Impressions Xchange

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The Impressions Xchange podcast is where all topics impacting the graphic imaging community and printing industry are addressed via in-depth news coverage, analysis and timely interviews. Hosted by the editors-in-chief of the printing industry's leading publications, each episode features interviews and insights bridging the commercial, packaging, wide-format, and in-plant communities.

Printing Impressions


    • Feb 20, 2026 LATEST EPISODE
    • weekly NEW EPISODES
    • 27m AVG DURATION
    • 184 EPISODES


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    Latest episodes from Impressions Xchange

    The Broadcast: Catching Up with Previous Rising Stars

    Play Episode Listen Later Feb 20, 2026 28:02


    Each year, Wide-format Impressions recognizes its industry Rising Stars – printing professionals who are growing, flourishing, and impressing in their positions. For this episode, we're talking with a couple of our previous Rising Stars to see where their careers have taken them and how they view today's printing industry.

    In-Plant Outlook: How Inkjet Is Making In-plants Indispensable Again

    Play Episode Listen Later Feb 16, 2026 21:15


    In an episode generated entirely by AI — including the voices in the conversation — we explore how production inkjet is transforming in-plants into faster, leaner, and more essential operations — saving millions, solving labor shortages, and delivering better educational and business outcomes with less waste.

    A Behind-the-Scenes Look at the 2026 Pinnacle Awards

    Play Episode Listen Later Feb 11, 2026 6:01


    The 2026 Pinnacle Awards submission period is now open. Lindsay Ferrari, program administrator for the awards, discusses new categories, the judging process, and key tips for applicants.

    What to Expect in 2026 According to Subject Matter Experts

    Play Episode Listen Later Feb 11, 2026 50:04


    On this episode of the Impressions Xchange podcast, we speak with six PRINTING United Alliance subject matter experts to gather their perspectives on what to expect in 2026 and moving forward. 

    The Broadcast: Graphics Installation - Contract or Hire?

    Play Episode Listen Later Feb 5, 2026 31:20


    In graphics installation, there are two main approaches to getting installs done. One is to hire or train your own staff of installers. The other is to contract experienced, independent installers. But which, or both, is best for graphics producers today? Two seasoned installation professionals shed light on this common quandary.

    The Broadcast: Exploring the Promotional Products Opportunity

    Play Episode Listen Later Feb 1, 2026 30:54


    The promotional products market is huge, amounting to more than $26B in revenue annually in the United States alone. And while promo represents a significant opportunity for print service providers. In this episode Theresa Hegel, Executive Editor, Special Projects & Sustainability with ASI, the Advertising Specialty Institute, illustrates the opportunity.

    How the Alliance is Addressing Pressing Advocacy Issues

    Play Episode Listen Later Jan 29, 2026 14:52


    On this episode of the Impressions Xchange podcast, Ashley Roberts chats with Stephanie Buka of PRINTING United Alliance about advocacy and postal updates, how the Alliance is addressing the Toxic Substances Control Act hearing, and the upcoming PRINTING United Legislative Fly-In.

    Diving Into 5 Promo Trends PSPs Should Know for 2026

    Play Episode Listen Later Jan 15, 2026 22:11


    On this episode of the Impressions Xchange podcast, Theresa Hegel of the Advertising Specialty Institute joins host Ashley Roberts to chat about her article “Five Trends to Keep an Eye on in 2026.”

    Parlor Talks: Parlor Talks: Inside RRD's Label Performance Center

    Play Episode Listen Later Jan 6, 2026 8:38


    In this episode of Parlor Talks, RRD's Robert Challman shares how centralized label testing improves performance across packaging applications and highlights emerging innovations in sustainability, linerless labels, RFID, and IoT.

    Selling Your Printing Business: Jim Russell on Valuation, Market Trends, and Key Considerations

    Play Episode Listen Later Dec 23, 2025 50:06


    In this episode of Printing's Alive, Warren Werbitt chats with Jim Russell from New Direction Partners about selling a printing business. Jim shares insights on evaluating company worth, determining value factors, and preparing for sale. They discuss market trends, post-sale roles, private equity, and employee considerations in mergers and acquisitions.

    In-Plant Outlook: Thriving Through Workflow Automation, Training, and Smart Technology Choices

    Play Episode Listen Later Dec 22, 2025 33:51


    With years of experience consulting for in-plants and their parent organizations, Lois Ritarossi, president of High Rock Strategies, shares insights and best practices for in-plant print and mail operations, covering topics such as workflow automation, technology gaps, and strategies for reducing expenses.

    The Harris Poll and Quad Research Shows Catalogs Serve as Inspiration During Holiday Season

    Play Episode Listen Later Dec 10, 2025 37:55


    Ashley Roberts chats with Josh Golden, chief marketing officer of Quad, about the fascinating findings of The Harris Poll's "The Return of Touch: Holiday Shopping, Reconnected" survey, presented by Quad.

