Podcasts about Cvent

In this episode, Holly Buckley, Chair of Healthcare at McGuireWoods, discusses the latest healthcare private equity trends, including transaction volume, physician practice investments, AI adoption, state regulations and the outlook for deals and exits. Overview – McGuireWoods Healthcare Growth & Operations Conference 2026. Online registration by Cvent

In this episode, Holly Buckley, Chair of Healthcare at McGuireWoods, discusses the latest healthcare private equity trends, including transaction volume, physician practice investments, AI adoption, state regulations and the outlook for deals and exits. Overview – McGuireWoods Healthcare Growth & Operations Conference 2026. Online registration by Cvent

Send us Fan MailWelcome to The BTA Podcast.  In these podcasts we will endeavour to share our thoughts, concerns, optimism and build those all-important human connections with our Partners, Members and Guests.Episode Overview:In this episode of The BTA Pulse, hosts Clive Wrattan and Andrew Clarke record together in person for a change — fresh from a full day planning next month's Autumn Conference in Benidorm.Andrew, on moderating duty this year, previews a stacked agenda including Steve Richards on post-recess politics, Andy Burnham's return to the Commons, and a rare session on the TMC commercial model from the BTA's own board directors.Elsewhere, the pair reflect on a busy podcast run — including upcoming episodes with Cvent on AI in events and Fly Victor on private jets — before turning to the Commonwealth Games' first-ever combined Para and able-bodied format, and what its accommodation and logistics challenges mean ahead of the BTA's Mobility Conference on 15 September in London.They close by looking to a busy September, with government back from recess and the industry gearing up post-summer.You can subscribe to this podcast by searching 'BusinessTravel360' on your favorite podcast player or visiting BusinessTravel360.comThis podcast was created by The BTA and edited & distributed by BusinessTravel360.  For more information about The BTA visit TheBTA.org.ukSupport the show

