Navigating Business

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Navigating Business jumps into the complicated but limitless world of business ownership We interview stakeholders from a variety of industries, backgrounds and positions learning what's worked, what hasn't, and what insights they can share on how you can better navigate your own business.

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    • Jun 22, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 22m AVG DURATION
    • 35 EPISODES


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    Latest episodes from Navigating Business

    Navigating Virtual Hiring & Remote Culture Building with Nicole Fallon-Peek

    Play Episode Listen Later Jun 22, 2022 35:23


    Nicole Fallon-Peek joins the Navigating Business Podcast to discuss how she has built a fully remote team and a strong culture with her agency, Lightning Media Partners. She also discuss if a fully remote agency is sustainable, why it's beneficial for their team, and how hiring virtually can actually be a benefit to the team & company. Learn more about Nicole at:https://www.linkedin.com/in/nicolemariefallon/ & https://lightningmediapartners.com/

    Navigating Agency Growth & Company Culture with Tellef Lundevall

    Play Episode Listen Later May 19, 2022 21:09


    Tellef Lundevall, CEO of Accelerated Digital Media joins the podcast for the second time to talk all things growth, culture, and retention. Tellef talks about the explosive growth his agency has experienced and how he's created a culture of growth and retention amidst the roster increases. We also touch on internal marketing for agencies, the "flywheel of business" and much more. You can learn more about Tellef at https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/ and more about Accelerated Digital Media at https://accelerateddigitalmedia.com/

    Navigating LinkedIn for Marketing Agencies with Mindi Rosser

    Play Episode Listen Later Apr 1, 2022 24:57


    Navigating Business, a podcast specifically for marketing agency owners returns, with our first guest, Mindi Rosser joining us to talk everything LinkedIn and what agency owners need to know to succeed. Don't miss the "Mango Effect", her proven way to cultivate non-spammy, meaningful relationships on LinkedIn, her what-to do's (and not do!) and her current LinkedIn Soapbox.Follow Mindi (and see her LinkedIn ninja skills) at: https://www.linkedin.com/in/mindirosser/Make sure to check out her Mango Effect Podcast coming out April 4!Watch this full episode on YouTube here: https://youtu.be/QlpW9TbSpKgMusic from Uppbeat:https://uppbeat.io/t/prigida/play-the-beatLicense code: XGJNTVD9IX3RYCBV

    Navigating Brand Messaging, Sales Funnels, & Powerful Websites With the Owner of Brand Your Practice Brent Stutzman

    Play Episode Listen Later Dec 16, 2021 24:43


    Brent joins us to illustrate the importance of simplicity, clarity, and social proof when branding and marketing your business while educating listeners on how to avoid cluttered and confusing website designs that result in lower conversion, diminished brand reputation, and loss of sales. Brent is an expert in helping counseling & mental health practices grow. If you're looking to build out a sales funnel or increase leads as a counseling practice owner, reach out to Brent at https://brandyourpractice.com/

    Navigating Online Marketing, SEO vs PPC and the Journey of Entrepreneurship With the Founder & CEO of Zen Anchor Gary Spagnoli

    Play Episode Listen Later Aug 26, 2021 21:47


    Gary Spagnoli joins us to act as an enlightened guide through the worlds of online marketing, lead generation, and SEO vs PPC all while explaining which marketing approaches may be best for your small or growing business. Learn more about Gary at https://zenanchor.com/ or https://www.linkedin.com/company/zen-anchor

    Navigating The World Of Writing, Publishing, and Online Marketing With The Founder of Black Chateau Enterprises Desiree Duffy

    Play Episode Listen Later Jul 20, 2021 21:39


    Desiree joins us to spell out how authorship and creative writing can boost your business's presence in the online marketing space through the use of tools like demographically targeted listicles and unique native advertising campaigns. Learn more about Desiree at https://www.blackchateauenterprises.com/ or https://www.linkedin.com/in/desireeduffy/

    Navigating Transmedia, Advertising, and Creative Marketing Content With The CEO of Clovispoint Frank Konrath

    Play Episode Listen Later Jul 15, 2021 23:42


    Frank joins us to illustrate how unique, transmedia content and creative, worldbuilding-based marketing helps to capture key demographics while creating a brand identity that encourages long term customer engagement alongside word of mouth virality. Learn more about Frank at https://clovispointcm.com/ or https://www.linkedin.com/in/franklkonrath/ and his "In Conversation" podcast at https://inconversation.buzzsprout.com/

    Navigating Authentic Social Media Strategies, Small Business, and Entrepreneurship With the Founder of Marathon Marketing & Branding Sydney Chakalos

