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EPISODE 167 | Guest: Sean Matthews, president and CEO of Visix Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s theme with lots of giveaways, inviting attendees to explore our latest offerings and learn about our long history in the AV channel. Discover the new BrightSign player support and the browser-based presentation designer. Explore the rapidly growing electronic paper sign (EPS) solutions and their comprehensive space management applications, from rooms to individual desks. Understand how hybrid work models are driving innovation in digital signage and space management technologies. Get an exclusive sneak peek into the immersive and nostalgic booth experience awaiting visitors, including fun giveaways. Hear about the company's 45-year legacy with the AV channel and their continued commitment to supporting the industry. See the full transcript here See more of what we're showing at IC25 here
EPISODE 166 | Guest: Trey Hicks, COO & CSO of Visix, Inc. This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan. We cover the unique advantages BrightSign players offer and how they integrate with AxisTV Signage Suite, giving users more choice when planning their digital signage solution: Understand the core reasons behind BrightSign's widespread adoption. Discover key differentiators between BrightSign and Visix media players. Explore seamless integration of BrightSign players with AxisTV Signage Suite. Get insights into the specific BrightSign models supported and their ideal use cases. Learn about implementation, support and roadmap plans for BrightSign. See the full transcript HERE Learn more about all of our digital signage media players HERE
EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn't always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we understand the benefits and challenges that that entails. In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred: How to Increase Sales Velocity, Volume and Value. Learn the benefits and business case for B2B referral programs Hear about ad hoc, value-added reseller and managed referral programs Understand why your employees and customers may not be your best referrers Explore barriers like the babysitter effect and reputation risk Discover B.R.I.D.G.E – a quick guide to successful referral relationships See the full transcript HERE Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE
EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourage people to come back to your facility. In this episode, we'll discuss the fundamentals of this new kind of wayfinding that businesses are using to help people find their ideal workspace, connect and collaborate with teammates, and improve the employee experience. Understand how office wayfinding differs from traditional wayfinding Discover the benefits for a flexible office and hybrid workforce Hear about in-office directories, different types of interaction and booking options Learn how to tie into directories for people, space reservations and events Get an overview of Visix creative and customization offerings See the full transcript HERE Learn more about workplace wayfinding from Visix HERE
EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn't make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. Discover how these technological innovations are shaping the pro AV industry and what they mean for the future. Hear about some major themes and new technologies at IC24 Discover how AI is being integrated into digital signage and pro AV products Explore advancements highlighted on the InfoComm Esports Live 2.0 gaming stage Learn about the shift of meeting room solutions to simplifying connectivity Get a quick overview of new Visix products unveiled at the show See the full transcript HERE See what Visix highlighted at InfoComm 2024 HERE
EPISODE141 | Guest, Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you're a manufacturer, integrator or end user, InfoComm 2024 is the place to be. Listen to this episode for a quick preview of what Visix will be showing in booth C8135 at the Las Vegas Convention Center, June 12-14. Not only will we be demonstrating our latest software features, but we're also unveiling some new products and solutions. Hear about Visix's digital signage ecosystem and how it's grown Understand how interactive experiences are making a comeback Explore what's included in our sustainable space management offering Explore four ways to show space reservations and schedules Get a free exhibit hall pass with our VIP code See the full transcript HERE Learn about what we're showing at IC24 HERE
EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn't PowerPoint – it's an enterprise business system. If you've invested in a content management system to inform and engage your audience, you need to know what it's capable of, how it integrates with your existing systems, and how best to use it to achieve your goals. In this episode, we discuss why a software training subscription is a critical part of launching a successful digital signage strategy. • Learn what's included in the Visix training subscription • Understand how it can help you work faster and smarter • Explore how to find out if you already have a training subscription • Discover both free and paid training options from Visix • Hear about other resources and services to help you succeed See the full transcript HERE Learn more about our Training Subscription HERE
EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There's no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availability lights and/or epaper signs for maximum flexibility and choice. In this episode, we step through some FAQs we've collected, going over Choros features and all the ways this simple solution can be modified and expanded to meet any organization's space management needs. - Understand how easy Choros is to set up and use - Walk through the user-friendly WebAR interface and admin options - Explore how EPS signs can support Choros in hybrid offices - Discover new ultra-low-power availability lights - Learn how Choros interacts with your calendar system to provide schedules and backend analytics See the full transcript HERE: https://www.visix.com/podcasts/choros-features-and-faqs/ Learn more about the Choros WebAR space booking platform: https://www.visix.com/space-booking/
EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They're already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards. Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what's on offer without sacrificing quality. - Understand the timesaving benefits of using digital signage templates - Discover how templates can democratize your communications - Get a rundown of all the templates provided in Visix software - Explore ready-made packs and kits for popular screen designs - Hear dos and don'ts for using digital signage templates See the full transcript HERE Get more design tips with our Masterclass guide on Digital Signage Design HERE
EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We're drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help. In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays. - Understand the benefits of data-driven content - Hear lots of examples of what you can put on digital signs - Learn when to use text and when to use data visualizations - Explore the common mistakes and challenges involved - Discover how Visix digital signage software and services can help See the full transcript HERE Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content
The Evolution of Booking Spaces EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards. In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces. - Hear about the challenges of booking spaces before digital tools came along - Learn about the various room sign solutions that have been introduced - Discover the pros and cons of using space booking apps - Understand how simple QR codes can facilitate faster, easier reservations - Explore the advantages of BYOD space booking with Choros See the FULL TRANSCRIPT Get our free infographic 12 Ways to Streamline Space Booking here.
On the latest post-InfoComm-2023 episode of Rants & rAVes, Visix founder Sean Matthews joins me to debut its Choros AR-Based Space Booking App. It truly revolutionizes not just meeting spaces but all spaces with virtual and AR signage capabilities. It also offers a complete booking app integrated right into the platform — watch!
Common Technical Mistakes to Avoid EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we've rounded up some of the most common technical mistakes we've seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate. In this episode, Joe Murray walks us through some of the more common issues that can crop up before, during and after implementation, and gives practical tips on how to avoid them. - Learn the reasoning behind installing prerequisites on your own hardware - Explore the importance of domain policies, publishing ports and SSL certificates - Understand our three authentication types and why you should choose one early - Prevent misunderstandings about the OS version on Visix media players - Hear about wifi for players, video codecs and Windows Authentication on home PCs See the FULL TRANSCRIPT For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.
