Digital Signage Done Right

EPISODE 168 | Debbie DeWitt, marketing communications manager for Visix This episode takes a deep dive into the impactful world of digital signage content specifically tailored for coworking environments. From optimizing space management and fostering community to providing valuable resources and promoting internal services, you'll uncover a wealth of actionable strategies. Learn how thoughtfully designed visual communications can transform shared workspaces into dynamic, engaging and highly functional hubs for diverse professionals. Learn why digital signage is a good communication tool for diverse coworking audiences. Hear eight specific content categories with practical message examples for each. Discover how to leverage digital signage to enhance wayfinding and streamline operations. Explore how to use digital signage to promote internal services and boost your brand. Get actionable tips on curating engaging content that automatically updates in real time. See the full transcript HERE Need more content ideas? Grab our free Digital Signage Content Guide HERE

EPISODE 167 | Guest: Sean Matthews, president and CEO of Visix Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s theme with lots of giveaways, inviting attendees to explore our latest offerings and learn about our long history in the AV channel. Discover the new BrightSign player support and the browser-based presentation designer. Explore the rapidly growing electronic paper sign (EPS) solutions and their comprehensive space management applications, from rooms to individual desks. Understand how hybrid work models are driving innovation in digital signage and space management technologies. Get an exclusive sneak peek into the immersive and nostalgic booth experience awaiting visitors, including fun giveaways. Hear about the company's 45-year legacy with the AV channel and their continued commitment to supporting the industry. See the full transcript here See more of what we're showing at IC25 here

EPISODE 166 | Guest: Trey Hicks, COO & CSO of Visix, Inc. This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan. We cover the unique advantages BrightSign players offer and how they integrate with AxisTV Signage Suite, giving users more choice when planning their digital signage solution: Understand the core reasons behind BrightSign's widespread adoption. Discover key differentiators between BrightSign and Visix media players. Explore seamless integration of BrightSign players with AxisTV Signage Suite. Get insights into the specific BrightSign models supported and their ideal use cases. Learn about implementation, support and roadmap plans for BrightSign. See the full transcript HERE Learn more about all of our digital signage media players HERE  

EPISODE 165 | Guests: Jon Rappoport, founder and director of Rapid Fig, and Jennifer King, deputy director at Rapid Fig We delve into the concept of cultivated communication and its importance in today's fast-paced world. Our guests explore the idea that great communicators aren't born but rather developed through strategy and practice. They discuss the need to move beyond simply sharing information and focus on generating receptivity and offering a clear path forward. The conversation highlights the significance of intentionality, empathy and preparation in communication and emphasizes the importance of understanding your audience's needs and crafting messages that resonate with them. We also explore the power of interconnectedness of various communication skills and how to navigate high-pressure situations with poise and impact. Learn to craft compelling messages that engage, influence and drive action. Get practical advice on applying intentional communication frameworks to messaging. Hear about generating receptivity and offering a clear way forward in every interaction. Identify common pitfalls, such as focusing too much on oneself or not clarifying purpose. Discover the power of storytelling to inspire, connect and reinforce priorities. See the full transcript HERE See what Rapid Fig does HERE  

EPISODE 164 In a world saturated with audiovisual stimuli, this episode dives into the growing issue of digital overload. We explore the psychological effects of constant connectivity, from phantom vibrations to cognitive fatigue, and examine how this impacts our ability to focus and engage. Understanding the challenges audiences face is the first step towards more effective communication. Moving beyond simply acknowledging the problem, we provide practical advice for those working in digital communications. By focusing on genuine connection and recognizing the individual stories of our audience, we can create a more meaningful and less overwhelming digital experience. Learn to recognize the signs and impacts of digital overload on your audience. Understand the role of communications in contributing to or alleviating information fatigue. Discover how to design digital signage content that respects your audience's attention. Leverage recognition and community-building for higher engagement and less digital noise. Use intentional, consolidated and automated content for a less overwhelming environment. See the full transcript HERE Get more tips on digital outreach for hybrid offices in our Guide to Engaging Remote Employees HERE 

