Podcast appearances and mentions of david droga

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age."Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work.In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today.Further reading:'Creative people make the world worth living in': David Droga on advertising's futureExpanding in-house production won't rescue ad agencies' drowning business modelsDroga5 appoints Mark Green as global CEO and adds The Monkeys to network David Droga on moving from being a creative in business to building a business on creativity Hosted on Acast. See acast.com/privacy for more information.

Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.00:00 - Intro01:58 - How David Droga got into advertising07:36 - Working at Saatchi and Saatchi Singapore12:19 - Pushing boundaries and making yourself uncomfortable14:29 - Moving to Saatchi London20:32 - Why David Droga started Droga525:55 - Droga5's first campaign for Marc Ecko31:23 - The first idea Droga5 presented: GE Olympics Campaign38:30 - Droga's Unicef campaign43:25 - Droga's Newcastle Brown Ale work46:25 - Huggies Super Bowl Ad48:44 - The Coinbase QR Code Super Bowl ad52:22 - Characteristics of the best CMO's Droga has worked with56:23 - What it's like being CEO of Accenture Song

IAG Chief Customer & Marketing Officer Michelle Klein returned to Australia last May after more than a decade abroad and embarked on arguably one of the most ambitious – and interesting - corporate customer experience transformation programs in this market for a long time. Such was the complexity and need for top tech and creative talent across every customer touchpoint for NRMA Insurance – think digital channels, apps and websites, retail customers, communities large and small, mass and personalised communications and customer acquisition and retention – that Klein opted for one external partner to work on everything with her team. It's what Accenture Song's ANZ boss Mark Green says is a ‘lighthouse project' globally for the firm – backed up by New York-based Global CEO David Droga and Creative Chairman Nick Law. Droga says his firm has spent the past decade bringing global tech and creative capabilities together and he says NRMA Insurance will be an international proof point on why end-to-end CX programs need more creative thinking and execution, not just an off-the-shelf tech template, particularly as AI continues its march into commerce and society.  “Like all these new technologies, it sets new horizons where everyone gets so excited about what the technology allows us to do that we put aside our creativity for a bit of awe in what that technology allows. Then when we realise that everybody can do exactly the same thing with that technology, everyone's like, ‘oh, we need to innovate with that, where's the tech, where's the creativity?'” Klein agrees the killer combo is tech with creativity and innovation, done differently. Some of the new program will be ready for the Paris Olympics in July when NRMA Insurance will make much of heading into its 100th year. But like her broader mantra on reinventing CX across every touchpoint for NRMA Insurance, the Olympics will do likewise. “It's not just linear TV, this is a fully integrated…program,” she says. “What I love about this partnership with Nine is that it will reach almost the entire population in a way that they've thought through every channel, every touch point.” So here's how Klein, Droga, Law and Green see the grand plan unfolding and how they're measuring success.See omnystudio.com/listener for privacy information.

The S&P 500 has crossed above the key psychological 5,000 mark for the first time ever. Fundstrat's Mark Newton and Hightower's Stephanie Link discuss. Plus, ahead of Super Bowl Sunday, companies are racing to jump on the advertising bandwagon. Accenture Song's David Droga explains. And, shares of Affirm are dropping sharply after a 10% run-up going into earnings. JPMorgan's Reginald Smith details the report.

For the first time ever, we needed to create a two-part episode.  Why?  Because David Kolbusz is incredible. Simple as that. David Droga described him as "one of the world's best creative leaders. We are back with David Kolbusz for part two of his B&E Episode.  An Adweek Creative 100 and the Chief Creative Officer of Orchard, my conversation with David could not be contained to a single episode.  We left you all with an enticing cliffhanger, where we pick things off this week as David answers what the most embarrassing ad he has ever produced in his career.  That's fun stuff.  We always discuss our guest's famous work, so this is a nice twist.  You will want to listen to part one with David before this episode!  Cannes, Clios, D&ADs, One Shows, Super Bowl ads, he's got them all. Maybe if you listen, you too can achieve all these accolades.

