Podcasts about strategy marketing

It's a big day at WCCO, not just Chad's birthday but its the Cure Blood Cancer Radio Auction in partnership with NMDP! We kick the bidding items off with a dinner for two in the famous Sid Hartman booth at Murray's Steakhouse! Chad is also joined by Erica Jensen (Senior Vice President, Innovation, Strategy & Marketing at NMDP. Listeners then bid on naming rights to the WCCO studios for an entire month. NMDP is a global nonprofit leader in cell therapy, helping save the lives of patients with blood cancers and disorders.

It's a big day at WCCO, not just Chad's birthday but its the Cure Blood Cancer Radio Auction in partnership with NMDP! We kick the bidding items off with a dinner for two in the famous Sid Hartman booth at Murray's Steakhouse! Chad is joined by Erica Jensen (Senior Vice President, Innovation, Strategy & Marketing at NMDP. NMDP is a global nonprofit leader in cell therapy, helping save the lives of patients with blood cancers and disorders. NMDP aims to create a world where every patient can receive their life-saving cell therapy.

Join Alex Tapscott and Andrew Young as they decode the world of Web3 with special guest Anthony Day, Head of Strategy & Marketing of Midnight. Listen in as they discuss Anthony's background and journey into the space, Portugal's crypto scene, Midnight's launch strategy and long-term vision, how Midnight works, its focus on building its own L1 ecosystem versus serving as a middleware layer for other chains, the three generations of smart contract platforms and where Midnight stands, why Midnight chose Cardano to be its partner network over others, the future of onchain privacy, the U.S. government's evolving stance on crypto, and more.

Episode 244: What defines a differentiated customer experience? It starts with a clear framework for measuring intangible value and making calculated trade-offs. In this special tribute show, we revisit our 2016 conversation with Eric Almquist, a former partner at Bain & Company, on the Elements of Value. This framework transforms how businesses understand loyalty, brand equity, and growth. Inspired by Maslow's hierarchy of needs, Eric made value practical, categorizing 30 elements into functional, emotional, life-changing, and social impact levels. His research connected the dots between delivering on multiple elements and revenue growth. Learn how successful industry leaders deliberately layer value over time and how even in B2B, solutions that ease complexity can offer emotional benefits, such as hope. Eric was a pioneer in customer analytics and segmentation, his mantra being: What do customers truly value? His valuable insights continue to shape business thinking. Today we celebrate his legacy in customer experience and brand strategy. Guest: Eric Almquist, former partner, Strategy & Marketing practice, Bain & Company Host: Rob Markey, Partner, Bain & Company Give Us Feedback: We'd love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. Want to get in touch? Send a note to host Rob Markey: https://www.robmarkey.com/contact-rob Topics Covered: [00:01:00] Eric Almquist discusses the Elements of Value and why they were created to help managers better understand demand [00:02:00] Eric's contributions to customer analytics, segmentation, and experimental design [00:03:00] How the Elements of Value were first developed, inspired by questions about what customers truly value [00:04:00] The connection between the Elements of Value and Maslow's hierarchy of needs and why Maslow's model is hard to apply in business [00:05:00] The four levels of the Elements of Value: functional, emotional, life-changing, and social impact [00:06:00] The impact of delivering multiple elements of value on revenue growth and customer advocacy [00:07:00] The 2016 Harvard Business Review article and how the framework connects to Net Promoter Score℠ [00:08:00] Unexpected insights from the research, including how B2B solutions can provide emotional value, such as hope [00:09:00] The evolution of the framework, from 16 to 36 elements over time [00:10:00] How value can persist across generations, such as in heirlooms and wealth preservation [00:11:00] The role of brand strategy and the caution against over-promising value in marketing [00:12:00] Closing remarks from Rob Markey, reflecting on Eric Almquist's impact and legacy Time-stamped Notable Quotes: [00:01:00] "There's a fundamental asymmetry within management that it's easier to manage the cost side than it is the demand side, because the cost, you can see, you can quantify. It's much harder to know how to increase demand, and how to increase revenue. That asymmetry is what's motivated me to develop the elements of value.” [00:04:00] "Maslow's hierarchy of needs was developed in the mid-20th century. So as we're drawing on something very old, when I talk to audiences, I'll ask them if they know Maslow's hierarchy of needs and all the hands go up, and then I ask them how many of you have used it to, say, improve a product or think of a new product, and the hands tend to go down. The reason is that it's pretty academic." [00:05:00] "We began to think about functional elements of value, emotional elements of value that could be life-changing. Following Maslow's hierarchy, the top of the pyramid, the highest level of motivation, was around altruism or charitable giving. We call that social impact." [00:07:00] "If you are delivering on zero elements of value by our threshold definition, revenue growth tends to be around negative 2%. If you're delivering on four or more elements of value, the average is 13%. Eight of the original 47 companies that we looked at were delivering on zero elements of value at our threshold. The truth is if you're delivering on zero elements of value for very long, you're probably going to be crushed by a competitor or be acquired, would be my guess." [00:09:00] "[The elements of value] really began as a thought experiment. I began thinking about all the work that I had done over all the decades, thinking about what I've heard in focus groups and interviews and observations and surveys. I began to realize value is not infinitely complex nor mysterious. There are actually things that you can point to that are appealing or not appealing.” Additional information on what was discussed in today's episode: HBR article, The Elements of Value, by Eric Almquist, John Senior, and Nicolas Bloch: https://hbr.org/2016/09/the-elements-of-value  Eric's perspective on the elements of value: https://www.bain.com/insights/eric-almquist-managing-the-elements-of-value-video/ Episode 117 of Customer Confidential with Eric, What Do B2B Customers Want?: https://baincompany.libsyn.com/ep-117-eric-almquist-what-do-b2b-customers-want  Explore the B2C elements of value in more detail here: https://www.bain.com/insights/elements-of-value-interactive 

Are you truly marketing your wedding business, or are you just hoping for leads to magically appear? In this episode, Katie and Roxy break down the three essential marketing must-dos that every wedding pro needs to implement right now. We're talking fast and slow marketing, the difference between strategy and wishful thinking, and why predictable income is key to long-term success. Grab your notebook (and maybe a bevy), and let's dive into building a marketing plan that actually works!

16 years in the business, 500+ deals, Was a solo agent for 9 years, then was a partnership with my wife for 3 then started to build a team. We are a team of 7 now. Prior to real estate I was in law enforcement and corrections for 21 years. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Joining Brianna on the podcast again is Cynthia, the brand strategist who gave Masters in Travel our new look! Together, these two branding gurus delve into the essentials of effective strategies to truly connect with clients. Gain clarity on how to practically implement a marketing plan...and how that differs from develop a marketing strategy. Plus, Cynthia offers actionable advice on identifying your unique value proposition, the role of client experience in branding, and how to make the most of your marketing efforts without overspending.

Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing's Role in Strategy: Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales. The “best brand campaign is ownership” — creating experiences where customers interact with your product is the ultimate branding tool. Overcoming Tensions Between Departments: Collaboration is key: Marketing, sales, and business strategy must work cohesively to scale effectively. Avoid “looking good but going nowhere” by focusing on growth and scaling rather than aesthetics or superficial metrics. Demand Generation vs. Lead Generation: Demand generation is about creating interest and need through trust, insights, and engagement strategies. Lead generation is the result of demand generation — capturing signals of high intent from potential customers. Navigating Mindsets in Business: Understanding the reptilian, autopilot, and visionary brain modes can help individuals stay creative and productive rather than reactive. Awareness and emotional intelligence are crucial for overcoming workplace tensions and building better interdepartmental relationships. Practical Marketing Tactics: Use introduction events, scorecards, and assessments as effective ways to engage and nurture potential customers during the consideration phase. Experimentation is key: Test new ideas on a small scale to gather actionable data before scaling them. Importance of Long-Form Content: Long-form content like podcasts builds trust and transparency, offering unfiltered insights that resonate deeply with audiences. Shorter content should always lead back to the long-form version to maintain authenticity and context. Communicating Ideas Internally with CAPSTONE: Use Daniel Priestley's CAPSTONE framework to structure pitches: This approach ensures clarity, builds trust, and fosters collaboration, making it easier for stakeholders to buy into ideas. Boredom as a Success Indicator: Scaling success often feels monotonous — repetition and consistency in executing a proven strategy are essential for sustainable growth. Adapting Scarcity Tactics: Even small businesses can introduce scarcity by testing waitlists, exclusive offers, or time-sensitive promotions to create demand.

