Podcasts about your law firm

The Best Way to Buy a Building for Your Law Firm.

The views and opinions expressed on this podcast are for entertainment and informational purposes only. They do not constitute legal, financial, or professional advice. Any characters, stories, or references to public figures are presented in a satirical or opinion-based context. Listeners are encouraged to do their own research and consult with qualified professionals before making decisions based on the content. The hosts and guests disclaim any liability for actions taken or not taken based on what is discussed.In this episode Gil uncovers fraud committed by a healthcare provider used by Rafi Law Group. We learn that Rafi Law Group states in their contingent fee agreements that they do not direct healthcare. So explain how your clients ended up signing with a provider that does even have a licensed LLC. Explain how the providers bills went from $3K to $7K and Rafi Law Group used those overinflated medical bills to negotiate settlements with the insurance company. There's a lot to uncover here Mr. Brandon Rafi. Perhaps if you sat down for a deposition you could answer some very basic questions about medical fraud and insurance fraud. We know what the provider was doing Brandon Rafi. But we also believe you knew what he was doing as well. It's going to be tough to argue your way out of this one. Especially if you sit there and stay silent. Your clients, Your Providers, Your Law Firm, Your Problem!We won't forget to detail this at length with Kris Mayes when we meet with her. Stay Tuned as we continue to unravel this exclusive story happening at Rafi Law Group.

What does it take to launch and grow a successful law firm from scratch—and then exit on your terms? In this episode of The Managing Partners Podcast, host Kevin Daisey talks with Chrissy Hagen, a Michigan-based personal injury attorney who built a thriving truck accident practice starting with zero clients. Chrissy shares how she leveraged niche marketing, a strong personal brand, and social media to scale quickly and position her firm for sale. You'll hear practical insights on building trust online, developing systems that increase firm value, and creating content that doesn't feel salesy. Whether you're a solo practitioner or managing a growing team, this episode is packed with strategies to help you dominate your niche and think ahead about the long game. Today's episode is sponsored by Answering Legal. Click here to get started with your 400-minute free trial!  Chapters (00:00:00) - Management Partners Podcast(00:00:52) - How to Market Yourself to Your Law Firm(00:01:45) - "Establish Your Personal Brand"(00:03:52) - How to Introduce Yourself on Social Media(00:06:02) - Answering Legal(00:07:05) - How to start a law firm in Michigan(00:10:04) - How to Market Yourself as a Truck Accident Attorney(00:13:49) - Colorado Attorney Expands His Practice to Include Trucks(00:15:29) - An Exit Strategy for the Law Firm(00:19:13) - Exploring Growth Potential at a Law Firm(00:21:57) - Beyond Your Firm Brand: Personal Brand(00:28:41) - How to start a podcast in 2019(00:30:01) - Want a Personal Brand?(00:31:35) - How to Market Yourself to New Lawyers(00:33:37) - The Managing Partners Podcast and Mastermind

In this episode of the Array Digital podcast, Kevin Daisey is joined by Nick Werker from Answering Legal to unpack one of the most overlooked drivers of law firm success: intake. Learn why your law firm might be losing valuable leads—not from bad marketing, but from a broken intake process. Nick shares practical advice on implementing empathetic, tech-powered intake systems, the risks of poor client interactions, and how to improve conversion rates using tools like call tracking and AI chatbots.   Today's episode is sponsored by Answering Legal. Click here to get started with your 400-minute free trial!    From small solo firms to growing legal practices, this episode is a must-listen for any lawyer who wants to stop leaking leads and start growing smarter. Chapters (00:00:00) - How to Build a Managing Partners Podcast(00:00:47) - How Important is Intake for Law Firms?(00:07:42) - How to Improve Your Law Firm's Internal Processes(00:12:55) - Answering Legal(00:16:59) - A Chatbot For Estate Planning(00:22:00) - Lead Generation 101: Chatbot for Lawyers(00:27:36) - How to Build a Good Brand with Your Law Firm(00:32:57) - How to Improve Your Firm's Service(00:38:14) - Small Law Firms: Accountability(00:41:03) - How To Get Out of a Contractual Lockdown(00:44:43) - Interviewing Legal Guy

In this episode, Raquel Gomes shares how female law firm owners can scale successfully, live guilt-free, and delegate like a pro. Learn how Stafi supports firms with top Latin American VAs, onboarding support, and proven systems. Today's episode is sponsored by Answering Legal. Click here to get started with your 400 minute free trial! Chapters (00:00:00) - Why, Most Law Firms Scale(00:00:34) - Meet Raquel Moreno(00:01:10) - Dealing with Women in Business(00:02:12) - Bringing a Virtual Assistant (VA) to Your Law Firm(00:06:57) - Answering Legal(00:08:01) - Top Law Firm Executives on Hiring Agents(00:15:02) - How to Build a Successful VA Team(00:21:20) - SOPs and Processes for Law Firms(00:25:16) - A Law Firm's 800+ Clients(00:26:43) - How to Connect with Staffy on LinkedIn

Getting Real on Your Law Firm's Sales Cycle>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

What is a Good Profit Margin for Your Law Firm? Law firm owner with a trust account? Want to know an EASY way to reconcile your account and avoid the big bad bar association? Check out my new guide - Trust Account Reconciliation Made Easy: 3 Simple Steps + a Cheatsheet to Keep You Compliant - https://bigbirdaccounting.com/trustaccount

Send us a textShownotes can be found at https://www.profitwithlaw.com/465.Are you unsure if social media should be part of your law firm's marketing strategy?Join Moshe Amsel and Fin Wycherley as they delve into the world of social media marketing for law firms. Fin, an expert in helping professionals build their online presence, shares insights on when and how to invest in social media, the differences between various platforms like TikTok, YouTube, and LinkedIn, and the role of engagement in growing your followers. They also discuss the importance of having a strategy, tailoring content to various social media platforms, and the potential of AI in enhancing your social media efforts.Listen now to learn how to optimize your social media presence, build trust, gain visibility, and drive growth for your law firm!Chapters:[00:00] Introduction to Fin Wycherley[07:15] Maximizing a Finite Marketing Budget: Where Does Social Media Fit in Your Law Firm?[10:14] Social Media Strategies that Work without Overwhelming Your Time or Privacy[17:45] Building Your Social Media Dream Team: Delegation Strategies for Busy Law Firm Owners[25:07] From Strategy to Success: How Long Does It Take to Build a Social Media Following for Your Law Firm?[30:24] Choosing the Right Platform for the Success of Your Social Media Strategy[38:02] Fin's Parting Piece of AdviceResources mentioned:Registration for the Law Firm Growth Summit 2025 is now open! Reserve your FREE spot now!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionConnect with Fin Wycherley: Website | X (Twitter) | Personal Facebook | Business Facebook | YouTube | Personal LinkedIn | Business LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Brooke is the author of 6 books, including the international best-seller From Panic to Profit: How 6 Key Numbers Can Make a 6 Figure Difference in Your Law Firm, which offers practical advice on how to transform a struggling legal practice into a thriving profitable firm. Her latest book, Exit on Top (soon to be released), is designed to guide law firm owners towards successfully selling their business to the right person, at the right time, and for the right price. Brooke is also the Founder and CEO of Cathcap, a fractional CFO company that provides strategic advice to drive profitability. They have helped 250+ law firms, including some recognized in the Inc.5000, make more money by creating clarity in their numbers. Before starting cathcap, she built a 7-figure law firm in under 2 years and has been featured in major media platforms, including CNBC, Forbes, Inc. Magazine, and U.S. News and World Report. listen NOW to Discover, " The Secret To Building A Sellable Business"

