Podcasts about factory45

As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. Here's what we covered on the episode: Creating a Sustainable Fashion Brand + Visibility How Shannon started a sustainable fashion brand in 2010 that led her to open Factory45, an online business school that takes sustainable fashion brands from idea to launch It took Shannon nearly 2 years to launch her fashion brand, and she shares how hard it was to launch a physical brand that was sustainable, which is why she is passionate about helping others easily launch their brands Shannon shares how her first business became the highest-funded fashion project on Kickstarter in 2011 through preordering and raising money before they went into production – this is the strategy she now teaches The breakdown of fast fashion and how the fashion industry is one of the top 5 industries contributing to environmental damage and human rights issues When it comes to attracting your ideal customer for fashion or physical brands, Shannon says that photography and copywriting are the most important   Shannon says as an independent startup, the founder is the one making most of the decisions, so if copywriting, photography, or graphic design, for example, aren't your strengths, outsource them  One mistake Shannon sees a lot of people make when launching a new business is not taking the time to build an audience before they launch because otherwise, you'll be launching to crickets   Shannon explains why it's important to validate your idea, test, and make sure there is a market for what you want to sell – with all of the platforms available to us to build an audience, there is no reason to launch a business blindly   Once you have enough data behind your brand, Shannon says you can presell your product/service, which allows you to have that money upfront, validate your idea and market your idea Something Shannon tells her entrepreneurs is that visibility is so important when you're first starting, but it's not something that gets less important as you continue to grow Shannon breaks down the difference between content and visibility  One of the best things Shannon did when starting Factory45 was focus on visibility by doing guest blog posts, interviews, and getting in front of other people's audiences Visibility today for Shannon looks like being a guest on podcasts, hosting a live show on Instagram every week, and focusing on their YouTube channel    How Factory45 Sets Themselves Apart    Factory45 does 1 – 2 big launches each year, and in between, they do book a call enrollment to learn more about the program and an evergreen workshop that focuses on raising money for your fashion brand through preselling  80% of people in Factory45 just have an idea, the other 20% have started their fashion brand but haven't gotten to a sustainable launch or where they want to be, and there is a small percentage who are actively selling but want to be surrounded by a community of mentorship and coaching  Every person who comes through Factory45 is matched with a mentor who has been through the program before, in addition to Shannon's coaching and consulting We talk about having diverse streams of revenue and creating merchandise just for the sake of creating merchandise without thinking about doing it sustainably or where it will end up  Shannon shares that she is proud of how far the sustainable fashion movement has come because the brands that have launched from Factory45 and other independent sustainable fashion brands are having those conversations and educating consumers  We talk about consumer culture and how consumers have the power to drive brands to become more sustainable, which was not always the case  Factory45 is getting ready to launch a sustainable fashion mastermind called Founder, which you can join after you launch your brand; it will focus on growing sales and revenue in a sustainable and mindful way  The personal coaching and consulting program called CEO Hour that Shannon is launching will focus on people who are running online businesses that want to scale to multiple six figures Shannon tells us who is on her team at Factory45 and says that getting a team is how you create a sustainable business Factory45 is a lifetime program, which sets them apart – it used to be a 6-month program, but Shannon realized it wasn't enough time to go from idea to launch  If you are interested in starting any fashion or accessory product brand, you can go to Factory45.co/apply and book a free discovery call Check out Factory45 and the Start Your Sustainable Fashion Brand Podcast Links mentioned: Factory45 Website Book a Free Discovery Call with Factory45 Start Your Sustainable Fashion Brand Podcast with Shannon Lohr   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!  

Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it's how to share your compelling story that I'm talking about today.Resources mentioned in this episode:Apply to Factory45: factory45.co/apply

Are you deciding between joining a fashion program or hiring a consultant to start your brand? We're asked about this a lot by people starting their own fashion brands. So, in this episode, I'm going through the pros and cons of joining a fashion program like Factory45 vs hiring a consultant, so that you can weigh the options and decide for yourself.Resources mentioned in this episode:The Fashion Business Summit: factory45.co/summit CEO Hour: shannonlohr.com

In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. In this episode, you'll learn: Why Shannon started Factory45 after seeing first hand the challenges of starting her own brand What things new fashion entrepreneurs worry about that actually aren't that important - and what to focus on instead How to launch a minimum viable product to test your concept without sacrificing building a long-term business foundation How to communicate your brand's sustainability efforts in a way that won't come across as greenwashing How to work through the vulnerability of putting your designs out into the world How to set your brand's goals and values The value of knowing your brand's “why” The two things in Shannon's experience that distinguish successful fashion brands from the unsuccessful ones How long it takes to launch a fashion brand How Factory45 supports your sustainable fashion brand launch and beyond People and resources mentioned in this episode: Factory45 website Shannon's email Factory45 Instagram Factory45 LinkedIn Factory45 one-page business plan template How to Start A Sustainable Fashion Brand podcast Vetta - Factory45 alum Loti - Factory45 alum Poppy Row - Factory45 alum - on the How Fitting podcast

In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. In this episode, you'll learn: Why Shannon started Factory45 after seeing first hand the challenges of starting her own brand What things new fashion entrepreneurs worry about that actually aren't that important - and what to focus on instead How to launch a minimum viable product to test your concept without sacrificing building a long-term business foundation How to communicate your brand's sustainability efforts in a way that won't come across as greenwashing How to work through the vulnerability of putting your designs out into the world How to set your brand's goals and values The value of knowing your brand's “why” The two things in Shannon's experience that distinguish successful fashion brands from the unsuccessful ones How long it takes to launch a fashion brand How Factory45 supports your sustainable fashion brand launch and beyond People and resources mentioned in this episode: Factory45 website Shannon's email Factory45 Instagram Factory45 LinkedIn Factory45 one-page business plan template How to Start A Sustainable Fashion Brand podcast Vetta - Factory45 alum Loti - Factory45 alum Poppy Row - Factory45 alum - on the How Fitting podcast

Crowdfunding has become a very popular choice for small business owners and it's a very clever way to pre-sell your product. It's a fantastic option to raise the money you need to create and launch your product, but it can feel quite overwhelming to get started. It's not as simple as just setting up your Kickstarter page, then sitting back and watching the money come rolling in! Don't let that hold you back - this is a fantastic opportunity for you to sell your product before you even need to create any inventory, and having your customers pay for the product upfront means you'll have money to pay for production without needing to go into debt. My guest today is going to walk us through crowdfunding and pre-selling for your business so you don't have to figure it all out on your own! Founder and CEO of Factory45, Shannon Lohr works with aspiring entrepreneurs all over the globe to launch sustainable & ethical fashion brands the right way, from the start. Over the past 10 years, she has mentored hundreds of people who have an idea for a clothing brand but don't have a fashion background or feel stuck at a dead-end. Shannon can show you how to source materials, set up manufacturing, and raise money to launch your brand. Tune in as Shannon and I talk about why crowdfunding and pre-selling are so helpful for product-based businesses, how it differs from fundraising and donations, and which steps to take for a successful crowdfunding or pre-sales campaign! Connect with Shannon at her website, or on Instagram --- Ready to simplify your business for more income AND freedom in 2023? Join us for The Simpler Business Mastermind --- Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform! --- Bring more ease to your business: Learn the 3 simplest ways to streamline your business growth with Marissa's FREE audio class at https://www.marissaroberts.com/ --- Tired of people asking to "pick your brain"? Turn brain pickers into paying clients with Marissa's FREE scripts at https://www.marissaroberts.com/resources --- Follow Marissa on Instagram: https://www.instagram.com/marissarobertsofficial Chat about Simpler Business with Marissa on Facebook: https://www.facebook.com/thesimplerbusinesspodcast

