Podcasts about bri williams

When it comes to influencing people to change their behaviour, we tend to use logic. That doesn't work, says behavioural specialist Bri Williams. Humans are emotional creatures: we're lazy, scared and confused, she insists. By lazy, she means we're creatures of habit and therefore behaving in a new way takes effort. We're scared because we don't want to try something different in case it fails. And we're confused, because we don't know where to start. Believing that we're rational is the biggest of the many behavioural myths that Bri outlines in this episode. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Numbers have a magnetic effect on people and can anchor their behaviour. Behavioural specialist, Bri Williams discusses a golf study which found that professional golfers tended to take fewer strokes when the same hole was labelled as a par four compared to when it was labelled as a par five. The implications of this research extend beyond golf and into daily business life. It highlights how expectations are framed can significantly influence behaviour. Objective reality may be less important than the subjective perception of difficulty. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

When it comes to influencing people to change their behaviour, we tend to use logic. That doesn't work, says behavioural specialist Bri Williams. Humans are emotional creatures: we're lazy, scared and confused, she insists. By lazy, she means we're creatures of habit and therefore behaving in a new way takes effort. We're scared because we don't want to try something different in case it fails. And we're confused, because we don't know where to start. Believing that we're rational is the biggest of the many behavioural myths that Bri outlines in this episode. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Sales calls – for some they come with a sense of dread, but what holds a lot of people back is not knowing what to say and a fear of rejection. Bri Williams is a behavioural specialist who's studied the words that best hold the client's attention and engage them naturally, to ideally, avoid the brush off. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

It's time for a throwback episode! Dive into the land down under of behavioral sciences with Bri Williams, a trailblazer in applying behavioral principles to the business landscape. As a devoted follower of visionaries like Dan Ariely, BJ Fogg, and Richard Thaler, Bri recognized the need for more than just frameworks in the business community – they needed practical tools. Founder of PeoplePatterns, Bri transforms the abstract concepts of behavioral science into actionable strategies for business leaders. In this enlightening conversation, Bri unveils her unique model focused on dismantling barriers to behavior change: apathy, paralysis, and anxiety. Explore intriguing topics such as priming and Bri's keen observations of nudges in the world. Delve into her book, "Behavioural Economics for Business," and enjoy the journey as we explore various rabbit holes including... origami of toilet paper? Join us in this immersive conversation with Bri Williams. Share this episode with a friend, and let's expand the community of behavioral science enthusiasts together! © 2024 Behavioral Grooves Topics (4:08) Introduction and Speed Round (7:11) Developing a Behavioral Framework (13:23) Business Model for Behavior Change (18:50) Comparing other models (25:15) Origami of Toilet Paper with Lou Carbone (33:00) 3 Tips for improving habits (39:10) Music recommendations (41:56) Grooving Session © 2024 Behavioral Grooves Links Behavioural Economics for Business Training and Coaching with Bri Origami Toilet Paper Musical Links Pauline Herr "Limitless"  Angus & Julia Stone "Chateau"  

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations. Access the bonus episode: https://tinyurl.com/nudgebonus Bri's book: https://www.briwilliams.com/WBB Bri's website: https://www.briwilliams.com/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Host Jennifer Henczel sits down with Speaking Coach Bri Williams to chat about how experts can get booked for more speaking gigs Speaking Strategist, Bri Williams, helps expert entrepreneurs launch speaking businesses, become paid speakers, and market their offers from dream stages. After nearly 20 years in talent development, she began her paid speaking career utilizing her learning and coaching experience to speak on diversity, leadership, and women's development through speaking confidence and executive presence.   Find out about: What sort of speaking had has the biggest impact on your business growth? What should experts focus on when they do have the opportunity to speak? Stories are a huge part of connecting with your audience and landing more opportunities.   Strategies for Securing Paid Speaking Gigs: 1.Know What You Want (So You Know How To Get It) Ask For What You Want Focus on What Your Audience Wants (the sales will come)     Episode Highlights Distinguishing between using speaking as a marketing tool and seeking paid speaking opportunities. Utilizing speaker associations as valuable resources for networking and discovering speaking engagements. The influential role of referrals within the speaking industry. Harnessing the power of storytelling to captivate and land speaking opportunities. Tailoring messaging to resonate with target audiences for successful speaking engagements. Utilizing feedback to shape speaking topics based on audience preferences. Unveiling the significance of well-crafted pitch kits for speaking applications. Essential components of a pitch kit: attention-grabbing hook, concise bio, professional headshots, suggested interview questions. Adapting pitch kit content to align with the podcast or event's theme for greater impact. The art of conveying impactful information concisely while optimizing engagement.