It's not every day that one gets to pick the brain of an industry hall of famer… and that's why, friend, today you're in for a treat.I'm beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.We're diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.But don't get it twisted… this isn't your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.Click play to hear all of this and:(00:01:18) Why most people don't actually have a “marketing problem”—it's something deeper.(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).(00:06:02) How Google became a brand people love, without ads. (Yes, really!)(00:09:07) Why Seth's iconic book Purple Cow changed the game for marketers everywhere.(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.(00:24:05) How to stop chasing false proxies (a.k.a. things that don't matter, like views and likes).(00:24:46) When to let go of what's no longer working and pivot—without regret.(00:26:57) Seth's #1 mantra for success: “This might not work.”Listen to Related Episodes:Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795Connect With Seth Godin:Seth's new book, This is Strategy: https://geni.us/thisisstrategySeth's blog: https://seths.blog/Follow Seth on Instagram: https://www.instagram.com/sethgodin

Nikki Jackson is the Senior Vice President of Strategy & Marketing at MTI America. Nikki is a data-driven strategic executive leader with over 17 years of experience in the property and casualty insurance and benefits delivery industry. During her career, Nikki has affected almost every aspect of the claims management process, working with over 100 Fortune 500 companies, dozens of TPAs and carriers, and countless vendors in various roles from operations to strategy and marketing. She authored the insurance industry's largest academic research study on the talent shortage and is passionate about attracting and retaining talent. She is also the founder of The Work Comp Power Prompt and is active in RIMS, the CPCU Society, and the Alliance of Women in Workers Compensation. On this episode of the In The Know podcast, Chris Hampshire and Nikki discuss technology, talent, and the state of the insurance industry.   Key Takeaways   Nikki's professional experience has exposed her to all sides of the claims journey. Nikki feels that the industry chose her and she was hired on the spot. The state of technology in the insurance sector is constantly evolving. Techniques for applying new technologies to legacy systems. The impact of AI on the sector and the industry talent. Confronting the changing nature of the industry requires being open to what is coming next. Claims adjusters can use new technologies to complete forms and file claims. The current state of talent in the industry needs to shift away from claiming “accidental careers.” Details of the Elevate the Adjustor blog. Nikki's experience as a female leader and mentor in the insurance industry. The importance of involvement in professional organizations throughout a career. Ideas for finding non-traditional talent to bring into the industry. Educating the next generation of claims adjusters in the era of telework. A look to the future of the technologies that are permeating the industry. The future of in-person conferences. Managed care opportunities are being enhanced by AI. A five-year look to the future of technology and talent of the industry. Nikki's advice to her early career self.   Quotes “Technology in the insurance industry is at the point that people need to evolve or they will be stagnant.” “Once you find out what the problem is, then you can look to the technology for solutions.” “The current state of talent in the industry is constantly shifting.” “We need to get out in the community and share what an incredible industry this can be.”

Key Takeaways:Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber's online visibility and engagement.Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Another interesting session with one of our passionate industry professionals who loves what she does and knows what a difference we all make by doing our jobs well and being engaged and continually learning. Someone who recognises the colleagues who support the business from the operations perspective - the engines of our outcomes and services - Full respect. This podcast has a genuine message running all the way through it, and has a fantastic ending worth the wait. It defines why we are all in Cargo and why new potential colleagues should listen to such a reflection from Linda who delivers the closing message so very well.

Get your Human Design chart for FREE at ouiwestudio.com Request a FREE 30-minute biz strategy sesh. Today's guest:  Emma Dunwoody is a Human Design Expert, Master Coach, Behavioral Specialist, and host of the #1 Global Human Design Podcast. She wakes people up to the power within them using her unique method of Transformational Human Design™, a system of self-knowledge and guidance unlike anything else that exists.  In this episode we discuss: Human Design for personal and professional development Human Design for business strategy Where to look on your chart for clues about your business strengths What our strategy and authority can tell us Human design for marketing and branding  How Human Design can help us step into our unique approach to sales What our North and South Node gates indicate on our HD chart Why confidence comes with taking action The Incarnation Cross and what it can tell us RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. https://www.emmadunwoody.com/ Gene Keys Activation Sequence Listen to Emma's podcast: The Human Design Podcast Connect with Emma on IG: @the_human_design_coach Travel with us: get details on the Joshua Tree Sabbatical Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Want to chat about this episode? Text

In this episode of Unicorny, Dom Hawes and marketing strategist Paul Worthington continue their examination of marketing's modern challenges. They tackle how to turn the overwhelming flood of data into a strategic advantage and discuss what it really takes to make an impact in the C-suite. Are you leveraging your data to its full potential? Let's find out how you can sharpen your approach. Critique of dashboard metrics and the biases they introduce The importance of hypothesis-driven strategies over purely data-driven tactics Mastering the language of business and finance to elevate your role in the C-suite Re-evaluating the integration of marketing and sales to enhance strategic focus Curious about transforming these challenges into opportunities for growth? Listen to this episode for actionable strategies that could redefine your approach to marketing leadership. About Paul WorthingtonPaul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era. He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world. Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly. At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation. Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams. Links  Full show notes: Unicorny.co.uk  LinkedIn: Paul Worthington | Dom Hawes  Website: Invencion Sponsor: Selbey Anderson  This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of Unicorny, Dom Hawes and marketing strategist Paul Worthington continue their examination of marketing's modern challenges. They tackle how to turn the overwhelming flood of data into a strategic advantage and discuss what it really takes to make an impact in the C-suite. Are you leveraging your data to its full potential? Let's find out how you can sharpen your approach. Critique of dashboard metrics and the biases they introduce The importance of hypothesis-driven strategies over purely data-driven tactics Mastering the language of business and finance to elevate your role in the C-suite Re-evaluating the integration of marketing and sales to enhance strategic focus Curious about transforming these challenges into opportunities for growth? Listen to this episode for actionable strategies that could redefine your approach to marketing leadership. About Paul WorthingtonPaul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era. He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world. Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly. At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation. Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams. Links  Full show notes: Unicorny.co.uk  LinkedIn: Paul Worthington | Dom Hawes  Website: Invencion Sponsor: Selbey Anderson  This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Meet Cindy, a virtual spokesperson designed to forge stronger connections between shoppers and shopping centers. Cindy was created using AI tools, but isn't herself an AI. This episode explores the motivations behind Cindy's creation. The team behind Cindy delves into the challenges and successes of bringing a virtual influencer to life, emphasizing the potential of virtual influencers in building trust and authenticity. This conversation also touches on the technological and creative processes involved in designing Cindy's appearance and personality, aiming to reflect a broad appeal while maintaining a specific charm.  - Liz Glosson is Director of Account Management at The Dealey Group. - Ashlyn Booth is Senior Vice President, Director of Strategy & Marketing for Retail Property Management at JLL. - Corbett Guest is President and Chief Strategy Officer at Imaginuity.  To see Cindy in action, watch a video version of this episode: https://www.youtube.com/watch?v=5d9qdoU9wJw&t=2468s James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe:  Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.  