Send us a textShownotes can be found at https://www.profitwithlaw.com/464.Are you looking to cultivate strong leaders within your law firm?Join Moshe Amsel and Karen Colligan, leadership development expert and founder of PeopleThink, as they dive into the critical aspects of effective leadership. In this compelling episode, they explore the importance of self-awareness, cultural comprehension, and specific competencies in successful leadership. Karen emphasizes the need for clear leadership expectations, regular self-assessments, and robust development plans, all while sharing how to set up a 360-degree feedback process for evaluating leadership potential.Listen now to discover techniques for building and nurturing exceptional leaders in your law firm!Chapters:[00:00] Introduction to Karen Colligan[05:36] How Can Law Firms Find and Shape the Right Talent for Leadership Roles?[10:45] Assessing and Choosing Your Next Law Firm Leader[21:24] Preparing Future Leaders: How to Develop and Empower Leadership in Your Law Firm[28:51] Measuring Success and Providing Feedback[35:36] Transitioning Leaders: How to Move Someone Out of a Leadership Role Without Losing Them[38:50] Karen's Parting Piece of AdviceResources mentioned:Registration for the Law Firm Growth Summit 2025 is now open! Reserve your FREE spot now!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Karen Colligan: LinkedIn | YouTube | Facebook | X (Twitter) | InstagramPeoplethink WebsiteKeep It Real Leadership Let's Talk Leadership PodcastLumina SparkJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

You've got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they're not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It's a bird! It's a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.  The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz.  Apple launched its ChatGPT integration with Siri. Useful? No? Yes?  And, Gyi and Conrad's Google Business Profiles are back on track. What happened?   Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf?  (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm's Marketing Strategy? (26:53) What makes a Gyi?

You've got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they're not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It's a bird! It's a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.  The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz.  Apple launched its ChatGPT integration with Siri. Useful? No? Yes?  And, Gyi and Conrad's Google Business Profiles are back on track. What happened?   Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf?  (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm's Marketing Strategy? (26:53) What makes a Gyi? Learn more about your ad choices. Visit megaphone.fm/adchoices

Breaking the Cycle: Moving from Reactive to Proactive in Your Law Firm>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Send us a textShownotes can be found at https://www.profitwithlaw.com/455.Ever wondered if your marketing strategy is leaving money on the table?Join Moshe Amsel and Bobby Steinbach, co-founder of Mean Pug Digital, as Bobby shares why marketing shouldn't stop once you've acquired a client. He delves into the importance of ongoing client engagement to boost referrals and foster repeat business. Moshe and Bobby discuss essential marketing metrics, cost-effective tracking methods, and how to allocate your marketing budget for optimal growth. Learn why your marketing strategy should resemble a balanced investment portfolio and the benefits of bespoke marketing solutions!Tune in to discover the tailored marketing strategies that can help your law firm stand out and grow!Chapters:[00:00] Introduction to Bobby Steinbach[07:03] How Much of a Law Firm's Revenue Should Be Allocated to its Marketing Budget?[11:21] Where Should Solo Lawyers Start Spending in Marketing?[27:02] Climbing the Marketing Ladder[36:36] Some Small Law Firms Tend to Make This Mistake [39:26] How Can Small Law Firms Track Marketing Metrics to Drive Better Decisions?[47:13] Bobby's Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereWhat's Your Law Firm's Capital S Story? with Paul FurigaWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan SullivanGoogle AnalyticsMicrosoft ClarityConnect with Bobby Steinbach: Website | Mean Pug LinkedIn | LinkedIn | InstagramMean Pug WebsiteJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Are AI Phone Agents Right for Your Law Firm?>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Hey there, welcome back to another episode of the Scalable Law Podcast! Today, we're diving into a topic that so many law firm owners find challenging—setting financial goals. Let's be honest; managing the business side of your practice can feel overwhelming, especially when you're wearing all the hats! In this episode, we're unpacking why setting financial goals is such a hurdle for many law firm owners and, more importantly, exploring practical steps you can take to turn this challenge into an opportunity. From the common struggles like lack of financial literacy and getting lost in the daily grind, to powerful law firm marketing strategies that will help you gain control of your firm's financial direction—I've got you covered. Taking Charge of Your Law Firm's Financial Future! We'll explore: Why financial planning feels daunting for many law firm owners: Law firm owners often lack business training, making financial planning seem overwhelming. Juggling client work and daily tasks leaves little room for strategic goal-setting.The simple yet effective steps you can take to set realistic financial goals: Start with small, achievable targets like increasing case values or cutting costs. Regularly schedule financial planning sessions to turn goal-setting into a consistent practice.How to use data to drive decisions and measure your success: Leverage your firm's data from practice management tools to set realistic goals and track progress. Metrics like revenue per matter and client acquisition costs provide clear direction.The power of starting small, celebrating wins, and embracing accountability: Set manageable goals, celebrate your progress, and share your targets with a mentor or coach. Accountability and recognition keep you motivated and on track toward bigger financial achievements. Don't let financial planning hold you back. Let's talk about how we can turn your financial aspirations into actionable steps for success. Book a free strategy call with me today! Tune in now and let's get started! CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Send us a Text Message.Shownotes can be found at https://www.profitwithlaw.com/445.Are you struggling to find joy and fulfillment in your law firm?Join Moshe Amsel and Jordan Ostroff, author of "Love Your Law Firm: A Roadmap to the Law Firm You Always Wanted," as Jordan shares his insights on creating a business that brings joy and fulfillment while maintaining profitability. Moshe and Jordan dive deep into the importance of work-life balance, efficient time management, and the mindset shift needed to grow a successful law firm.Listen now to uncover strategies for loving your law firm and transforming your practice into a thriving, purposeful business!Chapters:[00:00] Introduction to Jordan Ostroff[06:00] The Motivation Behind “Love Your Law Firm”[11:02] Being Intentional with Your Law Firm[18:49] The Best Use of Your Time[27:02] Time Management and Efficiency[29:36] How to Make Pro Bono Work[33:03] Maximizing Your CalendarResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereClockwork, Revised and Expanded: Design Your Business to Run Itself by Mike MichalowiczRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino WickmanConnect with Jordan Ostroff: Website | Facebook | LinkedIn | TikTok | Instagram | YouTubeLove Your Law Firm: A Roadmap to the Law Firm You Always Wanted by Jordan Ostroff JD Episode 72 - Everybody Needs To Eat Lunch with Jordan OstroffEpisode 275 - The Sales Process You Need to Have with Jordan Ostroff Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a Text Message.Shownotes can be found at https://www.profitwithlaw.com/444.Are you ready to unlock the secrets of effective law firm branding and marketing?Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!Chapters:[00:00] Introduction to Terry Isner[06:39] The Misconception of PR Today[12:11] Identifying Where to Start[16:46] Outsourcing PR vs. Doing it Internally[22:51] PR in Attracting Talent[27:43] Is Traditional PR dead? Resources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEp 338 - What's Your Law Firm's Capital S Story with Paul FurigaConnect with Terry Isner: Instagram | X (Twitter) | TikTokJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

In this episode, we sit down with Brooke Lively to discuss key insights to help your law firm thrive. Brooke is the CEO and Founder of Cathedral Capital Inc. (CathCap), a company that works with law firms to help them understand their revenue and grow their business. With a passion for growth management, creative problem-solving, and profitability strategy, she has helped countless entrepreneurs clarify, simplify, and achieve their goals.  Beyond her leadership at CathCap, Brooke is a word-renowned international speaker, award-winning leader, and the author of several books, including From Panic to Profit: How 6 Key Numbers Can Make a 6 Figure Difference in Your Law Firm and Exit On Top: Sell Your Law Firm to the Right Person at the Right Time for the Right Price. Dive in now to uncover: How to run your firm based on numbers and data.  The problem of “paralysis by analysis,” and how it impacts attorneys. The difference between evidence and data, and how to use them to your advantage.  The 6 key reports that all law firms should have. Are you ready to supercharge your law firm and propel growth? This episode provides the foundational strategies you need to get started! To learn more about Brooke and her work with CathCap, click here now. Take advantage of a 5% discount on Ekster accessories by using the code FINDINGGENIUS. Enhance your style and functionality with premium accessories. Visit bit.ly/3uiVX9R to explore latest collection. Episode also available on Apple Podcasts: http://apple.co/30PvU9

