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Hosted by kara brown
Hosted by kara brown
9 episodes with kara brown
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4 episodes with kara brown
4 episodes with kara brown
3 episodes with kara brown
2 episodes with kara brown
2 episodes with kara brown
This week on The Long Haul, Adam sits down with Kara Brown—supply chain marketing powerhouse, author of The Revenue Engine, and CEO of LeadCoverage—to expose why most small carriers are wasting time and money trying to get noticed. Kara breaks down the exact mistakes holding carriers back, the marketing myths that need to die, and the three-step framework she's used to help logistics companies scale to 7+ figures. If you think marketing is just for brokers and big fleets, this episode will flip that mindset on its head. Whether you're running one truck or building a team, this conversation will help you turn attention into revenue—without “random acts of marketing.” Learn more about your ad choices. Visit megaphone.fm/adchoices
It's the Stacks' Book Club Day, and we're discussing Devil in a Blue Dress by Walter Mosley with returning guest, Kara Brown. We share our thoughts on the story's twists and turns, especially the big reveal. Then we dive deeper to discuss the significance of this book on the literary landscape, and what about the novel does and doesn't hold up when viewed through a modern-day lens.There are spoilers on this episode.Be sure to listen to the end of today's episode to find out what our June book club pick will be.You can find everything we discuss on today's show on The Stacks' website:https://www.thestackspodcast.com/2025/5/28/ep-373-devil-in-a-blue-dressConnect with Kara: Instagram | WebsiteConnect with The Stacks: Instagram | Twitter | Shop | Patreon | Goodreads | Substack | SubscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week on the Stacks, we are joined by author and essayist, Frederick Joseph, to discuss his newest book (and his first foray into YA fiction), This Thing of Ours. He shares with us about how he's able to write every day without writer's block, and why he decided not to sell his books in Target. We also spend time exploring Frederick's favorite and least favorite book classics.The Stacks Book Club pick for May is Devil in a Blue Dress by Walter Mosley. We will discuss on Wednesday, May 28th with Kara Brown returning as our guest.You can find everything we discuss on today's show on The Stacks' website:https://www.thestackspodcast.com/2025/5/21/ep-372-frederick-josephConnect with Frederick: Instagram | WebsiteConnect with The Stacks: Instagram | Twitter | Shop | Patreon | Goodreads | Substack | SubscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we are joined by Daria Burke, an award-winning business leader, investor, speaker, and now author. She is here to discuss her memoir, Of My Own Making, which is about how she healed from childhood trauma to build her life. Daria talks about how systemic and personal harms are intertwined, how she engaged with leading experts in the fields of trauma work, and her shift from survival to success.The Stacks Book Club pick for May is Devil in a Blue Dress by Walter Mosley. We will discuss on Wednesday, May 28th with Kara Brown returning as our guest.You can find everything we discuss on today's show on The Stacks' website:https://www.thestackspodcast.com/2025/5/14/ep-371-daria-burkeConnect with Daria: Instagram | WebsiteConnect with The Stacks: Instagram | Twitter | Shop | Patreon | Goodreads | Substack | SubscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today on The Stacks, we're talking with screenwriter and producer, Kara Brown. She shares what she looks for when adapting a book to the screen, and the key to making sure an adaptation is a success. We also discuss Kara's love of massive tomes, the three writers that inspired her career, and her problematic fave.The Stacks Book Club pick for May is Devil in a Blue Dress by Walter Mosley. We will discuss on Wednesday, April 30 with Kara Brown returning as our guest.You can find everything we discuss on today's show on The Stacks' website:https://www.thestackspodcast.com/2025/5/7/ep-370-kara-brownConnect with Kara: Instagram | WebsiteConnect with The Stacks: Instagram | Twitter | Shop | Patreon | Goodreads | Substack | SubscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dr. Kara Brown, assistant professor of equine sports medicine and rehabilitation at the University of Pennsylvania's New Bolton Center, describes osteoarthritis in horses, its causes, traditional treatments, and regenerative therapies such as platelet-rich plasma (PRP), stem cells, and autologous protein solution devices. She highlights recent research on these approaches, their benefits over corticosteroids, and the importance of early detection and advanced imaging in managing joint health.GUESTS AND LINKS – EPISODE 19:Host: Stephanie L. Church, editorial director at The Horse: Your Guide to Equine Health Care/TheHorse.com | @stephlchurch on InstagramLinks: Stories on orthobiologics from TheHorse.com: The State of Equine Orthobiologics, Infographic: Orthobiologic Options for Treating Horses, Research-Based Advances in Equine Orthopedic TherapiesGuest: Kara Brown, VMD, Dipl. ACVSMR, Assistant Professor of equine sports medicine and rehabilitation at the University of Pennsylvania, New Bolton Center | @newboltoncenter on Instagram and FacebookPlease visit our sponsor, who makes this podcast possible: Zoetis Equine | @zoetisequine on Instagram and FacebookResearch News Releases: Research From the University of Pennsylvania's New Bolton Center Informs the Use of NSAIDs Alongside Regenerative Medicine Devices, Pro-Stride APS Device Shown to Offer Protection Against Synovitis in Horses , New Research Provides Clarity Around the Treatment of Equine OsteoarthritisConnect With the Host: Stephanie Church, schurch@thehorse.com
Dr. Kara Brown, assistant professor of equine sports medicine and rehabilitation at the University of Pennsylvania's New Bolton Center, describes osteoarthritis in horses, its causes, traditional treatments, and regenerative therapies such as platelet-rich plasma (PRP), stem cells, and autologous protein solution devices. She highlights recent research on these approaches, their benefits over corticosteroids, and the importance of early detection and advanced imaging in managing joint health.GUESTS AND LINKS – EPISODE 19:Host: Stephanie L. Church, editorial director at The Horse: Your Guide to Equine Health Care/TheHorse.com | @stephlchurch on InstagramLinks: Stories on orthobiologics from TheHorse.com: The State of Equine Orthobiologics, Infographic: Orthobiologic Options for Treating Horses, Research-Based Advances in Equine Orthopedic TherapiesGuest: Kara Brown, VMD, Dipl. ACVSMR, Assistant Professor of equine sports medicine and rehabilitation at the University of Pennsylvania, New Bolton Center | @newboltoncenter on Instagram and FacebookPlease visit our sponsor, who makes this podcast possible: Zoetis Equine | @zoetisequine on Instagram and FacebookResearch News Releases: Research From the University of Pennsylvania's New Bolton Center Informs the Use of NSAIDs Alongside Regenerative Medicine Devices, Pro-Stride APS Device Shown to Offer Protection Against Synovitis in Horses , New Research Provides Clarity Around the Treatment of Equine OsteoarthritisConnect With the Host: Stephanie Church, schurch@thehorse.com
Today on Integrative Cancer Solution we are joined by Kara Brown, a cancer wellness advocate, shared her journey from traditional Western medicine to holistic cancer care. She discussed her sister's cancer diagnosis and the limitations of conventional treatments, emphasizing the importance of lifestyle and environmental changes. Kara highlighted her 12-week Cancer Wellness blueprint program, which educates patients and caregivers on integrative and holistic approaches. She stressed the need for informed choices and the role of caregivers in supporting patients. Kara also touched on the historical context of cancer treatments and the potential of alternative therapies, advocating for a balanced approach that includes diet, detoxification, and mindset changes.Michael introduces Kara Brown, highlighting her role in Cancer Wellness and her journey from traditional medicine to holistic approaches.Kara shares her background in Western medicine, including her service in the Air Force and her disillusionment with the healthcare system.Kara recounts her personal health issues, including thyroid cancer and her sister's battle with ocular melanoma and prostate cancer.Kara describes her sister's experience with conventional treatments and her own research into alternative therapies, leading to her career in holistic cancer coaching.The Role of Integrative and Holistic Approachesemphasizes the importance of recognizing that traditional oncology is not the only solution and that patients should explore other options.limitations of Western medicine due to financial and regulatory pressures, leading to a focus on standard treatments.Kara discusses the importance of finding doctors who listen and are sympathetic, and the role of caregivers in supporting patients through their journey.Kara highlights the need for education and empowerment for both patients and caregivers to make informed decisions about their care.The Impact of Stress and Environmental Factors on CancerKara discuss the emotional and physical toll on caregivers, emphasizing the need for them to prioritize their own health.shares a case where a patient's spouse was against integrative treatments, leading to a negative outcome and stress for the caregiver.explains the importance of lifestyle modifications and environmental changes to prevent and manage cancer.emphasizes the need for a supportive caregiver who understands and supports the patient's choices, leading to better outcomes.The podcast concludes with a reminder of the importance of alternative and holistic approaches in cancer treatment and prevention.----Check out the Blueprint https://info.progressivetotalbodyhealth.com/----Grab my book A Better Way to Treat Cancer: A Comprehensive Guide to Understanding, Preventing and Most Effectively Treating Our Biggest Health Threat - https://www.amazon.com/dp/B0CM1KKD9X?ref_=pe_3052080_397514860 ----Integrative Cancer Solutions was created to instill hope and empowerment. Other people have been where you are right now and have already done the research for you. Listen to their stories and journeys and apply what they learned to achieve similar outcomes as they have, cancer remission and an even more fullness of life than before the diagnosis. Guests will discuss what therapies, supplements, and practitioners they relied on to beat cancer. Once diagnosed, time is of the essence. This podcast will dramatically reduce your learning curve as you search for your own solution to cancer. To learn more about the cutting-edge integrative cancer therapies Dr. Karlfeldt offer at his center, please visit www.TheKarlfeldtCenter.com
Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara's new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls. About LeadCoverage LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success. LeadCoverage's headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst relations services, please visit LeadCoverage's website. The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine: Share Good News: Build relationships and keep conversations alive with compelling stories and data insights. Track Interest: Identify opportunities and guide prospects through your pipeline effectively. Follow Up Consistently: Convert leads into loyal customers with proactive engagement. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward! Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline." Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown Key Takeaways: The Revenue Engine Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including: Ideal customer profile Executive thought leadership Intent data tools Sales partnerships LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive: Marketing Automation Streamlined Processes: Automate repetitive tasks to save time and reduce errors. Targeted Campaigns: Reach your ideal audience with personalized messages. Data-Driven Insights: Gain valuable insights into your marketing efforts. Revenue Operations Aligned Teams: Create a cohesive approach across sales, marketing, and customer service. Optimized Processes: Streamline your revenue generation process for maximum efficiency. Data-Driven Decision Making: Make informed decisions based on real-time data. Public Relations Measurable ROI: Track the tangible results of your PR efforts. Thought Leadership: Establish your brand as an industry expert. Media Relations: Secure high-quality media placements to increase visibility. Paid Media Ads Targeted Reach: Connect with your ideal customers on the platforms they use. Measurable Results: Track the performance of your campaigns and optimize for better outcomes. Brand Awareness: Increase your brand's visibility and reach a wider audience. Timestamps (00:00:02) The Revenue Engine (00:00:21) Introducing Kara Smith Brown (00:01:32) Ideal Customer Profile (00:02:18) Account-Based Marketing and Intent Data (00:05:50) Go-to-Market vs Marketing (00:10:49) The Revenue Engine Book (00:12:44) Kara Wagner's Background (00:16:28) Global Clients and ODW Logistics (00:19:21) Thought Leadership Strategy (00:25:43) HubSpot Diamond Shop (00:27:31) Writing "The Revenue Engine" Book (00:32:41) Book Release Date and Data-Driven Go-to-Market (00:36:47) Intent Data Tools (00:42:07) Partnership Strategy (00:45:38) Ideal Customer Profile Focus (00:48:46) Three Go-to-Market Strategies Recap (00:49:50) Measuring Success with Volume, Velocity, and Value (00:53:25) Intent Data in Supply Chain (00:59:00) Podcast Outro Learn More About The Revenue Engine Kara Brown | LinkedIn LeadCoverage | LinkedIn LeadCoverage Lead Gen for Logistics with Kara Brown | The Logistics of Logistics LeadCoverage Ranks on Inc. 5000 List for Third Consecutive The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
Kara Brown is not holding back in this episode! Turn up the volume and get ready to hear how The "old" ways of curing illness worked before and how they still work today. She shares her story of why she embarked on this journey of going back to basic health modalities, her account of how she transitioned to a holistic lifestyle and gives us tips on how we can you can make a shift into being aware. Connect with her at HERE for more holistic ways to live.
Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/ Kara Smith Brown, CEO and Founder of Lead Coverage shares her journey from working at Echo Global Logistics to founding her own go-to-market consultancy specializing in supply chain and logistics. She discusses the significance of niche marketing, the importance of having a clear point of view, and the strategies that have led to her company's rapid growth to nearly $10 million in revenue. Kara also touches on her goals of achieving total freedom, both financially and personally, and offers insights on how to scale a business effectively. In this episode, Chris and Kara discuss: 1- Overcoming Challenges and Achieving Success 2- Marketing Strategies and the Path to $10 Million 3- The Power of Niches 4- Building a Comprehensive Go-To-Market Strategy LinkedIn: https://www.linkedin.com/in/karasmithbrown/ Company LinkedIn: https://www.linkedin.com/company/lead-coverage/ Website: https://leadcoverage.com/ Instagram: https://www.instagram.com/karasmithbrown/ Twitter: https://x.com/_leadcoverage Maximize your marketing, close more clients, and amplify your AUM by following us on: Instagram: https://instagram.com/ultrahighnetworthclients TikTok: https://tiktok.com/ultrahighnetworthclients YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast Twitter: https://twitter.com/uhnwcpodcast iTunes: https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com Work with us: https://famousfounder.com/fa DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance.
In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies. Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging. She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.LINKS:Kara's LinkedInLeadCoverage's WebsiteFeedback? Ideas for a future episode? Shoot us a text here to let us know.---------------------------------------------THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Maximize your website's performance as a sales tool with Digital Dispatch's website management.
Discover how single-dose nonsteroidal anti-inflammatory drugs in horses have no impact on concentrations of cytokines or growth factors in autologous protein solution and platelet-rich plasma as we chat with Kara Brown on Veterinary Vertex. Our conversation navigates the critical nuances of using non-steroidal anti-inflammatory drugs in tandem with cutting-edge regenerative therapies, defying the old-school reliance on corticosteroids. Kara, armed with her latest research, illuminates the negligible impact of a single NSAID dose on the cytokine and growth factor profiles in PRP and APS, considering a strategic six-hour window pre-blood collection. This episode emphasizes the delicate balance of medication and therapy in equine rehabilitation, including the dos and don'ts post-treatment and why evidence-based medicine trumps assumptions. Our discussion offers a peek into the considerations veterinarians face and the guidance horse owners need when NSAIDs are part of the treatment equation. AJVR article: https://doi.org/10.2460/ajvr.23.11.0258INTERESTED IN SUBMITTING YOUR MANUSCRIPT TO JAVMA ® OR AJVR ® ? JAVMA ® : https://avma.org/JAVMAAuthors AJVR ® : https://avma.org/AJVRAuthorsFOLLOW US:JAVMA ® : Facebook: Journal of the American Veterinary Medical Association - JAVMA | Facebook Instagram: JAVMA (@avma_javma) • Instagram photos and videos Twitter: JAVMA (@AVMAJAVMA) / Twitter AJVR ® : Facebook: American Journal of Veterinary Research - AJVR | Facebook Instagram: AJVR (@ajvroa) • Instagram photos and videos Twitter: AJVR (@AJVROA) / Twitter JAVMA ® and AJVR ® LinkedIn: https://linkedin.com/company/avma-journals
This week on Flip the Switch, Ashley invites Kara Brown onto the show. Kara has deep passion for women empowerment + helping women acknowledge their worthiness of achieving all of their goals in life, career, relationships, etc.. She shares this passion through her work as a LIFE COACH. Kara works one-on-one with women to help them understand why they are struggling in certain areas of their life, develop strategies to help them overcome these struggles + unapologetically pursue their goals. Along with being a life coach, Kara is a mother, a wife, a breast cancer survivor, + full-time entrepreneur (among many other things). She is the ULTIMATE hype-women for all female listeners and shares her thoughts on topics including women empowerment, setting boundaries, and understanding that YOU ARE DESERVING of your goals. Kara can be found on Instagram @coachmekara. Listen + subscribe on your preferred podcast platform so you don't miss any new Flip the Switch episodes! You can find Ashley + Haley on Instagram @fliptheswitchpod @ashleyguertin @haleydiman
Are you looking to boost your marketing game in freight and logistics? Don't miss the newest episode of Everything is Logistics where host Blythe Brumleve interviews supply chain marketing expert Kara Brown. They dive into proven tactics to generate more leads, close more deals, and make your marketing efforts pay off. Kara shares specific strategies including how to leverage LinkedIn, pick the right marketing tech stack, generate warm leads, and much more. Tune in now to get actionable tips to take your freight marketing to the next level.Connect with Kara Brown on LinkedinCheck out Lead Coverage Watch this episode on YouTube---------------------------------------------THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program. Maximize your website's performance and security with Digital Dispatch's web hosting and management. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode. Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
