Podcasts about bizzabo

We Kick off Season 4 with a powerhouse guest: Will Curran, global event industry influencer, founder of Endless Events, and Head of Klik at Bizzabo. From organising high school raves as a shy teenager to building one of the world's top event management companies, Will's story is one of innovation, taking a risk and relentless work ethic.In this episode, we dive deep into Will's remarkable 17-year leadership journey at Endless Events, his decision to step down as CEO, and his new vision for the future of the event industry. Learn how Will created the #EventProfs community, collaborated with industry giants like Amazon and Google, and maintained a relentless focus on customer experience.Plus, we discuss emerging event technologies, AI's transformative potential, and the vital role of community in shaping the future of the event industry. Don't miss Will's rapid-fire Q&A, where he shares his funniest podcast moments, craziest event fails, and even his love for cats and movies!

The Business of Meetings – Episode 245 – Inside the Mind of a Corporate Event Production Manager: Insights for Event Business Owners with Evan Babins We are delighted to have Evan Babins joining us on the show today. Evan is the newly appointed Manager of Event Production at Scotiabank. In this episode, Evan discusses his career path and shares practical insights for business owners on the best practices for leveraging vendor networks, securing sponsorships, and optimizing trade show opportunities. Bio: Evan Babins has 10 years of experience in corporate event production. Throughout his career, he has had the chance to manage event logistics and technical event production for many world-class clients like Nissan Canada, Equitable Bank, Kia Canada, Novartis, and TD Bank, to name a few. Evan has worked in the live, virtual, and hybrid event spaces, honing his craft as a top-tier event industry trendsetter. Evan has been included in BizBash's Top 250 Event Professionals, Eventex's Top 50 Most Influential Event Technology Professionals, Bizzabo's Top 55 Event Experience Leaders & Special Event Magazine's Top 20 Young Event Pros to Watch lists.  Evan is currently the Manager of Event Production at Scotiabank, one of the top 6 banks in Canada. He works on internal and external-facing events and experiences. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Evan Babins On LinkedIn Instagram  

In this episode of the Topline podcast, hostsSam, AJ, and Asad sit down with Alon Alroy, Co-Founder and CMO of Bizzabo, to explore the ever-changing world of event technology. Alon opens up about Bizzabo's journey, from navigating the challenges of COVID-19 and the boom in virtual events to the exciting return of in-person experiences. They also dive into how AI is shaping personalized event experiences and the growing importance of standing out in an increasingly competitive market. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first two episodes now. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.

TITLE:Klik. Klik. Boom!  (ft. Will Curran | Head of Klik | BizzaboBIO:At the vanguard of wearable event technology innovation, Will Curran is not only the Head of Klik, but the visionary founder of Endless Events and the host of several industry-renowned podcasts.  Will's accolades include being recognized as one of the “40 under 40” event industry leaders as well as one of the 35 entrepreneurs under 35.OPENING QUOTE:“We far too often as event professionals get into this line of work because we like to create great experiences. We might be great experience creators and that's awesome, but to be honest, experiences are a dime a dozen now that people can go after. But what you can do if you want to be successful as a planner or a supplier or whatever it may be, is if you can bring data into the game, you're going to get more chances to have conversations with the C suite of a company than you ever did before.”SUMMARY:In this episode of No More Bad Events, host Scott Bloom sits down with event industry expert Will Curran to explore the game-changing potential of wearable technology like Klik. These innovations are not just buzzwords; they promise to unlock a wealth of data that can significantly enhance attendee engagement and satisfaction.Will dives into the rise of interactive badges and other wearables that streamline data collection, facilitate networking, and enable precise tracking of attendee interactions, zone engagement, and even food and beverage consumption. This real-time data offers actionable insights that can help optimize budgets and elevate the overall attendee experience—making the future feel as exciting as science fiction!The conversation also addresses crucial topics like data privacy and security, as well as strategies for leveraging data to inform long-term event planning, including lead generation, session management, and stakeholder satisfaction.To top it all off, Will shares insights on monetizing event technology through sponsorships and lead retrieval services. This episode is packed with valuable knowledge that promises to pave the way for No More Bad Events.Tune in and discover how to revolutionize your event planning!HIRE THEM TO SPEAK:Follow Will Curran: Will Curran's LinkedIn BioFollow Scott Bloom: eSpeakers BioFollow eSpeakers:eSpeakers MarketplaceABOUT NO MORE BAD EVENTS:Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you'll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world's most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. Learn more at: nomorebadevents.comABOUT THE HOST:A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he's explored what makes people tick and has written a book (albeit a farce) on how to get through life. He's uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn't like to laugh? Learn more about Scott: scottbloomconnects.comPRODUCED BY eSpeakers:When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.Learn more at: eSpeakers.comSHOW CREDITS:Scott Bloom: Host | scottbloomconnects.comJoe Heaps: eSpeakers | jheaps@eSpeakers.com:

In this episode of Fast Forward, host Logan Pratt sits down with event technology expert and founder of Endless Events, Will Curran, to find out more about the future of event technology. Curran and Pratt discuss everything from AI to AR and Curran's newest project, leading Bizzabo's wearable event technology brand, Klik.

He's been in the industry for decades, he speaks at various conferences, and he's the head of a new product (Klik) @ Bizzabo. Will was a pleasure to talk to... He's high energy and loves data. He and I discuss engineering WOW moments, being yourself and your unique energy level, and using data to improve event experiences. Profile: https://www.linkedin.com/in/willcurran/

This episode of the Event Tech Podcast features co-hosts Will Curran and Brandt Krueger engaging in a lively and diverse discussion about the latest trends and applications of AI in event technology, with a particular focus on their personal experiences with various AI tools and platforms.Key Topics:Developments in AI and Event Technology: Discussion of recent advancements in AI and how they are influencing the event tech landscape.Personal Experiences with AI Tools: Will and Brandt share their experiences using different AI tools, such as ChatGPT and MidJourney, highlighting their functionalities and practical applications.Google I.O. Announcements: Insights into Google I.O.'s latest announcements, particularly those related to AI integration into workspace tools and their implications.Security and Ethical Concerns: Addressing security issues in AI tools, including a White House initiative for hacking AI systems at DEF CON to test their vulnerabilities.Future of AI in Everyday Applications: Predictions and expectations for the integration of AI into daily tools and platforms, like Photoshop and Raycast, and how these advancements could shape user experiences.Thanks for listening!(This episode was recorded before Will became Head of Klik for Bizzabo)

Are you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy!** Watch the video of this interview - https://youtu.be/be07vkLCfMsJoining host Jim Cermak for the second time is Evan Babins, Event Manager for Intuit.Evan has close to 10 years' experience in corporate event production. Throughout his career, he has managed event logistics and production for world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and TD Bank, and now Quickbooks. Evan has worked in live, virtual and hybrid event spaces, becoming a top tier event industry trendsetter. Evan has been named one of BizBash's Top 250 Event Professionals, Eventex's Top 50 Most Influential Event Technology Professionals, Bizzabo's Top 55 Event Experience Leaders and Special Event Magazine's Top 20 Young Event Pro's to Watch lists. We discuss:What does creating community at events look like?What are the benefits?Can exhibitors build communities?How the benefits last far after the event has endedAnd more!Listen to Evan's first interview on Trade Show University:Innovative Best Practices for Exhibitors: https://tradeshowu.biz/episodes/ep-138-innovative-best-practices-for-exhibitors-with-evan-babins/Connect with Evan Babins:LinkedIn: https://www.linkedin.com/in/evanbabins/Instagram: @evanbabinsTwitter/X: @evanbabinsSUBSCRIBE! Trade Show Tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!Mentioned in this episode:Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

SummaryIn this episode, Will and Brandt discuss their favorite clothing, bags, and organizers for event professionals. They recommend the Patagonia Torrent Shell rain jacket for its breathability and packability. Will also suggests the Arcade Adventure Belt, a comfortable and durable belt for everyday use. When it comes to bags, Will recommends the Tom Bihn Synapse 25 backpack for its unique design and comfort, while Brandt shares his love for the eBags Professional Slim Laptop Bag. They also discuss the use of pouches and organizers to keep cables and chargers organized in their bags.TakeawaysThe Patagonia Torrent Shell rain jacket is a recommended choice for event professionals due to its breathability and packability.The Arcade Adventure Belt is a comfortable and durable belt option for everyday use.The Tom Bihn Synapse 25 backpack and the eBags Professional Slim Laptop Bag are both recommended for their design and functionality.Using pouches and organizers can help keep cables and chargers organized in bagsNote: This podcast was recorded in 2023 before Will left day-to-day operations at Endless Events and began his work as Head of Klik for Bizzabo

In this episode of the Event Tech Podcast, hosts Will Curran and Brandt Krueger delve into the world of financial and travel management technology in event planning. They discuss innovative tools and strategies for handling corporate expenses, especially focusing on the use of corporate credit cards and employee expense management. The conversation highlights how these technologies can streamline processes, provide security, and improve efficiency in managing event-related expenditures. Will and Brandt also share their personal experiences and insights on various financial tools like Ramp, Brex, and Lasso, elaborating on their features, benefits, and potential impact on business operations.In this episode:Introduction of Financial Management Tools: Discussion about how tools like Ramp and Brex can enhance efficiency in handling corporate expenses, specifically in the event industry.Benefits of Corporate Credit Cards: Exploration of how corporate credit cards can simplify expense tracking, provide security, and manage employee spending with customizable limits and rules.Travel Management and Integration: Insights into how these tools assist in managing corporate travel, setting budgets, and adhering to company policies.Virtual Credit Cards and Security: The advantages of using virtual credit cards for better security and control over online subscriptions and free trials.Lasso – A Comprehensive Freelancer Management Tool: An overview of Lasso as a tool for managing freelance staff, integrating travel management, and providing a centralized platform for event staffing.If you have any unique tools or strategies you use for corporate spending and travel management in your event planning business, share your insights with us! Reach out on LinkedIn, and we might feature them in a future episode. Stay tuned for more innovative discussions on the Event Tech Podcast!This episode was recorded in 2023 before Will Curran left day-to-day operations at Endless Events and became the Head of Klik for Bizzabo.

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the show for the second time for this BONUS episode. Check out Ep. 84 “What I've Learned From Category Designing 50+ Startups” where Josh shares how he's helped startups like Robinhood, Newsela, Uber, Bizzabo, and Clari create and own their category. In this episode: Why we leave happiness out of the business equation; Why happiness matters; Josh shares two mind tools that can help; Tying it back to category design (HINT: the world is telling us to be reasonable); Josh and I category design my own business. You can find Josh on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/joshlowman Learn more about Gold Front: www.goldfront.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing and advising for early stage startups >> ⁠⁠www.furmanovmarketing.com⁠⁠ 2. ⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠⁠ You can also find me hanging out on LinkedIn, definitely say hello >> ⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

The event industry is filled with shifts and changes. What may have been effective in 2019 may no longer be relevant today, and the solutions we use now may be outpaced by even better options in the future. Despite this, there are major trends emerging focused on community, AI, and partnerships.When it comes to each trend's role, there's much to explore. What do they mean for those in the industry and how can they be incorporated for success?That's why we're excited to introduce our next guest, Will Curran. As the Head of Klik at Bizzabo, he is at the forefront of revolutionizing wearable event technology. Will has been recognized as one of the most influential figures in the meetings and events sector, and has received honors such as being named one of the 40 under 40 event industry leaders and 35 entrepreneurs under 35.Get ready to learn:✅ The important role community plays in the event industry.✅ Leveraging AI as a tool for community building, event marketing, planning, and more.✅ Key steps to establishing and maintaining successful event partnershipsShow up, curious, to gain insights from an industry influencer!Connect with WillOn his LinkedIn: https://www.linkedin.com/in/willcurran/   Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

AI is all around us. It has already revolutionised various industries, and slowly it is making its way into the events industry, and into our marketing departments. In this episode of The Events Cast Podcast, we dive into event marketing powered by artificial intelligence with Will Curran, Head of Klik at Bizzabo. We discuss the different technologies and tools available for event marketers, how to incorporate them into our marketing and why we should be taking advantage of this technology Will unveils the potential of AI, revealing how event marketers can harness its capabilities to create personalized, data-driven experiences that leave attendees in awe. Join us as we unlock the doors to the future of event marketing. Find out more at: www.theeventscast.com/will-curran   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

When you talk to Alon, you realise how important technology is for all our events. Whether it be a virtual event, a registration system or a full event App, technology is now pivitol to our modern day event needs.Alon, based in sunny New York City, is the Co-Founder and CMO of Bizzabo, the Event Experience Operating System that powers the immersive in-person, virtual and hybrid event experiences of world-leading brands.In 2012, Alon (alongside his business partners) designed the Bizzabo event App, then came the software in 2015, then the Pandemic hit in 2020.  After losing 50% of his staff to the Pandemic and having a business that relied solely on an industry which had disappeared, Alon had to make some changes, and fast.  Enter the training programme for event professionals; an on-line training session all about how to designed, deliver and run on-line event….. genius!!Alon works closely with thousands of event executives and CMOs to deliver world-class event programmes.He was named one of the Meetings industry's “40 under 40 young leaders” by Collaborate & BizBash Magazine, one of Business Insider's “2021's Most Important Marketing Tech Executives”, and a “100 Most Influential People in The Event Industry” by Eventex.Get ready for a truly fascinating and inspiring chat with Alon.Keep a track of all that's going on with the Podcast via;  www.theeventsinsight.com/ www.linkedin.com/company/the-events-insight-podcast/ www.instagram.com/the_eventsin/  See more about our Season Sponsor Safe Events via;https://www.safeevents.ie/Find out more about our Shoutout Sponsor Matt Glover Photography via;https://mattgloverphotography.co.uk/Our Season Quickfire round Sponsor is Yellow Glove Productions;  https://yellow-glove.co.uk/  Our partnership with Standout Magazine is also worth following;https://standoutmagazine.co.uk/

Imagine who a few of the biggest brands are in your industry. Got a few companies in mind? Now imagine you're responsible for working with them on partnerships that measure revenue in the millions of dollars. Where do you start? How do you keep on top of it all? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. Back in our very first episode with Dr. Mark Brigman, we talked about how there are many different kinds of partnerships, and that has set the premise for this entire show. Sometimes we're talking about influencers and affiliates, other times, clients or employees. Today, we're talking about brand partnerships - a very specific kind of brand partnership where there is tremendous amounts of revenue involved, and incredible pressure to succeed. Are you interested in sourcing seven figure deals with partners? Do you want help navigating how to forge relationships and proactively communicate to all stakeholders? That's exactly what our guest today, Kevin Kim, is going to talk to us about. He spent years working for big brands like Google, AdWeek, and Bizzabo, forging partnerships - with both internal and external stakeholders. Kevin's passion for adtech, advertising, people and community led to him managing over $65M in revenue at Google, and I want to know how he did it and what he learned. Partnership Unpacked host Mike Allton talked to Kevin about: ♉️ Tactics to drive and achieve high performance revenue goals ♉️ How to manage external C-Suite and internal stakeholders with ease ♉️ The kinds of partnerships and relationships you should focus on Subscribe to the show calendar: agorapulse.com/calendar Learn more about Kevin Kim Connect with Kevin Kim on LinkedIn Resources & Brands mentioned in this episode Google AdWeek Bizzabo Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-this-strategic-partnership-leader-managed-65m-in-revenue-at-google-w-kevin-kim/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

Josh talks to Paul McDonnell, Vice President at one of the world's largest private equity firms, Insight Partners, about the qualities and mindset that successful category creation teams must have. In his work at Insight's Marketing Center of Excellence, Paul has seen inside many different category leadership teams, including successes like Bizzabo, Chargebee, OwnBackup, and more, and speaks first hand to what will make or break a new category. Some highlights:  What it means to have the right culture for category creation. Getting the right people in the room before you start.Why humility is essential to creating good category strategy. And how category creators can start using AI today.   Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to use data-driven content to create an impactful message. Highlights:What it means to develop a relationship with an audience and why it's important in order to create content that resonatesStrategies for cutting through the noise and making a lasting connectionThe importance of high-quality contentWhy it pays off to go the extra mile and do quality research to create data-driven contentLearn more about BizzaboConnect with Lauren on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

Today we are discussing customer metrics and how one can tell the real story behind them by digging a little deeper. Not only do they reflect customer satisfaction levels but they can also be a very useful tool to support the team at hand. Different companies measure customer success using various metrics such as SLAs, CSAT, and NPS. However, they do not always present a clear picture. I'm delighted to be joined by Kevin French, senior director of customer support at Bizzabo. Kevin explains how team metrics can sometimes be excellent but missing SLAs can remain an issue. An unproductive team or a staffing issue is usually behind such a scenario and these need to be addressed accordingly. How then did Kevin turn things around and drive CSAT levels to an all-time high? Right size the team and keep a close eye on global, regional, and individual metrics. This a fascinating insight into the value of looking at customer metrics under the microscope. Enjoy the show!

In this episode, we have Lauren Grady. Lauren is a business event strategist who has spent the last decade designing event programming and human-centric experiences. Today, she leads the Event Center of Excellence at Bizzabo where she brings the most relevant and critical learnings to Event Experience Leaders around the world. Lauren will discuss the importance of human connection in event design and how this has changed since the pandemic. She also talks about a recent project where they hosted dinners for 20+ top event leaders in New York City. What are you waiting for? Tune in and learn more about the best practices to create influential events! Highlights: (00:34) How to develop Human-Centric Experiences (02:23) In-person, Online, & Hybrid Event Planning on Corporate Structure (06:48) Strengthening human connections through events (09:53) What makes Bizzabo platform better than others? (15:14) A must-know guide to Corporate Event Planning (21:57) Utilizing Dynamic Planning (24:33) Key Components of an Effective Event Website (28:53) How to identify your target audience for an event (30:13) The importance of human events in-person interactions (32:05) The Power of Partnerships Links: Website: https://www.bizzabo.com/ LinkedIn: Lauren Grady Twitter: Lauren Grady @LaurenSGrady Website: http://eventist365.com/ Follow Us on Social Media: Podcast www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365/ Host https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/ Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

Lauren Grady, director of global event center of excellence at Bizzabo, discusses the state of in-person events in relation to data collected by Bizzabo this year, including how, looking ahead to 2023, 85% of event organizers plan to host at least three in-person events next year.

In March 2020, everything stopped for events company Bizzabo. So they quickly pivoted and designed a new product for the times we were living in — pairing in-person conference tools with a virtual event management platform. With offices spanning the globe and a team from all walks of life, the company is united by one mission: to define the future of hybrid events. We chatted with Co-Founder, CMO and CCO of Bizzabo Alon Alroy about:  What to do when VCs are saying no, but prospects are saying yes Finding ways to provide value to core customers Investing in a strong company culture

Working out of Boston on the US east coast, Devin Cleary is VP Global Events for Bizzabo, the event experience operating system, and a regular on the podcast.   In this episode, the focus is back on event tech - in the particular context of 2022, the uptick in optimism, getting back to live events and analysing the changes post-pandemic.   Devin Cleary highlights the new air of confidence, going on to compare tighter commercial purse strings with consumer spending and balancing the cost/sustainability equation in light of the big virtual/hybrid steps taken through the last two years plus.   Cleary goes on to talk, at some pace, about on demand, getting creative and the happiness hangover, the podcasts model, the greater post-event follow-up, a host of invaluable show floor tips, be it in-person, hybrid or virtual, delivering takeaways and much more.   To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.  

Mike Montague interviews Alon Alroy, co-founder of Bizzabo and author of Event Success, on How to Succeed at Events. The best attitude, behavior, and technique on how to succeed at events Trends in the event industry Don't just go back to how you did in-person events in 2019 Post pandemic – have a plan A, B, C, and D Use “selective hearing” on feedback from your event How to determine the ROI and the ROA of your event Personalize the experience for your customers Segment your customers Find Alon at https://www.bizzabo.com/  Get the book Event Success here: https://www.amazon.com/Event-Success-Maximizing-person-Experiences/dp/1119817153  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!