Episode 56 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Luis Scott, Owner of 8 Figure Firm Consulting.In this episode, Luis and host Nick Werker discuss how lawyers can differentiate themselves from competitors, whether it's possible to grow a law firm without making serious sacrifices to your personal life, building up your resiliency muscle and much more!About our guest: Luis Scott prides himself in growth. Whether it is in his personal life or professional life, he is always looking to find the slight edge that will put him ahead of the competition. An avid reader, he reads over 50 books per year on personal development. Luis believes this habit over the last 10 years has positioned him in multiple organizations to double and even triple their revenues. As the owner of 8 Figure Firm Consulting he has helped 100s of law firms around the country reach multiple 7 figures in revenue growth in 2 years or less. In this interview we discuss two of Luis' books, "The King of Growth: How to Dominate Your Market, Increase Predictability, and Unleash the Power of Your Law Firm for Personal and Financial Freedom" and "It Has to Hurt: Accepting Life's Harsh Reality, Finding Yourself Along the Way, and Actually Enjoying the Journey".Learn more about Luis and his books here: https://luisscottjr.com/Check out Luis' recent appearance of The Earley Show here: ow.ly/S3pb50Rcg93Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviNYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

I've had a number of guests on this show speaking about leadership. A large part of this is that I'm very interested in the subject. But I also feel that this is a skill set that is often neglected in the legal profession. As lawyers, we learn a lot about our craft in law school and even more once we are in practice.  As professionals, we are taught to analyze the law and help our clients to identify legal risks. Our job is to be skeptical and to apply dispassionate reasoning to the situation so that our clients can protect themselves from legal exposure and comply with the law.  We work to get our clients the best possible outcome whether it is in a litigation matter or in a corporate or real estate deal.  We help our clients to achieve their personal or business objectives in a way that avoids legal risk or accomplishes their legal objectives. But the same skills that we cultivate in practicing law can interfere with our ability to be an effective leader. Whether you are a managing partner, a practice group leader, running your own law firm, serving as a general counsel, or managing other members of the legal team as an assistant general counsel, you need a different skill set to be successful. In particular, emotional intelligence is one skill that you need to cultivate in order to be successful in a leadership role. In this episode, Susan Schwartz provides great insights on that subject. Susan Schwartz is a leadership coach and management consultant. She equips technical experts and teams with the skills they need to become excellent leaders.  Her tagline is :  Transforming expert professionals into emotionally intelligent leaders. Additional Resources Episode 129-Law Firm Leadership with Kristi Royse 15 Tips For Leadership Success  Episode 121-John Buckley on Building Your Executive  Presence    Episode 103-Ben Sachs on Building High-Performance Legal Teams  Episode 80-Leadership for Lawyers-Moving Up in Your Law Firm or Corporate Law Department

Mastering Free Marketing Strategies for Law Firms to Unleash Your Firm's Potential. Welcome back to the Scalable Law Podcast. Now, let's talk about a marketing plan for law firm- the kind that doesn't cost a dime but can yield immense returns. From optimising your Google business profile to leveraging local directories and producing SEO-rich content, there are many ways to uplevel your firm's digital presence. We'll explore how to make the most of social media, engage in community events, and ensure your website is a client magnet! Remember, effective marketing isn't just about spending money. It's about smart strategies, consistency, and engaging with your audience in meaningful ways. So, join me as I spill the tea to marketing your law firm effectively, without stretching your budget. Embrace the Power of Organic Marketing The cornerstone of any effective marketing plan for law firm lies in leveraging organic marketing strategies. These cost-effective tactics not only enhance your firm's visibility but also establish your credibility and foster trust with your potential clients. Google My Business: Your first step is to ensure your firm is visible where most clients start their search - Google. A well-optimised Google My Business profile can dramatically increase local visibility and drive more clients to your door. SEO-Driven Content: The heart of your digital presence is content. By creating articles and blog posts rich in SEO, you address your clients' queries and climb the SEO ladder, making your firm the first choice for legal advice. Engaging on Free Platforms: Utilise free online directories and platforms like Avvo, Yelp, and Local Search. These sites can propel your visibility, thanks to their high domain authority. Landing Pages: Craft targeted landing pages for specific services or areas. This sharpens your marketing focus and leads potential clients directly to the solutions they seek. You can also partner with Scalablelaw and secure a landing page for your law firm - Scalable Law Custom Converting Landing Page. Thought Leadership: Position yourself as an expert in your field by sharing insightful content, engaging in speaking engagements, or even publishing a book. Thought leadership is a powerful tool in a marketing plan for law firm. Short-form Videos: In an era of short attention spans, short-form videos on platforms like TikTok and Instagram can significantly amplify your reach and connect with a broader audience. Educational Content: Demystify legal processes and share knowledge through webinars, newsletters, and informative posts. Educating your audience is a subtle yet powerful marketing strategy. Social Media Presence: Your clients are on social media, and so should you. A consistent, engaging social media strategy can transform your firm's reach and client engagement. Are you unsure how to attract the right clients through social media for your law firm? Know what to post and how to stay consistent every time - Social Media Training For Law Firm Owners. Optimised Email Signatures: Turn every email into a marketing opportunity with a well-designed email signature that includes your contact information, social links, and current offers. Community Engagement: Nothing beats the authenticity and connection of community involvement. Sponsor local events or host workshops to build your network and establish your firm as a community pillar. Website Optimisation: Your website is often the first point of contact with potential clients. Ensure it's fast, user-friendly, and optimised for conversions to make every visit count. Elevate Your Firm's Digital Game. Partner with Scalable Law - Complete Website Build for Your Law Firm. Hosting Live Events: Share your expertise through live events or webinars. This not only positions you as an authority but also directly engages your potential clients, creating a personal connection. Incorporating these strategies into your law firm's growth plan can yield remarkable results without a hefty marketing budget. Caralee's Corner Whether you have had your law firm for ten minutes or ten years if you want to scale and create more freedom, I have a free workshop for lawyers and law firm owners - How to Scale Your Law Firm Without Burnout. For more personalised advice and strategies tailored to your firm's unique needs, consider booking a strategy call with me. Join us at the Scalable Business Lounge where we offer comprehensive support to implement these strategies seamlessly. And if you're considering taking your firm to the next level, our Law Firm Accelerator Program is designed to streamline your operations and marketing efforts, setting you on the path to success. Law Biz Con 2024: A Must-Attend Event for Law Firm Owners Don't miss out on this opportunity to supercharge your firm on the 13th-14th of May on the stunning Gold Coast. Law Biz Con 2024 isn't just about learning; it's an experience, complete with a gala dinner, entertainment, and invaluable networking. With a lineup of expert speakers and workshops designed to provide actionable strategies, this conference is the perfect opportunity to network with like-minded professionals and gain insights into the latest trends in law firm growth. Secure your spot today and be part of this transformative experience. Visit www.lawbizcon.com to grab your tickets and enjoy so many more exclusive deals and discounts! FAQs 1. How can SEO enhance my law firm's digital presence? SEO can significantly boost your law firm's visibility online, attracting clients actively seeking legal assistance and positioning your firm as the go-to authority in your practice area. 2. What makes social media an effective tool in my law firm's marketing plan? Social media platforms allow for direct engagement with your audience, building trust and fostering client relationships. By sharing diverse content and actively engaging, law firms can humanise their brand and stay top-of-mind for potential clients. 3. Can live events impact my law firm's marketing efforts? Absolutely. Hosting live events or webinars positions you as an expert in your field, directly engages your potential clients and creates a personal connection that's invaluable for building trust and loyalty. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Shownotes can be found at https://www.profitwithlaw.com/418.Do you want to skyrocket your law firm's revenue through Google advertising?In this episode of the Profit with Law podcast, Moshe Amsel interviews Sasha Berson, a seasoned entrepreneur who has a proven track record of helping small law firms double their revenue in three years or less. Sasha shares valuable insights and strategies on Google advertising for law firms, delving into the intricacies of SEO, PPC, and LSAs. He emphasizes the importance of consistent investment in marketing and finding the right partner to navigate the complexities of Google advertising. He provides practical advice tailored to small law firm owners, highlighting the readiness for different Google marketing strategies and the mindset shift required for achieving growth and predictability. With Sasha's expertise and experience, this episode offers a wealth of knowledge and actionable steps for small law firm owners looking to leverage Google advertising to increase their revenue.In this episode, you will be able to:Maximize Your Firm's Reach with Google AdvertisingElevate Your Firm's Visibility with Strategic MarketingUncover the Power of SEO and PPC for Your FirmDrive Growth by Investing in Your Firm's MarketingFind Your Dream Marketing Team to Propel Your FirmChapters:[00:00] Introduction to Sasha Berson[07:16] Who is Ready for Google Advertising?[12:28] SEO: Long-Term Game and Investment[15:57] Pay Per Click and LSA Advertising[18:52] Minimum Advertising Spend for Google Advertising[22:32] Key Leading Indicators and Agency Costs for SEO[28:17] Calculating Marketing Investment Based on Revenue[32:26] Investing in Your Law Firm[34:53] Becoming a CEO[39:38] Selecting the Right Marketing TeamResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Sasha Berson: Facebook | Instagram | YouTube | LinkedInChecklist: How to Pick the Best Marketing Company For Your Law FirmJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