Often, the road to success is dotted with unexpected twists and turns. Conquering adversity and navigating the choppy waters of the business world are feats that Kara Smith Brown, Founder and Chief Revenue Officer of LeadCoverage, knows all too well. With a track record of spearheading her own venture, Kara has remarkably transformed her challenges into stepping stones toward success. Drawing on her deep-rooted experience in sales, she has assembled a skilled team in a post-pandemic world, extending LeadCoverage's influence as a trusted name in the field.On this Best Places to Lead episode, I sit down with Kara to unpack her journey. Kara's path as an influential entrepreneur illustrates her resilient spirit and dedication to fostering female leadership in sales.In this episode, we discussed: 1. How Kara thrived amidst the trials of the "great resignation" period, building a high-performing team in a changing world. 2. Her time in the EO Harvard program and how her experiences there helped shape her approach to leadership.3. Fostering a culture of inclusivity and diversity in the post-pandemic era.If you're eager to explore how to transform hardships into fuel for success, or if you're seeking insights into the unique challenges and rewards of entrepreneurial leadership, this week's episode is a must-watch. Connect with Kara:On her LinkedIn: https://www.linkedin.com/in/karasmithbrown/On her Company Website: https://leadcoverage.com/company/
Kara Brown is the Founder and CEO of LeadCoverage, a B2B marketing firm specializing in lead generation in the supply chain space. She has an impressive marketing background and was one of the early employees at Echo Global Logistics. Under her contribution, Echo exhibited rapid growth, leading to its successful public listing in 2009. Beyond her work at LeadCoverage, Kara continues to make career strides, demonstrating her communications prowess while managing a significant crisis at a Nashville-based supply chain management company. In her move to Atlanta in 2016, she fostered business growth and played an instrumental role in cultivating the city's female entrepreneurs. She also co-founded CloseHer, an initiative aimed at establishing a supportive community for women in sales. In this episode… Navigating the world of B2B marketing and lead generation in the supply chain market requires a deep understanding of client needs, innovative strategies, and effective follow-up techniques. Kara Brown, a seasoned marketing professional and the Founder and CEO of LeadCoverage, has demonstrated unrivaled expertise in these areas as she helps clients boost their marketing ROI, secure valuable leads, and drive business growth. So what does it take to thrive in the challenging and competitive landscape of B2B marketing in the supply chain sector? According to Kara, the key lies in crafting targeted public relations, developing a data-driven demand generation strategy, and ensuring timely follow-ups with leads. This approach not only helps businesses improve lead conversion rates but also enables them to maintain a strong and consistent brand presence in the market. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Kara Brown, Founder and CEO of LeadCoverage, a B2B public relations and demand generation agency specializing in the logistics and supply chain space. Kara shares her insights on the importance of effective cold outreach, maximizing trade show and webinar success, and leveraging account-based marketing to improve lead generation and conversions in the supply chain industry.
Would I be wrong in assuming that boosting lead generation and driving inbound conversions is a high priority for any B2B business? LeadCoverage is a premier B2B marketing and PR firm that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. Kara Brown, Founder, and Chief Revenue Officer discusses their specialization in demand generation for the supply chain industry. They help clients turn on the sales engine and invest in sales and marketing tools after a period of high demand in operations. Their acquisition of new clients is mainly driven by LinkedIn posting, attending trade shows, and receiving referrals. Kara emphasizes LeadCoverage's role as a center of excellence and thought leaders in the supply chain space, providing clients with their market perspective. Their methodology revolves around sharing market-specific PR, tracking customer interest through HubSpot, and prompt follow-up on buying signals.
Kara Brown is the Founder and CEO of LeadCoverage, a B2B marketing firm specializing in lead generation for the supply chain space. She has an impressive marketing background and was one of the early employees at Echo Global Logistics. Under her contribution, Echo exhibited rapid growth, leading to its successful public listing in 2009. Beyond her work at LeadCoverage, Kara continues to make career strides, demonstrating her communications prowess while managing a significant crisis at a Nashville-based supply chain management company. In her move to Atlanta in 2016, she fostered business growth and played an instrumental role in cultivating the city's female entrepreneurs. She also co-founded CloseHer, an initiative aimed at establishing a supportive community for women in sales. In this episode… Navigating the world of B2B marketing and lead generation in the supply chain market requires a deep understanding of client needs, innovative strategies, and effective follow-up techniques. Kara Brown, a seasoned marketing professional and the Founder and CEO of LeadCoverage, has demonstrated unrivaled expertise in these areas as she helps clients boost their marketing ROI, secure valuable leads, and drive business growth. So what does it take to thrive in the challenging and competitive landscape of B2B marketing in the supply chain sector? According to Kara, the key lies in crafting targeted public relations, developing a data-driven demand generation strategy, and ensuring timely follow-ups with leads. This approach not only helps businesses improve lead conversion rates but also enables them to maintain a strong and consistent brand presence in the market. Join Jeremy Weisz, host of the Rising Entrepreneurs Podcast, in a captivating conversation with Kara Brown, Founder and CEO of LeadCoverage, a B2B public relations and demand generation agency specializing in the logistics and supply chain space. Kara shares her insights on the importance of effective cold outreach, maximizing trade show and webinar success, and leveraging account-based marketing to improve lead generation and conversions in the supply chain industry.
Kara Brown is the CEO of LeadCovereage. LeadCoverage is a premier B2B marketing and PR firm that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. The supply chain and heavy industrial focused business was started by two industry expertises, Kara Brown and Will Haraway. More specifically, LeadCoverage provides lead gen services including marketing and sales alignment, perfecting tech stacks, social and email conversion, SEO and PPC, and sales accountability. For more information, visit www.leadcoverage.com. To learn more about becoming a Freight Agent: https://spi3pl.com/ Ditch your carrier packet, Drive more carrier sales and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage, visit: https://brokercarrier.com/
Well, KEVIÑCHO got exactly what he asked for: a 1-1 tie. Darren and Travis are joined by Kara Brown as they break down the frustrating draw at home, the refs incomprehensible VAR decision, and some bright spots in a night of darkness. Plus, Travis makes his in-stadium podcast debut. Twitter: @HaFoSaFoYouTube: @happyfootsadfoot Instagram: @happyfootsadfootTikTok: @happyfootsadfootFacebook: @happyfootsadfootpod
Your horse is cold backed and unpredictable at the mounting block. Under saddle, he goes around inverted, and can sometimes even kick out or spook suddenly. One of your friends casually says, “Maybe he has Kissing Spines,” and your heart skips - you've heard of it before, and know that it's definitely not good. Kissing Spines disease in horses has been increasingly diagnosed in recent years, and can even be a reason why some people pass on a horse during a pre purchase exam - but we know more about diagnosing, treating, and managing this condition than we ever have. In this conversation, Dr. Kara Brown helps us break down the in/outs of this disease, as well as what you should be worried about (and what you shouldn't) if your horse is diagnosed with it. Along with listener questions, Caroline and Dr. Brown discuss: The anatomy of the back, and how it relates to Kissing Spines What we know (and don't) about what causes this condition The grading system vets use to assess severity How to properly palpate your horse's back The best (and most recent) diagnosis methods Surgical and non-surgical treatment options Longer-term management and strengthening methods The book referenced with regard to rehabilitation and strengthening: Activate Your Horse's Core by Hilary Clayton and Narelle Stubbs A bit about Kara Brown, VMD, DACVSMR: Dr. Brown attended veterinary school at the University of Pennsylvania and completed specialty training (including a fellowship in Large Animal Cardiology and Ultrasound and residency in Equine Sports Medicine and Rehabilitation) at the University of Pennsylvania, New Bolton Center. She is also a diplomate of the American College of Sports Medicine and Rehabilitation and will be joining the faculty at the University of Pennsylvania in July. She has a special interest in complex poor performance in the sport horse, and has published research on varied topics within this subject.