IC23 InfoComm Preview of New Products EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year's show that all aim to greatly improve the user experience. There's support for a digital signage player that's becoming ubiquitous, an affordable solution for office hoteling and hotdesking, and a brand new product that aims to completely disrupt the room booking industry and mindset. - Hear about Visix digital signage support for the BrightSign player - Explore the benefits of the new pocket-sized EPS 42 E Ink sign for office hoteling - Discover how the hybrid workplace is changing habits and expectations - Learn about Visix's disruptive new space booking product Choros - Get information on where to find Visix at InfoComm 2023 See the full transcript HERE Find out more about our new products premiering at IC23 here.
Use AI to Create Content Today EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images, videos and more. Listen to find out how you can use AI to create content right now, and get lots of practical advice and links to get you started. - Understand how AI can help generate text for messages and campaigns - Discover AI tools for graphics, images and videos - Explore how prompts work and what to include in them - Hear how AI can act as an editor, scheduler and motivator - Get links to online tools you can start using today See the full transcript by clicking HERE For more content inspiration, download our Masterclass Guide 3: Digital Signage Content HERE
How Digital Signage Helps Facility Managers EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix, Inc. Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams. Using enterprise digital signage software can help pull those systems together for a unified visual communications strategy. Combine message management with event schedules, wayfinding, emergency alerts and even space management – all managed from a single UI. Not only can it reduce workload and waste, but it also adds up to better employee, customer and visitor experiences. - Understand how digital signage fits into facility management - Hear how digital signage helps facilities remain relevant and competitive - Learn how integrated communications are more effective - Explore interactivity for events, wayfinding, menu and donor boards - Discover affordable e ink solutions for space management See the FULL TRANSCRIPT For more systems info, download our free white paper: Simplify and Diversify Facility Management with Digital Signage
How to Choose the Right Digital Signage Player EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix Digital signage is a system, and that system includes displays, content management software and some specialized hardware to get your content to the screens. Choosing the right hardware depends on what your content is, how many screens you're feeding and where you want your media players to live. Joe Murray walks us through the full line of Visix digital signage players and gives practical tips for how to choose the best options for your content strategy. - Understand what a digital signage player does - Learn why OS, processor and other specs are critical - Discover different mounting options for various form factors - Hear specs and use cases for Visix media players - Explore HTML5 playback options See the FULL TRANSCRIPT For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview. See player specs on our webpage here: Digital Signage Media Players
10 Digital Signage Tips in Under 10 Minutes EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. As we approach the year's end, we're giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn't it worth just 10 minutes of your time to improve your visual communications? See the FULL TRANSCRIPT Get more advice in our free Masterclass Guide on Digital Signage Communications Planning
Digital Signage Analytics & Why It Matters EPISODE 99 | Trey Hicks, COO & CSO of Visix, Inc. A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview of how successful your messaging is but can also help drill down to something as granular as individual contributors. In this episode, Trey Hicks from Visix discusses why analytics matters, what to look at and how to use that data to help achieve your digital signage objectives. - Learn what makes analytics data meaningful - Discover data tools that may be already built into your system - Understand the power of reports - Explore how power users can help others in the organization - Hear how to share analytics results effectively See the FULL TRANSCRIPT See our blog on analytics: The Value of Communications Analytics
Seven Principles for a Data-Driven Workplace EPISODE 98 | Sean Matthews, president & CEO of Visix, Inc. Many of our clients use their digital signage software to show data and data visualizations on their screens. It's a great motivator for your workforce and helps create a data-driven workplace for better decision making and higher productivity. But how do you know what data to show and how to display it? Are you sure your employees understand it? Is it relevant and actionable? If not, you might need to rethink your strategy. Sean Matthews walks us through seven steps and real world examples that can help. Understand what we mean by data-driven workplace and why data matters Hear some surprising (and disappointing) workplace data literacy stats Discover how data affects everyday decisions and workloads Walk through seven principles of data literacy Find out about our digital signage data integration features Get the FULL TRANSCIPT Get content tips to motivate employees in our Masterclass Guide 3: Digital Signage Content Guide
Free Digital Signage Software Isn't Free EPISODE 90 | Sean Matthews, president & CEO of Visix, Inc. Lots of people advertise free digital signage software on the web. But is it free? Do these apps come with hidden costs, limited features or lackluster support? Most importantly, will the free software you're considering adapt to your needs or force you to adapt to it? In this episode, Sean Matthews walks us through what to watch out for when considering a free CMS to manage your digital signs, what types of environments should and shouldn't use them, and how to frame your software search to match your strategy. - Hear the difference between free software, freeware and open source - Walk through the pros and cons of free signage software - Find out what “free” might mean (trial, demo, pilot, hosting, etc.) - Consider how services, updates and security are affected - Learn the questions to ask before downloading a free signage app See the full TRANSCRIPT Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Gary was joined on this pre-InfoComm 2022 edition of his videocast with Visix's President and CEO, Sean Matthews, to talk about what they have planned for the show. Visix is the only exclusively digital signage company that has supported the ProAV market from the beginning – selling through AV integrators. And at InfoComm 2022 in […]
Cloud Digital Signage vs. On Premise EPISODE 82 | Sean Matthews, president & CEO of Visix, Inc. If you're shopping for a content management system, one of the first things you'll have to ask yourself is whether you want cloud digital signage or an on-premise solution. The answer will depend on more factors than you may have considered. How many people need access and where are they located? How much data will you be pulling in and from where? Is it a budget issue? In this episode, we walk you through the pros and cons of cloud digital signage vs. an on-premise server to give you a head start on evaluating your options. Understand the difference between cloud and on-premise solutions Discover the advantages and disadvantages of each Learn which solution is best for which types of organizations Explore how cloud affect feature sets and desktop apps Hear how digital signage vendors are adapting to a hosted world See the full transcript HERE Learn more in our Masterclass Guide: Digital Signage Systems Overview Guide
Using Color Theory & Psychology in Digital Signage Design EPISODE 81 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. Digital signage is all about attention and impact, and color is one of the most powerful and flexible tools in your design arsenal. But you have to choose hues that are both appropriate and engaging for the target audience. Knowing how different groups perceive and react to different colors is an important part of crafting quality designs, and can either boost or torpedo your messages. In this episode, we'll talk about color theory and psychology, step through some of the most common color associations, and give you practical tips and links that can help you design better content. - Learn the difference between color theory and color psychology - Explore common color associations - Understand how cultural differences can affect color perception - Tips for making color count in digital signage designs - Get links to color palettes, generators and more articles See the FULL TRANSCRIPT Get more screen design advice in our Masterclass Guide 4: Digital Signage Design
Why Visix Software Training Is Essential to Success EPISODE 80 | Guest: Jill Perardi, director of professional services, Visix, Inc. Digital signage software is like any other business app – you have to learn how to use it before you can excel at it. All too often, people by a digital signage system and then just import PowerPoints. If that's you, you're missing out on a lot of features that can make your workload easier and your screens more appealing. Jill Perardi walks us through the benefits of Visix software training and how it can impact your day-to-day operations and audience engagement. - Learn why neglecting training can be a waste of money - Explore how training can help boost digital signage adoption - Understand the different training options tools from Visix - Discover how knowledge sharing can boost productivity - Hear how to sign up and the best way to get started See the full transcript HERE Get more information about this topic on our training page here.
