes with jar audio
2 episodes with jar audio
2 episodes with jar audio
2 episodes with jar audio
The podcast Super Friends discussed various insights and challenges in the podcasting industry. David Yas shared some stats from a recent stdy from Podmatch. Johnny Podcasts highlighted the smoke and mirrors of creating AI agents for efficient podcast production. Catherine O'Brien emphasized the value of email for direct audience engagement with what she learned from the latest Sounds Profitable piece along with Jar Audio. The group also discussed the challenges of copyright issues on platforms like Spotify and the potential of Pocket Casts' web player for better listener access. A Transcript and video of this episode can be found on our network page. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
In this bonus episode of Insider Interviews, I'm narrating an article I published in trade pub, The Customer, on how podcasting drives real love... and emotional connections. I'll describe a personal story about how my podcast actually helped a friend find love! But it's really more about the importance of humanizing content and creating brand appeal. I explain my approach that generates this kind of response form guests: Getting Angie Hicks, John Vilade, Cherian Thomas and Lou Paskalis to laugh! Learn about the power of branded podcasts in raising brand affinity and engagement, supported by research from Signal Hill Insights. And the article -- and this episode -- highlights the effectiveness of podcasts in creating deep, parasocial bonds with audiences and exactly why authenticity and quality production are critical for building brand loyalty. Research and quotes are included from Sounds Profitable, Signal Hill Insights, JAR Audio's Jen Moss, Heather Osgood of True Native Media... and you'll learn who I personally fangirl about. (Are you listening, James Cridland?! See you at Podcast Movement 8/19/24!) Read along at https://bit.ly/PodcastingForLove or watch the video on my YouTube playlist of Insider Interviews. Or just do what resonates in those ears: sit back and listen! Brand Lift Research If you love Insider Interviews, please add a review on Apple, Spotify or your favorite platform... and share the love of this show with friends! Key Moments: 00:00 Introduction and Episode Overview 00:45 A Personal Story: How Podcasting Drives Love 02:26 The Power of A Personal Touch in Podcasting 04:22 The Impact of Branded Podcasts on Brand Fans and Listeners 06:51 The Physical and Emotional Connection of Sound 08:42 Building Brand Love Through Good Production and Quality Ads 09:43 Conclusion and How to get your OWN Branded Podcast from Moss Appeal! Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews “X”: https://www.twitter.com/insiderintervws (And you can support this free podcast at https://www.buymeacoffee.com/mossappeal or https://truefans.fm/fans/mossappeal )
And So, She Left: Wisdom from Women Beyond the Corporate World
This is a special bonus episode from our friends at the Amazon & JAR Audio podcast This Is Small Business. This is Small Business explores the journey to success for small business owners by diving deep into the pivotal moments they have faced and conquered along the way. Brought to you by Amazon, this show is delivered through the unique perspective of a curious millennial trying to figure out what it takes to be a successful small business owner today. Episodes feature small business owners and industry experts from all walks of life who offer trends analysis, life lessons, and a different point of view. This is Small Business invites you to dig deep and find the tools you need to start, build, and grow your small business. If there's one thing we've learned over the many episodes of this show, it's that owning and operating your own business is hard. You have to overcome challenges you didn't even know existed.Thinking of becoming an entrepreneur or you're wondering if you should stick it out? We have Dr. Laura Morgan Roberts, scholar, speaker and consultant, who studies the science of maximizing human potential, to guide us through. “I do think for every market need, for every human desire, there is an entrepreneur who is inspired and equipped to meet that need and to help for people to connect with that desire”And Pamela Wirth, of Hello Health, will share what she's learned on her path to entrepreneurship. Learn from an expert and those who have been there!In this episode you'll hear:(03:49) Why connecting with others is one of the most important traits of an entrepreneur(05:23) What qualities you need to be an entrepreneur (08:17) If you can't go all in on your business because you need the financial security of a 9 to 5, how else can you start your business journey?(10:24) How do you start a business if you have too much on your plate?(12:56) An entrepreneur is also a leader, so what qualities do you need to be a great leader?(15:38) What are some hurdles that entrepreneurs might have to overcome when they're thinking about starting a business?(18:45) What are some of the qualities you need to help you get through the tough times?
Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two years, NAB panelists say appetite for digital audio advertising is growing, and Lower Street is hosting a Brand Podcast Summit ticket giveaway.Find links to every article mentioned and the full writeup here on Sounds Proftiable.
Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two years, NAB panelists say appetite for digital audio advertising is growing, and Lower Street is hosting a Brand Podcast Summit ticket giveaway.Find links to every article mentioned and the full writeup here on Sounds Proftiable.
Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem MakariSystem1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness by Pierre BouvardAmazon joins pack offering deals a week ahead of Black Friday by Alex VuocoloCost of living is squeezing the entertainment budgets of Australians…as for the rest of the news: JAR Audio breaks down why podcasts should be guided by engagement instead of conversions, SoundCast is deepening ties between audio and mobile gaming advertising, and Pew Research Center finds Americans favor digital for news while print is at an all-time low.
Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem MakariSystem1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness by Pierre BouvardAmazon joins pack offering deals a week ahead of Black Friday by Alex VuocoloCost of living is squeezing the entertainment budgets of Australians…as for the rest of the news: JAR Audio breaks down why podcasts should be guided by engagement instead of conversions, SoundCast is deepening ties between audio and mobile gaming advertising, and Pew Research Center finds Americans favor digital for news while print is at an all-time low.
Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify's Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta's article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one's Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.
Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify's Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta's article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one's Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,' report says by Alyssa MeyersAre my podcast downloads declining because of iOS 17? by Dan MisenerThe Smartest Decision Spotify Has Made In Years by Eric NuzumFor all its gains, podcasting still in early catch-up (IAB part 2) by Brad HillAs for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcast from JAR Audio), a new forecast predicts TV ad viewership could fall 24% by 2027, and The New York Times' Joy Robins appears on the Digiday podcast to discuss ad business, including the NYT returning to programmatic now that the industry has matured and given the company renewed confidence in the tools.
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,' report says by Alyssa MeyersAre my podcast downloads declining because of iOS 17? by Dan MisenerThe Smartest Decision Spotify Has Made In Years by Eric NuzumFor all its gains, podcasting still in early catch-up (IAB part 2) by Brad HillAs for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcast from JAR Audio), a new forecast predicts TV ad viewership could fall 24% by 2027, and The New York Times' Joy Robins appears on the Digiday podcast to discuss ad business, including the NYT returning to programmatic now that the industry has matured and given the company renewed confidence in the tools.
Handsome Molly is an epic adventure-romance story set on the West Coast in the near future. The world – ravaged by climate change and disease – is running on empty. Government and infrastructure are collapsing, and crime syndicates run the cities. Still traumatized by her father's recent death, 14-year-old Molly Masamoto leaves the relative safety of her isolated Gulf Island. She embarks on a perilous journey into this dystopian landscape to bring medical help to her community. Armed with only her precious fiddle, “Jewels,” she must learn how to survive in the harsh outside world, who to trust, and ultimately – how to forgive herself. Handsome Molly is an 8-episode podcast series for teens – based on the novel Restoring Harmony by Joelle Anthony. Brought to you by The Chop Theatre and JAR Audio.