Numbers have a magnetic effect on people and can anchor their behaviour. Behavioural specialist, Bri Williams discusses a golf study which found that professional golfers tended to take fewer strokes when the same hole was labelled as a par four compared to when it was labelled as a par five. The implications of this research extend beyond golf and into daily business life. It highlights how expectations are framed can significantly influence behaviour. Objective reality may be less important than the subjective perception of difficulty. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

When it comes to influencing people to change their behaviour, we tend to use logic. That doesn't work, says behavioural specialist Bri Williams. Humans are emotional creatures: we're lazy, scared and confused, she insists. By lazy, she means we're creatures of habit and therefore behaving in a new way takes effort. We're scared because we don't want to try something different in case it fails. And we're confused, because we don't know where to start. Believing that we're rational is the biggest of the many behavioural myths that Bri outlines in this episode. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Sales calls – for some they come with a sense of dread, but what holds a lot of people back is not knowing what to say and a fear of rejection. Bri Williams is a behavioural specialist who's studied the words that best hold the client's attention and engage them naturally, to ideally, avoid the brush off. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business. We discuss the importance of having a signature talk, understanding your audience, and picking a topic you're passionate about. We also touch on the symbiotic relationship between speaking and branding, building relationships, and creating marketing assets such as headshots and bios. Join us as we explore the world of speaking and how it can help elevate your brand.Bri Williams is a speaker coach. She works with professionals who are ready to leverage speaking to get to that next level in their career visibility. And she also works with entrepreneurs to build. Speaking businesses.[0:00] Introductions[3:40] How did speaking become Bri's business?[5:49] How do you know you are ready for a speaking career?[9:56] How do you focus your talk so you don't overwhelm your audience?[13:07] Why you should be marketing your business through speaking[13:59] How do you focus your efforts to find your signature talk and turn speaking into your business?[19:15] How do you make sure that the speaking you are doing is actually building your business (and not harming it)?[23:18] What assets do you need to have in place to begin speaking?[25:28] What are two things that people commonly struggle with when they start speaking?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Talking Law, we speak with the fabulous Bri Williams. Bri is the Managing Director and Behavioural Specialis at People Patterns, and host of the wonderful video series, Talking Talks. Today's discussion features Bri and our host Joanna Oakey discussing the top three reasons why people don't do what you want them to, the rules of letters and emails and how behavioural science can affect pricing. To dive deeply into how behavioural science can amplify your approach to business, tune in now.

If you're an expert in what you do (and yes, you are)... you have enough content in your repertoire to build your signature presentation! Because yes, your signature presentation is simply content delivered from a stage.Bri Williams will share how she sets the content of your signature presentation up, ensures that it drives to a sale, and delivers REAL value to the audience.If you're prepping for a stage, summit, or other speaking opportunity - you want to listen to this first!For full show notes and resources, visit https://systemtothrive.com/170.

In this episode of The Deal Room Podcast, we talk to Bri Williams, a Behavioural Specialist and the Managing Director of People Patterns. Bri and our host Joanna Oakey drill into how to negotiate in difficult situations and deal with difficult personalities to ultimately get the deal done. They discuss why Behavioural Science can be used in this context and share tips on how to deal with different types of people. They have a detailed discussion about DISC profiles, how to recognise emotion in a deal and how to move the deal forward without getting caught up in emotions that might hold you back. Connect with Bri Williams Talking Talks The Little Book of Letters and Emails Just Do This – The pragmatic guide to running a behaviourally effective business Book a Lawyer Now!

