Podcast appearances and mentions of jim cermak

Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, join host Jim Cermak as he interviews financial coach, Joel Bromley, who received the blessing of Dave Ramsey to launch his Financial Reset package!Are you feeling overwhelmed by financial stress? In this episode, we dive into the journey of Joel and Caitlin Bromley, founders of Bromley Financial Coaching. They turned their own financial struggles into a mission to help others achieve financial independence and peace of mind.***************************Get your FINANCIAL RESET package here: https://www.bromleyfinancialcoaching.com/2025-financial-reset-bundle?linkId=lp_087032&sourceId=jim-cermak&tenantId=bromleyfc***************************Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu***************************Joel shares how their personal experiences with debt, property management, and full-time jobs led them to seek a better way to handle money. They began by leading a small finance group at their church, which eventually evolved into a full-fledged coaching service. Inspired by principles from Ramsey Solutions, they crafted their own program tailored to help people understand and manage their finances without the pressure of sales pitches for investments or insurance.Throughout the discussion, Joel highlights common financial pitfalls, like the trap of comparison, unintentional spending, and the fear of facing financial realities. He emphasizes the power of knowledge, intentionality, and the impact of small, consistent changes—like re-evaluating insurance plans or meal planning—to free up cash and reduce anxiety.The Bromleys also introduce their comprehensive 2025 Financial Reset package. It's packed with over 40 pages of resources, including financial audits, goal-setting tools, budgeting strategies, and essential questions for financial advisors. This toolkit is designed to help you build a solid financial foundation, prepare for tax season, and plan for the future, whether you're in Canada or beyond.If you're ready to flip the script on your finances and start living the life you truly want, this episode is a must-watch. Learn practical tips, gain valuable insights, and get inspired to take control of your financial future with confidence and clarity.Connect with Joel Bromley:Website: https://www.bromleyfinancialcoaching.com/LinkedIn: https://www.linkedin.com/in/joelbromley/Get your FINANCIAL RESET package here: https://www.bromleyfinancialcoaching.com/2025-financial-reset-bundle?linkId=lp_087032&sourceId=jim-cermak&tenantId=bromleyfc

Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!Please LIKE and SUBSCRIBE!!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuThe goal of event marketing is to package a message using elements like costumes, sets, and scripts to create meaningful connections between companies and their buyers.The Importance of Themes:• Themes create a unifying experience for events like sales kickoffs or user conferences.• Themes help in planning event details, ensuring a cohesive experience that reinforces the overall message.• Themes should align with the company's or industry's current situation; they don't always need to be extravagant. ◦ A somber theme can be appropriate during difficult times. ◦ A more exciting theme can highlight company advancements.• Theming strengthens brand identity and connects with the event audience.Creating a Theme• The theming process can be quick, but it may require brainstorming and mind mapping to develop the right theme.• Consider the event's objectives and key messages when developing a theme.• A strong theme should be marketed in advance to build anticipation and excitement.• Incorporate the theme into all aspects of the event, including branding, visual elements, and themed activities.• For instance, a "level up" theme can use video game elements like leaderboards and avatars to engage attendees.Examples of Impactful Themes• "Level Up": Uses video game references to create a positive and exciting atmosphere.• "Better Together": Focuses on unity and teamwork, especially useful during times of uncertainty or change.Avoiding Themes That Fall Flat• Themes that are too abstract or lack a clear connection to the audience can fall flat.• Ensure the theme lends itself to specific activities and is easy to understand.• The theme should evoke emotion and create anticipation.Top Tips for Event Themes• Base themes on key objectives and messages.• Make the theme memorable and catchy to create a unifying environment.• Integrate the theme into every detail of the event, from keynote speakers to breakout sessions.• The goal is to create an immersive experience where the theme is evident even when attendees aren't actively thinking about it.The Importance of Food• Food can significantly impact an event.• Align food with the theme such as having a gourmet nacho station and corn dog vendor at an arcade-themed event.Kimberly's Top Takeaway• A well-executed theme is one of the most important elements of a hosted event, as it unifies the experience and makes the event memorable.Connect with Kimberly Kee:• Email: Kimberly@Keyconsulting.com • https://www.linkedin.com/in/kimberlyakee/Connect with Jim Cermak:• Email: jim@tradeshowu.biz• https://www.linkedin.com/in/jimcermak/#theme #tradeshows #branding #strategy #events #corporateevents

Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuScott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify leads, and ensure effective post-show follow-up. He advocates for moving away from linear processing and utilizing parallel processing strategies to maximize the number of quality leads.Scott and Jim discuss:- Beyond Crowd Gathering: Activating Your AudienceTokar emphasizes that attracting a crowd is only the first step. The real challenge is "what do you do with a crowd once you've got them in the exhibit?" You activate them by:- Moving the crowd to a theater-style presentation.- Engaging them in a passport-style promotion with stamps.- Using gamification, like a QR code and a prize wheel.- Understanding the limitations of traditional badge and lead scanners- Implementing Parallel Processing - collecting lead information from a large group simultaneously. --- This process allows “30 seconds to scan a hundred people.”- Quantification vs. Qualification - both are important for different reasons- Qualifying Questions – The Key to Identifying Hot Leads. We give powerful examples of these!- Automated Follow-up via Drip Marketing:- Linear vs Parallel Processing- Sales Staff Involvement and ObservationScott's Top Takeaways:-- Embrace Parallel Processing: Move beyond linear lead generation methods -- Implement Gamification: Use QR codes and games to engage audiences and facilitate quick data collection-- Leverage Data: Combine data from various sources for richer insights-- Automate Follow-Up: Use drip marketing campaigns to stay in touch with leadsConnect with Scott Tokar: - https://corporatefx.com/ - LinkedIn - https://www.linkedin.com/in/scotttokar/Get your free Trade Show Traffic Scorecard: https://tradeshowuniversity.captivate.fm/

Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLauren is a mom of three adventurous boys, and we are constantly on the go. I always desired a place for them to get changed with privacy without having them go into public bathrooms after a sandy day at the beach.Change Up Kids is a portable changing station that gives kids and families Dignity, Privacy and Convenience. Lauren attended the MomCon expo (https://www.momcon.co/) for a couple of years as an attendee and saw this event as the perfect place to launch her new product. Thousands of moms attend each year.She realized being at the right show wasn't enough, so reached out to Jim Cermak of Trade Show University. Jim coached her as she prepared for MomCon and the 5,000 moms that were going to be there. She ultimately made changes to her signage, displays, offers, and engagement questions.You will love her energy and her story as she shares what worked well and what needs to be improved for the next show!Connect with Lauren:ChangeUp Kids: https://www.changeupkids.com/Email: lauren@changeupkids.comIG: https://www.instagram.com/change_up_kids/Training Videos & Tips - Subscribe: https://www.youtube.com/@tradeshowuniversityEmail Jim: jim@tradeshowu.biz

Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis Software join Jim Cermak, host and founder of Trade Show University for this impactful interview. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLaura and Jim discuss:Goal Clarity for Event Success: Like trade show exhibitors, event planners must define clear goals for each event to ensure smooth execution and meaningful outcomes. "If you don't have a clear goal, the event is not going to run smoothly."Leveraging the Power of Networking: Facilitating connections between attendees is crucial for a successful event. Woods highlights the importance of dedicated networking time, icebreaker activities, and creating an environment that encourages interaction. "That's the lifeline of events is the connections in the networking."Sourcing for Success: Woods emphasizes the need for strategic venue selection, considering factors like attendee location, accessibility, cultural relevance, and adequate space. "You need to make sure you have enough space and hotel rooms."Continuous Feedback and Improvement: Pre- and post-event surveys provide invaluable feedback for improving future events. Woods encourages event planners to be receptive to criticism and to view feedback as an opportunity for growth. "Never take anything to heart of what you get back from these surveys."Theming and Engagement: Creating a memorable event with a strong theme enhances the attendee experience. Woods shares examples of incorporating popular culture references and aligning the theme with the event's purpose.Connect with Laura:LinkedIn: https://www.linkedin.com/in/laurab90/Email: lwoods@jamis.comEmail Jim: jim@tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event! Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company.** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQWe discuss: - What to do when your budget is cut - Creative ideas to make the most of your events - Maximizing the opportunities with bigger event crowds and attendees - What are Micro events and how they can help grow your brand - The importance of #community - And much more!Connect with Rich Rodrigues - https://www.linkedin.com/in/rich-rodrigues/** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Let's Talk! Book a free 15-minute strategy call here: https://tradeshowu.biz/services** Join the Trade Show University weekly update newsletter: https://tradeshowu.bizMentioned in this episode:Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.Jim and Susie discuss:Why Franchises should be using trade showsHow franchises can promote a tradeshowWhy we should consider Franchisees like a local small businessHow to best be prepared and be creative Why Tradeshows are a great investment for brand awarenessAnd so much moreConnect with Susie Liberatore:Visions2Images - https://visions2images.com Franchise Clarity - https://franchise-clarity.comSusie's Personal site - https://susieliberatore.comWant help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesJoin the Trade Show University weekly update newsletter: https://tradeshowu.bizMentioned in this episode:Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!We discuss:Preparation / Before you go.How to get through TSA faster / better.Boarding tipsSome of the Do's and Dont's of air travelThe "Elephant" in the PlaneAnd much more!Connect with Michael Lynn:Email - mdlspeaks@outlook.comLinkedIn - https://linkedin.com/in/mikelynnspeaksIMPROVE YOUR NEXT TRADE SHOW!Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/servicesGet the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE!-- Visit https://tradeshowu.biz and drop your email on the home page!Mentioned in this episode:Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

We continue our conversation with Jim Cermak, host of Trade Show University podcast, about how to make conferences more effective for your company. 

