The Events Cast

The Events Cast Podcast is back after a short break! In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event.   Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs.    We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process.   Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/event-website-user-journey   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In today's episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/amanda-ciccatelli/   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/victoria-matey/   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this week's episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more. Tune in to gain a deeper understanding of the foundations that make a strong event marketing team and learn how to navigate the ever-evolving challenges in the industry. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/haydn Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are the top trends in events for 2024.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/alistair-turner   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!   Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin.   Tune in to hear their top learnings from 2023!   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/2023-learnings   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

The Events Cast celebrates two years and I couldn't be more excited to celebrate this with all the listeners and supporters of the show. In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year! Join me in this episode to celebrate a year together! If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact. In this episode of The Events Cast Podcast, we're going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex. Tune in to learn how to supercharge your event marketing efforts with gamification. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/richard   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients' events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/kathryn-frankson Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don't come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/attendee-retention   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event. We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/karen-abarian   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we answer to all your questions about event websites that we received after our 3-part masterclass episodes on creating compelling event websites.   We answer your questions on how to know if your website needs a redesign, how to know if the user journey is working, how often you need to update the content on your event website and how to make your event website more engaging,   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/event-website-questions   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies and tactics that can help you harness the power of your existing assets to pique the interest of journalists and secure valuable press coverage.   We discuss how your existing resources can be your greatest allies in catching the attention of the press and which assets are inherently press-friendly. We also talk about storytelling and how to craft captivating narratives that resonate with both journalists and your target audience, how to get started with media outreach and how to measure the impact of your media efforts.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: theeventscast.com/podcast/katie-whatley   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 3 we will be discussing the importance of a streamlined registration process to prevent potential attendees from abandoning the ticket purchase midway. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/event-website-user-journey   Follow or send us a message On Instagram: instagram.com/theeventscast On Linkedin: linkedin.com/company/the-events-cast/

AI is all around us. It has already revolutionised various industries, and slowly it is making its way into the events industry, and into our marketing departments. In this episode of The Events Cast Podcast, we dive into event marketing powered by artificial intelligence with Will Curran, Head of Klik at Bizzabo. We discuss the different technologies and tools available for event marketers, how to incorporate them into our marketing and why we should be taking advantage of this technology Will unveils the potential of AI, revealing how event marketers can harness its capabilities to create personalized, data-driven experiences that leave attendees in awe. Join us as we unlock the doors to the future of event marketing. Find out more at: www.theeventscast.com/will-curran   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 2 we will be discussing the importance of having a user-centred design that offers a seamless experience to your users and the basics of creating a user-centred design for your website: organising content logically, having a clear navigation, using high-quality visuals from the event and providing comprehensive information about the event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/event-website-user-journey   Follow or send us a message On Instagram: instagram.com/theeventscast On Linkedin: linkedin.com/company/the-events-cast/

Content marketing plays a pivotal role in the success of an event by acting as the dynamic bridge that connects organizers with their target audience. Through strategic content creation, event marketers can craft narratives that resonate with their audience's aspirations, pain points, and interests, building anticipation and curiosity around the event. In this episode of The Events Cast Podcast, we delve deep into the world of content marketing with Amanda Ciccatelli, Senior Director of Content Marketing at HLTH. Amanda brings a wealth of expertise in crafting compelling content strategies that drive audience engagement and boost ticket sales for events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/amanda   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/  

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 1 we will be discussing the importance of a well-designed event website as the central hub for all event-related information and interactions. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: theeventscast.com/event-website-why   Follow or send us a message On Instagram: instagram.com/theeventscast On Linkedin: linkedin.com/company/the-events-cast/

In this episode of The Events Cast Podcast, we delve into the dynamic world of festival marketing with our expert guest, Jack Walsh, Experienced Entertainment Marketing Leader.  We explore the art of promoting festivals and the secrets behind successful marketing campaigns that leave attendees craving more. But that's not all, we'll also be discussing how to develop a unique brand identity for your festival, utilizing social media, and leveraging various digital marketing channels to create buzz and drive ticket sales. Tune in to this episode to unlock the secrets to creating unforgettable festivals that leave a lasting impression on attendees and keep them coming back for more. Find out more at: www.theeventscast.com/jack-walsh   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/  

