In Camera Podcast

This episode is brought to you by Beyond Se Habla Español: The Law Firm Mastery. If you're tired of guessing your way through marketing to Hispanic clients, this program is your roadmap to success. Learn how to connect authentically, convert leads into cases, and build a legacy that lasts. Join the waitlist at nanatomedia.com/mastery.The dust has settled on the 2024 U.S. Presidential Election, and while the candidates might be moving on, the lessons from this election are just getting started—especially if your law firm wants to grow its Hispanic client base.In this episode, Liel and Grace unpack what worked, what didn't, and what law firms can learn from the campaigns' efforts to court the Hispanic vote. From the creative highs (a cumbia for Kamala!) to the questionable (Trump on a garbage truck), we're dissecting strategies, messaging missteps, and surprises that made a difference.But don't expect us to spill all the secrets here—if you want to know why cultural intelligence is the ultimate marketing superpower or how a 1979 salsa hit became a political jingle, you'll have to tune in.Links and Resources Mentioned: • How Latinos Voted in 2024 (AS/COA) • Cumbia Composed for Kamala Harris (Record) • Trump's Salsa Spin on “Juliana” (YouTube) • Ted Cruz's Corrido Campaign Song (YouTube) • Latino Voting Patterns and Key Trends (Pew Research) • Influencers Who Shaped the Latino Vote (AS/COA)Enjoyed this episode? Don't forget to subscribe and leave us a review! Your support keeps us digging deep into the insights that matter most for your law firm.

In the latest episode of the In Camera Podcast, Grace and Liel tackle the evolving landscape of employment retention tax credits with new insights from a recent conference. They unravel the complexities of IRS processing challenges, fraud impacts, and the potential for claim closures and re-openings, delivering essential updates for the legal sector.Shifting focus, they also dissect the intricacies of legal marketing, emphasizing ethical lead generation and the nuanced regulations surrounding veterans' settlements. The dialogue is a call to action for law firms to prioritize transparency and compliance in their marketing strategies.Listeners are treated to vital takeaways on leveraging financial incentives like tax credits, the importance of ethical marketing to maintain a law firm's integrity, and the need for proactive adaptation to regulatory changes. This episode is a treasure trove for legal professionals aiming to navigate the intricate dynamics of tax opportunities and marketing ethics in today's legal environment.Welcome to our conversation.Resources mentioned in our episode:ERTC UpdatesLearn Mass Torts Latest Camp Lejeune Lawsuit UpdatesEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

Harnessing the power of AI in the legal field has never been more vital, and ChatGPT-4 Turbo is leading the charge. Law firms are finding themselves at a pivotal juncture where adapting to technological advancements isn't just beneficial; it's essential for staying competitive.In this week's episode, Liel and Grace take a deep dive into how ChatGPT-4 Turbo is revolutionizing law firm operations. They discuss its remarkable ability to access and utilize local state regulations and legislation, a feature that proves invaluable for content creation and strategy formulation in legal practices.The conversation also touches upon the multifaceted role of AI as a supplementary tool in the legal industry. From enhancing content creation to aiding in document reviews, image creation, and audio voiceovers, AI's utility in modernizing law firm operations is underscored. This episode is a must-listen for law firms looking to leverage AI technology to boost their efficiency and maintain a competitive edge in an evolving legal landscape.Resources mentioned in our episode:The 2023 Business of Law Conference OverviewChatGPT-4 Turbo new updates and featuresIf you enjoy the show, subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

In the modern era of legal practice, the influx of fake leads poses a significant challenge. As law firms navigate this digital landscape, understanding and guarding against lead fraud and TCPA violations becomes paramount.In the latest episode, Grace and Liel dive deep into the pressing issue of fake leads and the rising concerns around TCPA lawsuits. They also shed light on the upcoming National Trial Lawyers Association's Business of Law Conference. Adding to the mix, they discuss the news about PowerPort chemo ports by Bard leading to injuries and subsequent lawsuits, highlighting the implications for the legal community.Through their expert lens, they unveil strategies to discern genuine leads from fraudulent ones. Law firms seeking to shield themselves from lead fraud and anticipate TCPA-related legal challenges will discover essential guidance and strategies.Resources mentioned in our episode:Rise in Fake Leads, Lead Fraud and TCPA Lawsuits Sparks Concern for Plaintiff Law Firms, ZeroRisk Cases, Offers SolutionsThe Business of Law Conference OverviewPowerPort Chemo Ports By Bard Lead To Injuries And Lawsuits If you enjoy the show, subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

Business automation tools are revolutionizing the way law firms operate, offering a blend of efficiency and innovation. As the legal sector grapples with the challenges of modernization, these tools are emerging as the linchpin for success.In this week's episode, Grace and Liel navigate the myriad of automation tools tailored specifically for law firms. They delve into the nuances of CRM systems, emphasizing the transformative potential of platforms like Zapier. The conversation also touches on the power of communication tools and the significance of automating marketing campaigns for a more streamlined outreach.But it's not just about the tools; it's about the impact. The episode sheds light on the tangible benefits these tools bring to the table, from enhanced client communication to efficient task management. For law firms looking to elevate their operations and stay competitive, this episode offers a roadmap to the future of legal practice.Resources mentioned in our episode:Thomson Reuters Institute's ChatGPT & Generative AI within Law Firms reportIf you enjoy the show, subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

Navigating the maze of software options can feel overwhelming, especially when you're trying to find the perfect fit for your law firm. But don't worry, we've got you covered!In this week's episode, Grace and Liel get real about the software that can take your law firm to the next level. Forget the jargon; we're talking about what actually works. From case management to document automation, we break down the tools that can make your life easier and your practice more efficient.And it's not just about the tech. We also dive into how to pick the software that vibes with your firm's unique needs. Whether you're flying solo or part of a bustling practice, there's a game-changing solution out there for you. Tune in to learn more!Resources mentioned in our episode:For 2023, which tech tools might help your law firm flourish?Top Tech Tools for Lawyers in 2023Zoho CRMIf you enjoy the show, subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