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Justin Smulison interviews Nikki Jackson, MBA, CPCU, ARM, CDMS, Vice President of Strategy & Marketing at MTI America. Nikki speaks about her invitation into the industry and shares the highlights of her career. She discusses her enthusiasm for workers' compensation and what she has learned in the field. She speaks of her thoughts on AI and then explains what she will cover in her two sessions at RISKWORLD 2024 on May 7th. Nikki tells about how supportive her family has been in her career as she travels.   Key Takeaways: [:01] About RIMS and RIMScast. [:14] Public registration for RISKWORLD 2024 is now open. Explore infinite opportunities with RIMS from May 5th through May 8th, 2024, in San Diego, California. Register at RIMS.org/RISKWORLD. [:31] About today's EPISODE of RIMScast. My guest today is Nikki Jackson and we will talk all about workers' compensation and risk management. [:53] As you know, RISKWORLD 2024 is coming up from May 5th through May 8th, 2024, in sunny San Diego, California. Registration is open at RIMS.org/RISKWORLD and at the link in this episode's show notes. Register today! [1:13] In Episode 276 of RIMScast we had opening keynote Peter Diamandis join us. Check out that episode for just a taste of what's in store for RISKWORLD 2024. The full roster of keynotes has been announced! I'm so excited! We will be welcoming Academy Award-winning actress, director, and activist, Marlee Matlin! [1:37] For our industry keynote, we will be rejoined by Evan G. Greenberg, the Chairman and Chief Executive Officer of Chubb Limited and Chubb Group. That session will be sponsored by Chubb. Just announced, our closing keynote on May 8th will be Daymond G. John. You know him from Shark Tank. He's also the Founder of FUBU. I'm a big fan! [2:01] I'm extremely excited about that closing keynote on May 8th! Experience all the energies of our keynotes at RISKWORLD! Register at RIMS.org/RISKWORLD. We want to see you there! [2:15] My guest today is the Vice President of Strategy for MTI America and I don't think I've ever met anybody as enthusiastic about workers' compensation as she is. She is Nikki Jackson, MBA, CPCU, ARM, CDMS. Nikki will be leading two discussions at RISKWORLD on May 7th. [2:41] At 10:45 a.m., Nikki will be leading The Workers' Compensation Talent Shortage, the industry's largest exploratory study focused on workers' compensation, and at 2:45 p.m., Nikki will co-host Uncovering the Impact of Socioeconomic Diversity in Workers' Compensation Cases. [2:58] Nikki Jackson is a dynamic force in the field of workers' compensation! Let's get her perspective on the state of workers' compensation today. Nikki Jackson, welcome to RIMScast! [3:35] Justin especially loves doing RIMScast episodes when he knows the guests. Justin and Nikki met at a RISKWORLD session that he hosted a couple of years ago and they have stayed in touch. Nikki is passionate about workers' compensation. [5:17] Nikki was fortunate enough to be invited into this industry by Jami LeTourneau of Liberty Mutual. Jami was a team manager in Philadelphia. She looked at Nikki's resume and saw she was a Certified Nursing Assistant (CNA) and had been a paralegal. Jami said that worker's compensation would be perfect for Nikki. She hired her on the spot. [6:24] Nikki went to Boston to go through Claims College. When she got back, she started adjusting workers' compensation claims and asked a lot of questions over the cubicle walls. She decided to learn all she could about policies, pricing, claims adjustment, and TPAs. [7:26] Jami was working toward her CPCU and she suggested to Nikki to take the ARM class and then the CPCU class, so she did. She wanted to get into leadership so she went to work for a TPA in King of Prussia, Pennsylvania. She got to work with Southwest Airlines and she calls Southwest an incredible employer that cares about its people. [8:04] Nikki shouts out to Patty Cowell, Dave Banta, and countless others in Southwest's phenomenal risk management program. Nikki got into a leadership role. It was “nuts” but such a great environment to learn in. She had a team of adjusters handling multiple states in the Northeast. [8:41] They worked with amazing clients like Best Buy, Cargill, Eaton, Louis Vuitton, and many more. She got to see how they worked their workers' compensation programs and to sit at the table with them. It started to feel like a partnership with some of her clients. [9:25] At that TPA, they offered more than workers' compensation. Nikki started to look at integrated programs, then liability, and then saw opportunities in disability and leave of absence, so she got a few other designations to learn those lines of business. [9:46] That's how she wound up on the Delta Airlines program and got national exposure to workers' compensation. Workers' compensation is her “baby.” She still has liability exposure, and her husband is an adjuster on the liability side. Dinner conversations are often damage points with a truck vs. a car, and the percentage at fault. [10:25] Working with risk professionals has helped Nikki see gaps in the industry. She saw what both good programs and not-so-good programs look like. She had a good grip on claims at a granular level but also from the 10,000-foot above view by working on technology projects and innovations to make the experience better for all stakeholders. [11:06] Now Nikki is on the ancillary side and more than ever, she understands how a vendor's technology, people, and network impact claims. [11:37] Workers' compensation is a great place to be. There's no shortage of work. Nikki suspects that there were about 1.1 million workers' compensation claims filed in 2023 for about 125 million workers. She predicts 3 in 100 workers will file workers' compensation claims this year. There are about 324,000 adjusters.  [12:45] Financially, workers' compensation is the shining star of casualty, for now. The coverage is affordable for companies and it looks like it will stay that way, at least for this year, and things are looking good for businesses. [13:02] There are a few things to keep an eye on. Mental injury is a huge focus right now. There is an increase in the more serious injuries, referred to as catastrophic losses. There is a growing focus on workplace safety initiatives and injury prevention programs. Medical costs and inflation affect serious injuries. [14:18] A new law in California requires employers to have a workplace safety and accident prevention plan in place by this summer. Nikki believes we will see similar laws in other states. [14:30] RIMS plug time! You can sign up now for RISKWORLD pre-conference workshops. They will all be held on May 4th and 5th at the San Diego Convention Center. The link is in this episode's show notes. [14:43] The topics include but are not limited to Applying and Integrating ERM, Fundamentals of Insurance, and a RIMS-CRMP Exam Prep Workshop. Go to RIMS.org/RISKWORLD, go to Learn, and then Workshops and you'll find them there. [14:59] RIMS Virtual Workshops: Visit RIMS.org/virtualworkshops to see the full calendar. Virtual workshops are in session, beginning in June, starting with Leveraging Data and Analytics for Continuous Risk Management. A three-part course that begins on June 6th. We've got Fundamentals of Insurance on June 11th and 12th. [15:20] We've got Fundamentals of Risk Management on June 18th and 19th and we've got Captives as an Alternate Risk Financing Technique on June 26th and 27th. [15:29] More information about these workshops and others is on the RIMS Virtual Workshops page and a link to the full calendar is in this episode's show notes. [15:37] On April 11th, Clara Analytics returns to present AI's Impact on Emerging Risk Management Trends. On April 18th, Hub International returns for the second installment of its Ready For Tomorrow Series, Challenging the Status Quo: Rethinking Your Casualty Risk Strategy. [15:59] Archer makes its RIMS Webinars debut on April 23rd at 11:00 a.m. Eastern. The session is titled Advancing RMIS: Strategies for Modern Risk Management. Visit RIMS.org/Webinars to learn more about these webinars and to register! Links are in the show notes. Webinar registration is complimentary for RIMS members. [16:29] We've got some critical reading to plug real quick. RIMS recently published its new Executive Report, “Leveraging Insurance and Risk Management to Address Political Risk.” The report defines political risk while outlining key considerations that professionals should explore to effectively and proactively address political volatility. [16:48] The report is exclusively available to RIMS members for the first 60 days. Visit the link in this episode's show notes and also the Risk Knowledge page of RIMS.org to download. [17:08] Nikki is a geek about AI. She says we all use it every day, all the time. We just may not realize it. Technology is playing a huge role in workers' compensation. A recent survey showed that 77% of respondents in the risk and insurance industry say that they're jumping on the AI bandwagon in some form or another. [18:45] It's used in sales, underwriting, ops, and claims processing. Nikki talks a lot about the use cases on social media, for fraud detection, to assign new claims, or predictive analytics to flag claims that could go in the wrong direction. It's used in the risk control and pricing space. You've got to get on board. [19:33] There is still a talent shortage in workers' compensation. AI just augments the role of claims professionals. It's an aging industry and with a lot of experienced claims adjustors retiring, that institutional knowledge will be hard to replace. AI can't do it at that level. [20:04] For professionals new to workers' compensation, who lean into AI, it will be a great place to be. They'll need to learn how to use the tools properly or build them into the claims system in the right way. Their inboxes are flooded with massive amounts of data in medical and legal documents that take a long time to read and pull data from. [20:43] A resource to help you get the data that much faster, more efficiently, and possibly with less human error, is a tremendous advantage. [21:10] We're coming up on RISKWORLD 2024 in San Diego, California, from May 5th through May 8th. Nikki is leading a session called “The Workers' Compensation Talent Shortage,” the industry's largest exploratory study focused on workers' compensation. [21:41] Nikki is excited about RISKWORLD 2024. Carey Armistead from SOMPO North America will join her. They will dive into the study. There were two groups surveyed: 432 college students about what is important in attracting them, and 140 claims professionals, speaking about retention of talent. Nikki thanks all who participated. [23:36] Nikki has two sessions on May 7th. The morning session at 10:45 a.m. is about the workers' compensation talent shortage. The afternoon session, joined by Dawn Watkins at 2:45 p.m. is a career development session discussing the attributes, traits, and unique characteristics within diverse groups. It will also cover goals for claims. [24:18] Nikki and Dawn will link DE&I to results in increased innovation, improved decision-making, and better outcomes. It should be a good session. [25:37] Nikki had her fourth child since the last time Justin saw her. She posted on LinkedIn about maternity and parental leave and the accommodations that were made for her. She was uncomfortable posting, but many people have seen her through each child and each work change and supported her. [29:24] Nikki's husband and family support her travel and absences. Shoutout to George! [29:55] Nikki Jackson has two sessions at RISKWORLD 2024 on May 7th, one at 10:45 a.m. and one at 2:45 p.m. Anybody who's going to be there, check out her sessions! She's one of the most enthusiastic people Justin has ever seen at RISKWORLD. [30:26] Nikki will be available for questions after her sessions. She's very active in her sessions and loves the interaction and the energy. [30:43] Nikki, thank you so much for joining us on RIMScast! [30:52] Special thanks again to Nikki Jackson for joining us! She will be hosting two sessions at RISKWORLD 2024 on May 7th. [31:01] The first session is at 10:45 a.m. in Room 29CD, for The Workers' Compensation Talent Shortage, Gaining Insight from Adjusters and College Students. At 2:45 p.m., for the second session, she will be in room 24BC, for Uncovering the Impact of Socioeconomic Diversity in Workers' Compensation Cases. [31:20] Hang around if you have questions for Nikki after her sessions. To learn more about her, visit ElevatetheAdjuster.org. [31:33] Go to the App Store and download the RIMS App. This is an exclusive members-only benefit with all sorts of RIMS resources and coverage. Everybody loves the RIMS App! [31:57] You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in our show notes. RIMScast has a global audience of risk professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate! Contact pd@rims.org for more information. [32:39] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [32:56] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [33:12] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com, and check out the blog at RiskManagementMonitor.com. Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [33:32] Thank you for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Mentioned in this Episode: RISKWORLD 2024 — San Diego, CA | May 5–8, 2024 RISKWORLD Pre-Conference Workshops RISKWORLD Speakers NEW FOR MEMBERS! RIMS Mobile App“Leveraging Insurance and Risk Management to Address Political Risk” — RIMS Executive Report RIMS DEI Council Spencer Educational Foundation — Grants Page RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Virtual Workshops   RIMS Webinars: AI's Impact on Emerging Risk Management Trends | Sponsored by Clara Analytics | April 11, 2024 Hub's “Ready for Tomorrow” series: “Challenging the Status Quo: Rethinking Your Casualty Risk Strategy” | Sponsored by Hub International | April 18, 2024 Advancing RMIS: Strategies for Risk Management | Sponsored by Archer | April 23, 2024 RIMS.org/Webinars Upcoming Virtual Workshops: See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops Related RIMScast Episodes: “Risk Fundamentals with Chris Hansen” “Including Disability In DEI Efforts with Alycia Anderson” “Future Workers Comp Scenarios with Dr. Richard A. Victor” (2020) Sponsored RIMScast Episodes: “Elevating RMIS – The Archer Way” | Sponsored by Archer (New!) “Alliant's P&C Outlook For 2024” | Sponsored by Alliant “Why Subrogation is the New Arbitration” | Sponsored by Fleet Response “Cyclone Season: Proactive Preparation for Loss Minimization” | Sponsored by Prudent Insurance Brokers Ltd. “Subrogation and the Competitive Advantage” | Sponsored by Fleet Response “Cyberrisk Outlook 2023” | Sponsored by Alliant “Chemical Industry: How To Succeed Amid Emerging Risks and a Challenging Market” | Sponsored by TÜV SÜD “Insuring the Future of the Environment” | Sponsored by AXA XL “Insights into the Gig Economy and its Contractors” | Sponsored by Zurich “The Importance of Disaster Planning Relationships” | Sponsored by ServiceMaster   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars Risk Management Magazine: “Balancing Workplace Safety with Employment Protections for Cannabis Use” New white paper: “Improving Standard of Care and Reducing Mental Health Risk in Construction” (Sponsored by Zurich) Risk Management Monitor RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Stories — New interview featuring Dr. Lianne Appelt! Spencer Educational Foundation   RIMS Events, Education, and Services: RIMS Risk Maturity Model® RIMS Events App Apple | Google Play   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Nikki Jackson, MBA, CPCU, ARM, CDMS Vice President of Strategy & Marketing | MTI America Elevate The Adjuster — Elevatetheadjuster.org Nikki Jackson at RISKWORLD, May 7, 2024   10:45 a.m. The Workers' Compensation Talent Shortage: Gaining Insights from Adjusters and College Students Career Development ROOM 29CD   2:45 p.m. Uncovering the Impact of Socioeconomic Diversity in Workers' Compensation Cases Diversity, Equity & Inclusion ROOM 24BC   Tweetables (Edited For Social Media Use): I was fortunate enough to be invited into this industry by a woman named Jami LeTourneau, who was and still is with Liberty Mutual. She was a team manager in Philadelphia. — Nikki Jackson   Financially, workers' compensation is the shining star of casualty, for now. The coverage is affordable for companies and it looks like it will stay that way, at least for this year. — Nikki Jackson   We all use AI every day, all the time. We just may not realize it. — Nikki Jackson   I tend not to sit still. I tend to be all over the place, walking and getting close to folks,  and I love the interaction and the energy. — Nikki Jackson  

