Today in Digital Marketing

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Every weekday, Tod Maffin brings you a fast-paced 5-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or work for a brand, this is what you need to know. Brought to you by engageQ digital (http://www.engageQ.com)

Tod Maffin


    • May 14, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 11m AVG DURATION
    • 1,250 EPISODES

    Ivy Insights

    The Today in Digital Marketing podcast is a must-listen for anyone in the digital marketing industry. It provides concise and informative daily updates on the latest news and trends in the field, making it easy to stay up-to-date with what's happening. The host, Tod, is knowledgeable and entertaining, making each episode enjoyable to listen to. Whether you're a seasoned professional or just starting out in digital marketing, this podcast is a valuable resource.

    One of the best aspects of this podcast is its brevity. Each episode lasts around 10 minutes, making it perfect for busy professionals who want to quickly catch up on the latest industry news without taking up too much time. Despite its short length, the podcast manages to pack in a wealth of information and insights, providing listeners with valuable takeaways that they can apply to their own work.

    Another great aspect of the Today in Digital Marketing podcast is Tod's expertise and deep understanding of the subject matter. His episodes are well-researched and thorough, covering a wide range of topics related to digital marketing including social media platforms, technologies, and strategies. This makes it a valuable resource for staying informed about all aspects of the industry.

    One possible downside of the podcast is its short length. While its brevity is one of its strengths, some listeners may wish for longer episodes that delve even deeper into certain topics. However, considering that it aims to provide quick daily updates rather than in-depth analysis, this can be easily forgiven.

    In conclusion, the Today in Digital Marketing podcast is an excellent resource for anyone working in or interested in digital marketing. Its concise format delivers valuable information and insights on a daily basis, keeping listeners informed and up-to-date with what's happening in the industry. With Tod's expertise and entertaining delivery style, this podcast is definitely worth adding to your listening rotation.



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    Latest episodes from Today in Digital Marketing

    The End.

    Play Episode Listen Later May 14, 2025 6:09


    The final episode.Privacy & Opt-Out: https://redcircle.com/privacy

    Everything Everywhere All Ads at Once

    Play Episode Listen Later May 9, 2025 15:06


    Here is your wrap-up of the last week in the digital marketing space..

    May 2, 2025

    Play Episode Listen Later May 2, 2025 9:46


    Here is your wrap-up of the last week in the digital marketing space..

    Sharing Isn't Just Caring

    Play Episode Listen Later Apr 25, 2025 14:28


    Here is your wrap-up of the last week in the digital marketing space.This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach..

    The Influencers That Never Have a Scandal

    Play Episode Listen Later Apr 11, 2025 9:39


    Tariffs and Trouble

    Play Episode Listen Later Apr 4, 2025 8:59


    This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive..

    Spendemic Slowdown

    Play Episode Listen Later Mar 28, 2025 15:52


    This week: Meta's new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact..

    Wish Upon a Star

    Play Episode Listen Later Mar 21, 2025 15:41


    This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%..

    This Month in Meta Ads

    Play Episode Listen Later Mar 18, 2025 15:17


    I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management..

    This Month in Google Ads

    Play Episode Listen Later Mar 11, 2025 8:49


    Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.

    Not Your Grandma's Influencer

    Play Episode Listen Later Mar 7, 2025 14:19


    This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards..

    Behind the Scenes of an Accidental Viral Campaign

    Play Episode Listen Later Mar 4, 2025 24:26


    Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced..

    Reels of Misfortune

    Play Episode Listen Later Feb 28, 2025 13:02


    This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?.

    Search Slump

    Play Episode Listen Later Feb 21, 2025 9:23


    This week: TikTok's ad manager gets a big upgrade… Spotify's ad biz is tanking despite a profitable year… Google's throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters..

    Performance Max Goes Negative

    Play Episode Listen Later Feb 18, 2025 16:31


    This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX..

    Brake and Buy

    Play Episode Listen Later Feb 14, 2025 14:53


    This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car..

    Explained: Meta's Big Changes to Advantage+ Campaigns

    Play Episode Listen Later Feb 11, 2025 14:24


    Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access..

    Meta's AI Ad Offer You Can't Refuse (Literally)

    Play Episode Listen Later Feb 7, 2025 13:51


    This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing?.

    The New Metric That Can Predict Product Sales

    Play Episode Listen Later Feb 4, 2025 20:00


    Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction..

    YouTube's Hour of Power

    Play Episode Listen Later Jan 31, 2025 13:41


    This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta's platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate..

    Is "Production Enjoyment" the New Marketing Hack?

    Play Episode Listen Later Jan 28, 2025 14:13


    Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks..

    Zuck Is Once Again Asking for Your Financial Support

    Play Episode Listen Later Jan 24, 2025 13:30


    This week — ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates... and the branding mistake you might be making that is hurting your sales..

    How Posting About Diversity Affects Social Media Engagement

    Play Episode Listen Later Jan 21, 2025 9:37


    Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine.How do companies' decisions to post about D&I actually influence their social media engagement? Can posting boost brand loyalty and improve consumer perceptions—or does it risk coming across as performative?That's the question tackled by Nick Bombaij and his co-author in a paper called “Does Posting About Diversity and Inclusion Improve Engagement in Social Media?”Their research spans five years and analyzes more than 3 million posts from nearly 300 brands, making it one of the most comprehensive studies on this topic.He is an Assistant Professor of Marketing at the University of Amsterdam, and in today's weekly deep-dive episode, Tod speaks to him about his research..