EPISODE 163 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we explore how to create content that not only looks good but also effectively conveys messages across various platforms, from intranets and social media to digital signage. We discuss the challenges designers face and examine practical strategies for overcoming these hurdles. Listen to get actionable tips and resources for creating impactful digital content and internal communications, focusing on clear communication and timeless design principles. Hear fundamental principles of good design for internal communications. Understand the key challenges facing content designers today. Discover current trends, and how to measure success. Get practical tips for designing impactful digital signage content. Explore tools and resources to improve design skills and adapt to evolving trends. See the full transcript HERE Need more advice on crafting digital communications? Grab our free Digital Signage Design Guide HERE

EPISODE 162 | Guest: Bryan Peck, VP of sales and marketing for Mazévo Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers' needs continue to drive innovation in this space. It's all about efficiency and understanding how to get the most from the tools available. Hear about browser-based solutions that help schedule spaces and resources, coordinate event teams and provide essential analytics for data-driven decisions. • Hear the history of scheduling software and how this technology has evolved. • Get inspired by how an array of features can enhance operations and improve efficiency. • Dive into challenges faced by universities in scheduling spaces and how they can be overcome. • Understand the benefits of using a solution like Mazévo for managing events and resources. • Discover current trends and future predictions, including the potential impact of AI.   See the full transcript HERE Learn how Mazévo can help you streamline your space and event management HERE  

EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content  Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level. Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age. Learn how to apply newsroom ideas and techniques to your content strategy. Discover the three most valuable questions to ask when crafting a story. Understand the power of leveraging owned media to gain earned media coverage. Get strategies for utilizing video content and social media algorithms to maximize reach. Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results. See the full transcript HERE Learn more about how to humanize your content at Lucie Content HERE

EPISODE 160 | Guest: Brian Galante, founder and owner of Dimension PR Dive into the exciting innovations and trends at Integrated Systems Europe 2025. AI was a big theme, and we explore how it's transforming the AV landscape, moving beyond theoretical applications to practical uses like automating everyday tasks, enhancing content creation, and even optimizing space utilization.  We look at advancements in DVLED technology, with its increasing flexibility and scalability for creating larger and more diverse displays. And we examine the growing emphasis on energy efficiency and product lifecycle management across a wide variety of products and industries.    • Discover how AI is being integrated into AV solutions for practical applications. • Understand the increasing importance of sustainability and energy efficiency in the AV industry. • Learn about the latest developments in DVLED technology and its expanding possibilities. • Get an update on E Ink technologies as one of the industry's biggest growth areas. • Hear about some of the showstoppers that had attendees talking.   See the full transcript HERE Learn more about Integrated Systems Europe HERE

EPISODE 159 | Guest: Andres Avalos, chief product officer for OfficeSpace Software The hybrid work model has become a permanent fixture in the modern workplace, but are you truly equipped to harness its full potential? In this episode, we delve into the critical components of a successful hybrid strategy, exploring the intersection of technology, strategic planning and evolving employee expectations. We also examine how forward-thinking organizations are adapting to this new paradigm and building workplaces that support both individual focus and collaborative teamwork. We discuss the importance of data-driven decision-making and the need for a human-centric approach to hybrid workplace design. Join us as we explore the future of work and how businesses can create a thriving environment for their employees, both now and in the years to come. Discover how OfficeSpace Software can help you effectively manage space and optimize the hybrid employee experience. Understand the challenges and opportunities in navigating the evolving relationship between employers and employees in a hybrid world. Learn how to align workplace policies with your talent strategy and company culture to boost productivity. Explore the concept of a "Data Fabric" and how it can inform better decisions about real estate, resources and employee engagement. Hear insights on how organizations can use AI right now and future-proof themselves for emerging technologies like advanced AI, AR and the Metaverse. See the full transcript HERE Learn more about solutions from OfficeSpace Software