If managing leads feels overwhelming, it's time for a change. Find out how LeadFlows transforms your sales game by automating follow-ups and streamlining your pipeline, leaving you free to close more deals. Don't miss this opportunity to scale smarter!

➡️ *Please support this podcast by clicking on our sponsor:* vanta.com/cxotalkIn episode 817 of CXOTalk, we welcome Greg Stuart, CEO of MMA Global, for an engaging conversation on the evolving role of Chief Marketing Officers (CMOs) in the rapidly shifting landscape of AI-driven marketing. Greg shares his expert views and data-backed insights, drawing from his experience leading MMA Global, an important nonprofit industry body for CMOs. This episode explores the current challenges and future directions of marketing in the AI era, offering valuable perspectives for CMOs and marketing professionals.

In this podcast, learn about the transformative power of AI in marketing, content creation, and advertising, positioning it as a revolutionary force that can significantly enhance business success and efficiency.

Introducing the Smart Girls Content Creation + Offer Mastermind: JOIN NOW Join our free Human Design for Content Creation Workshop happening on December 13th. The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.   Today's guest:  Emma Dunwoody is a Human Design Expert, Master Coach, Behavioral Specialist, and host of the #1 Global Human Design Podcast. She wakes people up to the power within them using her unique method of Transformational Human Design™, a system of self-knowledge and guidance unlike anything else that exists.  Her vision is to take Human Design mainstream so it becomes the most widely accepted global profiling, behavioral, and healing system — she believes it will transform personal development, education, and business forever. Emma wants to inspire everyone to unlock their inner wisdom, take their power back, and feel deeply confident in their decisions. This will create a population that values themselves and courageously lives their truth, delivering us to a new paradigm of peace, joy, and abundance. In this episode we discuss: How Emma found Human Design Emma's depression and panic disorder diagnosis  The missing link in Emma's healing Being paid to be yourself (not in a reality TV type of way!) Human Design for personal and professional development Human Design for business strategy Where to look on your chart for clues about your business strengths What our strategy and authority can tell us Human design for marketing and branding  How Human Design can help us shine our brightest How Human Design can help us step into our unique approach to sales What our North and South Node gates indicate on our HD chart Why confidence comes with taking action The Incarnation Cross and what it can tell us Links: https://www.emmadunwoody.com/ Gene Keys Activation Sequence Listen to Emma's podcast: The Human Design Podcast Connect with Emma on IG: @the_human_design_coach _______________________________________________________   RESOURCES: The Income to Instagram Starter Kit is now available Want to chat about this episode? Text

Have you ever wondered how successful entrepreneurs build their brands? Feeling like the same old fluffy advice you hear over and over just isn't getting you where you want to go? Or maybe you're ready to ditch the vanilla 1-2-3 script to entrepreneurship and build something deeper and bigger than an Instagram account. Sound like you? Then you're in the right spot.Welcome to Daring Made - Because the world's most visionary founders don't just stumble upon success, they make it.On Daring Made, we're shifting the paradigms around building a thriving business from scratch. It's not just about marketing strategies or sales techniques, although we've got those covered too, but it's about brand building, your entrepreneurship journey, the mindset for success, and sustainable business growth. Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

Many people in the industry know that they need to charge more, but they don't know how to find the clients who pay more. In this video we go through exactly what we do to get higher end clients willing to pay higher end prices. This is all about marketing strategy. There is an assumption that you are already doing good, fair, quality work as there is no strategy that can fix a poor service. But if you are the kind of person doing great work, but struggling to get great clients then this is the podcast for you. 

How can marketing be a powerful force that helps a company communicate its strategy? How can B2B marketers create a common language to improve internal communication? How can strategic differentiation through messaging drive meaningful connections with customers? Jim answers the above questions and many more as he makes a case for aligning marketing tactics with business strategy. Jim Everhart is a Writer, Strategist & Author. His experiences in strategy, creative direction, and storytelling enable him to create brand messaging strategies and content that help B2B marketers integrate their messaging across all their marketing tactics. He has written a book, Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics Connect with him on Linkedin : https://www.linkedin.com/in/jim-everhart-4121032/ His book on Amazon : https://www.amazon.in/gp/product/B09H28NSLD/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Jim Everhart 03:10 Genesis of Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics 6:31 Marketers Need to Be Aligned to & Communicate Business Strategy 07:51 Ford's Campaign "Quality is Job 1" - Both Internal & External Messaging 10:20 Need for Common Language within an Organization 12:00 Conveying Strategy Akin to a Bumper Sticker 14:25 Marketing Success Using Principle of Being Aligned, Connected, and Differentiated 22:17 Humanizing B2B marketing - Recognizing & Appreciating the Human Endeavor Behind It 29:13 Rapid Fire - Personally Speaking with Jim Everhart 30:32 Connecting with Jim Everhart Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee In this conversation, the focus is on aligning business strategy, marketing tactics, and messaging in B2B marketing. The discussion highlights the importance of effective communication both internally and externally.Ford's successful campaign centered on quality, transforming the company's image and addressing past issues. It serves as an example of a powerful and visually appealing commercial that resonated with the audience. The conversation emphasizes the need for concise messaging, with Michael Porter's advice of distilling complex ideas into three to five words. It highlights the role of marketing in ensuring that the company's strategy is communicated effectively, both within the organization and to the public.Internal communication is crucial, as it helps create a common language and improves overall understanding. Jim suggests using tools and strategies to align business objectives, customer needs, and messaging, ensuring everyone knows what to communicate.The conversation also touches on the importance of differentiation and consistency in messaging. A company should stand for something and be proud of its unique value proposition, while also backing it up with action.Overall, the conversation emphasizes the significance of clear and aligned communication in B2B marketing, which enables businesses to effectively convey their strategy, connect with the target audience, and differentiate themselves in the market. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

In this episode, James talks with Mark Breading, Partner at ReSource Pro. To learn more about ReSource Pro, visit https://www.resourcepro.com/ Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Mark mentions that what's really powerful about ReSource Pro and the direction they've chosen is the ability to work with retail agencies, MGAs, wholesalers, carriers, and program administrators. (1:51) Mark explains that the core business process management that ReSource Pro provides is helping in the development of strategy and making plans and when clients reach the execution phase, they can assist in making things real and maintaining long-term relationships with a variety of different entities. (3:51) Mark shares that he had the great privilege and pleasure of working with insurance entities all around the world to help them think through strategy, how they could better use technology, and what sort of capabilities they needed to put in place to be competitive and grow. (5:43) Mark discusses the two types of services they offer: advisory and project-based consulting. (8:08) Mark discusses how he sees distribution trends developing in the future. (14:45) Mark believes that as long as agencies continue to play a trusted adviser role and expand their tech capability, they will still be a very strong part of the market. (19:02) Mark explains that parametric insurance makes sense for earthquakes because it covers incidentals rather than structural damage. (21:32) Mark discusses how people may improve the use of data that we currently have, as well as the relationships with other stakeholders. (31:54) Mark explains that companies in the insurance industry purchase back their own data every day. (39:36) Key Quotes: “What's really powerful about ReSource Pro, and the direction they've taken is that it will work with retail agencies and MGAs and wholesalers and carriers and program administrators, you name it. We think we're one of the only ones that really have that kind of end-to-end insight and are supporting and helping everybody in the whole ecosystem.” - Mark Breading “I had the great privilege and pleasure to work with insurance entities around the world, because, for most of the time, I had a global role helping them think through strategy, how they could leverage technology better, and what kind of capabilities they needed to put in place to be competitive and to grow.” - Mark Breading “Our Growth Solutions team has a huge impact on the retail agencies that work with them…just helping them to be more productive, to understand how to serve their policyholder clients better, how to work better with their carrier partners.” - Mark Breading