Kara Brown's confidence and self-assuredness have taken her far in her career as a writer, and those are qualities she shares with Katharine Hepburn's Tracy in THE PHILADELPHIA STORY. Of course, with that self-possession comes a set of assumptions others make about you, and getting held to a special standard. Jordan and Kara get into all of this, bond over their shared memories of the heyday of blog culture, and compare notes on not having impostor syndrome.Then, one quick thing Karen Gillan's Nebula. Fancy Pasta Bitch in Vogue***With Jordan Crucchiola and Kara Brown
What's poppin' con-gregation? This week, TV writer Kara Brown joins the show to discuss Threatin, a made up heavy metal band that toured 10 cities across Europe and eventually gained a cult following. Plus, an Italian man has pleaded guilty to one count of wire fraud for a crime that has plagued the book publishing community for years. Stay Schemin'!Research by Kaelyn Brandt SOURCEShttps://apnews.com/article/new-york-city-fraud-4832c57101d507d427ac4516d525e752https://www.rollingstone.com/culture/culture-features/threatin-metal-tour-fake-ticket-sales-hoax-767580/https://www.nytimes.com/2018/11/16/style/threatin-fake-band-tour.htmlhttps://www.metalsucks.net/2018/11/09/l-a-band-threatin-faked-a-fanbase-to-land-a-european-tour-no-one-attended/https://www.metalsucks.net/2021/09/28/new-documentary-the-rise-and-fall-of-threatin/Anomaly Documentaries' mini-doc: This Band Faked an International Tourhttps://www.youtube.com/watch?v=7XG2ZmiBHQA&t=1148s
Kara Brown and Joe Lynch discuss lead gen for logistics. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. Kara was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company's 2009 IPO press release. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur's Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales. About LeadCoverage LeadCoverage is a premier B2B marketing and PR firm dedicated to helping companies increase lead generation through targeted marketing strategies and media coverage. Their team of industry experts, Kara Brown and Will Haraway, specialize in supply chain and logistics services, offering lead gen services that include marketing and sales alignment, perfecting tech stacks, social and email conversions, SEO & PPC, and sales accountability. The LeadCoverage team take pride in their ability to align marketing efforts with sales goals while providing their clients with measurable results. Key Takeaways: Lead Gen for Logistics with Kara Brown Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. In the podcast interview, Kara and Joe discuss lead gen for logistics, which is the specialty of Kara's company, LeadCoverage. Kara and her team at LeadCoverage have developed a proven approach to lead generation that is focused on measuring results and getting a positive return on investment (ROI). The LeadCoverage process in a nutshell: Share Good News – a robust content development process enables targeted PR and lead generation campaigns. Track Who's Interested - follow prospects from first buying signal through closed deal. Follow Up – the LeadCoverage team of virtual sales development reps make the first dial. Measurement - analytics and analysis delivered executive-ready. LeadCoverage has been recognized as one of the fastest-growing, privately owned companies in America by Inc. 5000. Learn More About Lead Gen for Logistics Kara on LinkedIn LeadCoverage on LinkedIn LeadCoverage Episode Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
A company's growth requires strong leadership to guide the organization toward its goals and vision. An effective leader is able to inspire and motivate their team, make informed decisions, and create a positive work environment that fosters innovation and success. Without strong leadership, a company may struggle to achieve its objectives and may experience obstacles that hinder growth and progress. Today's guest is Kara Brown, Founder, and CEO at LeadCovearge. Inc Magazine ranked her company #2101 on the 2022 Inc 5000 list. LeadCoverage is a premier B2B marketing and PR firm that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. In this episode, Kara talks about how a company's growth requires strong leadership. She also shared how was she evolving as a leader. Join me and learn more about why a company's growth requires strong leadership and how it can make a difference. Get the show notes for Company Growth Requires Strong Leadership with Kara Brown at LeadCoverage Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #KaraBrown featuring your host @GeneHammett https://bit.ly/gttKaraBrown #GrowthrequiresStrongLeadership #GeneHammettPodcast #GHepisode965 #Inc2022 #B2Bmarketing #PRfirm Give Growth Think Tank a review on iTunes!
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math. Connect with Kara Brown on LinkedinCheck out Lead Coverage TIME STAMPS: 00:04:27 Use data to measure ROI.00:06:20 Invest in marketing technology.00:12:37 Track interested buyers quickly.00:19:26 Try new things to succeed.00:23:48 Post regularly and engage.00:32:29 Don't take cold calls lightly.00:39:03 Track funnel metrics closely.00:41:31 Marketing: Prove the Math.00:46:43 Outsource and strategize.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI's freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Welcome to the Main Street to the World Podcast where we will be talking everything travel each week. We have a guest today. Kara Brown, who is a Travel Advisor with Coasters & Castles Travel, is sharing her experience with her Twins first cruise.The Main Street to the World Podcast is hosted by April Botta, Whitney Mattox, & Lynne Macolini. We are proudly sponsored by Coasters & Castles Travel. For more information, check out www.travelcnc.com. Main Street to the World also has a blog. Check it out at http://www.mainstreettotheworld.com Main Street to the World is on YouTube too, https://www.youtube.com/channel/UCrgRTIIgM3Kxjozq0IuiWwA Be sure to tell us what you would like us to talk about. Email us at info@travelcnc.com.Facebook page: https://www.facebook.com/mainstreettotheworldInstagram page: https://www.instagram.com/mainstreettotheworld/Be sure to check out our sponsor: www.travelcnc.comCall us at 844-422-8785#mainstreettotheworld#msttw#msttwblog#msttwpodcast#travelingin2022#travelpodcast#memories#cruising#perfectdayatcoccay#royalcaribbean#rccl#firstcruise#familyvacations
Episode 16 - She Hulk: Attorney at Law Show Review Way back in episode 7 we took a look at a number of classic She-Hulk comic runs, and this week we finally return to the world of Disney+, where for the last couple of months we have been treated to the slightly off-center world of She-Hulk: Attorney at Law. The first season of She-Hulk wrapped up last week, and so now it is time to see what we thought, and how the comics did or did not prepare us for the show! This Week In Comics Marvel's "What If" Variant Covers Celebrate Disney100 https://comicbook.com/comics/news/marvel-comics-disney100-variant-covers-amazing-spider-man-what-if-mickey-mouse-disney-100th/ Skybound Announces Massive Plans for Invincible's 20th Anniversary in 2023 https://comicbook.com/comics/news/skybound-invincible-20th-anniversary-announcement/ Show Facts Tagline: You'll like her when she's angry. Released: Weekly starting August 18th Number of Episodes: 9 IMDB Rating: Ranging from 4.6/10 for Just Jen (6) to 7.7/10 Ribbit and Rip It (8) Stars: Tatiana Maslany, Ginger Gonzaga, Jameela Jamil, Renee Elise Goldsberry, Tim Roth and Mark Ruffalo Created by: Jessica Gao Directed: Kat Coiro and Anu Valia Writers: Jessica Gao, Dana Schwartz, Cody Ziglar, Francesa Gailes, Jacqueline Gailes, Kara Brown, Melissa Hunter, Zeb Wells 2 Minute Recap Discussion Topics This *IS* She Hulk The return of Emil Blonsky/Abomination... Comedy Gold A look at Super-Heroes Behind the Scenes The bad guys in this series are...Internet trolls! The finale and K.E.V.I.N. Visual Effects ...And Daredevil Face Off! Correspondence What's Next The Avengers (2012) Signoff Questions or comments We'd love to hear from you! Email us at questions@comicsovertime.com or find us on Twitter @comicsoftime. ------------------ Music Intro and Outro created by Lesfm.