EPISODE 158 | Debbie DeWitt, marketing communications manager for Visix As we step into 2025, internal communication professionals face new challenges and opportunities. From prioritizing manager and frontline communications to addressing information overload, the landscape continues to evolve. Join us as we break down the latest insights and strategies to help internal communicators navigate the year ahead. We explore key trends like streamlining communication channels, embracing new mediums, and leveraging data analytics to improve effectiveness. We'll also discuss the ongoing importance of leadership participation, the role of personalization in cutting through the noise, and how generative AI is reshaping communication strategies. Get tips to help you take stock of last year's IC efforts Explore longtail priorities that continue to resonate and evolve Hear what's top of mind for communications pros this year (lots of stats and links!) Understand the impact of 7 of the top internal communications trends Discover how to avoid common communications planning mistakes See the full transcript HERE Need more advice on crafting visual communications? Grab our free Communications Planning Guide HERE  

EPISODE 157 | Guest: Ellyce Kelly, professional services consultant for Visix Digital signage is a powerful tool for promoting health and wellness in the workplace, encouraging positive changes that benefit both your employees and the organization as a whole. Not only does it demonstrate that management genuinely cares about its people, but it also boosts morale, strengthens company culture, and helps attract and retain top talent. By displaying engaging, relevant content and campaigns, you can promote healthier habits, raise awareness about preventive care and improve overall wellbeing. The result? Fewer sick days, lower healthcare costs, and a happier, more productive workforce. Discover eight tangible benefits of wellness messaging on digital signs Get lots of ideas for individual messages and campaigns Learn about content subscriptions and feeds that can help Understand the impact of mental as well as physical health in the workplace Hear how interactivity and gamification can increase engagement with wellness messaging See the full transcript HERE Get free digital signage messages HERE

EPISODE 156 | Content Planning for the New Year Derek DeWitt, communications specialist for Visix Whether you've already started mapping out your content strategy or are still looking for inspiration, this episode is packed with actionable advice on creating a comprehensive content strategy and turning that vision into a practical content plan. From defining goals and identifying stakeholders to understanding your audience and crafting content calendars, we break it all down into manageable steps. Listen for insights on tools, metrics and storytelling techniques to make your messaging more relevant, impactful and efficient. This episode will give you the framework and ideas you need to hit the ground running in the new year and set your team up for success. Understand the difference between a content strategy and a content plan Learn the different elements that need to be mapped out in both Discover how this process can streamline workflows and increase engagement Explore lots of online tools to help you at the macro and micro levels Get lots of content ideas to start building your plan See the full transcript here: https://www.visix.com/podcasts/content-planning-for-the-new-year/ Click here for free digital signage message designs to fill in your content calendar.   

EPISODE 155 | Guest: Debbie DeWitt, marketing communications manager for Visix Agile work is reshaping how organizations approach productivity, collaboration and workplace flexibility. By focusing on outcomes and empowering individuals, modern work practices can transform traditional structures into adaptable, efficient models for success. In this episode, we break down some next-gen workplace terminology, talk about the history of agile and how it's evolved, and give you practical advice to adopt and implement this new mindset. Understand core agile principles and how it differs from hybrid and flexible models. Explore how this mindset focuses on organizational outcomes over rigid processes. Discover key benefits, like increased flexibility, collaboration and innovation. Learn practical steps for transitioning your workplace, from pilot projects to full-scale adoption. Hear best practices to overcome resistance, foster autonomy and support cultural change.   See the full transcript HERE Get content and communications tips in our Guide to Better Communications in the Agile Workplace HERE

