Good Monster Audio Explosion

Running a marketing agency is obviously based on marketing strategy as a growth driver for businesses. But that are often gaps that don't allow marketing to work. In this video, I will talk about some of them.

What kind of businesses can you start with a 7k monthly marketing budget? In this video, we take a look at some business opportunities that you can invest in with just a small marketing budget. If you're curious about how to get started in business, this is a great place to start!

If you're running a small business, marketing may not be the right strategy for you. In this video, I talk about three other strategies that might work better for your company.

Is Facebook Dead? Will the same thing happen to TikTok?

On April 18, 2006, Marc Ecko won marketing. The case study might be old, but the lessons are gold!

I'll give you a hint. He would have a crown.

I have a small crush on The Hustle, a daily email newsletter with over 2 million subscribers and sold to Hubspot for over $25 million. If you want to learn how to attract a loyal audience, watch this.

I made 4 tie dye shirts with my wife and kids the other day for free at the local library near our camp in the Adirondacks. Had no idea this industry is worth about $10 billion!

Human Bees is a bad ass staffing agency that figured out the recruiting industry sucked. So they fixed it.

Have you ever been to a pool party and they have one of those giant inflatable unicorns floating in the pool? My 3-year old named our "Corn". Well, those generate north of $100 million in annual sales from what I can tell. Here is how. Make sure you like and subscribe to the channel for more videos like this! RATHER WATCH? John Timmerman:Unicorn Million Dollar Pool - Can You guess How Much It's Worth? CHECK OUT MY WEBSITE https://jtimmerman.com/ LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram | TikTok DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.

You've heard the saying ""you have to spend money to make money."" But what if you're not sure where to start or how to measure your return on investment (ROI)? It can be tough to know which marketing campaigns are worth investing in, and even tougher to track their success. Without knowing your ROI, it's difficult to determine whether a campaign was successful or not. This video is designed to help you launch, measure and grow ROI generating campaigns. We'll show you how to calculate your ROI so that you can make data-driven decisions about where to invest your time and money. Make sure you like and subscribe to the channel for more videos like this! RATHER WATCH? John Timmerman: Digital Marketing ROI Metrics to measure your business success OR READ? https://jtimmerman.com/digital-marketing-roi-metrics-to-measure-your-business-success/ LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram | TikTok DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.

Emily Weiss didn't set out to create a beauty empire. It all started with a blog, Into the Gloss, which was intended to be a labor of love – a place where she could share her passion for all things beauty. However, as the blog grew in popularity, she began to get requests from readers for product recommendations. That's when she had her lightbulb moment: content and e-commerce could work together to create a powerful online presence for her brand. And so Glossier was born. By carefully curating content and leveraging social media, Glossier built a devoted following of fashion-savvy millennials – and cemented its position as one of the most successful direct-to-consumer beauty brands around. This story is one of the thousands of examples of how content marketing has built, grown, and scaled businesses into mini empires. Check out stories like this and more tips on how to create your own mini-empire with content marketing. Make sure you like and subscribe to the channel for more videos like this! RATHER WATCH? John Timmerman: Why do you need a content strategy for your e-commerce OR READ? https://jtimmerman.com/why-do-you-need-a-content-strategy-for-your-ecommerce/ LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram | TikTok DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.

Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone. A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be successful. That's a lot of wasted time and frustration for customers, and it's also bad for business. After all, if customers can't find what they're looking for on your site, they're likely to go to a competitor's site instead. The good news is that there are steps you can take to improve your onsite search, and that's exactly what I talk about in this video

B2B marketing can be a total bear to tackle. But B2B industry is typically behind it's DTC counterparts when it comes to effective, future-proof marketing strategies. It's hard to know what works and what doesn't, and it seems like everyone is doing something different. In this video we talk about the 8 biggest mistakes companies make in their b2b marketing, so you can avoid them!

It's hard to believe that social commerce is still a relatively new concept, but it is. Even though platforms like Instagram, Facebook, Snapchat, and Twitter have been around for years, brands are only just starting to realize the potential of selling products and services through these channels. If you're one of the brands that are still on the fence about social commerce, then you're missing out on a huge opportunity. Not only are these platforms popular with consumers, but they're also perfect for selling products and services. In 2022, social commerce is a no-brainer for brands. These platforms provide tools to connect with customers and sell products and services. So if you're not already using them, now is the time to start. #socialcommerce #digitalMarketing #digitalmarketingexplained #digitalmarketingtutorial #social #socialmedia #trending #products