Bri Williams is one of the foremost behavioural scientists in Australia. She's obsessed with application rather than theory, and I buy that approach 100%. She majored in accounting and psychology (a rare but actually quite sensible combination), built a corporate career in product design and marketing, the BS switch was flicked in 2008 when she read Dan Ariely's ‘Predictably Irrational'; a book that would change her life.It crystallised why she had been experiencing a nagging irritation throughout her 15 year corporate career. And it started to address questions like why people get frustrated with their colleagues, why campaigns fail and why products flop.She realised ‘we've been doing it wrong'. Our assumptions about why and how to influence behaviour had been wrong. That book inspired Bri to start People Patterns, one of Australia's first consultancies to apply behavioural economics to everyday business and personal effectiveness, to write books on the topic and work with businesses to make their lives easier.Show notesBri's funny hats, visual devices and other beh sci propsHow do I use beh sci in my podcast to get the most out of my guests?The story of my podcast theme tune and the tone it setsBri's background: precision and creativityInfluence of Dan Ariely's writingThe 3 barriers to action: Bri's BS modelMarginal gains and the problems Bri loves solvingWhat the best communicators do? Feelings rather than facts, audience vs. egoThe simplicity paradoxEscaping an elephant in BotswanaSubscribe for more hereClick here to access rewards to power your brainFollow me on TwitterRags To RichesRags To Riches will help to develop a ‘have-everything' mindset. Dominate in any industry.Listen on: Apple Podcasts Spotify Content JefeA podcast that helps online business owners make better content and more money.Listen on: Apple Podcasts Spotify PPC Ponderings PodcastConsider core questions about digital advertising, in an investigative journalism format.Listen on: Apple Podcasts Spotify

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I've summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won't forget. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill

The way you communicate and present yourself is important in life. Bri Williams is giving advice to improve communicating to others and gain confidence when presenting yourself and giving public speech. This podcast is hosted by Barry Winbolt, a psychologist based in the UK and a LiveMore expert. Here's a link to the LiveMore app for you to download, where you'll find more tips from Bri, and the ever growing range of contributions from the other LiveMore experts. Download the App for more Personal Development tips.

The way you communicate and present yourself is important in life. Bri Williams is giving advice to improve communicating to others and gain confidence when presenting yourself and giving public speech. This podcast is hosted by Barry Winbolt, a psychologist based in the UK and a LiveMore expert. Here's a link to the LiveMore app for you to download, where you'll find more tips from Bri, and the ever growing range of contributions from the other LiveMore experts. Download the App for more Personal Development tips.

You've heard it - speak from stages. You may have also seen people brag about getting paid to speak. And perhaps, you want this for your business as well… but you're just not sure where or how to get started (or if it's even an option for you!)Bri Williams is going to share her secrets of paid speaking… including that there are TWO types of paid speaking, and how you can break into it if you're not using speaking in your business already.Listen in and then go get that stage!For full show notes and resources, visit https://systemtothrive.com/119.

Bu hafta ilk 50 bölümde ağırladığım konukların değer yaratma formüllerini bir araya getirdim. İmza sorusunu ilk konuklu bölümden itibaren sormaya başladığımda aklımda olan, yapmak istediğim bir şeydi bu derleme. Bu hafta ilk 50 bölümdeki konuklarımın değer yaratma formüllerini çıkardım. Bu sayede siz de konuklarımın yaklaşımlarını bir arada dinleyebilir ve ilginizi çeken bölümlerin tamamını dinleyebilirsiniz. Bu bölümde formüllerine yer verdiğim konuklar: Paul Garrison, Andy Reid, Coonoor Behal, Gülay Özkan, Mustafa Aydın, Zuhal Baltaş, Barış Müstecaplıoğlu, Nida Ayça Onur, Maaike Doyer, Gökhan Kara, Azra Betül, Ayşe Birsel, Nurhan Keeler, Bri Williams, Gürcan Didinedin, Seda Evis, Yeşim Kunter, Oğuzhan Özcan, Yakup Sezer, Hüseyin Güler, Eva İmir Yokuş, Oana Popa Rengle, Sesil Pir, Lerzan Erkan, Thomas Kolster, Candan Schabio ve Yaman Yamaner

In this episode, Kasim is joined by Israeli comedian Molly Livingstone as they discuss the challenges, opportunities, and lighter moments of living in Israel. Find out more about how Israelis can find humor even in the toughest of times. Plus, hear an encouraging biblical message from CUFI Social Media Associate, Bri Williams.