Everyone gets a plus one this week! Join us for the unexpected and inconvenient but incredibly funny wedding in the sixth episode of She-Hulk! Each week we'll be breaking down the latest stories in the MCU beat by beat by discussing what works, what doesn't, and what it all means.This week's most important topics are: Mr. Immortal The Wedding Intellegenica Final Thoughts In this episode we reference: 'She-Hulk: Attorney at Law' Head Writer Jessica Gao on the Pilot and Sex Positivity Did Maroon 5 Really Crash Those Weddings, Or Was It Set Up? The episode in review is called, "Just Jen" and it was directed by Anu Valia and written by Kara Brown!This episode remains spoiler free until around 9 minutes and 59 seconds!Each week we always ask for your first impressions of the latest episode on social media, but we set up a phone number you can call if you'd rather leave an audio message with your thoughts! We'll even include them in the show.Call: 512-893-1355You can follow us on social media here:Twitter: @MCUNeedtoKnowInstagram: @MCUNeedtoknowBut the best place to keep in contact with us is in the discord:Link to our DiscordIf you want to follow Jude you can find them here!Twitter: @JhubbitInstagram: @JhubbitIf you want to follow Trey you can find them here!Twitter: @TheTapStreamInstagram:@TheTapStreamwww.thetapstream.comAlso would like to give a special thanks to Nick Sandy for the use of our theme song! You can find more of his work here!Twitter: @Nick_SandyInsta: @Nick_SandyPhotographySoundCloud: MusicYoutube: Pick NickWant more of our podcast? Check out our website for more episodes and news!www.mcuneedtoknow.comThis episode was recorded with Reaper (Jude), and Adobe Audition (Trey) and edited by Jude.
Standing Out: A Daily Podcast About Sales, Marketing and Leadership
On Episode 117 of Standing Out, Kara Brown of Lead Coverage and Trey talk about the power of sales and marketing in today's consumer-driven environment. Many thanks to our sponsor, TAFS, the good guys in freight factoring. To learn more and get started click HERE. Standing Out is a daily sale, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes. For full episode: Standing Out - Episode 117 with guest Kara Brown .mp4
We are back with Part 2 of my beautiful, juicy conversation with 4/6 Splenic Projector and Intuitive Healer, Kara Brown.Join us as we explore the magic of surrendering into our femininity in our 40's and the incredible work that Kara does as a dream analyst and channel of the angelic realm.I also share about a subconscious victory that revealed itself through a dream.We talk about our daily practices of connecting to Spirit, how we've embraced our intuitive gifts and how you can tap into your spiritual gifts as well.It's another deep dive into all of the things that go into being Intuitively Vibrant and I hope you enjoy it as much as we did!Find Fauzia: Instagram or WebsiteFind Kara: Website
Tonight we are joined by the three women who attended this years Masters to chat about what's it's like being a woman in the Kings of War Community. Huge thanks to Eileen Marie, Kat Royer and Kara Brown for taking time out of their busy weekend to join us!
Tonight we are joined by the three women who attended this years Masters to chat about what's it's like being a woman in the Kings of War Community. Huge thanks to Eileen Marie, Kat Royer and Kara Brown for taking time out of their busy weekend to join us!
This week on The Intuitive Vibrance Podcast I welcome my dear friend and fellow 4/6 Projector, Kara Brown. Kara is an Intuitive Healer who guides people to connection- within, around and above- for soul recognition and expansion. With her wide open G (Identity Center) and Splenic Authority, Kara is deeply wise and truly has a gift for seeing and guiding the other. In fact, Kara is the one who called me out in early 2020 to start doing Human Design Readings professionally!In this deep diving episode we talk about our journeys as 4/6 Projectors, what it's like to have Splenic Authority, Kara's wide open G and how learning about our designs has created permission and freedom for us as mothers.We went so deep into conversation that I split it into two parts. I hope you enjoy this first hour because we certainly did! Stay tuned for Part 2, in which we talk about the magic of surrendering into our femininity in our 40's and the incredible work that Kara does as a dream analyst and channel for the angelic realm. Find Fauzia: Insta WebsiteFind Kara: Website
Kara Smith Brown covers pretty much the entire landscape of B2B marketing, marketing technology, and sales enablement technology with host Charlie Saffro in the latest LLC Interview Series. Learn more about how using humor in your pitches can elevate your strategic storytelling. Kara Brown is the Chief Executive Officer at LeadCoverage, a B2B demand gen, sales, and PR consultancy specializing in the supply chain, heavy industrial and technology industries. She was one of the first employees at Echo Global Logistics and her name is on the company's 2009 IPO press release [NYSE: ECHO]. She also worked at OHL (now Geodis), and SEKO. Brown is also an active force in cultivating Atlanta's female economy, being a Co-Founder of CloseHer, a community for women in sales, a board member at LaunchPad2X, and is an Entrepreneur's Organization Atlanta chapter board member.
Kara Brown, CEO of Lead Coverage shares her journey of getting fired, learning who she really is and joining the "2% Club".Follow The Bootstrapper's Guide to Logistics on Apple PodcastsFollow The Bootstrapper's Guide to Logistics on SpotifyMore FreightWaves Podcasts
Kara Brown, CEO of Lead Coverage shares her journey of getting fired, learning who she really is and joining the "2% Club".Follow The Bootstrapper's Guide to Logistics on Apple PodcastsFollow The Bootstrapper's Guide to Logistics on SpotifyMore FreightWaves Podcasts
In this episode, Brett talks with the amazing, funny Kara Brown, Chief Revenue Officer at Lead Coverage, a full-service marketing consultancy that empowers business leaders to scale with proven marketing strategies and measured results. And if you think you can predict what she's going to talk about, you'll be surprised. In their hilarious conversation, host Brett Trembly and guest exchange funny stories, discuss the difficulties women entrepreneurs face, and overall have a great time. Enjoy!
In this episode, Brett talks with the amazing, funny Kara Brown, Chief Revenue Officer at Lead Coverage, a full-service marketing consultancy that empowers business leaders to scale with proven marketing strategies and measured results. And if you think you can predict what she's going to talk about, you'll be surprised. In their hilarious conversation, host Brett Trembly and guest exchange funny stories, discuss the difficulties women entrepreneurs face, and overall have a great time. Enjoy!
Welcome to the Main Street to the World Podcast where we will be talking everything travel each week. We are joined again by Kara Brown. She is sharing her experience with Disney Genie and her twin daughters who are toddlers.The Main Street to the World Podcast is hosted by April Botta, Whitney Mattox, & Lynne Macolini. We are proudly sponsored by Coasters & Castles Travel. For more information, check out www.travelcnc.com. Main Street to the World also has a blog. Check it out at http://www.mainstreettotheworld.com Main Street to the World is on YouTube too, https://www.youtube.com/channel/UCrgRTIIgM3Kxjozq0IuiWwA Be sure to tell us what you would like us to talk about. Email us at info@travelcnc.com.Facebook page: https://www.facebook.com/mainstreettotheworldInstagram page: https://www.instagram.com/mainstreettotheworld/Be sure to check out our sponsor: www.travelcnc.comCall us at 844-422-8785#mainstreettotheworld#msttw#msttwblog#msttwpodcast#travelingin2021#dreamnowtravellater#travelpodcast#memories#WDW#disneygenie#cctdiscoverswdw
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
What metrics should you track to create a successful lead generation strategy? Kara Brown had been working on a string of supply chain corporate jobs where she oversaw IPOs and eventually decided to create her own business and focus on lead generation. She believes filling the top of the funnel now will be the first to capture market share in the recovery. With LeadCoverage, she focuses on B2B revenue operations and acquisition strategies for scaling companies. In her conversation with Jason, they spoke about what she has seen working for lead generation, what every company should be measuring to keep a profitable business, and how you can save time on prospects that won't become customers. 3 Golden Nuggets Measure what's happening in your funnel. Many agencies don't have a really good lead generation source and are leaning on word of mouth to get new clients. You really have to find that source to keep growing. Where do most businesses fail? Kara says most companies she works with fail at truly measuring what's happening inside their funnel. At the top of her lead generation strategies are “share good news, track who's interested, and then follow up.” Another successful strategy is getting as niche as possible. “When your niche is small, you can be hyper-targeted in your approach,” she says. This will save you a lot of time with clients that don't meet your criteria. Measuring volume, velocity, and value. Kara is not running a creative agency, but she is all about making her business as profitable and valuable as possible. When it comes to how valuable her consultancy or her agency is, she thinks in terms of measuring volume, value, and velocity. Velocity is how fast are they getting in your funnel? Volume is how many deals can you handle any one time and how many deals are going to fill your pipelines? This is all about close ratios and trying not to spend too much time on deals that won't close. And value is all about what is this potential customer truly going to be worth to you? For this, try to be really honest and don't overvalue customers. Lead with pricing to save time. When you are speaking with potential customers, do you lead with the budget? Doing so could really help your closing ratio and save you a lot of time on deals that aren't going to close. Kara prefers to be really straightforward with her approach and start the conversation by stating what her company does for customers and say “this is our minimum monthly rate” to find out whether it is on that potential customer's budget or not. If they're not, then she offers to use the rest of the call to give free advice. She assures this is helpful and saves her a lot of time. Sponsors and Resources Sharpspring: Today's episode is sponsored by Sharpspring, an all-in-one revenue growth platform that provides all of the marketing automation, CRM, & sales features you need to support your entire customer lifecycle. Partner with an affordable marketing automation provider that you can trust. Head over to sharpspring.com/smartagency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Measure Your Way to a Successful Lead Strategy and Stop Wasting Time on the Wrong Prospects {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here, and have another amazing digital agency podcast guest for you. We're going to talk about lead generation for your digital agency. It's going to be a fun show, so let's go ahead and get into it. Hey, Kara. Welcome to the show. Kara: [00:00:22] Hey! Thanks for having me. Jason: [00:00:23] Yeah, I'm excited to have you on. So tell us who you are and what do you do? Kara: [00:00:27] Yeah, I'm Kara Brown. I'm the CEO and founder of LeadCoverage and we do B2B lead gen for supply chain, heavy industrial, and tech. Jason: [00:00:35] Awesome. And so how'd you get started in creating an agency? Kara: [00:00:40] Yeah, that's a funny story. So I was the 12th employee at a company called Echo Global Logistics. Very sexy, all the trucks. Uh, actually a super sexy, the guy that started Echo Global Logistics also started Groupon. So I got to send the first Groupon email. It's a true story. It came from my inbox. Got to watch them grow like crazy and then ended up being on the team that took the company I was working for went public. So I did an IPO at about 25. Uh, I was asked to move to Nashville to do another IPO for a private equity company, for another supply chain management company. Sort of a stream of, of supply chain, corporate jobs. And then ended up back in Chicago, popped out two kids, moved to Atlanta, moved here for a sort of a garbage brokerage jobs. So it was sort of similar to supply chain but in a different space. Instead of going public, that company raised $95 million in equity. When I exited that, the question was like, what to do next? And someone told me the statistic that less than 2% of female founders will ever break a million dollars in revenue. And I said, well, that doesn't sound that hard. So I did it with an all female team. It took us about 10 months and now we're on the path to ten million. Jason: [00:01:54] Awesome. So is Groupon still around? I haven't heard anything from them. Kara: [00:01:58] Yes. They're still around. They're a publicly-traded company. Please buy some Groupon things. Jason: [00:02:05] So you must have some stock. Kara: [00:02:08] Yeah, I think… They still exists. They're still out of 600 West Chicago and sort of a Chicago tech darling from the early two thousands. Jason: [00:02:15] Very cool. Uh, funny story, my wife got me a Groupon in a helicopter, like 10 years ago for my birthday. And I'm like, I'm not doing it. I'm scared to death of helicopters. That's right. Let's talk about lead generation. You know, I find a lot of digital agencies, they take on the wrong clients and they take on the wrong clients because they haven't been building their pipeline. They haven't been building their pipeline because they don't have a really good lead generation source in order to really kind of tap on because they're based on word of mouth. So what have you seen working for lead-generation? Kara: [00:02:55] Sure. So we have nine lead gen strategies, but I'll start sort of at the top. So at the top is share good news, track who's interested, follow up. Most companies that we interact with, either customers or people that would just help out as friends. Are doing one or two of those and almost none of them, almost none of them, of the companies we talked to are tracking any of it, right? Like really, truly measuring what's happening inside their funnel. And so one of the things that we've found successful for Lead Coverage is getting as niche as possible. So our niche is supply chain management companies over a hundred million in revenue or venture-backed. And basically, if you don't hit one or two of those criteria, we may take you on as a client, but we may not. We may say no, thank you. And that's been very successful for us. So in terms of lead gen, when your niche is small, you can be hyper-targeted in your approach. If you're wide and not very deep, it's really easy to end up talking to a lot of folks that aren't super valuable. The other thing that we like to measure, which we can definitely talk about later, we do a lot of measurement in our company, is we measure volume, velocity and value. And I think most important for agencies is value, right? So a very smart man part of the Groupon kickoff team in the very beginning of the early days said to me, hey, Kara, it is… it costs to you, just as much money to run a $250,000 account as it does a $2,500 account. So get upstream and get as big as you can. Get your, get your retainers as big as you can, as fast as you can. Because that's where the real money-making happens. Jason: [00:04:48] You mean you don't want to race to the bottom? I see a lot of people when they initially talk with us, we really kind of determined that pricing is one of their big issues. And they're like, well, my competitor is actually cheaper. We're actually more. I'm like, what does that matter? Do you want to win that race? I was like, I don't. Kara: [00:05:10] We just decided to raise our minimums. I went to a trade show last week for our very specific niche industry, right? So every single person at that show could be a customer for us, which I think is super important. We went to the show and the number that I told everyone, nobody said it was too expensive. And I came back to the office after two days in the trade show floor. And I said, we need to increase our minimum because no one told me it was too much. And when no one's telling you, you're too expensive, you're not charging enough. Jason: [00:05:40] Yeah. Yeah, totally. Yep. Totally agree. Get in a little bit more about kind of the velocity and the volume and the, the value. Let's talk a little bit more about that. Kara: [00:05:49] Yeah. We love measurement. So we are not a creative agency. We don't have a creative director. We don't do creative. We don't do color theory. We're probably very different than most of the folks that listen to your podcast. But I still listen to the two Bobs and I'm all about agency work. And I'm like all about sort of consulting and how do I make this business as profitable and valuable as possible? So when I think about how valuable my consultancy or my agency is, I think about volume, value, and velocity. So how fast are my customers finding me? And then how fast can I get them to close the deal? Velocity story is a funny one. I have a client that we have been or potential client we've been talking to for over two years. And I think I may tell him it is time to stop talking to each other. Like it's nice. But, um, I've sort of sent him enough info. I've done enough. We've had enough phone calls. I've talked to enough of his people. It's been two years. If you're not going to buy, you're not going to buy, right? So that's velocity. But we also had a few weeks ago, our first one call-close. So we were introduced to someone, they came through a LinkedIn post that I wrote, which I should definitely mention how we do LinkedIn because it's really interesting. And one call the guy was like, great. Let's do it. And our minimums, Jason, are $15,000 a month. And the guy was like, I don't want your minimum. I want to be a big fish in your pond. We were like, all right, let's do it. So those are really exciting. So velocity is how fast are they getting in your funnel? Volume is how many deals can you handle any one time and how many deals are going to fill your, fill your actual pipelines? This is all about close ratios, right? So you can have a whole bunch of conversations, but if they're only closing 5 to 10% of them, you're spending a lot of time on deals that aren't going to close. So I have a thing that I do… fair it may not be nice, but it helps me save a lot of time. I will look at who I'm talking to before I get on the phone. And if they're not in our box, I will open the call with something to this effect: It's so nice to meet you, Jason. I want to talk a little bit about what we do and who we do it for. I'm going to tell you how much. If we're not in your budget, we'll use the next 25 minutes. I'm going to give you 25 minutes of free advice. My minimum is $20,000 a month and my core market is supply chain technology and heavy industrial. Does that feel like something that you can afford? And if they're like, oh my budget's like $2,000 a month or something crazy, then I'll say, hey, no problem. Let's use the next 25 minutes and I'll give you all the free advice I can. That's really helpful. They also don't call me again. So I don't have to like go down the rigor mortise of like giving them a proposal for $20K a month. And they're like, uh, we're not on the same page. So that stops that and then value, right? What is this potential customer going to be worth to me? Like really, truly going to be worth to me. And I don't do the work you do. So I don't work with agency owners. But I would imagine that there are a lot of folks out there who overvalue potential customers, right? I think this product is going to come in at 80 grand and it comes in at 20. I think that this customer is going to stick around for two years and they stay for three months, right? So being really, truly honest with yourself on values really important. And the best way to check out value is just to have someone, probably not you, if you're the CEO. Go back and look at your, at your previous customers, right? Like take a deep dive and really be honest with yourself on how much is each customer actually truly worth to you? Jason: [00:09:21] Is your agency struggling to deliver real revenue growth results to your clients? You know, agency marketers can consolidate data and align marketing and sales teams goals to achieve real results for your agency and clients using revenue growth platforms. Sharpspring is an all-in-one platform built for agencies like yours to optimize digital marketing strategies with simple, powerful automation. Manage your entire funnel all in Sharpspring. Now for a limited time, my smart agency listeners will receive your first month free and half off onboarding with Sharpspring. Just visit sharpspring.com/smartagency to schedule your demo and grab this offer. That's sharpspring.com/smartagency. Yeah, I love it. And I love that you get right to the budget in the very