Twitter's radical rebrand to "X" has left us wondering about the implications for the social media landscape. Alongside this, the rise of AI in the legal field is creating new opportunities for lawyers to enhance their skills and leverage cutting-edge technologies for their marketing strategies.In this week's episode, Grace and Liel delve into the impact of Twitter's rebranding and what it means for users. They also discuss the growing importance of AI courses for lawyers, highlighting how these courses can equip legal professionals with the knowledge and tools needed to stay ahead in a rapidly evolving industry.Keeping up with the latest AI news? We explore the potential of AI technologies like gaze redirect, which can be used to create more engaging and personalized marketing content. By understanding and exploring these technologies, lawyers can boost their marketing efforts and connect more effectively with their target audience.Resources mentioned in our episode:Pilmma AI WorkshopTwitter Rebrand ExplainedGaze RedirectIf you enjoy the show, subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

In this week's episode, Anna Dean Kamins, a big name at The Lake Law Firm and an expert in mass torts, is joining Grace and Liel to discuss key takeaways from this year's American Association of Justice Convention. She also shares how she got started in mass torts and gives out practical advice on how other lawyers can embark on mass tort litigation. But that's not all. Want to know about the hottest mass torts that lawyers should have their eyes on? Anna, Grace, and Liel dive into it, making sense of all the legal complexities. From the big rulings to the emerging challenges, they cover it all. If mass torts have ever felt like a mystery to you, this episode is your key to understanding.Whether you're in law yourself or just fascinated by it, Anna's insights will get you thinking, and our hosts, as always, will make sure it's a fun ride. Buckle up! Resources mentioned in our episode:AAJ 2023 Annual ConventionMass Torts Made PerfectPublic CitizenIf you enjoy the show, subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

In this week's episode, Grace and Liel dive into the explosive launch of Threads and its implications for Meta, causing quite a disruption in the Twitterverse. It seems Twitter has been hemorrhaging users and advertisers since last year, and this latest incident takes the cake.Grace enlightens us on Meta's hasty go-to-market strategy, which has left them scratching their heads over how to tackle the European market. Currently, their platform offers limited exploration options, but this will most likely change in the coming months. Meanwhile, Liel points out that delaying interests and hashtags might actually force users to focus on following more individuals, a clever way to customize their timeline.When it comes to law firms, threading the needle between Threads and Instagram is a breeze. Setting up an account can be accomplished with just a couple of clicks, and the best part? Growing your community doesn't require months or years, but mere days. Threads presents a promising opportunity in the social media marketing landscape for law firms, and in this conversation, we'll reveal how to hit the ground running and prepare for the influx of ads.Here are the resources we mentioned in our episode:Did Threads lose its momentum? Features of the Meta Threads AppClio's Threads Guide for LawyersEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

Welcome to "In Camera Podcast" with your hosts, Grace and Liel! In this captivating episode, they kick things off by unraveling the latest scandal involving tech giant Google. Hold onto your seats because Google has found itself in a bit of a pickle yet again. This time, they're being accused of miss-selling video ads, disregarding their own standards a whopping 80% of the time. Talk about a slip-up! According to a jaw-dropping Analytics study, advertisers from small businesses to Fortune 500 companies and even the U.S. Federal Government may have forked over premium prices for a service that Google allegedly failed to deliver. We're talking billions of digital ad dollars potentially down the drain! The True View ad product, which you've probably seen on YouTube and third-party websites, is under fire for not living up to its promised standards, like playing audio and appearing in high-value locations. The claims are denied by Google, of course, who defends the effectiveness and viewability of their Google Video Partners network. Who will come out on top in this ad showdown?But wait, there's more! Grace and Liel then transition into guiding you through the intricate process of launching a new PPC search campaign in a foreign market. They've got some expert advice, and this time they're putting on their law firm hats. Tune in as they share seven invaluable steps to help you conquer uncharted marketing territories like a pro. From estimating search volume and setting realistic budgets to strategically targeting local queries with regional keywords, they've got the inside scoop. They'll also delve into the importance of customizing ad copy and landing pages to resonate with your new audience, checking conversion tracking and tagging to ensure accurate results, researching local competitors for bidding and messaging opportunities, and the power of integrating other channels to bolster your branding efforts. Remember, success in a new market hinges on proper planning and careful monitoring.Ready to dive into this captivating episode? Go ahead and hit that play button now, and be sure to subscribe for more exciting episodes of "In Camera Podcast."Resources mentioned in our episode:Google TrueView may have misled dozens of advertisers and violated its own guidelinesAdalytics TrueView Report7 PPC planning tips when entering a new geographic marketEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

Get ready for an electrifying episode as Grace and Liel plunge headfirst into the thrilling world of Google Marketing Live 2023! Brace yourself as they uncover the jaw-dropping announcements made by Google concerning Google Ads. With AI at the helm of creativity, they'll explore the exhilarating debate: should you entrust your creative work to the digital geniuses or risk being lost in a sea of mediocrity? It's a high-stakes game where your brand's distinction hangs in the balance!But hold on tight, because the excitement doesn't end there! Grace spills the beans on the latest developments in the talcum powder mass torts, revealing the twists and turns that keep us on the edge of our seats. And that's not all—prepare for a mind-blowing comeback as the 3m earplugs mass torts resurface from the depths of legal limbo. Just when you thought it was game over, they're back in action, proving that persistence pays off!And if that's not enough to get your heart racing, get ready for a game-changer in the digital realm. Your law firm's Google Business Profile has transformed into a supercharged powerhouse. Say goodbye to the sidelines and hello to the spotlight! With enhancements and the chance to claim a featured block in the new search generative experience, you'll leave your brand competitors eating your dust. It's a thrilling race to the top, where every click and search can make or break your success.Resources mentioned in our episode:Your GBP can be the key to SGEGoogle Marketing Live - Everything you need to know Vista Law Firm Leadership SummitEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Hey, loyal listeners! We're aware of some audio quality gremlins that have been causing trouble in our recent sessions. We want to assure you that we're on it, and we're determined to get back to our usual recording standards. Thanks a million for your patience and continued support. We promise to make your listening experience top-notch again soon!Episode notes powered by ChatGPT

