System to THRIVE

There's a perfect storm of business owners who don't know how to run a business, negative mindset around money, coaches teaching how to pay as little as possible, and a lack of transparency about pay…And all this is adding up to business owners struggling to build teams withOUT the financial resources they need to do it well.And when you're not paying your team well… they're talking about it. What's that doing to your business?In this episode, we'll talk about:How to know whether you're ready to hire a team member in the first placeWhat fair compensation really looks likeHow to build the budget for your team the right wayThe best way to react when a proposal is simply out of reachAnd much more! For full show notes and resources, visit https://systemtothrive.com/184.

We hear it all the time - get visible, get out there, put yourself out there. But what does that really mean? How do you leverage it? How do you make it happen even if it sounds awful and terrible?It doesn't matter what personality you have - whether you're neurotypical or neurodivergent, introvert or extrovert, excited or dreading the prospect… visibility IS doable for you.In this episode, we talk with Crissy Conner about creating the best visibility plan for YOU and your business.For full show notes and resources, visit https://systemtothrive.com/183.

There is a way to leverage OPA that you might not be thinking about - brand partnerships with people OTHER than fellow entrepreneurs. In this episode, Therese Tarlinton will talk about how to find and secure those partnerships…And she'll help you understand what you have to offer that you might not even be thinking about.

If you have a podcast - or you're thinking about it - and you're NOT making money… then it's time to change that.There are at least EIGHT ways to generate revenue from your podcast (and yes, they're all listed in this episode) but the biggie? Sponsorships.Podcast Growth and Livestream Specialist Billy Thorpe is with us to talk about exactly what you can expect in regard to how much revenue you generate from your podcast… as well as how to get started. This is an episode you do NOT want to miss if you're podcasting withOUT generating revenue. For full show notes and resources, visit https://systemtothrive.com/181.

Is your brand story all about YOU? If it is… you're doing it wrong. Your customer needs to be not only included, but FOCAL in your brand story if you want to connect with them on a real human-t0-human level.And that takes a bit of intention and work. And luckily… there's a method for that. Sean will walk you through the exact process you can take RIGHT NOW to help include your customer in your messaging more than ever - so you're never leaving them out when you really want to pull them in.For full show notes and resources, visit https://systemtothrive.com/180.

Think you only need one decent headshot and you're good to go? Not if you're building your business online, you're not! In this episode, we'll talk about the importance of your photo shoot - including where you can use your new brand imagery, how to figure out WHAT that brand should look like, and the all important thing: how do I prepare for this anyway?!If you're building your brand online, leveraging a social media presence, or selling courses, programs and services… your audience NEEDS to know who you are. This episode will help.For full show notes please visit https://systemtothrive.com/179.

Have you ever wanted to write a book? Either on you own or with some other entrepreneurs for what they call a “collab chapter book?” Well we have. And to get all the deets on what it takes to become an author and why it's such a good authority tool in your business we had to have Vince Warnock here with us. In this episode we're covering the what, the how and the why of writing or contributing to a book and what being a published author can do for your business. For full show notes and resources, visit https://systemtothrive.com/178.

Have you ever tried to sell from your Instagram stories? Did it work for you? Well in today's episode, Katie Bambrick gives us the step by step on how she is getting 90% of her sales from this ONE method (and how you can too). If you're trying to up your IG game, this episode is going to help. For full show notes and resources, visit https://systemtothrive.com/177.

Should you have a mastermind for your audience? Potentially. But remember… This is not group coaching. This is not a course with a group attached. This is not a done-for-you service. This is BIGGER and BETTER. It requires less time and effort from you BUT gets huge results for your people.So how do you create and sell your own high-ticket mastermind? Chris Williams will break it down for us step by step.

Sales calls. Discovery calls. Clarity conversations.It doesn't matter what you call them - they're tough! You're either nervous as all heck because your script feels icky or you have no idea if the person on the other end is even a good fit for you.And let's not even TALK about how nervous you get when it's time to transition to the sale.Listen to this episode to discover how you can prequalify with ease, ditch the script, and deliver a ton of value while not giving away the farm… and improve your close rate in the process.