When you publish your book - or even before - you can use that book to get you on stages that might have been off limits before. BUT going into it with a specific plan is essential to your success (much like anything else with your business, right?)Bri Williams is here to talk to us about what authors can do to generate buzz for their book on the stage - and how to leverage those stage appearances into more book sales and more revenue.See the full show notes and resources at https://systemtothrive.com/98.

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips. Bri’s website: https://www.briwilliams.com/ Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Behaviour specialist Bri Williams from People Patterns joins this week's episode to discuss behaviour change. Bri’s reputation has gained her the title of “The Behaviour Explainer”, as she specialises in working with clients to maximise interaction using behavioural economics. People Patterns is one of Australia’s first consultancies to apply behavioural economics to everyday business and personal effectiveness. Primarily, Bri identifies how to get people to do what you want them to do. This not only helps overcome resistance, but also makes business less frustrating and projects better results. Her expertise lies in the knowledge of making or breaking habits, influencing internal stakeholders and investors and delivering better conversion from sales and marketing activities. With an extensive background in finance, accounting, HR and product management, Bri has recognised a through line in all of these fields: psychology. However usually, this dimension is overlooked. She claims that at the core of every challenge we face in business is changing someone’s behaviour from what they are currently doing, to what you want them to do. This lens brings human resistance to the fore so you can easily identify the issue, and how you are going to address it. Bri’s experience lies in the best and most efficient way to accomplish this.

A conversation with special guest w/ Bri Williams about mental health, setting boundaries and self esteem. 

Virginia [00:05:46] What are there some common mistakes that you see your clients making?Virginia [00:07:02] Who is an ideal client for you?Virginia [00:08:00] So how do how do they tend to find you, like how do you tend to get out in front of everyone I know you've been talking about like going live and stuff?Virginia [00:09:25] What are some big goals that you're looking to achieve over the next year or two?Virginia [00:15:13] Do you think you'll stay doing it kind of like you are right now after things.Virginia [00:16:03] What's the best advice that you have ever received?Virginia [00:20:20] Oh, by not going by going live and enhancing my communication actually helps my business thrive rather than and then I can work on my business and not in the business.Virginia [00:26:33] Is there anything that you would like to share with us that I haven't asked you.Bri Williamswww.howtopresent.comhttps://www.facebook.com/howtopresenttraining/https://www.linkedin.com/in/briohny-williams-howtopresent/https://www.facebook.com/groups/presentationstoprofithttps://calendly.com/howtopresent/discovery Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACall

We have six weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time!  Today you will hear episode 308, Lazy, Scared, and Overwhelmed, with B.E. Expert, Bri Williams. Enjoy!   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop

This week we chatted to the marvellous Behavioural Economist, Bri Williams. Bri shares her very own behavioural change model as well as how to build good habits and break bad ones. You can find out more at www.briwilliams.com

We interview the best minds in the human behaviour, design, business and tech space. In this episode, we speak to Bri Williams Managing Director and Behavioural Strategist at People Patterns.TopicsWhy behaviour change is important The Bri Williams Behaviour Change Model How to apply the model in different contexts ShownotesBri Behaviour Change Model: https://www.briwilliams.com/bris-triangleBri's books: The How of Habits and Behavioural Economics for BusinessNudge stock talk: https://nudgestock.co.uk/bri-williams/Decoded: https://www.amazon.com.au/Decoded-Science-Behind-Why-Buy/dp/1118345606Switch: https://www.goodreads.com/book/show/6570502-switchImmunity to change: https://www.amazon.com.au/Immunity-Change-Overcome-Potential-Organization/dp/1422117367How I work podcast: https://podcasts.apple.com/nz/podcast/how-i-work/id1415266924Knowledge project: https://fs.blog/knowledge-project The Designing Behaviour Community LinkedIn Facebook

Bri Williams is a keynote speaker, author, and specialist consultant who focuses on behaviour science. On this episode Bri shares tools and strategies that help you perform at a higher level in your life. You can follow Bri here: www.briwilliams.com