In this week's episode, Grace and Liel fearlessly dissect the 2023 Wordstream Google Ads Benchmarks for the Search network. Brace yourselves for a rollercoaster ride of click-through rates, conversion rates, costs per click, and costs per lead. We'll reveal what's been climbing up and what's been taking a nosedive and how it all affects your prestigious law firm.But wait, there's more! Our conversation will equip you with the top-notch lingo and terminologies you need to effortlessly translate the insights from this year's report into cold, hard projections for your law firm. Or, better yet, use them to size up your firm against those fancy benchmarks in the report.And that's not all! Liel will uncover the juicy secrets behind the winners and losers in this captivating report. Prepare to have your mind blown as he unravels the mysteries of how the search platform has evolved thanks to the ever-changing whims of consumer behavior. Oh, and don't worry, he won't leave you hanging—Liel will dish out practical tips on how your law firm can conquer the brave new world of AI-powered search.So buckle up, dear listeners, because this episode will take you on a wild, witty ride through the intriguing world of Google Ads benchmarks and the enchanting realm of legal marketing.Resources mentioned in our episode:Google Ads Benchmarks 2023Can someone please run these numbers for me?Enjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. (Over-the-top) Episode notes powered by ChatGPT

In this week's episode, Grace and Liel unravel the case of the revamped Bard and Google's AI bot, presenting their first impressions and conducting a courtroom showdown with the formidable ChatGPT. They dig deep into the AI realm, weighing the risks versus the undeniable benefits that can turn you and your team into legal eagles of productivity.Prepare your briefs as they tackle the hot topic of Montana's state-level ban on TikTok. Will it hold water or crumble like a poorly constructed contract? Tune in to find out!But hold your objections! They also reveal the legal magic behind YouTube TV's incorporation of 30-second TV ads powered by AI brilliance. Witness the tremendous results that have lawyers and marketers rejoicing. So sit back, relax, and join their no-nonsense private legal marketing conversation that will leave you craving for more.Resources mentioned in our episode:Montana issues ban on TikTokYouTube offers 30-second unskippable TV adsComparing Bard against ChatGPTEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

Grace and Liel reunite after what feels like a century, and they have some juicy updates to spill!Liel is excited to share the launch of his new book, "En Español También es Marketing," which is basically the secret sauce to help Spanish-speaking Latinos dominate the business world. Move over, competition!Grace spills the tea on her recent presentation at Mass Torts Made Perfect, where she schooled everyone on how to manage a team remotely. And, of course, she's got some insider info on all the juicy gossip that was exchanged during the cocktail receptions.And if that's not enough, Grace has a list of seven signs that your leadership skills need some work, all thanks to her attendance at the Fireproof Summit in Detroit. Don't worry, folks; she's got your back. Tune in now!Resources mentioned in our episode:"En Español También es Marketing," Liel's new bookWhat the Financial Times have to say about J&J's efforts to protect their latest ventureFireproof by Mike MorseEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

In this week's episode, Grace and Liel dissect the recent Florida Tort Reform bill. They delve into how this will impact law firms in Florida and the murky waters of insurance savings that supposedly "benefit everyone," but let's be real, insurance companies always come out on top.But wait, there's more legal drama! Johnson & Johnson's offer to settle talcum powder lawsuits for a paltry $9 billion has law firms questioning the sincerity of their apologies. With over 60,000 cases to settle, that offer is like trying to buy a mansion with couch cushion change.In a refreshing turn of events, Grace and Liel offer up some sage advice on how mastermind groups can serve as invaluable partners in your law firm growth strategy. These groups provide support in navigating tough times, uncharted territories, and new unreasonable laws while also allowing you to share insights and experiences with fellow lawyers.And if that's not enough to pique your interest, this episode takes an unexpected detour into the world of Formula One. Who says legal podcasts can't be thrilling?Resources mentioned in our episode:Governor Ron DeSantis Signs Comprehensive Legal Reforms into LawJohnson & Johnson offers to pay $8.9 billion to settle talcum powder lawsuitsThe Power of MastermindsEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

In this week's episode, Grace and Liel are throwing a party, and the theme is AI. They'll be discussing social media and the Google dilemma on how to compete with Chat GPT in a way that doesn't result in them getting blown out of the water.It's like Congress had a piñata party, and the CEO of TikTok was the piñata. Members of Congress from both sides of the aisle took turns beating up TikTok, but did they really accomplish anything? We'll discuss it.While Google's release of Bard was met with all the excitement of a soggy piece of toast, Chat GPT 4 is making waves. It's so smart; it can pass the bar and make it to the top 10% of scores, but does that qualify it to write your website's content? We will find out.Join us for a conversation that's equal parts informative and witty as we explore the state of legal marketing and AI.Resources mentioned in our episode:Join Grace's presentation at MTMP in Las Vegas on April 11th at 3 pmThe Verge hands-on with BardCEO TikTok hearing, the human piñata experienceChat GPT 4, the bar exam challengeEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. Episode notes powered by ChatGPT

As TikTok's future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with the kids and embrace TikTok search? Competition breeds innovation, and this week's episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the search advertising space. Remember that while TikTok may be the shiny new toy on the block, you shouldn't throw all your eggs in one basket just yet. Another wise business move we strongly recommend is to claim your Employee Tax Retention Credit. If you're a business owner who had at least three full-time employees during the pandemic and retained them, you may be eligible for the ERTC. To learn more about this credit and whether your business qualifies, visit ertcadvisors.org. Resources mentioned in our episode:TikTok enters the search ad market, challenging Google and MicrosoftDuckDuckGo Enters the AI Race with DuckAssistWhat is Employee Retention Tax Credit (ERTC)? IRS issues renewed warning on Employee Retention Credit claimsEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