    The Broadcast: Exploring the Value of Effective Training

    Play Episode Listen Later Dec 4, 2025 29:45


    Exploring how effective training can improve both operations and employee retention, this conversation provides three views of training and education in the printing industry. The panelists share what make training worth the effort.

    The Broadcast: How Olympus Group Fosters a Strong Company Culture

    Play Episode Listen Later Nov 26, 2025 17:38


    Join host Gabby Houck as she talks with Brian Adam, President of Olympus Group, about the importance of company culture. Throughout their discussion, Adam touches on the importance of fostering employee engagement, fair compensation, safety, and empowerment. He shares his insights on listening to employees, maintaining open communication, and tackling the challenges of remote work and attracting young talent in the print industry.

    In-Plant Outlook: Exploring Trends at K-12 In-plants

    Play Episode Listen Later Nov 19, 2025 36:06


    To learn more about trends at school district in-plants, In-plant Impressions Editor Bob Neubauer sat down with three K-12 in-plant managers from different parts of the country during PRINTING United Expo. They talked about production inkjet, wide-format projects, recent expansions, apparel printing, AI, Expo discoveries and more.

    Inside Scoop on Netflix's 'Squid Game: the Challenge' from a Printing Industry Exec

    Play Episode Listen Later Nov 12, 2025 48:34


    On this in-depth episode of the Impressions Xchange podcast, Ashley Roberts chats with John Bracamontes of Pryntbase, who competed on the most recent season of Netflix's "Squid Game: The Challenge." Hear all the details on this episode.

    The Broadcast: The Evolution of Print Sales

    Play Episode Listen Later Nov 12, 2025 30:02


    Linda Bishop, president of Thought Transformation, shares essential skills for modern print sales professionals, including the impact of AI on the industry, and strategies to remain competitive.

    The State of AI in the Printing Industry, and What's to Come

    Play Episode Listen Later Nov 3, 2025 19:33


    PRINTING United Alliance's Amy Servi-Bonner talks about how AI is showing up in the industry, some of the concerns PSPs may have about AI, and what the future holds.

    The Broadcast: Dave Leskusky on PRINTING United Expo, Alliance

    Play Episode Listen Later Oct 29, 2025 31:05


    Dave Leskusky, president of PRINTING United Alliance, speaks with Dan Marx, content director at Wide-format Impressions about building community, the PRINTING United Expo, and the path forward for the Alliance.

    Advocacy Insights with PRINTING United Alliance's Steph Buka

    Play Episode Listen Later Oct 15, 2025 9:14


    In this special Expo Short episode of the Impressions Xchange podcast, Ashley Roberts, content director of Printing Impressions, discusses the advocacy efforts of PRINTING United Alliance with Stephanie Buka, government affairs manager at PRINTING United Alliance. They also discuss how attendees of the upcoming PRINTING United Expo can meet with Buka to discuss the Alliance's advocacy efforts. 

    An Inside Look at How the Educational Sessions are Chosen at the Expo

    Play Episode Listen Later Oct 8, 2025 14:36


    In this special Expo Short episode of the Impressions Xchange podcast, Ashley Roberts, content director of Printing Impressions, discusses the comprehensive educational programming at PRINTING United Expo with Denise Gustavson, editorial director at PRINTING United Alliance. They chat about how topics are chosen, the structure of the sessions, and the new Enterprise Print Track.

    The Broadcast: Exploring the Value of Industry Data

    Play Episode Listen Later Oct 1, 2025 26:10


    Nathan Safran, vice president, research at Alliance Insights (part of PRINTING United Alliance) discusses the value of reliable industry data and how PSPs can utilize that data to make more informed decisions about their businesses. Further, he discusses the Alliance Insights team and previews its industry-focused presentations at PRINTING United Expo.

    Connecting with the Next Generation at PRINTING United Expo

    Play Episode Listen Later Oct 1, 2025 11:39


    Ashley Roberts and Jules Van Sant, vice chair of the Print and Graphics Scholarship Foundation, chat about Student Day at PRINTING United Expo, which offers a unique chance for students and educators to engage with industry professionals, explore career pathways, and participate in hands-on demonstrations.

    New Report Reveals AI Adoption in the Printing Industry

    Play Episode Listen Later Sep 24, 2025 20:04


    In this episode of the Impressions Exchange podcast, Ashley Roberts, content director of Printing Impressions, chats with Nathan Safran, vice president of Research at Alliance Insights. They delve into key findings from the latest research study, 'AI Adoption in the Printing Industry: From Curiosity to Competitive Advantage.'

