Podcasts about bodo lang

On Sunday the government launched a new $500,000 tourism campaign aimed at getting Australians to visit New Zealand. Massey University professor in marketing Dr Bodo Lang spoke to Ingrid Hipkiss.

Marketing analytics professor Bodo Lang weighs in on how 80 percent-off sales can be good business.

Ever feel like you're getting less bang for your buck at the supermarket? Well you might be right. As production costs rise, many companies have been resorting to what's called ‘Shrinkflation'. Rather than raising the cost to the consumer, they make the product smaller while charging the same price.   According to a Global Inflation Monitor survey in 2023, 46% of consumers said that they have noticed shrinkflation, with 55% of kiwi consumers noticing the tactic and the same amount stating the practice was an unacceptable response to rising costs.  Today on The Front Page, we're joined by Massey University marketing professor, Bodo Lang to discuss the ethics behind shrinkflation.See omnystudio.com/listener for privacy information.

Massey University professor of marketing Bodo Lang speaks to Lisa Owen about Fonterra's move to sell its iconic brands.

Kiwi plant-based meat replacement company Sunfed is shutting down as inventory runs out and investors leave. The company made chicken, beef and bacon alternatives using yellow pea protein. Founder Shama Lee has announced its closure on social media, saying the plant-based bubble's burst. Marketing expert Bodo Lang says products like this fail after not making money, despite being full of promise. "We all have inflated expectations when it comes to these really exciting aspirational products. EVs, plant-based meat- these are exciting products that can help save the planet and people." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Kiwi plant-based meat replacement company Sunfed is shutting down as inventory runs out and investors leave. The company made chicken, beef and bacon alternatives using yellow pea protein. Founder Shama Lee has announced its closure on social media, saying the plant-based bubble's burst. Marketing expert Bodo Lang says products like this fail after not making money, despite being full of promise. "We all have inflated expectations when it comes to these really exciting aspirational products. EVs, plant-based meat- these are exciting products that can help save the planet and people." LISTEN ABOVESee omnystudio.com/listener for privacy information.

There's growing concerns from experts about the impact social media has on the political landscape. It's been revealed that social media giant Meta has limited the reach of political content on its platforms- inspiring increased worry about censorship. Massey University marketing professor Bodo Lang says platforms like Instagram and Facebook specialise in short-form content - and he believes those outlets aren't suited for political content. "We want people to think about these things- and social media isn't the best way to get people to think about these things." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Immigration Minister Erica Stanford makes immediate changes to the Accredited Employer Work Visa, by introducing a minimum skills and work experience threshold, as well as introducing an English language requirement for migrants. Later, marketing professor Bodo Lang talks about about the triggering effects social media has on politics and democracy in this country, and how much political parties are spending on social media advertising. LISTEN ABOVESee omnystudio.com/listener for privacy information.

There's growing concerns younger teens are being targeted by vape marketing. An Auckland University study shows people aged 14-to-17 are more likely to see vaping ads than 18-to-20-year olds. Half of the 3500 in the study had been exposed through social media. Marketing professor, Bodo Lang, says more needs to be done to control messaging around vape products. "It's really been shown to be a very powerful entry drug for young people, particularly non-smokers to get them into vaping- and then potentially get into something else." LISTEN ABOVE  See omnystudio.com/listener for privacy information.

The Commerce Commission's launched investigations into the two big supermarket chains' pricing and promotional practices.   It's looking into whether the practices of Woolworths, Foodstuffs North Island and Foodstuffs South Island, comply with the Fair Trading Act.   It comes following a Consumer NZ complaint to the commission, after it asked shoppers for examples of unclear or misleading prices.  They offered 600 responses.   Massey University marketing professor Bodo Lang told Roman Travers that the Commission's options range from a compliance letter to court proceedings with fines.   He says a charge is really just a signal but consumers would react negatively, leading to changes in practices.  LISTEN ABOVE See omnystudio.com/listener for privacy information.