On this episode the team gets podcast nerdy! Last month, #5Things host and executive producer Joey Scarillo spoke on a panel at Podcast Movement, the world's largest podcast conference about his experiences producing this show, he was joined by Eric Johnson, founder of LightningPod. Today, #5Things contributor Daniel Avon hosts a conversation about the the 5 biggest takeaways from the conference with Eric Johnson and flips the script on Joey, putting him in the panelist seat. The #5Things: Can a Video Be a Podcast? Using YouTube and short form video to grow and promote your show. Marketing Your Podcast: What's was and wasn't focused on? Branded Podcast: What are they? Who is creating them? Who is Listening? Behind the Numbers: Being smart with limited data. AI in Podcasting… what do the robots have to say? Sources: Podcast Movement 2023 Panels, including but not limited to: Warner Bros. Discovery, Roost Teeth, Tink Media, JAR Audio, Bumper, iHeart/Ruby, Quill Inc & CoHost, HubSpot, AdFreeShows, SqaudCast.FM, Spotify, Ramsey Network, Raiders of the Lost Podcast, Harpo/OWN, Symptomatic, Mind The Business. Panel: Daniel Avon, Joey Scarillo, Eric Johnson (Founder, LightningPod) To subscribe to our newsletter, click HERETo learn more about Podcast Movement, click HERETo learn more about LightningPod, click HERE
On this episode of Podcasting Smarter we're speaking with Roger Nairn. Roger is the Co-Founder and CEO of JAR Audio and joins us today to discuss the creation and keys to successful branded podcasts: differentiation, strategy, and audience growth. "A branded podcast is all about creating long term relationships with audiences." - Roger Nairn Branded podcasts are a popular marketing strategy for businesses to connect with their target audience and provide valuable content while promoting their brand. The key to a successful branded podcast is to create engaging stories, provide useful information, and focus on the needs and interests of the audience. This approach increases brand affinity and establishes a long-term relationship between the brand and its audience. By carefully crafting content and strategically aligning with the brand's messaging, businesses can create a powerful and memorable podcast that drives brand awareness and growth. During this conversation with Roger Nairn, we discuss the vital role of audience research and understanding in creating a branded podcast. Roger emphasizes the importance of focusing on audience needs, crafting a story that resonates with them, and adding value without being overly promotional about the brand. By creating an amazing podcast first, brands can deliver their message more powerfully and effectively, as seen with Expedia's successful branded podcast, Out Travel The System. The key takeaways in this episode are: Delve into the significance of differentiation, strategic planning, and audience expansion in launching a successful branded podcast. Navigate the complexities of production logistics for branded podcasts, particularly within large corporations. Develop skills in securing versatile guest bookings and how to provide high-caliber recording setups to ensure quality content. Unravel the world of podcast monetization and strike the ideal balance between advertising and authentic storytelling. Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: How to Create a Top Branded Podcast with Chris O'Keeffe from JAR Audio Slalom's Vimal Parker on Structuring an Internal Podcasting Initiative Creating Impactful Branded Podcasts: A Chat with Marcus Engel About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Connect with Roger and JAR Audio: Facebook: https://www.facebook.com/wearejar/ Twitter: https://twitter.com/jar_audio LinkedIn: https://www.linkedin.com/company/jar-audio/ https://www.linkedin.com/in/rogernairn604/ Website: https://jaraudio.com/ Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsidering keyword blocklists as brand safety approaches to hard newsGrowing Up with Podcasts: The Gen Z Podcast Listener ReportThe State of Audio Technology ReportIs YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights' Podcast Download – Spring 2023 ReportHot Pod coverage of audiobook surveys.Quick HitsiOS 17: What's new for Apple Podcasts. During the 2023 Worldwide Developers Conference, Apple announced upcoming changes in iOS 17 that will impact Apple Podcasts. Search filters, episode art, and a new listening experience are among the new features. Developers currently have access to a beta, while public beta testing is slated for later this month. Podcasting's Biggest Opportunity by Tom Webster. Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Triton Audio Marketplace Expands Basis Technologies Partnership to Support Advertising Across Digital and Broadcast Radio Segments. The new arrangement aims to enable marketers to streamline and consolidate content across all audio segments (podcasting, streaming, and terrestrial broadcast radio) via the Triton Audio Marketplace. Canadian Branded Podcast Agency Seeks Bad Reviews for its New Show. JAR Audio's new ‘tell all' about the branded podcast industry, pitched as part advice column and part sketch comedy, is asking be ruthlessly critical of the show during its upcoming launch window. Finally: the Sounds Profitable press release portal is now open! You can now submit your press releases directly to Sounds Profitable via the new portal at SoundsProfitable.com/press. In fact, the last two Quick Hits are pulled directly from our press release section. Head over now and amplify your podcast industry-related news and announcements.
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsidering keyword blocklists as brand safety approaches to hard newsGrowing Up with Podcasts: The Gen Z Podcast Listener ReportThe State of Audio Technology ReportIs YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights' Podcast Download – Spring 2023 ReportHot Pod coverage of audiobook surveys.Quick HitsiOS 17: What's new for Apple Podcasts. During the 2023 Worldwide Developers Conference, Apple announced upcoming changes in iOS 17 that will impact Apple Podcasts. Search filters, episode art, and a new listening experience are among the new features. Developers currently have access to a beta, while public beta testing is slated for later this month. Podcasting's Biggest Opportunity by Tom Webster. Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Triton Audio Marketplace Expands Basis Technologies Partnership to Support Advertising Across Digital and Broadcast Radio Segments. The new arrangement aims to enable marketers to streamline and consolidate content across all audio segments (podcasting, streaming, and terrestrial broadcast radio) via the Triton Audio Marketplace. Canadian Branded Podcast Agency Seeks Bad Reviews for its New Show. JAR Audio's new ‘tell all' about the branded podcast industry, pitched as part advice column and part sketch comedy, is asking be ruthlessly critical of the show during its upcoming launch window. Finally: the Sounds Profitable press release portal is now open! You can now submit your press releases directly to Sounds Profitable via the new portal at SoundsProfitable.com/press. In fact, the last two Quick Hits are pulled directly from our press release section. Head over now and amplify your podcast industry-related news and announcements.
