Podcasts about akvertise

President of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise targeting and understanding audience behaviors can significantly enhance advertising effectiveness. Akvile shares insights on leveraging Meta's robust data to craft ads that resonate deeply with viewers, driving both engagement and conversionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement. Show NotesConnect With: Akvile DeFazio: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional methods with AI tools like Advantage+ ensures stability, especially for smaller budgets.(16:40) The potential for AI tools like Jasper and Rose to save time on reporting and creative tasks.(19:19) How AI features in Meta Ads enhance creative assets and campaign results.(21:25) The emergence of dark social platforms like Slack and WhatsApp in marketing strategies.(28:11) The importance of human elements like empathy and creativity in AI-driven advertising.(29:19) The potential for AI to automate campaign management while retaining the need for human strategy.Resources Mentioned:Akvile DeFazio -https://www.linkedin.com/in/akdefazio/AKvertise | LinkedIn -https://www.linkedin.com/company/akvertise/AKvertise, Inc.| Website -https://www.akvertise.com/Rose -https://rose.aiJasper -https://www.jasper.ai/Insightful Links:https://pathmonk.com/revolutionizing-social-media-strategy-with-ai/https://unbounce.com/marketing-ai/ai-in-social-media/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Have you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving. Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and emphasize the paramount importance of self-care on our journeys.Tune in and be inspired by how Akvile's journey reminds us that setbacks can be turning points.Learn more about Akvile:As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise does best at her award winning social media advertising agency.As a conversion driven marketer with 15 years of experience, she finds fulfillment in helping ecommerce brands, events, and entertainment clients expand their online visibility and reach their goals through future-forward strategies.Akvile's Links:Twitter: https://twitter.com/AkvileDeFazioLinkedIn: https://www.linkedin.com/in/akdefazio/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Akvile DeFazio is a mother, wife, and the founder of Akvertise.  Connect with Akvile on Twitter here. Connect with Mikhail on Instagram here.

Having immigrated to Toronto from Lithuania as a young child and moved multiple times, Akvile is no stranger to adjusting to new situations. She's taken those life experiences and the skills she learned from her many mentors over her career and turned them into numerous awards and a thriving social media advertising agency. Learn about the path that got her there and how she was gifted a client list to start her agency journey. Episode Highlights[1:45] Akvile shares how her upbringing and educational background taught her how to communicate, demonstrate empathy, and help others overcome challenges.[8:23] What is a mentor to Akvile and where did she find her mentors?[11:34] A key mentor in Akvile's career took her under her wing and gave her a head start in focusing on her marketing career which culminated in founding AKvertise.[17:20] Akvile shares her insights on how she learned she was underpricing herself, and how a major mentor helped her restructure.[21:35] Why does Akvile think it's important and fulfilling to mentor college students? How is this key to the continued success of the digital marketing world? [25:58] Akvile shares the beauty and challenges of social media advertising: Finding ways to reach an audience that will most likely be interested in the products and services you're trying to sell and getting that audience into your funnel. She defines this as targeting people instead of keywords.[29:54] Attribution and targeting options within the Meta advertising space have changed significantly over the years., and although the attribution in Meta is more model-based than true data, Akvile still confidently recommends it to her clients. [33:30] If you're a service provider and/or running your own agency, Akvile would recommend that you take part in both running and implementing campaigns as well as consulting.[39:18] Akvile shares that overcoming stage fright with Toastmaster led to the award she's most proud of and keeps within reaching distance on her desk - Toastmaster of the Year in 2017.Episode LinksAKvertiseAkvile DeFazio's LinkedInPamela Lund | That Pam ChickJohn DohertyToastmastersPodcastsCriminalSold a StoryThe Daily by The New York TimesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Description: We are delighted to welcome back friend of the show and President of AKvertise, Akvile DeFazio. Akvile and I chat about trends in digital marketing space, iOS14's effect on cookies, supply chain's unexpected impacts, diversifying social advertising, and  more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.    As someone who lives for connecting people bringing together consumers and brands is what Akvile DeFazio does best. Akvile founded AKvertise in 2014 as the culmination of her passions for social media, advertising, and helping businesses reach their goals by means of online marketing. In the past eight years, AKvertise has earned multiple accolades, including winning the best small agency award from the annual U.S. Social Media Awards in 2020 among others. As a conversion-driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals.   Topics Covered:  iOS14 removing cookies, How supply chain is affecting schedules on editorials, Transparency with supply chains, managing client expectations, and being flexible, real-time data analysis, Amazon affect, diversifying social channels brands are targeting with, and pricing per channel. Pinterest, Snapchat, TikTok, Twitter, Quora, Reddit, industry trends and consolidation, tracking abilities, planning for the holidays, create internal goals, plan early and often, social media advertising, social media marketing, influencer marketing, online advertising, search engine advertising, paid social traffic,  Future is not about hypertargeting as personal data becomes harder to come by. Recommendations are to start early, plan ahead, and have advertising dialed. Track and code data appropriately to understand what audiences are finding interesting and using that tailor your message.