Jim Cermak, host of Trade Show University podcast is back with more secrets to make conferences more effective for your company. Listen to this episode for his Roadmap to Trade Show Success.

Are you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy!** Watch the video of this interview - https://youtu.be/be07vkLCfMsJoining host Jim Cermak for the second time is Evan Babins, Event Manager for Intuit.Evan has close to 10 years' experience in corporate event production. Throughout his career, he has managed event logistics and production for world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and TD Bank, and now Quickbooks. Evan has worked in live, virtual and hybrid event spaces, becoming a top tier event industry trendsetter. Evan has been named one of BizBash's Top 250 Event Professionals, Eventex's Top 50 Most Influential Event Technology Professionals, Bizzabo's Top 55 Event Experience Leaders and Special Event Magazine's Top 20 Young Event Pro's to Watch lists. We discuss:What does creating community at events look like?What are the benefits?Can exhibitors build communities?How the benefits last far after the event has endedAnd more!Listen to Evan's first interview on Trade Show University:Innovative Best Practices for Exhibitors: https://tradeshowu.biz/episodes/ep-138-innovative-best-practices-for-exhibitors-with-evan-babins/Connect with Evan Babins:LinkedIn: https://www.linkedin.com/in/evanbabins/Instagram: @evanbabinsTwitter/X: @evanbabinsSUBSCRIBE! Trade Show Tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!Mentioned in this episode:Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

You should be Podcasting from your Trade Shows and Events! We discuss podcasting Options you need to check out to get More Leads, build your Brand, and increase Attendee Engagement!Trade Show University founder and host, Jim Cermak, interviews Carey Green. Carey founded Podcast Fast Track - a full-service podcast production agency in 2018 and in 2023 launched "Mobile Podcast Studio" a full-service on-location recording solution for events, conferences, trade shows, and more. He is also host of his own daily podcast which averages over 10,000 listeners per day.We Discuss:* Podcasting and the Mobile Podcast Studio option for events and trade shows.* Why should every event organizer or trade show operator consider podcasting as part of their strategy? * What kind of events or event-topics are best-fit for using a mobile podcast studio at their event? * What are the different use cases for an on-site podcast recording studio at an event? * What about sound issues at live events? Isn't the noise level inherent in public spaces difficult to overcome? * How can trade show organizers afford a mobile podcast solution? Carey's Top Takeaways:* Leverage the portability and accessibility of audio to enhance your attendee experience.* Find creative ways to get your event attendees talking about your event (both during and after).Connect with Carey Green:Email: carey@podcastfasttrack.com https://TheMobilePodcastStudio.comhttps://PodcastFastTrack.comLinkedIn: https://www.linkedin.com/in/careyngreen/SUBSCRIBE! Trade Show Tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!Mentioned in this episode:John Lee Dumas book giveaway - join newsletter listJohn Lee Dumas book giveaway - join newsletter list The Common Path to Uncommon Success