In this episode, Sean sits down with Roger Nairn is the Co-Founder and CEO of JAR Audio. He is a brand podcaster whose has over 20 years experience. They dive into why Roger co-founded JAR Audio. They go deeper into his experience creating podcasts and how to measure impact. Roger gives some great insights how podcasting helps with brand, customer experience, sales, and more. His tone gives off a helpful, astute tone on creating podcasts to delight companies and listeners alike. Roger gets deep on how he takes time to learn and work on his mental health. More About Roger. https://www.linkedin.com/in/rogernairn604
This week: Podcast Ad Spend Isn't Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is currently hiring seventeen full-time positions, 15 in the US and two in their UK office in London.And Magellan AI is currently hiring for the positions of Account Executive, Measurement Success Manager, and Sales Development Representative.Podcast ad buyers have yet to see a slowdown Shreya: Yesterday, Digiday's Sara Guaglione published a piece detailing how solidly podcasting has handled the much-debated recession. But to get to the good, we gotta hit the bad. As Guaglione points out, ad spending overall has taken a hit recently. Last week Insider Intelligence writer Arielle Feger reported ad spending in the US fell 12.1% in December, making it the sixth consecutive month ad spend has gone down. Insider Intelligence has cut five billion from their 2023 US digital ad spending forecast, bringing it down to 278.59 billion. Now for the good news; Guaglione is finding that decline hasn't sunk into podcasting. Four buyers spoke with Digiday and report their client's budgets aren't getting cut, and they see an increase in podcast ad spend. Employees of Horizon Media, Ocean Media, and CMI Media Group report increased spending on podcast ads, often from clients who are backing down on ad spend in other forms of media. The piece reconciles increase in ad spend with recent industry layoffs, cancellations, and cost-cutting with a proposal from Elli Dimitroulakos, Acast's global head of ad innovation: production houses are shifting away from multi-million dollar minimum guarantee signings. As headline-grabbing pandemic deals begin to end, small-to-midsize podcast inventory rises to take its place with inviting prices. “The buyers Digiday spoke with said there is plenty of ad inventory available despite the recent reports that investment in new and existing shows may be decreasing.” It's a good day to hear good news in podcasting. IAB CEO Airs Beef with Apple, Lands MeetingManuela: Things have gotten interesting with the IAB and Apple. Last week, during the IAB Annual Leadership Meeting, CEO David Cohen took to the stage with a prepared speech titled “It Starts Here.” A speech so vitriolic it prompted a joint response from the ANA and 4A's to criticize its tone and “polarizing political rhetoric.”The first segment dedicates multiple paragraphs to proposing the FTC, members of the Biden administration, and politically-opposed members of Congress are funneling ‘dark money' into a common goal of destroying the advertising industry under the guise of controlling ‘Big Tech.' Cohen then transitions to Apple. From the speech: “After years of failing to build a significant market for ads in Apple Music, in Apple TV, and on the iPhone, Apple has decided the next best thing is to stop anyone else from making money in advertising. That's why they are the Poison Apple.”The crux of Cohen's issues stem from App Tracking Transparency and the billions of dollars of ad revenue it has destroyed since Apple deployed the feature. Attention is given to both the damage ATT has done to third-party advertisers and the fact first-party iOS apps aren't given the same treatment. From Cohen's quote given to AdAge's Garett Sloane: “So, we want to call it out for the hypocrisy that it is, and we want to invite them back to the table.”In his postmortem interview with Ryan Barwick, Cohen announced that since the Poisoned Apple speech, Apple has reached out to the IAB to schedule a meeting in February. Whether the meeting will be productive or not remains to be seen, as it was spawned by a speech with digs like, and I quote: “Apple will try to smother the advertising industry just like they did to the recorded music industry. We can't sit back and watch that happen. “ The fact a meeting has been booked is a step in the right direction, regardless of how it was achieved. Whether or not Apple will have any motivation to re-engage with IAB podcasting groups remains to be seen. Brands Seek Alternatives Amidst Digital ClutterShreya: Last Thursday Julian Cannon, writing for Digiday, published a piece covering recent examples of companies recontextualizing print advertisements. “Last month, General Electric took over The New York Times' print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.”Not only was this an impressive buyout, it was the first of its kind for the Times. It's also the latest in a series of big plays as marketers embrace out-of-home advertising and the freedom from on-screen clutter that can come with digital. Senior partner and co-head of marketing and sales at Prophet Mat Zucker explains the appeal of a full-page newspaper ad in 2023: “Full-page ads command attention and gravitas for the message. There's no need to fill the space but the statement says we mean what we're saying and it owns the space preventing clutter from other marketers or messages which could cloud the message or distract from it.”Every ad in podcasting is full-page, from the perspective these marketers are aiming for. And many podcasts explore full or single-episode sponsorship opportunities. What General Electric sought in newspaper, podcasting can offer them, along with the fact podcasting has a bit more sex appeal than print. Podscape 2.0 is here.Manuela: Before we get into Quick Hits, we have a story to quickly revisit. After some wonderful feedback from the industry the second edition of The 2023 Podscape, a collaboration between Magellan AI and Sounds Profitable, is now available for download. The Podscape, a sizable infographic, aims to give a birds-eye view of podcasting that takes inventory of companies, agencies, services, and anything else that could be classified as podcasting. The current edition is available for free download now on Magellans' Podscape page. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds, a press release provided via Podnews. While the future might be interesting, what matters now is we have a new report from a company that prioritizes programmatic in podcasting so it can be valuable for those considering its possibilities.Understanding podcasts in East and South East Asia by Guang Jin YEO for Podnews. The first publication in a multi-month series covering the region's podcasting and its opportunities. Country overviews for Japan and South Korea are currently available. Nielsen to Shop Edison Research Data by the Podcast Business Journal. A brief explanation of the announcement that Nielsen will start marketing Share of Ear and Podcast Metrics to advertising agencies. Two notable contenders in the space working together to lend the industry further credibility. About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says by Alyssa Meyers. It's early February, which means we're bound by advertising-adjacent tradition to share a story about how much audiences love Super Bowl commercials. TuneIn Forms Distribution Pact with Amazon's Audible by the Podcast Business Journal. WIth this new deal TuneIn will begin to distribute Audible Originals podcasts.For this final entry, instead of focusing on a single post, we want to spotlight a newsletter that covers this industry we love and has been covered several times on The Download. We recommend you check out The Rebooting. It's a free twice-weekly newsletter written by Brian Morrissey that focuses on the mechanics of building sustainable publishing businesses. Brian brings over twenty years of industry coverage and nearly a decade of building a profitable publishing business to the table. If that sounds your style, check out The Rebooting. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and ART19.com.I know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to ART19 for hosting The Download. And thanks to you for joining us.