Mike Montague interviews Alon Alroy, co-founder of Bizzabo and author of Event Success, on How to Succeed at Events. The best attitude, behavior, and technique on how to succeed at events Trends in the event industry Don't just go back to how you did in-person events in 2019 Post pandemic – have a plan A, B, C, and D Use “selective hearing” on feedback from your event How to determine the ROI and the ROA of your event Personalize the experience for your customers Segment your customers Find Alon at https://www.bizzabo.com/  Get the book Event Success here: https://www.amazon.com/Event-Success-Maximizing-person-Experiences/dp/1119817153  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!

Mike Montague interviews Alon Alroy, co-founder of Bizzabo and author of Event Success, on How to Succeed at Events. The best attitude, behavior, and technique on how to succeed at events Trends in the event industry Don't just go back to how you did in-person events in 2019 Post pandemic – have a plan A, B, C, and D Use “selective hearing” on feedback from your event How to determine the ROI and the ROA of your event Personalize the experience for your customers Segment your customers Find Alon at https://www.bizzabo.com/  Get the book Event Success here: https://www.amazon.com/Event-Success-Maximizing-person-Experiences/dp/1119817153  The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed   Don't forget to subscribe and leave us a comment!

Whether you're building AI for self-driving cars or for scheduling meetings, it's all about prediction! In this episode, we're going to explore the complexity of teaching the human power of prediction to machines.Key Points From This Episode:Dennis shares an overview of what he has spent his career focusing on.How Dennis defines an intelligent agent.The role of prediction in the AI space.Dennis explains the mission that drove his most recent entrepreneurial venture, x.ai (acquired by Bizzabo).Challenges of transferring humans' capacity for prediction and empathy to machines.Some of Dennis's key learnings from his time working on the technology for x.ai.Unrealistic expectations that humans have of machines.How we can teach humans to have empathy for machines. Dennis's hope for the next generation in terms of their approach to AI.A lesson Dennis learned from his daughter about AI and about human nature.What Dennis is most excited about in the AI space.Tweetables:“The whole umbrella of AI is really just one big prediction engine.” — @DennisMortensen [0:03:38]“Language is not a solved science.” — @DennisMortensen [0:06:32]“The expectation of a machine response is different to that of a human response to the same question.” — @DennisMortensen [0:11:36]Links Mentioned in Today's Episode:Dennis Mortensen on LinkedInBizzabo [Formerly x.ai]

In this episode of AI For Business Growth, Dr Andree Bates is joined by Dennis Mortensen who is the founder of X.ai (acquired by Bizzabo in 2021). His company developed an artificial intelligence driven personal assistant for scheduling meetings. X.ai has created an AI scheduling tool that can save you time. Amy and Andrew are two of X.ai's AI schedulers. They're trained by humans to respond in a more personalised way than the average AI bot–so when you email them, they'll reply with an appropriate response that seems like it was written by a human assistant. They used real data from real people who interacted with the tool to train their assistants: user's questions and answers are used as training material for Amy and Andrew's algorithms. AI can make our lives easier by taking care of mundane tasks like meeting scheduling. It's good at scheduling meetings because it can do it faster than humans, more accurately than humans, and more efficiently than humans. In this episode you will learn: Why he developed the scheduling tool  What it was like developing the scheduling tool Why it was important for his tool to feel as though you were conversing with a human The process of his company being acquired Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: x.ai  AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 

In this episode, we talk with Bizzabo's Rachel Heller about how to champion DE&I at every stage of your event plan. Rachel Heller is an event content professional with more than a decade of experience working in the technology space on events ranging from 50 to 50,000 attendees. Heller leads content strategy for Bizzabo-hosted events and contributes to programming for additional thought leadership initiatives. She is a member of the Event Content Council and has held event content strategy roles at Sage Intacct and PTC. She is passionate about crafting diverse, equitable, and inclusive speaker lineups and providing attendees with engaging content. Here's what you'll hear about in this conversation:  How to ensure DE&I hits every corner of your event strategy How to choose a diverse and inclusive speaker lineup How to ensure your event is a reflection of your attendees Simple ways to get started weaving inclusion into your event Mentioned in This Episode “How To Build a Diverse Speaker Lineup for Your Event” The Guide To Building a DE&I-Driven Event Strategy The Event Experience Summit

This episode is also available as a blog post: https://feedssoundcloudcomuserssoundcloudusers.wordpress.com/2020/12/02/israel-based-bizzabo-which-helps-organizers-plan-and-run-both-virtual-and-in-person-events-raises-138m-series-e-led-by-insight-partners-ingrid-lunden-techcrunch/ --- Send in a voice message: https://anchor.fm/you-betterknow4/message

This episode is also available as a blog post: https://feedssoundcloudcomuserssoundcloudusers.wordpress.com/2020/12/02/israel-based-bizzabo-which-helps-organizers-plan-and-run-both-virtual-and-in-person-events-raises-138m-series-e-led-by-insight-partners-ingrid-lunden-techcrunch/ --- Send in a voice message: https://anchor.fm/you-betterknow4/message

Eran Ben-Shushan and Alon Alroy, two of the three co-founders of Bizzabo, talk about their new book Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences.

In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo. The main topic of our conversation is the recently launched book, Event Success - Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences written by Alon along with fellow Bizzabo co-founders Eran Ben-Shushan and Boaz Katz. We discuss a wide range of related topics including: How the best consumer experiences today are hybrid How more than ever before, planners are understanding that value of data  Why a great event is an impactful event Why a hybrid event strategy is necessary in the current climate of uncertainty What a successful event of the future looks like, which involves creating completely unique experiences for every single participant

Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more on the topic, and those are actually some of the more popular episodes on the podcast. Josh Lowman helps startups (like Robinhood, Newsela, Uber, Bizzabo, and Clari) create and own their category. I wanted to bring Josh onto the show and dig into exactly HOW he helps startups design categories and learn about some specific examples. Josh is Founder and CCO at Gold Front, a category design studio based in San Francisco and LA. He's also the host of the Category First podcast. Here's what we hit on: What does category creation mean to you (HINT: it's a whole company strategy); Exactly how you've helped different brands like Robinhood, Newsela, Uber, Bizzabo and Clari with category design. Where do you start? What does that process look like (HINT: everyone has a different context, but in common is to disrupt the old way of doing things); Why the CEO collaboration is key; What are the pitfalls or watch-outs if you're a startup planning to create and own a category; How does timing play into successful category creation? What needs to click out there in the world for this to work; Can everyone be a category creator (HINT: we're just keeping people honest. As a startup you're not telling your investors that you have something incrementally better); How did you bring category creation into Gold Front's business strategy; What are some goals you want to accomplish (personal, professional) in 2022. You can reach Josh on LinkedIn: https://www.linkedin.com/in/joshlowman/ Find out more about Gold Front: https://www.goldfront.com/ Check out the Category First podcast: https://podcasts.apple.com/us/podcast/category-first/id1601824968 For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

In this episode… Josh chats with Bizzabo co-founder Alon Alroy about their category creation journey. Last year, Bizzabo pulled the rip cord on their existing category, event management software, and jumped into a new category of their own invention. Why create a new category? Bizzabo was stuck in what we call “The Better” archetype—drowning in a crowded category and differentiating itself only with “better” features than its many competitors. That's a great time to create a new category, and a whole bold new brand to launch it. Why do it in the middle of a pandemic? The in-person event industry disintegrated when Covid hit. The event software industry was facing a life or death situation. One way to survive? Category create. Want to Learn More? Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com. 

כאשר ד״ר אורן שפירא יצא מהאקדמיה עם תואר דוקטור בפסיכולוגיה ביד והמון ידע, הוא חשב ששום דבר לא יעמוד בדרכו למציאת עבודה בתעשיית המוצר וההייטק. כאשר שמע על המקצוע ״חוקר חווית משתמש״, ידע ישר שזה תפקיד שמתאים בדיוק ליכולות ולידע שצבר. אבל אורן נתקל במכשול והוא - חוסר הנסיון התעסוקתי שלו בעולם המוצר. נלך 8 שנים קדימה, ואורן כיום חוקר חווית משתמש בכיר בחברת Bizzabo, וממקימי ומנהלי קהילת פסיכולגיה חברתית בעולם האמיתית. מה היה בין לבין? איך הצליח אורן להתברג לתפקיד הזה לצד תשובות פחות אופטימיות שקיבל? ואיך הקהילה שמוביל עוזרת לבוגרי פסיכולוגיה בדיוק במקום שאז היה זקוק לה? בפרק ״השתלבות פסיכולוגים לצד מעצבים בתעשייה״, אורן ואני דיברנו על המקום והתפקידים שאליהם יכולים להכנס פסיכולוגים בעולם המוצר. דברנו על איך מתבצעת העבודה המשותפת של מעצבים וחוקרים בצוות אחד, ואיך אפשר לשכנע את המנהלים שלנו לצרף חוקר.ת לצוות. האזנה נעימה

Part Six of this special mini-series features 10 CMOs and marketing leaders from some of the world's fastest-growing companies, including:*(3:17) - Anthony Kennada, CMO, Hopin *(7:30) - Nikhil Behl, CMO, FICO*(9:50) - Heidi Bullock, CMO, Tealium*(11:41) - Alon Alroy, CMO, Bizzabo*(14:02) - Tyler Lessard, VP of Marketing, Vidyard*(15:50) - Kevin Tate, CMO, Clearbit*(17:53) - Karen Steele, SVP of Marketing, Near*(20:31) - Ritu Kapoor & Julie Ginn, CMO, Lob*(21:35) - Mark Josephson, Co-Founder and CEO, Castiron *(23:32) - Eugene Levin, Chief Strategy and Corporate Development Officer, SemrushSponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksFollow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

Alon Alroy discusses the new book "Event Success" and how to maximizing the business impact of in-person, virtual, and hybrid events. Alon is a co-founder of Bizzabo, a New York-based company which provides a software platform for hosting and managing in-person and virtual events. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

This episode features an interview with Alon Alroy, Co-founder, CMO & CCO of Bizzabo, a  hybrid events platform that has raised $195M and has acquired several companies to date. Alon is a distinguished marketing executive shaping the future of the martech industry.  On this episode, Alon provides a crystal ball into the future of events, why he believes experiences play a vital role in this future, and why everything as a marketer leads back to delighting your customers.------------------“When you think about the future, the future is really not about event management software anymore. It's really about event experiences. People can consume content anywhere. People can get a Netflix like experience in terms of, on demand almost anywhere. So those who want to stay relevant, we need to evolve their offering to be focused on experiences, the attendee experience, the sponsor experience, the speaker experience, and the other experiences. So the future is really about experiences and this is what we have been experiencing as well. And this is what we have been demonstrating. To provide this immersive experience in which people feel connected, the rich transforming from attendees to participants.” — Alon Alroy------------------Episode Timestamps: *(2:00) - Alon's first job in marketing*(2:35) - What it means to be CMO of Bizzabo*(4:02) - The latest happenings at Bizzabo*(6:54) - How marketers should think about events for 2022*(8:24) - Segment: The Trust Tree*(11:00) - How Alon structures his marketing team*(12:16) - Alon's marketing strategy*(16:26) - Segment: The Playbook*(18:10) - The future of events *(26:13) - Making experiences memorable*(29:46) - How Alon views content, Bizzabo's website, & event lifecycle*(33:31) - Segment: The Dust-Up*(35:36) - What's going away in marketing*(36:26) - Segment: Quick Hits ------------------SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.------------------LinksFollow Alon on TwitterConnect with Alon on LinkedInFollow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

Evento híbrido tende a ser o novo formato no pós-pandemia não porque o público demanda isso, mas porque na pandemia as tecnologias para o online se desenvolveram. Então, as empresas têm mais facilidade de incorporar o online ao presencial. Mas justamente o evento presencial deve continuar sendo o carro-chefe. Resta saber em que momento — e em que medida — as pessoas vão querer se encontrar pessoalmente de novo depois de todo o estrago feito pelo Covid-19. Estatísticas de eventos do Bizzabo: https://blog.bizzabo.com/event-marketing-statistics. Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produção: Tracto (https://tracto.com.br/).

As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of Global Events at Bizzabo. Devin is a top-performing event producer and passionate marketing executive with over 16 years' experience leading the creation and active management of diverse experiential marketing programs for B2B, nonprofit and consumer markets. He holds a proven track record strategizing and executing world class in-person, virtual and hybrid events. In this episode we discuss... How can CMOs can prep for this new era of events? How can event professionals and CMOs best collaborate during this time? How will in-person sponsorships be a tougher sell than ever before? How the event marketing landscape has changed over the last 5 to 10 years? Devin's top takeaways: Well-designed hybrid events deliver personalized experiences By adding in virtual elements to in-person events, participants can consume content on their schedule, giving them more agency in their own event experience. Connect with Devin Cleary of Bizzabo: Email: devin.c@bizzabo.com Twitter: https://twitter.com/DevCleary

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards' coveted People's Choice gong. With more than 16 years' experience designing and delivering diverse experiential marketing programmes for b2b, non-profit and consumer markets, Devin has an enviable track record in strategising and executing in-person, virtual and hybrid events. In this episode, Devin Cleary discusses budget cuts, which began pre-pandemic, and how chief marketing officers (CMOs) can prepare for this era of redefined events, what the impact of Covid-19's delta variant on in-person events is likely to be and how event professionals and CMOs can effectively collaborate through that window. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

A RD Station tem o mais importante evento de marketing do Brasil, o RD Summit, que foi cancelado por dois anos seguidos por causa da pandemia. No entanto, desenvolveu um grande aprendizado sobre eventos online e híbridos nos últimos dois anos. Apresentação: Cassio Politi (Tracto). Convidado: Denis Braguini (RD Station). Perfil do convidado no LinkedIn: https://www.linkedin.com/in/denisbb/. Site da empresa: https://www.rdstation.com/. Anote algumas outras referências citadas no podcast. Estatísticas sobre eventos na Bizzabo: https://blog.bizzabo.com/event-marketing-statistics.

Dennis R. Mortensen achieved what is for many a dream—the acquisition of his startup by a major company. But is the dream all it lives up to be? On this edition of Founders Journey, Dennis tells the story of starting x.ai, an automated scheduling tool, and what it was like selling the company to Bizzabo, which offers an event management platform. Dennis discusses what selling a company actually entails and what life looks like on the other side. And he should know—x.ai is the fourth company he sold.

Many tech companies take the VC path to growth but what's it actually like? What makes a successful partnership for both the investor and founders? In this episode, Eran Westman and Alfonso de la Nuez share their personal experiences with host, Anna Britnor Guest. What has worked for them and where do some of the pitfalls lie?Alfonso de la Nuez is co-CEO of UserZoom, a fast growing user experience insights SaaS company. Having taken UserZoom through several investment rounds, he frankly and openly shares his journey from start up to growth stages and from Spain to global.Eran Westman has seen both sides. A former CEO, he joined Viola Growth as a partner in 2018. Viola is an Israel-related growth stage VC and Eran's portfolio includes Bizzabo* and Bringg. He shares his personal perspectives of what's critical in making investment decisions and how Viola supports the companies in their portfolio.From their different experiences, however, they both firmly agree on one common factor for success.*You can hear our conversation with Bizzabo's head of sales, Paul Szemerenyi, in season 1: Scale the sales organisation for growth. Plus check out our conversation with UserZoom CRO, Jamie Mellalieu, talking about Leading growth in a volatile world.Want access to additional insights and resources? Sign up for our occasional but impactful newsletter at www.revenueriser.com Revenue Riser is brought to you by Alate Business Growth and is hosted by Anna Britnor Guest. Alate supports tech B2B companies to grow through developing sales, customer growth and leadership capability. www.alatebusinessgrowth.com

Eran is the CEO & Co-Founder of Bizzabo, an all-in-one Event Success Platform and one of the fastest growing event tech companies in the world. He has led Bizzabo in winning the People's Choice Award at the Event Tech Awards for three years in a row. Before he founded Bizzabo, Eran was an event marketer and served as the CEO of the Rosh-Pina Media Convention. He also was a team leader and systems engineer at Elbit Systems. Eran graduated cum laude from The Interdisciplinary Center Herzliya, where he studied Business and participated in the prestigious Zell Entrepreneurship Program - often considered the Y Combinator of Israel.

In the face of a global pandemic and a financial meltdown, Founders are confronted with a new reality. If you are running a startup today, this will likely be one of the most challenging climates you'll ever face. Launched in July 2012, Bizzabo is a SaaS All-in-One event success platform. They help organizers create successful events by empowering them to build amazing websites, sell tickets, grow communities, go mobile and maximize event experiences - using a beautiful, user-friendly platform. Despite Covid canceling all conferences and in-person events, Bizzabo was able to complete a funding round of $138 million. NFX Partner Gigi Levy-Weiss talks with Bizzabo Co-Founder & CEO Eran Ben-Shusham about their strategy during COVID including customer acquisition, fundraising, and overall growth during the downturn. Eran shares his mindset as a company leader and how he and his team navigated the crisis to come out the other side ahead in hypergrowth mode. Read the NFX article here - https://www.nfx.com/post/bizzabo

הפעם אירחנו את ד"ר אורן שפירא - האורח הראשון בפודקאסט.אורן הוא מומחה לפסיכולוגיה חברתית והתנהגות אנושית.חוקר חוויית משתמש בכיר בחברת Bizzabo, ממייסדי ומובילי קהילת 'פסיכולוגיה חברתית בעולם האמיתי' שעוסקת ביישומים של פסיכולוגיה חברתית וכלכלה התנהגותית.בעל תואר דוקטור מאוניברסיטת תל אביב והכשרה לאחר הדוקטורט במרכז לחקר קבלת החלטות באוניברסיטת שיקגו. תל אביבי-חיפאי גאה.ציטוט אהוב מהפרק: "הרבה מהאפקטים ומהתופעות הפסיכולוגיות שאנחנו מכירים קשורות ליכולת לשלוט בעולם. אתה רוצה לשלוט בעולם. בשביל לשלוט אתה צריך לדעת. בשביל לדעת אתה צריך לחשוב. הרבה מהתופעות של הרהורים ו- ruminations, אפילו שאין להם מטרה, אתה עדיין מנסה איכשהו לשלוט בעולם. וכשאתה לא יכול לשלוט - נוצרים כל מיני דברים מעניינים. " (א. שפירא)~~~

"Dennis Mortensen is the CEO and co-founder of x.ai. Dennis is an expert in leveraging data to solve enterprise use cases and a serial entrepreneur who's successfully exited several companies on that theme. His long-term vision of killing the inbox led to the formation of x.ai and the creation of Amy + Andrew, artificially intelligent assistants who schedule meetings. He speaks frequently to anyone who'll listen, from the crowds of Web Summit to his building's doorman, about an optimistic future for AI, productivity, and the future of work. Dennis was also an accredited Associate Analytics Instructor at the University of British Columbia and the author of Data Driven Insights, on collecting and analyzing digital data. Originally from Denmark (and keeping his accent), Dennis is now a New Yorker for life."

Tami's expertise is in driving change and supporting organizations through massive growth and transformation by partnering with leaders, teams, and employees to think through business problems and collaboratively move the businesses forward. 