The cost of living crisis is expected to change the ads we see each day. That's because younger people, and families, are feeling the sharpest pinch. Many baby boomers are awash with cash, and that's altering the most lucrative age group for marketers. Massey University marketing professor Bodo Lang spoke to Corin Dann.

Sanitarium has dropped Weet-Bix from the Warehouse stores, blaming supply issues.   The Warehouse Group is questioning why only its stores are affected and the Commerce Commission is looking into it.   Massey University marketing expert Bodo Lang told Tim Dower that it's unusual to target just one retailer.   He says it's something we don't see very often, and the way Sanitarium has handled it doesn't help as it hasn't clarified why only The Warehouse has been shutout.  LISTEN ABOVE See omnystudio.com/listener for privacy information.

There are concerns pyramid schemes disguised as mentorships are targeting a wave of young people. RNZ has spoken to more than a dozen people, mostly based in Wellington, who have been approached by strangers on the streets claiming to be 'entrepreneurs' and offering mentorship. Others have friends who have become involved. Once involved, members pay a fee to a mentor, and also pay to attend conferences which promise to teach them leadership skills, and eventually searches for new recruits. One man told RNZ he expressed interest and underwent several calls, with homework given each time. When he questioned the programme his mentor hung up on him. Another says they have several friends involved, who all use similar buzzwords like 'financial freedom' and 'breaking out of the nine to five'. It is not clear whether all were approached by the same scheme or whether several are operating. Massey University business school marketing professor Bodo Lang says due to secrecy around such schemes, getting exact numbers on its prevalence is near impossible.

There is an expectation McDonald's will address charging loyal app users higher prices. Users have taken to complain on social networking site Reddit, after pointing out a $3 difference between what app users and casual customers are charged. McDonald's says the prices may be different to entice some customers to return to the app. But Massey University marketing professor Bodo Lang told Roman Travers it's doing the opposite. He says companies want people to engage with it and this personalisation of prices is counterintuitive. LISTEN ABOVE  See omnystudio.com/listener for privacy information.

There is an expectation McDonald's will address charging loyal app users higher prices. Users have taken to complain on social networking site Reddit, after pointing out a $3 difference between what app users and casual customers are charged. McDonald's says the prices may be different to entice some customers to return to the app. But Massey University marketing professor Bodo Lang told Roman Travers it's doing the opposite. He says companies want people to engage with it and this personalisation of prices is counterintuitive. LISTEN ABOVE  See omnystudio.com/listener for privacy information.

New research shows consumers are gravitating towards home brand products due to the rising cost of living. EY data indicates that 65 percent of people believe these home brand products satisfy their needs as much as branded products. The data also shows Gen Z are less willing to buy private label products than Baby Boomers, Gen Xers and Millennials. Massey University marketing professor Bodo Lang says the cost of living is definitely a factor- but notes that retailer marketing has gotten more sophisticated. "They're segmenting the market, they're targeting different groups of consumers. They've learned a lot of tricks from the established brands." LISTEN ABOVE    See omnystudio.com/listener for privacy information.

New research shows consumers are gravitating towards home brand products due to the rising cost of living. EY data indicates that 65 percent of people believe these home brand products satisfy their needs as much as branded products. The data also shows Gen Z are less willing to buy private label products than Baby Boomers, Gen Xers and Millennials. Massey University marketing professor Bodo Lang says the cost of living is definitely a factor- but notes that retailer marketing has gotten more sophisticated. "They're segmenting the market, they're targeting different groups of consumers. They've learned a lot of tricks from the established brands." LISTEN ABOVE    See omnystudio.com/listener for privacy information.

It's thought Countdown's $400 million rebrand is a waste of time, money and poor timing as many Kiwis struggle to pay for their groceries. The supermarket chain will revert back to Woolworths early next year, 12 years after changing to Countdown. Sign changes start next month, along with store upgrades. Massey University Marketing expert, Bodo Lang, told Kate Hawkesby there's a danger the Australian ownership becomes more noticeable in the rebrand, and puts New Zealanders off. He says there's also a risk the rebrand's costs will be passed onto consumers, at a time food prices are already at record highs. LISTEN ABOVESee omnystudio.com/listener for privacy information.