For the first time, we needed to create a two-part episode.  Why?  Because David Kolbusz is incredible. Simple as that.  An Adweek Creative 100 and Chief Creative Officer of Orchard, David is one hell of a Creative.  David Droga described him as "one of the world's best creative leaders." This first part explains his break-in.  He also leaves us with quite an enticing cliffhanger at the end, which we will pick things off next week.  Cannes, Clios, D&ADs, One Shows, Super Bowl ads, he's got them all. Maybe if you listen, you too can achieve all these accolades.  

Advertising legend David Droga, founder of Droga5 and now head of Accenture Song, explains why there should be more creatives in the C-suite — and why creatives should start seeing themselves as business leaders.

Climbing the ladder is a goal for many professionals, but creatively-minded leaders look and move laterally to catapult themselves. Advertising industry icon David Droga built trailblazing creative agency Droga5 by making a series of unconventional leaps and spins, and is now applying those tactics as head of mega-agency, Accenture Song. By swinging through the jungle gym instead of sticking to the ladder — leaning into creative partnerships, programs, and perspectives — David has had outsize impact on the industry and accelerated his route to scale. Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Writer and Creative Director Ray Smiling is the latest guest on untalented by UNKNOWN ... Ray is a storytelling legend and shares his experiences from writing ads for the worlds biggest brands. If you've ever wanted to know how to tell brilliant stories, write better ads, why brands stealing culture is wrong, the difference between storytelling in ads and film, what young creatives should do to find their fire, why Ray wants to transition into being a Film Director. Ray Smiling: https://www.linkedin.com/in/raysmiling/

WFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – and where the agency's name came from.

"Coming into the world was incredibly traumatic, even though I can't remember it directly, there were massive prongs clamped around my head, because I was stuck in the birth canal, looking at it now was maybe a metaphor for my life." In this episode, I connect with Matt Kendall who "before casting off the corporate chains" was an award-winning communications strategist with over 20 years of experience in Sydney, London & Amsterdam. In his early years, Matt didn't feel connected to his immediate family and felt like an outsider. " I've gone through life through the cracks, I've never been 'of' something, I've always felt quite separate, which by large has always been ok, but then it's also been quite lonely." "My inner rebellious nature bumps against the needy kid, even to this day." We talk about the process of him becoming his true self by breaking through the "arbitrary, mythological structures" that were in the way of him living his life by his own design “When your in that system and your of that system, sometimes it's hard to see the scaffolding off it.” “I was part of the jock crew, but I wasn't a jock, their values weren't my values.” Matt then moved into the inner west and found a chosen family of rebels and seekers, which is where his career started in advertising. “The whole time I was in advertising I knew this wasn't what I wanted to do in my life.” “Sometimes I almost feel like advertising is a children's refuge for creatives within the capitalism system, for those that maybe aren't bold or brave enough to be an artist.” Matt saw his work as a vehicle for travel and seeing the world, he had a thirst to discover the world around him and described his adventures as having a hedonistic edge and was always seeking peak experiences. The first creative director Matt worked with was David Droga, he was the ECD "Executive Creative director" of one of the most awarded agencies in Sydney. "In an industry full of big ego's he was the most talented I'd ever met, and had zero ego." Matt then went into production, he was obsessed with movies, cartoons, music, books, and media. Although deep down he references how he "had no real ambition", he just wanted experiences "Whenever I had a promotion or this incredible opportunity with a company I would go in another direction and or I would go travel for 6 months.”. He reflects on a comment his partner at the time made when she noticed his pattern of running away whenever he was offered a promising opportunity: “What is wrong with you, you've got so much to offer, why are you just drowning it away" This really hit him hard and was something that he had to reconcile within himself. As time went by Matt started to recognise the position he was in within the industry “It dawned on me that I was contributing to a system that was feeding inequality, that was killing the planet, that I was not just part of a self-terminating system that I was in the engine room of in many respects, which brings us to the chapter preceding where I am now.” From here on in Matt was faced with preceding events that had turned his life upside down and projected him into a dark night of the soul which is explored within the conversation. "We think of the journey as moving forward, but what about going deep, what about staying still, going deep, you're still growing, you're still evolving, but you're looking at a 3-dimensional perspective rather than linear, I feel like a student again.” Matt communicates with a raw sense of tenderness, vulnerability, wisdom, and strength, articulating the obstacles he came across within his life and how they shaped his own sense of manhood, individuality as well as the exploration of the deep grief and loss that he felt when he lost Wren his daughter in a stillbirth. Matt very intimately articulates how the loss of Wren served as a catalyst to upend his life which then allowed him to view the world within a different lense and lead him into becoming...