Why Integration Partners Matter EPISODE 78 | Guest: Trey Hicks, chief sales officer for Visix, Inc. You need a digital signage system. So now what? You can research software and hardware vendors online, but who takes care of installing the screens, networking and cabling, and getting all of your systems to work together seamlessly? That's where audiovisual integration partners come in. In this episode, we discuss the value of working with an AV integrator to help you plan, install, spin up and maintain your digital signage system and, most of all, how they can save you a lot of time and headaches. - Understand how the process works and where integration partners fit in - Learn how integrators assess projects to create scalable, repeatable solutions - Explore physical installation, training and support services - Discover how experts can integrate disparate business systems to work together - Hear how integration partners help you after the installation is complete See the full transcript HERE Get more information about Visix integration partners on our Partners webpage.
Building a Content Strategy (for the New Year) EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you time in the long run. More importantly, it can ensure you're delivering messages and campaigns that will attract attention and inspire interaction. In this episode, we walk you through nine easy steps to build a content strategy that's focused and inclusive. Whether your plan covers one month, one quarter or a whole year, getting a gameplan together will benefit both your signage team and your audience. - Understand why you need a content strategy - Hear nine practical steps to create a formal plan - Discover why audience demographics can be misleading - Learn how to find out if you're measuring the right things - Get tips on crowdsourcing tasks, calendars, policies and goals See the full transcript HERE Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
How Digital Signage Fits into Unified Communications EPISODE 74 | Sean Matthews, president & CEO of Visix, Inc. Technology is approaching a more seamless experience for both users and communicators. The term unified communications (UC) can mean different things to different people, depending on whether they approach it from a technology or engagement perspective. Digital signage is a bridge between those two viewpoints. New technologies and messaging techniques are emerging that will transform the way people interact with information and one another. By looking at what we use and how we got to where we are today, we can get a glimpse of the shape of things to come. - Understand what unified communications means in different contexts - Learn how unified communications differs from multichannel and omnichannel approaches - Explore how past technologies point the way towards the future - Discover how digital signage is a key element in emerging UC ecosystems - Hear how companies like Visix stay relevant to their clients in a constantly shifting market See the transcript HERE Learn more in our Masterclass Guide: Digital Signage Systems Overview Guide
EX, CX, VX & Why Experience Matters EPISODE 72 | Guest: Debbie DeWitt, marketing communications manager, Visix, Inc. The experience is everything. Whether it be the visitor experience, customer experience or employee experience, focusing on people, their needs and how they interact with your company and culture can make or break your brand. In this episode, we'll give you an overview and history of each of the EX, CX and VX disciplines, and talk about how a good experience can lead to higher productivity, improve employee retention, raise revenues and create brand advocates. We also distinguish between employee experience and employee engagement, and give you some tips for how to wrap all of this into your digital signage strategy. - Understand the difference between EX, CX and VX - Hear the history of how each of these mindsets developed - Learn about the evolution from employee engagement to employee experience - Discover why experience is so important for a brand's success - Get tips for how to wrap experience into your communications and content strategies See the full transcript HERE Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
7 Ways to Keep Remote Workers Engaged EPISODE 68 | Guest: Sean Matthews, president & CEO, Visix, Inc. What's the difference between remote workers and in-office workers? Not much, it turns out. Every employee wants to feel motivated, connected and engaged, and every employee requires good communication from all levels of their organization. Remote workers need the same guidance and encouragement as in-office staff, and they can be just as productive (or more so) than the employee sitting in a cubicle if you evolve your mindset and your communication channels to deliver what they need. In this episode, Sean Matthews talks about the realities of a growing hybrid workforce, specific challenges that Visix has faced and how we addressed them, along with some concrete advice for anyone struggling to engage their remote workers. - Learn about the myths and mindsets that pose a barrier to remote engagement - Hear how Visix adapted to an expanded remote workforce - Understand the benefits of remote work for both employees and the bottom line - Get seven practical tips on how to keep your remote workers engaged - Explore technologies and techniques for hybrid office communications Get the full transcript HERE Get more advice in our free Guide to Engaging Remote Employees
Campus Signage - Why Digital Is Better EPISODE 67 | Guest: Dave Leo, region sales manager (North Central) for Visix, Inc. Universities and colleges of all types and sizes are adopting digital campus signage. And they all have the same needs and the same mission, which is educate, inform and alert their students, staff and visitors. But it's not enough to just put some screens up in hallways. You have to understand what types of messaging appeal to different viewers, and where and when to publish that content. You have to give your signage managers the tools they need to succeed and always think about the viewer experience. In this episode, Dave Leo walks us through how higher education clients are using campus signage to engage their audiences, some of the dos and don'ts for a successful system, and some real-world examples of campus content. - Learn about popular types of screen content for different audiences - Understand the unique challenges for higher ed content managers - Explore menu boards, donor boards, wayfinding and other interactive options - Discover how digital signage ties into mass alerts - Get advice and best practices for campus signage systems Get the full transcript HERE Get content ideas for campus signage in our white paper: Student-Centered Digital Signage for Colleges & Universities
Best Digital Signage Widgets for Different Users EPISODE 66 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. Choosing the best digital signage widgets starts with good user management. Different software users need access to the tools they feel most comfortable with, but they don't necessarily need to see everything. Deciding what they should and shouldn't interact with all stems from having a solid plan for your user hierarchy, content and workflows. This podcast can help get you started. In this episode, we go through the main user types who create, schedule and manage content, and which widgets are best for them. Learn why and how to organize user profiles Explore three user personas – content submitter, content manager and content designer Hear about different widgets and how they're used in screen layouts Discover interactive and HTML5 features Understand how to set up software users for success Get the full transcript HERE Find out more about widgets on our webpage at: Easy Digital Signage Widgets