    In-Plant Outlook: Debbie Pavletich: A Champion of In-plants

    Play Episode Listen Later Sep 24, 2025 27:35


    As in-plant industry veteran Debbie Pavletich prepares for retirement, we chatted with her about her her remarkable career in the in-plant printing world, from her days running Briggs & Stratton's award-winning in-plant, to her time leading the In-plant Printing and Mailing Association, to her second career as an in-plant consultant with Ricoh.

    Breaking Down Membership Benefits at PRINTING United Expo

    Play Episode Listen Later Sep 18, 2025 15:57


    On the second PRINTING United Expo podcast short, Ashley Roberts, content director of Printing Impressions, speaks with  Josh Carruth, senior vice president Association at PRINTING United Alliance. They delve into the numerous benefits for attendees, including networking opportunities, educational tracks, and exclusive advantages for Alliance members.

    The Broadcast: Previewing the Opportunities at PRINTING United Expo

    Play Episode Listen Later Sep 12, 2025 27:39


    Chris Curran, VP, group president - media and events at PRINTING United Alliance, provides a fast-moving overview of (nearly) everything taking place at the 2025 PRINTING United Expo (October 22-24 in Orlando, Florida). It's essential listening for anyone seeking to maximize all the massive event has to offer.

    PRINTING AI Pavilion Will be the 'Connective Tissue' for AI Exploration at PRINTING United Expo

    Play Episode Listen Later Sep 10, 2025 16:23


    On this first PRINTING United Expo podcast short, Ashley Roberts, content director of Printing Impressions, speaks with Mark Subers, chief innovation officer at PRINTING United Alliance, about the Expo's brand new PRINTING AI Pavilion. They discuss the pavilion's features, including educational sessions and an AI wall. 

    The Broadcast: Exploring the Value and Data of the WFI 150 List

    Play Episode Listen Later Sep 9, 2025 16:38


    Providing context for, and background information on, the recently released Wide-format Impressions 150 list, which highlights the top 150 wide-format producers in U.S. and Canada, Dan Marx, content director, Wide-format Impressions, speaks with this colleague, Gabby Houck.

    An Inside Look at DSG | UW's Strategic Expansion

    Play Episode Listen Later Aug 28, 2025 17:45


    Chris Wells of DSG | UW discusses the company's strategic expansion into new technologies and markets, integration of new equipment, the shift in educational testing from print to digital, and the importance of automation and AI in improving marketing communications. The episode also covers trends in direct mail, innovations in audience targeting, and the company's approach to leveraging USPS postal promotions to benefit their clients.

    The Broadcast: Exploring the Present and Future of Wide-Format Automation

    Play Episode Listen Later Aug 12, 2025 24:33


    This episode of The Broadcast features Lisa Cross, principal analyst with Alliance Research as she shares finding of three recent surveys. The data presented provides a strong view into how wide-format producers are -- or are not -- automating their production processes, and how emerging opportunities like robotics and A.I. are changing the scope of the automation opportunity.

    Women Editors Reflect on the Changing Face of Print

    Play Episode Listen Later Aug 4, 2025 25:27


    When you're both a witness and a woman in a transforming field, you bring a unique point of view. These PRINTING United Alliance editors share what they've seen, what's inspired them, and why representation matters.

    In-Plant Outlook: Mike Loyd Reflects on His Decades of In-plant Leadership

    Play Episode Listen Later Jul 22, 2025 23:36


    In this candid conversation, Mike Loyd, executive director of the In-plant Printing and Mailing Association, reflects on his decades-long journey through the in-plant world — from managing Louisiana State University's print operation to leading IPMA and shaping its future. He shares behind-the-scenes insights from the Spokane conference, discusses the strength, challenges, and camaraderie of the in-plant community, and contemplates his upcoming retirement.

    Mastering Print Sales with Guru Bill Farquharson

    Play Episode Listen Later Jul 1, 2025 62:25


    On this episode, host Warren Werbitt welcomes expert Bill Farquharson, who has more than 40 years of experience in sales.

    In-Plant Outlook: How Inkjet Enhanced Student Learning at Jurupa USD

    Play Episode Listen Later Jun 24, 2025 20:42


    Sylvia Palmer, supervisor of Reprographics at Jurupa Unified School District, talks about her path into printing, her in-plant's embrace of inkjet, and her experience at PRINTING United Expo, which she called  “an incredible opportunity.”

    Parlor Talks: What Printed Packaging Buyers Need, the Value of Diverse Perspectives

    Play Episode Listen Later Jun 19, 2025 8:11


    Host Linda Casey and guest Suzanne Bowden of Catapult kick off the first episode of Parlor Talks by exploring a wide range of packaging, branding, and retail topics.

    What You Need to Know About the G7/G7+ Exchange Event

    Play Episode Listen Later Jun 17, 2025 16:26


    In this episode of the Impressions Exchange Podcast, host Ashley Roberts is joined by Joe Marin, senior vice president of Member Services at PRINTING United Alliance, to discuss the upcoming G7/G7+ Exchange event — taking place on Oct. 21 in Orlando, Florida, the day before PRINTING United Expo.