If you are launching a new product at a Trade Show, this is a must listen interview! Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell.Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons learned and created the new book, 'Valuepreneurs.' This book provides a blueprint for others to navigate the challenging yet rewarding path of entrepreneurship.Steve and Jim discuss:-- The key concepts and methodologies from my new book, 'Valuepreneurs,' which delves into the Value-Driven Product Development (VDPD) process-- Enhancing the success rate of new products across diverse industries-- The critical stages from ideation to market launch-- How to launch new products at trade shows and exhibitions, where product innovation and effective development strategies are crucial.-- And much more!Learn more about Valuepreneurs:-- Webiste: www.valuepreneurs.com-- Online Community: https://www.skool.com/valuepreneurs-2715-- The 2024 Valuepreneur's Idea to Product Summit: https://2024.ideatoproductsummit.com/Connect with Steve Waddell:-- steve@valuepreneurs.com-- Book website: https://valuepreneurs.com*** FREE 15-Minute Profit Potential Call with Jim Cermak - Trade Show Coach! https://tradeshowu.biz/services*** More Free Training and Tips - https://www.youtube.com/@tradeshowuniversity*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!Mentioned in this episode:Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!   Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin.   Tune in to hear their top learnings from 2023!   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/2023-learnings   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Featured Campaigns:Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to measure engagement.Stouffer's released an Advent calendar with seven different meals as a part of themed, limited-edition merch to drive excitement.Dunkin' introduced a six-foot-tall inflatable spider donut, among other merchandise, demonstrating a play on their existing products to engage customers.Tesla & Elon Musk promoted the Cybertruck through Giga Beer, showcasing how distinctive elements of a brand can be leveraged for promotional purposes.Crayola collaborated with Kohl's on a colorful, limited-edition merchandise line to foster creativity, mainly aimed at children but with some offerings for adults.Shoutout to Jim Cermak of the Trade Show University Podcast, a resource for exhibitors and trade show attendees. ---0:00 This week's topics:0:50 'I Only Stand For Pepperoni' Socks? Hormel Opens Pop-Up Shophttps://www.mediapost.com/publications/article/389141/i-only-stand-for-pepperoni-socks-hormel-opens-p.htmlPepperoni Shophttps://www.pepperonishop.com/4:13 Backpacks, costumes, sandals: Why Bush's Beans is investing in merchhttps://www.marketingbrew.com/stories/2023/10/02/backpacks-costumes-sandals-why-bush-s-beans-is-investing-in-merchBush's Beans Online Store | Shop BUSH'S® Beans – Shop.BushBeans.comhttps://shop.bushbeans.com/8:01 Stouffer's Launched a Frozen Food Calendarhttps://www.foodandwine.com/stouffers-frozen-food-advent-calendar-8347401Stouffer's on Instagramhttps://www.instagram.com/p/Cx5wIZXOlrj/Advent Comfort Calendarhttps://shopstouffers.goodnes.com/collections/advent-comfort-calendar10:30 Dunkin' Unveils Inflatable Spider Donut for Halloween Fanatics - QSR Magazinehttps://www.qsrmagazine.com/food/menu-innovations/dunkin-unveils-inflatable-spider-donut-for-halloween-fanatics/Spider Donut Inflatablehttps://shopdunkin.com/collections/feature-product/products/spider-donut-inflatable?variant=4252209292907712:55 Tesla Is Now Selling Its Own Beer, CyberBeerhttps://www.foodandwine.com/tesla-cyberbeer-8361856CyberBeer + CyberSteinhttps://cyberbeer.tesla.com/CyberOpenerhttps://shop.tesla.com/product/cyberopener?sku=1975159-00-A15:24 Crayola Teams Up with Kohl's for Color-Forward, Limited-Edition Merchandise Linehttps://www.prnewswire.com/news-releases/crayola-teams-up-with-kohls-for-color-forward-limited-edition-merchandise-line-301939188.htmlCrayola x Kohl's | Kohl'shttps://www.kohls.com/catalog.jsp?CN=Assortment:Crayola%20x%20kohls17:12 Trade Show University https://tradeshowu.biz/---Equipment we like:Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeWRODECaster Pro Production Studio - https://amzn.to/3rViinTSwitchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpodElgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJSoftware and services we like:Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecammRe-broadcasting with Restream (affiliate link) -...

Learn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. Trade Show University founder and host, Jim Cermak, helps exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events!Watch this video on the Trade Show University YouTube Channel - and Subscribe!https://www.youtube.com/@tradeshowuniversityNick Saban is known by some as the most successful second half coach in football history, because he knows how to make adjustments.So that's, we're going to learn today is what does he do at halftime that you can learn about your trade shows and adjustments you can make and learn from him. So you could have an amazing show, not just the beginning of the show, but the end of the show as well.Nick was recently interviewed and someone asked him, what is your key to success coming out from halftime? Especially there's times you're, you're dominated in the first half and how do you come back and end up winning time and time again.1) You've got to have Good information. That means you've got to have good data. You've got to be paying attention. What is happening when you're engaging with attendees? Are they reacting positively to the questions you are asking them? Which part of your booth are they being gravitated to? or are they not being drawn to your booth at all?At some point you've got to Call timeout, get your team together. If it's a multi day show, it's at the end of that first day to make sure everyone is on board and you can find out what's going, what's working, what isn't, and how do you make those halftime adjustments?2) You need to give assignments. Everyone should have something that they're responsible for, for keeping track of, have one person whose assignment is where are people drawn to, where are they naturally walking up to in your booth? Who are they naturally walking up to? What kind of questions are working and which ones are not working? What things are people resonating with and which ones are they not? Are they loving your giveaways? You've got to give assignments to each person in your booth and have them responsible for paying attention So you can get good data good information.3) You need to adjust what's not working and double down on what is just what's not working and double down on what is.If something's not working, you got to mix it up, you got to have different people out front trying different things, adjusting your people, the literature, what is going on in your booth. Adjust the questions that you're asking people so that you can have better results. And if something's working, do more of it. 4) Change things up day two. Well, he, he didn't say change things up day two. That's me saying it. What he said was have a game plan ready to start the second half, even before the game. So he said, every coach has those. First, so many plays that they run at the beginning of a, of a game.And you should have a set number of plays ready to run at the beginning of the second half. Now you may make adjustments and say, Oh, based on what we saw in the first half, we're not going to run this play these plays in the second half, but you got to have that in your back pocket so that you're not spending a whole lot of time trying to figure out what's next.You could already have that game plan. And so by me saying change things up Day two. If you're in a multi day show, at the beginning of the second day, you completely change things up. Maybe you have different pull up banners, different display pieces or literature out. Maybe you have a completely...