If you think LinkedIn is just for professionals looking for their next career move, you've got it all wrong. LinkedIn is fast becoming a hotspot for marketing and in today's episode with Angela Mulrooney we're breaking down the two ways you can leverage this platform to the hilt (without being spammy in the DM's).If you're looking to up your LinkedIn game, this episode will get you there. For full show notes and resources, visit https://systemtothrive.com/174.

You know you should be a guest on other people's podcasts… but you don't really know how to make it happen OR how to make it work.In this episode, we're going to give you our step by step plan that has led to a whole LOT of money generated for our individual businesses (and yes, you'll get to listen to Alyson tell “the story” AGAIN)...And we'll also give you options on how you can make it happen for yourself.For full show notes and resources, visit https://systemtothrive.com/173.

How the heck are monetized newsletters any different than what we've all been doing for ages? And why should it matter! Well in today's episode you'll find out that monetized newsletters are vastly different than the run of the mill newsletters you might be sending to your audience and how to leverage them to get more clicks and boost sales. Monica brings her “A-game” nerdiness (which we are here for) to break down how you can start creating click-worthy newsletters that bring in bank. For full show notes and resources, visit https://systemtothrive.com/172.

You've heard of the power of testimonials. But what about using client stories to market… even if you don't have a full testimonial?Case studies are a special kind of story - the kind that gives you credibility, social proof, and an opportunity to show off the results you can get for those you serve. BUT you've got to use them the right way if you want to get the biggest result from your efforts…And that's what we're talking about today.For full show notes and resources, visit https://systemtothrive.com/171.

If you're an expert in what you do (and yes, you are)... you have enough content in your repertoire to build your signature presentation! Because yes, your signature presentation is simply content delivered from a stage.Bri Williams will share how she sets the content of your signature presentation up, ensures that it drives to a sale, and delivers REAL value to the audience.If you're prepping for a stage, summit, or other speaking opportunity - you want to listen to this first!For full show notes and resources, visit https://systemtothrive.com/170.

Are you struggling to figure out how to ACTUALLY use your email marketing to generate revenue? Maybe you find that you're spending hours and hours on emails that just don't convert. Or even worse - perhaps you don't send any at all.It's time to simplify your emails and start using simple emails that sell! Keith Monaghan will help us understand the essential 3-things to work on in your emails, we'll talk about experimentation and testing, and some best practices across industries when it comes to your email marketing.For transcript and resources, visit https://systemtothrive.com/169.

It feels like every business owner in the world is concerned with SEO. Making sure their stuff is SEO friendly. Obsessing over keywords.But Lorraine Ball is going to show us a BETTER way - a way to leverage the power of SEO while still entering the conversation your customers are having… using their language… connecting with them on a level that they understand… and combining SEO and the user experience flawlessly so your site does what you want it to do:Bring traffic and convert them.For full show notes and resources, visit https://systemtothrive.com/168.

There are approximately a billion resources on how to build a content marketing strategy. And to be fair… some of them are great!But as you'll discover when you listen to this episode… we are not a fan of EVERYTHING that's put out there in regard to content… especially when it comes to the shiny, new strategies that steal your focus and don't give you the results you want.These are our hot takes.For full show notes and resources, visit https://systemtothrive.com/167.

There is nothing like an audience that is SUPER excited to hear you - that shows up and pays attention and is engaged. There's nothing like the relationship you can build when you speak to people in-person…Which is why on-stage speaking gigs are so exciting to business owners (you get it, right?)... but landing those opportunities is overwhelming, scary, and downright difficult!But no longer with Aurora Gregory and her step-by-step guide - a practical masterclass! - to getting your pitch accepted so you can leverage that connection you're making with your new audience.For full show notes and resources, visit https://systemtothrive.com/166.