This week: Podcast Ad Spend Isn't Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is currently hiring seventeen full-time positions, 15 in the US and two in their UK office in London.And Magellan AI is currently hiring for the positions of Account Executive, Measurement Success Manager, and Sales Development Representative.Podcast ad buyers have yet to see a slowdown Shreya: Yesterday, Digiday's Sara Guaglione published a piece detailing how solidly podcasting has handled the much-debated recession. But to get to the good, we gotta hit the bad. As Guaglione points out, ad spending overall has taken a hit recently. Last week Insider Intelligence writer Arielle Feger reported ad spending in the US fell 12.1% in December, making it the sixth consecutive month ad spend has gone down. Insider Intelligence has cut five billion from their 2023 US digital ad spending forecast, bringing it down to 278.59 billion. Now for the good news; Guaglione is finding that decline hasn't sunk into podcasting. Four buyers spoke with Digiday and report their client's budgets aren't getting cut, and they see an increase in podcast ad spend. Employees of Horizon Media, Ocean Media, and CMI Media Group report increased spending on podcast ads, often from clients who are backing down on ad spend in other forms of media. The piece reconciles increase in ad spend with recent industry layoffs, cancellations, and cost-cutting with a proposal from Elli Dimitroulakos, Acast's global head of ad innovation: production houses are shifting away from multi-million dollar minimum guarantee signings. As headline-grabbing pandemic deals begin to end, small-to-midsize podcast inventory rises to take its place with inviting prices. “The buyers Digiday spoke with said there is plenty of ad inventory available despite the recent reports that investment in new and existing shows may be decreasing.” It's a good day to hear good news in podcasting. IAB CEO Airs Beef with Apple, Lands MeetingManuela: Things have gotten interesting with the IAB and Apple. Last week, during the IAB Annual Leadership Meeting, CEO David Cohen took to the stage with a prepared speech titled “It Starts Here.” A speech so vitriolic it prompted a joint response from the ANA and 4A's to criticize its tone and “polarizing political rhetoric.”The first segment dedicates multiple paragraphs to proposing the FTC, members of the Biden administration, and politically-opposed members of Congress are funneling ‘dark money' into a common goal of destroying the advertising industry under the guise of controlling ‘Big Tech.' Cohen then transitions to Apple. From the speech: “After years of failing to build a significant market for ads in Apple Music, in Apple TV, and on the iPhone, Apple has decided the next best thing is to stop anyone else from making money in advertising. That's why they are the Poison Apple.”The crux of Cohen's issues stem from App Tracking Transparency and the billions of dollars of ad revenue it has destroyed since Apple deployed the feature. Attention is given to both the damage ATT has done to third-party advertisers and the fact first-party iOS apps aren't given the same treatment. From Cohen's quote given to AdAge's Garett Sloane: “So, we want to call it out for the hypocrisy that it is, and we want to invite them back to the table.”In his postmortem interview with Ryan Barwick, Cohen announced that since the Poisoned Apple speech, Apple has reached out to the IAB to schedule a meeting in February. Whether the meeting will be productive or not remains to be seen, as it was spawned by a speech with digs like, and I quote: “Apple will try to smother the advertising industry just like they did to the recorded music industry. We can't sit back and watch that happen. “ The fact a meeting has been booked is a step in the right direction, regardless of how it was achieved. Whether or not Apple will have any motivation to re-engage with IAB podcasting groups remains to be seen. Brands Seek Alternatives Amidst Digital ClutterShreya: Last Thursday Julian Cannon, writing for Digiday, published a piece covering recent examples of companies recontextualizing print advertisements. “Last month, General Electric took over The New York Times' print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.”Not only was this an impressive buyout, it was the first of its kind for the Times. It's also the latest in a series of big plays as marketers embrace out-of-home advertising and the freedom from on-screen clutter that can come with digital. Senior partner and co-head of marketing and sales at Prophet Mat Zucker explains the appeal of a full-page newspaper ad in 2023: “Full-page ads command attention and gravitas for the message. There's no need to fill the space but the statement says we mean what we're saying and it owns the space preventing clutter from other marketers or messages which could cloud the message or distract from it.”Every ad in podcasting is full-page, from the perspective these marketers are aiming for. And many podcasts explore full or single-episode sponsorship opportunities. What General Electric sought in newspaper, podcasting can offer them, along with the fact podcasting has a bit more sex appeal than print. Podscape 2.0 is here.Manuela: Before we get into Quick Hits, we have a story to quickly revisit. After some wonderful feedback from the industry the second edition of The 2023 Podscape, a collaboration between Magellan AI and Sounds Profitable, is now available for download. The Podscape, a sizable infographic, aims to give a birds-eye view of podcasting that takes inventory of companies, agencies, services, and anything else that could be classified as podcasting. The current edition is available for free download now on Magellans' Podscape page. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds, a press release provided via Podnews. While the future might be interesting, what matters now is we have a new report from a company that prioritizes programmatic in podcasting so it can be valuable for those considering its possibilities.Understanding podcasts in East and South East Asia by Guang Jin YEO for Podnews. The first publication in a multi-month series covering the region's podcasting and its opportunities. Country overviews for Japan and South Korea are currently available. Nielsen to Shop Edison Research Data by the Podcast Business Journal. A brief explanation of the announcement that Nielsen will start marketing Share of Ear and Podcast Metrics to advertising agencies. Two notable contenders in the space working together to lend the industry further credibility. About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says by Alyssa Meyers. It's early February, which means we're bound by advertising-adjacent tradition to share a story about how much audiences love Super Bowl commercials. TuneIn Forms Distribution Pact with Amazon's Audible by the Podcast Business Journal. WIth this new deal TuneIn will begin to distribute Audible Originals podcasts.For this final entry, instead of focusing on a single post, we want to spotlight a newsletter that covers this industry we love and has been covered several times on The Download. We recommend you check out The Rebooting. It's a free twice-weekly newsletter written by Brian Morrissey that focuses on the mechanics of building sustainable publishing businesses. Brian brings over twenty years of industry coverage and nearly a decade of building a profitable publishing business to the table. If that sounds your style, check out The Rebooting. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and ART19.com.I know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to ART19 for hosting The Download. And thanks to you for joining us.