In this episode, the good sista, Bri Williams stops in the Champion-Zone to be REAL and talk about racism. The overt and covert racism happening in our lifetimes and at such a young age and how we can continue to learn and keep this movement going in the RIGHT direction educating those around us. Continue to spread love and listen! Check out some of the things Bri mentioned: * Justice for Black Girls (@justice4blackgirls) - educating those on systems that incite violence towards black girls in the US * Black Youth Project (@blackyouthproject) - focuses on the thoughts, work, and actions of young black people * The Okra Project (@theokraproject) - provides meals to black transgenders * Black Men Heal (@blackmenheal) - therapy for black men and boys Bri Williams - @shiblaqbri Music By: Gucci Mane - Wake Up in the Sky --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/champ-moore8/support

Bu bölümde geçtiğimiz hafta Bri Williams ile yaptığımız söyleşinin Türkçe özetini sunuyorum.Bri Williams Melbourne Avustralya'dan bir davranış bilimcisi. Geçtiğimiz günlerde Ogilvy tarafından düzenlenen dünyanın önde gelen davranış bilimi ve yaratıcılık festivali Nudgestock'ta çok güzel bir konuşma yaptı ve davranış biliminin kişisel ve kurumsal mücadelelerimizde kullanılabilmemiz için pratik bir çerçeve sundu.Bu modelin yanısıra kendisinin pek alışılagelmedik ama kapsamlı bir seçim olan muhasebe ve psikoloji eğitiminden, davranış bilimiyle ilk karşılaşmasından ve amaçlanan davranışla fiili davranış arasındaki farkı nasıl anladığından bahsettik. Bri Williams web sitesinde kullanabileceğiniz bir çok kaynak ve araç var. Aşağıda kendisinin yazdığı kitapları inceleyebileceğiniz kitabevinin linkini de bulabilirsiniz. Bir basit kılavuz olarak "22 minutes to a better business" kitapçığını veya konuyla daha ilgili okuyucular için "Behavioral Economics for Business"'i öneririm.Bri Williams'ın web sitesihttps://www.briwilliams.com.au/Bri Williams'ın Nudgestock'taki sunumuhttps://youtu.be/OzukCBhxSZ8Bri'nin Üçgenihttps://www.briwilliams.com.au/Bris-TriangleKitabevihttps://www.blurb.com/user/PeoplePat?filter=bookstore

My special guest in this episode is Bri Williams, an expert in behavioral influence from Melbourne, Australia. Recently, Bri had a brilliant talk at Nudgestock, World’s Leading Festival of Behavioural Science and Creativity organized by Ogilvy, presenting a very practical framework to apply the essence of behavioral science into personal or business struggles.Besides her model we talked about her unusual but comprehensive education on accounting and psychology, her first encounter with behavioral science and how she became aware of difference between intended behavior and natural behavior. Bri Williams has lots of free resources and tools at her web site, as well as books you can buy online (I'd recommend you "22 minutes to a better business" as a practical manual or "Behavioral Economics for Business" for the science savvy).Bri Williams' web sitehttps://www.briwilliams.com.au/Bri Williams' presentation at Nudgestockhttps://youtu.be/OzukCBhxSZ8Bri's Trianglehttps://www.briwilliams.com.au/Bris-TriangleBookstorehttps://www.blurb.com/user/PeoplePat?filter=bookstore