שלום וברוכים הבאים לפודקאסט מספר 406 של רברס עם פלטפורמה - התאריך היום הוא ה-16 במרץ 2021, ואנחנו שוב נמצאים באולפן שלנו בכרכור, בביתו של אורי - שלום אורי, מה נשמע? (אורי) אהלן(רן) והיום אנחנו מאחרים את ישי בארי, שאני חושב, אבל לא בטוח, שאירחנו אותו כבר פעם אחת פה, אבל בין אם כן בין אם לא - ברוך הבא, או ברוך שובך,(ישי) תודה רבה, שלום(רן) אז ישי מ LinearB - איתו אנחנו הולכים לדבר על נושא שנקרא Smart software delivery.לפני שנצלול לעסק, בוא ספר לנו קצת עליך - מה הרקע שלך, מאיפה באת ומה אתה עושה היום?(ישי) אני, בהכשרה שלי ובמקור שלי, מפתח.באתי מ-8200, למדתי באוניברסיטה העברית מדעי המחשב, ואת, נגיד, החצי הראשון של הקריירה שלי - משהו כמו 18 שנים - התעסקתי ב-Consulting. מיד אחרי השירות הצבאי הקמתי, עם עוד כמה חבר’ה מהיחידה, חברה בשם Platonix - והתפרנסנו מלכתוב קוד עבור אחרים.מוצר ה-Licensing הראשון של Check Point, בימים שזה עוד היה ב -Access DB . . .(רן) זה אתה?! [ד”ש מפרק 1 באפריל?](ישי) לא אני אישית - אחד החבר’ה [זוהר?]מגוון של פרוייקטים, קצרים ובעיקר ארוכים, לכל מיני חברות, גדולות, קטנות . . .(רן) אגב, אנקדוטה - בפרק שעכשיו כבר פורסם, בזמן שאתם שומעים את זה, של 1 באפריל (2021), דיברנו על האפשרות להתקין Access על Cluster של Kubernetes, ובכך לבזר אותו . . .(ישי) אני לא רוצה לדעת . . . [אכן](רן) כן . . .אז התפרנסנו הרבה שנים, בעצם, מלעזור לחברות לפתור בעיות בעולם של תוכנה - לכתוב מוצרים, לדבג (Debug) דברים קשים, לרוץ יותר מהר.הייתה תקופה שגם השקענו בסטארטאפים, ע”י זה שכתבנו עבורם את הקוד ולקחנו Equity בתמורה - סוג של “Sweat Equity” או “Sweat VC” שהפעלנו במשך כמה שנים.[לא היה אז NFT, עוד #נישתי1באפריל . . . ]ב-2014 “עברתי את הגדר” והפכתי להיות שכיר בפעם הראשונה בחיי - זה היה אחרי שעשיתי פרויקט עבור לסטארטאפ מגניב בשם CloudLockאחרי משהו כמו שנה וחצי של עבודה שם כ-Contractor הם שכנעו אותי לבוא ולהצטרף שם כ-Full-timer [בדרך כלל לפרקי 1 באפריל לוקח יותר זמן להפוך לרלוונטיים . . .]אז הצטרפתי ל-CloudLock, סטארטאפ בעולם של סייבר ו -Could Securityהצטרפתי שם ל-CTO Team, עבדתי עם אחד ה-Founders והקמנו את ה-CTO Team אחרי שנתיים וקצת נמכרנו ל-Cisco - ביליתי כמה זמן ב-Cloud Security ב-Cisco, ניהלתי קצת את ה-Site של Cisco בתל אביבולפני קצת יותר משנה עזבתי - לקחתי את המשפחה לספארי באפריקה, רגע לפני הקורונה, חזרנו לארץ ב-28 לפברואר (2020) . . .(רן) ישר לפיראט האדום . . .(ישי) בערך, הרגשנו מאוד ברי מזל . . .(אורי) איך אתה זוכר את זה?! . . . (רן) אני אגיד לך איך אני זוכר את זה - היום במקרה נסעתי בכביש, לא קורה הרבה שאני נוסע בזמן האחרון אבל במקרה היום נסעתי, וראיתי חנות עם שלט ענקי, בנתניה לדעתי - “הפיראט האדום”, אז נזכרתי בזה . . . [אחלה מיתוג, סוג של . . . ](ישי) כשישבנו שם, בסוף הטיול שלנו בזנזיבר, מוקפים בתיירים מאיטליה, והתחלנו לשמוע מהחדשות בארץ שיש כנראה איזושהי בעיה באיטליה, שיש שם משהו רגיש.עוד שבוע קדימה ולא היינו מצליחים לחזור או לצאת בכלל, אז אנחנו מרגישים מאוד ברי-מזל.(רן) האמת שגם אני זוכר איפה הייתי בדיוק כשזה קרה כל הסיפור הזה באיטליה - היו לי כרטיסי טיסה לאיטליה ביד . . . במקרה הייתי באילת בחופשה, אבל שבוע אחרי זה הייתי אמור לטוס לאיטליה, והשאר הסטוריה, כמובן. [איטליה? אכן היסטוריה . . .](ישי) כן . . . אז חזרנו, נחתי קצת אחרי Cisco ובמאי הצטרפתי ל-LinearB - סטארטאפ שאת שני הפאונדרים שלו הכרתי מ-CloudLockשניהם היו, אחד אחרי השני, VP R&D ב-CloudLock - אורי קרן ודן ליינס.אז הצטרפתי ל-LinearB ומאז אני שם - וזה מה שאני עושה היום.(רן) אוקיי, אז LinearB, כן - נשמע לינארי . . . מה זה LinearB? ספר לנו - מה אתם עושים?(ישי) ב-LinearB אנחנו עוסקים באיך לעזור לצוותים לשפר ולהאיץ את הפיתוח שלהם, להאיץ את ה-Delivery של תוכנה.אנחנו, בבסיס, נשענים על מידע שמגיע ממערכות כמו Git - מנתחים אותו, מוצאים Insights, מטריקות, ועוזרים לצוות, למפתח הבודד, לראש הצוות, בסוף גם לאנשי הפרודקט ולמנהלים - למצוא את ה-Bottlenecks, להעיף אותם, לשפר את התהליך ולעבוד חכם.(אורי) אתה יכול לתת דוגמאות ל-Bottlenecks? ישי) כן - כתבתי קוד, הרמתי אותו, יש Pull-request שמחכה שמישהו יסתכל עליו, אבל המישהו הזה לא פנוי, או לא יודע או שכח שהוא צריך להסתכל על הקודאז עכשיו הקוד הזה מחכה, ואם אני לא אזכור להזכיר לו אז זה יחכה יותר מדי.מתישהו זה יקרה, מתישהו אני אגיד “רגע, מה קורה עם זה?”, אולי אציק לו, אולי הוא יתפנה או מישהו יתפנה.זו דוגמא ל”פקק” שאפשר למנוע.(אורי) אבל זה פקק שהוא בסדר גודל של שעות? של ימים?(ישי) זה מאוד משתנה - זה יכול להיות שעות, ויש צוותים ששעות זה חשוב.יש צוותים שימים זה רגיל והבעיה היא כשזה משהו שנגרר ליותר מזה.(רן) אני גם חושב, אורי, שזה . . . אני לא יודע אם “Bottleneck” זו ההגדרה הנכונה, אבל זה איזשהו גורם מעכב - והשאלה המתבקשת היא האם זה פוגע ב-Latency או ב-Throughput?[המלצות קריאה - The Goal הקלאסי וגם The Phoenix Project שהפך די קלאסי]לצורך העניין, כי אם בזמן הזה שאתה לא עושה Review לקוד אתה אולי עושה משהו אחר חשוב, אז לצורך העניין זה אולי פוגע ב-Latency של אותו Pull-Request אבל לא פוגע ב-Throughput שלך כמפתח או ב-Throughput של הצוות כולו . . .מניסיוני לפחות, מן הסתם זה פוגע ב-Latency - אבל זה גם פוגע ב-Throughput, כי ככל שהדברים האלה נמשכים . . . לצורך עניין: Pull-Request, אם הוא נשאר הרבה זמן באוויר הוא הולך וניהיה חוב טכני, והוא הולך וניהיה יותר ויותר מורכב למרג’ג (To Merge) - כי ה-Master זז, כי אנשים שכחו מה הם עשו, כי הם עשו Context-switch למשהו אחר וכשהם יחזרו הם אולי כבר יעשו טעות, ישכחו מה הם עשו או שיניחו שכבר איזשהו Commit נכנס פנימה . . . בקיצור, ככל שעובר הזמן ככה אתה צובר סיכון, ובסופו של דבר אני חושב שזה גם יפגע ב-Throughput אז אני כן רואה את זה כאיזשהו מכשול, לא יודע . . . (ישי) יש באמת לא מעט מחקר סביב השאלות האלה, והאינטואציה שלך נכונה - שמה שפוגע ב-Latency פוגע גם ב-Throughput, גם מהסיבות שאתה תיארת.בסופו של דבר, עבודה על קוד, עבודה של מפתחים, היא עבודה שהיא יצירתית - היא דורשת מחשבה, בתקווה ... (אורי) היא דורשת פוקוס . . .(ישי) . . היא דורשת פוקוס - היא דורשת להיות “In the zone”, ויש מחיר ל-Context-switch, יש מחיר כבד להרבה דברים באווירגם אם ה-Master לא זז - העובדה שיש Pull-Request שאני צריך לדפדף בינו לבין הדבר הבא שאני עובד עליו ולחזור, זה Tax שבסופו של דבר פוגע ב-Throughputמשם בעצם מגיעה אחת המטריקות שאנחנו . . . העולם הזה, של איך למדוד תפוקה של צוותי Engineering בעולם המודרני - מתמקדים ב-Cycle-time, מתמקדים בשאלות של Latency, כי הן עוזרות ל-Throughput.(רן) אבל אם נסתכל שנייה וננסה לקחת את זה לפן המוצרי - מה שאני רואה זה איזשהו מוצר שהוא “נודניק”: יש Pull-request פתוח - אם הוא פתוח שעה אז ננג’ס (Nudge), אם הוא פתוח יום אז ננג’ס יותר חזק . . . פתוח שבוע? שולח אליך חץ ומנג’ס יותר חזק.אבל מה מעבר לזה?(ישי) אז יש פה, אולי ברמה הכי בסיסית, איזשהו אלמנט של “נודניק” - אתה יכול לעשות איזשהו Snoozer סביב משהו שתקועאבל אם אתה לוקח את זה קדימה, אז קודם כל בוא תיהיה חכם - לא על כל דבר אתה צריך לנג’ס באותו מידה, ולא תמיד רק ניג’וס זה הדרך לפתור דברים.[אבי היה הראשון לזהות]לפעמים Awareness זה הזדמנות למישהו להיכנס ולעזור - אולי לא יעזור להציק לך, אבל יעזור שהצוות יכיר את הבעיה ואת העניין, ואולי מישהו יכול להיכנס ולעזור.אולי יש פה “התחפרות” ולאו דווקא בעיה של Attention? יש הרבה בעיות שונותתיקח את זה עוד שלב - אתה בעצם יכול להתחיל לעשות דברים חכמים עם ההגדרה של התהליך עצמו, ושל מה אני, כצוות, או אנחנו כצוות, רוצים שיקרה בתהליך הפיתוח שלנו - מתי משהו נחשב “חריג” ודורש התערבות?האם אנחנו רוצים שכל העבודה ב-Git תיהיה מלווה ב-Ticket ב-Jira - כן או לא?האם אני מרשה לעשות Merge בלי Review? ואולי אני מרשה, אבל רק אם זה Bug שמסומן באיזשהו Flag ב-Jira שהוא נורא דחוף?(רן) אוקיי - מה שאתה מתאר פה זה תהליך עבודה, אבל איך הכלים שאתם בונים יכולים לשפר את התהליך הזה?(ישי) אנחנו קודם כל מתחברים למערכות - קודם כל ל-Git ול-Jira, בתור המערכות שמהן אנחנו שואבים מידע על תהליך הפיתוח ועל האינסטנסים (Instances) של העבודהבעולם שלנו זה Branches ו-Pull-requests ו-Merge-request וכו’, Stories ב-Jira או ב-Project Management.השכבה הראשונה זה לייצר מטריקות (Metrics) ו-Analyticsזאת אומרת - מה ה-Cycle-Time, ותיכף אפשר גם להרחיב על מה זה Cycle-Time ולמה הוא חשוב - אבל זאת מטריקה שקל למדוד אותה אם יש לך את המידע הנכון, והיא מאפשרת לצוות ולמנהלים לראות איך אנחנו (עכשיו) ואיך ואיך אנחנו משתפרים.אם אני לוקח איזשהו Goal להשתפר - האם אני עומד בו?(רן) הקלטנו בעבר, לפני כמה חודשים [אוגוסט 2019 זה לפני שנה וחצי, אבל 2020 זה מרחב-זמן אחר], פרק עם בועז מ-Bizzabo, שבו דיברנו על כלים למדידת מפתחים - אני לא בטוח שהכותרת עושה צדק עם הנושא - וכנראה שכל מפתח ששומע את זה, וגם אז . . . ישר נדלקת איזושהי נורה של “רגע! איך אפשרת למדוד אותי?” . . . דרך אגב, אמרת קודם “יצירתיות”, אז איך אפשר למדוד יצירתיות? אז השאלה הראשונה היא(1) איך אפשר למדוד?ו (2) - האם המדידה עצמה אינה פוגעת ביצירתיות, במורל, אולי בסופו של דבר בשורה התחתונה של החברה, באיזשהו אופן? ו (3) - אם כבר קיימת כזו מדידה, אז אנחנו יודעים שטבע האדם הוא לכוון רק למקום שמודדים, ולא לעשות שום דבר אחר, ואז אנחנו עלולים למצוא את עצמנו בבעיה הפוכה - אולי המפתחים משפרים איזושהי מטריקה, אבל הם משפרים רק אותה, וזה, שוב, לא בהכרח עוזר לשורה התחתונה של החברה . . .אז אני מניח שזה מסוג הבעיות שגם אתם מתמודדים איתן ביום-יום, ואני סקרן לשמוע את דעתך . . .(ישי) כן . . . אז יש פה באמת כמה סוגים של בעיות, והן גם משתקפות בהיסטוריה של האיזור הזה בשוק, או של הפתרונות שצצו ושהתפתחו לאורך השנים סביב השאלות האלה.אנשים תמיד אהבו למדוד דברים, תמיד רצו להישען על Data, אבל היו כמה False Starts בעולם הזה, כשבאמת זה הציף את הבעיות שאתה מתאר.קודם כל, כשאתה מתמקד בלמדוד אנשים, ובודאי אנשים שמתעסקים בעבודה יצירתית ולפעמים גם יצרנית - אתה יכול בקלות לפגוע ב-Culture, לפגוע באותה יצרתיות, לייצר תסיסה.ויותר ויותר מבינים שהדבר הנכון הוא לא למדוד אנשים - זה לא שלא דיברו איתנו מכל מיני חברות בהודו ואמרו “אני רוצה כלי שבאמצעותו אני אחליט כמה לשלם במשכורת - תמדוד לי משהו על המפתחים ולפי זה אני אשלם”.זו, בנינו, טעות - כשאתה מתמקד בלמדוד אנשים, אתה מהר מאוד הולך להשוות אותם, עושה טבלה - מי למעלה מי למטה - ואנחנו חושבים שזו גישה הרסנית, עד כדי . . . שלא תיתן לך את התוצאות שאתה רוצה.אז המוקד הוא לא למדוד אנשים אלא למדוד את התהליך ולמדוד את הצוות, זו רמה אחת.דבר שני שראינו שקרה, זה חברות יותר ותיקות, אם תסתכל כמה שנים אחורה, שמייצרות מטריקות ונותנות אותן למנהליםיש לך Dashboard לאיזשהו Executive, שמראה מטריקות - אני מודד את הארגון שלי ויש לי KPIsאני ה-Consumer של המטריקות האלה ואני “מנחית” KPIs לעובדים שלי של “בואו תשפרו את המטריקות”.(רן) סתם, כדי לעשות את זה מוחשי, בוא נגיד KPI בסגנון מספר הפיצ’רים שדולברו (Features delivered), מספר הבאגים שנסגרו, מספר ה-Pull-requests . . . (ישי) אני מצטער להגיד לך . . . (אורי) . . . או תכנון מול ביצוע . . .(ישי) אני מצטער להגיד שיש חברות בעבר, ועוד כאלה היום, ששואלות שאלות כמו “כמה שורות קוד המפתח הזה כתב?” . . .(אורי) יש כאלה חברות? . . .(ישי) יש . . .(אורי) עדיין?(ישי) זו דוגמא . . .(רן) השאלה שלי היא האם זו בעיה בהגדרת ה-KPI או עצם זה שבכלל יש?(ישי) אני אומר שזו בעיה בהגדרה שלהם של מה הסובייקט שאני מודד ומה ה-KPIs שאני מגדיר.והבעיה השנייה היא מי הצרכן של המדידות - זה גם הולך לכיוון של “מי משתמש בתוצאות האלה ולמה הוא משתמש בהן?” אבל גם, כחלק מזה - מי מגדיר מה צריך למדוד?(רן) זאת אומרת שהבעיה היא כשהמנהל עם השיער המחודד הזה, ההוא מדילברט - הוא זה שהולך ומסתכל על ה-Dashboard וככה הוא מודד את המפתחים שלו - וזה הולך ליצור בעיה, כנראה שלא חשוב מה ה-KPI, אפילו אם זה ה-KPI הנכון - עצם הסיטואציה שהמנהל מסתכל על ה-Dashboard ולא המפתחים עצמם מסתכלים על ה-Dashboard זה מייצר בעיה.(ישי) בהחלט(אורי) וגם אם המנהל מחפש למדוד את המנוהלים, במקום למדוד את התהליך של עצמו . . .(ישי) נכון.אז אנחנו חושבים ששתי הבעיות האלה מזינות אחת את השנייה - הן חיות נפרדות, אבל הן עובדות ביחד.מי משתמש במטריקות ובשביל מה, ומה אתה מודד.אז הנטייה שלנו - אבל אנחנו לא היחידים בעולם הזה - והדרך, שבנינו היא החיובית, שאפשר לגשת ולפתור בעיות בעולם הזה של ה-Delivery - זה למדוד את הצוות, למדוד את התהליךלא את התפוקות - אל תמדוד כמה פיצ’רים (Features) הוצאת או כמה קומיטים (Commits) או כמה שורות קודתמדוד את התהליך עצמו, תבין את ה”בריאות“ של התהליך - ותשתמש במדידות ככלי לאנשים עצמםכלי ל-Introspection, כלי לצוות שרוצה לשפר את העבודה שלו, לא ככלי שמודד “ומעניש” או מודד ומצ’פר את מי שעלה במדד.(רן) אבל זה נשמע כאילו בלתי נמנע שזה יקרה . . . ניקח, לדוגמא, את המאגר הביומטרי: נניח שהמטרה של המאגר הביומטרי בישראל היא מטרה נעלה וטובה והכל - אבל עם זאת, ברגע שנוצר מאגר ביומטרי יש איזושהי סכנה שהוא ידלוף, יש איזושהי סכנה בעצם היצירה של מאגר מידע כזה.אז הנמשל של זה - גם אם זה כלי שיצרת לצורך המפתחים, כדי שיוכלו לשפר את הביצועים שלהם עצמם, הם תמיד אולי יחשבו “אוקיי, אבל מה יקרה אם המנהל שלי גם יסתכל על זה, ופתאום ימדוד אותי במספרים ולא לפי השיער היפה שלי או לפי האופי המקסים שלי?” . . . אז אני מנחש שעדיין, גם אם אתה בא ומוכר את זה למפתחים ככלי לעצמם - הם כנראה יסתכלו על זה בחשדנות.(ישי) יש סכנה כזאת, אני אנסה לא ליפול לקלישאות סביב איפה הבעיהאבל אני אומר - קודם כל, המידע קיים . . . המידע שאנחנו מוצאים - לא המצאנו אותו, חילצנו אותו ממערכות קיימות.בהרבה מקרים החברות שאנחנו מדברים איתן הן חברות שלא באות בלי שום מטריקות ובלי שום Practice.אז הן “תופרות” את זה בעצמן או בונות סקריפטים או בונות משהו חלקי - כמעט אין ואקום של “אני לא מודד כלום”.הסכנה היא שדווקא אם אתה עושה את זה קצת Less informed וקצת יותר פארטצ’, יש סיכוי שתיפול לבורות של המדידות הקלות . . . קל מאוד למדוד שורות קוד, הכי קל בעולם - אז יש ארגונים, שאם האלטרנטיבה היא לא לעשות כלום, אז יקום הבוס הזה עם ה Pointy hair וימדוד את השורות קוד, כי זה מה שהוא יכול להרים בסקריפט קטן בצד, או לקנות בזול - וישתמש בזה לרעה.האם במטריקות שאנחנו מייצרים אפשר להשתמש ברעה? אני מניח שכן.(אורי) אבל אני מניח שכמעט כמו כל חברה שנותנת כלים למדידה, בסוף היא חושבת על מה הם ה-KPIs שאתם רוצים למדוד, ומאחורי זה ישנה איזושהי תפיסה של מהו תהליך נכון או מה זה “תהליך טוב” ואיזה KPI מייצגים אותו - אז בואו נמדוד אותם. השאלה האם יש לכם, בהנחת המערכת, איזושהי תפיסה כזו? אני יכול להגיד מה זה תהליך טוב מבחינתי - מבחינתי, תהליך טוב זה כשהמפתח הוא כמה שיותר Self-sufficient, אין לו מעצורים - הוא יכול לקחת משהו מרעיון ל-Impact בשוק לבד.הרעה החולה, מבחינתי, ביעילות של דברים כאלה זו קבלת החלטות - אם אני נעצר על קבלת החלטות . . . אני לא אראה את הדברים האלה ב-GitHub בכלל - איפה שאני נעצר על קבלת החלטות.יכול להיות שאני אראה משהו ב-Jira תקוע או כל מיני . . .(ישי) נכון - אז קודם כל, Git לא מייצג את כל התמונה - יש לו יתרונות אדירים, אני חושב שהמעבר של עולם ה-Software ל-Git זה איזשהו Seminal change שמאפשר, בין השאר, גם את העולם שאנחנו מתעסקים בו, ואת החלק הזה של העולם של Analytics על תהליך הפיתוח.הוא לא מייצג את כל התמונה - תהליך של פיתוח ויצירת Value בקוד נשען על Git אבל מתחיל הרבה לפני כן, וממשיך הרבה אחרי ה-Git בתהליך של “איך הלקוחות משתמשים” . . .(אורי) . . Go to Market . . .(ישי) . . . וה-Impact של הקוד על העולם - והכל נחשב, הכל רלוונטי.לגבי השאלה של “מהו התהליך הנכון” - אז אנחנו מצד אחד מודעים מאוד לשוני העצום, ואנחנו רואים אותו, בין ארגונים ואיך שהם עובדיםמה חשוב להם ואיפה הם נמצאים היום - גם ארגונים שיש להם את אותו Target דימיוני, אותו כיוון - הם במקומות לגמרי שונים, אתה לא יכול לשפר את הסוסיתא של שנות ה-60 ואת מכונית המירוץ הכי חדישה באותם כלים, למרות שהמטרה (בשני המקרים) היא “לנסוע יותר מהר”.הכלים שונים כי אתה נמצא במקום אחראז מצד אחד, פתרון - גם שלנו וכל פתרון Viable בעולם הזה - חייב להביא בחשבון את השונותומצד שני - יש ערך בלבוא עם Opinions ובלבוא עם . . . לא רק להגיד “שמע, אני מודד לך מיליון דברים, תסתדר ותפיק מזה מה שנראה לך”.פה למשל הבחירה שלנו להישען על Cycle Time כאחת המטריקות החשובות זו בחירה שיש מאחוריה Opinion, ונסיון להגיד ש-Latency יותר חשוב מ-Throughputאו ש-Latency מייצר Throughput יותר טובזה (א) טעון הוכחה ו(ב) אולי לא מתאים לכולם.(רן) נשמע שבכדי למכור מערכת כמו שלכם צריך מאוד “לחנך את השוק”, וזה נשמע ככה אתגר, אתה יודע - א’-ב’ של יזמות זה “במקום שבו יש Market Education, קח הרבה אוויר, זה ייקח הרבה זמן” . . . (ישי) האמת שאני קצת מופתע לטובה, בהקשר הזה.אני נמצא ב-LinearB קצת פחות משנה, ואני רואה, גם קצת ממה ששמעתי בזמן לפני שהגעתי אבל גם תוך כדי הזמן שאני נמצא - יש לא מעט Educated Market כבר באיזור הזה.עיקר ה-Business שלנו מגיע מ-Incoming - אנשי מוצאים אותנו . . . אנחנו עושים Marketing, אבל אנחנו כמעט לא עושים Direct outreach.מוצאים אותנו ופונים אלינו עם Intent - “אני מחפש כלי ואני רוצה לקנות”, לא “ספר לי למה זה טוב”.לא שאין את זה, אבל ה-Intent כבר קיים - אנשים מבינים יותר ויותר, מחקרים וספרים כמו Accelerate ודור המטריקס וכו’ . . . אנשים כבר מכירים את זה.(רן) דרך אגב - אתה חושב שלהשפעה של תקופות הקורונה ושל העבודה מרחוק - שיש לזה השפעה . . .?(ישי) כן, בהחלט, חד משמעית - זה לא משנה את ה-Education, אבל זה מייצר יותר דחיפות . . .(אורי) אני בטוח שזה היה . . . אתה יודע, אלו שאלות שהגיעו מ-Boards [הנהלות, לא של Jira], מ-Executive Teams - “החבר’ה עברו לעבוד מהבית - איך אתה יודע שה-Velocity נשמר? שה-Throuhput של הצוות נשמר?”(ישי) אז או שזה בא למלמעלה, בחברות קצת יותר גדולות, או מהבטן של מנהלים, שאומרים “אני מרגיש שאני מאבד שליטה” - ואחת הדרכים לחזור ולהבין מה קורה “ולחיות את הצוות” זה אולי קצת למדוד ושיהיו לי מערכות . . .(אורי) היפה הוא שהאשליה ש”אני נמצא במשרד עם האנשים אז אני יודע שה-Velocity הוא טוב” זה . . . אתה מגלה כמה שזה היה פיקציה . . .(ישי) נכון - אז אני חושב ש . . .(רן) ה-Velocity של הקפה . . (אורי) כן, המכונת קפה . . .