Shannon Lohr graduated from college with a journalism degree, so how did she end up in the fashion industry? The year was 2008, the year of the financial crisis, and no one was hiring. Shannon decided she would spend the next year traveling as a bartender until the job market picked back up. Two years later, Shannon arrived back in the US and received an email from someone she had met on her travels. The sender told Shannon she should forgo a “real” job and they should start a business together. Shannon and her business partner met up in Central America to research what it would take to start a fashion brand. What Shannon found was that the fashion industry is one of the most polluting and detrimental.   From polluting waterways with dyes to not paying workers a living wage, Shannon knew this needed to change. Her research turned to what it would take to start a sustainable and ethical fashion brand. After two years she was able to successfully launch a profitable brand. Having found all the problems and made all the mistakes, Shannon wanted to open the doors for others to achieve the same outcome without all the hassle. After hearing from countless manufacturers and suppliers that aspiring designers would come to them with no idea what they were doing, Shannon decided a fashion business school was the way to go. Thus, in 2014 Factory45 was founded. Shannon now works with idea-ready entrepreneurs to launch fashion brands that are sustainably and ethically made.    What You'll Learn: Why you should consider where and how your clothing is made. What you need to start a fashion brand. How to raise money without investors.  And much more!   Favorite Quote: “You don't have to do all those scary things to start a business.” -Shannon Lohr   How to Get Connected: Factory45   _____________________________________________________________ Find Nikki on her Website here, or Email her at nikki@prissynikki.com You can also find her on Facebook, Instagram, & LinkedIn.  The Life Amplified Podcast is not your rainbows and butterflies show. These are REAL life accounts, no-nonsense advice, and politically incorrect talk that will make you laugh and maybe even pull at your heartstrings at times. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Nikki next. 

Factory45 Founder Shannon Lohr mentors fashion entrepreneurs to help them build sustainable and ethical fashion brands from the start. Shannon talks about her journey from chasing fashion trends and shopping fast fashion to creating her own minimalist fashion brand. She shares the challenges she faced in creating a sustainable and ethical supply chain for her business and how that inspired her to create an online business school for fashion startups. Shannon also shares tips for avoiding greenwashing and finding truly sustainable and ethical brands.  For show notes visit: https://www.swapsociety.co/

If you're building a sustainable fashion brand, you're probably in the thick of it. As a fashion entrepreneur, you'll be tackling new skills and challenges that you've never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing… most of it will push you out of your comfort zone. But as entrepreneurs, that is actually what we want. We can and should do hard things. There's the science to back it up, and that's what I'm talking about in today's episode. Resources mentioned in this episode:Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

>>> FULL SHOW NOTES One-Page Business Plan template: https://factory45.lpages.co/business-plan-template-podcast/ The Clean Living Podcast Laundry Episode: https://cleanlivingpodcast.com/laundry/ Start Your Sustainable Fashion Brand: The Podcast: https://podcasts.apple.com/us/podcast/start-your-sustainable-fashion-brand/id1599138361 Factory45: http://factory45.co Instagram: http://instagram.com/factory45co --- Send in a voice message: https://podcasters.spotify.com/pod/show/unperfect/message

I talk with Shannon Lohr, the founder of Factory 45, about sustainability in fashion. She shares how she detoxed herself from fast fashion, and how starting her own brand led her to discover the environmental and human rights abuses of the fashion industry. Plus we discuss how I've quietly and slowly incorporated sustainability into the Impact Fashion collection. Shannon Lohr is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal and Forbes.com. factory45.co Click here to preorder The Piping Dress Click here to shop The Snuggle Dress Click here to get the Secrets Your Tailor Won't Tell You Click here to see my collection of dresses. Click here to see my maternity friendly pieces. To hear more episodes, subscribe and head over to Impactfashionnyc.com/blog/podcast. Be Impactful is presented by Impact Fashion, your destination for all things size inclusive modest fashion

If you're thinking about starting a fashion brand, chances are you're doing a lot of research. And when you're bombarded with advice, opinions, facts, stats, experts, gurus, advertisements… It's enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information overload? That's what I'm talking about in today's episode. Resources mentioned in this episode:Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

A conversation with Shannon Lohr: Founder & CEO of Factory45, she works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. If you're looking to start a sustainably made clothing brand, aren't sure what you're next move is, if you want to start something new, then this episode is for you! Patreon Sign up to be a part of my "Daily Quotes" Follow Kristin: Instagram || Website || Email || YouTube || Facebook Instagram:  @drealopz / @thejourneyofpursuit Work With Me: hello@drealopez.com  Show Notes / Take Aways: www.drealopez.com/journal/ep65 Website: www.drealopez.com Stay Updated

I'm so excited to share this Unstoppably Creative Conversation with the founder and CEO of Factory45, Shannon Lohr! Shannon works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. But this savvy creative entrepreneur has more to offer than just fashion advice. Her upbeat nature and her desire to help others succeed makes this conversation packed with advice for all creatives even if you don't have a fashion brand.Linked Mentioned in the EpisodeOne-Page Business Plan Template: https://factory45.lpages.co/business-plan-template-podcast/Start Your Sustainable Fashion Brand: The Podcast: https://podcasts.apple.com/us/podcast/start-your-sustainable-fashion-brand/id1599138361Book a free discovery call with Factory45: http://factory45.co/apply

How many times have you wanted to give up? Whether it was entrepreneurship, a job, your education, a relationship or something else… If you ever faced feelings of wanting to throw it all away, what stopped you from doing it? What kept you going and invested in the long game? Perhaps you already know the answer, but the next time you face these same feelings I want you to consider this… because it might just be *the* key to success.Resources mentioned in this episode:Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

In episode 56, Anna Dougherty shares her story of belonging as she developed - and recently launched - her NYC-locally made wool outerwear collection - Anna Gray Collection. Hear how her background in outerwear wholesale and the street she grew up on as a child came together in her launch collection. Anna Dougherty is a New York City based designer who founded Anna Gray Collection, a women's outerwear brand for those looking to add a little merriment, joie de vivre, and color to their lives. Anna Gray Collection pieces are ethically made in NYC. Anna had a wide range of experience prior to launching her brand. She majored in fashion design at Meredith College, and worked in the retail and commercial real estate industries before moving to NYC. Once in NYC, she worked for a knitwear and outerwear company learning the ins and outs of the fashion industry. After losing her job due to the Covid-19 lockdowns, Anna decided to take the leap, hire herself, and launch her brand. In this episode, you'll learn: Why Anna decided to start her brand The things Anna learned in her wholesale sales job that are invaluable Why she chose outerwear as the focus of her brand How Anna sources her materials What her creative process looks like Why Anna chose to manufacture in NYC How Anna found her factory The benefits of being part of a brand accelerator program How Anna overcame the fear of being vulnerable and putting her designs out there People and resources mentioned in this episode: Anna Gray Collection website Anna's email Anna Gray Collection Instagram Anna's LinkedIn Factory45 - sustainable fashion brand accelerator program Alison's Instagram Live with Shannon from Factory45

In times of economic downturn, do you know which fashion sector tends to do better than the rest? Luxury fashion. The sole reason being that the primary customer base is high-income consumers who generally aren't affected by a recession. So if you're looking to start a fashion brand and want to jump into the luxury market, this episode is for you.Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

If, right now, you Googled “How much does it cost to start a fashion brand” a bunch of articles would pop up giving you a range between $500 and $50,000. Which isn't all that helpful if you're trying to put a budget together or plan ahead. While yes, it's true that startup costs vary greatly depending on what type of garments you're making, how much experience you have and who you're working with, in this episode I'm going to attempt to narrow down that range so you have a better idea of what to expect. Resources mentioned in this episode:Free Workshop to Raise Money for Your Fashion Brand: https://factory45.co/sustainable-fashion-eventShould You Quit Your Day Job to Start Your Fashion Brand:  https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

After bartending her way around the globe, Factory45 founder, Shannon Lohr, dove headfirst into the world of entrepreneurship by creating her own fashion line. Her experience developing a product is what eventually led her to start an online business school for idea-staged entrepreneurs looking to launch their sustainable fashion brand. In today's episode, Shannon covers how to go from idea to product in a way that ensures success. For show notes, head to www.brandwelldesigns.com/thepodcast/episode78.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link! 