    Play Episode Listen Later Jul 8, 2021 24:37


    Sydney joins us to discuss how business owners embraced the power of social media and authentic video content during a challenging 2020 and how growing up in a family of entrepreneurs gave her a passion for partnering with small businesses. Learn more about Sydney & Marathon Marketing & Branding at: https://marathonmarketingbranding.com/ or https://www.facebook.com/MarathonMarketingBranding/

    Navigating SEO, Digital Marketing, and Meeting Clients Unique Needs With The President Of Rocket Pilots Digital Marketing Brian Hanson

    Play Episode Listen Later Jun 23, 2021 23:51


    Brian Hansen joins us to demystify the art of high quality SEO and smart PPC by prioritizing both your clients long term and short term needs while engaging in transparency and best practices that reflect both your core values and the values of your business. Learn more about Brian at https://rocketpilots.com/ or https://www.linkedin.com/in/brianghansen/

    Navigating Editorial Content Creation, Digital Publishing, and Entrepreneurship With The CEO and Co-Founder Of Lighting Media Partners Nicole Fallon-Peek

    Play Episode Listen Later Jun 16, 2021 16:06


    Nicole joins us to discuss how developing an integrated, core content strategy for your business is a vital step towards leveraging your brand's voice in the vast world of digital marketing and social media, and how starting a business with her husband laid the groundwork for clear communication, delegation, and teamwork at Lighting Media Partners. Learn more about Nicole at https://www.facebook.com/lightningmediapartners/ or https://lightningmediapartners.com/

    Navigating Video Production, Visual Marketing, and Flexible Leadership with The CEO Of OpenBox Creative Nik Nelson

    Play Episode Listen Later May 25, 2021 23:47


    Nik joins us to illustrate how the art of video production and visual marketing is most impactful when you truly understand your clients needs and how working with creative talent demands a flexible leadership style that’s always evolving. Learn more about Nik at https://www.linkedin.com/in/niknelson/ or https://openboxcreative.com/

    Navigating Purpose Driven Brand Identity, Powerful Messaging, and Strategy With the Founder & CEO of Made Manifest Brands Emily Positano

    Play Episode Listen Later May 12, 2021 23:58


    Emily joins us to share how the use of an authentic, purpose-driven brand identity can effectively grow your business while serving as a north star for small business owners looking to define everything from their core values to their ideal demographics, reminding listeners that up to 80% of customers are looking for brands that not only solve their problems but contribute to solving global problems.Learn more about Emily at: https://fox-krill-63h3.squarespace.com/ or https://www.linkedin.com/in/emilyfagerholm/

    Navigating Authentic and Effective Storytelling Based Marketing With The CEO of Story On Media Seth Silvers

    Play Episode Listen Later May 7, 2021 24:39


    Seth joins us to share how an epiphany during a Super Bowl commercial inspired him to explore then execute authentic, story-focused marketing strategies and how the use of sincere, strategic, and simplified stories can create a greater and more lasting brand impact than even the biggest budget advertising campaigns. Learn more about Seth at: https://www.linkedin.com/in/seth-silvers-912a7989/ or https://www.successwithstories.com/

    Navigating Business Structure, Tax Liabilities and Business Entities with Business Attorney Dan Granquist

    Play Episode Listen Later Apr 27, 2021 24:47


    If you're curious about your business structure or entity type, this is the episode for you and you should be curious. Your business structure can save or cost you thousands in tax costs. Dan is the owner of Granquist Law Firm and joins us to share his wealth of legal knowledge for entrepreneurs and small business owners. Dan helps to walk us through some of the key mistakes that small business owners make when setting up their new ventures while unpacking some fundamental differences in how businesses are structured.Learn more about Dan at https://www.linkedin.com/in/danielgranquist/

    Navigating Digital Marketing, Web Design, and Entrepreneurship with Jeremy Greenberg

    Play Episode Listen Later Apr 21, 2021 17:52


    Jeremy joins us to discuss his background in the hospitality industry, growing up in an entrepreneurial family, the importance of first impressions, co-hosting the Restarting America podcast, digital marketing, building websites, and putting his team members in position to thrive by utilizing their superpowers!You can learn more about Jeremy at https://www.linkedin.com/in/jeremy-greenberg-5939752b/ or https://97switch.com/

    Navigating Profitable Marketing Strategies, Coaching Tips, & Improved Messaging with Gary Johnson

    Play Episode Listen Later Apr 15, 2021 21:34


    Gary Johnson, CEP of J2 Marketing Consultants, puts his 20 year of Sales & Marketing experience into action, helping attorneys get more clients, even if they dislike marketing and selling. Gary shares how to find the right coach for you, tips for pulling out effective messaging, and strategies to start implementing to increase the profitability of your marketing strategies. You can learn more about Gary at https://www.linkedin.com/in/j2marketingconsultants/ or https://j2marketingconsultants.com/

