Do Beautiful Things

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Welcome to Do Beautiful Things, a podcast hosted by Jenny Lawson, President and CEO of Keep America Beautiful. In this podcast we will discuss ending litter, the truth behind recycling, and enhancing communities to create a more sustainable and beautiful future. Our engaging discussions are not just interviews; they are insightful conversations that illuminate the path to a greener tomorrow.

Jenny Lawson


    • Mar 20, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 24m AVG DURATION
    • 20 EPISODES


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    Latest episodes from Do Beautiful Things

    Breaking Down Barriers: What Holds Us Back from Picking Up Litter?

    Play Episode Listen Later Mar 20, 2025 31:49


    In this episode of the “Do Beautiful Things podcast,” Jenny Lawson, President and CEO of Keep America Beautiful speaks with Wendy Salomon from The Harris Poll about their latest research on litter—commissioned by Keep America Beautiful. They explore key insights, including why people avoid picking up litter (hint: the ‘gross factor' tops the list), what motivates people to join cleanup events, and surprising findings on how litter compares to other unpleasant tasks—like cleaning the bathroom. Tune in to discover what drives people to take action and what could encourage even more participation in keeping our communities clean and beautiful. Show Notes: 00:00 "Exploring Litter Responsibility" 03:54 "Strategic Insights for Effective Action" 06:24 Picking Up Litter Mostly Tolerable 10:15 Litter Clean-Up Divide 16:24 Engaging Gen Z in Community 18:12 "Litter Cleanup: A Unifying Act" 22:44 "Motivation Through Community for Gen Z" 26:39 "Preventing and Addressing Littering" 27:21 Litter Responsibility Debate 31:05 Join the Greatest American Cleanup Show Links: The Harris Poll: www.theharrispoll.comKeep America Beautiful: kab.orgGreatest American Cleanup: kab.org/greatest

    Inside Cox Enterprises' Commitment to Environmental Goals and Community Engagement

    Play Episode Listen Later Dec 2, 2024 28:33


    In this episode of “Do Beautiful Things,” host Jenny Lawson sits down with Maury Wolfe, Vice President of Corporate Responsibility and Social Impact at Cox Enterprises, to discuss their award-winning initiatives in corporate volunteerism and environmental sustainability. Together, they discuss Cox Enterprises' impressive achievements, including the award-winning initiatives that have driven over 200,000 volunteer hours through their Cox Impact platform and the ambitious goals of their 34 by 34 initiative. Maury shares fascinating insights into how Cox has become a zero waste-to-landfill company, the importance of employee engagement, and their ongoing collaborations with environmental organizations like Keep America Beautiful. Stay tuned to learn how you can get involved in transformative initiatives to help create cleaner, greener spaces in your own community. Show Links:COX Enterprises: www.coxenterprises.com34 by 34 Initiative: www.coxenterprises.com/our-impact/social-goal-34-by-34Keep America Beautiful: kab.orgGreatest American Cleanup: kab.org/greatestShow Notes: 00:00 Cox Enterprises: Promoting volunteerism for environmental impact. 03:43 Selling sustainability's ROI changed environmental perspectives. 09:00 Cox legacy: prioritize employees, community, and environment. 11:47 Training employees and circular economy efforts innovate. 13:54 Employee-driven innovation through purpose and community connection. 18:09 Earth Month 2024: Impactful local and national efforts. 20:42 Empower 34 million people by 2034 goal. 24:30 Keep Oklahoma Beautiful: effective disaster recovery efforts. 27:15 Join America's cleanup for a beautiful future.