EPISODE 154 | Guest: Debbie DeWitt, marketing communications manager for Visix Get ready to spread some holiday cheer on screen! In this episode, we're diving into the magic of holidays content for digital signs and how planning ahead can make your campaigns not just easy, but truly impactful. From eye-catching campaigns and fun contests to fundraisers and kudos, there's so much more you can do than just share a single holiday message. Listen to discover creative ways to celebrate the season, attract more viewers and make your screens more engaging. Hear lots and lots and lots of ideas for content and campaigns Discover how to make your messaging more inclusive, authentic and engaging Explore content ideas for basic holidays, lists and fun facts, social events and retail Learn about some unusual holidays and traditions (baby jumping!) Get links to popular websites to help you plan your content   See the full transcript HERE Get more creative content ideas for your screens in our free Digital Signage Content Guide HERE

EPISODE 153 | Guest: Jill Perardi, senior director of professional services for Visix Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore on their own terms – enhancing both convenience and engagement. Plus, they can help organizations make a big impact without a big budget. In this episode, we discuss the versatility of these tools across industries, from guiding visitors to engaging customers to celebrating achievements, and how interactive design elevates the user experience. Listen for some inspiration and get tips on how to plan and launch your own info boards: Understand what an info kiosk is – the content versus the equipment Discover the benefits of touchscreen info kiosks for various industries Hear real-world use case examples of info kiosks and hall of fame boards Learn best practices to plan and collate content for your project Get some basic design and content tips for better audience engagement See the full transcript HERE Learn more about affordable interactive packages from Visix HERE

EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix Optimizing the student experience is a core goal of every educational institution, whether it's a college campus, a community college, a high school or an entire K-12 district. Digital signage can improve your student communications for higher engagement with them – as well as faculty, staff and visitors – but only if you have good content. In this episode, we'll give you an overview of the benefits of digital signage and how it works, and walk you through lots and lots of ideas for what to show on screens for both K-12 schools and higher education. Get dozens of content examples and ideas for what to put on screens Discover how screens drive immediate action and ROI Save time with ready-made content and centralized scheduling Hear how to target messaging to specific audiences for more impact Understand how digital signage ties into CAP emergency alerts See the full transcript HERE Get more content ideas in our free Digital Signage Content Guide HERE

EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn't always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we understand the benefits and challenges that that entails. In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred: How to Increase Sales Velocity, Volume and Value. Learn the benefits and business case for B2B referral programs Hear about ad hoc, value-added reseller and managed referral programs Understand why your employees and customers may not be your best referrers Explore barriers like the babysitter effect and reputation risk Discover B.R.I.D.G.E – a quick guide to successful referral relationships   See the full transcript HERE Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE

EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health of your workforce and community, and of course, the environment at large. Most of all, it can have a huge impact on your bottom line. So how can facility managers start to make a difference? We continue our discussion of why sustainability matters, give you six tips on how to get started and cast some predictions about the future of sustainable facilities management. Learn four ways that sustainability (or lack of) affects an organization Explore green technologies, innovations and processes Understand why engaging and educating stakeholders is crucial Hear the most common challenges and barriers to sustainability Discover how sustainability for facilities and society is evolving See the full transcript HERE Learn more about our sustainable space management solutions HERE

EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there's growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that's often missed in remote settings. In this episode, we explore how to optimize your workplace to create a more welcoming environment for onsite staff, enhance employee engagement and collaboration, and, perhaps, entice more people to return in person. Understand why people want to come into the office (if it's set up right) Discover the benefits to the organization of having more in-office collaboration Get 15 tips on how to revamp your workplace to make it more appealing to employees Learn about new types of spaces, amenities and technologies Hear how even small offices can transform their facility without breaking the budget See the full transcript HERE Get more hybrid communications advice in our free Guide to Engaging Remote Employees

EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourage people to come back to your facility. In this episode, we'll discuss the fundamentals of this new kind of wayfinding that businesses are using to help people find their ideal workspace, connect and collaborate with teammates, and improve the employee experience. Understand how office wayfinding differs from traditional wayfinding Discover the benefits for a flexible office and hybrid workforce Hear about in-office directories, different types of interaction and booking options Learn how to tie into directories for people, space reservations and events Get an overview of Visix creative and customization offerings See the full transcript HERE Learn more about workplace wayfinding from Visix HERE  

EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango Hybrid workplaces aren't new, but they're definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems are revolutionizing the hybrid workplace. Discover how these innovative solutions are not only making office spaces more efficient and cost-effective, but also creating a more engaging environment that attracts employees back to the office. We explore real-world examples, discuss the technology behind these systems, and share insights from experts on how companies can leverage this data to optimize their workspaces and enhance the employee experience. Learn about Tango's platform of connected real estate solutions Hear what works and what doesn't work in hybrid office seating Understand how space utilization metrics can shape strategic decisions Explore how reservation systems can influence workplace happiness and culture Discover how you can make hybrid offices more appealing to attract employees   See the full transcript HERE Find out more about all Tango solutions HERE

EPISODE 146 | Derek DeWitt, communications specialist for Visix Gen Z makes up 32% of the world's population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this talented bunch will have to adapt or perish. Gen Z is pushing us to be more honest, more equitable and more innovative in our communications. In this episode, we'll look at what's important to them and how to evolve your messaging to better engage Zoomers in the workplace: Understand Gen Z priorities like transparency, authenticity and inclusion Explore how Zoomers blend online and IRL connections Get tips on the types of messaging, designs and channels they prefer Debunk common misconceptions about this generation Hear some common Zoomer slang for the workplace See the full transcript HERE Get more communications tips in our Communications Planning Guide HERE  

EPISODE 145 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types have been using digital signs for internal communications for years. But with the rise of more complex data sources, IoT, AI, AR and other technologies, corporate communicators are finding new and innovative ways to reach and engage their audiences. In this episode, we do some future forecasting with Jason Cain, looking at what corporate digital signage managers and content creators are doing now, and how that might change over the next few years. Explore how data-driven content will be optimized, personalized and targeted Discover how IoT and AI will affect content creation, delivery and analytics Learn how mobile and multi-screen experiences will provide expanded engagement Understand how interactive experiences will evolve with voice and gesture controls Hear how cloud, sustainability and security will all be major factors in future systems See the transcript HERE Get more content ideas in our free Digital Signage Content Guide

EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student group or a network of peers. And the definition of community is changing as participation grows in more online platforms, channels and causes that may overlap or even conflict with traditional IRL connections. No matter whether you're trying to keep at-home and in-office employees feeling united, grow ties between your organization and the local community, or promote social awareness and activism, digital signage can help. Explore all the different types of communities (some you may not have thought of) Understand the importance and ways of keeping hybrid employees in sync Hear five ways digital signs can promote ties to your external community Get some best practices for how to keep community messaging engaging Learn about creating audience dialogues through feedback and calls to action See the full transcript HERE Get more content ideas in our free Digital Signage Content Guide HERE This episode marks the beginning of our sixth year! 

EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn't make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. Discover how these technological innovations are shaping the pro AV industry and what they mean for the future. Hear about some major themes and new technologies at IC24 Discover how AI is being integrated into digital signage and pro AV products Explore advancements highlighted on the InfoComm Esports Live 2.0 gaming stage Learn about the shift of meeting room solutions to simplifying connectivity Get a quick overview of new Visix products unveiled at the show See the full transcript HERE See what Visix highlighted at InfoComm 2024 HERE

EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in the systems and methodology used by communication pros, but that doesn't mean you can't access that vast knowledgebase. The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share and apply the world's best communication practices. And they are here to help. Hear the benefits of IABC membership and attending the World Conference Explore IABC resources available to members and non-members Learn how to leverage relationships inside your organization for efficiencies Understand the power of storytelling for a positive, fulfilling experience Get links to lots of IABC resources you can use today See the full transcript HERE Get more communications advice in our Masterclass Guide for Communications Planning HERE  