How to Get Predictable Profits for Your Law Firm with Brooke Lively>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.com>> Get the first chapter of Brooke's new book at cathcap.com/lfgsResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Shownotes can be found at https://www.profitwithlaw.com/411.Do you want to consistently turn your leads into loyal clients for your law firm? Are you struggling with finding effective strategies to convert those leads? Look no further, because we have the solution that will help you achieve the outcome you desire.In this episode, April & Tyler Roberts join Moshe Amsel to share their expert insights on how to optimize your lead conversion process and secure more clients for your law firm. Get ready to transform your leads into long-term clients and elevate the success of your practice.If you want to convert hesitant leads into loyal clients, this episode is for you! In this episode, you will be able to:Master lead generation strategies to attract ideal clients.Discover the power of solid content as irresistible lead magnets.Implement structured email follow-up sequences for higher conversions.Learn effective methods for capturing basic lead information.Build a robust backend system for lead management success.Chapters:[00:00] Introduction to April and Tyler Roberts[03:29] Building a Solid Foundation[08:45] Balancing Immediate Needs and Lead Magnets[10:54] The Value of Lead Magnets[15:07] The Importance of Tailored Email Marketing[19:15] Email Sequences and Follow-ups[22:33] Collecting Contact Information[29:58] Reaching Out to Leads[31:45] Solving the Right ProblemResources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Episode 356 - Finding the Right Marketing Campaigns for Your Law Firm with April and Tyler RobertsSmith.aiGet Staffed UpMaximum Lawyer - MaxLawConConnect with April and Tyler Roberts: April's Email | Tyler's EmailJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Join us as we celebrate the journey of our podcast and express our heartfelt thanks to all our listeners for their unwavering support and for spreading the word about our show. As we usher in the New Year, it's the perfect moment to reflect on the milestones we've achieved together in the past year.  In this episode, we're reflecting on some of the most impactful episodes that have not only educated but also inspired our community.  We also share our 10 favorite episodes from the past year! Thank you so much to everyone who has listened to and shared this podcast, we really appreciate it! Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal:https://streamlined.legal/  Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal   More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.   Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. ACTION STEPS: Don't forget to share our podcast with your colleagues Click the share button in your podcast app and send it to a colleague or on your social media feed Feel free to tag us too @NextLevel_Legal on X (formerly known as Twitter) or @nextlevel.legal on Instagram & Facebook.  And leave us a review on your podcast platform of choice If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.     -- Until next time, don't forget…..   Your Law Firm is a business -- take it to the next level.   *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