Roger Nairn, CEO for JAR Audio who noticed the scam using his company's name describes his experience with a phishing scam Learn more about your ad choices. Visit megaphone.fm/adchoices
Audio can be a powerful means to pull an audience by sharing valuable insights and ideas with them, and one of the most common ways is through podcasting. In this episode, Roger Nairn, CEO and Co-founder of Jar Audio, shares all about podcasting.Roger shares why you should be podcasting, how you can start your own podcast, and what are the fundamentals of starting a podcast as an entrepreneur. He also shares some of their clients' success through podcasting, and shares how they get Jar Audio noticed.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.PrintfulTurn your ideas into unique products - Create custom products with your own design!The UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutPost-production, transcript and show notes by XCD Virtual Assistants Support the show
Audio can be a powerful means to pull an audience by sharing valuable insights and ideas with them, and one of the most common ways is through podcasting. In this episode, Roger Nairn, CEO and Co-founder of Jar Audio, shares all about podcasting.Roger shares why you should be podcasting, how you can start your own podcast, and what are the fundamentals of starting a podcast as an entrepreneur. He also shares some of their clients' success through podcasting, and shares how they get Jar Audio noticed.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.PrintfulTurn your ideas into unique products - Create custom products with your own design!The UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutPost-production, transcript and show notes by XCD Virtual Assistants Support the show
Want to know what goes into making a top branded podcast? "If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI" Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts. This is Chris' story... I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers. In this episode, you will learn the following: 1. What goes into making a top branded podcast, including market research, production and content strategy? 2. How can audio storytelling be used to build relationships and achieve marketing goals? 3. What are some examples of branded podcasts that have been particularly successful? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podbean's Podcasting smarter is the official podcast from Podbean. Today's episode features an interview with Chris O'Keeffe from JAR Audio. JAR Audio creates branded podcasts for brands such as Lush, Royal Bank of Canada, Lululemon, and more. [00:01:04] - JAR Audio is a full service branded podcast agency that works with brands to build custom branded podcasts. It's a traditional agency model. Except instead of making creative campaigns or websites or commercials, jar Audio makes podcasts amazing. The company has a full marketing team that launches the podcast and promotes it and reports on it. [00:02:27] - Chris explains how he got into the podcasting industry. He is a writer and his writing partner wanted to create an audio drama in 2018. They invited industry people from Vox, Ringer and Gimlet to spend a weekend with them to create it. He helped launch and develop a show called "Disgraceland". [00:05:36] - In addition to building a career in podcasting, Chris also worked in content strategy and content marketing. He believes in value-driven content, going for telling, not selling, building relationships over the long term. He thinks the battle is being the sort of battle for understanding the value of audio storytelling. [00:09:33] - JAR Audio has worked with big brands such as Expedia, Amazon, T Mobile, Lush, Amex, British Columbia Institute of Technology and the Port of Vancouver. For RBC, they have a show called Disruptors, which has been a runaway hit. T-Mobile built trust with its audience by informing them about its products and services. T-Mobile works with a lot of journalists and takes a journalistic lens to its content marketing. It's important to have the brand strategy and the comms goals and the strategic goals overlaid with that and in tension with that. [00:17:53] - Branded podcasts can be either a panel discussion or a one-on-one interview with a host, or a hybrid format like a Radiolab with more rich sound design and a scripted section. "The Message" from GE is a great example of a branded podcast. Brand podcasting is achievable for brands as the cost is lower than television production. Hosted ads are getting more traction than ads that are read externally because people trust the host. It's an exciting time for brands to be able to tell stories specifically of their brand in an entertaining way and share their brand values. Branded content is changing quickly and it's exciting for the industry. [00:24:35] - In the podcasting landscape, how can companies differentiate their brand story? There is a lot of content out there that's branded podcasts or podcasts that are sponsored. It doesn't have to be JAR audio but you should find a partner in the industry. You can't create a show in a vacuum. [00:26:32] - The discovery phase of a podcast is a combination of art and science. It's a number of foundational workshops, creative ideation planning, competitor analysis, data analysis and creative support. Branding is a big part of the discovery phase and it's important to manage expectations of success. [00:30:52] - Marketing is important in the development of a brand-driven podcast. It's important to focus on the product rather than the brand. When it comes to branding, podcast marketing is important to get the best ROI on every dollar you spend. The best way to grow a podcast audience is to create a unique brand. [00:32:44] - JAR is a full service branded agency. Chris believes in focusing on content first and building trust with the audience. He is a big product person and believes that the best way to market a product is to make a better product and work hard on your product. [00:35:11] - In terms of companies seeing return on investment, they are seeing it. [00:37:29] - The ROI story is different. For each show and for each industry, there's a suite of tools and metrics that help clearly tell that story. [00:38:36] - Chris wants to work with brands that are not scared to have a point of view on social issues and environmental issues. Patagonia is one of his favorite brands now because of the stands that they've made. Chris is excited for the future of branded storytelling. [00:42:46] - Chris recommends working with experts who understand the space and starting exploration. Now. Chris' email is chris@jaraudio.com. If you want to talk directly about anything that they've spoken about today or disagree with him. [00:44:52] - Chris believes the podcasting industry is going to grow for at least the next half decade. Other episodes you'll enjoy: How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience How Law Firm White & Case is Using Podcasting to Make an Impact Reaching Legal Recruits Branded Audio: The Best Marketing Tool You're Probably Missing - LIVE REPLAY Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Register for our free Podcasting Smarter, Corporate Podcasting Smarter and Storytelling Podcast Week live events To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Fireweed is the very first flower to grow back after the devastation of a forest fire. The quintessential British Columbian plant, fireweed represents resilience and adaptability—as do we. Fireweed is a podcast from the British Columbia Institute of Technology, created in collaboration with Vancouver-based podcast agency JAR Audio. Adaptability is now seen as a critical skill by leading employers across the country. But the trick is, we need to adapt in the right ways, ways that will help us move forward, together. In this podcast, host Bianca Rego (a BCIT broadcast journalism grad), interviews students, academics and thought leaders from business and tech who are working to create resilient systems, built to handle change. Launching September 20, 2022, Season 2 of Fireweed is aimed at encouraging lifelong learning and resiliency. See omnystudio.com/listener for privacy information.
A conversation with CEO & Co-Founder of JAR Audio, Roger Nairn. Referenced in Today's Episode: https://www.jaraudio.com (JAR Audio) https://www.linkedin.com/in/rogernairn604/?originalSubdomain=ca (Connect with Roger on LinkedIn) Connect with Noah at: https://profitwithpodcasting.com/ (The Website) https://my.captivate.fm/noah@profitwithpodcasting.com (Email)
A podcast can really help a business build trust, authority and connect better with clients or customers. But what about if you're in the business 2 business world where things move a little slower and more multi-format content is needed to make a sale.This week I'm chatting with Roger Nairn the CEO of podcast production agency JAR audio who's worked with the likes of Netflix, Expedia, Walmart, Nordstrom, Lamborghini, Four Seasons and more.Roger offers up lots of insight on podcasting for B2B brands including advice on strategy and planning.You can find Roger on LinkedIn and also on the JAR Audio website.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts
Christ the King Presbyterian (PCA): Vero Beach, FL
Christ the King Presbyterian (PCA): Vero Beach, FL
In today's episode, Roger Nairn, the Co-Founder and CEO of JAR Audio joins us to talk about his journey in business. Roger helps companies and brands grow their revenue, accelerate their impact, and make meaningful connections with their audience by producing podcasts. Roger is a lateral thinker, problem solver, strategist, and finder of new ways. He believes in the power of the happy customer and spent years managing client relationships and building brands for world-famous agencies like DDB and Cossette. Throughout his career, he's found himself working with a number of industry giants, including (but certainly not limited to) Netflix, Expedia, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons Plus, and Vancouver's own lululemon. On top of all of this, he followed his passions to become a Board Member for TEDxVancouver and has recently become an expert-level toddler wrangler through the magic of parenthood. When he's not at work, he likes to golf, read, and—no surprises here—binges on the occasional podcast. Connect with Roger at: Website: https://www.jaraudio.com/ LinkedIn: https://www.linkedin.com/in/rogernairn604/ IG: https://www.instagram.com/rogernairn/ ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
@jar_roger is a Co-founder of JAR Audio, one the world's largest podcast production companies. He discusses why many brands are choosing to create podcasts and his own experience building JARaudio.com IG: rogernairn https://www.linkedin.com/in/rogernairn604/
Hey everybody and welcome back to Eggs. Today's special guest is podcast industry veteran, strategist, and CEO and co-founder of JAR Audio, Roger Nairn. Roger is a lateral thinker, problem solver, strategist, and finder of new ways. He believes in the power of the happy customer and spent years managing client relationships and building brands for some of the biggest companies in the world in his experience at global advertising agencies like DDB and Cossette.However, after an opportunity presented itself to offer podcasting as a service Roger, and his founding partners lept at the chance to make it happen — and they did. That event led to the founding of an agency, JAR Audio whose specific focus is on helping companies to leverage podcasting to expand their brand and generate new revenue. Joining us today for an exciting conversation about why brands should be embracing podcasting, what you need to know to make your podcast successful, the state of the podcasting industry today and in the future, and so much more. Please join us in welcoming to the show, the CEO and co-founder of JAR Audio, Roger Nairn.Our Guest:Roger Nairnhttps://www.jaraudio.com/ ----Credits:Hosted by Michael Smith and Ryan RoghaarTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar
Relaxing Nature Sounds has been hard at work creating a new fictional audio-drama, Flies In The Jar. Listen to the complete series for free on your favorite podcast app, or by using the link tree URL below. https://flies-in-the-jar.captivate.fm/listen Synopsis: A serial pyromaniac fuels fear in a small southern Californian town. A singer-songwriter steals a song that shoots her into stardom. Twenty years later two friends reunite to tell the story and face the past. Flies in the Jar includes themes and dialogue that are not suitable for children.