Why you have to check out today’s podcast:  Understand the behavioral economics of consumers in order to overcome barriers to their buying decisions  How to overcome barriers of apathy, anxiety, and paralysis to get more people on board and encourage retention  How to structure your offer in a way that it will be easy for customers to make buying decisions    Bri Williams is the Behavioral Explainer, Managing Director and Behavioural Specialist of People Patterns Pty Ltd. She works with clients to maximize each and every interaction using behavioral economics. That might include your proposals and presentations, letters and emails, websites and apps, product and brand development, sales and customer service scripts, stakeholder meetings and staff performance.    In this episode, Bri talks about the importance of behavioral economics in influencing people’s decision-making to buy.     “You cannot ‘not’ influence people. Anything you do in any direction, you are influencing people.”   - Bri Williams      Increase Your Pricing Knowledge: Become a Champions of Value INSIDER!    To sign up go to insider.championsofvalue.com. Use the promo code 'INSIDERNOW'  to take advantage of our special $5 offer for the first month.      Topics Covered:    01:07 - Bri's response to  Mark’s Blog titled says, ’Why Behavioral Economics Doesn't Work with Subscriptions.’    02:31 - Behavioral techniques companies used for retention or expansion    04:21 - Why she calls herself a behavioral explainer    06:21 - The dichotomy of rational and irrational decision-making    09:19 - Three barriers businesses need to think through and overcome to onboard and retain customers     12:49 - Apathy as being the status quo    15:05 - Decision paralysis as a speech paradox of choice    17:06 - Anxiety being the third barrier to getting people to buy and the proven ways to overcome it    21:13 - Is behavioral economics a manipulation game? Is it good or bad?    25:11 - What's the idea behind behavioral economics    Key Takeaways:    “I agree the good, better, best is a really appropriate sort of structure to work on the cues. Like this is the bestseller or this is what most other people buy. The use of social proofing and social norms to perhaps suggest to people what the preferred option should be. When in doubt, people tend to do what other people do. So signal that to them.” - Bri Williams     “And this is what happens throughout our decision-making. We're playing tennis all the time. When there's nothing at stake to lose, we're going to be more aggressive. We're going to be more open to risk. But as soon as those stakes have changed, then we're going to withdraw a little. So as a business, we want people to feel very confident that if they take the desired action, it's going to be okay.” - Bri Williams     “We're endeavoring any way to try and get people to do things. Unfortunately, people's lack of understanding of behavioral science or behavioral economics means that they're doing it based on this assumption that people do make decisions rationally when in fact we don't.” - Bri Williams     “Always think of price in context. So oftentimes we think of price as a number when in actual fact the person receiving that price, it's going to be receiving it in a whole range of contexts. And so it's your opportunity and in fact, your responsibility as a business to set that context.” - Bri Williams     People / Resources Mentioned:  Daniel Kahneman  Thinking, Fast and Slow by Daniel Kahneman  Behavioral Economics for Business by Bri Williams  The Little Book of Pricing and Payment by Bri Williams    Connect With Bri Williams:  BriWilliams.com.au  LinkedIn    Connect with Mark Stiving:   Email: mark@impactpricing.com    LinkedIn    Twitter   

Have you wondered why people don’t buy? Why does your salon have thousands of website visitors per month but lack in your new guest count? Or, why do some people buy products, and some don’t. Today you’ll hear the answer and learn from my favorite Behavioral Economics Expert, Bri Williams! Bri shares how we’re all lazy, scared, and overwhelmed, but ways we can help make life easier, comfortable and easy for our clients. She also reveals why we tend to be irrational and easily influential. This topic is incredibly interesting and is a must for all salon owners and their marketing teams!   APPLY TO JOIN OUR 2020 MONTHLY MASTERMIND GROUP! https://www.beyondthetechnique.com/salon-group-mastermind-sessions APPLICATION DEADLINE IS 12.9.19   VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020! https://seriousbusiness.net   GET YOUR FREE LASIO DEMO! https://meetings.hubspot.com/morisha/lasio-keratin-demo   BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com   CHECK OUT ROSY SALON SOFTWARE! https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop   FOLLOW BRI WILLIAMS! Web: https://www.briwilliams.com.au Twitter: https://twitter.com/peoplepatterns

Back at episode 13 we started this journey with Rise of the Planet of the Apes, now it's time for the sequel with the film that inspired this whole stupid podcast, Dawn of the Planet of the Apes, to discuss, we have return guests, comedians Ben Russell (The Grub, Little Scamps) and Bri Williams (The Big Hoo Ha, the Bachelor Unpacked)!Go see Matt live! (he's in London on December 7 at the Bill Murray): https://mattstewartcomedy.com/gigs/Buy merch (pins and Prime Mates beanies) here: https://mattstewartcomedy.com/shop/Support the show on PatreonOur twitter: @PrimeMatesPodOur instagram: @primematespodFacebook: facebook.com/primematespodEmail: primematespod@gmail.comGot topic/primate suggestions for the show? Chuck them here: http://bitly.com/PrimeMatesTipsCheck out Matt's other podcast (where we do a report about a different topic from history each week): Do Go OnAnd his music history podcast: Listen Now Podcast with Matt and Sam: https://play.acast.com/s/listen-now/Prime Mates Spotify PlaylistMatt's twitter: @mattstew_artMatt's instagram: @MattStewartComedyMatt's facebook: facebook.com/mattstewartcomedyEvan's web series (about video games): gameygame.comEvan's twitter: @evanmsEvan's instagram: @stupidoldevanEvan and Matt's studio/production company: stupidoldstudios.comBen's Web Series: Little ScampsBen's podcast: The GrubBen's twitter: @benrussellsBri's twitter: @willsybeeBri's Improv troupe: http://www.hoohaamelbourne.com.au/Our awesome theme song by