In this episode, James talks with Mark Breading, Partner at ReSource Pro. To learn more about ReSource Pro, visit https://www.resourcepro.com/ Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Mark mentions that what's really powerful about ReSource Pro and the direction they've chosen is the ability to work with retail agencies, MGAs, wholesalers, carriers, and program administrators. (1:51) Mark explains that the core business process management that ReSource Pro provides is helping in the development of strategy and making plans and when clients reach the execution phase, they can assist in making things real and maintaining long-term relationships with a variety of different entities. (3:51) Mark shares that he had the great privilege and pleasure of working with insurance entities all around the world to help them think through strategy, how they could better use technology, and what sort of capabilities they needed to put in place to be competitive and grow. (5:43) Mark discusses the two types of services they offer: advisory and project-based consulting. (8:08) Mark discusses how he sees distribution trends developing in the future. (14:45) Mark believes that as long as agencies continue to play a trusted adviser role and expand their tech capability, they will still be a very strong part of the market. (19:02) Mark explains that parametric insurance makes sense for earthquakes because it covers incidentals rather than structural damage. (21:32) Mark discusses how people may improve the use of data that we currently have, as well as the relationships with other stakeholders. (31:54) Mark explains that companies in the insurance industry purchase back their own data every day. (39:36) Key Quotes: “What's really powerful about ReSource Pro, and the direction they've taken is that it will work with retail agencies and MGAs and wholesalers and carriers and program administrators, you name it. We think we're one of the only ones that really have that kind of end-to-end insight and are supporting and helping everybody in the whole ecosystem.” - Mark Breading “I had the great privilege and pleasure to work with insurance entities around the world, because, for most of the time, I had a global role helping them think through strategy, how they could leverage technology better, and what kind of capabilities they needed to put in place to be competitive and to grow.” - Mark Breading “Our Growth Solutions team has a huge impact on the retail agencies that work with them…just helping them to be more productive, to understand how to serve their policyholder clients better, how to work better with their carrier partners.” - Mark Breading

Social Media Strategy, Content Strategy, Marketing Strategy - What's the Difference?!   Strategy can be SUCH a buzzword! And it can also be super intimidating for business owners. What is a strategy? Do you *really* need a social media strategy, marketing strategy AND a content strategy?! How do you create a good social media strategy that converts into sales?   These are just some of the questions Head Brain Frances Barrett is sharing in this solo episode of The Social Brain Podcast.    Oh and make sure you listen all the way to the end as we have something very, VERY exciting to share with you

16 years in the business, 500+ deals, Was a solo agent for 9 years, then was a partnership with my wife for 3 then started to build a team. We are a team of 7 now. Prior to real estate I was in law enforcement and corrections for 21 years. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Dig in with Kelli as she breaks down the 4 main pieces of a content strategy and how you can use your marketing to support the strategy.

The Rain Down Strategy Marketing Official Podcast Page https://www.steveryan.com/podcast   Blog - https://www.steveryan.com/blog   Community Chat - https://www.steveryan.com/community   Resources & Tools that May Help You - https://www.steveryan.com/resourcesPodcast YouTube Page - https://www.youtube.com/firedupfreedom   Other YouTube Channels to Check Out and Subscribe To 24/7 Meditation Music - https://www.youtube.com/meditationrest   Steve Ryan Official YouTube - https://www.youtube.com/steveryanonlineThe Abundant Lion (Self Improvement & Business Strategies) - https://www.youtube.com/theabundantlion     Freedom Coin - https://www.youtube.com/freedomcoinclub   NFTs - https://www.youtube.com/nftsforfreedom 

It is not easy to strike a balance between the need for speed, control, and compliance.  Get it right and you've unlocked the X factor. Get it wrong and the customer experience will suffer. The business wants more convenience but procurement is wired to ensure control. Can procurement satisfy both at the same time? In this session from Mastermind LIVE 2022, Radhika Samant, VP of Finance and Head of Global Procurement at Optimizely, and Lalitha Rajagopalan, Co-founder and Head of Strategy & Marketing at ORO Labs, share their thoughts on the procurement X factor and why it is so critical to transformation. They shared their perspectives about: How procurement can be a revenue driver as well as a cost manager What is driving the shift towards decentralized procurement activity and ownership Ways that new digital capabilities are allowing greater freedom spending without sacrificing oversight

On today's episode, I'm sharing my appearance over on Radical with Shane Hazel! Listen as we talked liberty strategy, marketing, and messaging that WINS! Learn more about your ad choices. Visit megaphone.fm/adchoices

Brad Womble, Senior Director of Strategy, Marketing and Mergers & Acquisitions, at Jabil Healthcare dives into several thought-provoking topics, including how insights from “digital twins” can be used to improve patient outcomes, clinical trials, drug formulations, and medical device design.To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalBrad Womble: https://www.linkedin.com/in/bradwomble/Jabil Healthcare: https://www.jabil.com/industries/healthcare.html

Dr Len Tau drlentau.com, Melissa & Alissa conciergeelite.com discuss how Covid has changed the way businesses operate by making them more reliant on technology and social media. He also mentions that Covid has made it easier for dentists to find new staff, as well as keep current employees loyal. Dr Tau concludes the conversation by saying that this is a great topic to discuss because staffing is one of the most important aspects of running a successful business. The host, Melissa Brown, introduces the guest, Dr. Len Tao, and they discuss Covid's impact on the veterinary optical industry. They also talk about how Tao runs his dental practice. Finally, they talk about today's topic: the dental industry. Melissa Brown and her co-host, Alissa, are talking to Dr. Len Tau about Covid, a dental crisis that affected many doctors and dentists. Dr. Tao tells the hosts that Covid changed the way businesses operated and how patients felt about returning to the office after Covid. He also says that practitioners need to focus on running their business well in order to remain profitable. Melissa asks Dr. Tau about his experience with online reviews, and he says that they are an important part of any practice's marketing strategy. Keywords: covid, dental, dentist,

In this episode of EnvironMental Podcast, we got very excited about Sustainable Investing as we spoke with Breene Murphy, the VP of Strategy for the Carbon Collective. Breene took this sleepy topic and turned our heads with his optimistic view on climate crisis solutions and investment. The Carbon Collective is a sustainable investment agency on a mission to accelerate the transition to a zero-carbon society.

In this episode of the SG Podcast, I talk to Lucas Root about: - How he thought about, started and tested his first business while working on Wall Street - The specific steps he took to determine his super niche and get his first few clients - Key strategies around productivity and how to get the most out of your work day And much more. ----- Want to learn my top 3 lessons from interviewing 100+ solopreneurs? Sign up to get the free PDF here: https://www.solopreneurgrind.com/join/ ----- Where to find Lucas: https://lucasroot.com/ https://www.linkedin.com/in/lucas-root-5b7945b/

In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring with such change? And what segments is it focusing on? We found out in this episode of What's Treading with Tire Review, presented by AAPEX 2022, with Jason Yard, marketing director for Nexen Tire USA. EPISODE OVERVIEW: - Synergies Nexen Tire Americas has achieved with its R&D by moving its HQ from southern California to Richfield, Ohio (0:29)- How Nexen's recent launch of the Roadian ATX fits into its light truck product line and improvements made from its predecessor (3:11)- The importance of adding the Roadian HTX2 and N'Fera Sport R to Nexen's product lineup (5:36)- How Nexen's average of four OE fitments per year has helped the brand gain momentum (8:49)- Nexen's marketing focus, including its motorsports and overland activations, and why they are important for the brand (10:28)- How dealers can use the Nexen Garage (12:26)More What's Treading: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vAMore from AAPEX: www.aapexshow.comApple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaEGoogle Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

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How to build a community and why it matters --- Support this podcast: https://anchor.fm/nirmit-verma/support

In today's episode of Marketing Commandos, I talk about how you can create a rock-solid online marketing strategy that will work for the years to come! --- Send in a voice message: https://anchor.fm/marketingcommandos/message

You need to put together a strategy, plan, goals, and budget for the shiny new year of 2022. We can help! Some things to consider: Big Rocks First Think in Timelines What Could Go Wrong? A Tour of our Strategy Workshop If there's anything we learned from the last two years, it's that plans need [...]

“People want to be a part of the change. It's important that allies are not only anti-racist, but accomplices.” Tiyale Hayes is BET Network's SVP of Brand Strategy & Marketing where he ensures the Viacom company advances business objectives and authentically connecting with African American audiences. Over his career, Tiyale has worked on some of the world's biggest and best brands fueling his passion for authentic inclusion and empathy into brand building. Tiyale spent eight years at Johnson & Johnson in roles of increasing responsibility from sales to leading global insight development for a number of brands including Tylenol, Motrin, Listerine, and a number of Rx to OTC Switch initiatives. And during his six years at P&G, he led in Consumer Insights and Global Innovation groups on brands like Folgers, Pringles, Crest, Gillette and Old Spice. Tiyale studied at Hampton University and received his MBA from Purdue. He is a frequent speaker at both private and industry conferences, leading thinking on how to create culture transformation and drive value for African Americans, Millennials, and LGBTQ+ populations. Tiyale serves on the board of the National Hampton Alumni Association and the non-profit Live Out Loud based in New York City. You'll enjoy this candid conversation spanning perspectives - with a focus on finding common threads that unite us, and moving ALL of us along the spectrum of ally to accomplice in actionable ways.