It's thought Countdown's $400 million rebrand is a waste of time, money and poor timing as many Kiwis struggle to pay for their groceries. The supermarket chain will revert back to Woolworths early next year, 12 years after changing to Countdown. Sign changes start next month, along with store upgrades. Massey University Marketing expert, Bodo Lang, told Kate Hawkesby there's a danger the Australian ownership becomes more noticeable in the rebrand, and puts New Zealanders off. He says there's also a risk the rebrand's costs will be passed onto consumers, at a time food prices are already at record highs. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Labour wants voters to know that the party is In It For You, the words of the new slogan it will be using during the coming general election campaign. Chris Hipkins launched it over the weekend. Bodo Lang, a professor of marketing at Massey University, thinks the new slogan is great. He's just not entirely sure that the right party is using it. Dr Lang spoke to Ingrid Hipkiss.

Creepy crawlies are continuing to pop up in food items. The latest is insect larvae which was nestled in a boy's Whittakers bar, the second bug incident the chocolate company has dealt with in less than two weeks. So what's the reputation damage? Marketing expert Bodo Lang joined Kate Hawkesby to discuss. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Creepy crawlies are continuing to pop up in food items. The latest is insect larvae which was nestled in a boy's Whittakers bar, the second bug incident the chocolate company has dealt with in less than two weeks. So what's the reputation damage? Marketing expert Bodo Lang joined Kate Hawkesby to discuss. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Pak'nSave Porirua is being criticised for a Mother's Day giveaway of laundry liquid. Its' social media post advertising a giveaway with laundry liquid, laundry scent booster, air fresheners and chocolate is being labelled as misogynistic. Cory Ross, the Pak'nSave employee who wrote the post, told the Herald claims of the giveaway being misogynistic is 'ridiculous'. Massey University Marketing Professor Bodo Lang believes the intention was good. "They were just a little bit naïve, and not quite reading the room and being aware of what people read into this." LISTEN ABOVE  See omnystudio.com/listener for privacy information.

Ice cream company Tip Top has pulled one of its challenges from its new promotional campaign after sparking significant backlash. The company's latest campaign encourages Kiwis to try something new, of the 32 different messages printed on the sticks, one reads to "take a selfie with a stranger". Tip Top is now removing the stick from their Popsicle range, and apologised. AUT marketing expert Bodo Lang told Kate Hawkesby they've done the right thing. He says the company jumped on the matter quickly once the complaints surfaced. LISTEN ABOVE  See omnystudio.com/listener for privacy information.

Ice cream company Tip Top has pulled one of its challenges from its new promotional campaign after sparking significant backlash. The company's latest campaign encourages Kiwis to try something new, of the 32 different messages printed on the sticks, one reads to "take a selfie with a stranger". Tip Top is now removing the stick from their Popsicle range, and apologised. AUT marketing expert Bodo Lang told Kate Hawkesby they've done the right thing. He says the company jumped on the matter quickly once the complaints surfaced. LISTEN ABOVE  See omnystudio.com/listener for privacy information.

The Vodafone brand is set to disappear from Aotearoa's marketing landscape.  In its place, we will see the emergence of one.nz, with the colour green replacing the red of Vodafone.  The company's CEO has done a major telco rebrand before when he was at Spark, but it's always risky to change something familiar. There have been some chaotic and unsuccessful rebrands.  So what are some of the pitfalls, concerns and issues that can derail a rebrand? And how long does it take for a brand change to hit home?   Today, Damien is joined by Auckland University marketing professor Bodo Lang to hear how a rebrand can go spectacularly right... or terribly wrong. Host: Damien VenutoProducer: Shaun D WilsonSee omnystudio.com/listener for privacy information.