A Modern Guide to Manufacturing Signage EPISODE 64 | Guest: Chip Kepner, region sales manager - West Great Lakes for Visix, Inc. Just as factories, warehouses and assembly lines have embraced technology to help them do their work, manufacturing signage has evolved to modernize communications with a fast-moving, far-flung workforce. When workers can't get to a computer to check email, or there's no good internet in the area of the plant, how do you keep them engaged, informed and safe? In this episode, Chip Kepner walks us through how modern facilities are using digital signs to unify communications across their facilities – both in the office and on the floor. - Get lots of content ideas for manufacturing signage - Learn how signage affects employee engagement and productivity - Hear best practices for HR and safety messaging, KPIs and more - Discover how to unite messaging across jobs, teams and locations - Understand what not to do on screens - Explore some best and worse real-world examples Get the full transcript HERE Get more content ideas in our white paper: Drive Change and Improve Safety with Digital Signage for Manufacturing
Experiential Design for Digital Signage EPISODE 63 | Host: Derek DeWitt, Communications Specialist for Visix, Inc. Immersive experiences are being pioneered in a number of fields using experiential design concepts. Though digital signage is mainly a visual medium, there are ways to engage the other four senses as well. Yes – hearing, touch, smell and even taste. The more ways you can get someone's attention, the better chance you have of attracting them and giving them an experience that they'll remember for a long time. And that means they'll remember your message and your brand longer. This is more than thinking outside the box, it's thinking outside the eye. - Learn how much each sense influences how we process information - Understand the importance of high-quality visuals and motion - Explore ways to use audio and music effectively - Consider using scent diffusers to add a smell element - Don't forget about haptics to engage the tactile sense - Surprise people by offering a way to engage their taste buds - Hear examples of how experiential design elements can work independently or together See the full transcript HERE Get more content ideas in our Masterclass Guide 3: Digital Signage Content
Designing Good Digital Signage Templates EPISODE 62 | Guest: Melissa Sartin, creative content artist for Visix, Inc. Using templates for digital signage messages and layouts helps you save time, streamline workflows for content creators, and keep control over what people put up on your screens. No matter who’s making and scheduling messages to your system, you can rest easy knowing that everything fits within your brand and design standards. In this episode, we talk with the designer who created over 900 templates for Visix about why using templates is a wise choice for many organizations. We look at best practices for specific template elements like background, images (and where to source them), font types and styles, and the various options available in AxisTV Signage Suite for template creators. - Find out how templates can improve your signage - Learn what backgrounds to use, and when - Understand how to use images and where you can get them - Explore font options and the psychology behind them - Hear some real-world examples and use cases for different template elements - Discover the difference between message templates and layout templates See the full transcript HERE Get more design tips with our Masterclass Digital Signage Design Guide
Internal Communication Trends for 2021 EPISODE 60 | Guest: Debbie DeWitt, marketing & communications manager for Visix, Inc. A new study by Gallagher on internal communication trends gives insights into the changing landscape of reaching employees and keeping them engaged. We take a look at a few of the findings – the good and the bad – and discuss possible reasons for why respondents said what they said. Along the way, we examine what organizations can do in the near future to improve their messaging, and how IC is changing in the coming years. - Examine new priorities for internal communication (IC) and employee experience (EX) - Hear how IC, HR and the C-suite are using new tools, tech and training - Understand the growth of digital, interactive, multisensory and omnichannel comms - Consider how new technologies, channels and content will impact IC strategies - Learn how to expand measurement beyond reach to evaluate outcomes See the full transcript HERE For more IC stats from the study, see our infographic: 30 New IC Statistics You can also read the entire Gallagher study here: State of the Sector 2021: The definitive global survey of the internal communication and employee engagement landscape.
Employee Engagement Trends in 2021 EPISODE 59 | Guest: Debbie DeWitt, marketing & communications manager for Visix, Inc. Employee engagement has been greatly affected by the upheavals of 2020. Internal Communications, Human Resources, the C-suite, managers and workers are all adjusting to the new work-from-home culture, the technology that makes it possible and the challenges of communicating remotely. In this episode, we discuss employee engagement trends highlighted in a new Gallup report. We cover where organizations are doing better than before, and where there’s still work to be done, and take a look at some of the reasons why the numbers are what they are. - Hear the latest stats for engaged and unengaged employees - Discover how HR and IC are adapting to the new normal - Understand the risks of disengagement and burnout - Learn why meaningful feedback and wellbeing are top priorities - Explore how the C-suite and managers fit into engagement See the full transcript HERE Want more tips on communications for employee engagement? Download our Masterclass Guide 2: Digital Signage Communications Planning
Hardware Considerations for Digital Signage EPISODE 58 | Guest: Joe Murray, systems engineer & architect, Visix, Inc. Communications today are increasingly virtual, but still require physical hardware to work. Although we often remind people that digital signage is about the content, you can’t reach your audience without the infrastructure. And maintaining your digital signage hardware and software is essential to a reliable, scalable and user-friendly system. Joe Murray talks about what digital signage hardware you need for a digital signage solution, and how to shop smart so you don’t end up with items you need to replace in the near future. He also walks us through why and how you can update your software and hardware to keep your system running smoothly and take advantage of new features. - Walk through the basic hardware in a digital signage system - Understand what a content management server is and what it does - Explore on-premise versus cloud hosting for servers - Learn how to choose the best media player for your communications - Hear why updating both hardware and software is essential - Discover the advantages of remote and scheduled updates See the full transcript HERE Want the nitty-gritty technical stuff? Download our AxisTV Signage Suite networking guide.
The Client Onboarding Process & Why It Matters EPISODE 56 | Guest: Jill Perardi, director of professional services, Visix, Inc. Software companies are using the HR term “onboarding” to describe the process of familiarizing clients with their products and services, and helping them become proficient enough to achieve their goals. Digital signage is a unique medium, so establishing a partnership between client and vendor is vital to a successful deployment. Jill Perardi takes us through the client onboarding process at Visix. This gives clients an idea of what they should expect when buying AxisTV Signage Suite software. It also provides a roadmap that clients can use with other software vendors to ensure they get the most from their investment. - Learn what onboarding is & why it’s important - Walk through the steps of the Visix onboarding process - Understand who needs to be involved at each stage - Discover how success measures shape each step of the process - Know what to expect and what to ask any company you deal with See the full transcript HERE For more help planning your digital signage success, download our Digital Signage Best Practices Guide.