Vice President of Marketing at HEI Hotels & Resorts, Emma Shaybani, joins the Suite Spot to discuss the upcoming 2026 Digital Travel Summit taking place in Orlando, Florida on September 28-29 and how the HEI brand is leveraging social media, artificial intelligence, technology, and online guest feedback to better shape and optimize the traveler journey.  Tune in now and the Suite Spot looks forward to seeing you at the conference next month! Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello, everyone. Welcome to another episode of The Suite Spot. This is your host, as always, Ryan Embree. Very excited for our next guest in an edition of our TMG Hospitality Trailbazer series to set the table. This is that series again with conversations with people, organizations, and companies within the hospitality industry that are paving a path forward. I’m so excited for our next guest. And it also really seconds as a preview for the Digital Travel Summit happening in Orlando in September. My guest, this will be the first of a few times that we’re gonna be together. Emma Shaybani, VP of Marketing at HEI Hotels and Resorts. Emma, thank you so much for joining me on The Suite Spot. Emma Shaybani: Thank you for having me. Ryan Embree: Yeah, we’re excited. So we’re gonna talk about that Digital Travel Summit event. We were talking off camera. It’s a powerhouse event. Can’t wait. Some big players within the travel industry gonna be there. But before we do that, we’d love to introduce you to our Suite Spot audience. Maybe love learning about everybody’s kinda hospitality journey that led you to your role over there at HEI Hotel and Resorts. Emma Shaybani: Yeah, it’s a bit of an unconventional journey, I suppose. So, I moved from England, and I moved from England to Connecticut, and I was really looking for my next opportunity. I’d not worked in hospitality before. I’d worked actually for CBS back in London. I had a couple of my own businesses, so hotels weren’t necessarily part of my original plan. But I, I joined HEI actually in a reputation management role. And I think at the time, they just knew that they needed somebody to look after reputation management, but they weren’t exactly sure what I would be doing. So it started off really as me in a room responding to guest reviews. So it, it didn’t take too long for us to all realize that probably wasn’t the best use of my time. So I kinda went to my boss at the time, Brian, with a plan and I was like, “Hey, you know, it’s hard for me to, to respond to these reviews when I’m not at the property. I don’t know what’s happened. You know, really, we should empower the teams at the hotels to be responding to these reviews. And, you know, really, I can be there as kind of a, you know, backup support and making sure that we are responding.” Because, you know, the hotel teams know the guest experience the best. And I was really focusing then on monitoring the trends, opportunities, and that’s when I noticed that the same thing was kind of happening with social media. We had all these accounts. They weren’t necessarily active. So we took this kind of a similar approach with social media. And then from there, the role just kind of kept evolving. So every time we kind of solved one challenge, we’d notice something else that we could then tackle. Back then, we had 20-27 hotels, I think it was. And now today we’ve grown the team. There’s quite a few of us now, over 100 hotels, multiple brands. So it’s been pretty incredible, honestly, to, to grow alongside the company. And I remember back in the day, my biggest concern was trying to memorize these 27 hotels, and now somehow I seem to manage with a hundred and something. Ryan Embree: We love the unconventional journey in hospitality and kinda falling into it. But also, a lot of people we find fall in love with hospitality. And that’s why you hear about people maybe starting kind of in, you know, I was a bellman when I first started at a hotel and front desk agents, F&B, and then all of a sudden, here they are 30 years later into a career that they absolutely love. And your foundation actually mirrors a lot of what the Suite Spot is. We started as a digital marketing podcast preaching to hoteliers about the importance of things like managing your reputation, social media strategy, which we’re gonna get into in this conversation a little bit, because it is a constantly evolving and so ever important because those are places that can be touched prior to a guest arrival and have a real impact on bookings and the guest experience. But before we get into that, I want, I do wanna start about talking about that event, the Digital Travel Summit that both of you will have the pleasure of attending down there in Orlando at September 28th and 29th. Personally, could not be more excited for this event, bringing some of the travel industry’s biggest and brightest together in a very intimate setting, very excited about it. What are you most looking forward to about this event? And maybe what caught your eye and it drew you initially to this Digital travel Summit? Emma Shaybani: I think what immediately caught my attention was that it was an event that was dedicated solely to digital marketing as a whole. I think, while, while AI is, is transforming things pretty rapidly, and I think this was nice because it was a conference that recognizes digital marketing is so much broader than just AI. And we still have to think about search, paid media, websites, all of these things and how those pieces work together to essentially drive demand. So I saw that and then also I’m looking forward to seeing some of our friends that are there, some of the industry leaders that are talking. I think there was one of the sessions, a keynote that’s on event-driven travel, which is something that we’re investing heavily in at HEI, you know, things like concerts, festivals, major conventions. A lot of my team’s focus at the moment is setting up things like landing pages, targeted offers to really kind of take advantage of those experiences. ‘Cause we all saw what happened, with the Taylor Swift effect a few months ago. Ryan Embree: 100%. Emma Shaybani: Exactly. So I think that’s a really, a lot of the topics throughout the event are really on trend and really useful. So I think it’s, it’ll be good to bring everybody together. We’re all solving similar challenges, so that hopefully, you know, we can come away with some practical ideas that myself and the team can implement when we’re back in the office. Ryan Embree: Yeah, 100%. And to piggyback on that Taylor Swift effect, you got the World Cup that just happened this summer. You got the Olympics in LA in a couple more years. So no shortage of events coming to domestic US. Concerts are gonna continue to pop up. Sporting events across generations, younger travelers, but across generations still prioritizing those experiences at the forefront. And I think you’re absolutely right, Emma. It’s a very comprehensive event. It’s funny, back in the day when we started first talking about, you know, this to hoteliers with, with digital marketing, sometimes social media review responses, you, like you talked about in your story, it fell on the youngest person at the hotel, right? So who’s the youngest, uh, front desk agent? They probably know the best about social media. Now as digital marketers, we kinda cringe thinking about that. We put our whole stake of reputation on someone that we really didn’t train a hotel’s voice or anything like that. So it really has evolved. And I love your perspective on where we are with AI because you think about this emerging technology. Well, social media a couple decades ago was right there in that spot, and now it’s created roles within social media. So it’ll be interesting to get everybody in like you said, that room to, with the same challenges, trends, what are you seeing? And speaking of panels, I’ll have the privilege and pleasure of moderating a powerhouse keynote panel with you involved, Emma, called Building AI-Ready Marketing Teams: Knowing When to Automate and When to Go Human. For our Suite Spot audience, give us maybe a little bit of sneak peek of a preview on your thoughts on that topic. Emma Shaybani: I think, you know, I always encourage the team to really ask themselves kind of simple questions, right, when it comes to our use of AI, is if, like, if this task disappeared tomorrow, would anyone notice, right? And if the answer is no, then we can probably find a way to automate that, you know? And I also think there’s a question of, is there value in the thinking or is there value in the typing? Because we do spend a lot of our time producing reports, producing presentations. And really, the value of having humans is the strategy, the judgment, the relationship building, and also the creativity. So we wanna make sure that, you know, humans are also, we’re remaining in charge of the decisions, but can we become more efficient by our use of AI? And we kind of split. We do something called the rule of 80/20, which is AI can get us about 80% of the way there to the finish line, right? It can gather data. It can generate drafts, mock-ups, website copy, summarize reports, but then it’s really like that final 20%, which is gonna create the real value. Human judgment, as I said, creativity, empathy. That’s where we need the human, human touch. And I think that’s really important when it comes to just overall guest experience as well, because while we’re using AI to get in front of guests, we’re trying to be the most visible or the top on Google or, you know, any of, any of. We really want maximum visibility, right, across all these channels. But when we get, when people get to the property, they want a human experience. I think people still very much want a human experience. So we have to make sure that what we’re portraying online is an extension of this experience that happens on property. So I think it’s a mix. I really do. Ryan Embree: It gets a little bit more complicated within hospitality. Other industries, it might be easier to automate all the way through, where in hospitality, there does need to be that human touch because of what, exactly what you just said, Emma, right? Like, people want that connection. They want that exper – That’s why we travel, right? It’s not that there might, might be some places where you can completely disconnect from people, but most of the time, they wanna experience. That’s why they’re getting out. That’s why they’re going to new places and having new opportunities to explore cities and locations that they haven’t before, and they wanna, they wanna feel that. So it is interesting to see that. You know, I’ve, I’ve said it on this podcast and we’ll probably say it again. The GM of the next few years might look a lot closer to what it did 20 or 30 years ago before all of those tasks were put on their plate and all of a sudden they had to sit behind a computer for 80% of their time and do spreadsheets and other things that required our time. Now they can maybe get back to the heart, which will be very interesting to see that shift in hospitality. Excited to explore it in that keynote panel that, again, is gonna feature some major brands alongside, travel industry brands alongside Emma here. So hope our Suite Spot listeners will look into that event, the Digital Travel Summit, and join us. I wanna shift back to, well, actually, I wanna talk about AI and, and the guest experience a little bit more. A few years back, you were a featured columnist in Hotel News Now, where you wrote that managing the guest experience in hotels begins earlier than ever. Now, this was a couple years ago. We’re getting news almost on a weekly basis with, with the cadence of AI and technology. Talk to us a little bit about your thoughts on how, if at all, that’s changed with the emergence of AI traveler search. Emma Shaybani: Yeah, I actually think the, the idea is probably more relevant today than it was when I wrote that article a couple years ago. I think the guest experience no longer begins when someone walks through the hotel doors, right? It starts the moment they have that idea and start dreaming of a trip or a destination. I think today, obviously, a lot of travelers are using AI and Googles to really help them to decide where to stay, where to go, what to do. It’s great. I use it myself, right? You can go through so much more data, so many more options, and it just kind of speeds up the entire trip planning process. But what it means is that our digital presence really is, more importantly than ever, an extension of the actual guest experience itself when they get to the property. You know, AI kind of just, just changed how guests discover us, but what really isn’t changing, as I kind of said before, is, is what they expect when they arrive. I think it’s actually raising the bar in many instances, because we’re getting the information to the traveler through AI or through Google, and we’re actually, we’re creating more personalized recommendations. We’re getting them more information than ever, and we’re setting these kind of real clear expectations of this is what you can expect when you arrive. So we have to make sure that the in-guest experience really, like, delivers on that promise when, when they get there. But for me, I think that’s where hospitality really still wins, because technology can, we can inspire people to travel, to book a stay, but people create memories, they wanna create memories on property that they’ll take home. And if we’ve promised a really great experience online, you know, the front desk, the food and beverage, housekeeping, every interaction throughout that stay is really gonna, like, enforce that expectation that we’ve set. So I think it, you know, AI is a tool to enhance hospitality. I think it replaces it. And I think it’s just kind of, trying to really seamlessly marry those two things together, so that we’re setting expectations correctly, but then we’re also delivering on real, incredible real life experiences. Ryan Embree: 100%. Yeah, personalization, a goal and objective that hospitality has been in after, I mean, for a decade now. We are closer than ever with as much data as we have right now, and that’s why I think a lot of hoteliers, brands, management companies are really going after that data and really trying to figure out a way, how can AI help me? All this data that I’m collecting from this guest make a more personalized experience and enhance, like you said, Emma, the guest experience. But at the core of it, I remember. I mean, I remember when you go to a TripAdvisor for a hotel and you keep, you scroll through the reviews and you see someone’s name mentioned at the front desk over and over again, “Emma at the front desk was amazing. Emma did this. Emma did that.” And then you come in and you’re greeted by Emma and you’re like, “I, it’s like I know you already, right? Like, it, that is such a cool experience and it elevates that. And I think that is in practice what I think these LLMs hopefully will have for a guest on the horizon. I think it does raise the bar, what you’re saying, Emma, because we want our guests to walk through those doors and know us as intimately as the front desk agent that they’ve maybe read three or four reviews about. So really exciting to kind of see and have certainly seen it implemented that elevation of guest service through HEI and resorts. It’s award season and obviously the accolades keep rolling in for your portfolio. Recognition from Conde Nast, Cvent, Travel and Leisure. Congratulations first off to you and your team. But from a reputation management, I mean, that’s your origin story, right, with HEI and Hotel and Resorts. How do you leverage these to kind of win more business? And how critical is it in today’s landscape to have a defined reputation management strategy more than kind of where you started maybe just responding to the reviews? Emma Shaybani: Thank you. Yeah, the awards like this are really meaningful, I think, to everybody because they’re really a reflection of the teams that are delivering those exceptional guest experiences every single day. I think behind these recognitions is the front desk associates, the housekeepers, engineers, servers, people who are creating these memories and these memorable stays. So I think it’s really important to celebrate that, which is why we really put an emphasis on promoting when we do win these awards. I think from a marketing perspective, these awards really serve as kind of a very powerful third-party validation. We spend a lot of time, telling guests what they can expect from our hotels, through our websites, our social media, photography. But these awards from Conde Nast or Travel and Leisure really, like, reinforce essentially that that promise that we’re making is real and help really allow us to build trust with a guest before they’ve not before they’ve even booked. And I definitely think it can be the deciding factor, right? If someone’s, you know, looking in the several hotels in the same market that they’re considering, it does help kind of validate that our hotels are a top choice in the market. I think on the reputation management side, it’s funny because back then it really was a case of, okay, we’ve just got to respond to these reviews. The brands are telling us, we’ve got to respond to anything under a three-star, and we have to do it within 48 hours. And I think it’s become so much more than that, and it’s, it’s so much more critical now because it’s no longer just about having a high rating on the different review sites. Guest reviews, I think, are really influencing how AI-powered search tools and large language models understand and recommend hotels. There’s been studies on it, we’re seeing it ourselves. Every review essentially creates this kind of digital story of the property, and then that story gets shared, right, from whether it’s on ChatGPT, whether it’s on Google, iit’s obviously very visible. I also think reviews are really, like, one of the few opportunities that we have to publicly demonstrate how we respond to feedback. You know, whether it’s thanking someone that they’ve had, you know, for a great stay or we’re addressing concerns. These responses, I think, allow us to show that we’re, you know, we’re open to feedback. We care and that we’re committed to kind of continuously improving, um, the guest experience. But I think all these things, ultimately, awards, reputation management, they’re all working hand in hand at the moment to ensure, again, we’re, people are getting credible information, and then also that they’re making informed decisions when they book. Ryan Embree: Yeah, what an opportunity to showcase the level of service that you’re gonna experience at a hotel than to publicly kinda display that through reviews and review response, right? You know, as it’s really human nature sometimes, I think unfortunately, that will go. Travel is stressful, right? Things happen in travel. We talked that there were a couple missed flights when we were trying to plan this out, right? How stressful is that? Like, so if you see that, sometimes a guest is a traveler, you sometimes have to put yourself in that, “Well, what is the worst case scenario?” So you try to look maybe for that one-star review. And if you see that empathetic voice on the other side of someone that genuinely has an authentic feeling of service-oriented response, man, the impact on that can really, really make the difference, and be maybe that final little push that has that comfort level, that trust that you talked about. I think that’s a great word right now, is we’re just looking that I trust that this hotel’s gonna take care of me, my family, if I’m traveling, my family, to make this experience the best it can. So 100% agree with you. That is something we preach all the time on this podcast. Social media, on the other end, plays a huge role in reputation management, and very comprehensive. What are your thoughts on what hoteliers should be prioritizing in the social media space right now, which is ever-evolving? Emma Shaybani: Yeah. I think the biggest thing is the shift we’ve seen, especially with platforms like Instagram and TikTok, is the priority is now content, and kind of not over-complicating social media as a whole. I think we talk a lot of time, talking about algorithms and platforms, but at the end of the day, if we don’t have compelling content, our strategy isn’t gonna get us very far. I think what I’ve seen a lot is that hotels will invest heavily in the social media management, but they’re not investing as heavily into the content itself. And we’ve spoken to a number of agencies and worked with different ones over the years, and a lot of them have fairly significant price tags to manage social media accounts, which I understand, right? Platforms like TikTok take a ton of time to create and produce. But these agencies, they’re, you know, they’re typically posting content, they’re doing community management, but they’re not necessarily creating the photography, the video, the reels, and influencer partnerships that are really the things that are gonna fuel engagement. So I think what we’ve seen is that without a strong pipeline of content, we’re just repurposing the same assets over and over again. So we’ve shifted a lot and it’s really about finding the right balance. So having a reliable content partner that can help create some consistency, and then filling in the gaps with influencers and creators, that can help, capture authentic moments and, and produce those reels. Doing those two things together work really well, but I really do think it’s now it’s time to start and really investing into content. Just be – everyone gets so fatigued, right? You just scrolling all the time. And then when people have seen that picture, they’re like, “Okay, I’m gonna scroll to, scroll to the next one.” And a lot of the time, we’re not just producing. I think everybody really used to think of it as, like, okay, we produce content for the website and the brand websites, and then we have content for social media, which is different. And it doesn’t actually have to be different anymore. You know, great content really powers everything. We can use that same photography or same social content to really strengthen our website. It really helps improve paid advertising performance. So, we can use it in our email campaigns, even on our OTA listings as well. So it’s kind of trying to get everyone to understand that that one investment can really help us deliver value across our entire marketing ecosystem. And it’s funny because it’s always the thing that everyone tries to cut from the budget is the photography aspect. We haven’t been renovated. We don’t need a photo shoot. There’s still things we can do, right? There’s still, there’s still new content to be, to be taken. So I think that’s where we’re focusing a lot of our time is content over the management piece. Ryan Embree: Yeah, absolutely. I mean, quality of content, I mean, the landscape has changed as far as the competitive forces, right? Now, back in the day when, when social media first, it was only anyone that you followed, right? You were only competing against those pages that that particular user was following. Now, a majority of time spent for a social media user is in explore pages, and a lot of accounts that they’re in. It’s more interest-based than follow base. You rarely see the things that you follow unless you’re engaging with it frequently. So the competitive nature of that, and you think how quickly. I mean, next time you’re in front of your phone, any of our listeners, how quickly your thumb is swiping, it’s a lot quicker than it was a decade ago, and how much your brain is actually giving that attention, that attention span has been shrinking. So quality of content, it has to be at a high level. And, and you’re absolutely right, Emma. We’ve seen a lot of hoteliers maybe not give the necessary time attention, whether it be time investment or capital investment into that. And it’s not enough just to be there anymore. I think that’s where we were maybe a decade ago. If you’re in the arena, you’ve got a shot. Now the bar is being raised, in that regard. So marketing, what a fun position. Always something going on, right? Something to celebrate. You got projects that you’re working on, announcements, try to make as much noise as possible. Any particular projects right now, Emma, that you’re particularly fired up about that you’re working, you and your team are working on? Emma Shaybani: Yeah. I think there’s a few things, because everything’s just changing so rapidly at the moment. So it’s actually like a fun, I think it’s a fun time. It’s stressful, but it’s a fun time to be a marketer. But I think the first thing is websites, because I think things have, like, especially where we’re able, we have obviously independent hotels, and we also have some branded assets that have vanity websites. And I think how that trend is also shifting, because for years, the trend was to have, like, these minimal content websites. You didn’t have a lot of copy, massive imagery. But now, obviously, with the shift in AI search, the websites have to be kind of richer, more informative, and actually have some genuinely helpful content. Things like destination guides, and FAQs, and all these different things, which is now kind of shaping a lot of our future designs on what these websites look like. So it’s kind of like we’ve kind of gone back a little bit. And so I think that’s kind of, it’s exciting to test a lot of that and really start to kind of just a lot of it’s testing, just really kind of getting in the weeds and just trying different things. I think another thing that we’re excited about, and we’ve got a lot of projects on the go is video. Again, I think video always used to be one of these nice-to-have pieces, but now it’s becoming a must-have because people want, you know, again, people are used to video content, short-form video content. So we’re implementing that on websites and in emails. But we’re also starting to have a lot more fun with our creative. I think a great example is we have an asset in Nashville called Waymore’s, and it’s a fun hotel. It’s in East Nashville, and we just produced this video that really is probably a little bit out of the box, but it really leans into the personality of the hotel and kind of the spirit of Nashville. And it’s definitely catches people’s eyes. We’re, we’re running it on social, we’re running it on emails, and we’ve seen a real uptick in people engaging with it. So I think it’s fun to kind of work on these more exciting videos, exciting content. And then my other big project right now is building what we’ve launched earlier this year called LoyalKey, which is our independent loyalty program for our HEI independent hotels. We haven’t done that before. It was something new that we wanted to try. And it’s an opportunity that really allows us to kind of bring together our. We have some really one of a kind independent assets. And we wanted to create kind of like a shared loyalty experience while still, like, maintaining what kind of keeps each hotel special. And it really gives us the ability to leverage the guests at each of those hotels and connect them to, if you’re interested in one independent asset, you might be interested in another one. So it’s giving these hotels real opportunity to kind of co-market, and at the same time, build this loyalty brand. So it’s been, it’s been a learning experience, to kind of build that from the ground up. But it’s fun. Ryan Embree: What a project. An opportunity, again, for personalization. You get some more of that guest data within loyalty programs, and all of a sudden, personalization starts to really blossom there, especially in the independent hotel space where you can do some really, really cool things. So, and just to piggyback on your video comment, if you don’t believe, Emma, as far as how important video is, go through, again, your social media feed. See how long you’re scrolling on each one, but also see how many times you’re seeing a still image now. I mean, it is surprising now when I go through my feed that I rarely come across just a still image. Most of them are going to be, whether it’s a GIF or some sort of, uh, short form video, most of the content that we are consuming now is not going to be a still image. So just going where the trends are, and yeah, it’s funny you mentioned that about that East Nashville property. You know, we work with hotels in their social media. And one of the videos that went viral on this particular hotel partner’s account was that they filmed High School Musical Two at the property, right? And it was kind of like this produced Zac Efron in there, and it exploded. And it was, like, probably something that we didn’t think was gonna get that much traction, but it was fun. People engaged with it. People loved it, especially those, millennials that grew up with that. And it became kind of a staple of that property and just a way to share the story of that property. So really cool examples there. And that creative side that’s the fun part of social media. So you mentioned 100 plus properties, so this might be a little bit tough for you, but I’m gonna put you on the spot here, Emma. I’m gonna do some rapid fire questions to get to know you and the HEI Hotel and Resorts portfolio a little better. So what is one of your favorite views at a property, HEI Hotel and Resort property? Emma Shaybani: I would say probably Hyatt Regency, Jersey City. So I had actually never been to Jersey City, but I was astounded by the, when I went, the views of Manhattan. ‘Cause it’s great, you know, when you’re in Manhattan, you’re like, “Oh, this is amazing.” Like – Yeah. But when you’re actually looking at it from across the water, it’s incredible. So probably that one. And we also have another, actually, another Times Square view. We have Renaissance Times Square that has this really cool bar that overlooks, like, the whole of Times Square. And it’s just like, incredible. I could sit there and watch that for hours. So it’s, it’s probably the New York views for me. Ryan Embree: Yeah. And those are hard to beat. Being in New York a couple months, same place up on a rooftop. I mean there’s not a lot that beats that. So what about a favorite fun fact about one of your properties? Emma Shaybani: Oh, I really like, it’s my favorite thing to do is always research or ask the team, like, what’s the craziest story about this hotel when I go? I love all, like, the historical facts, like, the ghost stories. So probably the Liberty in Boston, it used to be the Charles Street Jail. And today, I just love that, like, you’re sitting in there having a cocktail and there’s still, like, the, the doors and the window bars. And it just, that’s really fun. We also have The Cavalier, which has hosted, like, 10 presidents, Frank Sinatra. There’s definitely some secrets in that hotel. And I love that they play into it. They have a lot of, like, historical facts on the wall. So it kind of becomes, like, I don’t know, it’s like a fact-finding mission when you’re there. Ryan Embree: Yeah. I love that. It’s funny. You think about in maybe 100 or 200 years, which of those structures might be hotels in the future, right? Think that there’s a jail there. I’ve heard stories about, yeah, this used to be a bank and everything. Thing and now it’s a hotel. Like that’s the best part about hospitality, right? We can turn almost anything into a hotel. So, what about favorite signature dish at one of your properties, Emma? Emma Shaybani: I really like the steak tartar at the J in San Francisco. Served at the third floor and it’s just one of those, it’s just one of those dishes that I have to have, like I can not be hungry and I’ll still order it because I need to have it. Cause I don’t know when the next time I’m going back, but no, it’s kind of got like, it’s got like a Japanese twist on steak tartar, which is, it’s delicious. Ryan Embree: Very nice. Coast to coast, Emma, I like it. This really shows the breadth of the portfolio you’re working with over there. Last ones, either favorite piece of art at one of your properties or a favorite amenity at one of your properties? We can do both. Emma Shaybani: Well, we have a very, I think a pretty unique portfolio with every hotel kind of has a unique amenity. But I think the Live at the Sunrose, which is at our Sunrose property in West Hollywood, has this really cool intimate live music venue inside the hotel. And like you, just because it’s in West Hollywood, you just don’t know who’s gonna turn up, start singing. I think, like, J-Lo was there. It’s just, like – Oh, wow. It’s just fun. Like she’ll just get up and start singing. So I feel like that’s like a really cool little just addition, right? Like if a guest is staying and that’s all happening, it just really brings a lot of, a lot of energy to the, to the hotel. Ryan Embree: Well, and some great opportunity for content. You wanna talk about the perfect social media video? Emma Shaybani: I have no problems. Ryan Embree: Jennifer Lopez, right, singing at one of your hotels. Awesome. Well, you know, it’s always. I’ve done almost, well, over 200 episodes. I always feel like it’s my duty to my Suite Spot listeners when we have incredible industry influencers and leaders. And Emma, you were just recently named a top 100 marketer as part of the 2026 On Conferences Icon Awards. I always feel like I try to just get as much knowledge and tips and best practices from my guests as I can in the time that I have you here. So, what would be one piece of advice that you might share with hospitality marketers in our Suite Spot audience right now? Emma Shaybani: Yeah, I think the biggest thing is, and I tell my team this a lot, is don’t be afraid to test. I think one of the realities is that there’s a lot of pressure to kind of always deliver positive results to owners, asset managers, and leadership teams really naturally want kind of every campaign to be successful. But the reality is, if every campaign that we do succeeds, we’re probably not pushing the boundaries or trying enough things. You know, I think with any of, with any of the, the campaigns that we run, I think the best marketers aren’t really the ones that never fail. It’s the ones that learn the fastest. So I think it’s completely okay that every campaign or every test that we do isn’t always going to work. And that’s totally fine. I think it’s important to then explain, why we’re making a recommendation, why it worked, and the adjustments that we made when it didn’t work or if it did work. So I think it’s really just owning the, not being afraid to really own the outcome, good or bad, but really just, just test as many things as you can. I think it’s funny. One of the things I always think about is, it was like with email marketing, everyone said you had to send it at, like, 11:00 AM on a Tuesday or a Thursday. And everyone’s just taken that as gospel for so many years. And the other week, I think one of my team was like, “Oh, I made a mistake and sent it on a Sunday.” And I was like, “What, like, what happened?” And he’s like, “Well, I got the highest open rates that we’ve ever had.” And I was like, “Well, there you go. You’ve got to try these things. Don’t just keep doing the same thing. It’s not a big deal. If we send an email campaign on a Sunday, okay, we get a lower click rate. Oh, you know, it doesn’t matter. We can go back. The next one, we do something different.” But it worked. So you never really know what’s gonna work until you try. Ryan Embree: Yeah, bit of an unintentional test there, but turned out the right way. And as you mentioned, Emma, some of the biggest learning lessons can come out of those failures. And we’ve certainly heard some examples and stories on this podcast of industry leaders and professionals that some of their greatest success kind of started at maybe a moment of failure for them personally. So I think awesome advice. I appreciate that. Again, congratulations, on that recognition there. As we wrap up, Emma, we always like to end our episodes kinda looking ahead, right? We’re looking forward to the Digital Travel Summit, like I said, in September. But from a marketing perspective, Emma, what’s your vision for the future of HEI Hotel and Resorts? Emma Shaybani: Yeah, I’m really excited where we’re heading. I think over the last few years, we’ve seen some incredible growth, especially to kind of our lifestyle and independent hotel portfolio. And I think that is rewarding for the team because there’s so much freedom on the marketing side that comes with that. I think I’m just overall excited to, with the continued evolution of marketing within hospitality. As I said, it’s a stressful time, but it’s kind of a fun time. Because there’s a lot of things to try and work with. When I started my career, marketing was really viewed as a support function and today it feels a lot more integrated. And it is a driver of revenue and business performance, whether it’s AI, digital distribution, loyalty, reputation management. Marketing’s kind of influencing now every stage of the guest journey. And it’s nice to have a seat at the table, kind of alongside sales and revenue management and really be part of the bigger conversations that I think historically marketing was kind of seen as secondary to. So I think for us, looking ahead, we’re just gonna keep pushing, pushing, trying to push boundaries, try a lot of new technology, especially where it’s gonna add value. And as I mentioned, continue investing in things like creativity and content. And at the same time, try and not lose sight of what makes hospitality special, which is the people. Ryan Embree: Certainly a great opportunity to practice your advice, Emma. Use the testing waters and sandbox as much as you can. Exciting to see, because again, it’s evolving so quickly. It feels like almost every single day we’re getting some news out there. So we will continue to look to you and other industry leaders for what’s next in hospitality marketing. Emma, thank you so much. It was a super comprehensive episode. Any final thoughts today? Emma Shaybani: No, thank you so much for having me. It’s been a pleasure, and I’m looking forward to seeing everyone in Orlando at the conference. Ryan Embree: Yeah, excited as well. Thank you so much, Emma, for your time. We will let you get back to it, all the exciting things you have over there at HEI Hotels and Resorts. And thank you, the Suite Spot listener for joining us today. We will talk to you next time on The Suite Spot. To join our loyalty program, be sure to subscribe and give us a five-star rating on iTunes. Suite Spot is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I’m your host, Ryan Embree, and we hope you enjoyed your stay.