(ישי) תראה - יש מקרים קיצוניים שבהם לפני Covid-19 ישבו כולם באותו חדר, ישבו 6-7-8 אנשים באותו Space והתקשורת הייתה ב”להרים צעקה” למישהו או להסתובב עם הכיסא, ופתאום הם נשאבו לעולם כזה, למעיין Void שבו כל אחד בבית, ואז אני בהחלט מבין את התחושה של “אני לא יודע מה קורה”אז אני חושב שהקורונה ייצרה עוד דחיפות, אולי ייצרה עוד תקציבים לארגונים שפחות יכולים לצטייד ו(עכשיו) יש להם הצדקה.היא לא ייצרה מודעות “יש מאין”.(אורי) אנחנו שלושה אנשים פה, כל אחד מחברה אחרת. כולנו עברנו את הקורונה . . . איך אתם קיבלתם ולידציה (Validation) על עצמכם, שאתם בסדר, במעבר הביתה?(ישי) מה שאני עושה כמעט בכל Demo שאני מראה את המערכת . . . אני פותח את המטריקות שלנו.ה-Demo-אים שאני עושה זה תמיד LinearB על LinearB . . . אין לי Demo Data, יש לי Production Data - ומה שקורה היום זה מה שהלקוחות יראו.אני פותח את ה-Metrics שלנו ומסתכל אחורה, לוקח אחורה עד ינואר 2020 - ומראה לכולם את ה-Spike שיש לנו ב-Cycle-time, שקפץ במרץ, ב-Lock-down הראשון, פי איזה 2 . . . כי היינו קבוצה קטנה ופתאום נהיינו Remote וה-Cycle Time שלנו סבל, לקח לנו קצת זמן להחזיר אותו.כי כל התהליך של תקשורת על איך קוד נכנס והופך ל-Production השתנה . . .(אורי) אז סבלתם מזה?(ישי) סבלנו מזה - רואים את זה ב-Dataאני לא הייתי אז בחברה אז . . . אני רואה את זה ב-Data אבל שמעתי את זה גם מאנשים, מה הם עשו ואילו תהליכים הם עברו כדי להתמודד.ומה שגם ראו, ושמענו את זה מעוד חברות - גם מלקוחות אבל גם סתם מדיבורים - אנשים כתבו יותר קוד . . . אנשים בבית עברו לעבוד ב-remote והרגישו שהם מפגיזים - כותבים יותר קוד ויש פחות הפרעות, יש פחות פגישות, עוד הייתה קצת רומנטיקה בסגר הראשון . . .אנשים הרגישו שיש להם יותר תפוקה.מצד שני - האיזורים של התיאום והתקשורת, שצריך כבר 2-3 אנשים לשתף פעולה כדי שמשהו יקרה - הם סבלו.אז כתבו יותר קוד - אבל ה-Cycle Time התארך, ולקח יותר זמן לגמור דברים ולהביא אותם ל-Production.(אורי) איך אצלכם (רן)?(רן) האמת שקשה קצת להגיד, משתי סיבות - (1) הייתי בהרבה פעמים מנהל, אבל בתקופה שלפני הקורונה דווקא לא היית בפוזיציה של מנהל, ופחות או יותר כשהתחילה הקורונה אז נכנסתי שוב לפוזיציה של מנהל, כך שקרו שני שינויים בו-זמנית, ואין לי Test ו-Control Group, אז קצת קשה לי להשוות . . . [אבל לגמרי רואים את השפעות החשיבה הסטטיסטית….](אורי) אבל השאלה הזו נשאלה - האם אנחנו בסדר? מה המעבר הזה ל-Remote עשה?(רן) כן - השאלה הזו נשאלה, אני לא יכול להגיד לך מה התשובה . . . אני לא יודע מה התשובה.סליחה - אני כן יכול להגיד לך שברמת המאקרו, התשובה היא שאנחנו הצלחנו לשמר Velocity, אפילו לשפר Velocity, בצורה שמאוד הפתיעה אותנו, ואת השוק גם היו עוד כמה שינויים, אגב - אצלנו ספציפית היו גם הרבה שינויים של השוק לאור הקורונה, שגם הם ככה די, אולי בפוקס, רתמו את כולם לאלונקהוכולם נכנסו מתחת לאלונקה וכולם עבדו - מה שאולי בחברות אחרות לא קרה.בשורה התחתונה, אני אני חושב שאנחנו הצלחנו להפתיע את עצמנו בפרודוקטיביות בתקופה הזו, אבל אני חייב להגיד שאנחנו גם משלמים מס כבד ב-Retention, במוראל, בשחיקה של אנשים, שהוא מאוד מאוד משמעותיקשה אולי להגיד אם זה בגלל שעות עבודה או חוסר המסגרת הברורה של העבודהאולי זה שפחות רואים אחד את השני . . .מכל מיני סיבות, אבל בסופו של דבר - השחיקה מורגשת, השחיקה מאוד מורגשת וכל הזמן מדברים על זה.עכשיו - זה נושא אולי לפודקאסט אחר . . .(אורי) פוסט-קורונה, נעשה אותו אחרי ש . . .(ישי) מסתבר שמפתח הוא חיה חברתית, למרות הכל.(אורי) כן . . . אנחנו . . . בדרך כלל אנחנו לא מודדים, ואז באמת שאלנו את עצמנו “רגע - מה אנחנו יודעים?”אבל עוד פעם, ברמה של אני ומנהל הפיתוח, אמרנו “בוא נעשה לפחות איזשהו Sanity check, נראה שאנחנו בסדר”.והסתכלנו על מספר ה-Deployments, כי פשוט בשבילנו, מספר ה-Deployments הוא ה . . ה-Deployment היא הנקודה שבה המפתח מעביר את ה-”Intellectual Property” שלו למוצר אמיתי בשוק.וכשראינו שמספר ה-Deployments היומי ממש לא משתנה לאורך שבועות או . . .אז אמרנו “אוקיי, המצב כנראה בסדר”.[רפרנס לפרק 368 Kubernetes and Dyploma at Outbrain](רן) כן, זהו - אז זה קצת מביא אותי לשאלה של “אוקיי, אז אתם מודדים מספר Deployments, ישי - אתה מדבר על . . . “(אורי) עוד פעם - זה לא שאנחנו יושבים על המפתחים “מה קורה עם מספר ה-Deployments?!” . . . אנחנו מסתכלים על זה באירועים כאלה כדי לעשות לעצמנו ולידציה שהכל בסדר.(רן) כן, זה איזשהו מדד-מאקרו, זה לא . . .(אורי) לגמרי.(רן) עכשיו ישי - אתה מדבר הרבה על ה-Cycle-Time - אתם אצלכם מודדים Cycle-Time ואתה חושב שזה משהו חשוב, שה-Latency משפיע האופן מאוד משמעותי על ה-Throughput. . .בוא נדבר רגע - מה זה “Cycle”? איך מודדים “Cycle”?[מעניין גם בהקשר של Effort Estimations](ישי) אז אקדים ואומר ש-Cycle-Time הוא אחד המדדים, ולמשל . . .(אורי) כמו ב-Intel, כשמגדילים את ה-Cycle-Time של ה-CPU . . .(ישי) אפשר לחשוב על זה כעל סוג של RPM, סוג של סל”ד של הצוות . . . אם אתה מסתכל על קצב ה-Deployment אז הוא סוג של דואל (Dual) לחלק מה-Cycle-Time - אתה לא יכול לדלבר (Deliver) ולעשות Deployments תדירים אם ה-Cycle-Time שלך נורא ארוך.אז ה-Cycle, בעולם שלנו, זה כמה זמן שלוקח ליחידת עבודה מהשורת קוד הראשונה שנכתבת עבורה ועד שהיא בחוץ, בידיים של הלקוח, עד ה-Deployment.זה ה-Cycle שאנחנו מסתכלים עליו.(רן) אוקיי, אז אתם לא מודדים את כל מה שלפני שורת הקוד? - Design ו-Product-Market Fit ו . . .(ישי) אלה דברים שחיים לפעמים בהגדרות של Lead-Time, והיום אנחנו פחות מתעסקים בהם.היום אנחנו עדיין סטארטאפ, אבל הם רלוונטיים לשאלות ולעולם הזה של דליברי (Delivery).(רן) אז מרגע כתיבת שורת הקוד ועד מתי?(ישי) עד שהוא בחוץ . . . עד שהוא Deployed . . .(רן) עד שהוא Deployed, אוקיי . . . ואם, לצורך העניין, הוא Deployed אבל Embarged ועם Rollout אז יש לזה טיפול מיוחד? (ישי) אז ההגדרות של מה זה “Deployed” מתחילות בצורה יותר נאיבית של משהו בינארי - זה בחוץ או לא? ואם כן אז מתי?וזה צריך להתפתח ל-Target - האם זה יצא? האם זה מודלק (On) אצל הלקוחות? האם משתמשים בזה?(אורי) כן - כי יש הבחנה בין “Deployed” ל-”Released” . . .(ישי) לא כל הארגונים מבחינים . . .(רן) לא כולם יודעים, אתה אומר . . .(אורי) “Deployed” זה אומר “הקוד שלי יושב כרגע בסביבת Production”, ו-”Released” זה אומר . . . זו החלטה מרקטיאלית (Marketing), זו לא החלטה אנג’ינירית (Engineering) . . .(ישי) נכון, אז (א) יש הרבה ארגונים שבהם זה קורה ביחד . . .(אורי) מצומד . . .(ישי) . . . ולא ממש מבחינים, או שגם לא מייצרים לעצמם את המנגנון שאומר “זה חי ב-Production אבל עוד לא Released”.או שהם אומרים “אין אצלי את ההבחנה הזאת, וקוד שיצא הוא GA ללקוחות, כולם רואים אותו, כולם משתמשים בו והכל טוב”.אנחנו מאפשרים חופש כלשהו בהגדרה של כל (שלב) שהלקוח עושה לעצמו, או אפילו בכל שלב של Repository, של מה זה אומר “Released” - “אצלי”כשהמטרה היא למדוד את מה שמעניין אותו כדי להשתפראם (עבור) צוות מסויים, הדבר שחשוב שחשוב לו זה “שמתי את זה על Staging ומפה זו לא הבעיה שלי Anymore”, אז אני לא אתווכח איתו ואני אעזור לו למדוד את זה.יכול להיות שמכאן עכשיו זו בעיה של צוות אחר - DevOps או צוות Deploy או IT . . . יש הרבה Flavours בעולם.המטרה היא למצוא את הנקודה שבה ה-Value יצא, וההגדרה מה זה בדיוק “יצא”, זה יכול להשתנות.אולי זו ספרייה ואז שמתי Artifact איפשהו וזהו . . .(רן) בוא ועכשיו אני אהיה “פרקליט השטן”, ואני אגיד “אתה מודד את ה- Cycle-Time? אז אני אקטין את ה-cycles . . .”במקום לדלבר פיצ’ר שלם, אני אדלבר ככה חצי-פיצ’ר . . . ואחר כך אני אוסיף עוד קצת ועוד קצת ועוד קצתככה יהיו לי הרבה מאוד Cycles קטנים, כשכל אחד מהם יהיה מאוד מאוד קצר - ושיפרתי את ה-Cycle-Time שלי . . .למה שאני לא אעשה את זה? אני אראה יותר טוב בעיני המנהלים שלי, נכון? (ישי) שתי תשובות, והן משלימות - (1) שוב - זו מדידה של תהליך ושל צוות, שהוא עם קצת פחות Incentive to game it, כי אני לא גורם לעצמי להראות יותר טוב כי מודדים אותי אישית, יש קפיצה פה של “בואו נרתום את כל הצוות לתהליך, לשחק עם המטריקה”.אבל הדבר היותר חשוב (2) - אם הצלחת לעשות את זה, ויש לך Cycles קצרים כי חתכת את העבודה לאלמנטים קטנים - הרווחת.זה חלק מהמטרה של Cycle-Time - אם הצלחת To Game it, בגלל שהוא מקיף את כל התהליך, אם הצלחת לגרום ל-Cycle-Time להיות קצר, אז המוטיבציה שלך פחות חשובה לי, התוצאה היא טובה.אם שברת את הפיצ’ר לכמה חתיכות שהן Deployable - אני בעד, זו המטרה.(רן) אוקיי, אז Cycle-Time - אמרת שזה מדד אחד אבל לא המדד היחידי, ודיברנו עליו והוא באמת מאוד חשוב.תוכל לתת דגומא למדד אחר, שאתם משתמשים או שהלקוחות שלכם משתמשים?(ישי) כן, אז אורי הזכיר את הנושא של Deployment Frequency - כל כמה זמן, באיזו תדירות ובאיזו רציפות אנחנו מוציאים Value החוצה - זה אחד המדדים החשובים, וגם הוא מופיע במעמד של כבוד במטריקות של DORA ודומים להם.הוא מדד מצויין כדי להבין את הבריאות של תהליך הדליברי.שוב - הוא לא יכול להיות טוב אם ה-Cycle-Time לא טוב ולהיפך - הם משלימים אחת את השני באיזור הזה של הצד של ה-Deployment.יש ארגונים שעוד לא פיתחו את כל השרשרת של ה-CI/CD ויש שם “בלוק טכני”, מה שנקרא - הם לא בנויים להוציא כל הזמן, לעשות Deploy כל הזמן.אז יכול להיות שיש להם ועדה שעושה Deploy ו-Release פעם בשלושה שבועות, אז התוצאה של המדד הזה תיהיה “פעם בשלושה שבועות”, כי זה מה שהחלטנו . . .(אורי) כן, אבל איך אומרים - אם אתה לא מודד אתה לא משתפר, אז במקרה הזה, ברגע שמתחילות מדידות, אז “אה, אוקיי - אז איך אני מוריד פה Bottlenecks?” או “איך אני משפר את התהליך?” . . .(ישי) נכון - אז חברות כאלה, ויש לנו לקוח שגם כתבו על זה בלוג, על איך שהם עברו ל-Release יומי - ממצב כזה של פעם בכמה שבועות, הם עברו למצב של פעם ביום Release, וזה היה שיפור אדיר מבחינתם.אז גם כשאתה עובד במצב של “וועדה” שמייצרת Release פעם בשלושה שבועות - להבין, למשל, כמה זמן הקוד שלך מחכה - זה בממוצע חצי מהשלושה שבועות אבל אתה יכול לקבל קצת יותר הבנה של איזה חלק מהקוד מחכה, האם אני נותן Push לקראת סוף הספרינט ואז יש לי מלא קוד ברגע האחרון ואז הוא בעצם מחכה רק יומיים ל-Release - אז דרך המדידה אתה רואה את אלה.גם אם לא תשפר את השלושה שבועות, אתה תבין קצת יותר את הדינמיקה של כמה זמן הקוד שלך “שוכב”, בעצם בלי להביא Value לאף אחד.(אורי) זה נשמע לי . . . לא יודע, רן בטח גם לך - קצת . . .(רן) שנות ה-80 . . .(אורי) . . . פרה-היסטוריה . . .(ישי) מה - Delivery פעם בשלושה שבועות?(אורי) אפילו פעם ביום . . . (ישי) תתפלא . . . (רן) . . . פרויקט הלביא . . .(ישי) תשמע, יש חברות שה-Delivery שלהם זה Hardware, ואז זה Firmware שנכנס למשהו שהולך ונכנס לקופסא . . . יש כאלה.(אורי) לא על זה אנחנו מדברים וזה בטח גם לא רוב קהל הלקוחות שלך, נכון?(ישי) נכון - אבל יש לנו גם כאלה שתהליך ה-Delivery שלהם תלוי באישורים מגורמים רגולטוריים, מה לעשות?(רן) דרך אגב - גם על זה הולך להיות לנו פודקאסט, על איך עושים Continuous Delivery תחת רגולציה מאוד כבדה - אז !Stay Tuned - אבל לא היום.אנחנו ממש ככה לקראת הסוף, ורציתי לשאול משהו שמאוד מענין אותי - אז בעצם, דיברת בעיקר על Visibility, ודיברנו על מדידה של Cycle Time ומדידה של מספר ה-Deployments ודברים אחרים שאולי הארגון רוצה למדוד.אבל אוקיי, עכשיו ראינו - מה עכשיו? האם הכלי הזה גם נותן איזה שהם כלים של פרודוקטיביות (Productivity)? איזושהי אוטומציה או . . .(ישי) כן, אז דיברנו על Visibility כי זה ה-Entry Point בעולם הזהזה הצעד הראשון - בלי Visibility אתה לא יכול לעשות כלוםאתה לא יכול לשפר שום דבר בלי למדוד אותו ובלי להבין אותואבל חלק מה-Evolution בתחום הזה, במעבר ממדידה של אנשים למדידה של Process, ממדידה שיושבת אצל הבוס למדדים שמגיעים לידיים של המפתחים ושל הצוות.הצעד הבא של ה-Evolution הזה הוא לעבור ממדידות ל-Actions ול-Automations.אז דיברנו כבר על ה”נודניק”? הנודניק הזה הוא ההתחלה או המבשר של תהלכי ה-Automation - הוא הופך את זה מ”ראיתי שהייתה בעיה בחודש האחרון - בוא נעשה Retrospective ונלמד למה ה-Deliveries שלי מתעכבים” ל”בוא נפתור עכשיו, טקטית, נקודתית, את האחד הזה שמתעכב”והפכתי את זה לבעיה שהיא Reaction לאיזשהו Signal, ולא למידה ממטריקה.לשניהם יש מקום, אבל זה צעד קדימה.אם תיקח את זה עוד טיפה קדימה, ופה אני קצת נכנס לאיזורים של ה-Vision שלנו - אנחנו מדברים על תהליך פיתוח: איך אני עושה Branches? איך אני מחבר את זה ל-Jira? למה אני נותן עדיפות? איך אני שומר על . . . איך אני עושה Code Review וממרג’ג (Merge) דברים ואיך אני עושה את זה בתוך קבועי זמן שחשובים לי?את ה-Dev-Process הזה - אפשר לעשות לו Shift-Left ולהפוך אותו למשהו שהוא Automated, ויש לו Guard rails שהם בעצם מגיעים מהמפתחיםבוא תגדיר גם אותו בקוד, או ב-Configuration.כי היום הוא בסופו של דבר יושב במוח של האנשים בצוות, בתרבות שעוברת מיד ליד - מפתח חדש בא לצוות ואומרים לו “תשמע, אצלנו עושים ככה - ביום ראשון עושים Release” או “ביום חמישי עושים Planning”.וכמו כל דבר, כל דבר טוב - צריך לעשות פה Shift-Left: בסוף זה קוד והמפתחים הם ה-Owners של התהליך הזהלהגדיר מה זה חריג ומה להתריע ולמי להתריע, או לעשות משהו אחר עם הדבר החריג הזה.למשל - הם לעצור Release-ים ביום חמישי בערב, מה שאנשים היום עושים מהבטן, כי נהוג לא להוציא Release חשוב רגע לפני שהולכים לסופ”ש?את כל הדברים האלה - אפשר לעשות להם Shift-Left וממש להפוך אותם למשהו שהוא גם מוגדר ונשען על המון מדידות מכל המערכות, צריך לעשות Correlation בין כל המידע.(רן) אתה, כאילו, בא ואומר “בואו נקודד את התשוב”ע” . . . למדנו מניסיון של הרבה שנים שלא עושים Release ביום חמישי בשבע בערב, כי זה הולך לדפוק לנו את הסופ”ש, אוקיי.אז (1) זה באמת לבדוק האם יש . . . האם זו רק תחושת בטן או שבאמת יש Data שתומך בזהו(2) זה שאם יש באמת Data שתומך בזה וזה משהו שאנחנו לא רוצים לעשות - אז שיהיה מי שישמור, ואם באמת מישהו יבוא וירצה לעשות Release בשבע בערב ביום חמישי, אז מישהו יעצור אותו, או לפחות ידליק לו נורה גדולה אדומה מול העיניים, שידע שהוא עושה משהו חריג [שדינו סקילה].(ישי) כן, אתה רואה היום התחלות . . . לרוב זה קורה בצורה מאוד Fragmented [נישתי…] - כל מערכת יודעת לייצר Gates ו-Guard Rails לאיזור שלהאתה הולך ל-GitHub ואתה יכול להגביל מי יכול לעשות Merge ולמה, ואילו תהליכי Review צריכים לקרות קודם.אבל GitHub לא מכיר מה קורה ב-Jira, והוא לא יכול להשתמש בקונטסט הזה כדי להשפיע על החלטה כזו.(אורי) יש לי שאלה - האם אתה חושבים, ב-Vision של החברה, לחבר לזה ייעוץ? לדוגמא - “מדד מסוים הוא חריג אצלך, מה הכלים שלך להתמודד עם זה? מהם הכלים שלך לשפר את המדד הזה?”(ישי) כן, אז מעבר ליצירה של Insights שמבוססים על המדד, על ה-Best Practices ו-Benchmarks - יש תעשייה, יש Data.אבל גם Benchmarks שלך - “שים לב! יש לך עלייה באיזשהו רכיב ב-Cycle-Time לאורך זמן, הנה הגורמים ה-Possible של הדבר הזה והנה הדרכים שבהן כדאי לך להתמודד איתם”, זה בהחלט . . . (אורי) הרבה פעמים הפתרונות הם לא טכניים - הם תרבותיים לגמרי.(ישי) חד-משמעית.אני אקח דוגמא שלרוב קל להתחיל איתה, וככה אנחנו ממליצים לארגונים שאנחנו עובדים איתם - תהליך ה-Pick-up:ללכת והלתחיל לעשות Review למישהו על ה-Code שלו - זה זמן שהרי בהרבה מקרים מגלים שהוא ארוך, ו-Pull-Requests מחכים רק בשביל שיתחילו.ונורא קל לקצר אותו, כי אתה עושה מה שנקרא “Delivery Context switch” - לעשות למישהו Code Review זה הרי Context Switch, זו לא העבודה העיקרית שלי - אבל אני עכשיו חזרתי מ-Lunch או סיימתי פגישה, ואני עוד לא ב-Zone - עכשיו זה זמן טוב, בוא נעשה את זה באופן Delibrate, נחפש את ההזדמנות לעשות Review - זה משהו שהוא תרבותי לחלוטין.צוותים יכולים להחליט שבבוקר ואחה”צ “מנקים את ה-Reviews” - וחתכת את ה-Pick-up time שלך, או לפחות שמת עליו Cap של כמה שעות.(רן) יש שיטה לניהול זמן, ברח לי השם שלה, שהיא מתודולגייה דומה לקריאת אימיילים - אתה לא כל הזמן קורא אימיילים אלא קורא אימיילים, נגיד, 3 פעמים ביום, בשעות קבועות . . .(אורי) . . אבל ה-Inbox שלך ריק . . .(רן) כן, אז יש כמה דברים שם, אבל . . .. לשים איזה שהם קבועי זמן שמייצרים איזושהי שיגרה ואז הרבה יותר ברור . . . [זו אופציה - Pomodoro Technique]אתה גם לא נסחף - נגיד, אתה קורא אימיילים בין 1300 ל-1330 אבל לא יותר, ואת מה שלא סיימת אתה תמשיך אח”כ.וזה נותן לך איזה שהם מרווחי זמן אחרים, יותר קבועים וברורים, לעשות עבודה אחרת, שהיא כנראה יותר משמעותית כי, סתם בדוגמא של קריאת אימייל, קל מאוד להיסחף לפעמים ולא לתעדף נכון את העבודה.אז הגעת היום עם חולצות מאוד יפות, שעליהן רשום DEV INTERRUPTED . . . ספר לנו מה זה DEV INTERRUPTED?(ישי) אז DEV INTERRUPTED זה . . . (אורי) רגע! אני אעשה לך Interrupt . . .(רן) הוא לא Dev . . רגע, אתה Dev?(ישי) אני Dev . . . זה לא יורד במים, להיות Dev . . .אז DEV INTERRUPTED זו Community שאנחנו הרמנו - יש לנו Discord עם משהו כמו 800 Dev Leaders מכל העולם.פודקאסט שהולך ותופס תאוצה, פודקאסט באנגליתואנחנו בעצם בונים חבורה של אנשים שמתעסקים בהובלה של ארגוני פיתוח או של צוותי פיתוח, או מתעניינים בשאלות האלה של מה זה אומר להוביל ולהיות יעיל בעולם של פיתוח. וזה ה-DEV INTERRUPTED(רן) אוקיי - אז פשוט לגגל (Google) את DEV INTERRUPTED [או ללחוץ על הלינקים . . . ](ישי) . . . ותמצאו אותנו, ותמצאו את ה-Discord.(רן) בסדר, ואתה אומר שהשיחה עצמה היא באנגלית כי זה מכל העולם.(ישי) השיחה באנגלית - אנחנו עושים קצת Moderation אבל בסך הכל המטרה היא שזה יהיה אורגני ושאנשים ידברו על מה שמעניין אותם.אני חושב קצת בראש על לעשות נגזרת בעברית . . .(רן) אוקיי - ולמעשה אתם מדברים על נושאים כאלה של איך נכון למדוד ולשפר . . .(ישי) אז זה לא רק מדידות - הייתי אומר שכל העולם של מה שמעניין את מה שנקרא Dev Leaders - אנחנו מדברים שם גם על Hiring וגם Coaching של אנשים בצוות וגם על תפקיד של Senior שהוא לא Leader.השיחות הן באמת מאוד מגוונות - בסוף זה Community שאנחנו הקמנו והיום אנחנו דוחפים אותו, אבל הוא לא Focused רק על המוצר שלנו או אפילו רק על מטריקות ויעילות.(אורי) חיפוש של DEV INTERRUPTED ב-Google יגיע אליכם?(ישי) חיפוש של DEV INTERRUPTED ב-Google יגיע אלינו . . .(רן) וכמובן שגם נקשר ב-Show Notes[עוד הפנייה מעגלית? יאללה - DEV INTERRUPTED באתר וה-Discord Channel והפודקאסט]טוב - ישי תודה רבה! תודה שהגעת לפה, היה מאוד מעניין.הקובץ נמצא כאן, האזנה נעימה ותודה רבה לעופר פורר על התמלול