It's Time for a Digital Signage Content RefreshEPISODE 53 | Guest: Debbie DeWitt, marketing communication manager for Visix, Inc.With the start of a new year, this is the perfect time to give your screens a makeover: try a new layout, pep up your message designs and get your user accounts in order. Even a limited content refresh can increase engagement.Remember that the goal is to cut through the noise, grab people’s attention and get them to take your call to action. Since your digital signs are competing with a lot of sensory input, changing things up from time to time is an easy way to entice more viewers. However, any successful content refresh strategy has be done in a methodical, measurable way, so you can tell what is and isn’t effective.In this episode we’ll give you some quick tips on what to refresh, how often and how easy it can be:- Hear about the cocktail party affect and how the brain filters information- Explore how to update layouts – new designs, arrangements and themes- Learn to reimagine and refresh evergreen message elements - Discover quick update ideas for time, date, weather and other feeds- Get tips on refreshing playlists and calls to action - Understand the importance of software, hardware and user updates See the full transcript HERENeed some content inspiration? Grab our infographic with 100 Digital Signage Message Ideas.
ADA Guidelines for Digital SignageEPISODE 50 | Host: Derek DeWitt, communications specialist for Visix, Inc.Professional communication is about inclusion. The number and type of disabilities are more prevalent and varied than you might think, and include everything from physical to visual to hearing impairments and more. And with an aging population, it’s more important than ever before to ensure everyone can access and engage with your communications.The Americans with Disabilities Act lays out steps for how you can ensure your facility, and your visual communications, are accessible to everyone. In this episode, we focus on tips for ADA guidelines for digital signage, specifically:- Learn about how and where to mount screens- Explore guidelines for keypads, kiosks and touchscreens- Consider voice-responsive technology and EZ Access devices- Discover how contrast, color, fonts and icons can help color blind viewers- Get lots of links to helpful online resources Get the full transcript HERELearn more about this topic in our Masterclass Guide 4: Digital Signage Design
Automated Digital Signage – Set It and Forget ItEPISODE 47 | Guest: Jill Perardi, director of professional services, Visix, Inc.Digital signage doesn’t have to be a lot of work. Any good content management software will let you pull in feeds and data from other sources like calendar apps, websites, news sources and more. Even tools like Microsoft Excel can be used to manage information off screen, and that data will update all on its own once it’s embedded in your message or layout.With automated digital signage content, you can set it up once and just let it run. You’ll not only guarantee that you’ll always have fresh, relevant content for your audience, you’ll free up your time to concentrate on more specific, time-sensitive campaigns.In this episode, we’ll continue our tips on auto-updating content, and expand on some new sources and ideas that can save digital signage managers time while attracting and engaging more viewers.- Learn how automation benefits both digital signage managers and viewers- Understand how attractors can increase engagement with all of your content- Explore data-fed solutions like event boards, menu boards and directories- Get tips on how to set up social media, countdowns and countups- Consider content subscriptions, news-in-pictures and signage kits See the full transcript HERELearn more about this topic in our Masterclass Guide 3: Digital Signage Content
Digital Signage for Health and SafetyEPISODE 46 | Guest: Trey Hicks, chief sales officer, Visix, Inc.Safety is important in all work environments, but it’s paramount in manufacturing and industrial settings. Accidents can cause serious injury, damage equipment and cost the organization a lot of money.Digital signage can help safety managers train new employees and remind workers about current procedures and protocols, as well as engage and motivate people across the organization. And it’s not just health and safety – digital signs can increase engagement with motivational messages, calls to action and realtime metrics on screens.Safety is never one and done – it requires constant and consistent education and motivation. Digital signs can help you keep all your employees safe and informed, comply with OSHA and ADA requirements, and have a more productive workforce.- Understand how digital signage can unite communications across shifts and specialties- Learn the benefits of digital safety communications over OSHA posters- Explore ways to promote training and increase engagement- Discover how realtime data can increase productivity- Get real-world examples of how Visix manufacturing clients are using digital signs- Consider safety message subscriptions to take the burden off content creators- Hear how safety messaging can help during the COVID-19 pandemic See the full transcript HEREAdditional Resources:Download our infographic: Using Digital Signage for Better Safety CommunicationDownload our white paper: Drive Change and Improve Safety with Digital Signage for Manufacturing Facilities
Calls to Action - Examples & Advice for Digital SignageEPISODE 45 | Guest: Ellyce Kelly, professional services consultant, Visix, Inc.A call to action is a short, clear instruction that motivates your audience to do something, like “register now” or “learn more”. And in visual communications and digital signage, the call to action is the most important part of every message you publish. It not only prompts action; it gets people actively engaged and provides you with a way to measure whether or not your messaging is effective.It might sound basic, but, as in all communications, there are some dos and don’ts. We’ll walk you through some best practices for how to create compelling calls to action, with 12 tips that have been proven to work on digital signs.- Get easy call to action examples you can use today- Learn how to leverage QR codes for higher response rates- Understand how to craft concise, motivating messages- Consider language register, verbs, triggers and symbols- Explore gamification, cross-promotion and ROI measures See the full transcript HEREGet more advice in our infographic 12 Best Practices for Calls to Action on Digital Signs
EPISODE 42 | Guests: Sean Matthews, president & CEO of Visix and Joe Murray, system engineer and architect for VisixFor space management, nothing is as effective as digital room signs. They’re more efficient, more flexible and even more cost effective over time. And while it might be tempting to just use consumer-grade tablets, room signs are purpose-built for enterprise applications.Sean and Joe talk about the different room sign solutions that Visix offers, which works best in what environment and what features are best for different user scenarios. They also cover the shortcomings of trying to use tablets to display event schedules 24/7.And yes, this podcast episode is about specific Visix products. It’s our podcast, after all. And even if you’re shopping for room signs from several vendors, this podcast will give you some helpful tips.- Learn why room signs are the essential modern space management solution- Meet the most customizable room sign in the world – the Touch10- Consider Connect room signs for turnkey room and resource management- Manage collaboration and hoteling spaces with wireless electronic paper (EPS) E Ink room signs- Understand what type of room signs work best in different environments- Hear the disadvantages of using consumer tablets instead of purpose-built room signs See the full transcript HEREDownload our white paper for Meeting & Space Management Tips