Running a business is NOT for the weak - especially the money part. We bring our personal money beliefs into our businesses - and that affects our business AND our personal lives.But your business NEEDS you to be solid if you want it to succeed. Which means working on your money mindset is essential to your business's success.So let's bust some of these money myths that you just might believe…For full show notes and resources, visit https://systemtothrive.com/165.

We hear all the time “look at your numbers!”... but WHAT numbers matter the most? (We'll tell you in this episode.)But more than that… we're also going to look at what it REALLY takes to truly scale your business. To create something that gives you the freedom you want. And why you may not be getting the information you need already… (Hint: you're looking in the wrong place.)Tara Newman redefines “rant” on the System to THRIVE - but don't worry, we chime in too. Because we're looking at the coaching industry as a whole and talking about how we're just plain doing it wrong.For full show notes and resources, visit https://systemtothrive.com/164.

When you start your business, you may have done so withOUT a significant financial foundation to help you grow and succeed. But if you want to treat your business like a business… to grow and leverage opportunities… you've got to make your money work for you in the right way.Hadriana Leo, the Money Navigator, talks today about getting your money to TRULY work for you (and we don't mean through an investment account, but actually in your business) so you can get back to the business you started for a very real reason.For full show notes and resources, visit https://systemtothrive.com/163.

Whether you're running traffic from ads, focused on organic social media, OR using list build methods like summits… there's a cost to every campaign you run.And when you're looking at your bottom line numbers, tracking and understanding that cost is essential.In this quick episode we'll talk about what those metrics are, how you can track them, and how to understand what they're telling you.For full show notes and resources, visit https://systemtothrive.com/162.

You've got an offer you want some eyeballs on - and you know your best sales come when your people are highly engaged with you. Enter: The Challenge. The bootcamp. The live launch event. The whatever-you-want-to-call-it.But how do you figure out what to teach? How do you know the best way to keep people engaged? How do you make it an EASY yes for your people so it's highly profitable for you.That's what we're covering in today's episode.For full show notes and resources, visit https://systemtothrive.com/161.

Hey there. Alyson here. And if you're anything like me… you've got bits and scraps of paper ALL over the place with ideas, notes, things to think about, research, wants, shopping reminders, and actual work-stuff that needs to be done to, you know… make profit.But if you're like me, you ALSO know that's not exactly sustainable, is it? And no matter how many tools, proven systems, processes… whatever! you try… they just… don't stick.That's why Louise Miller is here to talk to us about what to do when we want REAL productivity that lasts… and then she'll talk to us about the counterintuitive thing to do when we feel more overwhelmed than ever.See the full show notes and resources at https://systemtothrive.com/160.

Do you want to grow your business and your income… but you're already burning the candle at ends you didn't even know existed? And because of this you feel that you can't possibly make more or grow to where you want to go… because you simply don't have the time, energy or bandwidth to do anymore.Enter the discovery of balance in your business and how Fabienne Fredrickson has grown her business to multiple 7-figures for 10+ years. Her strategies, surprisingly… involve doing less to make more!She'll break it all down in this episode.See the full show notes and resources at systemtothrive.com/159.

Do you know how to give “great interview”? In this episode, find the sweet spot with your online speaking with our helpful tips, insights from running a successful podcast and between the two of us having appeared on hundreds of speaking opportunities. Also hear us spill a bit of tea about what it's really like to get heard with online speaking. For full show notes please visit https://systemtothrive.com/158.

Do you struggle to BOTH create content and run your business? Maybe you feel like content creation and running your business can't happen at the same time - so you pick or choose which one you're going to focus on. Which means you're not tapping into the marketing engine you could….Or you're struggling to find time to both generate leads AND serve them.It doesn't have to be this way! In this episode, KM Robinson will show you how to create content in 5-minutes or less… and still maximize your efforts every step of the way.For full show notes and resources, visit https://systemtothrive.com/157.

Look, we all get into business to afford ourselves a certain level of freedom. And all too often… business owners find themselves stuck in a business that's not serving them. It's eating up all their time, not making them the money they want, and generally giving them a tough time all around.But here's the thing… If you aren't experiencing your better future through your business… It's time to build out the business that will deliver that better future to you. Pete Mohr will talk to us about how to make that happen on purpose… including the 5 things you can focus on to run your business with more freedom.For full show notes and resources, visit https://systemtothrive.com/156.