New Zealand may be a small country at the bottom of the world, but some of the major retail brands that we've heard about for decades have started eyeing up our islands.  Costco, Ikea, and a range of fashion brands are amongst the global icons heading our way soon. But why are they choosing to open here now, and what does it mean for local businesses? Today, NZ Herald business reporter Aimee Shaw joins Damien for a rundown on the stores setting up shop in New Zealand, and Auckland University marketing professor Bodo Lang explains why these international brands are setting up shop here.  Follow The Front Page on iHeartRadio or wherever you get your podcasts. You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network. Host: Damien VenutoEditor/Producer: Shaun D WilsonExecutive Producer: Ethan SillsSee omnystudio.com/listener for privacy information.

This week our special guests are: Bodo Lang, Auckland Uni Head of Marketing YOUNGBUCKS - Gabi Wood and Kura Cassidy of Around the World Tall Poppy Profile with Jess Roberts, founding member of It Takes A Village Hub LEARN / SHARE / REPEAT Ian Musson from the Young Enterprise Scheme Chris Wilkinson - Managing Director of First Retail Melanie Spencer, CEO of Socialites Tune in every Saturday @ Midday on TodayFM www.TodayFM.co.nz /// www.robett.com --- Send in a voice message: https://anchor.fm/robett/message

Happy Samoan Language Week! This week on the Wire for Aso Tofi, Tuva'a speaks to Labour Party's Andrew Little about the Budget for 2022. Joe looks at the Ministry of Health's decision regarding worker pay and why it has been regarded as a major setback for healthcare workers. He speaks to Kirsty McCully, the Director for E tū , Jocelyn Pratt, an organiser for the PSA, and Ruby Sayer, a worker in aged healthcare on the matter. Emilia is speaks to Bianca Ranson from Protect Putiki on Mayor Phil Goff's comments about the Kennedy Point Marina. She also talks to Bodo Lang from the University of Auckland on Sugary Drinks in Schools That's us for the Thursday Wire!

The Ministry of Education is seeking feedback for their proposal to ban the selling of sugary drinks in schools, which would mean students in Years one to eight would only be allowed to drink water, milk and plant-based milks. While banning the sale of sugary drinks in schools is a good start in addressing New Zealand's rising youth health issues, some believe that it doesn't go far enough. Ahead of submissions closing today, Emilia Sullivan spoke to Bodo Lang, Associate Professor of Marketing at the University of Auckland about the issue.  

Wallace and panellists Max Harris and Janet Wilson hear from associate professor at the University of Auckland's business school Bodo Lang who has spent his career studying and demystifying word of mouth communication.

Some consumers are fizzed up over Cocoa-Cola's decision to axe two of its soft drink flavours.Coke Zero and Coke No Sugar will soon be merged into one new flavour, Coke Zero Sugar.Auckland University marketing expert Bodo Lang told Kate Hawkesby outrage caused by the move shows how attached people become to brands.He says you'd expect the criticism over a change to a product such as a car, but it's surprising to see it happen over a soft drink.LISTEN ABOVESee omnystudio.com/listener for privacy information.

Some consumers are fizzed up over Cocoa-Cola's decision to axe two of its soft drink flavours.Coke Zero and Coke No Sugar will soon be merged into one new flavour, Coke Zero Sugar.Auckland University marketing expert Bodo Lang told Kate Hawkesby outrage caused by the move shows how attached people become to brands.He says you'd expect the criticism over a change to a product such as a car, but it's surprising to see it happen over a soft drink.LISTEN ABOVE

Social media expert Bodo Lang joined Lloyd Burr Live to talk about some recent findings from experts. See omnystudio.com/listener for privacy information.