Adam Hadi is the VP of Marketing at Current, a leading U.S. financial technology platform serving Americans working to create […]

So, you think you are a rockstar when it comes to content, eh?But have you met, Laura Bernhard of Marketing Inbound?She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way!In this episode, you'll learn:• How to make sure your content is achieving the right goals• Why a feedback loop is SO important• How to manage ALL THE THINGS when it comes to repurposing• And tons more!If you liked this episode, please leave us a review on Apple Podcasts! 

Have you ever just wanted to know what it takes to have a solid book marketing system? If YES, then this is for you!Join Laurie for the BIG PICTURE overview of an excellent book marketing system, specifically for childrens authors. Join the email list! Website template I talked about 

Do you have the courage to change your business model and strategy? To really challenge the status quo, you need to spend some time and energy on radical areas as well as be efficient with your existing business model. This episode features AJ Boelens, Managing Director at Innovation Connected and leading practitioner for customer-centric strategy and innovation. Tune in to learn how to create value for your customers by linking strategy, innovation, and marketing, and to learn all you need to know to efficiently bring radical ideas to life.

We have Duncan Mcleod, a digital marketer and e-commerce business owner himself to break down Facebook and Tik Tok marketing.We dive into Facebook marketing trends and the current land grabs opportunities with Tik Tok ads.Join the Value Tips Tuesday newsletter!Explore more on Get The Bag Life here:InstagramTikTokBlogYoutubeTwitterLinkedIn

Is healthcare marketing too scientific and evidence based? Do we think or feel health ? Could placebo effect and understanding human psychology be better enablers for causing a behavioural change (e.g. wearing of the mask in the pandemic) ? What are the best practices for Rx to OTC transition ? Why a Doctor stays important stakeholder across ? Why healthcare marketing needs to be responsible and not gimmicky/opportunistic in the emerging trust deficit world? 0:00 UFP (Unique Feeling Proposition) for Healthcare Branding 3:17 FMHG (Fast Moving Health Goods) Marketing.Role of Doctors & Other Influencers 9:39 Can Vatika Shampoo Protect from Covid ? 11:50 Catalyzing Placebo & Mitigating Nocebo Effect 15:50 Behavioural Change of Mask Wearing During Covid 21:25 Rapid Fire with Gauri Gauri Chaudhari answers the above in an interesting conversation.Gauri Chaudhari is a Co-Founder of Brand Innerworld, a Healthcare Brand Consultancy that specializes in end to end healthcare brand consultancy.Before starting Brand Innerworld, Gauri headed the healthcare business of FCB-Ulka Advertising and handled assignments for India's top healthcare companies including GSK, Cipla, Abbott, Pfizer, Dr. Reddy's, and J&J. Gauri is the author of the book -The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand. https://www.amazon.in/Perfect-Pill-Steps-Strong-Healthcare/dp/9353882516 Please connect with her on Linkedin https://www.linkedin.com/in/gauri-chaudhari-5501702/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee https://www.linkedin.com/in/jasravee/ Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in #healthinfluencers #healthbrands #pharmabrandstrategy

We welcome back the lovely Meghan De Jong for her second appearance on Newly Nutrition to chat all about her most recent digital project launch; Get Growing Food. Meg is a passionate Regenerative Gardner and Registered Holistic Nutritionist who recently launched the Get Growing Food online course to teach others how they can utilize any space to produce their own food. She also works 1:1 with individuals struggling with anxiety, gut health, and hormone imbalances by supporting them through nutrition and lifestyle. She runs her business from Salt Spring Island in a small cabin with her partner where she develops recipes, maintains an abundant garden, and supports her community. Meg was such a joy to have on the show and holds absolutely nothing back. We chat: her experience building her first online course the time invested + the tools she used to make it come alive working with a business coach during her launch her email marketing launch strategy PURCHASE "GET GROWING FOOD" ONLINE COURSE AND RECEIVE $50 OFF WITH CODE: NEWLYNUTRITION Connect with Meg: https://megdejongnutrition.com/ Megs insta: @megdejongnutrition Connect with Emily: https://www.woogirlwellness.com/ Emily's insta: @woogirlwellness Join Newly Nutrition FB Group: https://www.facebook.com/groups/newlynutritionthepodcast Join Newly Nutrition monthly newsletter: https://mailchi.mp/6f0f0f0da64c/newlynutritionnewsletter

Brendan Flanigan talks strategy. Do you have a process and a plan for each part of your business? Brendan talks specifically about marketing strategy, hiring and HR strategy (hiring, retention, employee motivation) , as well as thinking through niches, both to attract and repel prospective clients. This is one valuable episode for entrepreneurs. Brendan is the owner of SmarkLabs, an agency specializing in marketing strategy and all things digital marketing. You can learn more about him at https://www.linkedin.com/in/flaniganbrendan/ or https://www.smarklabs.com/

Graham and Alex celebrate some early signs of spring while tackling two applicant profiles and one admitted student's dilemma. Also, Alex puts Graham on the spot with a surprise listener email...and our hosts gear up for a big Clear Admit event for deferred enrollment applicants. As always, a number of key admissions strategy questions are covered, including: 'When and why should you contact the admissions office with updates about your candidacy', 'Are there instances where a specialized business master's is a better fit than an MBA?', 'Are European candidates truly coveted at top US MBA programs?', and 'How might one admitted student decide between Chicago Booth with $0 vs. Ross ($80K) or UCLA $100k)?' Thanks for tuning in, and please remember to rate and review this podcast so that others can learn more about it!

Have you seen the Recipe for Seduction? It is an original Lifetime mini-movie sponsored by KFC, starring Mario Lopez as Coronel Sanders. What!?! In this episode, I’m going into why this is an amazing marketing strategy, and why it’s bringing a lot of attention to the KFC brand, including media coverage. Is this your first time here? Well, this show literally exists to help you grow your business. Hit the subscribe button and enjoy! Now, clearly, KFC is swinging big on this one. But they are no dummies and they certainly know what audience they want to attract. What is the craziest thing you’ve ever done to try to get new customers?

On episode 15, we talk about our annual Holiday Heroes campaign. Although this year, it looks a little different. Our hosts talk to guests Geoffrey Falkner, Vice President-Strategy & Marketing at YMCA Buffalo Niagara, Catherine Shick, Communications Director for FeedMore WNY, and Amanda Farrell, Director of BDS Recruitment at ConnectLife.We honor a local hero - a ConnectLife blood donor, Alex Jordan. Join our Holiday Heroes campaign and donate blood with ConnectLife this December!

We talk to Judy Paradi from StrategyMarketing.ca about the white paper she co-authored on why there are so few female financial advisors and why it is important to increase the numbers. Connect with Strategy Marketing on Twitter.

I was recently asked how I am able to find clients for all my different services. So, I thought I'd break down my business strategy, marketing strategy, and marketing plan to help you get the full picture in case it helps you get clarity.Currently, I have:8 x 1:1 advisory clients1 x 4 members group coaching clients 40+ people in a memberrship programThis community which is in it's infancyI do occasional workshops/training programsI sell (very few) info products Some lingering website maintenance and hosting work from past lifeWith total revenue around US$25k/month including the web stuff (to give you context and full transparency). In this episode, I'll break down how I look at:My overarching business strategyMy current marketing strategy (for my specialized business)My current marketing plan (at a high-level)The key to a good marketing strategy is having a good business strategy. And the best business strategy is to be specialized if you're a consultant—even if, like me, you keep a general website for those random opportunities outside of your specialization.Does this resonate with you? Do you have a different approach? I'd love to hear it! Leave a comment in the community for this episode: https://society.mindshare.fm/c/mentorship/70-an-inside-look-at-my-business-strategy-marketing-strategy-and-marketing-plan—kevin

Syracuse alumnus and SVP, Strategy & Marketing at Live Nation Entertainment Shavonne Dargan sat down with John to cover a wide range of topics spanning the duration of their 25-year friendship. Shavonne details her professional route from being hand picked by Jerry West to spearhead the Grizzlies' marketing upon their move to Memphis to her current prominent position at Live Nation. Together John and Shavonne discuss Kamala Harris' entrance to the White House, the crucial requirement of investing in diversity in the workplace, and the importance of speaking up and speaking out for the betterment of our collective future.