    Navigating Leadership, Processes, & Delegation with Megan Robinson

    Play Episode Listen Later Mar 31, 2021 23:38


    Leadership is essential, that's not breaking news, but what is leadership and how can entrepreneurs become effective leaders? Megan Robinson joins the podcast and shares on leadership vs. management as well as defining what leadership actually is and how entrepreneurs can grow their leadership abilities. She also talks the importance of processes, delegation and more. You can learn more about Megan and her leadership insights at eleaderexperience.com or https://www.linkedin.com/in/tritcak/

    Navigating STRATEGY (marketing, hiring, & niche) with Brendan Flanigan

    Play Episode Listen Later Mar 23, 2021 21:29


    Brendan Flanigan talks strategy. Do you have a process and a plan for each part of your business? Brendan talks specifically about marketing strategy, hiring and HR strategy (hiring, retention, employee motivation) , as well as thinking through niches, both to attract and repel prospective clients. This is one valuable episode for entrepreneurs. Brendan is the owner of SmarkLabs, an agency specializing in marketing strategy and all things digital marketing. You can learn more about him at https://www.linkedin.com/in/flaniganbrendan/ or https://www.smarklabs.com/

    Navigating Switching Hats, the Essentials of A CCO, & WFH Boundaries with Dan Fietsam

    Play Episode Listen Later Mar 17, 2021 22:15


    Dan Fietsam shares what a CCO brings to a business, how best to "switch hats" (literally and figuratively) as a entrepreneur and some great tips on how to make working from home (WFH) a productive and healthy work environment. Dan is the CCO of The Lotus Coterie and has a huge amount of creative experience with multiple agencies and businesses. You can learn more about Dan at https://www.linkedin.com/in/danfietsam/ or https://lotuscoterie.com/

    Navigating Video Marketing, Entrepreneurial Flexiblity & Looking Busy with Tom Brown

    Play Episode Listen Later Mar 10, 2021 24:22


    Tom Brown is a master of video and he shares why you need to start using it in your business, no excuses! Even better, he gets into why it's not expensive, or difficult, to look professional and importantly, look busy to your customers. Tom is the managing director of Innova Digital and has a great story of entrepreneurship. He's a former DJ, studio owner, car detailer, and now creates videos for a variety of businesses including many in the fields of fitness and e-commerce. You can learn more about Tom at https://innovadigitalgroup.com/or https://www.linkedin.com/in/thomas-brown-a678b2150/

    Navigating The 7 Podcasting Tips, Selling Mattresses, & Business Growth with Mike DiCioccio

    Play Episode Listen Later Mar 4, 2021 41:36


    Mike DiCioccio of Social Chameleon joins us and shares about his business journey, business growth, and some amazing podcasting tips. Mike shares his 7 top podcasting tips to grow your podcast and do it in a way that is authentic and engaging. Mike has a great story and also a great podcast, Mike'd Up. You can learn more about him at https://socialchameleon.us/ where they can help you with any and all things related to launching or maintaining your podcast. You can also learn more at https://www.linkedin.com/in/mikedicioccio/ or https://linktr.ee/mikedicioccio

    Navigating Storytelling, Client Boundaries & The Urban Farming Initiative with Mariana Padilla

    Play Episode Listen Later Feb 22, 2021 15:21


    Mariana Padilla, owner of Red Lab Marketing joins the podcast and shares about omni-channel storytelling and her entrepreneurial journey. She also speaks on the essential topic of boundaries with clients (Be Picky!) and her new non-profit initiative, the Urban Farming Initiative! You can learn more about Mariana at https://www.linkedin.com/in/marianapadilla-marketer/ or https://www.redlabmarketing.com/ and more about the Urban Farming Initiative at https://www.urbanfarminginitiative.org/

    Navigating R.O.A.S, the Entrepreneurial Mindset, and Standing Out from the Crowd with Tellef Lundevall

    Play Episode Listen Later Feb 5, 2021 19:28


    Curious what ROAS is? I was too! (Actually I just had never heard of it, I only know bookkeeping acronyms). I had no idea until talking to Tellef Lundevall, owner of Accelerated Digital Media. ROAS turns out to be "Return On Ad Spend" and is essential if you're running any sort of ad. Tellef shares how to find the right digital marketing approach (SEO, Facebook, Google etc.?), how to keep your mindset right as an entrepreneur, how to stand out from the competition and yes, how to get a sky-high ROAS. You can learn more about Tellef at https://accelerateddigitalmedia.com/ or https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/

    Navigating Creativity in Sales, Right Brain/Left Brain People, & Work-Life Harmony with Hugo Perez