New Zealand's supermarket industry could be in for a major overhaul today. The Commerce Commission will release its final report from its market study of the industry this morning. Last year's draft found a lack of competition between supermarkets. The commission could make a range of recommendations, including asking supermarkets to divest their wholesale divisions. Auckland University Marketing Lecturer Bodo Lang told Kate Hawkesby he's expecting meaningful change to come from this. “I think we will see something that is a fairly deep restructuring of the sector, otherwise a lot of people will say ‘why didn't we do more?' We had the study conducted, a lot of investigation.” LISTEN ABOVESee omnystudio.com/listener for privacy information.

New Zealand's supermarket industry could be in for a major overhaul today. The Commerce Commission will release its final report from its market study of the industry this morning. Last year's draft found a lack of competition between supermarkets. The commission could make a range of recommendations, including asking supermarkets to divest their wholesale divisions. Auckland University Marketing Lecturer Bodo Lang told Kate Hawkesby he's expecting meaningful change to come from this. “I think we will see something that is a fairly deep restructuring of the sector, otherwise a lot of people will say ‘why didn't we do more?' We had the study conducted, a lot of investigation.” LISTEN ABOVE 

A senior marketing lecturer sees mandatory vaccinations as a good P.R move. The Government is requiring 40 per cent of our workforce to be vaccinated. Staff will have to be vaccinated at any business that requires vaccine certificates. Auckland University marketing expert Bodo Lang told Kate Hawkesby the vast majority of Kiwis have done the right thing and got the jab. He says now they're just waiting on a few others to do the same. “I think the vast majority of New Zealanders will be viewing this very positively.” LISTEN ABOVE 

New Zealand Rugby has signed a six-year sponsorship deal with a British petro-chemical company. The logo of INEOS will appear on the back of the All Black's shorts and on the front of their training gear. Over the years, the company has been fined $7.8 million for violating environmental laws. New Zealand Rugby Chief Executive Mark Robinson is defending the sponsorship deal. However, Greenpeace campaigner Juressa Lee says New Zealand Rugby has created a real dilemma. University of Auckland business school marketing senior lecturer Bodo Lang spoke to Susie Ferguson.

The Commerce Commission released a draft report analysing competition within the grocery sector. The initial findings are not promising for the consumer, highlighting a lack of competition leading to high prices and a smaller range of products. Conor first spoke to students about their experiences with grocery shopping, seeing what the current consumer attitudes are towards groceries. Conor then interviewed Senior Lecturer Dr. Bodo Lang of the University of Auckland for a deeper analysis on the report, touching on problems, solutions, and government possibilities.

New Zealand Rugby has signed a six-year sponsorship deal with a British petro-chemical company. The logo of INEOS will appear on the back of the All Black's shorts and on the front of their training gear. Over the years, the company has been fined $7.8 million for violating environmental laws. New Zealand Rugby Chief Executive Mark Robinson is defending the sponsorship deal. However, Greenpeace campaigner Juressa Lee says New Zealand Rugby has created a real dilemma. University of Auckland business school marketing senior lecturer Bodo Lang spoke to Susie Ferguson.

We started talking about the America's Cup - do you think the Government and Akld council made the right call capping their offer at $99 mil? We then tacked to the topic of electric vehicles?  The Government announced its Clean Car Package trying to incentivise New Zealanders to go electric by offering discounts for both new and used EV's - while imposing a fee on newly imported, higher-emitting vehicles from January 2022.  We chatted with marketing professor Bodo Lang from Akld University about the AmCup and Simon Douglas National Manager Policy & Research at AA about EV's touching on whether there are other options and the environmental impact of the batteries.

We're seeing more and more businesses and corporations coming out and taking stances on social issues.Basically, they want to show everyone how woke they are.A perfect example of that is pride month.Many brands launch new campaigns and products, to show, yes we too love gay people.But there's growing criticism for companies that use social issues as a way of promoting their business.Marketing professor Dr. Bodo Lang told Kate Hawkesby customers become sceptical when organisations appear to show support during periods that they know they're being watched.“Brands want to be seen as authentically supporting a cause. I think it really comes down to not just showing support not just in that month or on a particular day, but actually making an effort and showing the company's commitment throughout the year.”LISTEN ABOVE