EPISODE141 | Guest, Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you're a manufacturer, integrator or end user, InfoComm 2024 is the place to be. Listen to this episode for a quick preview of what Visix will be showing in booth C8135 at the Las Vegas Convention Center, June 12-14. Not only will we be demonstrating our latest software features, but we're also unveiling some new products and solutions. Hear about Visix's digital signage ecosystem and how it's grown Understand how interactive experiences are making a comeback Explore what's included in our sustainable space management offering Explore four ways to show space reservations and schedules Get a free exhibit hall pass with our VIP code See the full transcript HERE Learn about what we're showing at IC24 HERE

EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn't PowerPoint – it's an enterprise business system. If you've invested in a content management system to inform and engage your audience, you need to know what it's capable of, how it integrates with your existing systems, and how best to use it to achieve your goals. In this episode, we discuss why a software training subscription is a critical part of launching a successful digital signage strategy.  • Learn what's included in the Visix training subscription • Understand how it can help you work faster and smarter • Explore how to find out if you already have a training subscription  • Discover both free and paid training options from Visix • Hear about other resources and services to help you succeed   See the full transcript HERE Learn more about our Training Subscription HERE

EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways to use it. Using online research and some suggestions from ChatGPT, we've gathered some interesting and unusual ways to use digital signage in a number of environments, some of which are being done already, while others may happen in the near future. - Hear about mood, relaxation, education and storytelling-driven screens - Explore digital animal adoption and dynamic cemetery memorials - Get examples of how AI and AR might complement digital signage - Discover what may be included in next-generation restaurant boards - Learn about real-time translation, digital town hall boards and more   See the full transcript HERE Get more content ideas in our free Digital Signage Content Guide here.

EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone's mind, so it's natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutions. Hear about the green push in facilities management and commercial real estate Understand the challenges, benefits and long-term ROI for eco-friendly organizations Learn how governments, consumers and employees are driving sustainable innovation Explore energy, cost and waste savings from using digital signage compared to printed materials Discover new technologies and products that address environmental goals   See the full transcript HERE Learn about sustainable space management here.

EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challenges and opportunities in our rapidly changing IC environment. Hear how 2023 trends have continued to evolve Discover how hybrid work, new tech and channel mix are changing workflows Explore how people experience (PX) is becoming more crucial Learn how IC pros are making content more engaging Understand the continued, and increasing, importance of AI See the full transcript HERE Download our free Guide to Better Communications in the Agile Workplace

EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity. In this episode, we give you practical advice to create compelling communications that make people put down their phones and pay attention to your digital signs. With a few tweaks to your messages, you can grab more attention, make more impact and boost ROI.  - Think about how to design from the viewers' perspective - Understand basic design principles for impact and understanding - Leverage storytelling and campaigns for more memorable messaging - Embrace interactive elements for both static displays and touchscreens - Learn the importance of testing, adjustment and measurement   See the full transcript HERE Get more content design tips in our free Digital Signage Design Guide.

EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There's no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availability lights and/or epaper signs for maximum flexibility and choice. In this episode, we step through some FAQs we've collected, going over Choros features and all the ways this simple solution can be modified and expanded to meet any organization's space management needs. - Understand how easy Choros is to set up and use - Walk through the user-friendly WebAR interface and admin options - Explore how EPS signs can support Choros in hybrid offices - Discover new ultra-low-power availability lights - Learn how Choros interacts with your calendar system to provide schedules and backend analytics   See the full transcript HERE: https://www.visix.com/podcasts/choros-features-and-faqs/ Learn more about the Choros WebAR space booking platform: https://www.visix.com/space-booking/   

EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies and the return to office movement. Discover the big themes and biggest wow factors at the show Learn how sustainability is influencing the show and new products Hear how AI and analytics are being integrated in to all types of AV/IT tech Explore the surge in room sign and space booking technologies Understand how interoperability and integration are shaping the industry See the full transcript here. Learn more about Integrated Systems Europe here.

EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology's reach into more uncommon contexts. In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and immerse their audiences in unique experiences. And yet these, too, will be more widely adopted and will eventually become, themselves, commonplace. - Understand the most common uses for digital signage today - Hear how digital wayfinding is being expanded to parking garages - Learn creative uses for queue management and smart restaurants - Discover how screens are enhancing libraries, museums, galleries and public artwork - Explore shopping enhancements using mirrors, digital signage, AI and IoT   See the full transcript HERE Get more ideas in our Masterclass 3: Digital Signage Content Guide

EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they'll be able to alter what they're showing (and how they're showing it) automatically, with no human intervention at all. Digital signage is no longer just a one-way push communications tool. It's become responsive in ways previously undreamed of. And this creates a number of exciting opportunities for communications and the viewer experience. - Hear the evolution of the Internet of Things and how it works - Understand how increased connectivity has brought about unprecedented changes - Discover how organizations are already using IoT in innovative ways - Learn how digital signage is becoming more responsive to external factors - Explore some of the possibilities in both the near and far future   See the full transcript HERE Learn more about digital signage systems with our Overview Masterclass Guide

EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By using the five pillars of OASIS, anyone can develop and maintain a comprehensive plan for creating content that's sure to engage their audiences. - Learn what the five pillars of OASIS are - Hear the benefits of having a communications plan - Understand how SMART goals apply within this framework - Get concrete examples for each step - Explore ways to tailor OASIS to your specific context and needs   See the full transcript HERE Get more advice for digital signage managers in our Communications Planning Masterclass Guide

EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspiration. His use of language, his ability to engage different audiences simultaneously and the way he develops story all contain valuable lessons for communicators in the modern world.   - Hear how word choice and brevity can elevate communications - Learn why understanding your audience is crucial for a successful exchange - Understand the use of story and character to engage audiences - Explore how deep listening and a curious mindset can build bridges - Discover the pros of vocal variety and the cons of filler words   See the full transcript HERE Want communications tips specifically for digital signage software? Download our free guide.  

EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leaders must adapt or get left behind. Whether or not you're using our digital signage software, these topics are likely affecting your organization right now. And for communicators and content creators, awareness of and responses to these shifts will have to be integrated into future messaging and campaigns. - Learn about the ten top-of-mind organizational shifts - Understand how they're relevant today, and will continue to be for some time - Hear concrete statistics for how these shifts are affecting employees and businesses - Explore how changes in the culture today will affect operations tomorrow - Discover four action items for implementing change now   See the FULL TRANSCRIPT Learn more about how to apply this to managing digital signage in our free white paper: Corporate Communications for the Modern Workforce

EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn't stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others. Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience gets exactly what they need, and you don't break the bank. But there are more benefits than just cost, and more available than just maps. - Understand what wayfinding templates are and what they include - Discover the benefits of wayfinding and directory templates versus custom projects - Get real-world examples and applications in various industries - Hear about two new interactive packages from Visix - Learn what's needed to make sure your project runs smoothly   See the full transcript HERE Get more ideas for touchscreen designs in our white paper: Touchscreens for Audience Engagement  

EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge. In this episode, we cover the basics of content feeds – what's available, why you want them, how to set them up and how they can increase audience engagement. - Learn how content feeds save time and money, and increase engagement - Hear the pros and (very few) cons of using content feeds - Explore the most popular content feed subscriptions - Discover how easy it is to schedule auto-updating feeds - Understand how to choose the best attractors for your audience   See the FULL TRANSCRIPT Get more content tips with our Masterclass 3: Digital Signage Content Guide  

EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix Most organizations have communications for both internal and external audiences. If you're sending mixed messages, or if those messages don't reflect common branding and values, you can lose both employee trust and customer revenues In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don't.  - Learn where internal and external communications should overlap - Understand the benefits of communications alignment - Hear why brand standards are just as crucial as consistent messaging - Discover the three Ts (transparency, trust and training) and channel maps - Get best practices you can start using today   See the full transcript HERE Get more communications advice in our free guide Digital Signage Communications Planning

EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They're already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards. Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what's on offer without sacrificing quality. - Understand the timesaving benefits of using digital signage templates - Discover how templates can democratize your communications - Get a rundown of all the templates provided in Visix software - Explore ready-made packs and kits for popular screen designs - Hear dos and don'ts for using digital signage templates   See the full transcript HERE Get more design tips with our Masterclass guide on Digital Signage Design HERE

EPISODE 124 | Derek DeWitt, communications specialist for Visix Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what's coming and what's possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what's coming up for the online world as we all get more connected. - Hear the origins of the world wide web and how it continues to improve - Learn the basic of how the Semantic Web (3.0) will work - Understand six key aspects of Web 3.0 - Walk through a typical day in the world of Web 3.0 - Speculate about what late stage Web 3.0 and Web 4.0 will be like   See the full transcript HERE Interested in future tech? Listen to our podcast episodes about the AI Age, AI Personas & Ethics and Using AI to Create Content

EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We're drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help. In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays. - Understand the benefits of data-driven content - Hear lots of examples of what you can put on digital signs - Learn when to use text and when to use data visualizations - Explore the common mistakes and challenges involved - Discover how Visix digital signage software and services can help   See the full transcript HERE Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content 

VUCA & How Digital Signage Can Help EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed. A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motivating communications to employees, stakeholders and the organization as a whole. Join us as we explore how digital signage can help you adapt, communicate and lead with agility in a VUCA world, where change is constant, and uncertainty is the only certainty. - Learn the origin of VUCA and why it should matter to you - Understand why flexibility, adaptability and speed are crucial - Hear four reasons digital signage is a great tool in a VUCA environment - Explore how to combat VUCA with Vision, Understanding, Clarity and Agility - Get content ideas to combat each of the four VUCA attributes   See the full transcript HERE Get more communications advice in our free guide: Digital Signage Communications Planning

Benefits and Tips for Digital Directories EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience's needs and give them just enough information on screen. We'll walk you through the best practices and most common mistakes in digital directory design. Whether you're using our digital signage software or need a custom directory design, this episode will get you started with practical tips and advice. - Hear the benefits of digital directories over printed signs and placards - Get advice on where to put your screen or kiosk - Learn about auto-updating directories tied to data sources - Explore different ways to make your directory interactive - Understand the basics of good directory design   See the FULL TRANSCRIPT Grab our free infographic 8 Advantages of a Digital Directory

The Evolution of Booking Spaces EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards. In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces.  - Hear about the challenges of booking spaces before digital tools came along - Learn about the various room sign solutions that have been introduced - Discover the pros and cons of using space booking apps - Understand how simple QR codes can facilitate faster, easier reservations - Explore the advantages of BYOD space booking with Choros   See the FULL TRANSCRIPT Get our free infographic 12 Ways to Streamline Space Booking here.  

Connect without Corporate Jargon EPISODE 119 | Guest: Jennifer King, executive communication coach Corporate jargon is something that's used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong. Thoughtful, intentional language is what's needed to connect with today's employees, visitors and customers. In every context, communicators need to remember that their target audience is people. - Understand why each interaction needs to be treated as unique - Explore specific jargon terms, and how they're used and misused - Consider what unintentional messages certain language might be conveying - Hear how some terms can be dehumanizing - Learn which terms need to be discarded and which ones to keep   See the FULL TRANSCRIPT See more about Jennifer's coaching by clicking this link

Common Technical Mistakes to Avoid EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we've rounded up some of the most common technical mistakes we've seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate. In this episode, Joe Murray walks us through some of the more common issues that can crop up before, during and after implementation, and gives practical tips on how to avoid them.  - Learn the reasoning behind installing prerequisites on your own hardware - Explore the importance of domain policies, publishing ports and SSL certificates - Understand our three authentication types and why you should choose one early - Prevent misunderstandings about the OS version on Visix media players - Hear about wifi for players, video codecs and Windows Authentication on home PCs   See the FULL TRANSCRIPT For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.