In any business, you want to stand out. On this episode of The DEB Show host Debra Eckerling talks about Business Out of the Box with Jim Cermak, Trade Show University; Caitlin Penny, Copper Theory Creative; and Tabitha Scott, Epic Pivot. Jim, Caitlin, and Tabitha offer their takes on business, marketing, biz dev, authenticity, and more from an out-of-the-box perspective. Plus they share tons of tips and goals, designed to help people find their way toward a business that they love, whether it's your company, a side hustle, or a passion project. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with Jim Cermak, founder of Trade Show University, to discuss how exhibitors and show organizers can maximize their ROI at trade shows through effective video marketing. With over 30 years of experience in planning and exhibiting at trade shows, Jim knows the ins and outs of this powerful marketing tool. He'll be discussing the common mistakes companies make when investing in trade show marekting and how to avoid leaving money on the table. Jim will also be sharing his tips for creating attention-grabbing videos that not only draw in attendees, but also effectively convey your messaging. If you're looking to up your game at trade shows and see a better return on investment, this episode is a must-listen. Tune in to learn from Jim's wealth of experience and expertise in the trade show industry. Links from the Show: Trade Show University - https://tradeshowu.biz Trade Show U LinkedIn - https://www.linkedin.com/company/trade-show-university-podcast/ Jim's LinkedIn - https://www.linkedin.com/in/jimcermak/   #TradeShowTips #TradeShowMarketing #VideoMarketing  #Videostrategy

This episode is all about how to use trade shows to market supplements.I sat down with Jim Cermak from Trade Show University Jim also has a podcast of his own called The TRADE SHOW UNIVERSITY Podcast to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!Jim's Contact email: jim@tradeshowu.biz Jim's Podcast: https://tradeshowu.biz/episodes/Jim's website: www.tradeshowu.biz If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://www.creativethirst.com- - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #11 - Tips to connect with those who DON'T Show Up!People registered to attend your after hours dinner, networking event, or even your trade show...but they don't show up!Don't let that frustrate you and think the opportunity is lostMichael and Jim discuss tips and ideas for connecting with these people and turning them into customers!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple Google Spotify

Would you love to get your products into local or regional shops and boutiques? Or do you dream of bigger wholesale opportunities? Either way, exhibiting at a trade show brings you face-to-face with buyers who are looking for new brands to feature in their stores. But what's involved? How do trade shows actually work? Jim is here to answer these questions.  Jim Cermak is a trade show trainer and consultant who helps businesses make more money at their shows and events. He's also the host of the Trade Show University podcast where he and expert guests help exhibitors and show planners get better results. Jim understands the investment of money, time, and resources is huge and we need to make these shows work! How To Attend Trade Shows To Get Wholesale Accounts Here's what you'll learn in this episode ... The biggest mistakes small businesses make around trade shows One crucial goal you must track when attending a trade show The key to knowing what people need and what they're looking for How to make connections that actually help you land new wholesale accounts What to do to make attending trade shows a positive and successful experience How to choose the right shows for your business The importance of pricing for wholesale vs. direct-to-consumer And lots more! Listen to this positive and upbeat conversation to learn how to attend trade shows and get wholesale accounts for your handmade products!  Resources Mentioned Ep 399 -  Is Wholesale The Right Sales Strategy For Your Handmade Products? GBU Episode Topics Directory Merchandise Shop Jim's Contact Links Website | Instagram | LinkedIn Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | 

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #10 - MORE Branding using Food and WineTying products and services to specific food and wine - mind-blowing!How using food and beverages not only is innovative, but more sticky and memorableAnd more!!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple Google Spotify