When you think about starting your own sustainable fashion brand there's one thing you may be considering that traditional fashion brands aren't thinking anything about… and it's the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you're selling but there's one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stream for your business… Resources mentioned in this episode:McKinsey article: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formulaForbes article: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/?sh=389490f02ae0Columbia Climate School article: https://news.climate.columbia.edu/2021/06/10/why-fashion-needs-to-be-more-sustainable/Free Workshop to raise money for your fashion brand: https://bit.ly/3fSLaw1Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In today's episode, I'm sharing some of my best strategies for leveraging social media so you can make more sales for your fashion brand.Resources mentioned in this episode:The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.apple.com/us/podcast/ep-13-the-1-email-marketing-strategy-for-fashion-brands/id1599138361?i=1000554365111Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV 

Should You Start a Sustainable Fashion Brand During a Recession? I'm not an economist and I'm obviously biased in how I would answer this. So, I'm crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In today's episode, I'm walking you through some things to think about so you can decide for yourself. Resources mentioned in this episode:Business of Fashion Article: https://www.businessoffashion.com/articles/sustainability/what-a-recession-could-mean-for-sustainable-fashion/Free Workshop: https://factory45.co/sustainable-fashion-eventEp 9 When to Invest in Your Fashion Business (And Where to Start for Free):  https://open.spotify.com/episode/3tKnV9Xt9Q0TxI1py5PcZ2?si=e3646b9937c140d5Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

We all love a good deal, but at what cost... to our planet? Some estimates say 85% of all manufactured textiles--i.e. clothing--end up in landfills. Another study by the World Economic Forum says by 2050, there will be more plastics in the ocean than fish, including microfibers shed from manmade fabrics. Up to 20,000 liters of water can be used to make ONE shirt. This week, Shannon Lohr, founder of Factory 45, a company that helps launch sustainable fashion brands, is here to break down what the problem is, and how to buy toward a solution. We talk: + What does "sustainable" mean anyway? + Closed-loop clothing companies and how they help + Is clothing rental a more earth-friendly option? + The secrets to buying less but staying fashionable + Why greenwashing is a thing in fashion + The big big problem of big big clothing companies ...and more. Sustainable brands mentioned: Vetta Sotela Santos Swim Nisolo Cuyana Loti Check out Shannon and Factory 45 here, and follow her on IG here. Follow me on IG here, and check out the WGT Blog here. --- Support this podcast: https://anchor.fm/wegottatalkwithsonni/support

I hear it all the time, “How do I know if I have a good business idea?” “How do I know if something is going to stick?” “What ideas are worth pursuing?” Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? That's what I'm sharing in today's episode.Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

Host: Marrin Costello Guest: Shannon Lohr of Factory45 Originally aired on Dash Radio: 9/17/2022

So you're thinking about starting a fashion or accessories brand, but you want to make sure you've dotted all of your i's and crossed all of your t's before going down that road. Well, you're in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand.Resources mentioned in this episode:How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95sBook a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

The fashion industry feels split right now - it's either promoting Shein or woman-owned brands that are making a difference. We think that the more people that know about the issues in fashion, the more people will shop in accordance to their values. What like it's hard? Even Kourtney Kardashian is advocating for responsible materials. Shannon Lohr is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal and Forbes.com. Check out www.factory45.co and makeclimatecool.com for more info. PRODUCTION TEAM: Music: Jake Huffman Artwork: Groove Street Editing: Ivy Moore --- Send in a voice message: https://anchor.fm/makeclimatecool/message

Maybe you've had an idea for a clothing brand or an apparel product or an innovative accessory and you keep thinking the timing isn't right. You're dabbling in research, listening to podcasts like this one or Googling on your phone when you can't fall asleep, but you haven't taken any tangible action yet… well, in today's episode, I'm going to help you get over that hump so you start making moves.Resources mentioned in this episode:Raise Money for Your Fashion Brand Free Workshop: https://factory45.co/sustainable-fashion-eventBook a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

The topic of ethical fashion is in the media this week because the annual Ethical Fashion Guide has been released. But can fashion ever be ethical?My guest on this week's Sense-making in a Changing World podcast is Shannon Lohr – a leader in the ethical fashion world.Shannon's career is defined by her efforts to change the fashion industry, promoting a sustainable approach focused on local production, quality materials and timeless designs. She believes how we dress ourselves is connected to the health of the planet.“There is no such thing as perfectly sustainable fashion. Anytime you're making something new, it's going to have an impact,” Shannon says. “It doesn't matter if you make your clothing with organic cotton if landfill is still overflowing with clothing. The real problem is the culture and marketing system that the fast fashion industry uses which tells consumers: buy a dress, wear it that night, throw it to the back of your closet and never wear it again or put it in the trash. That's what creates an inherently unsustainable fashion industry.” Shannon is the founder and director of Factory45 – an online business school that helps sustainable fashion entrepreneurs consider fashion design and manufacturing in a closed loop way. That means considering the life cycle of a garment beyond its immediate use and what the customer will do with it when they're done wearing it.She's also a strong advocate for increasing supply chain transparency through sourcing, localisation and storytelling. She's been named a thought leader for the future of fashion and was nominated as a “Woman of Note” by the Wall Street Journal.This podcast is hosted by Permaculture Education Institute - teaching permaculture teachers globally. We host courses, and free film club and masterclass events. Watch Sense-Making in a Changing World on youtube We acknowledge the traditional custodians of the land on which we live work and play and pay or respects to elders past and present....

Today Ian welcomes Shannon Lohr on the Conscious Design Podcast. Shannon starts by introducing her company and what they do as a brand. Shannon then shares more about the process of becoming sustainable and the timespan in which it is possible. Ian and Shannon then talk about who exactly is the customer base of the company. Shannon then specifies what makes their production process sustainable. Shannon then talks more about disproving the myth that sustainable companies can't be profitable. Shannon then talks more about other brands that she has helped and about some of the ways they became more sustainable. In the guest outro Shannon shares some final thoughts and invites people to have a look at the marketplace. Parts: 0:00 – Guest Intro 3:56 – A Green Step 6:55 – Customer Base 9:09 – Production Process 13:01 – Profitability 16:23 – Subscribe! 16:49 – Other Brands 27:46 – Guest Outro About Shannon Lohr: Shannon works with entrepreneurs all over the globe to launch sustainable and ethical fashion brands the right way, from the start. Over the past 8+ years, she mentored hundreds of people who have an idea for a clothing brand but aren't sure where to start. Through Factory45, they work together to source fabric, set up manufacturing and raise money to launch your brand – in the most time efficient and cost-effective way possible. Know more about Shannon and Factory45 here: https://factory45.co/ ///////// Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us?

This is the final episode in our Summer Series, where we're featuring our best and most popular episodes of the Start Your Sustainable Fashion Brand Podcast. We're wrapping it up with an episode all about my best entrepreneurship advice. You'll hear all about dealing with copycats & critics, facing the competition, and what it really takes to be an entrepreneur. Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGVDr. Brene Brown's TED Talk, ‘Why Your Critics Aren't the Ones Who Count: https://www.youtube.com/watch?v=8-JXOnFOXQk Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/The Lean Startup by Eric Ries

Building a sustainable and ethical fashion brand comes with challenges that need to be carefully considered from the start.Fortunately, there is help at hand. We got to hear from Shannon Lohr, Founder of Factory45, who after running a successful fashion brand, now supports other entrepreneurs to start up brands responsibly.Shannon provides an insight into the key stages, from conception to launch that Factory45 guides entrepreneurs through in building their fashion businesses.Learn more about Factory45 at https://factory45.co/The Factory45 PodcastWe'll be bringing more conversations from the world of sustainable fashion regularly, so remember to follow and invite your friends for a listen.Connect with me on LinkedIn linkedin.com/in/sebastianvolney Follow us on Instagram www.instagram.com/jaymesbyrontalentWe'll be bringing more conversations from the world of sustainable fashion regularly, so remember to follow and invite your friends for a listen. Connect with me on LinkedIn linkedin.com/in/sebastianvolneyFollow us on Instagram www.instagram.com/jaymesbyrontalentFollow us for jobs and news in sustainable fashion at https://www.linkedin.com/company/jaymesbyrontalent/