beginning. There's so many people, you know, when I'm speaking to a crowd, one of the two questions I'll ask is all right, how many people get the budget every single time or almost every time? And then, you know, how many people ask for it? And by the it's about 50% of the room than ask. And then 50% of that, it's only a quarter of the percent of agencies are actually getting the budget. And that's before they put all that work in it. I would always go to them and say, I just need a range of what you're trying to stick around. Because here's the deal, especially on pricing, and I learned this the hard way when I talked to a small company, I never heard of called Berkshire Hathaway. And I pitched them like a $20,000 website. They were expecting 30,000. So like if I started out, like I would always try to lead with what's their expectation and then match them there. But I would also even have a floor. Uh, so pricing is very important. Kara: [00:11:12] So I actually disagree. I lead with our pricing. Because if they're willing to pay you $30,000 for a website, there's probably $120,000 somewhere in their budget, right? And I think as a woman, this isn't necessarily agency owner, but as a woman, knowing other women in business, we tend to undervalue ourselves. And what I've found is, as my retainers have gone from 5 to 7 to 12 to 15 to $20,000 minimums, no one's saying no, right? Like very few people say to me, I can't afford you, right? Unless they're like just out of the box, but if they're in the box and they understand the value and I've done a good job of delivering what we do and showing them what we do and how we do it and what the value is we bring. As long as I lead with my minimum… Actually, it's not even the minimum. I learned something at an EO event, the entrepreneur organization that the human brain anchors on the first number that you tell someone. So when someone says to me, Kara, how do we work with you? I say, well, our average retainer comes in between 30 and $40,000 a month, but our minimum is 20. So instead of them saying, oh, I can get this person for five grand a month because I say something like our minimum is five grand. They're already like, oh, well she's like, she's really expensive. Like, can I afford her home? Like, oh, like maybe I should find another $30,000 a month somewhere to pay this person. So I think it's really important that you set your own standards and there's always money in corporations. I have worked for enormous corporations in my corporate career. There's always money. Always. Jason: [00:12:58] Yeah. Yeah. I call it the reverse engineer effect when you're going over the range, because so many people, when they go, I just need to know a range. A thousand, fove thousand? I would literally start at a billion and then a million and then a hundred thousand and 20,000. So they echo that first number going, holy cow, no one else said that. What makes you so unique? And you can really separate yourself. And switching focus a little bit. You hinted a little bit to the LinkedIn post. Tell us how you do that. Kara: [00:13:28] Yeah, so we can attribute $480,000 to two LinkedIn posts. And that's just in 2020, not in 2021. So super proud of this whole process. I post super regularly on LinkedIn. Sometimes I post about being a woman in business. Sometimes it's about marketing. Sometimes it's just like, I don't know thoughts of the week that I've decided that I want to share. I have a ghost writer. She's on my team. Should we speak for about an hour a week. Now, because we've been working together for a while, she can get almost four LinkedIn posts out of that one hour. I also write for Forbes and Entrepreneur and other magazines. So she does those for me at the same time. And she writes the post themselves. They're my words, but she physically crafts them. They go to my team, my team adds the emojis and make sure that they're, if people are tagged and then they go into a file for me to approve. I approve. And then they get scheduled. So we have posts that are going out. We're recording this in September. We've got posts going up through the end of November and I'll be gone the entire month of October. So I'll still be posting even though I'll be in Europe, which is really nice. And so we can see attribution of almost $500,000 to LinkedIn. And this is LinkedIn thought leadership. And it cost me probably 2000 bucks a month to do this. So it's my most ROI driven piece of, of lead gen that we do for myself. And it's been a terrific way for us to meet people. You can't always track every single lead back to LinkedIn, but it was a, it was a funny story. I was at this trade show I just mentioned in our niche industry. And I ran into some guy that I had known from a million years ago. And he said Kara, I read every LinkedIn post and I was like, awesome. And he said… Jason: [00:15:11] Stalker. Kara: [00:15:12] Stalker, right? Well, that's the whole point, like, please stalk me. And he said, may I please introduce you to my CMO? I think that I'd really like to make sure that you two meet each other and now they're going to be a client. So you never know who's reading it. They may not be liking, sharing and engaging, but put it be putting yourself out there is super important. Jason: [00:15:31] Yeah. I love it. And these are just regular posts. Do you have a call to action on there or is it just helpful? Kara: [00:15:36] Yeah. So we're trying to, the LinkedIn algorithm changes pretty regularly. We do this for clients as well. So we have a human being on our team who is regularly trying to sort of like bust the LinkedIn algorithm. Not in an ugly way, just in a, how do we use it to our advantage? So one of the stats she told me that I was really surprised is that less than 2% of people that are on LinkedIn are actively posting. So just by actively engaging in LinkedIn, they're already in the top 2% of folks that are sort of voyeurs only, right? And so, as long as you just put anything out there, you're going to be sort of doing better than other folks. If you get into like exactly what, you know, doing posts, doing polls calls to action links, links back to landing pages. Links to, to form fills and video. We can, it's a whole another podcast we can do just to talk about how to like optimize LinkedIn. In my professional opinion, that this is specifically for my market, which is supply chain, heavy, industrial and tech. I don't need to put video out there. I don't need to be super complicated about it because no one's buying from LinkedIn, right? LinkedIn just keeps me front and center for the folks in my world and in my universe. That when I see them at the trade show or when I send them an email or when they see something from me that's interesting and they have a need. They're like, oh man, there's this woman who posts all the time on LinkedIn. She's really interesting. I'm going to reach out, right? So it's just about staying in the conversation. Jason: [00:17:03] Yeah. It's about consistency. You know, you mentioned you were chatting with someone for two years. Holy cow, like if I was chatting with them, but when I look at my, our stats, most people don't buy from us for about a year and a half to two years. They're digesting that content, which isn't a sweat off my back and if they never buy it and they just get helpful content, I'm perfectly fine with that as well. But, but yeah, just to go through the proposal process for two years, that is a yeah. Shit or get off the pot dude. Kara: [00:17:34] And yeah, this particular human is such a nice guy and he's so kind, and I know he does want to work with us and he is very specifically strapped by, you know, investors and sort of what these investors want to do. I get it. And it doesn't bother me to like, have a relationship with this person. He is also well connected. He's a good human, but we are going to have to at some point, be like, hey, I can't do one more deliverable for you, right? Like I can't, I can't put together another email or send you another proposal. Like they're all the same. Like, it hasn't changed. Like the same proposal you got two years ago was going to be the same one I'm going to send you now because what we do, hasn't really changed. Jason: [00:18:13] Awesome. Well, this has all been great, Kara. Is there anything I didn't ask you that you think would benefit the audience listening in? Kara: [00:18:19] You know, I think one of the things that's really important to us, Jason, is the combination of failed the market. That sales and marketing, including PR and AR analyst relations, which I know a lot of folks in digital marketing don't really touch analysts at all. Cause it's kind of boring, but really important to your senior leaders, right? So if you're going up market, and this is not small business, this is enterprise. So we're very fortunate in the, in our niche. We have sort of along the spectrum, small business, all the way up through sort of big corporate enterprise, even publicly traded companies. And so we get to touch everything from analyst relations to public relations, all the way through, but long story short, the deeper we get in the niche, the higher our prices can go and the more we get integrated with both PR AR and sales. And the stickier you get, the more you can deliver math back to your client that goes to their boss, that goes to the board. The longer you'll stay in the organization, the more valuable you are and the more sticky, just the stickier that you get in inside those orbes. And so that's my sort of best piece of advice is if you can deliver math back to your clients, specifically math that goes to the board or to some sort of senior executive, you will be very, very sticky. So find something that's meaningful to your customer that you can deliver on a regular basis. That means something to their boss. Jason: [00:19:46] Awesome. Love it. What's the agency website people can go and check you guys out? Kara: [00:19:50] Yeah. We're lead coverage.com and we'd love to hear from anyone who wants to talk more about lead gen or anything about supply chain. Jason: [00:19:58] Awesome. Well, thanks so much, Kara, for coming on the show. Make sure you guys go check out the website, connect with Kara. And if you guys want to be around the most amazing agency owners in the world, where they're sharing what's working currently to be able to see the things you may not be able to see as well as have fun scaling your business. I'd like to invite all of you. Go to check out digitalagencyelite.com. This is our exclusive mastermind just for digital agency owners. So go to digitalagencyelite.com and until next time have a Swenk day.