    Play Episode Listen Later Jan 29, 2021 19:03


    Hugo Perez joins us on the podcast and casts his vision for a new way of viewing sales as entrepreneurs while also diving into how to create harmony between work and home life and some of the differences between right and life brained individuals. Hugo is the founder and Chief Creative Strategist of Local Boy Creative. Hugo is a creative at heart and that outlook is obvious in our interview, as well as his great work with his clients. You can learn more about Hugo at https://www.linkedin.com/in/newzdude/ or http://localboycreative.com/

    Navigating the 7 Pieces of Business & Profit First with Brian Reidy

    Play Episode Listen Later Jan 22, 2021 40:20


    The 7 Essential Pieces of Business...If you're trying to start, grow, or just maintain your business, this is NECESSARY listening and the keys to success in entrepreneurship. Brian Reidy is a family law attorney, but also a business guru. This episode is chock full of tangible business experience that will help you build out your processes, and structure your business for success. Plus we hit on Profit First, one of the best financial management tools entrepreneurs can use. Learn more about Brian here: https://reidylawoffice.com/

    Navigating WFH, Keeping Up With Your Customer Base, and Virtual Networking with Bob Dolgan

    Play Episode Listen Later Jan 12, 2021 21:42


    Working from home amidst (with the rest of the family), networking from home, and keeping top of mind with your customer base. All tricky and complicated issues, all issues that our entrepreneur and birder, Bob Dolgan, hits on in this episode. Bob Dolgan is the founder of Turnstone Strategies, a marketing/communications agency with a specialty in nonprofit organizations. He also is the creator behind the award-winning Monty and Rose documentary, highlighting the the first pair of endangered Piping Plovers to return to Chicago since the 1950's. Monty & Rose --> https://www.montyandrose.net/ Find out more about Bob @ https://www.turnstoneimpact.com/about.html or https://www.linkedin.com/in/bobdolgan/

    Navigating Branding, The Escalator Speech and Treasuring your Team with Madeline Temple

    Play Episode Listen Later Jan 7, 2021 24:56


    Can you describe what you do to a six-year-old? Madeline Temple is a branding EXPERT and I can guarantee listening to her will make you re-think how you describe your business to others. Madeline advises CEO's, Founders, and Executive Leadership Teams on how to talk about their companies and what they do...to investors, employees, customers, partners, and yes, six-year-olds. We dive into branding, how we talk about what we do, the benefits of treasuring your team and much more! Learn more about Madeline at https://www.linkedin.com/in/madelinetemple/ or https://www.thecollectiveidentity.com/ and her podcast, Do Less Bad, at https://dolessbad.com/

    Navigating the Sizzle & Steak, Niches, and Hiring with Harry Shah

    Play Episode Listen Later Dec 21, 2020 24:54


    Harry Shah serves up some serious business advice while also sharing his passion and skill set in presentation design. A must listen on niches, hiring, culture and of course presentation design!

    Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere

    Play Episode Listen Later Nov 4, 2020 25:53


    Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere of Obedient.

    Navigating Brand Strategy, the 3 P's of Business, and Building a Team with Deon Bonaparte

    Play Episode Listen Later Oct 31, 2020 26:55


    Nate interviews Deon Bonaparte, owner of NDVU to discuss brand strategy, the 3 P's of business, and building a team that drives growth and works well together.

    Navigating Non-Profit Marketing, Doing Business for Good, and Utilizing Your Network with Audrey Hutnick

    Play Episode Listen Later Oct 19, 2020 15:20


    Audrey Hutnick, owner of Smallwave Marketing joins the podcast and talks non-profit marketing, doing business for good amongst COVID-19, and utilizing your business network to the max.

    Navigating Pricing, Entrepreneurship, and Taking Action with Stephanie Crededio

    Play Episode Listen Later Oct 14, 2020 14:40


    Stephanie Crededio joins the podcast and shares about figuring out pricing with clients, taking action in your business, and the entrepreneurship journey. You can find out more about her at http://sociallysteph.com/ or sociallystephco@gmail.com.

    Navigating Co-Ownership with a Spouse, Recycling Ideas, and COVID-19 with Leslie & Peter Clifford

    Play Episode Listen Later Oct 14, 2020 20:03


    Navigating Business Interviews Peter & Leslie Clifford, owners of Colfax Marketing Group. We dive into what it's like to own a business with your spouse, how to recycle your marketing ideas for other uses, and business during COVID-19.

    Navigating Activity, Goodwill, and Growing from Zero with Ken Anderson

    Play Episode Listen Later Oct 13, 2020 20:41


    We jump into business with Ken Anderson exploring how to grow your client base from zero, how to work with your spouse in the same office, and what sharing goodwill with your customers and employees looks like.

    Navigating Business Pilot

    Play Episode Listen Later Oct 13, 2020 1:36


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