This week is part three of our Summer Series, where we're featuring our best and most popular episodes of the Start Your Sustainable Fashion Brand Podcast. This episode is all about building a supply chain for your fashion brand as a new entrepreneur. You'll hear about how to find the perfect fabric, mistakes to avoid when sourcing, and finding a manufacturing partner for the first time. Resources mentioned in this episode:Free Supplier Email Templates: https://factory45.lpages.co/supplier-email-templates-podcast/Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Free Manufacturing Checklist: https://factory45.lpages.co/manufacturing-checklist-yt/Maker's Row: https://makersrow.com/Common Objective: https://www.commonobjective.co/Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

We've introduced a new format to the podcast that we're calling our “Summer Series.” We're releasing four episodes in June, July, and August that will feature some of our best and most popular episodes since releasing this podcast in January. This week's episode features our 3 best episodes about marketing and how to build an audience for your fashion brand.Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV 

We're introducing a new format to the podcast that we're calling our “Summer Series.” We'll be releasing four episodes in June, July, and August that will feature some of our best and most popular episodes since releasing this podcast in January. From business planning to marketing to supply chains, our Best Of Summer Series kicks off now. This episode pulls together the 3 most downloaded episodes on fashion brand business planning. Resources mentioned in this episode:Free One Page Business Plan Template: Text ‘biz plan' to +1 (760) 274-8577 or download here: https://factory45.lpages.co/business-plan-template-podcast/Free Spec Sheet: https://factory45.lpages.co/spec-sheet-template-pod/Fast Company article https://www.fastcompany.com/90548070/the-business-model-that-could-save-fashion-and-why-it-isnt-everywhereBook a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch brands that are sustainably and ethically-made. She has worked closely with startup apparel companies from all over the world to create environmentally-friendly products while empowering transparency in the supply chain. BOLD Brands host Jeff Mergy speaks with this Wall Street Journal “Woman of Note” to find out how apparel brands can increase supply chain transparency through sourcing, localization and storytelling, as well as what exactly the future of fashion entails.

Having worked with over 500 entrepreneurs since 2014, it's been fascinating to watch the highs and lows that we all go through when starting a new business. It's cliche to say, but going out on your own is certainly not for the faint of heart. So if you're one of those people who is starting a new brand, a new venture or even just a new project, this episode is for you.Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

It should come as no surprise that because of the internet, the entire landscape of selling a physical product has changed and will continue to change. The subtle ways that a business communicates with a potential customer will ultimately result in them clicking the purchase button. So, how do you start communicating and making those connections with your target market? For a startup fashion brand, this is most easily done through blogging. In today's episode, we're talking about how to use blogging to grow your audience.Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

We all have moments in life when we set a goal, and for whatever reason, it feels like an impossibility to achieve. At first, we're amped up, we feel motivated and then time goes on and we don't make much progress. Wherever you are in the process of starting your fashion brand, there will be things that come up that stop you in your tracks. How do we get around those moments to build a business? In today's episode, I'm talking about how to set goals as a fashion entrepreneur, and actually achieve them. Resources mentioned in this episode:Non-traditional Goal Setting Blog Post: https://factory45.co/ditched-traditional-goal-settingBook a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

In this episode, listen in on a conversation with Shannon, founder of Factory45, on how you can start your sustainable brand. CHECK OUT FACTORY45: IG Website FOLLOW UNFILTERED FASHION TALKS: IG YouTube TikTok FOLLOW NATALIA: YouTube IG TikTok FOLLOW NTA (brand): IG TikTok Shop

Today's topic is going to be short and sweet, but hopefully, pack a lot of punch in your marketing efforts. It's something that's actually fun. It's a chance to get creative to put your marketing hat on and when done right, it will help you grow your audience for your fashion brand much faster because that's our goal: to make sure you have an audience of customers waiting to buy before you launch your fashion brand. Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

When you think about choosing a business model -- your thoughts may immediately go to the question of how you're going to sell. Will you sell direct to consumer? Will you sell wholesale to stores and boutiques? And while those are all important decisions to think about and make, the business model I want to talk about today is one that is *actually* sustainable – not only in terms of the planet and the environment – but when it comes to your wallet and business revenue. This is a business model that could significantly shape the way that you build your sustainable fashion brand and help to change the fashion industry as a brand yourself.Resources mentioned in this episode:Fast Company article: https://www.fastcompany.com/90548070/the-business-model-that-could-save-fashion-and-why-it-isnt-everywhereBook a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

Shannon Lohr (factory45co) was determined to not have a “real” job. After traveling for several years after College, she connected with another entrepreneur and together they launched a sustainable fashion brand, {r}evolution apparel. Their company soon became the highest funded fashion project in all of Kickstarter history. Shannon knew that was only the beginning, and she became passionate about helping other fashionpreneurs scale their brands. In 2014, she launched her next company, Factory45, which has since supported over 500 companies across the globe in taking their business from ideas to launch. Her work has since been featured in Forbes, CNBC, Women's Wear Daily and Fashonista. Join us this week on the Female Founder Friday Podcast to hear Shannon's advice for female entrepreneurs who are just starting out. Shannon shares some amazing tips on building confidence, leading teams and realizing your own value.

Shannon Lohr (factory45co) was determined to not have a “real” job. After traveling for several years after College, she connected with another entrepreneur and together they launched a sustainable fashion brand, {r}evolution apparel. Their company soon became the highest funded fashion project in all of Kickstarter history. Shannon knew that was only the beginning, and she became passionate about helping other fashionpreneurs scale their brands. In 2014, she launched her next company, Factory45, which has since supported over 500 companies across the globe in taking their business from ideas to launch. Her work has since been featured in Forbes, CNBC, Women's Wear Daily and Fashonista. Join us this week on the Female Founder Friday Podcast to hear Shannon's advice for female entrepreneurs who are just starting out. Shannon shares some amazing tips on building confidence, leading teams and realizing your own value.

Finding the right manufacturing partner for your fashion startup is one of the most important decisions you can make for your brand. You don't want to take this choice lightly and you do want to make sure you complete plenty of due diligence before signing a contract or hiring. If you're looking for a clothing manufacturer for your fashion brand but you're not sure where to start, this is the episode for you. I'm sharing 5 tips for finding a clothing manufacturer for the first time.Resources mentioned in this episode: Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Free Manufacturing Checklist: https://factory45.lpages.co/manufacturing-checklist-yt/Maker's Row: https://makersrow.com/Common Objective: https://www.commonobjective.co/

Welcome to the 15{ish} Minute Coffee Chat live stream and podcast with Anna and Selena – 8 seasons of best practices and advice for entrepreneurs and small business owners. Have you embraced the concept of crowdfunding or preselling products and services? Guest, Shannon Lohr, Founder, and CEO of Factory45, shares how building a clientele wanting your product before it's available at market is a great way to mitigate startup costs that can drain your business bank account. Let's talk about how you can create a plan of attack for launching a successful pre-sales campaign during today's 15{ish} Minute Coffee Chat. Connect + Laugh + Inspire Watch Our Live Episode here on YouTube: https://youtu.be/JG1m6jH0ffo _____ FIND SHANNON: https://www.facebook.com/groups/factory45workshop http://www.instagram.com/factory45co https://www.youtube.com/c/Factory45/ ______ Grab Our Free Resource Right Here You So Fly Affirmation Guide & Spotify Playlist: https://annaandselena.com/our-resources/ ______ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout Linkedin: https://www.linkedin.com/in/annadlarson/ _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli Linkedin: https://www.linkedin.com/in/selena-conmackie/ --- Support this podcast: https://anchor.fm/15ishminutecoffeechat/support