Roger Nairn, CEO of JAR Audio discusses with us the rising popularity of podcasts among businesses and how more and more brands are embracing podcasts. "Podcast is one big intimate opportunity for a brand to connect with its audience," he says. This and much more. Watch here: https://youtu.be/M8DD1YRcSlk Listen on other top platforms here: https://pod.link/1523307967 --- Send in a voice message: https://anchor.fm/kaj-studio/message
Welcome in, I'm Jon Gay. There are typically two types of people that start a podcast Some throw caution to the wind and just go for it. Others meticulously plan every detail before they start. Now, there's probably a happy medium between those two extremes. But too often, folks think once they start the show, it has to stay the same format. So my advice to you this week is that it's ok to make changes to your podcast. For example, take the two biggest podcasts I listen to. The Daily from the New York Times used to run a 2 minute list of credits at the end of every Friday show. I doubt a ton of people stuck around for that. Now, they do 30 seconds at the end of each episode thanking the behind the scenes staff. And Pod Save America used to be 2 segments with the hosts, followed by a guest. Over the last few weeks, they've played with having the guest as the middle segment and moving them around, probably because they are looking at their listening stats and what causes tune out (which you can usually get on premium plans from podcast hosts). And even me, I've been trying different things with the video version of my podcast, as well as playing with the compression settings on my audio. Here's the point. Whether you have 5 million downloads or 5 downloads, you can always make changes if you think it will improve the show. Unless it REALLY degrades the quality of your audio or your content, it's not going cost you audience.Speaking of audience, podcast Facebook groups are always littered with the question "How do I grow my audience?" Some are looking for hacks or cheap tricks. Others are willing to invest time and effort into tried and true strategies. But this week's newsletter from Vancouver podcast company JAR audio breaks it down so beautifully simply: The One Question to Answer to Grow Your Brand Podcast Audience. Why should someone listen to my brand's podcast?There are a million ways to try to game the charts, artificially increase your downloads, and otherwise stroke your own ego with numbers. But if you want true, honest growth on your podcast, start with the content. Why would someone else want to listen?The IAB, or Interactive Advertising Bureau, projects that not only will podcasting revenue hit ONE billion dollars this year, but it will hit TWO billion dollars by 2023. https://podcastbusinessjournal.com/iab-projects-2-billion-in-ad-revenue-by-2023For example, The New York Times has announced their Q1/21 results. Revenues overall are up 6.6%; digital advertising revenue, which includes podcasts, grew from 48.2% of the company's revenue a year ago to 61.3%.Also, iHeartMedia reported their first quarter earnings, with Year over Year numbers doubling, from nearly $16 million to over $38 million. Worth noting their total revenue is DOWN 10% year over year. But hey, they have launched a self service ad platform where you can create an ad to run on your favorite podcast or radio station. Looks like they're automating away sales people the way they did on-air DJ's. I feel like I say this every week, but it's worth repeating. iHeartMedia, Audacy, and many other companies are focused on podcasting and digital audio. These are huge companies that have to answer to stockholders. The only way that radio will survive is if it's owned by smaller companies that can afford to invest in local markets and local talent that can connect with their audiences. For iHeart, it's hard to care about Cheyenne when you're worrying about New York.Let's do a quick check-in on Apple Podcasts - James Cridland at PodNews says they are now crawling his feed for new content every 20 minutes as opposed to two hours. And it seems the bugs are slowly being worked out of the new system. However, for some users, the new iOS update seems to be downloading every episode of every podcast you subscribe to - this can be a major issue if you've got limited storage space left on your device. Here's an article on how to fix that: https://tidbits.com/2021/05/04/prevent-apples-updated-podcasts-app-from-eating-your-storage/Now, while Apple struggles, Spotify continues to revolutionize the podcast space. If you like a particular story in a podcast, you can now share that exact SPOT in a podcast to social media through Spotify. For example, share today's episode at this spot....right here.Finally, if you want to know more about Clubhouse - now available on Android in the US - the venerable Edison Research is doing a webinar about all things Clubhouse this Tuesday, May 18th, at 2pm Eastern. https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJAAs always, if I can help you start or improve your existing podcast, feel free to reach out to me on social media at JAG in Detroit or on my website, JAGinDetroit.com.