Influence can be crucial to success at work, so how can you build it? Bri Williams is a behavioural strategist who helps businesses maximise their chances of influencing staff, clients and stakeholders. She joins SEEK Talent Talks to share how recruiters can build greater influence by applying behavioural insights.

How do you convert people to paid? In this episode of Ask Christina 1st, we go through 7 steps that will help you convert people from free to paid. Digging up an article written by Bri Williams, Christina shares both her ideas and Bri’s ideas. One of the first steps is to offer people a free service that they will eventually have to pay for. 3 months is the perfect time frame as it will give you and your clients time to prepare for a service and or product that people are now paying for. Embed a reward system that your future clients can appreciate that will allow them to still feel like your service or products are worth both their time and more importantly their money. Rewarding people for their loyalty gives them the opportunity to see how much you are also invested in them and what they bring you and your business. Exclusivity also holds value however, that should not be the focus or your bottom line unless you are a luxury product. Offer your clients products and services that are different from what you offered them before. Going from free to paid requires an upgrade in services offered. The key to this is differentiating your products so that your clients feel as though their now paid products or services hold more value than what they were receiving for free.In this episode you will learn:1. How to convert people from free to paid.2. Why differentiating your products is a great way to uphold their new investment.3. How to reward your clients for their loyalty.

Dynasties is David Attenborough's 2018 BBC series centring on "Five extraordinary animals in heroic battles against the odds." Joined by comedians Ben Russell (The Grub, Little Scamps) and Bri Williams (The Big Hoo Ha, the Bachelor Unpacked) we focus on episode 1: Chimpanzees!Buy merch (pins and Prime Mates beanies) here: https://mattstewartcomedy.com/shop/Support the show on PatreonOur twitter: @PrimeMatesPodOur instagram: @primematespodFacebook: facebook.com/primematespodEmail: primematespod@gmail.comGot topic/primate suggestions for the show? Chuck them here: http://bitly.com/PrimeMatesTipsCheck out my other podcast (where we do a report about a different topic from history each week): Do Go OnPrime Mates Spotify PlaylistMatt's twitter: @mattstew_artMatt's instagram: @MattStewartComedyMatt's facebook: facebook.com/mattstewartcomedyEvan's web series (about video games): gameygame.comEvan's twitter: @evanmsEvan's instagram: @stupidoldevanEvan and Matt's studio/production company: stupidoldstudios.comBen's Web Series: Little ScampsBen's podcast: The GrubBen's twitter: @benrussellsBri's twitter: @willsybeeBri's Improv troupe: http://www.hoohaamelbourne.com.au/Our awesome theme song by Evan Munro-Smith and sweet logo by Peader Thomas See acast.com/privacy for privacy and opt-out information.

Bri Williams joins us to Well, Actually her love of musical theatre.

‘Behaviour explainer’ Bri Williams joins us to explain the science of human behaviour and how to use it for your advantage in business. We learn that subtle and simple changes can lead to dramatically different outcomes. Can you afford to miss this episode? Further information: Bri’s website Predictably Irrational by Dan Ariely (on Amazon)   […] The post SBT014: How to use the science of behaviour to shape business outcomes with Bri Williams appeared first on Mensard.

Seventeen years ago, Cornelius Swart released a documentary depicting the early stages of gentrification in the Albina community. Long-time residents of the community Bri Williams and her mother Nikki Williams were subjects in the film. Swart’s documentary “Priced Out” revisits Bri Williams and the community to see how gentrification has grown and evolved. “Priced Out” is showing Tuesday night on OPB TV. Today we listen back to a conversation with Williams and Swart.