Jim Cermak has spent over 30 years helping hardware companies educate, navigate, and conquer selling their products at hardware tradeshows. He is also the Founder of Trade Show University, an organization that educates and consults small businesses on winning at trade shows, including his new video series which answers 7 key questions on how to tackle a trade show. Today Jim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can plan for launching or scaling your hardware product at a hardware trade show, and how to maximize success when it comes to managing your tradeshow booth at the show. Today you will hear us talk about: Trade shows are one of the most efficient and effective ways to get your product exposure. Figure out why you want to go to a trade show Pick the right trade show to launch or scale your product Understand what you have to sell. Be clear in your messaging at the Trade Show Be big and bold Speak the hardware buyers' language Plenty of pre-show marketing for your invention idea at the trade show Get appointments or stop-ins ahead of time Reach out to the show and see what extra showcase placements they have available. Sometimes they are even free. Ask people at the show to give a quick testimonial about your product. Tips for being on the floor of the show Have your qualifying questions ready, be very specific. As a team, find out what the top questions you are getting asked are, have your top 20 tradeshow questions for your invention idea. Do not work the tradeshow by yourself, even if you're just an inventor. Take a video of yourself after a great tradeshow conversation EPISODE LINKS Jim Cermak Links: Website: https://tradeshowu.biz/ LinkedIn: https://www.linkedin.com/in/jimcermak/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ensuring that your exhibitors get the largest ROI (return on investment) possible is as important as your attendees having an enjoyable experience. Because if they don't see a good return on investment, they won't be back. In this episode, we are talking with Jim Cermack, Trade Show Coach, marketer, exhibition trainer and fellow podcaster of The Trade Show University Podcast, about how we can maximise our exhibitors' ROI before, during and after our events.  If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at www.theeventscast.com/jimcermak   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Learn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved! The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain... What is the Invisible Industry Tour Where did the name come from Why the Tour is so important How You can get involved And much more! To learn more or get involved: Email: laura@nationaltradeshowalliance.org Web: nationaltradeshowalliance.org LinkedIn: https://www.linkedin.com/in/laurapalker/ (https://www.linkedin.com/in/laurapalker/) https://www.linkedin.com/groups/12543024/ (https://www.linkedin.com/groups/12543024/) Mentioned in this episode: Trade Show University Episode Guide Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you're new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)

On this week's episode of Own the Microphone, Bridgett McGowen welcomes a trade show coach and podcast host with more than 30 years of experience who shares the secrets to success, Jim Cermak. Bridgett and Jim discuss the fact that every audience is different; the past, present, and future; getting the audience's attention, and more! Contact Jim for a free discovery call plus top 52 trade show tips. Website: tradeshowu.biz  Email:  jim@tradeshowu.biz   1:36   Has Jim Cermak always been a confident speaker?   6:40   Know your audience and give them value.   12:12   What are some opportunities at trade shows to get behind a microphone?   17:14   What is it that gets the people's attention?   24:09   A question for Bridgett.   31:!4   What else can listeners do to own the microphone?     Listen and Subscribe to the Own the Microphone Podcast with Bridgett McGowen on iTunes, Spotify, Stitcher, and the CLNS Media Network mobile app.

Welcome to Season 3 of the Forging Life podcast. I speak with Jim Cermak, the Host of the Trade Show University podcast, and a coach for Exhibitors to help double their leads and sales from Trade Shows and events. In this episode, we speak about being a parent, entrepreneurship, and how you can use trade shows to stand out from the competitors and have massive results. Some questions for Jim: What were some small shifts in your mindset that you started doing to help get you to where you are today?: Realizing I am in control of my future, and it's up to me to take action and advantage of opportunities What breakthroughs have you had in life?: Realizing God wants me to succeed, and we have to live every day with a servant heart toward all we do Leaders are readers. What was a book that assisted you in life or is your "go to" for motivation/inspiration?: A few - The E-Myth Revisited (Gerber), The Common Path to Uncommon Success (Dumas), The One Thing (Keller) Where can people go for more information, sign up, or follow you?: Sign up for my newsletter at tradeshowu.biz, or follow the Trade Show University podcast on all the major podcast players --- Send in a voice message: https://anchor.fm/forginglife/message

Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!! Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast! We discuss tips, tricks and strategies to get the most out of every single show you attend! Here are the show notes from the original episode... ---------------- James Cermak, host of the Trade Show University Podcast, joins M. Kevin Davis to discuss what you should do to prepare for a trade show or convention like iFLEX, as well as tips to help you make the most of the limited amount of time you have. Listen and subscribe to the Trade Show University podcast on your favorite podcast platform, or visit http://www.tradeshowu.biz/ (www.tradeshowu.biz). Check out his free “Show Success Road Map” to help you double the results at your next show by visiting: http://tradeshowu.biz/roadmap (tradeshowu.biz/roadmap) Connect with James Cermak on LinkedIn by visiting:  https://www.linkedin.com/in/jimcermak/ (https://www.linkedin.com/in/jimcermak/) ----- To learn more about how Quick Lube Expert can help you, visit: http://www.quicklubeexpert.com/ (www.quicklubeexpert.com) To learn more about what M. Kevin Davis has to offer, visit: http://www.mkevindavis.com/ (www.mkevindavis.com) ------------ Get a professional review of your exhibit BEFORE your next show! 100% satisfaction guarantee! Send an email to jim@tradeshowu.biz

Hi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University. Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a request. My request to you is this, I want you to take time today to say thank you to someone who maybe you haven't talked with in a while. It could be a friend, family member, somebody who impacted you in some way in your life. Maybe they're a good friend. Maybe you admire their work ethic. Maybe. Teacher who made a strong impact on your life? Whoever it could be. Take time to think about something you're thankful for and who it is as responsible for that. It could be something big can be something little, but something impactful might be something that happened yesterday, or maybe, maybe several years. Okay. Now, once you figure out that person and that thing that impacted you, pick up the phone, call that person, or maybe go visit them, leave them a voicemail, send them a text, do something to contact that person. You will never know how you can make someone's day by just reaching out and making a difference. So be sure to do that. That's my request to you. And I hope that you will take me up on that request. Now I want to send a few quick thank yous in the spirit of Thanksgiving. First of all, I have to thank the almighty God for creating me in love. And I wanted to say thank you to Jesus Christ, his son for saving me and the holy spirit for guiding my path every single day. I need to thank My beautiful bride, Mary Ann for believing in me and my dream, supporting me and supporting this podcast every step of the way. She's just amazing. For my kids, Jake and Brittany, and my son-in-law Bryan for their constant love and support. Thank you guys. I always look forward to our family mastermind sessions together where we, we talk business and just get to catch up as a family. For The trade shows the events, the expos virtual live and hybrid. Thank you for your excitement, your endless opportunities, which initially drew me in and made me such a huge fan. And for your perseverance during this past year, it has been a struggle for the industry, but coming back strong and together, we will emerge stronger. I am so hopeful for that. For all of my guests who invested the time to be part of Trade Show University, while sharing their insights, their tips, their expert advice to help all of us have better shows, stronger businesses. I thank you each and every one of you and for those listening and maybe new listeners go back and check out the amazing library of interviews that we have as I've, I'm just so blessed to have a hat on so many amazing guests, so many amazing. And lastly, but most importantly, I want to thank all of you, my listeners, the trade show professionals. And I like to call you the trade show warriors, the people that battle every day to have an amazing event, they made you make this all worthwhile. I appreciate the questions, the suggestions, the comments that you email in the ratings and reviews you leave on apple podcasts, the comments and likes on social. All means the world to me and why I do it to help make your world better, to help you make your shows better. And of course, a better ROI. So I thank you each and every one of you really from the bottom of my heart, I'm so grateful. So here is wishing you all a blessing, joyous and healthy holiday season for you and your loved ones. And of course, enjoy Thanksgiving and. I hope you all have an opportunity to feast today, keep listening in because we have so many more fantastic episodes coming up, which I just cannot wait to share with you. And one...

Jim Cermak is the Founder of Trade Show University, an organization that educates and consults small businesses on winning at trade shows. He has been both in the trade show industry for 30 years, but also in the consumer product development and marketing business for many years. He also is the host of the Trade Show University Podcast. Today Jim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can first choose a great show to exhibit at, then how to do a great job at landing big sales at the show itself. Today you will hear us talk about: So many big products had their first big hit at a trade show. What is a trade show and how do they work? Figure out which is the right show you should be at. CES, National Hardware Show, etc. The people who are there are really wanting to be there. Trade Show Roadmap EPISODE LINKS Jim Cermak / Trade Show University Links: Website: https://tradeshowu.biz/ LinkedIn: https://www.linkedin.com/in/jimcermak/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Don and Mike talk about Retail X in Chicago, the good, bad and reality. Mike interviewed with the Trade Show University Podcast recently and spoke to Jim Cermak about whether or not to start a podcast and that portion of the show is on this track. TheDonAndMikeShow.net and ExhibitCityNews.com