This week's episode is a legal blockbuster packed with exciting updates and insights from Grace and Liel. First, they examine the evolution of remote work versus office work, digging into whether the pandemic has permanently shifted our views on traditional work arrangements. Will the office become a thing of the past, or are we destined to return to the grind of the daily commute?But wait, there's more! The hosts also explore the potential fallout of a TikTok ban, looking at how law firms who rely on the platform for lead generation can prepare for such a scenario. And if that weren't enough, they remind us to keep an eye on current events like train derailments and wildfires, which could quickly develop into mass torts.This episode is a legal tour de force, offering listeners a strong dose of tech, legal marketing, and mass torts updates. So get ready to dive deep into the legal world and stay ahead of the curve with Grace and Liel.Resources mentioned in our episode:Biden approved deciding fate of TikTok OpenAI's ChatGPT & Whisper API Now AvailableMark Zuckerberg says Meta now has a team building AI tools Enjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

Move over, Kardashians, the race between Microsoft and Google for AI dominance is the new reality TV drama! With The New Bing showing impressive performance improvements compared to ChatGPT, it's like watching the underdog coming out of nowhere to challenge the champ. Meanwhile, Google's own Bard prototype seems to be taking a nap, proving that even tech giants need a power nap every now and then.On this week's episode, Grace and Liel discuss the juicy details of the ongoing AI showdown, predicting how search engines are likely to evolve with these new advancements. They also dive into the legal world, where hair relaxers are causing more drama than a bad dye job. The filing of 57 lawsuits in federal court has propelled this young mass tort forward. And J&J's recent attempt to wriggle out of talcum powder claims has hit a setback.Who needs Hollywood when you have tech giants and legal battles keeping us on the edge of our seats?This episode summary is courtesy of ChatGPT by OpenAIWelcome to our conversation.Resources mentioned in our episode:The market does not welcome well BardThe New Bing is here57 hair relaxer lawsuits have been filed in federal courtsJ&J losesEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

In this week's episode, we continue debating what ChtatGPT can and can't do for your law firm. Grace and Liel revisit one of the hottest topics during the National Trial Lawyers Summit in Miami and share updates on the general consensus among legal marketing experts and law firm owners.Google's earnings call was mainly focused on sharing updates on their efforts to integrate ChatGPT functionality and user experience into their platforms, which can mean that soon we may see a new update to the way the world's most used search engine showcases search results.Lastly, we get an update on the latest major mass tort to hit the market, hair relaxer, and we also discuss the downfall of Camp Lejeune cases demand, what are the reasons behind it, and how to see beyond the hype of new mass torts now that the industry has evolved into a new era.Welcome to our conversation.Resources mentioned in our episode:Sundar Pichai confirms Google is working on an AI search featureOpenAI releases a tool to detect AI-generated textChtatGPT PlusBad PR, thanks to Camp Lejeune campaignsEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

In this week's episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and client experience at your law firm to where it should be used with caution to avoid damaging your reputation.As we settle in 2023, Grace walks us through some of the latest updates in the Tylenol Mass Tort, also known as the "Acetaminophen Lawsuit." Grace also discusses the details of an emerging class action that primarily affects women who use hair-relaxing products.Join our conversation and hear what happens when you put ChatGPT-3 on the bench, why 2023 is having a solid start on the Mass Torts front, and also get a sneak peek of what is taking place this week in Miami during Trial Lawyers Summit. Resources mentioned in our episode:Mass tort launched for claims that acetaminophen caused autismChemicals in Hair Straightening Products2023 National Trial Lawyers Summit in MiamiEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

In the four-year anniversary of In Camera Podcast, we're kicking off the new year by looking at the digital marketing panorama and all the exciting opportunities to innovate.In this week's episode, Grace and Liel discuss Forbes' list of digital marketing trends that we can anticipate in 2023 during an unpredictable economy. Especially in relation to the business of law, it's all about taking the bull by the horns and being creative during the looming recession.Listen to the full episode to know whether you should and how to introduce these trends into your legal marketing strategy this year. Let us know in the replies if you will be trying out any of these trends. Resources mentioned in our episode:Forbes' Digital Marketing Trends to Watch in 2023 During an Unpredictable EconomyEnjoy the show? Subscribe and leave us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

When you focus on building a strong work culture, you can become a high-performance legal team. That's what Benjamin Sachs argues in his new book “All Rise: Practical Tools for Building High-Performance Legal Teams.” Benjamin sits down with Liel in a profound discussion that analyzes current misconceptions and structural problems with work culture that prevent law firms from becoming high-performance teams. Taking from his experience working in Big Tech companies, Benjamin offers a systematic approach to team-building that starts with building trust and encouraging vulnerability. As we transition from a post-COVID environment and return to our offices, Benjamin encourages lawyer CEOs to reflect on their work culture and prioritize team-building for more collaborative and productive law firms.Resources mentioned in our episode:Buy “All Rise: Practical Tools for Building High-Performance Legal Teams” on AmazonCheck out the book's toolkit Work with The Landing Group, Benjamin's business consulting firmConnect with Benjamin on LinkedInLet us know that you enjoy the show by subscribing and leaving us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS's Employee Retention Tax Credit is just what you need to start the next year on a high note. In this week's episode, Grace and Liel sit down for a conversation with Michael Blom from the Lake Law Firm, who shares a comprehensive guide on how business owners can claim their ERTC and reinvest the money in their business. The deadline to apply is fast approaching, however. If you are a business owner and qualify for the Employee Retention Tax Credit, what better expert than a lawyer with years of experience who will help you get the maximum recovery amount and reinvest the credit back into your business? Call The Lake Law Firm at (888) 987-9071 for a free consultation. Resources mentioned in our episode:COVID-19-Related Employee Retention Credits: General InformationClaim your Employee Retention Tax Credit with The Lake Law FirmMichael Blom's LinkedIn profileLet us know that you enjoy the show by subscribing and leaving us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page's Google Search ranking. This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way, there are also new marketing strategies to try out in 2023, including Google Ads frequency target for YouTube campaigns. Grace also shares important updates from the most popular mass torts that every attorney should know: Camp LeJeune, RoundUp, and CPAP lawsuits. As these cases keep brewing, it's more relevant than ever to keep a close eye on them. Resources mentioned in our episode:Google Ads frequency target for YouTube campaignsGoogle Search ranking algorithm and linksCamp LeJeune Water Contamination LawsuitMonsanto's Roundup LawsuitPhilips Respironics' CPAP Device LawsuitLet us know that you enjoy the show by subscribing and leaving us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