Season 7, Episode 8 Guest: Rachel Andrews, Global Head of Meetings & Events, CventRachel Andrews, global head of meetings and events at Cvent, joins host Courtney Stanley for a conversation about leadership, curiosity and navigating a rapidly changing industry. Together, they explore Rachel's leadership journey, the evolving impact of AI on meetings and events, and why staying curious is essential to growing, adapting and leading in an ever-changing industry.

Too many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully engage with in the first place.  Ashley Nuske, Director of Field & Event Marketing at Goldcast (now Cvent), joins Matt Kleinrock for a candid conversation about what's broken in event marketing today and why safe strategies rarely produce standout results. Ashley shares how she approaches audience-first event design, builds experiences around business outcomes instead of assumptions, and pushes teams beyond repetitive execution. The episode explores everything from creative field event concepts to executive buy-in, experiential trends, and why immersive experiences matter even more in an AI-saturated world. Learn: ✅ What stale event execution actually looks like in today's market✅ How thoughtful personalization creates stronger audience connection and recall✅ Why event marketers need market awareness, not just internal opinions, to innovateTune in for a practical conversation on how modern event marketers can create experiences people actually remember and results leadership can actually measure. ----------------------------------  Connect with Ashley Nuske LinkedIn: https://www.linkedin.com/in/ashleynuske-expmarketing/ Connect with Matt Kleinrock  LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/    Company: https://rockwayexhibits.com/    

How do you get an inbound from OpenAI and Anthropic?Goldcast is the video content platform behind companies like OpenAI, Anthropic, GitHub, Uber and Airbnb, before it was acquired by Cvent in a nearly $300 million deal earlier this year.Palash Soni (Co-Founder and CEO, Goldcast) joins the Neon Show.Goldcast entered one of the most overfunded categories in SaaS. Hopin alone had raised more than $1 billion. This is the story of the decisions that helped Goldcast survive the category and ultimately become one of the biggest MarTech acquisition stories of the last few years.Enterprise customers are won long before they ever sign a contract. We trace that idea through Goldcast's journey, from landing Drift as its first marquee customer and reaching its first $1 million in ARR, to the relationships that quietly compounded over the years and eventually led to an inbound from the likes of OpenAI and Anthropic.We discuss how retention has always been MarTech's biggest challenge and why AI doesn't fundamentally change that. And why acquisition, not an IPO, is the most realistic outcome for most companies in the category.This episode is about winning in a market everyone had written off, and the decisions that turned Goldcast into one of the few companies left standing.00:00 - Trailer00:36 - How Palash caught the startup bug05:51 - Meeting the co-founders08:50 - Fundraising has never been easy for Goldcast10:36 - How we got a term sheet in 2 days12:43 - We quit HBS and they became our first customer18:47 - Customers told us our product looked ugly19:50 - How Drift founder changed the course of Goldcast21:44 - When competitors raised $250 million23:31 - How Goldcast got high-profile angel investors30:33 - The elevator pitch of Goldcast31:06 - When companies in your space are crashing32:36 - Was virtual events even a valid space after COVID?43:15 - How Goldcast won OpenAI44:38 - What led to the acquisition53:33 - One thing Palash would change about the last 5 years56:58 - Founders should define company values58:48 - Why we had an unusually large post-sales team01:01:09 - Retention in MarTech has always been subpar01:04:36 - Is acquisition the only path for a MarTech company?01:09:16 - How Goldcast got great logos01:11:01 - How the three co-founders split roles01:12:05 - If not acquisition, then what?01:14:20 - How founders move to higher ACVs01:16:21 - The ethos of the founding team01:17:25 - The book that changed me-------------India's talent has built the world's tech—now it's time to lead it.This mission goes beyond startups. It's about shifting the center of gravity in global tech to include the brilliance rising from India.What is Neon Fund?We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that's done it before.Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we're doing it all at Neon.-------------Check us out on:Website: https://neon.fund/Instagram: https://www.instagram.com/theneonshoww/LinkedIn: https://www.linkedin.com/company/beneon/Twitter: https://x.com/TheNeonShowwConnect with Siddhartha on:LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/Twitter: https://x.com/siddharthaa7-------------This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.Send us Fan Mail

Join Todd Rogers, Co-founder and CEO of Moddy AI, for a paradigm-shifting exploration into the true nature of the artificial intelligence boom. For the past decade, building a production-ready predictive sports modeling business required millions of dollars in capital, an elite army of data scientists, and bespoke backend architectures—culminating in complex tools that only other data scientists could decipher. In this episode, Todd maps out how advanced LLMs and automated engineering workflows have completely rewritten this equation, moving past basic software optimization to open up entirely new categories of consumer and business software that were previously impossible to build.

Join Todd Rogers, Co-founder and CEO of Moddy AI, for a paradigm-shifting exploration into the true nature of the artificial intelligence boom. For the past decade, building a production-ready predictive sports modeling business required millions of dollars in capital, an elite army of data scientists, and bespoke backend architectures—culminating in complex tools that only other data scientists could decipher. In this episode, Todd maps out how advanced LLMs and automated engineering workflows have completely rewritten this equation, moving past basic software optimization to open up entirely new categories of consumer and business software that were previously impossible to build.

Nextech3D.ai CEO Evan Gappelberg joined Steve Darling from Proactive to announce the appointment of Jesse Carrillo as the company's new Vice President of Sales, a move management believes represents an important milestone in strengthening sales execution and accelerating revenue growth across its expanding technology portfolio. Gappelberg explained that Carrillo brings more than 15 years of experience within the event technology and enterprise sales sectors, including three years with Blackstone-backed Cvent, one of the leading global event management and hospitality technology platforms. The company believes his extensive background provides Nextech3D.ai with valuable expertise in enterprise customer acquisition, event industry operations, and scalable go-to-market sales strategies within the rapidly evolving global events market. According to Gappelberg, Carrillo's experience working within large-scale event ecosystems positions him well to help Nextech3D.ai further expand adoption of its AI-powered event technology solutions. His knowledge of enterprise customer requirements, strategic account management, and event technology infrastructure is expected to support the company's efforts to deepen relationships with both existing and prospective clients. Beyond his event industry expertise, Carrillo has also demonstrated success in building, managing, and scaling high-performing sales organizations. Throughout his career, he has led enterprise commercial growth initiatives designed to drive recurring revenue expansion and improve customer engagement, experience that Nextech3D.ai believes will be highly valuable as the company continues to scale. In his new role, Carrillo will oversee Nextech3D.ai's global sales organization and lead initiatives focused on expanding enterprise customer relationships, driving new client acquisition, and executing a broader land-and-expand strategy across existing accounts. The company also expects him to play a key role in increasing monetization opportunities across several of Nextech3D.ai's business platforms, including Eventdex, Map D, and Krafty Labs. #proactiveinvestors #nextech3d.al #otcqx #nexcf #cse #ntar #EvanGappelberg #EventTech #KraftyLabs #EventTechnology #AI #ExperientialMarketing #HybridEvents #VirtualEvents #EventMarketing #ExperienceEconomy EnterpriseSales #TechLeadership #RevenueGrowth #AIInnovation #DigitalTransformation #EventIndustry #BusinessTechnology #cvent #jessecarillo