    Mattress Recycling: Preventing Reusable Materials from Reaching Landfills

    Play Episode Listen Later Dec 2, 2024 20:26


    In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful, dives into an often-overlooked aspect of recycling: mattress recycling. Joining us is Mike O'Donnell, Chief Operating Officer of the Mattress Recycling Council, who brings over 30 years of expertise in managing solid and hazardous waste collection programs. Mike gives a compelling look into the world of mattress recycling, highlighting the innovative programs in states like California, Connecticut, and Rhode Island that recycle nearly 2 million mattresses a year. We'll also explore the significant environmental impact of these efforts, from reducing illegal dumping to rescuing half a billion pounds of materials from landfills. You'll gain insights into the Bye Bye Mattress program, learn about the components of a mattress and where they go after recycling, and discover the future of mattress recycling as it seeks to expand into new states and develop new markets for recycled materials. Whether you're a homeowner wondering what to do with your old mattress, or a sustainability advocate interested in the broader challenges and solutions in recycling, this episode offers valuable information and practical tips. Join us in transforming recycling anxiety into action and help make a sustainable future possible. Show Links: Bye Bye Mattress: byebyemattress.comMattress Recycling Council: mattressrecyclingcouncil.orgKeep America Beautiful: kab.orgGreatest American Cleanup: kab.org/greatestShow Notes: 00:00 Mattress recycling mandated by laws in 2013. 04:25 Return old mattress to retailer for recycling. 09:21 Mattress recycling involves manual and automated methods. 10:00 Material: 20% carpet padding, 50% steel recycling. 13:13 Understanding resource impact, smarter reuse, developing recycling markets. 18:59 Learn how and where to recycle mattresses. 20:08 Visit kab.org for more information.

    The Future of Recycling: Consumer Misconceptions, Industry Challenges, and AI Technology

    Play Episode Listen Later Nov 15, 2024 30:20


    In this episode of "Do Beautiful Things," host Jennifer Lawson, President and CEO of Keep America Beautiful, dives into the critical role of recycling in sustainable living and explores the intricacies of the recycling process. Our special guest, Jeff Snyder, Senior Vice President of Recycling and Sustainability at Rumpke Waste and Recycling, brings over 30 years of industry expertise to the table. Together, they delve into the exceptional capabilities of Rumpke's state-of-the-art Materials Recovery Facility (MRF) in Columbus, Ohio, highlighting the sophisticated technologies and methods used to sort and recycle materials efficiently. Jeff sheds light on the common challenges faced in the recycling industry and emphasizes the importance of clean and well-sorted materials to create new products. With a focus on improving recycling rates and debunking myths, the conversation provides essential insights into the future of recycling, including the promising role of AI technology. Listeners will learn about industry demands for recycled resin from major companies, and the need for transparency to build trust in recycling processes. Tune in to discover how your participation and mindful recycling habits can make a significant impact. Join us in our mission to make our communities cleaner, greener, and more beautiful. Show Notes: 00:00 Exploring recycling process at Rumpke's Columbus MRF. 06:05 Only 30% consumer plastics are actually recycled. 08:28 Lack of trust, care, and high costs deter. 12:40 Adopt ABCs for recycling: simple and effective. 15:29 Demand for post-consumer resin packaging increasing. 18:17 Initial step: Size material, remove glass. 20:50 Ballistic separators sort paper and containers. 25:48 Promoting recycling transparency builds trust and participation. 28:56 Recycling leads to a healthier, sustainable future.

    Partnering for Sustainable Waterways: TVA and Keep the Tennessee River Beautiful Join the Greatest American Cleanup

    Play Episode Listen Later Nov 12, 2024 31:24


    In this episode of Do Beautiful Things, Jenny Lawson is joined by Kathleen Gibi of Keep the Tennessee River Beautiful and Michael McCall from the Tennessee Valley Authority (TVA). Together, they discuss the power of collaboration in building sustainable, healthy communities, the importance of preserving America's river systems, and their commitment to the Greatest American Cleanup—the largest cleanup and beautification effort in history. Tune in to learn how collaboration and volunteer engagement are making a meaningful impact on our environment and communities.QUOTES:Creating Sustainable Impact through Partnerships: "We should be following a model where we can engage others and partner with others to do this, because I think that is the only real way that you can actually get sustainable impact is if you get other people involved through partnerships to get out and do action." - Michael McCall, VP of Environment and Sustainability, and Chief Sustainability Officer at the Tennessee Valley Authority The Importance of River Cleanup: "80% of the plastic in our oceans is said to come from rivers. Cleaning up the ocean in a lot of ways without cleaning up the rivers is much like...cleaning up blood on the floor without stopping the bleeding on the patient on the table. So that's why the work we get to do with our partners and volunteers is so crucial." - Kathleen Gibi, Executive Director of Keep the Tennessee River Beautiful Show Notes: 00:00 Greatest American Cleanup beautifying 25,000 communities. 06:13 TVA: Unique regional energy-water economic integration. 08:52 TVA supports Tennessee River cleanup since 2018. 13:02 Engage others through partnerships for sustainable impact. 13:56 Campaign fosters pride, action, and shared values. 19:44 Consistent focus needed to preserve Tennessee River. 22:31 TVA concerned about storm, river system effective. 24:07 Clearing red tape for quicker community recovery. 27:38 Local affiliates tirelessly support community environmental efforts. 30:53 Get involved with kab.org and support. Show Links: Keep the Tennessee River Beautiful: https://www.keeptnriverbeautiful.org/Tennessee Valley Authority: https://www.tva.com/Keep America Beautiful: https://kab.org/Greatest America Cleanup: https://kab.org/greatest-american-cleanup/