MEET SHANNON LOHR:As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com, and Yahoo! News. Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization, and storytelling. She's been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. CONTACT: https://factory45.co/ (https://factory45.co/) https://www.instagram.com/factory45co/ (https://www.instagram.com/factory45co/) https://www.youtube.com/channel/UC9v4Eu9MGvxouz12YFkQQFg (https://www.youtube.com/channel/UC9v4Eu9MGvxouz12YFkQQFg) SUPPORT THE SHOW BECAUSE I LOVE PUPPIES! https://taliadinapoli.com/a/rewards/r/m8q3ZlTx (Talia di Napoli – PIZZA) Click on the title for $6.00 off your order of AMAZING pizza shipped fresh from Napoli ARE YOU INTERESTED IN BITCOIN OR CRYPTOCURRENCY? BUY MY BOOK BECAUSE IT'S AMAZING!!! I'll EVEN SIGN IT FOR YOU : )https://amzn.to/3afTmOu (BE LEFT BEHIND: Discover Bitcoin and Cryptocurrency Before Your Grandma Beats You to It) http://www.advanceyourart.com/captivate-podcast/eduardo-placer/yuricataldo.com (yuricataldo.com) CREDITS: Our theme music is written and mixed by Chicago-based composer, engineer, and multi-instrumentalist Ryan Black of the Black's Backbone collaborative. And produced by REB Records. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Has this happened to you before? Maybe at your job or when you're working on a hobby you love or when you get really into a project with your kid. You get so caught up in “the work” that you look up and realize the work didn't actually feel like work.It doesn't happen every day. Sometimes it doesn't even happen every week. But when it does happen, there's something so satisfying about it. It's what productivity experts call the “flow state.” and today I'm going to share my 4 tips for getting into the flow state as a new entrepreneur.Resources mentioned in this episode:Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

Shannon Lohr, Founder, and CEO of Factory45 helps her clients navigate the complexities involved in getting a sustainable clothing brand off the ground. What does this have to do with nonprofits? Well, her pragmatic advice applies to nonprofits too - everything from keeping your mindset right to how to prioritize the right brand and launch activities. We get into the nitty-gritty about things like content polishing, logo massaging, and font swapping that often keep us stuck from being more visible when we need to be focused on getting in front of our audience. Shannon and I share thoughts on the importance of knowing your own value and how to build confidence so you show up with that value in mind to all of your engagements. Enjoy this lively conversation with a woman who has carved out a unique coaching niche and is here with concrete marketing, sales, and other elements to consider as you look at ways to partner with, support, or start up a brand.

In 2010, Shannon Lohr co-founded {r}evolution apparel, with the mission to inspire the fashion industry towards an increase in sustainability. After realizing all the bad things in the industry, she realized that that was a lack of education of business practices. To transform the fashion industry, she established Factory45. Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Due to her advocacy and push for sustainability, Shannon has been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal. Join us in the Business Spotlight March 29th at 1pmET/10amPT and then in podcast syndication. Connect with Shannon at Factory45.co and at Factory45co on Facebook, Instagram and YouTube. Thanks to our sponsors at StadiumBags.com. We continue to shine the light on No Such Thing as a Bully and thank Smith Sisters and the Sunday Drivers for our theme song, She is You. Connect with Word of Mom on Facebook, Instagram and Twitter and email us at info.wordofmomradio@gmail.com for more info. Word of Mom Radio - sharing the wisdom of women, in business and in life.  

You know that whatever you're doing isn't working, but you don't exactly know why. Maybe your inquiry email is unclear.  Maybe you're not asking for the right thing… in the right way. Maybe the supplier simply overlooked your email. Whatever the reason, I do know this: The vast majority of new designers are making four very common fabric sourcing mistakes. And in this week's episode, I'm going to tell you what they are so you can avoid them.Resources mentioned in this episode:Apply to Factory45: https://factory45.co/apply

Your email list is your most valuable marketing asset. There are so many different methods and angles to look at when it comes to an email marketing strategy. In today's episode, I'm going to teach you one specific strategy that you can implement today that averages 70.5% higher open rates and 152% higher click-through rates than traditional email newsletters that you may be sending weekly. This is serious stuff, so stay tuned…Resources mentioned in this episode:Apply to Factory45: https://factory45.co/apply

Are you sitting on an idea to launch a product-based business but aren't sure where to start? Tune into today's episode where Shannon Lohr shares how to go from idea stage to selling your products online.Shannon Lohr is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and the planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal, and Forbes.com.So if you're wanting to go from the idea stage to launching your product, tune into today's episode. BY THE TIME YOU FINISH LISTENING TO TODAY'S EPISODE, YOU'LL LEARN:●  Why does sustainable fashion matter—and why has “fast fashion” taken over the industry.How can fashion startups (or product-based businesses) raise money without investors.● What is the most important step one must take before launching a product-based business (& fashion brand). If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it's created those aha moments or given you food for thought on how to achieve greater success. And while you're here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.To apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing, click here!To get your hands on how to write content that connects, and attracts the most aligned clients, grab it here!!https://www.creativelyowned.com/contentthatconvertsTo connect with Shannon:WebsiteBlogEmail: shannon@factory45.coFacebook:/factory45coInstagram: @factory45coYouTube: /c/Factory45

Ever wonder how you're going to create, launch, and scale your fashion brand? The incredible Shannon Lohr can show you the way.Shannon is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that's better for people and the planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal and Forbes.com.In this episode of Startup Renegades, Shannon shares her journey into fashion and the key takeaways she had from building a community and launching a Kickstarter campaign that raised 3 times the initial goal. Shannon's #1 tip for entrepreneurs? Build an audience before you have anything to sell.Check out this episode to hear more about:How her love of travel and desire “not to get a real job” put her on the path to entrepreneurshipThe importance of be willing to have real conversations and elicit real feedback from customers All about her new business, Factory45 and why it's the go-to program for aspiring fashion entrepreneursUnderstanding the CEO mindset as an evolution of a person, not a title Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

I want you to start thinking about the supply chain for your fashion brand -- while the marketing, audience building and business planning elements of creating your brand are important (and fun), your supply chain is what needs to come together to create your physical product. I recommend prioritizing your fabric search right now -- no matter where you are in the process. And I'm going to help you do that in today's episode.Resources mentioned in this episode:The Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGVFactory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Ep. 06 6 6 Eco-Friendly Fabrics for Your Sustainable Fashion Brand: https://www.buzzsprout.com/1897327/9868907

So, here's a hot topic: Money. More specifically, how to start a business when you don't have a lot of money. If you scour the internet, you can find enough stories of multi-millionaires who started from zero, eating chickpeas out of the can while sleeping on their friend's futon.But there's a less extreme version of this, and it's far more common… so, in today's episode we're talking about how to know If you're ready to invest in your fashion brand.Resources mentioned in this episode:Free Spec Sheet: https://factory45.lpages.co/spec-sheet-template-pod/Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

In this episode, I'm walking you through the first 3 steps you need to take to start your company. The best part is, each of these three steps will take no longer than an hour to do. (Actually, each one will probably take less than 30 minutes!)My goal here, and the goal of the Factory45 program, is to make “I don't know where to start” obsolete. My goal is to show you that “knowing where to start” is a lot easier than you think. Ready?Resources mentioned in this episode:Free One Page Business Plan Template: Text ‘biz plan' to +1 (760) 274-8577 or download here: https://factory45.lpages.co/business-plan-template-podcast/Ep. 03: Write a Business Plan for Your Fashion Brand in 5 Easy Steps: https://www.buzzsprout.com/1897327/9780557Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

You already know that you need an Instagram account for your fashion brand. But with algorithms always changing, the growth, reach and engagement can feel pretty slow and disappointing… in this episode, I'm sharing three key strategies to grow your following as a fashion startup on Instagram.Resources mentioned in this episode:Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