How does a company create a beloved new hire onboarding experience when experiencing hyper-growth? Sounds hard? Now how does a company maintain that when pivoting to remote during a pandemic? Oh, and while experiencing hyper-growth. Learn how Bizzabo achieved the impossible during CoVid with their Chief People Officer, Tami Golan. The full episode transcript can be found here. To learn more about the show click here.

B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events? In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alon explains how he thinks the market will evolve and shares valuable insights on his learnings from this year. We discuss the following: The differences in Top, Middle and Bottom-of-Funnel events Tips on successful hybrid events How to organize hybrid events How to promote events in a meaningful and successful way Unfortunately, our sound quality is poorer than you're used to on our pod. We had some issues in our studio. Our apologies for this, we'll make sure to do better next time!  LinkedIn Alon Alroy: https://www.linkedin.com/in/alonalroy/  Website Bizzabo: https://www.bizzabo.com/  If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Mark from Bizzabo join us. Mark, I would love for you to introduce yourself, your role, and your organization to our audience. Mark Eckstein: Hey Shawnna, thanks so much for having me. So, as you said, my name is Mark Eckstein and I lead revenue enablement at Bizzabo. Bizzabo is an event management software company. We enable companies to execute virtual in-person or hybrid events to provide rewarding and impactful experiences for their attendees. SS: Well Mark, I’m very excited to have you join us today. You and I have connected before, and during that time, you had talked about the robust onboarding program that you’ve built at Bizzabo. I would love for you to explain to our audience what are the core elements of your onboarding framework? ME: Yeah, I’m happy to. I think the best way to go about this is probably to answer a little bit more chronologically. So, if I were brand new in enablement and I’m looking to really build out a new onboarding program from scratch, what would be the steps that I would take. With that concept, the first thing I would do, like with most things in enablement is I would start with discovery. Specifically, I would need to understand what’s the role that we’re looking to hire for, and what does success look like for an individual in that role? And once we have that understanding of what success looks like, we’re then able to backtrack and analyze what’s the specific knowledge, skills, tools, and organizational understanding that’s necessary for a new hire in that role to reach success. Now, tactically, what this looks like is basically a few conversations between myself, enablement, the hiring manager, a few reps on the team who we deem as the most successful, as well as some relevant stakeholders from across the company. And those could be anywhere from CS, client services, solution, support. Just anyone who engages with this typical member of the new organization. So once we’ve aggregated what success looks like and what a new hire would need to be successful in that role from discovery, those actually become your inputs in building out the next part of what you’re going to do, which is building out the individual learning journeys for that role. So personally, I use a tool called Trello for the day-to-day program template for each role. It’s free, simple, and scalable. Now the learning journey itself is where the most amount of your effort and time really goes into when building out your onboarding program. Now, I like to break that up into three macro sessions. So, the first one is going to be, what does everyone need to know what the organization? So, for us, this becomes your general onboarding program, the foundational part of the program that all employees go through. This could be anything from support, sales, IT, HR, doesn’t matter. Everyone at our company needs this basis of understanding. And for us, it’s the first six days of when you start at our company. It covers everything from a goals meeting with your manager, what are my expectations, what is the company looking for me to achieve and how do I get there, our overall company, what’s our mission and vision, our culture and values, the overall market in which we play with it. And so, in that case, how has it evolved over time and where do we see it going forward? Then we get into ICP, the ideal of our ideal customer profile. What are the companies in which we think are best fits? For what we provide to the market and they’re going to be the most successful with it. And then the individual personas at our clients and prospects. And for this, it’s the understanding of, I want every employee at our company to have an understanding of what are the goals for these individuals who, if I’m on support, I’m helping with the solutions ticket. If I’m on sales, I’m making a call too. And if I’m on CS, my goal is to make these people successful. And I think everyone at the company needs that baseline understanding. So, we embed it into the actual onboarding general onboarding program. And then finally we move into the last two parts, which is really competition. Where do we sit within the marketplace? Where do we win? Where do they win? And then finally our product. I put product specifically at the end of that general onboarding program, because for some roles you’ll find it gets a little bit distracting. So, if that’s the first macro section of what we’re looking to do when we’re building out a general onboarding program. The second section is really when we get into that specific role. What does that need to know that they have? So, what are the skills, knowledge, and tools training for that specific new role that we’re now building out? And that ends up being the next seven to 13 days of guided learning for that individual new hire within our company. And then the third and last macro section that we’re going to talk about are feedback loops. And these generally encompass kind of two different parts. The first one is the assignments and certifications. How do we know if a new hire learned what we taught them and can effectively actually apply that knowledge and skills? And then the second part are the experience feedback loops. So these ensure that new hires are actually enjoying the experience of the onboarding program itself and if there is anything that we can do as program administrators to further improve it, that we’re hearing about it basically near real-time, you can fix it accordingly before the next new hire cohort starts. And for us, every cohort is about every two weeks. So, it’s a constant stream of new hires coming through the organization and therefore this constant iteration within these programs to rebuild it little by little and tweak it before the next one comes. SS: I think that’s a fantastic framework, Mark. Absolutely fantastic. Now you mentioned several of the revenue facing teams that you support. So how do you go about tailoring the program though to make it a little more role specific.? ME: Yeah, it’s a great question. It’s actually a little bit easier than you would think. So, every new employee still goes through what we discussed before, that general onboarding program, those first six days, and therefore in tailoring it to the specific new role that we’re looking to build out a program for it’s really just focusing on the role, specific knowledge, skills, tools, and organizational understanding that they need to know. So, each one of those “need to know” then turns into an individual lesson. A class, a quiz, an assignment, or a practice mock role play that are placed logically throughout that new hire’s learning journey or in our case, Trello board. Now, once you have this journey built out the first time, it now becomes a template and you just re-review that template with the relevant hiring manager or recent new hire who may have just fully ramped and is considered successful within that role today. And after reviewing the current template model for that specific role, we make tweaks here and there, and then it constantly improves the program with new iterations over time. The update to that underlying template really only takes about maybe two hours per role for every new cohort starting to ensure that they’re best set up even better than the last cohort to be successful post the onboarding program. SS: I think that’s fantastic. Now I have to ask because with every onboarding program, I think retention is obviously one of the key concerns for sales enablement practitioners, because there’s so much information being given to these new hires all at once. So how do you ensure that your new hires are retaining the information as they process through the program? ME: Yeah, this is actually the first part of a class that I teach on how to teach anyone anything. And it really goes with how knowledge retention works. So, most people forget 50% of what they learn an hour after learning it, 70% after 24 hours, and 90% within the first full week. So, when we’re talking about three or four-week onboarding program, that’s a lot of content to forget very quickly. So, knowledge retention becomes a very big primary goal within any program that we’re building. And therefore, when we think about how people, how the brain itself retains information, it has to be embedded into the program constantly. So, there’s four specific ways that I track new hire knowledge, retention, and skill development. The first one is end of day cohort check-ins. So, this is basically everyone who joins at that same point in time and across all roles, we get together at the end of every day for half an hour and we talk about three different things. First, we focus on barriers. What are the things that stopping you from being able to progress within this program today? Maybe it’s software that they still need access to, or an individual meeting that they may need moved because of some specific circumstance. The second block of those cohort check-ins is really Q and A from the day’s lessons. So, you know, you went to a competitive landscape class today. Why don’t you rephrase for me and put into your own words, kind of where we stand within the market, where do we win against this specific competitor? And it forces them to then do recall, to regurgitate and paraphrase into their own words, what they learned from that day. Then the third and last part about that is really prioritization going on. So, looking at tomorrow, these are the classes that you have upcoming. What do you think you should be doing to be prepared for those classes and just gets them in the mindset of that next day, while still retaining the information and reviewing the information from the day that just happened? So that’s that first of four ways. The second one is going to be team mentor, quick snapshot surveys on the new hires themselves. So, we pair up. Every new hire starts at our organization with a mentor, someone who is in your role today, who does their own daily check-ins with the new hire. And basically, you know, you’re a new person who’s starting in supporting here at our company. I’ve never done support. So, it’s really hard for me to give you very specific information on how a support person is going to be really successful at utilizing this specific tool. But when we pair you up with a mentor, who’s in your role, they can answer all those questions incredibly quickly and allow you kind of the baseline, so you never have to remake the wheel yourself. You just utilize the template that’s been really successful so far, and we specifically choose mentors who we deem as very successful within the organization. And this way they’re only passing on really high-quality information. That’s going to really build efficiency and effectiveness for this new hire. The third one in which we track new hire knowledge retention, and skill development are assignments. These assignments are scheduled throughout every new hire learning journey, following important lessons in classes, it’s the immediate snapshot of whether or not, and how much of what they just learned, they understood and can actually apply. And then finally there are certifications, and these are more specifically for client prospect facing walls. The certifications are a series of quizzes and structured live practice role-plays that occur towards the end of their onboarding period. SS: I think those are four fantastic areas to focus on for retention, Mark. Now we’ve talked a lot about a lot of the good that you’ve done. Now, obviously with anything, there’s a little bit of bad and ugly. So, what are some of the top challenges that sales enablement professionals can face when designing or implementing onboarding programs and what are the strategies that you would recommend to overcome those obstacles? ME: Challenges, there are so many to choose from. So, I would say if I were to choose the top two challenges that you would deal with when building out kind of large programs like these and specifically onboarding programs. The number one challenge that you’re probably getting is the necessary time. So from all those relevant stakeholders that you’re either dealing with in the discovery process, and then to review the learning journeys before each new cohort, and then the time of the many subject matter experts who are the instructors within the program itself, that’s a lot of time that you’re borrowing from the organization to then give back to these new hires. Now I’m a one-man team up until relatively recently. So, to teach four to six classes a day and develop content, which evolves as quickly as our business does, would be an impossible task for one person. So, we have instructors from across the entire company, ranging from the CEO down to employees who themselves just recently finished ramping, but are really good at one aspect of what you want to make sure is imparted on these new hires. So, the problem in which we’re talking about, or the challenge would really be time. Time from everyone across the organization is a very big ask. Now the way in which I go about overcoming that challenge and how I would suggest to other people is basically outlining first, specifically, what is it? Everyone needs a cover from every instructor. What are the specific things that I want to make sure and I want to make this as easy and simple for them as possible? I will link resources for them. I’ll schedule all their sessions. I’ll run, train the trainer classes so that they understand kind of the foundations of teaching and how to ensure that knowledge is retained and specifically how to teach skills relatively to knowledge differently. So, we impart all of that knowledge on them. And then we take away all the administrative work that goes along with being an instructor. And we say, we’re going to do that for you, we want to make your life easier because I know that taking someone’s time is an incredibly hard thing to ask of someone. The second challenge is the content. So again, we’re talking about a business that evolves incredibly quickly and therefore it becomes very difficult to ensure that all content across all roles of onboarding, something like 120 hours of content per new hire, is constantly up to date. And there’s a cohort every two weeks. So, there’s a lot of opportunity for something to go out of date and then be rebuild into the new program. So, the way in which we overcome this obstacle are through various feedback loops. So, first there are the new hire surveys reviews of the overall program, and then ones that are placed every few days that are snapshot surveys of specifically the classes and lessons that you had within these two to three-day periods. And it’s really within those individual snapshot surveys that I get an understanding of, “What are the instructors that are doing an outstanding job?” That every single new hire, is just like, “I can’t wait for this class for the next cohort because I loved it.” And which are the ones where we get ratings, where we need to go, “Maybe we need to tweak how this class is taught. We need to change up how we’re imparting this knowledge or the type of content or instructor that we have to teach it.” And then finally, the last way in which we overcome this is by reviewing the overall program before every single cohort with that hiring manager. And we focus on what were the changes that we made, what was the feedback that I got inside of those surveys and what changes based on that, those inputs based on that information, do we want to make, knowing that this becomes the new template going forward? And it’s just those constant iterations that allow us to on an ongoing basis, make it a relatively light kind of task to administer it. SS: That’s fantastic. I love that you guys are using feedback. I want to talk a little bit though about the partnership, obviously that’s required with frontline managers. What does that look like throughout the onboarding process? ME: Yeah, so partnership with the frontline managers is incredibly important. The managers are the most important part of ensuring that these new hires are successful the moment they pass the certification and “go live.” So I try and make, again, the time commitment for them as light as possible, taking care of scheduling classes, reporting on new hire ramp progress as time goes on and making it simple and easy for them to give me all the information I need before, during, and after each cohort. But I think what we really want to get to here and correct me if I’m wrong is, is a deeper level of, “Okay, what is the manager involvement like on an ongoing basis within the program?” SS: Yes, absolutely. I think that that would be fantastic for our audience. ME: So, manager involvement starts at the stakeholder interview level. So, as it relates to that new role, so expectations and reviewing the current iteration of that roles program. Now, many of our managers are also instructors for the onboarding program itself and therefore, along with getting their feedback and aligning with them on the content structure and prep for their classes, then during the onboarding, I also update the managers on how their new hires progressing. Between the ways in which I interact with them and engage with them, the mentors that we have for them and the assignments and quizzes throughout the program, we’re able to give pretty good, healthy snapshots or qualitative reviews to the managers on how that new hire is progressing. And this way they’re aware of what’s eventually coming their way the second that this person does or does not pass their certification. Now, when it comes to the roles where there is a certification. So, specifically those account executive roles, those customer success roles, the ones in which they’re going to be engaging with our prospects or our clients, the manager is also the one who’s responsible for deciding whether that new hire is ready to go alive or needs extra training. In which case we’ll usually, they’ll send it back to us and we’ll do an extra week of kind of in-depth, you know, mock reviews or whatever it is specifically that they’re tripping up on. We’ll give them a little bit more of a chance to kind of focus in on that individual aspect. Then post onboarding I’ll report on the new hires to their managers and leadership on how they’re ramping relative to the benchmark of expectations that we set very clear and transparently in the beginning, both with that new hire and then with the manager, we review on a quarterly basis to ensure that we’re keeping that both realistic up-to-date and forward-looking for where the business is. SS: I love that. I think that those are five really great steps. So, Mark, in closing, and this has been a fantastic conversation. I have to ask the question around metrics and measuring success. So how are you doing that? How are you measuring the success of your onboarding programs? ME: Yeah. So, I’m going to break that question up into two parts. So, there’s the success of the onboarding experience for the new hire and whether the onboarding program itself led to them ramping successfully. So, for that first measurement of success, what I’m looking at is really a trending satisfaction score of the overall program. So during the program, I’m tracking the new hires in their completion of assignments and mock role-plays, but to see their satisfaction score, it’s really a key KPI at the end of every single new hires program they take this in-depth survey that they go over the entire program, what stood out to them, how much they feel that they retained and really their enjoyment and satisfaction of the experience in which they had over those three weeks or a full month. Now, the second measure of success, which is really success over ramp. And for this, I have milestone tracking for all client and prospect facing roles that I report to leadership on a monthly basis over a new hires ramp that includes both leading and lagging indicators of performance. So, I’ll use an AE as an example, an account executive, a seller role. So, I track on a monthly basis, a few metrics relative to expectations that we know would lead to them being successful in their role if they execute effectively. So, the first one your brand new, you just finished onboarding. It is your first live month. You are excited. And for that, I’m tracking your activity, the number of meeting books from that activity on a weekly basis, and then opportunities that are created from those meetings, then eventually on an ongoing basis, you’ll start seeing those opportunities, bear fruit from pipeline generation. Then once we get that high-level up of what I can control as a new hire sales rep in my first live month, then we start on a monthly basis, start tracking conversion rates from those opportunities from early stages in Salesforce to later stages in Salesforce. And then finally we get to the tracking of pipeline coverage ratio to quota as they get towards late-stage and we really hit where a sales cycle would typically end. And then days to second close one deal, days to full quota attainment and average contract value for that individual rep. And then we take all that up, we add a qualitative score from the manager themselves, and then we benchmark it relative to what everyone else who is at this exact point ramp as this current employee is and are they outperforming, underperforming? And why do we think that is what are areas in which they’re doing outstanding jobs and that we can ensure that what they’re learning or doing really successfully scaled out to the rest of their team or the rest of the organization. SS: This has been fantastic. Mark. I am so incredibly impressed with what you are building over at Bizzabo. ME: Thank you so much for having me. I’m a huge fan. So, this has been a real honor for me. SS: Thank you so much, Mark. To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there’s something you’d like to share or a topic you’d like to learn more about, please let us know. We’d love to hear from you.