    Reducing Heart Disease with Trees: Louisville Tree Planting Project Shows Positive Results

    Play Episode Listen Later Oct 16, 2024 24:31


    In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful welcomes Dr. Aruni Bhatnagar from the University of Louisville to discuss the powerful connection between urban trees and human health. Together, they explore the groundbreaking Green Heart Louisville Project, a study that examines how increasing urban greenery can positively impact cardiovascular health, particularly in communities heavily burdened by pollution. Dr. Bhatnagar shares the study's promising initial findings, highlighting how planting trees can reduce inflammation markers and decrease the risk of heart disease in underserved areas. The discussion delves into the meticulous setup of the research and the exciting implications for urban planning and public health. Whether you're an urban planner, a member of a local community group, or someone looking to make a difference in your own backyard, this episode is filled with valuable information. Show Notes: 00:00 Investigated heart disease causes, prevention, and global rise. 03:28 Studied pollutants' impact on heart disease risks. 08:03 Experimenting with trees for health in neighborhoods with high levels of pollution. 11:10 Planting trees decreased residents' inflammation and air pollution levels. 14:27 Plant female trees to reduce pollen and the resulting allergies and asthma. 19:27 Ground cover enhances biodiversity, possibly boosting immune resilience. 23:12 Join cleanup: 250 items for America's 250th. 24:18 Take care, stay informed, see you soon.

    Flying Green: United Airlines' Journey Towards Sustainable Aviation

    Play Episode Listen Later Sep 12, 2024 16:46


    Welcome back to "Do Beautiful Things," a podcast by Keep America Beautiful dedicated to inspiring action for a cleaner, greener, and more sustainable world. In this episode, we are joined by Lauren Riley, Chief Sustainability Officer at United Airlines, to discuss their innovative approaches to reducing greenhouse gas emissions, the significance of sustainable aviation fuels, and how they're engaging consumers through unique and effective communication strategies—like partnering with Sesame Workshop's Oscar the Grouch. We also explore the vital role consumers play in advocating for sustainable practices and policies.Tune in to learn how corporate leaders and everyday people are making significant strides in sustainability and how you can be a part of the movement. Plus, get the inside scoop on Keep America Beautiful's upcoming Power of Beauty celebration and how you can get involved in the Greatest American Cleanup.Thank you for joining us on this journey to do beautiful things together!Show Notes:00:00 Lauren Riley discusses United Airlines' sustainability award.05:33 Sesame Workshop made complex climate change digestible.08:15 Consumer role in sustainable travel and behavior change.09:40 United passengers can invest in sustainable aviation fuels.13:37 Proud of generational change towards sustainability leadership.16:38 See you in the next episode.