Amid the rising popularity of mass torts, Camp LeJeune's Water Contamination Lawsuit has caught the attention of many law firms and, most recently, big corporations. In fact, it seems that Wall Street is more invested in the entire mass tort operation than lawyers themselves. Why is that? After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Liel reflect on mass torts and the importance of putting people first. While mass torts are the perfect opportunity to promote your law firm and increase your caseload, it's also an opportunity to get to know your clients and keep open communication. Audio ads as a marketing strategy are gaining traction, and seizing every chance to make your brand known is more important than ever. The episode explores new updates coming to Google ads, including audio ads, that will open your law firm to a wider market and audience. Resources mentioned in our episode:Get started with Google's audio adsAmazon Alexa lawsuitCamp LeJeune mass tort updatesWomen En Mass 2022Mass Torts Made Perfect 2022Let us know that you enjoy the show by subscribing and leaving us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

How do you speak directly to your target market? For https://www.linkedin.com/in/chrisdreyerco/ (Chris Dreyer), CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche.  In this week's episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a business with a specialized market focus. They also dive deep into Chris's journey as a digital marketer, an unexpected turn of events, as you will soon find out.  Listen to the full episode to learn from Chris's expertise. While he doesn't claim to be a professional gambler, his marketing strategy hits the jackpot!  Resources mentioned in our episode: https://rankings.io/ (Rankings.io) https://chrisdreyer.co/about/ (Connect with Chris Dreyer) https://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N/ref=sr_1_1?crid=1VDGPBU3KQGYW&keywords=niching+up&qid=1666452280&sprefix=niching+up%2Caps%2C302&sr=8-1 (Niching Up: The Narrower the Market, the Bigger the Prize) Let us know that you enjoy the show by subscribing and leaving us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 event.  Liel and Grace go over Google's announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "multisearch" experience to satisfy all your queries. These and more features show that the exciting future of search is here.  Amid conference season, Grace shares interesting updates from this year's Women En Mass conference and the infamous Monsanto mass tort involving a herbicide that has been proven to cause certain types of cancer. Resources mentioned in our episode: https://searchon.withgoogle.com/ (Google's Search On 22 event) https://www.cbc.ca/documentaries/the-passionate-eye/he-was-drenched-in-a-weed-killer-made-by-monsanto-in-a-workplace-accident-then-he-was-diagnosed-with-cancer-1.6581275 (Monsanto's RoundUp mass tort) https://womenenmass.com/ (Women En Mass 2022 conference)  Let us know that you enjoy the show by subscribing and leaving us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com. 

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can't just show up for a month and expect your Hispanic community to trust you.  In this week's episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows, you cannot do the bare minimum and expect your firm to stay relevant. Being authentic in your actions and marketing is the first step to building a strong connection with your Hispanic clientele.  The discussion also looks at Google's announcement on their upcoming core update. As a rule of thumb, pay close attention to Google core updates, especially if you're doing Black Hat SEO tactics that will damage your website's ranking. Resources mentioned in our episode: https://nanatomedia.com/blog/celebrate-hispanic-heritage-month-2022-law-firms/ (How Law Firms can Celebrate Hispanic Heritage Month in 2022) https://law.stanford.edu/courses/spanish-for-lawyers/ (Stanford Law School's "Spanish for Lawyers" course) https://www.smu.edu/CAPE/Programs/Certificates/spanish-for-legal-professionals (Southern Methodist University's "Spanish for Legal Professionals" certificate) Enjoy the show? Don't forget to subscribe, tell your coworkers, and leave us a review! Send us your questions and comments at ask@incamerapodcast.com.

https://www.linkedin.com/in/kylebachus/ (Kye Bachus) has seen and done it all; building a law firm from the ground up to become one of Colorado's largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when she was struck and killed in by a distracted driver in a commercial vehicle, unfortunately, checked. The result of these life experiences? An incredible compassionate and committed attorney that is changing the way lawyers treat and handle the cases of wrongful death victims. Kyle joins Liel and Grace for a profound conversation where he discusses how when the unthinkable happened to him and his family, even after 25 years of experience dealing with this type of circumstance, his life was turned upside down. And how now he has completely restructured the process in which his law firm handles wrongful death cases like the one he went through. From understanding the mindset and priorities of victims at every step of their painful journey to the role you and your team need to be ready to assume and the resources, you should be able to provide. The conversation goes on to discuss the way Bachus Schanker reinvented their marketing strategy and message for one that puts the needs and priorities of victims first, to develop an Elite team of professionals dedicated to doing everything they can to help victims of wrongful death cases, and when Kyle says everything, he really means it. Resources mentioned in our episode: https://www.amazon.com/Unthinkable-Answers-Families-Confronting-Catastrophic/dp/1544527942 (Unthinkable: Real Answers For Families Confronting Catastrophic Injury or Death by J. Kyle Bachus) https://www.elitelitigationgroup.com/ (The Elite Litigation Group at Bachus & Schanker) https://www.forbes.com/sites/serenitygibbons/2022/06/16/7-books-on-financial-and-mental-wealth/?sh=6eb2b4d95213 (Forbes List of 7 Books On Financial And Mental Wealth) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms. The conversation also looks at the recent development around Camp Lejeune and what we expect will happen next. Resources mentioned in our episode: https://searchengineland.com/googles-local-services-ads-platform-has-a-problem-with-spam-386890 (Leonard Raleigh  article on spam and LSAs) https://www.seroundtable.com/google-local-service-ads-with-fake-reviews-33810.html (Google Local Service Ads Seeing A Lot Of Fake Reviews) https://www.searchenginejournal.com/google-tests-more-local-service-ads-in-serps/459915/#close (Google Tests More Local Service Ads In SERPs) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what gets implemented on your law firm site. Just as Google announced new E.A.T factors, Neeva shared their search ranking factors for technical queries, and while much of their consideration mirrors what Google considered a ranking factor, there is one particular differentiator that has a massive impact on user experience; this and more in this week's episode. Resources mentioned in our episode:  https://searchengineland.com/neeva-search-rating-guidelines-technical-queries-386799 (Neeva shares search rating guidelines for technical queries) https://www.searchenginejournal.com/vulnerability-wordpress-gutenberg-plugin/459816/ (Vulnerability Found In WordPress Gutenberg Plugin?) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