Hello, fellow #adnerds and welcome to The A-List, the podcast that asks the world's top advertising professionals how they got started in the business. In this episode, Host Tom Christmann talks with Hannes Ciatti, former founder of JohnXHannes and current founder and Chief Creative Officer of Alto New York, a creative company for courageous brands. Hannes has made some iconic work over his career. He made Misty Copeland go viral for Under Armour. He helped Jon Makovich start a menswear line with Squarespace. And he dropped the world's first expensible music video for Expensify with 2Chainz. But Hannes' story begins in a little town in a tiny village in Northern Italy. From there, he would make his way to Germany, then Australia and finally New York, where he and his partner, John McKelvey would be hired by none other than David Droga before going on to start JohnxHannes. This is an epic story that goes from the Dolomites to Droga5. And there's plenty to learn along the way. Whether you're just starting out or looking to start your own agency. You can check out all the work and reach out to Hannes at altony.co. The A-List is sponsored by Adhouse Advertising School, where we've got new classes starting at the end of September. You get ten weeks of classes with an ad pro for way less than the big ad schools charge. Apply today at adhousenyc.com and we'll get you in. All classes are on zoom so you can take them from anywhere. Even the Dolomites. Contact Tom Christmann at tomchristmann.net. Thanks for listening. Please rate and subscribe to the a-list wherever you listen to podcasts. And thanks to Ross Hopman over at Duotone Audio Group for the music. Get vaccinated if you can. See you soon!