Do you want to know what it takes to launch a conscious fashion brand and how to do it in a more sustainable and affordable way? Whether you're a fashion designer who wants to launch a label, an aspiring sustainable fashion entrepreneur, or just someone curious about this whole process (like me!) you will get a lot out of this episode.  In this episode, I interviewed Shannon Lohr, the founder of Factory45, an online sustainable fashion startup school that has been trusted by over 500 Fashion entrepreneurs since 2014. Shannon has worked with aspiring designers from all over the globe to launch and grow their brands in a way that is better for people and the planet. You are going to hear Shannon talk about:+ How Factory45 helps fashion entrepreneurs get started from scratch without VC funding or thousands of dollars to invest+ How to create an eco-friendly product that considers the context of functionality and durability+ The unique challenges that small, slow fashion businesses face+ What pre-selling and on-demand manufacturing are and why she recommends these models as more environmentally and financially sustainable approaches+ How entrepreneurs can build an authentic audience before they've even produced their product, and more. If you have an entrepreneurial friend or a designer friend looking to start a label, perhaps you can share this episode with them in case they would find it useful!  FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/how-to-start-sustainable-fashion-brand/  LINKS MENTIONED:Vesta by Kendall WilsonFactory45 Application  CONNECT WITH SHANNON & FACTORY45: WebsiteInstagram - @factory45coYoutube  CONNECT WITH ELIZABETH & CONSCIOUS STYLE:WebsiteInstagramPinterestConscious Edit NewsletterYouTube 

Today we are talking about a topic that is near and dear to my heart -- and it's something that most new fashion founders generally avoid doing. In this episode, I'm sharing four ways to build an audience before you launch your fashion brand.Resources mentioned in this episode:Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

In last week's episode, I talked about entrepreneurship, resilience and the importance of getting comfortable with failure. I argued that resilience is a skill that can be practiced. I also argued that, for most of us, it's a necessary reprogramming if we learned to avoid failure growing up. And in today's episode, I want to take this a step further…  Resources mentioned in this episode:Dr. Brene Brown's TED Talk, ‘Why Your Critics Aren't The Ones Who Count': https://www.youtube.com/watch?v=8-JXOnFOXQk Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

Shannon Lohr is the founder & CEO of Factory45. In 2010, Shannon co-founded {r}evolution apparel, with the mission to inspire the fashion industry towards an increase in sustainability. That was when she realized all the bad things in the industry and the lack of education of business practices. So Shannon established Factory45 to transform the fashion industry. Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Because of her advocacy for sustainability, Shannon has been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal.

 You want to start a sustainable fashion brand that's ethically manufactured and eco-friendly, that's why you're here. The question is: Where do you start? What does it mean to be “sustainable” and what are some of the most important things you should keep in mind as you build your brand? That's what I'm going to share with you in today's episode.Resources mentioned in this episode:The Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

If you truly want to be an entrepreneur, then it virtually guarantees you will run into problems — in the beginning, it will probably be on a daily basis. But to reach any level of success, problems require problem solvers. There's no way around it. In this episode, I'm talking about themain trait required of an entrepreneur. Resources mentioned in this episode:Book a call to learn more about launching your fashion brand with Factory45 https://bit.ly/SYSFBbookacall

Shannon Lohr, founder of Factory45 sits down with Earth911's Mitch Ratcliffe to talk transparency in fashion labeling. Fashion is one of the most environmentally harmful industries on the planet because it has focused on delivering “fast,” short-lived products made to be worn a few times and discarded. Factory45 has worked with more that 500 sustainable fashion entrepreneurs to develop a responsible industry in textiles and clothing. Her blog, podcast and free or fee-based tools for fashion startups are a great resource to understand the environmental impact of traditional fashion and the potential for a low- or no-carbon future for fashion. Shannon discusses a broad range of topics from the the microplastics shed by recycled rayon and other plastic-based textiles to the challenges of growing an environmentally responsible fashion business and useful labels to look for when shopping. She also shares several novel materials that have caught her attention, including Qmilch, a textile made from spoiled milk, and S.Cafe. Learn more about Shannon and Factory45 at https://factory45.co/.

 How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we're going to explore in the newest podcast to hit the fashion scene.I'm Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker's Row, this podcast will explore the strategy, marketing principles and roadmap that I've used to help launch sustainable & ethical fashion brands since 2014.Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co

Are your clothes made where you live? Where does the cloth come from? Shannon and I dive into some of the sustainability questions that you should ask when starting a clothing business. As the founder and CEO of Factory45, Shannon has worked with Idea-stage entrepreneurs to launch clothing companies that are ethically and sustainably made across the globe. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com, and Yahoo! News. To date, Shannon has worked with over 150 entrepreneurs in the sustainable fashion space, many of whom have launched some of the most transparent supply chains in the fashion industry. https://factory45.co/ Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300% and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials and transparent supply chains. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization, and storytelling. She's been named a thought leader for the future of fashion by Ecouterre and Triple Pundit, and she frequently writes about conscious consumerism and the intersection of fashion and environmentalism.

Happy Earth Day!!! Shannon Lohr is the founder of Factory45, an online accelerator program that takes sustainable fashion brands from idea to launch. She's also the host of The Clean Living Podcast, a show that helps busy women live more sustainably in the areas of home, food and beauty. In today's episode we dive into all things clean living -- what chemicals to avoid, what everyday household, food and beauty products to swap out and how we can be more sustainable in fashion (especially with our children's clothing). Her tips are easy to digest and implement! Resources mentioned: Clean Living Podcast: Organic Food (Dirty Dozen / Clean 15)  Skin Deep - EWG Healthy Living App Think Dirty Clean Living Podcast: Cleaning Supplies Branch Basics Poshmark Kidizen Follow Shannon at Website: cleanlivingpodcast.com or factory45.co Instagram: @factory45co ----- Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week. Subscribe and tune in weekly because I know you've yelled "Mommy's on a Call" at least once in the last week!!! For show notes, visit www.MommysonaCall.com Stephanie's Website IG: @MommysonaCall & @StephanieUchima

www.startingsustainability.com Shannon Lohr was a journalism major and created a sustainable fashion line. Wait! What? Yes that is right. Listen to Shannon as she shares her story, helps you navigate around fast fashion, determines the best way to get new clothes with minimal environmental impact, and gives tips to create a capsule wardrobe! Show notes available at www.startingsustainability.com/episode67 For more information or to sign up for her program go to: Factory45.co

Every Wednesday on the Hippie Haven podcast, learn how to live harmoniously with yourself, others & the planet. We talk about all things hippie, including eating vegan, reducing your trash, starting an ethical business, eco-activism, gardening, beekeeping, tiny house living, and so much more.My guest today is Shannon Lohr. She is the founder & CEO of Factory45 and co-founder of {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times and Forbes.com. She has worked with over 200 entrepreneurs from all over the world to create ethically-made products with a focus on environmentally-friendly materials - many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Today we're talking about how to start a sustainable clothing brand, increasing supply chain, transparency, crowdfunding a new business, and more.Factory45's websiteShannon's InstagramListen to Shannon's Podcast: The Clean Living PodcastMarket 45Vetta's WebsiteShop SotelaPoshmark + thredUP + Buffalo Exchange websitesThis episode is made possible by the Futon Shop. Visit hippiehavenpodcast.com/thefutonshop for natural and organic mattresses and pillows. The Hippie Haven Podcast is hosted by Callee - a zero waste activist & business owner. Formerly a translator for the US Navy, Callee was honorably discharged as a conscientious objector in 2017 following an episode of severe depression & alcoholism fueled by not living in alignment with her core values. That same year, at age 23, she started Bestowed Essentials, a handmade line of eco-friendly beauty & home products that are now stocked in over 100 stores around the US & Canada. Callee began hosting this free podcast in August 2018, as well as speaking at events and teaching educational workshops across the country, as part of her life mission to arm you with the knowledge & tools you need to spark positive change in your community. In December 2019, she opened The Hippie Haven in Rapid City, South Dakota - a zero waste retail store & community space with a little free library - the first of its kind in the state. Follow along on Instagram - @hippie.ceo & @hippiehavenshop & @bestowedessentialsShop zero waste home goods at www.hippiehavenshop.comRead this episode's transcript at www.hippiehavenpodcast.com/107