    The Rise of Secondhand Fashion: How Beni Makes Thrifting Easy

    Play Episode Listen Later Jul 3, 2024 17:05


    Welcome to another episode of Do Beautiful Things™️! Today, host Jenny Lawson, President and CEO of Keep America Beautiful®, is joined by a special guest who's making waves in the world of fashion and sustainability. Meet Kate Sanner, the CEO and co-founder of Beni, a browser extension that makes finding secondhand designer deals super easy from your own home.Kate got hooked on secondhand fashion while living in New York City, surrounded by some of the coolest thrift stores. She was inspired to create Beni to help tackle the massive problem of textile waste—think millions of tons of clothing ending up in landfills every year.In this episode, Kate shares some amazing insights and practical tips for anyone looking to make more sustainable fashion choices. Whether you're a thrifting pro or just getting started with resale.So, get ready to dive into an inspiring chat about how we can all make a positive impact on the planet. Let's take some simple steps to reduce textile waste and keep doing beautiful things together!“We have to make the sustainable option the easy, convenient, acceptable one if we want the mainstream audience to participate in it.”— Kate SannerShow Notes:00:00 Grateful for conversation, loves secondhand clothing.04:47 Fashion and resale industry face supply-demand issue.06:58 Brands embracing resale to benefit fashion industry.10:17 Simplifying shopping sustainability with Benny browser extension.13:05 Fashion industry reframing clothes as valuable assets. Beni: https://www.joinbeni.com/America Recycles Day®: america-recycles-day

    The Greening Effect: Reducing Gun Violence and Creating Safer Neighborhoods

    Play Episode Listen Later May 31, 2024 27:35


    In this episode, we're diving deep into the powerful and transformative work happening in Indianapolis. Our focus? How creating beautiful spaces can do more than just improve aesthetics—they can also reduce crime, foster community unity, and create safer neighborhoods. Joining us is Jeremy Kranowitz, President and CEO of Keep Indianapolis Beautiful, Inc. Jeremy shares his inspiring journey from battling exercise-induced asthma as a child to leading impactful environmental initiatives in Indianapolis. We'll explore groundbreaking research with the University of Michigan showing a 12% reduction in gun violence thanks to greening efforts and discuss strategies for community engagement and collaboration. We'll also touch on the challenges and successes experienced along the way. Stay tuned as we uncover the story behind these beautiful transformations and the vision driving Jeremy's leadership. Get ready to be inspired and informed!“When Keep Indianapolis Beautiful goes in and makes one of these vacant lots into a green space, there is a statistically significant 12% reduction in gun violence in particular. And that positive impact can be felt within a half-mile radius of the location of the green space.”— Jeremy Kranowitz, President and CEO of Keep Indianapolis Beautiful, Inc. Show Notes:00:00 Transformed polluted water-inspired environmental career and leadership.05:33 Community engagement through greening efforts and research.08:41 Green spaces reduce gun violence by 12%.13:33 Training kids for home invasion, now transforming.16:00 “Collaborative efforts improving Indianapolis through community partnership.”20:06 Building trust for green infrastructure in neighborhoods.22:38 Indianapolis initiative sees reduced service calls in neighborhoods.24:52 Partnership, persistence, impact in vulnerable neighborhoods.28:15 Stay informed and keep doing beautiful things. Keep Indianapolis Beautiful: https://www.kibi.orgGun Violence Reduction Study Analysis: https://www.kibi.org/wp-content/uploads/2023/09/KIB-GreenSpace-Gun-Violence-Reduction-Study.pdfGreat American Cleanup®: https://kab.org/our-signature-programs/great-american-cleanup/Register for the #152PickUpChallenge: https://kab.tfaforms.net/f/152IndividualReg

    Is Recycling Worth It? Navigating the Challenges with The Recycling Partnership

    Play Episode Listen Later May 3, 2024 23:13


    In this episode, Jenny talks with Keefe Harrison, CEO of The Recycling Partnership about their latest research and insights on residential recycling in the United States. Join us as we navigate the complexities of recycling, consider the roles of individuals, companies, and policymakers, and envision a sustainable and efficient future of waste management. Prepare to be informed and empowered to contribute to a greener tomorrow!"We want to build some consistency for what's recyclable where across the country so that it doesn't have to be a guessing game of what happens at the bin."— Keefe Harrison, CEO of The Recycling PartnershipShow Notes: 00:00 Jenny Lawson introduces CEO Keith Harrison for a recycling discussion.05:19 Companies must ensure recycling effectiveness with nonprofit help.07:20 City picks up and sorts your recycling.11:12 Promoting consistent recycling practices for a better world.15:43 Encouraging individuals to use their voice for recycling.17:02 EPR promotes business involvement in recycling efforts.22:05 Recycling CEO seeks partnership to clean up.The Recycling Partnership: https://recyclingpartnership.org/Great American Cleanup®: https://kab.org/our-signature-programs/great-american-cleanup/Register for the #152PickUpChallenge: https://kab.tfaforms.net/f/152IndividualReg