Linkedin is the world's largest professional networking site, and it's not only a great place to work on your personal branding, but also to help you promote your events. In this episode of The Events Cast Podcast, we sit down with Daniel Loman, the Europe Senior Events Manager at Dentons, to explore the untapped potential of LinkedIn as a powerhouse for promoting events in the B2B industry. Discover how LinkedIn can be a game-changer for your event marketing efforts. From leveraging the platform's advanced search functionalities to finding the perfect audience and fostering meaningful relationships with potential attendees and sponsors, we explore the incredible potential that LinkedIn offers in expanding your event's reach and impact. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/daniel-loman Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/  

In this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event marketers can attract a larger number of sponsors and exhibitors. Our guest expert, Sara Sanchez, Marketing Manager at Informa Markets, brings her wealth of knowledge to the table, sharing invaluable insights on effective strategies, promotional channels, and tactical approaches for engaging the right partners. We discuss the importance of attracting new partners while nurturing relationships with existing ones, the best marketing channels to attract and engage new partners and how to enhance visibility for sponsors and exhibitors throughout the conference journey. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/sara-sanchez Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we delve into the incredible triumph of DTX Manchester, the largest digital transformation event for enterprise IT and digital professionals in the North. Brace yourself for an exhilarating conversation with Keziah Smith-Scott, the ingenious Senior Marketing Exec at Clarion Events, as we unravel the secrets behind the unparalleled marketing campaign that propelled registration and attendance to unprecedented heights. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/keziah-smith Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Email marketing remains one of the most effective digital marketing strategies, with high conversion rates and being more cost-efficient compared to other methods like digital advertising.  In this episode, we shed light on the often underestimated but critical aspect of building a robust email list. Discover the transformative impact of focusing on your email list, from boosting attendance rates and engagement in current events to establishing the groundwork for future triumphs. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/build-email-list   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Your speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same as your target attendees. In this episode of The Events Cast Podcast, we speak with Tamar Beck, the CEO of Gleanin and a true expert in all things community marketing about how you can leverage your speakers' influence to increase ticket sales. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/tamar-beck Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.   Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/chatgpt-part2   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Events are all about how you make people feel. The events industry is a crowded market and if you want your events to stand out in you need to focus on delivering memorable events which strengthen relationships and leave a lasting impression on your guests. In this episode of The Events Cast Podcast, we talk with Karianne Levett, Founder of Bespoke Events Management how to deliver memorable events that make your clients feel valued and get them to come back for more! If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/karianne-levett Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.   Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/chatgpt-part1   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

This week's episode is an update from the host, Francesca R. Balit about the plans for The Events Cast Podcast in the coming weeks.   This is the last episode of May while we will be taking a break from releasing weekly episode but we will be back in June with a lot more fantastic content for you! Now is the time to go back and binge some of the past episodes you may have missed.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/may-2023-update   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Always-on Paid ads are the ultimate advertising campaign to drive awareness, audience engagement and to build data throughout the year, and should be a vital part of your marketing strategy. In this episode of The Events Cast Podcast, we speak with Kirsty Ferguson, Growth Manager at Tag Digital about what always-on paid ads campaigns are and why you should be running them to help promote your events.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/Kirsty   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

IMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leadership team have won a number of industry awards including the Best International Trade Show Award by AEO, BizBash 10 Most Innovative Meetings 2020, AEO Best Trade Show… to just mention some of them. In this episode of The Events Cast Podcast, we have the pleasure to speak with Carina Bauer, the CEO at IMEX Group about the story behind IMEX's growth. We uncover the story of where IMEX all started, how it scaled and turned into a global event and how it become the industry-recognised event it is today. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/carina-bauer   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode we talk all about what Google Analytics 4 is and what you need to be aware of before it all changes in July 2023 to make sure you can continue to analyse and position your website.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/Google-Analytics-4   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we talk with Brian Cole, CEO at edgefactory about how they used creative digital content to enhance the accessible elements at the Special Olympics USA Games Healthy Athlete Experience.   We discuss how event planners can use digital media to incorporate more accessible elements into their events, how digital content and media can enhance accessibility at live, virtual, and hybrid events and where to start.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/briancole   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.   In this episode (Part 2) we hear from: Cecilia Lavin at InEvent Neil Thompson at The Delegate Wranglers John Martinez at Shocklogic Stuart Mitchell at Catch the MICE If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/interviews-at-confex-part-2   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