About Episode One: Singapore has a 2040 vision for the future of business events. What does that mean for the rest of APAC? In the latest episode of Business of Travel, GBTA's APAC MICE Power Talks series, Navodit  Srivastava, Hospitality Cloud Leader for Cvent in Asia Pacific, sits down with Carrie Kwik, Executive Director, Conventions, Meetings & Incentive Travel, Singapore Tourism Board to explore how one of the region's leading destinations is preparing for the next two decades of MICE growth.   They unpack infrastructure investment, sustainability priorities, evolving buyer expectations, and what it takes for destinations to remain competitive in a complex regional landscape.   About APAC MICE Power Talks GBTA APAC MICE Power Talks is a thought-leadership podcast series created by the GBTA APAC MICE Committee to explore how the business events industry is evolving across Asia-Pacific. Designed for corporate buyers, destinations, venues, DMCs, and industry partners, the series brings forward practical conversations on strategy, innovation, sustainability, technology, and the future of meetings and events in one of the world's most dynamic regions. Each episode features candid discussions with industry leaders and decision-makers, focusing on real challenges and opportunities shaping MICE programmes today. The intent is not promotional, but insightful—offering perspectives that help planners, suppliers, and stakeholders make better-informed decisions in a complex, multi-market environment. A defining feature of the podcast is its destination-focused approach. Selected episodes spotlight specific APAC destinations, including established hubs and emerging markets. These conversations go beyond surface-level narratives to examine each destination's MICE ecosystem—covering infrastructure, policy developments, sustainability initiatives, talent, technology adoption, and the unique experiences they offer to global and regional buyers. By combining destination voices with corporate and industry perspectives, GBTA APAC MICE Power Talks provides a balanced view of how destinations are positioning themselves for the future of business events. The series serves as a platform for shared learning, regional collaboration, and forward-looking dialogue—bringing APAC destinations into focus through meaningful, industry-led conversations. Music track is Space Jazz by Kevin MacLeod  Licensed under Creative Commons: By Attribution 3.0 License 

Pradeep Mannakkara (CIO) and Ben Mayrides (CISO) of Cvent explain how they govern AI agents at scale across their 5,500-person organization, which now has over 6,000 agents in production. In this fireside chat recorded at a Glean event in NYC, they walk through the AWARE framework developed by Glean's Work AI Institute with Databricks and Palo Alto Networks, and describe the practical tradeoffs of moving fast while managing risk. The conversation covers agent identity, observability, cultural adoption, CIO/CISO dynamics, and what enterprise-grade AI governance looks like in practice.You'll discover:✅ Why traditional IAM and observability controls fail in agentic architectures where agents reason, delegate, and act autonomously✅ How Cvent deliberately encouraged 6,000 agent creations to build AI fluency before layering in moderation and metrics✅ The AWARE framework's five pillars: identity, context, guardrails, risk scoring, and ecosystem observability✅ Why "risk is too high" is never the final answer, only "risk is too high for now"✅ How Cvent filters AI demand through ROI gates before projects reach security review✅ Why replacing gut-feel security objections with shared criteria moves the CISO from gatekeeper to business partner✅ The sandbox-first approach that separates experimentation from production deployment✅ Why SOC 2 control criteria for AI agents are likely within 18 to 24 months⏱️ TIMESTAMPS0:00 Introduction and the AWARE framework0:34 Core challenges of agent governance2:43 What agents do for us and to us4:36 Applying the AWARE framework in practice7:09 Choosing platforms with built-in controls9:25 Making governance a cultural shift11:51 Earning trust through deliberate risk decisions13:49 Replacing gut reactions with shared criteria15:20 Managing the CIO/CISO tension18:54 Shared language for hard tradeoffs22:01 Go/no-go decisions are never one and done24:48 Advice for putting AWARE into practice26:38 Scaling to 6,000 agents

Recorded live on the show floor at International Confex, this episode features Felicia, Marketing Director at Cvent, in a conversation about event-led growth and why intentionality is everything. We cover why smaller, more intimate events are earning a bigger share of attention (if not always budget), how marketers and event planners need to work more closely together, and why the events industry has a blind spot when it comes to speaking the language of the people holding the purse strings. Felicia also shares a brilliant story about a salesperson who brought a printer to IMEX and why that kind of preparation is exactly what separates average event programmes from exceptional ones.

In this episode, co-hosts Ayelet Shipley and Christian Hassold delve into AI related acquisitions, particularly focusing on outsized valuation multiples and whether they are sustainable or extensible to the digital agency sector. They discuss the valuation multiples seen in recent AI focused acquisitions led by Meta, Nvidia, Cvent, and OpenAI, and opine on the race for talent in the AI era. The conversation highlights the evolving landscape of agency capabilities in the face of AI advancements and the potential for consolidation in the market. The hosts also explore the future of digital agencies and the opportunities that lie ahead for strategic acquirers in the AI domain.TakeawaysAI is driving significant M&A activity in the tech sector.Recent acquisitions show high valuation multiples for AI companies.The trend of acquiring talent over products is prevalent in AI M&A.Digital agencies must adapt to the changing landscape influenced by AI.There is a potential consolidation in the agency market due to AI advancements.Strategic acquirers are looking for speed to market through AI capabilities.The valuation of AI startups is often based on capital raised rather than revenue.The market for AI capabilities in agencies is still developing.Founders may need to be realistic about their exit multiples in the current environment.The future of digital agencies will be shaped by AI innovations.Chapters00:00 Introduction to AI Trends01:03 M&A Activity in AI05:16 Valuation Multiples in AI Acquisitions11:00 The Talent Acquisition Race15:18 AI's Impact on Agencies19:07 Future of Digital Agencies25:01 Opportunities in AI AcquisitionsConnect with Christian and AyeletAyelet's LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featured Hosted on Acast. See acast.com/privacy for more information.

WHAT YOU NEED TO KNOWNextech3D.ai acquiring Krafty Labs AI event engagement platform Serving global enterprise customers including GoogleNetflixMetaMicrosoftOracleCiscoand over 400 additional Fortune 500 and multinational clients.Nextech3D.ai Gains $1.1M in high-margin revenue and preferred-vendor status with major global brandsAddition of 400+ Fortune 500 customers doubles customers to over 1,000Unifies Three Platforms Unified Into One AI Event Solutions Ecosystem15 month period ending Mar 1, 2025 | Revenue: ~$3.5M | Gross Profit: ~$2.2MTargeting triple-digit growth in 2026, supported by expanding inbound demandTargeting $20–30 million in SaaS revenue over the next three yearsWhat happens when an emerging AI event-tech company suddenly doubles its customer base to more than 1,000 customers, including more than 400 Fortune 500 relationships and a business doing $1.1 million in year-to-date revenue - and folds it all into a single unified AI-powered event solutions platform?That's exactly what Nextech3D.ai just set in motion with its acquisition of Krafty Labs, an enterprise AI virtual and in-person event engagement platform trusted by Google, Netflix, Meta, Oracle, Microsoft, Cisco, Dropbox and hundreds more global brands.It's an all-cash deal that immediately expands Nextech's scale, accelerates its push into in-person enterprise events, and strengthens its vision of becoming a true one-stop AI Event Solutions provider..Together, Nextech3D.ai and Krafty Labs create a consolidated AI-powered platform designed for the rapidly modernizing $80 billion global event technology market. In this AGORACOM interview, CEO Evan Gappelberg outlines how the acquisition unifies three platforms unified into one ai event solutions ecosystem capable of achieving “triple digit growth” in 2026 and sets $20 - 30 million as a target within 2-3 years.Nextech3D.ai is transitioning from a single-solution supplier to a comprehensive event-tech platform operator. Its combined offering now spans registration, ticketing, badging, mobile applications, 3D mapping, AI matchmaking and virtual networking - tools that enterprise customers often source from multiple vendors. Krafty Labs accelerates this shift by opening pathways into major global organizations.At the same time, Nextech3D.ai is building a unified AI Event Operating System designed to integrate blockchain ticketing, event tokens, AR navigation and automated workflows into a single, intelligent framework to create a massive differentiator in a market rapidly moving toward automation and personalization.The company's 2026 go-to-market strategy focuses on three growth engines: cross-selling Nextech3D.ai's broader platform into Krafty's enterprise accounts, converting more than 100 double-qualified inbound leads each month and scaling a newly expanded sales organization. The company is targeting $20–30 million in SaaS revenue over the next three years, reflecting the strength of its product suite and the maturing enterprise pipeline.Gappelberg summarizes the inflection point clearly:“With 1,000 customers in our ecosystem and AI at the center of our platform, the scale of this opportunity is unlike anything we've had before.”Through Krafty Labs, Nextech3D.ai inherits relationships with global brands including Google, Meta, Netflix, Oracle, Spotify and Dropbox. These are active Krafty Labs customers with established event budgets, enhancing Nextech3D.ai's ability to introduce its full AI suite across multiple business units. Discussions underway in Dubai and the United States further broaden the company's expansion pathway.The acquisition also strengthens competitive positioning in a market long dominated by legacy incumbents such as Cvent. Nextech3D.ai's customizable AI-driven solutions and full-stack approach are increasingly aligned with what enterprise buyers are seeking.

Event folks like to joke about chaos, but Jay Schwedelson and Rachel Andrews get into what it actually takes to build a career inside that chaos. Rachel shares how she went from school events and holiday parties to leading a massive global events program, why “embrace the suck” is secretly great career advice, and what is really changing for attendees on-site. They also talk about burnout, boundaries, and how to build networking formats that do not make introverts want to hide by the coffee station.ㅤConnect with Rachel on LinkedIn and check out Cvent CONNECT in Nashville, her “big family reunion” style industry event that brings together event pros and event technologists from across the world.ㅤBest Moments:(01:45) Rachel's oldest-child energy, early love of bringing people together, and the moment she realized she wanted the events side, not PR.(05:10) How saying yes to “small” assignments like a company holiday party turned into a 15-year path to leading events at a huge brand.(08:05) Why attendees keep begging for “more networking” and how Rachel designs formats that actually work for introverts and ambiverts.(11:15) The problem with topic tables that go nowhere and how facilitators and “influencer hosts” can make roundtables worth showing up for.(14:10) Rachel's honest take on burnout, the myth of “do more with less,” and why she fiercely protects PTO and being present with her family.(17:20) What 1,000 last-minute registrations revealed about attendee behavior and how she is feeling about event budgets and growth heading into 2026.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Kate Hammitt, VP of Marketing at Cvent, and Alyssa Peltier, Director, Market Strategy & Insights at Cvent Consulting. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively.In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you.If you're looking to maximize the full potential of your events, this episode gives you the framework to start.Tune in to learn:Which event data points really matterTips for capturing insights without disrupting the attendee experienceHow to use event data for personalized campaigns and follow-upEpisode outline:(00:00) Meet Taylor Bohn(04:07) Event data in the era of privacy regulations(06:50) Ways to collect and analyze feedback data(13:01) Clarity on the goals and metrics of your event (18:23) Measuring brand awareness through events (20:20) Capturing data intentionally at every touchpoint(28:36) You have all this event data… Now what?(36:33) Personalize the buyer journey with insights(38:45) Must-have integrations in your tech stack(42:09) Proving event ROI to stakeholders(44:47) Data capture beyond just surveys___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

Dan J. Berger is an Israeli-American entrepreneur, author, and community builder known for creating ventures at the intersection of technology, hospitality, and human connection.He is the founder of Assemble Hospitality Group, a reimagined lodging concept designed to elevate the corporate retreat experience by blending hospitality, collaboration, and culture.Previously, Dan founded and scaled Social Tables, a pioneering event planning software company that transformed the global meetings and events industry. Under his leadership, Social Tables grew into the go-to platform for event professionals before being acquired in 2018 by Blackstone-owned Cvent in a landmark $100 million deal. Earlier in his career, Dan served on Capitol Hill as a congressional staffer, sharpening his skills in leadership and public service.A recognized thought leader, Dan has been honored with numerous industry accolades, including the Pacesetter Award from the Events Industry Council. He earned his BA from Hunter College and an MBA from Georgetown University. His latest work, The Quest: The Definitive Guide to Finding Belonging (ForbesBooks, 2024), explores the universal search for connection and purpose in both business and life.Beyond business, Dan is deeply engaged in civic and cultural initiatives. He is the founder and chairman of the Idaho Israel Alliance, fostering bridges between communities. He lives in Boise, Idaho, with his wife and daughter.

If you're an event professional, you've probably heard of Cvent CONNECT. It's the annual conference where event pros come together to explore what's next for the industry.In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 2025.Tune in to learn:How one big event can fuel your content and growth strategy all year longWhy immersive product experiences create lasting impactThe role  preparation plays  in building unforgettable eventsEpisode outline:(00:00) Meet the Splash Team(02:23) Maximizing your events for engagement (05:01) Cvent's product demos and tech tours(08:42) Insights from fellow marketers(11:15) Key learnings from CONNECT 2025___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution.

This is episode 780. Read the complete transcription on the Sales Game Changers Podcast website. This is an episode of the “AI and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured more ideas on how organizations should be using AI. Zeev and Fred brought on Cvent VP of Sales Operations and Enablement Franci Hirsch to discuss how they are leading the way in AI for selling effectiveness application. Find Franci on LinkedIn. FRANCI'S TIP: “Before you invest in tools or declare that AI will transform your work, take time to educate yourself. Even a few foundational courses can give leaders the knowledge and confidence to inspire their teams to act.”  