EPISODE 41 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.As facilities reopen after restrictions are relaxed, it’s vital to communicate any and all new policies to people entering your building or campus. Digital signage can help you reopen safely after COVID-19 by showing restrictions and reminders to returning employees, students and visitors, and can be updated immediately as the situation changes. Effective messaging on screens can help reduce the risk of infection, ease tensions, create community and help people understand not just the “what” but the “why” of new guidelines. By reinforcing safety and safeguards on digital signs, you can support and encourage people as they return to their lives and their livelihoods. In this episode you’ll:- Hear practical examples for reopening messages- Take a tour through a facility to find out what to put where- Explore messaging for guidelines, reminders and traffic control - Understand the need for fun, inspiration and community building- Learn how to minimize germ transmission on touchscreens- Get free tools to help you reopen safely See the full transcript HERE More information on this topic:- Get the infographic: 12 Ways Digital Signage Can Help You Reopen Your Facility- Read the blog: How Digital Signage Can Help You Reopen Safely- Download free digital signage messages
EPISODE 40 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc.Everyone loves a top 10 list, so here are 10 quick digital signage tips for any CMS manager. Whether you’re in the planning stages, or have had your digital signage system up for a while, this expert advice is sure to help you invigorate and even revitalize your communications, no matter who your audience is.- Clean out your playlists- Design a new layout- Refresh recurring messages- Automate as much as possible- Pull in social media- Use animated backgrounds- Change-up your calls to action- Walk around- Survey your audience- Try gamification See the full transcript HEREGet more advice in our Masterclass Guide 2: Digital Signage Communications Planning
EPISODE 39 | Guest: Trey Hicks, chief sales officer, Visix, Inc.Interactivity is becoming ubiquitous in digital signage, and today there’s a new way to interact with the screen: voice interface. Yes, just talk to the screen, ask for what you want to see, and it shows you that content.This hands-free method is perfect for today’s audiences because it mimics smart speakers and other digital assistants we already use at home. And at a time when things like germ transmission are on everyone’s minds, it offers a hygienic way to get what you need without undue risk.- Learn about increasing engagement and lowering health risks with voice-activated signage- Understand the difference between natural language processing and speech recognition- Hear the easy 1-2-3 of setting up voice interaction for any screen- Think about adding voice to meeting room signs- Make video walls even more impressive with voice- Explore what the future of interactivity may hold See the full transcript HERE.See voice-activated digital signage in action: https://youtu.be/wGpkRwr5AqU
EPISODE 38 | Guest: Joe Murray, systems engineer and architect, Visix, Inc.Video walls are big, bold and beautiful, and they always capture attention. But it’s more than just tossing a few screens on a wall and running a video. There are a bunch of factors to consider when planning and implementing a video wall installation – the screens, the players and the content all have to work together to create the “wow factor” you’re looking for. And planning and testing things out in advance is critical to ensure everything looks as good as possible before you go live to your audience.But can you have a cool video wall without breaking the bank? We’ll explore costs, equipment, content and real-world examples of successes and fails in this podcast.- Learn about display and player options- Find out how bezels can make or break a video wall- Explore content ideas and design tips for video walls- Understand some common pitfalls and how to avoid them- Hear about some great installs, and a couple of not-so-great ones See the full transcript HERELearn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview and our blogs about video walls.
Sean Matthews, president and CEO of Visix, discusses how touchless digital signage technology is helping organizations adjust to COVID-19.
Sean Matthews, president and CEO of Visix, discusses how touchless digital signage technology is helping organizations adjust to COVID-19.
EPISODE 37 | Guest: Jill Perardi - creative services manager, Visix, Inc.One way to improve the visitor experience is by offering interactive wayfinding and directories. But what exactly does that involve? How do you design and manage the project? And who will maintain it?The key to a successful wayfinding project is to plan out your steps in advance, and adjust as needed before ever going live in front of the audience. The more you do on the front end, the fewer headaches on the back end.In this episode, we walk through the entire process from concept to completion, with questions and considerations for every step.- Understand how to assess your need and set your goals- Learn who needs to be involved during the various stages- Know what assets to gather and how to manage them over time- Save time and effort by anticipating questions in advance- Design for your audience, not yourself- Put yourself in visitors’ shoes – test and test again See the full transcript HERE Learn more about this topic in our blog How to Do Digital Wayfinding Right, our podcast episode Ideas to Make Your Signs Interactive and our white paper in 10 Steps to Successful Interactive Wayfinding
EPISODE 36 | Guest: Sean Matthews, president & CEO, Visix, Inc.Customer experience, consumer experience – it’s all about the impression you make on your audience. As people become used to always having touchscreens with them and around them, it becomes more and more important for organizations to offer information in a familiar way.Looking at communications as an experience is the modern approach, and helps make sure that people are actively engaged in what you’re saying to them. Instead of simply replacing posters with screens, you need to maximize and personalize your digital signs and their content to match viewer expectations.- Explore how customer expectations have changed over time- Understand how interactivity effects the customer experience- Consider what content is compelling for each viewer- Learn how a voice-user interface can make any screen interactive- Think about future-proofing and greening your technologies See the full transcript HERE Learn more about this topic in our white paper Touchscreens for Audience Engagement
EPISODE 35 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc.Digital signage software isn’t an off-the-shelf product. The content management system (CMS) you’ll need will depend on what you want to accomplish with it. We’ve put together a list of questions to ask when you’re shopping around to help you determine which system is right for your organization.Knowing for what you want to do now – and what you might want to do in the future – before starting the purchasing process can save you a lot of headaches and money down the road.- Learn how your audience and goals will affect workflows- Map out who is going to use it and how- Plan for both design freedom and limitations- Consider data integration, interactivity and alerts- Think about expansion to other screens and BYOD endpoints- Don’t ignore support and services See the full transcript HERE Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems OverviewGet our infographic 10 Questions to Ask When Buying Digital Signage
EPISODE 34 | Guest: Joe Murray, systems engineer, Visix, Inc.Though the purpose and goals of digital signage might seem a bit abstract – things like engagement and return on involvement – at its heart, it’s a technology. That means screens, cables, wires, computers and other hardware. So, it’s important to understand networking basics.Each deployment will be different, depending on a number of specifics to the physical infrastructure, internet access and security considerations. But there are some things that can apply to almost all deployments:- Explore the differences between cloud-hosted and on-premise systems- Understand basic networking essentials before deployment- Look at the specific network requirements for a Visix system- Learn how even secure facilities can take advantage of digital signage- Think about security issues- Don’t forget bandwidth considerations See the full transcript HERE Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview and the AxisTV Signage Suite Networking Guide