The key to getting leads and converting clients with Facebook Ads is knowing what to say to buyers and sellers at each stage of the client journey -- from awareness to consideration to conversion. Facebook offers almost a dozen different ways to do that. Do you want traffic? Engagement? Reach? Something else? And what about Lead Ads? Conversions? There are so many choices! In this week's episode of The Walkthrough, AKvertise president Akvile DeFazio shows you how to create Facebook ads that will reach people no matter where they are in the buying or selling process.

Akvile DeFazio, Founder and President of Akvertise, Inc. https://www.akvertise.com/ Twitter: @AKvertise Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She's been on PPC Hero's list of the top ppc influencers for the past three years. She's a regular presenter on topics related to paid social. She's spoken at numerous industry conferences including Pubcon, Paid Traffic Conference, Engage, and the Utah DMC Conference. Akvile had a really interesting journey to business ownership. She served in many manager and senior level positions including a stint at Third Door Media as Digital Marketing Manager. How she decided to start her own agency was a topic I definitely wanted to ask her about. It's common to find Akvile mentioned in roundups and on webinars about social media marketing. Early this year, the state of California passed the California Consumer Privacy Act or CCPA for short. The CCPA regulates how social media platforms are allowed collect user data. Akvile is a leading voice on the ramifications of this law for social media marketers. Grab a beer and join Akvile and me for a conversation all about social media marketing, entrepreneurship, and what savvy marketers are doing during the COVID-19 pandemic. Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

I'm excited to bring you this episode on burnout guilt with Akvile DeFazio, owner of Akvertise, a social advertising agency! We discuss parenting during COVID and self-care practices along with a dose of how we've been working with clients to pivot as needed during the near-constant changes the last few months have brought. Connect with Akvile on Twitter & visit their website. Connect with me on Twitter & Instagram.

As someone who lives for connecting people, bringing together consumers and brands is what today's guest is super passionate about. Prior to launching her own advertising agency, she spent more than a decade working in-house at a variety of companies building her skill set in paid search and social media. As a conversion-driven marketer, she loves helping businesses expand their online visibility and reach their growth goals. Her expertise lies in e-commerce as she specializes in the use of Facebook, Instagram, Twitter, LinkedIn, and Pinterest Advertising. Joining me on the pod today is Akvile De Fazio, the president of Akvertise. I got the chance to pick her brain about the world of Pinterest marketing as we talked about all the incredible ways to leverage the often overlooked social media platform to grow your business in a cost-effective way.

Akvile DeFazio is the founder and president of Akvertise, a social media advertising agency for e-commerce brands, events, and mobile applications. She's also a mom, an author, and has been published in USAToday, AdAge, and e-marketer. Connect with Akvile: https://www.twitter.com/akviledefazio https://www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twiter.com/miqk https://www.mikhailalfon.com

Akvile DeFazio is President of AKvertise. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

Here's How Akvile DeFazio of Akvertise Uses Event Marketing To Grow Client Base Check them out here: https://www.akvertise.com/

Get Tips on Getting Started with Facebook Ads with the guys and lots of help from Akvile DeFazio of AKvertise.