Events aren't random acts of marketing, and they shouldn't be treated that way.In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.Tune in to learn:How to build a cohesive event-led growth strategy Proven ways to measure event ROI that will resonate with leadershipEssential technology and processes to scale your event strategy Episode outline:(00:00) Meet Kate Hammitt and Matt Heinz(02:52) The impact of ELG on growth and goals(06:24) Aligning teams around one event strategy(11:21) Mapping events on the customer journey(16:13) Qualities of robust event tech (20:30) Building your ELG team and playbooks(25:40) Event-Led Growth Maturity Model (30:17) Getting C-suite buy-in and starting small ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

This is episode 766. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Patrick Smith, former CMO at Cvent and Deltek. Find Patrick on LinkedIn.  PATRICK'S TIP: “Treat sales and marketing as one team with shared goals. Stop passing leads over a wall—sit in each other's meetings, align on the plan, and build an in-it-together mentality where both sides are accountable for pipeline and revenue.”

Events have always been a powerful way to connect, but in the world of B2B marketing, they often don't get the recognition they deserve as a proper growth channel. Today, event-led growth is making a strong comeback, particularly as people yearn for genuine human connection in a tech-heavy, AI-driven world. When done right, events become much more than a one-time experience. They are strategic moments that drive revenue, build relationships, and fuel pipeline growth.In this episode, Kate Hammitt, VP of Marketing at Cvent and an event marketing veteran, shares insights from her extensive experience running events, from the US Open to major trade shows. She breaks down how event-led growth is evolving, why rigor and data are crucial, and how to create events that not only deliver exceptional experiences but also generate ongoing value through content and follow-up. Kate also shares smart tips on measuring success, curating the right audience, and using personalization to make every event meaningful.In this episode, you'll learn:What event-led growth means, and why it needs a clear strategyHow to measure event success beyond just attendance and anecdotesWays to use data and AI to personalize and elevate event experiencesPractical advice for identifying gaps in your buyer's journey where events can add the most valueJump into the conversation: (00:00) Introducing Kate Hammitt and event-led growth (05:19) Defining event-led growth and the role of strategy (07:24) Post-event follow-up and measuring impact (09:30) What makes a good event (10:22) Content creation and attendee experience (12:04) Trends in personalization and peer connections (15:06) How clients are shifting event budgets and formats (16:23) Using data and AI to personalize events (19:04) Kate's favorite events and career highlights (20:22) Advice for starting or scaling an event program

In among the event tech-world for 20 years, working with the likes of Cvent and SwapCard, Kevin Singh launched data integration platform RunMerge little over four months ago. Prompted by host Adam Parry, Kevin, who's picked a luxuriant backdrop, details his career history before focusing on the here and now. This episode is about the triggers that spurred Kevin and company to develop a solution to the industry's ‘biggest pain point', data integration. Getting systems, which can be rooted in their own language, to talk to each other via RunMerge, a behind the scenes translation model. The conversation pushes the platform's bridge between people/relationships and tech. It details multi-tenant architecture, and how RunMerge can migrate to client clouds for super security, custom connectors, and who are the early adopters… To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

DanJ.Berger(www.danjberger.com) is an Israeli-American entrepreneur, author, and community builder dedicated to fostering connection and belonging. His book,The Quest: The Definitive Guide to Finding Belonging(Forbes Books), cements his place as a thought leader on this essential human need. As the founder of Social Tables, an award-winning event design software company acquired by Blackstone-owned Cvent for $100 million,Danrevolutionized the events industry, helping people connect at scale. A recipient of multiple awards including the Pacesetter Award from the Events Industry Council, he now leads Assemble Hospitality Group, reimagining corporate retreats to cultivate belonging and transform team dynamics.An avid community builder,Danfounded the Idaho Israel Alliance, a nonprofit combating antisemitism in the wake of the October 7 attacks in Israel. He also spearheaded a prominent Idaho men's group and is an active participant in YPO and Tiger 21. He holds an MBA from Georgetown University and lives in Boise, Idaho with his wife and daughter.  

Dan's Journey to Idaho Retreats In this episode, Michael welcomes Dan to discuss his incredible journey from Israel to the United States, where he built a career in programming and later wrote a book to help people discover their sense of belonging. Now, Dan is focused on building retreat venues nationwide, creating spaces for people to reconnect with themselves and others. Michael shares a personal story about his cousin, who turned a passion into a thriving business, reinforcing that pursuing what truly fulfills you can lead to success. Dan explains why he chose Idaho as a base for his retreats, highlighting the state's balance of recreation and work-life harmony. Michael reminisces about his experiences in Idaho, including an unforgettable snowball fight in 95-degree weather. Overcoming Personal Challenges to Find Belonging Michael and Dan dive into the deeply personal journey of overcoming challenges, from addiction to finding true purpose. Dan reflects on his own path of self-discovery, which led to writing his book on belonging. He shares a powerful insight: before we can feel a sense of belonging in our careers or teams, we first need to cultivate it within ourselves. They explore how self-awareness and understanding are crucial in fostering a work environment where people feel seen, heard, and valued. Michael reinforces that personal growth isn't just about success—it's about aligning with what truly matters. Building Strong Teams Through Connection Michael shares his experience working for an insurance automation company in the late '90s, where he and a team of 12 traveled across the country to install automation systems at independent insurance agencies. Recognizing the need for team cohesion, leadership made it a priority to bring everyone together at least once or twice a year. This simple investment in team bonding paid off, leading to a tight-knit group that could execute high-stakes projects—like a complex, week-long installation in New Orleans—with confidence and success. The key takeaway? A strong sense of belonging isn't just about the workplace—it's about trust, collaboration, and shared purpose. The Power of Belonging in Leadership & Business Dan and Michael close the conversation by emphasizing the importance of fostering belonging in organizations. Dan shares his simple yet powerful framework for building psychological safety and engagement at work. He introduces his new company, Assemble Hospitality, and discusses his book, which lays out strategies for leaders to create cultures of belonging. Michael reflects on his own experiences working at companies that truly prioritized a sense of connection—and the stark contrast of workplaces that failed to do so. They also touch on the challenges men face in today's society when it comes to identity and belonging, reinforcing the need for self-discovery and purpose-driven leadership. This episode is a must-listen for anyone looking to create meaningful connections, whether in business or in life. Dan J. Berger (www.danjberger.com) is an Israeli-American entrepreneur, author, and community builder dedicated to fostering connection and belonging. His book, The Quest: The Definitive Guide to Finding Belonging (Forbes Books), cements his place as a thought leader on this essential human need. As the founder of Social Tables, an award-winning event design software company acquired by Blackstone-owned Cvent for $100 million, Dan revolutionized the events industry, helping people connect at scale. A recipient of multiple awards, including the Pacesetter Award from the Events Industry Council, he now leads Assemble Hospitality Group, reimagining corporate retreats to cultivate belonging and transform team dynamics. An avid community builder, Dan founded the Idaho Israel Alliance, a nonprofit combating antisemitism after the October 7 attacks in Israel. He also spearheaded a prominent Idaho men's group and actively participated in YPO and Tiger 21. Dan holds an MBA from Georgetown University and lives with his wife and daughter in Boise, Idaho.  

Today, I'm in conversation with Dan Berger. Dan is an Israeli-American author and entrepreneur. He is the author of The Quest: The Definitive Guide to Finding Belonging (ForbesBooks). He is also the Founder and CEO of Assemble Hospitality Group, a boutique lodging concept for corporate retreats. Previously, Dan was the Founder and former CEO of Social Tables, which was acquired in 2018 by Blackstone-owned Cvent for $100mm. In this one, we dive into building businesses in his new home town of Boise Idaho; the pillars of community and belonging, which leads us to some more personal corners of Dan's life including his battle with sex addiction, and what he's focused on going forward. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever felt like you're faking it - trying to fit in somewhere you're supposed to belong, but it just feels... off? Dan J. Berger, author of The Quest, reveals how understanding your unique belonging archetype can transform your experience of connection and community. Discover practical tools to move beyond surface-level relationships and find genuine belonging in a world of performative connection.About Dan J. BergerDan J. Berger is the author of The Quest: The Definitive Guide to Finding Belonging and founder/CEO of Assemble Hospitality Group, a boutique chain of corporate retreat centers. He previously founded and led Social Tables, an event-planning software platform, which he sold to Blackstone-owned Cvent in 2018 for $100 million. Through his personal journey from childhood trauma to entrepreneurial success, Dan has developed practical frameworks for finding authentic belonging.Topics CoveredThe true definition of belonging and why most advice misses the markThe four belonging archetypes and how to find yoursFive essential skills for developing "belonging intelligence"The five C's test for evaluating your belonging fuel and how this can help youStay to the end for Dan's philosophical take on what it means to be "already free" through the lens of determinism versus free willResourcesTake the Belonging Archetype QuizGet Dan's book: "The Quest: The Definitive Guide to Finding Belonging"Learn about Assemble Hospitality Group: Urban retreat centers for corporate teamsConnect with Dan: danjberger.com

On this episode of the Skift Meetings Podcast, we delve into the transformative impact of artificial intelligence on the events industry while emphasizing the enduring importance of human connection. This episode — recorded live at Event Tech Live London — features Colja Dams, Co-CEO of VOK DAMS, in conversation with Miguel Neves, Editor-in-Chief of Skift Meetings. As CEO of VOK DAMS, Dams brings a unique perspective on how technology is reshaping event experiences without compromising their fundamental purpose: bringing people together meaningfully. The conversation explores the fascinating intersection of cutting-edge AI capabilities and traditional event management principles, touching on everything from attention spans in the TikTok era to the future of mindful events. Dams's insights, drawn from his company's extensive experience managing thousands of events annually and their recent partnership with Cvent, reveal a nuanced understanding of how AI can enhance rather than replace human expertise in the events industry. Key Discussion Points: Attention Spans and Event Design: The decreasing attention span of modern audiences is reshaping event formats, moving away from lengthy sessions toward impactful 20-minute presentations while still maintaining opportunities for deep-dive content through masterclasses and breakouts. Personalization and Human Curation: While AI can help with personalization, human curation remains crucial. Some events are now offering specialized guided experiences for VIP attendees, creating "events within events" that maximize value through human expertise. Data-Driven Decision Making: AI and automation are transforming event management by providing comprehensive data analysis capabilities, helping organizers make informed decisions from strategy to execution while learning from past events' successes and failures. The "Burger Model" of AI Implementation: Successful AI integration requires human input at both ends of the process - initial prompting and final editing - similar to how smartphone photography still benefits from human expertise despite advanced AI capabilities. The Future of Mindful Events: While digitization continues to advance, the future of events lies in creating meaningful personal connections. Technology should enhance rather than replace these human interactions, focusing on generating valuable in-person experiences. Dams emphasizes that while AI and automation are transforming event management, the human element remains crucial for creating meaningful experiences. The future lies in finding the right balance between technological efficiency and personal touch. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Subscribe to @SkiftMeetings and never miss an update from the meetings and events industry.

On this episode of the Startup of the Year Podcast, our host, entrepreneur, and investor, Frank Gruber (https://www.linkedin.com/in/frankgruber), is joined by Dan Berger.   Dan Berger is an entrepreneur with a strong track record in the event planning industry. He is the Founder of Assemble, a boutique chain of corporate retreat centers designed to enhance team collaboration and productivity.   Previously, Dan founded Social Tables, an event-planning software company that made waves in the industry and was acquired by Cvent for $100 million in 2018. He is also the author of the upcoming book, “The Quest — The Definitive Guide to Finding Belonging.”    Watch the podcast on our YouTube channel: https://www.youtube.com/watch?v=9mvb3nJzq7U    We invite you all to join our Startup of the Year community today to access the support, expert advice, and resources you need to elevate your startup by going to: www.est.us/join   Thank you for listening, and as always, please check out the Established website and subscribe to the newsletter at: www.est.us   Subscribe to the Startup of the Year podcast: https://podcast.startupofyear.com/   Subscribe to the Established YouTube Channel: https://soty.link/ESTYouTube …… Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their companies to the next level. We are a competition, a global community, and a resource. Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year. Check out Startup of the Year at: www.startupofyear.com   The program includes in-person and virtual events, including our annual SXSW startup pitch and competition. All of this culminates at our Startup of the Year Summit, where the Startup of the Year winner is announced and has an opportunity at a potential investment.   Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year. Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals. Check out Established at: www.established.us Connect with us on X - @EstablishedUs and Facebook - facebook.com/established.us 

The Meetings & Events Committee (EMEA) brings you this podcast which showcases How Radisson Hotel Group is using AI to optimize venue sourcing for buyers and suppliers. In this episode, Verónica González, a member of the GBTA M&E Committee, and head of Hotel Distribution Account Management at Amadeus IT Group, talks with Mandy Stam from Radisson Hotel Group and key technology partners, to learn more about how Radisson Hotel Groups optimizes M&E RFP Response Time, Conversion Rate and Revenue Generation with the use of AI. They share expertise and insights regarding • M&E Demand trends. • Buyers' behavior. • Suppliers' challenges. • How suppliers are using AI to better serve buyers. • RPA and AI trials and errors. • Outcome expected. • Challenges faced & Lesson learned. • Keys to success: flexibility, partnership, innovation, etc. • Results achieved Names: • Verónica González, a member of the M&E Committee, global head of Hospitality Distribution Account Management at Amadeus IT Group. • Mandy Stam, Senior Director Business Solutions, Radisson Hotel Group. • Felix Undeutsch, Co-Founder Hivr.ai. • Tony Marcelli, Director of Product Management at Cvent. • Gonzalo Fortuny, Partner at EY   Music track is Space Jazz by Kevin MacLeod  Licensed under Creative Commons: By Attribution 3.0 License 

Orlando was just recognized as the top meeting destination in North America by Cvent--an accolade it has won nine times! While winning Cvent's top destination slot is nothing new for what is arguably the most popular meetings destination in North America, there's certainly plenty going on in this Central Florida powerhouse.Meetings Today's Tyler Davidson sat down with Casandra Matej, president and CEO of Visit Orlando, on the exhibit floor of IMEX America to get the skinny on major new happenings, from top-flight resorts such as Evermore Orlando Resort to the splashy new Live! at The Pointe Orlando event venue, four new Michelin-starred restaurants that speak to its hot dining scene, theme park special event venue additions and how the destination is gearing up to play a big role assisting Floridians as Hurricane Milton churns its way toward the west coast of the state.