    Fighting Litter with AI Technology: A Deep Dive into the Rubbish App

    Play Episode Listen Later Apr 8, 2024 20:18


    In this episode, we're excited to bring you a special guest, Emin Israfil, CEO and co-founder of Rubbish, as we explore the innovative intersection of technology and environmental cleanup. We'll hear Emin's riveting journey from a childhood love of programming to founding a platform that champions cleaner neighborhoods. Discover how Rubbish's cutting-edge app and AI technology are revolutionizing the way we tackle litter and illegal dumping, making community clean-up efforts both fun and efficient. Learn how you too can get involved in tracking and improving the cleanliness of your local environment with just a simple tap on your phone. Join us as we dive into the world of tech-enabled environmental change and see how we can all contribute to making our surroundings rubbish-free. Stay tuned for an enlightening conversation that just might inspire you to take part in the Great American Cleanup and help turn the tide against the staggering 50 billion pieces of litter in our country. Let's commit to doing beautiful things together. Now, let's get started.Show Notes:00:00 Come together, clean up, and beautify communities.03:37 Larson (the dog) choked on a chicken bone, inspiring community initiative.08:45 Recycling AI app assists with disposal.12:24 AI speeds up litter surveys with photo IDs.15:54 The app simplifies setup and map creation, including video capabilities and automatic notifications for illegal dumping.19:25 Join the great American Cleanup to make a difference.RUBBISH: https://www.rubbish.love/Great American Cleanup®: https://kab.org/our-signature-programs/great-american-cleanup/Register for the #152PickUpChallenge: https://kab.tfaforms.net/f/152IndividualReg

    Strengthening Oakland: Deputy Mayor Dr. Kimberly Mayfield's Vision for Beautiful Spaces

    Play Episode Listen Later Mar 22, 2024 21:22


    Welcome to "Do Beautiful Things"! In this episode, we have a powerful conversation with Oakland's deputy mayor, Dr. Kimberly Mayfield. Dr. Mayfield shares her insights on the challenges Oakland is facing and the initiatives aimed at making the community cleaner, greener, and more beautiful. From tree planting programs to community cleanups, Dr. Mayfield's work demonstrates the positive impact of maintaining a clean and vibrant environment. Join us as we explore the inspiring efforts to improve Oakland and learn how you can get involved in similar initiatives in your own community. Stay tuned for an insightful and inspirational conversation that will leave you motivated to contribute to the beauty and sustainability of your surroundings.

    Preserving Oakland's History Through Beauty: MLK Grants and Community Collaboration

    Play Episode Listen Later Mar 6, 2024 21:21


    In this episode of Do Beautiful Things, we spoke with Christina Porter, board chair of Keep Oakland Beautiful, about their impactful work in preserving the beauty of Oakland. We learned about the transformative power of murals, the importance of community engagement, and the positive impact of creating green spaces. From the MLK grants to the enduring legacy of Marcus Books, this episode is a testament to the deep connection between beauty, community, and sustainability. It's a reminder that together, we can continue to do beautiful things for our neighborhoods and the world. Stay tuned for more inspiration in our upcoming episodes. "The mural reflects the beauty and wonder of reading. It shows two beautiful black children opening new worlds of learning and excitement within the pages of a book." — Christina Porter Learn more about the MLK Community Improvement Grant HERE.

    Communities in Color: Honoring Dr. King's Legacy Through Beautification Projects

    Play Episode Listen Later Jan 24, 2024 13:25


    In this episode, we pay tribute to Dr. Martin Luther King Jr.'s 95th birthday. Keep America Beautiful (KAB) granted over $230,000 in 2022 and ‘23 through MLK Community Improvement grants, supporting projects enhancing the beauty and cleanliness of areas named after Dr. King. Notably, Jackson, Mississippi, received funding for a project featuring 10 vibrant murals along a mile of Martin Luther King Jr. Drive, honoring Dr. King and Mississippi civil rights leaders.KAB's Senior VP of the Affiliate Network, Dave Forsell, recently attended the mural unveiling and spoke with key members of Keep Jackson Beautiful. You'll hear their stories about how the project came to be and the significance it holds for the city of Jackson.