Have you ever felt like you're drowning in work, yearning for a vacation, yet dreading the thought of the chaos that might ensue in your absence? This episode is here to show you how to plan for time away from the office effectively. We'll walk you through the importance of proactive planning for your leave and how to leverage your calendar. Don't forget to share these secrets with your team; after all, a well-rested team is a productive one! We'll discuss how to choose a designated person to handle the urgent matters that may pop up. With our tips, you can have a stress-free vacation, knowing that everything is under control back at the office. From going over open cases to creating a comprehensive plan for handling them, you'll be equipped with everything you need for peace of mind during your vacation. We also introduce the concept of creating a "vacation hot sheet" to ease the burden on your team while you're away.  So sit back, relax, and let us show you how to enjoy your well-deserved vacation without compromising your law firm's operations. Show Highlights: The importance of proactive planning for time away from the office and how it benefits business owners and their teams. Effective preparation for handling emergencies and making early decisions regarding notifications and communications during vacations. The need to review open cases before leaving the office for vacation and creating a plan for handling them. The concept of a "vacation hot sheet" to alleviate the burden on the rest of the team during vacations. The importance of setting boundaries, delegating tasks, and using technology to achieve a better work-life balance. The role of clear and proactive communication with clients and team members before taking time off. The importance of taking time off for mental health and productivity, and the benefits of outsourcing services to streamline tasks. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal:https://streamlined.legal/  Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal  More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY. Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. ACTION STEPS: MELANIE: Action Steps Put it on the calendar NOW Add a time block to your calendar NOW to review all open cases before you go Make your decisions about emergencies, notifications, and communications now. Some will be specific to the time out, but many can be determined now and used with regularity. If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.     -- Until next time, don't forget…..   Your Law Firm is a business -- take it to the next level.   *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Want to dial up your law firm's profitability? Let's explore how time tracking can make a significant impact on your bottom line. We unpack the importance of investing in automatic time tracking software and strategies to effectively implement it in your firm, regardless of whether you bill hourly or work on a flat fee basis. We help you see the big picture of how time tracking can streamline operations and boost profitability. We also share personal experiences and demonstrate how critical time tracking is for managing a growing business. By combining a blend of software, calendars, and task lists, we exhibit how you can create a holistic overview of your daily activities. We also introduce you to the concept of task templates and how they can minimize redundancies. Hear a real-life story of a business owner who saw a whopping 20% increase in revenue by simply upgrading their time tracking system. We emphasize the importance of designating a team member to be accountable for tracking time and explain how this can be a game-changer for your firm. Listen up as we share ways to effectively communicate with colleagues and clients for accuracy in tracking and billing. We guarantee this episode will provide valuable insights into making your law firm highly productive and profitable. Show Highlights: The importance of time tracking in law firms. Strategies for effective time tracking, including investing in automatic time tracking software and assigning a dedicated person for this task. Utilizing a multi-pronged approach for time tracking and task management using software, calendars, and task lists. The role of task templates in reducing redundancies and increasing productivity. The significant impact of technology in time tracking. The necessity of clear communication with colleagues and clients for accurate time tracking and billing. The possibility of hiring a remote team member to assist with time tracking as a cost-effective solution. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal:https://streamlined.legal/  Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.   Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. ACTION STEPS: Melanie: Buy the software: this is a problem with a $5/day solution. And if you're really feeling starved for cash, skip Starbucks, buy the software, and your billing will increase, and your income will increase to a point where you won't have the same stresses that were causing you to need that coffee in the first place. Designate your Time Tracker - ask them to listen to this episode and put a time on the calendar to sit down with your time tracker after they've listened and make sure that you both are on the same page about how they are creating your time entries. If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen. And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.     -- Until next time, don't forget…..   Your Law Firm is a business -- take it to the next level.   *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Have you ever wondered how artificial intelligence can revolutionize your law firm's growth? Get ready to have your mind expanded as we have a discussion with our resident AI guru, Michael Green. As GNGF's project manager and AI lead, Michael takes us through the innovative ways he's deployed real-time marketing strategies and AI to yield impressive results for our law firm clients. This isn't just theory; this is a tangible, real-world application of AI that's actively being used by our team.  We're not keeping these secrets to ourselves. Join us as we pull back the curtain and explore how you, too, can harness these cutting-edge strategies within your own law firm. We're also thrilled to share our conversation on the strategies for growing your firm while maintaining your health and happiness. For those craving more, we revisit the subject of generative AI from episodes 95 and 99.  Show Highlights: AI technology's role in revolutionizing law firms' operations and growth. How AI technology can help law firm owners in implementing innovative strategies to drive their firm's growth. The use of AI in content planning, generating ideas, and creating efficient newsletters for clients. How the ChatGPT model can help in creating unique digital art and content for marketing. The benefits of AI implementation in law firms. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal: https://streamlined.legal/  https://streamlined.legal/videos Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal Michael Green - https://gngf.com/team-members/michael-green/  https://4.gngf.com/nextlevel118 Link to a presentation of examples: https://docs.google.com/presentation/d/1eO3a-HQ1FCya8JWjC9TEJxE69AF3OG3Bxwh7tEWwnZY/  For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.   Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. ACTION STEPS: MARK: Try building your persona and brand voice using ChatGPT and use some of the prompts to generate some creative email newsletters to send to your email list.  If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen. And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.   -- Until next time, don't forget…..   Your Law Firm is a business -- take it to the next level. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead. Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to revolutionize the user search experience. We'll unravel how this could impact your law firm's website traffic and guide you through the implications for your digital marketing efforts. Furthermore, we explore the transformation in Google's advertising strategy and how it's fueling revenue growth. We underline how you can wield your expertise, authority, and trust to gain a competitive edge in Google Search.  This episode is brimming with invaluable insights whether you're a tech aficionado eager to understand the latest advancements or a law firm owner striving to navigate the digital marketing landscape. We'll discuss how Google's SGE could alter user interactions with search results and the potential shift from search-generated revenue to banner ads, video ads, and other advertising formats.  Buckle up for an enlightening conversation aimed at keeping you one step ahead in the ever-evolving digital world. Show Highlights: Understanding Google's Search-Generated Experience (SGE) and its potential impact on law firm's digital marketing strategy. Google's shift towards AI and machine learning to enhance user search experience. Google's evolving advertising strategy and how law firms can leverage their expertise, authority, and trust for competitive advantage. The impact of Google's SGE on user interactions with search results. The potential decrease in website traffic due to zero-click search results and the need for a robust search advertising strategy. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal:https://streamlined.legal/  https://streamlined.legal/videos  Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.   Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. ACTION STEPS: MARK:  Action Steps Don't change what you are doing from a content and SEO perspective if you follow the approaches we have talked about – which is to create content with the user in mind and create content in a way that provides expertise, authority, and trust signals to Google. If you aren't doing Google paid ads for search ads, you may want to look into starting.  Talk to your agency or find one, as running Google ads on your own can be costly if you make mistakes.  Of course, if you haven't done so already: Subscribe and follow our podcast so you will be notified when our next episode goes live.  If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen. And once you have subscribed - please leave us a 5-star rating and review, as that will help this podcast get discovered by other law firm owners.    -- Until next time, don't forget…..   Your Law Firm is a business -- take it to the next level.   *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Imagine a world where a 32-hour workweek was the norm for law firms. Intriguing, isn't it? Well, that's one of the things we're discussing with Corine from Streamlined Legal on our listener questions episode. We dissect the complexities and cultural shifts needed for this dream to become a reality. From tackling inefficiencies such as attorneys doing paralegal work to under-utilized administrative staff, we pull apart the existing work model and put forward a compelling case for a shorter work week. We also plunge into the realm of digital marketing, exploring how law firms can navigate this landscape and reap the rewards through website updates and other strategies. There will be challenges – dips in traffic, trusting a vendor, and planning for major changes. Yet, trust us, it's worth it. Additionally, we tap into the often-overlooked power of podcasting as a tool to elevate your law firm. From broadening your reach to impacting your firm's culture, podcasts can be a game changer. So, join us as we challenge the status quo, embrace innovative strategies, and push the boundaries of what it means to run a modern law firm. And remember, it all begins from the top. Show Highlights: The possibility of implementing a 32-hour work week in law firms, with the potential benefits for both attorneys and administrative staff. Common inefficiencies within law firms, such as attorneys doing paralegal work and under-utilizing administrative staff. Exploration of digital marketing strategies for law firms, including the importance of investing in website updates and online outreach. Advice on handling potential dips in traffic when making significant changes to digital marketing strategies. How to lead a team and navigate uncertainties, with emphasis on adopting a learning mindset rather than needing to have all the answers. The impact of podcasting on a law firm's reach and culture, and how it can help take a firm to the next level. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal:https://streamlined.legal/  https://streamlined.legal/videos Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal https://nextlevel.legal/episode/lfn102// https://nextlevel.legal/episode/lfn109// https://nextlevel.legal/episode/lfn110// https://nextlevel.legal/episode/lfn111// https://nextlevel.legal/episode/lfn112// https://nextlevel.legal/episode/lfn113// For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal   More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.   Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. ACTION STEPS:  Melanie's Action Steps Yes! — we always want to leave our listeners with some ACTION STEPS.  And today it's easy!  When you're done listening today, hop back into your podcast app, grab that episode that we mentioned today that caught your attention and give it a listen to take your firm to the Next Level.   If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.     -- Until next time, don't forget…..   Your Law Firm is a business -- take it to the next level.  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

If you feel in a rush to achieve your next goal, pause for a moment.  Are you enjoying the view from where you are right now? Probably not. And it's costing you your future and your peace of mind. In this episode, you'll learn:

Ever wondered why DIY videos have caught fire in marketing strategies? Imagine harnessing the power of such tools to elevate your brand's visibility! In this episode, we decipher the wonder behind DIY videos, and we'll guide you on how to craft your own DIY videos and where to showcase them for optimal exposure.  We also show how DIY videos can help position you as an industry expert. We'll paint a picture of the rewards of creating these videos, from forging a robust relationship with potential clients to setting yourself apart from competitors. You'll get practical advice on crafting short, engaging videos that keep your audience hooked and the ideal platforms to amplify their reach. We'll share insights on creating videos that resonate with your audience, from the crafting process to leveraging different expression methods. Moreover, we delve into how to create captivating content for your social media posts, even without an original video. Show Highlights: The importance and benefits of DIY video marketing for businesses. The power of DIY videos for establishing oneself as an industry expert and building rapport with potential clients.  How DIY videos can serve as an effective marketing tool. The importance of maintaining high-quality video content and the evolving standards of quality.  The importance of having a running list of topics for DIY videos, leveraging client questions and interactions as a source of content ideas. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal: https://streamlined.legal/  Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.   Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. ACTION STEPS: Melanie's Action Steps Come up with one thought you want to share with potential clients or referral sources. Sit in your parked car with your smartphone, go to the camera app, hit record, identify yourself, and share your one thought, speaking to the camera as if it were that potential client or referral source. Get over yourself and post that video on social media (or better yet, send it to someone to post it for you). Block the time on your calendar now to rinse and repeat at a regular cadence you are comfortable with.   If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen. Once you have subscribed - please leave us a 5-star rating and review, as that will help this podcast get discovered by other law firm owners.    -- Until next time, don't forget…..   Your Law Firm is a business -- take it to the next level.  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