From sales director at Mentor Direct Marketing to vice president, European sales, at software solutions giant Cvent, nearly 30 years later, Jamie Vaughan has been in the thick of event technology.     In this episode, a fast, informative 35 minutes, Jamie takes host James Dickson back to the days, the trials of analogue registration, through the impact of digitising the process, and beyond.   James highlights SaaS, putting data to work, apps, good and bad technology.   An unabashed, eloquent proponent of AI, Jamie talks tracking success, visitor analysis, how physical manifestations of technology are adding to events rather than replacing them, before going on to detail the pandemic's impact on Cvent, the learnings. And how the company focused on evolution rather than ‘pivoting'.       To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

Ever wondered how a company can grow from $5 million to $200 million in revenue and eventually go public on the New York Stock Exchange? You're in for a treat! In this episode, we sit down with Eric Eden, a marketing expert with over 20 years of experience leading internet service and SaaS companies. Eric shares his incredible journey, from working at the original dot-com domain registry to playing key roles at Vario and Cvent. He offers fascinating insights into the evolution of e-commerce and SaaS, giving us a behind-the-scenes look at the strategic vision it takes to achieve massive business growth.But that's not all what does it really take to leave the corporate world and launch your own startup? We dive into the entrepreneurial story of two colleagues who, after their previous successes, pooled $5 million to start a self-funded company. They share their game-changing marketing strategies, using everything from guerrilla marketing to partnerships, and even newer channels like podcasting and YouTube. Their focus on maximizing ROI for every marketing move is full of valuable lessons for anyone looking to make the most of their marketing efforts.Curious about where AI fits into all of this? Eric also explores how AI is reshaping marketing, from simplifying attribution with tools like Dig Growth to streamlining content creation with Descript for audio and video editing. We cover the importance of personalized buyer journeys, traffic strategies that work, and why some traditional tactics, like long blog posts, may no longer be effective. Plus, get a sneak peek into a new platform launch, the growing trend of fractional hiring, and what sets successful entrepreneurs apart. Whether you're deep into marketing or just starting out, this episode is packed with insights, strategies, and inspiration you won't want to miss.Connect With Eric Eden:• http://www.x.com/ericjeden• https://www.instagram.com/ericjeden• https://www.linkedin.com/in/cmo-ericeden/ Support the show

Our weekly Trendsetter Tuesday podcast series checks in with Rachel Andrews, senior director of global meetings and events for meetings and events industry technology giant Cvent. After signing on with Cvent in 2011, Andrews built its event program from the ground up. Fourteen years later, she leads a team of 30 managing some 1,200 events every year. She also has catapulted Cvent's annual user conference, Cvent CONNECT, into a globally recognized industry event. Andrews is also the co-host of Cvent's Great Events podcast and is an MPI International Board of Directors member, sought-after speaker and respected mentor and leader.

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.=================================================================Best Moments:(00:49)Kristen's role at RingCentral and her journey in the event tech industry(04:31) Explore how journey mapping can provide deeper insights into attendee behavior(07:46) Diving into more granular data for better event outcomes(09:22) Why seamless integrations in event technology platforms are critical(12:39) Kristen shares her predictions on where event tech is headed(14:57) Challenges and opportunities in creating lasting event communities(16:17) A personal glimpse into Kristen's background in singing and performances=================================================================Guest Bio:Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Reggie Aggarwal is the founder and CEO of Cvent, the largest event software company. Reggie has led Cvent through numerous highs and lows - from the brink of bankruptcy to getting acquired by Blackstone last year for $4.6 billion. Reggie joins Adam to share his journey and his best lessons learned along the way. Reggie and Adam discuss a wide range of topics: entrepreneurship, leadership, team-building, career development, crisis management, culture, and much more.

On this episode of Fast Forward, host Logan Pratt interviews Stephen Cutchins, one of the foremost experts on accessibility in the meetings and events industry on what the future of accessibility looks like in the industry and how planners can better incorporate accessibility in their events. Stephen Cutchins joined Cvent in 2022 as senior manager of accessibility and has spent over 15 years helping clients achieve accessibility-related goals. In prior work leading accessibility programs, he worked closely with People with Disabilities, including those who were Blind, Deaf, or had physical disabilities. Stephen has a passion as well as firsthand experience understanding how People with Disabilities use the web. As Cvent's Senior Manager of Accessibility, Stephen works to ensure that our products are both usable and enjoyable by attendees who have disabilities.

In the latest episode of the Skift Meetings Podcast, we take a deep dive into event tech based on the findings of the Skift Meetings Event Tech Almanac 2024. We explore the significant transformations the event tech sector has undergone and discuss the evolving demands on event tech and the latest solutions on offer. Major Industry Shifts The pivot to virtual event platforms during the pandemic marked a turning point for the industry. Companies like Hopin experienced meteoric rises but faced challenges that led to a decline and eventual sale of assets. Meanwhile, stalwarts like Cvent have shown resilience, maintaining their footholds amid fluctuating market dynamics. Recent movements, such as Webex's decision to stop marketing products to planners, highlight the sector's ongoing realignments. These changes underscore the industry's volatility and the necessity for adaptability among leading players. Platform Evolution This year's Event Tech Almanac focuses on a curated list of 85 key platforms across twelve different types. The concentrated analysis provides insights into essential features like integration capabilities and complex pricing models. The report also emphasizes the critical need for robust data security and transparent pricing structures. These elements reflect the sector's response to demands for greater clarity and accountability in service offerings. Data Security and Ownership Concerns Data security is more important than ever in event technology. The almanac's findings strongly emphasize robust data protection measures, a response to the growing concerns about data privacy across digital platforms. Data ownership models among different providers are crucial considerations for planners concerned with data sovereignty and security. Shared versus exclusive data rights have clear implications with potential risks and benefits. Future Trends and AI Integration Looking ahead, the integration of artificial intelligence stands out as a promising development within event technology. AI is set to play a significant role in refining user engagement and simplifying complex operational processes through automation and predictive analytics. AI will undoubtedly be leveraged to enhance event planning and execution, potentially transforming the landscape of event tech by making platforms more intuitive and responsive. Conclusion The Skift Meetings Event Tech Almanac 2024 is an essential resource for understanding the complexities and dynamic nature of the event technology sector. Available for free download, it offers a wealth of information and strategic guidance crucial for navigating the evolving market.