Morse Morning Call - Atualize a sua semana para tudo que está rolando no mercado digital e de inovação em poucos minutos. Link das notícias: 01/ OnlyFans quer se tornar SFW https://www.theverge.com/2021/8/19/22632797/onlyfans-prohibit-sexually-explicit-content-porn-creators 02/ Twitter testa botão de assinatura de newsletters https://www.theverge.com/2021/8/19/22632414/twitter-newsletter-subscription-button-revue-profile 03/ Mercado Livre compra fatia de US$ 25 milhões em empresa de mídia digital https://exame.com/negocios/mercado-livre-compra-participacao-de-us-25-mi-em-empresa-de-midia-digital/ 04/ Atlético- MG lança plataforma de anúncios Galo Ads https://www.meioemensagem.com.br/home/midia/2021/08/18/atletico-mg-lanca-plataforma-propria-de-anuncios.html 05/ David Droga é nomeado CEO da Accenture Interactive https://www.thedrum.com/news/2021/08/19/david-droga-succeed-brian-whipple-ceo-accenture-interactive 06/ Lojas Renner sofre ataque hacker, mas volta a funcionar no final de semana https://exame.com/tecnologia/renner-sofre-ataque-de-ransomware-e-sistemas-da-empresa-ficam-fora-do-ar/ 07 PMEs sofrem com software pouco atualizados https://hbr.org/2021/08/do-you-have-the-right-software-for-your-digital-transformation 08/ GetNinjas firma parceria com o banco Pan e passa a oferecer serviços financeiros https://www.moneytimes.com.br/getninjas-se-espelha-na-parceria-pan-meliuz-e-entra-em-nova-fase-com-servicos-financeiros/ 09/ Nuvemshop recebe aporte de R$ 2,6 bilhões e se torna unicórnio brasileiro https://www.cnnbrasil.com.br/business/nuvemshop-recebe-aporte-de-r-2-6-bilhoes-e-se-torna-novo-unicornio-brasileiro/ 10/ Ambev investe em startup voltada para gestão de PMEs https://neofeed.com.br/blog/home/exclusivo-z-tech-braco-de-inovacao-da-ambev-investe-na-mercafacil/ 11/ Amazon vai abrir lojas de departamentos https://www.cnbc.com/2021/08/19/amazon-is-reportedly-planning-to-open-department-stores-.html 12/ brMalls terá caixas eletrônicos de criptomoedas https://exame.com/future-of-money/maior-rede-de-shoppings-do-brasil-tera-caixas-eletronicos-de-criptomoedas/ 13/ Brex compra desenvolvedora para e-commerce por US $ 50 milhões https://techcrunch.com/2021/08/17/brex-buys-weav-a-universal-api-for-commerce-platforms-for-50m/ 14/ Mercado de startups brasileiro pode passar por um boom de IPOs https://techcrunch.com/2021/08/17/as-its-startup-market-accelerates-brazil-could-be-in-for-an-ipo-bonanza/ 15/ QuintoAndar recebe investimento de Tencent e vale mais do que US$ 5 bilhões https://link.estadao.com.br/noticias/inovacao,quintoandar-levanta-mais-us-120-mi-e-ultrapassa-avaliacao-de-us-5-bi,70003813882 16/ MaxMilhas entra no ramo de hotéis com primeira aquisição https://www.google.com/url?q=https://valorinveste.globo.com/mercados/renda-variavel/empresas/noticia/2021/08/18/maxmilhas-compra-startup-no-ramo-de-hotis-em-sua-primeira-aquisio.ghtml&sa=D&source=editors&ust=1629752341522000&usg=AOvVaw16U1LnMXRd5mUTeshIDJZp 17/ Adobe compra software de vídeo colaborativo Frame.io por US$ 1,275 bilhão. https://www.theverge.com/2021/8/19/22633238/adobe-frameio-acquisition-collaborative-video-software 18/ Roblox adquire concorrente do Discord https://techcrunch.com/2021/08/16/roblox-acquires-discord-competitor-guilded/ 19/ Governo americano faz nova denúncia contra Facebook por monopólio https://www.cnbc.com/2021/08/19/ftc-files-new-antitrust-complaint-against-facebook.html 20/ China aprova lei severa de proteção de dados https://techcrunch.com/2021/08/20/china-passes-data-protection-law/ 21/ Elon Musk apresenta protótipo de robô com jeito de humanos https://www.theverge.com/2021/8/19/22633514/tesla-robot-prototype-elon-musk-humanoid-ai-day 22/ Doordash teria tentado comprar Instacart https://www.theinformation.com/articles/doordash-recently-held-talks-to-buy-instacart 23/ Facebook lança aplicativo de realidade virtual para reuniões profissionais https://techcrunch.com/2021/08/19/facebook-finally-made-a-good-virtual-reality-app/ 24/ Tesla e TikTok: as marcas que mais ampliaram seu valor https://www.meioemensagem.com.br/home/marketing/2021/08/20/tesla-e-tiktok-as-marcas-que-mais-ampliaram-seu-valor.html 25/ Mercado de startups brasileiro pode passar por um boom de IPOs https://techcrunch.com/2021/08/17/as-its-startup-market-accelerates-brazil-could-be-in-for-an-ipo-bonanza/

We're bringing back some of our favorite, most inspiring episodes in the lead up to the launch of Season 3. In our most popular interview to date, Working Not Working co-founder Justin Gignac sits down with David Droga, Creative Chairman and Founder of advertising agency Droga5. At the time, David was bright-eyed and bushy-tailed, and three years away from selling his company to Accenture for almost half a billion dollars. He reflects on years of influential work for clients like Google, Under Armour, Newcastle, UNICEF Tap Project, Prudential, and Jay-Z, and opens up about sibling rivalry, the importance of setting almost unattainable goals, and how he balances outrageous ego versus outrageous insecurity. Follow @OvershareTalks on Instagram and Twitter.