It is axiomatic that if you want to have a successful legal career, you need to learn your craft. Most areas of legal practice require highly refined analytical abilities coupled with good judgment. For the most part, the first developmental task of any new lawyer is to learn how to practice law. But if you want to advance in your career, you need to be more than a good technician.  Demonstrating executive presence is also key. In this episode, I am pleased to introduce John Buckley, Board Secretary and General Counsel for the North Carolina operations of a multinational mobility infrastructure company.  John talks about how building your executive presence is critical to advancing your career, especially if you want to want to take on leadership responsibilities. In a great conversation, John discusses what executive presence is, who needs it, and what it looks like. He offers his practical tips on how increase your own executive presence. Over the summer, I heard John give a great presentation on this topic for the American Bar Association and I decided I had to have him on the show.  Lucky for me, he accepted my invitation right away. John Buckley has served 3 times as the first in-house counsel for start-ups.  He has 15 years of solo/small law department General Counsel experience.  He began his professional life as an engineer for Duke Power. Additional Resources Ted Lasso (

Today, you'll learn how to to craft your 2024 plan purposefully, so you can own your year in 2024 and create a life and law firm you love. You're going to want to grab a pen and paper, so you can take notes as you're listening because this episode will help you prepare for 2024 — yes, the new year is almost here — and it will also help you prepare for my half-day even happening December 2nd called "YOUR FIRM'S BEST YEAR YET: Banish Overwhelm in Your Law Firm and Strategize Growth in 2024." This is time you set aside for yourself to be intentional with how you approach 2024. Click here to sign up for the waitlist, and I'll send you more details as we get closer. On today's episode, we're going to use this as an opportunity to think about exactly where you want to focus your attention in 2024 for maximum effectiveness to truly create your best year yet. You'll get:

Having the odds stacked against you doesn't mean giving up. Finding your path may be tough, but with hard work and determination, the possibilities are endless. Gary has held the record for the highest jury verdicts in numerous courthouses, including a staggering $125 million-dollar jury verdict in Ventura County in 2016. He went directly from high school to law school, never attending college. He put himself through a four-year night program while working at a law office, where he started as a file room clerk. Immediately after passing the bar, Mr. Dordick opened his own law firm, starting out with no employees. Now, Dordick Law Corporation has three locations, fifty-six employees, and eighteen lawyers, including his three kids, Michelle, Dylan, and Taylor, as associate lawyers. On this week's episode, Maria sits down with Gary Dordick as they discuss what it means to be healthy at 60, how he found his path through martial arts, working with his kids, and how he sees the future of law. Key takeaways College isn't everything. Not going to college doesn't mean not being successful. Carve your own path, learn from others, and take advantage of every opportunity. Don't spoil your kids. Even though you may want to give them everything you didn't have, it's ok to hold some things back. Teach them lessons about the value of money and let them see how hard work and grit can lead to a more fulfilling life. Try new things. Don't be afraid to take a chance. You may find your view completely changed after giving it a try. To connect with Gary, visit his website https://dordicklaw.com/ Tip The Scales Website Tip the Scales Instagram Tip the Scales TikTok Tip the Scales Youtube Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank TikTok LawRank X / twitter LawRank Facebook LawRank LinkedIn LawRank YouTube Dordick Law Website Dordick Law Instagram Dordick Law Facebook Dordick Law X / twitter Dordick Law LinkedIn Dordick Law YouTube Previous Guests: Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others Other episodes you might enjoy: 2. The 2 Billion Dollar Man: Lessons from 30 Years of Law 27. Find Your Footing: Growing Confidence and Prioritizing Health 50. Optimizing Your Health and Your Law Firm

Having the odds stacked against you doesn't mean giving up. Finding your path may be tough, but with hard work and determination, the possibilities are endless. Gary has held the record for the highest jury verdicts in numerous courthouses, including a staggering $125 million-dollar jury verdict in Ventura County in 2016. He went directly from high school to law school, never attending college. He put himself through a four-year night program while working at a law office, where he started as a file room clerk. Immediately after passing the bar, Mr. Dordick opened his own law firm, starting out with no employees. Now, Dordick Law Corporation has three locations, fifty-six employees, and eighteen lawyers, including his three kids, Michelle, Dylan, and Taylor, as associate lawyers. On this week's episode, Maria sits down with Gary Dordick as they discuss what it means to be healthy at 60, how he found his path through martial arts, working with his kids, and how he sees the future of law. Key takeaways College isn't everything. Not going to college doesn't mean not being successful. Carve your own path, learn from others, and take advantage of every opportunity. Don't spoil your kids. Even though you may want to give them everything you didn't have, it's ok to hold some things back. Teach them lessons about the value of money and let them see how hard work and grit can lead to a more fulfilling life. Try new things. Don't be afraid to take a chance. You may find your view completely changed after giving it a try. To connect with Gary, visit his website https://dordicklaw.com/ Tip The Scales Website Tip the Scales Instagram Tip the Scales TikTok Tip the Scales Youtube Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank TikTok LawRank X / twitter LawRank Facebook LawRank LinkedIn LawRank YouTube Dordick Law Website Dordick Law Instagram Dordick Law Facebook Dordick Law X / twitter Dordick Law LinkedIn Dordick Law YouTube Previous Guests: Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others Other episodes you might enjoy: 2. The 2 Billion Dollar Man: Lessons from 30 Years of Law 27. Find Your Footing: Growing Confidence and Prioritizing Health 50. Optimizing Your Health and Your Law Firm

In this episode, we started off at ClioCon 2023 with our special guest, Melissa Shanahan, founder of Velocity Work. We take you through the top highlights so far. We were captivated by Del Friday's enlightening talk on mental health and the power of micro steps, a vital tool for navigating through the stressors of our industry. The connections and camaraderie we've experienced with colleagues and vendors have been equally enriching, offering us an expanded perspective on the legal field. Imagine using FBI negotiating strategies in your legal firm. Sounds intriguing, right? Well, we're bringing you just that in the second half of our show. We discuss the insights of former FBI hostage negotiator Chris Voss and how these strategies can be transposed into the legal world. We also shine a light on the phenomenal work of the Clio Client Support team, an essential pillar of the ClioCon experience. Finally, we share how Melissa's Law Firm Owner Podcast is empowering law firm owners to level up their businesses. Remember to hit that subscribe button and share this episode with your colleagues. Packed with invaluable insights, this is an episode you don't want to miss! Show Highlights: The highlights from ClioCon 2023. Del Friday's talk on mental health and the power of micro steps in combating overwhelm in the legal industry. Legal negotiation tactics inspired by former FBI hostage negotiator Chris Voss. The role of the Clio Client Support team in enhancing the ClioCon conference experience. The importance of attending conferences for personal growth, networking, and understanding industry innovations. How to extract maximum value from conferences, be it through attending sessions, networking, or utilizing resources like the Clio Client Support team. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal:https://streamlined.legal/  Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal https://who.is More Information About Our Hosts: Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY. Mark Homer: Get Noticed Get Found —-------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. —-------------------------------- Information on our guest host: Melissa Shanahan – Velocity Work: https://www.velocitywork.com/  Melissa Shanahan founded Velocity Work after several years at a consulting firm focused on the growth of private practices all across the U.S. After coaching over 350 doctors, dentists, and lawyers – she chose to narrow her services to law firms only and started Velocity Work. The host of The Law Firm Owner Podcast and an extremely effective coach for attorneys running their own firms, Melissa brings her A-game to everything she does. Her energy is infectious and the material she is teaching will forever change how you think. From mindset to vision, to productivity and tracking firm data, Velocity Work has helped hundreds of attorneys grow their firm on their terms. ACTION STEPS: Melanie's Action Steps If you haven't bought your ticket for the Clio Conference next year. If you're a Clio user, in my mind, it's a no-brainer. If you're not a Clio user, check out the agenda once it gets released. It may very well be a great opportunity for you as well, especially given the tracks they have that don't have anything to do with the software. We're talking about marketing, and we're talking about financial awareness. I want you to listen to the Law Firm Owner podcast hosted by Melissa Shanahan. If you haven't done so already:  Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.     Until next time, don't forget…..Your Law Firm is a business -- take it to the next level.   *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Today you'll get what you need to plan the growth of your law practice simply and sustainably in 2024. You'll learn:

Achieving partnership was once the goal of most  law firm associates.  The rules were relatively simple.  Work hard, do a good job, and after several years, get rewarded by being elevated. Today the law firms are more complex.  Many associates entering the practice of law do not aspire to become partners, at least not at the first firm they join. And at many firms, there are different paths to success which don't include equity partnership. So, how should a young associate navigate these new realities? What is the path to partnership in the 2020s and what are other ways to define success in private practice.  How do you get there?  What is the impact of hybrid work arrangements on career advancement and professional development? My guest Laura Terrell has some answers. Laura Terrell is an executive coach with over 25 years of professional experience as a legal and business leader. Prior to launching her coaching practice, Laura was a Special Assistant to the President at the White House, a senior level appointee at the US Department of Justice, an equity partner in two large global law firms, and in-house counsel at a major global consulting and business advisory firm. Laura has led and managed teams of hundreds of people across multiple countries and has been a top advisor for many Fortune 500 and FTSE 100 companies. Her clients come from a wide variety of industries, including law, education, financial services, pharmaceutical, oil & gas, non-profit, health care, and technology. Some of them are senior corporate executives like CEOs and general counsels; others are lawyers and consultants, entrepreneurs, and small business owners, as well as professionals who may be returning to the workforce, making a pivot to a new career, or switching roles mid-career. Laura is my favorite kind of guest because she has such a broad perspective on the legal industry and has experienced legal careers from all sides. Additional Resources   Episode 80-Leadership for Lawyers-Moving Up in Your Law Firm or Corporate Law Department Episode 73-Managing and Advancing Your Law Firm Career    

Greetings from the beautiful Bali, where I'm currently enjoying a much-needed vacation. But what makes this vacation even more special? It's knowing that back home, my law firm continues to engage and secure new clients, thanks to a well-structured, automated law firm marketing plan. Welcome to another episode of our law firm marketing podcast, designed especially for you - whether you're an owner of a small-to-medium law firm or a lawyer with the ambition to start your practice. This podcast is your companion on that journey. In the last episode, "7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing", we explored strategies that have proven less than fruitful in today's digital marketing landscape. Now, let's discuss the strategies that do work, that should be part of your marketing plan for a law firm: 1. Google Ads: Our journey begins with a powerhouse player – Google Ads. Here's a law firm marketing plan example from my own experience: we run a well-oiled law firm marketing funnel on Google Ads, which consistently brings in a stream of clients. Don't fret about getting into the nitty-gritty of it - outsourcing to a reliable agency can save you time and stress. But the golden rule? Strategy, mates! You gotta have the right one. We'll begin by diving into Google Ads, a resource that can drive a consistent flow of clients to your firm when used correctly. 2. Content Marketing: Wondering how to make a law firm marketing plan that speaks directly to your ideal client? Say g'day to content marketing. Picture this - you're delivering value, becoming an industry guru, and boosting your SEO all at once. Whether it's a podcast, blog, or video, keep it fresh and regular, and watch your brand skyrocket. Moving on, we will discuss the power of content marketing and how it can be used to connect with your ideal clients. 3. SEO and Website Visibility: Next on our list of law firm marketing ideas is ensuring you're visible. That means the front page of Google, is not buried in the back. SEO's the name of the game here, but it's a tricky beast. You need the right experts on board to keep you sailing smoothly in these competitive waters. We'll stress the importance of website visibility and how essential SEO is to ensure your firm lands on the front page of Google search results. 4. Social Media: Social media can be a treasure trove of potential clients if you know how to navigate. Remember, not all platforms will yield gold for every practice area. Be smart, go where your clients are. We'll navigate the various social media platforms and provide tips on how to target your marketing efforts effectively. 5. Online Reviews and Reputation Management: Lastly, we touch on the power of Google reviews. A good review is like a glowing endorsement that not only boosts your SEO but also provides hard-to-beat social proof. And if you do hit a rough patch with a negative review, no worries! We'll guide you on how to turn that around into an opportunity. We'll look into the significance of online reviews, especially Google reviews, and how to manage them effectively. Now, if you want to dive deeper into all these topics, head over to the Scalable Business Lounge, where we've got over 40 masterclasses stacked up and we break down the ins and outs of law firm marketing strategy template and other essential topics. Don't miss the opportunity to get a personalised law firm marketing strategy. Book a free strategy session with either myself or one of my team members at scalablelaw.com. We're ready and eager to help you achieve your law firm's goals. Also, make your mark in the legal profession with our FREE webinar on 9th August, 12 PM AEST: Quick Tips for Managing your Law Firm Efficiently with CLIO ⁠ We'll be sharing insights on how to use Clio, the trusted law firm software, to take your practice to new heights. Say goodbye to administrative headaches and hello to streamlined, secure operations. Earn your CPD point and level up your firm!⁠ ⁠Together, we'll help you unlock the power of Clio to manage and grow your firm with confidence.⁠– Register now! Until next time, enjoy your journey in mastering your marketing plan for law firms. Thanks for tuning in, and we'll catch you on the flip side. Remember, having the right marketing plan for your law firm can make all the difference. Until next time, keep striving for success. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

Welcome to another riveting episode of the Cut the Chase: Podcast, where we focus on getting straight to the point on legal business transformation. This week, our host, Gregg Goldfarb, chats with the remarkable Brooke Lively, founder and CEO of CathCap, an accomplished author, and a respected figure in the financial world. With her sterling track record of building a seven-figure company in under two years, Brooke has a treasure trove of wisdom and insight to share. In this episode, we deep dive into Brooke's groundbreaking book, "From Panic to Profit: How 6 Key Numbers Can Make a 6 Figure Difference in Your Law Firm." Brooke unveils the secret of financial stability and growth for law firms, resting on the understanding of just six crucial numbers. Our conversation navigates through identifying potential issues before they transform into major problems, understanding the significance of Key Performance Indicators, discerning when to spend and when to hold back, and demystifying financial complexities using a simple, yet effective, framework. But why tune into this episode? If your law firm is stuck in a perpetual cycle of cash crunches, or you are working incessantly without substantial financial rewards, or simply if you desire to shift your focus from combating financial crises to planning for a profitable future, this episode is a must-listen. Brooke's experience, expertise, and step-by-step guide can turn around not only your business but also empower you with a life-transforming six-figure advantage. The resources mentioned in this episode are: - Brooke Lively's Book: https://www.cathcap.com/frompanictoprofit - Brooke's Lively's LinkedIn: https://www.linkedin.com/in/brookelively/  Say goodbye to sleepless nights, financial uncertainty, and reactive problem-solving. Join us on the Cut the Chase Podcast and step into a world where profit replaces panic, and financial stability is not a dream but a well-planned reality. To learn more about mass tort law cases and lawyer best practices, subscribe to the Cut to the Chase: Podcast, with Gregg Goldfarb.