In this week's episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming together. For tech companies, 2022 just hasn't been a great year. Particularly for Meta, which has seen drops at all levels and announced that things are about to get worse. But with higher daily active users than anticipated, Facebook and Instagram continue to be extremely valuable platforms for your law firm to be present. And with less competition, this is an opportunity not to be missed. Recent studies suggest that there may be a correlation between children diagnosed with autism whose mothers took Tylenol during pregnancy. Will this mass tort take off? Listen now to find out where things are standing. Resources mentioned in our episode: https://www.cnbc.com/2022/07/26/alphabet-is-set-to-report-q2-earnings-after-the-bell-.html (Alphabet misses on earnings and revenue for the second quarter) https://www.torhoermanlaw.com/tylenol-acetaminophen-autism-adhd-lawsuit/ (Tylenol Autism ADHD Lawsuit) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change. This week's podcast features Grace and Liel discussing the most recent mass lawsuit to go viral on television, Camp Lejeune. However, because all of this premature advertising is delaying the passage of the bill, they look at why it is crucial for lead generation vendors to stop their campaigns now immediately (!) Plus, we've got highlights from the most recent AAJ Annual meeting in Seattle, details about their upcoming events,  and we uncover the one type of content strategy that can make you stand out to position yourself as a law firm for a new or emerging mass tort. Resources mentioned in our episode:  https://www.justice.org/education/conventions (AAJ Upcoming Events) https://www.anapolweiss.com/camp-lejeune-lawsuit/ (Camp Lejeune Water Contamination Lawsuit) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends. They also look at Instagram's Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And if you're still unsure whether or not to start your own podcast at your law firm, there are some tips on what software to use to sound and produce like a pro. Get ready to get an update on what's going on in the digital marketing world because we are about to drop some knowledge. Resources mentioned in our episode: https://www.searchenginejournal.com/google-confirms-indexing-issue-affecting-large-number-of-sites/457767/ (Google Ongoing Issue With Its Search Index) https://searchengineland.com/instagram-subscriptions-test-adds-3-new-features-386523 (Instagram Subscriptions test adds 3 new features) http://squadcast.fm (SquadCast, easily record podcasts) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the topics and insights presented at this year's conference and why it continues to be one of the best legal conferences. The conversation begins with an overview of the Lake Law Firm's retreat in New Orleans, which took place the week before Pilmma's summit, and Grace explains why doing a hybrid event turned out to be one of the best decisions they could have made. Furthermore, we examine why TikTok is back in hot water and may soon be banned from Apple and Google's app stores. Resources mentioned in our episode:  https://www.pilmma.org/summit/ (PILMMA Super Summit 2022) https://searchengineland.com/fcc-wants-apple-and-google-to-remove-tiktok-386147 (FCC tells Google and Apple to remove TikTok) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree with Elon Musk's take on what it takes to build great things. However, if one thing has been proven over the past two years, it is that you can have extraordinarily productive and engaged teams even if they are working remotely. And yes, this applies to Law Firms also. In this week's podcast, Grace and Liel discuss the power that team building and retreats can have in elevating your law firm's team performance at all levels and boosting productivity and profitability. The conversation based on Grace and Liel's recent experience creating team-building events for their teams covers how to set up a date to what to include on the agenda and when it is best just to leave the business agenda at the law firm to focus on nurturing relationships. Resources mentioned in our episode: https://www.donut.com/ (Connect around the watercooler, anywhere!) https://www.fireproofperformance.com/masterclass-lp/ (Fireproof's Masterclass) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of them is culture alignment. In this week's episode, attorney https://www.linkedin.com/in/rezatorkzadeh/ (Reza Torkzedeh) joins us for a conversation that explores the before and after his law firm experienced when he realized he had to up his game and start running his law firm like a Fortune 500 company. Reza is the author of two books, and one of the primary topics in his most recent book, The Lawyer as CEO, is company culture. We talk about what was the moment he understood that despite his belief that he was running a successful firm, he was slowing it down and even alienating its most important asset: his team. Learn how putting culture at the forefront of his business empowered TorkLaw to grow exponentially, stay ahead of the curve even for unforeseeable events, and lead the path in which modern law firms do business and network in tomorrow's world. Resources mentioned in our episode: https://www.amazon.com/Lawyer-As-CEO-Competitive-Building/dp/1544531141/ref=asc_df_1544531141/?tag=hyprod-20&linkCode=df0&hvadid=598359157175&hvpos=&hvnetw=g&hvrand=10211347837367242458&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028309&hvtargid=pla-1663300513183&psc=1 (Order now The Lawyer as CEO) https://www.torklaw.com/about/ (Learn more about TorkLaw) https://lawworks.com/en (Invest in your growth and join