As event organisers, you can leverage your audience, attendees, speakers and partners to help promote your content and increase the reach of your event.   In this episode, we talk with Maxie Smit, Brand Marketing Manager at Clarion Events about how they are using advocacy at Clarion Events to build long-lasting relationships with their audience and increase event awareness and attendance.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/maxiesmit   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.   In this episode we hear from: Stephanie Bruce at Tag Digital Helen Omoh-Mensah at Tembo Merijn van Buuren at Event Mender Anna-Marie Trzebinski at AMTEvents If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/interviews-at-confex-part-1   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we will be talking with Shanondoah Nicholson, Event Manager at AlayaCare about how you can surprise and delight your attendees on a budget. We will be discussing why it is important to surprise and delight your attendees, where we can find inspiration and how to put it all into action at your next event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/Shanondoah   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we talk with Sophie Wright the Marketing Manager at Montgomery Group about how they are using community marketing at Montgomery to increase event awareness, attendance and create a 365 journey with their community.   We will talk about how important community marketing is in their overall event marketing plan, what are some of the benefits they have seen in using this marketing strategy, how they implement this for their events and how they will continue to use community marketing in 2023.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/sophiewright   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we talk more about what an attendee journey is, why it is important and what are some of the action points you need to take into consideration when creating your attendee journey. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/attendee-journey   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

TikTok has a high potential to reach targeted audiences more quickly and effectively and integrating TikTok into your event marketing campaign can help increase ticket sales, reach new audiences and drum up your events to new attendees.   In this episode, we will be talking with Tom McMahon, CEO at MCM about how you can use TikTok to drive awareness and boost event attendance.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/tommcmahon   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode I share with you 8 ways in which you can create a high volume of videos to promote your events, to get more attendees, more sponsors and more speakers involved in your event.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/8-videos-to-promote-your-event Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

“Content is King, but engagement is Queen. Engagement is what will make people feel something and we wanted to create memories.” In this episode, we will be talking with Neil Thompson, Founder & MD of The Delegate Wranglers about the story behind the Wrangles Fest and how they managed to get the attendees excited about attending the event way before the actual event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/neilthomson   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

It's time to make your events (and your event marketing) remarkable. Because something remarkable is something work talking about. Worth noticing. Worth sharing. And worth attending. It's time to build a Purple Cow into your events.   In this episode of The Events Cast Podcast, we talk about this concept of a Purple Cow and making your events REMARKABLE!   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/make-your-events-remarkable   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Audience expectations are changing. Events are becoming more experiential. Communities are raising… and if you want your events to stand out, you need to adapt your events to the new audience's expectations.   In this episode, we will be talking with Felicia Asiedu, Senior Marketing Manager, Cvent all about audience expectations and how to keep your audience connected and engaged in between your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/felicia   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

For the last episode of 2022, we reached out to past guests of the podcast and asked them what was their biggest learning in 2022 and how will it affect their events in 2023. Hear what they had to say. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-learning-from-2022 Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/  

The events industry has an enormous impact on the environment and the amount of greenhouse gases emitted into the atmosphere. In this episode, we will be talking with Sustainability Activist, Environmental Justice Advocate and the Market Development Manager at Tradewater, Jenny Morgan about the environmental impact events have and what we can do to reduce that impact. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/jennymorgan   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

This is a special episode, it is our 1 year anniversary! In this episode I share with you my personal story and why I started this podcast. We also take a little look at how the podcast has grown in the past year with a throwback to some of the past episodes and a look into the future of this show.   If you enjoy this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/1-year-anniversary   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we talk with Rachel Stephan, snöballer-in-chief @ snöballevent marketing, about what influencer marketing actually is and how we can use it to amplify our event reach and increase our events' brand awareness. We talk about the benefits of using influencer marketing, how we can find influencers, what to expect from influences, and how we can plan and execute successful influencer marketing campaigns If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/rachelstephan Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode, we talk about four signs that will help you identify when it is time to get a new website for your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/new-website-for-your-event Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Whether you are running a virtual or in-person event, there are many possible revenue streams available throughout your event stages (pre, during and post-event). And, if the goal of your event is to earn a profit, you probably want to make more money from your event. In today's episode, we are talking with The Exhibition Guy, Stephan Murtagh about how to find new revenue opportunities for our exhibitions and how to make sure we are maximising the profit from all the streams. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/theexhibitionguy Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/