    Exploring Key Policy Issues at the Inaugural PRINTING United Alliance Legislative Fly-In

    Play Episode Listen Later May 8, 2025 10:55


    On this episode of the Impressions Xchange podcast, Ashley Roberts is joined by Stephanie Buka to discuss the upcoming inaugural PRINTING United Alliance Legislative Fly-In.

    In-Plant Outlook: From DocuTech to Global Tech: How John Cruser Built Bloomberg's Award-Winning In-plant

    Play Episode Listen Later May 6, 2025 23:10


    We talked with IPMA President John Cruser about his journey from being Bloomberg's first and only in-plant employee to becoming the global print operations manager overseeing locations in multiple countries. John shared insights into his career growth, the expansion of the in-plant, and how his team's dedication to quality and customer service has been key to its success.

    The Broadcast: Navigating Cruise Ship Graphics

    Play Episode Listen Later Apr 15, 2025 17:16


    In this episode, Rich Thompson, president of Ad Graphics, discusses the unique challenges and opportunities within cruise ship graphics.

    How BookBaby Got Its Name and What Its Doing with Its New Technology

    Play Episode Listen Later Apr 2, 2025 17:29


    During a visit to Pennsauken, New Jersey-based BookBaby, we chatted with president Jim Foley about the company's history, how it got its unusual name, why it recently invested in a fleet of new equipment, and what it has planned for the future.

    The Broadcast: Exploring The Promotional Product Opportunity

    Play Episode Listen Later Mar 18, 2025 25:11


    Brendan Menapace and Christopher Ruvo from ASI join us to chat about the opportunity promo poses for wide-format printers, and how they can get started and be successful in the space. 

    The Broadcast: The Broadcast: Two Views of Generational Business Succession

    Play Episode Listen Later Feb 13, 2025 28:19


    For family-owned businesses, the transfer of the company from generation to generation is a profound event. To explore generational business succession, WFI Broadcast welcomes Ted Corman of Firehouse Image Center, and Eric Kahle of Visual Marking Solutions.

    Printing's Alive: Getting Recruitment Right with Dorinda Gibbons

    Play Episode Listen Later Feb 11, 2025 50:37


    On this episode of Printing's Alive, Warren Werbitt speaks with Dorinda Gibbons, director of Profile Recruitment, an international recruiter specializing in the printing and packaging markets. They discuss the market, trends, challenges, and strategies in recruitment.

    Navigating 2025: Key Insights Amid New Presidential Administration

    Play Episode Listen Later Feb 10, 2025 45:49


    On this episode of The Impressions Xchange podcast, we follow up on our January article “The Economic, Legislative, and Regulatory Outlook for 2025,” by catching up with five PRINTING United Alliance subject matter experts to find out what print service providers really need to know as we kick off 2025.

    In-Plant Outlook: Automation, Innovation and Metrics – Howie Fenton Reflects on In-plant Consulting Career

    Play Episode Listen Later Jan 28, 2025 27:48


    In the first episode of our rebranded In-plant Outlook podcast series, In-plant Impressions Editor Bob Neubauer talks with well-known in-plant consultant Howie Fenton, principal of Howie Fenton Consulting. In a wide-ranging discussion, they explore Fenton's long career, how he started consulting for the in-plant market, why he enjoys working with in-plants, past in-plant consulting jobs where he feels he made the biggest impact, and much more.

    In-Plant Outlook: Automation, Innovation and Metrics – Howie Fenton Reflects on In-plant Consulting Career

    Play Episode Listen Later Jan 28, 2025 27:48


    In the first episode of our rebranded In-plant Outlook podcast series, In-plant Impressions Editor Bob Neubauer talks with well-known in-plant consultant Howie Fenton, principal of Howie Fenton Consulting. In a wide-ranging discussion, they explore Fenton's long career, how he started consulting for the in-plant market, why he enjoys working with in-plants, past in-plant consulting jobs where he feels he made the biggest impact, and much more.

    Printing's Alive: Revolutionizing Print: Digital Innovation, Sustainability, and the Future of the Industry

    Play Episode Listen Later Jan 22, 2025 68:48


    In the first episode of TPW Printing's Alive Podcast, host Warren Werbitt welcomes top industry leaders from Kornit, Scodix, and Highcon to explore digital printing innovations, Israeli technology leadership, and the future of sustainable printing solutions.

    Why The Onion Returned to Print

    Play Episode Listen Later Jan 16, 2025 21:35


    Previewing the A.I. Revolution

    Play Episode Listen Later Jan 14, 2025 33:54


    Her Imprint: Audrey Jamieson's Journey from Waitress to Print Industry Pioneer

    Play Episode Listen Later Jan 14, 2025 29:05


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