Affiliate marketing is one of the most effective ways to reach more customers and generate more revenue. It's a type of marketing where brands partner with creators, such as bloggers and social media influencers, to recommend products. This type of marketing is growing in popularity because it's a ""win-win-win"" for everyone involved. Consumers get recommendations from a source they trust, creators get paid for recommending products that they love, and brands earn revenue from a targeted audience. #affiliateMarketing #digitalMarketing #digitalmarketingexplained #digitalmarketingtutorial #Affiliate

As a business owner, you know that data is the new oil (or renewable energy in the very near future if we hope to keep living on this planet). The point is, that it's the fuel that runs every successful business. It fuels every plan, action, and reaction that your team and your business make, just like oil-fueled every machine, factory, and vehicle up until about a decade ago. Over the last decade, cookies have collected highly valuable customer information for businesses all over the world. Data from tracking cookies have fueled the engine of eCommerce growth and helped merchants understand how shoppers interact with their websites, what behavioral triggers motivate their purchases, and how to re-engage them with ads. Just look at all of the eCommerce businesses that have been built exclusively using the $230 billion-plus spent on Facebook and Google Ads in 2020. But all of that will end in 2023 when Google announces that it is getting rid of third-party cookies.

Wish you could generate more revenue from other countries? According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce sales. The world is buying, and International SEO will position your business in search rankings and get your business on track to generate significant revenue in bordering countries; and in some cases, overseas countries.

What will digital marketing look like in 2022? In this video, we take a look at some of the top digital marketing trends that are expected to dominate over the next few years. From AI to voice search, find out what you need to be prepared for!

Amazon was responsible for 83% of overall e-commerce growth in the United States in 2021. Holy c**p! This certainly backs up the statement that we are all just following Amazon around the internet (and probably should continue to do so unless you sell

“In whatever you do, you're not going to stand out unless you think big and have ideas that are truly original. That comes from tapping into your own creativity, not obsessing over what everyone else is doing.” —Sophia Amoruso, founder of Nasty Gal Do you find yourself looking at other people for approval, for inspiration, for validation? I've found myself doing this in business. Listen to this episode for tips and takeaways on how you can step up to stand out in your own confidence. What's your original, creative idea? What makes you unique?

Whether you like it or not, your brand has its place in a hierarchy among millions of other companies. The good news is you don't have to concern yourself with how high or low you are in this hierarchy. All you have to do is recognize and embrace it. If you don't, your brand's eCommerce revenue will continually drop

“I want every little girl who’s been told she’s bossy to be told again she has leadership skills.” — Sheryl Sandberg, COO at Facebook Dead on. All the daughters of the world - let's call them leaders, give them confidence, support their dreams and decisions. I get it, nobody likes to be told what to do, but let's reframe how we label and support girls and women to grow into leaders. Do you see this in our society?

Growing your small business is hard. Competition is stiff, and there will be times you'll find yourself having to do everything just to stay afloat It just comes with the territory. But there are 3 specific areas you can focus on that will significantly impact how your small business grows. One of those areas is you Listen to this episode to learn how you can begin scaling your small business today.

“Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.” —Arianna Huffington, editor in chief of The Huffington Post We can't let fear paralyze us. Calculated risks and failures are a part of our lives. They are the parts we must embrace. They are the parts we have to learn from, get up and grow because of. Make sure you follow my podcast to the show for more episodes like this!

We don't give a sh!t about 99.9999% of the cold emails we get. So face it, most people don't care about your cold email either. It CAN work though. How? You have to understand someone's mindset when they open your cold email. It will NOT work if you go in firing off your sales pitch right off the bat. They don't need your sh!t. You have to catch that one person who does, so quantity matters here, too. Join me in this podcast to flush out real tips on how to make cold outreach work for you. It can work when it's done right. Enjoy this podcast and follow to see more Marketing by John.

"When a man gives his opinion, he’s a man. When a woman gives her opinion, she’s a bitch." - Bette Davis I'll say it again - women are more powerful than men. Negative opinions can be received in many forms. Feedback and opinions from males are excused when feedback and opinion from women are not. Let's talk about chicken sh*t men, too, while we are at it. Watch the quick video for my take on Bette Davis' words. Enjoy this podcast!

Are you using social proof to YOUR advantage? We are naturally drawn to and interested in what others are interested in. Lucky for you, you can make this happen for your brand with some creativity and effort. Pack your platform! Get creative with ways to show people that other people are loving your stuff - the social proof that they need to jump on board with your brand. Want to know more? Tap the play button and enjoy another episode of Marketing by John

In the end, it’s not the years in your life that count. It’s the life in your years. -Abraham Lincoln Whatever it is that you are doing and spending your life doing, make sure it's making the impact you desire. Thrill-seeking, traveling, building communities - it's different for everyone, but the key here is that you have to inject the vigor into your life as you live it. It can't be done as an afterthought once your years are behind you. Enjoy this podcast!