Hi and a warm welcome to The Elevate Business Podcast. We have the pleasure of introducing you to Kara Brown, a Human Resources leader with experience across a broad set of industries. Kara brings her passion for cultural development and employee-centric policy to her work as Human Resource Director at Beamdog. With Kara's guidance, the Beamdog team has more than tripled in size since she first landed at the Studio. Her leadership in HR ensures policies keep pace with an ever-growing team while continuing to create space for individual voices to be heard.
Welcome to the Main Street to the World Podcast where we will be talking everything travel each week. We are joined by Vacation Specialist & Mom of toddler Twins, Kara Brown. We are continuing our chat about travelling with toddlers to Walt Disney World®.The Main Street to the World Podcast is hosted by April Botta, Whitney Mattox, & Lynne Macolini. We are proudly sponsored by Coasters & Castles Travel. For more information, check out www.travelcnc.com. Main Street to the World also has a blog. Check it out at www.mainstreettotheworld.com Main Street to the World is on YouTube too, https://www.youtube.com/channel/UCrgRTIIgM3Kxjozq0IuiWwA Be sure to tell us what you would like us to talk about. Email us at info@travelcnc.com.Facebook page: https://www.facebook.com/mainstreettotheworldInstagram page: https://www.instagram.com/mainstreettotheworld/Be sure to check out our sponsor: www.travelcnc.comCall us at 844-422-8785#mainstreettotheworld#msttw#msttwblog#msttwpodcast#travelingin2021#dreamnowtravellater#memories#worldshowcase#waltdisneyworld#travelwithtoddlers#travelwithtwins#twinlife
Welcome to the Main Street to the World Podcast where we will be talking everything travel each week. We are joined by Vacation Specialist & Mom of toddler Twins, Kara Brown. We are talking about travelling with toddlers to Walt Disney World®.The Main Street to the World Podcast is hosted by April Botta, Whitney Mattox, & Lynne Macolini. We are proudly sponsored by Coasters & Castles Travel. For more information, check out www.travelcnc.com. Main Street to the World also has a blog. Check it out at www.mainstreettotheworld.com Main Street to the World is on YouTube too, https://www.youtube.com/channel/UCrgRTIIgM3Kxjozq0IuiWwA Be sure to tell us what you would like us to talk about. Email us at info@travelcnc.com.Facebook page: https://www.facebook.com/mainstreettotheworldInstagram page: https://www.instagram.com/mainstreettotheworld/Be sure to check out our sponsor: www.travelcnc.comCall us at 844-422-8785#mainstreettotheworld#msttw#msttwblog#msttwpodcast#travelingin2021#dreamnowtravellater#memories#worldshowcase#waltdisneyworld#travelwithtoddlers#travelwithtwins#twinlife
She scaled to $27 Million with 400% growth in the last 3 years self-funded. Meet Jen Leech, the founder of Truss. Jen's journey has common patterns I've started to see amongst successful founders: She focused on a zone of genius that was templatzied and scaled like Kara Brown & Janice Omadeke. She used existing technology to develop systems to drive and support demand before building out any proprietary tech like Nassim Abdi and Farah Allen. She has a deep sense of compassion and empathy for who she serves like Rachel Renock & Elena Valentine. Here's what you'll learn from Jen, Founder of Truss: Their empathetic approach to sales WHY the MAJORITY of her business is inbound interest via referrals. Their hyper-focused qualification process checklist for leads that allows them to drive impact and the bottom line. How she leveraged the flywheel approach to double down on scaling core competencies. And more... Subscribe & Rate Now. #getsshitdonepodcast Learn More About the Get Sh!t Done: shegetsshitdone.com Have feedback, a show topic you want us to cover, or just want to say hi: tribe@shegetsshitdone.com
On this week's episode of the Atlanta Foodcast, we're talking to the managers and owner three Georgia cooperative and independent natural groceries: Ahzjah Simons of Atlanta's Sevananda Natural Foods Co-Op, Kara Brown and Theo Horne of Athens' Daily Groceries Co-op, and Kristin Russell of Savannah's Brighter Day Natural Foods (and the Sentient Bean). Our conversation focuses on the background of these local food institutions and how they've met the challenges of doing business, protecting their staff, and serving customers during the pandemic as well as the engaging with the community in the Black Lives Matter and racial justice movement. We then spoke to Bilal Sarwari of the National Young Farmers Coalition, who will soon be joining the roster as an upcoming guest co-host of the Atlanta Foodcast. Our discussion centers around the racial equity movement and food justice and the roll of non-profit organizations in affecting systemic change. We hope you enjoy today's show and that it reminds you to eat responsibly and Stay Local. You can learn more about Georgia Organics' Stay Local campaign at georgiaorganics.org/staylocal. We'll be back with another episode in two weeks, be sure to subscribe, rate, and review us in the meantime wherever you listen to podcasts! - To learn more about Sevananda, visit sevananda.coop/ and follow on social media at facebook.com/Sevananda.ATL/ and @sevananda_atl/. To learn more about Daily Groceries, visit dailygroceries.org/ and follow on social media at facebook.com/dailygroceries and @dailycoop. To learn more about Brighter Day, visit brighterdayfoods.com/ and follow on social media at facebook.com/BrighterDayFoodsSavannah/ and @brighterdaynaturalfoods. To learn more and join the National Young Farmers Coalition, visit youngfarmers.org/. You can also join their advocacy network by texting Farmers to 40649. To connect on social media, visit facebook.com/youngfarmerscoalition/ and @youngfarmers/.
Kara Brown, CEO of LeadCoverage, gets interviewed by Casey Clark for the weTHRIVE podcast.
Serious question: where do you put your anger? Allison and Gaby dissect how anger manifests for them and what they do about it. They also answer Tamara's International Question about corporations profiting off of mental illness and where they draw the line. Then, the marvelous Kara Brown (@KaraRBrown), writer and co-host of Keep It! shares how she made her career transition from critiquing TV shows to writing for them. Plus, find out if you're a terrible parent in a rousing round of Hypotheticals! It's NASTY! (Not really.) Trigger warning: Allison and Gaby talk about self-harm during this week's Topix. Follow Just Between Us on Instagram at @jbupodcast, and email your International Questions to justbetweenuspod@gmail.com. Listen to Just Between Us Ad-Free on Forever Dog Plus: http://foreverdogpodcasts.com/plus FOLLOW JUST BETWEEN US: https://www.instagram.com/jbupodcast JUST BETWEEN US IS A FOREVER DOG PODCAST: https://foreverdogpodcasts.com/podcasts/Support this podcast at — https://redcircle.com/just-between-us/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
After a literal car wreck of a second season, UnREAL is finally pulling back the curtain again on fictional dating show The Suitor -- and grown-ish writer Kara Brown pulled up a guesting chair for the first time to help us unpack the show's issues, starting with its, well, need to address capital-I Issues. Also Jeremy, who is not a fetch we're willing to see happen. Does UnREAL try to do too many things, or the wrong ones? Who on the panel is cautiously optimistic about it leaving S2 behind a la Friday Night Lights? And seriously, why is Jeremy? Later, we went Around The Dial with Nashville, Anna Deavere Smith's latest for HBO, Lovesick, and the return of NightMan, and Kara made the "wrecked" theme official with a Canon submission from Season 8 of RHONYC. The White House Correspondents' Dinner won, an entire southern state lost, and we got stuck in the middle (names) with a Game Time from David Dickerson. Please accept this rose, in the form of an all-new Extra Hot Great. GUESTS
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