I've been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize.He calls it “The only significant American award for comedy…except for money.”It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately this art we do is a business art. And the ultimate measure of success is often monetary.So when I saw this lesson in a podcast guest application – ‘make people money' – I wanted to dive deeper.To hear the story behind that lesson – why he left another job function to join the marketing department – along with many more lesson-filled stories, I talked to Brad Gillespie, GM of Cvent Consulting, Cvent (https://www.cvent.com/).Cvent was a public company, until it was acquired by Blackstone for $4.6 billion last year.Gillespie estimates that over his 20 years in marketing his campaigns have influenced $1 billion in revenue.Stories (with lessons) about what he made in marketingHere are some lessons from Gillespie that emerged in our discussion.Top-down vs. bottoms-upMarketing's number is the sales' numberMarketing's job is to help the product winMake people moneyBe the causeGet it done. Do it right.Discussed in this episodeMarketing Research Chart: What information do marketers ask for on list registration forms? (https://www.marketingsherpa.com/article/chart/information-list-registration-forms)Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)Get even more ideas by pasting the URL for this episode into the Analysts – Video Transcript expert assistant in MeclabsAI (https://meclabsai.com/). It's totally FREE to use (for now). (Meclabs is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode, host Victoria Guido talks with Jessica Wallace, the CEO of Flok22, an innovative app designed to enhance real-time social networking. Victoria delves into Jessica's unique journey from her roots as a hairdresser to becoming a tech entrepreneur. They explore how Jessica's personal experiences and challenges, including being a military wife and navigating life post-divorce with three children, fueled her drive to create Flok22. Jessica's desire to connect people in real-time, especially in the post-COVID era, led to the birth of this groundbreaking app. Victoria and Jessica discuss their mutual passion for music, revealing how their hobbies provide a creative outlet from the demanding world of startups. Jessica shares her aspirations to return to playing the drums, a skill inspired by her family's musical background, and her journey in learning the instrument during the pandemic. On technology and entrepreneurship, Jessica dives into the challenges and triumphs of developing and marketing Flok22. She reflects on the importance of networking, particularly in the startup community, and how her app addresses the inefficiencies and awkwardness often encountered at networking events. Victoria and Jessica discuss the evolution of Flok22, emphasizing its focus on enhancing in-person connections and its pivot towards a more event-centric approach, as well as the future of networking, the potential of Flok22, and their shared enthusiasm for making meaningful connections, both professionally and musically. Flok22 (https://flok22.com/) Follow Flok22 on Facebook (https://www.facebook.com/flok22?mibextid=ZbWKwL), Linkedin (https://www.linkedin.com/company/flok22/), or Instagram (https://www.instagram.com/flok22app/). Follow Jessica Wallace on LinkedIn (https://www.linkedin.com/in/jessica-wallace-b9526361/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Jessica Wallace, CEO of Flok22, the app that helps you make friends and grow your network in real-time situations. Jessica, thank you for joining us. JESSICA: Thank you for having me. VICTORIA: Yeah. Well, just to get us started and warm up here, Jessica, is there any new skill or any skill you've come back to to practice more recently to kind of take your mind off of all the founder stuff that's happening? JESSICA: Yeah. It's been a busy past two months of events and things like that. So, I've kind of been taking a little bit of downtime. I am hoping to start practicing the drums. I play those, and I haven't been doing that in a while. They've been kind of staring me down, so... VICTORIA: So, were you a drummer before? Were you in a band, or? JESSICA: No, never was in a band. Actually, my dad and my uncle were drummers in a band. And as a kid, I would kind of pick up the drumsticks. And I remember my uncle kind of saying like, "Hey, is that Jessica down there?" Because I would sound like I was playing [laughs] something. Yeah, it took me a while to get into it. But during COVID, I picked it up and started practicing. VICTORIA: I love that. So, do you have a whole drum set at home, or do you have one of those, like, electric? JESSICA: I have both. I have the electric one, which I think I'm going to kind of get out and mess with. But I have an actual full drum set. It's like a TAMA light blue little set. VICTORIA: That's so fun. I like playing the drums, but I never made the leap to actually own my own drum set. So, whenever my friends have it, though, I can play, like, maybe one or two beats on [laughs] it. Nothing that impressive, but yeah, it's a lot of fun. JESSICA: Do you play any other instruments? VICTORIA: Yeah, I've always...I played piano when I was younger, and then clarinet and bass guitar through, like, middle school and high school. I did have a band in college. We played two shows, and they were both at my house, which was a lot of fun. JESSICA: [laughs] VICTORIA: I had kind of stopped playing music, and then when COVID happened, it was like, well [laughs], I guess I need to find another hobby again. So, I picked up piano again. And now I've been playing keyboard and trying to sing at the same time, which has been entertaining for everyone in my household, so...[laughs] JESSICA: Very cool. Too bad we didn't, like, catch up during COVID time. We could have started a band. VICTORIA: Yes. Yeah. I'm trying to think of a way to get more disciplined about practicing, actually, because that's...I know people who practice for, like, three hours a day every day. And I'm just like, how do you make yourself sit there for that long [laughs]? JESSICA: That's definitely been the challenge with me. And then, of course, being in a startup, and then, you know, that kind of got put on the backburner, but I hope to pick it up. VICTORIA: Yeah, right? So, we met at San Diego Startup Week, which was a fantastic event here in San Diego; a different location every night and, different speakers, and all of these really interesting people to meet. So, why don't you tell me a little bit about what brought you to San Diego Startup Week? JESSICA: Well, first things first is being a startup here in San Diego, so that made me go. And I knew it's very important, the more I'm realizing, to build your network and connect with people, and especially just within the community, getting yourself out there to be known, talking to other companies, even just showing your support to other startups. It's such an important thing to do. VICTORIA: And your app, Flok22, specifically, solves some problems people might have with going to an event like that and trying to make friends and network with people. So, can you tell me a little bit more about the initial problem you had when you just came up with the idea for the app? JESSICA: So, the initial problem was kind of around COVID time when everything opened back up. And there was this plethora of meetup apps that everybody was on trying to make these connections. And I would start to go out with friends, and as I'm looking around, it was that weird, awkward time where you couldn't talk to anybody you didn't come with. And I would literally see people, including my friends, swiping on matching apps while they were sitting at the table, but nobody was talking to one another. And that's when I realized we needed something that was more venue-based, where it was like, hey, I'm here. I'm out. Let me see who's available to connect. And that's where the concept came about. And then, during a lot of these networking events, I started to realize the same thing. It was people trying to network, and we're still doing the old-school name tags and signing our name on a paper. And it would just be so much more easier to have everybody on that one platform to connect with a little bit more effective and efficiently. VICTORIA: And so, how long has it been since you had this idea and you've been in this journey with Flok22? JESSICA: Well, it's been a little over two years. Right around COVID is when I got the idea. I was a hairdresser for, like, 20-plus years and wasn't working and at home with my three kids. And the idea just was kind of pricking at me. And it took me a while to try and figure out, you know, how can I do this? How can I, with no funds, you know, newly divorced, three kids, how am I going to start an app? And I just kept pushing on trying to connect with the right people and build a product. VICTORIA: I love that. What inspired you? Like, you had this idea for an app. And you're like, you know what? I'm going to make it work. Like, what kept you going? What made you think this is a thing I can put my time and energy into and be successful? JESSICA: You know, there's a lot of factors. I feel like it's just one of those things where you kind of just...you know how you just get that instinct and idea, and you're like, I just can't let it go? And I remember hitting a low point because I had tried to call different development teams. I had tried to do it on my own. And I felt like I wasn't getting anywhere. And I was literally walking on a treadmill, and a friend gave me this YouTube thing to listen to, and it was Les Brown. And he was talking about if you were on your deathbed, you know, these ideas and these dreams, they're just staring you with angry eyes because they came to you for life. And it, like, hit me, like, very intensely to where I was like, I have to do this. I can't just look back in my life and be like, I had this idea. I know somebody's going to do it because everybody would be like, "This is a great idea." So, it's just a matter of you just got to keep going. VICTORIA: Well, I'm glad that you're working on this because I can totally relate to that experience of, you know, for me, I came from Washington, D.C., and moved to San Diego. When I was in D.C., I had spent years in the meetup community and organizing meetups. And so, it got to the point where anytime I went to a meetup, I would know at least one person there. And now coming to San Diego, like, starting it all over again, was very daunting. And, like, walking into...what was it? San Diego tech event where there's, like, 100 people in this beautiful Balboa Park location and just being so nervous [laughs]. I'm like, who do I talk to? Like, how do I get started? And you immediately think I should just leave and go home [laughs]. But let me get a glass of Chardonnay and go over to the craft makers table and make some art and then I'll, like, feel a little bit better. So yeah, I'm curious, like, so you had this great idea. Like, you knew you wanted to put your effort into it. As you started going through the process of figuring out how to get started or how to find that market fit, was there anything that surprised you in your early stages that made you pivot into a new direction? JESSICA: Well, I would say just, like, hearing your story, so many of us have been in that boat. I used to be a military wife, so I was always picking up and moving. And the older we get, it's hard to build and start up your network again. And I see a lot of people posting on Facebook or, you know, Instagram, and they're, like, putting their profile out there trying to make friends. So, there's definitely a need for it. Originally, I wanted it more for the social aspect, which was coffee shops, bars, restaurants, being able to just check in and see who's there that is open to connect. One thing we did kind of start to realize is a lot of people, even though they want to make those connections, people are still nervous to claim that they're trying to, like, make a friend. So, the biggest thing that we learned in the product-market fit was people were more inclined to use it for networking. They felt a little bit more secure and safer that way. So, I would say that would be a thing that we kind of picked up on. VICTORIA: Yeah, that makes sense. Because when I'm going to networking, like, of course, I would love to find leads for people who need consulting work from thoughtbot or software development or platform engineering. But if you go in with that intention, it's disingenuous, and it's not very effective. Whereas if you go into a networking event with the intention to make friends and just to learn about people and to find common interest, it's, like, indirectly aiming at your target is the best way to actually get there [laughs]. So, it makes sense. And so, you pivoted into more events and networking. Has there been anything that you've found about that experience or that group of people that's surprised you, or? JESSICA: I do feel like the social side will pick up on it. I just think it's going to take a little bit more time. But with the networking, I wasn't really doing any of that until I got into this startup. So, I didn't even see the need for it until I got in there. And then here I am, you know, going to a table, trying to find my name tag, and everything's still very much old school when it comes to that. And so, that was what surprised me is just was, like, this would be perfect. Everybody's trying to exchange their LinkedIns. Everybody is trying to find the right person. And sometimes you get stuck in a conversation with somebody for 20 minutes, and it's some sales guy from who knows where, and you're just like, uh, I'm not really looking for that. You know what I mean? Great to connect, but got to go. So, it's so much better to just find the right people that you're looking for and network more efficiently. VICTORIA: Yeah, I don't know if this is that exact experience, but what I've kind of heard from other founders is sometimes you go to a networking event, and maybe you're looking for, like, mentors or people to help you or your own [inaudible 10:09]. And then there's more people trying to sell things to you [laughs] than there are, like, those actual people you're looking for who would help you. So, that's really interesting. So, now you've started to kind of really get involved in the networking. And I'm curious: how many events have you gone to so far this year? Do you have a rough estimate? JESSICA: I'm, like, trying to think. It's, like, such a blur because I really have been going to so many. And also, I've been a part of the SDAC E-track, which is the Angel Conference, San Diego Angel Conference that's coming up. So, we're hoping to get accepted in that. I'm going to say, at least this month, probably 12, I would suspect. VICTORIA: Wait, 12 this month? JESSICA: I think so, yeah. And some of them have been little ones. Like, I've done some happy hour events. There's these really cool, like, social happy hour events I've been trying to kind of partner up with. So, definitely some smaller ones, and then some bigger ones, and then including my E-track. So, that's kind of the calculation I have. VICTORIA: Wow, I mean, there's only been 15 days so far this month, so 13 events that's quite a lot [laughs]. I hope you do get some time to rest and play the drums later this month. But that's really exciting. So, I'm curious: as a founder, obviously, you have an event space networking app. But have you found other benefits from growing your network as an early-stage founder? JESSICA: Definitely. The biggest impact is connecting with these people. And whether you read that book, "Rich Dad, Poor Dad," they say, you know, "Poor people look for work, and rich people build networks." And it's true because I'm noticing that for myself. You get around these people, and most of the time, they really do want to help, or you just need to have the ask, you know, ask what you're looking for. And they're more than willing to set you up with other people to get partnerships. I ended up meeting somebody at the MIC Conference, which was in Vegas last month. And they connected me with somebody who now we are going to be partnering with them to have our app be used at their conference. So, it's as simple as that, just once you're in front of them and you get that more personal touch, and then they kind of refer you to other people. VICTORIA: Oh, that's great. And how does your app compare to the existing apps that are out there for networking at events or for managing attendees at events? JESSICA: Well, currently, there's not anything that's doing it in real-time. There is some conference events they have, like Cvent, Whova app. Personally, to me, it was just there's so much going on. You have the event, you know, vendors. You have the schedule. You have so much going on. And for us, our main thing is just connecting you to the right person. So, it's a more simplistic version of just being able to simply check in, see the profiles of the people that are there, see what it is that you're looking for, and know that you want to connect with them. Also, the other feature that we have is allowing you to see anybody that you may have missed when you leave. So, you can kind of easily filter through those profiles and decide who to reach out to. I mean, similar to maybe, like, a meetup, but it's more just on demand. There quite hasn't been anything that's doing it right instantaneously. VICTORIA: Yeah, and I can agree. I've used some of those apps before. And what I've noticed there's just not a ton of activity or user activity on the day of. And I'm curious to see...I really want to try out Flok, too. I know I'm like [laughs], I haven't had a chance to actually get in there yet, but it is on my to-do list. So, I'm curious, you know, as someone who didn't have a background in technology or building applications, like, how did you go about getting up to speed and finding the people you needed to help you actually build the app? JESSICA: Yeah, I mean, being a hairstylist, I was not tech at all. So, it's pretty interesting that here I am, you know, in this app development world. The main thing was just getting out there. I knew I had already been on so many apps just, whether it was some of the dating apps, meetup apps, so I knew how they operated and what I was looking for as a customer that I wanted to fix. Most of the time, it was heavily with all these pictures, and prompts, and things like that, and I would get bored of setting it up. It would take me, like, you know, 30-plus minutes. Not to mention, I call it, like, adding people to your cart. It's just very impersonal. You got so many people just piling people to their cart. You might talk to them for a little bit, then stop. And I think people are just kind of getting over it. It's time-consuming. It's a lot of time and planning, and sometimes you plan something and then...even with the girls meeting a friend, it's like they plan something for Thursday, and somebody cancels, and then you're SOL, you know? VICTORIA: Oh yeah. So, you had experience with using different apps for, like, networking or meeting people and making friends, and you saw that there was this gap. And then, how did you go to actually building the app? And were there any lessons that you learned in that process? JESSICA: That was my experience and why I was doing that. The main thing I did after that was I started hitting up events to find and recruit. That was how I started finding...I met my co-founder through a mutual friend. She's been wonderful. She's, like, complete opposite of me. She's, like, the business-organized one. Like, hey, we need an LLC. We need this. We need that. I'm more just the idea and brains and kind of behind the scenes. Then I started going to some tech events, met our UI UX designer, Laura, who's been fantastic. So, that would be my advice to people. If you're looking to build and you're trying to find the right people, of course, LinkedIn could be a good spot. Y Combinator could be a good spot. For me, I think going out there and actually making the personal connections and meeting the people and ask them and find what you're looking for. VICTORIA: And you could now even use Flok22 to find your early founder team [laughs]. JESSICA: Exactly. See? VICTORIA: That's awesome. MID-ROLL AD: Are your engineers spending too much time on DevOps and maintenance issues when you need them on new features? We know maintaining your own servers can be costly and that it's easy for spending creep to sneak in when your team isn't looking. By delegating server management, maintenance, and security to thoughtbot and our network of service partners, you can get 24x7 support from our team of experts, all for less than the cost of one in-house engineer. Save time and money with our DevOps and Maintenance service. Find out more at: tbot.io/devops. VICTORIA: So, you went out, and you just met people, and you had this compelling vision of what you wanted to build and were able to recruit them onto your team. Was there anything...you know, you've been at this for two years now. Through the development process, was there anything you learned about what to do or what not to do in how you engage with your designers and developers? JESSICA: You know, it's like, we dove out there, like, headfirst. And then there was a period of time where we needed to pause and re-calibrate, and that was due to the fact that you have to be very diligent in looking for development if you're outsourcing. If you know a CTO or you have somebody in-house that, you know, you're working with, you may not have the problems that we ran into. But with outsourcing, there's still very much a gray area. And we ended up getting a product that was not really functional and had a lot of issues, which caused a huge setback for us. It was a great, you know, lesson learned if that. But you have to be really particular on who you're finding. I would suggest heavily on finding somebody that is a referral from somebody that you know, as a matter of fact, that they use. Because nowadays, there's times that they can almost, like, fake what they have. I mean, they might have references. They'll put stuff up on their website showcasing products that they did, and those aren't even products that they did. So, we ran into a huge deal with that. But it made us take a step back. We re-honed in on our user persona, had our UI UX designer redesign everything, and came back out here again. VICTORIA: Yes, because people will let you pay them to build anything [laughs]. JESSICA: Oh yeah. VICTORIA: But it may not be exactly what you wanted. And what you said, going with someone who is a referral, going with someone who, I think, clearly demonstrates that they need to understand the underlying issue, as opposed to just being willing to take whatever requirements you have and build it. That's a big differentiator for companies. And it can be frustrating because I think, you know, for thoughtbot, sometimes people come to us, and they're like, "We already have the designs. We already know what we want. You just build it for us." And we [inaudible 19:21], like, coach them around that. Like, are you sure? Like, let's look at your market validation, and let's look at your product fit. And, you know, let's go back and make sure that we're all aligned and that you're actually getting value out of something, and showing you the results on a regular basis, as opposed to it'll be done in three months, and you just wait until then. Sometimes, that can be $150,000 later, and, at the end, you're not actually getting a product that you really wanted. JESSICA: Exactly. And like I said, there's still a big, gray area in that where, you know, you can be given a product, and it's not even barely working, or it looks like garbage. And you're kind of stuck because trying to go after these people to get your money back it's most likely not going to happen. And then you just lost out on all that money you put into that product. So, it can be very frustrating for people. I hope to eventually kind of shed light on that and maybe help people along the way, so they don't fall trap to those type of kind of scammers that are out there for development. And I'm sure you, being CTO, you've seen a lot of that [chuckles]. VICTORIA: Yeah, that's something we work really hard to kind of coach clients around and figure out to make sure because we don't want to end in that situation where our founder feels like we built something for them that doesn't work or doesn't look great, or what they're happy with [chuckles]. So yeah, I think it's very common. It happens to a lot of people. But I'm happy that you didn't get discouraged and you said, you know what? We can go for round two. Let's take what we learned and put it into the next version of the app. And one of my favorite phrases from doing this podcast that I've heard is, "If the first product you build if you're proud of it, you didn't do it fast enough" [laughs]. So, like, usually, the first thing you build is not pretty, but you had to push through and build something. And that's the first application you've ever built. So, how did you feel about the second time going around? What did you do differently to be happier with and prouder of the product version that you put out there? JESSICA: Yeah, I like that phrase, too, and sometimes I'm the same. It's kind of like, you know, fail fast and get out there. But the second build was definitely so much more smoother and better. But, actually, we are in transition to a newer, bigger development team because there's still some things that we're just not completely set on. And I do think that moving along to this next development team, there's a more better fit. And then, we also received a grant from AWS to build a better back-end infrastructure, so when we do scale up, and there is more people on there, that it can withhold that capacity. So, I'm definitely happy with it right now. And I know that getting it out there—and you know this, too—is just getting it out there with all the users, you know, there may be some different feedback coming in and out. We plan on, you know, making any changes necessary if need be, and just kind of always making it a little better each time. VICTORIA: Is that the AWS Activate program? JESSICA: It's not the Activate, but it's just we're actually working with a company, and it was AWS. They had filled everything out for us, you know, they want to help startups getting out into the app world because, again, if we're making money, they're making money, too, with it being on their servers. So, it's kind of a win-win. And we can store all of that data and be able to scale up properly. VICTORIA: Absolutely, yeah. And so, for those who don't know, the AWS Activate program, you can apply for up to $100,000 in free credits, and other cloud providers have similar programs where you can get free money [chuckles]. But, no, that's really cool that you're a part of that. So, what challenges do you see on the horizon for Flok22? JESSICA: Of course, I hope there's going to be none, but we know in this entrepreneurial world, it's always there. I think, you know, the hard part are always going to be kind of those situations where maybe people aren't using the app properly or things of that sort happening. Other app companies have dealt with that. It's like, you could be out somewhere, and a situation happens. So, that's kind of the only thing that I would be worried about is just ensuring the safety of all of our users, making sure that everybody is understanding. And I guess when that time comes and if there are things that, you know, come at you, it's just a matter of handling it. So, I hope it's not anything too heavy, but I guess we'll see. VICTORIA: Yeah. Well, I appreciate you having that concern early on. Because I do feel like sometimes people create apps for networking and collaboration without thinking about the safety of their users. And it's more common from founders who have never been in a situation where they're unsafe [laughs]. So, like, maybe from your unique perspective, you, like, know that that is an issue that you might need to solve or that will come up, and having a plan for it makes sense. JESSICA: We definitely have a plan for it. I mean, a lot of people don't realize with these apps that are out there, there's actually been a pretty high increase in, like, sex trafficking and different things. And most people don't know that because they're not the ones going in there and doing the market research. So, our main thing is getting people out there to meet in public places, which is much safer. You're not, you know, getting lured and unsure if that's even the person who that they say they are, or you're going to someone's house or on a hike. It just makes it for a much safer environment. And then we're working on some other added features where, you know, you can kind of validate the people just to ensure that. VICTORIA: Yeah, that makes sense. And what is the wind in your sails? What keeps you going and keeps you excited about working on this? JESSICA: It's my passion. It's kind of like now; this has been my baby for a couple of years. So, of course, my family is always number one. I have three kids, a rat, two dogs, and a lizard. I adore my family, but I just have a passion for this. And I know that it's just a matter of time before this becomes a thing. And so, I just push myself on the daily trying to figure out the solutions and just keep moving forward with it. VICTORIA: And what does success look like in six months, or even beyond that, in five years? JESSICA: I think, for us, it will just be getting that heavy adoption of users, getting known out here in San Diego or in other parts. We plan on trying to hit more of the major cities where you got a lot of newcomers coming in and traveling, whether that's Chicago, New York, Miami, Vegas. As we get that adoption, just growing as a company and see where it goes from there. VICTORIA: That's great. Yeah, I look forward to when I can go to a conference and just identify who are all the rock climbers in the room, and I can go bug and talk about [laughs], like, climbing with. I love that. JESSICA: And, two, going to these conferences, also, not only your...you get to connect with the people that are there, but it's the people in the surrounding city, too. It's like a lot of people leave the conference, and they want to go to a bar or a coffee shop. And the fact that you have the option or opportunity to connect with the people who are there as well is a win-win. VICTORIA: I love that, yeah. And do you have any questions for me about thoughtbot, or the podcast, or anything like that? JESSICA: For me, you being, like, a CTO, I know you've maybe...have you seen apps like this become successful? I would love your take on kind of getting out there in the market for something like this because we are at that stage where we're trying to hit the market pretty heavily. We're hitting college campuses, you know, bigger conferences, trying to get that adoption in small clusters for it to be, you know, fun and usable for users. But I would love your take on that. VICTORIA: Yeah, and, actually, I'm a managing director. Our CTO is Joe Ferris, who's currently my acting dev director for my team. But from my experience, you know, there might be a lot of competing apps who try to aim for similar things. But if you're very closely understanding your users and their needs and focusing on solving their problems, then you will find your niche, and you'll be able to be successful and grow that from there. So, if you have a strong vision for what the problem is and you're willing to actually listen to your users and pivot based off of that, that will set you up to be successful. Yeah, and I've talked about this with other friends who are really into networking and meeting up with people. And there continues to be this gap of, like, how people communicate and how we actually connect. So, I think you're on the right track [chuckles], and you're doing a lot of great things. And I think the only other advice I would say is what you've already kind of pointed out is to make sure you're not burning out early on and that you're taking that time and space to be with your family and to do your hobbies, and having a strong rest ethic as you do a work ethic and making sure you're still a whole person. And you'll make better decisions if you're giving your brain a little bit of downtime. JESSICA: Definitely. I so agree with you. That's very important to have that balance. And we just hope that we can fill that gap when it comes to the networking. So, I hope that everyone can give it a try and see what they think. VICTORIA: I love that, yeah. Is there anything else that you would like to promote? JESSICA: I mean, honestly, this is not so much about me. I'm really passionate about this app and networking and connecting people together and getting it, so it's just more easy for everybody to connect out in person without wasting that time and energy. Just be out doing you and meet the right people. That's what Flok22 is all about. VICTORIA: I love that. And we'll have to get together and play some music. I'll tell you the two songs I have memorized on piano right now are Kiss from a Rose by Seal and Someone Like You by Adele, so...[laughs] JESSICA: Oooh. VICTORIA: But we do have a bit of a girls' band going in San Diego, so we'll connect on that, too [laughs]. JESSICA: Yeah, we'll have to link up. Add some drums to your... VICTORIA: We don't have a drummer, so that's perfect, yeah [laughs]. JESSICA: See? It's networking at its best [laughs]. VICTORIA: Yes, yeah. I love it. Well, thank you so much for joining us today. I really appreciate hearing your story. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. And you can find me on Twitter @victori_ousg. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at referrals@thoughtbot.com with any questions.