EPISODE 33 | Guest: Jill Perardi - creative services manager, Visix, Inc.Interactivity is ubiquitous. Websites only work through interactivity. Social media is dependent on people interacting with each other’s content. Forums and reviews are crowdsourced. And, of course, our smartphones and tablets are interactive. If you’re using digital signage, your audience expects some form of interactivity, and will tune out if it isn’t on offer.But interaction doesn’t have to mean using touchscreens. Any way you can get your audience to participate in your digital signage messaging is a form of interaction. In this episode, we’ll look at a number of different ways your audience can become more than just passive receivers of your content, with lots of ideas to make your signs interactive.- Understand the benefits of interactive signs- Get ideas for different types of interactive content- Explore wayfinding, donor boards, timelines and more- Consider hotspots and voice activated signage- Learn how audiences can interact without using touchscreens Read the full transcript HERE Learn more about this topic in our Masterclass Guide 4: Digital Signage Design Guide
EPISODE 32 | Guest: Sean Matthews, president and CEO, Visix, Inc. One of the main advantages to having enterprise-level digital signage is scalability. Not just in terms of the size of the deployment (number of displays and media players, locations or even geographical areas) but also in terms of features. This is one of the things that sets this type of digital signage head and shoulders above many of the cheap or even so-called “free” options now available. In this podcast, we take a deep dive into eight features can scale in an enterprise-level deployment, and talk about the advantages and practical applications of each one. - Design toolkits allow custom branding versus using restrictive templates- Integration with more calendaring systems can save time and money in the long run- Room signs and other space management tools can be part of a more comprehensive strategy- Interactivity on touchscreens offers a personalized, self-service user experience- Previewing on the desktop ensures you only publish content that is accurate and well crafted- Single Sign-On, organizations and sub-organizations let you manage user accounts better and faster- Professionals services will be necessary and can be affordable See the full transcript HERE Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide
EPISODE 31 | Guest: Sean Matthews, president and CEO, Visix, Inc.scalability The digital signage field has become quite crowded lately, with hundreds of companies offering just about every kind of solution you can think of. Many of these might be right for a smaller deployment, but larger organizations really need to consider the features that come with an enterprise-level product. Sean Matthews of Visix talks about five key things to keep in mind when shopping around for a digital signage CMS, and why it’s worth the time and money to invest in a product that’s right for your organization from the very beginning. - Scalability: how the system not only scales in size but also in features- Interoperability: being able to connect with databases and automated content sources- Extensibility: the ability to add subsets of features to your system- Security: on-site safety using alert notifications, but also internet security for your system- Reporting: having tools to measure a number of elements so your system is always running efficiently See the full transcript HERELearn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
EPISODE 30 | Guests: Melissa Sartin, creative content artist for Visix, and Dwayne Johnson, senior interactive artist for VisixOne of the most popular ways to create content for digital signage is to use PowerPoint and then simply import the slides into the CMS. Which makes sense since people already know how to use PowerPoint. But PowerPoint design for digital signs is not quite the same as creating slides for a presentation; they’re different media. And not everyone is a designer or has a design eye.In this podcast, two of our award-winning designers give you some best practices to keep in mind with PowerPoint tips for digital signage.- Consider aspect ratios- Choose the right colors and color combinations- Focus on the background- Use images correctly, and legally- Create campaigns for longer messages- Don’t forget a call to action- Spell things correctly and use correct punctuation- Slide Master can make everything easier- Smart Art vs. clip art- Watch those transitions and animations Get the full transcript HERE Learn more about this topic in our Designing Digital Signage Content in PowerPoint White Paper Bonus Infographic Download: 10 Design Tips for Better PowerPoint Presentations
EPISODE 29 | Host: Derek DeWitt – communications specialist, Visix, Inc.Human-centered design (HCD) is an approach to problem solving used in design and management frameworks. It puts people at the heart of the decision-making process, and is used by organizations such as the Society for Experiential Graphic Designs (SEGD) when creating wayfinding systems.These ideas and methodologies can help shape your visual communications to increase engagement and participation. In this podcast, we’ll look at the four stages of HCD and how we can specifically apply them to a digital signage strategy.- Understand the basics behind human-centered design- Examine how to get inspired by, and feedback from, your audience- Learn how to use feedback to create ideas and frameworks- Explore how to turn those frameworks into experimental prototypes- Get practical examples of how to implement HCD ideas and processes Get the full transcript HERELearn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide
EPISODE 28 | Host: Derek DeWitt – communications specialist, Visix, Inc.Digital signage can be a core element in organizational communications, especially internal. To truly use it effectively, you have to understand both your organizational culture and the employee types that make up your audience.At its heart, communication is simply people talking to people. That applies whether it’s a face-to-face conversation, webpage, newsletter or digital signage message. In order to be successful, you have to have an idea of who you are and who you are communicating with. This means defining the priorities and interests of both your company and your people.This podcast looks at different organizational cultures and different employee types, to help you create framework for thinking about and applying HCD ideas to your digital signage (which is the topic of our next podcast).- Understand the 21st century mindset, especially when it comes to the workplace- Consider what “corporate culture” means, and its impact on employees- Explore eleven types of corporate cultures, determined by what they value and how they motivate employees- Examine two different lists of employee types to attempt to understand what they value and what engages them Get the full transcript HERELearn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide
EPISODE 27 | Guest: Jill Perardi - creative services manager, Visix, Inc.Though digital signage content usually includes text, it’s a visual medium and pictures can make or break a message’s effectiveness. A picture’s worth a thousand words and all that. But there’s a lot more to consider than just throwing up a picture you found on the web. Where you get the picture, the quality and resolution, having good contrast and placement are just some of things to keep in mind.And the term “visual” isn’t limited to photographs. You can use video, GIFs and cinemagraphs. Icons can help make things clearer to audiences of all backgrounds. Should you use PDFs or clipart? Can you ask your audience for images to use?This podcast gives you image tips for digital signs, and looks at the ins and outs of using visuals in your messages to make them stand out and have impact.- Learn best practices for using images on digital signs- Understand legal restrictions and licensing rights- Consider when to use PDFs and clipart, and when not to- Get creative ideas for crowdsourcing, social and selfies- Explore how icon systems can help connect to any audience- Find out where to get graphics – both inside the organization and outside (lots of links!) See the full transcript HERELearn more about this topic in our Masterclass Guide 4: Digital Signage Design Guide