On today's episode of “Events: demystified” brought to you by Tree-Fan Events, your host, Anca, and her featured guest, James Cermak, host of the Tradeshow University Podcast are discussing best strategies that event organizers can take and practically apply towards the planning of a successful virtual or hybrid trade show. We'll also give exhibitors something to take home, such as ideas the secret weapon to having a successful experience setting up and creating booth flow that doesn't take away from generating leads and making meaningful connections. Free offer to our Listeners: Get Top 52 Trade Show Tips free here: https://tradeshowu.biz/ We will be streaming LIVE an extended video version of the audio episode on Friday (Aug 27th) at 12 pm PT/ 1 pm MT/3 pm ET on LinkedIn, Facebook, and Youtube. Pick a destination and join us LIVE. Or subscribe to these channels to receive a reminder every time we go LIVE. PS: Check out this episode where Anca is speaking on the Tradeshow Univesity Podcast ————————— You can learn more about Jim here: https://www.linkedin.com/in/jimcermak/ Also, on social @tradeshowuniversity ————————— For event and podcast updates, tips, and tricks of the trades, follow us on these social channels: Instagram: https://www.instagram.com/eventsdemystifiedpodcast Patreon: https://www.patreon.com/eventsdemystified Podcast Website: https://eventsdemystified.com ————————— Tree-Fan Events offers Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ ————————— If you like our podcast, please show us some love by subscribing to this podcast on your favorite listening platform and following us on Instagram. By leaving a great review and hitting the 5 stars, you make this Podcast visible to other listeners with the same interests as you. Until next time! --- Send in a voice message: https://anchor.fm/eventsdemystified/message Support this podcast: https://anchor.fm/eventsdemystified/support

Are you a small business who is looking for better results for your next trade show?  I recently had fun conversation with Jim Cermak, Professor and Host of Trade Show University Podcast.  We discuss tips for exhibiting at trade shows, and how small businesses can get in front of their dream customers by being at the right show. In-Person,Virtual or Hybrid Trade show?Jim enjoys in-person because that is were we can really connect with the audience & attendees, and it is hard to take someone our to dinner virtually. However, almost all of the in-person trade show came to a haul due the pandemic, a lot of companies switched hosting virtual trade show and saw a tone of great momentum there as well.A Hybrid Trade Show is a mixed of In-person  & virtual experience.  A company can reach a bigger audience whom might not be able to attend in person, but would love to attend the event virtually.  This new method is popular among B2B event and business networking mixers. Benefits for exhibiting at a trade showHere are 3 benefits for small businesses Getting in front of the targeted audienceBring awareness to your brandOpportunity to attract industry buyer to visit your booth.5 Key elements to ensure a productive trade show experienceResearch and be at the right showStaff your booth correctly (Find outside help if needed.  Jim suggests to hire a brand ambassador)Have the right trade show display, lighting and marketing collateralsPrepare a great presentation about your products & servicesSponsoring the event and looking for co-branding opportunity on promotional productsContact for Jim Cermak  

In this episode of Watch Time, we sit down again with Jim Cermak, host of the Trade Show University Podcast, and discuss the future of events now that some COVID19 restrictions are starting to get lifted. We asked Jim how video's role has changed in virtual events since the beginning of the Pandemic in March 2020 up until now. Jim also gave us a great overview of some of the platforms and strategies being used by some the top dogs in the trade show world today. Make sure to stick around until the end to get Jim's predictions on the future of trade shows and how long you can expect to see virtual events. Grab a notebook, a cut a coffee, and get ready to get your PHD in trade show ROI from the master of trade show marketing, Jim Cermak!   To get the links from the show, an overview, and to learn more about Jim Cermak make sure to check out the show notes page.  Tell us what you want to hear us discuss on an upcoming episode.  Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. To check out past episodes and the show notes page check out https://www.flexmediacle.com/watch-time-blog/

In this episode of Watch Time, we interview Jim Cermak,  Host of The Trade Show University Podcast. We had the opportunity to sit down with Jim and discuss how you should lay out a virtual events, some platforms to consider using, and what you can do if you attend a virtual event to get the most out of your experience. Jim also gives you some out of the box marketing ideas on how to get more attendees and sponsorships for your next virtual event. Make sure to stick around until the end to check out the special offer Jim has for our audience to help you plan your next in person or virtual event. For links from this episode check out the show notes. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Facebook, LinkedIn, or Instagram.

Manufacturing marketers rely on trade shows, but many have been cancelled since the pandemic began. How can marketers replace an in-person trade show presence, at least in the short term, and connect with prospects remotely? Jim Cermak, host of the Trade Show University podcast, talks to Jeff and Carman about how manufacturers are adapting to trade show cancellations and how to translate the elements of a good trade show booth into other kinds of wins.