How do you scale your organisation and grow your revenue? How do we define scale versus growth? How do we adapt in an unpredictable, choppy world? Joining Anna are Paul Szemerenyi, Global Head of Sales at Bizzabo, the fastest growing Event Technology company and Bob Horn, CRO at Illusive Networks, a fast-growing Cybersecurity startup. With many years of sales leadership experience between them, Bob and Paul share how they've built successful sales teams at scale and we explore what's important for growth in the choppy waters of today's world.

In today's SaaStr Insider, SaaStr SVP & GM, Amelia Ibarra, sits down with Alon Alroy, Co-Founder & CMO at Bizzabo on What's Next For the Future of B2B Events. 

Every B2B marketer has been asked countless times to report back on how many marketing leads they’ve generated for the month or quarter. It’s a legacy metric that senior executives seem to rely on to measure marketing effectiveness even though it’s an extremely outdated metric that has no real value. Think about it...how many times have you actually purchased a product because you attended a webinar, downloaded an eBook, etc.? Chances are the answer is slim to none. Why? Because leads don’t really matter anymore and generating leads shouldn’t be the goal of marketing. In this episode, we chat with Alon Waks, current CMO consultant with more than 15 years of marketing leadership experience. Alon’s led marketing for brands such as Bizzabo, Kustomer, 8x8, LivePerson, and more, and he’s an expert in implementing effective ABM strategies in B2B organizations.

Every B2B marketer has been asked countless times to report back on how many marketing leads they’ve generated for the month or quarter. It’s a legacy metric that senior executives seem to rely on to measure marketing effectiveness even though it’s an extremely outdated metric that has no real value. Think about it...how many times have you actually purchased a product because you attended a webinar, downloaded an eBook, etc.? Chances are the answer is slim to none. Why? Because leads don’t really matter anymore and generating leads shouldn’t be the goal of marketing. In this episode, we chat with Alon Waks, current CMO consultant with more than 15 years of marketing leadership experience. Alon’s led marketing for brands such as Bizzabo, Kustomer, 8x8, LivePerson, and more, and he’s an expert in implementing effective ABM strategies in B2B organizations.

Alon is the Co-Founder, CMO & CCO of Bizzabo, an all-in-one Event success platform and one of the fastest-growing event tech companies in the world. He was named one of the meetings industry's "40 under 40 young leaders” by Collaborate Magazine, and one of the top 10 Israeli CMOs by Geektime.com. Alon was a member of the exclusive NYC Venture Fellows Program and graduated with high honors from the IDC and the Zell Entrepreneurship program.

I would love for somebody to know what I want for dinner every night and then bring it to me. But I don't want somebody to shoot me an email saying, "Hey, I saw you on my site looking at spaghetti recipes. Do you have 15 minutes on Thursday to tell you why our spaghetti is the best?" Unfortunately, I've seen marketing/sales teams do things just like that when selling their software.  Delivering a personal message in a relevant way to prospects requires critical alignment between sales and marketing. And that's what ABM is all about.  In this episode of The ABM Podcast, Kacie Finance, director of strategic accounts at Bizzabo, and Amber Bogie, ABM manager at Degreed, share their distinct sales and marketing perspectives on ABM. Brandon, Kacie, and Amber discuss: Which companies should — and which shouldn't — be doing ABM How important is alignment between sales and marketing? (VERY) And how do you make that alignment happen? The biggest mistake people make when trying to align marketing with sales The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts

Three requests for the podcast right now: I want to do an Ask Me Anything episode. Please email or DM via Twitter your questions about the business of freelancing and I’ll answer them on a future episode. You can share your name or be anonymous. melanie@meledits.com or DM @MelEdits on Twitter I’m considering a series interviewing freelancers who make six figures. So, if you have earned $100,000 or more as a freelance business owner, let me know. I’d love to talk with you more about how you got there so we can provide tactics and inspiration to other freelancers. melanie@meledits.com or DM @MelEdits on Twitter I am looking for diverse guests, so please reach out and pitch me your podcast episode idea or recommend guests who are from marginalized groups. I’m doing my own research and outreach, but I’m open to pitches and recommendations too. melanie@meledits.com or DM @MelEdits on Twitter In this week’s episode I want to offer six ways you can be an ally through your freelance business. Your first reaction may be that you’re “just” a freelancer or solopreneur, that you don’t have a lot of power or a huge platform. But there are things that you can do through your role as a business owner to support Black and Brown people and those from other marginalized groups, especially if you are White. Hire diverse subcontractors. Not all of us have regular subcontractors, but occasionally we do hire people to help us with a project or partner with us on a proposal or we hire a virtual assistant to help our business. When you are considering hiring subcontractors, do a bit more research and reach beyond your immediate networks to see if you can hire someone from a marginalized group.   Humans often interact and hire people who look like us. Our circles are not often that diverse. It’s the same reason that people from marginalized groups have trouble getting hired as employees. But you can help break down the barriers in your own little world by asking people for recommendations and reaching out to a more diverse group. And just be honest: Tell people you are looking to expand your list of potential subcontractors to have a more diverse pool to choose from. Refer and recommend work. Many of us refer other freelancers or pass on work to people when we are over capacity or a gig isn’t right for us. As you expand your list of diverse freelancers, consider passing on that work to someone from a marginalized group. You can help them open the door to a new client and give them a connection they didn’t have before. This helps all of us because the more diversity we have in the workforce—and in the content we create—the more creative we all become.   You can also be transparent in Facebook groups and other networks you belong to, telling fellow freelancers what a client might pay, which clients are not great to work for, and recommending clients and projects when you hear of an opportunity.   Widen and diversify your network. It can be difficult to learn different viewpoints or to hire for diversity if your network isn’t that large. Often, again, we hang out with and work with people who look like us.   You can do this quite easily on social media. On Twitter, I follow a lot of Black professors, journalists, authors, researchers and other freelancers. I also file several transgender people. All of this diversifies the news and perspectives that are reaching me. On Instagram you can follow a lot of great entrepreneurs, influencers and freelance business owners from diverse backgrounds. You can also follow specific hashtags, which lead you to more and more people and new ideas.   You can also do research and consider joining more diverse groups. Ask around. Ask people in your industry what other groups they’re members of. Look at any statements associations or organizations put out recently about Black Lives Matter and then look at the photos of their boards to see if they really are diverse.   Amplify diverse voices. Are you a member of or a volunteer in a group in your industry? You can be a champion in helping make the groups you’re involved in more diverse. It’s not just about encouraging your friends and colleagues who are Black or Brown to join and get more involved. That can be important, but you need to make sure you’re inviting them into a safe and inclusive space, not just one that talks the talk without doing the work. First, ask questions like why isn’t the volunteer board more diverse; who chooses the volunteer committee members; how can you make conference sessions, webinar speakers and tweet chat hosts more diverse? This last one about having more diverse speakers is really important and overdue at a lot of organizations.   How many times do you see all-male panels? There’s even a name for this: manels. You would think we would have at least moved beyond this antiquated situation and added a few women. But nope, it still goes on.   A software company called Bizzabo did a survey analyzing the gender diversity of more than 60,000 event speakers over a five-year period, from 2013 to 2018 in 23 countries. They found that 69% of all speakers were male. So, how do you think these organizations are doing on racial and ethnic diversity? I bet we can all guess.   This brings up another issue: Pay your conference speakers when you can. We often ask people to volunteer as speakers for webinars and events. I volunteer all the time, both as a way to give back to my industry and to expand my network, which can lead to new clients in the future. However, the people who can often speak for free at an event have the money to be able to do this, especially if they have to pay for travel. These are likely wealthier freelancers and/or employees representing companies that want to connect with that audience.   It can be more difficult for people from marginalized groups to spend the time and money to work for free. Freelancers in general are often asked to work for free, and it’s often only the privileged freelancers who can do this. But other freelancers in marginalized groups are practically forced to do this as they build their portfolio or are asked to take free tests in order to get a gig.   And think about what a group is doing when it asks a person from a marginalized group to present or speak on a panel about diversity and being marginalized in their industry. And then the group doesn’t pay them? They’re doing the very thing they asked the person to speak out about.   Don’t just invite people from marginalized groups to speak at your event or webinar only on the topics of diversity. I have seen this a lot—the diversity panel is the only spot of diversity at a conference. You should be inviting diverse voices to speak on topics they’re actually experts on, whether that is graphic design, video production, photography or building their freelance business.   Educate your clients. Some of you may balk at this. You may think that you’re not an “activist” or you don’t want to be “radical.” But if you are a White person who truly wants to be an ally, you have to work on being “anti-racist” (against racism—as opposed to just “not racist” yourself).   You can speak out on the systemic racist policies you see around you. And you can still do this in professional ways with your clients. If they are looking to hire people, you can recommend diverse candidates. If you are an editor or writer, you can ask them for—or choose on your own—diverse sources to interview and include in articles. As an editor, I point out problematic phrasing or errors and make sure to explain why I edited something as a way to educate people.   Look for ways you can educate your clients about their hiring practices, their language and their ideas.   Buy from minority-owned businesses. Recently, there has been an uptick in book sales from Black-owned bookstores. And people have been sharing lists of local Black-owned restaurants and national online businesses they can buy from.   Do some research and ask around to see what local businesses you can buy from to support minority-owned businesses. Buying local is a good idea can in general, but this takes it one step further. Instead of buying from one of the big box stores, is there a local alternative?   Biz Bite: Share your pronouns   The Bookshelf: “She Came to Slay: The Life and Times of Harriet Tubman” by Erica Armstrong Dunbar   Resources:   97 Things White People Can Do for Racial Justice   All-male panels called out on Tumblr   Bizzabo study: Almost 70% of Professional Event Speakers Are Male   Being anti-racist (lessons from the National Museum of African American History and Culture) Drop the Hyphen in Asian American These 7 courses will teach you how to be anti-racist   Black-owned independent bookstores   Black-owned bookstores by state   Black-owned business directory—provided by Official Black Wall Street   Bookshop.org—Buy books from the independent bookstore of your choice  

Kunal Bhatia is a Product Designer from Boston, MA, now living in San Francisco, CA. He is the Co-founder and Design Lead at SlidesUp. He's an outdoor fitness enthusiast because of November Project and coaches at Uncommon Movement. Maybe you'll meet him at a free workout!