Rich sits down with Chris Cunningham - Entrepreneur, Business Executive, and Head of Social Marketing of Clickup, a productivity and project management software company he was on the founding team of in 2017. Before founding ClickUp, Cunningham worked as a sales manager at Cvent. He was there as the company went public. Once he reached his ceiling there, he moved on to run FastFollowerz with Zeb Evans. Chris went on to do over 50 million in sales there. He continued on with Zeb to help start ClickUp, a platform that simplifies and streamlines project management for businesses and individuals. He was the companies first sales rep, closing the first big deals in company history from Home Depot, Randstad, and many more.Under Cunningham's leadership, ClickUp has grown rapidly, attracting over 200,000 users within its first year and expanding to over one million users within its second year. ClickUp has been recognized as a top productivity app by numerous publications and has received funding from notable investors including Craft, Tiger, and AZ16. ClickUp has raised upwards of $400 Million in investor capital and a $4 billion valuation.Rich and Chris start off by discussing an overview of ClickUp, different ClickUp competitors, how ClickUp got it's start, ClickUp's first big deals, ClickUp's biggest challenges, comparative price points, and breakthrough moments.They then reflect on building companies, Home Depot and Randstad, faking it 'til you make it, advertising in San Diego, being a household name, how it get's easier with every deal, and being a $1 Billion company. Lastly, Rich and Chris talk about the return profile of tech companies, selling companies or going public, where to raise capital, Brad Rice, the types of investors that Chris and ClickUp finds, the next steps for ClickUp, the advantages of project management, comparing CRMs, the Padres and the MLB, and living in South America.  Connect with Chris on Instagram: @cunningham--Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.

HOT TAKE: An event without community is worthless. Why? Because community creates connection, and connection creates relationship. In this episode, Katie Ray (https://www.linkedin.com/in/community-katie/), Director of Community at Metadata (https://metadata.io/), and Tiffany Sanford (https://www.linkedin.com/in/tiffany-j-sanford/), Demand Gen at Cvent (https://www.cvent.com/), discuss the contrast between audiences and communities and how, using that understanding, you can enhance events and conferences. They also discuss strategic approaches to strengthen community bonds during events and integrate personal branding as a powerful tool in this process. You won't want to miss it. In this episode, you'll learn: The importance of personal branding Ways to improve the community at events Community building strategies

As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it's not just an option but a strategic necessity.In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becca has recently taken on the role of Senior Principal Consultant on the Cvent Consulting team at Cvent.Boasting more than 15 years of experience in event leadership, she has successfully navigated both agency and client perspectives. Before her tenure at Cvent, Becca spearheaded Event Technology Strategy at Cognizant.She and Matt talk about:✅ How to integrate event software (and where to start)✅ Using event software to demonstrate value of events to leadership✅ Unpacking the effectiveness of event software✅ And moreDon't miss this opportunity to stay ahead in the ever-evolving world of events. Tune in today!Connect with Becca:On her LinkedIn: https://www.linkedin.com/in/beccamazur/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

Let's face it… the meetings and events industry is changing daily and can get busy. And through the busyness, hurdles arise. In this episode, hosts Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/), Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), and Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) sit down to chat about the challenges they've faced in the world of events during the peak seasons at Cvent (https://www.cvent.com/). They also share insights on the difficulties of team resourcing, the shift from factory-focused to trial-and-error events post-COVID, and the struggles in justifying the need for more bandwidth and resources. And through it all, they share advice and best practices to navigate these industry challenges. In this episode, you'll learn: The challenges faced in the events industry post-COVID and the need for flexibility in event planning and execution The struggle with team resourcing and the difficulty of hiring new members The importance of effectively communicating the true volume of time and expectations involved in event planning

Engagement. A word that's thrown around and talked about on the daily. But what does it really mean, and how do you accurately measure it? Well, you're in for some good news. In this episode, Clark Campbell (https://www.linkedin.com/in/bclarkcampbell/), CEO and Co-founder at RVRB (https://www.linkedin.com/company/rvrbagency/), and Heather Pocorobba (https://www.linkedin.com/in/heatherrenaep/), Lead of Social Media Strategy and Corporate Communications at Cvent (https://www.cvent.com/), share all the answers. They dive into the world of social media strategies for events while discussing valuable insights for marketing and meetings and events professionals that will empower you to level up your social media game. In this episode, you'll learn: How to harness the power of emotional connection How to elevate your social media strategy How to shift from the FOMO to D Money approach

With over 11,000 Martech solutions available in 2023, filtering through the noise and implementing the right technologies becomes crucial. In this episode of Great Events, @Alyssa Peltier and Stephanie Sweetland (https://www.linkedin.com/in/stephaniesweetland/), Director of Marketing Technology and Automation at Cvent (https://www.cvent.com/), dive into the challenges faced by marketers and event planners in managing various technology systems. They discuss the pain points of siloed data, lack of integrations, and manual tasks that often hinder efficiency and productivity. The episode further explores how marketing professionals can stay updated with Martech trends and validate technology sources through reputable reports, peer-reviewed sites, and marketing operations resources. In this episode, you'll learn: How Martech can improve operational efficiency and save costs in your marketing and events practices How to navigate the overwhelming landscape of Martech vendors and identify the right technologies to solve pain points in your organization How to gain insights on validating and onboarding new technologies through reputable sources and industry research

A great keynote can be a strong tool to ensure attendees leave your event with a memorable experience. You want your speaker to be someone your audience can resonate with while providing an engaging and thought-provoking panel. But sometimes, finding the right speaker and sourcing them in time for your event can be difficult. So, how should you get started? In this episode, Kayla Sommers (https://www.linkedin.com/in/kayla-sommers-cmp/), Events Lead at Cvent (https://www.cvent.com/), joins the show to give her insights on successfully navigating the keynote sourcing process. Kayla shares some of her favorite experiences working on Cvent Connect while also breaking down some challenges when landing that perfect keynote. Listen as she details the importance of planning ahead. She explains that having an extra month to work on sourcing will help you avoid last-minute pitfalls. You'll also learn how you can pitch your keynote ideas to your team in a way that gets everyone on the same page. In this episode, you'll learn: How you can get creative in your formal offer to maximize keynote marketing potential What makes a good keynote How you can navigate a bad keynote experience