Conversations surrounding racism and the systemic injustices that minority groups face each and every day are becoming more prevalent as the days pass. With the undeniable evidence of police brutality that has been brought to the forefront this year and in many before it, the discourse we have with each other is beginning to change, in many ways, for the better. Continuing on from my insightful discussion with Myrtle Jones, today I sit down with Michaëlle Gocko, an expert in the field of Strategy Marketing and Entrepreneurship and Founder of ‘Rise Up Conseils’. Through her work, she has given opportunities to French Africans across the country to carve out their own space within education and their chosen fields, bridging the gap that many people in those communities face when seeking out job prospects. It’s imperative that we create a dialogue around this topic, particularly as the ‘Black Lives Matter’ movement has gained more and more traction over the past few months, imploring individuals to reflect and stand up for what’s right. In this episode, we will dive into these issues, as well as explore the importance of having a strong mindset and holding a willingness to listen to other’s points of view. Tune in to Episode 15 of the Moving Beyond Your Tribe Podcast to hear more!Some Questions I Ask:Could you talk a little bit about yourself and your upbringing? (1:35)Can you recall the racism you experienced first hand in University? (4:51)Could you expand on the inspiration behind ‘Rise Up Conseils’ & What the company’s work consists of? (12:52)How do you incorporate hope into your mindset when you are battling racism that is systematic? (17:11)What are your thoughts on how we can create an open dialogue on race and be able to participate in conversations that feel initially uncomfortable? (19:51)How can we check our ego at the door when it comes to listening to each other? (28:28)What words can we use to act as better bridge builders? (38:39)In This Episode You Will Learn:The culmination of ‘Rise Up Conseils’ & The contrast of that journey compared to Michaëlle’s early years in business school (6:36)The multiple layers to Michaëlle’s cultural background & How that influenced the way she felt over her identity (8:55)What led Michaëlle to create ‘Rise Up Conseils’ (10:07)Michaëlle’s perspective on how we can bridge the gap between each other’s personal biases (24:18)How the discussions around racism in the media differ within France and the U.S & What measuring our goals and taking social action looks like (31:54)Connect With Torund Bryhn:LinkedInTwitterInstagramConnect With Michaëlle Gocko:LinkedInMichaëlle Gocko - Twitter‘Rise Up Conseils’ - Twitter‘Rise Up Conseils’ - Facebook‘Rise Up Conseils’ - Instagram‘Rise Up Conseils’ - Website See acast.com/privacy for privacy and opt-out information.

A 5-minute motivational podcast to inspire you to plan your marketing every Monday morning in the Summer. Tracy Chamberlain HigginbothamWomen TIES 

Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.

Retailers are looking for advice on building a strong ecommerce website and powerful digital commerce strategy as the states open the economy. Marketing experts, Emily Stalvey and Nate Smathers, talk about what marketing campaigns worked for retailers during the pandemic. And outline some best practice for marketing in the recovery. No matter what impact COVID-19 has on your retail store, you can find advice for your business in our new series "Recovery Strategy" featured all month. Something you’d like to hear in a future episode? Let us know! marketing@microdinc.com Thanks for listening!   Credits Host: Emily Stalvey Guest: Nathaniel Smathers Producers: Chris Lamb and Emily Stalvey Post-Production Coordinator and Editor: Chris Lamb Theme: Richie Gaiser

To adapt to the times, we at Folly Coffee are pivoting heavily into the digital side of business. However, we don't want to do it half assed. A solo episode with owner Folly Rob, this episode covers small business strategies for websites, Instagram, Youtube, Podcasting, and more. This episode features all the upgrades we have made and ideas we are working on to create quality digital content; audio, video, and otherwise. Below are the products mentioned in this episode. AudioBlue Yeticaster w/ boom: great stationary solo mic for podcastingUse with lightning cord adapter to plug directly into iPhone for high quality audioSmartmike+: Wireless Bluetooth microphonesGreat for capturing someone moving while talking without the hassle of cordsRode iPhone microphone: capture entire scene audioVisualSony A5100: high quality point and click photography, good for still videosiPhone 11: a more affordable option to higher priced video cameras - --- Send in a voice message: https://anchor.fm/follycoffeepodcast/message Support this podcast: https://anchor.fm/follycoffeepodcast/support

This audio is from the New Street / BCG Conference: 5G and the Next Wave of Telecom Infrastructure.  The event took place on November 21, 2019, at the Intercontinental Hotel Times Square in New York City. Speakers: Damiano Coletti, VP Strategy & Marketing, Airspan Joe Ryan, VP Business Development, Altaeros Moderators: Jonathan Chaplin, New Street Research Michael Breitenstein, BCG

CEO of international strategic consulting firm Rouser, JP Hanson talks the stages of strategy development, formulation and execution.

So for those of you that have been following along I have already revealed 2 of the 3 secrets about the #1 lead gen strategy, and today I will be talking about secret #3. In the video I review the first 2 secrets, but let’s be real 3 is the magic number! So secret #3 involves how you and your customer can enter into a true win-win situation! Now with lead gen it is not the usual trade of goods and services for money it is the cost of getting your customer’s email address. Usual strategies for this are free PDFs, Free+Shipping offers, or even Podcasts, and at the end of the day all of these strategies work, but what if you had the opportunity to 10x your lead magnet strategy?? Yeah that answer is a no-brainer. Join me tomorrow to find out more and the steps to HOW! SEE YOU THERE

Now some of you think that by owning an online business you are in the business of marketing and while yes marketing is very important it only plays second fiddle in the band of sales… Yes there is something MORE IMPORTANT than marketing and that is psychology!! Psychology is the key ingredient to getting your customers in your world and then through the hard work and marketing is how you get them to stay! Watch this video for more details and join the FREE TRAINING on this lead strategy. Register at the link below! SEE YOU FRIDAY :) REGISTER HERE: http://bit.ly/Webclass-Reg

On this episode we have guest Jonathan Monk of Smokin' Hot Solutions sharing his experiences consulting on strategy, marketing and design in the cannabis industry.

Get your expert book marketing done-for-you - details at https://bestsellervideo.com

Anna chats with Mastermind Student Jo Cumberpatch about the peaks and pitfalls of using Amazon as a platform for your business.

Excited to have a social expert for sales and marketing Jack Kosakowski joins the podcast to show you how you can use social to extend your reach, increase your online presence, and most importantly increase revenue!Social Selling has become an important aspect of sales and marketers professional's career and yet so many people do not know how to use it effectively to enhance their sales ability.Follow Jack :https://www.skillslab.iohttp://www.jackkosakowski.com https://www.linkedin.com/in/jackkosakowski1/

In this episode of the Voiciety podcast, Scot Westwater of Pragmatic Digital talks Voice Strategy, Marketing, Brands, and More! We do a dive into what brands should consider in extending their current strategy to encompass Voice. We also discuss Voice SEO, Native vs AWS Polly vs Custom Voice Actors, and some other factors to consider for why every business should think about getting into voice. Pragmatic Digital https://www.pragmatic.digital/ https://twitter.com/PragmaticDigitl Scot Westwater https://twitter.com/scotwestwater https://www.linkedin.com/in/scotwestwater/ ---------------------------------------------------------------------------------- Voiciety https://www.voiciety.io https://www.voiciety.io/newsletter https://www.voiciety.io/podcast https://www.voiciety.io/community/articles Intro Music: Soul Groove by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/ --- Support this podcast: https://anchor.fm/voiciety/support

In this interview, John Froelich, VP of Strategy & Marketing for Bramasol, provides an in-depth discussion of key areas within the corporate treasury function, including payments, cash, assets and risk management.  The interview focuses on today's dynamically changing global environment and how it is impacting CFOs and the treasury function, with particular attention to how new technologies can help address and resolve these challenges.  

Join us for this week’s #HotTopics episode of DriveThruHR as Mike and Robin talk to Katrina Kibben, Founder and CEO of Three Ears Media about what’s HOT in recruiting for 2019 and what, on the flip side, is absolute BS. Join us as we talk to @KatrinaKibben about: What recruiting teams can do in order to become better storytellers – and why it matters.What’s some cool HR/TA tech folks should exploreThe rise of the machines...do HR people even understand AI?  Dogs vs. CatsThat Forbes article! @DriveTHruHR @RobinSchooling @MichaelVanDervort

Hayut Yogev Show Notes I decided to be my own podcast guest…. It started as an idea from one of our listeners, and I decided to go for it. Marketing has been a major part of my life for the last 32 years; With executive international brands marketing roles for the first 22 years of my career, and working with more than 120 startups and entrepreneurs on their global strategy, marketing, and sales for the following ten years. The exceptional percentage of failures of startups companies led me to develop a unique model for startups, enabling them to find the biggest opportunity for their venture in the international market. Most passionate about For the last 10 years, I’ve been passionate about helping entrepreneurs and startup founders to succeed in selling their products and services while building a leading, sustainable brand. Today I’m most passionate about my podcast the Reach or Miss podcast for the customer focused entrepreneur. On the show I interview successful entrepreneurs and opinion leaders about the customer focus and approach that enabled them to achieve their major successes. When I started this podcast in March 2017, I didn’t know what my interviewees would say. I had a clear perception of what would enable entrepreneurship to succeed. Over the last 15 months, I interviewed 60 successful entrepreneurs and influencers like Guy Kawasaki, John Lee Dumas, Mike Stelzner, Cheris Brogan, Joe Pulizzi, Marcus Sheridan, and many others. I was excited, although not surprised, to find that what I knew about marketing and business success in both established companies and entrepreneurship was exactly what all my interviewees talked about. It’s all about focusing on the right customers; it’s about listening to your customers and understanding their needs. My best advice about approaching customers My advice is always to focus on your customers. It starts with finding your biggest market opportunity; however, it’s important to remember that we look for different kinds of target audience in different stages of entrepreneurial business. When we launch the product, we look for the innovators, those that look for innovation and new solutions. Those who are willing to take the risk of a new and not-yet-proved product or service. The target audience we focus on in the second stage is the early adopters, and only then should we approach the ‘heavy users’. And as I said before, listening to your customers and focusing on their needs and behaviors is also the most repeated advice from my podcast’s interviewees. Biggest failure with a customer I think the biggest one is that I haven’t yet succeeded in making a major shift in the perceptions of most startup founders and entrepreneurs. Most of them still think they know who their potential customers are – but their thoughts are subjective, we can never know until we check! Somewhere along the way, it became reasonable for entrepreneurs to believe that startups are all about going from failure to failure until success comes. No! If you won’t study the market in order to understand where your company’s specific market opportunity is, you will never play it smarter than your competitors. And you will keep playing roulette, hoping to win one day. But in business, the opportunities are huge, if you play the game right. Unfortunately, more than 90% of the entrepreneurs I met within recent years (a few thousand) – don’t! To answer this question with a particular example, I think one of my biggest failures was with a company that offered great services in the world of rules engines especially for businesses. They decided to build a complete product for financial predictions based on an excellent rules engine they developed, but they didn’t succeed in selling it. During the research and the market strategy process we walked them through, there was a clear answer from the market about what they needed....