So… you want to generate some leads. Awesome! If you're not sure how to go about it or maybe you're looking for a new tactic you haven't tried before… THIS is the episode you want to listen to. We're rounding up some of the best ideas we've heard, found, done or seen and bringing them to you in a brain-dump style. Get your pen & paper handy to jot down some notes… because it's gonna be a fun ride.For full show notes and resources, visit https://systemtothrive.com/155.

If you google how to launch your product, program or service… you'll get a million different ideas from a million different people. BUT not every strategy is right for your business AND not every launch plan will succeed. How do you know the difference? Listen to us talk with Launch & Process Strategist Lara la Sala about how to pick the right thing for your business, your goals, and your abilities… and when it's time to give a tactic a pass.For full show notes and resources, visit https://systemtothrive.com/154.

We all love a good story - but exactly how do we incorporate that into our marketing? What kind of story formats can we follow? How can we know what will resonate with our audience?Dennis Consorte is a Content Strategist who has used storytelling throughout his varied career - and he's going to break down how it works to grow your business.For full show notes and resources, visit https://systemtothrive.com/153.

Social media is a part of your overarching marketing strategy… right? (I mean, RIGHT?!)If it's not… you're probably missing out on a lot of incredible opportunity… and even if it IS, you might not be using it the right way. Katie Brinkley will be breaking down exactly what to do to make social media work FOR you… for sales, networking, and visibility.For full show notes and resources, visit https://systemtothrive.com/152.

Do you know how to review campaigns, initiatives or launches that you've recently completed? Do you know what questions to ask yourself about how to improve your results, understand what works vs. what doesn't, and what to try to improve next time?Our guest this episode, Jason Wiehler, will have an open conversation with us about the types of things to consider during your “launch post-mortem” and how you can use real results to continually improve.For full show notes and resources, visit https://systemtothrive.com/151.

You already know how important video is to your business… but how can you use that AND the power of regular productions to grow your reach, authority, and revenue?Sheryl Plouffe will bring her knowledge of television production to help you use video the RIGHT way in your business. From how to develop the content to how to prepare to show up regularly, Sheryl will help you get started right now.For full show notes and resources, visit https://systemtothrive.com/150.

If You Build It… They Will Come.Also known as the biggest lie about your online business that you've ever been told… and this holds DOUBLY true for your virtual summit. Building your summit withOUT considering your post-summit sales plan is a recipe for disappointment.In this conversation, we'll break down things like: • What you can sell post-summit (and a couple ideas on how to sell them)... • How to gather the data you need on your summit registrants so you can speak to their needs more easily… • The difference between a brand new lead and someone who has already been around you for a while… • PLUS a really important mindset shift to consider about your summit promo (that will help you more easily promote whatever you have coming next.)This conversation is real, raw, and off-the-cuff… and full of the details you need to profit from your summit.For full show notes and resources, visit https://systemtothrive.com/149.

Your job is NOT done when your summit goes live! During your summit week, your BIG job is to engage your audience, make them feel seen, and encourage them to grow into a community that trust and loves what you've got.We'll talk about some engagement techniques we've seen, ones we want to try, and ones to stay away from… so you can make your event your own.For full show notes and resources, visit https://systemtothrive.com/148.

You're doing a LOT to promote your summit. You're social posting and livestreaming and emailing and working HARRRRD… but if your landing page isn't on point… your hard work will go to waste.In this episode, we'll break down what we KNOW works (based on real data)... and share some mistakes to avoid along the way.For full show notes and resources, visit https://systemtothrive.com/147.

You probably already have a bunch of stuff in place to run your business… right? Whether you're brand new or you've been at this business thing for a minute - you might be surprised at how much AND how little you need to have in place to run a successful summit.We'll run through it all and give you the entire picture of what tech you need in place to pull this summit thing off well.For full show notes and resources, visit https://systemtothrive.com/146.