Justin Gignac is the CEO and Co-Founder of Working Not Working, an easy and efficient platform where big companies like Apple, Droga5 and Google, recruit top-notch creatives. He also hosts Overshare, a podcast where he has conversations with amazing minds of the industry (David Droga, for instance), about all those things about these careers that we may not talk enough. We talk about work/life balance, the challenges of a creative becoming a CEO, and the rewards of dedicating a life to helping other creatives develop a career.

The industry’s collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives, the narrative went. Not so fast, says Droga. In this conversation, recorded in July, he discusses the three-year journey toward acquisition—and what comes next.

The industry’s collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives, the narrative went. Not so fast, says Droga. Here, he discusses the three-year journey toward acquisition—and what comes next.  

David Droga is Founder and Creative Chairman of Droga5, one of the most successful and influential agencies of the past decade. To date, Droga is the most awarded creative of all time at Cannes, with over 70 Lions, and six Grand Prix wins. He is the youngest person ever inducted into the Art Directors Club Hall of Fame. In 2017, he received the Cannes Lifetime Achievement Award, the Lion of St. Mark. At 18, Droga began his career in the mailroom of Grey in Sydney. By 22, he was partner and ECD at OMON, winning Australian Agency of the Year twice. By age 29, he was ECD of Saatchi & Saatchi London, earning Agency of the Year honors from Cannes, Ad Age and Adweek. In 2003, he moved to New York City to become the first-ever Worldwide Chief Creative Officer of the Publicis Network. In 2006, David launched Droga5. Just over a decade later for clients including Under Armour, Chase Bank, The New York Times, Cover Girl, Prudential and Hennessy, Droga5 has been named Agency of the Year multiple times by every major publication and show in the world.

This time around, legendary creative David Droga (whose Droga5 been named Agency of the Year 11 times, as well as appearing on Ad Age’s A-List for a record-breaking seven consecutive years) and firebrand marketer and activist Cindy Gallop (Founder, IfWeRanTheWorld and MakeLoveNotPorn) join iHeartMedia CMO Gayle Troberman to dissect the true value of creativity. Hear about ideas that stand out in a crowd, including solutions for harvesting the wisdom of creatives – all while mixologist Jessica Gonzalez provides an eye-popping and delicious Bulleit cocktail. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

There are never been so many places to advertise with Facebook and Snapchat battling for attention. David Droga, founder of NYC-based advertising agency, joins to share how and where to market big brands. What's viral versus what's obnoxious? Why is Snapchat so interesting right now, and how will virtual reality fit in?

For our 5th episode, Working Not Working co-founder Justin Gignac sits down with David Droga, Creative Chairman and Founder of advertising agency Droga5. Droga5 has been named Agency of the Year ten times in its ten years in existence thanks to influential work for clients like Google, Under Armour, Newcastle, UNICEF Tap Project, Prudential, and Jay-Z. David opens up about sibling rivalry, the importance of setting almost unattainable goals, and how he balances outrageous ego versus outrageous insecurity. Thanks to our friends at AND CO for their support. Let AND CO help you run your freelance business by managing your invoicing, time tracking, expenses, and projects with the combination of a smart app and your personal Chief Operator. Get 20% off for 3 months on all premium memberships with the code “WNW”.

In this interview, David Drogra tells us why the first few years of your career are vital. He talks about leadership, the importance of real insights and what separates New York from London. He also argues that creatives have a responsibility to do good.