According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no denying that events can be value marketing program, if done correctly. In today’s episode, we chat with a colleague who runs every size of event, and has seen most of the challenges and opportunities first-hand. Emma and I lead a discussion on how to run an effective marketing event. And our tip of the week addresses considerations in wine shipping and delivery for events. If you like this podcast, please consider following up on social. We’re htbpodcast on Facebook and Instagram, and realHTBPodcast on Twitter. You can also subscribe to our email list at htbpodcast.com. Consider leaving a review on Apple podcasts, or other platforms. And finally, please consider becoming a patron at patreon.com/htbpodcast. Show Notes Allison Levine - Allison@pleasethepalate.com www.pleasethepalate.com www.pleasethepalate.com/blog Twitter/Instagram: @plsthepalate Jayme Hitchcok - Jaymeh@yelp.com yelp.com Adrienne Stillman - www.winedirect.com @WineDirectHQ (Twitter, IG & FB) www.adriennestillman.com @alstillman (personal Twitter) Balzac Communications - balzac.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/htbpodcast/support

Tyler Davidson talks with Alon Alroy, co-founder of cloud-based event management software company Bizzabo, about disruption in the meetings and events industry due to the forces of marketing ROI, data collection and analytics. Plus: Alroy's take on trends to look out for in the near future. Enjoying this episode? View more episodes of the Meetings Today Podcast!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

פודקאסט מספר 374 של רברס עם פלטפורמה - אורי ורן מארחים בכרכור (שוב חם) את בועז כץ - CTO ומייסד-משותף (Co-founder) בחברת Bizzabo (ומיישן/ משמר נקניקים מקצועי) לשיחה על מדידת מפתחים (אולי באמת צריך ליישן אותם לפני המדידה . . .).אז בועז -בן 38, גר 11 דקות (אם כבר מודדים) מאורי בחדרה, נשוי + 3 ( + 2 כלבים + 2 חתולים), ה - founder on the” ground” במשרד בישראל (ערן בן-שושן ואלון אלרואי יושבים בניו-יורק)בוגר מדעי המחשב במרכז הבינתחומי, עבר באלביט (באלגוריתמיקה מתקדמת של טרום ימי ה - Machine Learning).כבר שבע שנים ב - Bizzabo עם מגוון תפקידים לאורך תהליך הגדילה של החברה - “איש מוצר במהותי יותר מאשר איש טכנולוגיה”בשנתיים האחרונות הוביל את הפיתוח בחברה (עד שנמצא VP R&D מעולה), הגיע Fresh מתוך עולם ה - Product אל ניהול פיתוח, מה שאולי קצת “הפריע” לשגרה היומיומית - ותמיד אמרנו ש - Disruption זה דבר טוב.ו - Bizzabo ? החברה נותנת שירות בתחום הכנסים העסקיים - מוכרים לחברות (בעיקר חברות Mid-Market ו - Enterprise) פתרון שעוזר למקסם את כל הכנסים שהן עורכות.לקוחות כמו Microsoft, Elastic, Docker, dji וכו’100 עובדים בשני המשרדים (ישראל, ארה”ב), מתוכם כ-30 אנשי פיתוח (8 מהם באוקראינה - חלק מהצוותים ולא כצוות עצמאי) עובדים במודל ה- Squads של Spotify (ככה כבר 4 שנים).בועז חווה את הגדילה בעיקר בשלב המעבר, מבערך 10 עובדים לכיוון ה - 25-27, שם הופיעו האתגרים סביב מדידה (והחברה גדלה מאוד בשנתיים האחרונות).בגדול אנחנו מדברים בעיקר על B2B?כן, אולי יותר B2B2C - יש המון C (לקוחות קצה, End-Consumers) בתוך הדבר הזה, אבל מבחינת המכירה והלקוחות זה B2B לגמרי.והמוצר עצמו - נמצא על טלפונים? Web? איך רואים אותו?המוצר הוא בעיקרו פלטרפורמה וובית (Web-platform), שרובה רץ על הענן של AWSאנחנו מאוד רגישים ל - Up-time - זו פלטרפורמה שהיא Mission Critical עבור הלקוחות שלנו - הם שמים את עצמם אל מול הלקוחות שלהםהיינו נוהגים להגיד שלפני שיש איזשהו down-time - חמישה לקוחות מתקשרים לפני שהמוניטור קופץ (אז לא רק ישראלים מצפצפים בכתום?)היום לשמחתנו המוניטור קופץ לפני הלקוחות, שזה יותר טוב.יש לנו שני Mobile Clients  - שניהם ב React Native - אנדרואיד ואייפוןמיטב האתגרים . . .אז אם אתם למטה באמצע כנס (עם כמות הלקוחות בטח יש בממוצע כל הזמן כנס של לקוח) . . .ל - Bizzabo יש כיום בממוצע כ-15 כנסים ביום - וזה נוגע בהכלזה לא רק כשהכנסים רצים ומישהו עומד על הבמה או בצ’ק אין אלא גם בשלב ההרשמות - כל אתרי הכנסים הם על הפלטרפורמה שלנו.סולקים סדר גודל של $20M בחודש (שווי כרטיסים).אז נפל Bizzabo (מתישהו, איכשהו - נפל) - הלך כנס של לקוח?נגיד את זה בצורה יותר אגרסיבית - הלך לקוח. אם פישלת, הדרך לבנות את עצמך חזרה כמעט לא קיימת בעולם הזה, וזה אחד האתגרים הגדולים שלנו.במקרה כזה - ביישת את הלקוח אל מול הלקוחות שלו, ואין כנראה גרוע מזה.אז כשהגעת לנהל את הצוות הטכנולוגי הייתם משהו כמו עשרה עובדים, ועכשיו באיזור השלושים.אחד האתגרים שבטח ניצבת בפניהם הוא “איך אני הופך את המפתחים שלי לאפקטיביים? איך אני מתמרץ אותם? איך אני הופך את המוצר ליותר טוב ויותר אמין?” (דיברנו בדיוק עכשיו על אמינות) - איך ניגשים לדבר הזה? מה עשית בימים הראשונים?שאלת ה - 100% up-time .  .הדבר הראשון בתור מישהו שנכנס למקום חדש זה קודם כל לשמור על הסטטוס-קוולא לעשות נזקים ולהבין שמי שהיה לפניך מעולה (ועדיין מעולה - טל, שעבר ל - Torii)אז המשכנו את מה שהוא עשה - תכנון מול ביצוע כמיטב המסורת הידועהבמשך כמעט חצי שנה ניסיתי להחזיק את זה לפי האמונה שלי - ומכיסא ה - VP R&D זה נראה לי כפחות ופחות רלוונטי לאורך התקופה הזואז הגיע תקופת החקירה - לפתוח את הראש, להיפגש עם המון אנשיםראיינו המון VP R&D - בממוצע פעמיים בשבוע, פנים אל פנים - במשך כמעט שנתייםככה יצא לי לשבת עם מיטב המוחות בתעשיה, מכסא של מראיין, ולתחקר אותם - “איך אתם מודדים?”רוב התשובות שקיבלנו היו בסגנון “אה, זה ככה וככה, ו”כן באמת עובד” ו”לא באמת עובד” וכו’לקח המון זמן להבין כיוון שהאמנתי בעצמי שיביא לאיזושהי תוצאה, משהו שהוא לא רק לשם התכנון מול ביצוע בפני עצמו, אלא משהו שישפיע על הדברים החשובים.תכנון מול ביצוע, במיוחד כשהחברה גדלה ומתחילות תלויות בין מערכות ותלויות בין צוותים - זו כבר לא מדידה של המפתח היחיד אלא מדידה של הארגון - של יכולת ה - Execution שלו, של יכולת קבלת ההחלטות שלו . . .זה מאוד נכון שתכנון מול ביצוע הוא חשוב - וגם היום אנחנו מודדים אותו - אבל הוא לא היה המדד העיקרי לדעתי באותה תקופה, ועבודת ה - squads אצלנו היא מאוד לא תלויהאם אנחנו עוצרים לרגע על התלות בין צוותים - היא לא קיימת אצלנוגם היום - יש לנו חמישה Squads (מה שנקרא אצלנו חמישה “בתים”) - והם לא תלויים, ברמה הטוטאלית לחלוטין: אפס תלות בין הבתים - ותלות בתכנון מול ביצועים בשחרורים (Releases), לדוגמא, לא קיימת.כן היינו צריכים להתמודד עם אתגרים של סנכרון ו - Code Base וכו’, אבל זה אולי כן הקל, ואני מבין שזה חשוב וחלילה מלזלזל - יש המון משמעות לתכנון מול ביצוע לתוכניות עבודה, והתחייבויות ללקוחות וכו’ועדיין - זה לא הספיק בשביל להפוך את הארגון ליותר טוב וזה מה שהפריע לי, אם נלך לרגע למקום הזהנכון - עמדנו בזמנים שתכננו, אבל זה הביא אנשים לקחת אולי יותר Buffers, ולא בהכרח לדחוף, ועד כמה חשיבות יש לזה שלא עמדת בזמנים? האם אתה מקצץ תכולה או לא? האם אנחנו “מקדשים את הזמן”? וכו’ . . . חיפשתי דברים שיעזרו לנו לעשות Impact יותר גדול על הארגון ולהשתפר - זה היה המדדהתחלתי לחפש את המדדים האחרים האלהאף פעם, אגב, לא מדדתי את המפתח הבודד, וגם היום רוב המדידה היא של הצוות - מעניין אותי יותר איך ה”בית” מתפקד מאשר המפתח הבודדהסאבטקסט שאתה מעלה הוא “אני מודד תכנון מול ביצוע - אבל בסופו של דבר המפתחים / החברה / העובדים ימצאו דרך לשחק עם המדד הזה” -  בין אם זה לקחת Buffer יותר גדול, להגדיר בצורה אחרת וכו’ - וזה קצת (מניסיון) כנראה הטבע האנושי: כל סוג של מדד שתשים מול בנאדם - הוא ימצא איכשהו דרך למדוד את זה אחרת או לעקם או לעשות את העבודה שלו כך שהמדד ישתפר אבל לא בהכרח הביצועים של החברה ישתפרו או שהלקוחות יהיו יותר מרוצים, וזו אחת הבעיות היותר משמעותיות בהצבת מדדים כאלה, וזה גם בטוח משהו שאתה מכיר והבנת.כתגובה לכל זה - אחת הטענות שעולות לפעמים היא - “טוב, אז בואו לא נמדוד בכלל” (ובגרסת ה - Agile - בואו לא נתכנן…). ניתן לאנשים את “המוטיבציה” בלי למדוד אותם (ואז הם לא יחפשו דרכים לשחק עם המדדים), ואני מניח שזה גם אחד הדברים שהיו על הכוונת.בסופו של דבר החלטת כן למדוד - אולי לא כל אדם באופן אישי, אבל כן למצוא את המדדים שגורמים לעובדים להתנהג בצורה יותר טובה ולחברה להצליח יותר. האם הייתה איזושהי נקודת התלבטות כזו (“האם בכלל נכון למדוד?”), ואם כן - איך זה נראה בעיניך? זוכה פרס השאלה הארוכה, בטח לשנה זו . . .נגיב רגע על ה - Gaming . . . לא באנו משם כי עם 10-12 אנשים שהם Committed, אתה לא חושב שהם משחקים עם המערכת, אבל גם לא חשבתי שזה היה השיקוף הנכון למדד הביצוע של הצוותהצוות עושה את כל מה שהוא יכול ואנחנו עדיין מאחרים בזמנים, לצורך הענייןזה לא משקף כראוי את המאמצים או את ההצלחה / אי הצלחה של הצוות, ושם היה קונפליקטאי-מדידה לא היה על הפרק, כיוון שאנחנו מכירים בחשיבות המדידה, ושאם דברים עובדים ונכונים, גם אם לפעמים זה לוקח קצת זמן - בסוף זה הופך אותך ליותר טוב, כך שאי מדידה לא הייתה על הפרק, וחיפשנו דברים שכן "יזיזו”.אם דיברנו קודם על האתגר של ה - Up-time שהיה מאוד אקוטי, כמו גם “טיב הפלטפורמה” שגם כן היה מדד אקוטי (“איכות” - כמות באגים, חוויית הלקוח מבחינת כמה מהם הוא רואה וכמה לא רואה וכו’) - אלו שני מדדים יותר “טריויאלים”.את ה - Up-Time, למשל, קל למדוד ואפשר להציב יעד ולהתחיל לשאוף אליו - אפשר להתחיל מיעד של 99.95% (כי זה מה שמעניין בסדר גודל שהזכרנו) והיום אנחנו כבר על יעד של 99.98%, כשהפלטפורמה משיקה ל-100% כל הזמן.נגעת בשני מדדים מאוד מעניינים - כעקרון, אם לא תעשה כלום, יהיה אחלה Up-Time ולא יהיו באגים . . .נכון, עד כדי מצב שבו פתאום יש Usage משוגע (שלא צפית) . . .  - הקונפליקט הקלאסי בין Dev לבין Ops: “אל תעשה כלום והמערכת תישאר יציבה” אל מול “תעשה הרבה והמוצר ישתפר”זה גם עניין של Opportunity vs. Risk או דברים כאלההשאלה היא איך אתה מאזן את זה? המדד של Up-time היה מאוד קל ושמנו אותו יחסית בהתחלה - מעיין “כוכב צפון” שגרם לדברים מאוד טובים כמו מעבר מלא ל Kubernetes ול-Docker ו - Auto-Scaling שלא היה לנו ,ושכפרויקט זה היה עבורינו דבר מאוד משמעותי שדחף אותנו קדימה.זה היה “קל”באגים - לקח לנו זמן להגדיר איך קובעים מדד לבאגים שהוא טוב וחזק ומחזיק גם כשהצוות גדל וזה היה מאוד קשהחיפשתי קורלציה בין הבאגים שמדווחים לבין מה שמשפיע עליהם - איך מורידים את כמות הבאגים?“ישבתי עם אקסלים” (Any project manager, ever), עם כל קורלציה אפשרית - Delay של שבוע, של שבועיים, מ- Release מסויים, מנקודות מסויימות וכו’ - לא מצאנו שום דבר בהיבט הזה.הגענו למדד שדיבר על יחס שבין כמות Pull-requests merged (“כמה שינויים הכנסתי לפלטפורמה”) לבין כמות הבאגים שמדווחיםלצורך העניין - לכמה באגים אתה “מרשה להיכנס” אל מול כמות השינויים שאתה מכניס למערכתהיעד שלנו כרגע הוא של 0.2 - משמע: על כל חמישה שינויים שנכנסים למערכת אנחנו “מרשים” באג אחד מדווח (ב - Production), ויש לנו מדד נוסף שמדבר על “Zero Urgent” . . .“מדווח” - הכוונה על ידי לקוח

Bryan has been in leadership, sales management, and sales training for fifteen years. Started his career at NASA at age of 16. Recently, he was the Head of Sales at Sols, Vice-President of Sales at Bizzabo, Vice-President of Global Sales and Sales Operations at Vestorly, and Inside Sales Manager at ZocDoc. His specialty is taking early stage companies to profitability.In today's episode Bryan share with Christina five key trends that will impact the human race.You can learn more about Bryan and Ahura AI at https://ahuraai.com/To find out more about the SingularityU community visit www.su.orgTo attend the SingularityU Australia Summit in October this year visit www.singularityuaustraliasummit.com

Do hospitals really give seminars to gay dads on how to clean a vagina when they have a newborn girl? We had to check out this myth and other girl-related issues in a two-dad house hold. We brought on Eli and Ido, a NYC couple with two girls to discuss gay dads raising girls in the age of #girlpower and #metoo. It turns out that in a 'vagina seminar' in hospitals for newborn girls "they basically teach you to clean from the vagina to the anus and never the other way around," concludes Ido Bendet-Taicher, father of two girls and husband of Ido. Not having a women in the house, gay dads may face some issues raising girls that they have to seek education themselves, even if they've been with women before coming out. "One day our older daughter complained she has pain in her chest," reflects Ido, "and she kept complaining, so I had to ask a girlfriend of mine about it and she was the one who told me that girls experience pain in the area before the beginning of the development of the breasts. I didn't know about it." Another interesting thing is that according to the dads, the fact that the girls come from a same-sex family doesn't differentiate the way they play. "You would expect from kids in a same-sex family that when they play with dolls they would play not only mommy and daddy, but they don't do that, and that's really interesting," says Eli. "I told them once, 'you know you can also play mommy and mommy or daddy and daddy,' and they said no, they wanted to play only mommy and daddy." Our Guests: Eli and Ido Bendet-Taicher Eli and Ido live in NYC and have been together for over 15 years, 11 of them as a married couple. Eli is the head of global learning and development at Outbrain, an Ad Tech company, and Ido is the head of professional services at Bizzabo, an event software platform company. Eli and Ido participated in the innovative AOL documentary series Connected, which showed their life as a same-sex family in NYC. Co-Hosts: Yan Dekel, Alex MaghenGuest: Eli and Ido Bendet-TaicherOpening Theme: Hercules & Love Affair, “Leonora” buy hereArticles Related to this episode:The Bendet-Taichers on a Sprint campaign for 'Connected' (Eli and Ido)Join our Facebook group!

Do hospitals really give seminars to gay dads on how to clean a vagina when they have a newborn girl? We had to check out this myth and other girl-related issues in a two-dad house hold. We brought on Eli and Ido, a NYC couple with two girls to discuss gay dads raising girls in the age of #girlpower and #metoo. It turns out that in a 'vagina seminar' in hospitals for newborn girls "they basically teach you to clean from the vagina to the anus and never the other way around," concludes Ido Bendet-Taicher, father of two girls and husband of Ido. Not having a women in the house, gay dads may face some issues raising girls that they have to seek education themselves, even if they've been with women before coming out. "One day our older daughter complained she has pain in her chest," reflects Ido, "and she kept complaining, so I had to ask a girlfriend of mine about it and she was the one who told me that girls experience pain in the area before the beginning of the development of the breasts. I didn't know about it." Another interesting thing is that according to the dads, the fact that the girls come from a same-sex family doesn't differentiate the way they play. "You would expect from kids in a same-sex family that when they play with dolls they would play not only mommy and daddy, but they don't do that, and that's really interesting," says Eli. "I told them once, 'you know you can also play mommy and mommy or daddy and daddy,' and they said no, they wanted to play only mommy and daddy." Our Guests: Eli and Ido Bendet-Taicher Eli and Ido live in NYC and have been together for over 15 years, 11 of them as a married couple. Eli is the head of global learning and development at Outbrain, an Ad Tech company, and Ido is the head of professional services at Bizzabo, an event software platform company. Eli and Ido participated in the innovative AOL documentary series Connected, which showed their life as a same-sex family in NYC. Co-Hosts: Yan Dekel, Alex MaghenGuest: Eli and Ido Bendet-TaicherOpening Theme: Hercules & Love Affair, “Leonora” buy hereArticles Related to this episode:The Bendet-Taichers on a Sprint campaign for 'Connected' (Eli and Ido)Join our Facebook group!

On this week's episode of the SaaS Revolution Show, we talk with SaaStock East Coast speaker Eran Ben Shushan. He is Co-Founder and CEO of Bizzabo, a holistic event management platform, and shares how to make better hiring decisions​ as a company grows. Originally from Tel Aviv, Israel, Eran moved to New York, three and a half years ago, as soon as the company found product-market fit. A former air force officer and a system's engineer, Eran had his first experience with the magic and challenge of events over 12 years ago. His fascination with events was so intense that he decided to dip his toe in building a platform for them. He started Bizzabo with two other co-founders 7 years ago. Initially it was improving networking at events and aiming to engineer serendipity for attendees. However, early on, Eran and his two co-founders saw a far bigger opportunity. Nowadays Bizzabo boast two offices, an employee count of 120 and has to date raised $57 million in VC funding. The growth has been tremendous but what Eran has made sure all along is that hiring the right people to support that growth has never been compromised. Listen on to hear: The fundamentals of hiring well One foundational rule about recruitment Eran learned the hard way Should a CEO speed up the hiring process if they feel they may lose a great candidate Eran Ben Shushan is part of an absolutely stellar lineup SaaStock East Coast in New York next week on June 4-5, which includes Ragy Thomas, CEO of Sprinklr, Patrick Campbell CEO of ProfitWell, Meghan Keany Anderson, VP marketing Hubspot, David Thompson, CMO of Freshworks. If you are interested in learning about implementing Product led strategies & Product led growth, scaling your sales team, moving your SaaS upmarket, convert users better and many other topics, join us there. Grab a 50% discounted ticket.

Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews John Martin, Founder and CTO of Measure Protocol. Contact John Online: LinkedIn Measure Protocol [00:02] John Martin, Chief Technology Officer, Measure Protocol.  Thanks for being on the Happy Market Research Podcast. [00:08]     My pleasure, my pleasure. [00:08] So, we’re at the WIRe event, part of...  connected to the IIeX Austin events. What are your thoughts so far regarding IIeX?   [00:16] I mean it’s fantastic.  To be honest, I haven’t been there yet today.  I flew in. [00:20] You just got in. [00:22]    But I was just checking my Bizzabo app trying to pick out all of the... [00:26] Connections? [00:28]       Yeah, and all of the sessions tomorrow that I’m going to go to.  Looks like there’s a bunch of System 1 stuff, which is super interesting; a bunch of Big Data stuff, which is interesting.  So, yeah, it’s a really good lineup this year. [00:38] CTO of Measure Protocol.  Tell me a little bit about Measure Protocol.  What do you guys do? [00:41] So, we’re doing sampling on the blockchain.  So, we started life about 18 months ago right, I guess, at the height, of blockchain madness, of ICO madness, and started working on this idea that we just couldn’t run away from.  You know two out of three of us founders had a background in market research, had worked at Comscore and Kantar, and had another startup, which was a market research startup that we’d exited awhile ago.  And the deeper we got into blockchain, the more we just could not run away from how perfect a fit we thought that it was for this one particular use case that we knew so much about, given our history. And so, we’ve been sort of digging away at it for the past 18 months. [01:26] Your executive team, Ben?  Is that right? [01:28] Owen and Paul. [01:30] Owen and Paul.  Sorry about that.  And you guys have had a successful exit, which is really unique, especially in the context of blockchain since the very early stages of that whole technology.  What are you seeing as the central role or, even more specifically, the practical role of blockchain in market research? What is the problem that it’s solving?     [01:54] Right.  I think it’s going to end up coming on in two different phases.  When I think about what we’re doing, which is just quite literally putting sampling on the blockchain.  So, instead of a sample provider being in the middle of a researcher and a population of respondents, there’s software on a blockchain, which is not to say that we’re disintermediating all the sample companies, right?  It’s just to say that, from a technical perspective, this stuff is possible to be done in software alone. But, when I think about what we’re doing, there’s sort of three buckets of benefits: privacy, transparency, and economics.  And I think with the current state of the cryptocurrency market, the economics argument is somewhat off the table, right? There’s this sort of really interesting, idealistic, futuristic business models that are possible when you have a cryptocurrency in the middle of these things where users become, to a certain extent, shareholders of what you are building, which is super interesting and can sort of inspire all of these accelerating positive feedback loops.  But, because of the crypto-markets now, that’s not as easily possible to get off the ground, but it certainly should be possible in the future. What we focus on today is privacy and transparency. So it really forces us to build essentially a sample company that is private by design and is... essentially has a sort of 24/7, 365-day year audit on what we’re doing.  So buyers of data and respondents can all see the providence of offers, can see payments go through,

This week on the Sales Hacker podcast, we speak with Alon Waks, VP of Marketing at Bizzabo. Bizzabo is the leading event management system company. We talk with Alon about drafting an event strategy that works. He discusses how companies can increase their audience and use ABM as a team sport.

This week on the Sales Hacker podcast, we speak with Alon Waks, VP of Marketing at Bizzabo. Bizzabo is the leading event management system company. We talk with Alon about drafting an event strategy that works. He discusses how companies can increase their audience and use ABM as a team sport.

You can use a pop-up community to build your brand. A pop-up community allows you to capture momentum during a launch or campaign then disappears or goes dormant. These communities have a lot of energy around them but don't require you keep them going all the time. We have a couple of ways for you about how and why to use them. Pop Up Communities for Events The PRSA International conference recently used an app called Pathable which connects to your LinkedIn contacts and Twitter and allows you to connect with people you know (or want to meet) who are attending the conference. The Social Media Marketing World Conference (#SMMW) uses a pop-up Facebook community once a year for the conference. They also use a mobile app service called Bizzabo. The app provides information about the speakers, provides the schedule and allows you to reach out to people in attendance. Pop Up Communities for Courses Todd Herman’s 90 Day Year is active only when he's in full-launch mode and during the program delivery period. The community goes dormant between launches. Madalyn's Video Like a Rockstar has a private Facebook Group for each group of students in the program. It's the place to be during the program, it doesn't get shut down afterwards and it's kept open for the students as a mastermind environment. Programs that have private Facebook Group pop-ups may get archived as soon as the program is over. Keep in mind that when you sign up for programs with pop-up communities, you may want to ask ahead of time what will happen to the community afterward. Pop Up Communities for Affiliates When Marie Forleo’s popular B School program is active, her affiliates offer their own companion pop-up communities. For example, Amy Porterfield, who is one of Marie’s affiliates and a popular podcaster, offers bonuses. James Wedmore, Rise of the Digital CEO, also has pop-up communities and affiliates that are driving people to his community. Pat Flynn was an affiliate for Michael Hyatt's Best Year Ever and offered bonuses. One bonus was a private Facebook Group he kept open during the program. He did a Facebook Live each week and also does another Facebook Live quarterly during the program. Tools, apps and links mentioned: Pathable Bizzabo Social Media Marketing World 2019 Todd Herman’s 90-Day Year Madalyn Sklar, Video Like a Rockstar Marie Forleo’s B School Program James Wedmore’s Rise of the Digital CEO Michael Hyatt's Best Year Ever Pat Flynn’s Smart Passive Income Take Action Share which Pop-Up groups you have been a part of or tell us if any of these tactics sound interesting to you to try with your own community. Share with us in our Facebook group, where we have all the fun! (SHHHHH, the secret word is ACTION) How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go directly to our Facebook (shhh. The codeword is ACTION)!

The startup story behind the simple, powerful, event software that has sold over €300M worth of tickets sold online by thousands of organisers around the world. What do tech-savvy conferences around the globe including Web Summit, JSConf, Twilio, Shopify and Strange Loop have in common? The all leverage the clever event management software from Tito.io, a small 10-person, Dublin (Ireland) startup you’ve likely never heard of. What’s even more interesting is that Tito is on track to process more than half a billion in event ticket sales by 2019. The company has also caught the eye and the angel funding of Amazon CTO, Werner Vogels and Intercom Co-Founder, Des Traynor. The secret to the company’s success to date? The confidence of event planners coupled with an intense focus on building a great product, creating a great customer experience, and instilling trust within each and every customer. In a marketplace that’s rife with vendors foisting surprise fees, cumbersome registration, poor UIs and third-party tracking on users, Tito provides a fast, beautiful, transparent & trusted, online ticket experience that’s fully hosted or embedded on a customer’s site in just a few lines of code. Tito’s features have already powered thousands of successful events worldwide. On today's tech podcast I chat with co-founder Paul Campbell who discusses how Tito has created a growth juggernaut in a marketplace where the headlines are dominated by large competitors including Eventbrite and Bizzabo. Other topics we address that inspire event organizers to use Tito include: If you focus on building a great product that customers want to pay for, it can work out - well. if you have a strict data privacy policy and a simple checkout UX - it can work out really, really well for an event management startup. If you respect your customer and do not “growth hack” them, they’ll naturally support you and champion you in the marketplace. Your customers’ customers’ email addresses are precious and need to be treated as such. Respect your customer’s wishes and never email market to their customers...and the market will come to you.  

The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.  If this overwhelms you, you are in the right place! In this weeks episode, our iconic guests Liz King of Liz King Events,  David Epstein of Bizzabo, and Michael Judeh of Convene join us to reflect on the evolution of event tech in the last 8 years. They will discuss where they believe tech is heading, onsight engagement tools you can use to enhance your events and so much more! This is an episode you can’t afford to miss. We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. We do this for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: Liz King of Liz King Events (@lizkingevents) David Epstein of Bizzabo (@Bizzabo) Michael Judeh of Convene (@Convene) Will Curran of Endless Events (@itswillcurran) Check out the epic resources mentioned in this episode: Event Tech Rising – #EventIcons Episode 3 Content Marketing In The Event Industry – #EventIcons Episode 11 Ctrl + Alt + Del – #EventIcons Episode 24 Picking The Perfect Event Venue – #EventIcons Episode 35 Meet The Experts In Event Tech, TechsyTalk – #EventIcons Episode 52 Bizzabo – The world’s fastest growing event tech company – #EventIcons Episode 83 Tips For The Perfect Event Website – #EventIcons Episode 88 techsytalk, Inc Bizzabo Convene Event Farm Slido Social Tables Bizzabo Event App Microsoft Surface Pro Catchbox Glisser Crowd Mics Intel’s new smart glasses iPhone X Slido Switcher AccessFuel Radario Catersource Udemy Hotjar Proof Stripe Convene Resources Livestream Mevo TECHSYTALK LIVE 10: THE GRAND FINALE

The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.  If this overwhelms you, you are in the right place! In this weeks episode, our iconic guests Liz King of Liz King Events,  David Epstein of Bizzabo, and Michael Judeh of Convene join us to reflect on the evolution of event tech in the last 8 years. They will discuss where they believe tech is heading, onsight engagement tools you can use to enhance your events and so much more! This is an episode you can’t afford to miss. We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. We do this for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: Liz King of Liz King Events (@lizkingevents) David Epstein of Bizzabo (@Bizzabo) Michael Judeh of Convene (@Convene) Will Curran of Endless Events (@itswillcurran) Check out the epic resources mentioned in this episode: Event Tech Rising – #EventIcons Episode 3 Content Marketing In The Event Industry – #EventIcons Episode 11 Ctrl + Alt + Del – #EventIcons Episode 24 Picking The Perfect Event Venue – #EventIcons Episode 35 Meet The Experts In Event Tech, TechsyTalk – #EventIcons Episode 52 Bizzabo – The world’s fastest growing event tech company – #EventIcons Episode 83 Tips For The Perfect Event Website – #EventIcons Episode 88 techsytalk, Inc Bizzabo Convene Event Farm Slido Social Tables Bizzabo Event App Microsoft Surface Pro Catchbox Glisser Crowd Mics Intel’s new smart glasses iPhone X Slido Switcher AccessFuel Radario Catersource Udemy Hotjar Proof Stripe Convene Resources Livestream Mevo TECHSYTALK LIVE 10: THE GRAND FINALE

Liz Caruso is a bonafide professional, an ingenious creator, and a foremost thought leader the event (and event-tech) industry.  In this conversation, Liz shares the practices and tools that she and her team employ to create the massively successful, recurring events.  Liz wears the crown as ‘The Event Experience Doctor” well, as she influences and leads as a solid business woman with a truly humble, remarkable spirit – enjoy!   Thank you to our partners at HoneyBook. Benefit from hassle-free client billing.  Now, you can save 50% off your first month of convenient client booking and invoicing services with HoneyBook:  http://share.honeybook.com/Cbz8a. Resources:  Liz King Events: http://lizkingevents.com techsytalk and techsytalk LIVE: http://techsytalk.com   Bizzabo platform: http://Bizzabo.com Note: HotLeads is a tracking software that is employed within Bizzabo among other event booking applications.   FoundHer Network: http://FoundHerNetwork.com I Did It… My Way Host: Lauren Hines, contact info@atlantawep.com Want to check out the video of the interview?  Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCY2fqwqmlxC8pxGsYSDnb5g.

Do you know Bizzabo started its journey from a garage? Want to know how this popular event tech company has grown into the giant it is today? In this week’s episode, Our ICONIC guests David Epstein (Demand Generation Director at Bizzabo) & Brandon Rafalson (Content Marketing Strategist at Bizzabo) are here to tell us all about it! In this #EventIcons episode, David and Brandon will be discussing the evolution of Bizzabo. They will be sharing their favorite tech with us and where they see event apps and event marketing tools heading in the near future. There is so much insight to be gained from this episode and we are giving you direct access! We want to help keep you up-to-date on the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. We do this for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: David Epstein of Bizzabo (@Bizzabo) Brandon Rafalson of Bizzabo (@Bizzabo) Liz King-Caruso of Liz King Events (@lizkingevents) Check out the epic resources mentioned in this episode: Bizzabo Bizzabo Blog EVENT MARKETING TOOLS FOR MODERN MARKETERS Moz Beginner’s Guide To SEO The Moz Blog Facebook Twitter Linkedin Instagram Social Media Examiner Social Media Marketing World 2017 Hubspot Drip Hobnob Workflow

Do you know Bizzabo started its journey from a garage? Want to know how this popular event tech company has grown into the giant it is today? In this week’s episode, Our ICONIC guests David Epstein (Demand Generation Director at Bizzabo) & Brandon Rafalson (Content Marketing Strategist at Bizzabo) are here to tell us all about it! In this #EventIcons episode, David and Brandon will be discussing the evolution of Bizzabo. They will be sharing their favorite tech with us and where they see event apps and event marketing tools heading in the near future. There is so much insight to be gained from this episode and we are giving you direct access! We want to help keep you up-to-date on the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. We do this for you! How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Subscribe via iTunes: Video & Audio or Audio Only Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only Follow our iconic guests on Twitter: David Epstein of Bizzabo (@Bizzabo) Brandon Rafalson of Bizzabo (@Bizzabo) Liz King-Caruso of Liz King Events (@lizkingevents) Check out the epic resources mentioned in this episode: Bizzabo Bizzabo Blog EVENT MARKETING TOOLS FOR MODERN MARKETERS Moz Beginner’s Guide To SEO The Moz Blog Facebook Twitter Linkedin Instagram Social Media Examiner Social Media Marketing World 2017 Hubspot Drip Hobnob Workflow

Have you ever felt frantic in the morning trying to leave for work?  It is easy to feel overwhelmed especially if you have a lot to orchestrate before you arrive at work.  In this latest episode find out how you can take control of your day, maximize your efficiency, improve communications with your team and even use a free virtual assistant to stay focused.  Want to save 20 minutes a day?  Check out these killer tips below: Productivity and Time Management Tips  Daily Habits: Wake up early: It is easy to set the alarm for 4:30-or 5:00 AM but if you aren’t going to bed earlier enough the desire to hit the snooze button overtakes the habit of getting up early. Instead try planning out your evening and getting to bed early enough so you can rise without fatigue. Create a daily routine: If you do the same thing every day and it is predictable, the chances of you sticking with it increase significantly.  Looking at highly successful people they tend to do the same things early in the morning. Resist looking at your mobile Device: After looking at several days of checking mobile devices vs. starting the day without the phone-20 minutes of time was gained by just this one tip.  Try it out for a week and see how much time you get back! Time Management and Goal Setting Journals 30 Day Push Challenge and Smart Push Life Journal: The two websites have been combined and you can find all the tips at Smart Push Life Journal.  Discover the best tips on taking control of your goals using the SMART goal system and get organized in your day. The Freedom Journal: This is the perfect journal to set a 100 day goal and achieve it. Each day helps you focus on key priorities.  Included are the day ahead and a look back at the day.  Goals are evaluated in 10 day sprints to stay on track with your objectives. The Mastery Journal:  If you have trouble staying focused throughout the day, this is the perfect journal to help you learn how to set a goal and use blocks of time to help you achieve success. To Do Lists and File Organization Apps Evernote: Think of this as the ultimate virtual filing system where you can access folders virtually any time. Awesome Note is a filing system that allows you to prioritize To Do Lists and also create files, send notes that you take and more.  Also available on Google Play. Team Communication Asana –Helps you track details with your team while working from your phone.  You can see the big picture of a project and progress. Trello-From hiring to managing projects this platform works on desktop and your mobile device. Event Planning Team tracking this is one you should definitely check out. Apps for Event Planners Planning Pod – If you feel like you have too many apps, emails and files in different places this is the app to help event planners with over 24 event management tools. Blossom – If you want to track the progress of an event during all the stages this is a tool to try out.  It is for the supplier side and even allows client approval visibility during a project. Budget Planning Super Planner – Stay on track with every aspect of the event from food, capacity, budget, staffing and catering. Travel ScannerPro – Not only can you keep track of receipts and papers like hotel summaries but it also converts them into a PDF so you can send them right away. Tripit- Create a master itinerary for every trip. Lead Management Apps Note-you need to purchase the lead kit if you go outside of the event show kit. iCapture – This platform has made over 60 million lead captures and works on iPhone, iPad or Android device.  Use multiple devices, scan anywhere, and cut your scanner rental costs. Zuant –This system allows you to capture leads when you are not online.  It syncs as soon as you go back online and includes data on performance like how many leads in an hour.  You can create customized questionnaires and don’t need to download software. On Spot Social – If you have field reps this works with an iPad and is really easy to use both online and offline.   Social Media Tools and Scheduling Apps Canva–This is the easiest tool to create any size graphic from business cards to social profile, header for blog post or Twitter, Instagram, Facebook and more.  In seconds you can upload your image, create a custom size or use a standard size and post the image. Flipogram – Easy way to create a video from photos, and include music, text and even a logo.  If you have wanted to try posting video this is the app for you. Hootsuite – If you plan to promote your event on social media this is a great tool to schedule your posts.  In addition, it works really well to create lists of people to follow so when your event is live, you can tag the influencers on the list.    Meet Edgar – If you want to schedule your content in an evergreen format this is the platform to use.  It takes time to set up but once you have it going, the scheduling happens automatically.   Corporate Event App Spotme – Do your meetings and events have a large number of staff attending? Create your own show app that is specific to your company.   Event Registration Boomset – This app uses QR scanning to check attendees in.  In addition, show and event organizers can print badges and wristbands with this technology. Bizzabo – Manage contacts, emails, event website and networking online with this app. Heytell –Stay in touch with your team in an instant message way by turning your phone into a walkie-talkie.  Faster than texting, this App helps you stay connected.  Virtual Assistant BRiN is a virtual coach designed to “help you achieve your dream of building a highly successful business.” It is available for iOS and Android devices.  Want this list?  Get the free download!  Join our LinkedIn Group to share best practices.  More resources available at www.rockyourtradeshow.com  Editing: Special thanks to Christy Haussler and Team Podcast!  Sources for this episode Bizzabo Blog Forbes Lead Liaison    

John Federico (@gadgetboy) talks with Alon Alroy (@alonalroy) about the evolution of a popular event app and what it means to measure success for your event - and more!

Content marketing is all the buzz today and we wanted to get the people who are crushing it in content marketing in the event industry. My guests this week are David Epstein, Content Marketing Manager of Bizzabo, who is a content marketing and brand building expert focused on building a marketing machine to educate event planners about a SaaS solution! I’m also joined by Kristen Carvalho, Senior Content and Social Media Manager at eTouches. Kristen Carvalho joined etouches in November 2013 and is the company’s Senior Content and Social Media Manager. She is charged with setting and executing the social media and content strategies to support the marketing team efforts to increase equity and online brand awareness. Big shout out to Laura Lopez for hosting this week’s episode while I was in the Panama jungle! Follow our iconic guests on Twitter: Laura Lopez David Epstein Kristen Carvalho Epic resources mentioned: GrooveHQ Forrester Research Bambu Slack Hubspot Hootsuite etouches blog Event App Bluebook – engagement and app strategies for events Storify  Bizzabo blog The Smart Event Marketing Playbook Additional helpful resources: http://hubs.ly/H0246yF0

Content marketing is all the buzz today and we wanted to get the people who are crushing it in content marketing in the event industry. My guests this week are David Epstein, Content Marketing Manager of Bizzabo, who is a content marketing and brand building expert focused on building a marketing machine to educate event planners about a SaaS solution! I’m also joined by Kristen Carvalho, Senior Content and Social Media Manager at eTouches. Kristen Carvalho joined etouches in November 2013 and is the company’s Senior Content and Social Media Manager. She is charged with setting and executing the social media and content strategies to support the marketing team efforts to increase equity and online brand awareness. Big shout out to Laura Lopez for hosting this week’s episode while I was in the Panama jungle! Follow our iconic guests on Twitter: Laura Lopez David Epstein Kristen Carvalho Epic resources mentioned: GrooveHQ Forrester Research Bambu Slack Hubspot Hootsuite etouches blog Event App Bluebook – engagement and app strategies for events Storify  Bizzabo blog The Smart Event Marketing Playbook Additional helpful resources: http://hubs.ly/H0246yF0

SC 003 - Eran Ben Shushan - Bizzabo by Startup Camel

Craig Fisher is CEO of TalentNet, a social business strategy firm. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, + many more. Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in N. America. He’s been detailed in the Wall Street Journal, Mashable, NBC News, and The Huffington Post; and was recently listed among the most engaging conference speakers by Bizzabo. Craig co-hosts the Cool Tools Show on Soundcloud.com/CoolTools with Lars Schmidt, and tweets @fishdogs. Most recently Craig and Lars have launched Evolver, a social business strategy consultancy at www.evolverco.com Ready to build your brand? Get your 15 Free Videos RIGHT NOW http://goo.gl/oDCqdL