Join me in a quick case study on a 50-year-old brand coming out of nowhere to become a lifestyle brand that's everywhere. Traeger Grills focused on attaching their brand to the lifestyle that people want, specifically that their customers want. They locked arms with ambassadors in spaces they know their customers are interested in - like hunting, camping, racing. It's an example of spending your budget on influencers with a specific, intentional call-to-action directing potential customers to one place. Can this type of strategy work for your brand's marketing goals? You won't know until you set some goals and map out possible paths to get you there. Enjoy the podcast!

Life is really simple, but we insist on making it complicated. –Confucius Let's clear our minds and truly consider what it is that makes us happy. Life is simple. Do those things. We complicate our world and sometimes the voices and influences coming at us cloud our path to happiness. Boil it back down to simple. Make sure you like and follow this show for more episodes like this! Enjoy this podcast!

When you want people to embrace your brand, what you are selling, what you are passionate about, you need to build a community. Sounds great. How do you do it? Listen to this podcast for my tips on four ways to build your brand's community. Be intentional and real. You have to stretch your reach beyond email, beyond a static social media post. Enjoy this episode on the building blocks for building your community. Follow this podcast to be sure to see more tips from John.

Very little is needed to make a happy life; it is all within yourself, in your way of thinking. -Marcus Aurelius We see external sources to find happiness all the time, but it's not the car or the house or the clothes. Everyone's source of happiness is different. And, that answer is the only one that matters. You do you. Find out the two reasons that drive me to be successful as an entrepreneur. ▶️ Leave me a review if you like this podcast. Enjoy this podcast!

Bitcoin, Bitwage, Cryptocurrency, NFTs...say what now? Hey, we are all learning this stuff. Even if you don't use it yet, it's good to understand it because it's coming into marketing like a freight train. Let's nerd out a little and explore the things people are exchanging NFTs (Non-fungible Tokens) for, like digital Formula 1 cars and sneaker art. It's a fascinating world to lean into because our world is effing changing. Love to hear your comments on NFTs and cryptocurrencies. So, please comment and follow to see more episodes while you're at it.

Life is not a problem to be solved, but a reality to be experienced. - Soren Kierkegaard Metaphorical firefighter - good skill to have, yes. But we have to be careful that putting out fires isn't the driving force of how we live our lives. Life is much more than seeing it through the lens of the problems there are to solve. Let love and relationships and success have a place, too. ▶️ Leave me a review if you like this podcast. Enjoy this podcast!

With one of the worst ROIs in modern marketing, why are people still using banner ads? They used to be useful, and they used to perform back in their day, but the tide has shifted. Nobody is clicking banner ads anymore. They interrupt your experience and end up annoying us most every time. It's on my list if I had to name the worst way to spend marketing dollars. Watch the video to walk through why banner ads need to go out of your marketing plan, and how to adjust to make better use of that spend. Enjoy this episode and be sure to follow for more of John's Marketing tips.

The most important thing is to enjoy your life – to be happy – it’s all that matters. -Audrey Hepburn We get so wrapped up and have anxiety every day. Instead of worrying as much about the job you think you want, shift your thinking to focus on what you'll be proud of looking back on your life. Following a dream, spending time with the right people - know what you'll regret so you'll truly be happy. Enjoy this podcast!

Have you tackled your marketing strategy 2021 yet? As technology is making it easier to get digital marketing content out the door, expectations for high-production quality content is getting lower. This is great news for those of us working on marketing strategy for small businesses. Watch this video for tips on marketing strategies you can get started on TODAY to hit your 2021 goals. Enjoy this episode!

Well-behaved women seldom make history." - Laurel Thatcher Ulrich We see females supporting each other in social groups, in business, even in the VC world. More of this!! Watch for my message to women on being bold. ▶️ Leave me a review if you like this podcast.

The quickest way to grow your brand - content creation. This doesn't mean you have to love or feel natural being on every single social media platform. I get it, but what you should do is choose at least 1 or 2 and own those. LinkedIn or Clubhouse? Awesome. Instagram and YouTube? Go for it. Enjoy this video exploring how to embrace creating content. Here's to your next step in engaging content that moves your audience...and moves your brand.