Shownotes can be found at https://www.profitwithlaw.com/387.There's no one-size-fits-all marketing formula to marketing a law firm. In the legal field, as in any business, failure is a part of the journey. However, rather than viewing setbacks as defeats, see them as opportunities for growth and improvement. Analyze your mistakes, learn from them, and dust yourself off. With diligence and putting trust in the process, your law firm's growth potential is limitless.In this episode, Luke Russell joins us to discuss why it's okay for law firms to fail in their marketing ventures. He emphasizes that the key is finding a marketing strategy you genuinely enjoy. He also encourages us to use social media as a relationship-building tool, not a channel for getting attention. Most importantly, Luke urges lawyers to embrace experimentation, recognizing that failure is integral to successfully marketing a law firm.If you want to know how to start building a marketing approach that captures your personal values and your firm's brand, this episode is for you.00:00 Introduction4:55 Luke's Beginnings7:18 Getting into the Legal Field10:57 The Business Problem We Need to Solve in the Legal Field in Relation to Mental Health12:53 Entrepreneurial Frustrations as a Lawyer15:52 Navigating Business and Marketing as a Lawyer18:44 Doing YouTube25:51 Pulling the Plug When Something's Not Working28:32 Perfectionism vs. Diligence in Marketing a Law Firm33:21 Luke's Parting Piece of AdviceResources mentioned:Subscribe to Profit with Law's Youtube channel for exclusive content!Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here.Profit with Law Episode 340: Investing in the Growth of Your Law Firm with Jim FarrinConnect with Luke: LinkedIn l Instagram l EmailCheck out Luke's podcast Lawful Good to discover how you can become a better lawyer in and out of the courtroom!American Bar Association's Mental Health ResourcesThe E-Myth Revisited by Michael E. GerberJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

We're celebrating our 100th episode and two-year anniversary of Your Law Firm is a Business. Take it to the Next Level, and we're incredibly grateful for the support from all of our listeners! To show our appreciation, we're joined by Corine Rogers, the problem solver extraordinaire at Streamlined Legal, to answer some great listener questions that have come in. Listen in as we discuss the challenges and rewards of growing a law firm and how to navigate the new obstacles that come with it. Growth presents new challenges, but that's a sign of progress. We discuss how some aspects of running a business may get easier with repetition, but new levels of growth often bring new difficulties. Just as with parenting, we find that in business, it's not necessarily that it gets easier, but rather a different type of hardship. We also explore the importance of having team members who are motivated to challenge themselves and grow with the business and the need for holding people accountable with objective measures and metrics. Finally, we touch on the importance of understanding and utilizing the software at our disposal and how it can help us manage our growing firms more efficiently. We discuss the challenges of outgrowing software and how to approach making changes to your processes and systems to avoid having to switch to a new platform. So, tune in and gain valuable insights as we share our experiences and advice on taking your law firm to the next level! Show Highlights: Celebrating growth and overcoming challenges in a law firm business.  Surrounding yourself with motivated team members to challenge themselves and grow with the business.  Holding people accountable through objective measures and metrics.  Utilizing software to manage growth efficiently in a law firm.  Testing business processes by going on vacation to see how the firm runs without you. Building checklists and processes for when things break and learning from the experience. Achieving a mindset shift to understand that not every outcome will be perfect, but aiming for a majority of satisfied clients and employees. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Schedule a Consultation: https://gngf.com/consultation  Visit the Website: https://gngf.com/  Visit streamlined.legal: https://streamlined.legal/  Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal ACTION STEPS: Yes! — we always want to leave our listeners with some ACTION STEPS. And today it's easy!  When you're done listening today, hop back into your podcast app and grab that episode that we mentioned today that caught your attention, and give it a listen to take your firm to the Next Level. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Shaping Success in Your Law Firm with Gregg Goldfarb Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. We are privileged to host Gregg Goldfarb, Attorney and founder at Gregg M. Goldfarb, LLP. Gregg is an accomplished civil litigator with nearly 25 years of experience, representing diverse clientele from large banks and medical providers to small businesses and individuals. Greg has helped thousands of clients in complicated litigation receive millions of dollars in compensation for their injuries. Additionally, Gregg has been a staunch advocate for the disabled community for 15 years, led as the past President of the South Florida Center for Independent Living, and kickstarted the environmental non-profit, Clean Mami River. In his journey as an attorney, Gregg chose the path of entrepreneurship, founding his own law firm, and has witnessed the evolution of his business over the years.  In today's episode, we delve into this journey, focusing on the need to adapt and pivot as a law firm's owner.  Key Takeaways: 00:18 Introduction  01:33 Early issues in starting law practice 06:15 Importance of adapting to a changing legal field 09:40 Tort Reform in Florida & chasing opportunity 18:15 Pivoting in the moment/developing your career 23:20 Challenges from technology 28:25 Advice for firms that need to adapt   Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify

In this episode, Steve Fretzin and Luis Scott Jr. discuss:Leveraging others to help you focus and grow the business.Making the sale in a natural way.Distinguishing yourself from the pack.Delegating without exploiting. Key Takeaways:When you are engaged in too many things, it is hard to be excellent at any of those things.Niching down within a niche becomes a unique selling proposition. When it comes to sales, people want to know there is something unique, but they need to know the full value.Most people do not know how to delegate, and lawyers are not any different. Becoming the master delegator is the key to growing your business.You are in absolute control of your future. "There's a difference between a unique selling proposition and a value proposition. First of all, understanding what your value proposition is, and then, the second thing, learn how to deliver it with confidence." —  Luis Scott Jr. Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319Email Luis at luis@8figurefirm.com and mention hearing him on Be That Lawyer to get a FREE copy of his book: The King of Growth: How to Dominate Your Market, Increase Predictability, and Unleash the Power of Your Law Firm for Personal and Financial Freedom!!! About Luis Scott Jr.: Luis Scott is a respected attorney ad consultant. He is the owner of Bader Scott Injury Lawyers and 8-Figure Firm Consulting and specializes in helping legal professionals optimize and grow their practices. He has been recognized by various legal organizations and has 20 years of experience, including as the owner and managing partner of a successful law firm with almost 200 employees. Connect with Luis Scott Jr.:  Website: https://luisscottjr.com/Website: https://baderscott.com/Website: https://www.8figurefirm.com/Books: https://luisscottjr.com/books/Show: https://luisscottjr.com/podcast/YouTube: https://www.youtube.com/channel/UCwpUZsAwYm3bff5HVJc3rEQLinkedIn: https://www.linkedin.com/in/luis-scott-bader-law/LinkedIn: https://www.linkedin.com/company/8figurefirm/Facebook: https://www.facebook.com/8figurefirmInstagram: https://www.instagram.com/luisscottjr/Instagram: https://www.instagram.com/8figurefirm/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Shownotes can be found at https://www.profitwithlaw.com/359.   There are countless ways to get your message and offers to your target clients, but how will you find the right one? You'll need to experiment. Effective law firm marketing is a bit of trial and error, but with intention. It's a process of working through failures until you find what works just right for your firm. In this episode, Erik Olson of Digital Array joins Moshe Amsel to discuss how you can find and capitalize on a marketing strategy for your law firm. Erik shares the six stages of a successful marketing strategy and how you can use that to help you along your marketing journey. He builds on his years of digital marketing experience and shares the value of experimentation and how you can find the best law firm marketing strategy for you to grow. If you think you've done all the marketing possible and are still not reaching your target, then this episode is for you!  Resources mentioned:   Interested in widening your business perspective? Grab a FREE Law Firm Expansion Coaching Session with one of our coaches. Slots are limited, so grab yours before they're gone!  Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.   Episode 340 - Investing in the Growth of Your Law Firm with Jim Farrin Learn more about Erik's work at Array Digital: Website | LinkedIn | Facebook | Twitter | Instagram Struggling with finding an agency? Download Digital Array's Law Firm Growth Guide.  Million Dollar Journey: How to launch a seven-figure business by Erik Olson The Managing Partners Podcast  The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/