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La matinale d’AF : l’actu des instruments de musique et du matériel audio
Au menu de cette matinale, Red Led vous parle des français d'UVI qui viennent de dévoiler un nouveau bundle composé de 4 effets, de JHS Pedals qui sort sa première distorsion, d'un plug-in pour transformer votre voix en voix de robot et de la nouvelle pédale de Source Audio nommée Artifakt.
For Hind, For Dexter, For Wadea, For Jordan and all others whose names go underreported, whose lives are undervauled, whose resistance is met with no fanfare. Support Within Our Lifetime, Palestinian led NYC based community organization: https://wolpalestine.com The genocidal settler colonial regime of Israel will be brought to heel, the genocidal settler colonial United States government will be brought to heel. We must do this together and resist the allure of anti-Black divisive voices and agents of the state, would be movement detractors seeking to undermine and silence hundreds of years of Black and Palestinian coalition building and solidarity. We will win. Source: Audio excerpt from YouTube, “Kwame Ture's Debate with a Zionist” (1973) Recommended Readings/Resources https://www.aaihs.org/coke-money-and-apartheid-divestment-in-u-s-higher-education/ https://www.jstor.org/stable/41067218 https://www.wsj.com/finance/dear-columbia-students-divestment-from-israel-wont-work-48c56f57#:~:text=The%20divestment%20campaign%2C%20along%20with,their%20government%20to%20change%20direction.
Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied? Also: One company pays a big price for playing loose with emailed account notifications... how Europe's incoming laws might help you snoop on your competitors... and the distinct lack of grey in ad creative.Get More From Us
TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social's back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: keeping your ads away from kids on Google's platform. It's not as easy as checking a box..
Shopify is about to pull VIP support from its best customers. Will anyone buy Twitter ads now that you can't even have links? Threads rolls out its desktop version. The p.r. opportunity that every chip brand in the world jumped on.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: A new way to rescue your hacked Meta accounts and details on the app campaign type that's getting great results..
Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weekend. And the legal ruling marketers have been waiting for has arrived..
Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon's test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat's AI suddenly become sentient?.
Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants that self-ship? Instagram is testing a new multi-advertiser Reels ad format..
Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… How Google's change to Demand Gen ads will affect your campaigns..
Today: Sure, it's catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad mishaps. The OG commerce platform eBay has some new tricks for media buyers. And the new concept of TikTok agencies of record..
Today: The Hollywood strike reshapes advertiser strategies, Buzzfeed turns to AI for engagement, and Google Ads updates Shopping campaign bidding..
Today: Instagram denies reports it's working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat's new after-dark sharing… and what does the new Brand Authority metric give us?.
Today: Instagram wants to let regular users post on your brand's content. YouTube will soon ban web links on Shorts videos. The nuclear approach to SEO. Amazon's product descriptions are about to get even worse. And one Canadian woman's plight: Amazon keeps sending her shoeboxes and won't stop..
Today: They're all over TikTok, but those videos aren't real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube's new “feature” sure seems punitive…And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates document might affect your campaigns..
AI disrupts YouTube thumbnails, CTV ad placement remains elusive, why you might need to block GPT from crawling your brand's web site, and the social app paying people to watch ads..
In this special episode, a deep-dive into auditing your Meta ad account. Tod speaks with Alex Afterman — Alex has been managing Meta ads for almost a decade now, for a wide range of ecommerce clients. His web site is 1111digital.com..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Meet the generation redefining brand loyalty. TikTok tests privacy-aware campaigns. Amazon's ad sales were stratospheric. And X marks the spot… wait… how come we can't see the spot any more??.
It's the new banner blindness — and it's what's behind the rush to use social media influencers. Also: How many are too many? At what point will Google penalize you for too many keywords? How does the salary of your agency salespeople compare to others? And Reels creators are steaming mad after being told they're not getting paid what they thought they'd be..
Are brand safety tools too white? That video editor you're using might be leaking your brand's data. A mixed bag of growth for Pinterest.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google will soon remove Similar segments from all ad groups and campaigns. What does this mean for your campaigns?.
They don't want to, but they might have to — how Meta's proposal for handling personalized ads might cripple their ad business. Microsoft's version of Performance Max is out in the wild. Will YouTube summarize your brand's videos accurately?And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Product tags without the cut: More on Meta's plans to let you tag products in your own shop..
Why experts say the X super-app is doomed from the start. Instagram is testing some nice generative AI tools that can help your organic content. A new B2B ad network launches. And the new Ad disclosure labels at Bing are almost invisible. Is this good news for marketers?.
Netflix drops ad prices… The final numbers on media spend during Prime Day… Why the Barbie blockbuster isn't a financial boon... And TweetDeck will soon have psy-ops..