Hey you wild women! As the founder and CEO of FACTORY45, Shannon Lohr works with idea-stage entrepreneurs to launch clothing companies that are ethically and sustainably made.  She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, Shannon has worked with over 250 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials and transparent supply chains. Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She's been named a thought leader for the future of fashion by Triple Pundit, and she writes to thousands of subscribers weekly about conscious consumerism and the intersection of fashion and environmentalism. In this episode you will learn about: Why sustainable fashion is so important today The role fashion plays in climate change What constitutes ‘sustainable fashion' How ‘fast fashion' is contributing negatively to our environment The role Gen Z plays in supporting sustainable fashion practices Common myths about starting a fashion brand (hint: you can launch a fashion brand without a ton of money) The first steps to starting a sustainable fashion brand Who is Factory 45's ideal customer? The #1 mistake new fashion brands make when launching The importance of the validation process and building your audience How to build an audience before launch Relationship building and the time investment required Why you must focus on building an email list The importance of providing value prior to ‘the ask' The role Instagram plays for fashion brands How to decide the volume of content you should be creating Your content mix and the type of content that resonates with audiences How to balance creative time with administrative tasks The best technique to spark creativity   What it means to be a wild woman:The ability to be unapologetically free to be yourself. Who I am is going to resonate with some people and not with others. And that's ok.  Resources: Facebook: https://www.facebook.com/factory45co Instagram: https://www.instagram.com/factory45co/ The Factory45 accelerator program: http://factory45.co Other digital products: http://factory45.co/shop Free resources: http://factory45.co/blog Podcast: http://cleanlivingpodcast.com ------------------------------------------------------------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread."

In this episode, I’m talking with Shannon Lohr of Factory45 about how she started a face mask production to help meet hospital needs. You will learn how to stay positive during these times, and what are the questions you should be asking yourself as you move forward to launching your sustainable fashion idea. To check out the show notes and more information discussed on this episode, visit www.fashionbizmentor.com/fashionpodcast31

If you've ever dreamed of starting a conscious, ethical, or otherwise sustainable apparel, accessory, or fashion-related company, this episode is for you! Emily is joined by Shannon Lohr, the founder of Factory45, who has worked with over 200 entrepreneurs in the sustainable fashion space, and who co-founded {r}evolution apparel in 2010, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. The two discuss the need for apparel companies and emerging fashion brands to think ethically + sustainably, the benefits of localizing your supply chain as a startup founder, the perils of fast fashion on everything from our environment to our buying behaviors, and how to get started if you feel called to bring your product idea to market.

Brian sits down with founder of Factory 45, Shannon Lohr and discusses why she decided to LEAVE the success she gained with her Co-Founder to basically start over and REWIRE. What Shannon decided to do was give back to the industry that had given her so much. She created an on-line fashion meets tech accelerator for sustainable brands. Action Steps to REWIRE: 1. To walk away, you have to properly value your business! 2. Take some serious time to figure out what really matters to you, passion wise! 3. Figure out how to monetize your passion! (By adding technical accelerators) Check out www.Factory45.co (Be sure to visit Shannon's new venture MARKET45) Episode Powered by: -The Custom Shoppe: Does your brand need unique, high quality lifestyle apparel with your logo or slogan? -The Freelance Program: Book your next fashion professional today. Phoenix Fashion Week: The leading fashion industry event in the Southwest. Fashion. Education. Community. Follow and like our IG @FashionRewired & @PHXFashionWeek

In today's episode, Irina sits with Shannon Lohr, founder of Factory45, an online accelerator program that takes sustainable fashion companies from idea to launch.   Factory45 is a 6 month, online, accelerator program that runs once a year from June-November, and is targeted towards people who have an idea to launch a clothing or accessories brand and want to do so in a sustainable and ethical way.  The program starts with how to source fabric and covers topics like building an audience, setting up manufacturing, creating an e-commerce presence. The program ends with strategies to raise money to help fund the first production run so you're not risking your own savings.    Although this is online, there is a structure to the program and new content is released each week so that it's not overwhelming upfront. Shannon hosts daily office hours for one on one and more personalized support. There is a community forum to help you connect with your peers going through the program. This year they are launching an alumni mentor program so you're matched up with someone who has graduated from the program and is already running their own sustainable fashion brand.    Shannon had launched her own sustainable fashion brand in 2010 with a partner. Neither had fashion backgrounds but they knew they wanted to start a business. They launched 1 garment for women that can be worn 30 different ways for minimalists and travelers. It took them a year and a half to launch and when they did, they were the highest-funded fashion project in Kickstarter history at the time. It was a great learning experience on how to go from idea to a fully created product. They ran the business for a little over 2 years and decided they wanted to try other things. Shannon believed it should be easier for new designers to manufacture in the USA. Through this experience, Factory45 was born.    Shannon advises that one of the biggest challenges with brands starting out is making sure that they build their audience early on. Startups can get bogged down in product development, website and branding. But if you don't have an audience to launch to, none of that matters. So when you are ready to launch and presell your product, you'll have immediate potential buyers.    Shannon's advice to new brands is making sure you're offering something that people want. Make sure you are talking to your customers very early on to really understand their needs. Do not rush your product development either. You need to make sure that you've put your samples through the rigorous process of making sure they're ready for the public and you've working out a production plan and schedule to ensure that nothing breaks down when you're live and selling. Be prepared for rounds of edits. The first sample is never perfect. Take the time to develop a relationship with your factory, production partner, or pattern maker so that you're educated along the whole process. It is not your production partner's job to educate you, so you need to know what questions to ask and the things to expect in order to make you an ideal client.    Factory45 is opening up applications and enrollment for their 6th year on May 6th. Make sure to check it out at www.factory45.co   If you're looking for solutions in your supply chain, whether it be developing and producing new products or implementing technology into your process for greater visibility and smarter decision-making, you can find out more information below: https://www.suuchi.com Email us at hello@suuchi.com Stay safe out there and thanks again for tuning in!

In this episode, Kc talks with Shannon Lohr.As the founder of Factory45, Shannon Lohr works with early-stage entrepreneurs to launch fashion & accessories companies that are sustainably and ethically made. She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, she's worked with over 200 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.Here are the minute markers for the highlights of this episode:00:01:26 How Shannon Got Started And What She Learned Along The Way00:04:32 Lessons Learned From Revolution00:05:13 The Single Most Important Trait: Taking Action00:10:17 Social Media And Using Your Voice00:14:20 Strategies For Showcasing Your Brand00:15:50 Launch Your Own Company: Factory 4500:18:35 Can You Launch With One Product?00:19:50 Sustainable and Ethical Fashion00:23:04 Shannon's Bright Light WisdomConnect with Shannon here.

As the founder of Factory45, Shannon Lohr works with early-stage entrepreneurs to launch fashion & accessories companies that are sustainably and ethically made. She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, she's worked with over 200 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.Here are the minute markers for the highlights of this episode:00:01:26 How Shannon Got Started And What She Learned Along The Way00:04:32 Lessons Learned From Revolution00:05:13 The Single Most Important Trait: Taking Action00:10:17 Social Media And Using Your Voice00:14:20 Strategies For Showcasing Your Brand00:15:50 Launch Your Own Company: Factory 4500:18:35 Can You Launch With One Product?00:19:50 Sustainable and Ethical Fashion00:23:04 Shannon's Bright Light WisdomConnect with Shannon here.

Jai-Dee, ใจดีis Thai for kind-hearted, is a sustainable leotard company. We talk with founder and professional; ballet dancer Katherine Hartsell who has created this female-centered brand creating dance wear to empower women, support the arts and honor the earth. Featuring luxurious Italian fabric made with ECONYL® regenerated nylon fiber. With commitment to women who dance, the arts that uplift humanity and the environment that we all call our creative home, Jai-Dee Dancewear is a small company with a big mission to help create a kinder, more creative and more sustainable world for all.