Roger Nairn shares how he, along with a few partners, bootstrapped a podcast agency that in the span of three years has worked with some of the biggest brands, media networks, agencies, and publishers in the world.Three key juicy bits from this week's episode:●Putting together a Minimum Viable Product (MVP)●Knowing when to leave employment and dive into your business full-time●The six buckets of omnichannel marketing for podcastsJoin the Juice Tribe here: https://executivejuice.com/newsletter Contact us on info@executivejuice.com or via the www.executivejuice.com website
Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple SummaryHey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes. Now on to my guest today, Roger Nairn of JAR Audio. Before he started JAR Audio, Roger worked in advertising, where he built a career he loved managing clients. But he was also drawn to the idea of starting his own company, and after some efforts that failed, he and two friends started talking about starting a podcast company. Before they'd even figured out a name, they'd landed a client through a connection -- talk about market validation. In the last three years they've taken on such clients as Lululemon and Expedia, helping to build their brands through podcasts. Roger shares that he still struggles with the uncertainty of entrepreneurship, and how he is coming to terms with just having to push past the fear. While Roger and JAR Audio focus on branded content, they follow the principles of good content marketing. These include telling a good story and knowing your audience. The best podcasts, Roger explains, aren't advertisements, but take into consideration the audience's needs and challenges. As an example, a podcast produced for a bank helps people navigate the economy in the time of COVID. Another produced for a wellness company offers information on holistic health. While podcasting isn't at a point where you can really assess its ROI, one of the advantages is what Roger calls “the halo effect,” where brands become respected and known through the high-quality information and engaging stories they offer. Now let's get better together. Actions to Try or Advice to Take Podcasting is one of the hottest iterations of content marketing right now, offering a high level of engagement. Whether you're thinking of starting a podcast, or just being on one, focus on telling a good story and engaging the audience. Even successful entrepreneurs have a fear of failure and fears about letting others down. To succeed, have courage and get comfortable being uncomfortable. Don't get bogged down in the details before you try out your idea. This is just a way to keep yourself from jumping in and taking risks. Roger and his cofounders got an idea, put it out there, and then just figured it out from there. Links to Explore Further JAR Audio Roger Nairn on LinkedIn JAR Audio on Twitter Roger on Matchmaker.fm Keep In TouchBook or Blog or Twitter or LinkedIn or JSYPR or Story Funnel Learn more about your ad choices. Visit podcastchoices.com/adchoices
Does your brand have an "audio strategy?" Yes, everyone loves video. But how burnt out are you on the Brady Bunch squares of Zoom? And picture your audience listening to a podcast - in a pair of Air Pods as they walk the dog. Or alone in a car. Audio has intimacy that video doesn't - don't forget that. Great article on audio brand strategy from JAR Audio that I picked up at Podfest this week. https://www.jaraudio.com/blog/audio-strategyIn my presentations, I always talk about podcast listeners. Statistically, they are more educated and earn more money than your average American. It's an audience that my clients want to reach. Well, one more stat to add - podcast listeners are more diverse than the rest of the population. According to Nielsen, the US is 67% white, but American podcast listeners are only 59% Caucasian, with Black, LatinX, and Asian Americans all better represented among podcast listeners. https://www.warc.com/content/paywall/article/warc-datapoints/podcast-listeners-more-diverse-than-us-population/135819eMarketer says Spotify will surpass Apple this year: https://www.emarketer.com/content/spotify-podcast-listener-numbers-will-surpass-apples-this-yearScientia Mobile: Android use 60% in North America to iOS 40%. I'm still an Apple guy, but make sure you're on at least Spotify and Google Podcasts. (via Podnews): https://podnews.net/update/android-gaining-on-iosHowie Mandel, my celebrity doppelganger, is launching a podcast this month with his daughter Jackie, called, simply, Howie Mandel Does Stuff. Also getting a podcast, Lady Bird Johnson, the former first lady. ABC News is releasing her audio diaries, in an 8 part podcast, in celebration of Women's History Month.Looking for a new computer to podcast with? The Podcast Host has an article on the best computers for your needs. https://www.thepodcasthost.com/equipment/best-computer-for-podcastingAnd as far as the rest of your equipment, I have recommendations for the rest of your equipment - microphones and more - here: https://bit.ly/jagpodcastequipmentLinkedIn is rolling out a marketplace to compete with Fiverr and Upwork. They've seen the gig economy, particularly in the pandemic, and they want a piece of the action. As for me, I'm leery of these services - I think you get what you pay for. The country's largest radio station owner, iHeartMedia - is continuing it's dead sprint away from radio - splitting the company into two divisions. One will be the iHeart Digital Audio Group - including, you guessed it, podcasting. The other division will simply be called the iHeart Multiplatform group. Yes, that's right - radio isn't even in the name. The writing is on the wall, everyone. iHeart does not see terrestrial radio as important to its long-term future. Here's the press release, via PodNews: https://podnews.net/press-release/ihm-biz-structureIf you're watching this on video - I'm presenting at PodFest, tonight - Wednesday - at 7:30 Eastern - doing a demo and Q&A on how I use the newest features of Adobe Audition to edit podcasts. If you're listening to this as a podcast on Thursday, well, hopefully it went well! Well, Evo Terra wonders about the future of podcast conventions - or any convention really. Yes, we all miss doing these things in person - but Evo makes a good point - it's easier to bail on a bad presenter on Zoom than it is to walk out of a room in real life. It's a good read: https://podcastpontifications.com/episode/the-future-of-podcasting-conferences-post-pandemicFinally, last tip - too many times podcasters clutter the end of their show by asking you to do 10 things. I'm going to focus on one, to grow my audience. If you like The Jag Show, please consider sharing it with someone else who may enjoy it - social media, email, however. Sharing the show will help me grow my audience. I'll leave the rest of the housekeeping stuff to Michelle O'Dell, the voice of my outtro. Until next time, stay healthy, and stay safe. Lata!
Roger Nairn is the Co-Founder & CEO of JAR Audio, which helps companies grow their revenue and impact through ROI-driven podcasts that make meaningful connections with listeners. In this chat, he shares why audio podcasts are a big part of the future, and how his company can help your brands make a successful show. Drawing on 2 decades as a client leader in the advertising and design world, Roger is a lateral thinker, a problem solver, strategist, and finder of new ways. He has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more. Roger is a former Board Member for TEDxVancouver. Visit Roger's website: Jaraudio.com THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/alex-greenwood1/message
In this episode of Digital Dive Media Podcast, we interview Roger Nairn, Co-Founder/CEO of JAR Audio. JAR Audio helps companies grow their revenue and impact by producing original ROI-driven podcasts that make meaningful connections with listeners. For more information, visit http://www.jaraudio.com. Be sure to connect on social: @jar_audio If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.
Learn to make ROI-driven podcasts that make meaningful connections with your listeners with Roger Nairn from JAR Audio.
Roger Nairn is the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. Website: https://www.jaraudio.com Twitter: https://twitter.com/jar_audio LinkedIn: https://gh.linkedin.com/company/jar-audio LinkedIn: https://ca.linkedin.com/in/roger-nairn-774a443 CallumConnects Micro-Podcast is your daily dose of wholesome entrepreneurial inspiration. Hear from many different entrepreneurs in just 5 minutes what hurdles they have faced, how they overcame them, and what their key learning is. Be inspired, subscribe, leave a comment, go and change the world! Every entrepreneur featured has been recommended by one of our previous guests. www.CallumLaing.com
Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar Roger Nairn Bio Please limit it to 200 words or less. It will be read during podcast Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more.
In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands. Podcasts are a great way for brands big and small to grow, provided you get your strategy right. If you go down the salesy route you're destined for failure, but provide value to your audience and you'll increase customer engagement, and lifetime value. You can also use podcasts internally as well to engage employees and build a more engaging and fun culture within the company. Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers.
In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands. Podcasts are a great way for brands big and small to grow, provided you get your strategy right. Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers.
#186 - Roger Nairn - Co-Founder & CEO of JAR Audio Roger has worked with some of the world's biggest brands including Netflix, Lamborghini and Four Seasons. Now he's taking his brand storytelling skills to the world of podcasting with JAR Audio - which is a podcast studio working exclusively with brands. JAR help it's clients grow their revenue and impact through ROI-driven podcasts that make meaningful connections with listeners. They've been lucky enough to work with brands like Expedia, Lululemon, RBC, Cineplex, and more. Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.