To celebrate thirty episodes, here are some snippets from last year that you might have missed. Featuring Ryan Shelton, Nath Valvo, Bri Williams, Lawrence Leung and Julian Cole. And if you enjoy them... well the full eps are all right here!

Boo! This spooky Halloween episode features new intro music, comedian Bri Williams, and BATS! Bri (of Bachelor Unpacked fame) gives a wealth of bat facts, discusses whether I'm a nerd, and calls me Fran at the end. (Also - the word you were looking for Bri was "chiroptera")

Vic & Em are joined by comedian and star of The Bachelor Unpacked, Bri Williams, to chat about Teenage Mutant Ninja Turtles, Disney Prince and Princesses, portraits of the Queen and discuss a severe workplace issue Vicky has been dealing with.Find all of Bri's stuff here!Like our Facebook page, Em's Facebook page, follow us on Instagram @comedygems, @vicsta.gram, @emtrez or Twitter @ourcomedygems, @vickyhanlon & @EmilyTresidder Hosted on Acast. See acast.com/privacy for more information.

Bri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard Thaler, but soon believed the business community needed something more than a framework: they needed tools. She founded PeoplePatterns to turn the esoteric philosophies of behavioral science into practical applications for business leaders. In our discussion with Bri, we discussed her model that uniquely focuses on three key elements for removing barriers to behavior change: apathy, paralysis and anxiety. We talked about priming and Lou Carbone's work on the origami of toilet paper along with Bri's incredible observations of nudges in the world. Bri's most recent book, "Behavioural Economics for Business," was highlighted and, of course, we went down some rabbit holes! In our musical discussion, we touched on one of Kurt's favorite bands (a secret you must listen for), as well as a classical guitar busker in Sydney named Santos Bocelli. (Love that street music vibe!) In our grooving session, Tim mentioned an emerging EDM artist, Pauline Herr. Her fresh and melodic approach is thoroughly engaging.  We hope you enjoy the discussion with Bri and please share this episode with a friend. It goes a long way in expanding the community of behavioral science nerds! Behavioral Grooves 

We spend a lot of time and money on perfecting our brand and message, but do we really understand the minds of our audience? Bri Williams told us a few home truths this week about just how much businesses are missing out on because of a lack of understanding of behavioural economics. Bri has broken it down into a simple three-part process that anyone can apply across pretty much any area of their business. She has written a critically acclaimed book on the matter, but she was kind enough to share the simple outline of her system with us, as well as some of the following tips: ** Understand how environment can shape somebody’s behaviour. The decisions they make are often swayed by superficial things in the environment, irrespective of the ‘logic’ you may have outlined with your product/service. ** To make behavioural economics work for you, you need to think beyond the end goal of what you want your audience to do. The key is understanding how they can get from the point of not taking action to the end point of taking action. ** When someone’s potential effort is greater than their potential reward, they won’t take action. ** Make your calls to action stand out from the rest of your design. Slick design should not be prioritised over the prominence of calls to action. ** Consider using testimonials higher up your website. To build trust from the beginning is fundamental to the decision your audience makes at the end. ** Understand the power of ‘tension’ in your marketing message. Positive tension, i.e. “only two tickets left” will encourage action. In this episode of Business Brain Food you will learn: ** The three central elements of behavioural economics ** The Say V Do gap ** “Button anxiety” ** How to create social proof ** The “now me” and “future me” Resources mentioned in this episode: ** Bri’s website: http://www.briwilliams.com.au ** Bri’s book “Behavioural Economics For Business”: http://www.briwilliams.com.au/be-for-business ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** ActionCOACH: http://actioncoachanz.com/itunes ** ActionCOACH: http://actioncoachanz.com/stitcher Bri summed it up perfectly: “if you’ve ever had a day where you’re bashing your head against a brick wall saying ‘I don’t get it, I don’t know why people don’t do what they say they do and I don’t know why my customers aren’t buying,’ then you need behavioural economics” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

This week Murphy is joined by his mates guys Bri Williams, Suren Jayemanne, and Imogen Hayes to drink Little Creatures Pale Ale and discuss blackouts, tram cops, birds, baths, dogs, wine, China, breweries, audience interaction, gin and tonic, excema, ginger beer, satire, peer pressure, throwing up, phones, metabolism, sesame, stand up comedy, old people, feedback, racism, and more!