EPISODE 26 | Guest: Debbie DeWitt – marketing communications manager, Visix, Inc. Constantly creating fresh, exciting digital signage content can be quite a burden, especially for a small team tasked with maintaining an enterprise system. However, you don’t have to go it alone. There are a number of digital signage shortcuts to take the burden of creation off your shoulders, yet still have up-to-date content that fits with your design and brand standards. In this podcast, we’ll look at four options – automated content, using templates, curated content and content subscriptions – that can save you time and help your digital signage be the best it can be. - Evaluate different automated content feeds and decide which are the right ones for you- Get tips for allowing others to contribute content, and using templates to standardize the look- Find content you can use on the web and from within your own organization- Consider different content subscription options to enhance your digital signage content offering See full transcript HERE.Learn more about this topic in our Masterclass Guide 3: Digital Signage Content Guide
EPISODE 17 | Host: Derek DeWitt, communications specialist for Visix Information today changes at breakneck speed, and your audience is used to having the latest facts at their fingertips at any moment, in realtime. Your digital signs need to match those expectations to be considered reliable and credible by your viewers. Automated content can help. Fortunately, there are a lot of options for auto-updating content that can take the burden off your signage managers. These feeds let you set them up once and then let them run – and you’ll always have the most up-to-date info on your screens. By automating this value-add content that’s tailored to your audience's interests, your signage managers can concentrate on crafting your more important messages and campaigns. And because people will be checking your screens for the latest updates, they’ll see your other communications at the same time. - Understand how automated content can save you time and increase audience engagement- Walk through the top 11 automated feeds you should be showing on your digital signs- Learn how content subscriptions can take care of content sourcing and design for you- Explore social media, pop culture and infotainment content ideas and examples Read the FULL TRANSCRIPT HERE Learn more about this topic in our Masterclass Guide 3: Digital Signage Content
I’m very excited about my guest for you today. It’s Barry Libenson, Global CIO for Experian. He is responsible for the design and delivery of global technology strategy. Prior to joining Experian in 2015, he was Senior Vice President and CIO of Safeway in North America. Before that, he was the CIO and VP of Land O’Lakes. He has a continuous track record of huge success in the CIO capacity. I am excited to bring Barry back for "Round 2" - his second episode with me and the RedZone Podcast. You will get the following out of this show as it relates to CIO Offensive and Defensive Strategy for a World Class company: Why you must understand strategies around Micro Services and APIs, how Barry’s topflight team is a key component to this strategy, how he approaches legacy and ‘build new’, and rapid iteration and testing in his environment. Idea Incubation and 3 Innovation Labs at Experian coupled with M&A Nurturing a mindset that can’t be disrupted or blindsided by tech disruption Why moving to the cloud is a debatable strategy and more of a tactic Barry’s approach to building portability using Micro Services with legacy apps His relentless pursuit of security excellence. He dives into his layered defense and ‘hunting approach’ The role of AI and Machine Learning at Experian in developing products of the future The mistakes some CIOs make with security and how to avoid them When to look at the Macro vs. Micro perspective to keep yourself in top leadership form I hope you enjoyed this program interview with Barry Libenson. If you liked this episode, I want you to forward it on your LinkedIn page to your community. I also want you to like and leave comments about the episode on iTunes, and for my droid listeners on Stitcher. If you are interested in learning more about RedZone and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques, and Tactics you can email cloudkill@redzonetech.net. You can go to the show notes to get more information about Barry and what we discussed in this episode. You’ll find the show notes at https://www.redzonetech.net/blog/barry-libenson/. Until next time. I’m signing off. Thank you and have a great day! Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter Read the Full Transcript Here About Barry Libenson Barry Libenson is Experian’s Global Chief Information Officer (CIO), with responsibility for the design and delivery of Experian’s global technology strategy. Prior to joining Experian in June 2015, he was Senior Vice President and CIO of Safeway Inc. in North America. Before that, he served as the Chief Information Officer and Vice President at Land O Lakes Inc. Barry joined Ingersoll-Rand as Vice President of e-Business in May 2001 and served as its Chief Information Officer beginning in 2003. There he was responsible for defining and implementing Ingersoll-Rand’s global electronic and internet business strategies, with a focus on customer relationship and supply chain management. Early in his career, he served as Executive Vice President of Surety Inc., a data-integrity services company; as Chief Executive Officer for Visix, a software publisher; and held management positions with Phoenix Technologies and Oracle Corporation. He served as a Director at Tavant Technologies, a software firm with offices in California and Bangalore India. Barry holds a bachelor’s degree in Computer Science from Colgate University and earned a Master of Business Administration degree from The Fuqua School of Business at Duke University. How to get in touch with Barry Libenson LinkedIn Key Resources: Articles: In financial services, migrating to the cloud requires flexibility and sensitivity. Interview with Barry Libenson, Global CIO at Experian. Eide, N. (2019, April 26), CIO Dive.com. How CIOs Can Prepare for A New World of Open Data. Libenson, B. (2019, January 18), CIO.com. CIO interview: Barry Libenson, global CIO, Experian. Samuels, M. (2018, November 14), ComputerWeekly.com. Experian’s Global CIO – How we created a standardized platform for information consistency. Samuels, M. (2018, November 5), diginomica. Experian CIO Barry Libenson explains latest changes in data analytics. Macaulay, T. (2018, October 18), com.UK. Experian CIO: IT Standardization Drives Agile. Davis, J. (2018, October 11), InformationWeek. Experian Enlists Machine Learning to Gauge App Performance Goal is to identify and fix application problems before they impact customers. Norton, S. (2018, August 2), CIO Journal. Experian CIO: 4 Ingredients for API Success, How to cook up results while leading API efforts. Libenson, B. (2017, July 28), The Enterprise Project.com. Video Interview(s): CIO evolution: How the skills needed by the IT chief are changing. Interview with Barry Libenson, ZDNet Video. Experian CIO, Barry Libenson, on the Credit Industry. Yahoo Finance Interview on Twitter, (2019, March 29). This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here. Click here for instructions on how to leave an iTunes review if you’re doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.
In the K-12 educational environment, the possibilities of digital signage often are just talked about. Rarely do these talks turn into reality as strict budgetary guidelines limit many school districts to invest in the bare necessities for the most students. The Hall County school district near metro Atlanta is another story. Local provider Visix has managed to install its AxisTV solution, along with LG LED displays, across a majority of Hall County’s 20 elementary schools, seven middle schools and seven high schools On this episode of Digital Signage Stories, Visix CEO Sean Matthews joins us to share how his team and their partner, Nisewonger AV, brought digital signage to life throughout an entire school district.
The second podcast for Digital Signage Today tackled topics ranging from trends in the banking sector to innovative customer experience technology. Bradley Cooper, editor, Digital Signage Today, spoke with Suzanne Cluckey, editor, ATM Marketplace and Sean Matthews, CEO and president, Visix on these topics.
In the new episode of our podcast series, we discuss the latest developments in the digital signage industry and beyond. From a double digit growth in the OOH market to Visix’s ultra-small nano digital signage player that will blow you away. What does JCDecaux SA’s first international audience measurement system mean for the airport industry?
Host Jonathan Blackwood speaks with Sean Matthews, CEO of Visix, about digital signage in corporate office settings, and how the technology can benefit organizations.