The past eight months have been an unprecedented time of disruption in Canada. The COVID-19 pandemic has affected everything from how we work, learn, and shop to how we travel, entertain ourselves, and obviously, take care of ourselves when we get sick. Businesses have been forced to adapt almost overnight or close. Entire industries have been forced to pivot, and supply chains around the world have been strained or severed completely.It's against that backdrop that the RBC Thought Leadership Team released a document back in May called “8 Ways COVID Will Disrupt the Economy and Transform Every Business,” to give people a little guidance in these tumultuous times. But it's clear now that the effects of COVID are here for the long-haul, which is why RBC's experts and analysts have come together again to update their perspectives based on the very latest trends and data.On this episode of RBC Disruptors, host John Stackhouse discusses the newly-updated report with one of the members of the RBC Thought Leadership Team who helped write it, Strategist Theresa Do. They'll also hear from special guests, including the CEO of the Toronto Symphony Orchestra, Matthew Loden, Juno Award-winning singer/songwriter Jill Barber, the global head of public relations for Expedia, Nisreene Atassi, and influential sports marketer Mary De Paoli, who also happens to be an Executive Vice President and Chief Marketing Officer at RBC. Join them, for a fascinating exploration of COVID's ongoing impact on the economy, and on our lives in general.You can read the full, updated ‘8 Ways' report here: www.rbc.com/8trends. You'll also hear John refer to another RBC podcast, the “10 Minute Take.” You can find that episode at thoughtleadership.rbc.com/can-pro-sports-stage-an-epic-comeback/. The Toronto Symphony Orchestra's COVID-related update is here: www.tso.ca/covid19, and you can listen to Jill Barber's latest album here: www.jillbarber.com/. Nisreene Atassi is also the host of Expedia's “Out Travel the System”, which you can find wherever you download podcasts. RBC Disruptors is created by the RBC Thought Leadership group of RBC, and does not constitute a recommendation for any organization, product, or service. It is produced and recorded by JAR Audio. For more RBC Disruptors content, like and subscribe wherever you get your podcasts, and visit the Thought Leadership page at rbc.com
As the prophet Elijah confronts the evil King Ahab, we see a pattern for God’s faithfulness to us when we respond to His call.
Chief Technical Officer of Jar Audio and host of the Cascadian Beer Podcast, Aaron Johnson joins the podcast for a new follow up episode. Recording via FaceTime audio using his brand new setup, we revisit the tricks of the podcasting trade according to one of the most accomplished and valuable assets in the podcast industry. Aaron is the resource you want to reference for anything in multimedia. The man is an encyclopedia when it comes to technology and I always enjoy visiting with him about current events, equipment, or industry changes. Check out the Amalgam Podcast Blog on our website or the Apple News App Follow @amalgampodcast on Instagram and subscribe to the show: iTunes Google Play Stitcher YouTube Spotify Support the show on Patreon
On this episode, we welcome Roger Nairn, the CEO of the new branded podcast player on the block -- Jar Audio. We cover everything from the benefits of a virtual office to why this is going to be the year of the branded podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
En Notipod Hoy ☑️ Los podcasts se han convertido en una gran herramienta de marketing. Según el estudio PwC’s Global Entertainment & Media Outlook 2018-2022, los ingresos en el sector del podcasting va a crecer un 30% para 2022, lo que significa que es una buena oportunidad para el marketing. Una buena forma de sacarle provecho es con el contenido propio, más que con el patrocinio, ya que los podcasts de marca destacan por ofrecer valor real al cliente y no mera publicidad. ☑️ La era dorada de los podcasts patrocinados y de marca. Los podcasts se están convirtiendo es una herramienta clave para que las marcas conecten sus mensajes publicitarios con consumidores específicos de forma personalizada. Tanto es así que se espera que los ingresos por publicidad de podcasts en Estados Unidos sean de 659 millones de dólares para 2020. ☑️ El desafío para las marcas que planean lanzar nuevos podcasts es que los análisis de audiencia de los distribuidores y directorios de podcasts, aunque están mejorando, todavía no satisfacen plenamente las necesidades. Paul Stewart, Senior Account Manager en Jar Audio, una empresa de producción de podcasts para marcas, argumenta que las estadísticas del alojador son el verdadero camino para descubrir el éxito de un podcast. El experto analiza las métricas de un podcast usando la empresa australiana de alojamiento OmniStudio. ☑️ 3 formas de construir y mantener tu audiencia de podcasts. Hoy día hay cada vez más competencia en el mundo del audio. Por ello, si quieres que tu podcast tenga oyentes fieles, necesitas hacer algunas cosas. Desde el portal Backstage proponen 3 consejos. Primero: tu programa debe apasionarte y eso te llevará a estar bien informado sobre el tema del que vas a hablar. Segundo: no planear cada palabra que vas a decir; ten un plan sobre los temas que vas a tocar, pero no hagas un guión que no se escuche natural. Tercero: asegúrate de promocionar bien tu podcast. ☑️ Las acciones de Spotify caen ante posible lanzamiento de servicio de música de Amazon. Las acciones de Spotify cayeron cerca de 4 por ciento el lunes después de la publicación de un reporte que aseguró que Amazon.com lanzará un servicio de música gratuito financiado con publicidad y que sería comercializado a través de sus altavoces inteligentes Echo. ☑️ Podcasters recomiendan micrófonos para grabar podcasts. ☑️ Según el estudio de la Universidad de Florida, la mayoría de los oyentes de podcast son hombres de la generación Millennial y escuchan un promedio de cuatro podcasts por semana con una duración de 30 a 60 minutos. ☑️ Se venderán más de 200 millones de altavoces inteligentes para finales de 2019. ☑️ Descubre por qué los podcasts de ficción son los mejores thrillers del momento.
Aaron Johnson is a freelance audio engineer and successful podcaster. He has a background in radio and television broadcasting, with his work taking him as far as New Zealand and back to the PNW. As of now he hosts his own podcast, The Cascadian Beer Podcast, and produces several others as well. All of this combined amounts to over 100k downloads per month. JAR Audio is the next project Aaron has been working on and we discuss the service that company will provide to others. Follow The Cascadian Beer Podcast on Instagram Check out Aaron’s Freelance Audio Engineering and follow him on Instagram Check out other podcasts Aaron is involved with below: The Solution Podcast ManTalks Podcast Honey I’m Homeschooling the Kids (JAR Audio Produced) Well Now Guilt & Company Live Check out the Amalgam Podcast Blog on our website or the Apple News App Follow @amalgampodcast on Instagram and subscribe to the show: iTunes Google Play Stitcher YouTube Spotify Support the show on Patreon
To make disciples who love God, love people, and serve the world.
An empty jar leads to devotion but an empty heart leads to demotion.
An empty jar leads to devotion but an empty heart leads to demotion.
Welcome to the Omaha Vineyard media center!
David Urzi preaches a message out of John 12:1-11 entitled, "Whats in Your Jar?".
Far too many Christians have gotten in trouble by allowing religion to substitute for a relationship with Jesus. But one woman in the Bible got this just right, and Jesus himself said that everyone who hears about him should hear about her actions...
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