In episode 172, Kestrel welcomes Jen Long, the CEO and Creative Director of Noble Carriage, to the show. A thoughtfully curated store, Noble Carriage offers a collection of organic & sustainably made baby goods. “I think as a new mom, you’re told that you need to buy all of these things — that you need all of these things to make raising your child easier or just to survive, and I don’t believe that. I think you need fewer, better things.” -Jen Long, CEO of Noble Carriage On this week’s show, Jen shares more on what led her to starting her own curated shop for little ones. She also talks about how she thinks sustainability as a lifestyle can really start with moms, as they are already tuned into starting fresh and doing whatever they can to provide a safe, healthy environment for their babies. The below thoughts, ideas + organizations were brought up in this chat: Watch more on Noble Carriage’s story > “You need to lead with good design — good design I think can change the world. I felt like that was what was missing, and I felt like I could bring that to this world.” Factory45, Jen worked with Shannon Lohr of Factory45 in the early development stages of her business Noble Journal, where Jen features Noble Babe Rituals and more

Today's conversation is with Shannon Lohr. Shannon founded a conscious fashion company, acknowledged it was a great first adventure, and then walked away. Shortly thereafter she launched Factory45 - an online accelerator program that takes sustainable apparel companies from idea to launch. Shannon offers sage advice on successfully navigating the social impact trenches, raising money, establishing ethical supply chains, and the importance of following your heart.

This week, we're bringing a listener favorite back to the show for a rare second episode on the Spirit of 608 podcast. We first heard this FEST founder's story in podcast episode 53, but a lot's happened since then. Not only has she continued to grow her business by leaps and bounds, she's expanding into new territory as she explores new ways to serve and support the sustainable apparel brands that graduate from her online accelerator program. Less than a week ago, she debuted a new marketplace that's already catching buzz, and she's back to tell us all about it - and the surprising things that happen when you keep pushing forward slowly, strategically and with intention. Meet this week's guest, Shannon Lohr, Founder of Factory45. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. What you'll learn As the sustainable and ethical fashion space grows, one has to wonder what the terms “sustainable” and “ethical” really even mean. Is truly sustainable possible? What does ethical mean exactly, and are we even using it in the right way? Shannon is back on the Spirit of 608 to share with us her thoughts on the matter, this time she’s armed with a couple more years of experience and a more holistic point of view of the ethical and sustainable fashion industry. How you'll be inspired So often we think about business growth bringing more complications and headaches. Bigger business, bigger problems, right? But Shannon has a different story: as her business grew, things actually got easier. Like a lot easier. Hear how she did it on this week's show.  What you'll tell your friends Did you know that there's a new online shop for sustainable and ethical, made-in-the-USA brands? You'll find an excellent, curated selection of labels -- and each company actually came through the Factory45 program, so you know they've been trained to produce apparel as responsibly as possible. Resource of the week Asana: As we find out in this episode, Shannon is a master of planning. She credits part of that to Asana for her daily, weekly, monthly and yearly to-do lists.  Connect with Shannon Lohr Website: factory45.co Facebook: https://www.facebook.com/factory45co Instagram: @factory45co Mentioned in this episode: Hear Shannon's backstory in Spirit of 608 podcast EP 53   Kickstarter   Shop Market45   Google Analytics   WordPress   Asana   Startup Fashion   Jess Lively   MeetEdgar   Google Drive   T-shirt motto: Go vote women.   Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

In episode 138, Kestrel welcomes Shannon Lohr, the founder of Factory45, to the show. An online accelerator program, Factory45 takes sustainable fashion companies from idea to launch. Shannon’s newest project, Market45, is an ethical fashion marketplace, and it just made its debut in the e-commerce space. “Now we are living in a world where you know, the average consumer, they’ve at least heard sustainable fashion before - they’ve heard those words. And that’s really cool. It’s really great to see the growth and the recognition of what’s happening in the space, and remembering that there’s no such thing as perfectly sustainable - if you’re making something new, everything has an impact, but knowing that we’re getting better, the conversation is at least moving along, and we have these independent fashion brands that are trying to provide better options for consumers.” - Shannon Lohr, Founder of Factory45 + Market45 In this episode, Shannon gives us an update on where things are at with Factory45, and how much they’ve grown over the last 2 1/2 years. Also, we dive into her new project, Market45, to learn more about her approach to this discovery platform for ethical fashion. Shannon shares how in June 2018, she and her web designer decided that they would have to scrap the Market45 project, because they couldn’t figure out a way to make it work with the backend. Then, after taking a step back, she gained perspective and came back to the drawing board with new ideas to put Market45 into action. Shannon has a unique way of discussing sustainable fashion - she emphasizes how no product can ever be 100% sustainable because it’s going to have an impact, but that we should be celebrating progress over perfection along the journey. The below thoughts, ideas + organizations were brought up in this chat: 4 pillars of Market45: sustainable fabric, ethically manufactured, recycled materials, and made in the USA or made in Canada // all Market45 brands fall under at least 3 of those 4 pillars Emily Belyea Creative, web designer Shannon consistently works with Market45 is meant to be a discovery platform that sends shoppers through directly to the partner brands’ websites - but you’ll get 10% off your purchases if you go through Market45 DOWNLOAD + SUBSCRIBE  Thanks for listening to Conscious Chatter! Subscribe, download, and leave a review for Conscious Chatter on iTunes if you get a chance. I big time appreciate your support! 

After launching her own sustainable fashion brand (with the highest grossing Kickstarter in fashion, at the time of launch) Shannon Lohr decided to create a program to help other fashion brands get from idea to launch. Factory45 helps entrepreneurs source fabric, find a manufacturer and raise money to fund production.

In this episode of the Business with Purpose podcast, Molly sits down with Shannon Whitehead of Factory45, an online accelerator prorgram that helps aspiring entrepreneurs launch clothing companies that are sustainably and ethically made in the USA! Brands that Mentioned in the podcast: Vetta Project Repat Opportunity Threads (listen to my podcast with Molly Hemstreet of Opportunity Threads here!) ... Read More about EP 8: Shannon Whitehead – Factory45

elise chats with Shannon Whitehead Lohr about how she changed career paths and Factory45, her company that's dedicated to helping other small businesses produce clothing ethically in the United States. shownotes for this episode can be found at elisejoy.com/podcast/shownotes107

Though we wear cloths every day – at least most of us do – many of us don’t think about the entrepreneurial and economic aspects related to the cloths we wear. Like many other business industries, the fashion industry is going through a massive disruption, making it a great time to be an entrepreneur and creative person within the fashion industry. That said, it’s also really tough. Shannon Whitehead joins me today to discuss how to sew business success in the fashion industry. Ready? Let’s do this!   Key Takeaways: [0:58] Thank you to our sponsor, SaneBox.com. [1:58] Who is Shannon Whitehead? [3:26] Why did Shannon decide to start her own sustainable apparel business? [4:46] Why the apparel industry? [6:27] What is it about the fashion industry that makes it tough? [8:03] What are some of the different trends that make it tough to get started in the fashion industry? [10:02] What are the trends that are leading to the fashion industry’s disruption? [11:58] What are some challenges that may come up for someone who is starting a clothing line? [15:39] Why did Shannon choose to play up not having VC money when she launched Factory45? [17:36] Why did she decide to close up shop with Revolution Apparel despite all the buzz? [19:19] Shannon talks us through the story of closing down Revolution Apparel. [23:00] What was harder, and easier, than she thought it would be with Factory 45? [25:30] How did she talk about Factory45 in 2014 vs. now? [26:45] Why is it such a big deal to manufacture clothing with environmentally-friendly methods? [29:54] What were some of the spark moments since starting Factory45? [31:00] What’s the greatest unanticipated challenge Shannon is currently facing? [34:29] Shannon’s main message to us!   Mentioned in This Episode: SaneBox Project 333 by Courtney Carver Factory45 Revolution Apparel Seemly Apparel

Shannon Whitehead from Factory45.co, is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine - having a fashion sketch and then finally knowing how to get it made? In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program.

Shannon Whitehead from Factory45.co is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd). In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program. Get full show notes and more information here: LaunchYourself.co/session25