Finding the RIGHT experts for your summit can be… overwhelming. Who do you pick? What topics do you cover? And where the heck do you find these people to begin with?!In this episode we'll take you through our exact process for finding, securing and onboarding the perfect summit expert for your event… and we'll show you who to avoid as a speaker.For full show notes and resources, visit https://systemtothrive.com/145.

So you've decided to host a summit. Awesome! There are a few things that you want to do FIRST before you look for speakers, write any copy, or record a single interview.When you complete these 6 steps, you'll find your summit more successful, more profitable, and more rewarding than if you skip them. (ask us how we know.)For full show notes and resources, visit https://systemtothrive.com/144.

In this off-the-cuff recording, Jennie & Alyson talk about what it really looks like to work with someone else - including the relationship that needs to happen, the communication issues that arise, and what makes it all work.If you've ever thought about working with a JV partner or you have someone closely working with you in your business, this episode has some really important takeaways to keep in mind.For full show notes and resources, visit https://systemtothrive.com/143.

When you're building your personal brand business - there's a foundation you MUST lay before you can jump into selling and scaling. And in this episode, Bob Gentle will walk us through what the foundation is…Plus he'll talk to us about how setting a solid foundation doesn't mean you have to wait to make a profit. He'll show us how you can work the entire process simultaneously so you're building and selling as you go.For full show notes and resources, visit https://systemtothrive.com/142.

Growing your visibility in your business CAN be fast… if you want to spend a ton of money on ads. OR you can play the long game and leverage other people's audiences to get in front of your potential buyers.In this episode, we'll share our THREE favorite strategies for getting in front of audiences that can become hot & ready leads.For full show notes and resources, visit https://systemtothrive.com/141.

Hosting an event isn't a one-and-done situation for your business… but if you do it the right way, it can be a cornerstone of your marketing strategy.Eventologist Anna Osherov is here to talk to us about what hosting virtual or live or hybrid events can do for your business… and how you can get started without all the planning.For full show notes and resources, visit https://systemtothrive.com/140.

If you've never had a client that kind of sucks - count yourself lucky! But the best thing you can do is prepare yourself… because it is very likely to happen one of these days. Not every client is a nightmare… and even the worst clients for you are awesome clients for someone else. But in today's episode, we're going to talk about why you have them, how to handle them… and yes, when it's time to let them go.For full show notes and resources, visit https://systemtothrive.com/139.

Whether they continue on from 2021 or are brand new for the year… there are some trends that will be happening all over the world when it comes to how you run your business. This also includes your website.We have Michelle Pontvert with us again - because we loved her so last time! - and she's going to talk to us about what's important to focus on this year.For full show notes and resources, visit https://systemtothrive.com/138.

It's easy to think that you can just… host a summit, challenge, giveaway, or webinar. That you can flood your world with promo and everyone will magically want to pay attention. And if you've tried it… you probably also know that you'd be wrong.In today's episode, we'll talk about taxiing along the runway BEFORE your promo takes off… and how to make sure you're successful before you even start.For full show notes and resources, visit https://systemtothrive.com/137

Are you getting clients and customers organically through search? Is your Google My Business page optimized and up to date? Discover how you can supercharge your organic marketing with simple SEO tricks with today's expert Amy Graves.For full show notes and resources, visit https://systemtothrive.com/136.

When you plan a list build - there's more than just the list build event itself to consider. There's everything AFTER the fact - because frankly, that's where the money is.In this episode, we're going to talk about what you can do to make sure you maximize your list build LONG after it's over… including something you probably won't want to do when it comes to maintaining your email list…For full show notes and resources, visit https://systemtothrive.com/135.

If you think posting on your social account a few times a week will land you high paying clients and speaking gigs, we're here to break that bubble along with our guest Jemimah Ashleigh. A woman who literally went from having to hide from social and not get her picture taken to being one of the top known entrepreneurs on her continent. It's a big shift, and she shares how she did and you can too.For full show notes and resources, visit https://systemtothrive.com/134.