Paid Media expert and President of Akvertise, Akvile DeFazio joins me to answer questions from social media regarding Facebook Ads, LinkedIn, Google and more. Akvile's expertise has been featured on Marketing Land, Search Engine Journal, and Ad Age.  She's been recognized by Bing Ads and has earned a nomination for the San Luis Obispo County's woman of the year in business.   Connect with Akvile: https://www.instagram.com/akviledefazio https://www.twitter.com/akviledefazio https//www.akvertise.com   Connect with Mikhail: https://www.instagram.com/miqk https://www.twitter.com/miqk https://www.mikhailalfon.com  

On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is [Akvile DeFazio](https://www.linkedin.com/in/akdefazio/), a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of [AKvertise](https://www.akvertise.com/), a social media marketing and advertising agency based in California.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the future of FB, IG, WhatsApp and Messenger. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the future of FB, IG, WhatsApp and Messenger. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss analytics and optimization strategies for FB ads. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss analytics and optimization strategies for FB ads. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss creative tips and matching ad formats to your funnel. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss creative tips and matching ad formats to your funnel. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss ad targeting methodologies and hacks for Facebook. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss ad targeting methodologies and hacks for Facebook. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the social media advertising landscape. Connect With:Akvile DeFazio - AKvertise // Twitter // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the social media advertising landscape. Connect With:Akvile DeFazio - AKvertise // Twitter // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Akvile DeFazio took the leap from employee to self-employed with her digital marketing agency, Akvertise. The transition wasn’t always easy… but she wouldn’t trade the experience for anything because of what she learned about business, marketing, and herself. We talk about the strategies Akvile used to build her agency from the ground up… and continues to use for business development and client retention.

On today's show, we’re diving into video ads, specifically for Facebook and Instagram. My guest is Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency. There's a huge emphasis on creating more video content right now, and that applies for ads as well. So how can we as online entrepreneurs create better, stronger, more effective video ads? Find out more in today's show. Don't forget to subscribe and leave us a review!

Bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. Prior to launching AKvertise, she spent the last decade working in-house at a variety of companies, ranging from ski and snowboard ecommerce, to pet health insurance, and event marketing via paid search and social media. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reach their goals. In this session, Akvile teaches how to create Facebook video ads that will drive higher engagement and conversion rate. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/set-your-metrics-in-motion-with-facebook-video-ads/  Akvile's company, AKvertise: https://www.akvertise.com/

Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio. Akvile currently runs her own agency, AKvertise, and is the author of her first book, "The Small Business Guide to Facebook Ads." She has over a decade of experience in the industry and has been a featured speaker at major marketing events including the Search Marketing Expo. Listen in to hear all about her advice and journey through the digital marketing world.

The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates. But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform. Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads. You feel me? Oh, and you always want to test 2-3 different versions of the ad to see which one gets the best result because a message that resonates with one person might not resonate with another. To cover this topic in greater depth, I’ve invited Akvile Defazio to the show. She’s the founder of Akvertise, a social media advertising agency that helps e-commerce sites, mobile app companies, and B2B and B2C companies achieve a wide variety of goals with paid advertising. So if you’re interested in learning how to optimize your video ads across different platforms then you don’t want to miss this episode of Video Marketing Mastery!

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this episode, we ask her: - The importance of video ads and the results she's seen - What makes a good Facebook video ad? - Pros/Cons of using the boosted post - Does the length of a video ad really matter? - Is there a specific formula/template she recommends for a video ad And more! Plus we discuss the newest update from Google Chrome, Google's new feature "Talk to Books" and the new Pinterest layout. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit to get 30% off your comprehensive review of your digital assets!

As someone who lives for connecting people, bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. Prior to launching AKvertise, she spent the last decade working in-house at a variety of companies, ranging from ski and snowboard ecommerce, to pet health insurance, and event marketing at Search Marketing Expo via paid search and social. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals. Her expertise lies in ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, and Pinterest Ads. When she's offline, she enjoys exploring Central California where she, her husband, and their dog, call home. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com. Connect with Akvile: https://twitter.com/AkvileDeFazio https://www.linkedin.com/in/akdefazio/ Connect with Mikhail: http://www.instagram.com/miqk http://www.twitter.com/miqk http://www.facebook.com/mikhail-alfon http://www.mikhailalfon.com