    How to Succeed in Business Without Really Trying

    Play Episode Listen Later Jan 17, 2025 15:59


    This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta's starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to 2019 because why not and everything else is crumbling into tiny pieces anyway..

    Meta Cozies Up to Trump. What Now for Marketers?

    Play Episode Listen Later Jan 14, 2025 16:16


    Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta's recent policy changes, including the removal of fact-checkers and relaxed content moderation standards..

    Page 1 or Bust

    Play Episode Listen Later Jan 10, 2025 16:13


    Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTok is pleading for its life in the U.S. today. And details behind the strange Facebook Marketplace and eBay merger..

    What 2025 Holds for Google Ads and AI

    Play Episode Listen Later Jan 7, 2025 11:07


    Today, our Google Ads correspondent Jyll Saskin Gales tells us what's in store for Google Ads in the coming year..

    Oh Lawd, They Comin'

    Play Episode Listen Later Jan 3, 2025 8:58


    Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product returns. And out with the mob wife, in with the sportsfluencers — what 2025 has in store for the creator economy..

    You Won't Believe What Will Happen to Clickbait!

    Play Episode Listen Later Dec 20, 2024 12:42


    How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads.

    Predictions: How the Social Media Platforms Will Perform in 2025

    Play Episode Listen Later Dec 17, 2024 30:29


    Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space..

    How Popular Pays' SafeCollab Tool Protects Brands

    Play Episode Listen Later Dec 14, 2024 24:17


    Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they've built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.If you want to check their platform out while you're listening, just go to PopularPays.com/podcast.

    Are Electronic Lollipops the Next Ad Format?

    Play Episode Listen Later Dec 13, 2024 15:50


    A wrap-up of the most important developments in the world of digital marketing over the past five days.✅ Take the survey.

    Google Ads: Everything That's Happened This Month

    Play Episode Listen Later Dec 10, 2024 14:40


    Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:The new message asset allows WhatsApp messaging directly from ads.Google engaged audiences are automatically created for remarketing.Performance Max now offers asset group level reporting.Call ads are being discontinued, affecting service providers.Responsive search ads will replace call ads in the future.What do you think of our new schedule and Friday show format?❗Take our survey.

    What Does Marketing Without TikTok Look Like?

    Play Episode Listen Later Dec 6, 2024 13:00


    How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!❗Take our survey.

    Why Meta is Removing Conversion Tracking from Some Campaigns

    Play Episode Listen Later Dec 3, 2024 8:55


    Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess..

    Black Friday Sucks Now and It's Our Fault

    Play Episode Listen Later Nov 29, 2024 15:12


    Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.).

    ANNOUNCEMENT: What's Ahead For This Podcast

    Play Episode Listen Later Nov 22, 2024 8:00


    Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.

    Crumbling Chrome

    Play Episode Listen Later Nov 21, 2024 8:41


    Google's crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast..

    The 4.33% Question

    Play Episode Listen Later Nov 20, 2024 8:43


    Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report..

    Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?

    Play Episode Listen Later Nov 18, 2024 20:32


    If you manage your brand's social media channels – particularly the replies to your post — you've probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter.What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand.The answer has largely depended on your brand's personality and, sometimes, let's face it, the mood that day of the social media manager.But what if there IS a right answer here — if we care about the hard metrics like purchase intent, how should we handle a series of negative comments on social media?That's what Todd Bacile and his colleagues set out to discover. He is an Associate Professor of Marketing at Loyola University in New Orleans. The paper is called “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” — it was published recently in the Journal of Interactive Marketing.Today in this deep-dive episode, Tod interviews Dr. Bacile about his findings..

    SPECIAL: Preparing for Q4 and Black Friday

    Play Episode Listen Later Nov 15, 2024 54:09


    Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what's working in the e-commerce and digital ad space.✅ Learn more about the Foxwell Founders Community [affiliate link]It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.

    Who Sells Short Shorts

    Play Episode Listen Later Nov 14, 2024 6:24


    Shorts get a boost with Google's latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering..

    Shopify Secures the Bag

    Play Episode Listen Later Nov 13, 2024 7:48


    Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER..

    Google Cracks Open Pmax Black Box

    Play Episode Listen Later Nov 12, 2024 7:21


    Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest's revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub..

    Inside Google Ads: A Deep-Dive Case Study

    Play Episode Listen Later Nov 8, 2024 15:09


    This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts..Today's story links.

    What Your Copy 'Should' Be Doing

    Play Episode Listen Later Nov 7, 2024 6:40


    Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what's the ad potential? And YouTube now lets Short Creators court brands..

    Missing the Mark

    Play Episode Listen Later Nov 6, 2024 8:27


    Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. .

    Democracy Manifest.

    Play Episode Listen Later Nov 4, 2024 6:25


    Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon's ad growth outperforms its overall sales. .Today's story links.

    The Calm Before the Election Storm

    Play Episode Listen Later Nov 1, 2024 6:25


    Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search….Today's story links.

    Ghost in the Machine

    Play Episode Listen Later Oct 30, 2024 7:23


    Google on the hotseat after it admits a rep made ad campaign changes without the advertiser's knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke..Today's story links.

    Joe Rogan's Podcast is Much Better Than Mine

    Play Episode Listen Later Oct 29, 2024 8:58


    The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren't they buying? Email marketers hit a high note. And why your Search Console's performance report is empty..Today's story links.

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