Matthias Heutger is Senior Vice President Strategy, Marketing, and Innovation at DHL's global account management and innovation unit, Customer Solutions & Innovation (DHL CSI). Matthias is coordinating closely the activity of the two DHL Innovation Centers, in Germany and Singapore. Whose aim is to bring new innovations to the DHL group - which does mean they get to experiment with the latest technologies available. Discover more details here. Some of the highlights of the episode:The warehouse of the future – working with collaborative robots.3D printing – Matthias: “Everybody thought this will completely disrupt the logistics – I don’t believe it will.”Good data in logistics is a big challenge because it is still traditionally a very paper-based business.The potential for sharing platforms (Uber, Airbnb) in a way to be used in logistics.Talking about the extensive internal Certified Training Program Follow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd

How We Shop with Rodney Mason GVP, Strategy Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton.

A new study from “The Math, the Magic and the Customer” found that inundated with troves of analytical data - today's marketers often mistake the “algorithm” for the “person”.  Today's marketers seek to have gotten so ROI-centric on every campaign according to Bain they are missing out on some of the magic of engaging with and understanding customers. The report says that “Humans, after all, are pesky creatures. We make decisions with our hearts as well as our heads. Our wants and needs can't always be reduced to, or predicted by, data.” Today's guest on The Modern Customer Podcast is Laura Beaudin, partner in Bain & Co's San Francisco office - leading the firm's Digital, Customer, Strategy & Marketing - as well as Telecom & Media practices could offer your listeners a fresh approach on how important it is to not get lost in the data and maintain connection to the customer as a “person”.  I thought this might make for an interesting show topic as it addresses a dilemma facing marketers today and offers proven strategies to deal with it. To access the report click here.

  We all know that honesty is the best policy, yet few adopt that policy like Dan Norris. Dan, most well-known as a no B.S. content marketer and the founder of WP Curve understands that in the crowded world of content marketing you need a differentiator to raise you up above the noise. There are over […]

ControlTrends thanks this week’s ControlTalk NOW Platinum sponsor, EasyIO — a world leader in Open Building Automation integration solutions and manufacturer of Ethernet based, DDC Controllers. EasyIO’s 5 core values are Trust, Quality, People development, solid business ethics and leading edge Innovation. Congratulations to Gordon Chen, Mike Marston, Lim Hoon Chiat, FG-32 Beast, and the entire EasyIO team for nominations in eight ControlTrends Awards categories! Functional Devices, Inc. is Moving to a New Facility. On the afternoon of November 14th, Functional Devices will have limited email and phone support from sales & engineering during the move to our new facility. Functional Devices will do our best to accommodate any orders received before 1:00 p.m. EST. Normal operations will resume on Monday, November 17th. We apologize for any inconvenience and appreciate your continued support. Cyber Security for Oil and Gas Summit Canada, Early Bird Rates End November 14th! Cyber Security for Oil and Gas Summit Canada will provide you with industry-specific insight to get your information/cyber security team prepared to overcome challenges like targeted cyber attacks and data loss and exploitation. An invitation from Carrie Simon, Marketing Manager, IQPC: “I would like to inform you that IQPC’s Cyber Security for Oil and Gas Summit Canada agenda is now available for download! This year’s summit will include elite speakers and engaging panel discussions.” Happy Veterans Day 2014! Citizens of United States honor their military veterans and thank them for their service with sound ceremonies and festive parades. It is a proud day filled with meaning for everyone who has served. The Veterans Day National Ceremony is held each year on November 11th at Arlington National Cemetery. The ceremony commences precisely at 11:00 a.m. with a wreath laying at the Tomb of the Unknowns and continues inside the Memorial Amphitheater with a parade of colors by veterans’ organizations and remarks from dignitaries. The ceremony is intended to honor and thank all who served in the United States Armed Forces. DGLogik Introduces Project Assist for DGLux5: Easily creating an application or dashboard to monitor your building data CAN happen in the nick of time with DGLogik’s evolutionary new wizard, Project Assist for DGLux5. Their team has created a “plug and play” wizard that allows users you to start designing and developing data-driven applications with some clicks and drags of a few buttons within a modern-design environment. There are four main menu components that provide a “hand-holding”, design, and development experience. How to Install A Gas Pressure Regulator The Right Way: All gas regulators have one thing in common. If you don’t install them correctly they won’t work. In this video, Stromquist & Company’s Matt Koneig shows you the right way to pipe and install a gas pressure regulator. Thanks Matt. Contact Stromquist Company for any of your gas pressure regulator, burner, boiler, or flame safeguard needs. November 2014 Issue of the U.S. Department of Energy’s Building America Update Newsletter. The U.S. Department of Energy (DOE) is soliciting applications for the Building America Industry Partnerships for High Performance Housing Innovation Funding. This photo shows two brick homes that have been upgraded into high performance homes. Building America research teams design, test, and demonstrate efficient technologies and practices that result in cost-effective, marketable home performance. Niagara Analytics Framework Webinars! Register Now for Information and Demo!Tridium’s new data analytics platform has all of the appealing hallmarks of the truly open Niagara Framework®, enabling you to leverage its power to transform data into actionable information. It combines a historical perspective with real-time insight, moving you from a reactive response to a more powerful proactive position. It’s easy to use and requires no specialized programming skills, yet it gives you advanced analytics. LIVE! Ask the Experts about Schneider Electric’s SE8000 Series Room Controllers! You’re invited to a free, 1-hour webinar hosted by Schneider Electric, during which you’ll have the opportunity to ask our experts anything you want to know about our application-specific SE8000 Series room controllers. Wednesday, November 19th, 2014, 1:00pm EST. Schneider Electric’S panel of experts include: Mike Sabinash, Director, Business Development, North America;Tim Doulgeropoulos, Business Development Manager, North America; Pierre Paquette, Offer Manager; Louis-Nicolas Hamer, Director, Global Solutions; and Simon Leblond, Director, Strategy & Marketing. Register here: http://www.se-learning.com/register The post ControlTalk NOW for the Week Ending November 16, 2014 appeared first on ControlTrends.

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Many believe the .CO registry is the "poster child" for how a new top-level domain answers all the above questions and is succeeding in the minds of individuals, businesses and entrepreneurs. That makes the top-level domain a better investment than many, if not most, other top-level domains other than .com. With new gTLDs going live every week for the upcoming couple of years, this interview contains critical information that both new registry operators and investors alike should familiarize themselves with.

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Kimi Fowler, a marketing automation specialist with Hyland Software – a large company that provides Enterprise Content Management (ECM) software to over 10,000 customers. Kimi Fowler is a marketing automation specialist at Hyland Software in Westlake, Ohio. She is a passionate marketing automation user who focuses on the execution of programs, governance, administration of the system and best practices. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Brian sits down with Bob Olwig (@bobolwig), VP Strategy & Marketing at World Wide Technology (WWT) to talk about the evolution of VARs and Systems Integrators in the era of Cloud Computing.

if you are a SaaS or cloud services provider and you think marketing in the on-demand world is just the software business as usual - you have a few surprises coming. Agile methodologies are often (and I believe should be) used in SaaS development. The practices and the irregular drip of new features and enhancements go well together in the on-demand world. But for marketing, if you're not prepared for it - it can become a constant din of new features you suddenly have to consider in your marketing you might not be prepared for. How do you manage the delicate interaction between product development, the user community and marketing? To address that question we are speaking to Peter Cohen of SaaS Marketing Strategy Advisors. Peter is the founder and managing partner of SaaS Marketing Strategy Advisors. His firm provides expert guidance to help companies effectively market and sell software-as-a-service (SaaS) solutions to enterprises.The firm’s clients includes several large, well-established clients, looking to enhance their SaaS marketing practices, as well as smaller companies that need guidance in launching a new SaaS solution to the market.Our panel includes:Justin Pirie, who was on our last show and is a SaaS and Cloud product manager and marketer who has been working in subscription software for over four years. Justin is based in the UK. Ron Arden is the Vice President of Strategy & Marketing for eDocument Sciences. on focuses on SaaS computing and using social media tools to drive business for eDocument Sciences, and recently became an Inbound Marketing Certified Professional. He has over 25 years of strategic planning, marketing, sales, business development, consulting and technical experience in the information technology industry. I'm sure it will be a great conversation and you can find more our blog - but please Join Us!