LawWorks) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent responsive search ad assets. Join our conversation as we discover what could potentially stick and change how we use Google Ads as we know it, just like other announcements in Google Marketing Live from previous years have completely transformed the platform. Resources mentioned in our episode: https://www.wordstream.com/blog/ws/2022/05/24/google-marketing-live (Google Marketing Live 2022: The Top 10 Updates You Need to Know) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode Grace and Liel explore what were some of the most and not so exciting announcements the most important event in the year on Digital Marketing had to offer. From enhancements to performance max to a whole new range of features that will power your law firm's first-party data and put it to work for your marketing. Resources mentioned in our episode: https://support.google.com/google-ads/answer/12158560?hl=en (Recap of product announcements from Google Marketing Live 2022) https://www.searchenginejournal.com/16-announcements-from-google-marketing-live-2022/451643/ (16 Announcements From Google Marketing Live 2022) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant media interest in addition to the corporate responses made towards them. However, every now and then, a Mass Tort will attract enough attention to go viral, as we witnessed this year. You've undoubtedly heard about the severe baby formula shortage across the country if you haven't been entirely off the grid for a month. The news has attracted worldwide attention as people try to figure out how the world's richest country could mishandle things so badly. In this episode, we explore why your law firm should be the one to answer this question for your community. In this podcast, we go through how the closure of one plant in Michigan has destabilized the baby formula supply chain throughout the country, why it happened, and what could have been done better to prevent it. We also discuss how product liability law firms are the greatest carriers of this message and where they should be joining the conversation. Resources mentioned in our episode: https://www.cnbc.com/2022/05/18/senate-panel-investigates-abbott-tax-practices-after-contamination-shuts-down-baby-formula-plant.html (Abbott tax practices after contamination shut down baby formula plant) https://www.youtube.com/watch?v=ZfXcGbgIWro (Abbott Labs Lawsuit Explained by New York's Best Attorney) https://www.npr.org/2022/05/22/1100600797/baby-formula-shortage-overseas-shipment-abbott-ceo-apology (Abbott CEO apologizes for the formula shortage) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the tool? My Ad Center. Tune in and join the conversation if you want to hear how this tool will impact your law firm's Google Ads campaigns. Grace and Liel explore how My Ad Center will let users decide which topics, categories, and brands they are interested in. But, most importantly, it will allow users to opt-out of certain types of advertising and even provide live feedback on the ads they are being served, even on the search network. The conversation then jumps to analyze the results from a recent PPC survey on adopting Google Ads recommended automation. The results are not surprising to us, but they could be to you if you are not involved in the managing of your Google Ads account. Target Cost per Acquisition sounds wonderful as a strategy - you set the price, and Google gets you the conversion. What's not to love about it? Well, to start with, a conversion is not a case. Unless you train Google very well, and we mean it V E R Y well, your campaign may still not get you new cases. That is why we shift our focus in our conversation to VBB, also known as Value-Based Bidding. Tune in now and get the latest on Google Ads search for law firms. Resources mentioned in this episode: https://searchengineland.com/new-google-my-ad-center-experience-385061 (About Google My Ad Center) https://trueclicks.com/wp-content/uploads/2022/04/The-State-of-PPC-2022-Global-Report.pdf (2022 PPC Survey ) https://www.searchenginejournal.com/good-cpa-ask-ppc/447922/ (What's A Good Cost Per Acquisition) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok. Grace and Liel initiate their conversation regarding Google My Business's new redressal complaint form that gives users the ability to report a business as non-existent. A reminder of why firms shouldn't forget that there is way more to Google My Business than just reviews. It is expected to be a clear and accurate registry of everything related to your business. TikTok has only continued to grow and earn more popularity since the beginning of the year. Their marketing platform is keeping up with the platform growth and the success of its creators, more recently announcing the launch of Pulse: a new placement opportunity that could have your sponsored videos showing in between the 4% top-performing videos on the platform. Can you afford not to try getting on board? Liel explains why the latest and soon to become only search ad format in Google Ads is a positive move and fantastic use of AI to increase the click-through rate of your search campaigns, as long as you follow the steps mentioned in our conversation. Resources mentioned in our episode:  https://support.google.com/business/contact/business_redressal_form (Google My Business Business Redressal Complaint Form) https://newsroom.tiktok.com/en-us/tiktok-pulse-is-bringing-brands-closer-to-community-and-entertainment (TikTok Pulse Annoucment) https://searchengineland.com/google-responsive-search-ads-383941 (Responsive Search Ads the new ad format you have to know) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