    Keep the Holidays Beautiful: A Guide to a Sustainable Holiday and New Year

    Play Episode Listen Later Dec 21, 2023 22:30


    The holidays are a time of joy for many, but amid the celebrations, it's easy to lose track of waste. In today's episode, host Jenny Lawson, joined by McCall Vrydaghs, the producer of the Do Beautiful Things podcast, will share tips on hosting a party, gift wrapping, and embracing the holidays sustainably. They will also discuss eco-friendly ways to bid farewell to your decorations when the holidays are over.

    Battery Recycling - The Power Behind Collection

    Play Episode Listen Later Dec 12, 2023 21:01


    Ever wondered whether to toss those old batteries or recycle them? In today's episode, we've got the answers. Jenny sits down to discuss batteries with David Klanecky, President and CEO of Cirba Solutions®. With over 30 years of expertise in Battery Materials, David has held key roles in research & development, operations, commercial ventures, and leadership across diverse industries. His experience spans the global lithium business, energy storage, and various specialty materials sectors. Join us as we delve into the intricacies of battery recycling, covering rechargeable batteries, car batteries, cell phone batteries, and much more. We'll be discussing sustainable best practices in this ever-evolving technological landscape.To learn more about Cirba Solutions®, click HERE.

    The Paper Industry: Assessing Its Sustainability

    Play Episode Listen Later Dec 5, 2023 39:34


    Join us as we assess the sustainability of paper and packaging. Learn how eco-friendly these products really are and discover what this industry is doing to commit to practices that benefit both consumers and the planet. Jenny chats with Mary Anne Hansan, President of the Paper and Packaging Board, where she is responsible for communicating the paper industry's unrivaled sustainability story to millions of consumers. Mary Anne is an enthusiast of paper and paper packaging and is the perfect person to talk to about this topic.Don't miss it!

    Exploring the Path to a Waste-Free Future: A Conversation with TerraCycle®

    Play Episode Listen Later Nov 20, 2023 26:36


    In our next episode, Jenny will explore the idea of a zero-waste future with Tom Szaky, the founder and CEO of TerraCycle®—a global leader in the collection and repurposing of complex waste streams. They will discuss the origins of TerraCycle, its partnership with Keep America Beautiful's Cigarette Litter Prevention Program, the TerraCycle Global Foundation, and their aspirations for the future.

    Recycling Behavior: Insights from The Recycling Partnership

    Play Episode Listen Later Nov 13, 2023 32:26


    In this episode of Do Beautiful Things™, Jenny Lawson chats with Louise Bruce, Managing Director at The Recycling Partnership's Center for Sustainable Behavior and Impact, to gain a better understanding of human behavior around recycling and how to strengthen public awareness across the country. They take an in-depth look at the research behind recycling messaging and how the average person may interpret that message. Additionally, you'll learn about Recycle Check, a QR code that allows consumers to scan and obtain real-time, package-specific recycling information in seconds.

    Truth Behind Recycling: Debunking Myths and Clarifying Facts

    Play Episode Listen Later Nov 2, 2023 28:25


    In this debut episode of "Do Beautiful Things®," host Jenny Lawson, President, and CEO of Keep America Beautiful®, sits down with recycling expert Dr. Michael Washburn to kick off the "Recycling Reality Check®" series. Michael is a senior policy advisor and consultant with Keep America Beautiful. The episode explores crucial topics such as recycling myths, the importance of recycling plastics, and the economic and environmental impact of recycling efforts. Listeners will gain valuable insights into recycling behavior, the recycling process, and practical tips for making a difference in their communities. The episode also features a special segment where Jenny is joined by her mother, Sally, who asks common recycling questions, allowing Lawson to debunk myths and provide clear answers to help listeners make informed recycling choices in their daily lives.

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