“You don't try to build a wall. You don't set out to build a wall. If you don't say I'm going to build the biggest wall. It's ever been built. You say I'm going to lay this brick as perfectly as a brick can be laid and you do that every single day and soon you have a wall. It's difficult to take this first step. When you look at how big the task is never huge to me. It's always just one brick." - Will Smith We can freeze up when we see the big goal. It looks impossible - so impossible we don't think we can start because we don't think we can finish it. The Fresh Prince himself, Will Smith, says it well. Take one step and lay the one brick. Repeat. The sooner you can grasp that by laying one brick at a time and working towards your goal slow and steady, the sooner you will be building your empire. Subscribe to our podcast to see more Quotes to Live By videos!

Let's talk about a marketing funnel explanation you can sink your teeth into. From headlines to copy to clickable actions for your customers to take, you need to be purposeful in leading with marketing funnel brand awareness. Progressing your customer or prospect through a funnel won't happen by accident. Set your marketing funnel goals and execute them! Enjoy this episode and be sure to subscribe for more of John's Marketing tips.

"Success isn't about how much money you make, it's about the difference you make in people's lives." Michelle Obama This rings true from my personal experience, when I was younger, I was so focused on making money. What I saw was that impacting my team and seeing them grow personally was worth more than the money coming in. Leading other people successfully is the currency I need. Making money isn't bad. It helps better your life, sure, and others you impact but, it's not the bottom line, finding the way you can impact others and feel happy is.

Don't sleep on Clubhouse. It's one of the newest shiny objects that we are loving and think you should be in the know. I'll tell you the 411 on why Clubhouse is valuable to you. You can tap into the real-time content to discuss, observe, raise your hand to ask questions, or duck out. It's a networking jackpot. Hit me up (JohnTimmerman) when you get on Clubhouse so we can connect. Get more Marketing By John videos!

"Where there is love there is life". Mahatma Gandhi It's a success-driven hard-charging world out there. With all the negativity in the world, it can be tough to let the light and love shine on us. Gandhi reminds us that happiness and love are necessary - that love is the basis of life. So simple and such a powerful perspective to own. To see more Quote to Live By videos, subscribe!

LinkedIn is THE place to go. Let's talk about making it work for you, whether you are a founder, hiring manager, contractor, director - you name it. Your LinkedIn profile needs some attention, and I'll give you tips on how to optimize it and include what people want to see. And, we'll look at how to embrace the CONNECT button. So grab your engagement pod pals and get to it on making LinkedIn work for your business growth. Enjoy this episode and be sure to subscribe for more of John's Marketing tips.

"Happy are those who dream dreams and are ready to pay the price to make them come true." - Tupac Shakur Even from the grave, his quotes share insight that is relevant today. Those who dream and are willing to take the gut punches to do what it takes to get there are the winners. Starting a business is a good way for people to get creative to realize their dreams. It takes doing the dirty work to find success. I've experienced this myself and learned how important it is to pay the price to make my dreams come alive. Are you ready?

Business leaders - your choices are to embrace change or die off. 2020 taught us that. We were forced to change to survive. In this episode, we'll talk about examples of how we've had to make it work as owners and managers. Travel effectively stopped, while video conferencing went up, and the restaurant industry took a crash course in how to adapt. How'd you adapt? Tell us below, and don't forget to subscribe!

“Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." - Steve Jobs Finding the confidence to do what you know is right for you is SO hard. Some of us are born with that ability (and can start businesses like Apple), and some have to work really hard to find their voice. The paved path isn't always the path we should take. Even when it's harder and bumpier, it's important to find the courage to make your own path! Be you, be courageous, and be happy! Don't forget to follow your heart AND this podcast to see more Quotes to Live By videos!

There's no silver bullet on an easy, fast way to gain customers. But there are effective strategies you can start to amp up that pipeline NOW. Maybe your business was a little bit affected or crushed by the pandemic and you want to know how to get customers, hit the play button to discover new alternatives to get customers for your business. Let's take a real honest look at tapping into your circles, checking our own business breaking points, and how to put an action plan to work to go find those new customers. Subscribe to hear more marketing and business tips!

“The more you praise and celebrate your life, the more there is in life to celebrate.” Oprah Winfrey. Leave it to Oprah for this ah-ha moment. I think she's reminding us to smell the roses and be grateful. Oprah, if you are watching, your invitation to come on this podcast awaits! When you are in a positive environment with a positive mindset, you train your brain to find the good. Gratitude and thankfulness gives you a refreshing point of view. Subscribe for more Quotes to Live By videos.