The number of Google My Business reviews you obtain is one of the many figures that matter in your legal practice, and you are keeping track of it meticulously. While you might be tempted to try unusual treatments or methods that promise to improve your Google My Business review rating, think twice; a Google suspension isn't the only consequence you may face; the FTC might also want to have a word with you. This week's episode features Grace and Liel discussing the recently published Online Customer Reviews: A Guide for Platforms, by the Federal Trade Commission. The message is clear: "do not review gate". The conversation explores best practices to keep your law firm out of trouble, how to handle incentives, and a final answer to whether is acceptable to have friends, family, or even staff write reviews about your law firm. So tune in, keep calm and continue generating reviews. Resources mentioned in our episode: https://www.ftc.gov/business-guidance/resources/featuring-online-customer-reviews-guide-platforms (Federal Trade Commission - Online Customer Reviews Guide) https://www.nearmedia.co/ftcs-business-marketer-guidelines/ (Analysis from Mike Blumenthal on FTC's new guidelines) https://support.google.com/business/answer/4596773?hl=en&co=GENIE.Platform%3DDesktop (How to request form Google a review removal) https://incamerapodcast.com/episodes/a-law-firms-reputation/ (In Camera Podcast Complete Guide on Review Generation) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

As a lawyer, you must be able to alter and establish connections with people from all walks of life and economic backgrounds. In this week's episode, we'll discuss how to grow your relationship with highly educated persons. Dean Melchionni, who was recently appointed Director of Single Event Operations at The Lake Law Firm, joins Grace and Liel to discuss what it takes to build trust and earn the attention of other lawyers, doctors, and other key players in the growth of your law firm. In this episode, Dean explains the fundamentals for targeting highly educated people and how to deal with situations where you don't have all of the answers, among other things. Whether you're a lawyer networking with other lawyers or a marketer who works with lawyers daily, this discussion may help you fine-tune your strategy and increase the quality of your relationships. Resources mentioned in our episode: https://www.linkedin.com/in/deanmelchionni/ (Connect with Dean Melchionni) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Mass Torts Made Perfect (MTMP) is known for its terrific network opportunities among law firms, marketers, and other legal industry professionals, excellent entrainment, and extracurricular activities. At the heart of all these activities are rich seminars with critical information that no one serious about mass torts should miss. This week's podcast features Grace giving us a rundown of all the major updates and insights that were shared at this Spring Session of MTMP. From the expansion of CPAP to the segmentation of baby formula cases to the new qualifiers for Zantac. Furthermore, Liel looks at historical marketing data for each of these torts to assist you in making judgments about your mass torts portfolio based on current costs per acquisition. Resources mentioned in our episode: https://www.xsocialmedia.com/legal-industry/ (Buy leads from experienced vendors) https://leadersinmasstorts.com/services/co-counsel/ (Consider co-counseling with some of the best) https://mtmp.com/hotel-accommodations/ (Stay informed by being amongst the first to know) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

It has been two years since our live MTMP spring session at the Wynn in Las Vegas. But this past week, over one thousand lawyers, paralegals, marketers, and industry people met at the Wynn Hotel in Las Vegas to share updates, network, and stand up for their values. Attorney https://www.linkedin.com/in/michael-blom-08967143/ (Michael Blom) from the Lake Law Firm joins Grace and Liel to recap his experience at Mass Torts Made Perfect Spring Session 2022. He shares an overview of the presentation he gave covering co-counseling and an often overlooked program that grants up to $25,000 per employee to businesses impacted by the pandemic. For Michael, the most valuable moments at the conference occurred outside the conference rooms. Still, they were more frequent during one-on-one conversations with acquaintances, prospect-partners, and even as a special guest on Power of Attorney: Atty Don Wroleys TV Show. That's right, Atty Don Worley has his own TV Show. Whether you were there in person or couldn't make it this time, the conversation will provide you with a new perspective on how it was experienced by a panelist, an attorney, and a vendor all at once. Resources mentioned in our episode:  https://thelakelawfirm.com/about-us/ (About the Lake Law Firm) https://mtmp.com/hotel-accommodations/ (Don't miss out MTMP Fall 2022!) https://www.investigationdiscovery.com/show/power-of-attorney-don-worley-investigation-discovery-atve-us (Power of Attorney: Don Worley) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

For more than a decade, Rohit Bhargava has astounded audiences at NASA, Disney, Schwab, Microsoft, SXSW, and hundreds of other companies with his distinctive non-obvious keynote speeches. He's great at intertwining current events into his talks so that people can better understand the world today while also preparing to lead the future. Liel was able to go to Rohit's keynote presentation at SXSW regarding his most recent book Non-Obvious Megatrends. In his latest book Non-obvious megatrends, Rohit lists dozens of trends that people should be aware of to stay ahead of the curve. Some of these trends include the increasing popularity of experiential travel, the rise of artificial intelligence, and the growing importance of personal branding. In this week's episode Grace and Liel discuss 9 of the trends Rohit lists in his book, but most importantly, analyze how these trends influence the consumer-focused legal industry and how your law firms can stay ahead of the curve. Resources mentioned in our episode: https://www.rohitbhargava.com/#about (About Rohit Bhargava) https://www.nonobvious.com/non-obvious-trends/about/megatrends/ (Non-Obvious Megatrends - The Book ) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Mass Torts don't always start with a bang. Often the road to becoming a mass tort is long and unclear, and in this week's episode, we explore this journey by discussing two potential new mass torts that are getting started. Grace and Liel discuss how last year's voluntary recall of some aerosol personal care products deserves the attention of law firms searching for new mass tort opportunities. A Health Hazard Evaluation report said that Johnson & Johnson's tests detected levels of benzene 5 to 12 times above recommended limits set by two independent organizations. Consequently, the company issued a recall, and other companies then followed suit. This conversation explores how to start marketing for mass torts that have not yet shown their full potential or even got recognized as mass torts; being the first carries a lot of value, and that is an inexpensive risk worth taking. Resources mentioned in our episode: https://www.brutsurerecall2022.com/en (Brut and Sure voluntarily recall) https://article.images.consumerreports.org/prod/content/dam/CRO-Images-2021/Health/12Dec/FDA_Benzene_in_Sunscreen_Assessment (CDER Health Hazard Report ) https://www.consumerreports.org/sunscreen/best-sunscreens-of-the-year-a7763432372/ (Recommended Sunscreens) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Sometimes the most difficult thing to acknowledge is that you are not to blame, especially when it comes to Google Ads-related problems. In this episode, we conclude Grace's Google Ads Performance Max story and the conclusion may surprise you. The conversation begins with Liel speaking on the first day of SXSW 2022 in Austin, Texas. Grace and Liel discuss the significance and worth of going to conferences outside of those targeted towards the legal industry. Liel shares some takeaways from sessions he attended earlier in the day by Jonathan Brill on how to future proof your business growth strategy and what it means to “see the future”. He also covers the latest in predictions for business, tech, retail, and more by NYU's professor Scott Galloway, who has a logical but unconventional opinion of what the metaverse will look like. Prepare yourself for a whole new see, talk, explore marketing and apply it to legal marketing. Resources mentioned in our episode: https://www.profgalloway.com/ (Scott Galloway Newsletter) https://schedule.sxsw.com/ (SXSW 2002 Schedule ) https://www.jonathanbrill.com/ (The work of Jonathan Brill) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

The latest podcast examines how the war in Ukraine, the loosening of COVID-19 standards, and inflation will affect personal injury law firms throughout the following months. The conversation looks at the recent search query volumes published by Google and what law firms should take away from these new consumer behavior trends. Hint: You need to be available when your future clients need you; office hours are a pre-pandemic thing. Grace and Liel also go over some creative and not-so-creative metaverse expansion strategies for some of the brands already leveraging this promising platform. Resources mentioned in our episode: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/new-experience-searches/ (Google's February 2022 Search Terms) https://www.searchenginejournal.com/wagmi-metaverse-marketing/439619/#close (Metaverse Marketing Examples) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!