AI Anxiety: Are Shopify's plans for robot reps the dark future of customer service? Slowdown? What slowdown? Facebook hits 3B monthly active users. Warnings rise as the new iOS approaches. And Reddit unveils its own version of the much maligned blue checkmark..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Desperate times: Twitter slashes ad prices, while threatening its shrinking advertiser base. Google's Dynamic Search Ads get an upgrade that is making media buyers nervous. Shopify launches a credit card for its merchants.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google wants you to move your Dynamic Search Ads and Display campaigns to Pmax. It's optional right now, but for how much longer?.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Branding Blunder: The reviews are in, and nobody thinks Twitter's new name is going to help the beleaguered company. Also: Threads moves fast to capitalize on Elon's latest fumble. TikTok finally gets ready to launch its e-commerce platform.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… how to close the deal when your Meta shopping campaigns only tickle the bottom end of the funnel..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
High workload, low pay — the real story behind Google's outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X'ed out, and TikTok wants in the space now. Your brand's Business Profile gets automated FAQs. And you'll never guess what an NFT of the world's first tweet sells for now: Spoiler alert — almost nothing..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Microsoft takes a page — and a name — from Google. Will Amazon's latest announcement change how companies ship products? More payments coming from the palm of your hand. And Reddit's open-source art project is going about as well as you think it is..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
What ad budgets are spent in Vegas, stay in Vegas… Your brand's AI-generated content may soon come with a watermark… YouTube rolls out a handy update for brands and creators... TikTok releases its version of the Meta Ad Library..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
A big legal decision that could have changed social media forever. Pinterest gets deep. Meta waits for Europe. Google tells us how well AI-generated content will rank.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales joins me for our weekly update on the Google ad platform..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Email exploit: How one message could bring down your brand's WhatsApp account. Bing's chatbot wants to be in big agencies. The Twitter challenger with dark clouds in its blue skies.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell on the small but critical change to attribution reporting on Meta's ads platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Meta says it's listening to its users — only not the way you think they are. How scammers are redirecting phone numbers from Google. TikTok gains a third commerce-powered feed. And Amazon has found its biggest cohort… in cat ladies.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
In this special episode, Tod speaks with the author of a marketing research paper that studied the effect of a brand's social media posts on levels of toxicity in the comments. You can find the study at https://b.link/trollstudy Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Jumping into a TikTok trend that's not brand-safe. Instagram upgrades its product tagging. The new Boost Mode that turns creator content into ads. And Twitter's blue checkmarks are so universally mocked now, you can pay to hide them from your profile.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Prime Day advertisers MacGuyver new tools to keep their ad spend intact. Meta's Threads first upgrade will be good news to agencies. YouTube brings more AI to its platform.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales on why you should think twice before joining Google's "Growth Program" for advertisers.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
The fallout from YouTube's standards snafu. Has the live game show hype been reincarnated on TikTok? Buying on Shopify using a TV remote. And finally, some good news for ad agency people.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell joins me to chat about how Threads might shake up media buying on the Meta platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨
Twitter traffic keeps declining, while Meta's challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google's Universal Analytics is still collecting data. And the court case over whether an emoji can indicate acceptance of a contract..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
Marketplace Mayhem — Shein takes on Amazon and learns some hard lessons. Planning tips for when the holiday buying season comes earlier every year. Twitter's dynamic product ads are broken. And podcasting is 20 years old today..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
It has the users of Instagram, the advertisers of Facebook: Is Threads the threat to Twitter it seems to be? Plus: TikTok loses popularity, B2B buyers are younger than you think, and why YouTube is rewriting the comments left on your brand's video..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
When the right strategy to getting consumers reviews is to hold off asking for them. A nice update to Google Ads editor. Will there be anything left on Twitter if you're not paying Elon's monthly fee? And ChatGPT's best feature has been paused because people were abusing it — this is why we can't have nice things.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… the hack which will get you free Google video ads — and why you shouldn't use it..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest's new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
Do Google's ad placements violate its own standards? Why your ad might be being dumped on an AI-generated spam site. LinkedIn wants to push personal updates out of its feed. And the social app caught lying by its own board of directors.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… a full deep-dive into the upcoming shutdown of Google Universal Analytics, and the last minute steps to make sure you're ready for this weekend's shutdown..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta's new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification..
Amazon tries to disrupt delivery — again, but this time in the most bizarre way. How Adobe plans to ease your AI legal concerns. Google's new search feature is aimed squarely at Reddit. And the billboard that's equal parts clever and creepy..
The dark horse of social platforms is looking up... Bad news for Reddit ahead of a planned IPO. LinkedIn's generative AI is one step closer to annoying you with even more humblebrag posts and inspiration porn. And is this video game campaign the world's smartest ad placement?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
YouTube goes full TikTok with video responses, TikTok launches a new in-stream shopping feature… and the company's chief operating officer has thrown in the towel. .Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
Shopify extends Shop Pay to non-Shopify retailers. The U.S. is suing a huge commerce player for allegedly using dark pattern UI. Twitter now says a common organic content practice brands have used for years on the platform might get your account banned.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google's new ads library — how you can use it to find out what your competitors are doing, and the big differences between it and Meta's version..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨
Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta's recent automation announcements — how it will affect creative, placement, and even your campaigns' budgets..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!.✨
An important targeting option used by small and local businesses is now gone — why Meta keeps pulling control from advertisers. Also: More details emerge about Apple's plans to limit ad tracking. More than a third of consumers think most online ads are AI-generated. And can we trust any metrics from Twitter any more?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!.✨